Why Dave Decided to talk to Mikael:
Mikael Yang is the CEO and Co-Founder of ManyChat. With over 300,000 customers they are a leader in the "bot" universe especially with Facebook. Mikael reveals how to get subscribers to your bot. What to do to build engagement, how to use Stripe and get payments through ManyChat.
Tips and Tricks for You and Your Business:
"The overall impact of messenger marketing is bringing more meaning and value into the conversations between businesses and customers."
"Stripe integration allows people to sale products directly on messenger."
"Simple. Easy. Visual."
Messenger marketing is here to stay, there are over 2 billion people using messengers. A bot platform and facebook messenger is nothing more than a facebook page on messenger, allowing businesses and customers to do business with one another.
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward.
Speaker 2: 00:17 Hey everybody. Welcome back. This is going to be a fun, fun ride. I am so excited. I have the opportunity to have been just an amazing guy on this podcast. Dan would introduce you guys to Mikaila Yang Macau. Welcome.
Speaker 3: 00:29 Hey Dave. Great to be here.
Speaker 2: 00:31 So for those of you guys may not know who Mikael is, Mikael is the co founder, CEO of many chat. It's a platform that we've used, we continue to use and it's been blowing up. Uh, I think anytime anyone thinks about facebook messenger, they, it's almost synonymous right now with many chats. So, Macau, you guys done an amazing job in pulling this off.
Speaker 3: 00:51 Thank you. Thank you very much.
Speaker 2: 00:53 Well, I'm excited to kind of find out a little more about, uh, what are some of the main things you've been involved in this industry here? What did you, when did you guys start this? Like 2015, 2016.
Speaker 3: 01:04 Yeah. We actually started in July 2015 and we started with a messenger platform that not a lot of people heard about at that point. Not, not in the US at least. So it's actually telegram messenger. And now telegram has become a much more popular. Um, but at that point it was a, it had a quote unquote only $65 million users, but they've, but they've just opened up their API. I'm seeing only because like other, other messenger platforms had a 10 x more users. So at that point, but uh, the point is that they were one of the first platforms, uh, in the western world to open up their Apis as a, a messenger platform. And uh, they actually, uh, gave developers access to those $65 million users and not in a way that they've, uh, they gave the access like, just to message to them, but in a way that they were actually able to build bots.
Speaker 3: 02:13 And uh, it, it, it, it was in new, it was a very new experience because before opening up of the API, the only thing that people did on the messengers is just message each other and now it's, it's has transformed because now businesses could actually connect with their customers and message them. Now one of the first thing that I tried to do is just to build a bot for the platform and it didn't work out because it was just too hard technically, like I have a technical background, but like just to send out a few messages to set up a Hiroko Danno and to like launch plus grass. And like all of those things, it was, it took me hours just to do something simple. So I've called up my co founder and said we got to do a platform for this. And um, we actually didn't to cough.
Speaker 3: 03:06 And so long story short, I can, I can spend three hours talking about this. But long story, long story short, we got tens of thousands of bots on telegram and just in a, in, in a year, facebook messenger opened up. And, uh, when facebook messenger opened up, we knew that this is, this is going to be big because facebook has already $70, million businesses using pages and bots and facebook messenger is nothing more than a facebook page just talking on messenger, uh, and having automation inside of it. So we, we were one of the first facebook messenger, a marketing Bot platforms and uh, have, have done really good ever since. We now have well over 300,000, um, facebook pages in number 100 countries and they sent over 30 million messages every day, a powering over $90 million conversations with their customers.
Speaker 2: 04:09 Unbelievable. Congratulations. You guys are absolutely crushing it. I, again, I joke around and I was talking to Andrew Warner Awhile back about you guys and I mean obviously he's a huge fan of what you guys have done and built. And it was interesting just to see this whole, this idea as far as bot technology and know with click funnels. We've started off originally on kind of an email platform that actionetics. We've now brought in a multidimensional type of marketing and followup funnels utilizing messengers and bots. And currently right now do a ton of stuff through many chat. We have a lot of, a very large user base in mini chat. But one of the things I get asked all the time and that is how do people get subscribers to their bots? What's, how does that really work in a way that they can connect in? Don't come across spammy.
Speaker 3: 05:01 Yeah, that's a great question. Uh, I think it's important to know that there is no concept of spam because the reasons for that is because the user is always in control. You cannot as a business, you cannot start messaging somebody who has not started in interaction with you so you're not able to buy a list or to have to do something to get those context somewhere and to just start like broadcasting messages to random people that you've somehow found their emails or the phone numbers or something. So that's not possible. And uh, the user has to start a conversation with the business on Messenger. And when the user starts this conversation, then the business can reply. And if the business sense something that is, I'm not relevant to the user or is it distracting or is just like not interesting, then the user can delete the conversation.
Speaker 3: 06:12 And the beauty of this channel is that it actually deletes that connection. So the business now can no longer send messages to that person. It's like ignoring somebody. And, and the, the beauty of that is because businesses will start to think, what am I sending out? What, uh, what did I want to be talking about and to whom and how do I send more relevant messages to my customers? And I think that that is one of the things that is missing right now in email and an sms because you, you can get around, like you can get a list of people and you can send messages. And that's why Europe has such strong spam laws because people that the way that the architecture of the openness of female works, there is a lot of benefits to have an open architecture. But as there's also drawbacks and now like it's, it's, it's the thing that nobody controls who can send, who wants.
Speaker 3: 07:22 And you can like it and if you can unsubscribe, but then you have to find where is that unsubscribe button and then everybody has a different interface and then you unsubscribe and it actually doesn't, doesn't subscribe you because you're subscribed to some other list or the person loads you into another esp or like it's so it's a frustrating experience and that's why email open rates and click through rates have been going down because there is no control there and I think that when you give the customer power to select who the actually want to be talking to and who they don't want to be talking to, then the customer is going to be smart enough to just make that decision and to close the conversation so that they're not interested in it and, and that are distracting and to continue the ones that are valuable for them. So I think the overall impact of messenger marketing is bringing more meaning and value into the conversations between businesses and customers.
Speaker 2: 08:25 I really appreciate that. I know that you'd made mentioned as far as it's got to be relevant. It's got to be something that's engaging, it has to be something where they want to continue a conversation with you and I. Yeah, I know as, as we've taken a look at it, it was kind of funny. We rolled out actionetics, MDR, multidimensional, the marketing in March, a bout the same time that a facebook kind of shut down the whole messenger type of platform. And I was kind of curious as far as your experience in working with facebook and building a business on facebook,
Speaker 3: 08:56 what, what are the pluses and minuses, the drawbacks you've experienced and what have you kind of learned as far as working with their API? The, um, the pluses are that it's a, it's a big platform with lots of existing users and you don't have, you can just focus on building the best platform and then if users love it, then they're just going to spread the word. So I think, uh, we're really, uh, uh, uh, it's really, it's great that a platforms like facebook, it's, it's very rare for such a big platform to be open to developers building on top of it. So we're really thankful and I, I think it's, it's the, it's really good for the ecosystem. Um, uh, the minuses, you know, it's, you can say that having something like the pause, uh, uh, is a minus, but we actually understand the growing pains as a, as a hyper, as a, as a hyper growth startup ourselves.
Speaker 3: 10:10 We totally get it when you want to, you want to get to build the best product and to get to then get it into the hands of as many people as you can and that sometimes, um, a takes a toll on a, on a, um, handling everything, uh, right from the start. So I wouldn't, I wouldn't even expect that, uh, uh, the thing that I would expect is to, uh, uh, to make changes when issues arise. And I think facebook has done a really good job in implementing those changes and, uh, actually, uh, they, they've like shutting down the platform, uh, for a month is a really serious decision and that just shows you how seriously facebook took this issue and, uh, what they were, uh, able to, uh, how they were handling this. The, the, uh, uh, just the amount of work and decisions that, that, that so, so, um, yeah, I think there's going to be, yeah, there's going to be, there's always going to be like, uh, uh, things that's like, uh, uh, uh, that are going to be moving and changing, but that is the nature of the current state of the whole tech world.
Speaker 3: 11:43 Uh, all the platforms and everything is in constant change and evolution and uh, uh, we just had, we just, we just get to it. We are a part of that. So, so yeah, I think that there's definitely a lot more pluses. I am,
Speaker 2: 12:03 we're super excited as well. Obviously we're in the process of trying to add some different features to our action and d product utilizing this type of Messenger bots. And I think one thing to know, you guys are been twitter, I think you guys just released is your stripe integration as far as being able to have take payments now, is that correct?
Speaker 3: 12:20 Yes, that's true.
Speaker 2: 12:22 Do you mind kind of expanding on that as far as the impact that has for those people who are involved in Econ?
Speaker 3: 12:29 So yeah, sure, that's a great question. Um, uh, I think that our stripe integration allows people to sell products on messenger, like ride inside messenger without having them leave the messenger experience, uh, for a browser like safari. I'm, uh, and I think that's the way that it impacts ecommerce is that you can now actually start to experiment and to see how you can drive people from facebook ads a into a messenger conversation, not to a landing page, but into a messenger conversation, qualify the lead, the lead, nurture them if that needs to happen or present them with an offer right away, make sure to be compliant with the policies that the 24 hour policies, um, uh, that means that you only consent promotional materials within 24 hours after the last user interaction. So if the user hasn't spoken or pressed buttons inside your body, did not send them a ads and promotions just to be in the clear, um, but that actually unlocks a lot of, uh, new use cases for people who are selling a, like specific products who have a stores, whether the, a product or just the several, several products. I think messenger could be a really, um, a great channel and we see a lot of people who are actually successful selling thousands and tens of thousands of dollars of products, uh, through messenger. And, um, uh, I think that number's going gonna grow and we're going to see many more people who are starting nods a will like their ecommerce journey nods on, uh, uh, on the web, but actually who are starting to build messenger stores and a, we're starting to build a, uh, to do a messenger commerce. I love that.
Speaker 2: 14:57 I know, uh, one thing is we're looking at the other day is some of this augmented reality and the opportunities that might come into messenger on that can kind of expand on some of the things you're seeing from an augmented reality aspect inside of Messenger.
Speaker 3: 15:10 I'm actually a facebook has announced a on the last f eight that day or releasing camera, augmented reality effects and uh, uh, that platform, uh, as far as I know is, I don't know if it's released or not. I think it's still in Beta, but they showed some case studies sense. Uh, uh, one of the case studies from Nike, basically they sold out their, uh, one of their, uh, models in a few, like a, I don't remember. It's either was like a few minutes or a few hours, but that was the fastest that they've sold out. And it was a really big win for messenger as a commerce channel. That's awesome.
Speaker 2: 15:59 Well, with all of your experience in Messenger and obviously in building many chat, what are some of the recommendations or things that you would tell our listeners as far as what they should be doing? How they should be building their bots. What one of the tips and tricks that you think they should hear?
Speaker 3: 16:15 I think the number one thing is that a lot of people talk about Messenger Marketing, chatbots, uh, and just just talking about it and it's. Everybody's heard about that, but not a lot of people have actually tried it because there's millions of, uh, businesses in us. There's hundreds of millions of businesses around the world. And uh, and we are one of the biggest platforms on facebook messenger and still we're at $300,000, a 300,000 pages. So there's a lot of work to be done. And I think, uh, uh, the number one thing that the listeners a should ask themselves is, uh, is this, uh, is this the next, uh, a big marketing channel? And if it is, do I want to be the one that is the first to this new marketing channel? Or am I just going to be with the pack with the, um, a majority of people when everybody's doing it, when, when millions of businesses are doing it.
Speaker 3: 17:36 But then I'm going to jump on the bandwagon and tracked because I think the thing that separates people who are going to get a really amazing results, uh, is that they're going start early and we already have a lot of people who are getting a crazy hour wise, like just hundreds of percents, thousands of percents of Roi. I'm just, because this is a new shell and there's a lot of, uh, there's not a lot of saturation. Um, so I would, I would suggest just to not fear it, it's not that complicated. It's not going to be complicated. It's artificial intelligence. Uh, and uh, uh, all of that, like it's, it's, it's really simple to do. You just drag and drop point and click. It's, it's simple and easy. It's visual. Uh, and uh, uh, the only thing that you have to try at this to go to a platform like many chat, um, and, uh, start a free account.
Speaker 3: 18:39 So the only thing, the only thing that's you're investing as your time, uh, you can, you can look around, uh, uh, maybe a, uh, um, like there's a messenger marketing course we've published. Maybe you want to start with that one before diving deep into the actual practice. Um, I would suggest doing both because, uh, when you, when you are around in the interface, you're going to know what questions do you have and then you'll be able to have like to have to find those answers inside the course. And um, yeah, I would just, it doesn't matter like you can, you can use any other platform. Uh, uh, I think the most important takeaway from this is that messenger marketing is real, uh, hundreds of thousands of businesses are using it and getting amazing results and uh, uh, everybody should try it for their own business and see if they can make it work. I love it. So
Speaker 2: 19:36 again, guys, I highly recommend you guys go ahead and check out many chats. You get a free account there and they've got amazing courses from just, you guys provide a ton of education for a person to really kind of figure things out. I think your pricing is based primarily on subscribers. It's again, real simple pricing. So the more success you have, more you pay, but you should be making more money out of it as well. So again, me, because I am so appreciative of you taking time today. I know you've got a lot going on. Tell me if, is there any parting words is we kind of get close to wrapping things up here we want to share aside from basically telling people, go and get an account at mini chat. So we set up a free account. What else do you want to let people know?
Speaker 3: 20:20 Um,
Speaker 2: 20:23 it's soft enough for you.
Speaker 3: 20:25 It's, it's a very. I didn't want to make it sound a emotional. I learned, I learned to focus more on the uh, the thing is again, like you can choose any cloud you want, but the thing is messenger marketing is here. Uh, there's over 2 billion people using messenger a and there's basically a zero businesses that are doing this right now. When I see zero mean relative to the amount of businesses that there are in the world. And right now, this year, you can be a one of the first marketers to actually dive deep into this channel and to see for yourself, uh, uh, how it works. Um, it's not very often when the whole global population changes the way it communicates from older channels like sms and email into new channels like messengers. So there is now this gap, this opening where you can just dive in and, uh, create, uh, create something for your business or for your clients' businesses.
Speaker 2: 21:38 Awesome. Well, again, because I'm so appreciate for you being on this on the podcast, again, everyone who's listening check out mini chat.com. Go ahead, go subscribe, get a free account, play with it, start building up your subscribers. We're huge believers in messenger. And, uh, again, many chat for us as one of the, my face actually is one of my favorite platform. So we've been using it, Mikhail and you guys did a great job in building it. Obviously we've got some other things we're using with action md that's coming out later, but I'd encourage everybody go play around with this. Get used to using messenger. And I don't think there's a better platform out there right now, um, to get you started. Then many chats, so many chat down, make sure,
Speaker 3: 22:18 and we'll make sure that we stay the best platform.
Speaker 2: 22:24 Thanks again. I love having you on and we'll talk to you soon.
Speaker 3: 22:27 Thank you, Dave. Bye. Bye. Thanks for having me.
Speaker 4: 22:31 No, one of the things that means a ton to me is the personal reviews that you guys leave on itunes. If you wouldn't mind going out, rate the show, let me know how I'm doing. Just go to Itunes, click on the episode and rate and leave a comment. I read all the comments, I appreciate all the stars and everything already left for me. Again, I really appreciate it and it's my way of finding out how I'm doing so if you don't mind, I'd really appreciate it. And I again, thank you so much for all you guys do. Have a great day.
Why Dave Decided to talk to Mike:
Mike Schmidt is the CEO and Founder of a digital marketing agency based in Tucson, Arizona. Tired of competing with other less experienced companies he decided he had to find a way to get to the customer before they did. He found his secret and shares it on this podcast. Due to his success he now teaches and trains others how to do the same and build their local agency as well as being able to do it from a distance. He details the numbers and stats he is getting and how you can do the same for your business.
Tips and Tricks for You and Your Business:
"At the end of the day, you have to have a strong reputation, otherwise you risk losing out on the effectiveness of the advertisement and give the competitor opportunities."
"One of the most effective strategies we have had for getting in front of local business is doing JB opportunities with local chambers of commerce and help them with their own reputation."
Helping the average consumer be able to leave reviews in a more simple fashion. Reputation building through client knowledge and introducing marketing strategies for people and businesses.
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Every welcome back
Speaker 2: 00:18 you guys are in for a treat today. I want to reduce your dear friend of mine, Mike Schmidt. Mike, Welcome to the show.
Speaker 3: 00:24 Hey, thanks so much, Dave. I appreciate being here.
Speaker 2: 00:26 So Mike's been super patient with me. I've been begging and begging him to get on this podcast and then he finally says yes and then I've canceled on him twice. So thank you very, very much for being so flexible with me. I appreciate it, Mike.
Speaker 3: 00:38 Hey, no problem.
Speaker 2: 00:42 Well, for those you guys don't know Mike, this is a guy who's been crushing it. He's got his own marketing agency down in Tucson. He's been doing just amazing work inside of that industry, but the coolest thing for me is here's a guy who is on top of his game and yet at the same time understands there's always more to learn and so for the last three years he's been a part of Russell's inner circle, been implementing things really in the last, uh, year or so, and I love just the results that you've been getting. That's kind of one of things I want to talk about. At the same time, I really want to kind of explore how you are going from this local business guy to becoming this expert because I know that's for a lot of our, a lot of the people we talked to, Mike, that's one of the things that they're trying to do. They're trying to get to that next level and you've done it. So if you don't mind kind of let's dive right into this thing and find out how you did it and what tips and tricks you might have for those who are wanting to follow in your
Speaker 3: 01:30 steps. It's been an interesting journey for me too because I started my business back in 2000 youtube, facebook and all this stuff and so I've seen a lot of things changed, but one thing that's remained constant is that local local business, right? Like you know, our agency builds websites and digital marketing for the local business owner. It's the person who has clients locally and is looking to track leads and opportunities for themselves. And it's been interesting as we've kind of got into the clickfunnels world and like as you mentioned, we've spent a lot of really smart people in the inner circle. Like we kept on trying to apply like our old way of doing things and it just wasn't working. We spent the first two years of, of our time in the inner circle kind of fighting the advice of things up and now we're kind of finally at a point where we are kind of following along. The steps have been carved out by clickfunnels, by Russell and to really kind of put together a business where we're able to teach some of the things that are working so well in our business too, like other other people who are agencies and web designers and digital marketers and stuff out there.
Speaker 2: 02:56 I love it. You know, there's the old saying that used to be, you know, those people who can do and those people who can't teach and yet I'm seeing, I'm seeing that shift a ton these days to where actually those who can teach you can teach it extremely well. Are, are those people who can actually do it the very, very best. And I know that for you guys, I mean you guys have international clients, you guys are, are much more than your typical mom and pop marketing agency that just do it. Running facebook ads, so help people on. You've been doing this for 20 years, but uh, you've got a lot of experience here. What are some of the things that you've learned over time to grow your business and what are you, what are you doing next?
Speaker 3: 03:34 So let's say like the biggest thing that we've put together for ourselves, what our true value ladder is for a local Web web and digital marketing. A mistake I'd say we'd paid for most of our time in businesses that are the very first thing that we're offering to our clients. The people who are coming to us was like was what you'd expect. But we would, we would try and open up the doors and conversations with local businesses by offering a websites or talking to them about funnels. We're talking about facebook ads. I would find like all this stuff that we would chat with them about. It requires a lot of like education, right? For a local business owner to understand like why, why they need a funnel or why they need a website or on any of those things. And they would take a lot of trust to like, like to me who they might not know and I'm trying to sell them on why they should invest in law.
Speaker 3: 04:27 Allow me to help do marketing for them. And we found like we built a successful business doing that. But what we found is that we needed to actually have a step in our very first step of our value ladder that wasn't websites, wasn't facebook ads and all these other more complex and harder to buy things. And what we figured out is like the very first thing on our very first step in our value ladder that's common across all local businesses is their reviews and their reputation, um, simply because a lot of them just aren't thinking about that and are really paying attention to even the people that we're helping them with. Websites or funnels or facebook ads like aren't even paying attention to, to their reputation. And we've found that it's like an awesome door opener that we can go to any local business and, you know, while they might not want to talk to us about websites or might not want to talk to us about what kind of facebook ads we could run or what kind of funnel that we can help them build. Like they are more willing to talk to us about their reputation. And it's, uh, it's been an awesome door opener for us.
Speaker 2: 05:24 I love that. I always laugh because a lot of us, we get really good at other things and you kind of forget those things that matter most and I know that for the reviews that seth for a local business or even for us literally recite. We're talking about this the other day. I'm on Google that we had a bad review or like how did that happen and I mean we're $100,000,000 company. We still pay attention to those reviews. We want to know about them and I think more importantly, how do we fix it? We want to make sure we're servicing our clients best. We also want to make sure that as you're taking a look at reviews, that you're getting enough
Speaker 3: 05:58 reviews and so what are some of the things when you're talking to these business owners and how do you get them focused on that first and then where do you take them from there up your value ladder. What's interesting is like a lot of business owners think that the way, the way that it works is that they might advertise where they create awareness for their business and then somebody shows up, like, to give you an example, is a client of ours that he owns a carpet store and um, you know what? This guy is awesome. He's a, he's a really sweet guy and every, every Sunday though, like he's one of those guys are still advertises in the local paper. There's lots of people who are still doing that. This guy is one of them, right? Um, and he's doing it because his dad before him, when he owned the business, he did it too.
Speaker 3: 06:44 And the way that he thinks that works in his mind is that he runs an ad and then somebody says, Hey, you know what? I need carpet. I'm going to show up and buy buy carpet or whatever from the sky. And that's the way most business owners believe that we've created this idea that if you get more business, you need to create more awareness. And so as a result, a lot of these businesses have gotten very good at investing and awareness strategy. Any kind of advertising would generally fall into just creating that awareness. But the truth is it's not the way that it works. You know, the guy that picks up the paper even and sees this advertisement, a lot of times their first step might be just to look up the guy's phone number or where are they located in town or you know, does this, does this company carry the brand of carpet we want to use our next, another really leads to to a search for this guy's website or his phone number, his address.
Speaker 3: 07:37 And when you're doing that, they're being exposed to the reputation. And more than likely you're seeing not just that person but the competitors in that space and the reputation. So what ends up happening is an ad leads to a search which shares a business's reputation. And that's going to lead to either of them calling a business. Obviously it was what they want, but many times it leads to them actually going to their competitors. So when you, when you really put the pieces of this puzzle together and advertisement for a business that has a poor reputation, could in fact be sending leads and opportunities to a competitor. Right? That's crazy. It's crazy. Like this guy is spending money on ads on, on, on a, on a, in a newspaper, but really his competitors, the one benefiting from it if his reputation is not taken care of. So for us, a lot of times it's, it's, um, helping a business owner understand that no matter what, even if you're investing in, you've got a great website and other paid advertising that you're investing in at the end of the day, like you have to have a strong reputation, otherwise you risk losing out on the effectiveness on that advertisement. And it might be sending the, your competitors those opportunities. That's cool. So tell me what's, what's your value out of it? I know you've been doing webinars now consistently
Speaker 2: 08:56 for what? Like 40, 45 weeks or something crazy?
Speaker 3: 08:58 Yeah, exactly. So, so what's interesting is we've kind of taken that model of helping local businesses with, with reviews and reputation management. And that's actually what we teach in our course and that's what we've been really working hard over the last six months or so. And so, yeah, we, we have taken the advice to heart and saying, you know, Russell says, until you've, your courses built a done a million dollars in sales, how you need to be doing them live and, and I'll tell ya know, we're probably somewhere around 44, 45 weeks at this point. I'm doing them live every week. And it's awesome because most people, especially in our space think that they're just like prerecorded webinars and like, like the number of people assume that this is what I'm doing is not live. And getting to call them out by name on there is actually a quite a bit of fun. But so are our value ladder. Basically, if you, if you look at our, um, our, our course business and where we're teaching other agencies and freelancers and web designers and digital marketers, how to deploy the strategy and their business today. Like, we're actually at the very beginning piece of that business where we're doing a weekly Webinar to sell access to our course, teaching this whole strategy.
Speaker 2: 10:10 I love it. So for, as an agency, when, when you were doing it as an agency, how are you getting your leads? Were you driving them from facebook to a webinar talking about reputation or what was, what was your funnel?
Speaker 3: 10:21 Yeah, so our funnel for the agency, I'm kind of works in a couple of different respects because we have such a local presence. We've got just a lot of, a lot of word of mouth that happens organically. But, um, we've also been able to take the perfect webinar format and teach local business owners about reputation. And so we drive traffic from facebook ads. Um, we have email lists that we use and in one of the most effective strategies we've had for, for getting in front of local businesses is doing a jv opportunities with like even things like local chambers of commerce. So we'll talk with local chambers of commerce and help them with their own reputation and an exchange. Um, they've been really open to allowing us to promote the service and promote the Webinar to, to people on their list, and so it's been a really inexpensive way to get eyeballs and traffic to our webinar that, that doesn't involve having to spin up.
Speaker 2: 11:20 I love it. I think that's the one part people miss so much as there really is value in providing value to other people first and finding value to the local chamber of commerce or something like that to get those referrals. I think that's fantastic. That's, that's super cool. Well, they've been super receptive for sure. And I think again, once a person gets results, the first thing they want to do is share it with other people, especially if they're chamber. I mean that's A.
Speaker 3: 11:43 Yeah. And you think about the chambers responsibility in the world in many cases is to act as a beacon of strong reputation for all their member businesses. So a chamber needs to have a good reputation because they're wanting to look good to the member organizations that that belonged to them as well.
Speaker 2: 12:00 So what type of things are you actually doing for the reputation management then?
Speaker 3: 12:04 So our biggest drive here and it's a pretty simple strategy and that we just want to make sure that there's a process in place for most businesses to ensure that they are asking their happiest and most satisfied clients to leave reviews when we work with the average business. Average local business hasn't ever really asked their clients. Um, and if they have, what they find is that they just don't do it. There's two main reasons that people don't leave. Her reason. Number one is they don't know how to do it, isn't necessarily very clear and the second is that they forget about it. So our strategies are really about making it really easy for them to leave their reviews. And then second is making sure there's a strong reminder system to actually follow up with people to leave those reviews. What we find is have you, have you ever thought about like what it actually takes to get to the screen on Google to leave that review?
Speaker 3: 12:58 Like you have to search for the business, you have to pull them up on the map listing, you've got to, you've got to scroll halfway down the page to find where the review block is, and then there's a button that says, read all the reviews. When you click on that, there's a pop up that happens and then there's a blue button that says, write a review. By that point, the average consumer has already checked out. They've not made it through that process, so we've got to get that sequence a lot shorter and that's essentially what our. What our system does is helping the average consumer, the average person who's going to leave a review, many of cases that are not people who have done this before and making it really easy to get to that point where they can actually leave that for the benefit of of the business. Who's who's wanting to solicit that,
Speaker 2: 13:43 so are you using your own software or what type of tools and resources you have to make that happen? Because that's it. I have the same problem as far as even podcast reviews. I've asked a person to give a podcast with you and I'm like, you know what, you know how hard it is for me to even go and do a podcast for somebody else. It's not easy and apple doesn't make it any easier either. I mean it's just these are tough things. You've got to really want to do it.
Speaker 3: 14:04 Yeah. We use a software called review review lead. It's basically is a software package that allows to really make it very easy to both get that person to the point where they can leave the review, but then also that they can actually get reminded when we offer this solution to a client of ours, it will make sure that they'll get a email sequence of several emails to remind them to do that. So if they leave, they get the email and they don't leave their review. They get another one. If they forget, they get another followup email. I'm sending text messages and stuff like that. Buttons in different places to make it real easy so you can direct your clients to leave those reviews without a, without a lot of hassle.
Speaker 2: 14:48 That's awesome. So once you got a person, you basically at a client as an agency on the review side, what's the next step?
Speaker 3: 14:56 So on the agency side it's awesome because when I, when I brought somebody on, especially if they've never worked with our agency before in about a 30 day time period, we're actually able to get some really great results. There's some businesses that we've worked with within 24 hours of working with us, you know, they've got five star reviews, right? And they're like so excited about that and by 30 days they're seeing a huge transformation and their online reputation. So that makes the opportunity for us to go out and talk to them again about the other services that we can offer really easy because we've gone from a company that they just hired to help with this one piece to accompany that, that, that they know that when they invest money with us that they get a result. So now it's set the platform for us to talk about like anything else.
Speaker 3: 15:46 A lot of times we have clients that will come back after a 30 day period where we can talk to them about like, how are you marketing yourself? Like before, where maybe the door was closed to allow us to, to, to do some work even on their website. Now they're asking us questions like, Hey, well I know I didn't want to talk to you before about our website, but what'd you mind taking a look at it and see if there's anything that you think that we could improve. It's been a great way for us to sell all sorts of things because now, now they not only trust us but they. But there's a working relationship there that we can, um, we can use six times easier to sell to somebody that's already been, has never bought from you at all. So. So we'll get questions like, you know, I've heard that that funnels or facebook ads is something I should be paying attention to, but I never had anybody I could ask before, is that something you guys can do? And we'll be like, sure, we can help you with that too. And all because we've opened up the door with something that's really core to their business and they were neglecting the point we brought to their attention.
Speaker 2: 16:55 I love it. So are you doing like a review review for the business or what? What's the original offer? How much did they pay into to get that first month with you guys?
Speaker 3: 17:04 Yeah, so when we asked the client to make an investment in the review and reputation side of things, we ask them to invest, invest annually. Most of them pay annually and some choose to pay monthly. We ask them to invest $1,800 a year or if they pay monthly, we ask them to invest $250 a month. So it's there's a significant savings to allow them to pay and they decided to pay annually because that's kind of our preference to get that cash upfront as opposed to spreading that out because what will inevitably get them into other programs after that point as well.
Speaker 2: 17:37 Yeah. I love that so much now. Now that you've mastered this piece, now you're going out and you're teaching others how to do it as well. And I believe this is that piece also, primarily webinar section there,
Speaker 3: 17:49 so that's, that's all webinar today. We're running cold facebook traffic to a webinar registration page and every Wednesday at 9:00 AM Pacific I jump on there live and do a Webinar, ends up being close to about two hours or so, and it's been an incredible experience for us to to connect with people that way and sell the course as well.
Speaker 2: 18:12 So that's a b Webinar then because you're going after other agencies, other people involved in email, Seo, pr, anything like that. Right,
Speaker 3: 18:21 exactly like the way that I say it broadly on the Webinars, like if you're in the business of helping a client get a result in their business through the work that you do, then this is a great fit. And that could be copywriters, that could be a web designers, graphic designers, you know, facebook ad experts in the marketing space that helps a business review and reputation as a great first step.
Speaker 2: 18:45 That's awesome. What type of audience or how do you find those people on facebook then?
Speaker 3: 18:52 Yeah, so we're targeting based off of like people are interested in wordpress or people are interested in, you know, all those different thought leaders in that space as well. So it's been, it's been a really good thing and we've got, you know, just every week we were somewhere between 501,000 registrants that are, our numbers have been incredible as well in terms of our close rates and all that.
Speaker 2: 19:24 So what type of percentage, how many people actually show up and just walk me through your quick numbers on the.
Speaker 3: 19:28 Sure. Absolutely. So we have about a show rate is about 25 to 28 percent each week and we've got a really strong email indoctrination. We've been using the heck out of reminded to show up and that kind of stuff. And um, and then from there we'll have usually about a 10 percent close rate, 10 to 11 percent close rate on attendees and we have about a three percent close on, um, on registering. So it's been a very strong, very, very strong webinar. And our return on adspend is ranges anywhere from three and a half to eight, which is unbelievable, but I can tell you we're really happy.
Speaker 2: 20:22 Fantastic. So what's the offer? What's the price point on the offer?
Speaker 3: 20:26 So the price point is and um, and it includes the course and there's a bunch of other bonuses as, as you could imagine,
Speaker 2: 20:36 obviously you're building a huge list, but that many registrants per week that you can continue to go out too. So
Speaker 3: 20:42 at this point, like after unsubscribes or list is about $15,000. Um, so we've got like a good strong list and we've just, uh, we just, we, we hadn't really been nurturing that as much as we should have and we've just started reading to them more often, which has been great.
Speaker 2: 20:59 I just love your success, Mike. That's so awesome. Well, any part, as we're kind of getting close to wrapping things up here, any parting words you want to have for our audience or recommendations they should do?
Speaker 3: 21:10 Like one of the biggest lessons that hubs teaching and from our use of the strategy and our agencies, just under just the understanding that the value ladder is like, it's amazing. Like any business, you know, whoever you are, you have to understand your value ladder and I would challenge everybody to look at the bottom step, like what is the first thing that you typically offer to a client? And like get even more creative with something that's a step below that. Like, like I used to think that the bottom step of our value ladder was like web design. Well that's the first thing, but the truth is, is like even in our business there was a step that we kept ignoring year after year after year, which happened to be reviewing reputation management, but whatever it is, whatever that bottom step is like, challenge yourself to think, is there a step below this that makes it that much easier to engage with me and to say yes and to give me just a little bit of money to turn them from some stranger to a paying client. Right.
Speaker 2: 22:17 Oh my gosh. That is so awesome. Literally recite, we're talking about this just the other day as far as what's the very earliest, simplest result that you can get for someone and I think it's something you're doing because the great part is if you're able to go one spent one step lower than your competition is even thinking you're getting clients before they even start looking for the other service that your competition is offering. Absolutely. I love that idea because honestly, it's one of the main things we're looking at right now. If you'll see it, people see some of the products and stuff we're rolling out here in the next couple months will all be things at what's the simplest thing we can do to help a person get a result the fastest because you're right. As soon as you get that, when they're like, man, what else do you got? Because I'm ready to spend money.
Speaker 3: 23:02 The world is full of people who are selling products and services. Right? And it makes it really hard for the average consumer just to to to make that step and go forward. So you have to reduce the resistance. You have to have the risk associated with moving forward and one of the strategies of doing that is giving them something they can give you money for the lead magnet idea, like give somebody a pdf in exchange for their email or whatever. That's one idea of having a lower step on your value ladder, but how can you have something that people were willing to exchange money for that that really turns them into a buyer at that point, you've them as somebody who could potentially extend the other steps because they're willing to take their credit card out of their pocket and they're willing to move on from that step where you help them get that result.
Speaker 2: 23:55 Oh, I totally agree with you on that. There's nothing more important to us than a buyer leads or one thing. Buyers are totally, totally different. The value is so much more important for a buyer.
Speaker 3: 24:04 Totally different.
Speaker 2: 24:06 Well, Mike, I'm sure people don't want to reach out to. What's the easiest way for them to connect with you?
Speaker 3: 24:11 Easiest way to connect with me is agency mastermind.com agency mastermind.com. Slash learn is where you can check out our webinar. Love to hear from you guys.
Speaker 2: 24:23 Always such a pleasure talking to you. Look forward to seeing you again real soon and thanks again for everything.
Speaker 3: 24:29 All right, Dave, thanks so much. There's a lot of fun today.
Speaker 4: 24:32 No. One of the things that means a ton to me is the personal reviews that you guys leave on itunes. If you wouldn't mind going out, rate the show, let me know how I'm doing. Just go to Itunes, click on the episode and rate and leave a comment. I read all the comments. I appreciate all the stars and everything already left for me. Again, I really appreciate it and it's my way of finding out how I'm doing so if you don't mind, I'd really appreciate it and I again, thank you so much for all you guys do. Have a great day.
Why Dave Decided to talk to Jeremy:
Jeremy Griffin is the epitome of Mr. Hustle. His marketing prowess and ability to be the "crazy guy from the outside" has given him opportunities to build multi million dollar businesses. He is also a member of the "2 Comma Club" Jeremy details how he has been able to create a national event paid for by sponsors. He provides the keys you need to take your show on the road. He also reveals how to breakthrough the resistance of people saying, "My industry is different."
Tips and Tricks for You and Your Business:
"No matter what business you are in, you are in the people business."
"If you are going after national fame, you better be ready for national humiliation!"
"Every company needs a signature event that is outside of your facility that will bring everyone in your industry together, and you can put your name on it and control."
A lot of people focus on how can I bring my company the most value… when in reality, how do I put an event together that gives the sponsors the most value? If you don’t have the sponsors, you don’t have an event.
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward.
Speaker 2: 00:17 Hey everybody. Welcome back. You guys are in for the ride of your life today. This is gonna. Be One of the fastest, craziest, next 20, 25 minutes or so. I have the opportunity to bring a dear friend on. Jeremy Griffin. Jeremy, welcome to the show. What's up my man? How are we doing? Oh, I'm so excited for this. You know, the fun part. I wish I could actually record and put it in. I made it. I'll have it at like the end of the. I should start recording there as soon as I start. First start talking because Jeremy, right
Speaker 3: 00:41 dude, stop. Yeah. You know the show behind the show is always the fun show.
Speaker 2: 00:49 So Jeremy feels the same way I do about title. So let's just say that Jeremy is just an amazing entrepreneur, has been crushing it and killing it. It's whatever. Two Comma club winters. He's got so many different businesses out there from real estate to blow and crap up on with events and honestly just one of the coolest guys out out there and a guy you definitely want to get to know. So check them out. Jeremy Griffin on facebook, but right now we're gonna dive in and kind of talk about. I'm still, again, I was going through all this, so background elite realty, real quick, your gut, but I don't know, $500, million different real estate properties yourself and you're going through and selling a couple here and there.
Speaker 3: 01:24 Yeah. That, that's all kind of just been a natural extension of, you know, growing up in the construction thing. I got the opportunity to turn a guy's portfolio around about 10 years probably. And um, you know, when we're growing up flipping houses and whatnot, you're, you're basically doing management and doing this, that, and the other thing and showing them. And I'm just doing it anyways because I'm just aggressive and I've always selling something. Right? So I got the opportunity to do that, hopped on it. Uh, you know, got there, got that revenue up to that, that portfolio right there is probably about four to $5 million worth of assets and got increased their revenue by literally about 35 percent in 12 months and really haven't looked back with that man, you know, so all growing up with crazy uncle Larry paid off.
Speaker 2: 02:13 Well, for those of you guys for listening, literally this is going to be just a popery of just random topics here. So with that, I'm going to just off the cuff here, how the world you. I've got a lot of real estate increase in real estate. Thirty five percent a year. What? How'd you pull that off?
Speaker 3: 02:27 Twelve months. Alright, I'll, I'll be, I'll be really honest with you. My whole key to we do a lot of property management stuff and the real estate area, my whole entire key to that is to, and this sounds crazy to a lot of your audience, to look at it from a marketer's perspective instead of a landlord's perspective. Okay. You will be shocked how many people treat the properties that they're running. The people that are renting them, their customers has a giant pain in the ass. Okay. I've had, I've had no listen. I've had three women in my office up there, got three offices in Tampa. I've had three women in my office in the last five years up there who were moving for whatever reason I want to move, started crying and saying, I've never had somebody treat me with a level of respect that you have.
Speaker 3: 03:11 You treated me like a human being and I will do everything. I'm getting referrals from people that rented it from, from our company, from 10 years ago. Still, you know, so it's. Everybody has to, oh you got to be tough. You got to be. And I'm like, so this is the first industry in the history of industry where if you act like a giant Dick, you'll get better results than if you're nice. Like, no, no, like, stop that, you know. So, and that was really the whole key to it was establishing really turning apartment complexes into actual legitimate communities. Okay. That people can be proud of. And when you do that, people stopped moving and you start. The one thing that I found was key. I started running and newspaper Ad. Think about who still reads the newspaper ads. Older people or people. Quieter people.
Speaker 3: 03:58 Okay. And I started off the headline. It says very, very, very, very, very quiet apartments for rent ads. Say the same thing. That. So if you're a party animal, like you're not even, you're not even messing with that, right? Like, and I get people that are sick of all the nonsense and, and I promise I will do everything in my power to maintain that, you know. So it's uh, it's that delicate balance of, of coming off his, you know, his understanding, but also assuring them that if things do need to get dealt with, like trust me, I'll get them dealt with. Okay. So that was it man, you know, get out, get out a lot of the bad problems, tweak the way that their portfolio here. They were actually renting everything on a income based on. They were negotiating everything. Everything. And I'm like, guys, it's like, they're like, well, what if you have to turn somebody down?
Speaker 3: 04:48 I go, then your marketing isn't strong enough. Okay, you should have an unlimited amount of people that are coming here to rent these things if you do it right. You know? So streamlining the operations, get the marketing right, develop an actual real community. I mean we're talking with you guys with culture, you know, and culture is so important and it's, it's, it's so definitive how things are going to go and do that. And I'll be honest with you, that is the honest to God's truth, man, with that whole entire portfolio. Thirty five percent by the end of that year and I haven't looked back since then. So
Speaker 2: 05:22 for those, you guys are listening, I know we're talking real estate. People are going, gosh, it has nothing to with the funnel. Understand everything is always marketing. You're always, always, always marketing. And it's one of the main reasons I wanted Jeremy on. We're going to talk about a whole bunch of different things, but I want to make sure you guys understand if you're listening here, everything is marketing. I love what you just said, Jeremy, as far as you shouldn't have to be catering to different things. You should literally, if your marketing works, you got enough customers. It's not okay.
Speaker 3: 05:46 Exactly, exactly. And it. And here's the thing. It is all marketing, right? And if you want to get into what you guys do, there's no reason why anybody in any industry at this point is not creating their content, putting it out there, driving the traffic, capturing the information and then remarketing to them so those people and then also taking the previous and current clients and remarketing to them through other means as well to get the referrals and all that stuff up. I don't care what industry you're in. Right? And that is kind of what's been really neat over the last three to four years of me jumping into marketing, into management and now I'm in manufacturing with grizzly over there and now we're launching this national event tour thing too, is that you start to find a lot of synergy between industries, between business and, and, and I tell you what man, and you probably will agree with me on this, almost everybody that you talk to when you start getting into things and you come at it with a very simplified way of how we can fix this as well.
Speaker 3: 06:44 You don't understand this industry is different. I don't know. This industry is different and I'm like, actually no, they're not. They're all people. Okay. That is the main variable with all of them. They're all the same. So, and you know what I mean, they have different minor differences and whatnot, but everybody always feels like there is this unique. And it's like, no, come on, I'm sorry. It's not, you know. So I've, I'm trying to get further down my goal of eventually becoming the next. Marcus limonus were being all over the place is my emo. Right? Right now I'm too right now too small and everybody I know that like as cash, it's like, dude, you're an idiot. What are you like, you're all over the place. I'm like, you're right. I am. How old am I going to learn all this stuff? You know, I going to get to a point where I could walk into any company and be able to put together a formulation to fix them, you know, and eventually then it get so good at it that I can walk in and get equity out of it too, you know what I mean?
Speaker 3: 07:39 And all that. Which is basically what I just did with grizzly. So you know, that's it man. You, you, you, you can watch all the youtube videos on the planet on how to change your brakes. Okay. I assure you when you go out there to actually try to change your brakes, it is a whole nother ballgame. Right? So that's the only way you learn. You got to do it, you know. So.
Speaker 2: 07:59 Oh Man, I hope you guys are listening to just writing a ton of notes. I mean, Jeremy's dropping value bombs like crazy here. Again, just to restate real fast, I want to make you guys all understand because if we just said it real quick and that is understand, everyone's always going to say that my industry is different. You are in the people business no matter what business you are in, you are in the people business and focus on people, people, people always. And then the other thing I just love is the fact that you've. You learned by doing so, get off your butt. Go out there and work. Next one I'm going to dive into here. We're going to go real faster and that is grizzly targets. Fascinating business. Dude. You've got equity in this business, so tell people what Grizzly grizzly targets is.
Speaker 3: 08:36 Okay, so grizzly targets makes a lot of steel reactive targets. You shoot them, they bounced down and pop back up there. They range anywhere from like 100 bucks a pop. We've got a couple of systems that are $2,500. We sell two military installations, endusers professional rangers. Uh, it's a lot of BDB grizzly targets. I started there with two other guys seven ago out of a guy's garage. I came up with the knit and marketing guy, right? Came up with the name this day and the other thing, all that about 15 months ago, the sole principle in that was like, I think I'm going to go try some other stuff out. I was like, no bro, like, come on man. No. So I was like, give it to me. And he goes, what? I go give it to me. And he goes, what do you go? Give me the business.
Speaker 3: 09:16 He goes, so you can do one with it. And I was like, what do you mean? So I can do what I want to do, you know? So we came up with a really, really, really great deal. Went out, found some investment partners, reopened the door and I have been on a terror to take that. And of course it's 12 months from a company that not a lot of people have heard about. Small company to an industry icon. And I got to tell you a like we are well, well, well on our way, I've got the whole product lineup is all fixed. We have literally have the best products in the industry. There are some of the most expensive products in the industry too. But when you're dealing with things like that that are functional and let's face it, like people are shooting at them, I want the best stuff.
Speaker 3: 09:59 Okay. So we got the product line all lined up. We've been doing a ton of. I mean honestly straight up just ripping off daily Vee, right? A lot of day in the life video. I do that with all the clients now, right? And they're like, well can you explain that? I'm like, go watch daily Vee. That's it right now when we do it with, when we do it, we make it a little bit more polished because I'm not trying to crank five of them out in a day like that. Maniac is right. So if there's a little bit more music in the b roll is better and this a little bit more set. But we started doing a lot of that, that really caught a lot of people's attention, um, and you know, by doing all of that and then taking that drops on gunner event and merging that in with grizzly has the lifestyle side of the whole thing.
Speaker 3: 10:44 I've really, I mean, and we're getting ready to. We're getting ready to grab a possibly merge with something else here coming up. I can't talk about it, but that's another seven figure business that is going to only further this whole thing. And uh, yeah man. Well I'll be honest, my goal was within six months to do all of this. Okay. That was bat shit. Crazy possible to do all of that six months. Right? So it's looking like by the time it's all said and done, we'll be on tour for drops on Grizzly with the drop zone gunner event will be on tour by the end of this year. Um, I just got back from a giant conference. Nobody in those boots is not hurting us at this point. So. And big boots. So I'm talking about boots that are like, you know, 10,000 square feet maybe with offices and I'm like those giant trade shows, right? So it's going to be about 18 months, man, where I've taken them from a company that nobody's heard of and turned it into an industry juggernaut and I tell you what, the formula that I created for this to do this can be applied to almost any other industry too. So you know, once we're done with this, we're going to put people on the hook here and hang on because I want to keep that little bait
Speaker 2: 11:54 out there. That's the hook. You guys, this people are listening. They don't know what drop the gun drop zone gunner is and you've got to get the backstory here because drops on. Gunner hardly know what it is. Explain to me, but I can. I think this is where people have to understand is this is what is so cool about when you get involved in marketing and you really get it and you understand it, opportunities present themselves. Here you've got this crazy business where you've got these grizzly targets and all of a sudden it segways and leads into what really the byproduct of grizzlies actually and become a bigger business possibly think grizzly targeted. So tell people what is drop zone gunner.
Speaker 3: 12:29 So drops on gunner was an insane idea I had about three years ago to essentially combine tough mudder with Spartan, with American Ninja Warrior, and then throw a bunch of pistols, shotguns and ars in the mix. Okay? And it was, it was crazy. It was, um, I learned on that first one, two and a half years ago that if you are going after national fame, you better be ready for national humiliation because works. One that I put on two and a half years ago was, dude, it bombed, it bombed. It was a sticker. It was an egg. Okay. And I tell you what though, a couple of a couple of really influential people in the industry flew down to check it out. And they said, you know, Jeremy, they said, everybody's always talked about doing something like this. And he goes, holy, holy cow. He goes, you're crazy enough, you actually did it, and I go, yeah, I go and look, it's working now.
Speaker 3: 13:19 A lot of people said, boy, that was a disaster. I bet you're never going to do the good thing that's done it, but you're never going to do that again. And I go, what are you talking about? I go, did you have any idea how much I just learned from that, like I logistically cracked the code on how to combine those two worlds in a safe monitored way that anyone can compete on. So I've taken the OCR world obstacle course racing world and then the shooting competition world, the gun industry and merge the two together in this act of fun medium that nobody's done before. Right. And, and I will say I'm very proud of that because you know, the, the word entrepreneur gets used a lot these days. I think a lot of us are small business people. We're not the entrepreneur that's trying to put something together that's never really been done, you know, which is kind of what that word used to mean a lot more.
Speaker 3: 14:07 That is something that actually, I mean, it was crazy as shit man. So I did it. It was awful on the first one, um, we couldn't even build most of the obstacles. The obstacles were, a lot of them were supposed to be built like 10 feet tall and 20 feet wide. They all came in and reverse why 20 feet tall guys flying over these things, like they're all going to. Everyone's going to get hurt. I mean it was, it was bad dude. Right? So it's. But we got through it. I put on another one once we figured out that we're doing this grizzly thing, I'm like, cool, now I can merge this right in with grizzly. Right? Because I think every company needs a signature event that is outside of your facility. I mean you guys know, you know, you need that signature event that's outside of your facility that will bring everyone in your industry together that you can put your name on and you can control.
Speaker 3: 14:56 Right? So that was essentially the initial event for startup street because I always wanted to have the craziest and I've toned it down a lot over the years significantly. But I'm like, no, we're going to be the craziest part getting group over. Like I found out that you can be too crazy. People won't call you. Okay. So that was supposed to be for that. So I was like, who, we can merge this in with grizzly now. And we put on another one. I got it all sponsored up. I mean it was uh, it was about $150,000 event that we put together. Okay. And I mean hundreds and hundreds of people were running it. A card, Owen's wife Elena, she's on team grizzly. She ran it. She was like, Jeremy, you are the craziest sop I have ever seen in my life. She goes, what is this? This was awesome.
Speaker 3: 15:42 And I was like, I don't even, I don't even know what this says at this point. I'm like watching this machine function, right? And I'm just like, whoa. Like how did we do this? So, so we did it in January, perfected the concept, just got back from that trade show a month ago, walked out of there, we needed about a quarter of a mil and sponsorships to put this national tour together, um, walked out with half of that ready and delivered a more than half of it promised, but has, we all know you can't count it until it's, the check is cleared and you took the money out, right? So, so we got enough money to get that going. And basically what we do now is I've built something where the tour is going to take place and go around the country and what we're doing is we're going to different firearms manufacturers, hometowns, and essentially what I'm doing is I'm bringing Lollapalooza to the gun industry and I'll be honest, I think that that is really unique and that's really different because you have an industry that has a lot of challenges obviously.
Speaker 3: 16:41 Right? And then this always takes some crazy guy from the outside in every industry to come in with something and push it through. And I got to tell you, man, if you saw the reactions of everybody in January, which I've never seen that many happy people in my life, right? So, so we're doing a national tour and that's how we have a setup is where we go to the home towns of these major manufacturers and essentially throw this party in their backyard and they love this because. And there's something to that I don't think a lot of people realize when they're putting events together. A lot of people focus with events on how can I do this to bring my company the most value, right? It's all about me. How do I get the most value out of all of this? When in reality, for most of us it's about, it should be about how do I put an event together that gives the sponsors the most value, more so than the other events in this industry.
Speaker 3: 17:33 Because if you don't have the sponsors, you don't have an event, right? So if you start off with that in mind, you end up with something that you can get sponsored, which is a hell of a lot better than having a really cool idea that no company wants to write a check for and it's dead on arrival. Right? So, so that's it. All of the company stuff is all staged. It's all getting used. We got backpack companies and people are running through the trails with their backpacks on, right. The gun companies sponsoring all the guns are getting used. Um, I mean, you name it, if it's a sponsorship item, it's getting used in it, which is just the most incredible user content. Right? So we'll see. Man, it's, it's, it's pretty far fetched. But uh, you know, I mean, I don't see why it's not gonna work at this point. I'm just going to keep hammering at it until it does. Anyway. So
Speaker 2: 18:21 dude, that's just so awesome. Again, you guys are listening. I hope you're taking massive notes. I mean, it's, you're listening to a guy who's out there just taking massive, massive action. And I love journey. I just totally transparent. You know what? Sometimes it just flops, it just doesn't work. But it's what you learned from that flop.
Speaker 3: 18:37 Yes, yes. And almost. And there's a rule of thumb generally in most media companies when somebody's putting on an event, don't sponsor the first one, right? The first one is the learning experience, you know, and, and I gotta tell you it like most people never even make it to the first one. Okay. And then they make it and they're like, Oh God, that was awful. We shouldn't do that again. And it's like, no, this is the time when you have to be so stupid and competitive that you're like, no, we're doing it again against all freaking advice whatsoever. Right. He threw up, we threw a party when I was like 17 or 18 and we called it. It was a keg party. We have bands come out and all that. And we called it. The freaks come out at night. And I was, the cops were called. I mean, for all intensive purposes, it was a disaster. Right? And I was the only one that was like, no, it's a good start. And everyone's like, no, never. Again. How about that Jeremy? So I, you know, I, I'm more than willing to fail a little bit and, and embarrassing myself a little bit for the good of everything else in the end because it is, it's the only way you get there and somebody has to be the one willing to risk the humiliation. You know, what risk it. You get all the freaking praise afterwards. If it works too though. So
Speaker 2: 19:52 and you've been getting again, you've been crushing it. It is so cool to see the different things your success. Again, I love the fact that you're in multiple industries and yet you're finding ways of bringing them together and you're using the same skill set that you've learned and I think I hope people understand how important learning the skills that you've got to learn the fundamentals. The fundamentals are the most important part in business. I've, you know, you're joking around about this whole idea as far as entrepreneurial right now it's kind of a popular word. I, I remember when I first got started as an entrepreneur basically meant that you couldn't get a job anywhere else. That's how most people looked at me, like, oh, so you can't make it, so that's what you're calling her.
Speaker 3: 20:26 So there's a lot of, there's a lot of truth to that.
Speaker 2: 20:31 I think there's these days. I, I love just your, your sticktuitiveness. I mean, no matter what, you just keep going. And that's the fight that I hold. People who are listening, you understand the only people that are successful, they keep fighting through all the losses. So as we kind of get close to wrapping things up, Jeremy, what other words of advice would you have for our listeners?
Speaker 3: 20:50 Um, I, I don't know, but thinking about what you were just saying, I think that, you know, not so much a word of advice. Maybe Elon Musk is sleeping in his factory right now. Okay. They're so backed up. He is sleeping at the factory. Okay. Now one guy did bring up a good point. He said, well, doesn't he have like five kids or something you think that might have something to do with it? But I mean, so not really. You know, that's not a word of advice, but if you take that and you look at that guy's level of success in what he's still willing to do to get those preorders taken care of for that new Tesla model or whatever that is, that is everything you know, and, and, and there's a lot of smash talk going on out there right now against old hustle.
Speaker 3: 21:32 Hustle is, you know, hustles overrated and all that. And I always say that it's very interesting that once that whole hustle culture came to fruition was about two to three years ago and most of the time in business it takes about two to three years to burn somebody out, right? So now we're seeing this, this whole movement came and it's a few years later now, all these people were like, oh, that's all overrated. Like, no, dude, you got your ass kicked. Okay, you couldn't hang man. You know, so that's it, man. It's, it's the, everything is the drive. You cannot work your competition. You can eventually hammer that square peg into that round hole if you hit it hard enough. And I'm not trying to, you know, undermine strategy or work smarter, all of that. These all have to happen. But that is the, that is something man, that everybody's got to take through it a to take from it because everybody who turns into a really, really, really, really big name has that.
Speaker 3: 22:27 I love it. It's the one common factor. So I have to agree. Well, tell me, people are going to be dying to reach out to you. What's the best way to connect with you? I would say just go, just go hop on the drop zone gunner page on facebook or go check out the grizzly pages. The one that's most pop in these days. That's where most of the efforts going into a grizzly targets on facebook. There is a lot. I do a lot of contacts and a lot of interactive stuff. We have a Friday night faceoff video series that we're doing now where people can bet and gamble on Monday mornings on who's going to win between a and B and under what time? And on Friday night, like Friday night fights at 9:00 at airs and whoever gets closest and picked the correct winner wins xY, , z. So definitely check that out. It's a, it's a lot of fun. So there, you know, I always love talking to you. It's so great having you on the show. Thank God. I know you've got a million things going on and today wasn't the most productive, as you've mentioned earlier. So, uh, I appreciate you suck. You saved by day. Okay. I haven't smiled all day and I'm so happy.
Speaker 3: 23:32 Uh, Jerry, always a pleasure. We'll talk soon. Awesome man. Thank you.
Speaker 4: 23:36 No, one of the things that means a ton to me is the personal reviews that you guys leave on itunes. You wouldn't mind going out, rate the show, let me know how I'm doing. Just go to Itunes, click on the episode and rate and leave a comment. I read all the comments. I appreciate all the stars and everything differently already left for me. Again, I really appreciate it and it's my way of finding out how I'm doing. So if you don't mind, I'd really appreciate it. And I again, thank you so much for all you guys do. Have a great day.
Why Dave Decided to talk to Reekita:
Augmented Reality is here and can now be used in your funnel and on Facebook Messenger. If you have a physical OR digital product Or a service, you can now use state of the art technology in your funnels. The ROI and conversion increase is amazing. Reekita is helping other marketers to use augmented reality in their business. She talks about where things are now and where it is going.
Tips and Tricks for You and Your Business:
"Augmented reality is any digital content you overlay into your own environment."
"People will not really have to leave their house."
"The best benefit is that there is no competition around. When you are seeing stuff in AR, you are seeing it as if it is in your house."
Marketing, in general, is changing very soon. All the major platforms; facebook, snapchat social media, are all integrating AR into their platforms.
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward.
Speaker 2: 00:17 Hey everybody. Welcome back to funnel hacker radio. This is gonna be kind of a fun, crazy and different types of podcasts. And I normally do A. I actually don't know this guest. This is the first time we've met. I usually, I know our guests, but a different bannock introduced us and I want to make sure we brought her on. She's doing some crazy fun kind of different things. So I want to bring on ricky to gala. We're going to welcome to the show.
Speaker 3: 00:39 Thank you. Thank you. Um, and I'm a, I really appreciate you having me on your show.
Speaker 2: 00:45 That the topic is the part that got my attention. I usually kind of selective as far as who we bring on, but this is a crazy time topic. So what we're going to dive right into is augmented reality marketing. Uh, this became interesting to me. I was actually, I was down at a Joe Polish and Dean Grazia Center K Group and was talking with a couple of guys there about some augmented reality that they were looking at doing and one of the guys ended up showing me a basically a website where you could move furniture around and you could see furniture in your room and whether or not you liked it or bought it. And then jeff reached out and said, hey, I've got this guy, this girl who's really knows what is happening, augmented reality. So I thought, you know what? Let's bring her on and kind of dive right in. So Ricky, to give people a little better understanding of what augmented reality is. I didn't do the best job explaining that. So
Speaker 3: 01:34 you did a really good job because of mentored reality is elevate different from what your reality. What are like many people have this perception that was your reality is same as a mentor reality. But, uh, the real, the reality is that augmented reality is basically any digital content. You in a real environment. And let's say you have a print printed media, you know, some kind of pamphlets or something like that and you want to have your videos or you know, a link to your funnel so you can actually do that with the help of augmented reality. Like you can create content and you can add it on your pamphlet and once the user scans the image of whatever you are doing, they will be seeing augmented content over or you know, over the pitch or whatever you have done. And
Speaker 2: 02:25 I actually saw that last December we were out, Russell and I were out, he was speaking at James Mallin shacks event and one of the ladies there had a business card that had a qr code and you basically click on the Qr code and the Qr code brought up a video of her,
Speaker 3: 02:41 right? Yep. Yep. And it's nice and coated or like there are easy drag and drop tools available in the market where you can use them and create all these fun stuff within like five minutes. And it's very affordable too. So that's really simple to do.
Speaker 2: 02:56 So anytime someone tells you they can do it in five minutes, I'm like, there's just no way. So tell me what's it really take and how can I actually do? How could give me an example of how someone would use augmented reality in their funnel?
Speaker 3: 03:10 Okay, so one great question. Facebook, actually facebook is coming up with the augmented reality into the Messenger and you can integrate or augmented reality with your books. So let's say you want to, or you are adding your facebook messenger or link on your funding or whatever and you want your to wants to try the product. You can do that with the help of augmented reality in your Messenger. So that is one way that you can use.
Speaker 2: 03:37 I haven't seen that. So yeah. So most of the people who are listening to this, they're driving or they're working out there listening to this, this podcast. So give people. You're going to have to describe in visual terms what augmented reality is going to look like on their face in Facebook Messenger Bot.
Speaker 3: 03:53 Okay. So let's say you create a Messenger Bot and that are automated messages integrated, uh, US selling makeup for example, cosmetics, and you want your customer to try the product in on themselves. So what you will do is you would add a comment saying that, do you want to try the product? So it is like, let's say you respond to yes. So the facebook camera will open and once the facebook camera opens, you can actually use um, facebook air effects. They have a platform called ear effects, but you can create that effect and once you create that effect in integrated with their book, with the help of facebook Api, we can do. But yeah. So, uh, once they do that, it's all centered in everything. So once the customer says yes, they will open the camera and try to see what the different product in front of them and they can put the lipstick on their lips, they can put the foundation on whatever and they can test the product.
Speaker 2: 04:51 So I can basically get a facebook message here.
Speaker 3: 04:56 Yeah, Beta waiting list. And they stock in some. Oh. So by the end of this year, coming up with a lot of new strategies related to Ar and Vr and starting tweedy post and video ads like three 60 degree, three d, so you can actually see the uh, what do whatever your product is and do a three 60 or manual.
Speaker 2: 05:20 So this works best for a physical product. Then physically it's
Speaker 3: 05:23 not even for syllabuses. Like let's say you want to do a hologram or something like that. You can actually do those kind of stuff now. And um, think that pretty much I'm really different now. Like the way we do marketing, we used to do marketing I would say is going to be changing the student because all the major platform like snapchat, facebook, instagram, Google, they all have integrated ai into their own platform. So indion social media game is changing of Google has integrated into their maps. So let's say you open camera, you will be able to see all of the Geo based ar and you can see like, you know, the reviews the mess, like in a popups of whatever. Like if you had some audio pop pop, you can add audio and all those kinds of stuff, but you can add your animation.
Speaker 2: 06:13 Wow. Let's go back to our whole funnel now. This funnel hacker radio, I've got back to where again, I could receive a facebook messenger from somebody who basically says, Hey, do you want to try this lipstick on and my camera is going to open up and they're going to give me some drawing tool.
Speaker 3: 06:35 Oh No, no. Nothing like that. Could be done in er initially. And then it's just integrated with the help of Ai. So then it didn't have like, you know, automated set up stuff making it or they can change the products and all those things. On the screen itself.
Speaker 2: 06:55 Is this going to look like some of the instagram little error?
Speaker 3: 06:59 I'm some kind of effects that you have the dealers and all those kind of stuff that he use on facebook right now.
Speaker 2: 07:05 Okay. So for us as a marketer, I'm obviously what I want to do is I'm going to sell more product so it's going to be real critical that I make sure that it actually looks good. I'm working with this, with this automated reality. I know that um, some of the older things it looked really kind of clunky and didn't work as much. What are you currently doing in your, in your business using automated reality, augmented reality, admitted automated. Yes. I'm augmented reality.
Speaker 3: 07:30 Okay. So currently I'm building my own platform and the platform is related to augmented reality and virtual reality that you can create content for marketing or anything like that within just five minutes, just drag and drop kind of tools. And um, as of now I'm training people on how to create air and within that I'm creating ebooks and all those things there are user against, against the pitcher and they can have, you know, they can be connected with my funnel or they can be a youtube video or something like that. So there are a lot of things you could have gone to action right inside Ai for let's say you saw a product and you want them to buy, you can directly have a call to action inside er experience and they can just go ahead and buy the product.
Speaker 2: 08:18 Okay. So my mind is just racing now. Some crazy. Cool. Thanks. So because I've had, I've had a lot of people reach out to me recently. I get approached all the time from business development opportunities when I most recently had was a video basically an overlay and again it's somewhat augmented reality type of things to where the video overlay would be either I'd be watching someone else's video and the clothes they were wearing that basically I could mouse, I could click on it and I can buy that at that exact Jack.
Speaker 3: 08:54 You see all the different colors of the clothes and all the different designs and all those kind of stuff, which is really amazing because people will not really have to leave the house and they can show up right in the house. In fact, gap is doing something like that. They have created augmented reality or application that integrated on their products in that APP and you can actually try the product house. Very cool. So then all of those top companies, I've already created the, uh, into the then what are the integrated air into the website? So one of the way, or do we integrate ar is also where you can integrate augmented reality content like your digital product and whatever product is at. You can create it into augmented reality and once when he was ill wants to view that you have an option you want to view in ar or you want to just view in your web browser.
Speaker 2: 09:46 Interesting. All right. So again, I, I love this. This is always cutting edge type of stuff and we just added apple pay to click funnels. So if people can use apple pay, it's one click type of deal. We're seeing on mobile, it's converting like crazy. I'm from the actual shopping experience. In your funnel, when a person buys something, does it take them to a checkout page or does it take, does it take apple pay? Right? Then what's the actual purchasing opportunity? Does it work?
Speaker 3: 10:16 So, um, you know, when in augmented reality one to create the content, you have a republican going into action and you can add any link, whatever link you want to add, you can just add that energy directly, take you to the checkout page. Let's say you are already having into your website that you've added or augmented reality content with, um, it's us sending a sofa so you have added Ai, um, and you've added a CD. So once a person sees the so far they can directly click buy now and check out. So they don't really need to come back and again go through the process and stuff. And the best benefit is that there is no competition around. Like when you are seeing stuff in art, just seeing as it's right there in your house, you've already lost that mentally, Eddie. Okay. I like it. Let's go ahead and buy it.
Speaker 2: 11:10 No, I love it. Actually, that's, that was experienced we had with the furniture. I'm basically the gammer opened up when the room we were in saw the room and basically this sofa came in or the chair or whatever else.
Speaker 3: 11:23 It has in many ways actually, like nowadays if you go to see like there are so many people out there and selling the same stuff what you're selling and it's really hard for marketers to be different or unique in a manner that they are having something unique to give to the customer and this is one way that they can create unique strategies and create a relationship with the users, you know, the customer as well. So it helps to create engagement in something. Well, like, you know, people love to share a wow factor. I love it. No.
Speaker 2: 11:54 Again, I think that's the part I'm seeing a lot on the social stuff is the shareability of it and I think that's a really neat experience.
Speaker 3: 12:03 Yeah. And it creates of when you engage in wanting to have engagement and people are seeing staff it, it automatically converts into sales
Speaker 2: 12:12 and that's what we're all about. Making more sales. So I think that's fantastic. So what are some of the things, so on your company is augmented reality marketing?
Speaker 3: 12:22 So my company name is b r a r, d dot, but we are all into training and coaching related to augmented reality marketing.
Speaker 2: 12:31 Okay. So most of your stuff is on their training and coaching side. If people wanted to actually get the tech, where would they. I'm sorry. One time you do designing end and went up into. Okay. So if a person wants to add this to their funnel, what's the best way of doing that?
Speaker 3: 12:46 I think the best way of doing it is a Greek augmented reality contained with the. Like let's say they have an ecommerce tool so they can create ecommerce website with augmented reality content. So if they're selling any product or anything, they can create that content and added inside their website. So if somebody wants to see, they can directly see that. Second is they're doing a webinar or something like that. Many times we just showed us, you know, a page. I mean share the screen, like go ahead and scan the so you can actually do that. Like, you know, you show your picture or something on the screen and you want them to buy something, you just use it to scan the image of the screen and they will be able to check out immediately. They don't really need to go on the web browser and you type and see all this stuff. So it's immediate call to action.
Speaker 2: 13:38 So on our funnel builder secrets Webinar, at the end, I can have them literally take a picture of the call to action. Yeah,
Speaker 3: 13:47 pick up the phone and just scan the screen. And you have called to action immediately.
Speaker 2: 13:53 No, that's super cool. And we're going to have to do a lot of split tests in here. I'm really, really curious to see how this converts. Yes.
Speaker 3: 13:59 Would that I have learned different strategies which we can combine. In fact, I'm creating different funnels inside the software that I'm relieved and those will be like, then they are like two step three step funnel is you don't really that long step funnels that we have been creating for so long because of augmented reality is all about cutting the long experiences that you've had and giving them a unique experience. So I think that will be really cool.
Speaker 2: 14:28 That's crazy. So what are some of the things that if you've been split test or looking at things, what are some of the results that you're seeing with augmented reality?
Speaker 3: 14:36 So, um, recently I feel like we have been doing a lot of case studies and all those things and augmented reality or the thing that has shown in the market is augmented reality is showing the highest out of all the technologies and has been launched or you know, uh, being there in the market guilty of and it's not some effects or something like that. It's all together. A new technology like how we used to use, I mean we use phones. It's the same way in the future of augmented reality is going to be smart glasses at are wearing today within the next five years. I'm not joking. Like Sony, Google, Samsung, they have the patient already on augmented reality, smart glasses. So yeah, that's definitely future and they want us to stop using phones and all those kinds of characters and just focus on using these marg glasses and all those things. So one is going to be really connected.
Speaker 2: 15:36 Crazy. So I blinked twice to buy and wants to say no. Is that how that works?
Speaker 3: 15:40 Oh yeah. So Yep. I know you are be coming to the client. So yeah, I mean gestures and all those kind of things would come into play where you will click like, you know, you will just wave your hand. Say No, you blink your eyes. Yes. Those kinds of stuff are really coming out with now using technology and you know nobody or tracking.
Speaker 2: 16:06 You feel like I'm gonna be sitting in an auction and accidentally raise my hand and said bought $10,000 for the product. So.
Speaker 3: 16:12 Well, yeah. I mean, it's got to be crazy when in fact 2018 has been overly different. Your all together because all the top companies have created and what did you like high or integrated with the website, so either on the social media platforms or they have created their own platform for development of this and it has gone mainstream in 2018 and I was waiting for this for the last five years. I was waiting.
Speaker 2: 16:42 Well, we're for people want to find out more about automated reality or connecting with you. What's the best way of doing it? Amended reality. Gosh, I'm so sorry. I keep. I've got automated or augmented, so if they want to find out more about augmented reality as I use to this automated marketing automation tools, I've been working with some academic stuff. We're doing so automation and automatic as in my back to augmented reality. Uh, if people want to find out more about augmented reality or to connect with you, what's the easiest and best way to do that?
Speaker 3: 17:16 I think the best way is to connect with me on facebook. They can sell it. Tricky. Ricky Delgado and Rae
Speaker 2: 17:25 k I t a g a l A. Yep,
Speaker 3: 17:29 that's right. And we can take it from there if they need any help with anything because my main goal is behind or you doing training or courting people is because of mentors. Reality is the way that is going to change everything coming forward like after 2000. I think after some more we will see lot of amended reality content, especially with facebook and instagram.
Speaker 2: 17:54 I really want to him. Well Ricky to thank you so much for being on the show today. I greatly appreciate it. Again, augmented reality. So I find out more about augmented reality. Check out ricky to golf on facebook are e k e t h
Speaker 3: 18:10 eat.
Speaker 2: 18:11 I'm just blowing this whole thing ricky to so one more time. R E E K I t a g a l A. Yeah
Speaker 3: 18:19 that's right. And anyways Vicky who passed me, even if you like Google it, there's only one ricky data so they will be able to find me.
Speaker 2: 18:30 Well thanks so much
Speaker 3: 18:31 and thank you. Thank you so much and I really appreciate your time and having me on your show today.
Speaker 2: 18:38 We'll talk soon.
Speaker 4: 18:41 No. One of the things that means a ton to me is the personal reviews that you guys lead on itunes. If you wouldn't mind going out, rate the show, let me know how I'm doing. Just go to Itunes, click on the episode and rate and leave a comment. I read all the comments. I appreciate all the stars and everything. Everyone already left for me. Again, I really appreciate it and it's my way of finding out how I'm doing so if you don't mind, I'd really appreciate it and I again, thank you so much for all you guys do. Have a great day.
Social media has increased the ease and numbers of "haters". As a business owner who needs to publish content and products it can be tough when you get beat up on social media for doing the best that you can. Dave Woodward provides insights on how other successful entrepreneurs continue to Care for those they serve WITHOUT caring about what others say.
Tips and Tricks for You and Your Business:
"You have to care so much about those people that you are working with and that you are serving, but at the same time you have to care less about the haters."
"You have to let the haters fuel you."
Once you care so much about the people you are serving, you will care less about the haters.
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward. Welcome.
Speaker 2: 00:18 Oh my gosh. This is a crazy topic and I see this happening so often. It's so many people's businesses that I just. I have to help you understand how important this is or there are so many entrepreneurs, so many business owners I speak to all the time who are so concerned and so afraid of what other people are going to say and they care so much more about offending or hurting or upsetting other people that it actually prevents this entrepreneur in this business owner from getting their message out to the world. If this is, I was speaking directly to you and I want to make sure you understand the impact and the importance of the message that you have. I personally believe any entrepreneur, any business owner who goes on his on his or her way to start any business, that you have a moral obligation to get your message out to the world, a true moral obligation.
Speaker 2: 01:05 If you don't feel that strong and that passionate about the business that you're in, then get out of that business and find a business that you do feel that strongly about. I feel that strong right now about click funnels. I literally feel like I have a moral obligation to get clickfunnels out to the entire world, literally to save entrepreneurs from all the other confusing software, all the other mistakes and tools that people are using that actually is preventing them from having the success, the financial freedom, and the time freedom that our platform provides. In addition to that, the coaching programs and everything else, I. it's funny, I literally wear it swag every day. One, I love the t shirts and being honest, how they make me feel, but more important than that, I. I truly believe in our mission. I honestly, I feel this moral obligation.
Speaker 2: 01:48 It is very rare that you're ever gonna. See people without having something click funnels on, whether it's [inaudible], whether it's a shirt, whether it's a water bottle. I want people to ask me about it because I feel that strong about what we do. I've seen this happen at t we just got back from San Diego where we're gathering with our two comma club coaches are two comma club coaches and down there we had about 140 of our students there. We've got another one coming this week and this was our installation meeting. So these are the people who bought a are two Comma Club coaching program at funnel hacking live. And it was fascinating to me to see those people who are super passionate about their business and those who are like, I just don't know. I'm still trying to figure this thing out. And I see it happen quite a bit where people, especially when you're marketing online, um, for some reason people will say, and you'll find more haters online and you actually will face to face.
Speaker 2: 02:43 That's really easy to hide behind a keyboard and a screen and slam other people. But you have to understand that you've got to have super, super thick skin to be an entrepreneur. If you don't, then you've got to find ways of putting up shields and protection there for you. So first of, if you don't feel like you've got that type of thick skin and all the hitters are going to bother you, that's okay. You still have the same moral obligation to get your message out to the world. But now what you have to do is you just have to hire someone to take care of all your haters for you. And that literally would mean hire someone to go through your facebook posts, have hire someone to take care of all your social media so you don't see all the criticism. Uh, it's honestly, it's one of those things that are care who you are.
Speaker 2: 03:24 It's hard when, when someone starts tearing down what you're doing. Uh, I remember, uh, when my wife was teaching a lot of, a lot of fitness classes and she could have the most amazing fitness class in the world, and 30 people can come afterwards and tell her, oh my gosh, that was amazing. But if one person came up and said, ah, you know what, I didn't like your music, or Oh, I didn't really know it was okay. That's the one person that she would be obsessed about and it would really ruin her entire day. I've seen the same thing happen for people when they come off stage and people are like, oh my gosh, that was such a great, a great talk and it wasn't a talk. Did you buy now? I really didn't buy sit back, nick. Oh my gosh, why not? I feel the same way anytime I'm doing a Webinar or anything else.
Speaker 2: 04:06 And I'm like, wait a second. As great as it was, and yes, 15, 20 percent of people bought that means 80 to 85 percent sentence. People didn't. Why did I not connect with them? What did I do wrong? And realize those are just human elements that you're always going to deal with. The key here is you've got to find some way of being able to care without caring, and what I mean by that is you have to care so much about those people that you're working with and that you're serving, but at the same time you can. You have to care less about the haters. You have to allow those haters to fuel you. You also have to understand that, and I see this problem take place a lot with a lot of our coaches and things who are in the coaching business or when they're providing a product or a service that is supposed to be used by someone and the person doesn't consume it.
Speaker 2: 04:51 They don't get the results. That person who created it feels like it was something wrong with the product. Realize that's not the case. It's the person who bought it. I think for yourself, how many times have you bought a book and not read it all the way through? I do that all the time. Does it mean the book was bad? No, it just means I, it was me. It so realize that your customers, it's your boy Garrett white says it best, and that is you are not their savior. You just aren't. Realize you're a marketer. Your job is to help change people's lives, but they have their own agency. It's up to them to actually take, make, take the action and do what it takes to get the results and things that you need from them. But because they're not doing it doesn't mean that you should market it any less.
Speaker 2: 05:33 In fact, you should be marketing extremely hard. Marketing is the one skilled every single person has to learn. Um, I remember years ago hearing from Dan Kennedy, basically, if you're not offending someone everyday, you're just not marketing hard enough. And I truly believe that you've got to have that. You've got to be that prolific. You've got to be that polarized into where your product and service cannot apply to everybody. You've got to be in a situation to where you're doing everything you possibly can to connect with the people who your product or your service was designed for. And at the same time, realize that as you market that hard, you're going to offend, you're going to piss off, you're going to upset other people. That's okay. That's marketing's job is to separate people so that you're only communicating with those people who your product and service can actually benefit.
Speaker 2: 06:18 It's one of the most important things for me is I take a look at anyone I work with and we coach and who are using our product or our service is that you have to be that passionate about it. It was, I was talking with a guy down in San Diego who's in the real estate niche and his whole product is. He's actually going against the typical norm of real estate agents. In other words, he's basically telling people, listen, you don't need to pay six percent to list your house. Well, obviously by his doing that and the harder he markets, the more agents he's gonna upset because he's literally cutting off their lifeblood. You see, the same thing happened with Uber. They upset the entire taxi industry. That's okay. Realize that Uber's client is not the taxi cab driver. Uber's client is the person who wants to be picked up by somebody in a clean car who doesn't want to have to worry about a tip, who understands the person that's going to basically take them, pick them up and take more than they go without any hassles, driving in a in a same manner, and that's their client.
Speaker 2: 07:27 So realize that once you understand who your client is, you are going to upset others, and so you have to learn to care without caring. You've gotta care about your clients, but you've got to care less about anybody else. Pamela wible, who is in our inner circle is one of the most amazing women you will ever meet. This is a woman who is a doctor. Uh, went through medical school, lost a lot of her friends who were other doctors to suicide, and realized that it became her mission, her passion to fight for doctors to prevent them from committing suicide. He says this didn't make any sense and she's gone so far. I mean, she works so hard that the entire medical community, the hospitals at others who are basically killing these doctors and our manufacturing, these heartless doctors who are just becoming a mill, she's fighting against that.
Speaker 2: 08:24 She's fighting against these major institutions and she was funny. She was speaking on stage here and she said, you don't. You really. You have to understand that you have to get to the point that if you don't have a bodyguard and that you're not getting death threats on a regular basis, you're just not working hard enough. Now realize, I don't know if you can take it to that extreme, but that's how passionate Pamela is about her mission. She's literally saving lives, but because she's going about saving these lives in the way that she's doing it, she is upsetting major, major medical associations and she literally has a bodyguard because she does get death threats because that's how passionate she is about what she's doing. Money is not the motivator for her. Saving lives is, and so she literally goes to major, major extremes to help people understand the problems that these doctors are facing.
Speaker 2: 09:17 To try to help them, uh, she has different products and services where she literally will bring these doctors out to a, an event out in the middle of the woods and part of the event is for them to get back to nature, to get back to themselves. And part of it is actually where they're nude, where they literally are. It'll have to have together talking negative because she's trying to take down all the barriers to get rid of that white coat because she literally will do what ever it takes to help these doctors. And when you care that much about who you're serving, you start to care less about all the haters. And you have to get to that point. So realize as you take a look at your marketing, you need to market harder. You need to market in a way that upsets people. You've seen it.
Speaker 2: 10:00 We do this all the time and the more that we do this, the more upset people get at us. You've seen our confusionsoft stuff. You've seen us, our vendor comic books with Loki pages and confusion soft. It's because we truly believe and feel that our platform is the only platform that was going to save entrepreneurs from all this other confusion software for things that don't work, that's going to take up their time and their money. We feel that passionate about it. I hope, and I pray deep down inside that you feel that passionate about what you're doing, that you get excited, that you're motivated, that you can't wait to tell people about what you do because you have a product or a service that literally has changed in the world. I know that I do and I hope that you get to the point where you start to care less about the haters and again, realize there's a human element to all of us.
Speaker 2: 10:50 You know, we joke around here in the office that you know James, James, p friel has one emotion, but at the same time, every, all of us have emotions and it's human that you're going to get your feelings hurt, but realized deep down inside that when you feel you're more passionate about those you're serving than you are about yourself. You will be that much more passionate about getting your message out to the world market hard study marketing. There's nothing more important to you that are really understand the psychology of what it's going to take to fulfill the moral obligation that you have to get your message out to the world. I hope you have an amazing day. I wish you all the success in your business and again, if you're struggling with this, hire people to take care of that human element so it doesn't suck you down.
Speaker 2: 11:31 I know with with Russell, it's very rare that he spends a bunch of time dealing with the haters and over time he's actually learned to develop a thick enough skin to where it doesn't matter as much, but in the very beginning he hired a ton of people, basically the Redis facebook posts and to take care of that kinda stuff because it hurt. That's human. That's it's really hard when you're going out and you're trying to save other people and other people are saying such terrible negative things about you realize that that's the human element to what you're doing. Develop the thick skin as an entrepreneur and realize you have a moral obligation to get your message out to the world and let us know if there's anything we can do to help you in that way. Please, I would love and I appreciate so much.
Speaker 2: 12:12 Most people spend time listening to these podcasts. If there's a message or something that you would like me to say, some topic or something you'd like me to convey or to get out there, please reach out. Let me know what that is. You can hit me up on facebook, personal message me there, David clickfunnels, to my email. Also, I would really appreciate any ratings or reviews that you can give me on itunes. I'm really trying to get this message out to more people and the ratings and reviews that you give on itunes. Help me do that. Share. Share the podcast that you like with your friends and families were neighbors, whoever it might be, and again, let me know what I can do to help serve you better. Have an amazing day. I wish you all the best of your business and we'll talk soon.
The best way to serve your customers is to help them consume your product. Dave Woodward talks about some of the best consumption funnels he has come across in the last few weeks. These are physical products, professional services and information products. He reveals what you can do to help your customers consume your products and want more of them and more of you.
Tips and Tricks for You and Your Business:
"The most successful businesses are those that help you consume their product."
Letting customers consume your product by free samples or free offers or reduced price offers is a proven way to increase sales. Hosting events that show demonstrations are also a good way to show your customers how to use your product.
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Welcome
Speaker 2: 00:17 back everybody. Oh my gosh. This is one of my favorite topics. Consumption funnels. Understand this is, I wish everybody was doing this and it cracks me up. The more people aren't. So what I want you to do is I want to think about how in the world can you help people, those people who you're trying to serve, consume more of your product. Uh, there's, I see this happen a ton and so many other industries and you've got to start using this in your own business. So let me give you a couple of different examples here. A couple months ago, James P friel moved here to Boise area and he and Jada invited a couple of here in the office to go out on a date, so a couples date. So we ended up going to Sula tabla a, if you're not familiar with it. And I'd probably pronounced completely wrong Su, our space la space table, so, but it's a French place and what it is, it's really, it's a, it's a store that sells a ton of high end cooking things and literally anything you could think of from electronic spoons or forks that you basically push down and it spends the spaghetti on to multi hundred dollar knives, thousand dollar cooking pots and pans and just crazy, crazy stuff for the chefs or the want to be shifts.
Speaker 2: 01:42 And there's always a ton of people in there, you know, just kind of milling around and looking at things. The part I found so interesting was we went there on a date, you're going to be asking why in the world would you go to serve the tableau on a date? Well, because in the very, very back, which is key, you've got to walk through the entire store to get the very back of the store. They have a cooking area and it's basically a cooking class where they have two different, uh, it's set up to where you could have about, I think a total about 20 people. And so you're cooking, so they have a chef and they have a couple of people who are there helping the chef. And then there's again for us that night there was 12 of us, uh, so six of us, it was James and Yada, Russell and Clinton, my wife and I, so the six of us were there and they had six others who were there as well.
Speaker 2: 02:35 And basically we broken into different groups to then be taught by a chef how to cook. And it was that evening and happened to be an evening all about an Italian cuisine. And so we made shadow and we made just this fascinating, really cool meals. It was super engaging, a ton of fun. There's an emotional connection between the six of us as well as then some of the other people we were cooking with. Just, it was really kind of a fun thing to get to know other people. And he had this emotional tie in with food and cooking. I was really a crazy experience because, you know, we got done and to be honest with you, uh, we weren't full. So we ended up later going out to dinner to eat some more because we didn't fill up on the meal that we cook, but the key here was the amount of consumption and what I mean by that is they introduced us to a couple of cool little utensils and things.
Speaker 2: 03:27 Uh, one was a, a garlic press, another one was, um, the way in which actually cut a. They showed us different knives and how to cut things. And so we started consuming the exact same things that we had just walked through a sore full of. So as soon as we got done, each one of us has couples went out and we started to buy what we adjust used now. That was about three months ago, two, three months ago. I have yet, and neither is my wife use any of this stuff that we bought. But it was such a cool experience because we were actually able to consume and to use the different utensils and things at the time we were cooking. So soon as we got done, the very first thing we did was each couple spent probably a couple hundred bucks on different cooking utensils and stuff just because it was cool and it was a ton of fun.
Speaker 2: 04:18 So [inaudible] has this ability where you actually pay. So I think, I think the, I don't know how much the actual meals were, but I don't call it 50 bucks a person. So each of us paid 100 bucks to go to learn from a chef, not only how to cook and prepare a meal, but more importantly how to consume their physical products that they were then selling to us on the variant. So we went in, each of us probably spending 100 bucks for the evening for the date, but then we spent another couple hundred bucks before we left the rest that the store. Because we wanted to buy the stuff that we just used. So realize that businesses out there, the most successful businesses are businesses that help you consume your product. Take for example, my favorite things do is whenever my wife suckers me into going grocery shopping, we typically go to costco and she's on her own because I'm out there sampling.
Speaker 2: 05:11 I love going and tasting all the samples, but there's this law of reciprocity that kicks in once you start tasting these samples. There's a ton of times where I actually will end up buying it even though I don't really love it. It's just because I feel almost this reciprocity because I consumed some of their food, I feel like I said at least by some of it. And so it's the whole reason costco has all these people out there as you can start milling through costco is because they want you to consume their products and as you consume them, some of them are tastes great and you're going to buy them just because they're awesome and you may become a lifelong customer. Continue to buy their same product over and over and over again because you first consumed it. So there's a couple of products that, uh, I know for tri tip, uh, we, we do kick a lot of drag tip and stuff and so we ended up buying tri-tip preseason, everything else because we consumed it there and that free sample, probably seven, eight years ago, we've now probably spent thousands of dollars and tried to all because we consume that product.
Speaker 2: 06:10 Same thing happens if you take a look at what we've been doing inside of click funnels, funnel university, our funnel scripts is a consulting funnel. Fridays, sorry, funnel Fridays is a consumption ploy. If you're not aware of what funnel Fridays is, go to funnel Fridays Dot Com. And there you'll have the opportunity of seen us using our product, helping others consume, not just click funnels, but also funnel scripts. So what happens on funnel Fridays is Jim Edwards, who is the creator of funnel scripts, he and Russell would get together and it's basically a game. They have 30 minutes to create a funnel utilizing clickfunnels and utilizing funnel scripts for all the copy. So frequently we will get people who will send us a product here at our clickfunnels office. And sometimes we'll actually use that will create a funnel for them on that product using clickfunnels and funnelscripts or other times it'll be a product.
Speaker 2: 07:11 There were basically we'd go out and it's something a russell seen something he's purchased and now he because he's purchased it is like, you know what? I would probably change the way this funnel works by doing this, this, this and this. And so funnel Fridays is all set up to help our users consume more of our product by Lilly, by they're seen as actually do it. It's literally half an hour. It's time for a reason because we're trying to help people understand that clickfunnels doesn't take a whole bunch of time. That is easy to use. And so by seeing Russell using it and by having gym, using funnel scripts and showing how easy it is to use that. So realize one of the great things from a consumption funnel funnel Fridays is you actually get to see it. I was literally just talking to my son Chandler about the.
Speaker 2: 08:03 He just put together an Oto using the script easier and faster, and that's the whole ploy behind funnel Fridays to let you see how easy and fast both funnelscripts and clickfunnels is. So if whatever product you have, you should help people consume it. One way they can consume it is by a samples by Lord, easier cost samples, free plus shipping, offer samples. Um, we're looking at doing some things right now with prove it for that, which again is a kito product. It's a network marketing product. And one of the biggest problems that a lot of network marketing companies run up against is they're trying to always sell the, the, the offer as far as the money making opportunity and they're selling the opportunity more than they're selling the product. Whereas you get people consuming the product, they'll then want to get into the offer. So we're looking at doing some things with prove it to where we actually will be in a situation of giving away samples at a lower cost.
Speaker 2: 09:00 It's not the full month's supply, but by giving away the sample, they get used to it. And I mean, people aren't doing this for years, it's the whole puppy dog close, you know, just take the dog home, take this little puppy home if you don't want to then bring it back. Well, it's a consumption funnel. They're wanting you to consume the dog, not to eat the dog, but to actually use the dog to get, see how it is to have that dog in your house. So I want you to take a look at your own business and the different things that you're doing. What type of consumption can you do in your business to help others consume your product? It may be through demonstrations, like funnel Fridays is where you actually show people your consuming your own product. It may be through samples, it may be through putting on an event and then selling the physical product of the people, how they use it, the afterwards.
Speaker 2: 09:49 So realize this whole idea as far as consumption funnels. This has been done for years. I go to a lot of the fairs where people were up there and they had the demonstrations. Uh, you take a look at a lot of the infomercials which are demonstrations. They're doing these demos to basically show how fast this vacuum works, how fast this mop, this mop cleans 'em the whole Kirby vacuum cleaner, door to door sales person was the same thing. Whereas let me come in and clean one room for you for free. And by their basically consuming that or seeing it or using it in your house, you're like, oh my gosh, okay, I guess I better do that. So realize there's so many ways for you and your business to help your customers use your product, and the more they use your product, the more than that I want to buy the product.
Speaker 2: 10:35 So make sure that you start looking at ways that you can help your customers use, demonstrate, apply whatever it might be. The more they consume it, the more they see other people consuming it, the more easy it is for them to buy it, to use it, and more importantly, to continue to buy it on a regular basis. So with that, spend the time understanding consumption funnels. Start looking at infomercials, watch how infomercials they do the exact same thing. It's a 30 minute infomercial and for basically broken down into seven minute segment where they're can. They're showing the consumption of that product for seven minutes and then an offer it then seven minutes and then an offer and then seven minutes and then an offer and they use urgency and scarcity at the back end of it. So look at funnel hack infomercials. There's some of the best consumption things as you're in Costco.
Speaker 2: 11:22 Next time, look at how, what different types of samples are they offering or are they all food samples? Are they different types of samples? As you're out, realize that every business that's really smart is using different ways of helping people consume their products, so start funnel hacking other people's businesses and see how they can use it in your life. Dentists have done, they do this all the time as far as a low barrier offer to get you into their clinic to basically get your teeth whitened or to get a free checkup. Chiropractors had been doing this. They're trying to get you in their office to help you consume for a free x ray or or adjustment or something like that. So this has been done all the time, so you've got to start paying attention to this. See how other people are using consumption funnels, and use these consumption funnels in your own business.
Speaker 2: 12:08 Having an amazing day. Again, thank you so much for listening. I can't thank you enough. I know there's a whole bunch of other podcasts you could be listening to. There's a lot of things you could be doing with your own time. If you're liking the content that I'm putting out right now, I would love it if you wouldn't mind going out. Go to itunes rate, review this. I read all the reviews. I appreciate those reviews. I appreciate the ratings. If there's things you want me to be talking about her or topics that I'm not hitting that you think I should hit for you, by all means, send me a personal message on facebook. Email made data, click funnels. I want this podcast to be something where I'm dropping massive value bombs to you that you can implement in your business on a regular basis. Have an amazing day and best of luck in your business.
Most entrepreneurs hate sharing the "Journey" They would rather only share when they have made it. Dave Woodward details why you MUST document the journey and why you have a moral obligation to do so. The massive disconnect that occurs when you don't will prevent you from being able to serve those you really want to help.
Tips and Tricks for You and Your Business:
"What people buy into is emotion and feeling."
"Time has this way of defusing and simplifying and also making you forget the pain."
"You are one step ahead of somebody."
"Facts tell, stories sell."
A lot of people have a problem selling because they can’t connect emotionally with other people. By documenting your story as it happens, people can feel your emotions, because they are real and in the moment. When you tell your story after the fact, it’s harder to sell because you’ve already disconnected from those emotions.
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody, welcome back.
Speaker 2: 00:18 I'm super, super excited to have you back on. I can't tell you how much I appreciate the fact that you spend time listening to this recently. It's been a crazy, crazy time. A month of May here is just been busy as can be and I've had probably 12 different interviews I've had to reschedule or postpone or cancel just due to a conflict as they were coming, but it's given me the opportunity to really do a lot of own my own personal thoughts and things and I appreciate you spending time listening to these. I know this isn't the typical thing and hopefully you're getting the value out of this for my own personal thoughts that you get out of of somebody interviews and things, but what I want to dive into right now is this whole idea as far as the after version disconnect. This is a principle that happens to so many of us when we start going for whatever our dream is and especially when we're trying to teach people how to do that.
Speaker 2: 01:03 What happens for a lot of us is known. We got to this situation as far as, Gosh, I hear it all the time. I don't want to publish. You know, I'm just not good enough. Oh Man, I'm just not ready yet. I just don't know enough and oh my gosh, there's so many other people know more than I do, and so the what I see happen quite a bit as so often people aren't willing to document the process and they keep saying, well, when I get to x point, then I'll be able to provide the value that I needed to my followers, my listeners, whoever it might be, and it's then. Then I'll start. This is probably one of the biggest problems pc happened, especially in any of the information products, but we're also seeing a lot of it in the coaching side and buy a ton of it.
Speaker 2: 01:45 Also, as far as consulting and what happens here is too often you want to get to the point to where you're at the other side and then you want to provide the help and the value. The issue you run up against is what people buy into his emotion and feeling and you have this emotional disconnect because you can't remember exactly what it was like when you were there. Time has this way of kind of diffusing and simplifying it and also making you forget the pain. It's probably the whole reason why women have more than one kid. They just forget how painful it was.
Speaker 2: 02:21 I can tell you that I see this a lot in my own personal life and that is one of my own personal struggles is really becoming extremely vulnerable and telling people my deepest, darkest feelings and emotions and I'm trying to be more of this on facebook live and I'm really going to try here in the next day, next two to three months. For you guys to find out a lot of the vulnerable things about my past. That has gotten me to the point where it out, but what I want to do is make sure you understand why each and every single one of us needs to make sure that we're out there publishing on a regular basis, that you're out there and connecting with people. So often I run up against is, you know, once I get there, that's when I'll do it. The biggest problem I find with that is you have.
Speaker 2: 03:07 This is again, first of all, if you haven't bought expert secrets, by all means, go right now. Stop this podcast, open up a browser, go to expert secrets.com and buy expert secrets. You need to understand the whole idea about the epiphany bridge and the hero's two journeys. This is why most of us have such a hard time selling is you can't relate. You cannot connect emotionally with those people who you really deep down inside you want to serve, and what happens is you need to first and foremost, you've got to start documenting the process and you got to start today. No matter where you are, what you'll find is that you are already. You're one step ahead of somebody, someone out there you're already one step ahead of and what you'll find is that right now there's others who are looking to you for you for help, and yet you're preventing.
Speaker 2: 03:57 You're not out there allowing. You're not allowing the universe to serve you by you serving others, so I highly recommend right away. Then you start publishing, whether that's on a podcast, whether it's on a facebook live, whether it's through a youtube videos, if you're a writer, whether it's through blogs or whatever it is, you've got to get to a point where you start publishing on a regular basis. It's going to do a ton of different things for you. First of all, it's going to allow you to get out your emotions and to document them so that when you go back, you'll, and that's why again, I liked the podcast or video or audio because you can then connect emotionally. You can feel the tension in your voice. You can feel the pain that you're going through and as you share those, those moments with people, that's the emotion that people buy a.
Speaker 2: 04:44 again, you've heard it a million times, stories sell and facts are facts tell and stories sell. The reason for this is because people connect emotionally with the story and I. I'm going to get real vulnerable here, not on this podcast, but I'm probably one or two in the future here where I'm going to get real vulnerable on exactly what I've gone through to get to where I'm at currently, but I want to kind of share with you a couple of other stories. One is of my dear wife, Oh, I love more than anything in this world. Those of you guys who know me real well, you'll hear me refer to my wife. Her name is Carrie, but to me she's princess and there was a time, it's, Gosh, this September will be five years and five years ago in September she was just wasn't feeling good and she was struggling.
Speaker 2: 05:39 She was, you have to say, my wife is a world class runner and she literally was an elite marathon runner, sub three hour marathon runner. In other words, she was able to run 26 miles in under three hours and because of that she got a lot of recognition and she was used to pushing through a lot of pain while in September, five years ago. She was in a situation where she just wasn't feeling good. She was tired. She just, she's like, I just cannot. I don't know if I'm just getting older. I'm now 40 and it's just hit me and I just can't. I don't know. I just can't do it. I don't know what's going on. Well, after about two weeks of this, it got to the point one day where she was teaching a spinning class and she literally couldn't continue the spinning class where she stopped spinning and just talk to Dr Students through it.
Speaker 2: 06:32 He's like, Dave, something's going on and it's just. I just, I don't know what it is. So she went into the doctor and they did an ekg and they said, holy cow, this ekg isn't. Something's wrong with it. She needed to go get this checked. So she took them to a cardiologist. They looked at it and said, yeah, you've, we need you to come in right away. And so literally within 48 hours, uh, they're doing another ekg, and at that point they said, you know what we're going in, and they basically said we needed to do an ECO car. We need to basically go in and find out what's really going on. In other words, basically did this whole Catholic thing where they ended up putting a blown through and everything else. What as they started going in and they found out she basically had had three heart attacks within the week and to make matters worse, her left anterior descending artery, which is known as the widowmaker was 100 percent closed, occluded.
Speaker 2: 07:31 And because of that she was in. That was why she was having all this pain. Well, as we've gone in and basically the doctor not knowing what the end result was going to be, the doctor said, listen, Mr Woodward, I need you to come over here. I want to talk to you about a couple of things. She goes, listen, I don't know exactly what's going on here, but this is going to be real quick procedure because you know what? I think she's just got a lot of anxiety, a lot of stress going on in your wife. Just needs to learn how to deal with the stress of what's going on in her life. And I said that, that's not my wife. She deals with a lot of stress. She understands what's going on and she's a runner and she goes, well, let me say this will be a quick procedure.
Speaker 2: 08:05 Well, it wasn't. It was literally two hours later he came out and he apologized. He said, Mr Woodward, I am so sorry. I had no idea what was going on and we're so grateful she's in here and we got this thing taken care of and at first she was like, I just don't want to share this with anybody. I'm sure almost kinda went through this whole embarrassment thing of like, Gosh, I'm in this world class athlete, what's going on? And, and I just, I don't want to even know about this. And so it was kind of kept our close friends knew, but that was about it. It wasn't something she wanted to tell everyone around the world about what was going on. And as time went on, time being about a week or two other people started reaching out to her and heard what had happened. And so she thought, you know, I've got to put a facebook post out so people understand that I'm okay and everything else.
Speaker 2: 08:52 So she wrote up this long facebook post about her experience, about what had happened, the emotion she had gone through the symptoms as a woman for a heart attack, heart disease, actually the number one killer of women. And the problem is that the symptoms are different. It's basically the symptoms that any busy mom or busy woman's going to go through fatigue. It's, it's just feeling like you just can't continue going on. It's not the, my left arm is going, none. It's not the pounding in my chest. And so because of that, a lot of these things go unnoticed. Well, she ended up doing this massive, huge, long facebook posts telling her exact story. What she went through the emotions because at that point it was still really pure, really raw, and then continue to, to post about every month or so after that, what happened was amazing to me.
Speaker 2: 09:47 So many people started reaching out, um, it because after she was able to get back and she started running again, she got the situation to where lily, we were. She was getting facebook personal messages from athletes around the world who are going through the same. Can you really run again? Is there really an opportunity? It, can I get back to where I was? Am I in a city? Is this the end of my career? Is this the end of my. And because of her experience and her being so raw and so pure and so open, so many people reached out to the point where she literally was connecting with athletes in, in Europe, in Asia, in South America, all around, literally around the world. And got to the point where the American heart association reached out to her and said, you know, we've heard your story and we want to know more.
Speaker 2: 10:37 So they started talking more about what she was doing and the fact that she was coming back and you have to understand my wife at that point, he had ran Boston marathon twice, she'd read the New York Marathon, all marathons that you have to qualify for, you've got to be extremely fast to get into these types of marathons. And the American Heart Association was sponsoring the Chicago Marathon and it's because of her post that they basically said, you know what, we want to fly you out. We want you to, we want to sponsor you to run to run the Chicago marathon because we want to show people that there's life after this heart attack. There's, you actually can come back. That was the most fascinating experience for me to see as she was out there running. It was a tough race for um, and it wasn't world record setting the like she was hoping to get to.
Speaker 2: 11:26 But the coolest thing for me was to see how many people were so touched by her coming back. And it was her journey back. And yes it was, it was extremely emotional. It was extremely painful for me as as a husband where I was sitting there, I may have lost my wife and and going through all the emotion of it. I look back and it's been five years, seems like an eternity ago because of so much so many things have happened, but I'm so grateful that she spent the time to record it, to document it because she literally is blessed the lives of so many other people because she went through that process of documenting her journey and her journey wasn't easy. It never ever is, and yet at the same time, because she went through that, she literally became a spokesperson for the American Heart Association. She was able to to help others around the world to come back and to be that person.
Speaker 2: 12:18 Was she back to where she was and wanted to be back? As for our for world class times? No, and that's what I want to make sure you understand is as you go through the setbacks, as you go through the trials, you have to document these things because you are literally, I believe that you're given these experiences to. Bless the lives of other people. If you take a look at expert secrets and some of the stuff that Russell's put out recently, if you go back to marketing your car marketing, your car was all because of Russell being at one of his lowest points and yet at the same time over for, Gosh, I think we're 400, 500 episodes now. It's now become marketing secrets, but because of those podcasts, it is given so many other entrepreneurs hope so many other entrepreneurs. The opportunity that you know what?
Speaker 2: 13:06 I can come back, I can make it through this. I can. And it's important for you to understand that you're giving these, these trials, these struggles, everything else to be the blessing in the lives of other people. So I'd encourage you, no matter where you are right now, start documenting, start documenting whatever the process is for you and you'll find that you then will have the ability to connect more people. Uh, we have an epiphany script in on page one, 14 of expert secrets that goes through really helping people understand and document their story. So if you're already kind of beyond where you want it to be and you haven't documented past, I'd encourage you to go get a copy of expert secrets. Go to expert secrets.com. Get expert secrets. Look at page one, 14, and start answering those questions. As you answer those different questions, it's going to bring back the emotion.
Speaker 2: 13:56 It's going to bring back the feelings that you were going through and then start publishing those, publish those questions, publish those answers, and you'll find that as you do that, you're going to draw other people into you. I'm going to be doing this exact same thing in a future podcast here about exactly how that happens. Now realize that I hear a lot of people don't want to have. I just don't want. I don't want to be that vulnerable. I don't want people to. I just, I'm afraid to do that. Please understand that superman is the absolute worst superhero in the world. Until you know his, the impact that Kryptonite has on him prior to that Superman. He's got actually a vision. He can fly faster than speed balling. Jump over building the guy literally is invincible and being that invincible as a superhero. It's just not even.
Speaker 2: 14:48 It's not believable and it's not even. You don't even really like to cheer for this guy until you know that he has a weakness and the fact that his weakness is a rock and a rock from some distant planet. You're like, really? He's a rock is what basically can destroy this man. Understand every single one of us have our own Kryptonite and it's important that you let others know about your Kryptonite. For some that Kryptonite is your backstory. For some that Kryptonite is other things that you struggle with currently and presently that you're going through. I take a look at some of the people in our inner circle who are out there helping others go through divorce or or recovering from alcoholism or drug addiction or other things is because they went through that. It's because of their story that they're on the other side.
Speaker 2: 15:42 Realize that whatever it is that you have to offer people wherever you are in your journey, you need to get that documented because that journey is going to be a blessing in the lives of so many other people. So at this point I really encourage you guys, get a copy of expert secrets. Go to expert secrets.com. If you already have experts secrets, go to page one, 14 and start answering that. The epiphany questions. Go through those and then publish those, whether you do it through audio, whether you do it through video, whether you do it through a written text, but make sure that you get the emotion. Make sure that you connect emotionally with people. It's one of the things that Russell is probably one of the best at, is the ability to get that, to elicit that kind of emotion because he's out there being that vulnerable and that pure in that raw himself.
Speaker 2: 16:33 I wish I had that strength. It's one of the things I'm personally working on a ton and as I mentioned before in the next few episodes here, I'm. I'm going to go through the same thing. I'm basically asking you to do, I'm going to go through those nine different questions and I'm going to publish to you some of the things that make me extremely vulnerable and I hope that you'll take the time right now. Again, expert secrets.com. Get a copy if you already got it. Page one, 14. Have an amazing, amazing day. I can't thank you enough for taking the time to listen. I know there's a ton of podcasts out there. I know you're extremely busy. If you've got a few minutes and you wouldn't mind, I would love if you'd go over to itunes rate review this podcast. I read every, every review that's out there. If you want to reach out to me personally and tell me how I'm doing, I have greatly appreciated those as well. Just personal message me on facebook or email me David, click funnels. Again, I, I'm going through this process myself and as I'm trying to share this with you, I hope that I hope you're feeling what I'm going through and that most importantly that it's a blessing in your life and helping you get through whatever it is you're going to wish you all the success in the world. Have an amazing day.