Christos Shepherd is co-founder of Campfire,
a revolutionary audio app that pays users to ask great questions to their favorite experts, celebrities, and podcasters. Besides eliciting and sharing intimate audio stories, users can donate their earnings to their favorite charities.
“People like entrepreneurs have created some of their own personal brands in their own way. They get overwhelmed by emails, tweets, DM’s and all other sorts of inquiries that come at them from all sides and sometimes different platforms.”
“This works, I think, for influencers and businesses on many different levels. I can raise money for charity, I can better connect for those who actually care about what I have to say and I can also sift a lot more easily through, what has become, my very crowded inbox.”
Evan Michael’s "ONE" Funnel away story. It took him 7 years but if you knew you would have a 7 figure business in 7 years, would you start today? He reveals the funnel he used. He talks about using webinars to sell a $100/year subscription. He also discusses the 3 keys to marketing.
“You hear so many people talk about how they want to start a business, they want to go full-time. I was never that guy. I worked two jobs all of the time, I just could never risk like…everything.”
“You’re just one funnel away, even if it takes 7 years.”
“It’s always about everything and never just one thing when it comes to your business.”
“Don’t nickel and dime this stuff, it’s like think big and don’t be pennywise and dollar-foolish, just like my father always would tell me and I just live by that. I don’t count my pennies. I always am looking for the bigger picture.”
Michelle specializes in help business owners who are trading dollars for time to increase their profits. One of the ways she does this is through the process she uses to best serve her clients – small events. This model has helped produce 7 figure results for her and her clients and is something anyone in the professional services niche needs to implement into their business.
“I had the A-ha moment that I hadn’t built a business, I had built a job. And not even a very good job.”
“They’ll just want to work with you, it just happens. As long as you’re delivering value and your honest, and you have integrity, you don’t even need to sell hardly. Which is what I love the most.”
“Information is not transformation.”
“Don’t only go about making the relationship with the customer. Also create that container and that culture with and among those clients. There’s value in the group format.”
Rarely do people who are building online sales funnels think of local media. Jeremy explains how using local media can actually build your business. The media attention can be use in your funnel. The local press also helps build your celebrity status thus allowing you to charge more. Jeremy details the step by step process of maximizing local media to build your business.
“I tell people to start local first and it starts making you a celebrity a lot faster than you think it would.”
“Establish yourself as a celebrity.”
“What’s going to make the media care or give a crap about what I’m doing.”
“One of the big things is writing emails about why this is going to matter to their audience, you have an audience-service first it really really changes the game. Like when you first had me on here one of the first things I asked was ‘How can I help your audience?'”
“If you can be a service out in the media, they’re going to come flocking to you a whole lot more.”
Adam Witty the founder and CEO of Advantage Media Group and ForbesBooks.com has become an authority on helping others ‘manufacture their own authority’. He reveals how to ‘talk your book’ and why anthology books never create real authority. What does it take to become an authority that others trust and will buy from.
“Authority Marketing is the strategic and systematic process of positioning and individual or company as the leader in their community, in their industry, and in their marketplace.”
“The greatest part about this is authority can be manufactured. It can be systematically and strategically created if you’re intentional about it.”
“If you do a book right, it can literally stand the test of time. It can generate leads and it can generate customers for you and your business for the next 10 years, maybe even the next 20 years.”
“Most Entrepreneurs make the same mistake of writing a book that they want. They don’t necessarily solve a burning issue or problem that their target customer is having.”
Websites are dying. Mike Killen reveals why marketing funnels are the only way to grow your business. If you are interested in creating funnels and selling them, Mike will show you step by step what you need to do. How much can you charge for your funnels? How can you monetize your services.
“The most important part of selling a funnel is you have to be really clear on what it is that you want to help people do.”
“You have to be really clear on who you are and who you are targeting.”
“If you’re really clear about the types of business that you can help, those characteristics, and you’re really specific on who can go after and tell people that. Then I promise you, you will have inquiries faster than you even realize.”
“Are you willing, seriously willing, and even genuinely obsessed with the idea to put 100% useful, helpful content out there?”
Derek’s rags to riches to rags and on the way back up to riches contains lessons of value for sure. He reveals the conflict many business owners have when the money is great but you are not aligned with what you want to do. Then after it is all taken away you get to choose how to re-build it. This is how he made that choice and what you can do too.
“Once I started understanding funnels I understood that once you starting leading people down what I like to call the yellow brick road towards your land of Oz, people will never get to know you, like you or trust you until they get to know, like and trust you.”
“People don’t buy what you do. They buy why you do it and what you do just proves what you believe.”
“I’ve been an entrepreneur for 18/19 plus years now and I’ve had a lot more failures than I’ve had successes. But I just refuse to give up on my dream of freedom.”
Mandy Keene is the mind set coach for all of Russell’s Inner Circle Members. She has been coaching high end achievers for over 20 years. She reveals what you need to do as an entrepreneur and small to mid-size business owner to take your company to the next level. She details what the DISC test reveals and how you can hire the right people for the right position.
“A fisherman can’t smell the fish, because you’re in your world sometimes you don’t realize what is holding you back. And that’s the biggest value of a coach is that they can tell you things you’ve become blind to.”
“If you hire for the right role everything will go a lot smoother.”
“Take an inventory of where you’re at and if you don’t have a coach get a coach and they’ll help you bridge [from going to sleep grouchy and tired to not wanting to go to sleep because you feel so successful and you’re just so pumped to work] and it’ll be the best investment you’ve ever made in your business and in yourself.”