Why Dave Decided to talk to Raoul Plicket:
Raoul Plickat is advisor and board member to multiple big ecommerce brands and blockchain companies. He is the Founder of the payment provider “CopeCart” and the e-training platform “eTraining Solutions” which enables companies achieving unfair advantages through data driven eTraining; ultra-secured by blockchain technology.
Tips and Tricks for You and Your Business:
“No shortcuts to certain levels. You will have problems in different ways. It is all about resilience.”
“What I realized is the money is there, you just need to channel it. And if you have the ability to channel it, you need to realize that confidence to repeat it.”
This year he was awarded by clickfunnels a member of the Two Comma Club X award, for driving more than $10 million on one sales funnel only. Raoul also runs performance advertising-agencies in Germany and Dubai with more than 40 employees. He has been labeled “Kingmaker” because he builds the biggest personal brands all over German speaking Europe!
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody welcome
Speaker 2: 00:18 back. You guys are literally. I cannot tell you how excited I am. I've been trying to get this guy on my podcast for forever. He's one of our eight figure award winners. He's been crushing it lives out in Dubai and I want to. First of all, I'll let you guys. I'll talk more about him in just a second, but first of all right, we'll look at. Welcome to the show.
Speaker 3: 00:37 Thank you so much for having me.
Speaker 2: 00:40 I am so excited. You're celebrating your first wedding year anniversary here. Pretty quick archer. Yes. Yes. That's pretty exciting stuff. So he lives out in Dubai with his wife and they mean my gosh, you have to understand. Well, first time I started seeing his stuff, he actually invited Russell to come speak in Germany to a group of like 10, 15,000 business owners. I was like, what? Who are you? How did this come about? How have you created this then as you go on to find out, it was basically been selling out live events, literally hundreds of thousands of people. I mean you've been in this business a long time and crushing it and again, I think it's probably one of the neat things I look at is a most people here in the states may not know you, but in Germany and in Europe and now in Dubai, you're kind of like a Tony Robbins, grant Cardone, Tai Lopez all bundled in together as far as this massive celebrity out there. So I'm super excited, super excited to have you on. So help people understand what it is that you really do. I mean, because you've, you're doing tens of millions of dollars a year, that's not an easy feat.
Speaker 3: 01:49 Yeah. Take all the personalities, you know, like all the counterparts in Europe and I'm the guy in the background doing marketing. So like a bunch of salespeople working for me, have a bunch of people were doing websites for me. I do a lot of copywriting, especially facebook advertising, do very campaigns, very big launches. Um, started like this step by step, I got another one.
Speaker 2: 02:36 So tell people a little bit, what are some of the types of results you're getting for these people
Speaker 3: 02:42 you already said over launches? So like for example, we launched for 48 hours, 72 hours, four days, five days, a couple of times in a year was facebook ads and everything. A lot of free plus shipping books right now was one book we sold over 100 and some other books, like five figures and yeah, like getting leads stuff.
Speaker 2: 03:34 So tell me what verticals and niches are you in
Speaker 3: 03:39 branding, personal branding. For example, Greg Robbins was Germany was a personality, high ticket sales in Germany and a fitness business building also.
Speaker 2: 04:02 So you basically help them fill their events and then at the events you help them maximize their back of the room sales?
Speaker 3: 04:10 Yes. Yes, yes. Exactly. Exactly. Yep.
Speaker 2: 04:18 So typically are these paid events that you're getting people to attend? Are they free events? What's the typical range?
Speaker 3: 04:25 No, the lowest ticket prices and um, the highest.
Speaker 2: 04:44 Fantastic. So now they come to the event, uh, it's put on basically by the celebrities in, in Europe or in Germany. And then what types of things are they pitching at the event? What types of products or services?
Speaker 3: 04:58 Yeah, the last two years we started our next live event since the end of last year, we also started the transition to online products like to mix of online products, like information products was super customer service, one life event extra, which is a additionally people can come and I think this is also where the trend is going because people, the only one paid for implementation. This is like the typical life events like the seminar you attended in the past years. They were always like, you get so much information, information, information, information. Like all the content implementation was an online course you can follow. You can give some templates. For example, for
Speaker 2: 06:17 I know you've been doing a ton inside of clickfunnels as far as creating templates for, for your clients and for your users and using the share funnel links and things to make that happen. And what are the typical price points that you're selling at the event? For the next live event
Speaker 3: 06:35 or one thousand nine hundred and three thousand five hundred dollars.
Speaker 2: 07:01 Awesome. So are you working primarily with business owners? Are you working with consumers? What's your target primarily?
Speaker 3: 07:09 Yes. It depends on the more customer focused by himself character, how he is more like 70 percent for the sales guy. For Germany, we attract way more and it's amazing ratio and of business owners like pretty cool.
Speaker 2: 07:51 So how did you get into this? I mean it's not like you've got 50 years of experience doing this thing, so, uh, how'd you get started?
Speaker 3: 08:04 Same day I found my first company was all my savings I had was like a fitness clothing, clothing as the time I didn't have a free program like a went to Alibaba put up the website was wordpress and so many different shops at the time. It took me like one and a half year to get started. But eventually I got started online store but it took so much time. But in the meantime, I acquired all the skills I needed to have like a basic understanding. I got pretty good at facebook advertising, so then I started to partner with some local guy who had like some agency for Seo Agency and then I became like, his partner was like 20 years older than me, like Microsoft Germany in 1920 at the time.
Speaker 2: 09:43 What advice would you give to other people who are trying to figure this thing out?
Speaker 3: 09:48 The focus on and uh, it's unbelievable. So like two books, which I would recommend a book is from Ryan Holiday. Ego's the enemy books and yeah, yeah,
Speaker 2: 10:31 no, I totally agree. The daily Stoic in great books. I've read both of those. And again, maximum mark psycho cybernetics actually is going to be one of the books for two Comma Club x coaching students. They may actually see that coming to them shortly at one of our favorites. So
Speaker 3: 10:47 yeah,
Speaker 2: 10:48 super excited about that. Tell me right now you're out in Dubai. And it was kind of funny. We were sitting here before we got the recording going, you're life, you know, now I'm doing this consulting kind of on a, b, two bcm point and I don't even have business cards and these people like who are you? So I'd like you to kind of address how do you deal when you're working in Btby, when you don't have business cards and yet you still are able to get the sales. What are some of the tactics and things you're using from a B to b standpoint?
Speaker 3: 11:13 Yes. In Dubai there are no, no small deal. Big, big deal. Crazy people here. And it's very funny. So I got more and more involved but they don't have no business cards, no website, no linkedin profile. I deleted it like two years ago I think. And, and yeah, and the thing is like building bullying, like people start talking why you don't need it yet because I'm good to go. I'm focusing so much on the things I work on and I need to acquire new customers right now. Pretty good status. Actually. I'm not complaining.
Speaker 2: 12:19 I've love about you. Is your confidence. I mean, you are so confident for one, I mean you've got the stats to prove it. You can do what you do, but how I live, I was having this conversation, my kids the other day as far as being confident and really when you're talking to people being very, very certain because it, at least my experience has always been whoever is the most certain typically winds the winds in most situations. So how have you acquired that type of certainty and confidence?
Speaker 3: 12:46 Yeah. No shortcuts to some certain levels. You will have problems in different ways. Uh, it's all about resilience and resilience and I'm very fortunate to say that I never had an easy childhood until I was a teenager, but when I'm looking back right now and it was like the biggest and best lesson I ever had. Even the biggest challenges. Yeah.
Speaker 2: 13:42 That's awesome. As far as if people are trying to get ahold of you or would like to find out more information about you. I know you don't have a website, you don't have business cards. How do people find out more about you? If they'd like to reach out to.
Speaker 3: 13:55 But somebody was asking me on instagram and hurt my ego a little bit, so I bought them.
Speaker 2: 14:13 How much that domain cost you? That's a good one. I build brands. I know they get pretty pricey these days.
Speaker 3: 14:30 Expensive right now. It's crazy. I also wanted a few months ago like that was very cheap and I got. We can offer a couple of hundred bucks last week. Yeah, it's crazy. You a lot of good funnels. You can buy the domains
Speaker 2: 14:58 greatly. Appreciate your time. I know a out to buy. It's much later than it is here right now. So I appreciate your taking the time. Any parting words or advice for our listeners?
Speaker 3: 15:08 Um, any advice? Probably, yeah, there was one tipping point when I figured out that was one of the launches when I just did was what Russell was saying. I read a little bit of a funnel university and they've put together like a sales page and didn't look that good. Uh, the tiger tickets. 11,000. And with facebook, just facebook ads. And what I realized the money is there, you just need to channel it. And if you have the ability to channel it, you need to realize that confidence to repeat it, like how you're building the skill and I can sell to yourself even if you're not at the stage right now, did you do generate a lot of revenues for facebook ads, is you can sell this idea to you that all the money is out there and you need to channel it directly. What Russell says pretty much have success. Yeah,
Speaker 2: 16:32 I love it. Well, again, thanks so much for all that you're doing in the clickfunnels community. I know you've been using our platform quite a bit to fill in a lot of events with it. And uh, I wish you all the continued success and enjoy Dubai.
Speaker 3: 16:44 No, thank you so much. I appreciate that.
Speaker 4: 16:47 Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if people would like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or can do to make this better for you guys. Thanks.
Why Dave Decided to talk to Carolin Soldo:
With over 10 years of experience, Carolin has cracked the code to helping clients go from zero to full-time income in less than four months and break through the million dollar mark. She has helped build numerous multi-7 figure businesses, including her own international coaching company. Whether you’re starting a new coaching business or are ready to scale your existing business, Carolin and her team are here to help you reach your highest level.
Tips and Tricks for You and Your Business:
"I'm building businesses, but I'm giving women a voice, give them power and make them feel confident and they just enjoy life so much more."
"If you are someone who's brand new to building a funnel, you want to be as specific as possible."
Carolin works with passionate coaches who are ready to live the abundant and purpose-driven lifestyle they’ve always dreamt of. Whether you’re starting a new coaching business or are ready to scale your existing business, Carolin and her team are here to help you reach your highest level.
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Every. Welcome back to funnel hacker radio. Yeah,
Speaker 2: 00:19 your host, Dave Woodward and I wanna introduce you guys to one of our two comma club winters. I'm so proud of her. She's just been crushing it. Carolyn Soldo, welcome to the show.
Speaker 3: 00:27 Yeah. Hi Dave. Thanks for having me.
Speaker 2: 00:29 I'm so happy for those of you guys. Don't know Carolyn. She said over 10 years of experience, he's cracked the code. Really helping clients go from zero to a full time income. Get this in less than four months and also being able to break the million dollar mark. Huge, huge numbers. A super proud of all the. She's done our. We talked a lot about some things she's doing as far as live events and webinars and really the whole idea as far as how you can actually take your passion, turn into profits, and it fits in exactly with what a lot of our current customers are trying to do. So Carolyn's kind of dive in and talk to people about what it is that you're doing and how you first of all tell people as far as obviously get 10 years of experience here, but what's the big kicker for you? How in the world are you able to help people go from zero and within four months to a full time income? I mean, that's a huge, huge claim to fame.
Speaker 3: 01:18 It is. Well, let me preface that by saying that we don't guarantee anything. Of course we all have to make, but no, I mean we have hundreds and hundreds of testimonials and they're coming in every single day of people going from literally ground zero where they have a job or they're staying at home with their kids and we have lots of female clients to where they were placing their incomes and they're working in the coaching industry pretty much full enough for what I would consider full time. And our secret recipe is that tactical advice. So were, you know, other courses might tell you to do, you know, a Webinar or my tell you to get visibility online and market yourself. You know, what they're not telling you is the how. So they're telling you to run a welder an hour. I tell them go sign up for click funnels, go here, do that. So it's very, very tangible and I've noticed that people need to know exactly how to do it, you know, in the nitty gritty. And we give our clients such detailed advice that they can bypass the competition because there is no guesswork. There's no wondering how to do it or which systems to use or you know even what to say because we have so many templates that have been proven over time and that we can really fast track them to become profitable in a very short amount of time.
Speaker 2: 02:44 I love that. It's so funny you mentioned that as far as this whole idea of giving really, really detailed information on how to literally just had a meeting with Russell and with Julie and we're looking at doing some things, trying to find a way of making it even easier inside of click funnels by providing even greater detail on exactly how to do it. And I think it's probably one of the things a lot of people miss. So many people speak at a high strategic level or you know, 10,000 foot level and it's hard when you've already done it and you've gone through it and you've built it yourself. You kind of assume well by now everyone else kind of knows that. It also. And you forget what it was like two, three, four, five, 10 years ago and you're like, oh, that's right. I really, I didn't know how to drag and drop things.
Speaker 2: 03:27 I didn't know where to put things and I don't know what a headline is and it's those basic things that you kind of take for granted what you've been doing it for awhile yet at the same time, those are those little details is what allows people to feel from what I've seen in your audience and with your group now, they just love you. I mean your testimonials on your pages. It's crazy. I mean people are raving all day long about what you've been able to do and help them build and I think it's because you care so much and you provide such great, great detail.
Speaker 3: 03:54 Yeah. I always tell my clients problems will come up. This is not going to be a cakewalk. You're coming into this. You're running a business or launching a business. There will be trouble, but one thing I can promise you is that I will have a solution for you. Come to me with a problem. I'm going to help you figure it out and we will work on this thing until it works. It may work after a day, it may work after 10 days or four weeks or whatever, but we will have a solution for you because we've seen a lot, you know, maybe I can't say I've seen it all but probably pretty close to it now. So it's about being able to solve these problems and having you know those, those, those steps was just tricks in your back pocket and you can pull out and give to clients and that you said went very detail oriented and giving them exact instruction and steps because we don't assume they know anything.
Speaker 2: 04:42 Well, Carolyn, I know for a lot of people get into the whole coaching business a lot. Them get real frustrated with dealing with the people who are the newbies and they much rather just deal with. Once it got success, then I can take them from making money, whether it's four or five, $6,000 a month to six figures, seven figures, but getting people started is probably some of the most difficult things that any coach deals with. So I'm kind of curious as far as why did you pick that part to focus on so much
Speaker 3: 05:09 compassion and because I started this because I love making women shine and, and men too. I have nothing against man. We have some men in my program, but to me I came to this country as an immigrant. I came with nothing and I literally booked myself to where I am today and I had to go from feeling like nobody feeling like who am I? Am Not Worthy. I looked bad. I have this accent. Like I was an underdog right? To where nowadays, you know, I wouldn't say that I'm the best thing in the world but. But I have a certain confidence now and I see that in my clients. Like I see those, those women come into the program, they have so many self doubts and they think I'm just mainstream. I'm just like this normal woman, Mike. But they go through this and not only do they have a business and clients, but they also changed in sight. They become stars. They appreciate themselves so much more. Like they speak highly of themselves. To show up completely differently than they were before. So I'm building businesses, but I'm giving women a voice, give them power and make them feel confident and they just enjoy life so much more and, and I also know what it's like, you know,
Speaker 2: 06:23 that's honestly one of the things I had this conversation with a figure award winners yesterday about this idea of really knowing who your Avatar is and I've as I take a look at your page and your funnel and everything else. Yeah, I understand you've got a few men. You totally focus on women and I think it's one of the things were a lot of people miss it, especially in the coaching thing where you think, you know, I can help everybody if you tell people a little more about how, how do you identify your Avatar? What exactly is your Avatar and why'd you pick them?
Speaker 3: 06:55 Yeah. My avatar is someone that like me, so I see coaches when they're focused on an avatar that is damn essentially a couple of years ago, maybe even a couple of months ago, and they actually went through it. Experienced felted no, but it's like they succeed more than anybody else that you can study it, right? You can. You can have that work experience, but if you've lived it and felt it, it has to be an emotional attachment to it. Then I think you can really create a powerful messaging and and specific and sharp messaging and the success of your marketing has to do with your message. You can run webinars all day long if the message isn't where it needs to be, it will not work, right? The page can be pretty and in all kinds of colors, but if the words don't say what they need to say, it will not work.
Speaker 3: 07:43 So I always say, look at your own biggest accomplishments. Who biggest failures? Who biggest challenges, what have you overcome in life, in relationships with money, with your career, with your children, with your house, and look at these areas and pull out you credibility. So I love education. Don't get me wrong. I love actual work experience and I have an Mba and I have work experience too, but I focus on the things that I've really felt in my core in my heart because then I can speak passionately and I think as coaches what inspires people to most. It's been a CSP and passionate because that inspires them to follow us and to maybe want to be like us. Right. So, so that's what we have to have.
Speaker 2: 08:27 I love it. So when you're looking at your Avatar, you started advertising for them. You're advertising for more than just women. So what is your. When you kind of dial in your Avatar, is it women? Are they currently employed someplace else? Are they they already have a passion or is it someone who's a stay at home mom? What's. How do you identify or narrow down your Avatar to be more specific on exactly what it is you're looking at?
Speaker 3: 08:48 So you want to start a really narrow. In the beginning I actually only worked with health coaches, so I have a health coaching background by. That's how I started in the coaching industry and then I became a business coach, so I said, I feel comfortable in the health industry. I know the industry, I know the struggles of health coaches. I'm going to be the business coach for health coaches, and then later on I said, well, my system works for any niche really, so I'm going wider. So if you're someone who's brand new building a funnel, you want to be as specific as possible. Just women stay at home. Moms who are over 40 have two kids and our 10 pounds overweight, like really nail it like my because then your marketing becomes very easy because once the right people see it, they'll be like, yep, that's it. I want this and nothing else. There's no convincing. There's no more selling. There's no more funnels that have to be six weeks long. You know? One or two emails could be enough to get these people in the door and say yes to your product.
Speaker 2: 09:45 I love it. What does it take a look at some of your funnels? What things you focused on is the whole webinar funnel and I think you and I were talking about before we started recording here is you actually not only bring people in through your webinar funnel, but now once they're in through the webinar funnel, they attend a live event and while they're at a live event, you actually give them the same funnel that they got into. If you don't mind, can tell people how that works and why.
Speaker 3: 10:10 So I coach coaches, right, and I only coach on things I know work, so I do something, I try it. I tested myself and if it works I gave it to my clients because then I can say this is gonna work and I know how to fix it and do it for you as well. So we have created a template now in click funnels that we're going to give to our clients that is built based on our model that we're actually using like that. The coaches have to coach them the things they actually do. If you don't do it yourself, I'm not going to do it myself either. So coaches have to coach them. What they actually do and many don't do that, but I don't. So we've given them a template. We're going to roll that out to our clients that actually building similar funnels to attract their clients as well. And those could be consumers who are the businesses have a, trying to make it so simple as possible as plug and play so that they have these short cuts, their success, fast track their success, um, and, and do what they want to do is if they don't want to be marketing, they want to coach clients, they want to help people, they want to transform people. So we were trying to really simplify that marketing process.
Speaker 2: 11:19 Also possibly doing a done for you service for them or is it a you've given it to them and letting them do it?
Speaker 3: 11:25 That is on my plan, but not anything I can invest in immediately. But there is a huge demand for done for you services because you know people, especially the new ones in this market, but we don't know a whole lot. They don't know. It can drag and drop. Like I said before, they don't know what a headline is, you know, what are, all of these systems have very confused and they struggle a lot. So, um, I know there's lots of providers out there. Maybe in the future I'll have it. I think it would be great, but we don't have it right now.
Speaker 2: 11:56 All right, so people come in through your webinar funnel. So walk me through the funnel. I assumed basically land on a registration page. They register for the Webinar. What happens next?
Speaker 3: 12:04 Yep. They watched a Webinar. So we run the Webinar once an hour and a webinar or a Webinar. I to actually do it both ways. I do live webinars, but I also have everything supplemented with webinars. So they go through that. I don't sell anything on my webinars. Yes. This is for coaches to coach coaches. If you're listening right now and your coach does this for you. So on my webinars I give, I give steps and if you've ever listened to Russell's perfect webinar strategy, that's one thing you could follow right away. It rocks. It's really good. So do the Webinar and at the end of it we pitch a conversation, so I use the funnel to book discovery calls and the discovery calls are hosted either by me or someone on my team. So I actually have a sales team that works for me and we then enroll clients over the phone.
Speaker 2: 13:02 Awesome. So is it an application funnel? They're filling out an application for scheduling a call.
Speaker 3: 13:08 They are scheduling a call, but they're also going through an application. So we have both. Yes.
Speaker 2: 13:14 Give me an idea as far as how long has this a super lengthy application or is it real short, basic information?
Speaker 3: 13:20 We have to ask this a lot. So we tested several things. We had the application before the call booking at the application after the call booking now, right now what we have is the application after the call booking. So they booked their call first, then they're being presented with an application form and if you, if you don't get the application, we follow up with them and we say, hey, you know, please fill out this form. It's really important for us to have this information to give you the best experience we can on that call. So your name, your your website, what are your goals, what are you struggling with right now? And I had a really short but I also had a really long, so right now we have eight, seven or eight questions on that forum and I feel that that's the sweet spot if I don't have enough questions, it's just an easy for people.
Speaker 3: 14:06 If it's too long, it's too cumbersome for them to fill it out. So you know, you want to really ask them about their biggest struggles. You also want to ask them about their biggest goal is and how they think you can support them. My, what do you think we can do to help you in your business? What do you think we can do to help you with your health? For example, we asked them about their ability to invest. That is on our forum as well. We ask them how they could invest. So credit cards, loans. We actually, because those are the things we believe in in our, in my business, I believe that someone has to have funds to run a business, right? Nothing to hide. And we asked that question, um, you know, which, which gets them into that mindset of knowing what I'm running a business, I'm taking it seriously.
Speaker 3: 14:51 Um, and then they also tell us about their website and what they do as a coach. So they're niche programs, cme half and, and who they want to serve. And we look at the form and it helps us sort of squeezing out some people if they say something that they're not a coach for example, or they don't even know who they want to work with yet effective, too new. It may not be the, my time for them, they may not be ready for us yet. So, um, we sort of evaluate who we want to talk to and then we take the calls and be enroll people consistently. So I don't ever launch anything. I don't open and close my doors. My sales are pretty consistent throughout the month. And if I want to scale, I scale up. You know, that the amount of people that are coming into the funnel, I take more calls, a hire more people for my sales team and that's how I've been able to grow my business very quickly.
Speaker 2: 15:43 So is it a one step close on the call or is it a setter and a closer type of thing?
Speaker 3: 15:48 We have a confirmation, so right now that sort of booking on call and then we have found and we'll call them up to confirms the appointment. Right. So you could call them, we call them apartments specialists. They call up and they say, you know, amazing, you've booked a call with us. We're so excited. I want to make sure that this is the phone number, make sure you really show up for this call. So they kind of feel them out a little bit. Um, and it also helps us reduce down. No, shows my hands, a lot of people that may not be right for whatever reason. Um, and then we have the sales team, we have people sitting in different countries with different time zones and they take a call and then we for the most part in bold over the phone for his time. Um, we also do follow ups. Of course some people need that time. They need to look at their finances, they need to make decisions and it's not about pressuring them. It's about helping them make the right decision.
Speaker 2: 16:45 So from the time of person watches the webinar about how long before they, when they schedule their calls, it scheduled within the first two, three days after that. Is it a week long? How long is that? When do you typically use?
Speaker 3: 16:55 Very interesting. I recently had somebody approach me that's like Helen, you know, much longer funnel because people need to be in your funnel for like a month before they buy it and you need to offer them low on products and you need to like give them all these freebies and things. And I said, well, let's test it. That's actually a look at how long our sales cycle is. And I looked at my client's home last year and, and I looked at when did they join my list and when did they buy it? So my sales cycle of, I know it's about five days. I love that. That's awesome. Come on my list. And then five days later I don't have any low end products. I don't have, I have freebies, we have books and we have and all these things are great and we do email them out and, and you know, we'd be targeted people with that stuff.
Speaker 3: 17:40 But for the most part, I believe that when you offer people a solution they really want and it's a solution to an urgent problem, they experience might now they don't need to test drive you and sample you and warm and being warmed up to it. They have an urgent problem. I'm sick right now. I need a solution. I don't want to sample platter anything. I need this solution right now. And then they see it in front of them. They can usually make a decision quickly. You gotta be able to solve an urgent problem to make that happen.
Speaker 2: 18:15 Yeah. And I think that's the problem a lot of people struggle with is there's not enough pain for their client. If there's not a pain for the client, the client's going to go, oh, I'll take a look at it later. There's no urgency, there's no scarcity involved. It's just a matter of like, oh, I'll get to it later. So I love. I knew you were. I didn't know what is within five days. That's awesome. I knew it was within a couple of weeks, but five days is fantastic. So they schedule and then from the time they schedule a. How quickly does the person, the appointment manager basically call him? Reconfirm their call?
Speaker 3: 18:44 Well, we call same day. So we have someone on the every single day. Yeah. I mean if they book in on a Saturday, we may not reach them until that Monday and she doesn't work on the weekends. But usually it's the same day. And then I'll calendar is open sometimes more if we have someone on vacation or we don't, you don't have the coverage. We may open it up more, but ideally you don't want to have more than two to three days because you know they watch these webinars and the webinars are there for a reason. They get to know you, they trust you. You know when you're watching a webinar and you're like, oh, I got this. This guy has got such good energy and he's still fine, and he he knows so much and you hear his story and he also gives you some really tangible steps so you like him.
Speaker 3: 19:28 You see these opportunities for you. It all kind of makes sense and you want more naturally, but it also screens out people who are not right for you. So the Webinar is a screening mechanism that brings in the web people, but also rejects how, if the wrong people who are not bad for you so you have the leads that you get from the Webinar are amazing because they. They know you, they listened. When we have people come in these calls, they say, Oh yeah, Carolyn set this on her webinar. She, she told me that he thinks they're just so warm. They're so ready. Whereas if they don't have, if they have not seen the Webinar, they'll say, who is this Carolyn? Like, can you tell me more about her? What does she even do? This just not ready to buy yet.
Speaker 2: 20:12 I love it. So what's your price point then when you're selling? What's the actual product?
Speaker 3: 20:16 So we started 8,000 and that's our entry level product and we go all the way up to higher end programs that are a little bit longer for more advanced coaches. So my sweet spot is people who definitely want to enter the coaching field or struggling coaches who want to finally become profitable. But I also work, we work with more advanced coaches too because we have some people in our programs that are stars and the arise quickly and they're just sort of taking off, right? So we give them a chance to work with us for longer and that's our powerhouse coach program where we mentor them for 12 months and then we talk about other things that come up in at this and this, the hiring, you know, managing clients' systems. We showed them how to run events and we go a little bit higher end or upstream with the topics. Um, but yeah, it's fun. It's between 40 and 60,000.
Speaker 2: 21:11 I think that's. I knew, I knew you were in the 50,000 range. I think it's really cool if people understand you have absolutely no real low end. Your low barrier offer basic is eight grand and I think people understand you don't have to. So nothing drives me crazy when I hear somebody say, well I got to start off with a free trip wire or something in the low seven to $27. And then from there I'm going to go to the ebook and my upset. I'm like, you don't have to stop there. Start there. In fact, I think probably one of the easiest ways is to start where you can actually start making money and so that you can actually spend more to acquire more clients even if you're in the four, four 97 to $2,000 range and build your confidence from there. And then take it again. I love 8,000 and $50,000 or 40 to 60 is just amazing. Congratulations on all your success.
Speaker 3: 21:57 It works well. I mean there's so many different business models, so many different teachers out there and they all work well. If you really master those ways of doing business right. For me, I've tried it all. I had the trip wire and I had the $27 ebook and I had all these things but nothing changed. I didn't have more quality. I didn't want to buy more from me. They liked the book, but the ones who wanted it wanted it no matter whether they bought the $27 ebook or not. So you know, I sat next to shortcut this whole thing, kinda down simplify it and do it that way and it works.
Speaker 2: 22:33 I love it. It kind of goes back to what you were saying earlier as far as the pain. If there's not enough, I mean if there's a lot of pain, a 47, $27 book is not going to solve the pain. And so I think that's one of the main things. You've specialized and so well as really finding those people who've got a ton of pain going on and then solving it right away for them. So congratulations.
Speaker 3: 22:52 Thank you.
Speaker 2: 22:53 Was we kind of get close to wrapping things up here. Any other words of advice you want to give to our users? Listeners?
Speaker 3: 22:59 Okay. Stick with it.
Speaker 3: 23:02 I see so many amazing men and women do things and they have such great opportunity and potential, but they give up way too soon. Any marketing strategy, any final you get in clickfunnels, anything you will have a try will only work if you do it until it works. So if it doesn't work the first time, you may have to do a 50 webinars. You may have to change those lights. 100. It doesn't matter. You need to go at this with, I don't want to say radical forest, but like master would really put your all into it and don't stop working on it because then they stopped with this and then they try something else and they stopped and the niche, why this? And they stopped in and, and they give up and then, and then they get frustrated and they say, oh, nothing works for me. It's all, nothing works you, you know, these people. And it's a shame. So I think mastery and sticking with it. That's your secret right there.
Speaker 2: 23:57 Oh, I love it. Well, I know people are gonna be dying to find out more about you. So how do they get more of you and I'm working to connect with you.
Speaker 3: 24:03 Yeah. So my website is Carolin soldo.com and Carolyn with a c and an I. and if you want to, how about would russell say heck my funnel for you, if you want to check out our Webinar, it's Carolyn Soldo.com/passion.
Speaker 2: 24:23 I love it. So it's c a r o l I n s o l d o Dot com. Forward slash passion. I will put that down in the show notes so you guys have it there as well. For those of you guys are driving or working out, listen to this. Want to make sure you get the access to that. So Carolyn, thank you so much. Appreciate your time, appreciate the value, always continue to give to our community and again, wish you all the best.
Speaker 3: 24:42 Thank you so much for having me.
Speaker 4: 24:44 Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, don't we just reach out to me on facebook? You can pm me and I'm more than happy to take any of your feedback as well as if people would like me to interview. I'm more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do that do to make this better for you guys. Thanks.
Why Dave Decided to talk to Marcos Moura:
Marcos Moura is one of the founders of Amada Senior Care. A franchise that specializes in providing home health care for seniors. An 8-figure click funnel award winner, Marcos has franchised over 120 locations and is anticipating putting another 200 locations on the map in the near future.
Tips and Tricks for You and Your Business:
"We provide a business in a box to the entrepreneur. They are never going to have to go find some other way to do it. All the marketing pieces, all the flyers, everything."
"I hope marketers really see themselves as not just marketers, but as revolutionaries."
"You don't have to start that low. I love that you start at $48,000. Totally extreme. It's like, no, we know what we are. And because of that, you're able to really get super, super dialed in on exactly who you're and you're marketing to."
Marcos discusses his journey building Amada and how he helps entrepreneurs start businesses tailored specifically for the audience they are trying to attract. He discusses how to manage a high-ticket funnel, building a franchise and how to market effectively.
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward. Everybody welcome back. You guys have
Speaker 2: 00:19 of your life today. I am so excited. I've. I've known this guy for a long time and I want to make sure you guys understand. I bring on a lot of people onto the show here who've got everyone thinks, oh, I can use clickfunnels for information products or maybe for for lead Gen, for a retail shop or something like that. I want to introduce you guys to Marcus Mora, who is the founder of Amata senior care and it's the coolest thing ever because they actually are using click funnels for franchises, but as cool as that is, marcus is the guy. Nicest guy you'll ever meet in the entire world. The funnel hacking live. We were in San Diego, the botnet. It's kind of a joke now, but we appreciate it. The time is bringing the jot down the loudest. Take the team out on the yacht and everything else is the Harvard, but without any further ado, let's welcome to the show.
Speaker 2: 01:05 Hey, thank you dave. I really appreciate you having me on. This is a huge honor. I've been waiting my whole life for this interview. Oof. Well now your life is over. So yeah, it's what a homer Simpson tells. Bart. Bart says this is the worst day of my life, Dad. And homer says your worst day so far, but this is like, this is the pinnacle man. It's so cool to be on this call with you. Thank you so much. Well, hopefully this is the best day of your life so far. So anyways, I wanted to kind of for those, you guys don't know what you do. Help people understand how in the world a franchise, especially in the senior care industry would be ended up using clickfunnels. Yeah. So this happened and I think so many people go through this, right? So, um, I think this is so click funnels launched.
Speaker 2: 01:55 What are your Dave? Two thousand 14. So yeah. So, so let's go to 2014 and we're doing what everybody else does out there. You, you need a new landing page because you're trying to attract, uh, I don't know, whatever you're trying to attract, right? Uh, I wanna I want to attract a somebody who is male over the age of 30, who makes this much money that wants this product, right? Or I want to sell this. And what you had to do is whenever I want it to make that page or make a change to that page, I had to either go to an agency, right? The outsourced agency. And we'd say, here's what we want. It's okay. They'll take three weeks, right? Or four weeks or whatever it is. Or we have to go to our, our, uh, our it team, right? And it was the same thing.
Speaker 2: 02:41 It was like, okay, that will take three weeks and you're like, are you kidding me? Three weeks for you to change a title here, do that. And so I remember I was googling, um, uh, I know the, I don't even know if I called it a landing page. I seriously guys, I have no tech skills, I'm a sales guy, right? All I needed as I, I needed content on a page, that's it, right. And I knew what I wanted to say and I knew my audience really well, which is something we can talk about if he is kind of an interesting topic, but I knew that but I, but I had no idea and I think I found one of your competitors first because I think it took me like two or three different page makers into click funnels and so we were testing out and I will set something like all three of them, right?
Speaker 2: 03:25 I went to that stage where I think a lot of, a lot of people go through this where they have like four different landing page creators. Right? And, and, and you're testing all of them and click funnels. Is it it? It was. It's what we use to be able to be nimble. So what, here's what we know is, is a lot of times we start with a message and the message is not quite right. And so we have to tweak it. We have to change it and we have to make the message too that your click through rates improve and so that's how we started using clickfunnels back when you guys, man first launched and we have used it ever since, you know, that's, that's what we use to drive a tremendous amount of traffic to our company. I love it. Well, the cool thing is I know last year on stage or one of our first eight figure award winners.
Speaker 2: 04:13 Ring isn't, I shouldn't say little. It was a decent ring. I hope so. Yeah, bring it back and all the amazing things. You guys are doing tens of millions of dollars a year and I want to make sure people understand. One thing that you just made mention that is of really knowing your audience and how could you guys use linkedin a ton, which is a topic we don't cover that much. So tell people as far as how. First of all, what is your audience? How did you find them and what do you do with them? Yeah. Okay. Now I'll go back. So the ring that I got from you guys on stage, so my partner top of Jefferson played for the Chicago bears. He was a Lineman for the Chicago bears. He played for, played for two years and he got injured. So I no longer have that ring, like softwares.
Speaker 2: 05:01 That top of that is, that's a super bowl ring you never got. So I seriously don't tell Russell this, but I don't know where the ring is anymore because to my office, like what is this? Is that is the wing that we got to click on? It goes. I am taken as he put it on his finger. Actually I got it a little too big and he's a massive dude. He's six foot six, half black, half Samoan, just a massive guy, right? So he's got the ring. I hope that's okay. But that was, that was a cool, a cool achievement for us. So, um, so knowing your audience, uh, we, we, um, we started advertising this franchise opportunity, which, so if you guys think about a franchise, it's anything out there, right? It could be blaze pizza, a franchise that's really growing like crazy right now, right where you make your own pizza, right?
Speaker 2: 05:52 That's a franchise. And a basically an entrepreneur was thinking, what the heck do I do with my life? And uh, they stumbled onto blaze pizza or onto subway or you stumbled onto any of these franchises and ours just happens to be a franchise where we. So instead of making sandwiches, you're caring for seniors in their homes, which is really cool, right? It's a service that, that seniors need a, it, it changes people's lives. So that's what our franchise is, right? So I know that, that Dave, that I don't know how many of your audiences in Franchisee, but, and it's probably pretty different from everybody listening to this, right? Absolutely. Now, uh, so that's, that's who we are. We, we help entrepreneurs start businesses in the senior care space. And if you think about it, and if you go to what you guys always talk about, really what we're selling is a high ticket funnel, right?
Speaker 2: 06:46 Is it, it's a high ticket sale because our franchise fee is $48,000. So think about that. For those of you guys who are selling courses, you're selling a, you know, an information product. Here's what we do. We say, Hey, give me $48,000 and I will show you how to start a business that takes care of seniors. So you can say, well wait, is there like a recipe? No, there's no recipe. Is there like a build out of what the stores? No, nothing like that. Like we're going to coach you on how to become a senior care company, right? For $48,000. So, um, that's, I mean, so think about that. This is what we sell. That's, that's the product, right? So, um, what we knew is we knew something really important that we didn't want to sell the product to just anybody that had the money.
Speaker 2: 07:36 Uh, and in the world of franchising and maybe in the world of, of courses, maybe in the world of selling informational products, you may want to just sell the product to whoever has the money. But for us as little bit different, you've got to think about, we're teaching somebody how to go and take care of seniors in their homes. This has to be somebody that is a good person who's going to be a good entrepreneur, who's going to do a good job and not only that, in our business, we make a royalty for the rest of their lives. So they pay us $48,000 and then we make five percent of all of their revenues forever. So we don't want just anybody to be our Franchisee, right? We don't want to go to war with just anybody. We want to have the marine, we want to have the green baret that's going to go and build this business, right?
Speaker 2: 08:23 And become successful. So it became incredibly important to us that we needed to really know our audience. And I think that people say that they know their audience a lot of times and they really don't write. Like sometimes people say, well, I want to attract, uh, people, okay, that's not an audience. Well, I want to attract people who love energy drinks. Well, that's still not an audience, right? So you have to really drill down into an audience of one, and in fact, I wish I take credit for this, but so much of this is what Russell talks about. Uh, we, you know, all of us, we read his first book like crazy and so much of this we learned from you guys when you're talking, when you're, when you're attracting people, this idea that you're speaking to one person, right? And who is that person?
Speaker 2: 09:14 Um, and so, so, uh, you know, that that's a lot of the work that we did when we first started the company is who is that one person we would want to sell the franchise to. Um, and that I think made us really, really successful. So who is that one for you? Could you, I know you guys got this dialed in really super tight. Yeah. So this is something we also stumbled onto. So, uh, so one of my partners played in the nfl and he's never had a job in his life. The other partner, his name is Chad, and he was a pfizer pharmaceutical rep, so he had been in healthcare for 10 years and then he quit his job and we started a modest senior care and shadow was this amazing salesperson, right? He, he had been trained by some of the best companies out there.
Speaker 2: 10:00 He'd been trained by Pfizer. Uh, he worked for Baxter for a little bit. So these, like amazing sales organizations. So we're sitting down and uh, we start to get these, these leads, right? We start to get these leads of people that want to open a modest senior cares and they're all crap, right? They're just terrible leads. And uh, and by the way people with money, like we had people would have said, take my $48,000. And we're saying, no thank you. Can you imagine like, come, especially as your first that's like, whoa. Yeah, exactly. Right now we're just starting out. And so we're saying no to people and so we're sitting down, it was a late night dinner. We're thinking we've really got to find who it is we want to advertise to. And we said, well, what about Chad? Chad is a pfizer pharmaceutical rep. what if we could advertise this opportunity and say, Hey, those of you in America, if you sell pharmaceuticals, if you sell medical devices, if you're a basically in healthcare sales, this could be the franchise for you.
Speaker 2: 11:00 And we and we all got really excited about. And then we, and then we thought, how the heck do we do that? How do we actually take our offer and put it in front of. And we started like drawing the person male over the age of 40. He is married, he has kids, he has worked for some of the best pharmaceutical companies in the world. Um, he makes about $150,000 a year and he is now to the point where he feels like all he'll ever be is a salesperson. All he'll ever be is somebody who goes and tells doctors to prescribe Viagra, right? Like they get to the point where they want more of life. And, and this is somebody though that makes $150,000 a year, which is not nothing that's a good salary. But they have this pain and so we, we, we, we did all that.
Speaker 2: 11:52 We had a picture, we had a picture of, we got a mind, you're like, this is what it looks like. We pinned it to the wall and we wrote down all these things about this person and then it came, you know, how the heck do we find them? And uh, and then we, we, we were thinking about a different, different job boards and different places. And then linkedin came as maybe the opportunity because on Linkedin, what you can do is if you know exactly who you're looking for, you can then send in an advertisement or an inmail or an ad or something to that one person. So I have an ad for example, and you know, you guys can steal this if you want a funnel hacking, right? So, um, but we have an ad that goes on linkedin that says life after Pfizer and, and it has a picture of a person and that ad only shows up to males over the age of 40 who are salespeople for Pfizer.
Speaker 2: 12:57 And, and so when that ad shows up to that person, you know, they're on their computer, they're on linkedin or they're on their phone right in there, they're looking at it and all of a sudden this ad comes across as life after Pfizer. I'm like, holy crap, I mean, I work at Pfizer. What isn't. So our clicksor rates started going through the roof, right? Because you're taking a message that is so incredibly targeted to one person. And once we started doing that and then came the magic of clickfunnels, because once they clicked on Linkedin to an ad that said life after Pfizer or a pharmaceutical layoffs, you know, we would, we would, we have this messaging that was really a punch in the face, right? I mean, you have to punch him in the face if they're going to listen. And then he'd go to a clickfunnels page and on the click funnels page I think is what a lot of people don't do.
Speaker 2: 13:49 And Dave, if I'm talking too much, you gotta, you gotTa shut me up. Okay, I will. You keep going. You're doing awesome. So, um, so what happens is once you click on the linkedin ad and they go to, they go to the clickfunnels page, we, we kept the conversation going. So I think what a lot of people do is once you've grabbed them, you're throwing them on some website and all the website does is talk about how handsome you are, how nice you are, how amazing you are, and what your product is and how amazing your product is. And you've lost this communication. You've lost the opportunity to tell your audience why this is good for them, how we can change your life. And so our landing page would say, again, life after Pfizer, find out why you, the pharmaceutical rep are ideal to become an entrepreneur, to take care of seniors, what you know is so valuable.
Speaker 2: 14:39 And we would talk about them, we wouldn't talk about us, we talk about them. And so then that conversion, that landing page and click funnels converted better than anything we had ever done. Um, and uh, and that's, and that's what we did. And so, uh, we are one of the only franchise in the world that we were trying to like get this, uh, to be, uh, like, I don't know Guinness Book of Records or something, but we're like the only franchise in the world where almost all of our franchisees are either medical device sales people who left medical devices or pharmaceutical people who left pharmaceuticals. And that's something we're super, super proud of that, that it really did work that if you go out there and you really can service one person and change your life, um, that I believe you, you can be successful. I love it.
Speaker 2: 15:29 I think that's probably one of the main reason I wanted to have you on the show is you're so good at being able to identify exactly that Avatar. I mean literally down to the picture on your wall and exactly what he looks like. And I think that's the problem with so many people when they first get started is they think, oh, I'm going to start off on a $7 tripwire thing. I'm to send it out to the world. And whoever clicks on it, that's where my audience is going to be. I'm like, stop. You don't have to start that low. I love that you start at $48,000. Totally extreme. It's like, no, we know what we are. And because of that, you're able to really get super, super dialed in on exactly who you're, who you're who you're marketing to. And again, you guys are amazing the market.
Speaker 2: 16:08 I know you. You're the brains behind all this marketing stuff there, Marcos. And so it's really cool to see how you've made, been able to build this in. And you guys built a huge, huge company out of this. So help me understand though. Now person spends $48,000 and they get this coaching. Where does it take them? What, what are you getting five percent of? How does it, I mean usually other franchise, they've got a physical building and the seats and everything else. So how you guys, are you guys doing that? Well, you know, I think the, the big part of this is uh, what we, what we really provide to them as the system that, uh, that they would need in order to go out and market their business to hospitals, skinner's facilities into the families, right? So you need to contracts, you need crm, you need a point of sales system to do billing and all that stuff, right?
Speaker 2: 17:01 So we provide a business in a box to the entrepreneur. They're never going to have to go find some other way to do it. All the marketing pieces, all the flyers, a, everything. Seriously, everything they would need is his business in a box for them to go out there. Right? Um, I'm going to cut you off there real quick and I think a lot of people miss is people will pay for done for you. And I think you guys, what do you call it? Business box or whatever you want to name it. I mean, the reality is you've literally done absolutely everything for him. So it's plug and play. They don't have to think beyond just following your exact business model, which I think for, for a lot of people are listening to this realize there's a lot of people who are in that same situation.
Speaker 2: 17:43 Maybe they are in their thirties, forties, fifties. As people continue to age, they're like, I'm not done working. I still want to be able to provide value to people and your service provides is massive, massive value. So I think that's killer. Yeah. You know, and in talking about that, what I think is interesting is people with whatever offer they have, you think about a $48,000 offer to somebody and there's lots of ways for you to, to show that offer, right? And you think about, if you think about what we're doing is just saying, give me $48,000 and I'll show you how to take care of seniors, which is not a glamorous thing, right? This is changed guys. It's changing diapers. It's, um, you know, moving people into the shower giving baths. Right now the entrepreneur is in doing that work. It's the caregivers who are doing it, but in no way are we selling something that is glamorous.
Speaker 2: 18:36 I'm now and I think that sometimes people don't realize this, that the $48,000 franchise fee, the reason somebody who's really paying you that, the reason their pain is that is there's a pain point. There is something that they want in their lives that they cannot get and what they come to believe. And what your, what your. I think your job as a marketer, a with authenticity at least is to give that audience the idea that, hey, this vehicle that I have for you could be the solution to the pain that you're having and yeah, it's $48,000, but it will, it will get you to where you want to, where you want to be, right? It doesn't matter that it's home care. It doesn't matter that a senior care, it's the vehicle that's going to allow them to become somebody different that's going to allow them to achieve something, be be with their families, uh, have control, not have a boss anymore.
Speaker 2: 19:32 Whatever that those things are right. And I do believe people would pay, I truly believe actually, that if we raise our franchise fee to $75,000 today, we would still have people join our franchise because of the, the amazing value we're providing to them, uh, even after they buy the franchise. And also the fact that we're solving such a, such incredible pain that people have in corporate America. Right? Which is our audience. I love it. Oh man marks. I can talk to you for hours on end about this kind of stuff as we get close to kind of wrap things up though. Any other parting words, things you want to make sure people know or learn from you. Um, Gosh, you know what, I, I think with this, for the topic of today that the, what I've learned so much from click funnels that I learned from you, Dave, alert from you, from, from Russell, is really, really understand your audience.
Speaker 2: 20:23 None of us have unlimited dollars. So let me tell you guys, you know, if you, if you study the Egyptian revolution, this is kinda weird, but stick with me on this. What? Gibbins resolution. Yeah. So did jeff, were like, this sucks, we hate our dictator, the dictator is bad, what do we do about it? And it's all these college kids that are pissed off, right? And like, what do we do now? College kids, they have no money, right? Um, and if, if, if the authorities figure out what they're trying to do, there'll be killed. So think about that marketing. So if you're doing marketing, think about that's what you're trying to market is a revolution to topple the dictator and you're going to go take to facebook and you're going to do all that. So what's crazy about the Egyptian revolution is they were able to identify exactly who their audience was, why they were so upset about their dictator, and they were able to rally people in the millions to join the revolution and they actually toppled their dictator.
Speaker 2: 21:26 If you, it's really cool, you see there's an image where, uh, in Egypt and they're in this town square and there's really millions of people on the street and it started with these college kids going, we've got to build a revolution. And, and again, all they did is they knew who the audience was, they knew the pain points were, and if you do that, it doesn't matter if you have a dollar in your pocket, if you have a million dollars, you can actually build a revolution. And I think you guys did that with click funnels as well, you know, we're aspiring to do. And that's what I had hoped that, that marketers really see themselves as not just marketers, but as revolutionaries. That's what you're really doing. I love it when Marcus, thanks so much. If people want to reach out to you, what's easiest way for me to reach out to you? I don't know, linkedin, anywhere. You guys feel free to reach out to me. I love this click funnels community. Uh, people reach out all the time. So just reach out to me on, on facebook or Linkedin or however you call me, whatever. Anyway, you guys can reach out. Happy to, uh, to get that reach. I love it. Marcus, thanks so much for your time, bud. We'll talk to you real soon. You got it.
Speaker 3: 22:34 Hey everybody, thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if you'd like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.
Why Dave Decided to talk to Peng Joon:
Peng Joon will be revealing how he built a following of over 2 million people online using the monetization strategy that has generated over $10 million. He details the process of using automating content creation and gives many useful tips on branding and content creating.
Tips and Tricks for You and Your Business:
"Understand how to create content in a very strategic manner so it actually reduces the cost of ads."
"Understanding that people and marketers have already figured out what kind of content is proven to be engaging."
"Are you willing to be bad at something to be good at something."
"This is the moment when the average person will quit. Do you believe that you are an average person?"
Peng discusses how he automates his traffic strategy that has enabled him to travel the world and speak in over 20+ countries. It was this strategy here that got him to place #1 in the Expert Secrets contest.
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward.
Speaker 2: 00:17 Everybody. Welcome back to funnel hacker radio. You guys are in for the ride of your life today. I have been trying to get this guy on my show for business guy in the world and traveling around the literally travels around the world the entire time. Any of you guys were there at funnel hacking live. You saw him. And if you know anything about our expert secrets book launch, he was the number one affiliate. So with that, I want to introduce you guys to Peng Joon. Hey, welcome to the show.
Speaker 3: 00:40 They have everybody. I'm so excited to be here and I'm going to do whatever it takes to give you guys so much value today
Speaker 2: 00:48 that's you always over deliver. So I'm not too worried about that. So for people who don't know, uh, this whole crazy expert secrets book launched, literally went nuts and hang ended up just dominating at the end. And I was like, how the heck did you do this? Because I mean he actually ended up creating an audience of over 2 million Pixel people from scratch and I'm like, what in the how do you, how does someone do that? And so he's created this thing called the content multiplier formula and I want him to kind of dive in and talk to you about this. The other thing we're going to make sure we have time at the end is he also is the master at live events. So kind of a little hook there to make sure you guys stay to the end of this thing. So you're learning a ton about the content multiplier, but also about live events. So paying to go ahead and dive in on this whole content multiply. What is it? How's it work? Why are you so successful with it?
Speaker 3: 01:36 Well, let's just start off with how most people use social media and facebook, right? When most people use facebook in one ads, most of the time it's about creating the ad, targeting the audience. I'm choosing the right image. They think it's about the copy, which all those are important to the equation, but you really think about it. That's what everybody is doing. They're running an ad to a completely cold audience and getting that audience to go to follow and while that may have been effective a couple of years ago, here's the biggest turn. The biggest turn is that because that's what everybody else is doing and you will realize that you're running ads for a while, is that facebook ad cost is constantly on the rise and the reason for that is because, well, it's two things. It's all supply and demand, right? So supply which is our newsfeed that is not going to change and facebook can only gem that many ads in newsfeed, so supplies remain constant and the same time demand, which is every single entrepreneur, every single business owner is coming on board now because they understand the power of facebook.
Speaker 3: 02:44 So demand is constantly on the rise and what happens when demand increases and supply stays the same is that crisis of ads is just going to keep increasing. And if you adopt the same strategy of what everybody else is doing, which is just running ads to a cold audience, which is important, that is not going to give you an itch and I believe that the businesses that will not just survive but thrive when it comes to marketing on facebook, are the ones that understand how to create content in a very strategic manner so that it actually reduces the cost of the ads and the only way to reduce the cost of your ads is if you're able to run ads to a semi warm audience. And how do you build a semi warm audience? It is when you're able to start the relationship off first by giving them value so that they know who you are, where you started the relationship off with no strings attached.
Speaker 3: 03:41 And what I mean by that is if you take a look at what most marketers say is that for the last couple of years, Martins have always said, oh, you need to start off by building a squeeze page first. And the first thing you need to do is get some name and email address. Right? And while that has been effective for like the last decade, the problem with that is that if you run an ad and there was some sort of string attached like I'm going to give you this free gift if and only if you enter your name and email address, you realize that's only going to become more and more expensive, but what if you actually did things differently? What if you started the relationship off by giving value? No strings attached and then after that ran ads to people who consumed your content and you retarget them after and if you did that, you will realize that the cost of your ad, your cost per acquisition, your cost per lead, your cost per registration, all of that is going to decrease because now you're marketing to an audience whom you've already served and given value in the past.
Speaker 3: 04:44 And that is what the content multiplier formula is all about.
Speaker 2: 04:49 That is so killer. I think it's. It's been fun for me only because the demand for your content multiplier formula is just going through the roof because people are like, I'm doing it this old way and it's not working, and I hear this crazy thing, that pains joint. What's he doing? And I think what you provided there is the key and that is if you provide value first before you ask for the often totally changes the game.
Speaker 3: 05:12 That's right. So, so what do we think about it? The problem is that most marketers, they wake up, they're all pumped, they're excited, and then it's like I want to start creating content today and then go to facebook or instagram or youtube and they say, you know, like, so what should I talk about today? Right? So that's where I believe that there's the three most important pieces, which is having a systematic way to actually publish your content and having it go out. Number two is automating the process so that it's in a very systematic, strategic manner that doesn't consume your life. And then number three is about monetizing. Ultimately, you can only get your message out there if you have a method of monetizing it. So, so if you really think about it, like step them one, what should you talk about? You start creating videos that actually genuinely help your target audience.
Speaker 3: 06:03 So you start creating these videos, um, and there's a whole formula for it. But basically the whole idea is understanding that people and marketers have already figured out what type of content is proved is proven to be engaging. So this, when you can go to Buzzsumo, this, when you can go to medium and like medium, I love medium. You know why? Because they have the entire hook story figured out. You take a look at their headlines and what are the articles that go up a medium. It's so engaging. So what if you actually went on medium and this is what I call, you know, beginning with the end in mind. You'll look at the headlines, the title that's already proven to convert in your marketplace. And it's not about, you know, this is like content hacking, right? Understanding the content that's really working right and run it and trying to reinvent the wheel, take a look at what's already proven to be engaging and create content based on those topics.
Speaker 3: 07:01 Then that step in what. Okay, and then but two, it's about having that system, whether it's Trello, whether it's using google drive, but having a systematic way to have your content go across all different platforms. Facebook, instagram, youtube, your blog, right? So like I have my content up on all these different platforms because. And it's possibly because of the system and my system is basically every three months, every four months I take three days off, I spend an entire day of shooting videos and then after that all of my videos, it goes on Google drive and that's when my team takes over. That's when they create the 59 second videos for instagram. They create the, the, the, the 15 second stories. They take the most compelling things. I sit in the videos and they create the quote cards from it, all of the. They send it to rev for transcription.
Speaker 3: 07:55 It goes into this shared folder and the transcription is sent to my blog posts, the ones that is proven to be engaging the, uh, my, my, my writer will rewrite the transcription and make it into an actual blog post, so, but only for the winners. So there's this strategy for automating all of the content so that it matches the context of the platform. I think what many marketers do is they post the same thing on all platforms when in fact we need to match the content to the context of platform and finding the third step. So like there's a reason to doing all this. It is to build up that warm audience, that retargeting, retargeting audience, the pixeled audience so that you can run your ads this time to this warm audience. There's, when you invite them to the free plus shipping funnel is when you invite them to a webinar. This is when you send them to the opt in page because now you're going to realize that not only have you built a following, but now your cost of advertising, cost per lead, cost per registration is going to be drastically lower.
Speaker 2: 08:58 I love it. I think that's the part that people don't understand is x seminar says, well, Gosh, I can't create 120 videos like pain does. There's no way, and yet at the same time they don't understand there's a cost for that time and it's actually, if you'll invest the time now, it will reduce your ad cost drastically. I saw that during your expert secrets thing. I saw your ads everywhere. I'm like, he's gotten paid a fortune for those ads it, but you weren't because of all the way he retargeted these things, so it was just amazing for me to see how you're actually able. If you spend the time upfront, you're actually able to reduce the added costs on the back end.
Speaker 3: 09:31 Yes, 100 percent. And I think that the reason why people think that creating content is tough is because they're not beginning with the end in mind. So like my process that I use is that my team, they'll do the research and I think you got to find out what works for you. But what has worked well for me because I'm someone who likes to analyze things a lot and it took me a long time last time if I tried to actually prepare for it and that's when it actually takes a long time. So like what my team does now that's worked really well is they will just give me the title, the book and on the spot, like within five seconds I bogle and I realized that that has actually worked a whole lot better because that's what I'm on natural. I'm not trying to overanalyze things and that's when we're able to create videos really, really quickly.
Speaker 2: 10:16 That's so funny. So as are talking, I basically just got back from Africa and my daughter in law, who's gonna be doing a lot of my social media. I said, you have to go ahead, you got to use pangs course. So she bought your course and I came home and literally last night I said I can't take three days off right now. I've been gone for two weeks. But it was, it was fascinating to me because she did the same thing. She was like, Hey, here's the hookers, the title go. And just that spontaneity piece I think I'm hoping actually he's going to create it to be much more genuine. It's not as as well planned out or thought out, but I think it comes across much more authentic and I think it should be much more engaging that way.
Speaker 3: 10:54 He will be, it will be end and he was thinking you don't even need to take three days off. Like that's just what I do because that's worked well for me to, to, you know, get my videographer in and then just really immersive cells. But you could take half a day off and that will still take care of like nearly an entire month's worth of social media stuff. So. So do what will work for your, your timetable and your schedule.
Speaker 2: 11:17 I love that. So now that you've got that, it's automated. So first of all, people aren't going to be dying on Dave, how do I get this course? Where is it at, how do I, how do I actually do it? So where can they have to get the course?
Speaker 3: 11:29 So it's the typical free plus shipping, which all be very familiar with. You can get this firstname.lastname@example.org, where I'll talk about how do you create this first piece of pillar content, have it automated and streamlined across all these different platforms using the system that's proven over and over again.
Speaker 2: 11:50 I love it. So help people understand when you're talking about piece of content, what exactly is that?
Speaker 3: 11:55 Okay. So that's basically the first piece of content that is going to be repurposed across all these different platforms. Right? And that starts with a video like that would be the only thing that is unavoidable. It's you creating that first piece of video because everything else can be streamlined and automated. So to me, the video is the pillar content. That's the first step, number one, uh, there's that piece usually. So it's usually like two minutes to five, right? So if so, like I don't have the time, should not be an excuse because the videos that convert well and facebook, they're not long videos, they're short videos, so two to five minutes would be ideal. Um, and then once you have that piece of content, it pillar content, that's when the transcription, that's when the 59 second version, that's when the 15 second version for a story that all of that can happen now as a direct result of that one video. So it's about having the system so that as you grow your team, as you and you could be right now just one person and you could outsource it, get an assistant, help you out, but help having the system up in place first so that as you scale and as you want to go across all these different platforms, it becomes easy and scalable.
Speaker 2: 13:16 I love that. So I want to make sure is, as people who are listening to this, did you understand one of the main things I've always taken away from paying that you could do the most amazing job and that is you have this ability to teach at very complex things in a very simple, simple method and it's one of things I love about your free plus shipping book as I was going through it was what seems to be super complex. You have this talent of really just minimizing it into such small consumable chunks. I think it's, it's even easy to see that even in your, in the stuff that you're producing online as far as social media, the same thing happens and if you don't mind, could you. If a person's not real good at doing that, what type of suggestions would you recommend? How do they get better at being more concise like you are?
Speaker 3: 14:01 So those of you have heard my story, you will know that. You know, I, I was horrible, like really, really horrible at one point in time. And I think that it really comes down to, number one, whether you are willing to be bad at something in order to be good at something. I think that most people never achieve mastery is because most people dabble. Most people are shiny objects seekers will, they'll find something and they'll say, oh, let me try this thing. And then they're on it for like a week and then after that next week they're onto try and drop shipping. And then the following week they're trying, you know, affiliate marketing because they're not willing to be bad at something to be good at something speaking. And the ability to articulate in a way that is easily understood. I believe it comes down to practice.
Speaker 3: 14:49 My videos used to be horrible when I was at doing live events. I used to bomb on stages, you know, I failed over and over again. And, and I think that the thing that stops people from being good at something, they're just not willing to be bad at it at first. And if you are consistently, if you really think about that attitude to what's practice, most people when they have some sort of success, that's when he tell themselves like, oh, I already know that, but if you really think about it, I mean, think about the attitude like Michael Jordan would have if his coach asked him to make a free trial. Do you think Michael Jordan will say, oh, I already know how to make a free trial. Right? So, so I think that the attitude towards getting better at something and how people tell themselves, um, and the teachability index, which is what Russell says all the time, right, will really determine how good a person becomes at a certain skill.
Speaker 2: 15:46 I love that. Totally. I can't agree more with you. Ross were just talking about this the other day as far as one of his skill sets just like you is the ability to literally immerse himself in something and to go all in on it is in the process. Right now I'm getting registered to write his new book, traffic secrets and everything right now is traffic, traffic, traffic, and just totally immersion. Even though we'd been running traffic and literally half a million dollars a month in traffic and yet at the same time it's like, okay, what more can I learn? How can I really, how can I understand it so well that I could teach it in a couple little sketch drawings which she prefers to do and you have that same step, that skill and I love seeing you teach in your live events just because you get people so excited because you come up, you're a master of the content and you come across so eloquent and yet at the same time, so simple that people go, if paying can do, maybe I can't do, and I think that's one of the. Again, it's the skill of a master like you are paying, so congrats on putting in the time.
Speaker 3: 16:46 Thank you. Yes. It took a lot of time. It took a lot of time training, practice, and I think that's the thing people don't see they. They look at. Most people look at the result, right? They look at the tip of the iceberg and then the conclusion is, oh, this person must be good at this because of some sort of talent or skill or it's genetics. Right? And they don't look at the struggles or the journey.
Speaker 2: 17:10 Totally agree. Well, with that, I want to kind of do a little segue into this other portion because I want to make sure we get time for this. And I, I knew you actually before the whole content multiplier formula. I knew you more as the Tony Robbins who is of your. Basically our Asian was flying around the country when you first join our inner circle. I'm like, he's joined the inner circle and yet he's never ever hear. It's because he's traveling around. How many live events do you do a year?
Speaker 3: 17:36 Well, so first of all, let me give you some context too, like event. Okay. Um,
Speaker 3: 17:42 the only reason why I immersed myself into the world of live events was because there was a point in time when I was so bad and I was so horrible and I bombed on stage that I told myself I would never do live events again. And one of the, uh, the CEO of one of the biggest, uh, seminar organizers in the world. I'm the CEO of success resources and I was friends with him and he and I told him, you know, his name's Richard. I said, Richard, thank you very much for inviting me to this stage, but I don't think I'll as you can see speaking's not from you, that that was when he put me in a crowd of 900 people and I sold nothing. Okay.
Speaker 3: 18:24 You know, as you can see, I'm an internet marketer. I'm not a speaker. I'm not a closer, um, but it was a great learning experience. And he told me this thing. He said, he said, I'm so. I said, you know, thank you very much for inviting me, but I don't think I'll be coming back. And he told me this. He said, you know, the last couple of years, over the last decade we've worked with the best of the best people like Tony Robbins, um, and with the bunny have reached speakers and seeing them come and go. And he told me this, he said, this is the moment when an average person will quit. And I thought like, those were very powerful words and he asked me, he said, Peng Joon, do you believe that you're an average person? And those words really well. So it was, and I know it sounds a little bit cheesy, but it was really just one moment of decision and that one moment of decision is, you know, I'm never gonna quit until I become world class at this. So it just became a personal agenda that I can tell you that even though I've been to all these different, I've spoken more than 20 countries now in at least 200 plus different events, speaking gigs, 90 minutes all over the world. And I can tell you that some countries there aren't very profitable. They're not the best use of my time. I'm not going to name the of.
Speaker 3: 19:52 But I do that purely because I don't know, just to, just so that I can get the hours, practice experience. Um, and that's why I do them. Okay. So it's, it's, that's why I do live events was because I told myself at one point in time, I'm only going to quit when I believe that actually will cross at this. So to me, mastery is 10,000 hours and I'm not going to quit until I get the 10,000 hour mark. So it may not be the best business decision. I think that speaking is great for. I mean, it's great, you know, don't get me wrong, it's still good money, but it may not necessarily be the best use of my time at this point in time, but. But that's the purpose of events. I think it's branding, it's great cashflow, it's great monetization. But the reason why I'm doing it today is very different. Just for that reason. I love it. Well, I know you're
Speaker 2: 20:48 well on your way to more than your 10,000 hours, which is super cool. But. So tell me for those people who are sitting there going, gosh, I, in fact I was actually with the people already in Russell when we're out in Africa and we decided to open up our own platform selling and put out the form and everything else on facebook live and it would close it down. Yesterday we have over 200 people now that have basically applied for this and then there's going through some of the application. Some of them were like, well, you know, I just want to be, I want to use this as a starting. I've never done it before. I want to work for you guys. And I'm like, well I don't want to have typically not gonna use our platform to have you practice on. So how does a person who wants to get really good at it, how do they get the practice? How do they start down that 10,000 hours? It's really hard to get on a stage if you don't already have a track record. So how do you do that?
Speaker 3: 21:39 There's two ways. Okay. I believe that this opportunity is something that was not available to us like 10 years ago, 10 years ago, when, when I was just about starting out, speaking on stages. Well, eight years ago I didn't have that opportunity. We just number one, live webinars, live webinars would be low risk. You don't have to spend tens and thousands of dollars. I'm trying to fill up a room yourself and on top of that, that's when you can actually practice with like 10 people live. So if all it takes is to run ads to like you know, to a Webinar, show up with a Webinar, get practice every single week by doing a live webinar because that would be the closest thing to a live event. Now, once you start practicing doing that, and that could be facebook live as well, you know, just interacting with an audience, but nothing's going to be the same as of course in a live event.
Speaker 3: 22:30 But like you said, no organizer is going to want you on their stages if you had zero practice and to use their stages as a practice ground. So what do you do? Use facebook. Get like really swollen. This is what I tell people all the time. Okay? So most of the time people don't start because of limiting beliefs, right? You might not have the confidence to do it yet. And here's what I tell people. I say, right? Do you believe that you can teach someone everything you knew about whatever skills that you had and charge somebody a thousand dollars for three days. Why would we taught them everything you knew, whether it's marketing, whether it's investing or stocks, right? And if you really think about it, if you had 10 people on board, right? And charge a thousand dollars, that's a $10,000 weekend and the way to do it is facebook ads, right?
Speaker 3: 23:20 Facebook ads where you, the people within a 25 mile radius that's in your city and saying, hey guys, and targeting with that interest based as well saying, you know, I'm going to be holding this free workshop this evening. Come and spend half a day with me when I'm going to be showing you Xyz. Result without thing you hate doing. Come and join me for this masterclass, boot camp in person. And you just gave them, you know, crazy value for half a day for hours, and then after that you're sending them to a two or three days if you've been charged them a thousand dollars for it, right? I believe that's the best way to get this. And even if they didn't sign up, you gave them great value and it was great practice for you and you didn't have to risk too much because you need to target 10 people, which is going to be extremely cheap. So that's how you get press.
Speaker 2: 24:07 I love that. And the great thing about is it dovetails into how we started this off with the whole idea as far as this content multiplier, because here you're, you're using your content that you're publishing, putting that out to trap basically as bait to get people to join a list where you can then invite them. And obviously retargeting locally. I love, love that idea as well. So again, I, I would love to talk to you literally for days, uh, because you have a sense.
Speaker 3: 24:32 Let, let, let me show you this one more thing. Okay. So like just last week, one of my students was just showing him like the power of life events and a very, very simple funnel. Okay. So he's funnels like two steps. Step number one is, hey guys, I'm doing a live event to show you how to publish a book and use a book as a marketing tool. Sign up for this life event. Thank you page. Hey, I'm excited having you to come for this slide. Okay. So it was a freeing three hour workshop he spent. So listen to this, he spent on facebook ads wasn't exactly cheap because I know that his face campaign couldn't use a lot of improvement by. He spent approximately $50 to acquire a lead. So a lead was basically just name, email, phone number. She got about 40 percent to show up at his event.
Speaker 3: 25:21 So you've been with free 40 percent show up. Um, and he got a room of approximately. So he did two sessions total about 120 people. So 120 people, right? Um, so that would have been about, I don't know, like 300 leads, 300 leads multiplied by 50 bucks. We spent like slightly over 10,000. Right? But understand something when you sell something that is a $2,000, so he's still at $2,000. You, he needed like, I don't remember the exact number, but it was like less than three percent conversions in order to make all of your money back, not including the back end, including all of the upsells that happens after that. So even if you are not necessarily good at speaking, speaking is actually very low risk. It's simple to set your funnel up, right? It's simple to get 10 people, 50 people come to the event is all a matter of just scaling on facebook and then that's how you can get that practice. So, you know,
Speaker 2: 26:23 I just, I love, love your examples. The best part is you're, you're the guy who's actually out there doing it. It's really fun for me to sit and spend time with young because a lot of people talk about, Oh yeah, I fact I was talking to this guy yesterday who wants to start his own speaking course, and yet he's never spoken from stage like you're gonna cry. He goes, yeah, I've learned everything. I've read all the books. I'm like, how can you have any authority or validity to go out? And he goes, well, I've done webinars. I'm like, no, it's totally different. You have to understand that. I love. I love that simple models. Super easy funnel drive, facebook ad traffic to it. Have a free one there. We're going to send them. I mean we talked about that in extra tickets and dotcom secrets all the time. Any other value bonds before we wrap things up for you? Wanna, make sure people hear about.
Speaker 3: 27:11 Well, I think that when it comes to live events, you just got to do the first one first and understand that. I'd say like 90 percent of people will do their first live event will usually bump and just that's part of the process. It's part of the journey. Expect to bomb, especially you have no prior training, but um, that's just part of the process, but I can tell you that there has not, there isn't a single person I know that did the first live event that never regretted doing it, not one person, not one, and it will be the most fulfilling and lucrative potentially lucrative thing they actually do in your career. And that's when you really think about it. That's when you're able to serve your customers at the highest level. Like, I don't know about you, but I've never been to a webinar. Then as that changed my life. Right? So you can really change somebody's life tool Webinar, but for life event, that's when can change some of these lights.
Speaker 2: 28:18 Oh my gosh, I love that. I know we're about ready to open up the funnel hacking live tickets for next year and that's really Russell's primary focus is exactly what you said is says young people who buy products and things through through webinars, which is great and they get serviced that way. But the community and the culture and the connections that happen at live events. I, I'm where I'm at right now because I attended live events and I think if from one, if you haven't gone to a live event, men go find a lot of them go to it and see how it's done and learn from watching other people do it, but the other thing I think is if you want to serve someone for us as a community, I think the only way we will always have a funnel hacking live because it's the best way for us to serve our community and having them actually there.
Speaker 3: 29:04 In fact, Dave, if you look up like, I don't know if you can of really see it, but like all those folders up here, all these folders and there's like a bunch of white files down there. I'm not kidding, but if I took all those, all those folders are just notes I've learned from attending live events and it's like, oh my gosh, I've spent hundreds and thousands of dollars learning from my events because that's how I grew to understand that if you are somebody been learning to life events, what have you could be that person for somebody else. That's why it's so powerful. Oh, I love it.
Speaker 2: 29:42 Thank. Thank you so much. Again, you're such a dear friend to me personally and to us as a community. I can't thank you enough for all that you continue to give and give and give your a person who is so genuine and always out there providing value to people. Again, for those of you guys, make sure you look at the content multiplier formula and then we were talking earlier about as far as events, if people want to find out more about live events, how can they do that?
Speaker 3: 30:04 You can go to event codex.com to learn a five step system on how to run and monetize live events.
Speaker 2: 30:12 Indeed, you can tell people about what they're gonna get in there. It's basically a I. I believe
Speaker 3: 30:16 that all successful live events is basically five pillars. Number one is the ability to sell the tickets to is the ability to get them to show up. Number three is what you actually teach at a live events to serve them the highest level. Number four, which is where the real money is executing the upsell, and number five is basically how do you leverage the live event so that you don't stuck being an events trainer where you're always on the road trading time for money. How do you turn it into a digital asset? How do you really leverage on that event? Create testimonials, you know, digital asset from all of that. It's five steps.
Speaker 2: 30:53 Oh Man, I wish we had more time, so basically people go out and take a email@example.com. We'll have the links down below for sure. Hey, thank you so much again. I wish you all the best and all that you're doing and look for talking again real soon. Thank you.
Speaker 4: 31:12 Okay. Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as at the pub like me to interview more than happy to reach out and have that conversation with you so I can go to itunes rate and review this, share this podcast with others and let me know how else I can improve this or what I can do that do to make this better for you guys.
Speaker 4: 32:01 Thanks.
Why Dave Decided to talk to Makenna Riley:
Currently a sophomore in high school, Makenna explains how she was able to make 10k in one month and has managed to become a successful internet marketer, specializing in making other entrepreneurs online dreams possible using funnels to social media work. The author of “Every Company need a Kid,” Makenna has also been interviewed by Ink and Entrepreneur Magazine.
Tips and Tricks for You and Your Business:
"Invest money in a course on how to do internet marketing properly."
"Put them in your own business or make a business for them to start learning how to do things."
"The angle of every company you have is to sell it, or it just dies down."
Makenna discusses her online vitamin store that tailors supplements specifically to customers needs and explains how she has been able to grow her business and be successful at the same time. She also discusses internet marketing strategies and how they have benefited her to this point.
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Welcome back to [inaudible]
Speaker 2: 00:18 funnel hacker radio. You guys are in for the treat of your life. I am so, so excited to introduce you to my guest today. First of all, let me introduce to you Mckenna and Mckenna. Welcome to the show.
Speaker 3: 00:29 Hello.
Speaker 2: 00:30 I am so excited. Mckenna's 50. I actually met her out and Bradford owns tedx event earlier this year in Vegas and was fascinated by all this stuff that she's doing and people always say, well, you know what? You have to be older to figure this thing out. I'm like, wait a second. Mckinnon is killing it, crushing it online at the age of 15 at that. You know what? I want to bring her on and, and have her tell her story. So without any further ado, let's kind of dive into this. So Mckenna, tell people, how did you, what you were just telling you, you're starting to buy in the shop before you were doing that, then what you're kind of doing, how'd you get involved?
Speaker 3: 01:02 This whole online world. So my mother is Forbes Riley, she's a big online presence, a television person and I was into like coding and computers and I wasn't really doing much with it and I actually did something for her and we generated a lot of money through it. So she was like get on this internet thing, like you will be so good. Alright. And the first thing, the first program she handed me because I was just using a just pages to build sites all with code with no help from any, like besides wordpress. But she put this program, click funnels in front of me and within an hour I had made like six clickfunnels. I was like, oh my God, like why am I not doing this? And that's how like clickfunnels entered me into the Internet marketing world.
Speaker 2: 01:59 That was awesome. So tell people what are you doing now?
Speaker 3: 02:03 I'm working on a vitamin company that selects the vitamin perfect for you without having to go to a doctor having to. So it goes through if you're tired, your blood type, what's in your blood irons? It's this whole thing that makes the perfect vitamin for you. Super excited about.
Speaker 2: 02:24 How'd you find out about this? I mean, how'd you even get it? I mean most 15 year olds aren't too interested in taking vitamins.
Speaker 3: 02:30 I was interesting because my dad, he takes vitamins because he has. He's a really large person so he's just low on certain things like most people are and I found research showing that people are taking vitamins, they're overloading their body with iron and copper, which is actually not helping them. It's like shortening, shortening their life. So I was like, I don't want my dad to like insert shortening his life because I wanted to live as long as can. So I did all this research and it shows people are taking vitamin C and it's killing them because they're overloading. I was like, I don't want this for anybody. So when I'm working on now is doing everything for your blood type so it's exactly what you need without having to go to a doctor and go through the long extensive wait process and money and so this is really easy. It's perfect for you and you know it'll work because it's based on your body drop, drop shipping. Then are these custom vitamins or how's that work? I am going through a company that does the fulfillment and they've got the vitamins and we sell them online with quizzes, a blood scans and whatever information we can take for new medically that you'll provide for us.
Speaker 2: 03:51 That's fascinating. So I can figure right now I've got a. what's going to happen here is I going to get bombarded by two different groups of people, a whole bunch of 14, 15, 16, 17, 18, 20 year olds are going, how in the world do I get to wear Mckenna's at? And the other group can be. All the parents are going, I've got a 14, 15, 16, 17, 18, 19, 20 year old who would love to get online? How do I, how do I get them to where Mckenna's that so what I'm gonna do is when I asked you a couple questions here. First of all, for others who are in your age group, call it 15 to 20, whatever it might be, what would you do? What would be your advice as far as recommending how does a person get started doing what you're doing?
Speaker 3: 04:29 If I were someone getting started, I would definitely start looking up information on Internet marketing so that your facebook ads will change. So Internet marketers were actually target you and just like a thing to get rolling so you can see everybody out there. But I would definitely invest money in a course on how to do Internet marketing or if I were someone I would do click funnels and clickbank and just try that out. I love it.
Speaker 2: 05:00 So next thing then is your mom basically said, well, Gosh, well first of all, how did you get involved in coding? How old were you when started coding?
Speaker 3: 05:08 Um, I was about eight or nine because someone gave me a honeycomb and I started collecting emails off of Wifi in a hard rock. This is amazing. I want to do this. Oh my God. The best thing to say life when they did that, I was like, this is possible. So.
Speaker 2: 05:45 Alright. So now basically if, if it's a parent or an adult, what advice would you give to them to have their kids get started doing this stuff?
Speaker 3: 05:54 Well, I would definitely made sure that your kids actually interested in this because everybody says I have a four hour work week with my laptop. That is not true. It is a lot of work and if you're not interested in it, it's not even try to push your kids towards it. But if they are, I mean I fully support click funnels because any kid can do click funnels and if they're an entrepreneur, you're k to do that for you. So that would, that's what I would say for parents that want their kids to get involved is just put them in your own business or make a little business for them to start learning. How to do things.
Speaker 2: 06:34 That is so cool. So tell me what were some of the things you're working on? So you have thing going right now. What? What's the next step? Say you're primarily working as an affiliate then for that other company. What other company? So the vitamin shop, the vitamin company who backs is doing the fulfillment? Are you doing
Speaker 3: 06:55 vitamin companies? My company, the whole thing is like my thing. There's actually really cool. So if you want to do a vitamin company but you don't really know much about the vitamins, you don't want to have inventory. There are sites that allow you to go on there, you pick out which vitamins you want. So you want vitamin C, Vitamin D, you want protein, fat loss, weight, whatever to lose weight. Vitamins for that. And all vitamins are pretty much the same. So it's not about changing them, it's just about marketing them. So you can go on these sites, you pick which ones you want and then they do the whole process. They stick your label on it, you pick whichever one you want. They've got bottles, they ship it out. And all you have to do is pay a couple of fees and then they do all of that and all you have to do smart things. I love it. So you're basically white labeling other vitamins. Well, it's not labeling other vitamins, but you just can't change vitamin C. Vitamin C is vitamin C, Vitamin D, iron sufficiency pills, the same. Any brand you buy, it's not like, oh, we found the secret to vitamin C. it's the same thing, just one cost more because someone's face is on it and one doesn't because it's a no name brand.
Speaker 2: 08:15 Got It. So you've got your own vitamin company. Now what? So what's your plan with them? What do you know? How hard you want to take this? How are you going to grow it? What's your strategy?
Speaker 3: 08:26 The guys that created Clickbank, I heard from one of them, they said, the end goal of every company you have is to sell it or it just dies down and you shouldn't put your heart and soul into something that just dies. A, my end goal is to build this up, build the concept of it, and either sell the company or sell the concept of the entire company to a bigger vitamin person so they can really push it out to the world more than I have the energy to do. I love. So where do
Speaker 2: 08:55 you get your funding, your resources?
Speaker 3: 08:58 I. Well, I, I make most of my own money. My parents don't give me money to help me out with any of this. So I promote clickfunnels. I promote this new Kito Diet. It's really cool. I definitely build stuff for other entrepreneurs because a lot of people have such great ideas but they don't know how to use online softwares. So I get them to sign up a shopify is one of my biggest ones. I know got a lot of affiliates underneath that and I build a lot of stores for people because if you're not a tech person it's hard, but if you are, it comes really quickly to you. So that's one thing I'm big into his building. Shopify for people when I need funding. I love it. So typically how much do you charge the for a bit I'm kind of pricey because I can do it really well and do exactly how you want. So I do $1,500 for a basic plan, then another $1,500 on top of that for the performance plan.
Speaker 2: 10:06 I love it. Super, super cool. All right, so you're making your own money at 15 and now you're investing that money into a vitamin company that you plan on selling to a larger, larger company or some exit in the near future. Is that kind of the plan? Yeah, that's what I'm going for right now. I think that's fantastic. So what are the words of advice do you have to our listeners?
Speaker 3: 10:28 Um, I would just say follow your heart and definitely use the encouragement of I missed when I was in eighth grade. I missed 10 weeks of school, which is not looked upon very highly and I was told you're going to have to retake the year you, um, you're not here enough you can do this. Kids aren't supposed to work like your parents have money, just live with your parents. And like, and I kept hearing all of this and I was like, look, you see encouragement of the words you're saying to the fuel, me and I sky rocketed in eighth grade because I just, I went to my teachers and they told me, Mckenna, you can't miss any more school. And it wasn't like I was getting bad grades, they just don't do well if you don't go to school, like the teachers don't get paid as much as a whole system behind the school. And so I got a part by teachers, by the administration, by principals telling me, you can't do this. And I used all of that. You can't, you won't. You're too young. You have to go to college. All of that just fueled me through like the hard days of why did I put money there? That was really not right of me to do that, to encourage me. So just take all the negative and use it as positive because there's a lot of negative.
Speaker 2: 11:49 I love it. Well, Mckenna, it's always so much fun having you on the show. It's great talking you. I look forward to connecting
Speaker 3: 11:54 with you again soon. Any last parting words before I let you go? Um, Internet marketing is the new thing and I will tell you computer work weeks are harder than regular work weeks, a lot of time. So this is from a girl basically who has been working all night long and barely getting up right now because he's been crushing a very, very long day. Is that fair to say? Yeah, I had, I woke up at eight this morning. It's five now and I haven't left the bed all day. Well, Mcginn, if people want to reach out to you, what's the best way for them to contact if facebook Mckenna Riley or make money with Mckenna.com should be up right now. If it's not, I'll go put it back up, but that is just a site that I have that you put your name and email in and you can be part of my newsletter as well as see what programs I work with. I love it. Well mechanic. Thanks again. Appreciate your time and we'll talk to you soon. Talk to you soon. Thank you.
Speaker 4: 13:02 Hey everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, I always just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if people you'd like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this. Share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.
Why Dave Decided to talk to Corey:
Corey Thomas is a veteran of the digital marketing world. He has helped thousands of entrepreneurs grow their business and worked with some of the biggest names in marketing such as Frank Kern, Michael Gerber, and Tony Robbins. Corey is the Founder and CEO of PicSnippets, a web-based tool to help entrepreneurs boost their conversions through personalized marketing. Corey and Dave discuss the fine details of PicSnippets; creating personalized lead magnets and incorporating them into your funnel.
Tips and Tricks for You and Your Business:
"It’s all about engagement."
"Part of this is learning to use your imagination in the business again."
"Being able to inject your own brand and authenticity and personality goes a long way."
Personalizing your customer’s experience with your company from day 1 helps to build and sustain relationships.
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Welcome back on.
Speaker 2: 00:18 Super excited today. Add. This is one of the rare opties we're going to have someone on who's actually created a product that a lot of our users are currently using. And so I want to make sure you guys know how to use it. So I want to News Corp Thomas who a CEO and founder of pick snippets. Corey, welcome to the show. Thanks Dave. Appreciate you having me on. So tell people what is pics nipples extent that says a marketing personalization tool. So a lot of people have their funnels and they're putting together all these really cool ways that they can get people into their, into their company and introduced them, but they don't spend a whole lot of time making it personal. So we created something called Pixton beds to help people personalize their marketing, to increase their conversions and make that personal connection.
Speaker 2: 00:59 So I love it. Well unfortunate corey, since we're on this as an audio people, I'm gonna be able to see it, which is kind of the downfall of this. I wish we had this as a video and people can actually see the value of it. So you've got to basically portray and draw the picture and images and these people who are listening, what exactly is pick snippets so they can see it in their mind's eye. Pick snippets, helps you create personalized dynamic images that you can send to your followers and customers. So you know if you want to use it on a landing page or an email or text message anywhere, you might use a picture where you're doing communication. If I take a look at it, basically if you go onto a page or I'd received an email from, from corey and it'd be a picture because I've had.
Speaker 2: 01:38 I've received these before and then all of a sudden someone's holding either a postcard or something that says, hey dave, and it's like handwritten on there or something like that. Is that Kinda what we're talking about? The dynamic text and an image. So the image that gets sent to, you know, 100 people, but every person gets the image with their name and, or you know, their information and to make it personal to that person. I love it. So let's talk about obviously one of the main things a lot of our users are trying to do is increase their conversions, decrease their costs, all that kind of stuff. So how does pick snippets actually help them do that? Yeah, it's a, I mean, there, there are so many different ways, right? So we've got, when we think about the funnel, we've got our actual acquisition, right?
Speaker 2: 02:19 Maybe you've got a lead magnet or something that people are using. Um, so a lot of people are using pick snippets to personalize the lead magnet. Um, so that way they're getting a higher consumption rate. They're getting higher conversion rate, you know, on that, on that lead magnet all the way down to you after the order form and a thank you to the customers and you know, having those personalized images to increase the actual, um, you know, the lifetime customer value and the customer satisfaction at any, at any point throughout your funnel, if you know who that person is, you know, it's a great time to try to be as personal and create as much of a one on one. Okay. Yeah. So let's talk about it in the funnel because that's one of the things, obviously a lot of people who are listening to us are very familiar is there, are there funnel pages and things.
Speaker 2: 03:00 So I go to an opt in page, I enter in my name, Dave on the next pages will then show on those images. Yeah. So an example of this, you know, let's say that you are using click funnels to do a Webinar, right? It's really easy to go in and create a, an awesome funnel and click funnels where I'm going to drive traffic and you know, uh, or maybe even my own list write to a webinar registration. So everybody go in, they sign up for the Webinar. Then on that thank you page, you can have kind of a personalized custom ticket, you know, for that person where it says the Webinar date and time, that person's name written on the ticket, you know, seat reserved for, uh, you know, so right away on that landing page, you're creating that really cool connection, that really cool experience like, Oh man, this is different.
Speaker 2: 03:43 This feels really, really bespoke and custom to what the person's doing it. I love it. I know for us, when we take a look at anything associated these days, it's all about engagement, whether it's from a social media standpoint, whether it's in your funnel and that authenticity and congruent. See that goes basically from your, from your ads all the way in, throughout your entire pages. And once you get that contact information and you have the ability then to continue to speak to them on a first name basis, it really enhances that, that fall and actually enhances the engagement in the opportunity that person has. So that was an example you gave. Awesome. Cool. What way? As far as I go, I registered for the Webinar and then on thank you page. It's either a picture of of you basis and a dave. Now welcome to welcome to registration.
Speaker 2: 04:27 Get all your details below, print out this ticket, whatever it might be. What are. Give me an example of how it could use it on a shopping cart page. I know Carter bandom. It's always one of the biggest issues people have. We're always trying to reduce card abandonment. So how do we. How do we fix snippets to actually reduce cart abandonment? Really, it's a really popular one because like you said, that's a pain point, right? A lot of people like, Oh man, I had all these people that opted in. I've got these people that are seeing the offer. Right? Or they're going to the car and then they just didn't buy right. And so we're trying to try to recoup those leads and so a really popular one is we send them a followup email that's got a package on it so it looks like a box that's being shipped and we have already in their name, depending on how you set up your current process, you might already have their shipping address.
Speaker 2: 05:12 Um, and so we'll put all the information on the box, you know, and so they get an image where it looks like they're package is already getting ready to get shipped and it's like, hey, you forgot to finish your order. Click here to go back and finish it and we'll get it sent right out the door. You know, we've got it ready for you. We've had a lot of customers use it for Carter. So they've gotten, they've been able to recover, you know, a lot in terms of revenue and conversions by being able to make that more of a conversation and add a little bit of a visual element to that offer. That's super cool. So tell me, if I'm taking a look at, obviously that was kind of one of the things for our cart abandonment when I'm now looking as far as some of my follow up funnels and sequences and stuff.
Speaker 2: 05:53 What are some of the additional things that you're seeing that are either communicate through email, other image opportunities and uh, you know, part of it is, you know, where can I have a conversation with a person, right? It's about driving that, you know, as, as much as, as possible and authentic and real conversation with that person. And so, you know, doing it as a, you know, for people that are familiar with the indoctrination sequence or you're trying to introduce somebody into your company and what you're all about. And it's sending a welcome image from the whole team, right where the whole team has gathered around. You've got to kind of a group picture and they're holding up a sign that says welcome to the family day, gives you the warm fuzzies and it feels like, hey, this is, this is a real company with real people write that are, you know.
Speaker 2: 06:35 And so it kind of puts, uh, puts them on your side and makes you feel like friends right from the beginning. Um, you know, when you can do it over text message or many chat, you know, these, all these tools are great and integrate with click funnels and putting together a really cool conversational funnel with people, you know, being able to, to kind of take it that step further and put a face to it and being able to personalize that experience. I mean we all, we all love getting text messages from our friends, right? Or you know, we're all on facebook messenger or whatever all the time. And so being able to let a company kind of transition, you know, and have that same conversation and, and keep it lively, not just a bunch of texts. Right? That's super boring and nobody really wants to read.
Speaker 2: 07:15 But those pictures really kind of helped people create that feel like they are establishing a relationship and actually know who this company is. And it's not just some website. I love it to break down some of the tech behind this thing because I know people go, well, how hard is this? How, how, how hard is it really going to be to actually make that happen? It says on your site, it's real cool. You've already got everything set up. It's on click funnels, landing page, and you've got basically three steps is what I was looking at. Is that right? Yeah. Super, super simple. Uh, one of my friends when this was a kind of prototype phase, I was trying to get him to set it up in his funnel and to kind of test it out. Like I'll get to it, I'll get to it. And so one day I was like, hey, la kind of helped him and he was like, man, if you'd have told me how simple this was out had done it right away.
Speaker 2: 07:58 But yeah, it's three steps. You just basically you pick your image so you can upload an image. So if you've got a picture of the team or just yourself or something custom you want to use, you can just upload that image or we have a template library if you're like, I'm not very creative, I don't know what to do. You can just, you know, pick one of our images we already have in our library and then we just have a drag and drop interface. You just, you have your image, you add the text snippet that you want, we integrate with Google Fonts. You can make the font look as cool and customizable as, as real as you can imagine. Um, and then tell us where you want to put it. Uh, do you want to put it on a click funnels landing page? You want to put it in an email?
Speaker 2: 08:34 Do you want to put it on, you know, how many chat facebook messenger and then we'd give you the code to go drop in and you're off to the races. So Howard is that code, where do they put that code and how does it actually work? Is it just a simple. It's literally just, you know, you tell us where you want to format it for you, it's a copy, paste it, copy it. If you're going to put it on the, uh, on a landing page, on the thank you page, you're going to just drop it into the click funnels, click funnels, header, footer, script, and then if you're gonna put it in an email, you just literally drop it into that email template and that's it. Super Cool. I love that kind of stuff. That's a, anything we can do to make things simple and easy for people is all what we're trying to do these days.
Speaker 2: 09:13 So I appreciate that. Any other ideas, suggestions, things you want to make sure that our audience knows about? Part of it is just kind of learning to use your imagination and the business. Again, you know, I think a lot of people think, um, you know, they, they, they become a funnel hackers, right? And that's the whole point. I'm going to go do what's working and that's great. It's the fastest way to success is by going and copying what's already working, but being able to kind of inject your own personality into it, right? So you have that funnel that you've seen work that's awesome, go and it's never been easier to go and write and funnel hack it and use click funnels, build something you're in, you're good to go, but being able to kind of inject your own brand and authenticity and personality into it really, really goes a long way.
Speaker 2: 09:57 So you know, look for those opportunities where you can create that connection with they're just a subscriber or a follower or you know, maybe they're a customer or an affiliate. Yeah. Taking that extra little bit of intentionality and effort to create that conversation, create that. That one on one relationship has always yield at dividend. And so just my encouragement would be to keep on keeping on, in terms of funnel hacking and doing what works, but you know, really take the extra step to flavor and personality. I love it. Any parting words as we get close to wrapping things up now and implement, you know, go do it. It's great, there's tons of tools, so go out and you've got an idea, goes, you know, block the time off your calendar, whatever you got to do to implement. So that's my advice to any entrepreneur. Love it. Well thanks so much for your time and again that's picked snippets. You want to spell that out forms. They've got it. Yup. Pic as in short for picture and then snippets. S N I p p e t s, so pick snippets.com. Got It. Cool. Well thanks so much. We'll talk to you soon. Awesome. Thanks Dave.
Speaker 3: 11:09 Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview all, please just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as the you'd like me to interview more than happy to, to reach out and have that conversation with you so I can go to itunes rate and review this, share this podcast with others and let me know how else I can improve this or what I can do that do to make this better for you guys.
Speaker 3: 11:56 Thanks.
People always say “It’s all about the money”, but why? Take a journey with Dave as he talks about his experience with Village Impact in Nairobi Kenya. He explains why he feels that once your own needs are taken care of as an entrepreneur, you need to share the wealth. Getting behind a purpose that you are passionate about will come back to you in an abundance of ways.
Tips and Tricks for You and Your Business:
"How can you be so happy, when you have nothing?"
"It’s a lot easier to give it when you don’t have it,then it is when you have it."
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward. Warning, this is going to be a little controversial for some people.
Speaker 2: 00:21 So with that said, uh, you probably saw from the title, this is your moral obligation to make as much money as you possibly can. Now I know a lot of people can think, oh gosh, I'm so tired of people saying it's all about the money. It's all about the money. Let me just tell you why, and I want to make sure you guys understand where I'm coming from physically and also where I'm coming from emotionally. So right now I am out. I'm in Nairobi, Kenya. I've just spent the last 12 days here and we started off and had the experience of being with Stu and Amy Mclaren's village impact. Now you have to understand, I've known Stu Stu Mclaren now for almost 12 years. He was, he and Russell were literally the second seminar ever went to. And is how I actually ended up becoming really good friends with both stu and Russell and all. It's become Russell, like a brother to me because of all the things have happened since then. But I want you to understand where I'm coming from because it wasn't long after that I met stew that I remember seeing a, a teleseminar, I believe is right around that Christmas, almost 12 years ago where Russell was doing a, a pot or basically a teleseminar. This is way before webinars and it was doing a teleseminar to help stu raise money
Speaker 2: 01:50 to go and basically help people in Africa. And that's about all I knew. And then what's happened since then is I followed Stu and amy and I've seen, and I've been with Russell, I've seen stuff with Russell. This is Russell's third time out here. And for STU and amy, they've, uh, about seven years ago they started an organization called world teacher aid. And it, this, some while we were here, they just changed the name from world teacher aid to village impact. And what I want to explain to you guys, and hopefully I can convey the emotion and the feeling, um,
Speaker 2: 02:27 and I hope that emotion and that feeling is what really connects you to why you have any moral obligation to make as much money as you possibly can. So we flew into Nairobi and when we got here we were met with Stu and amy and spent our first night in the hotel here. And then literally that next morning we were put on to little buses and I shouldn't even say buses. These are smaller than many bands. And we went out first to the very first village that they've ever worked in. And this is called a community called Shalom. And we pull in and you first of all, a little backstory for Stu and amy. They worked here in the villages of IDP camps in IDP camps are camps of people who are basically whose homes in about 10 years ago in 2008. What happened was there was a huge uprising and basically revolt against the government.
Speaker 2: 03:33 And the way this whole revolution was taking place with people are going out and they were just slaughtering a lot of these village people and what the government decides to do is to get in front of the revolution and actually take these people out to save their lives and to put basically put them into the little camps. And so they gave up everything. They moved them, the government moved them and gave all that, gave them was a tin roof and said good luck. And then within the year, so the revolution was put down, the government maintained control. But the problem was you have all these people now, literally throughout these camps were all they had was a tin roof and many of them just due to the war and everything else and the violence. Many of the men who passed away. And so you have a lot of single women raising these kids.
Speaker 2: 04:23 And so what student amy decided was this would be the place where they would work and they, they now have built 12 different in 12 different villages, a 16 different schools, some being primary schools and some being primary. And then also a secondary school, so we went to Shalom, which is the very first one and you pull in and you see these kids in uniforms and were greeted and they're so excited to have these little tiny little. It's six people to a little minivans, everything. And we'd come out of the sinks and they've got song and dance and they're just so excited that we're there and they want to show us everything. And so we went through the primary school and then we went to. And Russell took me over to the secondary school where there's two funnel hacker classrooms that were built because of funnel hacking.
Speaker 2: 05:11 And I sat back and I was like in on shocks. I'm sitting there watching these kids who then went onto perform this amazing musical dance. And they were so excited that we were there. And I thought this is, you know, I was really exciting. This is really, really cool. But then we jumped in our little minivans and drove for the next four hours until we got out to this little tiny no poor village where they had just finished building the primary school. And we're coming just before dark and as we're coming in about a mile before we actually get to the camp, the streets are lined with the village with all from all the people from the villages. The kids were out there and they've literally been there for the last 10 hours waiting for us, waiting for us to get there because they were so appreciative of what we did.
Speaker 2: 06:09 Well, this camp was brand new and so there was no uniforms here and the government hadn't gotten involved and I was just just taken back so emotionally to the point where I was like, this just isn't fair. It's not fair to. These kids have to live like this. I'm like, this is just wrong. And I got so angry and I was so mad at night just. And yet at the same time I'm seeing such happiness on their face. And so all of a sudden I'm so confused. I'm like, how can this be? How can you be so happy when you have nothing? So if there's something wrong, what am I missing? And this dancing went on for about an hour as we walk the mile into the camp and then they had this wonderful program for us and, and the kids, they didn't want to leave to go to their homes.
Speaker 2: 07:06 And I was just sitting there going, oh my gosh, where am I at? And as we walked, we walked past these little shanty tin roof type of camps were the walls were just built out of sticks and mud and Dung. And we now walk in and we see the school, eight classrooms built out a cinderblock beautiful white and on the outside. And I'm sitting there going, oh my gosh, what student amy have done is just the impact is so immense. I can't even, I can't even imagine it. And then after the kids left, we had a little campfire and uh, there was about 20, 25 of us there. And I was sitting there and just thinking they went around and Ellen, who's been, who's on the board of village impacts, if you don't want you guys whenever just kind of shared the emotion they're having.
Speaker 2: 08:02 And for me, I was just, I was overwhelmed, it's overwhelmed, I couldn't even, some people were saying anger and frustration and confused and others who had been there before, like Russell said, hope. I'm like, hope this is terrible, this is terrible. And I've never a lane. And then for us they've prepared this. We have tents and we have someone cooking our meals for us and I'm sitting there going what is going on? And I sat there just that night laying in bed and just thinking how, how has this, right, how is this fair? And I went through so many different emotions and the very next day we started and the kids are there at 7:00 in the morning and I wanted to go run over there and ellen and sue were kind of running is that you can't go over there yet. We gotta wait, we have to all go up at the same time or they'll just totally disrupt the entire day.
Speaker 2: 09:00 And so by about 9:30, we walked over to the school and have the opportunity of painting these classrooms and have helped of working with the kids and planting trees and working with the kids to lay down a gravel rock. Basically trail path to where the toilets, which is all it is, is just a cinderblock to set a whole new ground. Basically two holes in the ground, separated by Cinder Block and a tin roof off the top of it and going, this is insane. But then the kids, oh my gosh, the kids would come up and what's your name? What's your name? They want to know who are we
Speaker 3: 09:43 were and the hugs. And I just fell in love with these kids. And one's kid's name was Dave and he was my little buddy the whole time and some of the older kids, Clayton and uh, anthony and caroline was one of the little girls. And I, I just, I remember sitting, they just, they just lit up and they were so happy and so excited. We were there and I'm sitting there thinking, you'll each classroom costs about $10,000. That's all it is, $10,000 per classroom now classrooms changing their lives and I remember talking to stu about it as far as, you know, these kids only get one meal a day, one meal a day. Why aren't we feeding him? Like listen, if we educate them, there'll be able to feed themselves and they'll come back and they'll take care of their community and education is more important than food and I didn't get that until later when I had the opportunity to see in some of the kids who had had come back. The teachers were 17 year old girl, 16 year old girl who had gone on, gone through the school and come back and they were there to help and to teach in the village and to see their happiness and their smiles in these kids.
Speaker 3: 11:07 Words can't describe and I hope some of you have seen my instagram or Russell's or Julie's or anyone else instagrams or I'm sure please check out funnel hacker TV. I will have some episodes there about how this experience was, but after we got done painting and building a trail, everything else, we didn't get to go play with the kids and oh my gosh, there was such such electric excitement and you could just feel their love and their friendship and their gratitude and they just wanted to play and they wanted a hug on you and they just wanted. I just wanted to love you. Just want to love and to know that someone cared enough about them five hours drive from Nairobi out in this little tiny village and they just, they just exuded happiness and love and gratitude and friendship and they all wanted to show us their homes.
Speaker 3: 12:01 Can you, will you come see my house when you come see my house? Will you come see my house? I'm like, are you kidding me? And later that day we did, but before we go to that, I want to share with you the fun we had as we sat there and they brought in some bubbles and so we blew bubbles with the kids and these kids were chasing the bubbles all over the field and we were playing soccer with the kids and playing duck duck goose and seeing how happy. I've never seen her happier people who had so little in my life and yet they were just so the amount of love that was expressed to us, I felt. I felt like I didn't deserve it. I felt like I've done nothing. I paid for a classroom. That's all I did. And yet here you are just hugging and sharing your love and your friendship and you don't know me.
Speaker 3: 12:50 And these kids were so happy and we had the opportunity. Being in the village there for four days. Last year was a real short day. But the emotional rollercoaster that you go on is just it. Honestly, six flags has nothing on roller coasters when it comes to the top roller coaster of emotions I had as I sat there and uh, they came, the government officials all came in one day to basically open the school officially and cut the ribbon and I got so angry at them consume at the government. It just reminds me of a, any other government official. And it was just like, you guys are taking credit for this, this is about the kids and care about what you have to say. And it just drove me crazy and hopefully, fortunately they weren't there very long, but I just thought, you know what, this is about the kids.
Speaker 3: 13:40 It's all just about the kids. And then one afternoon we had the opportunity of going to visit their homes and uh, we broke up into three different groups and within walked 20 minutes, some of these kids travel anywhere from, from two kilometers to almost 10 kilometers and 10 kilometers is, or I'm sorry, five kilometers away, which is three miles. And they walk to school three miles in. As we started the walk, uh, I was with my wife and a couple of others and, and first thing we went by was the stream and there's this woman gathering water and these women are so strong. Oh my gosh. Amazingly, amazingly strong women. And this water is Brown. I mean it is like dirt, dirt, Brown. And I turned to our guide and I like that they're not going to drink that. Are they just, Oh yeah, as long as it's running, they'll drink it.
Speaker 3: 14:39 I'm like, oh my gosh. And I just felt, I mean there's just that can't be healthy for him. And we kept walking in. Maize is just a huge. Corn is one of the main things that they live on. They grind up corn and amazing. They basically make a kick out of it every single day. And so we walked into this first little village in a little hut and it's all made out of sticks and uh, it's basically cow dung and, and water and clay that makes out the exterior. And there was two different rooms, a one room where they slept in the other room where they cooked. And there's no light, there's no electricity, and there's this little tiny fire and that's what they're cooking over inside and that's where they get their heat. That's where they get their food and outside of their place.
Speaker 3: 15:31 They had had created their own little fence to keep their chickens in another little area for a cow and I was just. I was caught off guard by as we walked through there, how happy they were to share. They want to just come in to see their homes. They wanted us to share and to experience how proud they were. They'd gone. They had moved up. They no longer had a tin roof and little sticks around their house. They actually now had created their own roof. They've created their own house and they had their. They each had at least an acre and they grew maze and they grew and they had their cows and their chickens in the love with these kids and their families and it was typically there was an extended family member always living with them as a grandma or grandpa. And we walked back to the camp and I just sat there that night, I couldn't sleep and I thought, you know what?
Speaker 3: 16:29 Every entrepreneur as a moral obligation to make as much money as they can to share it. Once you take care of your own needs, your very next obligation is you have to share it. You've got to get behind a purpose. It doesn't need to be village impact because impact is a great one, but so's operation underground railroad and sorted the other ones, uh, we, we spend time in. But find one and just realize that you've got a moral obligation to. You need to go out. You have to take care of your own needs first. But I would recommend even while you're taking care of your own needs, you need to start right now. Dedicated, attempt a tide. Give 10 percent away. I don't care where it goes to a church to charity to whatever you want, but start right now when you don't have it, because it's a lot easier to give it when you don't have it than it is when you have it.
Speaker 3: 17:13 Everyone always says, oh, I'll give it what I haven't. Trust me people never do. So give it now five. I don't care. You could be flat, broke, busted, and listening to this. I hope you'll take whatever you get and if it's, if you only make $10 a month, give a dollar away and you'll find that the lord blesses you. And more importantly, that you'll find that you can live on less. But then the more you make, start finding ways of giving out to give to more. I Khaled and Russell have had, uh, taken care of a little girl by the name of Jane six years ago and have kind of helped her along the way. She's now at university and we had dinner with her and to talk and to listen to her and her, her journey and her goal. She wants to be. She wants to have her own restaurant where she starts French fries and she wanted to sort of soft drinks and pop and coke.
Speaker 3: 18:07 And that's her dream. And we then met with another one, uh, who they'd helped. I'm 32 years old at this. The man who started in to get his degree but then ran out of money and that they were kind enough to help roughly $800 a semester to put someone through a semester of school here in Nairobi and he got on a motorcycle road three hours to the camp where we were to show collette and Russell his diploma and I just, I took a picture of it and I was like, you know what? $800 bucks a semester. $1,600 a year. Really? I mean six, seven grand and that person now has a four year college degree and that was going onto his master's. And I'm like, and as an entrepreneur you've got a moral obligation. You got to go out and make as much money as you can so you can change the world. Entrepreneurs, the only ones who can. And if you don't have it right now, you still have to give it, give away attempt. And then when you start making more giveaway more than a 10th and you'll find it always comes back to you. And I was just so, oh my gosh, I've got so many emotions and I.
Speaker 3: 19:29 my only prayer I guess, is that you're feeling something deep down inside the descent. You know what I'm going to start giving now and not only mentally given out, I'm going to set a goal to make more and when I make more, I'm going to give away this month and want to make even more. I'm going to give away this amount and just realize that we live at, we're the we live in the most prosperous time of the world, and yet there's so many people who go without and you can give. He doesn't have to be all the way over here and Ken, you can given your own local community, but you've got to give and you've got to make as much money as you possibly can. Tell. Bless the lives of others to give them the opportunity to turn around and pay it forward. Have an amazing day.
Speaker 3: 20:11 Please help me to get these podcasts out. If you don't mind, I would love if you don't mind going rate, review this on itunes. Share this podcast with anyone you might think it might benefit, and most importantly, if you don't mind, reach out to me. Let me know if these podcasts are a value to you. If it's helping, if there's topics you'd write you'd like me to talk about, please let me know. I want to make sure that you're getting value from this. I appreciate the amount of time that you set aside to listen to these and I don't take that lightly and I really want to make sure that you're getting valued, so reach out to me on facebook. You can send me a personal message there. Let me know what more I could share a same type of thing as far as instagram. You can reach out on instagram and just send me a private message. Let me know what more I can do to provide greater value for you. Have an amazing day and remember you're just one funnel away. You're one funnel away for your own financial independence, but you're only one funnel away from blessing lives of others. Go
Speaker 4: 21:06 build that funnel. Hey everybody, thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few $100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, please just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if you'd like me to interview more than happy to to reach out and have that conversation with you so I can go to itunes rate and review this. Share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.
A few months ago, Russell sold over $3 million from stage at Grant Cardone’s 10X Event. This was not just dumb luck. There is so much that goes on behind the scenes to get events choreographed just perfectly. Timing is everything when it comes to things running smoothly and optimizing sales. Hear some of Dave’s tips on how to increase your ROI at events.
Tips and Tricks for You and Your Business:
"You want to have that person typically speaking on the second day prior to lunch. That seems to be the day that we get the most sales."
"Understand that when you are the presenter, you've got to allow time for sales and the transactions to take place."
"You have to know the audience and you have to know how it's going to work."
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. All right, but this is kind of a wild experience I had just recently, and that is a little background here. Most of you guys are probably familiar. The fact that the Russell ended up doing over 3 million from stage at tedx event back in February. Uh, this is the second year we've actually spoken at grant's event and I just got a phone call or a text from them saying they literally just found out the place where they want to have next year's event. So we're looking at 2019 here on the calendar and this is, you know what Dave wanted to make sure that Russell's able to speak.
Speaker 1: 00:45 We haven't booked the time yet, but we do have the location. I'm like, fantastic. Where's it going to be? We have to understand that like the first time a grants team basically said, you know what? They contact me two months before the event, so they did. We're going to have an almost 3000 people at an event in two months. Ken Russell speaking. I'm like, dude, there's no way in the world you're going to get that many people. I don't need that that fast. He said, oh, we totally will. Sure enough they did and the first event was was crazy. Well, last year we ended up at Mandalay Bay at the boxing arena with 9,000 people and I was shocked they were able to pull that off. Well, this time when he called it, they said, all right, Dave, you're never going to guess where this is. He says, in fact, since you're not going to guess I'm going to send you a video, so he sends me a video of grant on the pitching mound at Marlin's stadium in Florida and I'm like, what?
Speaker 1: 01:36 He got to be kidding me because no one totally serious. We've contracted with the stadium, a major league baseball stadium to have grant basically have our next tedx event. There he goes. We'll plan it all around making sure that it's not, doesn't conflict with what, 10 x or I'm sorry, with funnel hacking live, but we want to make sure that Russell's able to speak. I'm like, how many people you're going to have? It goes, well, you know, we went from 3000 to 9,000. I think this time what we'd like to do is we'd like to get somewhere in neighborhood of 15 to 20,000 people at the video says maybe 25. I'm like, you've got to be kidding me. I said, do you have any idea how many people that she was? Absolutely. In fact, the only problem is we need to make sure that Russell sells a ton to help us cover this.
Speaker 1: 02:22 Like, oh my gosh, and so now my mind's racing, how do you choreograph a major league baseball stadium event to have a back of the room type of event and type of sale. So what I want to talk to you guys about today is realizing all that goes in to the choreography and the behind the scenes to make the amazing selling machine that takes place on stage. Actually happened behind the scenes, so a couple of things, uh, anytime I get asked by people as far as Deb Russel speak, my right now, he won't. He typically doesn't speak to audiences of less than three to 5,000 people, but even at that case when we do have that many people, there's a lot that goes behind the scenes. First of all is the actual time slot. Now realize if you're hosting your own events or you're speaking, these are some things you need to pay attention to.
Speaker 1: 03:18 One of the most important things we found over all these years is the best time for Russell to speak and this would also go for any of whoever your best closer is. You want to have that person typically speaking on the second day prior to lunch. That seems to be the day that we get the most sales and I'll talk to you a little bit about how it has to be set up to make sure that happens. So understand the. There's a couple things about making that all take place. That really works. The first thing is on day one of any event, there has to have been some sort of a sale. You never want your number one keynote closer to be the first sale. You have to warm up the audience, so warming up the audience. A typically like at grant's Tedx event, he is the one on the first day who will usually pitch something and what you're doing is you're.
Speaker 1: 04:07 You're warming the audience up for two things. One is that there are going to be additional sales and offers are going to be made, so they're not caught off guard by that. But the other thing is you're warming up on how to actually make the transaction. So the key to this is we've done this at funnel hacking live for years and you'll find on our first day of any event, the very first thing that takes place or one of the things that takes place on that first day is we always have a charity donation. Now realize the reason we're doing is we actually care about the charity and want to make sure that the charity receives money, but their strategy as far as why we don't put the charity event at the very last part of the event. And the key to this is we want to make sure that people understand and feel confident in getting out their credit cards with their wallets.
Speaker 1: 04:55 They actually spend money. So what you'll find is you have to convince, not convince, you have to condition people on where to go. So for us last year at funnel hacking live, if you were looking at the stage, it was in the back, it was behind you in the back left hand corner, that's where are our sales booth was. If you were at the TEDX event again at grant's event, you had the stage and the floor and then you had all the floor seats, then you had a section of seats, and then there was the main walking, the kind of the first level. And then there was a second level above that. So on that first main level, um, through portal 109 is where grant had 10 x HQ and Tedx HQ is where all of the transactions were made. If you've got questions, if that's where you went.
Speaker 1: 05:44 And so he'd conditioned people, they taught people and train people that that's where you're going to go to actually purchase things. And this is super critical when you have your own events that you let people understand how this is going to take place. Um, with that said, at funnel hacking live, we ended up usually in years past, we've done world teacher aid this year we added a world teacher aid is now village impact, but I'm with this year we ended up doing a operation underground railroad. And again, the same thing. All the, everybody was conditioned to that is the area where this is actually going to take place. Now, with that said, some of the things that have to happen is you've got to make sure that's a very easy, pleasant experience for people. And what I mean by that is you want to make sure that that is a very, very well staffed area, that people get their questions answered, that they're able to go through the process quickly, that there's enough clipboards, there's enough or reforms, what APP, whatever you're going to do, you got to make sure that you train people, that it's smooth, easy transition.
Speaker 1: 06:47 Uh, the next thing is when you're taking a look at the sale, typically I can tell you the best, if you're going to give people time, the best amount of time for most stage presenters is 90 minutes. They're going to take about an hour to go through whatever content they have in about 30 minutes for the close. I've done it less than that, but every time that anybody asks for, you know, said, you know what, we've got to go 45 minutes or an hour for Russell. I'm like, it just won't happen. I'll pass on that anytime. So if you're a stage presenting, realize, uh, find out what your, what your most comfortable closing time is. And if you have an event hosted, realize you're best at right around the 90 minute mark. Um, some of the other things to pay attention to is to really understand that people need to know how to buy.
Speaker 1: 07:34 And the concept behind this is whenever taper example of is on stage, or if it's you and you're selling, you typically are want, you're going to want to meet people in the back of the room by the sales table. You're not going to want to stay up at the front. And I've seen a lot of stage presenters make this mistake too where all of a sudden you have got all of the people who have questions or up in the front and it's taken away from what you're wanting to create it as this whole idea as far as back of the room table rush. So you need to make sure you get to the very back as soon as possible. It's, I can tell you, I've had this happen twice in the last year with Russell to where he, I was in the back and I literally couldn't prevent people from swarming Russell and I couldn't get him back there and it, there's just a disconnect.
Speaker 1: 08:20 So realize if you are hosting the event, you want to make sure that you've got security or anything else that you can actually help get that person to the back of the room so that all the questions are being asked and are being handled. And so as people are looking at it for social proof, they see that everybody's in the back making transactions and that they should be a part of that. Otherwise you've got a divided room and it's super confusing to the people who are on the fence whether or not they should buy. Where do they go? Um, the other thing is you want to make sure that you have enough time afterwards, and this is why I always look at, I typically want it right before lunch because those people are not going to be action takers. They're going to leave and go to lunch.
Speaker 1: 08:58 I don't, I don't want them around because they're typically the naysayers. Um, I had a situation happened with Tony robins group, uh, just two weeks ago, three weeks ago when we got an answer down where I told them, listen, it needs an hour and a half to sell and I need at least 30, ideally 45 minutes afterwards to close the sales. And they're like, well, you know what, we typically get 15 minutes dave, and that's it. I said, well, you know, it doesn't work that way. And the other thing is they, what they wanted to do was to have, have the transactions take place outside, in the hallway by all the other vendor booths. And I said, no, that's not going to work either. I need the table brought in right at the back of the room. I was like, well, we got fire code issues and everything else that you don't have to have the table there until the very too.
Speaker 1: 09:44 We're just about ready to go. So it's not blocking one path or anything, but when we get close I want that table back there. So we negotiated to make sure there was a table in this case for Tony's group and it was literally right in front of the ab table and the risers and everything else directly in the back. I told him, listen, I need to make sure we have at least 35 minutes to 45 minutes afterwards. And they said, ah, you know what, we can only give you 15. I negotiated when we settled on 30. And what happened was they saw such a massive table so they gave me 45, but then all of a sudden they got nervous and started panicking and said, you know what Dave, you got to close it down. And I'm like, listen, I'm not going to close this down because it's not fair to the other speakers.
Speaker 1: 10:23 I'm like, you asked us to sell. We're here to sell and we're going to close the table. And so I got about two another seven, eight, 10 minutes. So we're almost pushing like 45 minutes to an hour. And they said, listen, I will literally come and move those tables myself. You have to get out. It's not fair to the next speaker, so realize you have to know the audience and you got to know how it's gonna work. I can tell you when we closed at grant cardone's, you meant it was most of the people didn't even hear the next two speakers because they're too busy filling out order forms and also be in the back taking pictures with Russell. So understand that when you're, if you are the presenter, basically if you're a coordinated an event, you've got to allow time for this sale and the transactions to take place.
Speaker 1: 11:07 If the salesperson, you've got to make sure that you've set yourself up to allow enough time to close those sales. One of the things that we've done extremely well in the last, uh, two major sales that Russell's done one at 10 x and one at funnel hacking live. And that is, we've actually, we added in a scarcity and urgency aspect to it, which I highly recommend to anybody who's doing this. And that is as, as you are the closer the person onstage, we, you're basically saying, you know what, what I love more than anything is I love to be able to get pictures with people who are action takers. And so anybody who takes, he takes action right now. We're going to be at a booth in the back here and you can actually come and get a picture with me. And what that'll do is you can keep that picture.
Speaker 1: 11:49 It'll be, uh, it'll be symbolic for you as far as your time where took action. It'll be a reminder for you to continue to follow through. And so all of those things kind of came into place. So now you've got urgency because Russ is only gonna. Be here for a certain period of time. You've got scarcity due to the fact that the time, the timing literally is just going to be about two hours. And then the other thing is you've got to commitment that's been reinforced and will continue to be reinforced as the picture that you sent back to them. And it's a way of continuing reminded them to stick to the program. And
Speaker 1: 12:23 what I've seen happen a lot of times people say, yeah, I'll just do a picture with you afterwards. You want to make sure that, uh, that people see that that picture has value. That picture now all of a sudden has a ticket price of a thousand dollars, 2000, 3000, $500, 18th at whatever price point. That picture now has an immense amount of value people and it's gonna help them not only stick the product, but more importantly reinforced their buying decision. A couple of the things to understand is when you are, and again I'll talk to you probably on a different podcast about this whole concept of understanding the importance of, of really setting the stage so that you can close effectively over time.
Speaker 1: 13:09 But right now what I want to do is I want to kind of go through. I had a dear friend of mine, David Fry, because I've known for years, his wife actually roomed with my sister at Byu and Ingrid is just the sweetest woman in the world. And David's just got a heart of gold. It was really neat. He actually a facebook post and I just found that this more a Zapier as I cleaned out my office said this is the greatest stage closer ever and it's, it's his notes about what he saw take place at funnel hacking live 2018. And so I want to kind of go through and show basically the 13 steps of what he saw from his perspective. Know, add some other stuff here. So I basically have just a great stage clothes ever. I've been going to the market center since early 2001 and on Friday and funnel hacking live or what is the greatest stage clothes I think I ever seen for marketer.
Speaker 1: 13:55 It was like watching an Oscar worthy moment. It was truly a marketer's poetry in motion. It was amazing to behold. Here's how it went down from my perspective. Again, this is David fry speaking here. So step one, have all the two comma club winters and deck him million funnel winters walk across the stage, massive social proof. So realize if this is your event and you're gonna, be selling something later, make sure that you, again, the one main reasons we give out these awards at the event and do the recognition is it provides social proof before the offer is actually made. Later.
Speaker 1: 14:27 Step two, we said was hold a presentation given by five super coaches talking about how they would create a million dollar funnel each coach teachers in their respective areas of expertise. Here again, his whole thing was this was massive authority. We're now Russell's basically not selling himself. He's selling his other coaches and he's allowing them the opportunity of establishing their authority, their credibility, all of front during the event. A step three said, was creative vision out people's lives will be different if they could create their own million dollar funnel step for introduced a coaching program with the promise that'll help the average person create a million dollar funnel within the next 12 to 18 months. Explaining to prospects how each supercoach will be. We'll specifically be helping them to achieve the goal. Step six, introduced the discount of today price and how much it actually costs will be if they wait for a couple months when they launched the program again.
Speaker 1: 15:16 So this is one of the things that, uh, we had a lot of success with and we've done this before. Anytime we roll out, we did the same thing with our certified partners program and did the same thing with, uh, any large coaching program where anytime it's the first time will tell people, listen, this is the first time going through it. There may be some bumps in everything. We've tried to work it out. We've tried to make it the very best possible, but you are going through this as kind of our Beta Guinea pig type of stuff. You'll get the results, but because you're willing to trust us right now, we're going to give this to you at a discounted price. So here all of a sudden they realized that there's some urgency to it because of the fact that this price isn't going to stay down.
Speaker 1: 15:55 Uh, the next thing then was a step seventy cent, explain how their potential income could dwarf their required investment and again, how their life will be different if they invest in the program, achieve the same results that all the previous winners have. Step eight, make it non money back downpayment offer that allows them to attend a luncheon that big, uh, that will explain in detail how the coaching program will work and let them decide if they want to make a monthly discounted annual payment. Now, let me kind of talk to you about this. This is one of the things we worked with a company called sage and Barium blue are both just amazing, amazing individuals and I highly, highly recommend that to anybody who's hosting events. A barry and blue have this
Speaker 1: 16:35 amazing ability as kind of a behind the scenes look, they've been event planners for years, but the best part is they are also marketers. And it's very rare that you get a marketer who's an event planner and assets they've actually seen and have experienced and have the opportunity of, of testing a lot of different, uh, stage presentations. And so one of the things that they've seen happen and which we kind of implemented was this idea as far as listen to. The only thing you have to decide today is whether or not this is something eventually that you're going to want to do. If you're all in on this thing and you just gotta decide whether or not you're on a payment plan or annual or an annual onetime pig. All we're asking is that you put down a one time nonrefundable deposit of 800 bucks.
Speaker 1: 17:21 And what that does is it all of a sudden it lowers the barrier of entry. In our case it was $18,000. Now this is only an $800 purchase requirement that they're up against. And it makes it much easier for a person to say, you know, I'm willing to. I'll spend $800 bucks to then make the decision to decide whether or not I don't want to do an 1800 bucks a month or $18,000 one time pink. But it gets. It gets people who are buyers to become buyers right then and there. And it gets those people who are sitting on the fence think, you know what, I don't have to come with 18,000 now. In fact, I've got the next 45 days to actually make $18,000 payment if I want to do it that way. Or I'll just go on a monthly. Uh, we ended up doing a luncheon and the luncheon was there was them plus a guest in the future.
Speaker 1: 18:03 We probably, I don't think we'll do the luncheon. Um, it actually, for us, it actually distracted. I've Seen Jeff Walker, Stu McLaren, Erica roped and some of these other guys do the same type of thing where the luncheon was, was beneficial for them for us. Do the amount of people who came into the program. We oversold it. And so I don't think for us, we'll probably, you'll see us do that again. But again, for a smaller group, it probably, it might work really well for you. A step number nine was make the cutoff with their final decision the next morning after the first presentation to allow people to think it over. This takes away all the pressure. And we actually saw this happened extremely well where, uh, people who wanted to make the decision made the decision, but others who were on the fence too often at an event, it's like, listen, this event, this offer expires in an hour or this offer expires the end of the day.
Speaker 1: 18:55 And it's hard for people to swallow that the dollar, the price amount where there aren't to be able to do it. And so it allowed them basically we've got, we gave them an extra day to kind of figure this thing out and see if it made sense to them. The last thing we wanted was people refunding for feeling like it just didn't make sense. We want to make sure these were serious buyers to step 10 was delivered and overcoming false beliefs presentation the next morning to help increase the persuasion factor and get people to take a leap of faith for themselves and their families. So this week was done with uh, Brian Bowman. Brian is the most amazing man in the world, actually the podcasts with them. Gosh, one of the very first podcast I did, he's just got a heart of gold and he got up and spoke about some of the things that he's gone through in his life and right now as far as with his wife and some of the things that she's been dealing with as far as lyme disease and it was.
Speaker 1: 19:47 I can't, gosh, I can't say enough about Brian. He's just the most amazing guy in the world and adjust just care so much about people and so this presentation wasn't a a hard pitch. It was Louis just as Brian just talking about overcoming false beliefs and the things he's had to do and it. I would highly recommend that if you're going to follow a pattern like this, that you do something where you have someone else besides. You talked about overcoming false beliefs and the things they've done in their own life. Step Eleven, David said here was let a second speaker who has nothing financially. The gain from people purchasing who is already signed up for the program itself. Give more reasons why they should take the leap of faith and make the investment. Well, we had so much fun with Myron. Golden Myron is just.
Speaker 1: 20:32 Mine is a good old boy from the south and I just love Myron at East is so much fun. Seriously, aside from being an amazing Golfer and having dealt with polio and being from basically trash man, the cash man, some of his. He's just got this awesome religious background, super based in the Bible and it gives a ton of of just very, very strong abilities to help people understand why they need to basically take the steps necessary for them to to really move forward. And so the first one is overcoming false beliefs and Myron is actually was just overcoming any believer for any issues you might have. A step 12 is that was caused by telling the prospect exactly what to do next and give them 20 minutes during a break to do that next step and that next step again was signing up for us.
Speaker 1: 21:22 What we ended up telling them is listening. This is closing down in the next 20 minutes because we have to let the chefs know how many planes to have prepared for the luncheon that is learning can take place in about an hour. And that was, again, that was not a false sense of urgency and scarcity. It was totally true. There's only limited amount of space in the, in the ballroom. There's only so much food that's there. And we had to make sure we had enough. The irony to, for, for us is we actually had planned on a really, our goal is right on 250 people. We ended up doing double that in fact just over almost 600 people and so we aren't having to move it to a separate ballroom. And so the hotel staff is moving things around like crazy. But again, it's uh, it was uh, a real issue where we had basically 20 minutes to kind of scramble and make it all happen.
Speaker 1: 22:12 A step 13, he said it was allow some for. Those were to funnel hacking live. You'll get this if you weren't there. This will make absolutely no sense to. You said a step 13, allow some random dude to come onstage, take hold of the mic and start spouting off some religious. You can do it Mumbo jumbo and then watch them get escorted off by Dave Woodward. Lol. Yes. That actually happened and that was. It was kind of a weird situation, but so really the, the 12 steps as I went through it, he then David went on to say, you know, I probably missed a few steps and there's probably a lot more to it, but it was masterful. It was the most masculine clothes I've ever seen and the results speak for themselves. There was a line of people wrapped halfway around the massive conference hall waiting with money in hand.
Speaker 1: 22:50 $18,000 to be exact. Great job to Russell Brunson and screws. We're putting on a marketing spectacle to behold, it was amazing. He has. I honestly believe from the bottom. My heart. Russell wants every single person who signed up to be in the two comma club winners circle next year. I hope this team can deliver on a great coaching experience this year and everyone does end up in the two comma club. So David Fry, thank you so much for that. That facebook post. Um, most importantly, I hope you guys understand how much you really have. There's so much choreography and I didn't go into all the detail this time as far as how the bags were placed in 10 x and all the different pieces to it. But I'll probably end up doing that on a later one. Russell did an amazing job at a, on one of his market secrets podcast going through this as well.
Speaker 1: 23:34 I highly recommend if you're doing an event or if you're speaking at an event, spend the time, do the research, immerse yourself in this kind of stuff. It literally makes the difference if it's at least a 10 x multiple. And what I mean by that is, uh, I had two friends who also spoke at Tedx with rustling a guys I've known for years, both great stage presenters. And they basically got on. They saw what we were doing the night before as far as where you literally put bags on every single seat, 9,000 seats with an order form and and a ton of other social proof and things in there, kind of on a sneak attack. And they're like, holy cow, you guys are going through a lot of work. Why are you doing all this? And you guys don't understand you're sitting in front of 9,000 people.
Speaker 1: 24:16 You got the opportunity of literally having over a million dollar pay day. And they're like, well, we're just going to have our bid. His go to the APP like grant told us to do. And I'm like, listen, I've, I've specialized in understanding sales, psychology and choreography of an event and that will literally backfire on you guys. And sure enough they made sales but nothing, no close. In fact, we ended up, as far as all the sales, uh, I think all the other speakers combined did about a million. And Russell ended up with over 3 million. So realize that if you spend the time, you actually, and you choreograph this thing correctly, every single one of these can be a huge cash cow for you, but more importantly and that the whole reason you're really doing this is it allows you the opportunity of serving people at the very highest and best level possible.
Speaker 1: 25:07 So always make sense to you guys. Have Amazing Day and again, I appreciate so much taking the time to listen to these podcasts. If you don't mind, do me a favor, a rate and review this on itunes and let me know if there's things that you're liking about the podcast or things that you don't like. It just pm me on facebook or send me an email, David clickfunnels. I really do appreciate your feedback. I read every pm. I look at every single email, especially those that are focused on things I can do to, to better enhance this. Uh, as I mentioned, most of these podcasts, I ended up interviewing other people. I've done a couple of my own in here recently and I'm just trying to kind of find out if you guys like the ones I'm throwing in and do it myself or if you prefer the interview content, the interview format, uh, just let me know. I'd appreciate it a ton. So she's got a Dave Woodward and pme on facebook or Dave at clickfunnels. You can send me an email and please go to itunes rate and review this and let me know what you think. Thanks.
Speaker 2: 26:04 Hi everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me. We're trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few $100,000 so we can get to a million downloads and see really what I can do to help improve and, and get this out to more people. At the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if you'd like me to interview. I'm more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.
Dave speaks about his trip to Nairobi, his tour through the Kazuri Bead Funnel and how great of an experience it was touring the factory and getting to know the friendly staff. He discusses the effectiveness of this funnel, the functionality behind it and how you can implement a similar philosophy into your personal funnel and increase the value of your product instantly.
Tips and Tricks for You and Your Business:
"How can you get people to understand the value of what we're creating."
"When you have things that other people consider a commodity, you've got to create an experience. You've got to find a way of actually making sure that these people, whoever your clients are, have an increase in intrinsic value as well as extrinsic value associated with the actual commodity or product that you're selling."
"What type of an experience can I give to people who are coming in to buy things from me?"
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward.
Speaker 2: 00:17 Hey everybody. Welcome back and most importantly, welcome from Africa. I'm actually out here in Nairobi right now and just had this crazy cool experience that I thought I need to make sure I share with everybody. So somebody may have seen a long time ago there was a movie about a dusty old violin. It was being auctioned off and the auctioneer got up and said, you know, who will give me a dollar or $2? And you see these bids come in at three, four, five, $10 or something. And then all of a sudden from the very back of the room walks this older gentleman up to the front and he grabs the violin from the auctioneer and he tunes it a little bit and he strums it and then all the sudden he begins to play and he plays this almost angelic melody. And soon the bids start going crazy.
Speaker 2: 01:06 $100, $500, a thousand dollars, $5,000, $10,000, and eventually ends up selling for tens of thousands of dollars and it's all because of the experience and the value that was created because of somebody else. And so I was sitting there thinking about how can you do the same type of thing to your audience who you may not be able to see or no, you're not around in your funnel. And so while we were out here, we had the opportunity of going to the [inaudible] bead factory. Now here in Nairobi, uh, back in 1975, an English woman dot. She would do something that she could actually somehow give back to the community. At the time, there was a ton of displaced single moms and she's up know what could we do to, to help. And so she started with just two women and they started basically making these handmade beads and these beads were unique and they were special.
Speaker 2: 02:02 And yet as they started to sell these beads, it was just a commodity like anything else. And she's not, you know, how, how can people get people to understand the value of what we're creating. And so she created the whole cause you were a bead funnel and I want to walk you through how this funnel actually worked. So let me kind of tell you the story. We ended up, we started off over in a different village helping out a lot of these, a lot of people from Kenya and we were back just for a short period of time before we were taken off to a safari. So one of the things that a student, Amy Mclaren from village, in fact that's the organization I'm out here with, one things, they would want to make sure that we all experienced the Kazoo reburied funnel. So what we ended up doing, we took 60 people basically loaded up in buses and we headed over to the factory.
Speaker 2: 02:54 Well you can't just walk into the factory and you can't just go buy beads at the. You actually have to go through the tour. So step one is you need to make sure that if you've got a thing, especially people feel like it's a commodity, you've got to find some way of creating an experience. The experience that the Missouri bead factories created changed what you would think of as cheap little clay beads worth, you know, two or three, four, five cents into literally tens if not hundreds and even thousands of dollars. So let me take you through the step by step. It's very first thing you end up doing is you're, you're met by a guide and our guidance name was caroline and caroline was super excited, tons of energy and just exuded this happiness. And she then told us a little bit about the story of how it got started.
Speaker 2: 03:46 And then she took us into, show us how the beads are actually made. So you walk into this little tiny room and here was a table of about 30 women that 15 on each side and they were rolling these beads. And so there's, first of all, she answered. One of the kids was with us, some clay and then she painted that clay off. So every single one of us gets to actually touch, touch and experience the clay that they were using, and then she went onto show, show us. You have to understand that this isn't just like any old normal clay. This clay has magical properties to it. In fact, he's magical properties. It comes from a certain part here in Kenya and what you'll find is, and she gives us a bead that had just come out of the kill and it was already cooled off.
Speaker 2: 04:30 She goes, unlike other normal beads, when you drop them a big cracks and shat or it shatters and she all of a sudden drops. This bead throws this beat on the ground and it bounces and like, whoa. All of a sudden the the objection of, well, I don't think I can afford to buy these beads here because I'm afraid they're gonna. They'll break while I'm in transit. That objections just shattered it. Whereas the bead is totally intact and then she goes on to start talking and she introduces us to Mama Adeline. Mama Adeline is sitting at the very, very front of the table. She's the most experienced bead maker. She's been here since 1975 and she starts talking about how amazing Madam Adeline is and how Madam Adeline actually has trained almost every single one of these women in here and because of that, they have all captured her same experience in bead making and they now they started off with just two women.
Speaker 2: 05:23 They now have three over 340 different women who come in every single day. They work six and a half days a week and are five and a half days a week and their whole job is just to making these beads. So she'd been basically helps us understand these crazy amazing that these beads are. And then from there she continues to help us understand that these beads, as each one is handmade there not only handmade, they're also going to be hand painted and she'll take us there and just a minute. But before she does that, she decides that she's got engaged. The troublemaker in the group. The person is not paying attention because the last thing she wants to do is to have any problems with not being able to connect with everybody in the group will. Unfortunately, the troublemaker was me and I was talking to the back and was on my phone and doing some other things and so all of a sudden she asked my name and I'm like, oh, my name is Dave, and she goes, would you make sure that everybody gets the same place right away because I don't want to make.
Speaker 2: 06:23 I want to make sure no one's left behind. So all of a sudden now I'm engaged. I'm the one and she starts calling out anytime someone's lagging behind the gate. Can you get them, Dave, can you get them? Dave, can you get the hurry? Hurry, we want, we don't want to make I wanna make sure we get through this real quick and she then engages me and she then takes us up to this place where they are now throwing clay and making pots and plates and these plates were like perfectly made to. You literally could eat off these things. I mean, they were handmade, but they look like they'd been impressed and it was just awe inspiring you, these two guys who are just sitting there literally with it was kind of like the movie ghost, probably the most romantic movies out there as far as, uh, uh, I forget the woman's name basically.
Speaker 2: 07:09 She throws the clay on there and she basically manipulate this clay into becoming exactly what she wanted it to do. And all of a sudden I'm sitting there and thinking, I have to do this. I got to be able to do this. And so I asked, one of the guys said, you mind if I do that? He's like, sure, let me finish this plate. So now everybody's engaged and everyone wants to see me actually try to play with this clay. And so he pinches off the certain amount. That's exactly the size for a bolt for a plate. And then he goes through and literally, probably one of the best coaches I've ever seen. I've never thrown clay in my life. And I thought, I'm going to have this thing spinning. It's gonna break everything. I'm going to have this huge glob of clay, fly off the wheel.
Speaker 2: 07:50 It's going to shatter it's gonna break all the plates that they've already made and yet he coaches me on the speed. He coaches me on exactly what they do to make sure that it has the right thickness, that there's the right edge and my plate actually turned out pretty good, but now all of a sudden I'm thinking I've got to buy a play. So from there we then leave that part and she talks now about the fact that all these beads, as soon as they're handmade, they didn't have to dry for three days and after they've tried for three days, then they go into the kiln and she shows us where the kitchen is and the how, how long they have to be fired at the temperature they have to be fired and how long they have to then cool. And then once all of that's been done, then they get the opportunity of being painted.
Speaker 2: 08:33 So if come follow me and let's go in and I'll show you the next step. So we didn't walk into this room have probably about 50 women each one meticulously hand painting every single one of these beads and the beads were just, I mean all these crazy bright colors and and they were. Each one was customized. It just the most amazing thing in the world. And again, she's like they'd hurry, you've got to make sure people keep up and so she's not allowed us to get to engage and stop everything because she wants to sell something at the end. But at the same time she's making sure we experience every single thing and we literally walked kind of serpentine through two or three different rows of these beads. And then she takes it into a room where now she's got all the beads and they're just loose beads.
Speaker 2: 09:17 She goes, you know what, if you want, you can buy a bag of loose beads. It's only like five or 10 bucks. But if you want, if you'll wait, I'll show you where you can actually get these beads and the ought to be created for you. They'll be in a beautiful necklaces and bracelets and find artwork on the wall. And all the plates and everything else, but you got to wait for that, but if you want you can get them for cheap, real cheap here, but they won't be designed and they won't be made just the way you want them. And like, oh my gosh, this is crazy. So she then goes on to tell us that each woman can create anywhere from 800 to a thousand beats a day and we now have the opportunity now of being introduced to the shopping cart. So we leave, we leave where the glass factory is or the beef factory is and walk outside into now where we've been introduced to buy whatever we want.
Speaker 2: 10:06 So we've now I've experienced this crazy thing of seeing these women hand painting of rolling these out perfectly of these guys literally throwing a pot or a plate on these wheels and it was just the most amazing experience ever to where now the value of these crazy plates and have these beads. They're not like five or ten cents a piece. These are like two, three, four bucks per bead. And now it was. You put them all together and you walk in to the shopping cart and it's this beautiful display of necklaces and bracelets and fascinating wall art and it was just awe inspiring. You're like sitting there going, oh my gosh, this is insane, and then you're handed personally a a shopping cart or a little tiny bats. Not more than just a little bag. It was actually a shopping basket that you would get a at any Albertson's or something like that where you are, have this round your wrist and she goes, fill it up, get get some gifts for everyone else, and so now you're encouraged not to just get one or two pieces.
Speaker 2: 11:12 You're encouraged to fill your cart. And she then goes through and talks about, oh by the way, don't worry if you don't have to worry about pain in in Kenyan shillings, we take mastercard, we take visa. We've been take American Express and to go, oh my gosh, this woman is amazing. And then after a few minutes she goes, you know, how can we help? I'm more than happy to help you find what's the perfect gift? Who are you looking for? And she then helped us go through and every single one of us walked out of their pain, hundreds of dollars for beadwork. It was the most amazing experience ever. And then she goes, and then as we're leaving, oh, by the way, your tour guide, the tour is free, but your guide works on tips, so if you don't mind, please tip caroline. And so after we spent all this money, it's been the upsale real quick.
Speaker 2: 12:00 Oh, by the way, make sure you give a tip, and it was the most amazing experience ever. All this in there. I was just going, oh my gosh, this is how you have to sell. People don't understand when you've got the things that other people consider a commodity, you've got to create an experience. You've got to find a way of actually making sure that these people, whoever your clients are, have an increase in intrinsic value as well as extrinsic value associated with the actual commodity or product that you're selling. The extrinsic value for me was sitting there watching these women and an intrinsic value. I'm sitting there thinking of all my kids need something for sure and my wife wants something, so we ended up buying something for my daughter in law. We ended up buying something for my mom, for my mother in law for, for my wife, for my kids.
Speaker 2: 12:44 All of a sudden I wanted to. Everybody experienced this and that's how funnels work. That's how experiences work. That's how when you can take something that other people would just be a commodity that you could pick up at off the street corner type of thing here in Nairobi, but to get a Missouri bead you've got to go have the experience and now because you've had the experience, the value is so much more intense and so much more valuable to where I would literally, if I saw someone say, Hey, I was in Nairobi and I got some beads. It's not. Did you get some beads? Did you get [inaudible] beads? If you didn't get Missouri beads, then you didn't get real handcrafted beats. Otherwise, your beads may have come from China and then import it over here, but if you've got the [inaudible] beats, you got the real thing.
Speaker 2: 13:27 That thing that actually employs a whole bunch of 340 single moms beads that actually don't. When you throw them on the ground, they don't break beads that are hand painted and hand handcrafted. It was just fascinating to me to see how they took a commodity and made an experience, so hopefully as you listen to this, you're thinking, what can I do? What type of an experience can I give to people who are coming in to buy things from me? For me, it's all about the experience. I'm a huge. The gifts and things don't matter to me, but the experience that's worth everything, so make sure that you're creating some sort of an experience for your members, for the people who you're buying from. All of that is that's how things are sold, so create the experience and have a ton of success. Remember, you're just one funnel away.
Speaker 2: 14:16 Keep crushing it and if you don't mind, I would love if you could go to itunes and rate, give five star review and give me a review. So rank and review this for me. I'd really, really appreciate it. We're trying to get this. Literally, I want to hit a million downloads before the end of the year and right now we're around 700,000 so I'd really appreciate your help if you don't mind sharing this. Go out rate and view it. Have an amazing day and again, remember you're just one funnel away. Everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others? Rate and review this podcast on itunes. It means the world to me where I'm
Speaker 3: 14:52 trying to get to a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if you'd like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or can do to make this better for you guys. Thanks.
Why Dave Decided to talk to Till Boadella:
Till Boadella is a serial entrepreneur and digital marketing expert who helps small businesses get more traffic, generate more leads and make more sales. In 2017 he made $170,000 in seven days with his own product launch. He now helps successful business owners make an extra $50,000-$1,000,000 per year in the backend of their business with product launches. Tim is the mastermind behind some of the biggest product launches, marketing campaigns and e-commerce stores in the world. He discusses what does and doesn’t work in marketing and business.
Tips and Tricks for You and Your Business:
"A lot of people expect that they invest in something and they want it to work right away."
"You're building the type of rapport with them [the people] and then turn around and basically giving them exactly what they wanted."
"The relationship with your list is so much more important than the size of your list"
It’s important to build a solid relationship with your list and provide value to that list.
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody.
Speaker 2: 00:18 Welcome back. I'm Dave Woodward, your host here at funnelhacker radio. I want to introduce you to till boy della Tillikum to show thanks for having me. I'm super excited. So us zero online entrepreneur who's makes multiple six figures a year. Coolest thing. Actually it was last year, 2017. He made 170 grand in seven days with his own product launch, but since then he's gone on to help others really maximize their back end to anywhere from $50,000, million dollars on the back end of their businesses with product launches and product launches. One of those things you don't spend that much time talking about. So I thought it'd be fun to bring till on here. I'm going to talk about some of stuff he's doing. Most importantly, how it can be a benefit to you and obviously a lot of you guys who have followed us for a while, we started off years ago, one of the first step funnels we ended up making was a one for Jeff Walker product launch formula and did some stuff with that.
Speaker 2: 01:05 But let's kind of dive in and said, tell people a little bit about what you're doing and what's working for you. Um, so basically, uh, was in Jeff's program a few years ago in the plf, I think that was in 2013 or 14, something like that. Um, I remember back then I didn't have the money to pay for his program, but I used the payment plan and I went into a bit of debt know entrepreneur, that's how it works. One hundred percent. So I got into his program on the $200 per month or something, payment plan, uh, went through the whole program and solve these other people doing these launches, you know, everyone in the industry was kind of using jest formula or a lot of people. So, um, yeah, I dove into it and I tried a couple of launches by myself. Those didn't go so well. Um, I realized that this is one of the things I have people talk about all the time that his will, should I spend a whole bunch of time during a product launch and what if it doesn't work?
Speaker 2: 02:09 So let's talk about when it doesn't work, what happened, why didn't it work and what'd you learn from the mistakes? Um, I think when you do a launch to the audience is literally one of the most important parts. Um, so the launch is kind of like this formula that works, but you need to have a really solid audience in the good offer for them. So I would say in the past I was doing launches and I didn't have the right audience and it didn't have that offer. So I was doing these launches with weak offers, kind of selling to the wrong people. And those launches didn't work well in once I had a really, really, you know, irrationally passionate audience and a really crushing offer for them. I was using just formula and it just took off like crazy. So I think it's, it's really about the audience and having the offer and then Jeff formula just, you know, takes that in and creates that, that magical a chemical reaction where people just go crazy and buy.
Speaker 2: 03:13 I love it. I remember years ago working with Dan Kennedy, some things he always talked about was message, market match, and you've got to have the right match for the right market and you got to have the right message. And I think, uh, one of things we spend a lot of time on here and that's the offer, so help people understand when they're trying to create a good offer. What, uh, what are you looking for in an offer that actually works for lunch? Um, well, first of all, I want to be really niche about it. So in the past I was doing these general launches and I didn't really know who I was selling to and what I was selling. Um, so the launches that did really well for me was we're in a specific niche where I was teaching people ecommerce. So in 2016 I had this drop shipping store, um, where I was selling these aliexpress products to people in Germany.
Speaker 2: 04:01 I was selling dark colors. I'm doing free plus shipping and stuff like that. So I built that business too, I think at the time, like 6,000 a month, something really small and I was having a youtube channel back then, so I was starting to talk about drop shipping and in that store that I was building, and back then not many people were talking about drop shipping. So the video's got a lot of attention and a lot of use because I was somehow one of the first, not the first, but one of the first to talk about it. So I've got all this, all these views on youtube related to, to drop shipping. And people started to ask me, do you have a course? How do I set up a shopify store? How do I drop ship? What's the process? So I knew gay people are asking you about this, you know, there's an audience with a strong desire.
Speaker 2: 04:50 And um, then it was just about really talking to that audience. Understanding them, uh, I was doing a daily Qa show answering their question. So after you do that for a few months, you just know what they want, you just know their problems in creating the offer at that point, it's just like super easy, like literally just put it together and sell it to them. So until one of the things I always have people ask me about, and that is, is it more important, chef from first of all, focus on the audience are going to focus on creating a killer offer. Where do I focus first chicken or the egg? Which ones matter most personally? I think the audience matters most because you can have a really. I mean without the audience, you can't really have a good offer, right? Um, so the offer is only as good as the audience that it's being sold to.
Speaker 2: 05:40 So I always, you know, for beginners, I always give them the tip to just post on social media, pick a platform like youtube, facebook published content, build up a following. And once you have an audience can be a social media, can be an email list. You can then understand what their real problems are and then you can easily do a launch, but if you just think about Kevin is going to put together this, this offer, oftentimes it's disconnected from, from the audience or just in your ivory tower coming up with something that you think is awesome, but in reality it might not really be proven and it might not really sell. So how do you create a niche specific audience when you don't know exactly what you're going to sell them? Um, that's a good question. For me it was more luck because I didn't, I was just posting on Youtube.
Speaker 2: 06:31 I was doing this daily Qa show and I was all over the place. So I was doing personal development stuff. I was doing general marketing, direct response, a bit of Ecommerce, a bit of a drop shipping and then the drop shipping videos just got the most traction, the ecommerce stuff. Um, that was God like 20 k, 30 k views the other videos, like 200, 300 years. So yeah, the niche kind of chose me, um, rather than me choosing the neat, the niche. But what you think is real critical and those who are listening to you guys caught onto that and that is if you don't know, put out a ton of content, a ton of content which you can find is certain content resonates and then how does it resonate? Well, you're looking at engagement. You're going to see if you're on facebook or anything else, you're getting comments, you getting shares, you get them likes.
Speaker 2: 07:19 If you're on youtube, how many people are again, are many views you're getting. You get a lot of use in one area and not in another. And I think as you mentioned there till as far as well then just kind of picked me. I think that happens when you continue to go out and produce massive content. I think the scariest part for most people is they're afraid to create the content. They're like, it's got to be right the first time and if I screwed up the first time, no one's going to believe me. No one's going to trust me and then I'll just won't be able to come back to me. So a hundred percent now that you've gone out and you start creating it. So what I'm hearing you say basically is the first thing to do a product launch. You got to create an audience.
Speaker 2: 07:53 You create the audience ideally at some easiest ways on social media. So if you're going to instagram or facebook or youtube, doesn't matter which one right now, obviously video seems to be one of the easiest, fastest ways of creating that type of content. Obviously you can do content through a podcast. It's probably not as easy to see the interaction as much. Uh, it's more from indoctrination and things like that afterwards. So focusing on instagram or youtube or facebook and how often are you creating content? So basically the backstory is I was reading Gary Vee book, I forgot the name, but in the book he said just produce daily content and I was back then, you know, dabbling a bit. So I read the book and I was like, okay, but the big takeaway here is just to go out there and produce content. So I started and I made a decision to post 365 days in a row content on youtube and I chose the q and a format, so I would just first of all go out there and asked people for questions just on facebook, you know, I'm doing this daily show, what questions do you have?
Speaker 2: 09:01 And I would collect these questions, screenshot them, put them in a folder, start recording videos, and then I would get comments under the new videos. I would screenshot those and I would have this massive folder with questions and over time that just turned more and more into ecommerce related questions and drop shipping related questions. And then it was kind of easy to, uh, to serve these people and eventually do a launch because more and more people were asking, you know, do you have a chorus? And back then I didn't have a course. So I brought out a course for $97. I didn't really do a launch, just that was kind of an evergreen thing. So then I was monetizing the audience and then a few months later when my audience was peaking, when the goodwill was the highest, so when everyone was just watching the videos commenting, I was like, okay, now's the time.
Speaker 2: 09:55 Now's the time to do a launch in. Is it more of a seed launch or was natural lunch? No, it was an actual launch was like the classical Jeff Walker's stuff with some some twists. So I just built an early bird waiting list from youtube. So I send people from Youtube to the early bird waiting list in. What was interesting is on youtube I could use the plc, the videos upload that people aren't familiar with Plc. Explain what plc is. It's basically prElaunch content. Plc stands for. So it's a video that jeff walker's for the for. I'm sorry, I'm stealing your thunder. Go ahead, tell you. You can tell it. It's basically a sideway sales letter. So instead of having one of these long page sales letters, you kind of take it and you break it down sideways into three videos. So it's not just about offering content.
Speaker 2: 10:48 A lot of people confuse that and they think, oh, it's just about creating videos and giving value, but it's actually about selling, you know, and, and that's also what people confuse a lot with webinars. They think it's just about offering a bunch of value, but it's actually like, you know, russell says in expert secrets, it's about breaking down those false beliefs, rebuilding them and then leading into the sale. Um, and jeff usually does that with three videos, so I did that as well. And the, the awesome Part was I then upLoaded those videos to youtube also additionally to sending them to my list and I turned the videos into youtube ads and I used youtube retargeting to boost those plCs like crazy. so some people in our catch on to what you just said. Okay. So basIcally you've taken the video that's in a. So typically in a plc type of life, they're going to opt in and they get put into an autoresponder sequence of where they're going to get the next three videos over the next 24 days or five days.
Speaker 2: 11:50 And then they're going to get the fourth video, which basically is the final offer page. So here you're taking those and you're taking each one individually uploading them to youtube and on youtube you're using that as an ad. Yeah. So how long is the video typically? Um, the videos were between 10 and 20 minutes. Um, they were produced not very high quality. I was having, I was using like not that could have a camera back then. the videos were kind of looking at them now it's a bit embarrassing, but they resonated with people and I boosted them. Each video got between I guess 10 k, 20 k views from the ad and in the youtube ad I then send PeopLe also to the opt in page for the early bird waiting list. So, um, I was kind of using the launCh formula and a bit of a different way combined with youtube ads and all of that, and built a launch list.
Speaker 2: 12:46 Then I send out an early bird email and about half of the sales came from that early bird email. And then the reSt of the sales came over a five day period, more or less. How large was the list of generated hundred 70 grand in 2,500 people. That's impressive. Twenty 500 people generating a hundred 70 grand. I'll take that any day because a lot of times people think they have to have a list of 20,000 people to do it launch. So I think it's a. Well, so you created this $2,500. Why? The main reason I wanted to have had you on the podcast here is to help people understand literally this is really for the. How much did you spend in ads? About eight, eight k, so about a thousand bucks in ads. And that was, was that $8,000 spent prior to the launch? Um, I think most of it was spent boosting those youtube videos and using the plc content.
Speaker 2: 13:40 A bit of it was spent on retargeting on facebook. So I was, you know, doing a custom audience and then retargeting people. And he basically spent the numbers, the math simple. Three bucks per opt in. Yeah. So three bucks would put it at $7,500 bucks. Those 7,500 people on your list then, or I'm sorry, 2,500 people on your list. Yeah. So yeah. So basically at that point then what you're looking at is, is my math right on that? I think it's $3. It, it is about $3 per lead. I don't know the earnings per lead. Um, but it was pretty, pretty satisfying. And generally hundred 70 k I'll take that for 2,500 people on the list. Yeah. And what's funny is I once was doing a launch with a guy who had 500 k people on his list and back then I wasn't so experienced.
Speaker 2: 14:34 So I thought this launch was going to blow up. It's going to be like the biggest launch ever in the launch, only did 25 k. It was a big disappointment and that's when I realized this guy has 500,000, a list of 500,000 people and I made so much more money from 2,500 people. So what I really realized is how someone enters your list makes all the difference so much more important than the size of your list, I think help. So now you've got these people, they've purchased your product and everything else. Where'd you take them from there? Um, so I didn't use any upsells or anything like that. I was using click funnels, but it was a simple funnel. I'm Just, it was a long form sales page with a video at the top. The registration or payment form was on the same page. So I didn't make them, you know, click one more time and go to a different page and then they Would buy.
Speaker 2: 15:36 I only offered credit card because I didn't want to have like a lot of disputes or stuff like that on paypal, a vsl, a single page vsl with credit card on, on the vsl page. Yeah. It was like the entire transaction takes place on that vsl. Yeah. Very cool. And then it was just simply sending out a welcome email with the link to register for the membership side. Also in click funnels and offer the payment. They would be instantly redirected to a thank you page where they could set up the account. Then I had a facebook group and they would just go through the content. That was it. Again, I love it. I love how simple it was. Still making great numbers out of it and it works and I think that's the part I can stress anything and you guys have to understand the importance of building a solid, solid relationship with that list and provides that list that much easier.
Speaker 2: 16:33 It is. When it comes down actual time to provide them an offer. You already know what they want. I'm assuming you were asking him, you've already made mention that you were already getting questions from them. You're answering those types of questions. You're building the type of rapport with them and then turn around and basically given them exactly what they wanted. One hundred percent and they were warmed up because I was posting on youtube, so once I even told them get to get on the list, they already knew me. They already liked me. They already had consumed a ton of videos and got a lot of value. So the relationship was actually built before they even got on the list and I think that's also a big part why the 2,500 list was just so powerful because I didn't need much more. No till. That's awesome. Well I totally appreciate you coming and sharing their experience with us.
Speaker 2: 17:21 So if people want to find out more about you, where do they, how do they connect with you? Um, best shot is to go to [inaudible] dot com or people here, t I l l b o a d e l l a. And you can also find me on youtube. Just type in that same thing in youtube and you're going to find my channel. Awesome. Well I appreciate it a ton. Any parting words for our audience? I'm just don't give up. You know, if you invest in a program, it might take you two years, three years before you roi the investment. A lot of people expect that they invest in somethinG and they want it to work right away. Whenever I buy something now, no matter how much I pay, I know it's gonna pay off. Sometimes it just takes a bit longer, might be one year, two years, 10 years, but it's always good money spent. Yeah, love it. Well, tom, thanks so much. Good talking to you. Awesome. Thank You man.
Speaker 3: 18:18 Okay. Hey everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me. We're trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if people would like me to interview more than happy to to reach out and have that conversation with you. So again, go to itunes, rate and review this, share this podcast with others and let me know how else I can improve this or can do to make this better for you guys. Thanks.
Why Dave Decided to talk to Anthony Morrison:
Since launching his first business in 2005, Anthony Morrison has expanded exponentially. A self-taught internet mogul, Morrison devised a one-man business operation while attending college full-time. Author of two successful books, Anthony devised a systematic approach to entrepreneurs success and used it to develop eleven additional companies, all of which have been highly profitable.
Tips and Tricks for You and Your Business:
"When you have a really good relationship with the people that have bought your product, the people that are investing their money into your knowledge or your software tools and things like that, you created that good relationship."
"The core message that I send to my students is never give up. You can't fail if you never stop trying."
"When I can see the shift in the way people think and the way people feel, the weight, the results they're getting, that's an inspiration for me to never give up, never stop doing what I'm doing, as long as I can keep doing it."
Anthony Morrison travels the country sharing his story and teaching his skills to budding entrepreneurs speaking at large events. He hosts a weekly webinar called “The Success Connection,” focused on marketing strategies. He discusses the importance of building long term business relationships by growing your business the right way.
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Welcome back to funnel hacker
Speaker 2: 00:18 radio. This is gonna. Be a fun ride. I'm so excited. I'm Anthony Morrison on the show. Anthony, welcome. Thanks for having me here, man. Excited to be on your way. Did you have to understand to get anthony on a show like this is like pulling teeth. It's only taken me a year and a half actually give them a $5,000 ring and it still isn't even close to the rings he normally wears.
Speaker 2: 00:42 He's one of our eight figure award winners. Two Comma Club. Been crushing it for years. Best part about it, anthony, you and I were just talking about is you're actually building real businesses naturally. One of the things I want to talk about is so often people get started in this business. They think they're going to go out and try to make a quick buck and you're not. We're just talking about the sec come in and basically FTC coming down and shutting everybody down, basically one a month, the last six months and these are guys who've been again doing high tens, twenties, even close to $100,000,000 and they're just doing stupid business. So what I want to talk to you about real quick here is how do you grow real smart business because you've been doing this now for over 10 years. I mean you've been crushing this thing, grow a real business.
Speaker 3: 01:22 Well, I've certainly made my mistakes. I've been guilty of follow the follow the leader, follow a path and kind of see what everybody else is doing. The same thing. And when I first got started in this business, I was doing it, you know, of like the top down and I started on television. Most people will start with, let me create an offer or a funnel or whatever and then build their way up the opposite. I just said, hey, let's go put something on TV and sell books. And so I started off with just like blast, right? With tons of tons of customers. We sold a million books and all these people that I didn't really know how to create that relationship and it's something that Russell has always done and it's something that I think is the reason why clickfunnels has grown so quickly and so efficiently.
Speaker 3: 02:18 It's because of the relationship that Russell creates with the audience, with your students, with the people that are using your software, and I've implemented the same thing in our business and I think that is the key to growing a successful business, to growing a longterm business and then to growing it the right way because when you have a really good relationship with the people that have bought your product, the people that are investing their money into your knowledge or your software tools and things like that, um, when you created that good relationship, then you don't have to do all this crap. You see all these other people doing to get people to buy something. You don't have to do. Push the limit and tows the line. You can literally just say, just like you guys did at the event I was at, hey, check out this new coaching program.
Speaker 3: 03:06 We have it's nominal blood and body and it's because they're not just buying that program, they're buying into you and they're buying you because they believe in you and they believe the things that you're saying and, and they, they've gotten there through your actions, through seeing the actions that you know, that you've kind of, you've put in place with them. And so I feel like that is the best way to build a real business. Seeing these people that just go out here and run these offers and create a page and slam it with some traffic and try to sell something that's not worth anything and you know, all that kind of stuff. That's just, it's why, you know, how many people have you seen in the industry since we got started? You know, way more than them still here. Oh absolutely. And I think actually we were talking about the artwork that's behind you and it's one of the things I wanted to vote these guys, this is an audio podcast or you're not seeing it, but I want you to kind of talk about the little piece of art behind you because I think it ties into exactly what you were just referring to as far as the longevity that happens when you build a real business.
Speaker 3: 04:04 Yeah. So I'm always trying to, um, to inspire myself. But I do, I do webinars every single week. I mean, I've been teaching my students for, Gosh, three, I guess three years now. I committed to doing the success connection and it's, it's a weekly training with me and it's every single year we don't sell a bunch of stuff. It's literally just teaching and it. And it really doesn't have anything to do with any specific a course that I sell. It's more of an overall, like, here's what's happening today. It's fluid because it's live every week. And I'm always trying to inspire myself. But I was trying to inspire my students and they always can see what's behind me. And so I kind of started telling them, uh, three years ago, kind of the, the, the core message that I send to my students is never give up. Like you can't fail if you never stopped trying.
Speaker 3: 04:55 And so I had this artwork made and it's like those that I know, people can't see it, but like all throughout it, there's the message never give up, but it's really focused on in order to see it. And so what you'll find is what I find is there's people that are looking at this artwork behind me. They're seeing this message never give up. And I think that's such an important thing. And it's one of the reasons why, you know, why I this one of the reasons why I'm still here doing this podcast with you. Just not even two months ago I lost my dad and I always thought, I always thought that if, when my dad passed away, my dad worked with me. He was very close to me. It was everyday I was working with my dad. I always felt like I would probably just give up, quit and, and, uh, just uh, you know, with beach or something, I'd probably just wouldn't have the drive or the desire to continue doing anything.
Speaker 3: 05:52 And that's what, that's always been my plan. That's just what I've been programmed thing. And I'll tell you, it's kind of funny. I tell my students this all the time, as much as they need that success connection every week, that time with me where I can teach them and kind of show them the new things. We use click funnels every single week in there as much as they need that. For me, I think I need that from them because when I can see what we're teaching actually helping people, right? Actually changing their lives to actually changing their outlook on how to build a business or whether or not they can be successful or whether they failed or maybe they're just still trying. Right? It's like when I can see the shift in the way people think and the way people feel, the weight, the results they're getting, you know, that's an, that's an inspiration to me to never give up, never stop doing what I'm doing and to keep as long as I can keep doing it.
Speaker 3: 06:46 As long as I'm learning and growing and knowing new understanding, new things I can share with people, I should do it. And I think that's another reason why our business has grown so much. And it's another key to growing a real business and not just playing on the Internet. It's, it's a two way communication. You want to teach as much as you can to your students. You want to share as much as you can with them, but you also want to learn from them. And you also want to have this, this opportunity to let them make you a better person. Let them make you a better marketer, let them make you a better teacher. And I think that I've, uh, I've certainly over the last three years with our students and the success I've accomplished that. And, um, it would've been more difficult for me to just walk away from business knowing that I will lead this big group of people that have stuck with me for three years every week, you know, and, and I think that helps. That helps us to do what we do and do it at a high level.
Speaker 2: 07:42 You know, Anthony, I really appreciate that and especially I know how close you were to your dad and how tough that was. And I think that, uh, you know, people see you and they see your success and they see, yeah, you know, you and your family are flying around in private jets and you got exotic cars, you're living at the beach and, and, and I think at times when a person is first getting started, it's like, you know what, I'll be able to real business after I first get my bills paid. And after I, you know, it, it's easy for Anthony to say that because he's already made it quote unquote, if you don't mind, I only, because I know your, your story as a kid and everything else and kind of where you've come from, help people understand how do you build that true connection from the very beginning, realizing, yes, I understand you have to make money. You've got to pay your bills. That's the first first financial freedom aspect. You've got to get to overcome it. How do you do that at, at the same time, building the true authentic business that's going to last.
Speaker 3: 08:31 Yeah. Do you maximize the hours in a day? And um, you know, I, I've had people from telling my story how I got started because in the last few years, because I mean obviously it was plastered all over television for three and a half, four years. And so I didn't want to just be so repetitive, but the fact of matter is, is, I mean, look, I started a business and I didn't have something like a click funnels. I mean I have to go hire somebody to build a website. This was back before there was a just a point and click and drag. That stuff didn't exist, you know, so even though a website building business, I don't know anything about, you know, what I was doing, but what there were, there were a couple of key points that I think really helped me be successful. I was in college, I was going to a medical school.
Speaker 3: 09:21 I had 22 our semesters at the time, which is I had to get the dean to sign off on allowing me to even take that many hours in a semester because I wanted to get finished quickly and get on the medical school. That was my, that was my plan. So those 22 hours, we're actually 30 hours a week of school when you add in all the labs and things don't get credit for it. So I was just like last year whose school? Right far more hours than I would have to spend between school and studying. Then a person would have to spend at their regular job right now, like they had a nine five, and the way I looked at it was, you know, my dad was retired. He, he, we were all set. My Dad always took great care of us, invested his money in Worldcom.
Speaker 3: 10:04 A lot of people listening to this probably know that story. They went bankrupt. My Dad lost almost his entire life savings and so that was point number one. It created my one. My reason why and I think that many people are so eager to just jump on here and make some money. They never really dig deep to figure out why do they want to make all that money. I never started my business so I could fly on a private plane. That was not my, that nothing that didn't care. I don't even know that even existed when I started in business. I started it in my parents house paint and to keep them from struggling, but that was my reason why when you have a real, like a real substantial, real personal reason why people want to be successful, I think it drives you to look past all these little obstacles that life throws at us and you start figuring out how can I get past this instead of why is it holding me back?
Speaker 3: 10:55 So for me, I created more hours in my day. I started a business that literally ran 24 hours a day. So it's three, eight, 40 am. Finding them. I was up on the telephone working and at the time I was selling car parts and the Internet. So I had a little ecommerce store and I never took a minute off. Right. So even though I was in class and even though I was working and doing all these things are studying in class, like a lot of people working. I was working at 8:00 at night and I'm fucking night 11:00 12 because I knew that my advantage was that I was willing to go the extra mile. I was willing to be open and be working when other people were sleeping and play like on the weekends. Right. And that's what gave me the opportunity to have success and build a business while still busy with something else like busy with life.
Speaker 3: 11:49 And my point would be for a lot of people it's, you know, it's. And then once you see the success that you had from that, I mean I've started making 20, $30,000 a month. It's a whole lot easier at that point to then say, Hey, I'm going to quit my job and I'm going to focus full time on this business, but you have to create the opportunity for you to get it done so that you have a job and you certainly don't want to advise people, Hey, just quit your job for a to the wind and build a, build a funnel, right? Like, that's not what. I don't think that that's the message that Russell sends out. I don't think it's. I think what we do is we say, eliminate the waste of time. Don't spend time watching television. Don't spend time sitting on facebook reading everybody's updates, give off of instagram, delete twitter, put your cell phone down when you get home from work and really focus on your business and focus on acquiring knowledge in an implementing that knowledge instead of all these other distractions and you'll find we have so many hours in the day that you can work on your business that you would have already just been wasting anyway, and that's the way I was able to build my business and build a real business while having this whole other thing going on in my life.
Speaker 2: 13:00 Thanks so much for sharing that. I, I'd like to take it to a new step and that is you've obviously you've helped literally thousands, if not even close to millions of people at some point in your career building their businesses. The part I want to talk about right now though, Anthony, is the scaling aspect because you've had the ability to scale. Unlike a lot of the others that I've been in, the situation I'm at right now, I know a lot of very, very successful entrepreneurs, but you have. It's been fascinating for me to watch your ability to scale, so if you don't mind, give some people some ideas as far as once they start getting again, I look as far as, you know, you get in that two and a half to $750,000 range a year. You've got to really focus on scaling and if you don't mind telling me how you doing the scaling aspect.
Speaker 3: 13:44 Yeah. So one of the things that we implemented about two years ago, um, it was something that seemed like a daunting task. Right? And a lot of times I think that, uh, that we, that we look at these, these big complex icon daunting tasks and put them on her note, Adam, he said they were going to get that done and then every time you look at it was building out a robust back end automation. So on a responder or back in marketing funnel that would continue to market to our students' intelligence based on what they were interested in, what they've looked at or clicked on our educational portal of the questions they've answered on surveys. There's all kinds of, all kinds of things. What I found was, was that currently we have about, we're approaching a three year automation, so if we generate a lead through, we to possibly generate a lead through click funnels, our facebook ads, youtube ads, Google ads, solo ads, um, it doesn't matter television, direct mail, all the different marketing channels we use when we leave.
Speaker 3: 15:04 We have a full three year sequence that, that lead goes through base and it's intuitive. It's based on what they, what they respond to, what they say, what they buy, what they buy, all those types of things. And it's three, four years now. I've had written out of my notebook and said, need to do really big automation series, right? This will help me scale to make more money. Um, and then I broke it down and I remember Dave, I remember watching this show and it always, it always stuck. It always stuck with me when I looked at and when I went on to take on tasks that I watched the show and it was, it was on television. It was one of these, uh, like who can eat the big hammer, like, could you finish this big hamburger, you know, faster, you know what I mean, was one of those eating competitions and there was this little skinny kid which reminds me of me because I haven't been able to get in high school, so this is what it is.
Speaker 3: 15:56 And then there's this really big dude and they both got this massive, massive hamburger and they said, okay, who's gonna eat it first and who's going to eat most of it? And they just, they said, go right. Well the small guy sat there and cut that. Literally he said he spent like five minutes flooding that stupid hamburger in these little pieces. All the other guys just hammering down on the hamburger, right? At the end of the day, the little guy way more of a finished the whole thing. The big, the bigger guy literally almost passed out. And here's why. The big guys looking at this massive hamburger, they asked the right. So like every time you take a bite out of something, you're looking at the massive amount of I guess room. You still have to go, right? You still have to go. It makes you sick. Whereas this other guy was eating just like little bitty bites, right?
Speaker 3: 16:48 It's like eating chicken nuggets, right? Instead of trying to eat an entire team is even little bites. It was never as mine was never tricked into thinking he couldn't accomplish it because he didn't see anything in front of them except one piece is a positive and so he was able to just keep going and going and going to end up eating way more than this other guy and I always thought to myself, if you break down these daunting tasks, these big things that when you stare at them, they're gonna Freak you out. You break them down into small little pieces in your compost, this little piece and then this little piece and you stay focused on the piece that you're working on that you won't let your, you know your attention. Go to all of the other stuff you have to do is complete this full task.
Speaker 3: 17:26 You'll be focused, you'll be energized to be able to complete it, and that's what we did this. We started off with a certain set a day on a responder automation and every single week we added seven days to it, so every week we would add another seven, sometimes 10 days to this automation, and over the last three years we've built an autoresponder with automation that's three, this literally three years d and now when we get a lead to scale, it's literally allows us to just know, okay, we've got. We know what our lifetime value of a lead is. We know what we can pay for a lead. Now we can just take our marketing and go generate leads and we already know how we're going to generate that revenue. We don't have to then go create a new product or trying to create some kind of new marketing to make more money.
Speaker 3: 18:17 We've already got it planned out and all automated. I think that that's a massive advantage if you're trying to scale, especially if you're trying to spend, you know, as you spend more money on facebook or youtube or whatever, the more you spend typically the higher lead calls yet, so it's hard to scale because you're always looking at how much money can I make inside of 30 days. I looked at how much money, how you make over three years, and then at what point do I get a break even and then how much profit am I coming in and for me, men that we've tripled our revenue every month since we put that in
Speaker 2: 18:54 to answer that is so cool. I think it's one of those things where people say, Oh yeah, I'm going to get to that sometime. The fact that you guys actually have done it, it's why it's so hard for people to compete against you. It's next to impossible. I mean, you can outspend them on your acquisition. You can. Your lifetime value is huge and you have such an enormous amount of data on on on your customers and you're providing value so often and so frequently that I love, love what you're doing. It reminds me so often. I see people, although they'll create one product, they make money on it and they're like, okay, now I've got to create another product and instead of creating another product, you created the automation which allows you just to double down on your customer and goes back to really truly building a real business versus just a fly by night product. Okay,
Speaker 3: 19:37 real businesses don't look at how much money can I spend today and how much money am I gonna make today? They will get money as it costs us to acquire customer and what's the lifetime value of that customer. Too often in our, in our space, we talked about lifetime value, but all people really care about is if I spend 100 bucks on facebook today and only made 90, oh gosh, I'm going broke because they haven't got a real business. They've got one offer and it got one thing that they're focused on. We have continued to build out trainings, courses, softwares and offers that we can provide to our students that are complimentary. And then what we did was we built the offers out. Then we said, okay, let's build the automation now. Right. And once we got the great thing about a day, it's like seven to 14 days of automation done.
Speaker 3: 20:22 We started buying traffic, right? Because we were 14 days ahead of the game and every week we just get another set in 14 days ahead of the game. So we've got like none of our leads ever get stuck in other words, right? Where they're just sitting there waiting for something. There's always something there and we're always seven slash 14 days ahead of the, you know, the very earliest leads that we, that we got. Then for the new ones that come in today for three years, our automations takeover and do all kinds of awesome stuff that, you know, again, like you said, lets us out on a, on the marketing channels and it lets us not worry so much about how much did it cost today versus yesterday. We just look at the average cost per lead and we know what we're going to make and it makes it very easy to make decisions on marketing.
Speaker 2: 21:14 I love it. Well, I could spend days talking to you. I always love whenever we ever had the opportunity connecting as we kind of get close to wrapping things up. How can people get Ahold of you? How did they get, how do they get onto your weekly success connection?
Speaker 3: 21:27 Yeah, definitely. So we've got, uh, our student portal is probably the best way. It's more than education.com. So if you get more education and create a free account and when you get inside of that account, that's kind of our student portal where all of our students go in and access their trainings, forces and softwares and things like that. There's also a success training. It's a completely free. It's what I do for our students. It's almost 100 percent focused on click funnels because that's what I use, you know, so every single week we're building funnels, we give phones to our students, we give them my funnels and we really just try to help elevate their knowledge and their ability to implement and use the clip on software because that's what we're doing anyway, you know. So this is not for click funnels, it's just this is what it is. That's what I do and I always teach what I do and so it just kinda worked out. But every Thursday night is kind of what happens. But uh, but yeah, you can check out [inaudible] dot com. You'll get some free trainings and stuff.
Speaker 2: 22:36 Sounds great. Always great talking to you. Thanks so much. Anthony will be in Texas.
Speaker 4: 22:41 Hey everybody, thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me. We're trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if you'd like me to interview. I'm more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.
Why Dave Decided to talk to Christian Woodward:
Christian Woodward joins the podcast to speak about the importance of finding your voice, and how it is extremely important to an entrepreneurs success. Christian talks about the book Expert Secrets, and how it challenged him to step out of his comfort zone. He discusses the Facebook Live 30-day Challenge, in which he made himself very vulnerable, speaking live about the book in front of his facebook peers. He describes his emotions during the process and the improvement he was able to make in such short time. He explains how finding your voice will transform you from being a reporter to a storyteller in no time!
Tips and Tricks for You and Your Business:
"When you go from being rich or poor and actually influencing your life is the biggest thing. Whenever you go through anything, if you actually input in your life, you actually can see the differences."
"One of the keys to finding your voice is becoming a better storyteller and relating better to people."
"When you feel confident, other people think you're competent and so if you know you're confident, other people think you're confident; you actually will sell more and people will pay more attention to you."
Christian discusses the importance of making yourself vulnerable and the benefits that come through repetition. He talks about the ‘Tiffany Bridge Script’ and finding that ‘Ah-ha’ moment, where people discover true value in something they are pursuing. Christian speaks about the benefits of utilizing Facebook Live and how he was able to understand himself more than ever after completing his 30-day campaign.
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Welcome to funnel hacker radio radio.
Speaker 2: 00:19 This is gonna. Be a fun episode to a. This actually is. I've got to introduce to you someone who I know extremely well. I've known him his entire life. This is my son, Christian woodwork. Christian, welcome to the show. Thank you. So then a lot of fundraising, the books. I'm excited to do this. A lot of fun. So the idea behind this is all about finding your voice now. There's been a challenge for those you guys who follow me on facebook and we actually started this challenge at our, at Russell's inner circle, probably about a year, maybe two years ago, where Russell challenge people to go out and do a facebook live every single day for a month. Well, I've done that now for probably nine off and on. Probably taken that challenge at least half a dozen different times and it probably add streaks into as many as 90 days where I've done a facebook live every single day.
Speaker 2: 01:02 The whole idea behind this though is finding a way to find your own voice and finding your voice as an entrepreneur is probably one of the most important things you can do and you've heard Russell talk a ton about this idea with trying to. I really see who you are. Telling stories, getting very good at becoming a storyteller and realizing that stories is what sells. So I had the opportunity of a Gosh Christian woman, was it a month ago, month and a half ago, about a month and a half ago, something like that, so a month and a half hour, 45, 60 days ago. We were the. My other son, Chandler, my older son, and they were kind of talking smack back and forth. It seems to be what my boys do a lot of and one of the things that came up with was this idea as far as challenging each other to see who would actually do a facebook live every single day about expert secrets.
Speaker 2: 01:48 So if you haven't read the book expert secrets by owning gold expert secrets.com, I probably should have. What's your affiliates? Do you have any feeling like you don't have a bitly link up to you, but now that I remember? No, I don't. Ah, phone. Anyways, expert secrets dot Com. And if you do go to expert secrets.com, I want to make sure that you understand the importance of every single one of these chapters. So what happened here, and I'm going to have Christian kind of talked about it was his experience as far as doing a facebook live. So a little background here. I had talked to Christian about this probably almost six months, a year ago where he started doing one on my facebook page and I think he did what, five, five, six, seven to 10 days, 10 days. And then the challenge came up between he and his brother and all of a sudden it became this thing to wear.
Speaker 2: 02:31 So what's your facebook page? So people go see your story's a Christian would read. So just go to facebook, look up Christian, c, H R I s t I a n and then Woodward, and you'll basically see what he did over the last 22 days. But what am I going to talk to him about right now is one of the things I hope everyone who's listening to this actually implements. And that is what, uh, what are the benefits of doing a facebook live every single day? What were some things you found? Some things I thought I was actually really cool is it's a kind of thing that my eldest brother Chandler, who is challenged me to do this first was he said once he finished, it's like, it's like a natural high really was until I could get really excited when you do a facebook live. And it's also kind of like a little game that you play with yourself because it's something that like if you get yourself to do a facebook live and actually boosts your moral or your self worth throughout the day, really I feel like is the best thing that you could do.
Speaker 2: 03:24 Because once you did a facebook live, you told yourself you can be accomplished something. You actually realize it. Then look at any of the challenge that throughout the week and throughout your day really. And you'd be able to see that if I did facebook live that day, I can do this, I can do this. I didn't. You actually can see actual change your day throughout the day. Awesome. So for a lot of people, this idea of doing a facebook live is really scary. I remember talking with Katie Richardson at, uh, one of our inner circle meetings and she was like, man, I just don't know what I would say. She's now gone on to do amazing, amazing content as far as these facebook lives. But Christian, I want to tell me right now, what were some of the things that you learned about yourself doing this? What was the benefit that you got out of it personally?
Speaker 2: 04:03 Um, possibly how you've either. What were some things you've found about finding your own voice or if you take a look at the first one verses 18, 20 or so days, what was some of the difference between the two? I felt like thing mostly I gained about myself was, um, what's the thing that Russell goes throughout the book is becoming a better storyteller personally for me, the first time I was going through I had like a little green notebook that I summarized everything I wrote everything down I thought was cool and then I would summarize it and not really actually explain it and start influencing in my life how effected me that way other people saw more worth than it. I thought that was the coolest thing that actually went through me. I love that. So I can tell you some of the things I've seen.
Speaker 2: 04:44 First of all, if a person except that first right out the gate, the challenge first and foremost is do a facebook live every single day for 30 days if you don't know what topic to do. Literally get a book expert secrets and do a facebook live on each one of the chapters and one of the things, it was fun for me as a dad to watch Christian, he started off and he basically was acting more as a reporter and was just reporting, these are the facts, this is what I've learned, this is what you will learn through this. And then as you just mentioned, it changed from being the reporter to now being one who's actually implemented some of those things and it was how it impacted him. Is that fair to say? Oh yeah, exactly. Yeah. It was this cool to see how like how 17 year old as me, like how I was able to actually see and go through my life and how actually built to relate it to me.
Speaker 2: 05:31 Same thing you were saying is how actually when you go from being rich or poor and actually influencing your life is the biggest thing. Whenever you go through anything, if you actually input in your life, you actually can see the differences. I think the biggest thing that I noticed. So what's your favorite chapter out of expert secrets? Um, probably my favorite chapter was would either be the, um, and that was hard one like all of them. But uh, I'd say either the company better a storyteller or the epiphany bridge script story as my favorite. So what is this whole tiffany bridge script and why? What'd you get out of it? So the epiphany bridge script is basically the Aha moment that you're trying to discover or get other people to have for themselves. And basically the Aha moment is the moment that you had no, or realizing that this product actually have actually helped other people and then actually be able to realize that, um, with the product that I'm giving you, it's actually quite.
Speaker 2: 06:27 I'm giving you. It's going to help you improve your life or improve whatever you're trying to go for. And it actually will not make you a lower status, but actually it will increase your status and actually will help you. Okay. So we start talking about status. What, what are you referring to? So talking about status thing that you actually see other people look at you. And also the way you look at other people. It's the, uh, the way people look at you, you, and the way you look at yourself also, it's, um, the thing that will honestly. It's basically the one big donald was the one big. Donald was the thing that if you can knock down that one little key things, the status is most probably the most important thing. If you knocked down status and say they want lower your status, people won't look at you.
Speaker 2: 07:11 Your worst actually will, will think like, oh my gosh, this guy is amazing. I can't believe this guy has done it. That's thing you want to get people to think about themselves as this guy is amazing. I want to be just like him. And that's the thing that you're trying to really get from your Aha moment in the 50 prescript I love that. So I can tell you that it's been fun for me, is you take a look at this whole idea or the concept of eight of status. Um, it's probably one of the things that scares people the most when it comes down to doing facebook live. So again, the challenge here is to do a facebook live every single day for 30 days. And if you don't know what topic to use, go ahead and take expert secrets. The first thing you're gonna find that people are concerned about as far as their own status is.
Speaker 2: 07:50 How am I going to look in the eyes of the people who are viewing this facebook live? Is that fair to say? Oh yeah, absolutely. The one thing, uh, luckily for me, I, my facebook, my facebook page wasn't that big because I use instagram more. But I started noticing that, oh, the first thing I want people to think of me as this like nerd or something like that, like lower how my friends look at me if they got onto facebook actually saw me. But once I started doing that and I completely bypass that thought and actually said, okay, this actually won't really affect me as much. I think it will is actually will help me out. I actually had friends who came to my house. They, somebody me with faced with life, like, oh my gosh, that's so cool. Or do them like, I think that's cool.
Speaker 2: 08:27 Awesome. It's actually got really, really excited to even more so. A thing is once you realize that I'm actually will help your staff for like the biggest thing that helped me out there. So you actually, by doing a facebook live each and every single day, it actually increases your status instead of decreasing your status due to fear and concern that people are gonna. Think you're a complete nerd or don't know anything at all. What you're doing. You're wasting your summer as a kid doing a facebook live and reading this book. Is that fair to say? Exactly. Yeah. That's perfect. So the next thing after, as far as increasing and taking a look at that, when you're looking at doing a facebook live, what are some of the things that you learned over the course of those 22 days? Um, I really like. The biggest thing was actually was the way, I guess, the way I flowed better.
Speaker 2: 09:09 And when I first started I was kind of stuttering lot last name. Like, oh, I'm looking like I don't really know what to say, but like by the end of it I felt like I was completely fluent and I like, I actually was able to basically talk in front of a audience actually. Like when you actually find your own voice on facebook live, I feel like we actually get up on the stage actually is a preparatory step, a little baby step to get up there. I love that thing. So finding your voice, one of the keys to finding your voice is becoming a better storyteller and relating better to people. In a way that they actually feel emotion and I think this is the biggest hurdle and the obstacle that most people have is going from being reporter and just telling the facts to helping people to actually engage emotionally.
Speaker 2: 09:47 And I think one of the things I noticed in your facebook lives where that transition took place was when all of a sudden you were no longer started. We're talking just about what you were learning, but you actually got to the point where it wasn't just, these are the facts, it was, this is what I've learned and this is how I'm implementing it. And more importantly, these are some of things that you can do to that fair. Oh yeah, absolutely. This is actually started using it. Say they have to say before you actually realized that, as I said, like, like saying 17 year old because it's actually a lot of people see differently. Um, but anyways, I definitely saw that more holiday. You actually can see yourself going and actually, uh, doing better stuff like that. So I, as you take a look, what would be the advice you would give to somebody who's watching this right now or listening to this and sitting there going, I don't know if I could do a facebook live every single day.
Speaker 2: 10:36 The other thing I thought there's no way I can. I got football in the morning. Every morning I come home, I'm super tired and also I want to go hang out my friends and I feel like I have a thousand other things I could go do anything I was saying before. It's that same thing as like if you wake up in the morning, you make your bed. It's that one. One of the day. Think it's a thing as facebook live, if you wake up in the morning or do it with facebook live, it's a single little accomplishment actually will help you. Uh, do better your life when you come up the business choices or anything else like that. And you think, oh, I don't really know if I could do it. It's super, super hard. I don't know if I can make up this hill or ever go through.
Speaker 2: 11:09 If you do a facebook live every day, actually build two. I saw personally for me, actually, it wasn't like it woke me up. I saw like I was able to look at the world differently and also is able to say yes to more stuff and be able to accomplish more stuff. Felt like that's awesome. So do you feel like you've gotten a better job at finding your voice and being able to communicate that voice? Oh yeah. Absolutely. Yeah. I don't know if I felt like we do this podcast before. I don't know. I think, and this is part I wanted to have Christian. He had no idea he was going to do this. He literally just came out. I asked him to come to the office and I said, now that you're here, I want you to record this and I can get what are you talking about?
Speaker 2: 11:42 And it's the whole reason I want you guys to start doing a facebook live every single day is I want you to find your voice. Because then when you're a situation when someone asks you to go onto a podcast or they ask you to communicate with them, you're already have your voice in a way that you're used to talking and are you able to tell those types of things? So I caught him totally off guard and he's done an amazing job. Um, any other advice you'd give people about finding your voice? Oh, it's perfect. The way that you're saying that. How is it like when you first go out on anything? Like my dad until he my mileage quick, like, yeah, sure, what do you need? Like, oh, can you come from this microphone? Start talking. I'm like, and so, but the thing is I first thought was like, oh my gosh.
Speaker 2: 12:19 Like I don't really don't talk about it clearly came to mind. Sydney is didn't those facebook lives you ever seen like a really good person, like a salesman because up to you talks to you like, wow, I'm a, your thing now. It's like because once you do facebook live, you get more, basically feel more confident. Think is the biggest use visit. When you feel more confident about the way you talk and you actually can look at someone in the eye and actually talked to them and really know that what you're talking about, actually, we'll give them the value actually is the biggest thing. One of the biggest things that I noticed is that when you feel confident, other people think you're competent and so if you know you're confident, other people think you're confident, you actually will sell more and people will pay more attention to you.
Speaker 2: 12:57 Well, I love it. So again, if people will reach out to where they're going to get you a go to Christian would wear it on my facebook page and if you actually want the a link to go get your free book. It is. I'm a bit dot Lys a backslash to y, x m U, C y. So go get your name. One more time. So this is an affiliate promotion for those of you guys. What's going on right now? Christians trying to get you to go get a copy of expert secrets through his affiliate promotion so you can beat his brother. So he's using a Bentley Lake, probably not the best thing on a podcast, but it's okay. So go ahead one more time. So yeah, it's a bitly bit dot l y backslash to y, x, m U C y. So that is my link to go get your free book and that way you could actually, uh, I'll help me beat my brother also.
Speaker 2: 13:48 That way you can find your own voice. It's a great little book to have. You don't know what to sell on a facebook live or even talking about. You don't have to even publish it. But anyways guys, go get that book. It's amazing, amazing, amazing. It helped a 70 year old find his voice and be able to feel more comfortable talking in front of thousands of people and be able to help them go through and actually do better with life. So I always guys, thank you for having me on here. Spend a lot of fun and uh, yeah, thank you guys. I love it. So again, thanks so much for listening. Check out this link. It'll be down in the show notes and follow up Christian on his facebook page at Christian Woodward. Thanks again everybody and we'll talk again soon.
Speaker 3: 14:24 Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me were I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as the people like me to interview. I'm more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.
Why Dave Decided to talk to Nik Robbins:
Nik Robbins is a co-founder of Be Top Local - an online Advertising agency based out of Lehi, UT that serves over 120 medical offices nationwide, He is also the founder of Krusader Nation which is an online agency training course and has taught hundreds of others to start and grow their own marketing agencies. He has grown his agency to 3.5 million in the first 20 months by utilizing ClickFunnels and developing a bulletproof sales process to close high ticket clients. He currently oversees 18 employees at Be Top Local and is growing at a phenomenal pace. Recently he has launched the "Krusader Nation" which is an agency training course that is unlike any other.
Tips and Tricks for You and Your Business:
"It's okay to be specialized . That's what I want to tell everybody. You don't need to be everything to everybody. You don't want to be a master at everything. If you're working from your basement and your a Solopreneur, you aren't good at everything. Quit acting like you are. Get good at one thing."
"Jack of all trades. Master of none."
"Learn how to sell that one thing and go help one specific type of client and then once you start to grow, you build a team."
Nik discusses his journey building his own online marketing agency and how he was able to excel so quickly. He speaks about team development and the importance of being great at one particular thing to get your business going on the right track. He has spent years intensely studying sales and personal development and is now focused on training others to improve their psychology and outlooks on life combined with creating a life of freedom online.
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody welcome back. You get
Speaker 2: 00:18 a double whammy here. You've got miles clipper. What's up guys? And myself, Dave Woodward. Most importantly though is our guests. We're super excited to bring on here. And so without any further ado, I want to inish guys to nick robins. Nick, welcome to the show. Awesome man. Happy to be here Dave. So the exciting thing for us is no miles is in charge of running all of their two comma club winners and all this craziness. We're just joking around about the fact that uh, so nick went from basically zero to seven figures through an agency model in 10 months and in the next 24 months or less, he'll be an eight figure. So we want to talk about that story. But the craziest thing though, Nick, is miles and I would like to hear a little bit about your history because I think people hear about these crazy success stories and how everyone's making millions of dollars online, but everything's well, I can't do it and I love your history and your backstory. If you don't mind just take a few minutes here and tell miles nine our audience about your backstory, where you came from and what's allowed you to get to the point where you can literally start at zero and get to two comma club status within 10 months.
Speaker 3: 01:23 Yeah, absolutely man. Happy to share it. I think it's important to share with everyone dependent because everyone's in different spots in life, right? So in my early twenties, late teens, um, I had a really bad drug problem as well as drinking problem. There was a time in my life were over an 18 month period. I was arrested three times and including a dui and I still didn't get like, you know, a major wake up call or anything. It wasn't until I was actually given a book by Tony Robbins, who I'm actually in Chicago right now, uh, at a Tony Robbins event. That's why I'm in a hotel. Uh, you know,
Speaker 2: 01:52 the kids were just there. What's that? My boys were so my son champion and partner here in Chicago.
Speaker 3: 02:02 Awesome. I love it. Yep. I'm, I'm in here in Chicago. Best amazing event. Um, I read the book awaken the giant within from Tony Robbins when I was 19 years old and I'll never forget, sit in the back of the car is my buddies with driving up. And that changed my life because I had a lot of issues, a lot of problems growing up as far as you know, drugs, alcohol, failed relationships fail in college. I went to, I was a guy who took seven years to get a four year degree and went to, you know, six different community colleges in two universities in order to get to where I'm at, you know, but the biggest thing that's happened in humble unsatiable hunger and following the right types of people in order to get what you want in life.
Speaker 2: 02:39 I love that. I think a fall in the right type of people. It's one of the main things we talked about a ton. Miles were really just talking about this the other day as far as who you associate with and that association really does change. Absolutely everything in your life. We have a ton of fun here in the office. We joke around a lot, but at the same time it's our core group that allows us the opportunity of a building
Speaker 3: 02:59 and growing as quickly as we have. Yeah. And from my experience it's literally the most important thing, like literally because 10 years ago guest to us hang out with people who did drugs, drank all kinds of stuff, and then guess what? I started surrounding myself with over the last couple of years, people who are hustling, making money, serving others, creating value for others, building businesses, doing all kinds of things like that. And guess what's happened? My life has been ruined because of that and it. And it's so important as well because when I started my agency, right, um, I had quit my job, you know, and I was starting this whole online thing, what, 10 months with zero sales, zero six right before we found our actual agency model. And it wasn't until I got into the clickfunnels community and I want to make sure people understand that because like we've talked about two, two different, 10 month categories.
Speaker 3: 03:45 One was 10 months from zero to seven figures. I think the other part is there was 10 months prior to that, zero, uh, basically 10 months of zero. Is that correct? Absolutely. So before we fit settled on the agency model, that actually started making money and where we went, I was a website designer, I was an seo guy, all kinds of stuff. And it wasn't until I actually came into Russell Brunson's world and found click funnels that I discovered the facebook ad agency model that we figured out and once we actually started working on that, that's when we went to over a million dollars in a 10 month period, you know, and, and it's spent 10 months of following the wrong types of people, the wrong groups. I didn't know what I was doing and it wasn't until I found some of these communities and started mentoring under other people and learning from other people that, you know, my life was changed in know, while I appreciate that I know that a miles has. We were just talking about this whole concept as far as agencies and we just rolled out the mother funnel which has taken forever. But one of the first things we're trying to identify as is what type of business people are in. And miles was talking about this whole concept as far as agencies.
Speaker 4: 04:49 Yeah. No, I'm like, it's, you know, a lot of people are like, I don't have a product. I don't have have any information to sell or any of these, any of these things, but with the new monitor phone we've rolled out, there's all these templates and they're literally plug and play replacing an image and the headline and I think that that's going to benefit a lot of people looking to get in kind of the agency realm because I'm to start an agency, you know, there's a lot that goes into it, but you don't have to have your own product. You can help other people. We had west Bewley on just a few episodes ago and he was talking about. He's kind of has an agency model going on. He looks for three things and click clickfunnels. I'm sure you can attest to it. He looks for one that he can build a funnel for two, three hours a day or two. You only need to spend a few hours a month on it and then three a is profitable from the get go. And so, I mean, with click funnels and you can attest to it, it can really help someone kind of get an agency up and going off off the ground and probably see some of the same success, you know, that maybe not the same degree that you as as far as the million and 10 months. But getting that first win.
Speaker 3: 05:53 Yeah, absolutely. Yeah. No, and it comes down to a point. The only challenge really is how do I sell local businesses on this? Because the fulfillment side of things between click funnels, the community people willing to help you out, facebook ads, the ease of it, the, the only challenge is literally trying to sell clients and get them to join you and pay you money in order to run those ads and get new customers in. But the great thing is we are literally doing what most. So I work with small, local, local businesses, right? I work with a lot of small businesses across America. What is the biggest struggle for most of all small businesses across America? Getting more customers. Right? And so it makes it so easy. So we've got something that's great that we can go sell to people and the fulfillment is so easy, man.
Speaker 3: 06:39 Man, I, I can't say enough good things about click funnels. Nick, I want to. Two quick questions. The first one is I want to break down this whole agency model because this is a thing that everyone starts. It's becoming pretty rampant. Is Miles is going to test you right now and that is we have a lot of people say they're, they've got a digital agency but there's so many different facets of that agency that you can focus on. Sometimes it's an agency runs just facebook, others, it's an agency that focuses on creating funnels and another one is an agency that is based on helping systematize and existing product or service. Another one is helping them automate and take things to the next level. So when you talk about a digital agency from what you're doing right now, what, what's that mean? Yeah, absolutely. And that is a really important question because a lot of people screw up at the beginning when they're trying to start agencies because I helped coach what agency or you know, new agency owners and they try and be everything to everybody.
Speaker 3: 07:32 They're an email marketing company, their website design, their seo, their facebook, their everything. My advice specialize and specialize so hardcore that you only are speaking to one specific type of client. And I want to give you an example. We made a million dollar company by selling one ad and one landing page, literally one image, one ad copy and one landing page, right? And it was for osteoarthritis of the knee using hyaluronic acid injections. That's how I can't even smell that. Still can't spell it, but it's so important to niche down and specialize. It's okay to specialized guys. That's what I want to tell everybody. It's like you don't need to be everything to everybody. You don't want to be a master at everything. If you're working from your basement and your a Solo Prenuer, you aren't good at everything. Like quit acting like you are. Get good at one thing.
Speaker 3: 08:26 Learn how to sell that one thing and go help one specific type of client and then once you start to grow, you build a team. Sure you can add more services. Right? But so many people, they're the Jack of all trades. Quote always comes to my mind, you know, Jack of all trades, master of none. You've got to specialize. I'm going to lose even though I'm a better marketer than you know, a majority of the roof guys out there. I could probably be, I could learn the roofing industry and about a week I'm going to lose nine times out of 10 to the roofing consultant, the roofing marketing agency, because they're speaking the language, you know, even though I can figure it out because I understand marketing at this point, like you've got to, you've got to specialize in a niche. The niche, like not only do you want a niche, you want to niche down even deeper, right?
Speaker 3: 09:08 So if you're working with plastic surgeons, you want to work with rhinoplasty, you know, like it really, really specific and it makes it so much easier to sell those clients from a to z. It makes it easier to sell, it makes it easier to prospect, and it also makes it easier to duplicate and scale your advertising and what you're actually creating for the specific clients. Oh my gosh, I love that. I mean from one, it echos everything. Todd and expert secrets as far as basically starting off with the three markets and going down to a son and I didn't plan this. I don't know if we're talking about secrets on his trip to Chicago. I love it there. There's two bucks. And then here's the other one which was also recommended at click funnels of ethics. So, but I think that's real important and that is too often even people in the digital marketing agency, they find themselves in a red ocean and they're going, I'm, I can't make any money.
Speaker 3: 09:57 And maybe that's. Maybe that's what it was for the first 10 months of Zeros is if you're fighting their red ocean, there's just no opportunity. No. So how in the world did you decide on whatever that long word was that ended in arthritis as your niche? So that's a great question. So what I did, and it's super important for anybody who's looking to actually start a local business agency, you've got to find industries that buy leads, right? So not only to have to find issue the bylines and pay money for advertising. So I started looking through newspapers. I started looking through mailers, listening to radio TV and I kind of stumbled upon it, you know, I didn't know that it was hyaluronic acid, I just saw that there was a lot of people who are advertising for knee pain injection. So I had to go look at it.
Speaker 3: 10:37 I'm like, what is this, you know? And so I got drawn to that because one of my mentors always told me, he's like, if you want to find the best prospects, the industries that buy leads and go in there and work with them, you know, don't worry about competition, you know, don't worry about competition if they're, if they're advertising for that means there's money to be made, which means you need to be in that industry. Right? And then it's down once you get in. So I kind of lucked upon it honestly. Like, I mean, we really did, it came up and one of the first calls I heard this hyaluronic acid procedure and they said there was a big insurance coverage so it's easier to close the leads, Blah Blah. And then I was like, you know what, I'm going all in on that. And I decided to really hyper specific focus in on it and worked out all right, I'd say 10 months, seven figures, that's, that's an okay return.
Speaker 3: 11:28 That's not too mad about it. But as, as you brought up before, you know, I spent the previous 10 months when I was trying to do something, you know, an agency or whatever. And I had no, I had no client Avatar that I was working towards. I had no specific niche, I wasn't specialized. I was everything to everybody. I actually went to BNI groups, chamber of commerce stuff and I was told no by like 200 business owners to my face. I was even trying to sell an seo package for $499 a month or so, a million years. And I couldn't sell that, you know? And it wasn't until we literally niched down and got super specialized that I was able to have conversations with the business owner and talk business owner, the business owner and help them with everything. And they're like, Holy Shit, a marketing company, companies never spoke to me like this before.
Speaker 3: 12:16 They've never, you know, use this terminology and it's been so beneficial. And we still stay very specialized today. We don't even know we're doing 4 million this year. Um, we still don't. We don't play outside of our route. And as such, valuable advice, I hope everyone is listening to catching onto that. I actually made the mistake that you talked about where I was literally just thinking any business owner when I first started my agency, Gosh, 10 plus years ago, before facebook, I thought at that time basically anybody know if they had a business. They were a client. And I remember my very first client was an amish furniture store and then he had absolutely no money and I was trying as far as they possibly could to save this company. And bottom line is I lost a ton of money and they ended up declaring bankruptcy and that was the end of that marketing.
Speaker 3: 13:04 And one of the biggest things for anybody who's listening, who's working with an agency, be very, very wary of anybody who is not currently spending money in marketing dollars because they still have to be able to close the leads. So we actually qualify the business owners, right? Like we need to make sure they're spending money, we need to make sure that they're actually have a sales process. They know their close rates, things of that nature. Because there's so many people when they're getting started. Like, oh my uncle owns a flower shop down the road, you know? And maybe we can say, and it's like you never want to be the savior for the company. You know, as you say, like you don't ever want to say that because then all of a sudden they're going to be a nightmare to you and they're going to be texting you at all hours of the night and it's going to keep you up at night.
Speaker 3: 13:47 And it's just, it's not worth it for a $500, thousand dollars management fee, you know, go find people that are already spending money and show them how to spend that money better. That's what it's all about. And right now it's all about going after traditional advertising, right? I mean the newspaper, TV, radio costs are through the roof. I'm not saying you can't get an Roi on those. You can, but they're through the roof and most people don't do it properly. And I always use this example in, in my groups and people I talked to in Oklahoma City for one Sunday run one, one full page answer in the Sunday run in Oklahoma City, got $15,000. Imagine what we can do with a $15,000 budget on facebook where give people like a billion leads using using click funnels van. So go out to people who are spending money. That's one of the biggest things I would tell anybody. Oh Man, I seriously, I hope you guys who are listening and taking, if you're driving the car, you need to pull over and take notes on this one because what you just said I think is so credit to things I picked up there. One is you have to understand there is a language with every single industry and the better you are at speaking that language, the easier it is for you to close that type of a business
Speaker 2: 14:51 owner. The other thing which I think is so valuable what you just said, nick, and that is you know what their cost is for advertisements outside of online marketing because if you know that you know what type of leads and how much they already spent it, they're spending 15 grand. I think it goes a long way in a facebook ad campaign, let alone you know what the Roi is typically there. I mean it's really easy to go in and say, so you're spending $15,000, how many leads do you get out of that? How many of those are you call? I mean, it just opens up. It's a totally different conversation. So nick, it's so cool for me to see, I love people who have immersed themselves in their business as deeply as you have. Congratulations.
Speaker 5: 15:30 Absolutely man. Well, it's been a long struggle. You know, it's been a roller coaster to figure this stuff out and I, you know, I do.
Speaker 2: 15:39 So these basically sitting in a hotel room in Chicago, upw just finished internet crashes because he's just dropping so many value bombs, internet, they could not keep up with nick. So, uh, do you remember where we were? If not,
Speaker 5: 15:51 I don't, but I will say something about ut upw in, in Chicago, and I will say, I want to say to all the listeners, focus on your mind and focus on your psychology. It is the most important gift that you could ever give yourself in regards to life. Man. Aaron knew your son was over here is the coolest thing ever. I wish I could have met up with them. I wish I'd known ahead of time because it's so important because without the right psychology, without the right mindset, you can't get anywhere. Of course you're not going to sound anything. You're not going to be able to grow, so that's what I got on that upw, is that.
Speaker 2: 16:22 I love it. Yeah. So my son Parker or my other son, Chandler and his wife ran were both there. So anyways, let's go back to where we were and that is you were talking about here as far as not being the savior for these companies and situations where so many people, when they think of the agency model, they think I'm going to go out and I'm going to just. I'm sure there's somebody will take, take my business and it kind of goes back to what you just said is about mindset. That is I think when a lot of people start off in the agency model, they don't understand the true value which they're able to bring and so they think I just have to get a client and whoever it is, it doesn't matter. So if you don't mind, kind of pick things up there and let's go from there.
Speaker 5: 16:57 Yeah, absolutely. So one of my, one of my main mentors in life, he has something that I love to say. He's like, look, if you're an online marketer, stop hanging out with other online marketers, you guys, you guys don't charge enough, you know, he's like, go hang out with the big agencies because what we don't understand that the value we provide is so strong, especially in this day and age compared to what the big agencies do. I mean, I was just talking with one of my, one of my buddies who met me out here in Chicago and he is, I'm bidding for multimillion dollar yearly deal with a big agency. The big agencies like boosting posts. There's no direct response. There's no tracking, there's no anything. And that's a big agency they're doing because they don't know what to do. So we don't understand the value that we provide. And as I was saying earlier, like the biggest need for small businesses in America is new customers and that's what we provide. You know? And so many people are so scared to talk to people about that and go do it. So it's important to know your value. And there's a big paradox because a lot of times when people are getting started, they feel more comfortable with, you know, small management fees and small businesses. But what's crazy is those are the hardest ones. Those are the ones that suck the life out of you.
Speaker 4: 18:06 Oh yes.
Speaker 5: 18:08 They suck the life out of you. When you work with someone who's got a big budget and that all they care about is metrics. It's all much easier. It's much easier. So it's like this weird paradox going on because we're nervous or scared, whatever. And they end up being the worst and then they get a bad experience. They might give up too early. Because the other thing I want to mention, just not giving up. You've got it. If you want to build a life from your own, if you want to build a life, bottom line marketing, build an agency role, things like that, it's going to take some work. It's going to take some ups and downs, you know, so you've got to be able to put up with rejection. You've got to not give in when you know you're told no things of that nature and focus on bigger clients and I'm going to take it back to what I said earlier. Some clients that are already spending money, that's what you want to focus on that as the biggest key and it's specifically in in a traditional world because you can be radio, TV, newspaper, all day, everyday, online unfp that good doubt being, you know,
Speaker 4: 19:03 so miles. What do you think? I've been doing most of the talking. I'm gonna let you die down on this stuff here. Okay, well I'm fine. Diamond in the last time I said something when I was starting to sweat, talking too much. No, I think nick, I have a question for you as far as you know, I think a lot of people out there when they get started, they're trying to figure out what they're doing, but then they also want to get that first one. I think that first one is it builds momentum. That's how. I know you said you spent 10. We've had advice for people just starting out. What would your advice be to them to really find that balance of really diving in deep research as much as they can, but also getting that win as quickly as possible?
Speaker 5: 19:38 Yeah, absolutely, and I think this is a great question and the two things I would recommend, and I might catch some flack, there might be some people's and gurus out there who would disagree with me on this, but I think that, you know, coming from the clickfunnels community, Russell Brunson, I think it's important. Run a trial, get results immediately, do it, do it cheap and get results. Go find somebody, family, friend within your network, offer them $500, whatever it might be, to connect you with business owners. Run a trial, guys like, I mean, get some results because it helps you in so many ways. One, it helps you get results for the client. It helps you build confidence in your sales process and it can help you sell, right? And you want to get testimonial videos. One of the most important things we can have, the 2018 is testimonial videos to help us sell our stuff.
Speaker 5: 20:19 So I immediately reached out to friends, family, whoever you've got in gold, get some results, like get results. Okay. You don't have to sell a $10,000 management fee up front with no results. Like that's hard. It's, I, I'll be honest, it's hard, you know. So go run a trial, do something like that. And then people overlook networking events and at what BNI is and chamber of commerce can do, you know, especially getting started now, it's not always good. I spent several months, it'd be an and lost a lot of money and didn't do anything. But with the right process, with the ability to generate, you know, to run trials, things like that. It can be huge. So utilize your family and friends at work and I think a lot of people are afraid of doing that because of the mlm model, because of multilevel marketing. They don't want to ask their friends, but you've got to remember that we, we don't, we're never gonna make money unless we actually bring an Roi to our client. So we should probably go all in on that. Right? You know, we should probably bet on ourselves, you know, if we're going to sell marketing, hopefully we can make our clients money, you know, so p, I people overlook that. So networking and then family and friends. The two biggest things that immediately you can get started with
Speaker 2: 21:27 fantastic women. Take it to the next level and that is, you've talked about this opportunity where you went zero to seven figures in 10 months and now you basically 10 x in ideally within the next 20 to 24 months. So what are you and what are other businesses who are already at seven figures? How do they get to eight?
Speaker 5: 21:44 Yeah, that's a great question. Systems and processes. It is the one thing that I completely overlook. I'm a sales guy on the type of guy who wants to go fast and break shit and sell things really, really hard. And I actually broke our agency at one point, like literally I sold 35 clients over a two month period. To give you an example, we did $275,000 revenue in one month. Two months later we did 100,000 because we lost 60 clients in $175,000 a month because our operations, our systems, our processes were not in place. So the only thing I'm focused on right now because I'm better sales process that you know I can sell stuff for sure all day long is becoming a business operator, a business owner, somebody who can help the people in front of me and my employees. I've got 18 employees now do what they're supposed to do because that is by far my biggest headache.
Speaker 5: 22:36 And then on top of that, it is this, this concept of continually dialing in your x factor, what makes you different and how do you make it so that when you bring a client on, they cannot leave you if they leave you, their business is going to just fall out. So to give you an example of that, so we run ads, we built funnels, we do email marketing lots, but we started a call for it recently in order to schedule appointments and get people in the door. So we can take that off our clients' hands. That right there, that's our x factor, you know, and we've got some hiccups along the way, but that's what we're really working towards and it's gonna make it so that if the client wants to leave us, all new patients are going to stop. They're done. We own everything. We own the funnels, we own the ad accounts, we own everything. So continually dialing that teeth in and you see that in big businesses all across the world. You know, apple is a perfect example. You know, if I wanted to switch from an iphone to an Android, I lose all my contacts. I lose so much stuff, you know. So that's really the biggest operator and then continually being more valuable to your client
Speaker 2: 23:37 man. Value bombs left and right. Okay. Real quick, I'm going to. I'm reading this book right now. It's called play bigger. You haven't read it. You got to get this one.
Speaker 5: 23:47 I have not read it. I'll pick it up right now.
Speaker 4: 23:50 Honestly, it's, it's all about becoming a category king. It's been a game changer for me. I honestly, it is the best book I've ever read, uh, especially for where we are right now. Who is the author on that play bigger? The book is play bigger and the, there's four different authors a l ramp, Ramadan, Dave Peterson, Christopher lochhead and Kevin Maney.
Speaker 5: 24:14 Okay, perfect. Yep. I'm going to get it right now. And one thing on books, Jessica W, we bring that up and you guys saw that I had two books literally with you right now. The more you learn, the more you earn. Okay. Do not use an excuse to not take action, but you must study constantly. One of the biggest things that I feel has been one of the biggest reasons why we've been able to get to kind of explode on the scene is I'm obsessive about getting better. I'm obsessing about learning. I read 100, a hundred books a year in and listened to hours and hours, dozens, hundreds of hours of training and continually getting better. And I've spent over a $100,000 out of my own pocket out of my own pocket and the last 18 months on mentorship and training courses. It is so important. The Roi you get on that is just indescribable and so many people think that learning ends once they're done with school or college or whatever and no wonder they don't actually have a big victory in life. Most people stay in the same spot. Go learn something. You can separate yourself from the field because most people are lazy. They really are.
Speaker 4: 25:16 I teach my kids. The only thing I ever cared about is that they love to learn. I don't care what they do, but you have to love to learn. Well, Nick, I know you've got a ton of things going on. You've been so valuable to us and having you here. Any parting words from you? Miles literally unreal, like I can't wait to this episode drops so I can listen to it a couple times because
Speaker 5: 25:33 just
Speaker 4: 25:34 value bombs, gold nuggets in hopefully a lot of people will listen to this and take it to heart like you know, net net worth is in the network. The more you learn, the more you earn and really immerse yourself into anything that you have a passion for that you want to turn into kind of a career or an lifestyle. So nick was awesome, man.
Speaker 5: 25:53 The only thing I want to leave with one more thing for anybody listening because I think everybody needs to hear this. This is not an easy journey. If we're literally trying to build a life of our own on our own terms as most of us here in the clickfunnels community do, it takes work. Okay? It's scary. It's scary to reach out to the business owner. It's scary to do certain things, but what scares me the most is working till I'm 65 years old and you know, maybe having a couple of years of my life while on my own terms. Right? That should scare you a hell of a lot more than reaching out to a business owner or starting your own business or are betting on yourself. Right? So I just want to give everyone a vote of confidence. You can do this. Anybody can do it. The people who are doing it are no better than you, they just are taking action that you're not willing to take, so get out there, take some action, bet on yourself, burned
Speaker 2: 26:44 the boats and make it happen. That's all I got. Well, one last thing is I know I'm going to get hammered and if I don't tell it right now, people are going to be asking how do I get a hold of nick? So if you want to get a hold of nick is going to be at seven figure crusader nation. This is the facebook page, so go to facebook, look up, look up seven figure crusader, spelled with a k, k, r, u, s a, d, e r, so seven figure crusader nation. You can hook up with all his value bombs. Just drop here. He's doing them out there as well. Any other places that they should reach out to you yet? Nah, man. That's the best place. We got a facebook group, super active. I'm dropping all kinds of free stuff because this is a passion for me. Like I mean there's too many people are unhappy with their lives. What they're currently doing, let's raise everybody up. There's no competition in my eyes. Everybody. There's so much business out there. Let's go help other businesses makes more money. Let's utilize like funnels. Let's build some agencies and let's live life on our own terms for once. Let's go against everything that society taught us to believe and let's make it happen. I love it. Thank you so much nick. Enjoy your time in Chicago. We'll talk real soon, but you're got it. Thanks guys.
Speaker 6: 27:47 Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few hundred thousand dollars so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, I only just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as at the you'd like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.
Dave Woodward reviews the importance of team building and breaks down how to efficiently design the right winning team. He refers to the latest superhero movies as a good comparison, and explains how every person has a particular set of skills he/she can use to flourish. What is your superpower? When building a team, it is important to distinguish roles according to personal strengths. He talks about the benefits of attracting the right people to your project who share the same passion and believe in your project/vision. Dave believes power-teams are created when individuals come together, share the same goal, and all contribute in areas they are most passionate about. Are you ready to build a team of superheroes?
Tips and Tricks for You and Your Business:
"First and foremost is you better be creating for yourself, your own power team. It's really super important that as you take a look at who you associate with, that you're attracting as many of the best people as you possibly can."
"The faster you can replace yourself, the quicker you're gonna be able to get to the next level, whatever that next level might be."
"The most important thing for you if you want to climb the corporate ladder fast is you've got to find your replacement. The problem most people have with finding the replacement is they feel like as soon as they replace themselves, they're going to no longer have a job."
Dave Woodward reviews the importance of team building, attracting the right people to your project and breaks down how to efficiently design the right winning team. He refers to the latest superhero movies as a good comparison and believes power-teams are created when individuals come together, share the same goal, and all contribute in areas they are most passionate about.
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward
Speaker 2: 00:17 back. Everyone. This is kind of a different podcast is a little bit of things in review. What I mean by that is recently there've been a lot of movies that have come out and they've all been based around superheroes and this ideas for our super powers, whether you're looking at the avengers or DC or marvel or whatever it might be. And I want to Kinda relate this to building your own team and I take him if you've seen any of the movies recently. Last year they had justice league, uh, recently we've had the avengers infinity war and one that came up just not too long ago was ant man and the wasp. And I know you guys would probably think I'm going totally crazy here as far as what in the world does this have to do with marketing? Well, it has absolutely everything to do with it and that's what I want to share with you when you're looking at building your team.
Speaker 2: 01:03 One of the things that comes across is what is everybody's super power? What is your superpower? What is your superpower? And the. I had the conversation the other day about Superhero Jealousy or superhero power jealousy, and it was kind of along the lines as far as ant man being frustrated with the wasp and the fact that you're stable flies you to do all these other crazy things, and he was like, why don't I have those powers that this just doesn't seem fair. And it's been an interesting thing is we've been looking here at kind of building a Dream Team with the internal agency here at click funnels. It's gotten to the point where I'm like, man, what is my. I'm almost hopeless that I find myself going. I think I've got a little, a superhero power, jealousy, envy going on. I mean you take a look at our team.
Speaker 2: 01:50 We've got Julie who is just absolutely insanely amazing at time management organization and writing. I mean, this girl can get done more than anyone else I've ever known as fast as possible and yet it's just this crazy quality and Karen is just this phenomenal copywriter. You take a look at. Steven has been crushing as far as offer creation and funnel building and jake has got these mad skills as far as graphics and Nick's been doing these crazy things, pulling everything together literally out of the blue with funnels. And then you take a look at Dana derricks and he's got this dream, 100, these crushing and then you've got James who's just amazing at assistant and, and automation and making things happen. And Jada has now taken her and found her new skillset as far as writing these crazy, crazy storytelling, uh, emails and I take a look at Brent and he's got this amazing ability to be present and, and just so carrying things and I'm saying they're going, gosh, what in the heck am I doing?
Speaker 2: 02:50 What is my problem? Why? What's my power? And it's been a kind of a fun conversation. Russell. I were there other day and I had this. I'm like, Geez, I feel like I've got superhero power envy and my only reason I'm bringing this up is twofold. First and foremost is you better be creating for yourself, your own power team. It's really super important that as you take a look at who you associate with, that you're. You're attracting as many of the best people as you possibly can. If you take a look at the the Justice League and how the Justice League was formed by bringing together. It wasn't just Batman. They brought in Superman and they bring it in wonder woman and Augmentin and all these people have their own different skillsets, but together they're so much better. I'll take a look. The vendors affinity towards same type of thing where you bringing in characters from all all over the world and galaxy and everything else, and my only reason I'm mentioning this is somehow I don't know all these characters as well as my kids do.
Speaker 2: 03:48 I mean, my son Parker seems to know every single person's backstory, their superhero powers and all this crazy stuff, but the one thing I do know, and that is when you're looking at assembling your own team, you really need to make sure that you focus and bring in other people's strengths that you find a way of. So often you want to think, well, I'm just going to find someone who can just do a little bit of what I do and, and duplicated. Realize you don't want them to just duplicate. You want them to literally whatever. You're not good at bringing that person in first. So stop doing the things that you don't like to do. Bring that person in who's great at it. I suck at swimming. So first thing I ran, I, if I needed that would be aquaman because I need that super hero power.
Speaker 2: 04:34 Um, I take a look at, uh, we've had the opportunity here in the last year, every fall I can live with creating different, a comic books and it's been fun kind of pulling together our different vendors, types of characters and things. As I take a look at a click funnels, a vendors group, it's we look at some of our affiliates and I remember taking a look at some of our very first affiliates who are our top affiliates and the way they were doing it, a semen. It was the very first one who really just crushed it because he has this amazing ability to be what he was first when it came to really getting out there with in the blogging community about a comparison between clickfunnels and that time, lucky pages, and so because of that, he was one of our top affiliates, but since then we've had four or five others go on to surpass him with their own superhero powers and I think it's important that you take a look when you're trying to assemble your own team.
Speaker 2: 05:32 Find out who's great at things. It's one that you don't like to do or other things that you may not be as strong APP and don't be afraid to feel that by giving them control over that or the ability to do that, that you're any weaker and accomplishing that. One of the fun things we did on this last comment as we brought together the two comma club x coaches, uh, the, one of my favorite lines obviously came from, I think it was even justice league, where, you know, Batman's being questioned as far as, well, what's your superhero power? And Russell was so excited on this one. Basically say, well, I'm rich. And that happened to be a superpower that's got. Russell's got a million other superpowers. But that was kind of a fun one that we were talking about was just this idea that every single person has their own superhero power.
Speaker 2: 06:18 And I think the problem I've seen in an organization, and you start bringing together all these amazing people, all of a sudden you start thinking, Gosh, I'm, I'm not that great are, I'm not as good as some of these other people. And you start comparing yourself to others. Realize one of the best abilities anyone can have is the ability to bring other superheroes together. And as you have that capacity to bring other superheroes together and allow them to excel and really accomplish even greater things. That is probably one of the strongest superhero powers that you could ever have, is the ability to assemble other superheroes, so as you're looking at building your team, make sure that one of the skillsets that you get very good at is identifying who's better or who can do things in a way that's more effective than you and attract them.
Speaker 2: 07:07 Find ways of attracting them to your project, to your mission, to your passion. It's one of the things that Russell is amazing. That is the ability to attract quality people. The other thing is identify what is your superhero power? What are you really good at? And doubled down on that. Immerse yourself in finding ways of making that skill set even bigger and better and stronger so that you literally control and dominate that whole superhero power. So I know this is kind of a different podcast interview. I was a topic we had literally because of a movie that came out the other day, but I was. I've seen this in our facebook group. I've seen, as I've talked to others, we're all of a sudden as they start bringing something that their team, they start feeling like they're just not as good and all of a sudden it's this weird superhero power envy or jealousy thing that comes up and I just wanted to make sure you guys understand the importance of realizing the most critical piece is the ability to assemble the team.
Speaker 2: 08:07 So bringing that team together, find out who they are. Double down on that and understand as a business owner, one of your most important things is to be able to replace yourself. I remember years ago and one of the very first advisor, the only job I really ever had when I was working for someone was in a large corporate insurance agency model where we were. We had literally thousands of agents across the country and it was fascinating to me as I was, you know, looking at different things, going up the career ladder and everything else. The Guy, my boss at that time, he said, you know Dave, the most important thing for you if you want to climb the corporate ladder fast is you've got to find your replacement, and he says, the problem most people have with finding the replacement is they feel like as soon as they replace themselves, they're going to no longer have a job.
Speaker 2: 08:56 He says it's totally the opposite. He says, the faster you can replace yourself, the quicker you're gonna be able to get to the next level, whatever that next level might be. For you and I, my kids were out at a Tony Robbins event this last weekend that a upw and I've seen the same thing. It reminded me of a conversation that you know Tony had had with people years ago and someone basically said to Tony, you know, next year I'm going to be just where you at next year. I'm going to be exactly where you are, and he goes, great, fantastic. I think you should be just realized by the time you get to where I am, I will be 10 steps further ahead than you and realize that you're never going to be in a situation of of basically not having a skillset that isn't marketable or of not being able to get to that next level, so work on your own superhero power for getting, being jealous of others, and assemble your own avengers team. Have an amazing day and we'll talk to you soon.
Speaker 3: 09:54 Everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others? Rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get that next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if there's people you like me to interview, more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.