Why Dave Chose to Interview Phil Singleton:
Phil Singleton has owned and operated a digital marketing agency since 2005. Now he has more business than he knows what to do with. He reveals why on this episode. He is an award winning author but nothing has given him as much credibility as being a Podcast Guest. He explains the SEO benefits of Podcast guesting, the things you need to do, the things you should not do and what you can do to get on more podcasts and get referred by the host to other podcasts.
Tips and Tricks for Your Business:
“I’ve been doing this for 12 years, I’ve never seen any content marketing or SEO tactic delivered this much value and benefit for this kind of effort that we’ve put into it.”
“We were already going down this path because our whole thing these days is building people’s authority and separate them and try and make their websites look good in the niche they’re in.”
Other Tidbits of the Podcast:
Phil is an advocate for being a guest on a podcast to grow your reach. He even said how he kicks himself in the butt for not making his own podcast earlier.
Dave HATES writing out blog posts it’s just not his strong suit nor his interest as opposed to public speaking. Due to Phil finding this so relatable he gave us a few places to go to look for outsourcing these more tedious tasks to people more experienced than us
This podcast will be a test-run to being posted onto more social media platforms than ever. Of course, Phil was flattered.
Links Mentioned by Phil and Dave:
Phil’s Main Website
Phil’s Book Website:
Phil’s Podcast Booking Service:
Outsource writing resources
Ryan Lee and Brad Gibb have become the #1 Financial Consultants for Business Owners and Entrepreneurs WITHOUT having to leave the comfort of their home offices. Their industry is plagued by red tape and regulations on what you can and cannot say. They have been able create a marketing system that pre-qualifies leads which cuts the typical 3 to 4 appointments down to 1. They reveal what they do in their business and also how they are helping others duplicate their system.
“The more you know, the more empowered you are.”
“It sounds cheesy and fluffy but it is the truth; because we’ve mixed it with our experience and our unique way of doing everything that we’ve really made this OUR practice and nobody else does it.”
“For us to be able to create a course, deliver a course, and give people websites that function and work that they could take our levels off and put their levels on was phenomenal.”
Lisa Wendler has gone from training horses to living her dreams helping other women live theirs. She attended her first Funnel Hacking Live event in 2016. Over whelmed with what appeared to be a lot of techno babble, she broke through and reveals how you can too.
“Behind the scenes, and I think that’s what most important is, understanding your niche, speaking their language and knowing where to find them.”
“Overcome those limits of saying ‘You know what? I’ll just be me and I can find my voice’ If someone loves me then they love me. That’s their projection and that’s their journey.”
This is the 2nd time I have been to Tai Lopez’ mansion in Beverly Hills. This experience was totally different than the first time. I reveal what I learned while there with Russell Brunson. The evening got started late and went till 2 am. I reveal the value bombs that were shared between Russell and Tai.
“Document the process while you’re going through creating some of the content. The process you’ll find is, typically, more valuable than the content you create.”
“If you can identify what the false beliefs were and then identify what had happened to you to actually change those beliefs, that is how you sell anything.”
“A players are exponentially more valuable on your team than B players.”
Garrett J. White is the founder of Wake Up Warrior. He recently hosted his 2nd annual WarriorCon where Russell Brunson Spoke. While I was there I was so impressed with what Garrett has created. After being humiliated at the event I decided it was time to take notes. I am so glad I did. I reveal the 9 marketing secrets I learned.
“You’re going to suck, you’re going to suck real bad at first. What you’re going to find over time though is that eventually you’re going to suck less. And, eventually, you might even get to the point where you’re actually good.”
“You have to know your audience and be willing to call them out.”
“Because [Garrett] is leading by example, it is going to be very difficult for people following him not to be willing to do everything he is asking them to do because he’s doing it himself.”
Ricardo Leite Jr. is a college entrepreneur and immigrant from Brazil. Recently married and struggling to pay the bills reveals what he did to turn opposition into opportunity. Listen to find out how he is using ClickFunnels to split test products before he buys them thus drastically improving his success.
“We were talking about the principle of selling something, before you have it here.”
“If you have an idea that you want to pursue and you highly believe it’s going to work you should try it. If you fail it’s not a big deal try something else.”
“What differentiates the entrepreneur from the person who aspires to be an entrepreneur are the actions that you take.”
Fastest and best way to grow your business is by attending LIVE Events. After attending hundreds of LIVE events over the last 12 years, Dave Woodward reveals his secrets to attending live events. What you need to do before, during and after the event. He also tells you those things you must not do while at a LIVE event.
“The majority of my relationships and friendships and everything else have come from live events.”
“Typically, the content you’re going to find at a live event are things that are working today, right now. It’s not something you read in a book or something that worked years ago. It’s not hearsay.”
“When you’re at a live event, it’s live. Meaning, you need to be alive. You need to be awake, you need to be aware, you need to be giving.”
Brian Page is one of the fastest 2 comma club winners we have had yet. He created a funnel that did over a million dollars in sales in less than 60 days. He reveals his 3 secrets and talks about his actual funnel and how he was able to achieve “2 Comma Club” Status so quickly.
“I didn’t know how to do a webinar, I had never done one before. So I literally had to go home and figure out how to build a webinar presentation and I locked myself in a room until I could figure out how to do that first webinar.”
“It’s been exciting, it’s all happened really really quickly. But keep in mind I did work on this for quite a while before I made any real money with it.”
“I learned things at that event from successful people that were just like one or two “Aha!” moments where I’m like if I do that then I’ll break through. And that’s exactly what happened for me.”
Chris Brewer has been a running an agency helping business owners get the greatest ROI out of their traffic. They recently changed their agency tag line to “A Full Funnel Agency” to work with businesses on every part of their funnel. Traffic has been an obsession for years and in this episode Chris reveals the #1 traffic mistake and what you can do to avoid it.
“A lot of people talk about diversifying your income, the most important thing is diversifying your traffic source.”
“The internet makes it possible to not Nike level branding opportunity but to have pretty darn close, especially in your niche.”
“The question to ask your buyers is: how do they use my product? How does it benefit or improve their lives?”
Jim Edwards created Funnel Scripts after reading Russell Brunson’s first book DotCom Secrets. He continues to update the wizards. Recently adding a Podcast/FaceBook Live wizard. He reveals the secrets he uses to create killer sales copy for any industry of niche.
“The hardest draft is the first draft.”
“This is a fact of life with funnels, the first version of the funnel you come out with is not going to be the one that makes you all the money. I’ve only had one headline in twenty years that I could not beat through testing”
“If you have something that sells a promise or satisfies a desire for people, then you can create an amazing webinar to help people get what they want.”
Dave Woodward visits Magnolia Farms and shares the marketing secrets he learned from Chip and Joana Gaines. While being there in Waco so many things became apparent he just had to share what he experienced.
“When you go against the grain, and kind of go in the opposite way of your competition, it’s what helps you stand out from your competitors.”
“I love seeing urgency and scarcity. Nothing sells more, nothing creates more, nothing gets more done than when people feel urgency and scarcity.”
Dave Woodward taught BYU’s Entrepreneur Class. He revealed 3 secrets to becoming a successful entrepreneur. They are the same 3 secrets ClickFunnels used to blow bast 100 million in total revenue in 3 years.
“So often we set these barriers up just by saying ‘You know what I can’t do it'”
“Perfection is always going to kill your business, it’s never going to be perfect. Your business is never going to be perfect. Your funnel is never going to be perfect. No matter what you do it’s never going to be perfect so stop trying to make it perfect right now.”
“I’m a huge believer in the fact that ideas have fuses and if you don’t implement and get things done quick, that fuse is like a firecracker’s. It will just burn out and then all of a sudden you have a firecracker blowing up in your hand with nothing left.”
“By not finishing any of your copy or your content or things like that your mind subconsciously keeps creating it, so by the time you come back to it you’re able to pick it up much much faster.”
“It’s a stimulus and response type environment where you might not be able to control the stimulus but you ALWAYS can control the response. So I see that “A Players” have a much better ability at responding to things.”
Travis Stephenson has earned TWO of our infamous 2 Comma Club Awards. In this episode he reveals the secrets behind chat bots and what he is doing with Chatmatic to decrease ad costs, increase conversion rates and increase attendance to webinars and LIVE events.
“By incentivizing engagement we are seeing an in increase in our traffic by over 35%”
“…that’s the way you should be formulating your post. Look at a comment and then send a message on the comment.”
“When you actually ask someone to say something [comment] think about, you know I try to tell people, think about what that phrase actually means. It’s really a cool experiment.”
“I use email more than I use Facebook messenger. Messenger is different. Messenger is a conversational platform that allows you to engage constantly with your audience with things they care about.”
“Right now it absolutely smashes because there’s so few people doing it that it’s very different. When people see it they’re like ‘Oh I can comment to get something?’. It’s a new call to action for them that feels different as opposed to clicking on some link.”
Noah St. John have been helping entrepreneurs build their businesses offline and online for over 20 years. One of the things he has learned is the importance of dealing with the space between your ears. Nothing holds people back more than their head trash. He explains what you need to do to “empty the trash” and get back on track at lightning speed. We also review the book funnel he is using to get a 70% opt in rate.
“‘Head Trash’ is that little guy in your head that says “I can’t do it because…” and then you fill in the blanks.”
“If you don’t have a mentor do not wait until January 1st to set a goal to get a mentor. I would go out today and get a mentor.”
“Basically that’s what the media is looking for, timely, topical and controversial. Just look at the news and go ‘okay here’s my take on that’.”
Joel Comm has been on video and LIVE video since the beginning. He is a brand ambassador for 3 different LIVE mediums. He reveals what he has learned working with LIVE video for over a decade. You will get his live video playbook for listening to the podcast how best to connect with your audience.
“I am of the mindset that Live Video is the most significant leap in social media since the iPhone came out; since we were able to engage in social platforms on the iPhone.”
“It doesn’t cost you anything to be able to go live and start sharing your message, and of course if your message is compelling then you will draw an audience and people will share your message with their friends and followers.”
“Authentic Content + Engagement = Relationships. That’s where the win is.”
Adam Hempenstall reveals the secrets he uses to create Better Proposals that help close more clients at higher prices while eliminating scope creep. If you are in the consulting industry you need to listen to this. One of the biggest problems most consultants have is getting sucked in to the “scope creep” fiasco. You want to help and do the best for your client but this actually kills you and creates a terrible client relationship.
“If you’re going to send a proposal, what decision are you asking them to make? You’re asking them to create the whole thing in their head and then guessing how you would work, and then they just magically tell you. And sometimes that will work.”
“…you’re actually just documenting an action plan. That’s really all a proposal should be, you’re just documenting an action plan that you both came up with together.”
“How you get payed more is really just confidence. It’s having confidence in yourself to charge at a higher amount.”
Kevin Anson is the wizard behind the curtain in producing our cutting edge Funnel Hacker TV Behind The Scenes episodes. He reveals the secrets he uses to create amazing videos. He also provides step by step tools and resources that you can use in your own business without spending months trying to learn how to shoot and edit video.
“A lot of people are scrolling these days through FaceBook on their smart phone, wherever they’re at. And if they don’t see anything interesting within the first 3-5 seconds they’re not going to stop and watch it.”
“You have to narrate your vlogs and you have to narrate your videos so people know what they’re watching so there’s a story developing. There always has to be a story developing.”
“Make sure you take the viewers along with you and tell them a story.”
Greg is one of our Dream Car Winning Affiliates, He shares how he created his success without spending any money on ads or paid traffic. He uses SEO and reveals the tools and resources he uses to generate free sales to ClickFunnels.
“…and everyone’s posting screenshots on the Facebook pages going ‘Wow, these are big numbers. I want to achieve that.’ And you know everybody that is willing to put in the effort can. There’s plenty of opportunity for each person.”
“There’s so much opportunity, and there’s only so much that I’ve been able to do.”
“I feel that we’re in a real special time when it comes to the internet and SEO because we’re at this real nice place where there’s a lot of cool tools to do affiliate work.”
David Bayer has created a multi-million dollar business in the last 18 months in an industry most people struggle with daily. He has 20 years of experience as an entrepreneur and over 50,000 members who pay monthly for his advice. He reveals in this episode the 4 mental habits of successful entrepreneurs and what you can do to be even more successful. He takes all of the “woo-woo’ out of the personal development industry. He gives step by step tools and processes every entrepreneur needs to scale their business to levels they only dreamed about.
“This is an interesting time in any entrepreneur’s journey because what’s sitting in front of you is this extreme uncertainty. You’re like ‘What do I do next?’. The thing that I’ve been studying this past decade I’m no longer interested in, I want to help people.”
“The answer is you have to stay in action. The enemy of figuring it out is in decision. The enemy of figuring it out is thinking your somehow supposed to know what you need to do before you make a decision.”
“The 2 millimeter distinction is that beliefs are decisions.”
“The only cause of suffering, is your own thinking. It’s not in experience but the meaning you give experience.”
Kevin David is dominating YouTube as a free traffic source. He started with Amazon FBA and Facebook. He built a very successful Amazon business to the level others were begging them to teach him how. He has used FB groups to connect with and help thousands but the real ‘holy grail’ has been YouTube. He reveals the resources and tips he is using to get tens of thousands of views within a month or so. Best part is the long tail of YouTube and he teaches what you need to do to make that happen.
“Without cataloging what you’re doing no one is ever going to possibly be able to react because nobody sees you.”
“My kind of mission and goal in life, and the mission of my YouTube channel, is to help all of those people who feel stuck and trapped in a job that they don’t like to break free and create the job and life they do want.”
“Truly YouTube, above all other platforms, provides the MOST organic traffic. All you have to do is a little upfront research about what people are searching for.”
“If you don’t believe in your product how can you ever expect somebody else to.”
Amanda and Nicholas Bayerle reveal how they have been able to create, build and scale their business at a rapid pace. Their business now focuses on how to help successful men take their business and their life to “billion dollar status”. They detail how through the use of cheat sheets, applications and the phone they have built their dream life by helping others do the same.
“Well the first step, actually, was getting out every single day for 4 years and meeting people. That was one of the first steps of mastering our message, figuring out what result we’re trying to get people.”
“…at the end of the day people don’t want to buy a process, they want to buy the result the process gives them and the process is just the means of getting there.”
“If everyone could generate a high converting funnel then everybody would do it. But it takes a little refining and to many people stop three feet from gold because they run out of money or they get to scared.”
Christos Shepherd is co-founder of Campfire,
a revolutionary audio app that pays users to ask great questions to their favorite experts, celebrities, and podcasters. Besides eliciting and sharing intimate audio stories, users can donate their earnings to their favorite charities.
“People like entrepreneurs have created some of their own personal brands in their own way. They get overwhelmed by emails, tweets, DM’s and all other sorts of inquiries that come at them from all sides and sometimes different platforms.”
“This works, I think, for influencers and businesses on many different levels. I can raise money for charity, I can better connect for those who actually care about what I have to say and I can also sift a lot more easily through, what has become, my very crowded inbox.”
Evan Michael’s "ONE" Funnel away story. It took him 7 years but if you knew you would have a 7 figure business in 7 years, would you start today? He reveals the funnel he used. He talks about using webinars to sell a $100/year subscription. He also discusses the 3 keys to marketing.
“You hear so many people talk about how they want to start a business, they want to go full-time. I was never that guy. I worked two jobs all of the time, I just could never risk like…everything.”
“You’re just one funnel away, even if it takes 7 years.”
“It’s always about everything and never just one thing when it comes to your business.”
“Don’t nickel and dime this stuff, it’s like think big and don’t be pennywise and dollar-foolish, just like my father always would tell me and I just live by that. I don’t count my pennies. I always am looking for the bigger picture.”
Michelle specializes in help business owners who are trading dollars for time to increase their profits. One of the ways she does this is through the process she uses to best serve her clients – small events. This model has helped produce 7 figure results for her and her clients and is something anyone in the professional services niche needs to implement into their business.
“I had the A-ha moment that I hadn’t built a business, I had built a job. And not even a very good job.”
“They’ll just want to work with you, it just happens. As long as you’re delivering value and your honest, and you have integrity, you don’t even need to sell hardly. Which is what I love the most.”
“Information is not transformation.”
“Don’t only go about making the relationship with the customer. Also create that container and that culture with and among those clients. There’s value in the group format.”
Rarely do people who are building online sales funnels think of local media. Jeremy explains how using local media can actually build your business. The media attention can be use in your funnel. The local press also helps build your celebrity status thus allowing you to charge more. Jeremy details the step by step process of maximizing local media to build your business.
“I tell people to start local first and it starts making you a celebrity a lot faster than you think it would.”
“Establish yourself as a celebrity.”
“What’s going to make the media care or give a crap about what I’m doing.”
“One of the big things is writing emails about why this is going to matter to their audience, you have an audience-service first it really really changes the game. Like when you first had me on here one of the first things I asked was ‘How can I help your audience?'”
“If you can be a service out in the media, they’re going to come flocking to you a whole lot more.”