Derek’s rags to riches to rags and on the way back up to riches contains lessons of value for sure. He reveals the conflict many business owners have when the money is great but you are not aligned with what you want to do. Then after it is all taken away you get to choose how to re-build it. This is how he made that choice and what you can do too.
“Once I started understanding funnels I understood that once you starting leading people down what I like to call the yellow brick road towards your land of Oz, people will never get to know you, like you or trust you until they get to know, like and trust you.”
“People don’t buy what you do. They buy why you do it and what you do just proves what you believe.”
“I’ve been an entrepreneur for 18/19 plus years now and I’ve had a lot more failures than I’ve had successes. But I just refuse to give up on my dream of freedom.”