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Funnel Hacker Radio

Listen to Funnel Hacker Radio to get actionable advice and incredible insights and secrets of the world’s best internet marketers. They uncover the mysteries of what it really takes to build a sustainable monthly income doing what you love. They reveal how they built an 8 figure business in less than 9 months with physical products being sold through a simple online sales funnel (episode #2). They discuss what is working and not working in their business. They will help you avoid all of the land mines associated with using paid traffic, social media and how to “double over” on your ad spend. How one marketer almost lost everything yet turned it all around into a Million dollar business within 1 year using webinar secrets (episode #3). You will see how a simple online sales funnel software has allowed users to sell over 75 million dollars of information and physical products within 18 months. Your host, Dave Woodward gets these entrepreneurs to “pull back the curtain” to their business and show you everything all in less than 30 minutes. If you are new to online marketing or been doing it for years, their secrets will quickly help you become more successful. Find show notes at http://funnelhackerradio.com/
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Now displaying: September, 2018
Sep 26, 2018

Entrepreneurial Intersections with Dave Woodward:

Dave Woodward goes solo for this podcast, discussing the importance behind building momentum and moving forward with your entrepreneurial journey! Dave compares a typical entrepreneurs journey to the likes of a street intersection; where there is no straight path to success, more so, a journey where red-lights and random turns are expected.

Tips and Tricks for You and Your Business:

  • You are only one funnel away: (3:34)
  • Carrying the momentum forward: What are you trying to accomplish? (4:28)
  • Overcoming the struggles to become successful: (7:19)

Quotable Moments:

“You are literally one funnel away. Realize though, it may take many different funnels to crack the code for you… you have to make a decision and keep moving forward.”

“There is no such in thing in an entrepreneur’s life as this straight upward road of progression… you are on a journey, it takes time and a lot of turns and things that get frustrating.”

“There is no such thing as overnight success.”

Other Tidbits:

Dave brings it all together by talking about the 30days.com program, the One Funnel Away Challenge, and the excitement behind both projects. He encourages people to respect the process and do not try to avoid failing, because it happens to us all.

Links:
FunnelHackerRadio.com
FunnelHackerRadio.com/freetrial
FunnelHackerRadio.com/dreamcar

---Transcript---

Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Welcome back

Speaker 2:     00:18         everybody. This is. I'm actually out. Just finished little morning workout and I'm walking back to the house and was walking through some of these intersections and everything else I was thinking, you know what? It's amazing to me in life how many people approach every single intersection and their life as if it's a red light and I see this happen so often, especially with people who have tried a couple of things and they don't always work exactly the way they want them and after awhile you kind of get beat up and you're like, you know what? Every single thing I do, nothing works. Every single thing I do, there's no way it'll ever. It'll just can't work and it only works for everybody else. And I think the biggest problem we see with a lot of entrepreneurs is this whole idea of, you know what? I see everyone else getting this two comma club.

Speaker 2:     01:02         I see everyone else having success. I see everyone else posting there. Things will work for them. Nothing ever works for me. Listen, in life you will always have intersections, but realize as you approach an intersection, a lot of time it's a green light. You don't have to think that every single time. It's a red light. Same thing happens as far as approaching this a little bit yellow. You can either be super cautious and not do anything or you just go for it. I see. The other thing happened where people were literally sitting at the light and it's green and everyone else starts honking behind him going, would you please move my. The reason is saying this is I was talking to someone just the other day about this whole idea as far as the one comic club, so for those of you guys aren't from the other one comma club, the way it works is one common club.

Speaker 2:     01:44         We have a program where folks on that our two comma club, so the way the two comma club works is it's basically a funnel that you have built that has done over a million dollars. Now realize that when we say this, it doesn't mean it has to all been through clickfunnels, meaning it doesn't mean every single dollar was tractor clickfunnels. We have a lot of people hit our two comma club who actually use click funnels as a lead gen and then they take them offline and they sell them through a call center or they will basically have a different merchant that we can't track or c, but it started through click funnels and because of that then they've used that. I've seen people do this in a franchise model. I've seen people to use this for call centers. I've seen all sorts of different things, but let's take an application through a webinar and then they'll sell them offline and all those people then qualify for what we refer to as the two Comma Club where they've made over a million dollars through a funnel or started with it in the funnel and then had what we referred to as a funnel stack.

Speaker 2:     02:40         So the idea here is you get started in it and you take the lead through a Webinar in application and then you take them to offline to a, a phone call and that phone call basically closes them. Or, uh, you started off with a free plus shipping offer and that free plus shipping offer after the free plus shipping offer you then have back then leads an upsale inside of the funnel that then goes to another funnel afterwards. And so you start stacking two or three funnels on top. And that even though it could be as long as the same product or service, that still qualifies for r two Comma Club. While he's insane, as people ask me all the time, is this really true? Are People really getting up building a million dollar business inside of clickfunnels? Yes. The answer is absolutely yes. We have our 352 people have done it, but my reason to bring this to your attention is so often people will say, it just doesn't work.

Speaker 2:     03:29         David can't work. It doesn't work for me. We had this thing that was the idea as far as a one funnel away and meaning you literally are just one funnel away. Realize though it may take five, six, seven, 10 different funnels to finally crack the code that works for you. So as you start looking at the intersections in your life, realize sometimes you come to a t intersection where you literally, you can't go forward. You have to go right or left, but you got to make a choice and you've got to actually take that choice and make a decision and keep moving forward. The hard part for most people is they. They look at life at every choice, as a roadblock, as there's absolutely no way in the world anything's going to work for me. Realize that for a lot of us sometimes those roads, they're under construction and they're a little bumpy at times and then they get frustrated and all of a sudden you got to.

Speaker 2:     04:21         You got to slow down a little bit. The key here is you got to have momentum. You got to keep pushing forward. You got to keep your eye on the ball as far as what. What are you trying to accomplish? I absolutely love seeing a lot of the people right now who have taken part in our 30 days, 30 days.com. A program where they literally are a. we've got a virtual summit that starts next week. I don't know when you guys are listening to this, but it starts September 17th, 18th 19th were. The challenge was if you literally lost everything, so we went out to again to our two comma club award winners and over 100 and we asked if you lost everything, what would you literally do from step one day one through day 32 to get back on top if all you had was a click funnels account and the Internet, and it's been fascinating for me to see those different things and what they've done.

Speaker 2:     05:10         More importantly for me though is now what they've done. It's what people are doing who are starting to watch this and pay attention to it. We then are going to have what we refer to as our one funnel away challenge, realizing that everybody is just one funnel away. It may take you six, seven, eight, nine, 10 different funnels. Just like when you're going down a road on any course or any map or any plot that you have, it's going to take you a couple of different turns. It's there's no such thing in life, especially as an entrepreneur, his life as this straight upward road of progression it man, it's like any other road when you're. You're on a journey, it takes a lot of time, there's a lot of turns, there's a lot of things that get frustrated and things don't go exactly the way you want, but realizing they were in your life, especially in business, that every single you come to it is not always a red light.

Speaker 2:     05:59         Realize that most of the time it's a yellow or it's a green and you're sitting there because you're not moving forward. You're not having this. You're not feeling any success. So realize that the most important thing here as an entrepreneur, you've got to have momentum. You got to keep pushing forward, and I don't care how long it takes, the key is keep moving forward. Um, I'm so excited. So, so excited to see what happens out of this one funnel away challenged because the idea behind it here is we want people to literally get started. I think the hardest part for most entrepreneurs is we're looking for the one funnel. It's got to happen this first time. I live in mount my last dollar. Dave, there's no way in the world I can't do it. Listen, I've been on my last dollar so many times that the key is you just keep going through that last dollar and there's always another dollar.

Speaker 2:     06:49         It doesn't come maybe as fast as you want. I get that, but realize you have to have momentum. You got to keep pushing forward. You gotta find a way to have a stronger why and just realize right now I'm actually outside of my house. Just got done working out and walking back and I'm fascinated as I look around and I see the struggles that people go through and as I've been really reflecting on this for awhile now, realizing that the only way you get success is by literally going through all the craziness in life. There's no such thing as an overnight success. I can tell you my success is probably my wife would say it's probably been like a 24 year. No, just kidding. It's been one of those things where I've had success and then I've had failure and I've had success, and then I've had failure.

Speaker 2:     07:39         That's part of the journey. That's part of the realize that as we talked about here, as far as this whole intersection, these entrepreneurial intersections in life, there's a lot of times where man that wrote under construction, you literally have to stop. I get it, but the key is you got to find a way around it and to me, life is all about finding, taking every opportunity possibly can to find a way of continuing to move forward. Every once in while I get it where you. You just have to pull off to the side of the road and you've got to just recollect your thoughts and kind of figure out where am I going to go next, but keep moving forward. Don't, don't get frustrated by everybody else's success. The only one that matters is you, and as long as you're moving forward and finding mentors and doing whatever it takes, you get there.

Speaker 2:     08:27         You eventually get there. The only way you don't get there is when you stop. When you pull over to the side of the road and you literally stopped or you turn around and just give up. Realize that the key to any part of this here is in any entrepreneur's journey, is to understand that you are going to come across so many different intersections, so many different challenges, so many different opportunities, and the key is to realize that listen, the harder you fight and the more you work, you truly are. You're just one funnel away and I've seen this happen so many times in my own personal life as well as in the lives of those that I work with. So I just. I hope as you take a look at this and you think you're thinking wherever you might be listening to this. First of all, I appreciate that.

Speaker 2:     09:09         I appreciate you took the time to listen to this. I hope that if I can give you any advice, encouragement at all is to understand that it's worth the journey. It's worth. It's worth going through every single intersection in your life and taking the fight. I personally believe that every single one of us have value that other people need from us, and the way you get that value is by sharing it with each other, with other people. That value can come through, sharing it through building a funnel. I hope you get some value out of listening to some of these podcasts and if it's not mine, it's somebody else's, but realize there's others out there who are there to help you, encourage you and gets you to where you want to go. Have an amazing, amazing day. Again, I appreciate anybody to take time to listen to this. I would love if you would either a, rate this review at. Give me comments, give me feedback. I'm trying to find out what's working, what you're liking, what what you don't like, and most importantly, what's the value to you? Feel free to send me a facebook message or email me. I read all the reviews on itunes as well, so, uh, let me know what's working for you, what's not, and just again, realize who you truly are. You're just one funnel away. Have an amazing day and we'll talk soon.

Speaker 3:     10:23         Hey everybody, thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if people would like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or I can do to make this better for you guys. Thanks.

Sep 24, 2018

Why Dave Decided to talk to David Asarnow:

David Asarnow is a visionary entrepreneur, digital marketing leader and author of the upcoming book The Competition. A four-time member of ClickFunnels Two Comma Club and 2018 8-Figure Award Winner, David is passionate about helping entrepreneurs create massive value, leverage, and profits through his proprietary monetization strategies and online challenge.  David recently co-launched the Ultimate Life Foundation Course designed to walk entrepreneurs through the exact steps they need to create their ultimate life and business in just 60 days.

Tips and Tricks for You and Your Business:

  • How do you scale your company? (2:07)
  • How to master and run an agency. (5:57)
  • Starting from scratch: Business tips. (15:25)

Quotable Moments:

"Business Nitrogen… we are a monetization agency. We are really good at helping people monetize their visions and dreams."

"Most people try to overcomplicate it. Just have fun, connect with your audience, and then, magic starts to happen."

"If you treat people with loyalty and respect, you will get it in return."

Other Tidbits:

David discusses Business nitrogen: what it is and does! He talks about his monetization agency and how they effectively help people achieve their business goals; as well as different concepts and ideas. He enlightens the audience on how to build a business, scale properly, as well as hiring the right people.

Links:
FunnelHackerRadio.com
FunnelHackerRadio.com/freetrial
FunnelHackerRadio.com/dreamcar

---Transcript---

Speaker 1:     00:00           Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Welcome back to funnel hacker radio. Okay. I'm your

Speaker 2:     00:19           host, Dave Woodward, and today I am so excited to bring back Mr David Dot Sarno. David, welcome to the show. Thanks Dave. Thanks for having me here. I am so excited. So those you guys don't know. David, he's been crushing it. He's got a company called business nitrogen. Tell people about what business nitrogen does and then we'll talk about this crazy wall. It's behind you that no one can see, but I'm just amazed at that. That's right. No one can see it. So business nitrogen, if you look at what do we do? We're a monetization agency. People have their crazy concepts, their ideas, and they just don't know how to get them blonde so they don't know how to take her from six figures to seven figures, seven figures to eight figures, eight figures it up and they come to business nitrogen because we are really good at helping people monetize their visions and their dreams does.

Speaker 2:     01:03           That's awesome. Uh, so for those you guys who can't see this amazing wall, what I'm staring at, so I've got dead right in the screen, but behind him is this blue lit wall that has this huge eight figure award, right? The big x right in the middle and then surrounded by are four other two Comma Club award. I mean, this guy has been crushing it not only for yourself, David, I think, which I think is cool, but also for your clients. And I think that's the part I want to make sure we've talked to people about today is you and I were just, before we started doing the recording, we're talking about when you and I met almost kind of a first year of, of click funnels. Really some of the things we were doing and where it's come and I think people don't understand the impact that it's had, not only for click funnels but on you and your life, but most importantly on your clients' lives.

Speaker 2:     01:48           I mean you've got clients now again, we were. You were on stage at funnel hacking live and you and one of your client forgot his name. I just drew up Warren Warren, so basically he's getting this beautiful ring that we presented to them, but it was because of you and the business that you helped him build. So if you don't mind, tell people just a little bit about. I know you say you taught you scaled companies, but how do you actually do it? That's what people want. How do you really scale? I mean, you're an agency full service agency that's been killing it for a long time. So I was doing this before. I mean before click funnels was around. I mean when I was in, when I was in my twenties, I was building. I built a business for someone else who went from zero to $45,000,000 over five years.

Speaker 2:     02:32           I built a division for a company that was 50 years old. We just went into new way in a different way, so when people often ask, you know, how do I. it's so funny because what? Then I went off and I started a franchise company. We grew that to top 15 hot franchise, so the skillset of building businesses is building a business. You start with strategy and that's one of the big things that I think that most people have a problem with is they get really excited and they get a lot of shiny objects and I can be in there all over the place and they don't get really clear, really focused in one thing that Russell's had a lot of things at the last funnel hacking live. He said something that was very profound and I've repeated it over and over again. He said, stop building funnel after funnel after funnel.

Speaker 2:     03:22           Pick one funnel. Refine that. Make that so focused, so good and so connected to your audience in your niche that once it gets to a million dollars, then you can add onto it, then you can change. And, and really if you ask what do we do, you just get very clear and laser focused. And for me, because I work with clients and I helped the clients monetize it, I compartmentalize. So when I'm on this client, I am 100 percent focused in on their strategy, their niche, what do they need to do to connect with their audience differently? And here's the interesting thing that most people don't realize. I know you guys do it. The funnel, I mean, here's the cool thing, russell is using a funnel that can do, you know, seven, eight plus figures, right? And then someone else had the exact same funnel and it doesn't produce a dollar.

Speaker 2:     04:11           Why? Because he knows his audience, he knows how to communicate with his audience. And one of the cool thing, I mean, what most people don't know is actually I have a two time emmy award winning media person. I'm abby give in our company now that we actually help our clients create and craft their media message on the front end. I've been the facebook five times over the last couple months invited because we're now not. We're investing over $2,000,000 a month of client's investment on facebook, so we get to participate and really learn what's going and the cool thing is it's having that message to market match. It's understanding your niche, it's understanding your audience and then making sure that your funnel does a really good job. Does it distract, but make sure that it compliments exactly what you're saying on the front end and then leads them down that journey and keeps that communication going and that makes it really easy when you have clients who are willing to participate in the process and just, you know, it's like I say, you do like Mr Miyagi, paint the fence, wax on, wax off.

Speaker 2:     05:16           It's most people try to overcomplicate it. Just have fun, connect with your audience, and then magic starts to happen. I love it. Uh, I can tell you, David, one of the things that you are just the best that you just talked about as far as amy give, you have this ability to act as the quarterback of an amazing team and to, again, you can either use the analogy as far as a quarterback of the football team or the general contractor. How do you, I mean, you have this mindset from strategy there that a lot of people, you and I were talking about this regarding our whole certified partners program and some of the frustrations that some people ran into with the idea that you can't master everything and you didn't go about trying to master absolutely everything. Help people understand what's the best. If you're going to run an agency like you're running.

Speaker 2:     06:01           I mean you guys are doing huge numbers. If you're going to master and run an agency like that, how do you act as a quarterback? How do you gain the skill set to run a business like you're doing it? Well, if you look at it this way of running a business is like being a parent. Um, within your team, you've got to, you know, it's like listening, it's coaching, it's mentoring. Um, I learned I wasn't good in the beginning when I first got the opportunity to build that $45 million division. I had a really good mentor and we're still friends today and if you watch this, his name's mark graff. And he was willing to, to, to let me make mistakes. He was willing to ask me, you know, what do you think, why would you do it this way? And I asked him why did he do that?

Speaker 2:     06:47           And he said, because when you're a manager one day, you're going to need to be able to. You'll never be able to build something that's scalable. If everything has to go through you and I'm creating you into a mini me. I'm creating you to learn how to ask the right questions to listen, to get strategic and your frack. I hired you because you come up with better ideas than I do and I just learned. And so how, how do I build a business like this? A I, I hire some really good people. I test everyone that there's an old adage, hire slowly fire quickly, hire slowly. So many people want to just hire someone that they put a warm body in place. And so I test people out. I all bring on, if I want to hire someone, I will hire a higher, sometimes three people on a test project and see how they give me an idea about that because I love, I've seen you do this before.

Speaker 2:     07:44           I've seen you do it in the graphics area. I've seen you do it in, in different parts. So give me an example of what you would hire them to do and how you would test them before you bring them onto your team. I'll give you an example. About seven, eight years ago, um, I wanted to rebuild my website and my team was really busy and I knew that if I was going to scale I was going to need more team members. So I, I didn't even know what I wanted. I mean, I'm not, I'm probably the hardest person because clients, I expect to know what they want. Sometimes I don't even know. It's sorta like I'll know it when I see it that I'll like it. So what I did was I created a bio and a brief of what I thought is essentially the image, the focus, the feel, the look that I wanted, and I went out and I hired seven different people.

Speaker 2:     08:32           Okay. And I told him to come up with the design. After that, I narrowed it down to I believe four. After that I gave. Once the design was done, I narrowed it down to three and then I paid them. I paid them their full rate. I didn't try to say here's one of the things people often say is, well, I'm going to ask you, Hey, do a test project. And I'll see how know I paid them their full asking rate. I didn't ask any questions. It's an investment to find someone who's good and guess what? Out of that I hired those three people and and today one of them is one of my stars who is, who is my, one of my top click funnels people. Because then when we, from the time I met you, I'm from the click funnels. I just have them start building funnels for six months doing nothing else.

Speaker 2:     09:22           This was before you had any training before? There was a certification and that's my my. Before I will put a team member to work on a project. I will have them working at least six months just I have one guy who's just building funnels for a year right now and I don't have more pain on client projects. I'll have them hack stuff and do like that protest project because he's not where I want them yet. So I'm willing to take the time in training and development team are running it like a real company versus just, Hey, I do a funnel here and it's running from project to project to project. I mean we have retainer clients who've been with us for almost eight years

Speaker 2:     10:02           and and the reason is because we're a partner in their success and you know, I mean I believe that you just got to treat people with respect and don't just hire. It's like I've heard people say, well, I'm hiring an outsourcer. I'll and then I can let them go. Dude. They've got families. They want stability. I mean keep it if you treat it, if you treat people like with the, the, the. If you treat people with loyalty and respect, you'll get it in return. I love that. Again, you've only, I know a couple of your team members and it's so cool as you sit and talk to them, how much they enjoy working with you and how you are so focused on helping build them and I love the idea and we've seen it even within our own internal agency we have here, but that same idea.

Speaker 2:     10:49           Don't be afraid to pay people, build people and help them grow and I think so many times people are trying to just get a quick five or job done or quick and I'm like, listen, if you're trying to build a company, you got to build a company and you've done such a great job as, as really building an amazing agency. So congratulations on that. Thank you. And actually my agency took a total turn in a funnel direction that I had no plan on when I signed up for clickfunnels certification. Seriously, this has changed. It has changed my life, it's changed how I, how I've looked at everything and it's pretty amazing. I appreciate that. You know, one of the things I know as I've spoken to a couple of your clients, sometimes you will actually take a piece you made mentioned just a few minutes ago that you're actually vested in their success. How do you set that up as an agency?

Speaker 2:     11:43           Two different ways. There's people up front that hire me for consulting and I've, you know, and I, and they me a monthly retainer for consulting and then they get, I offer them funnel services at wholesale or discounts, significant discount, but the, with that I get a percentage of the revenue after, you know, the percentage of revenue, percentage, revenue of adspend, however we work it out so that way it's fair. Uh, there are some projects that um, partners in, I mean literally we set up a company in LLC and I own stock in their company and they assigned stock over to me. Um, and there's projects that I get a retainer. So how it usually starts out is I want to make sure that I like working with someone because frankly, if I don't like someone I don't want, I mean life's too short. Got Seriously, it's way too short and I've experienced it too unfortunately in the past year with friends that aren't here any longer and it made me realize even more how important it is who you surround yourself with and who you work with.

Speaker 2:     12:52           So what I'd like to do is a few months, it's like a four month or so trial where they're paying the retainer and they're paying us to do the work and it's not an insignificant retainer. We're talking about 10 grand a month plus. So it's not insignificant, but they're paying me for my ideas. They're paying me to create a strategy and to mentor them. And during that we're going to build and we're going to launch something. We're going to see what it's like working together. If either any point in that time we don't like working with each other, there's no obligation. Then there's comes a point where we're launching and we're going to need to make a decision, do we want to still play together, and then if we do, here's the different ways that we can do it. So I mean that's one of the things that actually this idea came at funnel hacking live.

Speaker 2:     13:42           By the way, if you haven't been the funnel hacking live, you need to be there because I can promise you that I have had a business altering life changing breakthrough it every single funnel hacking live. So I don't think you. You may not recall me telling you. I think when I was at the mastermind one time, that was when I was invited there. I was telling you that Russell made a comment about someone paying him $100,000 plus a percentage of the revenue. I remember that. That was right there. That's when that became my model. So all I have to do is hear it. They need a contract. I don't have to. All I have is a seed and I'm like, well if he can do it, I can do it too. And by the way, the one funnel away concept is exactly that. If they can do it, there's no reason why you can't do it.

Speaker 2:     14:32           So all I to hear that Russell was doing it and that's my new model and that became my new model from that day on. I love it. Thank you so much for sharing that. Well, David, I can tell you we've got so many fun part for me to talk to you about this. We can go on for hours because I'm so excited and so passionate about what you're doing. A one of the things you're involved in right now is what we're launching here. Literally by the time this recording comes out, it's probably just actually going live, but this whole idea as far as 30 days.com and what we ended up doing was really going out to massively successful people like yourself and said, listen, if you lost absolutely everything, all your money, all your contacts, everything except for your knowledge that you have and the click funnels account, what would you do in 30 days?

Speaker 2:     15:15           And you're one of our 30 who actually submitted a plan. Uh, I can't wait to you for you to actually get a copy of the book. It's literally 500 plus pages. It's huge. It's super, super cool. But if you don't mind, tell people just a little bit about, just a little quick section here. What would you end up doing? What would be some of the things that you would do if you lost everything? What would you start with? Well, here's an interesting thing thing, and I don't know if you know this, if you don't read my chapter yet. When I read that I got chills down my spine and I almost teared up. And here's why. Most, most people though, you'll know it now, lets people know that was me a decade ago. I literally, um, you know, I spent, I, I blew through over a million dollars.

Speaker 2:     16:01           I went upside down, um, and it came to that point that if I did not stop getting out of my, I'll, I'll say it, you know, early midlife crisis and just stop and really start a business on my own because I left the franchise company to, and I literally spent about a year and a half to two years to two and a half years learning and discovering. And it wasn't to that point that I said, um, if I don't do something by the end of this month, I don't know, I won't have anything. And literally it was that point that I built a six figure business and then the six figure business became a multiple in one month. Why? Because my back was against the wall. So although it was a decade ago, I had a really hard time playing with to tell. I couldn't tell someone to do something if I wouldn't do it. So I literally scrambled during that Fourth of July holiday in July.

Speaker 2:     16:59           And I pretended as if I didn't have anything and I said I don't have any contacts. And I literally walked in a place and I did. I went back to what I would do because me, I'm not going to build a funnel to sell things because what do I do? I'm an agency. I build things for other people. So my goto was literally go get a client, go do something and I and I created, which is a new business model that I believe will be a multi seven figure business model. I've got a few really cool niches where we are focused in on and I can now replicate and license this funnel to other places. But that came out of the book. I mean that came out as a school. So literally I had to put myself in the pressure and you know, as perturbation, I had to put that stress on to pretend as if. So we're on fourth of July and my family's on vacation and they're like, what are you doing? I'm writing this book. No, I'm building a new business.

Speaker 2:     18:00           And, and so it is, it's, it's a new business that it's been, it's been testing and it's proving itself out. I'm making sure that it's predictable, replicatable, duplicatable, etc. And then by the way, what hap came out of that is a business that could actually run without me. Oh, thAt's so awesome. That is amazing. Because I know most agencies don't work that way. Most agencies, you're the boss, you're the owner, you're the guy who's basically got your district strategist. So I am so excited to hear all about this later. That's super, super cool. That by the way, that's wHat came out of the box of guys. If you haven't read the book, that's just my story and I give you day by day, step by step, not what I would do, what I actually did while writing the story. Oh, that's so awesome. Dude. That is so cool.

Speaker 2:     18:49           Oh, can I get chills? Just that book is going to be one of my favorite books ever. We've got so many cool things behind it just because of people like yourself. We've got over 350 people have done over a million dollars in sales funnel, but it's not as cool as that is. You get, again, people like yourself who've done over 20 over $10,000,000 in a sales funnel. But for me, it's, it's the businesses and the lives of people that you've changed because of that. It's not just you as cool as you are. It's as I liquor is here. As I look around, I'm like, you've literally bless the lives of hundreds of people. I mean the people you employ now, the other businesses that now are thriving because of you and what you've done. and I just, I get so excited to see the ripple down effect of a success and I just, again, congratulations to all that you've done.

Speaker 2:     19:38           It's just been so neat for me to walk you over the last three years just to. I mean, you're just crushing it and I think it's. I appreciate that you were able to take your 4th of July vacation to contribute as much and to give back and you always get back to me anytime I asked, but you were so kind to do this for us and I think it'll be a huge thing for, for those people who really want to put your back up against the wall and make stuff happen. And cOngratulations again. Well, thank you and thanks for asking and by the way I almost didn't happen because it was sent to my old email and luckily I got a voxer and then we were able to get it done. So that's probably why I had that crash and burn last minute email. If I had known a month earlier, I would've had more time, but then again, I probably would've waited to the last minute, like most people do.

Speaker 2:     20:21           Absolutely. Well, as we get kind of close to wrapping things up here, anything else you want to make sure that any of our clickfunnels audience or any of our funnel hacker radio audiences wants to know or should know it. Just do it. I mean, there's no excuse. The only reason why you don't succeed is because you're getting your own way. Um, so many people say, well, I don't have money to do this, or like, I can't do this right now or have to do it my own way. That's usually after people have blown through. All of that is usually when I get the phone call and saying, I'm from your help. So if you have that dream, you know, put the right people in your corner. It doesn't have to be made, it doesn't have to be like company, they put people in your corner that they had been there, that can help you, that can mentor you and guide you and your you'll be well on your way and just take massive action, get out of your own head, take other people's advice and just connect with your audience and give more than you receive.

Speaker 2:     21:20           Just one thing I learned from my grandfather is just give value, give value, give value, give value, and I say that because I've talked a lot about my grandfather and this story and also the book that I'm writing right now and love it again. Thanks so much. I appreciate all. Appreciate your friendship a ton and just so always fun seeing you. And again, thank you so much for all that you give to our community. You're always given back and I appreciate it. Done. Awesome. Thanks dave. Thanks for having me.

Speaker 3:     21:46           Bye. Hey everybody, thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if people would like me to interview more than happy to reach out and have that conversation with you. So again, go to itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to to make this better for you guys. Thanks.

Sep 19, 2018

Why Dave Decided to talk to Peter Pru:

Peter Pru has built, grown, and scaled multiple 6-7 figure eCommerce businesses across multiple industries. He is a member of the Clickfunnels 2-Comma Club for hitting over $1,000,000 in sales in his eCommerce businesses using funnels. He's also the host of the Ecommerce Empire Builders Youtube/Podcast where he shares his tactics and strategies for building wilding profitable eCommerce businesses.

Tips and Tricks for You and Your Business:

  • Continuity plans and income building. (8:58)
  • Sell digital products also! (10:14)
  • Digital and physical product margins (17:30)
  • Empire Builders: Webinar: ecommerceempirebuilders.com (18:38)
  • Card abandonment/Stick Strategies in eCommerce. (24:14)

Quotable Moments:

"You can scale as quickly as you want: In some cases, you may scale to quickly."

"You really don’t have a business until you have continuity income coming into that business."

"If you have an eCommerce business one of the best things to do is add on a membership site on the back end of it then you get that continuity income."

"It’s the idea of marrying both physical and membership sites together. It drops your costs to acquire a customer and increases your lifetime value of the customer."

Other Tidbits:

Peter talks about how he got started in the eCommerce business and how it has changed his professional career. He discusses the joy he gets from coaching and assisting people in transforming their eCommerce businesses into profitable ventures.

Links:
FunnelHackerRadio.com
FunnelHackerRadio.com/freetrial
FunnelHackerRadio.com/dreamcar

---Transcript---

Speaker 1:     00:00       Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward.

Speaker 2:     00:17       Hey everybody. Welcome back. This is going to be a ride for your life, so hold on tight because I have the one and only Peter Crew on the show. Peter, welcome. It is an absolute pleasure to be on here with a thank you so much for having me. I always make the mistake of getting going and having to. I wish so bad. I could just like start and not have any top. We started talking beforehand. I'm like, shoot, I forgot to hit record so you guys missed the pre stuff, but this guy's been crushing it online. It's basically a 10 year overnight success, which we'll get into in just a second. One of our two Comma Club award winners. The guy's crushing it with with publishing. You've got so many cool things I want to talk to you about is your actual funnel that you're using as far as teaching people, but again, we were just talking about the importance of impact and with click funnels that we get so excited about our two comma club award winners, but not because of ben hitting it. It's because of the impact that they have on everybody else. And so Peter, you were just talking about, you know, growing up in the Mecca of entrepreneurship and Philly, but you're talking about the impact as far as your, your second fam is. I want to start right there as far as. Tell us a little bit about the impact your feeling and how this changed your life.

Speaker 3:     01:26       Well, the thing is like for so long, like as you said, my 10 year overnight success. So like I always thought I had to be like alone in this space. I didn't really have mentors in the early stages until years went by and I finally was like, you know, I think I should probably get a mentor and cut my learning curve. But then when I started publishing and you know, this empire builder brand, right, that we have going on now and just teaching people with what was working for me, like these people, I spent so much time with them every single day that it's almost like, it literally is like a second family to me, you know, and seeing them succeed, like making their first dollars online or even, you know, turning their struggling ecommerce business into something that's not profitable. A truly like the most beautiful. Absolutely. Beautiful thing.

Speaker 2:     02:11       Well Peter, that's awesome. Well, little backstory here as far as tell people how'd you get started in the econ business and what did lead up to.

Speaker 3:     02:17       Okay, so 10 year overnight success story. So I first got certain ecommerce, uh, when I graduated a college. So in college I discovered affiliate marketing made a couple hundred bucks a month, which was like, oh my God, like I'm making money online. Like this is crazy in college it was short, it was kind of short lived with my affiliate marketing career. But I started with Amazon Fba actually. And invested all the money I had to my name. I only had like $5,000 was everything I made in affiliate marketing and my life savings invested in Amazon Fba. Make a long story short. We'll crush it. Within our first year, we're making close to $50,000 per month in sales. Right? But unfortunately, and I don't want to tell anybody that's selling on Fba here. Maybe this was just me, but I don't want to offend anybody. Uh, I do. I'm totally good with offending people on Amazon.

Speaker 3:     03:06       So the thing was I got some random, uh, I was driving to work still because a lot of when you sell an Amazon Fba, a lot of your money is constantly wrapped up in inventory. Like you're constantly having to ship more inventory. And so I was still having to work full time. Um, but I saw there was like, that was like, I'm getting there. I'm getting to the point where I can finally quit. I can finally pay myself. And it was quarter four. We're nearing $80,000 a month in sales. Like, like I was the happiest person I was driving to work. I was like, I don't even care about this place like Adelaide, it'd be more. Um, but I, uh, I got an email, said my listing has been suppressed. I was like, what? Then a couple minutes later I got another one and another one and another one.

Speaker 3:     03:46       And within like 10 minutes, all five of the listings I was selling on Amazon were suppressed. And what happened was a competitor to explain to people what's that mean? Basically a competitor of mine who went on my list, Amazon product pages and they said that I was infringing on patents, but those were completely false ip claims. Right. And Amazon, they're not going to get involved in like a, you know, illegal or anything. So they just pulled the listing though, took nearly a year to get my account back after that. And it's Kinda at that point like where I kinda got into this dark period where I was like, when everybody else is succeeding around me, like, what, what, what did I do wrong here? Like when is it my turn? Like feeling pity for myself. Uh, and I realized like I was never building my own business.

Speaker 3:     04:29       I was left with, with nothing, no customer data, like wasted inventory and I had nothing, literally nothing to show for that business. And look, months went by, I felt that loop that, you know, so many of us do, like, you know, you go to work, eat, sleep, and you just keep doing that day in and day out. And that's when I was like, okay, why are you seriously going to quit right now? Or you're quitting right now. I have all of the mistakes you've made, everything you've learned over these years. Just quitting. And I was like, no way. I cannot, I cannot. I literally couldn't live like another day if I did. And that's when I started learning about shopify and started crushing it. Like make a long story started getting. I started doing really well with shopify but I still couldn't pay myself. I was like, what the heck is going on?

Speaker 3:     05:11       Like when I'm going to be able to pay myself here. And that's when I started learning about sales funnels and we were doing a fishing business, a subscription business with fishing and our cost to acquire a customer. And we're gonna get a little technical here. I hope that's a gift. I knew the people that have ecommerce businesses that are listening, why she appreciate this, uh, our cost to acquire a customer with our shopify store, uh, was like about 20, $25. Right? And the reason for that is because people don't subscriptional as selling a subscription on front end as a front end product is really, really difficult unless it's like you're the coolest thing in town, like barkbox fat, that font or something like that. So I realized, okay, well our lifetime value of a and average subscriber was about like a hundred 50 bucks. So we're okay delaying gratification.

Speaker 3:     06:02       We're like, I will just delay gratification. We're going to get paid because we know we require them for 25, we can wait six months, we'll make our money right? And the problem with that, when you're not venture back, when you're not venture back, it's go hard and seriously, like we, me and my partners at the time, like we had to invest our money to keep the business afloat, to delay gratification. I was like that it has to be a better way. There has to be a better way. Um, and that's when I started learning about these sales funnels and I started putting in different fishing lures as free plus shipping offers, discount offers, and I was profitable already on my front end offers with the upsells, right? Selling more of the same thing. And then we just injected the continuity piece into that funnel as a step.

Speaker 3:     06:45       So not only were we now profitable on the front end, right? But then we got subscribers for free. Like it was, it was. It's amazing. Like it was like that. Literally, when you understand that, and it's the same way, like click funnels kind of grew, grew as quickly as it did, is because you now know that you can grow as fast as you, you truly want. The only bottleneck is your traffic. At that point, because you're profitable already and then you're getting free sales every month on the continuity plan and that was. That's truly right there guys. Like if you. If you implement what I just showed you to like truly you can, you can scale as quickly as quickly as you want. Some cases you might scale too quickly, right? You might not be able to handle it.

Speaker 2:     07:27       You know, Peter, I love what you just said and I hope those of you guys who are listening understand this doesn't apply just to people who have ecommerce businesses. It's not just a free plus shipping offer. The Peter's talking about this goes both ways, so if you have an econ business, one of the things I love what you just said is you actually need to add a back end of a membership site. I can tell you, we look at the. I was talking with Stu Mclaren the other day about memberships and he's all in on memberships and we're doing some joint metro state with him later, but potentially on some of the stuff we're looking at, but the main thing we've seen is even inside of clickfunnels, so our most successful users or those who have a membership site because it, it gets that stickiness there. And I look at Trey Lewellen obviously trade.

Speaker 3:     08:06       The thing is when I saw I actually had trail on my channel, uh, but you was getting one know more about your channel where, what's your podcast or your video podcasts are just ecommerce. Empire builders just search searching on youtube or just go to [inaudible] dot com. Uh, but when I started doing this and you comfortable, like years back when I joined click, it was like one of the first, like couple hundred users. But um, he was like the other person doing it in ecommerce. I was like, okay, I'm not crazy. I'm not crazy. Like there's others. But yeah, it's when you understand that it's, it's like the most amazing thing. Like it's literally, it's hard to explain like just like this, but when you look whiteboard it out, you're like, holy crap. Like I can. You can, you can scale as quickly as you want any part of your business.

Speaker 3:     08:51       And the look, the beautiful part about it is even if you have like a month of sales, let's say you have a business that's a little bit seasonal, right? But you still have those continuity plans. I can keep that, keep your business afloat, right? So we can reinvest that into advertising, pay yourself, you know, whatever I love, I've always looked at as far. You really don't have a business until you have continuity income coming in to that business and so if, if you have a membership site, one of the best things to do is to actually create a front end product that's a physical product like you just did a, whether it's fishing lures or anything else as a free plus shipping to acquire customers for that much less. And then on the opposite side, you have an econ business. One of the best things to do is to add on a membership site on the back end of it because then you get that continuity income to where you can.

Speaker 3:     09:34       Again, most physical products do have some seasonality to it. It's just the nature of the beast and so it's the idea of marrying both physical and membership sites together. It drops your cost to acquire customer increases, your lifetime value of a customer. It's a huge win win. Again, I look at what we've done at clickfunnels. It's exactly how we built click funnels. We've got front end offers, everything from three different books. We've got a lot of digital physical as well as digital product. We've been, again, one of our biggest ones for the longest time is our perfect Webinar, which was a physical product, was a digital product we created as a physical product as a free plus shipping that drove. People obviously enter click funnels, which is our continuity platform, so love, love what you're doing and like one golden nugget. For those of you that do have ecommerce businesses like so digital products to like.

Speaker 3:     10:18       That's a great way, especially for those of you, I have a lot of students that do like fitness stuff, like they sell fitness equipment, like if you're selling fitness with women and you're not adding some sort of digital content with it, like you're losing out on so much money, right? You can get whole membership could just be, you know, uh, you know, a membership site where, you know, they're, they're getting content every single month and like one little hack, if you guys are like, oh, I don't want to make my own content, like go find some influencers in this space. They don't have to be like huge influencers, but partner up with them, ask them to make you content. We did that for our fishing business. We just reached out to all these people on Youtube, instagram, they're shooting content, you know, recording themselves, fishing, right? Doing what they already love.

Speaker 3:     10:58       So when we come along, but hey, we'll pay you $2,000 a month if you promote us and shoot content for us. They're like, oh yeah, like I already love fishing. Like why would I not take this deal right here? That's such a great tip. Oh my gosh. That is a killer. Love that idea of integration at its best. That's cool. It absolutely. One hundred percent. So you're now obviously the part I love about what you do is you actually teach, but you also do so you're actually. Yes, I understand you have. You're helping other people and your empire builders helping them build their own businesses, but you still keep doing it and I think that's the part I love most about you and your business because it's not just. I'm just teaching people how to do something I did 10 years ago, but I'm actually doing it every day.

Speaker 3:     11:38       I'm in the trenches with them. I'm actually making this thing work. So I was looking at, to be honest, it's ridiculously difficult. It's, it's, but it's like I now have to structure my days like, like to the hour, like everything. Like I have certain days where all I record all my content and just have, you know, my vi like I have so many people believe it or not working on just this little leg because I just want to get. I want to get the message out there and I actually, I enjoy doing it, you know, but it's, it's, it's tough. I'm not gonna lie, it's, it's extremely difficult. Alex Sharpe and I were going back and forth on voxer this morning just about this. He just did a podcast about the million dollar myth and the idea as far as soon as you get to a million dollars, you know, quote unquote made it.

Speaker 3:     12:20       It's like that's where all the problems and the complexity actually come into your business where you have to now start to systematize and the only way you can scale is by building those types of systems. So I completely understand that. And time management obviously is one of the most difficult things because you're getting pulled in so many different directions because you have so much opportunity. Yeah. Like everybody, you know, they want that seven figure business. But I'm like, like you, it's hard, like even like to run a seven figure business. It is, it is not easy by any means. It's not like, oh well I'm just, you know, have my va's now. And that was something, you know, like you start having a lot of employees, you can't do everything yourself. You got to learn. And this is a lot of people in the ECOMMERCE space, they don't, they have like trust issues, like they don't trust somebody can run their facebook ads better or their google ads or their influencer marketing.

Speaker 3:     13:03       You have to, if you're running a seven figure business, you have to be working on your business, not executing like the marketing strategies, right? You have to come up with the marketing strategies and other people can execute it. Who has better experience than you, you know. So Peter, how did you overcome that? Because honestly I think every I, I went to the same situation and in multiple, the multiple business I've been through where it's like I just cannot, they're not going to do it as good as I can. They're not gonna they don't, they're not as invested as it's, I'm totally vested in this thing has to work. If they don't care, they're just getting a check. So how did you overcome that? Mentally, it was the, I'm not going to lie like it was difficult, 100 percent. It was difficult. I went through a lot of people that, um, like for example, the person, it took me a long time to get somebody to run my facebook ads for me because I love doing it.

Speaker 3:     13:50       Um, and I hired people that just wasted a lot of money. I wasted a good amount of money. Um, but what I've realized is you have to go with somebody that has a reference and a proven track record. Like it's as simple as that. You cannot go to like, I wouldn't like upwork or something like that and get somebody to run your facebook ads and I don't mean to offend anybody with that, but go find somebody that specializes in, like actually ecommerce and get them to run your ads for you. Somebody that has a track record right where they can show you actually a, uh, you know, they give you a reference. You can contact that business owner and, you know, get some more information, right? Do your due diligence. If anything, do your due diligence or whoever you're going to allow into your business, you know, I love it.

Speaker 3:     14:31       So where'd you get your first reference? So when I get my first reference facebook, I found my first phase, but I forget what the facebook group name was, but I saw somebody, um, uh, posts some of the, their client work that they were doing. I reached out to them, um, and just, you know, from then hit it off. Peter. That's awesome. So how large is your team right now? My team for just ecommerce, empire builders, like this digital part portion is about seven people right now. Nobody's full time but separate on seven people, mixture of Va's, people that run like, I don't run. Like for this part of my business, I don't run any ads or anything. All I want to focus on is two things. Okay. Content, right? Because I want to create value, right? And my students, that's all I want to focus on, right?

Speaker 3:     15:21       Because those are the two. Those are the two driving factors. I wanted to get it. I don't want to now, you know, not waste, waste my time. Right. Running facebook ads and generating traffic and all that stuff. It is a waste of your time. Your time is much more. It goes back to what's your, what's your specialty, what are you best at, what are the things that only you can do and create content it I forget. I don't know. Did Russell like say that? And I remember I drew that out in my board and I was like, what do I need to do in this business? Right. I did like a, I did a one to do list. I and I did like a need to do list and another like I don't even want to do this list. Right. And the only things I needed to do in this business or wherever my faces.

Speaker 3:     15:58       Right. Like you know, instagram stories or like you know, like creating content for the youtube channel during the pilot. Like nobody can do that by me. Right. So that was like the only thing like facebook ads, Google, everything. Like that was completely. I was like, I can hire other people that can do this, I don't need to go because like facebook ads with this portion, part of the business is a lot different than running facebook ads for ecommerce. It's much different. Right. And I was like, I'm not, I don't, I don't want to learn all this. So I'm like, you know, who's the best person running facebook ads with webinars? I'm going to go get that person. Right. So let's say if you don't tell me kind of the numbers here. So Empire builders, you've got seven different people. What's your payroll for those seven?

Speaker 3:     16:39       So what's my payroll? So I have like $20,000 a month forever. I'm like, for that it's not. I think people got. So I didn't pay that much for um, like in my ecommerce businesses, it's crazy how many more hands you kind of need on this and it's maybe because of the fact that I don't want to be doing a lot of the work, right? I want to just be focusing on those core things. But yeah, it's roughly 20,000, $20,000 in Va's, you know, people that run traffic. So what's the gross revenue of empire builder then empire builders, what is it doing? Probably doing between 30 and 40 a month. Okay. So about almost half of that is going towards towards building that and I think towards us building the audience and I think that's the part that people have realized. Empire builder is, is primarily your digital space.

Speaker 3:     17:38       You still have your econ business running on the side, the differences, obviously your margins are greater on the digital side than it is on the physical. Absolutely. And I'm not one of those people, like some people like cover up the fact that oh he's selling a digital product and you know, but like that's the thing. Like I always tell my, you know, my students and stuff like, no this is another leg of my business, like this is another business for me, right. My business here is to help you. Right. And then I also have my ecommerce businesses as well, like I don't want people to get the wrong message, but like I've been in the ecommerce space for nearly seven years now. That's how I found my success. Only the last six, seven months that I started even doing this empire builder thing. And some people I know in this space, they get kind of offended. Well, oh, he only wants to sell his courses or something like that. No, that's 100 percent. Not The keys. I'm monetizing a skill that I have that changed my life. So, you know, it's, you know, some people feel offended by it, but I'm always honest with my audience about it.

Speaker 2:     18:35       You never have to apologize for me on that one. That's it. I love it. So I want to talk to. So let's talk more on this. So as far as empire builder right now, one of the main things you're doing is a Webinar, correct? It's a, it's a, uh, it's a webinar. Yes. Okay. So it's ECOMMERCE, empire builders.com. Is that blend? Yes. Okay. So a ecommerce empire, builders.com. It sends them to a Webinar squeezepage I love when things I was looking at obviously the registration, but big old plus get my free $3,500 per week sales funnel just for showing up. I love the idea as far as the showing up piece. How are you tracking that? I'm so, are you giving it to everybody or you only really just given that to those people show up? So it's, it's actually, honestly, it's sent to everybody.

Speaker 2:     19:20       Um, as a followup sequence. But again, I think that's fantastic because I know if it must be right, if you don't know, I, I, again, I think that's important because a lot of people and I figured that's what you were doing. A lot of people like, well, I'm only going to give it to these people who show up and it's, I have. I think there's a scarcity mindset that comes into that where I can only give away my secret stuff to certain people. I am such a huge believer in abundance that just, it as soon as the person gets something, there's this law of reciprocity that just kicks in. They're going to go, oh, I didn't show up, but I still got it. I feel like I owe him something and they started. They just feel more connected to you and obviously I've seen it in, in what you're doing on youtube and how your audience is growing and everything.

Speaker 2:     20:01       But again, super cool. As far as that, I wanted to talk to you about your actual, um, on your actual page as far as where they buy. If you don't mind, I'm totally impressed by it. There's, there's a couple I'm looking@yourecommercebuilders.com forward slash go. Okay. Okay. That's the one on the inside. Okay. Okay. So, uh, I've had to get it super cool. One of the things I love is you're phenomenal guarantee. If you implement what I show you a shout out to a sheet for that one act bar. Again, I even see act bars award there in the back for you. That's pretty cool. But my financial guarantee, if you implement what I show you and you don't see a positive Roi within 30 days, not only will I give you a complete refund, I'll give you $100 for wasting your time. Explain to people how that. The

Speaker 3:     20:48       thing is, it's one of those things where people, and I didn't realize this until I was in this space, is you have to kind of like ease people's minds, right? Because they're already going into a situation like it's an unknown situation, right? Joining, joining my program, he's like, it's an unknown, right? It's the fear of the unknown. So I want people to have the opportunity if they, if this doesn't work for them, if they don't like it, right, then they have that opportunity to back out. Right? But they look, the thing is with an, a lot of you know, you guys, it's like you just have to do it though. Like there's homework assignments in there, like if you show me you did this, I will personally look at what you did. I will personally take my time out, try and help you out. And if, if you, you know, if you choose, okay, you know what, this isn't for me, then I don't mind giving you a refund and I'll give you 100 bucks.

Speaker 3:     21:32       Like, no, it's no sweat off my back. But I want people to understand like a lot of, a lot of people they join courses but they won't do like the actual work that's required. Like the thing about my courses, it's my only one. There'll be my only one. I'm constantly updating it and, and, and, and whatnot. But I can give you everything, everything you need, but you have to be the one that goes and clicks the button. It's like I can't hold your hand and push the buttons for you. Like you have to be the one that goes out there. And once this, like I always stress this to people like to get to a high six and seven figure business. Like you have to want this beyond like anything else. And maybe that's just me because I've been in this space for now. That's the reality.

Speaker 3:     22:17       And I failed so many times and literally the only the past five years have I been extremely profitable, my ecommerce businesses and I tell people, I'm like, you are going to hit, you're going to hit roadblocks. There's going to be times where you're like, oh, I want to quit, I want to quit. But that's kind of where like that empire builder, you know, family kind of comes in now. It's like if you feel like crap like Sundays, that's okay. Come into the group, say what's wrong and we're here to lift you back up because there is no easy. I promise you guys, please do not. There is no easy. There is no get rich quick schemes and nothing. Okay? It's every, anything you do in life, anything. You have to give it like a hundred percent, 100, 10 percent to actually make it work for you. I love it.

Speaker 3:     22:57       So how often they've had have you actually had to pay out that hundred bucks? I think we did it like five times, but it was people that just want to come in and, you know, I don't want to say, but the, like the, I get people that have access to everything. I don't really drip feed anything. Um, but I, there's people they'll come in and just like steal my stuff and just. And I hate that. That's one of the reasons I don't like it, but like the space, like there's no way to like lock it down, but you know, I, I can't, you know, I, I believe in like reciprocity or whatever. I can't think of the word, but like you know, a Karma, right? I believe in Karma. So you know, it is what it is. I'm a huge believer that you can lock it down a couple different ways, but I still believe in giving it all away.

Speaker 3:     23:39       We do the same thing. I love those. I was going through it on that same page that, you know, a lot of times people just put their order form up and it just stops the order form. Everything you have below the order form I think is so killer, a just massive testimonials. What's it like to work with three different testimonials? How do I know funnels will work for you? And it literally goes through if people forget how important the copy is on. I mean, it's one thing to get a person to, to click to say, yeah, I want to buy it. It's a totally different thing to make sure they actually fill everything out and actually buy the bias. I mean, cart abandonment, especially for a guy like you has been an econ cart. Abandonment is obviously one of the biggest struggles most people face.

Speaker 3:     24:19       So I want to kind of talk to you about some of your cart abandonment or stick strategies that you got on this page for this one. Um, so I had to. I had somebody set this up for me, Dave. So 100 percent. Um, I do have, if you opted in on that Webinar, there is a term, I mean I think we have probably 25, 30 different emails set up on the automations tab within, within click funnels where if they saw the page or assault if they attended the Webinar or if they missed the Webinar, sorry if the, if they attended the Webinar, but ms dot the offer. And then also if they purchased, we have different sequences for each of those. Um, plus we also have an automation tab under the, that specific order page on the automation tab. More sequences in there. One thing I think a lot of people don't know that you can do this in clickfunnels.

Speaker 3:     25:12       I don't know why. Like you can send emails like based on certain people did or didn't buy from you. I truly don't think a lot of people know that tad and set it up, hey, if they didn't buy this hotel and I'm gonna, give away another one. Right? Guys, if they don't join your continuity program and your ecommerce business, you should have like some email sequences on that page and say, Hey, well here, how about we throw in this extra, you know, fishing lure, right, and you to join our program and send them back to a specific order page. Right. A lot of people, they don't buy from the first time. They will not buy from you from the first time. So take take as much like know to all the research that you have available for you. Like take them. Like if you, if you can email them, email them, right?

Speaker 3:     25:55       If you'd adult span, but you should be emailing them all, you know, at least for the next three days after they saw, you know, first came in contact with you. Oh, I totally agree. Again, I love some of the that I'm going through it here. I love what you've done primarily because so often people will do just one thing or I'll put a video testimonial or I'll put some copy there or I'll put some written testimonials. You literally throw everything in. So you've got the video testimonials. You've got sales copy and then after the sales copy you've got actual testimonials. So again, the great part is you've got as you're going through it, two or three different buttons to actually as far as a call to action to have go order it again. But the cool thing is you also then have more student success stories at the bottom where it's, it's actual testimonials you've either received as a facebook message. You received them as a, as

Speaker 2:     26:43       a text. I'm looking at some these other ones here and a,

Speaker 3:     26:46       I just screenshot it all day long, you know, just like every time I see my screen out, throw it in there, throw it in there.

Speaker 2:     26:52       Yeah. And then you end up with your 30 day money back guarantee and then frequently asked questions. So again, you take a look at your, at your page here and it's, it's as long as a typical sales copy vsl would be at, it's just on the order form. And I think most people miss out on.

Speaker 3:     27:09       That's the thing, it's like use like a lot of um, people that will do webinars to just order page, like a very simple order page and that work they used to honestly do it that way, but then I was like, you know, why not just throw a bunch of testimonials and you're like, it can't hurt. And it did help. It helped tremendously. Like people want to see other people making money. I'm using this and I mean if the a two comma club awards aren't enough that you guys already shown because I already. That's Kinda like what I share is like the click funnel strategies that I use then I don't know. I don't know what else. Could not convince them money.

Speaker 2:     27:41       I love it. I also liked the fact that you've got basically the single pay six figure funnels for one pay and then you also have six figure funnels for, for paid the radio button defaults to the sixth period for the one pay. How many people, what have you noticed as far as how many people take the four papers? The one thing,

Speaker 3:     27:57       um, I would say it's like 50 slash 50, but I want to actually want to comment on that and I don't know if you guys see this too Dave, the people that have gone on the payment plan or like not like if they're not like a serious about it or they're just like, oh there's dipping their toe in and totally. But like I can tell you that people like, like my personal mentoring students, my mentees, like they invest a lot more money to work with me everyday. We boxers but like they are the ones I know I can serve them at the highest because you know I'm working with and they invested on, they know like hey, I just invested online like I need to make this work for myself, you know? And it's those people that I think actually see results and I've taken payment plans for things I've done in my life too. I'm not telling people don't look, don't go into debt to buy anything. But that's just an observation that I've made.

Speaker 2:     28:51       Oh No, it's very valid opposite. We actually got, I was kind of curious because we got rid of our payment plans because of that one thing where I literally all we wanted, we're on our webinars. We just want people who are serious now obviously do we miss out on some? Yes, but for us it's. I've learned, Gosh, only for too many years of experience on this thing and that is those who pay play and if they don't pay, they don't play. They just. It's the craziest thing. If you think you're going to go on a payment plan and you're going to test it, you know what? I would much rather have a person have pain and you know, grant Cardone is the funniest guy in the world when it comes to data. He's like, if your credit card's already maxed out, who cares? Go get another credit card.

Speaker 2:     29:31       You're already in debt. Just his mentality of sales, but I think there's some truth to if the only way you're going to get out is you've got to make an investment and if you're not willing to make that investment, and I. it's hard for some. I know even some of the people who are selling, they feel like, well, I need to give them an easy out. And I'm like, I don't know if I agree with that. I think at times, given people an easy out gives them an excuse to quit and most of them do. I'd rather have a person who's totally serious. He was gone all in on this thing. I actually had this conversation with my wife, uh, because I've got my son Chandler is 22 years old, recently married, got married in January, and then unbeknownst to me, signed up for our two Comma Club coaching program, funnel hacking live paint 1800 bucks a month.

Speaker 2:     30:15       And my wife's like, Dave, you've got to tell him to stop that. I'm like, Sweetie, I'm not going to tell him to stop. I said, I don't want them to do it just because he feels like he's obligated because of my position with click funnels, but I want him to feel pain. I want him to struggle every single month, uh, to try to figure this thing out. Because without putting forth that pain, it's just, it's not without pain. People don't move and there has to be. And it's honestly like the amazing how like different. Some people are like I've had like, like 18 year olds and like I didn't discover it in a marketing team until I was 18. That's when I was in college. Um,

Speaker 3:     30:51       I don't join. I'm going to put your 18. Like what? Like it's crazy how motivated like younger people are right now. A lot of people are like, they're so hungry for this to make it work. I'm so envious of them. I'm like, oh my God, eight years old man. Like I remember when I was 18, I'd, I don't think I would ever personally, um, if I could turn back time, I would tell myself, you know, cut the learning curve. A lot of people they riff. They are so like stubborn I guess. And I was 200 percent. I was to go get like whoever, whoever you, whoever has what you want, right? Whoever it is. Like if you're trying to lose weight or start a business, whatever you're trying to go find somebody that you relate to and pay them for an hour of their time, sort of getting closer to that person. Right? It's, I'm telling you like, why waste five years of your life if you could just talk to this person for a few hours every single month where they cut that learning curve for you. Right. And I wish, honestly, I wish I could tell myself I wish I could tell myself that like 10 years ago, I invested in a mentor sooner. Right? Learn what you want it.

Speaker 2:     31:53       Totally agree. It's funny. I, I've been trying to get in shape my entire life and I, I dabbled again, I'm totally to the type of person you were talking about, right? Dabble with it for two or three weeks I stopped and, and so funnel hacking live was literally six months away and Russell and I, they're talking about is that, you know, I'm going to get. I'm gonna get a trainer and Russel, I work out occasionally and so we thought, all right, we're, we're actually gonna do this. We're going to go all in and, and the trainer was like, well, you know, it's x amount of dollars per month, and I'm like, no, no, no, I'm going six months into this thing. I want to pay you all up front. And so, you know, kind of at 5,000, $6,000, check whatever it is. And I'm like, I need to know I've had the pain. I don't want to have an excuse. I don't want a way out. I want to know. And then I'm getting up at 4:30 in the morning to be there at 5:00, which I hate, but I've never been so consistent in my life. Been I'm three weeks

Speaker 3:     32:40       into this, three days in a row. Should I be doing more? Yes. But at the same time it's a huge win for me and against. Because I went through the pain of cutting a big check and it's a way to take accountability. It is, totally is. Totally is. Well Peter, I could talk to you all day long. I love what you're doing. You're absolutely crushing it. I love how you're publishing like crazy right now. And you realize that's your, that's your zone of genius. So congratulations on all your success. Yeah. Thank you so much for having me on here. Honestly. Um, it's crazy. It's surreal that I'm not even on this, on the podcast where it's amazing. So thank you so much for having me. My pleasure. Any last words for our audience or I'm sure they're gonna wanna know. How do they get ahold of you for.

Speaker 3:     33:15       So tell me how they get a hold yet. Any last word you want to give him, your ecommerce empire builders.com or Peter Peru Dot Com. It will lead you to the same place. But one parting word got parting words, right? Is like, just be patient. Just be patient with this stuff. Don't think that anything is overnight. Like I'm telling you, I've. My success story is 10 years long, 10 years a sane person would have quit by now like 100 percent. But I can tell you one thing is, and I think about this often, I'm like, where would I be if I quit? Like, and I'm so happy I don't have that regret. Like 100 percent guy, like, I'm so happy I don't have that regret. Congratulations again, Peter. Always a pleasure. I can't wait to see you again real soon bud. Yeah, thanks man.

Speaker 4:     33:57       Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as the people you like me to interview. More than happy to reach out and have that conversation with you, so again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Sep 17, 2018

Why Dave Decided to talk to Noah Lenz:

Noah Lenz is the youngest guest on Funnel Hacker Radio at 12 years old. He joins Dave to discuss building funnels and his future plans of starting his own marketing agency. Building funnels for over a year, Noah started by creating political and marketing websites as learning tools. He is the owner of noahlenz.com and does contract work building funnels for entrepreneurs.

Tips and Tricks for You and Your Business:

  • Noah’s experience marketing for websites. (3:30)
  • Building funnels to sell your websites. (6:40)
  • Tips for creating a marketing agency. (12:30)

Quotable Moments:

"I should use a funnel to sell all these political websites!"

"It was the worst experience ever trying to build a complete funnel in wordpress."

"I started studying all these legendary marketers and that’s how I got indoctrinated into this."

Other Tidbits:

Noah discusses his journey from creating websites for political campaigns to building funnels for companies. Working with Maddox Publishing, Noah shares his current and upcoming projects and his plans of starting his own marketing agency.

Links:
FunnelHackerRadio.com
FunnelHackerRadio.com/freetrial
FunnelHackerRadio.com/dreamcar

---Transcript---

Speaker 1:     00:00       Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody welcome back.

Speaker 2:     00:18       You guys are honestly, I am so excited to have this podcast has been a fun one, but looking forward to all day long. So let me just introduce you to real quick to the one and only know a lens. No welcome.

Speaker 3:     00:33       Thanks for having me on. I'm so excited for this.

Speaker 2:     00:37       So for those of you guys, you might not know Noah. Noah is by far the youngest person I've ever had on funnel hacker radio and I think he's probably one of the youngest attendees at funnel hacking live. He's actually crushing it right now. He's building funnels for Matt and Caleb Maddix and I just am so excited just to keep on saying, well gosh, I just can't do it. I'm like, okay, well I want to bring someone on who's been doing it for about a year, just over a year now, and it has all the excuses in the world, why you can't do it, and yet he's crushing it. So no, welcome to the show.

Speaker 3:     01:11       Thanks for having me on Dave.

Speaker 2:     01:13       So if you guys aren't able to see it because we're doing this via video on zoom, but. So Noah's sitting here and he basically got his, his white Ipod earbuds in under armour shirt on, crushing it. Uh, and I thought, you know what? This will be a ton of fun. So Noah, I tell people, how in the heck did you get started? First of all, how old are you?

Speaker 3:     01:33       I'm 12 years old. Twelve years old. Some ups. Go ahead, sorry, go ahead. Because Caleb Maddix, who taught me about video, about how everybody's needed to read dotcom secrets, and I like to put what I learned into action. So this was the one I was about 10 years old, maybe it was 11, I'm not sure. There was about a year and a half, maybe two years ago almost. Um, so I watched the video and then I go and he had his affiliate link obviously and whatnot, and I go and I go to the website and figuring it all out and my dad's like, oh yeah, I actually took a while ago, I just never read it. I'm like, oh my God. He's like, sure. So I read it and like,

Speaker 2:     02:21       oh my gosh, you can do a one click up sell you my gosh

Speaker 3:     02:33       photo website funnel. And I thought it was gonna be my million dollar idea, what the club was or whatever, but I was still in school and I was kind of busy and it's just about getting done with fifth grade. And so I'm like, okay, I'm going to put this on side for a little bit here. And then I'm freelance websites just on the side. I did a couple for some political campaigns and my dad's like, oh, maybe you should do more of these political campaign websites. So how should I advertise to cold call? Should I, you know, maybe.

Speaker 2:     03:16       So you're 10 years old and you're creating political websites

Speaker 3:     03:24       like on the side, like

Speaker 2:     03:27       get it. Take me back to your younger, younger self. And how in the world did you get involved in marketing and websites?

Speaker 3:     03:34       Um, so like when I sold my parents, I'm buying me a Mac computer, which funny enough is actually the computer I'm using right now, but I sold my computer because I haven't, like my dad gave me like Google sites and whatnot. Actually just found my first day. It was hilarious. Like I asked her, I said, do you want us to share your information anyways? So I started making these little websites like I never got into like video games or anything which is good. Um, but I like making these little websites and whatnot. And then one of my dad's friends was running for public office when I was like nine or 10. So I'm like. And he's like, Oh, here I'll pay you. It was like $200 bucks to build. Sure. What else do I have to do? So I make him the website, whatever. And like, okay, great. Here we go. And my dad's like, you did pretty good job with this one. And I made a few other websites for a couple hundred bucks each, but like, I'm like, oh wait, I could, you know, like I was saying before, scale political clients and then I realized I could sell websites for phones. So that's kind of where we were.

Speaker 2:     05:04       So what were you, were you making these on wordpress? What type of, what were you making the websites on?

Speaker 3:     05:11       Okay. So originally when I was like six and like just getting into it, I was making online google sites, which is like the worst thing ever. Um, but eventually I started making a lot of licks and I realized that was horrible. And, but eventually I just started using wordpress to open source one and that's what I use to make these websites. I remember my dad or my mom, they were at some sort of like, one of them's like musical survivor and I was at my dad's office and I'm like, no sorry, I'm working. And eventually, so it started to move and learn how to make all these wordpress websites. So last one, I first got started with this and again, like when I actually first got started with wordpress, probably like eight when I bought my first actual domain name that like whatever google sites.com or whatever.

Speaker 2:     06:17       So tell me how you've gone from creating websites for political people to actually building funnels. So how did you get, how'd you get connected? I mean obviously you heard about dotcom secrets sued Maddix Caleb and his book. What made, what was the next connection?

Speaker 3:     06:34       Um, so I read, I read Dotcom secrets and then I got school on June first I believe. And I'm like, okay, I should actually use a political websites. And I tried, this was the biggest mistake I ever made in anybody who's listening to this and you're on the edge about clickfunnels. Clickfunnels is too expensive. 90 seven bucks a month, two months too much for me. So I went and said, here we go, like my dad paid it with his credit card, but I paid him back, whatever. And then I said, let's try this out. And I have some theories about Samcart, like your guys' partnership, but that's just for a number of days. Come on now. Order forms are good that he can't do do. So I'm like, come on now. No, not Sam Cart, not on lead pages, let's just do it all in wordpress.

Speaker 3:     07:46       And I like, it was the worst experience ever. Try and do a complete form on word press. I'm like okay, maybe Russell Brunson Guide knows what he's talking about. Maybe I should just use clickfunnels. So I hop on over over here to click funnels. I get my free 14 day trial and meanwhile I'm like, so I'm looking over it with my dad and I'm like that's true. Ninety $7 a month plan. Like so that Bourbon is $97 a month plan. So I get signed up for Edison and like lead pages and all that. So again, my first funnel and it took me like 30 weeks because I thought I knew what I was doing and I didn't want any of these tutorials, any template. Probably the first template that time like Berlin bear or whatever. But I opened up the template and I start typing in my stuff and I know how to do everything.

Speaker 3:     08:48       My Dad comes over, I'm asking him for feedback because he's been an entrepreneur for a while, like coffee or whatever like that. I like a couple months later I got into actual marketing because the coffee kind of sucked and whatnot and I realized it went beyond just the design and how'd you get into the actual marketing piece? The actual marketing piece that I. I realized like I was looking over the funnels and I'm working, I'm a few months after I got started with it and I'm like, oh sure to design can be cool and a long and whatnot. But like you actually got to have marketing skills. Something like I came from a world of wordpress and onto websites I was making like just make it look pretty and you'll be awesome. You'll be good to get go. I'm like, well, you gotta actually have coffee and stuff that sells.

Speaker 3:     09:50       So it was doing a bit of research. I think I was looking at it. This was a time where I really started getting indoctrinated to your guys' culture. I found your podcast. They found Russell Brunson's podcast podcast. I found all you guys' podcasts. I read like all the little small boats. I got my formal university subscription. I got all this. I'm like, oh, it goes beyond the webpages. And then eventually, like of course like this is probably not normal for a 12 year old idle. But I started, started studying like Dan Kennedy and Frank Kern and all these legendary marketers and I'm like, and yeah, I just got. I started getting inducted into it, you know, sales copy, this and that, and tell people what are you doing right now as how involved are you in actually building the funnels, the copy, all that kind of stuff. So right now to one of the main things I've been doing is working.

Speaker 3:     10:51       Most Caleb and mathematics are on the team to build all of our funnels and whatnot. Um, we've had a program called the success that we've had a switch in and shut it down a couple of times and whatnot, just because of how busy we are and wanting to focus on maddix publishing and whatnot, but I've Kinda came in on the side and I'm kind of taking over almost basically taking it on as my own project, recreating the funnel, recreating this and whatnot. And we actually have codenamed it project passive income. That's what caleb named it, passive income for him. I do the work and we slid it. Um, but that's, that's kind of what I've been working on in terms of side on my auto fill out an application funnel for them awhile ago, which has been absolutely awesome. We just did a Webinar are we just did a couple of live webinars which are now getting automation, which is actually just push it over to the application, some of which has been doing in my free time.

Speaker 3:     11:56       I've been kind of a marketing agency that kind of helps people with their phones and their marketing and whatnot in there for like six months or eight months. Like after I realized political funnels or call, what should I do? So to try and drop shipping in affiliate marketing and whatnot. And I realized that like I wasn't really passionate about all of this, what I was actually passionate about, what the actual marketing, not necessarily my own course more so an agency, the agency. Then basically what it is is basically a client will come in and we're going to have. So there's going to be video testimonials for them, et Cetera, which is basically going to. The salesperson will get on the phone, close on whatever. Um, there will be a step by step process. So I've found we're finding copywriters and all that so we can scale it up.

Speaker 3:     13:03       So then somebody will comment over here and you know, they'll figure it out. These marketing pieces, hey guys, go get dotcom secrets, go read pages one through eight and submit what you found on that page will actually use that to go out and build kind of a traditional marketing agency. But instead it's like wrapped into idea of like step by step process like hand by hand so that they can actually get as possible. So it's more of a high ticket application program. They get to funnels built out, they vacate often cited to get the funnel done. Um, but the base package, and I'm still figuring out some packages, still just an idea in my head supplementing overstuff on. But basically the idea is look at a couple of funnels built out, we'll make an irresistible offer and basically for the price of one person they charge for everything done and yeah, they just get a couple awesome funnel still out and you know, maybe a little bit of marketing guidance along the way.

Speaker 3:     14:14       I'm still trying to figure it out. What I'm thinking is, you know, possibly four thousand five thousand dollars for tuition and then in probably different packages for different kinds of offers. But we're just trying to make something that, you know, maybe even like into like the whole Click start coaching type thing. Um, which is basically like they teach you how to do it, you guys do, which is awesome. But some people just want it done for so like, you know, we just get everything we need from them and then we teach, we don't teach them. We actually do amazing converting from a copywriting standpoint.

Speaker 2:     14:58       Alright. So a couple of questions here. I'm sure people knew. What the heck is this 12 year old dealing with all this money,

Speaker 3:     15:08       most of it my business to reinvest into other things like ads, etc. Etc.

Speaker 2:     15:21       Thing is, I am surE. I mean it's two different questions where people, one is going to be how in the world where I get ahold of noah to help them build out my funnel. So how do they reach out to you?

Speaker 3:     15:31       Um, we actually sent a really special link for you guys on a different special offer for you guys. You just fill out a form and somebody on my team will actually give you a call and we can discuss different options for actually building out your funnels for you. InvesT no lens.com backslash fade and we'd me or somebody on my team will hop on the phone with you and we can discuss what would be best for you.

Speaker 2:     15:58       I love it. So no, so it's a h, l e n z.com.

Speaker 3:     16:04       Yeah.

Speaker 2:     16:08       And so I can tell you right now, one of the main things people are going to be wanting to know is how in the world does a 12 year old had a team

Speaker 3:     16:20       contractors and whatnot. Um, but you know, exact numbers. But I started on my own and then I got on. But like I realized that like, so like, like um, it's just not scalable to school starting tomorrow. It's like literally like 40 hours a week in and of itself. So lIke I can't sit here and so a lot of it's like I will instagram actually I had a big instagram following and I said, hey guys, your funnel builders, I, maybe we can cover on a couple of people here. Let's do this, let's do this. Um, but my dad also researching me a few people that he's worked with in the past, but I can actually go in and train to do different things and that's one thing like a lot of people say like surplus some train which makes sense to a degree like the facebook ads person.

Speaker 3:     17:31       I'm not going to train them because I have no idea how to do that, but like the person, like I almost had like this false belief that like, oh well, you know, here's the problem, they might not do it my way and they might do it their way and then that's problem. So I kind to have been training that basically somebody my dad's work flows basically looking for some work and whatnot and in venice just more or less like they come in, you know, pay on her percentage or paying them hourly and then help me the agency.

Speaker 2:     18:11       I love it. So people can reach out to you obviously had a note [inaudible] dot com forward slash dave. And then, uh, as we kind of get close to wrapping things up here, any other words of advice to our listeners?

Speaker 3:     18:23       Um, no, um, I would just say keep following dave and everything he's doing on the podcast and I know guys I'm dropping in same things. They dropped some fridays, new funnel, they start the marketing secrets, black books, I grabbed all those so just keep up with everything, like it's insane. So like anytime that she would have us like biggest burst to get it, like keep up with the content so you can just keep growing.

Speaker 2:     18:56       Oh no, we love you bud. Thanks so much for being on the show. I look forward to seeing you soon and take care of it. And good luck in school.

Speaker 3:     19:04       Thanks so much. Text day.

Speaker 4:     19:06       Okay. Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others? Rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads. And see really what I can do to help improve and and get this out to more people at the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if people would like me to interview more than happy to reach out and have that conversation with you. So again, go to itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to to make this better for you guys. Thanks.

Sep 14, 2018

Why Dave Decided to talk to Vin Clancy:

Vin Clancy is known for his cutting-edge growth hacks and funnel optimisations. His growth hacking book raised over $100,000 in pre-orders, which he supported a 100-date speaking tour in ten countries around the world. He has been featured in publications like Fortune, Buzzfeed, The Daily Telegraph, and many more.

Tips and Tricks for You and Your Business:

  • Incorporating growth hacking into your business: (7:28)
  • Using your group to grow your list: (10:14)
  • Ace the game growth hacking guide: (13:05)
  • Content creation side of growth hacking: (18:25)

Quotable Moments:

"When your looking to grow your business, you are looking for a way to do it on a shoestring budget."

"There are two ways to grow business in this digital age, one is through content and the second is through paid ads."

"Ace the game is a collection of the best 35 growth hackers in the world right now."

Other Tidbits:

Vin teaches company founders, influencers, and marketing managers how to grow their companies through a combination of rapid social media growth, and guerrilla community management tactics, in his private coaching groups, and through consulting with Marketing executives.

Links:
FunnelHackerRadio.com
FunnelHackerRadio.com/freetrial
FunnelHackerRadio.com/dreamcar

---Transcript---

Speaker 1:   00:00     Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Welcome back to funnel hacker

Speaker 2:   00:18     radio. I'm your host, Dave Woodward. This is going to be a crazy, fun ride. A guy wanted to break out here. You will not believe this story. I first. I was like, you gotta be kidding me, but first of all, I want to welcome to the show Mr didn't clancy then. Welcome. Welcome. I'm glad to be here. I love clickfunnels, so everyday. I don't know vinny. He's a world famous growth hacker is literally had a world tour speaking and most importantly he's actually went basically in the UK where he was on welfare and ended up raising over half a million bucks. Is now coming over to the states. He's crushing it soon, I think. I actually, I think you're one of our two comma club. A winters are assumed close to be or something like that. Is that right? Seven figures, but yeah, we've used click funnels a lot.

Speaker 2:   01:09     We love it. Yeah. Well then I think the key to all this is there's a lot more to your story here. I want you to kind of fill in the gaps and we'll talk a lot about growth hacking here. Obviously it's a huge thing we spend a lot of time on, but I want you to kind of tell a little more about your story so people can connect with you on this. Sure. So five years ago I was on social welfare in the UK or living on a 71 in British pounds a week in a tiny apartment that had no. People in America say no AC, but in England it's basically saying that because he's in La and it's burning up, it's got to be 100 degrees out there or something right now. Yeah. So I decided, okay to start an online magazine. Never really had a job before.

Speaker 2:   01:54     I had no experience, had no right to do it, but decided to do anyway. Called up every university in the country, got them writing for me. Within six months we have 300,000 visitors a month. Within the year we had a million visitors a month and then I raised seed money and raised a quarter million dollars in the first round and went from being like $5,000 in debt to never being in my overdraft again, literally overnight when the money came in. So I built a team. We raised a second round, got into tech stars accelerator. Uh, I started public speaking one best speaker at South by Southwest v Two v, worked for the British royal family, did a world tour, released my first book on growth hacking $100,000 in pre orders. Um, I moved to United States on the extraordinary ability visa a, been a bit more quiet on the brand front this year because I've been building a company and it's difficult to do both.

Speaker 2:   02:49     But now I'm about to do a final speaking tour for my second growth hacking book the game. Uh, so I'm doing eight dates. Canada, North America, Europe, a it. So what the heck is growth hacking? Growth Hacking is getting a lot done with very little resources. Growth hacking came out of silicon valley when they couldn't afford to do traditional ad spend, they had to hack attention because we're all addicted to our screens. I, if we can get in front of people, you can do a lot with it. So growth hacks can be evergreen, like Uber's invite a friend to you get $20, they get $20 a grove. Facts can be a social media growth hacking, so following and liking people's posts on instagram. So they come back and look at your profile and then you begin a sales conversation that way. Um, so there's a lot in here to unpack.

Speaker 2:   03:39     Um, and a lot of it works well on top of a click funnel. Needless to say, I love it. Well, I want you to kind of talk a little bit about, you've done some pretty crazy growth hacks. Uh, and so if you don't mind, give some like dia as far as what are some of the crazy growth hacks that you've done to get the celebrity status that is now literally putting you in a situation to where a soon to basically walk off into the sunset and retire, enjoy the rest of your life. Okay. So firstly I was asked by a company to help them launch an APP at South by southwest and given zero money as many marketers. So I set about creating multiple twitter accounts, reaching out to everyone who was at south by southwest saying, Hey, sign up the guest list for this competition to win free beers or free food.

Speaker 2:   04:28     And then we hit all the influences on south by South West. Got retweeted by official south by southwest and hour before it launched we had like over 1500 people through the door. We're the busiest by southwest and that was the only promotion just through twitter. So without paying anything, I just had four interns replying to people because everyone was saying, okay. So I realized yeah, twitter was the place for south by southwest. So I did that a second one that's, um, less explosive, but like, uh, I went to a million as a retreat in Utah, Utah, you know, anyone, luckily the event had an APP. So this is a great hack. You're going to any event or conference that has an APP, Ukiah, your intern to message every single person attending going, hey, I looked at your profile. Everyone has a profile on the APP. I googled you and you look interesting.

Speaker 2:   05:21     I'd love you to meet at the conference. I'll be wearing this outfit. It is. And so that, this whole weekends where otherwise networking's awkward, you've got to speak to someone. They ended up being in finance and they're really boring. But this whole week people coming to me. Um, and uh, yeah, so that's another hack that I did. Um, what was your outfit? A multicolored coat. And I'll give one final hack and then I'll get into more usable hacks. Anyone can use it a little bit, but one final hack, my friend had a company where it's a baseball cap of a chalkboard. A how on it. Uh, and uh, we went to comic con and the idea was to get backstage and give them to all the people who are about to go onstage, so game of thrones cast with them and stuff like that. But for some reason we were there 10 minutes for a launch, but they were somewhere else maybe in Conan's room or something. So we couldn't get the hats on. The people who were about to go on stage, it was filmed live like Conan O'brien show and it last minute I realized if we wrote team Coco on the hats and we went to the front rows and implied that we will, we've Conan's team and I could keep the rows are wearing these hats, the millions of impressions we got for free. The produce, the realize as they went live what we did. And he knew my friend. He was furious.

Speaker 2:   06:44     So yeah. So I think the part that we talked about funnel hacking all the time and it's been kind of the culture that we built out as far as funnel hackers and this whole idea of hacking things. And a lot of people think, oh gosh, it's kind of negative, but there's obviously a huge positive connotation to, especially from the growth hacking standpoint, when you're looking to grow your business and you're trying to find a way of, of really doing it on a shoestring budget, how do you actually go ahead and do this? And I know you've got this book coming out. It's built on click funnel saw east the game.com. Yup. So tell people, give people a little more ideas for us. What is this book about? And more importantly, they really, I'm sure my audience here is going to, what are some things I actually can do in my business to grow that?

Speaker 2:   07:32     Sure. So there's two ways really to grow a business in this digital age. One is through content, second is through paid ads. Some people would say affiliates fad. I found it to be very difficult. So the first is you build a community somewhere. I still think in the business niche, a facebook group as best I think next year or maybe more difficult, but for now it's still a very hot space. So everyday you put content in that group, you get people into that group, you invite them at your talks, you cold email, you send linkedin messages and your great content in that group every day, and then you don't put links to a blog, but you post into the facebook group. Then once every five or six weeks you do a launch to a click funnels page. And that's how I built my internet marketing business this past two years.

Speaker 2:   08:17     It has been the easiest six figure business. I have a belt. So that's the first way. The second way is facebook paid ads and you have your glorious leader, Dan Henry for any of your facebook ad stuff. You can walk you through that. But yeah, I've always gone about organic traffic, getting it for free. So through all those methods, building a facebook group of getting in front of people on twitter and instagram through cold email, through linkedin connections and messages and through public speaking, there's so much you can do. So are you taking your, uh, when you're on like public speaking or other places, are you driving them to your facebook group or what's your call to action? Typically. So while I was doing 100 date world tour, like the community, I was saying I wanted to go to west traffic and copy my facebook group and that's that, that's still is my main community that are post into pretty much every day because it's a bit different when there's a community rather than you just posting on a profile because you're just one voice versus many other people.

Speaker 2:   09:23     But once you have a community that's known for something, people go to it when they're looking for motivation or actionable stuff. So I still don't think there's a better place. Some people are arguing linkedin is getting good for business and it is. I just think firstly linkedin has an image problem or it's just not cool and you'd really have to have very little going on in your life to browse the linkedin feed. You know, basically all sorts of control, mercy and the business stuff all mixed together. You know, like I knew my audience was on facebook or days that, that was the obvious choice for me. I love it. So like on your traffic trafficking and copy group have got 11,000, 12,000 members or whatever. And as you try to go in there, you've a very first thing you're asking for three different, uh, contact thesis. So tell people kind of how you're using your group to grow your list.

Speaker 2:   10:18     So, um, so yeah, we start by doing lead magnets. So we do the Jeff Jeff Walker formula number one, we're thinking of doing this lead magnet. Should we do it? Second one is, okay, great. So here's why we're launching this third message the next day after is, is what it is. Fourth is, here's how you can get it in the fifties. Okay, it's live now on this link. And then the hype from that causes enough people to like and comment on it to drive a lot of traffic. One we did a couple of times was um, share this, if I'm sharing this and we'll send it to you. And now they got 100 shares, which is very, very powerful in the business to business space because what's great about being in the business, the business space is only a few people can mean a lot of money, millions of followers.

Speaker 2:   11:09     So yeah, we have $11,000 per bear in mind. We've deleted about 35,000 people over the course of the group. If they're not active, we, we killed them off. Um, because they drag your page rank down if you have a lot of, there's a lot of marketing groups with 50,000 people and everything gets zero, zero, zero. One comment, because they haven't deleted it, inactive people, they let anyone in. It's not good community management. It's like I've been the experts in the space also save your email list. You should delete inactive people that never going to buy from you anyway. Yeah, we've looked at that from an email deliverability in actionetics. One of the things we've put in there is not sending people who haven't responded or engaged with you in the last 30 days just to increase as deliverability, it engagement, all that kind of stuff.

Speaker 2:   11:55     So as far as group management, uh, what are some of the things you're doing to manage that as far as identifying who's active and who's not, as you'd mentioned, you deleted 35,000 people, how do you manage that? We had first mover advantage and uh, I actually calms how if it's still working, but there's a software called great sex and that shows you the most active members in the group. I'm just not sure if it's still working since that algorithm change. But, um, we did that and then we deleted about four months ago. We delete 10,000 in one go and we are not going to let it sit. Um, but, uh, yeah, so that's simple and you can tell people, please leave this group if you're not x and you'll get a few people to leave, but I'm going to be showing up every day and your post generally have to be getting engagement.

Speaker 2:   12:46     If you get that part right, you can actually get all the other little hack, um, like people look for the magic bullet, but a lot that phrase, when you hear hooves outside, expect horses. Not Unicorns is normally the right one. Alright, so tell. So what exactly is ace ace the game. The game is a collection of the hundred best growth hacks in the world. If you're looking to grow your business, if you need more clients, if you want to blow up on social media, this is the best guide ever made for that. Now most books are normally, hey, here's some anecdotes about my life. Here's something that worked five years ago, and then I'm going to tell it in a story which goes out over 40 pages for some reason. I like most books are just like, here's my way it works for me. Maybe it will work for you and it won't work for them.

Speaker 2:   13:40     My own hacks in this book, it's a collection of the best 35 growth hackers in the world right now. People who have spent $60, million dollars in ads, people who have raised $50,000,000 on a token sale, ICO, people who have built massive communities, people who do marketing for the biggest brands in the world. So I've collected all these growth hacks from them so that there's just no way that anyone buying this book and course isn't going to get a ton of value out of it because there's so many different growth hacks and people have already started to book new clients and do a lot with it and it's been amazing. So what are some of a me, a couple that I want you to basically to whet the appetite of our app or our listeners here. So they're going to go to ace the game.com and buy the book.

Speaker 2:   14:25     So what are some of the, what are some of the best ones in there, but as one which connects free pieces of software. Uh, and what it does is every visitor who lands on the website, it finds out who they are, email address, finds their company, and then puts them in an email drip sequence every single visitor on your website that, that's an incredible sequence. If you imagine all the people you lose who your website and then never come back. So that's a hack I really liked. Um, so where do they get that software? Lead feeder is the top one that will find all your business. Uh, I forget the name of the second and third one, not many people use, but he's one of the biggest indie game is using a software called linked helper. So linked helper you put in your search. So I want to meet programmers in Chicago if that's who you're targeting.

Speaker 2:   15:20     And then it will automatically connect with all of those people. If they accept that connection request, it automatically sends them the first message to begin a conversation. And you can do this at scale, like a tendency to connect with 100, 200, 250 people a day. So you're going to get connections back and you're going to have conversations happening completely on auto pilot and you just pop in every day and reply to the people who have got back to you. So that's a major one. A lot of people still aren't doing cold email, which is a huge opportunity area. There's software, um, we talk about in the guide, like I find that lead which will basically find anyone's email address in the world. And then there's various in the game for how to smoothly put them in their transition, put them in a drip sequence based on we make all of this a formula rather than something random and cold email as it scales really well.

Speaker 2:   16:15     But once you get it right, it's easy to scale up. I love it. So when you take a look at ace, the game.com, the free plus shipping offer is. I'm taking a look at it right now. Um, so you go in two step order form, what? Where's it gonna take them to next. I'm giving the secret sauce away for the people who were going to buy it. It's meant to be a surprise, right. You know what I'm real good about transparency and my listeners are totally take the transcript. I'm actually going in and right now to buy it myself. So, uh, yeah. So you buy it for $97. There was a order bump for five weeks. Group coaching. We took that off last week because I'm retiring, but that did really well. So, um, then there is a never say die. That's a continuity membership club face the game is all the best growth hacks in the world right now, but going forward they're going to be new ones and they're updated in our private membership club face $7 per month, then you have all of my courses.

Speaker 2:   17:17     So, uh, I've been doing this for about two years. There's over $6,000 worth of courses and Ebooks I've put out so you can get all of those in one package for $300. Uh, and then, uh, the next product in it is the sma, the social media automation course for $97. And then there's the thank you page. Um, I, I don't think people should send them a thank you page. I think it's a bit excessive, um, and it takes away the magic of the one click upsells. So then we take them to join our, the updates and the private community so you can connect to other growth factors. I love it. That's fantastic. So as you're taking a look, um, um, so some of the things as you're taking a look at what I'm does, the other hacks and things that, uh, what would, if a person is a lot of your stuff that you were talking about, it's kind of business to business, but person's kind of getting started and they're trying to get their own business up and running from, whether it's social media.

Speaker 2:   18:19     You mentioned you, it's content and paid ads, so either either have money, you're spending money or else you're creating content. So what are some growth hacks on the content creation side that you've used? So, on the content creation side, I'm like, one thing I do, the main problem is I don't know what to write about. I can't keep consistent content. And if you might talk about it, it's, it's, it's know, it's an obvious hack, but it's just evergreen always worked. You guys read it, you type in your niche in the top right in the search bar. So whether it's programming or knitting or electronic music, there is a subreddit for everything on earth, good and evil on reddit. And then you're going to find ideas, update every single day that you can get inspiration from or make talking points. I just saw this on reddit. What does, everyone was staying committed. It's a controversial post, but you will never run out of content if you go to read it everyday, defined it.

Speaker 2:   19:19     Do you know what I mean? It's strange that there's no money for journalists, but we're at a time of more press than for online. It's because all journalists that on reddit all day and find stories. That's kind of how we used to do at Planet Ivy when we're getting 2 million visitors a month. Um, but yeah, that's, that's how, that's how the biggest, when you say all, but I should come up with original ideas should you. The rest of the world. It's The Washington Post. Everyone sits on reddit. I love it. Well, I again, then I totally appreciate your time. My audience always loves her growth hacks, things they can do to improve things in especially growing your audience, growing their business. In the last minute remarks before I let you go. Um, yeah. Uh, yeah, I, I do believe in the power of growth hacking. It changed my life. It changed the game. Everyone will find facts. They can use it. All right, but thanks so much Ben. I appreciate it. We'll talk soon. Thank you. Bye.

Speaker 3:   20:16     Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few hundred thousand so we can get to a million downloads and see really what I can do to help improve and, and get this out to more people. At the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, why only just reach out to me on you can pm me and I'll be more than happy to take any of your feedback as well as if people you'd like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Sep 13, 2018

Dave Woodward discusses freelancer agencies and all the opportunities that exist out there for people to utilize. He talks about why so many freelancers struggle and gives great tips on how to generate leads, selling price points, and maximizing profits

Tips and Tricks for You and Your Business:

  • Freelancers: What works, what doesn’t? (2:46)
  • Joe’s Story: Using a membership site to sell his agency services. (5:24)
  • Rose’s Story: Building funnels for other business owners. (7:37)
  • Cynthia’s Story: Social Media Management (10:11)
  • Tammy’s Story: Sales funnels design, strategies and ads (12:29)
  • Cathy’s Story: Web design agency (14:56)

Quotable Moments:

"There are over 12 million freelancers who are out there and are fighting annually probably for about 3 million jobs."

"Right now, for a lot of freelancers, one of the things they struggle with is they just don't know how to generate enough leads; and these are people who have great skills, but they're spending all this time trying to generate leads and can't get enough leads to really pay for it."

Other Tidbits:

-Dave shares an audio strip from three different people who have used clickfunnels to generate and sell their service.

-What works and what doesn’t as a freelancer.

-Maximizing profits and lead generation.

Links:
FunnelHackerRadio.com
FunnelHackerRadio.com/freetrial
FunnelHackerRadio.com/dreamcar

---Transcript---

Speaker 1:       00:00           Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Welcome

Speaker 2:       00:18           back to funnel hacker radio. I've been really thinking a ton about some of the stuff we've been doing and I want to change things up just a little bit here for a couple of episodes, so what you're going to find today is a little bit different at obviously you guys, you guys been list for A. I've been doing a lot of podcast, interviewed others, and I've every once a while we'll kind of intersperse some of my own bots and things into it. Today though, what I want to do is I want to address a unique group of people, and this may apply to you, may not, but it's becoming a larger and larger segment of the audience and of the world that we're dealing with and so I thought it was important that people understood how, what the opportunities are there out there and how you actually can utilize.

Speaker 2:       01:00           Some of the tools and the resources available and then show you some of the success stories of what other people are doing for that. So with all that said, um, right now we're seeing a huge increase in freelancers and agencies and people who are are supplementing their income by doing other types of things. Because of this, we actually are going to be rolling out a brand new product which I'm so, so excited about it. It'll be called funnel Rolodex and there'll be hopefully launching here in October of 2018. And what it's gonna do is it's kind of like a fiverr or upwork for anything funnel related and. Well I'll talk more about that later, but I want to kind of just set the stage for that and what I dress kind of this whole idea as far as freelancers and agencies, what works, what doesn't, and how people can actually utilize some of the tools and resources that are out there.

Speaker 2:       01:53           It's really maximize their revenue potential to profits and everything like that. So right now you kind of take a look as far as you know, why is, why does so many freelancers struggles so much and they just end up fighting for the crumbs on sites like fiverr and upwork and others be in. One of the things I've run across is you can take a look at these sites. It's not uncommon worth over $12 million freelancers who are out there and the are fighting for annually probably about 3 million jobs. So as I was taking a look at this, we've created a inside of click funnels. There actually is a. When you go to clickfunnels.com, there's a survey and you can take and one of the very first things out there as far as niches and verticals that we serve is this whole freelance or agency community.

Speaker 2:       02:40           And as you go through the survey you'll find there's a whole bunch of case studies and things at the back. And I want to just kind of give you some ideas as far as how this is working. What's working. So what I found right now is for a lot of freelancers, one of the things they struggle with is they just don't know how to generate enough leads and these are people who have great skills, but they're spending all this time trying to generate leads and it can't get enough leads to really pay for it. So they find themselves going onto a fiverr or upwork. Uh, the other thing is when you're in that type of an environment, you're now competing for the crumbs that were left and it's all this whole idea as far as bottom, feeding up other words, you're competing to drive price to the bottom for a service that actually should be extremely valuable.

Speaker 2:       03:25           And I want to make sure people understand why this is. One of the things we really want to combat right now is helping people understand that you as a freelancer or as an agency, if you're running, that you actually need to be selling your services at a higher price point and providing the type of quality that allows people to go, you know what? I want to pay that kind of a russell. I were talking the other day, it's not uncommon where we'll pay $100 just for a headline. If it's the right headline, it's the right quality because that headline, that one little headline literally will change the entire. I mean, it's the hook. It can be a little, it can be what gets someone's attention. So realize that freelancers is our, our. They've always been a huge part of my business, I know of, of Russell's as well.

Speaker 2:       04:08           So what I want to kind of do is, is give you some ideas as far as what's out there. And um, what I'm gonna do is I'm actually gonna play an audio. It's actually, it's an audio stripped from some of the videos that we have on our site that talks about three different people and what they've done to actually how they've used click funnels to generate and actually build a funnel to sell their services, which is really the whole idea behind this. We have a lot of people who are spending all this money trying to create a website for, to sell their agency. It'll never ever worked that way. And you'll see a huge stuff coming out from me later this year on the whole idea as far as the death of the website, and I want to make sure that you understand that as websites are dying or in some industries they already are good for a lot of industries, you've got to find ways of actually building a funnel and how that funnel actually works.

Speaker 2:       04:57           So what I want to do is I'm going to have a jewelry story. Ian, who is one of those amazing women in the world. I love working with her. She actually has created what we refer to as a lot of our funnel stories and she's got three different stories. The first one here is a case study from Joe Burnich and Joe's enrolling clients consistently right now are paying them about 2000 or $3,000 a month and his is an Seo marketing agency. And I want to have her basically tell his story. So I'm gonna. Uh, the next thing you're going to hear basically as Julie telling Joe's story about exactly how that works.

Speaker 3:       05:29           Today, I want to bring you a funnel story about Joe. Now Joe is an Seo and marketing agency, business owner from Montana. Here he is with his family, and I wanted to tell you a story about how he's using a membership site to sell his agency services. Now, Joe tried to put funnels together for his agency in the past and I asked him about it and he said, you know, I just needed five pieces of software all the time and I would get paralyzed. It took too long. It costs too much money. Inevitably something wouldn't work, so every time he went to go build a sales funnel for his agency, he would stop because it was too difficult. Joe Discovered Click funnels one day from a marketer. His name is Brian Burt. Brian is a big fan and friend of Russell and he told Joe About Russell and then Joe went and bought Russell's 108 split test book and he was absolutely hooked.

Speaker 3:       06:20           He saw how easy it was to build funnels. It was an all in one solution and not only that, but split testing was super, super easy inside the editor. So here's Joe's funnel on step one. You can see he's giving away a free book is free book is for business owners who are in the service industry, so they put their information in. He, he gives them the book, the book is free. When they finished checking out, then it goes to a registration page. It says, hey, three secrets to get more high quality jobs in 2018, so they register for the Webinar and from there they go into the big West Academy. Now this is a membership site, so he sells a membership where he teaches business owners the basics of seo, google ranking, facebook ad domination, things like this. So his membership doesn't make a ton of money, but the.

Speaker 3:       07:08           The funny thing is that his membership actually teaches his customers about the things that is agency does. So he gets a little revenue, he gets the leads for free, but then what ends up happening is the customers realize just how much work it is and so they want someone to do it for them even though they understand it and they're learning. So we sells them on services that are two to three k a month. This is brilliant. He's making money getting as leads for free as well as closing his high ticket sales. Now Rose is another agency owner. She told me, she's like Julie Click funnels. It gave me my freedom. She worked as an oil and gas engineer for 14 years and then she started building funnels and she loved the technology. She saw how easy it was. Now she is the funnel nerd and she's making a proximately, 100,000 dollars a month in her agency and she is not us based.

Speaker 3:       08:01           So for her, this isn't near millionaire status and she is exclusively building funnels for other business owners. So I'm both. Joe and rose did not need to know code fancy design. They didn't have to hire their own tech team. And you know, what is so amazing about this is that as business agency owners, because they're selling agency services, um, digital marketing, Seo web, all that kind of stuff, they're able to use click funnels for sales funnels in their own business as well as building sales funnels for others. They're not only are they not wasting time, but they're making so much more money. In fact, uh, the funnels are generating leads, helping them close sales, and they're also starting to make affiliate revenue because when they set up their clients with click funnels, they're getting money from the clickfunnels affiliate program. In fact, you can make about 450, $6 per year per customer that you sell quick funnels.

Speaker 3:       09:01           So if you're a website designer, graphic designer, sales funnel designer, videographer, you can make a simple funnel where you send people into a low cost membership site where they start to learn about all the services that you offer it. And the funny thing is psychologically we expect that people won't hire us if we're an agency because we're giving away the content. But usually the opposite happens. They realize, oh my gosh, this person is actually, you know, really talented and this takes a lot of work and time, can you just do it for me? And so the education process in the membership not only provides joe with revenue, but also helps him close the sale. Now, if you're a full service digital marketing agency and maybe you don't want to do a membership, you don't have a product to sell, maybe you want to just start focusing on building more sales funnels for people you can be like rows and you can create the simple, get a quote funnels what I'm calling it, where she has a service page, a little, a little, um, survey element to ask what they're interested in and then it goes to a video sales letter and explainer video.

Speaker 3:       10:05           And then they hop on the phone with you. All right. What'd you think of the crazy? This next door I want to let you know is actually from synthy Marion. So Cynthia, Cynthia, a digital hold nine to five job and is, has really been able to replace her income and now has the income and the flexibility she needs to, to raise her kids and to be a stay home. Stay at home mom. And she's a social media manager. So Julie's not going to go ahead and tell you cynthia story here as well. Today I want to bring you a funnel story about Cynthia. Now, Cynthia, it's a social media manager as well as a single mom. Now she told us that she had to work full time and are nine to five like most of us and as a single mom, you're carrying the weight of kids and a job and all the other things without an extra parent to help, so as you can imagine, time was definitely a resource she was limited on.

Speaker 3:       10:57           Now one night she discovered click funnels on facebook. She'd heard about it from some friends. She wasn't really quite sure how click funnels or sales funnels would work for her, but then she started to do some research and what she found completely changed her life. There were lots of people working virtually in jobs like a social media copyrighting, facebook ads, virtual assisting. These were remote jobs where you could work from home, but do agency work done for you services for business owners, especially online business owners. So Cynthia decided to get into this world. She thought she would start with social media since she really loves social media and got a little bit of training on how to do facebook specifically. So here is her funnel, very, very simple. You can see on page one, it says social media marketing for local businesses, book your free facebook make over now.

Speaker 3:       11:49           And so she gets name, phone number and email address. She has a little video, she has little countdown timer and she gives this away for free to get the lead. Now once they opt in, you can see that it says, schedule your free make over in our calendar. You Click that button and choose your time and it takes them over to her scheduler. So I asked her how this was working to attract new customers and she said that she's currently making $3,000 a month from the clients who come through that funnel and get their free facebook may go over. So obviously what she's doing is selling them services on the back end. And she said that's more than her full time income, but she's doing it in half the time. Now, Tammy is another sales funnel, freelancer. She had the same thing. She realized that there was, there were all these remote freelancer jobs in sales funnels and ads and social media.

Speaker 3:       12:39           So you can see here she chose sales funnels as her specific industry. You can see her services page here where it says work with Tammy, she offers digital marketing as well as sales funnel design strategy in ads. When people hit the I'm ready or the get started button, it takes them to her calendar where they book a 15 minute discovery call. Now on that discovery call, she sells a $500 VIP business intensive, which basically is a two hour project intensive where she helps them build a strategy for their business and build a report. Um, and she's getting $500 to build this. Now this vip funnel completely changed Tammy's business and helps her generate leads. It helps her get paid to actually do the planning and strategy. And if you are an agency or a freelancer, you know that that whole pick your brain syndrome can be really problematic because people expect to pay you for services but not for your brain.

Speaker 3:       13:33           And yet that's part of the most valuable part. So people are paying her $500 per session. And the best part about it is that once that session is over, she's able to sell her high end $5,000 done for you proposals, and she closes the deal. So neither Cynthia nor tammy and needed to understand code fancy design, and they didn't need to hire a tech team or a marketing team to build their own funnels. They're also able to recreate funnels for their clients, saving incredible amounts of time, overhead and money. They also both sell the click funnel software as part of their agency offerings and they're getting about 450, $6 per year per customer that they sign up. So if you are like Cynthia and Tammy, if you're a freelancer or small agency, you too can create these very simple service based funnels where you offer something for free, whether it's a free discovery call, a free facebook makeover. You get them on the schedule and then you upsell them to hire programs and offers.

Speaker 2:       14:34           Last but not least, I want to share it with you, Cathy Olsen. Kathy Wilson is generating her leads on autopilot. And by doing that, she's able to spend more time providing massive value to our clients and to her to get new clients as well. So she works in her whole thing is really more a web design agency.

Speaker 3:       14:52           So Julie's going to tell you kathy story right now. Today I'd like to bring you a funnel story about Cathy. Cathy owns a web design agency and she's a talented web designer, but her biggest struggle was always trying to figure out how to handle a full plate of clients and generate leads at the same time, if you've been in this industry at all, any kind of service based. Usually when you're fulfilling orders and services with clients, it's really hard to go out and get leads and then you run out of clients and then you go chase leads and it becomes this really vicious cycle. So that was Kathy's issue. She also said she had no low end offers and so when leads would come in and they weren't able to pay for her high end webdesign, she had nothing else to sell them. And so the lead would just go away and she would lose out on, on the money.

Speaker 3:       15:37           So Kathy discovered click late one night on facebook. In fact, I know Kathy, I was the one who introduced her to click funnels. She was at an event and she was hearing about sales funnels, but just didn't understand how click funnels could work for a web design agency. She doesn't build funnels. She builds websites. So how is this going to work? Well, eventually cathy started to learn, she read Russell's books and she realized that she could create a low end offer for all those people who couldn't afford her high end web design. So she created a 50 perfect brand pairings free guide. You can see it here on the left. And then on the thank you page, she offered a $27 logo template project. Think of this, almost like a template where you can print it out except you don't actually have to print it.

Speaker 3:       16:23           So this was $27 and she would teach people how to use the templates and how to create their own customized beautiful logo. Super affordable. So you can see here, brand designer for a day, kickstart order form. She also had a little order bump where she would add the social media pack version for an extra $12. And then on the next page she offers a one time offer for a web template training program. Maybe you don't want to have a full high end web design, maybe you want to do it yourself. And that was $97. She's generated over 7,000 leads and made $40,000 in the last three months alone. So this has created an unbelievable amount of revenue as well as leads. It's created so much visibility that her web design business is always packed with a waiting list of two to four months. So the sales funnel has generated revenue generated leads and kept her agency completely packed all on autopilot.

Speaker 3:       17:22           So Kathy did not need to know code. She did happen to know fancy design, but she didn't need to know fancy design. She didn't need to hire a tech or a marketing team to create this automated sales funnels that served customers that she wasn't able to serve before. As well as generate leads for her high end website design company. She also opened up this entire market of people who might not ever buy her high end services, but that's okay because she's continuing to create other small do it yourself products to continue to serve that customer Avatar. So like Cathy, if you're a web designer, graphic designer, sales funnel designer, videographer, maybe you can create some lower end products and a funnel like Kathy has done where you offer something free, low cost and in a one time upsell to generate leads and revenue for your business. Now, if you are a full service digital marketing agency and you do not have a low end product to sell, that's okay. You can still give something away for free and then on the thank you page you can offer a demo case study webinar. You can offer the gift and maybe a video sales letter and invite them to get on the phone with you so that you can sell your done for you services.

Speaker 2:       18:35           So understand these three stories. These are the types of people were running across all the time. Her utilizing click funnels and what we find for a lot of people is you have to find a way of generating leads and then you've got to nurture those leads and too often people are spending a ton of traffic on facebook or other things and ascend into a website where a person gets lost. I want to make sure you understand the importance and the value of a funnel and if you need more information on this, please, please check out clickfunnels.com and you can actually go through the survey. You can get a ton more detailed information on exactly how all this works, but the whole idea behind this is making sure that. I mean there's already templates for agency owners specifically in there, so you can pick your sales template.

Speaker 2:       19:16           You pick the page design, go ahead and you basically. A lot of guys understand you're gonna, modify your page. I can say one of the big things we've seen for a lot of agencies is even membership sites and how they're actually working in helping them, but the most important thing is what you'll be hearing me spin a ton of time in October talking about, and that's the whole idea as far as followup funnels, but with that said, I get, I encourage you guys take a look@clickfunnels.com and go through the survey and see which of the 10 different verticals or niches that you're in. I appreciate your time today. Again, this is a kind of a different type of a podcast that I've done in the past. Please leave me comments. Let me know what you think of this. If this is helpful for you. I'm trying to provide other people's stories in a very quick, in a quick manner that you can kind of capture them and see how it actually would help you in your business. Have an amazing day and we'll talk soon.

Speaker 4:       20:06           Hey everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate review this podcast on itunes. It means the world to me. We're trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few $100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as you'd like me to interview, more than happy to, to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Sep 12, 2018

Why Dave Decided to talk to Bailey Richert

Bailey Richert is a business coach who helps individuals launch and grow profitable online enterprises as “infopreneurs”: respected experts in their fields creating value and generating income by sharing their life experience, knowledge and passions with others in a manner that supports their ideal lifestyles.

Tips and Tricks for You and Your Business:

  • What Bailey Learned From Her Experience: The Takeaway (6:35)
  • The One Funnel Away Challenge (20:33)
  • Business Implementation: Going Forward (25:25)

Quotable Moments:

"The one funnel away challenge is going to help people understand the power of Clickfunnels for their own business."

"What you are going to take away from these individuals is amazing. We have 30 different speakers in different niches."

Other Tidbits:

Bailey discusses how she is able to coach people, supporting their lifestyle plans. She discusses the 30 Day Summit and what it is all about. Bailey discusses how much she has learned from working with her clients and the value they bring to her.

Links:
FunnelHackerRadio.com
FunnelHackerRadio.com/freetrial
FunnelHackerRadio.com/dreamcar

---Transcript---

Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Welcome.

Speaker 2:     00:18         So excited to basically have everybody here. We are doing a behind the scenes of 30 days.com. So once you guys probably know who I am, I'm Dave Woodward. I'm, I run a lot of our business development opportunities over here at Click Funnels and all the top line revenue stuff. Always having a lot of fun. This is by far been one of our funnest, most exciting things we've done in a long, long time. What I want to make sure is that you guys see and understand behind the scenes of how all this happens. So with that I wanna introduce to you daily. Richard, how are you doing? I'm doing great. How are you? I'm so excited to have you. So, uh, most people don't know that much about you. So those guys just don't know about Bailey. Bailey actually has been a business coach for infopreneurs for quite some time. And also one of her specialties actually is doing this whole virtual summits. So last year at funnel hacking live, she was sitting in the audit. In fact, you know what Bailey, instead of telling your story, you shared your own story of what it was like and how all this thing came about.

Speaker 3:     01:12         Sure. So funnel hiking live. Two thousand 18 was in March down in Disney world and it was an absolutely incredible event and I was sitting there. This was about the third day I was over on the right hand side of the stage because I'm not one of those people that loves to be all claustrophobic in the middle and I'm sitting there and I'm looking at all of these incredible speakers, but I'm also just positioned in a way that I can also see everybody else in the room and I'm thinking to myself, there's only 3,500 people here I think was the number of attendees. And I knew because I've been a click funnels members since 2015, that we had over 62,000 users at that time. And also hundreds. You know, thousands of people here in this facebook group, and I was thinking to myself, you know, this is just crazy to me that so many people aren't going to be able to see these awesome speakers and something needs to be done about that.

Speaker 3:     02:03         I said, click funnels needs to host a summit, wrestled needs to host a virtual summit. I'd already been doing virtual summits in my business for a couple of years. I figured wrestle, obviously knew about them and he definitely did. Later, many weeks down the road after he and I connected, he told me that he actually used virtual summits to grow his business when he was just getting started, you know, decades ago. And so it just so happened that I knew Julie Soy and I'm sure everybody out there in the clickfunnels community. That was Julie. But here's the thing. I know Julie because of a summit that I had done for my business two years earlier, so some. It's a really fantastic for networking. And I reached out to her and I said, Hey Julie, I had this crazy idea. I said, I think Russell needs to host a summit, but no, Russell doesn't know me from Adam and I definitely wanted to run this idea up the flagpole first to see what you thought of it and she knew that I knew summits and was like, I think it's a great idea, so you know, jump forward a of weeks, months later, and we ended up coming up with this 30 days idea because Russell had already been thinking about how he could bring the knowledge of his two comma club speakers to a greater audience.

Speaker 3:     03:13         And so he had already kind of thought about doing the 30 days book and when I came onto the scene I said, why don't we do a book and a summit? Why don't we add an interview portion to this project and really let the speakers be able to tell their own 30 day plans as well. And so what you guys are seeing now@thirtydays.com is the, is the result of all of that?

Speaker 2:     03:35         Well, I am so excited. I'm sorry. I keep looking over my other screen here. Trying to make sure I've got everything working, but the kind of most excited about is kind of going behind the scenes. Let people know exactly how all this happened. So with that said, I'd like to first of all, for those of you guys who aren't familiar with, uh, the whole 30 days summit, um, what I want to do is I'm gonna actually show you here to the video. So I'm sharing my screen here and let this come up so you guys can actually see the video that Russell did that kind of tells the story of exactly how this works. What would you do?

Speaker 4:     04:09         Imagine this. You suddenly lose everything, your money, your name, your reputation, you have bills, pow high of people harassing you for money over the phone. And all you have left is a click funnels account and the Internet access for 30 days. What would you do with nate? Number one, day number 32. Save yourself. It's an interesting question, isn't it? I'm sure that the assets 100 different people, I get 100 different answers. What might work, but what about people who have already done it? People who started from nothing actually created a click funnels account and eventually made it. What would they do? They each had already lived it. What would they do if they just start over again? Right now, I decided to run an experiment. I send out an email to over a hundred people, but not just any people. People who'd actually already wanted two comma club award, meaning that made at least a million dollars inside of a single sales funnel.

Speaker 4:     04:54         I want to know exactly what they would do to get back on top data. Number one, what would you do day number two, date number three, four, five, six. All live today. Number 30. If you had to start over again today, which is your marketing and your photo building skills, what would you do to get back into the two comma club? Again, from the hundred emails I send only 30 people responding back. The eastern sent me a detailed step by step process of what they would do, starting with no product, no list, no traffic, no funnel, and then detailing exactly what they would do and why they would do it. In a simple step by step process, each of their 30 day plans, so different to eat, some lead you on a path of absolute certainty to success. I honestly don't know how anyone are any of these 30 day plans could possibly not succeed. Everyone who's ever tried to make money online needs to see these experiments. Anyone who's ever had a click funnels account now has execution plans to get them back on top. Just pick any of them and follow the path where you are today, all the way to the stage where you receive your two Comma Club award at funnel hacking live. Find success with click funnels and no longer a matter of luck. It's an absolute certainty.

Speaker 2:     06:06         I love, love, love, love, love that video. Oh my gosh. So much fun. So I want to make sure people understand exactly behind the scenes and how all this came about. So you told us how that Kinda gets started. You now understand exactly what was proposed to our 100 of our top two comma club award winning a award winners and basically 30 plans. So what I want to find out from you, as you went through this, you had the opportunity to actually interviewing them. You created the book, you created all the crazy content, the assets, everything. So tell people kind of what did you learn out of? You're pulling all this stuff together.

Speaker 3:     06:39         Oh my goodness. First of all, even though I have been a coach for a couple of years, the amount of stuff that I learned from these people is crazy. So even if you are thinking like, I have a successful business, I'm making six figures a year, you still need this because what you are going to take away from these individuals is ridiculous. It's amazing. But here's the thing also, you know, we have 30 different speakers and they're all in different niches, right? But they're all in different industries. You know, we have some people that are doing info products, some people that are doing ecommerce. Even when I was interviewing somebody who was working in a different niche than I do in my business or in a different industry, even, I was still able to learn something from them about the way they've designed their funnel or something about the way they're using social media to promote their business.

Speaker 3:     07:27         So there's something to be gleaned from every single interview even if you don't exactly do the same thing. And one of the biggest things I've learned is that as I was looking through all of the speakers plans and I, you know, I read every single plan, that $600 book everyone's getting. I've read that at least three times and having of course recorded the interviews and then edited them and watch them over and over again. I feel intimately involved with everybody's plan. You start to see these repeat concepts over and over and over again. You see that these people who have gotten to the two comma club or doing certain things that are getting them there. So you know, we are seeing every single speaker almost talking about their dream. 100 talking about partnering with affiliates. And if you're not partnering with other people in your network, then you are missing out on money.

Speaker 3:     08:15         You see them talking about using auto webinars in order to sell info products and how they're, you know, getting success with those. Um, how, if you need to be getting testimonials for your services and your products. Me Actually, when I was going through these plans, how many speakers were like, oh yeah, the first week I wouldn't be going to get testimonials from people that I've worked with in the past from people that know me from people that, you know, can be character references. Even that's something that they would be going after. So then it was, it was such a huge learning curve for me. I guarantee you you are going to learn something new. Guarantee it.

Speaker 2:     08:50         I love it. Well, I'm so excited. It's, it was more or less safe that it totally kind of blew my action. We made a mistake, to be honest with you. So what was supposed to happen was. So the way the funnel works is you sign up, you register for, for the opportunity basically to get involved in the summit, which isn't going to take place until the 17th, 18th and 19th of September and but if you, once you register, the first op he have is to actually buy the book that Bailey was just talking about and that whole idea was to buy the book of every single thing has been put together literally 600 pages. It is this massively thick book we're having. It's still, I'm waiting for the original to come here. I'm so, so excited about it. But you got that and then you also got put into the members area where it had all the videos of every single person and their daily plan as far as exactly what was supposed to happen.

Speaker 2:     09:42         And then also get signed up with one funnel away challenged with Steven Larsen and Julie Coyne and Russell. It starts in October. Where we screwed up was those people who bought, they weren't supposed to have access to these videos until September 17th. So the member's area went live and people got access and in a way it's been a good thing because people are so, so excited. Oh my gosh, I'm getting blown up on facebook. I'm getting blown up on my personal message. Everyone's going, oh my gosh, trait loads was just the most amazing mind blowing thing I've ever seen. I mean, everybody's. I was going through this thing. A lot of the feelings are going, oh gosh. See Spitzer meagan's one. It's. Anyways, it's been going crazy and I'm excited because it allows people the opportunity of really being a part of it. And I think that one of the biggest problems we run into these days is, is everyone kind of talks about, well, it could happen and maybe.

Speaker 2:     10:32         And it only works for them. And I remember, Gosh, 10, almost 12 years ago when I first got started in this. I have those exact same questions. Those same concerns. It know it. It's, it's just the lucky people. There's some secret to this whole thing. I can't figure it out and I'm frustrated and I keep sitting here going, gosh, there's got to be some way. Something I can do and nothing seemed to work and so I love the idea of Louis saying, yeah, you've already made it, but let's strip it all away. You don't have your friends, you don't have your context, you don't have anything. Nothing but a clickfunnels account and that's it. And Internet access. That's it. So what are you going to go and Bailey? I think the part I've loved as far as working with you on this one, you are so thorough.

Speaker 2:     11:12         I mean one of the most thorough people I've ever seen when it comes to pulling this together because anybody who works with us understands we're real good with macro, but we let you run with it and you did such an awesome job. I was. I was so impressed with your ability to literally extract out of these people day by day what they would do. I, I, I remember we first rolled this thing out. I was kind of questioning going, I don't know how transparent these people are really going to be. How did you, how did you get them to really spill the beans? Okay. Well, first of all, they wrote the plans first actually, so we didn't just dive into an interview. For those of you who have youtube interview channels or podcast, you know that if you just go in and start chatting with someone, you're not going to be

Speaker 3:     11:54         getting the best value out of them. You have to come prepared as an interviewer. So the first thing we did was we actually had them write the plans and let me tell you, Dave, I did not let them get off easy and Julie will tell you this too, because I would message her and I would say I don't think it's good enough and I would really, I would do that and I would go back and I would work with everyone and I would say, you know what, you, you, you skimmed over this. I want to know more like, let's dive deeper into this and I really want to flesh this out. So I really made sure that the plans were top notch. First.

Speaker 2:     12:24         I'm gonna interrupt you because I actually had a couple of people come to me and going deep, whose bailee and ask you, who are you sure, why do I have to do this? And again, none of these people got paid to do this. No, it's literally out of the kindness of their heart and in their generosity and giving back to the clickfunnels community. But they're like, you know, Dave, I don't have the kind of time to go through and create the kind of plan that she wants. She wants it literally like day by day by day. And I'm like, listen guys, please, please just do me a huge, huge favor and just bear with us and most importantly just pour your heart and soul into this thing. And in fact, I was talking to David Asarnow. I'm just a few weeks ago, and he was. He was talking about the fact that he literally was on this fourth of July vacation and shut down his whole, he's old families out there and listen, I'm going to do this. And he's actually taking that is going to use that to create a six figure business out of the business plan that he gave you. So congratulations on your ability to pull that out.

Speaker 3:     13:22         Thank you. And you know, when Russell even said, I think he says in the video where he mentions in some point that we asked 100 people, we really did. He's not just saying that we really. Yeah, we really did contact over 100 different people, two comma club winners for this and a lot of them were like to write such a detailed plan is, it's a lot. So the fact that we were able to get like 30 detailed plans up to the caliber that I wanted, I was, I was thrilled.

Speaker 2:     13:51         Well you did an amazing job and I think again, it's a huge tribute to you. It's also massive tribute to just the fact that they care so much about our audience. They're not. It's their way of giving back. And I think that's the part I love most about this. We joke around all the time about our whole click funnels and the ability that it actually, it, it's really there to help other people and I think once you've had success, the most important thing is to grab a hold of someone else. I'm pulling up to your same type of success and this is a huge tribute to them and all 30 of them for doing it, uh, because I know how much work it was. And again, I thought it was just fantastic.

Speaker 3:     14:30         Yeah. And it's like you said, they did not get paid to do this. They put in so much time writing those plans and then doing the interviews and everything else in order to be a part of this. So we're really grateful.

Speaker 2:     14:41         So one of the things that you learn in doing it.

Speaker 3:     14:43         Oh man, so much. So first of all, I want to say that I feel like we're sleeping on a really important part of that membership area that I feel like people aren't paying attention to. You're getting access to all the interviews, but there's also a second interview, a premium content interview that I recorded with every single speaker. It's actually a little different. It's a screen share interview where they are actually walking me through inside of clickfunnels accounts, how they set up their two comma club funnels and I feel like we're not making a big enough deal about that because honestly I learned so much from watching them for. So for those of you who are even saying to yourself, well, I've been on click funnels for like five years, four years, however long we've even been around. I think with click funnels since the beginning too, and I'm telling you that I learned so much about how everybody is structuring their funnels.

Speaker 3:     15:35         That gave me new ideas, that gave me a new design ideas and all that stuff. So just as valuable as the 30 day plans were. I learned so much from actually diving in and learning and you'll see when you watch the interviews, I don't shy away from the questions. I'm like, wait, why did you do that? What plugin is that? Where does that step lead next? Tell me about that so that you can actually see exactly how it's done. So I mean they were literally funnel hacking themselves and there's so much value to that because when we funnel hack someone else, we have to make assumptions, right? We have to look and see what they did and we used to say, well, it looks like this goes here, and I think this is why they did that, but when we had the two comma club speakers funnel hack themselves, they were able to reveal their secrets and they did. It was cool because they didn't just say, oh, well, you know, we made it green because it's a color. I like. They would say, no, we actually split tested this headline versus this headline and this one was better. We made it this color because of this reason. We did this because of that, and to learn all of that knowledge for a funnel builder invaluable, invaluable.

Speaker 2:     16:41         Oh, you know what? I really appreciate that because you're right. I think we've kind of. We haven't focused as much on that as we have about they're going through and creating their plan and then the one funnel away challenge and then having the actual videos of the videos that you created with them going through it. So I, I appreciate that. I'm going to make sure we'll reach out to everybody and let them know that. I think the other really cool, crazy thing out of all this is when we originally I thought up this whole idea, we thought we don't promote the second we do everything else where we're just going to wait 40 percent commission and then literally two days before is we're setting up the affiliate center. I sit there talking to Russell. I'm like, anything else you think we could do to really entice people to get involved and promote this?

Speaker 2:     17:19         He goes, you know what, Dave, we've never done this before. I'm like, oh no, where are we going with this Russell? Because listen, I've never ever done this. I know, but let's. Let's do a hundred percent commission. I'm like, what? You got to be kidding me? We're losing money on this thing. He's like, no, I want to do it. So we actually are doing a hundred percent commission where they actually get 100 percent xo. Once you opt in, the very next thing that happens is you need. Then you go to the option to buy the book and to get access to the membership site and in that membership site, get their plans, get the but most importantly, get behind the scenes of Bailey going through their actual two comma club funnel in clickfunnels with them. You get all that and instead of us typically keeping 60 percent, we are give a hundred percent. So you sign up for that cost you 100 bucks, you get all that and you get the hundred bucks back. The craziest thing is we're now seeing, we've done almost $300,000, 3000 copies of the book. I thought we actually had to order some more books day. I only thought we were gonna do too fast. And so, um, we've had to order now order 10,000 copies of this book because of the crazy impact it's having on so, so many people. But

Speaker 3:     18:26         it's funny, Dave, because whenever me and Russell and a couple others in the voxer we're talking about like how many books to preorder and people were like, I don't know, 1000, 2000. I knew in my heart and in my head I knew it was going to be more. I'm like, I just, I know from just the power of doing summits, but then also just the value. And then when you made it 100 percent commission, I'm like, nope, we're doing. I know we're going to do more. I know it.

Speaker 2:     18:50         Well we are far surpassed 5,000. Between five and 10,000. It's kind of where I think we'll be here. And that's crazy considering today's the 10th of September, we started this on the sixth and so it's been, we've got 10 more days in this thing and I mean it's just. Anyways, I'm super excited, super appreciative of view and I think we'd really have to focus more on is that those two comma club winners, Ashley funnel hacking themselves. I'm going to make a pointed out today. We'll go out to them. So for those of you guys who haven't, for some reason I haven't purchased it, you can go to 30 days.com, you can get a copy of the book, you get access to the virtual summit a, I'm going to end up taking this off. We'll strip the audio. This will put this on a funnel hacker radio, and so those of you guys would listen to it.

Speaker 2:     19:31         I don't even know if this is going to be live. If you're listening to this by the time we get posted, but realize that we want to make sure that if you want to be involved in this, go to 30 days.com by the book and then if you want to go ahead and share it with other people. The part I'm most excited about after all the crazy work that Bailey's done on this, we. Then one thing you have to understand here, clickfunnels is things change all the time. This was not the original funnel. This was nothing. Original offer is changed like four or five times and I appreciate barely being so patient with us because we continue to change it all the time, but uh, so now we have the one funnel away challenge. It starts October 18th and it's going to be really a fun product, our project. So now you're going to go through basically learning about these 30 days and then he get Stephen Larsen and Julian Russell. They're basically coaching you through implementing your own 30 days. And so again, this wouldn't have happened if it wasn't for you. Bailey. So again, massive. Thank you to you.

Speaker 3:     20:22         Thank you. And thank you guys. I click funnels though for helping me see the vision through like, you guys believed in it just as much, you know, it was awesome. So

Speaker 2:     20:30         any other things you can think of? The people who need to know about this. I would also just say, you know, this makes sense.

Speaker 3:     20:35         Fantastic offer for cold traffic or even warm traffic because even if somebody is not necessarily familiar with the click funnels culture and doesn't necessarily know what the two Comma Club award or the dream car award is, everybody wants to be a millionaire, right? Everybody wants to have that seven figure funnel and so the idea of 30 millionaires really coming together and sharing their secrets in business is very, very appealing to even the more cold traffic parts of your audience. And what I would also say is keep in mind that you're not just making those 100 percent commissions on the sale, but sticky cookies guys. I mean because the one funnel away challenge is going to help people understand the power of click funnels for their own business. Because once they get that funnel launched and they really start to see the incredible value that click funnels can bring to their business, they're going to stay and you're the one that's going to be reaping the longterm commission of that. So if you are an affiliate and you're not promoting this, I don't know why because this is one of the best offers. I think you could promote as an affiliate.

Speaker 2:     21:39         I love it. So I have to ask. Out of all 30, who is your favorite?

Speaker 3:     21:43         Oh Man. I don't even hate. I don't even want to answer because first of all, all of them or so were so good. Everybody's been talking about trey. Trey Lewellen. I think his is one of the best because to me it was. It was so different. It's a little bit different than what we normally hear, I think, and he has a really actionable plan that anybody can do. I, of course, I absolutely love Julie. She talks about being a service provider. If you are just getting started in business, how you can really bootstrap as a service provider. Spencer meekum talks about affiliate marketing. I mean, Gosh, I don't want me on the spot. That's not even fair. They're all incredible for for completely different reasons, which is one of the unique aspects of this event as well. You know, if if every 30 day plan was the same, it would be. It would be boring, but trust me, that is not the case. Every single one is so different and yet you will find a successful elements running through them all.

Speaker 2:     22:40         I again, I totally agree. I think the part that I, I liked the most as you were mentioning there is they're each different. The other thing is they're all different verticals. They're all different niches. It's not like these are just people selling info products. I mean, you've got Amazon sellers, you've got affiliate marketers, you've got book publishers, you've got agencies, you've got chiropractors, real estate. I mean, I mean there's something for everyone. It really is, and I think that's the part I thought was really the most important thing is so often people think, well, it doesn't apply to me. Listen, if you can't go through those 30 days and find one, one plan, all you need is one plan. You just find one plan. There's got to be one plan out there that will fit what did that, whatever niche or whatever vertical you're in or that you want to get in.

Speaker 2:     23:23         And I seen a lot of people have been talking to them and saying, well, you know, I don't know which one to go. I'm like, just pick one, you just pick one. I don't care if you pick, just pick one and just go for that one is and implement it. It takes. Just literally go through it step by step, day by day, take the next 30 days, pick one and go through it and it's funny. We were talking about trade and I remember, Gosh, working with trey when he first got started with click is his whole thing was I'm going to do a funnel every single week and I thought, man, that's a lot of fights at this point. I'm sitting there thinking, you know what, if for some reason if you started literally and took one of those and just did one for the next 30 days, if that doesn't work, then do a different one. If that doesn't work, you're going to learn so much in the process that something is going to click. Something's going to work and again, I just, we wouldn't have this asset if it wasn't for you. Bailey and again, we're super, super appreciative for all the hard work and effort that you put into this.

Speaker 3:     24:15         Thank you. It's been an absolute blast. One of the best things in my career so far. Hands down.

Speaker 2:     24:20         Any other parting words?

Speaker 3:     24:22         You know, I would just say the only other thing I would say is that for some people, because I used to work with a lot of beginning and budding business owners, that's, that was my target audience for a really long time in my business and I think that um, not only is this book perfect for them because we are starting from scratch, but the speakers did such an amazing job packing the value into each one of their plans, that the only to do it in 30 days might seem overwhelming to some people. So the only other thing that I would say is that when even if you look at that plan and you're like, wow, 30 days, that's so fast, you know, that's, that's, you know, that's going to go by and just a flash, go cares do it. Ninety days doing 120 days, you know, you've got the plan there, you can do it in your time. That's really what it's all about. The 30 days gives each one of the plans structure and I love that so much, but you know, for those of you who are looking at this and saying like, wow, that's so much, you know, it's, it's okay to do it in your pace. The point is you've got to plan a plan to success and like you said, just pick one.

Speaker 2:     25:22         I love it. So from everything you've learned, what are you going to do differently? What are you going to take and implement into your own business?

Speaker 3:     25:27         Oh, absolutely. So first of all, in my own auto web, in one of my own auto webinar funnels, I've already made some changes based upon the interviews that I did specifically with Julie stowing, Caitlin pyle, and Steven Larsen who were showing us behind the scenes. Again, in those premium interviews, you can only get when you upgrade about how they did their auto webinar funnels. There were some changes that they had done, some things that I saw in there that I wanted to do and implement. It's changes into my auto webinar funnel. That was definitely one of the big things, you know, I was already doing like the dream 100 thing in my own business because of the way I do summits, but I've seen how I can implement that concept into other things in my business outside of just doing a summit, so that's been cool. I'm really going aggressive on getting video testimonials for my products and my services because of how I've seen how all of these two common cold winters are using them in their business. I could go on, but those are just a couple of the ones.

Speaker 2:     26:24         I love it. Well guys, Bailey enough. We're actually so excited. This whole virtual summit thing. It is so funny. It's one of those things where if you take a look, everything that was old becomes new again and this was summit's I remember when it used to be telesummits before we had the all the video and everything else and when I first got started online tell someone's were the rage and then everyone's stopped doing them and no one's done this whole virtual summit. So we actually have a special treat at funnel hacking live because Bailey's going to be speaking on stage about all the craziness, about virtual summits, how they work, how you can do it. So again, sit close to Bailey's Bailey. I know people are gonna. Want to know how they reach out to you? What's the best way they can connect with you?

Speaker 3:     27:05         Well you can check out my website, Bailey, Richard Dot com or you can send me an email at contact at Bailey, Richard Dot com and I'd love to hear from you.

Speaker 2:     27:13         I love it. Again, everyone were super excited. We are to go to 30 days.com. I don't know what more we can save you. We haven't told you enough reasons why to get it. Just go and read the sales letter and to the video. Hopefully Russell can, can make it better than weekend. There's no reason you shouldn't be participating in this virtual summit. It happens again on, uh, July, September, 17th, 18th and the 19th. So the way it's gonna work, I don't believe you don't like to tell people how it actually works on those days.

Speaker 3:     27:41         Yeah, absolutely. So when you actually sign up@thirtydays.com, what you're doing is you're grabbing your free ticket, which means that you are now going to be put on the list in order to receive the links that you'll need to watch the free interviews when they go live on September 17th, 18th and 19th. But here's the thing, we are only going to be releasing 10 speaker interviews each one of those days. So 30 speakers three days, 10 per day, right? And you're only going to be able to watch those interviews for 24 hours each. They are only available for a limited period of time. So September 17th, the first 10 are going to go up. Twenty four hours later, they're going to be taken down September 18th. The second side goes up 24 hours later if they're taken down. Okay? So you will be able to watch the first interview, the face to face interview that I did with each one of the speakers where they're going through their 30 day plans. That's what's included with your free ticket. When you upgrade, what you're going to be getting is instant access to the membership area that contains all of those interviews so you can watch them anywhere you want as many times as you want for life. Plus those behind the scenes funnel hacking videos we were talking about, plus a physical copy, that 600 page book of all of the Thirty Day plans from the speakers plus the admission to the one funnel away challenge which starts in October. So that's basically how it works.

Speaker 2:     28:59         That's perfect. If you guys have any question on virtual summits, I highly recommend you reach out to Bailey. Bailey. Richard is Richard Dotcom. Yep. Bailey, Richard R I c h e r t and again, huge props to you. Huge. Thank you for pulling this thing together. Again, it's far surpass whatever I even imagined you guys would have been able to pull off. So thank you very, very much. Thank you for having me. All right everybody again, 30 days.com. If you haven't gone there, please go there. Uh, today is, we're recording this on September the 10th and so literally a week from today is when it starts, so please go right now and register@thirtydays.com if nothing else at least registered so you can get the free access, but you'd be absolutely insane and crazy not to get, just upgrade to the premium so you get the, you have to get the videos now you can get, get the video starting today and you start watching them and getting go through finding questions you have. And again, if you promote it you also get 100 bucks. So I don't know what more I can say 30 days.com. Go there, Bailey. Huge. Thanks again and have an amazing day.

Speaker 4:     30:05         You too. Hey everybody, thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000. And I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and, and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if people would like me to interview more than happy to reach out and have that conversation with you. So again, go to itunes rate and review this, share this podcast with others and let me know how else I can improve this or I can do to make this better for you guys. Thanks.

Sep 10, 2018

Why Dave Decided to talk to Simon Thompson:

Simon Thompson is a podcast content marketer, and founder of Content Kite. In the past he has worked on major content projects for the likes of L’Oreal, Nissan, Disney and Nike to name a few. He now focuses solely on helping B2B companies establish authority and build relationships through podcasting.

Tips and Tricks for You and Your Business:

  • How much content is too much and what's the right type of content to produce? (2:00)
  • How are you and your clients using podcasts to drive traffic? (4:29)
  • Time management with podcasts (6:50)
  • The 4 Pillars Content Kite focuses on (8:15)
  • Pros/Cons of interviewing vs solo content podcasts (12:45)

Quotable Moments:

"There’s certainly no ‘one size fits all’ content approach."

"Time is obviously the most expensive thing any of us as entrepreneurs have."

"Be a guest on other podcasts. Because other podcasts already have the audience built; you just have to put your message in front of them."

Other Tidbits:

Look at a podcast as a win-win-win. The host is getting exposure to the guest’s audience and vice versa and the listener is getting value.

Links:
FunnelHackerRadio.com
FunnelHackerRadio.com/freetrial
FunnelHackerRadio.com/dreamcar

---Transcript---

Speaker 1:   00:00     Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Welcome back to funnel hacker radio. I'm your host, Dave Woodward. This is going to be a lot of fun today. Ah,

Speaker 2:   00:21     I wanna introduce you guys to a friend of mine basically who has been in the business world, has done huge things in the branding side, working for l'oreal, Nike, Disney, things of that, but now has his own company and is crushing it as far as all based on content, which is one of the main things we talk so much about as far as try to get free traffic and I'm super excited to welcome to the show, the founder of content type, Simon Thompson. Simon, welcome Dave. Thank you very much for having me on the show. It'll be a lot of fun. I've, so if you don't mind, tell people right now as far as what exactly is content kite and why is content so critical these days. So content content is a content marketing agency essentially and for the last two years after I left the corporate world where we're focusing primarily on, on blog content or text based content, so things like white papers, ebooks, blog posts, that kind of thing and had some success with that with some clients.

Speaker 2:   01:16     But as you know, there's kind of this shift that's been happening for awhile now, but it's really sort of becoming relevant now into podcasting and video content as well. Just richer forms of content essentially. And so that's Kinda what we're primarily focusing on now, which we can get into why that is. But um, uh, yeah, I mean we can get enjoined now if you like. So we produce a ton of content. Obviously you've got funnel hacker radio podcast here that you're on right now and people listen to this. Russell has his own marketing secrets podcast, where do funnel hacker TV and we're always throwing a ton of content out there and people are always saying, gosh, you guys have so much content. How do people consume it all and why you guys spend so much time putting content on facebook and instagram and youtube, all these different places.

Speaker 2:   02:03     So if you don't mind turning that over to you as far as how much content is too much and what's the right type of content to produce? Yeah, it's a great question. So I don't think you can ever produce too much content. That content that you put out. Like I follow a lot of it but I probably don't follow all of it and it's probably because like different people consume content in different types of ways. So some people prefer podcasts, some people just do not like listening to podcasts. Right. So it's not like the bale and video is the same text is the same. What I do like about podcasts is when when people listen to podcasts, they listen intently because like they usually doing something else. I might be at the gym or in the car or washing the dishes or whatever it may be. There's certainly no one size fits all content approach and I mean, to answer your question, yeah, I just don't think you could ever produce too much content. There's never too much student debt. There's always a way to give your perspective on things and give some more value to someone and no one's got not enough time for more value. They can always give more of that.

Speaker 3:   03:08     I'm actually trying to find it. I was literally talking with Russell about this the other day. We just produced a piece trying to find it on my desk here. We've talked about this for a long time. No one's going to be able to see this bitch you. And it's really kind of our own little thing as far as free traffic goes. And the idea behind it was, um, we've talked a long time about this, the, and I've heard this probably from Gary v and others where, you know, you go back to the seventies, eighties, there was really only three networks and those three networks, ABC, CBS, and NBC here in the states. And since then, now with cable, everything else that, the attention span has just been so diluted. And so now we're starting to see from a content standpoint, instagram obviously is a big, is a platform that a lot of people play on. So it's facebook, so as youtube and podcasts are there as well. And so it was kind fun. We were talking about, you know, podcasts, they've kind of become the radio show of the olden days where people would tune in as much content. Youtube is kind of like the Sitcom, facebook's more like the talk show. And that whole reality show is kind of like instagram. And so when you take a look at content, uh, and especially with what you guys are doing, yeah, from podcast, how are you and your clients using podcasts to drive traffic?

Speaker 2:   04:26     Yeah. Oh, well I'm in facade is when you produce a podcast, you have access to like these freight distribution channels. So just by putting your show into things like itunes, stitcher, Google play, if you convert it to video, you get youtube, you can automatically just get yourself like 200 listens per month, which was, you know, like not the, the greatest amount of, of listens, but it's exactly. And it's a really, really good start. Um, and like I said before, when people listen to podcasts, they're listening like, so they're really engaged. I mean, to get that condo of amount of engaged viewers of say your blog content, you'd probably need actually about a thousand readers to get like 200 that are actually going to read the full blog price. So that's one way. And then apart from that, uh, every guest, if you have an interview based show, every guest you have on your show is going to be a promoter of your show if you ask them to be.

Speaker 2:   05:19     Because if you think about it, they, they kind of positioned as a, well perhaps an expert or an authority or someone who knows a lot about a given topic and so they kind of, if they share it, they're going to look good because they are kind of positioned in this, in this way. And so if you ask them, hey, would you share this out? Then that's another promoter who's going to, you know, send your message far and wide and share your brand as well. You have 50 guests on over a year that's 50 people who are promoting your brand and your content and if some of them have really big audiences, that's a hell of a lot of traffic that you can drive. You know, it's not going. I appreciate that because I get the question all the time. People go, I have a podcast and they're all seeing, well, so David, is it better when you have a.

Speaker 2:   06:01     is it better to be a guest on a podcast or is it better to be the host of an interview podcast? So what's your take on that? Yeah, it's a really good question. And I don't know if there's a one size fits all answer. What I will say is if you're a business and you just want to get some leads quickly, uh, be a guest on other podcasts because other podcasts already have the audience built, uh, you just have to put your message in front of them and you can get some, some quick leads that way. However, if you want to play the long game and build your own audience who you can market to on a consistent basis when you want to, then you're going to nature on platform and that could be in the form of, of having your own podcast. So it sort of depends on what your goals are.

Speaker 2:   06:45     There's absolutely nothing wrong with just going on podcast after podcast after podcast. But one thing we always recommend is do both. I mean, once you properly delegate and outsource or, or whatever you do when you have your own podcast, it actually comes down to a pretty small time commitment. You can just bring it down to just doing a call itself. And then going on another podcast is just doing a call. And that's like 30 minutes each time. So, you know, most founders or companies are gonna have a lot of calls every week, you know, whether it be five, 10, 20, could be more than that. It's just one more of those or two more of those. So I'm sort of depends on what your goals are really. So Simon, uh, you and your company, you guys help basically produce a podcast for other people, is that correct?

Speaker 2:   07:35     That's correct. So help people understand exactly what that service does for them because time is obviously the most expensive thing any of us as entrepreneurs have. It's the most hardest thing to come by. And so I know for me that was one of my biggest hesitations when I started looking at doing a podcast with, there was no way I was going to spend the time to do all the tech and do all that crazy stuff that's required. So what does content kite provide? What does things people should look for if they want to create their own show? Yeah. So, so I mean, from, from an overall perspective, there's four main pillars that we focus on. Uh, so it's strategy, creation, promotion and conversion. Now I'll focus this around the production component because that's probably what most people are thinking of, but once you've got sort of the strategy, uh, created and what you want the show to be about, the production is really where most of the time commitment comes in.

Speaker 2:   08:27     So things like editing the audio, you know, publishing it to your hose, get writing up, show notes, putting it on the blog, that's a really time consuming stuff and stuff that as a, as a founder can you, Tom can probably be better spent. So will help a lot in that area. Um, we also do a lot of things in regards to promotion. Uh, so a few things that I mentioned before, so making sure that you're in all the podcast directories for starters, and then promoting it on social media at working in with each guest to find out the best way that they can share it with their audience. And then the conversion point component is sort of multipronged. So we always recommend that every podcast has some sort of lead magnet or content upgrade that goes along with an episode or along with every episode, and I'm sure the listeners are familiar with this. It's a piece of gated content that you can call out on your car, say go to this link, sign up for it and that way you get someone on the email list and then

Speaker 3:   09:25     so let's just do this live so you've got to link. So how would your work and what are they going to get? Again to go to [inaudible] dot com, forward slash

Speaker 2:   09:36     funnel hacker, and that is going to send them to a free podcasting workshop, uh, which we'll go through our entire process, added credit strategy and produce the podcast and promote it properly and set up these conversion mechanisms. And so everyone who goes to that link is going to be added to a funnel. I'm breaking the fourth wall here and you'll see what a sequence like that might look like. Um, there's also, and this might be an entirely separate rabbit hole, which we might not choose to go down, but if you're a B to b business, podcasting is just a great way to build relationships and if you get really strategic about that, uh, then you can start to bring on like prospects who could use, you could potentially work with or referral partners. So that is probably a very deep rabbit hole. But that's kind of another element to this, this conversion component is, is, is building a guest list of essentially people you want to work with or people you want as referral partners, et Cetera. But let's go back to the content upgrade. Um, get somebody, let's stay on that for a second because I,

Speaker 3:   10:44     one of the things, I'm in charge of all of our top line revenue and all of our business development opportunities and so I get approached all the time by people to promote, you know, Dave will promote you if you promote us. And I'm like, well, we don't promote other people's products or services. And they're like, well, there's gotta be some reciprocal going on here. And so I can tell you, for me, and especially for someone, if you're building a list and you're protective of that list as much as we are, um, one of the ways I'm able to protect our list actually is by offering people to come onto a podcast like this to where they know they're going to get some traffic. They know they can basically soft pitch, just kind of like you just did. So I'm aware, you know what you're, they're going to go to content kite.com, forward slash funnel hacker where they're now going to be added to your list.

Speaker 3:   11:28     You're going to have the optimum market. And then obviously in exchange for that, they're going to get something. And so as a podcast host and as someone's trying to protect our brand as a business goes, it's actually a great opportunity for me to be able to bring other people on to give them exposure to our audience without and having a direct promotion. And so you guys who are in the same situation, we are as far as click funnels where you're trying to protect your audience. It's a great way of doing where the reciprocal basically if someone then most likely would end up promoting for us because they know they've got access to our audience and is in a podcast because the majority of most podcast listeners we find typically have higher incomes. They typically are bigger buyers. They're typically a much better client or qualified prospect than someone who might just be on a member of a facebook group.

Speaker 2:   12:15     Yeah, exactly, and that's a really good point and it really can turn into a win win, win. So that sort of mechanism that I talked about before where you bring on a particular type of guests, whether they can benefit you in some way, you're also benefiting them by giving them access to your audience and at the same time the listener is getting value so the listener wins. You win as the host and the guest when. So it's, it's, it's a beautiful thing.

Speaker 3:   12:39     I love it. So I get. The other question I get quite a bit these days is, is it better to have a podcast where it's just you talking and you're providing all the content versus you basically bring in like I am right now where I'm bringing you on and I'm interviewing you. So what are the pros and cons to either being a host where you're interviewing people versus having your own content that you're providing?

Speaker 2:   13:01     Yeah, I liked the interview format for a few reasons. One is, as I just mentioned, it's, it's a great way to just build relationships. So if you interview whether it's your ideal prospects or referral or apartments, whatever it may be, you can build a lot of really solid relationships and if you're in like high ticket database services or a high ticket, anything really relationships of the name of the game. So that's one. The second is if you're doing a podcast longterm as a content marketing channel where your guests like free content that you don't really have to think about too much. Um, so it's, it's, it's just a lot easier. I mean, if, if you're doing a podcast where you talk where you have to come up with all of that content every single week and you know, whether you're scripting it out or not, it's still like a lot to think about and possibly not foremost, but um,

Speaker 3:   13:54     it's just,

Speaker 2:   13:55     I find less engaging to be a one person talking kinda show some people do it really well and it, it can be done really well, but I find when there's a conversation that just tends to be a bit more engaging and less so the top news incredibly interesting and something to share. I'm definitely on a ad hoc basis. You can do like a one off episode and share something that only you can talk about. Um, but in general it just, you can get a much more consistent result. Have you interview people for the, for those stories.

Speaker 3:   14:28     That's interesting. I appreciate that. I know I've been going back and forth myself. I my times becoming, I'm getting smaller amounts of time these days to do podcasts and yet at the same time I'm still trying to provide a lot of content and so I'm starting to intersperse now some of my own thoughts just to be able to do it at whatever time of day I want and that's freed up. That's free things up for me and I've appreciated that. I don't know if my listeners like that or not. We'll see as the downloads, uh, whether they prefer me or my guest, but the other thing I've seen and I think you made mention of it and it sounded, I really appreciate it and that is especially in a B to b type of environment. The great thing about the relationships there, I was talking with Markus Maura, exactly how a podcast we just did.

Speaker 3:   15:15     And he's a guy who basically he has, he's done, you know, 40, $50,000,000 now and this whole business is selling franchises in assisted living for a senior type of, of care. And it was interesting. He goes, you know, Dave, I don't know if I should do a podcast or not, and I'm like, man, if I were you, because he targets is really, really specific as far as his prospects that he wants there typically people in the medical field, but typically people who are currently working as a pharmaceutical representative and these are guys who were driving around, they got a ton of time. They're probably listening to podcasts and so it'd be really easy for him just to bring on his success stories and they're gonna be excited to share it and they're going to share it and typically they're going to share it with their other people who were the same place. Thank you. From pharmaceutical reps and so it's been interesting to see, as you mentioned there, the relationships that are created and the ability to share those because everyone loves to brag about I was on a podcast or I was on this or something like that, so I think that's super critical. As we. I want to talk to you real. Go ahead yet some middles.

Speaker 2:   16:14     No, no, no. I was just going to echo your point. I'm in as channels like all day, email and called outrageous. Just get less and less and less effective. Just having a white to be able to access your primary audiences is more important. Yeah,

Speaker 3:   16:31     I love that. So tell people how they can get started because I know that's always the hardest thing. It seems like this overwhelming task. I know it was for me. I was, I remember I went through, uh, John Lee Dumas, of course, a paradise podcast, podcaster's paradise, try to learn all that kind of stuff and I realized, you know, I don't have to learn all this stuff. Somebody else can do it for me. So what if a person, obviously you mentioned there's four different pillars. One of them was the strategy aspects far as identifying what your podcast is going to be about. What are some of the things people need to do and how, how can they get started? If a person wanted to have a podcast out in the next month, what would they need to do?

Speaker 2:   17:05     Yeah. So the first thing I would say, and I know the word strategy can sound like really wishy washy at times, but just like put something down and committed like one page, who do I want to speak to is the audience and who do I want to get on as my, my ideal guests? Right? And you just start to map that out a bit. That will just, you'll find it will help you in. It will inform so many decisions down the track when when you sort of go, should I do this? Should I do this? Once you have that going on, so do that for status and then from there it's literally just download, zoom.us what we're using right now to record this and start having conversations with people. You can get fancy box if you want to, but you really don't have to like at the end of the day, you will wait given for sub optimal audio quality at the start, just get a feel for whether you like it the next spot, the production process.

Speaker 2:   17:54     Maybe you want to edit your own episodes. I just don't recommend doing it. If you plan on being consistent with it, you might have all the fire in the world when you first get started and you're like, I can do this every week, but you will notice if you're a founder of a company or you have any sort of other job, asshole, you just want to consistently like, well, maybe I shouldn't say you just want, but I have never ever seen it done consistently, but someone edits Aaron show and that have a show that goes for more than, well, I think like seven episodes is the magic number, like 90 percent of shows drop off, popped off to seven episodes. So find someone to delegate all of that nitty gritty production work to um, and, and, and just be focusing on the content itself and having the conversation. And then from there it's just promoting it. So asking all your guests to share it out, uh, creating a lead magnet that you can call out on the show to, to turn listeners into leads and a happy days. It's not that simple.

Speaker 3:   18:55     Well, I can say I went through the same thing. So from a strategy standpoint, when we originally created this, it was a funnel hacker radio, actually, it was click funnels radio at first, and so it was clickfunnels radio and we want to basically, it was going to be clickfunnels listeners and I was going to interview success stories. That was our strategy. We ended up changing it to funnel hacker radio as we kind of did a rebranding with funnel hacker TV and funnel like a radio, um, but, uh, it then grew to expand to be other people who might be able to provide added content or benefit or value to our listeners, you know, people like yourself who could then help them in building their businesses. And it's been interesting. Uh, I did, I think I edited my first three and then I was like, I'm done. I tapped out, had to have someone else do it because it was just too much time and everything that, uh, so I, I appreciate what you've been mentioned that you think you're going to do it at first. And it's like, you know what? This is a waste of my time.

Speaker 2:   19:51     That's just it. It's not the best use of your time, like you know, if you're a founder or partner in a company, it's like you got better things to be done than editing mode here.

Speaker 3:   20:02     I totally agree. Well, as we kind of get close to wrapping things up here, tell me what are the, any other tips, tricks, things you'd recommend people who want to get to a podcast up and running what they should do? Yeah, sure.

Speaker 2:   20:14     The main tip and the main takeaway I would say to people, and I just don't think a lot of people do this when they have the podcast, is it just asked every one of your guests if they will share the show. Um, it, it is just the number one way to get a show out there. They used to be this kind of playbook, like if you google how to get a podcast, listen to the way you know how to get a ton of downloads via your podcasts. There's kind of like this playbook of, you know, ask all of your friends to write and review, get a bunch of people to subscribe and you'll get into new and noteworthy in itunes and then just happy days and thousands of listeners that doesn't work so well. It can work, but it's not, it's not like a shore thing anymore, so you need to get a bit more inventive with how you promote the show and the number one way that we found is just to have every guest to be a promoter of the show. Aside from that, the other thing which I've already mentioned is just get strategic about who your guests are. If there's someone who can first of all offer something to the audience, then start to think about, you know, could I build a relationship with this person? And then could that relationship turned into a potential partnership or a sales conversation down the road. And as long as it's a situation where everybody wins, you know, there's nothing wrong with you. Also benefiting from that relationship as well.

Speaker 3:   21:36     I love that. I think that's probably the biggest mistake I made was I never asked anybody to promote it. You'll be my first ask, I guess a 100 percent, but no. Honestly I think that's, for me, that was probably the biggest mistake I made. I would encourage others to to make sure they do ask you. It's just such a win win. I think it's an opportunity and I think a big reason that

Speaker 2:   22:01     that people don't do it as is they think they're putting the other person out or asking something that they want, want to do, but like they generally want to do it because as you said before, like they look good in the podcast and it's like that. They might as well people share things that make them look good. By having someone on a podcast, you make them good, so it's not a big ask.

Speaker 3:   22:22     Well, I mean I'm over 250 episodes in and I've never asked, so we'll make this inefficient. My first one I'll do, I'll do a better job or my assistant will get. I will. Not that you didn't add additional listeners, but definitely we always do it again. I appreciate your taking the time.

Speaker 2:   22:41     What was that call to action one more time for people that were wanting to find out? Yeah, so it's content kite.com, forward slash funnel hacker, and it's a free podcasting workshop which basically takes you through eight is zed, how to start a podcast that gets listened to and producers leds.

Speaker 3:   22:58     Awesome. It'll be in the show notes as well, so again, I appreciate everyone's listening. Simon, thank you so much for your time today and we'll look forward talking to you soon. Thanks for having me on. I appreciate it. Jason.

Speaker 4:   23:08     Hey everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if people would like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Sep 7, 2018

Dave Woodward discusses his recent experience at Dana Derricks Dream-100 Event. Having a great time, Dave carries forward the momentum of his experience by discussing the importance of event choreography being critical in executing a successful live event.

Tips And Tricks For Event Hosting:

  • Always let your VIP members in first.
  • Make sure to control the room and the stage presence.
  • Using the proper equipment.
  • Setting the tone and energy during introductions.
  • Creating a sales table and taking donations.
  • Having the proper supplies to give the guests.
  • Create an agenda to follow.

Quotable Moment:

"The choreography that has to take place at an event is super critical for you. If you don't have a checklist, if you don't write things down, you just forget about it."

"You have to train the audience how to buy. You have to train sales."

"Choreograph the content based on the results that you're trying to get."

Other Tidbits:

Dave goes into great detail on setting the stage, energizing the room, team member construction and much more. He sets the bar and challenges you to get out of your comfort zone by hosting your own event and maximizing your profits at the same time!

Links:
FunnelHackerRadio.com
FunnelHackerRadio.com/freetrial
FunnelHackerRadio.com/dreamcar

---Transcript---

Speaker 1:   00:00     Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward,

Speaker 2:   00:17     right everybody. I was recently at a dear friend of mine's event and want to kind of talk to you about vet choreography. So recently I was actually attending day the end of Derek's dream 100 con and if you don't know Dana, Dana is. There's not a guy who gives more of himself to everybody more than data. This is a guy who is a last funnel hacking live. He won our inner circle member of the year because he literally just gives and gives and gives and gives and gives to anyone and everybody I. he's also been known as the guy who's literally have had books that sell for 2000, 4,000, 2000 and $5,000 for a book. This is a guy who knows his stuff. He is totally on top of his game and one of our two comma club award winners, the nicest guy in the world you'll ever meet, also known as the goat farmer.

Speaker 2:   01:03     A dear friend of mine and a guy I just am so impressed with everything that he's doing and he's just always out there giving, giving, giving, giving. And so I had the opportunity of just flying out there with a wrestling with melanie to wrestle with speaking at his event. And it was fascinating for me to, to see how all of us have our own strengths and when you do something new, it's new and if you don't have instructions or guidelines, it's kind of like, oh shoot, what do I do next? And so what I want to do is kind of go through some things. Um, as I was watching an event unfold, uh, the pros, the cons, and almost kind of create a checklist for you guys. If you're ever going to do a live event, things you need to be aware of. So first of all, I've, I've literally been going to events for at least the last 15 years and prior to events even before that, uh, most of the time when I first started, that was basically going as an attendee.

Speaker 2:   01:57     Uh, recently since then I've done my own events. I've done obviously a ton of events from funnel hacking live and events for click funnels. And there is, it's always fascinating for me to, to see the different things that have to take place. And I want you to understand there's an, there really is a choreography. It's like a dance that takes place whenever you're going to host an event. Uh, I saw the same thing when we went out two years ago to grant cardone's event with Russell. There is a guy, again, he's been crushing it for years, but it was his very first event and granted they were able to put 22, 2100 people in any event and literally less than 60 days, which was off the charts. Unbelievable. But there's certain things to get the maximum profit out of the event that you need to do.

Speaker 2:   02:40     So when I was at grant's event that first time, uh, we were talking about, well, do you have sales support staff there? It's gonna help us as far take an order for him. She's like, oh no, no, no, what were you. All we need is just rustled when it gets up, just sent, we'll have a booth out in the lobby considering we're not to the booth and they can, you can just swipe cards there. And I'm like, Whoa, Whoa, Whoa, Whoa, Whoa, no, you cannot do it that way. There is a psychology that takes place. Any event. And they said, oh yeah, okay, then we'll, we'll get you support. No problem. Well I got there that first time and I was like, where's all the support? And they're like, well, we got like two people for you. I'm like, no, no, no, no. You've got an audience of 2100 people were expecting on selling 20 to 30 percent of his audience.

Speaker 2:   03:22     And they're like, what, what, what do you mean? How do I just totally baffled they're mind. Fortunately Alex and Layla for Mozu were there and a Adam t came up and had a couple of other people. We literally have had like six people who just manhandled this crazy, crazy event and we ended up doing, you know, I think $800,000 out of the event and just blew, blew away grants whole team. They're like, I've never seen this done in grant was like, okay, there's something to this, so my only reason telling you this is I want to make sure you understand I'm speaking from having been to a lot of events and seeing what works and what doesn't work and the choreography that has to take place at an event is super, super critical for you. So some of the main things, and again, a lot of stuff, you're gonna go, oh yeah, yeah, of course I'll do that, but if your don't have a checklist, if you don't write things down, you just forget about it.

Speaker 2:   04:16     And it was so fun being there with Dana because some things just kind of forgot. It was like, oh shoot, I forgot about that and I want to make sure you guys are aware of this as you're pulling stuff together. First of all, I'm always make sure that the doors are not just open and people can randomly come in. This needs to be an event. It has to be something where music is playing and it's gotTa. You have to control the energy of a room. The energy of a room is one of the most important things you'll ever have happened at a live event. So you've got to make sure that the doors are closed, that there's pent up demand that people are standing outside waiting to get in. And again, if you have VIP is you always want to let your vip stand first and gives them that first opportunity to feel like I'm special.

Speaker 2:   04:58     I'm, if, if you're going to be in a situation like with grants, he was selling different types of tickets, um, where there was a section for vip section for general admission is section four a platinum. Make sure that those are roped off. There's people guarding those seats. No one else gets them. So they, these people feel special and feel like this is their thing. I'll make sure that when the doors open, people are being greeted, that there's a ton of energy, high fives, things are going on, and that the music is very, very high intensity music. Um, it, and it needs to be loud enough to make sure you get people's attention. You don't want to have just something subtle plan in the background when people are talking. You want to basically control the room. And so as people come in, that's going to be one of the very first things.

Speaker 2:   05:44     You want to make sure that happens. The other thing is you've got to make sure that the stage presence is, is real and legit and is somewhat uninspiring. Um, again, I please understand what I'm talking about, Dana. I'm not picking on. He's a dear friend and we had a ton of fun just working with them to make some tweaks out. One of the things you have to understand is if you're going to host an event and you're expecting to sell at the event and make money at the event, it's got to look right, and one of the things that really truly matters is the stage itself and the lights and the projector. You've got to make sure that you have a very, very high lumen projector and a these days. If you're playing video, ideally it's an hd projector. You got to make sure that when you're taking a look at this kind of stuff, that the screen connect screens are really weird as far as sometimes you can have a projector and even though the projector is really good that the screen is, is gray and it doesn't reflect well enough, it basically absorbs the color.

Speaker 2:   06:43     And so you want to make sure that, that you've got a very high intense ca projector and the screen will receive the light that's being projected on it and that doesn't dim it. Uh, with that said, the other things you want to make sure is, as far as microphones, there's nothing more frustrating for people if they can't hear what the person's saying. So you've got to make sure that the mix, you'll always bring literally a ton of extra batteries. These microphone batteries, they just get consumed like crazy. I don't know what it is. They'd go dead. It's so make sure you've got extra mix and they have extra batteries. Uh, make sure that you always want to have like Lisa Lav mic, if not a headset mic where the person who's speaking doesn't have to actually hand hold the mic. Also, make sure that the introductions of these people, the introduction for ever speaking on your stage is massively critical.

Speaker 2:   07:34     It's got to be an introduction where the person comes out with massive credibility. You do not want the person having to all of a sudden start to spend the first two, three, four, five minutes of their time trying to energize the room and trying to get the energy level up. Because realize, as people are listening, they're gonna. Everyone vibrates at a different level and the energy that you bring on an introduction, we'll set the tone for how people actually respond to that. Um, another thing as you're taking a look at a, if you're going to have a q and a, there's a couple different ways of doing q and a's. I've seen it done both ways. Uh, Mike runners is one way. The other way is actually just having a in like two of the aisle in each one. One of the aisles just having a mic stand and have a mic stand there specifically just for the q and a.

Speaker 2:   08:21     So what it does is it allows you as the, as either as the speaker or as the host to know how many questions people actually have. And then you can cut people off as well. So know what, we're only taking two more questions that way. More people don't get behind the line, otherwise you've got these random got random people always getting up or people trying to run back and forth or you're throwing boxes. Uh, you know, Mike Boxes. So you want to make sure that you're controlling that room on the very first day. One of the things we've found that works extremely well is you have to train the audience how to buy and when you're trading an audience how to buy some of the things that matter. You got to know, you've got to let them know where to actually go to buy and we typically will always have to believe in the back of the right of the room or in the center of the room is the actual table where we are.

Speaker 2:   09:08     That is where sales take place. You have to train sales and on the very first day I always recommend you have have some sort of charity type of donation where it, first of all, it helps people, makes them feel good about contributing to something else. It also trains them on where to go to actually submit their order forms and I know people are. I go back and forth, people will all the time said, Gosh, you know what? You guys are a technology company. You guys should just have order forms. They just go online and do the order form online or create an APP and do it that way. In fact, it grant kronos last event down in Mandalay Bay, everyone, they had all the speakers, they want all the speakers do it on an app and I'm like, no way, no way. I won't do an APP I want.

Speaker 2:   09:50     I want people to see other people coming and creating this whole stage rush or the back of the room rush where there's social proof from that you don't see on an APP. You don't see social proof. There's no urgency, there's no scarcity. You'll always think, I will do it later, so I highly recommend that you always spend the time to make sure that you have order forms printed. You want to make sure that the what they're buying is clear on the order form and that the credit card and the information is there as well. If you're putting in phone numbers in a or even on email addresses, I highly recommend even put the little boxes in so it slows people down. Otherwise they write real fast and you can't see it. So the boxes I've seen it actually slowed people down to get him more, to print a little bit more legible.

Speaker 2:   10:34     Uh, the other thing is please pay attention to when people are coming in. You want to make sure that you have a notebook and pens available for people. Don't assume that people are going to come to an event with a notebook and a pen. Uh, we actually, when we did a grant cardone's Tedx event, we actually stuffed pens into every single seat pockets. Again, we're, I'll talk more about that event later, but just realize you've got to make sure that people have a pen because you want them filling things out, especially order forms. So make sure that you always give them a pen and with that, give him a notebook. A lot of people always ask me about, well, what about the agenda? And we have an agenda all the time. I'm a huge believer if you're going to have an agenda, it's basically it starts today at 8:00 and it ends at 5:00 and that's how they need to know when to get in and when to get out.

Speaker 2:   11:23     A last thing I want is people picking and choosing which speakers they're going to listen to and then going out and doing their own business. I want them to know that, hey, I you dedicated time, you took time away from your business to come to our event. I want you to hear at the event it's, we spent a ton of time making sure that people have, are getting a lot of value out of it, but I want to make sure that they're, they're getting that kind of stuff. Another thing is understand that, um, when you're, when you're looking at at lunchtime, seen people go a couple different ways on this and sometimes people are like, you know what, we're just going to go right through lunch and people can take their own breaks or you don't. We've got 2000 people in a room and we're getting them a half hour for lunch.

Speaker 2:   12:04     Those things, they just don't work. So you need to really, you've got to look at your outline, your and your. And again, this is choreography. You've got to know what does the hotel actually have available. If you were to send 100 people down to the restaurant, can they take care of that? Could they take your $500? Do you need to actually have brown bags brought in for them? Or if you're going to send people out, what are the restaurants nearby and how long is it going to take them to go to the restaurants and come back? Uh, it was kind of fun. Funny Dana. It was like, oh shoot, I totally forgot about lunch and the rest are really. Didn't have half as much to kind of take care of him. So he just told everybody, you know what, why don't you guys all at this time just order uber eats and they can bring their lunch to you.

Speaker 2:   12:43     Which again, I love Dana because he's so quick on his feet. He's like, Oh crap, I forgot that. Well, this is how we're gonna. Take care of it, but be aware of those types of things. The other thing is understand when it comes to selling these days, people don't like to go to events to be pitched the whole time and so you really need to identify who are you going to be, your key speakers who are going to sell and then who are your speakers are gonna, provide massive content and you want to make sure that you choreograph the content based on the results that you're trying to get and usually if you're having a vet, you're going to sell something as well, so if you're selling something, you want to make sure that the other speakers are are basically amplifying your message as far as the need of what it is that you're going to be presenting or what you're gonna be selling.

Speaker 2:   13:26     I'm one of the things that I find is super critical and especially when you're first getting going, you don't spend that much time and that is the amount of of team members that you need adding me that. So you're always going to need to have. I'm. I don't care if you. If your event is a hundred people or more, you need typically at least three, if not four team members there to support you. You need one team member who literally supports you the entire event, their jobs doing nothing else, but to make sure that you are stress free and everything is going perfect, and so it literally is your assistant, your assistant at the event where they have no other responsibilities to do whatever it is that you ask them to do. Whenever it is that you ask them to do it. Some things you wanna make sure is that you've got water for your speakers up on stage.

Speaker 2:   14:11     You want to make sure that you're super hydrated yourself. These events are exhausting and you've got to make sure that you have everything that you need. Um, the other team members are going to be team members who are going to be there basically welcoming people when they first come in and there'll be team members who were there to support the sales process, uh, taking order forms. There'll be there to, for questions. They're there to run the mix. If you're running mics, you typically, again, I can't stress the importance if you're going to put on event, you're going to spend a lot of money because you want to generate a lot of money out of this and so be aware of those kinds of things. Some of the other things is you want to make sure that your order form is super, super. People know exactly what they're going to get, how they're going to get it, how it's going to be delivered, and if they have any questions about who they can reach out to.

Speaker 2:   14:59     I'm trying to think as far as anything else here I've got, uh, some of the main things I really, I can't stress enough is, is the technology and equipment that you have there, the music, the sound, the lights, the screens, all that stuff is highly, highly critical. Especially even far as backlights. You want to make sure that you've got back lighting and that the other things are for a speaker, they want to have a confidence monitor. A confidence monitor basically tells them because they've got monitored, they're projecting up onto a screen, whatever their slides are, they need a confidence monitor in front that tells them how, what is their slide there on and what's the next slide. I've seen a lot of confidence monitors where it's just a slide line there and even though they know their presentation, they. It's stressful when you're up in front of people, you're like, oh crap, I forgot what's the next slide, so make sure you have both on a confidence monitor at the bottom where it's just for the speaker to see what their current slide is and what's.

Speaker 2:   15:53     What's the next one going to be? In addition to that, you want to make sure you have a countdown timer there that people see the speaker sees no one else does and is counting that down because you want to stay on schedule. There's nothing more frustrating than getting way behind because what happens is the only person that's gonna hurt most is going to be you. So anyways, those are a couple of different things. Again, Dan did such an awesome job. I was so proud of him. The thing I love about Dana is he was out there just crushing it and, and just did it all without even worrying about anything else, but just making it happen. So take action. Put together an event. It's I highly recommend you will find out more about yourself putting together your own live event than you ever imagined. So I have an amazing day.

Speaker 2:   16:34     Again, thanks so much for listening. If you don't mind, I would love any comments you have. If you're liking this content, feel free to send me a facebook message, pm me, or send me an email [inaudible] dot clickfunnels.com, or obviously I'd love the comments or go on to itunes and rate and review this. I really, I'm trying to find out if this is the type of content and the value that you would like to receive. We're coming up on 250, 300 episodes now and I want to make sure this is the format that's really working for, for you guys who are spending the time who were dedicated to listening to this. So please, I appreciate the feedback. I literally, when I read every comment, I read every email and I just want to know, so thanks again and have an amazing day. We'll talk soon.

Sep 5, 2018

Why Dave Decided to talk to Bedros Keuilian:

Bedros Keuilian is a best-selling author, speaker, and business consultant. He is the founder and CEO of Fit Body Boot Camp, one of the nation’s fastest growing

Franchises. Talking about his upcoming book launch, Man Up, Bedros gives insight into his journey through entrepreneurship and what he has learned.

Tips and Tricks for You and Your Business:

  • Running A Business vs. Running A Hobby: (6:20)
  • The Concept Of Leading Yourself! (10:45)
  • The Business Not-To-Do List: (23:49)
  • What Are The 6 Pillars Of Entrepreneurial Leadership: (33:00)

Quotable Moments:

"It’s not a light switch, it’s a dimmer switch; sometimes it goes up, sometimes it goes  back down. And over a 3-5 year period, I became an effective leader."

"You are not going to build an empire with a group of employees. You are going to build an empire with an effective team around you."

"Create an environment where your employees don’t want to let you down."

Other Tidbits:

Bedros elaborates on the 6 Pillars of Entrepreneurial Leadership he has discovered along the way and how they apply to businesses in general.

He discusses the ups and downs he encountered along his journey and how he dealt with adversity.

Bedros enlightens us on his 5 percent rule!

Links:
FunnelHackerRadio.com
FunnelHackerRadio.com/freetrial
FunnelHackerRadio.com/dreamcar

---Transcript---

Speaker 1:     00:00           Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Every welcome back

Speaker 2:     00:18           funnel hacker radio. I'm your host, Dave Woodward. Today I am so excited. I have a dear friend. I have. I've watched this guy, his ups and downs, and this is a man who I am so honored to have on this podcast. It's A. We've been trying to get this thing scheduled for awhile now and his scheduled, my scout does didn't meet. He's the author of a cool, crazy, amazing book that's coming out this September called man up, how to cut the bull crap and kick butt in business and in life. And for me, it's honestly, first of all, fueling welcome to the show. Well, thank you. Thank you. Thank you so much, Dave, for having me. And, uh, I'm, uh, not only a big fan of yours, but also what you and Russell and the whole team there click funnels have created because we are adamant users of the click funnel product for us.

Speaker 2:     01:02           Obviously we appreciate that for those of us who may not be familiar with Pedro Ceo, he's basically built a massive empire in the fitness business and he's got tons of different businesses. But one of the ones I'm, I love the most is just fitness a fit body. Boot camp's a as on track year to have 2,500 franchises by 2022 and has been just crushing it. He's a guy who's a massive leader, is, owns a ton of interest in other private companies. But the thing I'm most excited about as far as bringing bedrooms back on my podcast is this is a man who actually walks the talk. This is a guy who has been through a lot of the entrepreneurial battle. Uh, you know, we were talking just briefly about this whole idea of having a Gary Vaynerchuk and our, our big Guinness World Book of Records thing last year. You know, Gary talks all about hustling and stuff, which, yes, there's an element of that.

Speaker 2:     01:52           The part I like most about this book and most about you bedrooms is there's hustle, but you have this amazing ability to keep a balance with your family and we're talking about your son Andrew and your daughter chloe and Diana and, and just the, your ability as an entrepreneurial leader to run a company that is Ben Again, Inc. Five hundred last two years, a fastest growing franchises by ink as well. I mean, just your accolades go on For miles and miles, but I think the part that's the most exciting thing for me is you're the real deal and that's not always the easiest thing to find in business when you take away all the instagram and the facebook and everything else. When it comes down to it, you're real. And I appreciate your friendship. And I remember, I think it was, um, interest. We were at a, you're a fitness business summit in la jolla and we're out in the mastermind. Yep. So we were there again, I was there learning how to run a mastermind from big grows and as bedrest was we went across the street and we were sitting there at the steakhouse after all was said and done and you started talking about this book is man

Speaker 3:     03:00           up idea and what you're going to go through and if you don't mind, if you could just kind of tell people, first of all, for those of you guys are listening, you have to understand this book is, is really the history and the life lessons of having a massive business literally almost stolen away from him at three year journey of regaining it back and I wanted to bring them on the podcast right now because everything he talks about applies to you and your business from the leadership standpoint to your own individual self. And so metrics, if you don't mind just kind of dive in here. I again, I love the book. One thing that I want to talk to you about. First of all, I've been talking to her. Let me give you a breath of fresh air so you can actually say something before I have you got so many questions.

Speaker 3:     03:39           I'm gonna ask you. Well, let me just tell you this and, and with all the compliments that you gave and I appreciate that and we're dear friends. There was a time in 2011, 12 and part of 2013 that I felt like such a hypocrite and an imposter in my position as founder and ceo fit body bootcamp because while fit body boot camp, we started fit body bootcamp in 2010. We franchIsed in 2012 and in a very short period we've grown to now almost 700 locations and our goal is to get to 2,500 locations and we're on pace for that. In 2012, 2013 men, we were losing more locations than we were gaining. I had gained almost 40 pounds of fat I was taking every evening. I was taking nyquil and a vicodin to go to sleep and when I would wake up in the morning in order to get out of my mental fog from the nyquil than vicodin, I would take adderall and some kind of pre workout.

Speaker 3:     04:37           just just function. I had massive resentment towards my towards my employees. I had this, this functional adversarial relationship with my business partner in fit body bootcamp at the time and I hated my life and I felt like I was a true imposter and I realized in that time, and this was when I had about six or seven employees. I realized in that time that dude, you're a bad leader. I was just an ineffective leader. And for years I was a marketer. Now as a marketer, you and I know dave, that, hey, you know what? If you've got a good product or service and you can create a funnel and run ads to it and make that funnel produce money, then you're doing good. And as things go on, you might then grow your business where you get to second or third employee to deliver more support or service or help out with a sales process.

Speaker 3:     05:29           But what happens when you actually look at your business and you go, gosh, I've got the potential to build a 20, 3,100, $200, million dollar company and then you go, I'm going to do this. So I knew that fit body bootcamp can become 100 million dollar company. What I didn't realize was I was literally putting a supercharger on a 79 toyota pickup, which was a car that I actually owned and I expected the supercharger to perform to make this car perform when really the car did not have the capabilities to the leader myself. So I had a business that had potential of 100 million a year, but the leader was so weak, so Ineffective that I literally almost went out of business and almost destroyed my marriage and my family life. And so, um, it was a product of that that I decided that I need to figure out how to become an effective leader.

Speaker 3:     06:24           And over the next three to five years, people always asking me, you know, so what's the secret to, to leadership? I hear your book has six pillars of leadership. If you can just tell me that I can become a better leader. It's not a light switch. I always tell people it's a dimmer switch that goes up. Sometimes it goes back down and over a three to five year period I became an effective leader. Now I wrote the book so that I can help people ascend to their leadership role faster, more efficiently. Um, but really that's where it started. Man. I was a hypocrite and an imposter. And today I'm a better version of the leader that I'm going to become. It's still a work in progress, but my company's numbers show for it.

Speaker 2:     07:05           I love it. So you actually just have you introduce yourself. You did so much better than I did. I know what I want to ask though. I really do want to address what you just talked about and that is this whole idea as far as being a hypocrite or the imposter because one of the things we hear a lot in a lot of entrepreneurs, I mean I've done it myself where it's like, you know, I'm going to fake it till I make it and if you don't mind, if you kind of expound on this whole idea is yeah, there's an element of faking it till you make it, but also how do you get out of that, that feeling of being the imposter or the hypocrite and actually starting to run a real business versus just a hobby.

Speaker 3:     07:38           Yeah. And you know what? There is some valid need to fake it till you make it. And what I mean by that in one of my favorite movies, catch me if you can, which was the story of tom hanks was in it and also the dicaprio writing. This guy was a con artist and tom hanks was the fbi agent and in real life the con artist, just like in the movie, taught at a university level class. Like for an entire semester, and he, he, he taught, he gave quizzes, he gave tests and you get grades and once they caught this guy in real life, they said, listen, you're a con artist. We know how you, how you were able to con people out of money and get on airplanes by conning people, but how did you

Speaker 3:     08:23           con your way into being a professor for an entire semester? he goes, all I had to do was be one chapter ahead of all the other students in the class and he was just teaching a chapter ahead and he was reading the same book that they were, but he was a chapter ahead and so to me, faking it till you fake it till you make it is that you're doing it, but you're just barely ahead of the people that you're either teaching or selling to or servicing. There has to be a. The next level comes

Speaker 3:     08:53           when you have to be truly demonstrate proof, demonstrate proof. For example, we'll use russel as an example, like one of his first products, the old potato gun that he created, and then he created an ebook that teaches you how to make your own potato gun. Well, that's great. He made the potato gun. He had fun with that. He goes, hey, people are actually searching out how to make potato guns. I might as well make an ebook out of it and sell it and make some money. I'd say that was fake it. You make it like that was a. We all bump into that accidental entrepreneurial spirit and oh my gosh, people are actually paying me for this, but then as time goes on and he writes his books and he goes into many different ventures with click funnels, like now this is a leadership position that he's in.

Speaker 3:     09:32           He's leading a company. He's having to look forward. He's looking to communicate. He's. He needs clarity of vision so the entire team can be on it. He must be decisive because between competition and between marketing and between the economy and the opportunities available, all those things can shift and a strong leader must be decisive and pivot because indecision costs entrepreneurs more time, money and market share than making the wrong decision, and so yes, we all start off as fake it till you make it, but at some point we have to grow into our entrepreneurial skin and be willing to take bigger risks, have those tough conversations and communications, have even greater clarity of vision, be super decisive and go from having a group of employees to a high performance team who is on board with the vision of what clickfunnels, where click funnels is headed and knows that we have to execute this plan because it's us against them. A team team member has an us against them mentality where employees just simply want to come in, clock in a little late, clock out, a little early, do the bare minimum, and off they go. Right? I mean, you're not going to build an empire with a. With a group of employees. You're going to build an empire with a, an effective team around you.

Speaker 2:     10:46           I love that. You know, when the, I, as I was going through your book, man up the, we talked about these six pillars of entrepreneurial leadership and you kind of broke it down into three different sections and leading yourself. That was such a cool section as far as. So often we talked about leading as a team leader and you're kind of alluding to the fact as far as what russell is doing a leading yourself. For me, it was such a foundational thing. I think a lot of people, they kind of skip that. Oh yeah. I'll do that later if you don't mind. I'd like to kind of talk a little bit about this whole concept as far as leading yourself,

Speaker 3:     11:17           you know, and in the six pillars of course, and the six pillars or this self discipline, it's clarity of vision, meaning what do you want your company to go and by when and what's the path. So vision is all about what do you want and when do you want to buy? Um, and of course then there's decisiveness. There's effective communication, there's emotional resilience because lord knows as entrepreneurs, we go through some emotionally challenging stuff that other people simply wouldn't understand. The risk and the exposure that We put ourselves against, and of course the sixth and final pillar is having a high performance team to help you execute your vision, but you know that self discipline piece, the leading yourself is so important. Most leaders, bosses, founders, ceos, whatever you want to call them, believe in this top down leadership meaning I will say, and you guys will do, and that's that, and that is called I call that half to leadership.

Speaker 3:     12:10           Your employees or team, they feel like they have to do it. Otherwise they're going to get reprimAnded or yelled at, possIbly fired the leader who's more of a servant leader, who practices what he preaches or what she preaches and his self discipline, which is why self discipline is pillar number one. Leading yourself leads by example says, you know what? Here's what we have to do and here's what I want you to do, and the team wants to do that because they see that the leader is authentic. So self discipline comes from do the work first. If you expect them to show up on time, you show up on time. First you expect them to be ready during meetings, be ready first. If you expect them to be clear in communication, you better communicate more clearly. If you expect them to do the marketing effectively, you better be clear on how you want them to market and how much of a cost of lead should be in and what are we looking for by will conversions and lifetime value of a client.

Speaker 3:     13:02           BecAuse the moment you're unclear in any of that, your team goes imposter, hypocrite, and all of a sudden you're half to leadershIp instead of the one to the one true leader. If your team goes, you know what, I want to do this for him or her because I believe in his or her vision and I want to do it for them. That's so much better. My team hates letting me down. They'll take getting written up by our two vps over letting me down like, okay, great. WrIte me up. Just make sure he doesn't find out. I'll never do this. Over again, because I've been so lucky, so fortunate to create an environment where they don't want to let me down and I remember when I worked at disneyland man, I worked at disneyland, dave for six years and there was a. I had, I had two supervisors in the carnation cafe restaurant that I worked in.

Speaker 3:     13:49           One's name was cathy, one's name was doug. Kathy. Kathy did not practice the leading herself. she always came into work. This sheldon as she Was our boss, I was a fry cook at carnation cafe and twice a day. Carnation cafe was literally the busiest restaurant on the planet because when I worked there it was on main street and the main street electrical parade would go twice a day and that restaurant, we had a line around the building and we were just just bursting at the seams of people wanting to sit there and watch the prayed while they ate and so kathy would come and you need to do this and the food's not at a minimum of 140 degree and you guys are are, you know, there's a stain on your, on your chef whites. And she would always point point, point, but we would notice that she would come into work a little late.

Speaker 3:     14:34           She was always just shoveled, always unprepared. If we had a meeting with her before our shifts started, half the time the meetings will get canceled and so she was poorly self disciplined and so we had no respect for her. Then there was doug when doug was our shift lead and he was this six foot five heavy said bellowing man. And he would walk in here, this cajun accent. He would walk into the restaurant, carnation cafe. Well, what can I help you with boys? And we say, well doug, we need more help on the window. We're pumping out food but we can't get it up on the window fast enough. No worries boys. And he fLipped his tie over his shoulder and he put on the chef gloves and off he went to helping us. And when doug work for us, we didn't care about taking our break.

Speaker 3:     15:15           We all we wanted to do was make sure we get the food out on time so the service can deliver it to the table. And give the guest experience that disney is known for. When kathy was supervising us. Man, it didn't matter if the electric prayed was happening. Oh, break time. I got to go because you Just didn't want to perform for kathy. The difference between doug and cathy was doug, walk the walk and talk the talk. Like he was in there early. He helped us prep when it was time for us to close. He wasn't just up there doing paperwork. He was down there cleaning with us. He didn't have to be, but we felt so indebted to him and never wanted to let him down. and because of that self discipline that he had, because he worked up from the ranks, we never wanted to let him down where cathy was the opposite.

Speaker 3:     16:00           So self discipline is so important. So we're an entrepreneur is concerned. You can be looked at by your team is an imposter as a, as a hypocrite, just like I was by being unprepared, but expecting them to be prepared by being unclear, but expecting them to be clear. And So self really starts with what time do you wake up in the morning? You beat them up early enough to get the work done. Like every monday morning for the last five years, I send out a monday morning email to my team and it's only focuses on clarity of vision. Here's where we're headed guys. And then personal development tips and professional development tips. Because I know like me, they're human. They just came off a weekend. Maybe some people overrate, maybe they overdrInk. Maybe there was a fight in their relationship, maybe something a car accident had happened, maybe a family member got sick.

Speaker 3:     16:48           Whatever happened, guys, here's how you deal with adversity. You cope with what you have to deal with and you control what you can control and here's how you can use that and work to service our franchisees. But every monday morning I'm disciplined enough to wake up before them at 5:00 AM and send out my monday morning email. The day that I missed. That makes me a hypocrite. So we have to start with yourself first and then go into telling people what to do. Otherwise, we're seen as a, as an imposter by, by not only our team, but even our customers.

Speaker 2:     17:17           I love that. I know a russell. I joke around about it. Uh, I've never woken up as early as I am right now, so I'm trying to get this whole adonis looked at you. You were kind of like chiseled out of stone. So I'm trying to get to that same type of a luckier. So I've got hired a trainer and I met in the morning. I'm getting up and they're at the gym at 5:00 and it was kind of funny because russell always sit there talking about it and this whole idea of it's been interesting in the office now how many other people, because they're seeing our instagrams and everything else where we joke around about it because these were actually working at his gym. So since it's his gym, he comes in at six and I got to be there at five. But uh, it's been fun to see in the, in our office. How other, how many other people are now talking? Oh yeah, I got up to a 5:00. I'm working out, I'm doing this and and again it's, we never meant to come across as far as you know, you need to do this, but as you talk, as far as my leadership, even in your own personal life and personal life, leadership, it, it just carries over into your professional life so much. And so I appreciate that whole concept of, of leading yourself first.

Speaker 3:     18:20           Yeah, that's, that's a must and I think that's probably the most overlooked pillar in, in leadership because everyone says, you know what, alright, I'm gonna start communicating more effectively. I'm no longer gonna, hold things in. I'm not going to be approval seeking. I'm going to be more decisive, clear on my vision, and so they start saying do, do, do, but remember that the people are by what they're seeing, so they can't hear what you're saying because they're deaf. Invite what they're seeing. What they're seeing is un un sprint. Yeah. So we have to get discipline first, lead from the front before we can actually lead the team.

Speaker 2:     18:51           I love that. You know what? I was going through your titles of your books and the chapters there, and there's two that just jumped out at me. One is the five percent rule, so I want to talk about the five percent rule and the other one is you might have crowds. So those are the cliff hangers. Those are the hooks. So let's first of all talk about this on five percent rule and then we'll talk about you might have crabs.

Speaker 3:     19:14           Absolutely. and, and, and, and, and I go into great detail about this in the book, uh, but, but I want to give, give your viewers here, your listeners a really cool kind of visual. So imagine this. Imagine this. I had my first employee, her name was amanda, amanda. She was my assistant and I worked out of my guest house. This was over a decade ago. this is how the five percent rule came to be. And of course since I worked out of my guest house, um, I was close to the, to the home and my wife one day comes up to the guest house and says, dude, the sprinkler has sprung a leak. And as you're shooting up a fountain, like you've got to fix this thing now, keep in mind, I was in a place in my life where I could afford to call a plumber and having fixed the sprinkler pipe, but I'm a pretty handy guy.

Speaker 3:     19:59           And so dave, I just rolled up my sleeves and said, you know, honey, I'm going to go fix that. So I went to the garage, got some, the red hot, the red hot glue, um, my, my, my, my pipe cutters, some sandpaper and the pipe. And I went outside and start digging to find this sprinkler pipe that sprung a leak. Well, as it turns out, the day before I sent out an email to my small list of gym owners and I said, hey guys, I offer a year of coaching phone coaching for $5,000. Like at the time it was a smoking deal. Today we charge $50,000 for our coaching, but as $5,000 per year of phone coaching. And if you want me to help you grow your business, like I grew my five personal training gyms, then let's get on the phone. You know, let me ask you some questions.

Speaker 3:     20:42           If you're a good fit then I'd be more than happy to help you. So that was the email and the whole idea was they would call amanda. She would, if I was free, she'd put them on the phone with me if I wasn't freezing scheduling with a call. And so I'm, I'm downstairs, I'm elbow deep in mud and amanda comes running downstairs and she goes, dude, I've got a phone call for you. This person's totally qualified. There's no point in putting him in your calendar because he says he wants to sign up right now. I'm like, great, let's do this amanda. But I've got mud all over me. So you've heard me close many of a many of our coaching calls before. So we just take them through the page, get his credit card information and set up the first call for tomorrow. Are you sure?

Speaker 3:     21:23           Yes, I'm sure. Go do it. And there I was again, being poorly disciplined and delegating instead of doing what I should have been doing and it's in my five percent. Well amanda went up there. God blessed her. Did the best she could and actually talk the guy out of the sale and back then man, $5,000 was was I was like $500,000 to me. That was a lot of money to me. Like I knew we needed that money. We had just moved into this house and while we've got a guest house for the first time, but every penny counts. And I'll be very honest with you, dude, this was when you could still buy a home on stated income. Autonomy crashed. So it was probably more like 12 years ago and so pretty much lied to the mortgage company. I make $30,000 a month. Dude, I hadn't made more than $15,000 a month and that's in revenue.

Speaker 3:     22:11           My profits were even less like a true entrepreneur. Let's move in there and we'll figure it out. So we moved in there on stated income. I needed that five grand and of course she lost a sale and that was that. And in that moment I realized I could have paid a plumber $25 to fix that pipe and I could've worked on with my five percent the critical few things that move the needle. And for me, my five percent is to delegate, motivate, and sell. And so what I did is I pass the baton over to her. Instead of doing what was in my wheelhouse, my zone of genius, which was to sell. I should have stayed in my five percent today. I want to do anything outside of my five percent, you know, at the house, a light bulb's burnt out. My wife knows to go right to marlin or house manager and she knows how to change a light bulb because if you tell me I'm just going to stare at it.

Speaker 3:     22:53           I don't know how to do it, but I'm not gonna do it because that time could be better spent with family or by creating more financial wealth for us. And so, you know, pipes broken, everyone knows what to do. My five year, I haven't been to a grocery store for over six years. I don't pick up my dry cleaning, my car is don't get washed anymore by me. They get washed by people who just show up to the headquarters here and wash the cars, but all those things keep me focused, so I work eight hours a day in my zone of genius, my five percent, which is to delegate, motivate himself, and the competing ceo of a franchise says, you know what? I'm not afraid of hard work. I'm going to work eight hours a day and do everything. He's writing payroll checks, reading p and l reports, and he's changing out light bulbs.

Speaker 3:     23:31           Who's going to get ahead over the next 12 months? Obviously meat, but that was the most expensive lesson that I learned is that as entrepreneurs, as leaders, you have to work in your zone of genius on the five percent of the things that you need to do that move the needle. The other 95 percent you outsource a competent team members. I love it. I know we've talked a lot about this. You and craig and I about this whole idea as far as a not to do list. If you don't mind, kind of expand on this because people, I mean they go sheets and sheets deep onto do lists, help people understand what is this not to do list. you mentioned a couple of things there, but what are the types of things do you do and then with that, if a person doesn't have money to hire all that, who's the first hire?

Speaker 3:     24:09           They should get a very good question. So the nod to do list is I look at it as non negotiables and these are things like for me, I won't. I won't go to the dry cleaning. I won't go and pick up lunch for myself. I have that brought in. I won't. In fact next time you guys were out here in southern California because the 24 hour fitness is three miles away from my house. I bought a warehouse and I built my own private gym and mile away so that I don't even have to go competing. I don't even want to wait in line for a squat rack or a bench press. I built my own 3000 square foot private gym and I justified it by saying it's a mortgage on that building is $7,500. I've got a $7,500 gym membership as far as I'm concerned, but it's clean, it's clean.

Speaker 3:     24:50           Every equipment is available when I'm there, the equipment instead of a broken and it's a bonus to my team members because they get the work out there in the mornings. We're after at the end of the day, so I won't do anything that creates time theft. That takes away time from me, my health, my finances or my family. Not necessarily in that order. So if it's grocery shopping, washing my car, going to the dry cleaners, driving too far. I believe every entrepreneur should have a two mile bubble. Your office, your home. In my case, starbucks sushi and my gym or all within those five things are within a two mile bubble and I think those two miles, it's unpredictable. I don't know what the freeway is going to be like. All of a sudden what I thought was gonna be a short drive, added 20 more minutes to my time.

Speaker 3:     25:33           I don't want that. So part of having this not to do list is going, what areas of my life are sucking away time, are creating time theft away from my time with my family, my ability to create wealth and significance and of course to work on my health. To me those are the big three areas and whatever those are, you have to ruthlessly chop those things out and they are non negotiable. It can't be like on weekends I'll wash the car because on weekends are my time with the kids or on weekends I'm flying out to speak at events and so you have to create your nonnegotiable list and then of course stick to it because so often people do want to start shoving other stuff into your list and you have to be the anger queen of saying no. Right? And so to me that, that's, that's a massive lesson that I learned.

Speaker 3:     26:21           I learned that it's okay to be a control freak. People out know was like a control freak and I said, oh gosh, that's a bad thing. It's got such a negative connotation. I want to be a control freak. Like dave, you can set your clock to me. You know I'm going to wake up between between five and 5:30 every single day. I'm not going to hit snooze, I'm going to have water and then coffee and then my protein shake. I'm going to go through my gratitude list as I'm playing with cookie. Might 95 pound massive, and then I'm gonna sit on my couch by around 6:30 7:00, work for two and a half hours on my magic time. The things that craig valentine taught me, you know the, the, the list that I do the night before that are going to move the needle, right?

Speaker 3:     26:56           my five percent and then by 9:00 AM I'm in my gym working out by 11:00. I'm here meeting with my two vps and then I do this kind of stuff, which is fun. This is like in my zone of genius. I can't have anyone of my team members sit here and deliver this message, but what I can have them do like a non negotiable for me just because I know how to use click funnels. It's so easy. You guys have made it easy to use, but my team uses that to build our book funnel to build every single funnels that we have. Just because I can doesn't mean I do it. So that's a non negotiable as well. And to me that's been a huge thing. Speaking of which, let me tell you about the crab story. You know, I was asking people, hey, do you have crabs?

Speaker 3:     27:31           And they go, why did I go? No, not, not in the way the, the year was 2005. Dave. And gosh, if it wasn't for my wife's grandparents, I would have never experienced this cruise. We went on, um, on holland America cruise lines, which is a really high end cruise line. We went on an alaskan cruise. Thankfully they paid for the entire family. And thank god I was married to my wife by then because I got to go on a seven day cruise to Alaska and man, I had barely been out of California at that time, let alone like, wow, we're going to Alaska, we get to see glacier, we get to go hiking. Are you kidding me? this foreigner doesn't do that. Right? And so one of the ports that we stopped at was ketchikan Alaska and at this point, you know, I've already started building my business.

Speaker 3:     28:19           I'm trying to figure out how to be an entrepreneur. Um, sometimes I would tell my friends or family members like this is my goal, and created a software product called high tech trainer and it's going to be on a palmpilot and gyms are going to buy it from you. They're going to have these palmpilots and handed out the clients. And now if you can't afford a personal trainer, the workouts are going to be on the palmpilot. And I would have some friends and family that were just, what are you sure? Is that going to work? This going to be expensive. I would even know about software. And they will start and then of course I would just go fists up and want to duke it out with them. And um, so there we are in ketchikan, Alaska and we're walking across the this rocky area that's parallel to the water and we're seeing all these crab fishermen casting out their nets and then waiting a little while and then pulling in their nets.

Speaker 3:     29:05           One gentleman had a five gallon bucket next to him was about this much water in it. And then in the bucket at the bottom of the bucket was maybe five or six crabs. And I was fascinated. I've never seen anything like this. So diane and I stopped and were watching him cast his net and pull crabs in or pull nothing in. And as we're watching him, I noticed that there's one ambitious crab crawling on all the other crabs and this little guy is starting to reach for the rim of the bucket to pull himself up. Now in the, in my head, one part of me is written for him like, hey, you can do this little guy. Get out there and go for freedom before this guy. On the other side, I want it to be a good samaritan, so I said, sir, you're about to lose a crab.

Speaker 3:     29:45           He's, he's trying to make an escape. I think you should put that lid on it. [inaudible]. There was a lid sitting on the ground and he goes, watch what happens next. So I'm watching them. This little crabs hoisting himself, starting to hoist himself up to the top of the bucket. All the other crabs at the bottom. Reach up, grab it by its hind legs and pull it right down. Dave, and I'm hitting my wife. I'm hitting you. See what's happening here because the guy goes, these crabs are self policing. I was like, oh my god. And I realized in that moment I've got crabs in my life. It's not that my dream and my vision and my hope for, for the software that is going to change. The fitness industry is unrealistic. It's the people around me are crabs and they are unrealistic and they're transferring their lack of ability and desire and willingness to take risks on me.

Speaker 3:     30:32           And so I literally got back from ketchikan, Alaska and I started just cutting away friends from high school friends who I new from, other places who were negative, toxic. Anyone who looked forward to the weekend and didn't look forward to mondays. That was one of my criteria. You don't look forward to on monday. We can't be friends now. I didn't of course call them up and say, hey, we can't be friends anymore. Your crab in my life where I slowly. Because people always asking me, no, wait a minute. You just cut them all out. I said, you know, you slowly phase yourself out. You, you replied to the text messages last you answer the phone calls less. And what I found was I created room for a better group. Have people around me who weren't crabs. So here I was trying to be an eagle, but I was hanging out with ducks and wondering why they're quacking, what I'm trying to soar.

Speaker 3:     31:17           while the truth is, once I cut out the crabs out of my life, it made room for egos like yourself and russell and craig ballentyne and frank kern and randy garn. And all these good people to come into my life and allow me to stand on their shoulders and allow me to take a peek into your business and see how I can scale my business or tell me. Yeah, you can do at vedros. in fact, I think you ought to set a higher goal. That goal isn't big enough. Like that's what I want to hear from my peers. Not. Are you sure you can do it? What if you lose money? and what if you. You ended up homeless.

Speaker 2:     31:46           Oh totally agree with you on that one down I think is probably the biggest problem. A lot of people when they start getting down this entrepreneurial road they face because a lot of the friends aren't entrepreneurs and they struggle with that and it's. I Actually had this conversation with my son chandler, who's a. I was in college actually, randy gardens working for skipio skipio to go do his own thing and all of his friends were like, you've got this great job and you why you doing that? And he's like, it's not what I want to do. And, and it was really cool because randy's partner nate was chandler, just go do what you want and I appreciate it again, date and randy's friendship, but just recognizing that sometimes you do have to kind of distance yourself from those people who are pulling you down and sometimes they don't mean to. It's their own lack of security themselves and they're like, I can't do that. So I doubt you could either. And so I, I appreciate that for sure. you know, and that's exactly the, they don't have their intentions

Speaker 3:     32:40           are well placed. I don't have any bad intentions. I just realized that they, they mean well for you, but they're passing along their insecurities, their transferring those feelings on you at that because they're friends. You do put more weight on what they said because you know they have the best interest for me. But in reality it begins to play this negative loop in your head while you're trying to do something positive. And those two things never work out. Well,

Speaker 2:     33:01           I totally agree. Well, last question here I really want to dive in on, and this is so again, if you don't mind, tell people again what the six pillars are. I also want to let them know where they can get the book, but so tell that first will be a little commercial break here, but they don't want to talk about the last one and we'll come back to that.

Speaker 3:     33:17           So good. So the six pillars of entrepreneurial leadership, a real simple, it starts with self discipline is pillar number one. Clarity of vision and clarity of path is number two, clear communication skills as number three, decisiveness, being able to make a decision and make it fast and course correct if it's the wrong decision is number four. Number five is emotional resilience. So many of us tend to react instead of respond, and oftentimes when you react, you leave a wake of destruction behind you instead of responding with clarity to a problem or challenge that entrepreneurs will have. And of course, finally doing away with the idea of having employees and only building a high performance team who can help you get to your outcome and your life and your business. And so in fact, the book now, it doesn't come out until September 18th. However, it's. It's on amazon.com right now.

Speaker 3:     34:05           You can get it from amazon. You can preorder it. And what I'm doing for actually you're the first person I'm doing this for a click funnels. The first person people I'm doing this for is when they order this book right now from amazon.com. just forward your receipt to orders at [inaudible] dot com. Use forward your receipt to orders that manup.com. And two months ago I created, I charged $2,000 a head, got 20 people into our learning center here and I did a one day entrepreneurial leadership workshop. And so I'm making a $2,500 course out of that. But if you send your receipt to orders@manup.com, you'll get that course absolutely free. We'll just email you the login and the access to it as a giant bonus gift for getting onboard with the amount of movement.

Speaker 2:     34:50           Thank you. I really appreciate that. I. I need you to clarify one thing and that is I had a couple of people were asking say, well, does this work for women too?

Speaker 3:     34:59           Yes. Yes. That's a really good questIon. In fact, manning up doesn't work for women too. It's just mad up as a phrase that we've heard before. Hey man, up and go ask for that. Raise. Hey man. Up and go after the girl of your dreams are. And so the way I look at it is when you look at the word human human up, rIght? And I started to think about this again. I really do explain in the book and I go into great detail with anecdotes and stories of myself and many of my clients who were in the darkest of times as entrepreneurs and how we turn our business and our lives around. Because how you do anything is how you do everything. Like my health is connected to my relationship with my wife, which was connected to my, which is connected to my mindset, which is connected to my significance and impact I want to have on this planet.

Speaker 3:     35:42           No one thing. I can't be fat, sick and out of shape, but I expect to run a business at its full potential. Impossible. And so I started to think in in 2013, but you know what? As a human, I think I'm at the top of the food chain on this planet. I'm pretty sure as a human we are tOp of the food chain yet I'm going to be very honest with you, man. I had taco bell and del taco wrappers in my car for like three, four weeks ago. I had empty starbucks cups and soda cans and you would think that a hobo lIved in my car and I remember looking around in my car and being disgusted with myself. I'm like, wow, I'm living subpar. Like a. Like a dog doesn't even go poop in the area that it leaves. It actually walks away right?

Speaker 3:     36:25           Yet. Yet I had this junk. I had crap around me because I thought so little of myself, so if I'm a human and I'm top of the food chain, but I'm not living to my fullest potential and expectations, shame on me. I better start with self discipline and so I. That's where I started, was with my weight, with my health, with cleaning up things around me and when women always want to put anything man up on social media, every now and again, most women are totally on board with the movement because they understand. Matt up simply means stop making excuses, take control of your situation and rise to your fullest potential. but they go, well, you know, why can't we women up? I said, look, if you want a woman up, you can woman up, but at the end of the day I want you to human up because your top of the food chain is a human and when it's a human up, and so if the word man is in the name isn't the word human, we just need to man up to our greatest potential and if that means warming up and then so be it.

Speaker 3:     37:18           I love it. Well, it's a great book. Again, you guys get it manta.com or go to amazon right now and get it beFore it actually goes live in september. Um, my problem is I would love to sit and talk to you for hours because there's so many things I want to talk to you about on this book. So I know your limit on time. There's two different things. I'll let you kind of pick which one you want to talk about. Emotional resilience or else the glue that holds things together. Ah, let's talk about emotIonal resilience because this translates emotional resilience, translates into your personal life and your professional life. And at the end of the day I just want to give back. I'm like, I would have wanted someone to give to me when I was coming up as an entrepreneur and thank god I accidentally found my first mentor, jim franco, who was a personal training client of mine.

Speaker 3:     38:00           I was just complaining to him one day saying, well jim, I'm a personal trainer and a fry cook and a bouncer at a bar. I don't want to be a fry cook and a bouncer. I want to be a full time personal trainer, and he said, you know what, you're a horrible salesperson and I'm going to teach you how to sell, and he took mercy on me and he mentored me and so I figured if I could just pass that message along, mentoring someone else now so that they see the value of mentors and invest in him sooner than I did. It wouLd be huge. But emotional resilience is this. Oftentimes as humans, especially humans who have a business, you have competition because you're an entrepreneur. You have competition, you have regulation. Probably either a state regulation, federal regulation, if you're a supplement company or in my case, a franchise to the federal trade commission oversees us like, like we have an inhouse compliance officer overseeing everything we do.

Speaker 3:     38:50           Right? And so you know, just like people who sell stocks and commodities and all that stuff, and so you have competition regulation, you have taxes, you have people who might even try and steal your business idea and go elsewhere. You have the economy that might crash around you. And while you have advertising that you have to do and all these things cost stress, like nothing, nothing worse than sending a few ads on facebook and then getting a random disapproval message and then two weeks ago that same ad was running this week. That adds not no one's responding to you and you're just, you want to go nuts, you want to send a an all caps email with a lot of profanity to somebody in facebook and say like, what the heck is going on? I'm just trying to serve my industry, makes some money, and it has some significance.

Speaker 3:     39:32           Well, most of the time we tend to over react emotionally and, and here's where that comes from. And I was able to look inside me and react and I'm embarrassed to say the state, but there was a time and 2004, I was on a phone call with a customer who very quickly became a non-customer after my reaction, instead of my response, he said, you know what? I've downloaded this high tech trainer thing on my palm pilot, but it's not working as advertised now. At this point, we were in so much debt and we hardly making any money. I took it as though he was literally saying, you have an ugly child who's horrible human. I said that right, and truth be told I was burning the candle on both ends and I took it personally and instead of saying, well sir, let's talk about what operating system you have on your.

Speaker 3:     40:22           Because I did my own customer support on your palmpilot, et cetera. I just lost it. I'm like, what? You have no idea how long they took me to build a software. You have no idea how many people have to hire from India. And then they screwed it up. Then had to find people in United States and that I'm, as I'm talking and yelling, I'm just. I see my barometer go from yellow to orange to red and then I just started smashing the phone until all that's left is the court in my hands and I look over and there's my wife, like, what in the world just happened to you? Right? And that moment I said, can you believe this guy? The nerve that he would have to tell us this after we've taken six years to build a software and data that, um, well in hindsight years later I realized the guy was having a problem.

Speaker 3:     41:00           He's a paying customer. My job is to help them through a solution instead of reacting and taking it personally. I could have just responded effectively by saying, hey, you know what, why don't you want me to model of your palmpilot? Why don't you tell me, um, when you downloaded this thing, what version of high tech trainer did you download? And walking them through the steps. And so, but I realized were emotional reaction comes from, and I'm gonna share this with you and your audience so that we never do it again when we're born and we're babies, we're in a crib and it's the middle of the night. And being, uh, being a parent, you've had this happen. All of a sudden this baby just out of nowhere, it's just start screaming, holy murder. You just spring up your spring up and what's going on? Okay.

Speaker 3:     41:39           It's a new baby. Okay. Whereas mom, okay, we need to breastfeed or bottle feed. Got it done. All of a sudden the baby two hours later screams again, oh my gosh, what's going on? Oh, the baby has pooped themselves. Now we need to change the diapers. So the baby gets used to asking for things through emotional reaction. It's our job as parents, as they grow up, you go, hey, you know what? You don't have to emotionally react anymore. We've all been into the target or the walmart or the nordstrom's where we see this kid who's now eight, nine years old and having a temper tantrum, trying to get his way just like when he was a two month old baby. Right? And that's because the parents didn't spend the time to teach them how to phase out emotional reaction and phase in logical response like, you can actually talk now, son, so why don't you tell us what your feeling was?

Speaker 3:     42:26           That hunger pains, okay, you want food? Great, let's see how we can feed you. And so I realized that most of us never got past the emotional reaction phase of survival. And so even as adults, we believe that the squeaky wheel gets the oil. Yeah, okay. That term exists, but the squeaky wheel also gets hated upon and has lost all trust and respect and authority. And so If you can just step back and go, what is this person across from me saying, is it a personal attack or are they just criticizing my business and product? Okay. It's a criticism of my business and product, not of me personally. If I emotionally react, I only have one thing I can do freak out and no one's gonna benefit. If I respond, I might have three or four options, so I'm going to choose to emotionally or to effectively respond strategically, respond with this answer because I think that's going to be the best and it's having the wherewithal as an adult to not react anymore.

Speaker 3:     43:21           Instead, take a step back, take a deep breath. Don't write that email and send it out. Write the email and just let it sit there and your drafts right? Or don't send that text message just because someone got flared up to right. But it's so easy to react, but it takes a pro. It truly takes a pro. the amateur reacts to the pro. We'll step back, assess the situation. It's not a personal attack. And even if it is, it's probably coming from a place of, of weird emotions that they're having. I'm not going to take it personally. Here's how I'm going to strategically respond. And anytime I've responded to a situation, I've been able to change the other person's perspective and get them to see the light when I've come to them with fists up. Well we've really duked it out. No one's one. And so one of the best quotes I've heard is you never want to argue with someone stupid because it will bring you down to their level and then beat you with experience. But I was pretty emotionally reactive per person and that would just bring people down down to my level and I beat them with just freaking out at them. And then of course they'd stopped doing business with me and they tarnished my reputation and I'd somehow blamed them again. But truly, if we can just manage our emotions and be more responsive instead of reactive, man, the world opens up with so many opportunities.

Speaker 2:     44:37           I love it will be. I get, I could spend all afternoon with you. I love being around you. I appreciate all the, all the wisdom, the value bombs you've been dropping for our audience here. Again guys, go check out [inaudible] dot com or go to amazon and get it there. Again, I appreciate your kindness and offering. It's huge. Twenty $500 course to our audience. That was kind of you. And any other parting words before we wrap things up?

Speaker 3:     44:57           Well, no, I just have to say this, that uh, and you know that when you first opened it up you said, you know, tell us more about self discipline, but everyone on here is going to have room to improve and their leadership skills. And I can tell you that the easiest path you're going to want to take is to become a better communicator or more decisive. We're trying to build a team or clarity of vision. Go back and look in the mirror, start with yourself. And when you can work from the inside out, the outcome that you get in your business and your success and your personal family life is, is monumental. And, and that's the one parting message I want to leave with the audience here.

Speaker 2:     45:32           I appreciate it. Thanks. We'll talk to you soon.

Speaker 3:     45:34           Appreciate it. Take care, dave.

Speaker 4:     45:36           Hey everybody. Thank you so much for takIng the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crushed through over 650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and, and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, I only just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if you'd like me to interview more than happy to reach out and have that conversation with you. So again, go To itunes rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Sep 3, 2018

Why Dave Decided to talk to Andrew Warner:

Andrew Warner is the founder of Mixergy. Mixergy was created to help motivated and ambitious people learn from experienced mentors on the best ways to grow by sharing their expertise and experiences.

Tips and Tricks for You and Your Business:

  • Incorporating Chatbots into your business? (2:55)
  • Tips and Tricks for businesses to stay authentic using chat? (12:15)
  • Other ways to utilize chatbots in an effective manner. (17:00)
  • How chatbots work and how are they available? (21:00)
  • What is the future for chatbots? (38:55)

Quotable Moments:

"Across the board, for every age group, people are spending more time using chat rather than email."

"Every chat platform is going to have to have a chat bot in the future."

Other Tidbits:

Andrew discusses the significance of having influential people at your access to help you start your new company.  Andrew goes in depth on the benefits of using Chatbots and gives fantastic tips on how you can incorporate them into your personal funnel.

Links:
FunnelHackerRadio.com
FunnelHackerRadio.com/freetrial
FunnelHackerRadio.com/dreamcar

---Transcript---

Speaker 1:     00:00           Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Welcome to the show. We're so, so excited.

Speaker 2:     00:19           Have you guys here? This is a. I can't date outside of am to have andrew with us. I've been trying to get him back on her podcast for awhile and last time I was with him actually was at euro. Your Scotch dinner? Yes. For Guy who does it was. No, there was no dinner. It was. It was a thing, but chat, chat bots and Scotch. You don't even drink scotch, but you still attended. It was great. It was a ton of fun and you're a great host again for them because you guys who aren't familiar with Andrew, Andrew's got the most amazing podcast in the world. Mixergy, if you haven't been listening to, you definitely need to. In addition to that, he's got the coolest technology and stuff he's been doing. Probably I would say you're probably one of the pioneers in this whole chat Bot thing.

Speaker 2:     01:00           I mean, you've been around this for a long time. Oh, I've been so psyched about it. Yes. So we're going to dive facebook even allowed it before facebook allowed it. That's legit. Well, I, again, I can't tell you how excited I am to have you on this out. So for those of you in facebook land, we're going to be taking your questions and things, so please make sure you put your questions down below. And in addition to that, uh, will be stripping this as an audio. This is the first time we've ever done this where we're actually bringing celebrity specialists expert onto this and we're actually gonna be using this audio for a future podcast on funnel hacker radio. In addition to that, we've got some cool stuff we're doing with Andrew and Russell upcoming here real soon. So, uh, you'll have to stay tuned for that as well.

Speaker 2:     01:42           But Age, Andrew, welcome to the show. So excited to have you on here. So the reason that we switched to zoom at the last minute, we were like four minutes late. I know there's somebody who does not like to be late. The reason we're doing this is because I'm going to show everyone how easy it is to put makeup on my face in real time and switch it because of a chat bot. So I want to show that I want to show how I ordered beer within a minute to a seat at a baseball stadium. Just using a chat bot. You know, you just go to the chat, you say, I feel like a bud light. It says here's your, here's your apple pay. I double tap the side of my phone. I ordered a beer, I'm going to show you that and I'm going to show you how it actually fits in with click funnels and everything else that we're doing with bundles.

Speaker 2:     02:24           So I wanted to show the screen. You said Andrew, it's important you spend like 15 minutes making this first lesson from what you just got is. Those are some of the strongest three hooks I've ever heard any podcast. So thanks for setting the hooks, how good you know what and the reason I want to say that it's because some of it's going to be fun and really practical like for women to be able to see makeup on their faces, way better than looking on a on a phone screen and seeing a selection of it on models faces and I'll show you what that looks like and coming back to. And that's the future. Coming back to today, I'm going to show everyone how chat bots can help grow their funnels. How about we just start with that because I find that people don't. What a Chat Bot is, I want

Speaker 3:     03:00           to do something super concrete so we're all on the same page. Even those of you who are listening and not watching, I promise I'm going to describe everything that's on my screen. Here is what is on my screen right now. You can see that, right dave? Yep. Left side landing page on my desktop. Everyone listening to me probably understands this is a click funnels page. On the right side is my phone and on the left you could see that if we had a, a company that offered a yoga studio, they might say in the past, enter your email address to get the guide. I want to show you what it looks like if it's not, enter your email address, not type in your name, but instead press one button and not after you press the submit button, it goes into an inbox full of thousands of unread messages and a lot of anxiety, but the user gets an alert on their screen and they get the immediate gratification. So here's what's going to happen. I guess. Again, I'm going to describe this for the people who I know are just listening in and not watching.

Speaker 3:     04:01           So on the left, come on desktop, I'm shutting this off and I'm doing it again. Hang on the phone about doing stuff. The whole thing was supposed to hang on that one moment. That one moment that I set up. Okay, here we go. So on the left you could see landing page, user presses, just one button, no fields to fill in the button. Just says, send me a guide, and underneath it is the user's face and their name. As soon as they press it, look at what happens on the right side of this screen. Boom. You see that boom air. It is the user's promise to guide. As soon as they, they press the button there, phone alerts them and says, here's the guide. It says, welcome Andrew. Can I give you the pdf and teach you via this chat? These are presses a button that says yes, give it to me, and there it is.

Speaker 3:     04:46           The guide comes right in. Obviously this is a guy that I use for demonstration purposes, so it's going to be full of stock photography, but you get the picture. The user will get the guide instantly in their chat bot instantly there for them to read, to share with their friends to save for later and it right, and every time I send a message, their phone, we'll get another alert. There'll be brought back into facebook messenger. There'll be able to read it, interact with it, and get things like pdfs, get things like videos, get things like graphics, get things like files. That's what a chat bot is. Does that make sense guys? Absolutely. Loving it. I know we're looking at some of the questions and stuff down here. Yeah. If you see a question, just read it to me, but I want to make sure that James and miles and wendy and everyone else who's listening to us live is actually following through. If this doesn't make sense, if you guys disagree with this, don't just say, yeah, nice to. Nice to hear it, Andrew, but shoot at me. Disagree with me.

Speaker 3:     05:41           I think we're good. Good and date it. I'll tell you one of the big issues that people have when they see this, they say, well, Andrew, if you're saying that someone can easily subscribe to get my messages inside of Facebook Messenger, what happens if my doesn't have facebook messenger? My answer to that number one is one point 3 billion people use facebook messenger every month, every month, number one. Number two, you can collect an email address within this process. You could do it on the click funnels page or in the chat. It doesn't have to be an either or. You could say, you know what, I want to reach people in chat when there's something urgent and short message that I want to send them and collect their email address too so that when I have a longer form message I could reach them via email or maybe at some point facebook decides that they don't like chatbots anymore or they make my life hard.

Speaker 3:     06:33           I have their email address and I could still reach users. That way you don't have a question all the time. Real quick, Andrew, and that is how do I actually get the email from them? Is there any great that or do I have to actually ask for it? So we do two things. One is in some cases we just keep our standard click funnels landing page, the one that has a big button. When people press it, they enter their email address. It works for us. I don't want to mess with it. We leave it as is, but as soon as somebody hits submit and gives us their email address, the next page says, press this one button and I could also reach you via chat. So that's one way we combine it. The other way is what you see on your screen right here where we eliminate the request for an email address from the landing page.

Speaker 3:     07:14           The click funnels landing page just says, press this button and I'll send you the message via chat and one of the first messages that come via chat is, do you like this pdf? Would you like it sent to you via email? All they have to do is hit one button and their email address is passed into my crm and my software can start adding them to the list and sending the messages and the email address comes not from them having to sit and fat finger, type it in with typos and everything. But as soon as they press a button, facebook passes the authentic facebook email address into my email system. That's what we're talking about here through a little bit that we've, uh, we've done some testing on that and that, uh, the social email we find basically it's anywhere from 10 to 12 times greater response than some of the other stuff we get know people typing in different things.

Speaker 3:     08:01           So I think that's awesome. Oh, you mean the email address you get from social? Yeah. You know why that is. I had an email address that was male@mixergy.com because I thought anyone who wants to send emails, you just send it to mel at mixergy. Facebook came back to me and said, that is not an okay email address. I said, yes it is. It works. So no, that is not, it's a functional email address. So what's that? I went and I googled it. It turns out for many businesses, mail at is like a business wide email address, not a personal email address. Facebook super duper wants to make sure they reach me directly, my personal email address, the main one. And so they wouldn't let me get away with using anything other than the best email address I have. And so I now gave him a different email address, so facebook's putting all that effort to get email addresses. We might a little piggy back off of it. I love it.

Speaker 3:     08:50           Very cool. All right, so now we've been talking about what chat bots are. So from here this kind of go, how, how are people using these? You showed an example here as far as clickfunnels and and going into yoga and all that kind of stuff. What are some. Who are some of the big players who are using this stuff right now? So here's the good news and the bad news. The good news is the big players in marketing are not doing anything huge in it, which means that we have an incredible runway to jump in and lock in as many users as possible. Get my lock and get them to subscribe. There's, they have free to opt out anytime they want, but we have an opportunity to be the big players in this. You know, years ago I had an email marketing company and I remember this guy who was a superstar in the paper mail direct mail business with someone I admired forever.

Speaker 3:     09:38           I invited him into my office. The guy comes around to the twelfth floor of a of my business, five slash 75 Lexington avenue goes, this whole floor is yours, and he looks at me. I'm like 22 years old. And I go, yeah, this is how we run our business. He goes, what kind of business do you guys run? I know you wanted to hear about me, but what does this say? It's an email marketing business because email marketing built all this, how much revenue you guys do? I said, $35 million. He goes, we totally, totally missed the boat on email. Says, we've been doing so well with paper mail. We never thought to get into email and I knew it was big. I didn't know it was this big. So the same thing's happening here. The big guys and email marketing are going to miss this and new people, new, big players are going to come in and I think that's the power of this.

Speaker 3:     10:25           I love it. I think, uh, for me some of the main things, we're super excited. We were adding a Bot technology to our actually next empty. If it's going to be rolling out here next couple months. It's really one of the main reasons I wanted to have you on the show is to help people understand it's, this isn't. First of all, I kind of addressed the issue as far as is it just a fad or is this something that's here to stay? So it's addressed that one first. Okay. So that's a really good question. The thing that I try to ask myself is when I talked to my friends, do I use chat or email? If I'm using chat more and more, that's an indication of something. If I think about what do I like using more chat apps like I messaged which I use with my wife, like facebook messenger, which I use with some of my customers like slack, which we use with our developers.

Speaker 3:     11:13           If those are the fun ways that I enjoy engaging with people and email is the place I feel like I have to go back, that feeling I have to respect that this is what's in my bones and that this is an indication of the future, but I also want data so I went back to APP Annie App. Annie looks at all the apps that people keep on their phones and what they're most engaged in and I saw that across the board for every age group. People are spending more time in messaging than they are in an email except for people 45 and older. In which case email has a slight advantage but you can see it starting to wear out. So my feeling, my experiences were using chat more. The data's showing people are using chat more, especially younger people are using chat more than email and so we have to, as business people say, are we going to be stuck and say email's the only way to reach people or think you know what?

Speaker 3:     12:06           Email is a good way. It's working, let's not get rid of it, but maybe the future is chat and let's jump on board now. Let's learn it. Let's develop our audience there. That's the future. And so that's what I believe. I think chats the future. I think that's the part I liked the most is the personal aspect and people are always asking, well, as I don't want to get into a situation where people are angry because I'm sending them messages and as a business, how many messages are too many? How do I make it personal style so they still want to receive my messages so they don't unsubscribe for me. What are. What are the some of the tips and tricks that you've found that a business can use to actually still stay relevant and be very authentic and in Messenger orange out? You know, before I answer that, I'm going to ask you about the earphones.

Speaker 3:     12:48           What are you wearing? What is this? Uh, these are my favorites. These are, uh, are click funnels. Earbuds. Actually this is a, this was a gift from Russell to our executive team. And it's authentic. It's authentic. Yeah. It's the actual apple earbuds somehow in red and blue, the click funnels colors. That's correct. And we're going to be a most likely having a special affiliate price going up towards the end of the year where people can win these things were top affiliates. Get to have those ear buds. You get it. You know what? I didn't like my white here, but I love the airpods. I have them right here. They're never more than six feet away from me. I thought I could have them died in different colors afterwards because I don't love how bright they are and they're now becoming like everyone else. You're in San Francisco, but you can't get them died afterwards. There's no price you can pay. You got to do it before and it comes in a nice black box like this.

Speaker 3:     13:43           So here's how to not be annoying. Um, first of all, the truth is a lot of this is still new and we're and we're learning and I have to accept it. If I'm learning at times I'm going to make mistakes and I'm not going to be the best, the best communicator out there. One of the things that held me back in high school was I was afraid to go and ask girls out because what if they, what did they think that asking them out is a little annoying. What if they think, what if I get embarrassed by asking them out and they say no, and so I didn't ask them out and I was really reluctant to do it. So what I'm trying to do as an adult is learned from that and say, I'll take a little bit of a risk and say the wrong things and learn from it because my intentions are good and I'll get better.

Speaker 3:     14:24           So with that in mind, here's what I found. Number one, it used to be that going daily with your messages was the best way to engage people. Because if you skipped a few days, they thought you didn't care, it felt like you disappeared if you sent a message on Monday and Tuesday, but not again until Friday or Saturday, people would think it was spam because they forgot that this is part of the interaction and so we did that. We did daily, daily, daily, daily, and we saw that our response rates are going low. We started checking in with the BOT makers I've invested in. I wish I'd invested in clickfunnels. I invested in a few companies, two of the top companies in the chat space, and I started to learn from what they were doing for big brands for smaller marketers, and what they showed me was the world was shifting to every few days and so now I would say the first day, obviously you send a message right away.

Speaker 3:     15:13           They sign up, they should see a message from you and chat. I'd recommend the next day sending another message to so that there's a little bit of a memory. They just signed up. The next day. They see that you're still reaching them. They know this is a relationship where they expect to get from you, maybe again the day after that, and then ease off, then switched to three days or so between messages. Maybe even as far as a week. Now is this hard and fast rule? No Way. I was sitting in my chat, I'm sitting in my chat bot the other day responding to every single person who engaged with my chaplain. There was this guy from Jordan and saying, how big is your list? He says, a million people. I said, how'd you grow up? He goes, and I can't talk. I don't speak English that well. I can't write English.

Speaker 3:     16:01           So I call him up on facebook messenger because you can actually use books. And I say, how did, how did you do it? What's going on? He chats. He says, I've, I've listened to mixergy forever. I like that you're engaging this way. He goes, I created this quiz. People answer seven questions and then they. And then they get to send the response to the, um, the result of the quiz to their friends to show their friends how smart they are. And in that situation, sending more messages more than more than once a week obviously makes more sense. People are looking for more quizzes, they're looking for more things to share. I've seen the same thing happened with Bible quotes. People Create Bible of the day messages. People create joke of the day and those cases daily, even more than daily. Makes Sense. But for the most part you want to ease off.

Speaker 3:     16:44           And that's one way to not be annoying. I love it. Well, I'm dying to find out some of you started off with some really super crazy hooks on. You're dealing with chats. I've got to find out. You have to tell us what are the stuff you're doing that's totally off the wall chat wise. So I want to show you something that it's not what I'm doing. But um, so the reason I know about this is I invested in a company called assist. And let me see if I can show you what we did there. These guys were one of the first companies to do chatbots. Let me share my screen. Here is my phone. Can you see my phone over here? You of let you know what I'm going to actually put, put it on do not disturb so that I don't accidentally get my wife's messages communicated to everyone who knows why she's going to send out. Um, so I want you to see what's Sephora, what they did for Sephora, because I think the floor is doing something really interesting. So let me bring up the flora.

Speaker 3:     17:46           Now. This goes beyond marketing. This is an insight where the future is going and you can see on Sephora when I started out, they address me real quick for those people who aren't the notes before. Just if there are guiding me and I know it's a forest. Oh, so far as a makeup and beauty brand. So do makeovers, they'll sell you makeup and so on. And so you can see that I can shop different looks, I can book a makeover with them. I could share feedback, I could chat with a live person all within the Chat Bot, right? I just hit the start over button by accident, but here we're going to try on different looks.

Speaker 3:     18:21           So let's suppose that I like this winged liner and red lip. Let's try it on now. My camera comes up immediately. That's a great color on you, Andrew. And notice how I'm going to keep on moving and it will stay there. That's impressive, right? Let's try a different look. See My, my eyes. Your lips aren't on, but your eye. There you go. Oh No. That was a more natural look. You see my lips are. There you go. You're right. That's the natural. Subtle. Okay. Now let's suppose that this is something that I like. I might want to share this with a friend so I could take pictures of this. I can do all kinds of stuff with this. Let's try it. Let's go for this.

Speaker 3:     19:12           Look. Stays there. I can choose who I send this to and now I could pick from all of my friends in here or I could add a few others or I could send it to my story for the day and share it with the world. This is really powerful. This is the future. And now watch when I come back I can actually start buying this. They showed me what I tried on so that I can buy it. Okay. For most businesses, this is a little intense. We don't have to do things to that degree. We just need to say the world is switching to chat. We need to anticipate it and be there and I know you guys are there and so we have to think about not replacing email yet, but if we're communicating with people via email, how do we also add chat? How do we also incorporate chat the apps that they love and we need to think that in the future it's going to be more than email.

Speaker 3:     20:05           It's not going to be a reproduction of email. It's going to allow us to do cool things like this, so imagine if you have someone in your audience who sells a couch to be able to bring up the camera right there in facebook messenger, see their room and add the couch in augmented reality in the room. That's not the future. It's here. I'm just saying for most people it doesn't make sense. For most businesses, for most users, it's a little too advanced. Let's be aware that this is where the world is going though. I love it. That's fantastic. So how did you order the beer? Okay, so the reason that the beer comes into play is because whenever I talk about this, people say, this is just facebook. What happens if. What happens when facebook says no more chat bots? What I'm finding is every chat platform is going to have to have a chat bot and in fact, before I even show you the beer, let me show you why that is important.

Speaker 3:     21:01           So real quick, andrew, if you don't mind explain to people. A lot of times people think of Messenger as the only chat Bot out there, right? Can you kind of explain how the chatbots really working? What's available? Sure. In in chat there, it's a very fragmented world with email, no matter what platform you're using. You could be on hotmail, you could be on Yahoo Mail, you can be on Gmail. If I sent, if I know your email address, I could send a message to it. Chat is little fragmented. I have to know that you, Dave, prefer facebook messenger as a way of communicating and you have to know that I might prefer I message and that's the way that we're communicating with our friends. So how do businesses reach us using the chat apps that we love? Well, the way they do it is with something called a chat Bot.

Speaker 3:     21:45           A Chat Bot is the equivalent at this point of sending out message, sending out email via chat, sending out, just like you would have an email marketing solution for reaching people via email. If you want to reach them via chat, you need a chat Bot and you want to know what platform they're on. Awesome. Okay. So let me show you why chatbots are going to come everywhere. Guys, if this, if you disagree or if you're not following because I'm showing too many different things, let me know. Um, let me know in the chat and I'll keep monitoring it. But here's the thing. This is a standard browser in safari. Let's suppose I wanted to stay at the Marriott. Notice how in the past at the Marriott, this is just me typing it into the search bar in the past, uh, apple used to say, here is a link to the Marriott's website.

Speaker 3:     22:31           Then they got a little smarter than they said, here's the link to the Marriott's website, but you probably want to call them or you want directions. And so they put a little icon for a phone so you can just call them and a little icon for directions so you can get directions if that's what you're looking for. What apple's realized is people don't want to call, they don't want to talk, you know, we can laugh at the future and I do, but the truth is people prefer to chat. So look at what they did. They'd now replaced the phone button with the little chat icon. If you look at it on your screen, do you see that on your screen? That's killer, right? So now if I chat, look at what happened. I actually did chat with them and you could see I chatted and I said, hi, look at the response Mary had sent to me.

Speaker 3:     23:12           Thank you for messaging. Marriott associates are available to respond Monday through Friday, 9:00 AM to 6:00 PM eastern time for immediate for immediate assistance. Call us and they gave me a phone number. So why am I showing you this? We know that an apple knows that consumers prefer to chat with businesses, but when they do, most businesses, even big ones like Mary, I don't have people standing by to chat in real time. Right? So what they need is a little automation in their chat Bot. They need to enable people to say, do you have a room at the Marriott in Los Angeles? And have them say yes, absolutely. And that's where the future is where chat bots will be able to do it. And I believed that the apple is going to enable everyone to carry it, a chat Bot for their platform. They're going to have to have Mary create a chat Bot. This kind of broken experience is not going to survive for long. They know people want to chat. They know that Marriott doesn't have enough people to do it all the time. So that's why I wanted to show you how I bought beer, so now I'm going to bring up beer and show you what that looked like.

Speaker 3:     24:16           This is an actual exchange that I had and I'll read the message to you. Welcome to brew to you. This is a chat bot built on apple today. We, you and I, Dave, even you with all your power, even Russell with all his power, everyone who's listening to us cannot create a chat bot on apple's platform. You could only do it on Facebook Messenger and slack and a few others, but I want you to see that this is coming because assist built this chat Bot. It's already the infrastructure's there. Apple just needs to start giving more and more permission. So again, I'm giving you a glimpse into the future so you could see what the message says. Welcome to brew to you. That's the name of the delivery chat Bot that they created, your automated bread beverage assistant. We're serving until the seventh inning because that's the way the baseball stadiums work. And here's what's on tap. So I hit this little button and I saw what's on Tap Bud Light Miller light, right? I could select it, I don't have to type everything. I could just see it and select what I want including for you dave water.

Speaker 3:     25:21           So what I did was I wanted to be a bit of a jerk instead of tapping and selecting one of those options. I typed in to buds. I wanted to see will they understand the two buds means bud light but a budweiser and they did say to bugs, they spoke right back to me and they said to buds, you got it now type in the section and row and see which I did. And then they said your order is going to be $18 and then you don't see it here because it disappeared. Apple pay comes up and says, here is the credit card you gave apple. Can we use this? I tapped, I paid. We're talking about a minute and this happened and suddenly whoever was sitting at that role, I happen not to be there. It was just a demo and I hope that they're. That they're not non drinkers like you and I didn't, it was introducing something that they didn't want their just sitting there and somebody came over with a real beer and handed it to them. This is the future. This is what we're all going to be able to create. That is crazy. Cool. Right? That is crazy. Cool. So can I have ordered Scotch and since scotch to you know, man, the SCAP, the Scotch Bot needs to be created. You got to get ahold of a cyst. Alright. So as a that's amazing and super, super cool. And we could spend hours just kind of go through other ideas on this. But I wanted to find out a lot of people got concerned that all of a sudden facebook lock things down

Speaker 2:     26:44           a few months ago and we were right in the middle of doing some things with actionetics and d and it kind of impacted us. So why do they shut it down and what's that have to do with the future of what might happen on facebook with chatbots.

Speaker 3:     26:55           See, I was actually really glad they shut it down. Here's why I sold in my chat Bot last week, I followed the rules, Dave. I said, I'm not selling to anyone who didn't interact with my Chat Bot within the last 24 hours because that's the rules. I might. I might talk a good game sometimes, but I'm one of these nerds who has to, if the rules are there, I've got to follow the rules. So I've been following the rules exactly right, and then I see the people create these chatbots that they do nothing but send out deals. They saw the groupon does great. They said, we're going to be the group on of chat and they're sending out just boom, firing off a great deal on a, on a USB hard drive, boom, great deal on a case for your iphone. Boom, great deal. It's just like pounding people with it.

Speaker 3:     27:42           Even when they're not touching the chat bot and I saw that they were making good money and I said, I'm a nerd who follows the rules. Why are these people who don't follow the rules doing better than hand? And then there was something else that was really troubling me. Everything that people say to my chat bot, including the curses, not only do I see it, but I see the person who sends it out. I can see who they're married to. I could see everything. I don't hold it against people they don't know and frankly we all curse is fine. You curse. Not much. I try not don't, so I thought it's kind of interesting that I see all this stuff that's the way the world works in chat and then I see these things like a therapy bought that. The first message a therapy bots said was everything you say to this therapy bought is private and I'm pulling my hair out going, this is.

Speaker 3:     28:38           This is absolutely wrong. Forget minor infractions. Trying to. This is definitely wrong and so all this stuff was going on in the facebook messenger platform. It was super effective so people got away with everything. I said, I'm so glad that facebook is stopping this, checking out to make sure things are legitimate and then bring it back. I mean, you talk about a little bit of regulation, a little bit of looking around and not ruin the platform for all of us, and so they stopped it. They stopped some of the bad actors. They enable this platform to be better for all of us and I think that that's a great way to operate. Even facebook says we're not going to happen. Anything goes platform. Then it shows that this is going to be a place that people can feel safe. I love it.

Speaker 2:     29:21           I think that we felt the same way. I know I was a little frustrated at first for us, but just the idea that it cleaned up the game for everyone I think is again, there's whole bunch of privacy issues and everything else going on legally these days and I think facebook does a great job as far as stepping up to cleaning up the game. So I thought that was awesome.

Speaker 3:     29:36           Can I tell you what I did at the time? I, uh, I called up, uh, one of your competitors. You guys compete, everyone by the way, you compete with ad just like you don't need Andrew Anymore. You don't need Andrew, it's like the next week you are going to have an ad going. You do not need apple. We've got a new phone coming out. So anyway, I compete. I invested in one of your, one of your now maybe competitors because you guys are taking on the world immediately when facebook shut it down, I called them up and I said, how do I put more money in your little startup? I want, I believe in this because I now think because they shut it down, it's going to be an even better platform. So that's how strongly I felt about it. So let me show you something else that they did.

Speaker 3:     30:15           Let's, let's look at one of my box. This is one of the new things that they did that people don't realize. I'm gonna. Share my screen again. I'm glad that you let me do shoot screensharing. Otherwise I'd just be yapping all day. I'm watching it. I'm watching people like Mark Stern. Mark, I'm looking at the screen over here. Thanks for the affection. Uh, thank you. Also Matana. I hope I'm pronouncing your name right. I'm, I'm checking to make sure that I'm not going too far with you guys. So here, this is a standard chat bot. This is mine. I obviously I've been sending them the same message to myself over and over because I wanted to make sure it worked so you can see I sent out my blog post and I have a read button so people can read the blog post and I also have a share button so they could share it.

Speaker 3:     30:55           So there's a little bit of a reality built into the messages that we send out in our chat Bot. Right? Um, so by the way, if you want to, you can see if I hit share, the latest people who I chatted with are all within reach and I could actually hit send to. Let's send it to Rachel now. Rachel's gonna. Get it. Makes Sense. Got It. Okay. So that's how easy virality is within there. But I want to show you something that most marketers are gonna hate, but we should be happy. This exists. You see this little checkbox right here. Let me do that again. Little checkbox right there. I can now turn off messages, I don't like this company so right, because before that wasn't there and it was so frustrating. You get just inundated with some stuff, like how do I get off this list or off this bought and they've quoted it there, but they hit it.

Speaker 3:     31:39           It was harder to spot and what they're doing now is making it easier and easier for people to see. Compare that with expedia. My Assistant Andrea, for some reason she must own shares and expedia. Every time I asked her to book a trip, you're going to see I'm going to come out to see you guys. Where are you in Utah? Uh, we're in Idaho, but we're going to meet you in. You're in Utah, right? So I tell her, can you help me get a trip to Utah? I bet you five minutes after she books, I'm going to get three different expediate information emails and five different subscriptions from them. And I do the same thing. Every time I go in, I hit unsubscribe from each one. It takes me to a landing page that says, give us 10 business days down. Subscribing. I go crazy. So that's the problem with email.

Speaker 3:     32:24           The solution is that anyone can within chat unsubscribing, cancel. Super Cool. I love that. Okay. I've got more data to show, but I want to give you a chance to talk here. I don't want to just keep pounding, you know, I just want to make sure I want to be valued. I want to make sure we're sensitive to your time as well and I've seen the comments are loving this and good back when facebook. And I think that's, that's the whole reason we're doing this. I'm one of the things. So I had you on our podcast, I don't know, probably six months, eight months ago we talking about this whole Bot Academy and I had a couple of guys that actually some of our, even our, our support staff are buying it and people were excited about it. What the heck is Bot Academy? Because at first people thought they're gonna be able to create bots or do things.

Speaker 3:     33:04           So explain kind of what bought academy is why it's important and all that crazy stuff. So as effective as this is, and you and I get it right, because we're in the email space, we're in the subscription space, we understand landing pages, somebody comes to Atlantic page, hits a button, subscribes, we understand that we need to welcome them in a certain way, send a certain sequence of messages. We know that if we bring that into chat world, we're ahead of the game because in the chat world, people don't know this stuff. The problem is when I started investing in this, in these companies, as an angel investor here in San Francisco, I thought everybody got it, and so I would show it to people and they say, this is great, and I go, are you building it? They say, no. I go, why not? They say, wow, I don't know what to say.

Speaker 3:     33:45           I don't know how to create a sequence. I don't know what you mean by sequence. Exactly. So I thought, you know what? Somebody needs to train people, train consultants to build these kinds of experiences for businesses because businesses don't know this stuff. They don't have time for it. They don't want to learn it. They want to run their businesses, they want to sell makeup, they want to sell beer, they don't want to learn drip campaign and landing pages and opt in, and so if autocad. So first I started teaching it to them one on one and introducing them to the software that I was backing and they were building on that software. And then I said, you know, what, we need to place where we can teach it and that's what Bot Academy is. We teach people how to create these sequences, these landing pages, how to get convergence, how to do copywriting, and how to get clients to pay them for it.

Speaker 3:     34:28           And we intentionally are focused on that. How to get people who want to do this for clients, how to get them up and running. I love that. I know that. Uh, it's fun. We rolled out our, what we refer to as our mother funnel and basically changed the whole page to click funnels page now. And on the right hand side, you can select from one of the 10 different industries or niches or verticals that you're in and one of those agencies or freelancers and we're seeing right now, it's probably one of one of our top two or three of those as far as fastest growing segments where people are trying to become an agency, but then all of a sudden they find they're competing with everybody else. I don't know how to, how, how can they really separate themselves from everyone? And it's one of the main reasons I wanted to have you want to talk about, you actually could specialize in bots.

Speaker 3:     35:09           And I'd like to kind of expand on that. Yeah. Um, that's exactly what we're seeing. That there are people who are agencies or have tried the agency thing because they know that it's. If you could get a client to pay, it doesn't cost much to set up an agency. You just have to do good work. And then you can start expanding by hiring a team. The problem is you can be the millionth person selling facebook ad services or websites, services or email services, or you can be one of the handful of people, very small group who say, you know, this whole new chat Bot thing, do you want one? I could set you up with that, and so that's helping people who are already running agencies get more clients or be more valuable to their existing clients and we've seen a lot of good results from people who are already running agencies.

Speaker 3:     35:54           I love it. I know it's for us, again, one of the main reason I wanted to have you on honest, it's actually an opportunity for people to use that as as kind of your lead Gen and officers. They have a chat Bot. The next thing they're going to need is going to be a funnel. They gotta take them someplace and so right up, right, and then we don't separate from email. We don't say no landing page, no nothing. Just say this is what's working. We're going to add chatbots to this, and by the way here, I actually, just for our internal group, I did an interview with this Guy Nick Julia. He's fantastic. He had an agency where he was doing basic copy services, web design, and he said, I'm going to try chatbots. And he started growing. You can see all my typos in here because it's my own person, my own personal notes.

Speaker 3:     36:30           Part one of his clients is a company called completely Keto. He, uh, started working with him. Here's how many subscribers he got for him. 9,000 subscribers. It costs him nine cents to thirty cents per chat Bot subscribers. So that's pretty good. Right? And here's what he sold it. He sold 'em, 211 people are paying for a $165 product around Quito. This is a diet, a, a hundred and 20,000 for a one time thing. $60,000 for recurring. So I'm doing the math as I continue here in my notes to 215. And then book sales is $100,000 in book sales. So a grand total of $315,000 in sales from 9,000 subscribers and it's broken up into the smaller packages that cost 160. Uh, sorry, this is a bigger product, $167. Um, and something as small as book sales. And by the way I'm mentioning the exact name. I don't want to say Nick J or whatever.

Speaker 3:     37:33           You guys should see nick, Julia, if you don't want to build your own chat bot goods, go called Nick Julia. If he can't do it because he's too busy, he'll refer you to one of the other Bot Academy graduates. If, uh, I'm not saying he had some random client, it's completely quito. You guys can actually see them online and see how well they're doing. So the reason I'm saying this is because people like nick who used to do other services are now creating chatbots and getting customers and their customers are getting results because this is so effective. The answer. That's awesome. I love that kind of stuff. So what exactly is bought academy? How do people get involved? All that fun stuff about academy is where we teach people like nick had a great chat bots and how to get clients to pay them to create a chat bot for them. If anyone's interested, they can see it@BardAcademy.com or we created a chatbot just for you guys so you can experience the click funnels chat Bot. All you have to do is go to academy.com/clickfunnels and you will see a book, a Chat Bot we created just for click funnels where you'll see a lot of what we talked about and get to experience. It's one thing for me to say, you can get an email address out. It's super easy. It's another thing for you to go, oh my goodness,

Speaker 2:     38:36           I just press a button. This is the future is amazing. I should copy Andrew. Awesome. So I'm going to a miles if you're walking, listening to put that into the comments so people see that. So it's Bot academy.com forward slash click funnels. Make sure that's there for people who are interested in and taking advantage of that kind of stuff. Um, the other thing I wanted to kind of talk about it here is what's kind of, what's next, where do you see this thing going, how is it evolving and you know, kind of what's the next phase.

Speaker 3:     39:02           The next phase is more chat platforms are going to allow this type of automation and they're all experimenting in their own way. So you're going to see it in what's APP, you're seeing it already in facebook messenger. You'll see it on apples I message but assist, which is a company that I, again, I backed and then they showed me how it's going to work in facebook messenger before it launched and facebook messenger and so on. Uh, they showed me, I messaged before it's on message. They're talking to me about how now they're working with big brands, big hotel brands to create this type of experience in Alexa to create this type of experience in Google home. And what they're doing is they create one product in one chat platform and then they say, now we can easily transfer to the next and the next to the next. And so as you walk around, do you have an Alexa device in your house? I do actually. Oh good. All right, good. So you know it, right? Once you have it in there, you start to use it. My Kid, he's four years old. He starting to demand that Alexa, play the theme from frozen.

Speaker 2:     40:01           I love it. Or Andrew, I know a a question. I always get on this kind of stuff. When someone says, well how hard is this going to be? As I'm kind of seeing in some of the questions coming through on personal message of her saying a actually on personal messages. Say, Dave, is this something that I can actually do or is it going to be take a ton of experience and knowledge as do I have to learn a whole new technology? What? When you look at it Bot Academy, how much tech stuff too they need to be aware of and learn.

Speaker 3:     40:29           I can get anybody and I would challenge you guys if you find in in this group, in the click funnels group, somebody who is completely clueless, I will bet a thousand dollars that within an hour I could get them to build a chat bot. So there's my challenge. If there's someone out there who says I'm the most coolest person, I totally get it. Pick whoever's the clue the person, the least cool person. I totally get it because you know what? When it comes to clothing, I'm the clue. Clue in person to hire a personal shopper to buy this shirt. This is not even that fancy, were all clueless and certain things, so if you find the most coolest person, I guarantee you within an hour they'll have a chat bot and probably what it'll be is 20 minutes to create the Chat Bot. Forty minutes for me to ask them about their earphones in their lives and just super easy to create it. So if you're listening to me, frankly, if you're all familiar with clickfunnels, you're ahead of most people. You can do this in 10, 20 minutes. It's not hard. It's not hard at all.

Speaker 2:     41:24           I love it. So that's bought academy dot Com. Forward Slash clickfunnels. It's in there. Yes. And Click on that and go, go check out what the Andrews built. Andrew. Again, it

Speaker 3:     41:34           is always a party having you on. I look forward to spending more time with you as we are kind of close to wrapping things up. Anything else that you want to share with the community here? Yeah, that don't be like that guy who's super smart, who understood one vehicle, which was paper mail, who was afraid to experiment with email. We know how easy email is, right? Be the person who was willing to experiment. Don't be. In fact, forget about him. Don't be like Andrew in highschool. The 16 year old Andrew was afraid to talk to girls because what if it didn't work out? I got to just gone over and sat next to them and talk to them. Just experiment with it. Sign up to. In fact, if you sign up to my chat Bot, I will start referring you to places where you can create a chat bot created.

Speaker 3:     42:09           It will take you no time at all. You're going to get insight into the future and it'll give you a better life and opportunity to get more clients and more customers and more users. This is, this is the future, if you believe in it, just try it. Like I love going to. I can see that and mandarin at school. I see people already buying it. So this is a great tribute to you and what you created. So that's super cool. I know, uh, one of my buddies, uh, on our support team bought this from you the first time we did it and he loved it. And actually, you know, what's the best thing about having click funnels people in this is he is like doing support for our group. Somebody said, how do I add this to click funnels landing page? And I thought I made it easy and he's creating a separate video shown how to do it. Well. He's a great guy on our team. I'm glad he's working for you on yours. Hopefully. Thank you so much for having me back on. Thank you everyone at click funnels. Really, honestly, I want to help you guys create a chat Bot if you're having trouble. If you're getting stuck, let me know. Thanks again, but we'll talk real soon. Thanks. Bye.

Speaker 4:     43:13           Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few $100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if people would like me to interview more than happy to reach out and have that conversation with you. So again, go to itunes rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

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