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Funnel Hacker Radio

Listen to Funnel Hacker Radio to get actionable advice and incredible insights and secrets of the world’s best internet marketers. They uncover the mysteries of what it really takes to build a sustainable monthly income doing what you love. They reveal how they built an 8 figure business in less than 9 months with physical products being sold through a simple online sales funnel (episode #2). They discuss what is working and not working in their business. They will help you avoid all of the land mines associated with using paid traffic, social media and how to “double over” on your ad spend. How one marketer almost lost everything yet turned it all around into a Million dollar business within 1 year using webinar secrets (episode #3). You will see how a simple online sales funnel software has allowed users to sell over 75 million dollars of information and physical products within 18 months. Your host, Dave Woodward gets these entrepreneurs to “pull back the curtain” to their business and show you everything all in less than 30 minutes. If you are new to online marketing or been doing it for years, their secrets will quickly help you become more successful. Find show notes at http://funnelhackerradio.com/
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Now displaying: April, 2019
Apr 30, 2019

Free hotel trips and thousands of followers are just some of the things Zach Benson specializes in: Instagram and Influencing. With his knowledge and expertise in these two areas he helps big names like Russell Brunson and Gary Vaynerchuck dominate their social media presence. Zach Benson tells Dave today how the Funnel Hacker community can dominate Instagram through simple reposting and crediting. Of course, he also walks you through how to get free hotel rooms as an influencer as a bonus for you guys.

Now about those hashtags, you’re doing them wrong. While it does seem like a no-brainer to jump into where your dream customers are, but not when it’s a red ocean. If you’re an account with only a measly couple thousand or even tens of thousands of followers Instagram isn’t going to put you at the top of lists with other accounts with hundreds of thousands of followers. You have to find out where the niche, blue oceans lie in the niches after all.

When I interviewed Zach, Co-founder of Assistagram.us, he shared with me a hack of finding these niche hashtags. As you’re looking up the hashtags to attach to your posts (and this goes for all platforms) you look up the hashtag that has an average amount of posts. Now it’s not that you’re aiming for the low-hanging fruit here. No, you’re finding the places where people are missing out on.

If you have anymore questions on hashtagging, then you’re in luck. Mr. Benson wrote an article on hashtags for Foundr.com just for you.

"I always tell people to begin with the end in mind. Think about the kind of people that you want to target and get in your funnel."

Some Topics Discussed This Episode:

  • Becoming a Tribe Influencer
  • Zach’s emails to get 5-Star hotels for free
  • Instagram Punishes Automation
  • Engagement Groups, the Pay to Play
  • The Repost Travel Account

"By reposting people’s beautiful content onto your page and giving them credit you can grow your following fast and using these accounts to get free travel like I do."

You might think that simply reposting other people’s content is cheating. In reality though, you’re ahead of the curve. You’re not just simply copying content though and plastering it as your own, you’re creating something that Zach calls Repost Instagram Account.

Important Episode Links:

Assistagram.us
Become a tribe influencer
DotCom Secrets Book

Contact Episode Guest:

Schedule Your Consultation with Zach’s Team!
Connect on Facebook
Follow On Instagram

Apr 23, 2019

We all join CULTures throughout our lives, Apple is a CULTure you’ve undoubtedly heard of. Do you know many people who have a Mac yet don’t have an iPhone? They have RAVING FANS, and if you want to dominate your market you’ll need some raving fans of your own.

"I want you to start thinking about the customer experience, the customer journey. How excited are your customers about working with YOU. What is the pain that you solve?" - Dave Woodward

I for one am in LOVE with the Albert Tennis Shoe. This is weird for me because I am NOT a clothing guy, I simply have little to no connection to what I wear.

My connection to them though is how they’ve developed a cult-like following with still being a relatively small company. They are a great model to emulate.

They do what every great brand needs to: DELIVER ON WHAT THEY PROMISE.

I have yet to find anything as comfortable and functional as this brand of shoes for the same price.

Identify what your CULTure needs and then intentionally deliver.

Some Topics Discussed This Episode:

  • Your RAVING Fans
  • The Everyday CULTures You Are In
  • Investing In Your Current Customers
  • Hooking People Onto Your Value Ladder
  • What Your Cost to KEEP Your Customer?

"Make sure that you treat existing customers the same or even better than new customers." - Keith Cunningham

Don’t treat people like you’re a phone company is all I gotta say.

All they are focused on is getting those new clients to increase their revenue and couldn’t care less if you left. Why should they care? You’ll find nearly the same care in every big name cell provider.

When you think back to your clients’ experience is it similar to this?

Are you just another company trying to make a quick buck or are you a FunnelHacker?

FunnelHackers are a CULTure, and we do NOT look at clients like dollar signs. They are people and, more importantly, people who YOU are able to help.

Important Episode Links:

One Funnel Away Challenge
DotCom Secrets Book

Contact Episode Guest:

Email Dave
Connect on Facebook
Follow On Instagram

Episode Transcript:

00:00     Welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Here's your host Dave Woodward. Come

00:18     back to Funnel hacker radio. I'm actually down in Austin, Texas and right now I have been attending a four day MBA program put on by Keith Cunningham. I was referred to this by, uh, Jerrick Robbins and it's been a crazy, interesting kind of experience going through this. But while I was coming out, I was trying to record some of the ideas and thoughts recently, um, as we kind of transitioned to this next phase, a funnel hacker radio. I want to talk a little bit about culture and soon I'll come back to, I'll do a podcast or two just on the things I've learned from Keith Cunningham, brilliant guy. Do you have an artist? Got His book, uh, take a look at the road, less stupid, but I want to talk to you a little bit about this whole concept of culture. So we're going to be the process of making a transition here in the podcast over the next couple of weeks into this idea of, of really focusing on how do you build a massive following and a culture.

01:15     And for us it's going to be join us on our journey from 70,000 to 100,000 rabid fans or a funnel hackers or buildings, whole culture. For us it's again, it's, it's a journey from 70,000 to 100,000 excited culture of building funnel hackers. So that's our whole focus and I want to make sure you understand some of the things we're going to be going through. But to do that, I need to give you a little bit of backstory, some backstory on some of the different quote unquote cults that I've joined. And the, and I use it because it's more as a, not in a religious standpoint, but more than nice. This whole idea, we talk a lot about culture because if you've read Russell's book about expert secrets, you understand the importance of really building a following that is almost cult like following almost to the point where people will literally follow because they're so excited about it.

02:09     So there's four different ones I want to talk to you about. Um, two I joined a long, long time ago and two I've joined just recently. So the first one I probably joined, Gosh, uh, it's probably been almost 10 years now and that was apple. Apple was by far one of the most exciting companies to follow and look at and to see how they built this crazy business. Most people really thought they were in the business of creating computers. And that's really what they were known for it first. But then Steve jobs had this amazing ability to build more of a marketing company then actual hardware company. And in doing so, he built a marketing company that right now actually doesn't even produce their own products. They actually outsource all their products, but because of the marketing company they built and because of the passion that exists among anybody who follows in apples footsteps or buys their products, you literally find everybody else trying to compete with apple and the PC world.

03:09     You either had a PC or you had a mac and there's, again, I'm going to Austin, Dell's capitol here, Delis in round rock, just you know, 30 minutes up the road from me, but no one really thinks of, well, do you have a Dell? No, you just have a PC, but do you have a Mac? And as soon as you say a Mac, everybody knows. I love watching in our inner circle or too comical Beck's coaching program or even at funnel hacking live anywhere. I go these days and you see people taking out their computers. All I see are apple lights. That's all I see. Rarely ever do. I see a PC these days and it's just, it's mind blowing to me. You see the same thing right now where all the other phone companies are trying to compete against and iPhone and they've built this following where it doesn't necessarily have to be the very best product, but what it has to be is something that someone connects with somewhere.

04:00     They say, you know, I am like this group. I like what they stand for. I like what they represent. I like what they do. I like the innovation. I like the creativity. I like the graph, whatever it might be. For me, as far as apple, one of the main things I love about it is how seamlessly everything always works together. I have an iPhone, I have an Ipad, I have an Imac. I everything. It's uh, I've become this, I junkie and again, it started with just one product, but because they did such an amazing job at customer service, again, you go into the apple store and you go to and meet with the digime genius bar and not necessarily ever behind. There's a genius, but there is so helpful. They're so aware of the customer journey, the customer experience. When you buy something, literally the person who you meet right there, they have the product brought out to them and you purchase on the spot.

04:48     I don't have to go stand in line or anything else. They understand the customer journey. More importantly, the customer journey that I want, the experience that I want to have. They've already, they've already gone through. They understand what I want and because of that I literally will say no to a whole bunch of other things. I will drive further just so I get to an apple store. So apple is one of the main, uh, quote unquote cult like businesses that I'd been following and I actually participate in. Another one is jeep. I've been married now 25 years. We're going into our 26th year. And my very first introduction to my wife when we got married was her dad and her dad has been, I think his dad is for her whole life, has always had a jeep, whether it was a jeep, grand, Cherokee, jeep wrangler, whatever it might be.

05:33     I remember Libby would, I think it was in the first couple of months and we got married, he always had a jeep wrangler, but his wife, my mother in law, got a brand new grand Cherokee and I remember getting in that, oh my gosh, it was the smell of this genuine leather seats and it was almost like a pillow top seat back then when you sat in it and you just felt this luxurious experience in a jeep. And I thought, oh my gosh, they totally up their game. And then later that day we hop into chucks jeep and it's, it's the smell of gasoline. It's the smell of the experience of a four wheeling a ride. That was definitely not the most luxurious comfortable ride, but it was everything that a jeep represented and I, when my boys got to be 16 the first car I decided to buy it for them was a jeep.

06:24     And if you get to know anyone in the jeep culture, one of the things you'll know is the jeep wave where if you, and it typically is, it's more so with the wranglers than it is with the Grand Cherokees or anything else. But anybody's got a wrangler, you will find that they understand the jeep wave. And my son Christian is, he's so funny with it because if I, it's not one of these obnoxious waves where he's like, Hey, are you doing trying to get their attention now it's the subtle, my hand is over the top of the steering wheel and my fingers just come up just enough to say, hey, I see you. You got the same thing I got were good. And it's this whole jeep like culture. So now all of my boys have this passion for jeeps. Uh, it started with their father in law.

07:07     I brought chair on the, into it when he got his first car and then Parker and now Christian and Jackson soon to follow. But it's been fun because all of them understand the jeep wave they all in. And, uh, my youngest son, Jackson, his buddy just got a jeep wrangler, an older one. And it's just, I mean, there's a terminology, there's a vocabulary. Everything's behind this. My only reason I mentioned this is when you start looking at products and you start looking at building a culture, you've got, there is, there's a vocabulary behind it. It's not a common with the jeep. It's almost this secret handshake, Secret Shea, uh, wave, whatever it might be. And the amazing thing is as you start talking to people, you very, very quickly can identify whether they are part of it, the group or if they're not. Um, the thing I expect the, so those are the two that I've been a part of for awhile while the s now the two that I've just recently joined has been, it's been an interesting experience joining them.

08:05     So the first one is all birds and these are tennis shoes that again, they are super, super comfortable. But the crazy thing about it is I didn't realize how many people had them. And the very first person who introduced him to me, uh, was our co founder. Good friend Todd Dickerson. And whenever Todd travels, I've never seen anybody Todd liberal leave Atlanta. He'll come to Boise for a week with just a backpack. I'm like, what are all of your clothes? He goes, I got him on my backpack. And I'm like, how in the world? And again, Todd is super simple. It's always so funny. He reminds me so much of almost a Steve job mentality. Black shirts, liking or jeans and then Albert's, that's what he wears and wears it all the time. And so I was talking about this whole Albert things. Oh my gosh, these are the most comfortable shoes.

08:55     They're super lightweight and goes through all this different stuff. It says, the part I love the most about them is if they get dirty, I let me just throw in the wash and they're brand new spanking clean, it goes. So it's, they're easy to travel with them and I'm like, really? So I didn't think much about it. And then I'm just going through Instagram and all of sudden Allbirds came up. I thought, you know, I'm going to go ahead and try this. So I bought a pair of Allbirds and they came in. The cool thing is when they come in a box, you opened this box up and inside. I mean they are positioned perfectly in the box for shipping and for travel, so they don't move around. They have the little cardboard wedge that is there, and then the shoes are basically side by side.

09:31     And when you inside, where the tongue area is is you pull this out, it's basically a smiling bird looking at you and in on cardboard. And each one of them has it. You put them on and they instantly fit. They're the softest shoot, the they mold to your feet. They're just amazing shoes. So I warm looming for the first day. I walk into the office and all of a sudden I see John Parks has a pair. Jamie Smith has a pair of Clayton Fletcher has a pair. I'm like, you guys got to be good. And then I sit, they saw mine and they were like, oh my gosh, you're to love. And they'd go on and on and on about this crazy, amazing experience that they've had. And I'm like, I didn't ask for it, but I'm literally getting testimonials thrown at me by their, by the consumer here.

10:15     And I'm thinking, how do you build a product that is that good? Literally, I've never seen it advertised on TV. The only place I've ever seen it advertised as Instagram. And then all of a sudden I come home and my son Chandler is like, oh my Gosh Dad, those look like the most comfortable shoes in the world. I'm like, dude, they totally are. We have to wear the same size. I said, go ahead and try them on. He puts them on and Lilly while he has him on, he goes and he goes online and buys a pair and then I'm like, that is crazy. So I go back to the office two days later and while on there John's got a different pair on. I'm like, John, how many pairs of these do you have? He goes, I don't think I got three or four. I'm like, seriously?

10:54     So I went in my office and I bought another pair. And again, I'm not traveling with them out here in Austin. They literally are some of the most comfortable shoes, most versatile shoes. They're super lightweight and you literally, they're dirt whenever they get dree Louie just throw them in the wash through the most easy, comfortable and easy to take care of. Shoot you'll ever find. And there were like 100 bucks, 95 bucks I think is what it is. And so John then goes on to tell me about his wife Vanessa. She has a pair and I'm literally getting pitched by all of my friends who are wearing them about how awesome these shoes are. I've had a ton of shoes my lifetime. No one has ever pitched me on their shoes like I got pitched on Allbirds because of the culture and because of this great product.

11:36     And so as you start thinking about, as I look at trying to get to 100,000 colt, like excited, passionate funnel hackers, I'm right now out here, Austin, think of what do we need to do? What can, what more can we do? How can I enhance the customer journey? What types of things can I add to the customer experience that people are so excited that literally started talking to anybody. Everybody they know because they're having such an amazing experience. So that's the third soil. It was, first of all, it was jeep, then it was apple, then it was all birds. The fourth one happened just last week. So while we were out, I think we're actually at funnel hacking live. Um, my youngest son wasn't with us, but ends up totaling my, my car. I've had this car literally, so it was a, it was a 2002 Lexus es three black convertible I, and it was, you know, 240,000 miles on this thing.

12:31     But it still looked in great shape primarily because it been wrecked by a couple of my other boys. He didn't pay and I'm like, okay, you know, I'm not good with young teenage boy drivers. I'm just not going to get a new car. And I, I think my wife has had four different SUVs during their period of time. I've had this, we've had, I think I bought, we summed up, it was like I've bought like eight or nine cars for my, my family during the period of time that I've had this one Lexus. So anyways, but tat the Lexus is totaled and I'm sitting there going, oh my gosh, what am I going to get? A, you have to understand that I don't, I don't dry. I mean I am literally maybe a mile, two miles at most from my house to our office. And so while I'm there, I'm thinking I don't need a car.

13:12     I don't want to spend hundreds of thousands of dollars on a car on this exotic car. I've played that whole exotic car game. I love it. I, I'm a car guy at heart. I love him and everything else, but I'm like, I just, it just doesn't make any sense. I can't logically justify this even though I'd love to. So I started thinking, well, maybe I just find that a used Maserati. I love Maserati. The one I really wanted, the Aston Martin, I've driven the Ferrari's and I'm like, what am I doing? So I thought, all right, let me just go onto lease trader because I don't want to get my youngest son Jackson is going back and forth whether or not he wants the jeep or if he wants to get a truck. And I'm thinking, well, if he's gonna get a truck, I'm going to keep the jeep. And as I'm going back and forth through this, I thought, you know, if I'm going to get a car menial, just least one, but I don't want to at least for the next three years.

13:54     So I went to lease trader, at least trader.com is a site where you can literally go and buy people out of the end of their lease. So if someone's trying to get out of a lease for whatever reason, you can literally get like the last six months or year or whatever it might be. So I start going through and looking at different cars. All of a sudden I come across a Tesla and I'm like, you know what? I've always loved Elon Musk and what he's done with Tesla and all this kind of stuff like that. Maybe I'll take a look at Tesla will. All of a sudden this one pops up and it's like 620 bucks for the next $14 or 14 months and I'm like, oh, that's a no brainer. So I contact the guy is like I, he was, he didn't get back to me for a week or so.

14:35     I kept following up with them. I finally get in touch with them. He goes, Dave, I've been out of town, I've been traveling. I just got back in town. He says, there's a couple of other people who want the car. I said, listen, what's it going to take me to just to to take this car off the market? He goes, well, do you want to put some money? I said, sure. So I'd pay out 500 bucks and he instantly takes it off the market. So now I'm sitting there going, now I've got to go through all the transfer. And Tesla is just a unique experience when all of a sudden you start working with Tesla with least trader use. Usually you just buy out the lease or you just, you quickly get a different financing company. Tesla will only allow Tesla to finance Tesla cars.

15:11     So in doing this, I have to work through, test the financial and I think get assigned a person and I'm like, wow, that's a unique experience. So my person through this whole process is Erica. And so both, uh, the guy buying the car with his name is Wayne, my, and this lady's name is Erica. So Erica is dealing personally with Wayne and I on this transaction. And I'm like, that is a really super cool experience. So we go through this and it takes a couple of weeks and all of a sudden I'm a head now for spring break, I'm going to be gone and the car's going to be delivered. So I'm coordinating with the, uh, with the delivery company and everything else. And so when the car, as I'm doing all the coordination, I thought, you're not going to go to the hole, this Wayne Guy and make sure everything's going to be okay.

16:00     When there's a transportation company picks it up. He's out in New York. I'm an Idaho and I call Wayne as weird, literally driving from Boise, uh, down to Moab, Utah for spring break. And I, this is the first time I've really had much of a conversation with him and I'm driving thing. I've got plenty of windshield time. Let's just see what's going to happen in this conversation. So I start talking to Wayne. This is the guy who was selling me the least, and I'm thinking he must be in, you know, maybe financial hard times. He's got, you know, I don't know what typically, why would you get out of a lease unless you had to type of deal is, at least that's my thought process going into this phone call. So I start talking to them and I'm like, so why don't you tell me why?

16:43     Why did you decide to get out of the Tesla and you know, what are you going to get next? He goes, Oh, oh, I'm sorry. I thought I explained all that to you. He goes, I go, hi. He goes, Oh man, is this your first Tesla? And I'm like, yeah, it is. He goes, oh, I'm so excited. You're going to have the most amazing experience. You could even imagine this. You will literally be a Tesla fan from here on. You will only have Teslas. I'm like, I don't even know this guy is, and I've never met him. We're just having a conversation with the phone and he's like, I'm like, what do you mean? He goes, well, I, I thought I explained to you what I was doing. He goes, he goes, no. I said, I have no idea what you know, what are you doing?

17:19     He goes, well, I bought another Tesla. I'm like, you're leasing this Tesla so you're getting out of this lease for another one. He goes, yeah, this is X. My 14th Tesla. I'm like, 14th Tesla goes, well, that's between me and my wife and my three kids. I'm like, are you kidding me? He goes, no. You have to understand this is the most amazing driving experience you can even imagine. He says for one, yes, it's a super fast car and they're super sleek. The body style is amazing. The lines are awesome, but when you start working with Tesla, you now you're part of the family. And so welcome to the Tesla family. I'm like, who is this guy? And my wife's going, who are you talking to you as we're driving down to Moab and we literally have a conversation for the next 20 to 30 minutes about how awesome Tesla is.

18:08     This guy happens to own a, uh, a co the remodel, high end kitchens and he has a cooking studio and teach people how to cook. And so one of the things he's, he, because he is in love with Tesla, he's now started talking to test and they actually have Tesla driving days where they all will come together and they will all go on a drive together or they will all meet for wine and cheese. And that's one of the things he sponsors. So the people up in the New York area all come to Wayne's business on a regular, on a quarterly basis or semiannual basis for wine and cheese. And they just had this and all of a sudden we start having this crazy conversation about the car and how amazing the cars, but more importantly about the people and about the company. And he goes, Dave, you're going to be like Eric Right now is who's assigned to you for this transaction.

18:59     But as soon as the transaction finishes, you're going going to be assigned to someone else who's your customer service representative and they anytime you need anything at all that. So he contacted, I'm like, really? I've never, he goes, you have to understand Tesla's a publicly traded company because of that, they have quarterly numbers they have to hit. And so I got a call from my person, uh, last month he said, listen, we've got a couple of cars we're trying to clear out of our inventory and stuff. If you'd like, what would you like to buy? Whatever the next car was. And he goes, yeah, I'd love to. So that's why he bought that one. He then goes on to tell me that his wife has the Tesla. So this is the Tesla s his wife has a Tesla x, which is kind of the SUV with the goaling doors that are super, super cool.

19:42     And while we're on the phone he goes, Oh yeah, I forgot to tell you. Um, if you know anybody who wants the ex, I'm selling my wife's ex because of the same situation. So he's buying two brand new Teslas, all because the sales rep, because he has a relationship with them, calls them and offers them a great deal because of this. And so I'm going through this listening and thinking about the impact that the relationship he has with a company to the point where he literally is having the wine and cheese gatherings at his, at his corporate office. He literally is, is going out of his way to make sure that I feel comfortable with his, with the new car I, and so when I get, so the car, when I get back, the is parked in my garage, um, miles was kind enough to actually go and have, so I have the car delivered to the office and miles took it and charges all up.

20:35     And had to sit in my office. And so when I opened up the hood thinking there's an engineer there of which there's not, there's a gift from Wayne and it's this gorgeous s a cutting knife that is a ceramic blade. Everything else just saying, welcome to the family. So you have to say, this is not Tesla, this is a Tesla owner who is welcome me to the test, the family, because he's so excited about it. Then he goes out of his way, own way to provide a gifted to me without testing even known about it. So my only reason I mention this to you is I want you to start thinking about the customer experience, the customer journey. How excited are your customers about working with you? What is, what is the pain that you overcome by? What does the pain that you solve? Is it just something where it's like an aspirin and they're never going to talk to anyone else about it?

21:27     Or is it an experience where they overcame such an amazing pain that all of a sudden they're telling everybody in the world about this crazy product or service or company that you are? Same thing happens as far as when you start looking at other companies and the way in which they interact with you, the customer service. Uh, there's nothing that I, so while we were here in Austin, I had the experience of talking to Keith Cunningham, um, about click funnels, about some things we're doing. And one of the things he was talking about was the importance of, uh, making sure that new customers are, that your existing customers are treated as well as if not even better than new customers. That's not what are you talking about? He goes, well, have you ever had the experience where especially like with mobile phone companies or cable companies or anything else or the satellite dish where they have these great offers for new customers.

22:17     But if you're an existing customer and you call in, you can never get that offer. And you're like, what? Wait. He said, I've been with you and I had this happen with Verizon when I was in California. I was at Verizon for like 15 years. And I remember going in there cause they have this new promotional offer and they said, nope, you can't get that, that new phone at this discounted price. I'm like, wait a second here. I've been with you for 15 years and you're not going to give me a discount on the phone. And Nick, no, no, that's a promotion only for brand new customers. I'm like, that is crazy. And so think about the experience that you're giving to your existing customers. And I was looking as far as you know, what's your cost to acquire a new customer? But more importantly, what is your cost to keep a customer?

22:57     And this is one of the things I'm going to exploring quite a bit over the next couple of months personally with clickfunnels has tried to make sure that we're doing more to keep our existing customers or making sure that we understand the cost to keep a customer in comparison. What's our cost to acquire customer. So, with all that said, pay attention to the companies that you've, that you buy products from. How loyal are you to those companies and why are you so loyal to them? That is, that to me is what branding is all about. It's the reputation that you have with your customers and how much they're willing to talk and they'll crazy ranting and raving about you to someone they don't even know. So with that hope that makes sense to you guys. More importantly, I really want to make sure that you guys are having a ton of fun in your own business.

23:39     And for us, one of the ways we're trying to help people get have even greater success with click funnels is draw one funnel a challenge. So if you haven't taken the one funnel away challenge, please go to one funnel away, challenge.com sign up, take the go through that experience and let us know kind of what your feedback is. Um, what we found right now is anyone who goes through that, they become one great fans of click funnels, but more importantly they have amazing success in their own business. And for us, our customer success is the most important thing. So having an amazing day, check out one funnel away. And thanks again for listening. Thanks so much for listening. Another episode of [inaudible] radio. We are about ready though to change some things and I wanted to kind of reach out real quick and let you understand some things you're going to see happening real quick here.

24:22     Uh, probably about the middle of April, 2019 we're asking me changing the kind of, the format in this and really the purpose of this podcast. So up to this point, I've been doing a lot of, spend a lot of time interviewing some of our funnel hackers and things that I tell them their stories. We're gonna continue to do that, but we're going to add in a new little twist. Currently right now, as of today, we are just under 78,000 customers currently using click funnels. And what we thought is why not have you guys come join us on the journey to create a culture of 100,000 rabid, excited funnel hackers. So what I'd like to do is just invite your lawn, continue to, you've got mind rate, review the podcast, let us know of, uh, other people, even possibly outside of our funnel hacker community you'd like just to bring in interview and really want to make sure that you understand the purpose of this podcast is to help you in building your culture and building your community, your tribe, and really helping you understand what it takes to build a community of its super, super excited, passionate customers who rave about your service.

25:27     More importantly, they, they spend time talking about it, referring clients to you. So what that said, join us as we hit our journey to over a hundred thousand customers. We're going to try to get this done before the end of 2019. So thanks so much for listing rate and review this and enjoy the journey.

Apr 9, 2019

Do you struggle with creating your “mass movement”? How about optimizing your sales teams? Well Dan used these tactics to not create a 1.4 million person following on Social Media and get an 8-Figure Award. From using these tactics and strategies, like utilizing the 72-Hour Rule to optimize your sales team, you’ll be able to increase the connection with your following and the reach of your following as well.

"I’m not talking about anything slick or slimy because those things don’t work when it comes to high ticket sales. I’m talking about listening to people’s needs, asking questions, having the deep connection"

Some Topics Discussed This Episode:

  • How Don Lok Grew a 1.4 Million Person Culture
  • When Your Followers are Making 6 Figures You Are Positioned to Make 7 Figures
  • Want More Engagement? Engage More. You’re Never Too Big
  • Closers.com, The Tinder of Outsourcing
  • Dan’s Secrets to Optimizing Sales Teams
  • Utilize the 72-Hour Rule
  • Why You’re Leaving Free Money on the Table

"This is the branding aspect that people have to understand. It’s not always about ugly sells, it’s like yeaaah but you need a bran. ClickFunnels is a brand, Russell Brunson is a brand"

Important Episode Links:

Closers.com

Preorder Dan’s New Book Unlock It Here

"The Minute I feel that ‘Oh I’m too big, I don’t need to look at the numbers’ That’s when you lose touch with your students and with your fans."

Episode Transcript:

00:00                                     Welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Here's your host Dave Woodward.

00:17                                     Well, hey everybody, I am so excited to welcome you to the new click funnels funnel hacker radio. We actually had a cohost with me. I'm going to be interviewing him, but he's going to be interviewing you.

00:25                                     Let's ride this out. Text new cohost. Do you go?

00:30                                     Is Mister Dan Lok the one and only this guy's been, I think you've got 15 books now. Unlock it is the newest one. Is that right?

00:36                                     Yes, and I'm lucky book published by force book is my latest news. Latest book, the saying, you know what Dave, since last book that I had 10 years ago, I said to myself, I ain't been writing another book. You know like every time you write a book is like a lease, like birthing a child here. And I said no more, no more. And then you know what? He's in the last one. This is the last one that I'm not doing it.

00:57                                     Yeah, I've heard Russell say that too. But he's a, you've given birth to 15 books. That's crazy. Oh my gosh. Well, Dan also has never an inner circle. He's one of our eight figure ward winners. He had two comma club within literally like six, eight months and within the year was eight figure ward winter. Dan Is, it is such an idol on an icon and I, I hope everyone has, you guys have the opportunity to listen and you follow him. Uh, I think you have what, over 1.4 million subscribers on youtube, 2 billion hours of video. I mean, you're like the real deal and it's so, it's such an honor to have you, I'm so excited.

01:31                                     We should appreciate that. And you know, Dave, you know, we connect multiple times at, at live event at the funnel hacking live, but I'm, I'm just happy, but they'll be connect. Uh, we have conversations and look for adding value to any funnel hackers out there. Right?

01:43                                     Oh, I love it. Well, Danny, one of the things I'm so excited about is we're in the process right now of kind of changing the direction of our podcast where we're helping people really understand the importance of building a community. So we were right today actually we hit 80,000 current customers inside of click funnels. Our goal here is to get to 100,000 of rabid fans by the end of the year and we're trying to take people on this journey. You, it's the coolest thing you made mention, you know, we've seen each other a bunch of live events. Anytime I'm at a live event, you are surrounded by literally hundreds of people and because of all the value add, but if you don't mind, if you could kind of share with people kind of your journey so far, how have you gotten to a point where people literally just flocked and are sitting listening to every single word you say? How do you build such a rabid following? I mean 1.4 million people on Youtube is not an easy thing to do.

Apr 4, 2019

During family vacation to Moab, UT for Spring Break, Dave sits down with his son Chandler to talk about the importance of publishing and how content reflects and creates belief.

"Whoever controls content, controls belief"

Some Topics Discussed This Episode:

  • Content Reflects and Creates Your Beliefs
  • Your childhood content WAS your Role Model
  • The Importance of Publishing
  • 30 Days of Funnels Content - One Funnel Away Challenge
  • What is your content inventory?

"The content you personally control, determines the beliefs you currently have"

Important Episode Links:

One Funnel Away Challenge
DotCom Secrets Book

Episode Transcript:

Speaker 1:           Welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results.

Speaker 2:           Here is your host, Dave Woodward. Hey Every welcome back to funnel hacker radio. This is going to be kind of a crazy episode. I am literally in my sister's House in Utah with my son Chandler. It's early in the morning. Everyone else's sound asleep. We're just coming back from spring break. We've been down in Moab, Utah, uh, literally enjoying the beautiful surroundings of Moab and arches and uh, just spent a couple of days down there on razors, driving all over the crazy rocks, hiking, mountain bike riding Can's back of superstore because got beat up yesterday and I'm just sore because I'm not a shape. But anyways. Well we thought his mood actually, oh, Shannon brought this up to me that week and a half ago and I've been thinking about all weekend. You know what, I need to do a podcast about this. So the topic we want to talk about is how do you actually control belief? Now there's a couple of different ideas and theories behind this, but I think Chandler said it best. A laughter, listen to podcasts from Stevens. All right.

Speaker 3:           Yeah. Yeah. So Steven was talking about it and um, after reading this book called, uh, from Ryan holiday, it talks about this concept of um, whoever controls content controls belief. And one of my favorite ways to think about that is, uh, and he actually mentioned it as well as, as both being religious people and uh, actually going out and like we actually went out and actually, so I spent two years serving a mission for my church. And on that mission we, we taught people, taught people, and those entities see people who would believe we're the ones who are consuming the content. And you think of anyone who goes into disbelief. I think any religion, think of anything you're doing, it's because you're not consuming that content. You're not consuming that thinks. And so when we thought a lot about this podcast was talking about exactly like how do you control belief in people. And actually I was thinking this is a super cool as well, is when you were, um, I had a chance to go and actually look at your, um, the legendary marketers you put together and everything you are putting together a was people will these super famous people 10 years ago and it's engineers go back and actually study these out again and she didn't see who's actually still publishing is the ones who were actually still relevant to.

Speaker 2:           Oh my gosh. It's so funny. Mixed it. I actually had that same conversation with Russell. Um, so let's kind of to, I'm going to talk to real quick guys about this whole idea of the importance of the content. You personally control determines the beliefs that you currently have. So right now, do you think of the people you associate with, the people who you're talking to, the people who, whose books you're reading and people's podcast, you're listening to adventure, attending, all of those things, who's ever content you're consuming is literally whose belief system you're going to essentially adapt. And I think it's important that you become super pretty kind of judgemental about who it is you're actually the content you consume because whoever's content you consume is exactly whose, whose beliefs you eventually will adapt. I getting Chandler is talking about from a religious standpoint, I don't care what your religious background is, but if you take a look at anybody, any religion who has his scriptural content, if you start consuming that content and you start adapting and starting using it, starting to apply in

Apr 2, 2019

Why Dave Decided to talk to Amy Stefanik:

“I never knew how to explain what my husband did for work.” For years this was Amy’s thought process until she decided she needed to change her perspective if she wanted to save her marriage. However, their marriage wouldn’t have been salvaged if BOTH of them didn’t take the time to understand the other. That’s just what Amy is here to help you understand, how you and your significant other can reach a mutual understanding in all things entrepreneurial. Always remember to share your vision with your audience but don’t you ever forget to share it with your spouse.

Tips and Tricks for You and Your Business:

(2:08) The Unconventional, Non-Secure Life and Then Back to Security and Conventional

(4:26) A Common Crossroads: Divorce or Understanding

(5:23) There Isn’t Anything for the Wife of the Entrepreneur’s Wife in the Market?

(6:18) “How Do I Explain What My Dad Does?”

(8:16) The Key to Entrepreneurial Relationships is the Understanding On BOTH Ends

(11:30) You’re Buying Her Flowers...She Hates Flowers

(13:56) Do You Know the Personality Type of of Your Spouse?

(14:59) HALT, Not the Time for Conversations

(17:20) You Are Forcing Others to Live By Your Self-Written Rulebook

(19:14) Channeling Your Entrepreneurial Zeal Into Your Relationships

(22:04) Do You Know What Success Means to You Personally?

Quotable Moments:

(5:02) “I made the decision when we came back together that I was going to know what this business was, because anytime somebody asked what my husband did I wouldn’t know what to say…”

(8:34) “Really I just think it’s the knowledge behind the communication. I believe that knowledge really isn’t more important than communication because if you don’t know how to communicate with your partner then you’re not going to be heard.”

(15:54) “He can’t do these things for me, I have to create this for myself. And then you’re two individuals standing right beside yourself not leaning against each other.”

Other Tidbits:

This is the book the ClickFunnels team have all been reading recently “Extreme Ownership” By Jocko Willink

Important Episode Links:

The Entrepreneur’s Wife Book
TheEntrepreneursWife.com

One Funnel Away Challenge
DotCom Secrets Book
Email Dave
Connect on Facebook
Follow On Instagram

Episode Transcript:

Speaker 1:     00:00         Welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Here's your host, Dave Woodward. Everybody, welcome back to [inaudible]

Speaker 2:     00:18         Funnel Hacker radio. This is going to be a lot of fun. I've got a dear friend of mine on the show today and I want to introduce you to, and this is Amy's Stefanic. Amy, welcome to show. Thank you for having me today. I'm so excited about it. We met down at the shipoffers dinner with the you and your husband mapped a doubt of T&C. Yeah. And it was great seeing him like that. You were kind enough to send me your book, the Entrepreneur's wife. So for those guys who don't have the book, first of all, go get the book. Entrepreneurswife.com. Uh, we're gonna be talking a lot about this. It's been a fun journey and I'm so excited. Uh, recently I did a couple of podcasts with my wife on this, on funnel hacker radio. So this is kind of a followup to that, but a little background on Amy.

Speaker 2:     00:55         Yeah. She's a wife. Three kids. Yeah. Three his mother published author Speaker along with her husband Matt. Uh, they'd been basically riding this whole entrepreneur rollercoaster. I love the way you kind of put that. Uh, she's the creator of the Entrepreneurs wife. And really I think the part I'm most excited about is your desire really kind of to help people understand this idea of this whole one shared vision. Yeah. And I think that's the part that's really tough for a lot of people. I know for my wife, we'd been married 25 years as of last November. It's been a fun roller coaster. There's ups and downs of any marriage, but when you add the entrepreneurial type of life to it, it, it changes things. And as I was talking to you about down in San Diego, my daughter in law, Fran, so my oldest son Chandler is 23, got married last year to Fran.

Speaker 2:     01:43         She's from Chile and it's been kind of, it's been interesting getting to know her. And, uh, when she, she grew up, her mom basically, I guess you would say it was an entrepreneur, but her whole view of this whole entrepreneurial thing was every entrepreneur was broke and he didn't have any concept of a wealthy entrepreneur. And so when she met my son who was really trying to go after the whole entrepreneurial thing, her whole thing was, no, no, you have to stay in college. You have to get a degree. And her getting her degree was real important. So she got that and then she got introduced to this whole entrepreneurial life. She followed you and she's like, oh my gosh, I got to figure out more about this. So with all that said, I want to kind of dive into your views on this whole entrepreneurial journey and really what you've created, this whole movement behind the entrepreneur's wife.

Speaker 1:     02:35         Yeah, I know. I mean, I feel it was my husband Matt for 17 years. Um, I was kind of the same line as your daughter in law. When I first started, you know, when I first met Matt, he was talking about, yeah, well, you know, dropping out of college and you know, going the entrepreneur route. And I was like, well, I just met the guy and I was like, Gosh, it's very interesting. Like, how are you going to get paid? Like, how are you going to make a paycheck? They didn't understand. I'm like, what's, you know, but I was interested, it was interesting to me that someone was going to create something out of nothing and that, you know, I didn't come from that background. My Dad, you know, worked, my mom stayed home. I have six brothers and sisters. Like it was very conventional and um, and it was just intriguing to me that he was going to create his own path.

Speaker 1:     03:18         And so, uh, you know, we got together, we got, you know, and got married and stuff. And at first we were in the real estate game and we were killing it as young, early twenties, like killing the real estate game. It was amazing. I'm like, entrepreneurship is amazing. It's the best thing ever. Well then the real estate market crashed and we lost everything. Three houses, two cars. I mean we had to sell everything. It was the worst one of the worst moments of our lives. And I'm like, I hate entrepreneurship. It's the worst thing ever. And so the, the journey from that depth and then climbing back out and that becoming super successful in internet marketing, um, I went at that moment of that debt and got a job in corporate America and the climb the corporate ladder went from receptionist to director of the risk department and just really created a safety net.

Speaker 1:     04:15         That's what that was my like, I'm never going to fall this heart again. This sucks. I'm not doing it again. And so I kind of stepped away from the dream and um, created this safety net and I thought that I was doing good, right? But now looking back, hindsight is hindsight. I wish I would've done things a little differently. And so, you know, climbing out of that hole on creating the safety net and going through the ups and downs, the ebbs and flows of marriage and business. You know, we came to a crossroads where Matt and I were facing divorce. I mean we were just like, we were on separate paths. We just, you know, I was a corporate girl that had this box that I wanted us to live in and he was the hot air balloon that wanted to fly and was just like, like, don't hold me down.

Speaker 1:     04:59         And I'm like, you know, we just kind of started to go our separate ways. And so we've looked over the cliff of divorced, we separated and then we decided, you know what, that's, this is not what we want this, you know, we've always been in this together. You know, we had a college of divine intervention and we came back together, but I made a decision. We came back together that I was going to know what this business was because for my entire life, if someone said, what does your husband do? I had no idea. I would be like, he sits in front of the computer, like I don't really know. And so I was like, I have to know I want to go all in. So I do both feet and I learned the business like it was my own and I started working the back end of the business.

Speaker 1:     05:44         I wanted to know everything about it, started going to events with Matt and speaking to other entrepreneurs and they were like, you have to talk to my wife. Like please, if you would just talk to her, she would understand that because for so many years I felt like I was on an island. No one understood me. I had my, he should crew. So everybody telling you what I, what he should be doing and when I should be doing. And I was like, ah. And so when I started going to events I'm like, oh my gosh, my Keeble, there are all these people that totally get me that understand. And so I started looking for something for the entrepreneur spouse. And there was articles here and there and maybe like, you know, a pamphlet, but there was really nothing for the entrepreneur spouse, but we're supposed to buying in 100% with no pushback, but we don't have the tools to that. And so I'm like, okay, I'm going to create this platform. And that's where the entrepreneurs, why see you?

Speaker 2:     06:34         I love it. I think it's been one of those things for me is I've taken a look. Um, I, Gosh, I'm sure my wife and my kids would probably felt the same thing as far as, gosh, what in the world is, how do you explain what my dad does? And I've, I've gone through a lot of different careers, uh, prior to click funnels. Like, Gosh, I've had, I've been involved in financial services, has been involved in tons in the real estate mortgage industries. Uh, on a side note, I just had fun flipping cars and went, you know, hundreds and hundreds of houses and hundreds of cars and I'm sure my neighbors thought I was a drug dealer with all the cars and things moving up. And in my kids are like, how do you explain what my dad does? And so I think that, um, as you, as you've had the opportunity of talking with other spouses, and I, I, I know you focused primarily on the entrepreneur's wife, but I see there's also the entrepreneur's husband these these days that, yeah. And so it kind of goes both ways. And so as I look at that whole entrepreneurial spouse, what are some of the advice and some of the things that you counsel or you, you provide to them to help them understand this whole crazy entrepreneurial journey?

Speaker 1:     07:37         You know, I started with the entrepreneur's wife because that's what I knew, right? But it's kind of has grown into, you know, entrepreneurs, because if you ask Matt, almost every single event that we go to, I ended up sitting in a corner with an entrepreneur, male, and he's crying, telling me how he wishes relationship would be better and he doesn't know how to relate to her. So the net, so that kind of opened my eyes to realize that it's two fold. It has to come from both sides, right? The entrepreneur wants to understand, doesn't understand why their spouse isn't a hundred percent supportive and then the spouse feels like they're not being heard and they don't have stability. And so on top of that's the common thread between the both. And so, you know, it is, um, it's interesting because a lot of the, if you look at all the entrepreneurial couples that I've spoke to, that I've interviewed, that I've coached and mentored, there's always a fine line of similarity between all of them.

Speaker 1:     08:35         And that is, you know, I want her or him to understand what I'm doing. I want them to be on board. I want them to be supportive, but I don't know how to get them to understand like what I need. There's a breakdown of communication in a way. And really it's just the knowledge behind the communication. I believe that knowledge is more important than communication because if you don't know how to communicate to your partner, then you're not going to be heard. And so it's really like going, it's going through each process and learning their spouse all over again. Like, you know, I use a lot of techniques that are in business. Like what are your, what is your spouse's personality type? Was their love language? You know, what kind of entrepreneur are they? You know, I know that is a rebel. I can't go to Matt and say we need to do this because he will look at me and say we don't need anything.

Speaker 1:     09:24         I know I can't do that. And so I have to know that I have to approach him differently and he knows that I am a rule follower and I like a lot of information. I'm, you know, I always tell them I'm your ride or die. I will go with you. You just have to make me a list so I know what I need to bring and where we're going and what's going to happen. We get there. And so knowing that it makes it easier to say, okay, you're not just being frustrating or a contrarion, this is actually who you are. So let me learn how to communicate with you the way that you are and hold space for that and honor that. And by them doing that, it makes them realize, hey, you know,

Speaker 2:     10:03         it

Speaker 1:     10:04         brings a whole new level of consciousness and understanding to the marriage and the relationship.

Speaker 2:     10:10         I remember years ago we went to Tony Robbins unleash the power within and it was really the first time I got introduced to this whole idea of our six human needs and the idea behind variety and, and stability. And it was, my wife needs that security. She, she longs for that stability. And I am like so far on the opposite as far as variety of like, I want change, I want it. I'm such a risk taker. And it's been interesting as, as we've learned to communicate more effectively through that kind of stuff that I need to always make sure as I'm, as I'm talking with her, that I'm helping her reinforce what is stable. Where is this that I have that I have a plan that it's not completely, I think at times, uh, when we first got married, everything she saw was, I was just, I was literally just going from one thing to another to another and she saw no plan.

Speaker 2:     11:00         She was totally freaked out going maybe, and again I loved your idea as far as the he should type of things. I'm sure, well I've lived and still does, he should do this, he should do that, he should do this. Um, my only reason to stay in that is it provides what I've learned personally I guess through it. And she and I were talking about this just recently was the importance for me to have helping her understand that there is a plan and that every entrepreneur rarely does an entrepreneur really go just off the wall all out, no idea what they're going to do and just try to take that kind of risk. For me, entrepreneurship is just the opposite. It's much more of a very calculated risk. But for a person who doesn't understand the calculations that I'm going through, uh, it seems completely just off the wall.

Speaker 2:     11:43         Crazy. Why in the world would you ever do something like that? And so I'm kind of curious as far as when you start working with people on this communication, how, what are some of the things and the tips that you help? You mentioned knowledge, but a person actually communicate more effectively because I know from myself, Amy's, I ended up getting so far down the road that I almost had to go backwards two or three years to actually get to a point to where it was like, let me give you an, there was no backstory for her. I couldn't just get right in. And so how do you actually, once there's a lot of water under the bridge, how do you that amount and say, okay, let me take a step back and actually repair where we're at.

Speaker 1:     12:23         Yeah, that's a great question because that was Matt Nye. I mean we didn't learn this whole communication knowledge, you know, understanding each other until like five years ago, six years ago and there was a lot of water and the bridge, a lot of bumps and bruises and scrapes and you know, self inflicted wounds and you're just like, okay, you know, how are we going to communicate with each other and not bring up the stuff that, you know, that doesn't need to be in this conversation. And so what we started, we started very simply, we started with the five love languages and we learned each other's love language. Super simple. Everybody talks about it. But it changed our marriage because it opened our eyes to like, hey, you know, there's something here because it all boils down to consideration, right? Are you considered enough to do the things that that your partner needs?

Speaker 1:     13:11         And so it really made us realize, okay, this is, this is why you are the way you are. This is what you need from me. I'm over here buying new stuff and you are, that doesn't mean anything for you. You know? It's like I'm giving you everything and I hear it all the time. I literally hear it all the time. Like I don't understand why she doesn't feel like I love her. I buy her flowers every week. Well, she hates flowers and her love language is words of affirmation. So you're not landing, you know? And so it's,

Speaker 2:     13:40         I'm only laughing because we've had these conversations for my wife. Quality time is like the most important thing in the world for her. And I'm, yeah, Gosh, it's not just quality, but that also means quantity. It's an entrepreneur I don't have anyways, so I'm laughing only because we've had these conversations so many times. And the flowers mean nothing to her. Yeah. Gibson, he's like not, I don't care about that. I'm like, yeah, everything you want.

Speaker 1:     14:04         Yeah. It's crazy. And so, you know, I, we start there and then I, we do the Gretchen Rubin's four tendencies types. And so that, that was big to understand what tendency type. Like how do you respond to expectations, right? When expectations are put on you or you're putting expectations on yourself, how do you respond to those things? And so we really dove into that and there was a lot of research behind it. We researched each other's personality type and that was great. 16 personality types was another one that we, um, that we kind of dove into as well. Pretty, pretty deep. And so with those three steps, by the end of that, you kind of have a, a full rounded circle of love business and tendency, you know, in that little, that little trifecta there. And so you can know, okay, this is who or how I need to love them.

Speaker 1:     14:57         This is how I need to speak to them and this is how they show up in the world. And so how can I talk to them and communicate in a way where I'm not triggering them? Because really that's what it's about, right? And you have a conversation, you say something and you're like, what? Why are you getting so mad? And another tool I use is halt, hungry, angry, lonely, tired. Never have a conversation when you're hungry, angry, lonely or tired. And because those emotions, you will react in a way that you probably typically when it reacts for me, it's hungry. If I'm hungry, I cannot have a civil conversation because I'm just like, I act like a crazy person. And so when you're, when you're reacting from those four places in his, you know, you checked yourself. Like if I'm starting to feel like emotional and I don't know why I check in, I'm like, okay, why am I being triggered here?

Speaker 1:     15:48         And um, it's really a lot of, to be honest, Dave, it's a hundred percent responsibility. And that was the biggest thing with the communication for Matt and I is taking a hundred percent responsibility for how we show up and know that we're responsible for us. Like he can't make me happy, he can't make me feel secure. You can't do these things for me. I have to create this for myself. And then your two individuals standing beside each other and not link lean against each other and you can walk better down the path when you're standing straight. Right.

Speaker 2:     16:23         I think that's for me has been one of the biggest things. Um, you talked about ownership and I think it's the part, uh, extreme ownership is one of the books we've been reading recently. The office again, navy seal Jocko wilnick. Yeah. But I again, I love that idea as far as really taking that ownership and everything you made mention of it. I, I think, uh, too often, again, you kind of get, once you've got a lot of water on the bridge, you kind of assume things just are going to be certain. And, and again you've mentioned as far as that being considerate and I think at times due to assumptions, everything else, you forget how important consideration is for the other person. Yeah, I mean you would never, my wife have joked around about this a touch. It's like you would never talk to your employees or talk to your, your clients the way you're talking to me right now.

Speaker 2:     17:07         And I'm like, I'm so sorry. I just, we've been together so and, and again it's a, I appreciate, she's so kind and she's so sensitive to make sure I understand from a communication standpoint. And it's one of things I'm working out all the time. You're more so these days than ever is the importance of communicating the way that resonates with them. And I think we do it so often in business that it times, I don't think we translate that same need to those, the, we care the most about as far as family loved ones and, and our spouses obviously.

Speaker 1:     17:37         Yeah. And it's funny that you say that because we learned recently about creating a story for each other, right? When you create a story for your spouse of how they've acted in the past and you stick them in that on that page, right? You're like, this is who you are, this is how you show up. If this happens, this is how you're going to rack. But the problem with that is that you don't allow them to change it and evolve and grow themselves because you're, you're holding them to this book and so, and it's the book that you've written for them. And Matt and I heard this, um, we were traveling on a road trip and we looked at each other and I was like, oh my God, I'm never going to be the same. Like that just totally blew my mind because it's so true.

Speaker 1:     18:17         And you don't only do it with your spouse, you do it with your children, you do it with, you know, people that you're around a lot. You, you create a story for them and it's, it's kind of selfish in a way. Cause we were like, this is who you are. This is the book that I've written for you. And there you go. You stay here in this book because this makes me feel comfortable and it's crazy, but it's true. And so what Matt and I joke and say now as you know, if he's like, if he's, or if I'm saying, well this is how you're gonna react, so I don't, he's like, don't stick me in that book. Or you know what I mean? Like get off me. Don't put me in that book. And so it just, it's a reminder of like, okay, let me give you space. You are evolving and changing. You're an individual. You're not just my husband, but it's allowed me to look at him as Matt and not just, you know, Amy's husband.

Speaker 2:     19:00         I love that idea. That's definitely, I wrote that down. That's a, I know I've definitely create a very large book for my wife and a story that I've created for the Chia. I probably need to allow her to rewrite alumni chapters there. So it's a great analogy. I appreciate that. Well, did you take a look at a kind of where you guys are going from now? I know that I've seen, and you've talked a lot about some of the stories and things that have happened in past. What's, what's the new adventure? Where, where are you guys going? What's the next level from the entrepreneur's wife? Where are you going to take this thing?

Speaker 1:     19:31         Yeah. You know, it's crazy because I, the entrepreneur, his wife has always had wills of its own. Every time I say, you know, hold on, let me take a break. I just get pushed forward into something else. And so, you know, it's, what's next for the entrepreneur's wife is I'm doing a lot of masterminds and meet ups and, um, masterclasses and really trying to touch my audience one on one because I think that what we talk about is so personal. You know, everybody wants a solid marriage. And what's crazy is that we put so much emphasis and, and lean so far into the business. And I tell couples all the time, if you just take a portion of that hustle and just move it over to the marriage, it will do, you will thrive. You can have both. And so, you know, that's really where I see the entrepreneur's wife going is just doing, you know, doing more traveling, going and touching my audience and, and sitting down with them and doing, you know, the the masterclasses and doing the masterminds and speaking engagements and really just getting out there, letting people know that I'm not perfect people.

Speaker 1:     20:46         I mean I known for sharing all my dusty corners and all this stuff. I mean poor Matt, he's just like, do you? I'm like, yeah I do because this is good stuff. And so I'm Mike, this is real life. And so to the, uh, to the, the wincing and the holding of the bridge of the nose of my husband or a lot of, of the realness because marriage is difficult and it's not something that, you know, if you've been in it long enough, you know, that hey, you know, it's easy to be kind of self centered when it comes to, you know, your relationship because you, for me, I use the analogy of a, I'm the main actor and everybody else is just extras in my movie. And I have to like correct myself and say, okay, that's not, that's not good. Don't do that. And so that's, that's where I see, that's where, to get back to your question, that's where I see the entrepreneur's wife going. It's just more hands on with my community.

Speaker 2:     21:45         I love it. I think, yeah, I get it's, it's a message that's I think at the time you, and it's fantastic. It's, I'm seeing a lot of it in my own personal life, uh, with my own marriage and also now having a son who's now married and seeing him go down this journey. It's a, it's neat seeing basically a 25 year history and then a brand new marriage at the same time, both being impacted by a desire for a spouse to, to be this entrepreneur to go after it. They have those dreams. So I, I appreciate that a ton. Well, as we kind of get close to wrapping things up, anything else you want to make sure that the audience knows about or any other tips you want to give him?

Speaker 1:     22:19         Um, you know, people always ask me, you know, what do I feel like success is like what are you feel like success means or what it is? And it's a question that comes up a lot when I'm talking to and mentoring my coaching students or even like on podcasts and stuff. And you know, I think that for me as the entrepreneur's wife, I have to remember that success is every day, right? We get so caught up on this entrepreneur's journey at the end of the race, right when I get there, then I can be, then I'll be successful, then I can be happy, then I'll spend more time with you, then I'll spend more time with the kids, then I can take more time off. But what happens is you get there and he turned around and look and you're standing there by herself. And so success is an everyday commitment to your craft, but it's also an everyday commitment to your family and to what is the big picture. And I think that's what we need to focus on as well as the business is what is the big plan for the family. And get everybody involved in it. And then f everybody's working towards that every single day. Then every day is a success and when you get to the, you know, the end of the week, then you had a successful week and so you don't feel like you're constantly chasing something. You feel like you're working towards something.

Speaker 2:     23:35         Oh I love it. Well Amy, thank you so much. I know soon, I guess Matt will be creating a book called the entrepreneur's husband since you're up next, next, next chapter here. He teases me all the time cause I'll be, it's like nine o'clock at night. I'm like, I just gotta finish this email and he was like, how the tables have turned. I'm like, Amy, thank you so much. I appreciate it. It's a great senior and I'm sure we'll talk to you real soon.

Speaker 3:     24:00         Yes, talk soon. Bye. Thanks so much for listening to another episode of [inaudible] radio. We are about ready though to chase and things and I wanted to kind of reach out real quick and they send us out some things you're going to see happening real quick here. Uh, probably about the middle of April, 2019 we're asking me changing the kind of, the format and really the purpose of this podcast. So up to this point, I've been doing a lot of, spend a lot of time interviewing some of our funnel hackers and things and telling their stories. We're gonna continue to do that, but we're going to add in a new little twist. Currently right now as of today, we are just under 78,000 customers currently using click funnels. And what we thought is why not have you guys come join us on the journey to create a culture of 100,000 rabid, excited funnel hackers.

Speaker 3:     24:49         So what I'd like to do is just invite you lawn, continue to you, don't mind rate, review the podcast, let us know of other people, even possibly outside of our funnel hacker community you'd like us to bring in interview and really wanting to make sure that you understand the purpose of this podcast is to help you in building your culture and building your community, your tribe, and really helping you understand what it takes to build a community of its super, super excited, passionate customers who rave about your service. More importantly, they s they spend time talking about it, referring clients to you. So with that said, join us as we are our journey to over a hundred thousand customers. We're going to try to get this done before the end of 2019 so thanks so much for listing rate and review this and enjoy the journey.

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