ClickFunnels Radio

Welcome to ClickFunnels Radio! On this podcast you will get actionable advice, incredible insights, and the best kept secrets from some of the biggest names in the industry. Your host, Dave Woodward takes you behind the scenes of ClickFunnels, one of the fastest growing internet marketing software companies in the world. You will listen as entrepreneurs “pull back the curtain” on their businesses to reveal what is working and not working for them (all in less than 30 minutes). Whether you are new to marketing, or have been doing it for years, their secrets will quickly help you become more successful.
RSS Feed Subscribe in Apple Podcasts
ClickFunnels Radio






All Episodes
Now displaying: Category: FunnelHacker Radio
Feb 19, 2019

Why Dave Decided to talk to Tim Francis:

For entrepreneurs, time is often one of the most valuable things you have. The more time you have the more money you are able to make, and Tim is here to help you get more of both. Tim asserts that he is able to charge $1,000/hour because he learned how to delegate his time with an assistant and then make better use of the time and money he bought back. Listen in for helpful tips on who you should hire and when you should as well.

Tips and Tricks for You and Your Business:

(1:41) Do You Know Tim’s 3 Tips for Hiring Assistants?

(5:23) Tim charges $1,000/hour because he hired an assistant, it’s not the other way around

(7:38) This is When HIRING an Assistant Starts to Help You Make More Money

(10:16) Dave Had His Assistant Free Up His Time Through Email

(13:08) Being the Surgeon in the Room for Your Business

(18:16) You Are In Fact Worth It, Invest In Your Business So it Will Work For You

(20:26) Tim Has Had to Master Delegations, Let Him Tell You

(22:59) Tim had to teach what’s known as a “Hiring Funnel”

Quotable Moments:

(4:52) “One of the biggest problems we find is that you end up doing things that are not worth your time now or most importantly it prevents you from getting closer to where your biggest ROI is.”

(8:36) “I generated so much extra time and money that I could actually afford to take higher level classes which then allowed to charge more for my services.”

(17:04) “The amount that you can decline that 80-20 curve and spend your time in the top 10% of highest value activities happens real quick and it’s very exciting.”

(22:52) “One of the biggest blind spots that entrepreneurs have is around opportunity-cost.”

Other Tidbits:

Hire within your timezone, it’s worth the penny pinching.

Use a “Hiring Funnel”

Important Episode Links:


Speaker 1: 00:00 Hey everybody, welcome back to funnelhacker radio. This is going to be a lot of fun today. Uh, this is a topic that's super near and dear to my heart and I wanted to bring on Tim Francis to introduce kind of how this is all gonna work. So first and foremost, the May introduce you to our friend Mr Tim Francis. Good day. Great to be here. Thanks for having me Dave. So one thing I'm really excited about is helping people understand the importance of scaling and how to grow and build their businesses, especially as a solopreneur or a small small to middle sized business. One of the things we find is that people get so hung up on trying to figure out exactly what to do and how to do it and they, they spend too much time on the how instead of. The one thing that you could find out about tim is Tim, a company called great and whole focus behind his business is helping people actually hire their own virtual assistant.

Speaker 1: 00:49 And most importantly though to make sure that virtual assistant is here in North America. A couple different things that we're going to talk about as far as how and why, but to give you a little background, timps hired over 200 assistants and first clients and things and really what I want to make sure you guys understand is this whole idea as far as who, not how I'm going to go through that and just a few minutes, but again, want to allow him to say a few words here. Introduce himself. Anything I did not mention that you want to add, Tim, but by all means, please speak to our audience and let him know. Yes,

Speaker 2: 01:18 thanks for having me. So for a. So the very first thing is I have three super quick tips that will help anyone when it comes to delegating. A number one is don't write everything out. Instead use something like [inaudible], which is a great tool to be able to capture desktop and share a link. Secondly is a don't use email to communicate with your internal team. Huge productivity killer. Instead, using a communication tool like slack, I actually don't like slack. In fact, I despise slack. I prefer a convo. And thirdly is everyone asks me, hey tim, you know, you've hired around the world, including in North America, what's the best value and what should I paint assistant? And so hands down, the best value I've found around the world is to hire an assistant in a similar or same time zone, similar same culture and same first language.

Speaker 2: 02:09 So if you're in the United States or Canada, hire somebody from the United States or Canada, if you're in Australia, New Zealand, hire someone in Australia, New Zealand and 17 to 20 US dollars an hour. It gets the job done. We've, we've found former project managers from Coca Cola, a former administrator who took care of all the private jet travel for Merrill Lynch Executives, uh, my own assistant as a former legal, as a paralegal at a busy law firm in Indiana and get, you can get that caliber talent for, for 17 to $20 an hour if you're willing to allow them to work from home. So

Speaker 1: 02:42 that's, uh, that's, that's like three quick tips, quick strategies that even if someone, if their iphone died and they stopped hearing this podcast because the Internet broke down, you got value in the first one, hundred and 20 seconds. How about that? I love it. That's exactly the kind of stuff I liked providing to our audience. So I want to of help you guys understand this is probably to come out right close to funnel hacking live or right after funnel hacking live. What are the main topics Russell's going to be spending a whole bunch of time talking about onstage is this concept of stop worrying about how to do stuff and focus more on the WHO. Uh, I'm going to do a special podcast after this in more detail about who, not how, but I want to give you guys just a few couple things here to understand.

Speaker 1: 03:24 The biggest problem and the biggest hurdle that most of us have is, especially when we first get going, is we always try to figure it out. I just need to figure out how to do this. I don't, I can't afford to hire someone else. I can't afford to do this. I've got to figure it all out on my own, and I think one of the biggest problems people run up against is this whole idea that too often people are trying to trade their money for dollars and I'm sorry their money for time. In other words, unfortunately too many people, they're not willing to to realize how valuable your time truly is and I want to make sure as you guys are listening to this, to understand your time is the only commodity you cannot get back. You will have money that comes in money that goes, realized the most important thing for you.

Speaker 1: 04:06 I can say for myself, the very first hire I ever made was an assistant, and from that that literally is what blew my business. Help my business to grow and explode all because I was able to focus on the things I was good at and I know it's hard. It might be painful to people going, gosh, 17, 20 bucks an hour. Oh my gosh, you know, that's, you know, 20 hours a week, it's 400 bucks a week at 600 a month. I get that, I know those numbers. I've been there. I can tell you that is by far the greatest investment you will ever make because one of the biggest problems we find is you ended up doing things that are just not worth your time now or most importantly is it prevents you from getting to where your biggest roi is. A, I'm going to come back and talk more about that in a few minutes, but tim, I want to kind of bounce back over to you.

Speaker 1: 04:50 So tell me as you start looking at it at hiring assistants, your system's a little different. So what are some of the tips you think of when a person wants to reach out and hire an assistant, what should they be looking for? A level that. So to touch on something you said a little bit earlier, certainly it's overwhelming to think about 20 bucks an hour times 20 hours a week or something like that. These days when I do private consulting, I charge a thousand dollars an hour and I get hired regularly at that rate and people will say, Oh tim, you know, you've, you know, you have an assistant because you charge a thousand dollars an hour and actually the truth is the exact opposite. I charge a thousand dollars an hour today because I got an assistant back when I was charging $40 an hour as a marketing consultant, managing adwords accounts and taking care of landing pages and making lead magnets and all that stuff. Right? And so there's this thing called the positive profit loop and, and so like the very first three things I ever delegated to Sarah and she worked for me for just five hours a week for just 15 bucks an hour. This is five and a half years ago. So the wages have gone up a little bit in the last half,

Speaker 2: 05:58 but that was all I could afford and I'll tell you like I was terrified I couldn't afford it. Right. I didn't know what to delegate first and I was. And I was afraid to release control. That's actually the number one frustration or challenge that entrepreneurs have with delegating and getting great assistant is releasing control. So, so I just, I said, what is the smallest, simplest thing I could get off my plate that's taking up my time and it was these three things. It was invoicing clients, it was uploading podcast episodes and uploading blog posts and Sarah took those three things off my plate and I got like three or four hours of my life back because she was a little slower than me. I'll take her five hours to do it. Took me three. That's okay. And with those three hours I then went to my current marketing clients and I said, okay, I've been doing adwords for you.

Speaker 2: 06:46 I know that if we have a custom landing page that the optin rates gonna go up, would you be cool if I took three hours? I built you a custom landing page. My rate is $40 an hour. So for you know what? One hundred 80 bucks right is around 200 bucks is what I'm going to charge you instead. Tim, you're a great guy. He'd been doing great work for us. You're effective. We'll go for it. You know, here's 200 bucks. Now what did I do? Those 200 bucks, I did not go and buy some new shoes. Instead I turned around and I gave it to Sarah, right? And at 15 bucks an hour now she was going from five hours a week to like seven hours a week for a few weeks in a row. And guess what I did with that extra time that I had is I went back to my current clients and said, hey, you know, we did.

Speaker 2:                              07:28                           We're doing adwords. Now we've got that landing page thing on that landing page. If we set up a lead magnet, it's this pdf thing that I can create top seven tips kind of thing. Um, I really think we get a lot more options and it'd probably take me about 20 hours to create the content and put in a pdf form and set it all up. And at $40 an hour, that's like 800 bucks are you in? And they'll go a team. You're a great guy, you've been super effective. Let's give it a shot. So I took the $800 and guess what I did with Dave? I did not go to Disneyland. Okay. I gave it to Sarah and so Sarah was now working for me not seven hours a week. It was now like 11 hours a week and so then from there with what did I do at that time, I just kept following them and I'll fast forward the story here so that we can get through this quickly.

Speaker 2:                              08:13                           Basically I generated so much extra time and money that I could now afford to go take higher level classes, which then allowed me to charge more for my services. So now I went from $40 an hour to 50 to $100 an hour and as I had more and more time and money from increase in my rates and hiring Sarah more and more, I can now afford to go to higher level masterminds and events. And so then I always remember I went to Perry. Marshall had a two day event in Chicago where he brought Richard Caution and the guy who wrote the 80 slash 20 principle and as a Canadian a, it costs more because the Canadian dollar was weak and so I ended up spending 10 grand for two days and I could. That was on the

Speaker 1:                              08:56                           absolute edge of what I could and I own a house and I got to pay a mortgage and like I got responsibilities, right, and I just knew that if I went to the ruins, we loaded with people that would be candidates to potentially be my next client and no kidding, there's someone I met there who introduced me to someone else and that someone else hired me for 10 grand a month for three months. So I was able to put 10 grand into the event and I got 30 grand out and that was just the next step. And ever since then it's just been falling out. Positive profit loop of reinvesting, reinvesting, and it all started with the very, very humble act of delegating, invoicing, uploading a podcast and uploading blog posts. And that's that. I love it. I honestly, my bypass is pretty similar to yours as well at a podcasts has been a huge, just takes time and so I system handles all of that kind of stuff.

Speaker 1:                              09:52                           One of the things for me actually that was probably the best thing I ever had or do and that was to take care of my email. Things that you struggle with all the time. My Gosh Dave, those are personal. I'm like, listen, I might. Email gets just blown up and at first I was really leery because of my position with the company. Everything else. I'm like, I've got to make sure that what she's saying is the right thing and it's coming across, right. I literally a part of the reason was I was trying to buy back time and then you're gonna hear me say this over and over again. There is the only thing that matters when you start making money. The very first investment you need to do is buy back your time. And I've done the same thing at my home as far as having some, uh, clean the house, take care of the yard, work, all that kind of stuff.

Speaker 1:                              10:33                           You have to buy back your time. It frees up your mind and allows you to think more. And so for me, what I had the opportunity of doing with Chrissy, she's my sister, has the most amazing person in the world. I just love her to death. She's just helped me so much as far as even scaling my business here at Click funnels and that is uh, I, I need to get out of the office more. And I just had to clear my head because of all the stuff was going on. So I literally, I go on a walk every morning and she was literally just read through my emails and we record the call and I would just say, okay, I need you to say this and just verbatim almost word for word what I wanted. And she would respond. So it allowed me to clear my head, get some exercise.

Speaker 1:                              11:12                           And at first it took a lot longer and you know, it was maybe 30, 40 minutes. We're down now to now, she's gotten to the point where she knows those emails that matter, those that don't, she can sort through it real quick. And then she goes, you know, Dave, I've got questions on these I need you. And I will literally dictate exactly how I would be saying it. So it's coming from me and my voice to, to clients and prospects. But most importantly, it's freed up so much of my time. Uh, I literally, I look at my email twice a day and the only, she set up two different categories as far as dave respond and Dave priority to respond. That was the only two things I look at. I don't pay any attention to the rest of my inbox. And there's nothing that has freed up my mind so much and I don't have to go into my.

Speaker 1:                              11:54                           I know it's being taken care of because I get, I literally get hundreds and hundreds of emails every single day. Do that extremely well. I've got another assistant who manages all my social media type of staff and she takes care of all that kind of things, so realize there are so many things that you need to. You need to spend time going out and buying your time back. It allow you. Again, I loved him, what you said and that is you basically took that time and then got additional skills. You got additional education. You went to different masterminds. Realize that that's the type of stuff that a great assistant is able to do for you and I want to make sure that you guys are listening here. I'm hoping anybody's listening to this. The very first investment you will make in yourself is an assistant, and again, like you said, whether it's for five hours a week, I don't care those five hours, that's your little buying back five hours of time. It's 100 bucks. Everybody can afford 100 bucks and I just think it's an absolute necessity.

Speaker 2:                              12:50                           I really want everyone to be the surgeon in the room of their business and so this is like a copyrighted concept. They talked, but all the time when people hear me speak, um, and uh, and so the surgeon in the room really focuses on only three things and it's exact same thing. Three things that I hope every entrepreneur can focus on more and more, and what that is, is strategy, high level skill and high level access. So I'm going to tell you a real cool story. It was a three or four weeks ago there. I was here, I mean here in Austin, Texas. And I'm getting on a plane that Sarah, she booked a flight for me to go speak at an event in Denver. So off I go, I land in Denver. I check in at the hotel that Sarah found for me that met all my specific criteria.

Speaker 2:                              13:34                           I was very happy to be as very comfortable. So I check in there, go to bed, wake up in the morning. And uh, I look at my prep notes for the day, for the speech I'm going to go and give. And it listed who owns the mastermind, how many people are going to be there, what's the profile of the people there? Am I allowed to ask for a call to action to book a sales meeting with us for those that might be interesting getting a great assistant or not? Um, it's got all the prep information, so I'm going to roll up to the front, front of the stage and right then and there I'm going to know everything. I mean, I know everyone's names. I'm going to look like I'm everyone's best friend because I'm so prepared. Right. Then all the like real sexy stuff, like their clicker remote clicker, their laptop or my laptop, like all the tech stuff.

Speaker 2:                              14:15                           Like that was awesome. The prep notes too. So I jumping in an uber, I arrive at the location. Sure enough, it's a great presentation. Great Group of people, awesome host. Some of them are interested in doing business. We changed them. Information. Sarah takes care of coordinating them, getting into my calendar for sales meetings. I go back to the airport, get on a plane that Sarah Book for me. I fly back to Austin, land at 5:45, arrive at my apartment, downtown Austin at 6:15. And guess what? In my apartment there was a dozen people because I had a dinner party that night. I was literally the last person to arrive at my own dinner party at my own apartment. And so 4:00 that day our host desk was booked by my assistant Sarah to come and flip the space. So Polish the silverware, use the laser level to straighten all the pictures on the wall, you know, like every detail.

Speaker 2:                              15:06                           Um, at uh, at the next hour after that, the host cleaner came. And this is like while I'm in the air flying back, all this machinery is happening. So that basically at 6:00 when all our hosts or guests arrived, everything's already set. And I showed up and, and, and all of that. What is my Ra strategy? High level access, high level skill. So the strategy was I want to have dinner parties, I want it to be these kinds of people. What's the high level access? I texted these high level people to say, hey, come on down, right? Like you and I met because of David Gonzalez. So like texting a guy like that guy to come and have dinner with us, right. And then, and then for me to shake hands, like my assistant can't be Tim Francis to shake people's hands in network, but I can. And so that's inappropriate activity.

Speaker 2:                              15:47                           So. So there I am shaking hands and having a glass of champagne on the balcony. I'm on the 15th floor overlooking the lake downtown. It's beautiful and it really wraps up at 10:30 at night. Then after that I go to bed, I wake up the next morning I go back to the airport, get on a flight that Sara booked for me. I'm going to New York City. I get to the airbnb that she booked for me. I open up, no kidding Dave, check, check this out. I open up the fridge and the groceries I want are already in the fridge, right? Because I want to have a healthy smoothie every single morning. Right. And and while I'm in the air to New York, I guess, guess what's happening back in my apartment is that same host as is back in my apartment, resetting the space so that when I returned from New York City, it's going to be ready for you to work again and do meetings and whatnot. So high level skill, high level access and strategy. Those are the three things for an entrepreneur focus on and if you don't have an assistant you can't, you can't just offload everything all at once. However, I'm telling you, give it like, you know, a few months of working with an assistant and just getting the next piece off your plate and the amount that you get declined that 80 20 curve and spend your time in the top 10 percent of highest value activities. It happens real quick and it's very, very exciting.

Speaker 1:                              16:56                           Oh No, I totally, I love that you're making reference to, to Perry Marshall. I remember one of the things to listen to the same course you actually went to as far as the mastermind there with him and it was really the 20 percent of the 20 percent. Yeah, that's really where you need to spend most of your time and everyone talks about, you know, president principal as far as 80 slash 20. The real key is it's not just the 20 percent, it's 20 percent of that 20 percent other words really taught the four percent. That's where your greatest Roi is in your life, in every, every area of your life. Whether it's your relationships, your finances, your health, your fitness, your money, whatever it might be, and to try to get there. You can't get there by yourself. Everybody has to have a team. And it was funny. I was listened to podcasts from Rachel Hollis a while back and she was talking about how frustrated she is with those people who go on on shows and say they basically. They did it all themselves and she's like, listen, you can't do it all yourself. There's no all themselves.

Speaker 2:                              17:50                           She goes, let me tell you all the different people who are involved in in running our business, and I think that's the part I want to make sure. Those of us who are listening to this right now realize, first of all, that you're worth it. There's nothing I run across all these solar printers. Just feel like, ah, I just, I'm not that point yet. I, I, I'm not worthy enough to have an assistant. I don't know how you ever got that in your head, but if you think that way, get rid of it. I remember my wife struggled with that at first when we got our first housekeeper 17 years ago, she was like, oh, I shouldn't be taking care of this. I'm like, no, that's not your best use of your time. Spend time with the kids. You don't need to be cleaning the house.

Speaker 2:                              18:22                           So I think I love your idea as far as the whole surgeon approach to life and I think it expands beyond just your business. I would take a look at everything else in your life you mentioned as far as groceries and all these things. I would really hope those guys who are listening right now, I hope as soon as you get off your this call, this podcast, wherever you're at, the very first thing you do is get an assistant. And Tim, I know you've got a bunch of tools and resources you were talking to me about before we started. How do they, what are some of the tools, resources, how do they get them? Where do they go? Yeah, great. Assistant Dot com, forward slash toolbox. So it's great, forward slash toolbox and there's a few different pdfs there and I think most if not all of it is actually no option.

Speaker 2:                              19:03                           Like it's, it's like I'm like I just really want to help. So one of the tools there is called, it's a pdf, it's 104 tasks you can delegate. And so I asked my assistant Sarah to look at the first hundred tasks she ever took off my plate and just to make a list. I think she came up with like 75 or 80 and then I added in the other and I'm so. And a lot of them actually are from my business when it was, when I had a digital marketing company, so someone's listening to click funnels. This could be a perfect opportunity to go go really? I could never log into infusionsoft or convert kit or whatever again, like or, or only once a month or something like that. I never have to deal with webinar jam or go to meeting or anything like that.

Speaker 2:                              19:42                           Like I mean there's a huge inventory of tasks that can be delegated and I think it's really inspiring when you go, wow, I can delegate all of this. So that's their greatest forward slash toolbox as a few other tools there. One, which is again, something that I invented and I've now copyrighted and trademarked and all the rest is the tool called three 60 delegation. When when we get started as entrepreneurs, we oftentimes have to be very good at sales, marketing and product development or coming up with a product or delivering a service or whatever it is. And, and what's not included in that core set of competencies is management, leadership, delegation. And so it's very, very common for someone to get up to a couple hundred thousand dollars in sales and, and then they don't realize that there's a difference between management by delegation versus management by abdication, right? Management by abdication happens when you say, well, I'm only doing the top 20 percent screw everything else.

Speaker 2:                              20:38                           I'm Outta here, right? You know, and, and, and, uh, an upgraded but still ineffective version of that is saying I'm going to do the top 20 percent in the bottom 80 percent. I'm going to make my system do it. I'm going to hire someone and we put it on facebook. Who knows, someone who can be my assistant. I'm just gonna throw it all at them. That is also a train wreck waiting to happen. There's actually an art and a science and a new skillset that as soon as you start managing an assistant and having an assistant, it's like we should probably have a weekly meeting with them to make sure that we're on the same page when we delegate. We really want to make sure that we use this tool called three 60 delegation and it's right there in the toolbox. I'm not being distracted.

Speaker 2:                              21:16                           I want you to. I'm actually looking at the toolbox right now as you're talking and so, so yeah. Good. No, I think it's, I'm actually going through as far as, you know, death by a thousand paper cuts and uh, I think it's a, you know, some of the major crippling cost that people have and the ping pong of changeover, which is one of the main things I've seen happen a million times as far as. Anyways, keep going. I didn't mean to. I'm just, I'm impressed with what you have here. Well, thank you. Yeah, I love your enthusiasm. Anyone who's enthusiastic about being a great coach and leader. I'm, I'm, I'm down with that. So, so three 60 delegation just to give you a very quick taste. Instead of saying take over my click funnels account or set up my landing pages or whatever. It's actually pausing and saying, what is the vision of what I want done by when and what is a sample of success look like?

Speaker 2:                              22:02                           What are the resources required sign-ins? Is there any training required? Is there any authority or some, you know, money that's required. And then the third section in a proper delegation is what's called definition of done and definition of done is helping someone understand what does success actually look like. So now to like to give you a sense when you do a proper job of getting a great assistant and you do a proper job of delegating to them, oftentimes we think, hey, I get my time back. That's really cool. I get to do less of what I hate. I get to do more of what I love. And that's all great. I just want to point out like one of the biggest blind spots I think entrepreneurs have is around opportunity cost. So I'll tell you a story about someone who came through our program, his name is Jenny and uh, and he had an online course and he has an online course and you know, for six years he had a new course he wanted to release, but he could never get around to releasing it because he was so stuck in the bottom 80 percent of his business.

Speaker 2:                              22:58                           And he heard me give a live 45 minute presentation on how to get a great assistant. And I explained that pretty much one of the worst ways they were getting system as they go on facebook and say, Hey, who's got a brother in law, sister in law or something like that. The success rate is got to be somewhere north of 20 percent and 40 percent success rate. Right? And, and, uh, and so I explained, here's what a hiring funnel looks like, just like there's a marketing funnel. There's a same idea in hiring as a hiring funnel. And we're actually looking at 50 to 100 candidates to come with, with one winning assistant. And we're spending like 50 to 100 hours to find one winning assistant. So that's a vastly more thorough process in a search. Then just going on facebook and saying who's looking for a few hours?

Speaker 2:                              23:43                           Right. And Jimmy saw how much work it goes into getting a great assistant knew not for me, I'm just going to skip that. I'm just gonna go on facebook. So he did that and you got someone in six weeks later it all flamed out and he got frustrated, went back and he did what most entrepreneurs cross their arms are just going to do it myself. Right. So for six months you continue to suffer and he came back to us after six months and said, you know what? Everything you said not to do, I did it. Everything you said was gonna happen, happened. I'm now ready and serious about getting a great assistant that's going to be like a right hand person for me. And we're going to evolve this business kind of once and for all. So it took about six months. Not, not. I mean, we can usually get an assistant for someone in 30 days, which is really exciting, and then that process of just doing what we're talking about here, three 63 60 delegation being the surgeon in the room, all the rest took them about six months to get all that off his plate and guess what, Dave, if freedom, but enough time and energy for him to launch that course.

Speaker 2:                              24:43                           And after that, that new course generated a quarter million dollars in new revenue for him. Very, very high margin. So what was the cost of not getting an assistant? Was it, you know, that he was frustrated. He was the real costs that he couldn't do a little bit of like the stuff you love. Yeah, that's all in there, but actually there was a quarter million dollars waiting for him every single quarter for six years. And only once you've got an assistant and got himself out of the bottom 80 percent was he free to go actually pull the trigger and make that happen.

Speaker 1:                              25:16                           I love it. What did I get? I appreciate your time. Most importantly, really share with people how to actually get an assistant where to go, so if they want to find out more from you, what's the best way of reaching out to you?

Speaker 2:                              25:26                           Head over to our website, greatest We got tons of testimonials from lots of clients who've had great success. If you can just see their success stories, see my effect it, see if there's anyone from your industry that you recognize or anything like that. Um, grabbed the toolbox which is greatest isn't dotcom forward slash toolbox. And if someone wants to set up a 35 to 55 minute consultation of bus to see if they'd be a good fit for our program, we're happy to do that as well. And there's just a button right there to book an appointment.

Speaker 1:                              25:53                           Awesome. Well, Tim, thanks again for your time. Highly recommend anybody who's listening to this. The very first hire you must make is a great assistance. So please, please make sure you have an assistant and if they're not doing everything that you want them to do, take a slash toolbox will give you a ton of other ideas of different ways that you can actually have. What are the things you can get off your plate, how to delegate A. I'm just such a huge, huge believer in this, and again, I want to make sure that Tim came on to help you guys understand the importance of focus again on who and not how. Let someone else take care of this. There's people actually love doing this stuff that you don't want to do in your life, the things that you don't enjoy, people actually do with love. We paid for doing that, so please take the time, make the time and go out and find yourself a great assistant. Kim, thanks again and we'll talk to you soon. Thank you.

Feb 14, 2019

Why Dave Decided to talk to Stacey and Paul Martino:

Yes it’s that time of the year again, a day where most people simply eat chocolates and pretending to be in love. BUT YOU’RE NOT “MOST PEOPLE” ARE YOU?!? NO. This is a culture of FunnelHackers and trailblazers and today we’re restoring love back to what it was meant to be, everlasting and simply fun. Stacey and Paul Martino are here to teach you just how we’ve been conditioned to fail in relationships. Listen in and take note on how both Masculine and Feminine Power are essential to your relationships, even the ones outside your love life.

Tips and Tricks for You and Your Business:

(2:30) Changing Relationships Back to the Natural Model

(5:04) You need to understand the triggers of a man vs a woman

(9:32) Men work off of direct communication, women work off of applied communication

(11:14) How Communication Issues Are Resolved Through Understanding the Human Wiring

(12:52) Why Do Relationships Now Naturally Fade? They Don’t Work With the Natural Model

(14:50) Do You Know the 8-Step System Stacey and Paul Trademarked?

(15:42) One of these 8 Steps is SYNERGY AKA Rock Star Alignment

(16:28) Does Your Intention Match Your Attention?

(18:38) Why Competition For Attention Does Not Belong in Natural Relationships

(22:56) We All Need to Understand “Masculine Presence” In Work and Personal Relationships

(26:21) Women’s Power Is Not Found In Becoming More Masculine

(32:06) Sydney and Paul LOVE Using Russell’s Perfect Webinar

Quotable Moments:

(3:00) “We’ve all been conditioned to believe that passion should fade and that relationships should turn down and become dull and unfulfilling. Which is so not true and is really just a direct result of what we’ve never known.”

(8:48) “We are unknowingly causing ‘curfuffles’ and triggering each other just because we don’t understand and appreciate how the opposite is wired.”

(15:10) “Show up differently to shift yourself so your partner experiences a shift to without having to to any ‘couples work’ because that couples work doesn’t work.”

(19:38) “We are SO not counselors, we are not; but we are solution providers. There seems to be no relationship problem we cannot solve.”

Other Tidbits:

Relationships, especially marriage, are a skill that most people haven’t quite mastered yet.

Do you understand and know the triggers of your lover?

You must live from your priorities.

Important Episode Links:


Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward.

Speaker 2: 00:17 Everyone. Welcome back to funnel hacker radio. I am so excited today if we do this thing right, you're actually getting this on Valentine's Day. Hopefully that sowed. This is set up and if you do, I want to make sure, no matter when you get this, you have the opportunity of meetings and my dear friend Stacy Palmer. Tito, welcome to the show. This is so much on, but don't you guys don't know who they are. These two magical couple has been had this crazy opportunity of, and I think it's so. First of all, you have to understand these are. This is a couple who's got a such a huge strong passion and a love for helping serve other couples and I think especially on Valentine's Day, I'm hoping this comes across in the way that I hope that it does. They've had a company called relationship development data work, but the coolest part for me is they've literally saved thousands of marriages around the world.

Speaker 2: 01:07 Now that's real cool, but I'm sure there's other people who've worked at relationships space. You can say that, but the coolest part for me is they do this by working only with one spouse and that is like the most amazing thing in the world to. I'm like you always hear about this whole idea of couples counseling stuff and they're going to debunk the whole myth why that doesn't work, but most importantly, help you guys understand the importance and the value that one person and how one person literally can change everything. So aside from the fact there are two Comma Club award winners as part of our inner circle, part of just dear friends. By the time you're hearing this, we will have just completed our Russell speaking on [inaudible] station. Will have come across the stage. We will spend our time out in the Bahamas together. And with all that said, I just want to welcome you and just say, I'm so grateful that you're here. Most important. Cause I know that you're going to provide to this audience, so thank you. You're so welcome and thank you to be able to help anybody that wouldn't benefit from doing that. Everybody deserves these answers. I love it. So tell me where's the best place to start? Because I know you guys came to inner circle and get this a magical trading as far as different. I'm a one. That's all I cared about was number one.

Speaker 2: 02:19 No, but seriously, tell me what, where, where do people get started? Cause I know this is this, this holiday is a really painful holiday for a lot of people that often times is some of those things where people, all they do is remember all the terrible relationship they had and the ones that didn't work and why it's not working or they're in a relationship and they're trying to think, even though it's good, I want it to be better. I want to have more passion when I have more excitement. There's got to be. I don't want this, you know, you talked about this whole honeymoon phase and I want my whole marriage to be even better than my honeymoon was. Let's go. Where do they go? How do they do this thing? It's great. I would also say that like, I mean, you're just, it right off the bat.

Speaker 3: 03:00 They to like, we've all been conditioned to believe that the passion should fade, our relationships turn should turn down and then they become dull and unfulfilling. And that's so not true. It really is just a direct result of what we've never known. Um, and that's the difference and if you think about it doesn't make sense that we should find ourselves in this dynamic and yet we are so attracted to each other, like why would that be? It doesn't even fit the natural model, but, and it really is a case where people just get to the end of their skill set and you think, well, that's just the way it is. That is the way that it was sad and that's true. Um, but we're changing that dynamic. It didn't have to be that way. That's the first thing people need to realize this. No, it doesn't have to be that way, but culturally everybody kind of conditions that into us. They can. Yeah. There's just the way that it goes. Oh, well

Speaker 4:                              03:43                           gotta settle and that's sad for people to understand that there is something you can do. There's a completely different approach that you can take. It only takes one person and what I'll throw out there is most people get into a situation where they think it's either them or their spouse. That's the challenge. Like, Oh, if I could just get my partner to see if I could just get them to get on board or you know, maybe it's me. I've always had this problem and I don't know if I'm going to be okay in this relationship or I can't do any better, but what we want people to know is that it really isn't you and it really isn't. Your partner relationship is actually a skillset and it can be learned. It's just that no one ever taught us a way to do relationship that creates predictable patterns that result in an unshakable love. We're nothing. Nobody can come between you and the passion, which is better than anything you've ever had, but you can totally create that. It's a skill set and it can be learned.

Speaker 3:                              04:47                           Well, I know a lot of people associate this with kind of the type of medicine and don't believe in this thing. So I'm all about practical application. So tell me where do people get started as far as. Because I, I love the idea that fact that it involves only one person and so let's start with what can a person do?

Speaker 4:                              05:04                           Well, one of the things is about understanding that a lot of what goes on in relationship is based on someone getting triggered. Whether your partner does something that triggers you. We all have those things, right? Like, oh my gosh, a million times I've asked them to whatever, fill in the blank, right? And it triggers me and I just want them to. Why can't they understand? Don't use that tone with me, or why can't they understand? I just need some time when I come home, before I can listen to everything or whatever it is. Understanding that there are sets of triggers that are getting triggered and they're all those things that you're doing that you have no idea that you are unknowingly triggering your partner and so for an example, we often use the example of understanding that there are like so many masculine feminine triggers because we are wildly different and somehow like we knew we were different back, but something happens when you get into a longterm relationship and eventually you start evaluating and judging your partner based on what you would have said or what you would have done or never said or never done and how could they and you're kind of evaluating what they're doing based on your own blueprint of how you see the world.

Speaker 4:                              06:16                           But we're almost different species. It's like a miracle we ever get anywhere with each other. And so understanding masculine feminine triggers. You can stop unknowingly triggering the crap out of your partner when you don't think you're doing anything wrong and also handle your own triggers where they're triggering you and instead of trying to ask them to change, which doesn't really work. When you ask anybody else to change for you handling your own trigger, so an example would be like how the masculine and feminine proceeds held in the masculine. You want to talk about that together, like men don't offer help to other men, or if they do, they'll say something like, hey, we need some help with that. Usually other guy's like, no, no. I got the first man who was like, no, I'm not gonna say no. Let me step right in. Let me just take over what you're doing here and getting involved because that's going to trigger the other man.

Speaker 4:                              07:10                           He's like, no, get away this because it's insinuating he doesn't have his act together or somehow he's not capable for a natural reaction and as guys we get them and then if you do the same thing with a woman, you need to see how different is the feminine perceived health as a sign of support and affection. So whereas men also don't appreciate unasked for help. If a woman just started offering help when he hasn't asked for it. Right? It's annoying for a man or offensive even for a man to feel like, why are you, why are you talking to me about this? I never asked you for your help. I've got it. I've got it right. So men end up treating their spouses like there other men and they don't offer unasked for health because they don't want to disrespect their partner or imply that she doesn't have her act together.

Speaker 4:                              07:59                           And a woman is doing a million things thinking to herself. How is he that he knows all these things? Why is he such a jerk? But he can and he's trying to be respectful by not offering and ask for help. He doesn't want to imply that she doesn't have it together. Um, and meanwhile, women have been trained for centuries that if you're a good girl, you offer help even when people don't ask. And if they say, no, no, no, that's okay. I don't need it. You just jumped in and you start helping anyway because that's what a good girl does. And so when we do that for our husbands, when we're like, do you need a hand with that? And he says, let me just help you, let me just show you how you can do that better. You find men who throw up their hands and be like, well, and we are unknowingly causing kerfuffles and triggering each other just because we don't understand and appreciate how the opposite is wired. One is not wrong and one is not right. One is not better and one is not worse. We're different for a reason. We bring beautiful gifts to each other. We just need to understand how to appreciate that and not let it trigger us because we're so different.

Speaker 3:                              09:16                           I've been married 25 years as of last November and I still have a situation where I'm like, just tell me what you want me to do. I'll do whatever you want, just tell me what you might do. And she's like,

Speaker 4:                              09:26                           you should know after 25 years what I need. Again, it's a very big masculine, feminine dynamic. We actually just did a two day event where we taught our students all about the communication that women are comfortable with versus the direct communication that men only operate from and both get triggered by that in each other. Women feel like a man's competent, direct communication like that is a little bit jerky. Like she would never be so bold as to say exactly. Um, and women have learned that, you know, if you really care about someone, you'll figure it out. Right? That old, if you love me, you'd know, which is unfortunately, oh my gosh, she doesn't know. It's just, it's time. We all get trained on this so that we can have a skillset. It's a skillset. It's not. If you love me, this would all work out if you love me enough, it would be meant to be.

Speaker 4:                              10:25                           All of that stuff that we've been handed from generations past is the old paradigm of how to do relationship. It's broken. It's been broken for a long time and actually never works. When two people in the relationship are free to go. It only worked when one person that our relationship wasn't free to go, but as soon as everybody, like women have rights to leave and men had rights to leave the old paradigm of just people not saying and people not being able to lie to fail, we need to learn the skills of how to align, how to collaborate and how to appreciate all these different.

Speaker 3:                              10:59                           You hit it right on the head too. It's like, just tell me what to do. We both show up with the best of intentions and we wonder why we're so frustrated. We're like, I'm actually here to help and I wonder why this thing went off the rounds. It's the same on the masculine side as well as the feminine side. It's that gap is that gap that creates a problem because the reason why you're hitting it right there because we have an. It's just a masculine feminine that we're talking about right now. There's actually a few other layers. Um, but what happens is we have these fossils and then we just label it as like, she's unworkable. He's a workable, like it doesn't have to be this hard. So each time one of those failures happen, it's like building a little bit of a wall and then we slowly build up these walls of resentment over time and that is the natural dynamic that people are facing and it's sad because it was preventable.

Speaker 3:                              11:45                           That's really how their relationship rows going back to your first point by building these walls over time. Then after awhile we feel so distant that we feel so disconnected. We're like, I'm not even sure if I love that person anymore. When in reality it was layer after layer of misunderstanding because again, we. There's, there's been such a massive change in this world where men and women became equal in the workplace in rights and things like that that didn't exist before. And then there was this overcorrection where instead of what used to be real differences, we tried to make everybody the same and it became uncool to talk about any kind of differences. When in reality it's stark is day and night. The differences between the way the feminist sees the world in a masculine, we are equal, but we're not the same. But because we've sort of been conditioned like she should get this or he should get this, and then we wonder why.

Speaker 3:                              12:32                           Because they know you're equal in the household. You already call here at wherever. No, actually there's still fundamental wiring that has not changed. This evolution happened very quickly. We haven't adapted. And in fact, what typically happens with a massive changes. There's sort of an overcorrection and that's what happened here. We overcorrected to try to make everything the same and it's killing relationships in multiple waves now. But that really is the dynamic of why relationships naturally fade because these walls are being built up accidentally with both sides showing up with the best of intentions. And then they're like, well, I did the best that I could. So I guess this is just the way that it goes. So it was really sad that the outcome is that, but it was totally preventable and it was just this lack of understanding where we're not seeing the reality on the other side of that creates a problem.

Speaker 3:                              13:15                           And I'll just use my little quick metaphor, uh, which is, you know, we, we say we just thought it said the last meeting actually where if you imagine yourself facing your partner and there's a fence between you, so there's literally you on one side of the fence and your partner on the other side of the fence and you're looking out and behind your partner who is on the other side of the fence. You see like the rest of the neighborhood, right? So you see the neighbor's house here and the trees over there, whenever the case may be. Well from where they're standing and you're saying to them, no, the world looks like this from where they're standing there seeing the houses behind you and the river over there, whatever the case may be, they really don't see the world the same way. They can't. They have a truly different perspective on how this is happening.

Speaker 3:                              13:56                           And yet we expect them to see everything the same way as us. And then when you tie in the differences between the masculine and feminine, the fact that they truly have a different perspective on the same situation. You start to see where the gaps come from and the only thing that you really can ever agree upon without the awareness of what's going on, his defense that's between you because you both see that one, right, so it's a good metaphor to lock it in. Like we assume we know what's going on on the other side and you can't because you're really not on that other side yet, but you could put yourself there with the right brand. So that's, that's really the key of how one person can always change it, but we haven't been brought up to think that way. We haven't been brought up to respect these differences and we're suffering for it necessarily. So we're trying to change the title and then changed the world because we certainly could use some better relationships in the world. So how do they act? How do people actually do this? Because I know people are gonna go, okay, I get that. I understand that and resonant me. I definitely understand the metaphor, but what do I actually do? Well, we teach

Speaker 4:                              14:52                           an eight step system and in that system we take you through the eight steps to transform any relationship, learning how to use these tools, learning how to see it differently and what you're literally doing is you're getting an education and a perspective shift on how to understand how your partner is wired and how to really see how you've been wired and to show up differently to shift yourself so that your partner experiences a shift to without having to do any couples because couples work doesn't work, but being able to shift yourself and so we have a tool box with loads of tools and strategies for that.

Speaker 2:                              15:29                           So for sake of time, I can't go through all eight. Can you give me a couple of people can do. I'm all about making particular action. It's Valentine's Day. They should be out doing something. They didn't make their marriage and their relationship better.

Speaker 4:                              15:41                           Absolutely. Well, I'll give you one quick thing from step four in our system, which is all that synergy which is learning how to create a rock solid team and how to have that alignment. We teach a hierarchy of how to, um, because people are, I've never been taught how to actually align in your primary relationship and what causes a lot of havoc and relationships is when one spouse is putting the kids before the spouse or maybe one spouse is putting family of origin things over and before the partner if you are prioritizing anything,

Speaker 2:                              16:19                           I get accused of being the primary thing because my entire life I'm very passionate about what I do and especially right now at clickfunnels, I'm like Uber Passionate and there are times where my wife goes, wait a second year, you spend more time with them than do with me. So how do I fix it?

Speaker 4:                              16:35                           So the tool is attention versus intention because the struggle that you and most people face is like I have to work a certain amount like I have to, I have to work. I can't spend every minute sitting at your feet saying, hey, how did you like that minute? Was that a good. We only have so many minutes a day. That's just a fact. The differences. A lot of us focus on attention. Like, how much can I give my word once more for me? The kids want more from me. My wife wants more from me, my husband, but it's not about how much attention you give. Your attention is going to go where it needs to go. We all have things. We're all busy. It's about your intention. When you start living from the intention that my spouse and my marriage, there's nothing else in this world that's ever going to come before myself.

Speaker 4:                              17:28                           We're going to align and from that alignment, we're going to choose. We put the kids first. We're going to choose. We're going to do this mission. We're going to do this business. We're going to choose and when it's working for us, great. If it's not working for us, we're going to talk about how can we reorganize? What else is it being done? How am I not meeting needs? What else can we do when partner feels like you are living with the intention that my marriage is first, I put my attention, my attention, where Gina goals, we're growing, we're serving, we're doing stuff. My kids know I love them. We serve our children together, but we are rock solid and nothing will ever be more important than you'd be amazed how not only do they align with the things that are the most important in your world, but they also get on the same page with you and push you to experience everything that you want in the world because they know that they're not competing. The challenge that is most people's radars, especially entrepreneurs, is that no one on earth will ever give you 100 percent support with something they also feel like they're competing with for your time, attention and priority, and until you give them the experience of feeling like there's nothing that can even come close to competing with you.

Speaker 4:                              18:48                           They're always going to be like, I don't know if I want you to be working. I don't know. I'd like to get in the way of that. I might have a stink about this. I don't want to make that easy for you because they feel like they're competing with it. It may feel like the grand canyons difference to have your partner feel like they're your number one, but it can happen in an instant you. It's about living from your priorities like Russell teaches, plateau, Colomo, whatever that is, right? Well, if your marriage is number one, are you living? Are you really living from your priorities? That doesn't mean all your minutes of your day go into your marriage, but are you living, but that is your number one priority. When your spouse feels that and believes that everything in your world will shift.

Speaker 3:                              19:29                           So everybody who's listening, you guys could just sit on the sidelines, I'm gonna, get some free counseling here,

Speaker 4:                              19:39                           solution providers, and we can sell whatever there seems to be that there is no relationship situation that we can't solve our gifts that we've been given and our mission is just to give it to the world.

Speaker 3:                              19:52                           Free up some other people too saying, you know, part of the problem too is we are a partner has to meet us halfway. It's, it's there's only one person that shows up differently and just in that example that you just gave is literally you can shift that dynamic if you truly convey to your partner that they are, they are everything to you in this world. You will do anything for them and right now this happens to be the vehicle for how we are providing for our family and all that, but they feel from you how much you love them and they are the priority and if something ever happened like where you had to choose like no, your first time apartment I will find some other way of making a living for us to provide for us. But you know when it gets right down to it, you are number one and when your partner can really feel that they can get out of the way.

Speaker 3:                              20:31                           It's always one person who creates that tone and one person that can shifted. And when it comes to a tug of war, it has to be both sides hanging on. Either one could have dropped. That road is always been in one hand and what we talked about. When you hear things like counseling as part of the flaws, people go into this thinking, well, I can't anything unless my partner does something first or meet me halfway. That's never going to turn out to be something magical work. Somebody kind of meets you. Halfway is magical and one person shows up and they're like, you are my number one in this particular instance. You are my number one. You mean the whole world to me. Anything else can fall apart, but I can't lose you and right now this is what we're doing for our family.

Speaker 4:                              21:05                           That's a whole different thing that sets a whole different tone.

Speaker 2:                              21:10                           I really appreciate that. Only because knowing. So this is a crazy, crazy week for me at the office. Uh, there will be very, very late nights and early mornings here. Um, but it's interesting because I know that for, for example, for my wife, the most important thing for her is it's not money. It's not gifts. Appreciative, but it's time. Quality. Time is like the most important thing for her. And I've used to think it was just quantity time and so I'd be there quantity wise, but I wouldn't be there being present work. And so Saturday I knew we were in a situation where I knew this is going to be a crazy week and so I made sure we had our date night on Friday night. But then on Saturday I thought we gotta do something even more special. And so we went on this crazy hour and a half drive up into the mountains to find this hot spring that wasn't even hot.

Speaker 2:                              21:58                           It was so shallow you couldn't sit in it. And the people who were in there, I'm like, I don't know if I want to be in sharing this cesspool with you. And so we turned around and drove another hour and a half back down and then walked around the Boise river for four or five miles trying just only because I know you and I've spoken on this kind of stuff before. And I, I know the importance for myself, especially with my wife being president. And even though in the back of my mind there's like, oh my gosh, you've got a laundry list of things to do, but I know that, uh, for her. And one thing that I'm, again, I wish I was as great as you guys are, but for me it's one of those things where I'm, I'm working on it all the time too. The best way that she understands my intention is by my spending quality time, whether it doesn't have to be weeks on end, but it has to be quality time where it's just her. And I know as I, as I do that is, I show up for that. It then allows me. She'll be like, Dave, go, I know you need to do this, this group can you do with that? So I appreciate that a ton.

Speaker 4:                              22:58                           Masculine presence is not just your wife's a masculine presence is tremendous for all women who are in their feminine meeting, their masculine presence. I actually talk about this even in the 30 day challenge. I'm in one funnel away about using the great, great skill that masculine energy has of compartmentalization where you're able to put something in a box and put it away and like not think about that, using that when you put your work away and giving yourself that grace to be fully present for her with nothing else, for a period of time, making that decision intentionally and showing up with masculine presence, which is something all teachers a lot to the men in our programs. It does wonders for a woman. I think it's underestimated because you guys have your presence all the time. You don't realize how important that energy is to the feminine, but it allows a woman to just kind of melt away all of her stress, all of her thoughts, because her man brings his presence so she can release all of the controlling, directing and stuff that she's doing all week long. Men Can do controlling, directing, leading. Women can do controlling, directing, leading, but you get fueled up by. We get exhausted by it and it's your masculine presence that lets us rejuvenate and replenish to be ready to go out there again. It is so needed. We don't have that energy within us. And you do. And so when you have that really focused masculine presence time with your lady, even if it's 15 minutes a night, um, it can do wonders to allow her to feel ready to do it all again.

Speaker 2:                              24:47                           You mentioned that it's a fun stage in our life right now. I've got one son that just got married. It's been a year. My oldest son, Shandor, married our first daughter into the family, Fran. I have four boys and that's our first girl. So it's been. So they actually just moved up here to boise since you guys are coming soon. Um, they, uh, they moved up here and it's been fun just seeing this newly wed couple as they've been married just over a year and I've got another son who's dating the girl real serious. But the thing I've, I've realized as I'm speaking primarily to my four boys is the power of a woman has over. Man is like, it's, it's like our Achilles heel, it's the most amazing thing in the world and and we've had this conversation just over this weekend, how we're looking at a couple of my son's friends who are in a situation where they had left to go do something, but there's not that congruency between them in a marriage where there's no way in the world that she would feel supportive if he went and did this other thing and because of that he just, he can't and at the same time it's creating that angst within their marriage because they're not aligned and it's been.

Speaker 2:                              25:53                           It's a fun point in my life to kind of take a look back and seeing this next generation coming through and how they're dealing with their friendships and relationships, but mentally, I guess as you. I know we've talked a lot about the masculine side. If you don't mind spending a few minutes just on the feminine side and the power that exists there.

Speaker 4:                              26:09                           The power of the feminine for the masculine. You can also talk to that. So you're spot on, right? Of course. And the funny thing is, and this is another one of these layers I'm talking about, a lot of women are now in the workforce and forced to show up in their masculine. What's funny is the power of the feminine is getting muddied into the belief that I have to be more masculine. The show up in the corporate world, for example, to make a difference where it competes somehow and you know, it's, it's like giving

Speaker 3:                              26:44                           away your power because like you said, the women, the femininity, the sunshine of femininity, of fresh air, of femininity is magic spells on us and immediately calls upon us to serve. And the more mature masculine we are and the more we just want to be like a hero and say, how can I help you? Like we wanted to step right up. That's incredibly powerful. It's like intoxicating and yet it's being lost today because it wouldn't have to be more masculine to try and compete in a man's world. And it's, it's not, it's just part of that confusion that we have. But what it comes down to is it calls upon us. Again, we were designed to be together and that's why it calls upon us and this is where the beauty of sort of the Human Yang of the feminine and the masculine come together because you know, they don't want to protect themselves, they don't want to be the strong ones, they don't want to be the ones driving and pushing them, controlling now they love for the man to come help them.

Speaker 3:                              27:31                           And getting back to the earlier story, just as a small little example, you know, let's say a woman today need some help carrying something in the door, um, and if and if and if they all are, so I'm sure the stories are short. Power is like, I see her struggling and carrying this box. So I'm like, Hey, let me help you. She's like, no, no, I got it now. Most men here that and we respond as if she's another man. Like, okay, you got it. Let me hold the door for you. And we kind of sort of help, but I intervene. I'm like, oh no, I'll tell you what, I've got this for you. If you don't mind. Let me just take this view and then she like lit up with the sun with a smile and I'm like, yes, like I lived somebody up and she felt so seen and appreciated and cared for like it is the natural wiring.

Speaker 3:                              28:14                           They have that power over us and if we choose to accept it and respond to it like, and we serve the feminine because it calls upon us to serve them on like we just want to do something for them and make some magic happen. I'm not, that didn't sound right, but I get that I have to watch that one. But nonetheless it's that win win and we both feel it. They have power over us and we have power over them in the same way, but neither one is really exercising well because we don't see it for what it is, right model. But we know it when we see it and at times it feels almost like on both sides, a feminine feel like I'm craving the masculine man to step up and be present for me. And they feel like they're sort of on an island and sort of starving a little bit.

Speaker 3:                              29:01                           We're all we have is coconuts right now. And then zoo. There's this epidemic. We're like it, like I would just love to find a, you know, a feminine woman because I know it lights me up. I just want to help serve her the moment she needs some help and I'm right there. I'm going to help because we love to serve and we're sort of killing the gift in each other right now. And we're not being seen from the side that we need to. But both sides have that same magic of each other. But the feminine, when when a woman becomes open and vulnerable, like, Oh, let me help you, sir, let me serve you. But if she's pulling, pushing, driving and controlling like, okay, you got this handled that right. It kills the whole dynamic. And that's just one example of how that dynamic plays out. But we both have that power over each other. It's just not being seen

Speaker 2:                              29:42                           and used so that we can serve each other in the way we want to be appreciated. And seen in a way that they want to be seen and taken care of, which lights them up and let them stay in the feminist and they don't have to protect again and be more masculine because that's really what it comes down to. It

Speaker 4:                              29:55                           feminine does bring that magic and when I speak from experience, because like part of my history was I also became that masculine a ice princess and corporate accounting trying to like man up and be more like the dyes in order to succeed and protect myself and provide for myself. But honestly, I'm not a lot of women who are finding themselves in this place later in life where it's like, it's exhausting. It's not authentic for me to try to be more like a masculine man. And um, you know, whereas a woman down to feel like she carries everything on her back. Not that any one is better or worse, it's just that it's a compliment for a reason. We're complimentary for a reason. And when we can both truly live from our authentic selves, our authentic energy, not trying to be someone we thought we had to be in order to please the other where have a successful whatever, and then the energy really starts to rise. Both our personal power and the energy of passion between the masculine and feminine, which as you lose that Masculine Feminine Energy, you lose your passion. But when you bring it back like look at you, bring it back.

Speaker 2:                              31:11                           It's been fun for me to see how you use this in your business and also how you've kind of transitioned to what you're doing on the webinar now because it's been neat for me to see again, for those us who can't see, I'm basically staring at the two of them and right behind them are two huge plaques to the board when you plaques to have them. Not to say one, but I mean it's crazy and they're on their way to the third. And I think it's been neat for me to see the way that your masculine, Feminine Injury Works Together. Help the two of you guys achieve where you guys are going as a couple, but also in your own business and I think it's, it's neat to see the masculine Feminine Energy Eight from a business perspective and how it, how has actually accelerated the growth in your business and everything you guys have been doing there. If you don't mind, I know you guys are doing a Webinar that's been one of the main reasons or how you've gotten to one of your two comma club awards. Tell people how are you driving traffic into it? How does your funnel work and then where can they actually see it in action?

Speaker 4:                              32:04                           So our, our Webinar, we teach and Paul teaches from the masculine feminine. We do everything we do together and in our business, you know, Paul really has a strength in his operations and the way he does things were creative and I do use more feminine energy and what I do, I try to do what Paul does and so we put together this webinar where we can teach people how they can also do this and their relationships and just like I'm Russell teaches, it's a perfect webinar format. It is so powerful. It really helps people get out of their fear of not taking action and get into a sense of empowerment where they feel like, I can do this. Like, oh my gosh, you have no idea how many people watch your Webinar and say, why didn't you ever tell me this? Why aren't we telling our kids dance?

Speaker 4:                              33:01                           Why doesn't everybody know this? One of the distance, it's basic relationship education that everybody deserves and the perfect webinar that we use that format empowered us to figure out how to show that to people in a way that they could really digest it. And then from there, they enroll in our quickstart program, which is our eight week online program where we teach them our eight step system and an eight week online program and come to our three day live event, the relationship breakthrough retreat, and that's where it's a breakthrough three day event, breaking through to the next level in your relationship regardless of where your relationship is, and then they enroll many times in our relationship, you your lung program and really take it to a mastery level of putting back first for them. As far as like driving the traffic lights,

Speaker 3:                              33:48                           Russell has taught us, enabled us to actually get what is obviously a different approach that most people aren't accustomed to into language everybody could understand. And then with that clarity we're able to do the facebook ads and things like that to get started in funnel. If you don't have that language right, which is more than half the battle. It doesn't go. It doesn't land. It's your. So in her own head is entrepreneurs. You don't know what they don't know what they're hearing from this. And when Russell like outlines, it's so clearly through his programs how to do that, it just sinks and the people that you're trying to reach get it. That is what I'm looking for. So then it's. It'll just fall through like so whatever marketing you do, whether it's dream 100 or your facebook ads, whatever the funnel was, the key and the language in the copy with the clarity that you get from that is what makes it work because without that they may get to your page and they get to your funnel where you're trying to start with where you're trying to offer up what you have, but if you don't understand what that is,

Speaker 4:                              34:49                           nothing's going to happen on the wall. Everything. Read the expert secrets. We learned that step by step. Before that was the queen of the one half of one percent conversion webinar where the most I ever did was one half of one percent. Dave. We once did a webinar and over 17,000 people registered for one webinar and one half of one percent of them enrolled in the program. Like I almost lost it the next day. I found wrestling, now we convert 25 percent on a Webinar, we double it in our followup and yes, we need sales to the mission and fund our company, but those are families that are actually going to heal and be empowered for life with the relationship skill set that they never had where we are breaking the chains in their family. It will never be repeated. Their children were learned from watching them like these are real families. That will be forever changed because one person was willing to say, I'll be the hero of my family. Teach me how to do this. I'll turn it around for my family. My children will learn from watching me. I can teach them. Let's do this now, and that is a whole different ballgame. That's why we do this.

Speaker 2:                              36:12                           I love it. I think that's the exciting thing for me is we take a look at where you guys are coming from and we've seen the perfect webinar work in so many different industries and it's fun for me from a marriage relationship standpoint to see the impact and for some reason this year is all about impact. For us it seems to be the number one word we really have really focused in on is yeah, we've, we have over 73,000 customers at click funnels and that's really cool, but the part that's most exciting for us is to see the impact that each one of those 73,000 customers have, as you mentioned, literally on tens of thousands of lives that you're having the opportunity to teach through a crazy little piece of software. And if so, if people wanted to find out more about you, where do they go?

Speaker 4:                              36:52                           Uh, they've not a relationship to find out more about us and watch the perfect webinar. If that relationship breakthrough secrets, that pub

Speaker 2:                              37:02                           they go to relationship breakthrough, is that right? Relationship breakthrough Take a look at the landing page, fall again, pay attention to how they're actually going through that funnel. Realize that again, a lot of people they will. That would never work for me in my industry, and this is a. it's cool for me. I remember when you guys first came into the inner circle and it was like, that is so neat for me to see that industry, that vertical, that niche, having the opportunity of totally changing and impacting tens of thousands of lives because again, you're. You're implementing those things that you've. You've seen battle tested and actually are working for you. Congratulations.

Speaker 4:                              37:37                           Oh my gosh. Thank you so much for teaching.

Speaker 3:                              37:40                           We didn't have. We didn't do it if we didn't have the funnel. If we didn't have Russell, if we didn't have that genius to shortcut it for us, I don't know that we would have made it cause all together where we really are trying to change the world and thank God for you because you're helping us. You gave us the tools and the understanding to actually reach the people so we can change the world and shortcut what would've been, you know, 20 years of guessing different, made it that long and down until like a year. So now we're two comma, two Comma Club awards on the wall from a half a percent conversion to that. Like thank you and that is the ripple effect and we could not have done it otherwise if we didn't have you guys. So we're excited

Speaker 2:                              38:23                           and for those guys you're listening. Happy Valentine's Day. Again. Checkout relationship breakthrough or relationship And you can find out more about stacey and Paul there. Any other parting words before we wrap things up? Oh, we would just

Speaker 4:                              38:36                           say that we are so grateful to everyone in the click funnels community and this community rocks, whatever you want to do, whatever your mission is and no matter what it is, whatever your mission is in this role, apply what is being taught by these people who have already vetted it already figured out, short cut. It's in their best interest to help you be successful with this. Just plug in what they do with what you do best. That's a marriage and you will skyrocket and the same goes for your love relationships. There's no love relationship that can't be taken to the next level. If there's anything that we can do to serve you, this is our mission in the world. Just reach out to us and let us know how we can serve you because we're right here and no matter what Valentine's Day was like in the past, doesn't matter what happened with today's a new day decision point to take action. Well thanks again guys. We'll see you this weekend.

Speaker 5:                              39:49                           Thank you so much for taking the time to listen to podcasts and one of the things we're really passionate about is trying to get everyone up and running as fast as they possibly can and one of the things we've done recently that has helped so many people and that is our one funnel away challenging. If you don't mind, if it's something of interest to you, we actually will pay you $100 for anybody who signs up for the one funnel a challenge or if you want to go ahead and sign up and do it yourself, just go to one funnel away Again, that's one funnel away Sign up, go through a 30 day challenge. Uh, it's one of the great things we've got Russell basically giving me a 10,000 foot level. Julie's swing comes in and gives you, kind of hear the nuts and bolts of exactly how to make it work. And then steven comes in every single day and spends time basically telling you exactly what to do on a daily basis. So he'll hold your feet to the fire. Super Accountable. We've had more people get more success and things done out of this than anything else. So go ahead and sign Thanks.

Feb 12, 2019

Why Dave Decided to Rant Today:

As you all are aware, the higher you climb in any area of life the more people there are who will want to tear you down. As an entrepreneur for most of his adult life, Dave is no stranger to this fact. So today Dave has a message for all of those out there who are both the scrutinizers and those who are being scrutinized.

Tips and Tricks for You and Your Business:

(0:57) Fun Fact: No One Likes a Sideline Critic

(2:20) Your Critics Don’t Deserve to Bring YOU Down

(3:45) THEY Can’t, Are Incapable, of Understanding

Quotable Moments:

(2:00) “The credit belongs to the man who is actually in the arena whose face is marred with sweat and blood.”

(2:26) “For those of you who are listening and you’re being impacted by the feelings and opinions and critics. Just turn it off. Whatever you do, do NOT LET THEM get in your head.”

Important Episode Links:


[00:00] Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward.

[00:17] A funnel hackers will welcome back. This is a warning in advance. This is going to be a ramp, uh, dealing with some idiots in life that I am so tired of and the people I'm most frustrated with right now are the critics. Those people who sit on the sidelines who tell other people they can't do it, who have no other solution, but to be able to tear other people down. The people who sit there and point the finger scorn and others and tear them apart basically saying, oh, this won't work and that won't work and you'll never make it. Those are the people I cannot handle. And most importantly, if you are one of those people, I doubt you are, you wouldn't be listening to my podcast. But if you are and you're a critic who's sitting on the sidelines telling others they can't make it, by all means.

[00:59] You shouldn't be listening to this and you should go find something else to do because I cannot handle nor tolerate the critic who sits there and tears other people down who hasn't been in the fight, who hasn't understood the pain, who hasn't gone through the journey, who sits there, and the only way, the only satisfaction they get out of life is by tearing other people down or they decided they're going to go ahead and sue somebody because it didn't work exactly the way they want. It has to be someone else's fault and not willing to take credit for for their own mishaps in life. There is a quote I am I love more than anything else and from Theodore Roosevelt says, it's not the critic who counts, not the man who points out how the strong man stumbles or where the doer of deeds could have done them better.

[01:43] The credit belongs to the man who was actually in the arena whose face is marred by dust and sweat and blood. Who strives valiantly. Who Errs, who comes short again and again because there's not an effort without error and shortcoming, but who does actually strive to do the deeds? Who knows great enthusiasms, the great devotions, who spends himself in a worthy cause? Who at the best knows in the end the triumph of high achievement and who at the worst, if he fails at least fails while daring greatly so that his place shall never be with those cold and timid souls who know neither victory nor defeat. So if you haven't been in the fight and you don't understand what life's like, you don't have an opinion and your opinion does not matter. And if summit for those of you guys who are listening and you're being impacted by the feelings and opinions and critics, just turn it off.

[02:31] Don't. Whatever you do, do not let them get in your head. Those people haven't been in the fight who haven't done what's there. They do not deserve the opportunity to even have their words. Grace your ears. I am so tired and so frustrated with people who sit on the sidelines and tear other people down who don't give any other solution who don't provide any other value. I cannot. I've dealt with this so in different times in my life and right now is one of those little tiny pieces. It hardly ever impacts me. Every once in a while that little element comes up and the little thorn where it's like, I've been scratching at this thing and I'm just either have to cut off the limb or take it out so this one's being taken out. So for those of you who are trying to basically a tear others down to make yourself better, shame on you, and if you're being impacted by those people who don't have a better all option or a better way for you to achieve your goals and your dreams, please, please do me a favor.

[03:33] Do not let them get into your head. Do not let them even impact you. In the very, very least, their opinions mean nothing. They absolutely have no value. They have no merit. They have no credit. They've done nothing at all. They can't understand where you're at. They can't understand your dreams, your goals, your passions, your vision, where you're going, the people you want to serve, the lives you want to touch. Do not whatever you do, do not let them impact you. Again, it is not the critic who counts. That's the person who has done nothing. Do not let them get in your way. Do not let them impact you. Please do not let them impact you. Uh, I know at times you, there have been times where I literally have to physically remove myself from the person just to make sure that their caustic cancer driven ideas don't impact me.

[04:20] And so if you literally have to physically remove yourself from it, even if it's a family member, please do it. It is a cancer that it just, it eats up everything that's healthy, strong, good and right in life. So understand that if you're in the good, if you're doing the fight and you're doing what you know you're supposed to be doing, keep doing it. Don't let the critic get in the way of you achieving your goals. I hope you have an amazing day and I'm sorry for the rant. I just, I've met the boy. I just can't take it anymore. There are people who every once in a while get to me in right now. There's one of those things and, uh, I just want you to know it's worth it as you keep going for the fight and have an amazing, amazing day. Hopefully I can see you at some point at an event or if you're ever in the area in Boise or whatever else or you want hit me up on instagram or facebook, by all means do.

[05:13] And again, I really look forward to seeing you at some point. Thanks so much for all that you do to support clickfunnels and us and our mission and our journey to help liberate an educate other entrepreneurs so they can go out and do what they want to do a, for us, it's a huge passion. Uh, you'll hear us talk a lot about this whole new movement as far as liberating, educated funnel hacking live and it literally is become. My mission in life is, is focused around those two things. So have an awesome night, have a great day, wherever you might be listening to this and we'll talk soon. Thank you so much for taking time to listen. I can tell you for me, one of the things I've enjoyed the most or is reading Russell's books. One of my favorite books is expert secrets. If you hadn't had a chance to get a copy of expert secrets, just go to expert We will give you the book for free. You just have to pay the seven 95 shipping and handling. So let's go to expert You'll get the book and one of the most fascinating books because the whole idea here is this is the underground playbook for creating a mass movement of people who will pay you for your advice. So again, go to expert Get your free book, listen to it. Let me know what to think about it.

Feb 7, 2019

Why Dave Decided to talk to Bobby Stocks:

Have you created a successful advertising agency AND created a fake persona that helped you attain the aforementioned agency? Well Bobby sure has. Bobby Stocks is revolutionary in his tactics of marketing not only for his clients but also consistently for his own business. All these tactics and strategies allow him to live his dream of stretching out along the beaches of Puerto Rico with his wonderful wife. Go ahead and press play to listen in on this great conversation and as always, follow those dreams you’ve always had.

Tips and Tricks for You and Your Business:

(1:31) How Bobby made DonoHue

(6:20) Casting and Retrieving Authority

(7:48) Get Other People to Play Your Proof Drum

(9:58) Use Your Spotlight on the Right Stage

(15:08) Getting People to See Your Proof as Much as You Do

(17:16) Do the Unusually Impossible From the Unusual Tactics

(19:20) Just See What Sticks on the Wall and Go From There

(20:38) Bobby and His Niches

(23:11) Transparent Vulnerability

Quotable Moments:

(8:33) “I call them ‘not in the money lane’ right? No one knows about them. You know they’re kind of waiting for the spotlight to hit them.”

(13:56) “What do you want people to know you as? What do you want to be known for? And it’s really important, keep it simple, then from there you can start getting more complicated.”

(18:59) “Because you know, in marketing, we all want this cookie cutter thing that’s going to work everywhere. In reality, you just get lucky with this thing that works here and works there but most times it’s some small variation or crazy tweak that’s actually going to get you the results

(28:30) “I will step into my role which I’m best at, that is strategy and looking at how we can differently position things, and that’s it. And, I’m fine with that

Other Tidbits:

The only rule about  DonoHue is that you must talk about DonoHue

People never see your stuff as much as you are

Always remember, you don’t need to find your main niche your first go around

Your team needs to be a family. Like any family there’s going to be bickering and that’s OKAY

Important Episode Links:


[00:00] Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody, welcome back.

[00:18] Hold on your radio. This is going to be a ride of your life. Now you're gonna. Have so much fun. Listen, this podcast can give you some backstory before I introduce who I'm bringing on. So for those of you guys are coming to funnel hacking live, you probably have heard that we've had these, these cultures, tee shirts. We've had people going out trying to create and build basically meaning if you have your own little culture that is going to be at funnel hacking live. We want to make sure that we created a t shirt for you that is for that. And so we had all these things go on and, and you know, different people. A lot of the people you are kind of in our normal culture you've heard about. And then literally out of the blue, this donahue character just blows up. I'm like, what the heck is daunting?

[00:58] I don't even know this person is and it doesn't blow up. This is one of those things where the, the people are so passionate about who they're supporting them like we have got. I've got to figure this out. So trying to figure all this out. I want to introduce you to donahue who actually his body stocks, who has a business strategists, seven figure, eight figure business owner blowing things up all around the world, lives in Puerto Rico with his wife, Rachel on the beach, smoking cigars, having the time of his life, but has this crazy passionate following. So with all that said, welcome to the show bobby, and let's kind of dive in and talk about this whole story.

[01:32] Awesome. Yeah, it's great to be here. And I always love talking to um, so just to like open up the curtains behind the wizard of Oz. So a donahue is A. Donna uses social social experiment. So in 2011, uh, I trolled my local town of meet me and my buddy and we came up with a business opportunity called the donahue job site. And we named the opportunity off of a funeral home that's called the donahue, and we took some pictures of us inside, like heavy machinery and we kind of positioned it like we had bought a plot of land that we reminding for pay dirt. So what happened was over a couple of months of us talking about how great this opportunity was and how excited we were about it, people started to message me and they want to, to invest in it. It was just a hilarious thing.

[02:33] We, we, you know, it was a joke. So anyway, fast. Let's go back. Last year I had one of my small masterminds in Vegas and one of our attendees was from the town that I grew up in, which is Drexel Hill, Pennsylvania. It's a suburb right outside of Philadelphia. And he brought up donahue. He say, you know, he's like, do you remember donahue? And I'm like, oh my God. I started laughing about it and I said, you know what, let's try this again. But in the Internet marketing space, so that was march of last year that we did that. And um, so, so really what we did was we took the power of a mascot a or this like a symbol, you know, you can say add or something like that. And um, then we also stacked on top of it status and social proof, right? So by creating a small inner circle of two other people that knew about donahue and we said, let's, let's talk about donahue.

[03:38] So, so the only rule of donahue is his talk about, Donnie was just sort of talking about it, you know, like he was this guru Internet Marketing Guru and because of, of social status, it created it, it started spreading really easily, right? So when we, when we post a lot of proof in a lot of like our students or our clients or even our own funnels that we run, it's all about proof these days, the more proof you can show, the safer it is for somebody to make a decision, right? And it goes to the lizard brain and you know, I'm just so they're going to die if they buy this. So by constantly posting about how great donahue is his, his greatness, his smartness, you know, and I always envisioned donahue is like the Dos equis guy, you know, I like put that in my head when we were doing it or like, yeah, he's like, he's like the mentor of the DOS equis guy.

[04:33] And um, so anyway, people started reaching out to us, what is this donahue, you know, how do I learn more about donahue? And how it started spreading. It was by using status. So I would say, you know, I'm not really supposed to tell anybody about donahue, but I'll let you in on it. Do you promise not to tell anybody? Right. So now I create the separation and they would say, I promise, I promise. And I would say it's a complete joke. Here's donahue, this is what it is, which then would then have them inside the tribe, right? And then they would look for opportunities to create the gap and status. So as soon as I posted about donahue, everybody else would jump in on it and they'd say, Don, who's the greatest? Because everybody wants to be inside the tribe. So that's how it spread. I mean, it got to the point where like I had Jason Horning and all types of people reaching out to me, wanting to know with don, he was, and you know, I pulled the same thing. Well, you shouldn't tell anybody.

[05:38] So where we started to bring the mascot as, as, as, um, a little cuff here as the, um, as the status grew up donahue. I then said, how can I pull authority from the mascot? So like one thing that I sort of learned throughout this and we see this, um, you know, you see this in just regular mascots, right? If you were at a baseball game and um, you know, nobody's embarrassed to get a picture with the mascot of the baseball team. Everybody's excited to do it right? But you can't self promote the same way a mascot consult promote itself because you threatened other people's status. And then this guy. So what I realized was I could self promote onto donahue so I could cast self promotion onto donahue and then I could start to actually transfer the authority back loans myself. So the way I did that was I just looked at religion, right? So I said I'm the pope, I have access to donahue. Donahue says. So that's kind of like, you know, there's, there's a lot to it that we did and it worked. Um, but yeah, that's kind of the synopsis of, of what Donahue is. It's just a really, really hilarious, um, example of how positioning status and proof and you know, constantly talking about proof results in a big way and marketing that it's a human beings can not withstanding, um, they can only withstand for a certain period of time. And then curiosity, opportunity and all of that just takes over.

[07:35] No, I just want to kind of get out as we were talking about this here is, is for. I want you to, as you were listening to understand the power of proof, the power of La social culture. We talk a lot about culture all the time, but then also that transfer of authority is so critical and I think that in marketing, obviously it can be used for good and for bad. And I'm not gonna that's not what this podcast is about. It's not, that's not the issue. I want you to learn from it. I want to understand it. Um, I was, had a conversation with a very large player, a big influencer, and he was talking about Bob Hope, who knew years ago, Bob hope basically woke up every morning just saying, well, I just want to make sure somebody is talking about Bob hope today. Don't make sure somebody is talking about Bob.

[08:19] I've got to keep that name out there on an ongoing basis. And so his whole thing was how do I, how do I make sure that people are still talking about me without doing what you said, and that is without beating my own drum, without know, I'm the greatest. I'm the greatest habit. It's not a Muhammad Ali type of approach as much as it is that that proof is fascinating. How if you can get enough proof to back it up, and again I was looking through, I mean stories of your success in the mortgage industry, in the real estate industry and the fitness industry with coaches and with landscape. I mean all that. You have so much proof that it's easy to use that. And so I wanted to kind of find out how do you some, some people are going to be listening to going know Dave, I'm just kinda

[08:56] getting started. I don't have proof. How do I get proof? Then the other is going to go, well I have proof but I've never done a real good job of I'm afraid either asking the testimonials or to use that proof. So if you don't mind bobby talking about both those two things. So I mean this is the game changer was for me was the exact situation I see a lot of people are in. So um, we've raced back to temecula here, but we were interviewing one another. One of our students lives in Lemon Grove, California, and he has the kind of the cookie cutter story of a lot of, through so many marketers out there that are talented that, you know, they have a few clients or they have a few products that they got really great results with, but they're what I call, they're not in the money lane, right?

[09:45] Nobody knows about them, you know, they're kind of waiting for the spotlight, the hip. Then when's it going to be my turn. And you know, life is always a paradox, right? It's like you have to pull the spotlight onto you. Um, so because the spotlight is always on the star rating stars through a lot of work to make sure that spotlight is on them. So like when I started to really pick up steam, I'd been nice cheese. My first facebook ad, I think I ran in 2012, 2013. And you know, when I really started to get attention was when I started to point out all my proof and I only had a few clients. I was, I was the master of all, it was doing everything, not the master of all right. You know, I was doing the sales, I was doing the recruiting or retention, I was doing the finances, I was doing it all.

[10:44] Um, so it was really hard to gain momentum. But once I really started posting proof and I would say for anybody who's like, well, how do I do it? It's not necessarily like there's so many different ways that we could, we can spread out or like we could take a testimonial video and turn it into a blog and put it on youtube and turn it into an advertorial and it's too easy to get caught up in all the things that we could do. So what I did was, uh, I was doing pretty well, like 10 k a month in and I finally had this moment where basically my wife was tired of hearing me talk about how like big I was going to go to this agency and I was never posting any kind of proof. Every once in awhile I would post something. Let's say today I generated, you know, I had a really great day, I would post maybe today, but then you wouldn't hear from me again.

[11:38] Um, so in December of 2016, I just committed to hosting 30 days of proof. So everyday I would post another version of proof. Now if you're on here and you're like, Hey, I have one client, right? You can create 30 versions of that, right? You can break down the process, know you can take screenshots of the landing page, the ad, what's working. And it's really, it goes back to like what, what I saw with donahue, right? Oldies is, is your excitement and you're posting your confidence and you know, uh, December 2016, no, I was doing anywhere between five or 10 k, that whole, you know, the half of that year and because I started posting proof consistent January 2017 to $30,000, right? And I'd never done less than that. Um, and it's just continually doing that. Like, like you said, if you see my feet, I just continually post proof.

[12:45] Sometimes I will post proof from six months ago and I'll just reposition it again, like, you know, if this is weird, so I just collect as much proof as possible and it brings in quality people so it creates this like compounding effect, um, you know, and so we've been able to like just based off of that, we were able to scale really, really hard, you know, now we're doing like half a million dollar months and even with like, it just keeps compounding and compounding, but I've seen just the posting approved and being really committed to putting the least one thing out like every day or every other day that just pure results. Um, you know, so luke, we came from and he's grown in the last eight months from struggling to make three or five to, you know, this month I think he surpassed 50 k in revenue, just an agency model.

[13:39] He's not doing any kind of coaching or consulting or anything like that and it's just because his marketplace, when they think of, they think approve. Right. And it's like the Donald trump effect, you know, just one sip. Like what do you want people to know, you know, you asked, you know, Dan Kennedy kind of talked about some stuff like that, you know, what do you want to be known as, when you want to be known for and it's really important, you know, keep it simple and then from there you can start getting more complicated in how you're spreading it out and you know, do stuff like announce making a documentary. But I have, you know, I have the resources to do it and I have tons and tons of proof, but just a little sliver of what you have can make it work and even if it's your own results, you know, you just need to really know good marketing really exaggerates it. Promat a car. It's like a, a good play. There's a lot of drama and entertainment in it. Yeah, I appreciate that. I think it was funny, I was reading through your page know body and just you're about, you're an amazing writer by the way anyone's been here. And uh, you know, in college your big thing was creative and

[14:52] that was like that all. I was good at, but it's cool to see if that was the only one good thing you've been able to take that one good thing to apply to your marketing as well and I think it's fascinating for me. I think I want. I want to make sure people that you guys are listening to understand that, that the importance of getting that proof out there on a regular basis. People aren't. People aren't seeing as much of your stuff as you are and you've got to make sure you're talking about it on a regular basis. We've seen the same thing happen as far as click funnels. For us, one of the main things has been telling the story of our our two Comma Club award. Winning stories have been one of the biggest things that have blown us up because now we've got people using those plaques as their ads on facebook and I've got to figure award winners and and it's been a fascinating thing for us is we've looked at marketing is when we first started, it was all about what Russell did before clickfunnels.

[15:42] It was tell you about this funnel I created before clickfunnels basically, and then once we got into it as well, let me show you some of the stuff that we've been doing and now for us, our greatest success comes by telling the success stories of our customers and our clients and even more so if we go one level deeper and that is the success stories of our customer successes, meaning whether it's brandon, Kailyn, pullen and lady boss, and we're talking about their, their customer success and all they're having or we're talking about tomorrow, any beginning. One of our, you know, the poster child children that had been used as far as click funnels or ads. Now it's more about their customers and what they're doing and the impact that they're having. And I think it's real important when you first started from a proof standpoint, you may only literally have your own funnel and that's okay and I think it's important that you use it. So I appreciate. I really do appreciate you. You mentioned that.

[16:31] Yeah. It's kind of the rock and the hard place. I had a mentor that I paint a lot of money as a mindset guy and I was kind of stuck. I was stuck in that spot, right? Because, you know, if you, if you have a couple of clients you have proofing, you're not posting it. Um, it's, it's really like, it's a confidence issue or, and the competence is you usually land somewhere in, you know, uh, do I have the ability or the skills to, you know, get my clients results and that it's actually a really good place to come from. Right. We know there's plenty of people out there that they're not concerned about. Right? And it's easy for them to go out. So it's a really positive place, but it can also be, you know, an Achilles heel. Um, so I was talking to this mentor and he said, I said, well, I don't know if I can get them the same results and I would always have some reasons why, or it's a different area or I don't know, are afraid.

[17:32] And you know, he, he went over a couple of simple things that are true, right? One of which is that, uh, if you want to, if you want to achieve great things, you commit to achieving them and you figure it out how to do them along the way. Right? The guy that ran a minute mile, sandy cook or the four minute mile, so he couldn't do it, right? He did it the next year. Seven hundred, 800 people. Don't, you know, the Wright brothers, mathematically they said that, uh, air travel wasn't possible. The Wright brothers in it way. So if you're in a place of where you think it's possible, I know that it is possible, um, and that it may feel impossible and you just gotta you just gotTa go and be committed to doing it. So the other thing was he said, he said, I hear that, um, you know, I hear that you're afraid you're not going to get them results.

[18:23] So let's just play this out. So if you, if they were to hire you and you didn't get them results, what would you do? And I said, you know, I, I would do whatever I could to try to figure out how to get them results. And he said, okay, so can you make that your commitment? And he kinda like, it shifted for me there because what I realized was when I talked to a prospect, my commitment was about that I'm going to do whatever I can to get you results. What that's gonna look like, I don't know. Right? Because in marketing, you know, we all want this cookie cutter thing that's going to work everywhere. And the reality is that like you get lucky and sometimes it worked here at there, worked with this industry, but most times it's some variation or crazy tweak. It's actually going to get you the really good results.

[19:17] But if you're, if you're committed to getting them results and that you're willing to do whatever it takes to get them results, likely human beings have a really good eye, a knack at somehow magically coming up with a solution to fix that problem. And I could tell you like all the niches that I've cracked and all the followup, all of it, it's always some random thing that, you know, pardon my French. It's kind of like I'm a professional throw shit against the wall Kinda guy and something sticks. And then everybody you know, throws you a ticker tape parade stuffs, you know. And I mean that's the reality. You know, you like we like to market it like you have some, some magical ball on some back room. It tells me what to do. But the reality is is I got some fundamental stuff, you know, when we throw stuff against the wall and you end up making a lot of money.

[20:12] I love it. I totally agree. Kelly, I know you've mentioned a little bit in a ton of different industries. I see it on your website and everything else. You kind of folks in different ones as you're coaching your clients. And thank you made mention as far as luke, he's kind of known as this guy in this industry. Do you find as an agency that is easier to be basically someone who's involved in a whole bunch of different industries or just to pick one industry? What's, what's your feeling on that? Yeah, so I think it's best start out. Um, so I, I had cracked a lot of different niches before I really started scaling and mortgage was actually like my least favorite. But the prospect flow, is there anything like the data flow is there. So I got really committed to like I want to grow the agency.

[21:00] My zone of genius is in the lead generation. It's not in talking to the clients, it's not in the delivery necessarily. Um, you know, I can, I can, I like to figure out hat how to appeal a bag of 50 pound status, but then I'm done and I want somebody else to do that. So, so once I, once I realized like, okay, there is, there is a need in this market and I'm going to put aside whether I am passionate about the market or not and I'm going to scale it. So, you know, that's what worked for me. And then once that got scaled, I could start to move into other industries. So I mean rule of thumb for us is we try to, we try to stick and scaling and industry in six month intervals, but like if somebody brand new, what I've seen work really well is pick like three industries that have, that are used the exact same systems.

[21:57] So I know whichever one responds on the BW side, meaning like there is a real interest of that. They're looking to get more business, then just go to town on that and then come knock down the other ones later on. I'm usually, you know, you just asked somebody where's your money coming from? And it's usually coming from one niche or you know, they're getting better prospect leads from one than the other. Um, you know, I think too many people put too much emphasis in the beginning on nailing out a particular niche if you don't have any rules

[22:32] data. Yeah, I totally agree with you on that. Yeah, it's been one of the things I've seen, especially when you're just getting started, it's like you just have to have a success. Just go, go make something happen, make something stick, and then go, okay, this one's going to work for me here. Yeah, yeah. I mean it's. We have some guys in, we'll pick five and they just blast cold emails out. Whichever ones starts responding the most were like, this one's good to go now let's now let's get more serious and let's start building out the assets and stuff like that. Awesome. One last topic I want to cover with you before we bounce off here and that is you are amazing at being transparent and in today's social media and everything else, there's so many facades on instagram or wherever else it might be, but you're not ashamed of your past. You're not ashamed of of what's happened. Everything else. You were actually use that in your marketing and say, it's because of where I've been that I can't help you. It's. I wanted to have you addressed the importance of transparency as an agency owner, how you've used it, what works and what doesn't and when it's too much.

[23:41] Yeah. I mean, everybody's story's different. You know, mine was basically, I'd probably be dead if it wasn't for, you know, the recovery community. So in, in 2005 I our 2008, I got sober at the age of 25 and that's one of my entrepreneurial spirit started to come back alive. And then, you know, I just have a long road of, you know, transformational information and man is workshops and therapy and you name it every book. And that's when I first started learning marketing somehow through my Tony Robbins a obsession or found like Chet Holmes. And I was like, this is interesting. Um, but from a growth standpoint, you know, you don't hear a lot of people talk about it on the front end because everybody loves to buy tactics. But the reality is it's like if you're not doing inner work, it's really hard to grow an agency to a big, big love.

[24:54] You know, we have like 25 people that are on our team and our c team has been together for going on my third year and the type of things that we do in order to do that, like that's why I'm so open about my past, like if it wasn't for me being a drug addict, a convicted felon and just really having a miserable life for so long and then basically, you know, my stories. I had a white light experience and I haven't had a drink or drug in 11 years so it will be on February 15th. Graduations by the way. Super impressive. Well, like I said, a white light experience, like I do not believe that it was of my own doing, you know, I experienced something and heard and saw some stuff that is beyond my understanding. Um, and it was just moved to me.

[25:43] I felt like I woke up at a different body and in a new experience, but you know, I was also a child when I woke up at that point I had to relearn how to deal with life and what's important, but all that stuff. It's like, you know, our, our, our, our team is like a family and we have discussions with family, you know, we have what we call clearance, where if I have a problem with another team member, we had a safe space where we step in front of each other and I said, this is what my problem is and this is how it's making me feel and this is what my judgment is of when they do that and we, you know, if it's the only way to grow massively and had everybody so committed to growing the agency because it's their, it's their baby.

[26:27] Right. I really appreciate your mentioning that, bobby, because I, I see a lot of people who start off as a solo preneur and then as your agency starts to grow and we're doing the same thing inside of clickfunnels where we have our own internal agency and now we've talked about American librarian roll up to yet as far as the waffle and all that. Basically ability to scale a matrix and all that kind of stuff. And I've seen it, uh, as you mentioned, your own c level team. We're in the same situation, you know, clickfunnels is going on four and a half years. We had the same people from the beginning and it's interesting to me to see. I literally have this conversation with Russell just the other day and that was it. We did 100 million last year, but for us to do 250 to $500 million, who do I have to become a lead that because the person who I was to get here will never get me to where I need to go.

[27:12] And so I think as you mentioned there, that transformation, wherever you are in your business, you have to always be doing that type of stuff to grow to that next level. You know, we call it the dialogue. We use stuff from a therapist called Harville Hendrix, which is called Imago dialogue, which is really a relationship. So you know, a marital relationship process, but we use it in the business sense and yet it unlocks everything. So we just had our team meeting and Tahoe, you know, for our c level and we had some fun snowboarding, snowmobiling and all that. But you know, the result of that meeting was that I stepped down as leader of our agency and the reason being is because after having a dialogue, I realized that my skill set, I'm an ids strategy, you know, front man, go, go, go, go, go. That, that's what was needed to get us, you know, to the level we are, you know, $5, million, six, that's what we need.

[28:13] Right? But now it's, it's not what we need. The last thing we need is another idea. Totally. So now we have somebody who's very operational minded, who's risk averse, who stepped in and you're in charge, you know, I will, I will step into my role what you're best at, which is strategy, looking at how we can different positional things. And that's it. And I'm fine with that because because of the dialogue and because everybody has that voice and everybody's looked at, as you know, how do they feel? How do they feel when, when, when one team member does that versus this, you know, I don't want to hurt everybody else in my business. I would not be where I am if it wasn't for them, you know, and everybody knows who they are. I talk about them. People try to take them away from me, offer more money. They don't leave because the way we have the dialogue because the culture we put together and that's what I mean. Ultimately. That's what makes business fun because you know, I've heard other people say, it's like when you start making a ton of money, it's great. Then you're like, that shine wears off.

[29:30] You can't ever get catch if that's the character that you want to stay fixated on. I so appreciate that. It's one of the things that who knows, whatever is gonna happen term at click funnels, but if it ever

[29:45] years down the road decide to do something seller beyond that core group will go do something else. I mean, it's just actually, it's just the that nucleus and whether it's here or someplace else, it'll still be fun. The beauty is that connection when you start to, you know what they're thinking, you become like this brain. Yeah. That's a great way of looking at it. Well, I appreciate your time at todd. I thank you so much for taking time. I know you're out. Literally traveling the building's huge documentary on again on proof and everything else that you guys have been doing. So thank you for jumping on. Any parting words you want to give to our audience or our listeners here? Um,

[30:25] I don't know, just, you know, I have a mission statement that I said it the other day when we were on TV, but some people messaged me about it and I think it's a good one. It's like my mission statement, I think a lot of entrepreneurs will fit into this, is that I'm committed to living fearless so that other people can live fearless, right? And if you think about the community that click funnels is, and you know, these other communities, you know, we're all looking to those who broken through, right? So you got to share your successes or breakthroughs even to breakthroughs because, you know, the sun doesn't shine without the dark, right? All my breakthroughs came off the back of seemingly the worst situations, you know. So, um, you know, share your share your b list. People can have the courage. You did the same thing. Love it. We're gonna leave on those words, body. Thank you so much. I love having you on. It's awesome day. Thanks.

[31:26] Hey, well, thank you so much for taking the time to listen. I can tell you the things I love more than anything else. Aside from listening to podcasts, reading books, one of my favorite books was the very first book that Russel wrote, it's called Dotcom secrets. It's the underground playbook for growing your company online. So if you've already got a business or an idea and you got something you want to get going right away, go ahead and check it out. And we literally give you the book for free. You just pay the seven 95 shipping and handling. Just go to Dotcom and we'll go ahead, we'll ship you out the book. You just pay 79 five shipping and handling and the book will be on its way to you. Thanks again so much for listening. And remember, you're just one funnel away.


Feb 5, 2019

Why Dave Decided to Talk About the Never Ending Horizon:

Dave was struggling heading back into work to hit a necessary deadline for FunnelHacking Live just a few nights ago when he decided to hit that record button. He wants to talk to you about how the seemingly elusive horizon some of us chase is only meant to be admired from afar or while looking back. Now what does that really mean you might ask? Well listen in and jump back in time a little here with Dave and find out. Listen in to his vulnerable story and do some of your own self-reflection on if you need to take a look back more or if you need the simple motivation to keep moving forward.

Tips and Tricks for You and Your Business:

(1:32) The First Time Dave’s Son Heard His Dad Say He Didn’t Want to Go Back to Work

(3:00) Turn Your Chair Around Funnel Hackers

(4:41) When the Bills Come Due, the Dream Isn’t Fulfilled, and the Bank Accounts Aren’t Full Either

(8:48) If You’re A Parent, You Can Relate to This Part

(9:39) The Light At the End

Quotable Moments:

(2:24) “There are times in my business career, and I know I’ve made some serious mistakes with my family on this, where as soon as I accomplish something I run to the next. And, I never sit back and enjoy THAT moment.”

(4:16) “I wouldn’t change what I’m doing, I chose this and I’m excited for what I’ve become.”

(4:43) “I remember there were times when I was wondering if I was going to lose the house…”

Important Episode Links:


[00:00] Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward

[00:17] funnel hackers. Welcome back. I'm so excited. I need to give you a little bit of context. Um, so right now it's about 8:00 the store, let's say the 25th of January and I am here at the office just getting started around two tonight. Memories and mentioned this to you is there's. So next week we actually are a week from today. Next Thursday we're flying out to 10 x, uh, to be there with grant cardone and there's a ton of things to get done between now and then. I'm Super, super appreciative for my family. I've got the most supportive wife in the world and I could not do it without her. I've learned, uh, one of the things for me is the importance of letting her know in advance what I'm going to have a late night. And so I kind of planned this on Sundays and Thursdays is going to be a late night for me.

[01:07] Uh, so I probably, I'm sure nothing beyond before I get home. My only reason I mentioned it is there are times in life like right now where I feel like we're going a million miles an hour and staring at this horizon and ice is the sudden way, way out there and it's never ever ending. And the harder and the faster we run, I still can't get there and there's still a million things I want to accomplish and I'm so excited and passionate about what we're doing, the impact we're having. But there are times when it's just, it's hard. It's late. Um, I was out doing some driving with my son Jackson. He's getting ready to take his driver's test shortly here and told me I had to go back and I said, Jack, I'm tired. I said, I love what I do, but I'm tired. I just don't want to go back to the office.

[01:54] He goes, you know, dad, I think it's the first time I've heard you say he didn't want to go back. I said, I love what I do, but I would just love to be home right now, home with my family and just cuddle up and enjoying a fire and cold night and everything else, but there's things that have to be done and I'm not a huge believer in equal opportunity balance. I just don't believe it exists and so tonight's. Tonight's gonna be a late night, but I want to kind of talk to about this whole idea as far as it is never ending horizon because there are times in my business career and I know that I've made some serious mistakes. My family on this where as soon as they accomplish something and we're onto the next and I never sit back and enjoy that moment.

[02:38] The other thing is there's times where you keep pressing so hard and it's almost painful. You feel like you just keep going and going and going. You're like, am I ever gonna? Make it my African of feel. I call it cow. I've actually doing okay on this thing and I've realized that the way you do that is by stopping in, physically turn it around, and for those of you, I'm literally sitting in my chair. I literally just turned my chair around to look back and look back on all the crazy things that you've learned and how far you've come. I think at times, the journey as far as how far out it seems like you're never going to get to where you want to go and there's good and bad. I mean, we've had an amazing time. We've got a ton of financial success. We've had a ton of business success.

[03:23] I mean, everything's going awesome and so I don't mean to be the guy who's like, oh my gosh, life is hard and it's not going well. No, it is. It's going great, but even because it's going great and because there's still that carrot, there's still that desire. There's still that passion that's out there. I'm like, I want so bad to touch the lives of more people. I want so bad to do more than we're doing and you feel at times like I'm on this treadmill and the incline is getting steeper and the speed is getting faster. My holy smokes. Honestly, I'm looking at this right now. I'm thinking all right. All my plans right now are in March because from here we get back from Tedx. We go right into funnel hacking, live in funnel hacking live, go straight to TNC. I'm looking at my calendar.

[04:09] I am literally home for six days in February, but again, I wouldn't change what I'm doing. I chose this and I'm excited about what I've done and I think I just want to make sure and I can kind of convey to you the feeling of you need to turn around every once in a while and see how far you've come. I mean, I look back over my entrepreneurial journey of life and there are days where I literally have to pinch myself and just sheer gratitude for the blessings of the Lord has given me in my life. There have been hard, hard times. I remember times where we were basically to lose the house and trying to explain with my wife and going, holy smokes, how do you, what do you do when you're trying to deal with bill collectors and credit cards maxed out and feeling like, man, I'm doing everything I'm supposed to be doing and it's just not working.

[05:02] I remember those days at times. I remember like yesterday. Um, but I also look back and I look at the friendships and the relationships and the people I know and how deep and meaningful those relationships are to me in my life and my friendships and I am the people I associate with now were my dream people. Years ago I thought they were untouchable and yet now I'm on the phone with them. I'm texting them on boxer and then and there now. Great, great friends. And I looked back at the journey as far as, as all of the years of study, of attending seminar after seminar. I went to so many Dan Kennedy, Bill Glazer Info summits and attended masterminds and spent tens of thousands of dollars at the time. I didn't really have. And trying to make it all. And I remember there was a time where I was sitting there with my mom and just again I was, this is probably about just over 10, almost 12 years ago, and was just late thirties sitting there going, mom is this, I am so tired.

[06:17] I'm so, so tired. And, and I remember her just saying, you know what Dave, at times to come and you're look back and you're gonna, you're gonna. Enjoy this moment. And right now is that time. And it's been that time for years now. But I remember going through the pain and the suffering and the agony and thinking when is it my turn? And at time comes, it just does. It's, it's one of those things when you just don't give up and you keep fighting and you keep pushing forward and you keep going for that brass ring. And now, I mean I again, I, I'm grateful for the life I have. I'm grateful for my family and I'm grateful for the opportunity to be involved in clickfunnels. But I'm tired right now. I'm tired because I got another four or five, six hours in front of me here and I haven't done a very good job of documenting the hard parts.

[07:10] I always am really loud and out there. As far as everything. This is what's going on. I thought, you know what? I want to be more transparent this year and really share. Even though things are good, man, it's. There are times where it's still hard. There's times where it's just late nights and it's, it's the grind, but I'm always remembered the importance of turning around and looking back and realizing, oh my gosh, I have come so far, so far from where I was 20 years ago as an entrepreneur. Just trying to figure things out to figure out how to sell belly to belly across the table from people and to learn marketing and to learn direct sales and to learn social media and to learn funnels and and business development and negotiations and all those things. And they've came. They've come over time and it's funny.

[07:54] I was sitting there talking with my boys. Got I got just amazing kids. So my son, Christian and, and, and Chandler right now are, they're getting up early, going to the gym, working out, and they're both working together on a project, uh, as far as the one funnel away challenged and they're doing that and to seeing you, my 17 year old son, Christian who was just so, so excited and yet I see, I see all the things he's got to learn in front of them and I'm kind of making the point of making sure I don't tell them that it's still hard, but it's going to be hard, but it's so, so worth it. Uh, just got a vox for my son. Parker is a Byu. And, and going through the struggles of trying to time management of, Gosh Dad, I'm trying to start my business here while going to school and I'm dating this girl and I'm dealing with school.

[08:42] And Life seems so busy. And I'm like, those are good times. And I think it's, it's important to realize as much as there are times as a parent, I want to take away the pain or the heartache. I know that's where they learn and they grow and I'm so grateful that no one took that away from me. There have been times when I would have loved to have someone help a little more, but I'm glad no one took it away because I look back now and the gratitude I have my father in heaven for blessing me with the experiences I've had over the last 20 years are just insane and I again, I just, I pinched myself today thinking of out grateful I am for the opportunities I have, how much I look forward to seeing people at funnel hacking live and to see the lives that are changed just because of a software and the lives that they're changing and to realize no matter how far away that horizon is and the goals and the dreams and as high as they may be

[09:41] as you're going through it at the time and that moment, there's nothing better than just every once in a while just turn around and just reflecting on how far you've come and no man, I'm making it. I'm doing it and sometimes that turned around as little. I just want to see what I did yesterday. Um, and I get it. I don't know why I'm sharing this right now. I, I, I just wanted to, I want to spend some time just kind of capturing the moment where I'm at right now. This is going to be one of the busiest, craziest years we've ever had. Um, and January started off just like that and it's been a rocket ship and we start off with the two comma club x cruise and we were home for two weeks just trying to get everything ready to head out next Thursday a to 10 x to pull off a miracle.

[10:29] But it'll all come together. It always does. But again, I just, I don't know why I'm sharing that. I just wanted to kind of pour my heart out to you and say for those of you guys are listening, the journey and the heartache and the pain, it as hard as it is. And I have been there so many times, it actually, that's where the muscle grows. That's where you build and that's where you get the fortitude to not only deal with your own stuff, but more importantly to reach down and help others and to pull them up, but also realize that there is a light at the end and it is there. And I've, I've had that light and sometimes I thought it was a train coming at me and sometimes it was, but I can tell you the lights even brighter when it actually hits. And I just, uh, I just want you to never give up. It's the fight. It's the battle as you keep going forward. Um,

[11:23] it just is. I just spent some time going through some of our facebook posts and seeing, seeing the journey of those people who hit two comma club and those people who are in coaching program struggling in the pain and the agony. It's not working. And we keep saying you're one funnel away. And I'm like, well, how many more funnels is it? And it's that learning process. Um, I remember, uh, I'll keep this short. I just want you to know, man, if nothing else. These are the times where, uh, it brings you closer to dad and it brings you closer to the people who matter most in your life. Don't forget about them. Be grateful for what you have and just know that the Lord on your side and this thing actually does work and just keep up the good fight. It, it, it, it pays off. It truly does have an amazing night. If you're going to be at funnel hacking live, please take a few minutes to come up and say hi. I'd love to put a name to a face. And again, thanks so much for all the Jews to support us at click funnels. More importantly, help you know how much you mean to us and the impact we're trying to have on your life so that you can bless the lives of those people. You're here to serve. I have a great night. We'll talk to you soon.

[12:33] He's so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others? Rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get that next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as you'd like me to interview. More than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Jan 31, 2019

Why Dave Decided to Talk to Mark Lack:

From Pro Paintballer to Personal Brander Extraordinaire, Mark Lack has developed lots of skills and strategies that just might be of interest to you. From how to establish your own brand with a budget to how you can score interviews with the celebrities in your industry, Mark and Dave hit it all. This podcast will help you on your journey to perfecting not only your brand but also towards fulfilling your dreams. As Russell always says, “You’re only one funnel away.” Now with this episode you could only be one play away.

Tips and Tricks for You and Your Business

(1:30) Pain Pushes Until the Vision Pulls

(5:00) Your Personal Branding is Your “Trojan Horse”

(9:24) Do You Create Your Audiences?

(11:28) A Personal Brand that I can Afford

(13:08) Become the Next Celebrity with Mark’s Celebrity Secret

(18:20) Why Dave Loves Mark’s Business

(20:03) You Can’t Ask If You’ve Never Given, Just Try and Ask Chase Bank

(21:54) Shows = Success

Quotable Moments:

(1:59) It was so cool being like a glimpse of a rockstar in my own paintball world. But Monday through Friday I was miserable at school. I just couldn’t wait to get out and go back to the place that made me feel significant.”

(5:14) “Direct response marketing is how we get started with people, but as soon as you get started with people that personal brand becomes extremely critical.”

(12:14) “That’s the best part and what I love about Entrepreneurship: we don’t need qualifications, we don’t need any of that stuff, we just need results”

(21:49) “Interviews is like one of the secrets to a lot of big names success. How many big name people have their own show

Other Tidbits:

People rarely go onto social media to get sold something, BUT they do go onto social media do buy someONE

There is never any better dollar spent than the one that helps your omnipresence

Transparency helps you to develop more LASTING and TRUE fans

Important Episode Links:


[00:00] Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward.

[00:17] Everybody. Welcome back to funnel hacker radio. I'm your host, but most importantly, the person who I'm bringing on happens to be the personal branding guy and he has his own TV show, business rock star. So without any further ado, mark, welcome to the show. Thanks for having me. He rock. I'm so excited to have you. This is been a ton of fun. We were just talking about, uh, he, I actually used to live not too far from where you're at right now. And one of my favorite places in the world down there in southern California. Indeed. Beautiful view of the ocean up on the mountains. I'm jealous. It's where it is here in Boise, but that's how I want to make sure we kind of dive right into this. First of all, congratulations on business rockstars. That's a massive, massive TV show for those of you guys have flown Delta.

[01:03] You've probably seen it on there. If not, they've got podcast, they've done a ton of crazy things and mark's had the opportunity of interviewing Louis, some of the world's most profound and influential entrepreneurs and everything else out there, but the cool thing for me is kind of your whole story. I was a kind of go through some of this stuff prepping for the podcast today and one of the things mark I loved was, I think it was the quote from Tony Robbins that you use that pain pushes until the vision pulls us. If you don't mind to expound on that a little bit and then I'm going to dive right into this whole personal branding thing. Yeah. So you know, for me it's one of those things in life where I think you hit that moment where you just know you're going to make that change and if you're not there yet, you're probably experienced that at some point.

[01:47] But for me, it was when I looked at my life and I realized Monday through Friday was miserable in school and the weekends I felt like a rockstar because that was one of the top professional paintball player traveling all over the world. It was so cool being like a little glimpse of the rockstar in my own little tiny paintball world. But Monday through Friday I was miserable at school. I hated it. I just couldn't wait to get out and go back to the place that made me feel significant. And so what I realized was I had to figure out how to make money to Friday, phenomenal. And I went on youtube and Google because I'm so lucky that I grew up in an era where the Internet exists and I can do that. And I came across Tony Robbins, of course, right? Trying to improve your life and get motivated.

[02:27] You're going to cost the guy. And so I just started watching his videos and he said so many incredible things. You've got to be come the best version of yourself. You've got to always grow. You've got to contribute beyond yourself. And one of his quotes as well as, you know, pain pushes until the vision pulls. And so for me, I never actually had a vision for the life that I wanted to create. And so it wasn't until I decided that I thought the coolest thing ever would be to be a professional athlete. And so weirdly enough I got into paintball doing it and I only wish it was a different sport or I would have made a lot more money. But, uh, it ended up being paintball. I learned a lot of lessons, but I, as I started studying Tony Robbins, that led me into entrepreneurship and to this whole new world of how you can literally create the life you want impact so many people through business and have an uncapped earning potential and the entrepreneurial world.

[03:16] And I was like, oh my gosh, I want to become a pro at that. Like created this vision for my life. And that ended up pulling me into the direction that I am today. And most people have to push themselves, right? Pain pushes. You have to push yourself to do the mundane tasks that you don't want to do. Oh, I gotta go to the gym today. You have to push yourself, motivate yourself with the pain until you have a vision. I'm going to the gym everyday now having to get into the best shape of my life because I have a vision. I'm creating the most successful abundant team and business that I possibly can because I have a vision and the vision pulls me. It motivates me to want to become my best. So it's powerful quote and it's led me to creating the life that I have.

[03:55] Oh, I love it. It's funny, last night I was with the boys and my wife and the, uh, they were watching the new rocks. A shell. The titans. Yeah. Yeah. I love that thought. I was watching it too, these crazy guys on there and all of a sudden we felt so it was kind of like watching a rocky movie or something like that. That's my vision. I'm going to get on there. I'm going to do this. I think it's really cool because I believe that's so important these days, especially with. You may have mentioned that in your earlier life kind of feeling bullied and everything else, just not fitting in and I think that's the hardest thing for a lot of entrepreneurs. They don't really have a circle of friends that supports them. They don't have people who are there encouraging them and so there's that, that aspect as far as the need for the vision and I think it ties in so well to what you become so good at and that's that whole personal branding thing and I think the vision and would that personal brand.

[04:46] I've seen it here with click funnels and some of the things that we've been doing and and the large that vision gets, the easier it is to create a personal brand around where you want to go. And so with that I'd like you to of share a little bit about. Because I hear all the time, you know, branding and I was one of those guys I grew up in the direct response marketing things. You know, who cares about branding. Branding doesn't matter, right? It's all about direct response marketing and it's been fun for me to see how important that branding has actually become a. I think when I look at marketing these days, direct response marketing is, is how we get started with people, but as soon as you get started with people, that personal brand becomes extremely critical. Again, I call it, I call it the Trojan horse.

[05:25] It is. I'll get into that. Let's, let's dive right in and they don't care to hear from me. They want to hear from you, so let's dive right in. So the reason why I call it the Trojan horse and you hit it on the head, it's like direct response marketing is the ideal scenario. Puts something out, see the data instantly in real time and know if it's working. We're branding is kind of like you're really betting on the long term success. You're not going to get any short term benefit from branding. So trust me, I come from the direct response marketing world, probably half the books behind me, our marketing books, and because who doesn't want to put something out that they created and get instant gratification or at least results to make a pivot. I'm all for that and I think a lot of people should start there, but I also think we live in this new era where you know, nobody's going on, for example, they have no one goes on facebook with a credit card and says, Hey David, do you want me to get you anything?

[06:16] Right? Absolutely right. Hey, by the way, I'm going on youtube. Did you want anything? No one says that. And so although billions of dollars are, you know, invested from advertisers and people like us in the direct response marketing space, we get to make a lot of money online hopefully. And it's fantastic, but we all know that it's incongruent to why the person's going on there. And so you and I can go to church and somebody could come up and try to sell us something. And if they were really good, we feel good about it. And we would lie, but the regular person who tries to go into the church and sell people, it's going to be weird. We're going to look at each other like why is he selling this at the church? But a really good person would make us feel good about it and we would like that the process.

[06:58] And so most people, when they see ads on social media, they hate it because they're not on there for ads. Most people are very upset and in fact, I'm sure you know, you can see all the hate and the comments on ads. I'm getting so much hate and all my comments on ads from half of them. Right? And so you got to have thick skin. My point is people don't go on the platforms to have ads put in front of them, let alone to buy something. Now, obviously if you build a funnel and click funnels, you can do it really effectively. And clickfunnels has played a huge role in our success because of the back end systems and processes. But the reason why I call it the Trojan horses, because people go on social media for content, so here's the crazy thing, a business and we can agree with this, is that a business is going to be as successful as the problems it solves, and so if you can solve bigger problems at scale, you're going to get paid more money and businesses solve problems through products and services.

[07:55] Right now when you go on social media, you might have a problem that a product and service can solve for you, but you're not on there to buy and so you have to be really good with your process and your campaign and your retargeting, your funnels to get them to buy and to do it in a cost efficient way. Here's the crazy thing. You can also solve a problem with content and you can do that with a personal brand because it's arbitrage. It's, it's the they're on. They're seeing a person with a person's name, not a company name. They're seeing a person with a person's name just providing content with no links, no pitch, no call to action, no nothing. If you're interested in weight loss, I could sell you products on weight loss or I could just give you education on the right food to eat the right exercises to do the right habits and mindset shifts you have to do to commit to the goal, and I could give you all of that information for free so as you start to know me like me and trust me because I've been giving you education and content for free and I've been paying to put it in front of you just like I can pay to put an ad in front of you, but the difference is you receive my content so much better because it's educational in nature, not salesy, and then I can pixel you and I can retarget you with more content and as I see you engage more with my content, I can create a custom audience bucket and only retarget my advertisements to the people who have been consuming my content.

[09:23] I love that. I think that I'm going to stop you right there because I think I love what you're talking about because I. I mean, we become a content mill and we joke around all the time here in the office, well, you know, what's the cost of the b roll? It's all about. Got to find some way. How can we set this up? So because it doesn't. It has to be engaging, but I think the part that I love what you said is so important. Session for people who are just getting started. We're, we're funds are tight. A lot of people throw all this money to facebook and they get frustrated and it doesn't work. I'm like, it doesn't work because you don't have the right audience and so if you can create the correct audience by retargeting them and creating that bucket of a look like audience and things where people have actually consumed your content and who people who are like those other types of people, it allows those ad dollars to go so much further. So I think that's great. I love that Trojan horse approach

[10:11] between our clients and our own companies. We've tested tens of millions of dollars and the advertising and the content marketing space and we've found that on average content, meaning you uploaded on facebook or instagram and you pay the platform to put it in front of a targeted audience, but you do not add a link that takes them off the platform. Soon as you add a link, it's considered an ad and it costs 10, five to 10 times more to run an ad than a piece of content so we can cut up a 62nd clip from this interview. I could upload it on instagram or facebook and I can put it in front of anyone on the Internet and it'll cost five to 10 times less to just have people see that and then as they start to know me and I can reach. So if you and I had the same budget and you only ran ads, hopefully you know what you're doing or you're going to go through your budget quick. I could spend half my budget reaching 10 times more people and then only run my ads to the people that saw me at scale.

[11:10] I love that. I think it's the part where people miss the boat so much. We're under a lot of people are just producing a ton of content that is just content for content sake and I think it's one thing that you've. I love the content. I see that you're producing out there. It's high, high value, you know, even if you take a look at your facebook page on impact and influence, they're just the interviews and the things that you've done with people and you're providing so much value out there, whether it was whoever was with, um, but I think that the part that people need to understand is you can provide massive content without having to spend a whole bunch of money to create that content. So if you don't mind, talk a little bit about how can a person build their own personal brand on a limited budget but create massive content. Has fantastic

[11:54] question. One of the best things you can do when you're starting your personal brand, and this is really anything. This is what most people try to aspire to get down the road. But it's so funny. And entrepreneurship. I think a lot of people wait until they feel qualified, they wait until they feel like they have permission or an invitation, and that's the best part about what I love about entrepreneurship is we don't need qualifications. We don't need any of that stuff. We just need to get results and so what you have to understand and how this relates to personal branding is the best thing you can do with a personal brand to collapse five years of time into your first year of personal branding authority positioning, how to become the expert, truly attend in one year as you align yourself with people who have 10, 20 years of credibility and authority, and you do that in the form of a show.

[12:44] Just like you and I are doing interviews now. I align myself with Daymond John from shark tank, grant Cardone, Russell Brunson, Gary Vaynerchuk, Tony Robbins, Tai Lopez, Lewis House, and all the other amazing men and women that I can name that you most of those names you might recognize because they've built 20, 30 year personal brands. Very successful. So if I align myself with them not selfie at an event with the backdrop and a name tag, I'm talking about aligning myself with them in an intimate environment and the form of an interview where we're having a dialogue and sharing a conversation and value for an audience after doing that enough times, sometimes even once, I will be then perceived as the next celebrity just because I've been around all the celebrities and you've seen me with all the celebrities and I'm the next person. Right? And so you can become so big from your own show, but how do you get a big celebrity person to say yes is your first guests.

[13:39] Now I don't think maybe you should get your first guest is a celebrity. I think you should get good first with some smaller interviews, but when you're ready, just so you know the ace up the sleeve anytime you want, the way that you get a big person to say yes to your show is you say, grant Cardone, Russell Brunson, whoever. I'd love to have you on my show and whenever it makes sense this year that you want lots of pr and awareness because it's all about timing. For the big name people. It's all about timing. If they say no, it's because you ask during the wrong season the wrong time, so don't ask. How about next month? Say when this year all big dogs have their year mapped out. When this year do you have something coming up, a book launch and event, a charity, anything that you want lots of attention and pr and awareness on because when, when so and so grant cardone or Tony Robbins, you've ever comes on my show, I'll guarantee they get 200,000 views from entrepreneurs, from college students, from millennials, from baby boomers and no one ever asks the question with how big is your audience?

[14:40] Where are they going to lose? Because they're like, wow. He picked a number and set it, and so when you get the interview, you upload it on facebook and instagram and you just pay money. Promote the interview to the targeted audience of your choice and then plugging engagement pixel on it, so all the people that see you with Tony Robbins or Gary Vaynerchuk, grant Cardone, you can retarget them with your next big name, interview and your next big and memory, so eventually you become omnipresent. You're everywhere in the same industry. Have the same people and you become a big fish in a small pond. Wait a minute, you're dave, the guy who interviews all the big name people. I love your show and then you retarget them later with your products and services because now they know, like, and trust you. Think Ellen Degeneres, Oprah Winfrey, all those people have blown up from just interviewing people and having a show and then it creates your content and in an authoritative way and then it forces you to have to promote it to lots of people and you're probably more comfortable investing the money to do that because you know it's going to be valuable when it's you with an authority figure than just promoting your own content to that many people.

[15:44] So that's, that's something that'll blow your brand up.

[15:49] I love it. I think the part people have to understand is there's no better dollars to spend than to spend on producing content like that and actually promoting that content. If you, again, if you can go to someone. I love that as far as I'll get this in front of 200,000 people. They're like, holy smokes, how are you doing to me because I just say, okay, a million and I got it. Trust me, I got to shell out the bucks, but like

[16:11] I got the interview and I'm building a brand and over the long haul that will pay me 20, 30, 40 x in the long run. So

[16:21] I love it. I think. I hope people are, as you guys were listening to what I love that you said right there, mark is over the long haul and I think that's. You have to understand you're in this for the long game. Everyone's out there just trying to make a quick buck real fast. Yeah. That never ever works on branding, but more importantly you can't. I think that you're going to get to the status that you want in life for the significance or whatever term you want to use without playing the long, blonde game. I don't care. You got to put in your 10,000 hours on here what term or an analogy you want to use. To me, that's the most important thing is to realize you're in this for the long haul, so awesome.

[16:55] I try to tell people, look, if you want the achievement and the destination, that's fine. I think we all do in some level, right? We all, we want the achievements, the destination. That's what keeps us going. You got to set the bar and keep growing and keep going forward, but I think that if you fall in love with the process and you fall in love with the journey, then any achievement at any destination will happen. Like all these guys talk about scaling your business to millions, but what they don't talk about is that scaling is a byproduct of building, testing, reviewing the data and optimizing and never stopping. Building testing, looking at the data and optimizing scaling as the byproduct and all these guys tried to jump straight to scaling. They think they're going to build something. Once I'm going to build one click funnel, I'm going to test it and I'm going to just scale this thing to millions.

[17:41] It's like come on guys, you have to build tests, look at the data and optimize constantly nonstop. And then scaling happens as a byproduct and you might scale for a week or a month and then it's going to draw and you got to go back to building and testing. And so yeah, I mean everything. Branding, even direct response marketing, click funnels. It's all a long game and everyone can have their, you know, eight figure, you know, Comma club like you have behind you if they just play the game long enough. Like I was telling you, I said I'm going to have that in 2020 no questions asked because I just, I'm in the game. I'm in the process. I mean the journey and everything

[18:17] and I think that's the part I love so much about, especially about what you teach them, what you do is you're actually teaching exactly what you do on a regular basis and for me that's where that can grow and see comes in, especially from a branding standpoint. One of the great things about social media these days is people can pick out a fake real fast and if you're not authentic and you're not transparent and you're not congruent with your message, you might get people at first, but they will not stick. They will not engage. They will not buy the. And I think that for me has been some of the fun stuff as biggest social media's become as the transparency that's out there. I think the other thing I love about what you said Mark, and that is when you're doing those interviews with people, you're providing value to them and it's.

[19:01] It's cool for me to see, yeah, you've interviewed a whole bunch of people. More important than that. You've actually developed a friendship with them and that to me is where the long game really comes into play. It's a matter of who you know and and who knows you and and the value that you provide to them. It's so much easier to go and do something with someone after they know that you've already sent them a ton of value, that 200,000, a million, whatever it might be, but when they know that you're playing the long game and your planet for them, man, it just helps you so much for what helps you sleep better at night, but more important that it allows you the opportunity to really grow something that's got legs because when the, when everything falls and it doesn't work, those relationships, at least for me, I know I've fallen back on some of those relationships multiple times when things didn't go exactly the way I want it to, so I love that. That's like

[19:49] if people could understand you have to add value first. Right? I love this analogy, like looking at relationships like a bank account, like you couldn't go up to a person or a bank account and ask for a withdrawal if you've never made a deposit first. Like if I walked into chase bank that I don't go to and I'm like, let me get some withdrawals. They're like, you don't, you've never made a deposit. And like that's how people treat relationships is they're like, okay, how am I going to get something from this person and for my business, for my thing, and I look at it the opposite way. Like if you're going to add value, there's so many ways to do it. The obvious one for successful people just pay them money by their program, by their thing, go to their charity and donate. Give them a quick deposit in the form of cash because that's actually deposited, right?

[20:31] Like, you know, likes and comments and shares. Those aren't, those aren't deposited at the bank. So just give people money if you can afford to, if you can't, the next commodity that you know, big name, people in business world and celebrities are willing to exchange time for it, right? They'll change, they'll exchange their time for money. Everybody will some price or they'll exchange their time for attention because attention is the new commodity. How much does superbowl charge for a ten second commercial, $5, million bucks, 10 seconds, because so many people are watching. There's so much attention and on social media, we're fighting for attention. It's costing more and more and more every year to get people's attention, and so if you can just figure out how to get anyone in the world's attention and through the form of a show and then pay money to promote that, it's usually a lot cheaper to buy a million views than to buy an hour of a big name person's tone, for sure.

[21:27] Think of it that way. It's cheaper for me to buy an hour of your time for my show to promote it than it is for me to pay you to sit down with you and talk to you anyways, and it's the same outcome, but an interview is like a backdoor way to make you feel great because I'm at, I'm talking about you and everyone loves to talk about themselves and then I'm edifying you and doing it in a spotlighted way. So yeah, I mean, interviews is one of the secrets to a lot of big name people. Success. Look at how many big name people have their own show. All of them because we all know you can all you can slop. No, it's funny. You know, Russell and I were talking about this multiple times. It kind of goes back to the whole Arsenio Hall thing back on with trump when he was on the apprentice, and I don't know if you remember that whole story nor centennial hall was, was sitting there and he was trying to.

[22:17] Everyone's out trying to raise money and he had all these crazy huge Rolodex, but no one returned his call because he didn't have a show, but when he had a show, the old arsenio hall show years and years ago, everybody would return his call because they knew they were going to get something out of being on a show. Exactly the. That's the part that you need to start and there's nothing better than starting with the show. And I know you've. You've done an amazing job with business rockstars. How in the world did that come about? So business rockstars, thank goodness, has these incredible co founders and investors that have built the whole thing and put it all together and I'm lucky, kind of like a Ryan seacrest of American idol and now k SFM, right? Uh, I get to be the host and the face of the whole show for the primary segment of the show, which is amazing.

[23:05] And then I've been able to, because I think like an entrepreneur structure myself as a partner in the company, help kind of direct the social media part of the business which almost never existed before and then actually make them think about different monetization components from the show that they had never thought of. And now it's led to them looking at the business and a whole different way. We're actually acquiring a bunch of membership companies and doing a roll up in an IPO. Crazy, crazy stuff. I'm not dude, I who's the one writing the stuff like the contracts and the checks. These guys are [inaudible], they're in their sixties and they got multi hundred million dollar net worth and they come from the radio, television space. And so the cool thing is is I get to learn from them from their experience and they're looking at this in a way I never would have.

[23:52] I was like, we should monetize it like this, this, this, this, this. And they're like, that's great, let's do that. And let's roll up and acquire companies and do an IPO. And I was like, okay, this sounds awesome. So yeah, so it's really cool because we get, I get to like, you know, the ying and the Yang. I got like my younger online social media, digital marketing mindset combined with hey, it's a lot faster to just buy a company than to build it and I'm like that's one way to look at it. So we're just buying companies and then building them with social media and online marketing and that's helping us get to our run rate that we want to do before we go crazy though. And most people think of it as just a shop, but it's so much more than that. Started off a branding kinda like clickfunnels.

[24:35] It's so much more than what people probably think. They just think of clickfunnels as I'm having some fun on some acquisitions myself right now. So it's been a crazy stuff. Exactly. Well, as we kind of get close to wrapping things up, I, I know people are going to be dying to find out more of how do they get more from you? What, what's the best way for them to get ahold of you? So whether it's social media, you want to connect with me there, you want to watch a ton of our free content, you want to get free resources and watch some of my interviews, all of that is that shorten the, Jordan, the and then you guys have a a course. There's won't masterclass or something. What's that? We've ever, you know, if this fun kind of banter and dialogue has been good for people to choose to tune into and listen to and they want to know more about how they can really position themselves as an authority figure within their industry and then actually monetize that authority.

[25:23] I'm just go check out our slash masterclass and we have a whole 90 minute free training that we put together. Kind of like you guys have so many different incredible free trainings. We've got one ourselves and it's 90 minutes long and anybody who wants a deep dive on personal branding can check that out. No, I love it. Well mark, I appreciate so much your time today and congratulations on all your success. It's super, super excited. I can't wait to, uh, basically presenting the big award to you, uh, next year at funnel hacking live. You cross the state board. I'd love that. Nothing would make me happier. I'm looking forward to appreciate you coming on here and jam with your tribe and uh, always a pleasure to connecting with you. Thanks Mike. We'll talk soon. Thanks again.

[26:03] Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate review this podcast on itunes. It means the world to me. We're trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and, and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if you'd like me to interview. I'm more than happy to reach out and have that conversation with you so I can go to itunes rate and review this, share this podcast with others, and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Jan 29, 2019

Why Dave Decided to talk About In Time Learning:

Description: Dave always has amazing conversations with titans in the industry we all call, FunnelHacking. His recent conversation with Steven Larsen has inspired this podcast about truly learning. We all are constantly surrounding ourselves with opportunities to learn, it’s how we stay in the game. It’s now time for us to reconsider how we’ve been doing our learning. FInd your question you need solved THEN find your answer. Listen in to the thoughts of Dave Woodward and those he’s associated with and see if you can’t solve the questions you have or identify what question you really NEED to be asking.

Tips and Tricks for You and Your Business:

(2:21) Why Master Questions?

(3:56) Dave’s Questions and Their Answers in 2019

(7:08) Do You Read to HUNT?

(9:55) Dave’s Modeling

  • (WARNING: This is about strategies, not Dave’s modeling career for Vogue)

(12:40) Speed, Speed, Speed

(15:39) Just Get Your Three

Quotable Moments:

(2:36) “You know the very first thing, as I look at 2019, is I’ve realized overtime that questions invite revelation.”

(8:30) “You guys have to stop learning generally.”

(10:27) “Too often people try to do their own creativity that they forget the framework.”

(12:17) “One of those questions should be, ‘Who’s the person I can model? Who is the person who has the framework that will help me solve that problem?’”

Other Tidbits:

Speed is so important in Dave’s life that he’s constantly hiring coaches for the parts in his life that he wants to improve.

If you did know the answer to the question holding back your business, how much of a change would it make. Be honest, would you allow change to incur?

Important Episode Links:


[00:00] Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward

[00:16] [inaudible]. Everybody. Welcome back. This is a fun, fun time. Odd again, you've heard on the last episode was actually just got back from the two comma club x cruise and if for some reason you guys want to be involved in that next year, you've got to go to follow hacking live this year because that's the only time where we actually even offer people to join to our two Comma Club coaching program. But what happened was, uh, and by the way, we actually are going to be going on a cruise again next year or we're going to go to an all inclusive resort. We kind of decided between the two. What I want to share with you real fast here is some of the things that, uh, we covered. So, uh, in the last episode I talked about basically Jsp friel kind of talk about it during one of his masterminds today, I want to kind of talk to you about some of the things that I learned from Stephen Larsen.

[01:03] He was, he's another one of our two comma club coaches and he was on the cruise top some of the masterminds, uh, for those who were on the cruise, they actually had a huge advantage because, uh, Alyssa see if his wife wasn't able to come, not just because of families type of stuff in the kids. So they had basically they had steven to themselves and he just gave and gave and gave on not only on the masterminds he top but on individual ones late at night. And it's just too comical. X Cruz was just the most amazing experience ever. So again, if you want to be there next year, go to funnel hacking live this year so you can actually sign up for our two Comma Club coaching program. But what I want to dive into right now, our three, the secrets that Steven talked about, and these all will apply directly to your business.

[01:50] It also applied to your life and I think it's a, it's super critical for you as you start realizing some of the people that are involved in our whole funnel hacking group and community just because of the experiences they've had. And I would hope that if, if you're, you should be going to funnel hacking live. So assuming you're going to funnel hacking live, make sure you take the time to talk to the people, get outside of your comfort zone and really spend the time diving deep into what they have to say. So one of the things Steven was talking about was as he was looking basically at going into 2019 and some of the things that he had learned in over the last couple of years, but what he was gonna do different this year said, you know, the very first thing is I'd look at 2019 is I've realized over time that questions invite revelation.

[02:42] And he said, there's a lot of things I need revelation for this year. I'm trying to grow my business. I'm trying to do. Is it called the shop? Basically it'll 4 million for this next year. Uh, and so he goes, I'm, that's 400 times what I did last year, more than 400 times. So it, I don't have the skill set there, I don't have the people in my community. And he said, what matters most to me right now is to realize that questions invite revelation and I need revelation. So I wanted to kind of just mentioned that to you as you start looking at this year to start asking better questions. And one of the things he said was, as far as the questions so you can they go, they come really random for a lot of people. He said for him personally, his quest, he's only looking at really one question and that is what is the number one immediate problem in front of me that I need to solve?

[03:37] I thought that is awesome. If you, if you can actually identify what the number one immediate problem is in front of you and all your questions are focused on solving that problem, that in and of itself will take care of everything else. So again, this applies in your business, applies in your relationships, it applies in all sorts of different parts of your life. If you were to take a look as far as in, for me personally, if I was, if I'm looking at this going right now, what is the number one immediate problem in front of me that I need to solve for click funnels? So I run all of our top line revenue. I run all of our business development, all of our partnerships, all of our, all of our international growth opportunities, anything as far as all that kind of stuff that impacts our top line revenue, which obviously then falls to the bottom line.

[04:23] What is the number one thing I can do, and I can tell you for me the number one immediate problem in front of me that I am trying to solve this year is to reduce our churn. We have over a thousand people a day that hit the clickfunnels website. Half those people sign up for a free trial and then basically I after after the first 30 days, about half those actually make that first payment and so I'm trying to find out what can I do to help decrease churn? How can I impact more people's lives? How can I help more people, more entrepreneurs actually use click funnels in their business, in their life to get the the goals, the dreams and things that they've said. So for me, the number one problem that I can see that in front of me is that, and it was funny because before I went on the cruise, one of the things I ended up signing up for was a dear friend of mine, Dan Martell is a guy, basically sold a company to mark Cuban for clarity FM and as a SAS owner basically has made a ton of money, but really he's taken all this time and effort to work now with other sas companies and typically he ends up working with companies who are just getting started.

[05:33] Only [inaudible] I've known for a long time. I said, you know, Dan, I know we're not your typical client, but I still have some of the same issues that your clients face in one of those is true. And he goes, well, Dave, I don't, I don't deal with kinds and your size because there's nothing, there's not anything in it for me. And I said, yeah, I understand that we're not giving away equity or anything like that, but if you were to to work with us, what would it be? And those types of questions I'd love to ask because if it was what would it take? And we basically came to terms and, and he goes, okay, I actually will take this on. And so I ended up signing up a painting, a large chunk of money to basically help us to reduce churn. And so for you and your business in your life, what is the number one immediate problem in front of you?

[06:20] And start asking that question on a daily basis. And again, it's something I continue to ask. Even though I've hired Dan. I'm, I'm looking at it all the time. How do we identify churn? How do we actually impact different cohorts of churn? How do we, when we start looking at add users, customer success, what do we do to have greater success sooner so they can stick with this long, so realize once you start asking that number one question, that question, the immediate problem in front of you, it's thinking to start getting you involved in other things as well. So identify first and foremost, what is the number one immediate problem in front of you and start asking a bunch of questions about that. That is going to give you the revelation that you need. Next thing Stephen talked about was this whole idea as far as too often people just read to read.

[07:08] He goes, I always read to hunt. I'm I'm lily hunting. I'm trying to find the answer. I'm looking for applied learning. I'm trying to find from the masters someone who basically took the time to put together a book. What's the one thing that I need? And so I. I find so many people who get in situation where man, I read a book a day or a book a week or whatever it is, and I'm like, why are you doing that? Are you doing it just to, to get a whole bunch of content in your head? Or are you, are you truly on a hunt? Are you reading to hunt? Are you trying to find a way to solve a problem? And so for, it's been fun for me to watch Steven, his whole focus has been on offers and a yesterday in the office, uh, he was in there and Russell basically gave him two or three different books that he had just on offers.

[07:56] And in fact, as you start tossing questions out to the universe, you'll be amazed as far as how those things come back. All of a sudden someone presents two or three books that you might need or they introduce you to someone. So as you focus on the number one problem in your life, solving that one problem, you will find other resources come to you. You'll find the opportunity as far as books or courses and understand that when you're doing this read to hunt. I was gonna. I titled this just in time learning and I got that just in time. Learning from Steven says, you've got to. You guys have to stop learning. Generally too often people and I saw this take place and our two Comma Club coaching program because we have so much content and they were so much amazing stuff out there that everybody, not everyone.

[08:43] A lot of people just gotten this idea as far as they were just learning generally and take for example, there's it doesn't do you any good to spend time going through John's facebook course if you don't even have your funnel up. Stop learning about facebook until you get your funnel built and realized that just in time, learning is such a key principle in life. That is all you need to worry about right now and only thing you need to learn is whatever is going to solve the number one immediate problem in front of you. So really make sure that you're everything you start hunting. Learn, understand that you have to love to learn and as you start gaining this love for learning, what you're going to find is you then start focusing on just in time learning what is the like right now, the only stuff I'm really studying is churn reduction.

[09:31] That's the number one stuff for me. It's all I care about and if I can solve that one problem, I can solve a whole bunch of other problems later. But realize you have to stay focused, especially on your learning, especially in your reading. Read to hunt and focused. Learning it on just in time learning. The only thing you need to learn right now is whatever the number one problem is in front of you and forget learning about everything else. With that. The other thing I want to talk to you about is this whole idea about modeling, and this kind of goes back to this situation. I'm, uh, I mentioned the last one as far as assuming someone else's identity. And again, this is more of an identity hacky, not identity theft type of a deal, but realize that when you find someone who has already done what you, you're trying to do, they've already built a framework and that framework literally is, if you follow the framework, that's 80 percent of the success.

[10:23] Steven mentioned the remaining 20 percent of the success. That's your own creativity. But too often people try to do their own creativity and forget the framework. One of the things that Russell is literally the master at is creating frameworks. And it's fun for me to see how steven has learned that from Russell and does the same thing as he teaches. He teaches frameworks. Um, if you would look at. One of the things Steven was talking about was this whole idea that becoming a framework master says, I personally, Zemo was saying that he personally, it hasn't ever read or studied Dan Kennedy stuff. What he's done instead is he studied Russell who has been a master's student studying for years. All the gurus of the past and all their different frameworks to then help create his own framework from that. And by doing that, what happens is Russell's been able to literally put together decades in into a day or in a couple of days, and then from that Steven has now been able to digest that piece of it and now has the framework that Russell was able to find as he spent years studying all the growers and basically the framework mastery that he was able to study and put together.

[11:36] Steven is now quickly able to adopt us into his own life and to have the massive success that Steven had last year because of the framework that he had. So my whole focus here is to understand first and foremost questions invite revelation. And the first thing you need to do then is what's the find out, what's the number one immediate problem in front of you? And solve that question. The second thing then is to then model those people who are already doing it against whole reason I hire coaches is because they're already doing it. They've already been down that road. So find, find out what the number one immediate problem is in front of you. Ask as many questions as possible to get answers to that, and one of those questions should be who is the person that I can model? Who's the person who has the framework to help me solve that problem I doing that?

[12:23] You have 80 percent of the success and the other 20 percent is gonna be your own creativity and color and flair that you add to that. So those are the first two things. The third thing is a question you need to start asking yourself on a regular basis and that is how can I increase my speed? Speed is one of the most amazing things to me. I have seen, I've seen this take place in so many parts of my own personal life as well as in the lives of others, and that is too often people get focused on, on being too slow to do things. Speed makes up for a lot of mistakes. It covers a lot of mistakes because you're able to get to the next thing quickly understand that you're always trying to find ways of increasing speed. One of the ways of increasing speed for me is hiring a coach.

[13:08] It's why I've hired. You guys have heard me talk about this a ton of times. I hired a coach in my own personal life. Jerrick Robbins, Tony Center hired him this last year. I ended up hiring Eric cafferty who has been my physical coach. I ended up hiring Brad and Ryan on my finances to help me on my financial coach. Those are the three coaches I had last year going into this next year. I'm still working with Eric, but I'm going to be working now with with Dan Martell as a coach on helping me solve my number one problem, which is how to, how do we reduce churn at clickfunnels? So realize you have to be taking a look at these types of things and finding out what. What is the thing that you can do to help increase speed? Now, one of the things that happens for a lot of us, and I know myself and in this, I seen this especially with my kids, were I'll ask them a question that I thought, I don't know dad.

[13:59] Just tell me the answer and I'm like, no, I'm not going to tell you the answer, but as I go back to them, they keep saying, well, I don't know that I don't know. I don't know. I don't know. And I said, I got this from Tony Robinson. That is anytime someone says, I don't know, I don't know the answer, the best response, again, as a coach or as a person trying to help them is if you did know the answer, what would it be? And what you're gonna find is that most of us already have a pretty good idea of what the answer is, but we want someone to actually validate it for us or to give us the secrets. There is so much to solving problems ourselves by taking the revelation that comes to us and implementing that. So as you start looking at the problems of life in front of you and you're sitting there saying, I, you know, I just don't know what the answer is.

[14:50] Start to rephrase that question. Say, all right, if I didn't know the answer, what would it be? And then start taking action on what that is. The, the whole idea here is I want to make sure that as you take a look at this next year and as you take a look at the opportunities in front of you, that you realize that there are so many people out there willing to help you. So with that, the last thing Steve made mention of an I think is so critical, um, and it's more of a time management opportunity, but it comes down to focusing on doing three moves a day. What are the three things that are going to get you closer to your number one, solving your number one problem? What are the three things that if you did these three things today are going to get you closer to adapting the speed that you need in your life?

[15:35] What are the three things that are going to get you closer to getting the goals that you have and each day? Just focus on those three things. I think too often I, I've been guilty of this myself or my to do list is like a, today I'm going to get a million things done, or the there's these 35 things I got to get done by the end of the day. That just doesn't happen. So as you start taking a look at it, and then this kind of goes back to Gary Keller's, the one thing and that is what's the one thing if I did this, everything else would become easier or unnecessary and if you find that one thing is you'll typically find there might be two other ones that are really close there. If you end up doing the one thing first and then knock out the next two by doing those three things, you will find the speed is crazy in your life because you get winter right?

[16:23] Of all the clutter. It goes back to this whole idea as far as learning as as the idea, as far as making sure that when you're looking at learning that it's just in time learning. When you're looking at and reading your hunting, make sure that you're taking the time to focus. I think if there's one thing I could say, out of all all the success I've seen in our two comma club members aren't your come ex students are eight figure award winners and that is focus. You've got to focus and as an entrepreneur we get so sidetracked by all this bright, shiny objects all around us. If you will take the time to focus and identify what's the number one problem you have right now and just spend all your energy in that. Everything else will work. So with that said, I just hope you have the most amazing time ever again.

[17:09] You're going to get this podcast probably listen to this. If it came out on time towards the end of January, which means we are most likely almost sold out with funnel hacking live tickets. Please. I would love to see you if I'm lacking live. So please go to funnel hacking, get a ticket, and then finally at funnel hacking live, come up to me and say, hey dave, thanks so much for encouraging me to be here. This is the best event I ever could have attended and again, I just, I just want you to know we care about you, love you, and most importantly, once you have success and the greatest way of having success is by getting funnel hacking live. Have an awesome day and we'll talk to you soon.

[17:42] Everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get that next few $100,000 so we can get to a million downloads and see really what I can do to help improve and get this out to more people. At the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as you'd like me to interview. I'm more than happy to reach out and have that conversation with you, so again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or I can do to make this better for you guys. Thanks.

Jan 24, 2019

Why Dave Decided to Talk About Cruising with a Rocket Scientist:

Though Dave is usually opposed to sharing stuff shared in the 2 Comma Club X Mastermind, he’s willing to break this one rule today purely because of the value that he feels need to be shared. Learn why Dave thinks that proper goal setting really lies within setting realistic goals that can be achieved yet push you. And of course listen in to how crucial it is to assume the identity of the person who would accomplish the goals you have already set. We’re taking this podcast out of this world with the content provided so strap into your vehicle to out of this world success, take your protein pills or Ketones, and listen in.

Tips and Tricks for You and Your Business:

(3:36) Your Result Goals vs. Your Process Goals

(8:02) What Process Goals Would Help Your Business or Just Yourself?

(10:24) Dave’s Self-Established Rock Bottom

(16:06) YOUR Identity

(17:03) James the Drummer

(20:31) What’s the Importance of Assuming an Identity?

(23:46) According to Dave, This is the Main Reason You Have a Coach

(25:42) Steven Larsen is the FunnelHacker version of Babe Ruth, call your homerun

Quotable Moments:

(4:06) “You need to make sure you’re setting goals that can be met. And, ideally, you need to be setting goals that can be reached by August or September

(8:01) “The Process Goals are the goals that actually make things happen.”

(20:46) “The importance, when you’re setting goals, of assuming an identity. What you’re going to find is identity shapes behavior and your behavior is what’s going to shape the outcome.”

Other Tidbits:

Your goals, if un-hit can hurt your esteem more than fill you with drive. Balance is key.

Your Result Goal can be to just become normal, whatever that may mean to you.

Dave has an illness known as *drum roll please* No-Rhythm-itis.

Put on that identity like you’re Bruce Wayne putting on the Batman cowl and step into your dream.

Important Episode Links:


Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward.

Speaker 2:     00:17         Welcome back to funnel hacker radio. Everybody. This is going to be a fun episode. I just got back from our two comma club x cruise. That was crazy fun. It was, I think we had like 350 people on this thing and ended up leaving out of Miami, going to Miami down like two and a half days down to the British Virgin Islands. Uh, spend some time there, a little beach and Tortola next day. We were in St Thomas a day or so on the ocean and coming back and then spent the day at, at NASA. Actually Atlantis. It was really fun for me this time. I actually had the opportunity be being there with my wife and then my two youngest boys, Christian and Jackson. And the part I guess I was so impressed with was the networking that took place on the cruise and just the, the openness and the friendships and really the family that was felt by all of the members are two Comma Club coaching program is really a fun, fun experience.

Speaker 2:     01:12         We ended up each day having a starting off any, any of the days we were actually at sea. We'd start off with a mastermind and the very first one was kicked off by Mr James P friel. I, I've had on my podcast a couple of times, a dear friend of mine, Guy who's just a very, very systems oriented. And it was great to hear from him. It's one of the main reasons I. I'm basically labeling this as far as, you know, secret from a rocket science I learned on a cruise ship because James P friel is a rocket scientist. Yes. Actually what, that's where you went to school for and ended up working in aeronautics and all that kind of stuff. But the part that I found super fascinating to me is I was looking at, uh, at the people, he was basically in our, in our two comma, x coaching program programs.

Speaker 2:     01:56         He was in there talking to them, just how engaged they were with what he was discussing. And in fact, you know, what I need. I typically never really share a lot of the things that we talked about. Our Two Comma Club coaching program because people paid $18,000 to belong to it. But I really wanted to make sure that you got this piece. And so I took some notes and I'm just going to kind of go through some of the things that he taught because it was really fun because it was the beginning of the new year. And so it was all about goals. Now understand I, I've always been a huge goal setter and there's a lot of different things people say about goals that I'm. I'm not a huge believer in a lot of the things that people talk about. But the things that James is going through, I thought were really unique and set in a way that that would last more than just the month.

Speaker 2:     02:50         And so I want to kind of go through these things. Some of them you'll say, yeah, I already know that. I'm sure that a couple of, no, I really want to make sure you spend some time on and, and use in your life, especially here at the beginning of the year. I don't know where you are in your business, where you are in your personal life, your with your finances, your relationships, your spiritual, all of the kinds of different types, types of things you could be setting goals in. But I want you to kind of listen in and take some notes as to those things that might actually help you. Uh, you're probably going to be receiving this podcast towards the end of January, first part of February were a lot of people have already. Whatever goals they had, they've now forgotten about them when they're on to something new. So what that said, some of the things that we talked about was two different types of goals and one of the things you're gonna have are going to be results, goals, and the other type thing.

Speaker 2:     03:41         You're going gonna have our process goals. Now, results goals are typically those things that most people set a, I'm going to lose 50 pounds by the end of the year. I'm going to be a millionaire by the end of the year. Uh, you know, they're these huge beehag is these big hairy audacious goals that people set. And I, I've learned this actually from Alex Charfen and that was anytime you're setting the goal, especially as a leader and a manager working with a team, you need to make sure that you're setting goals that actually can be met. And ideally they can be met by August or September. And I know a lot of people go, well, that's not your set, your standard too low. That's not the case. If you take a look at, at human behavior and what motivates people, there's nothing more frustrating than setting a goal time and time and time again.

Speaker 2:     04:30         And never ever hitting it. Um, I, I've seen this take place a lot, especially in, in business where a manager will set a goal for somebody. First of all, it's a matter of setting a goal. It's not the team setting the goal so they don't have as much ownership in it. So first of all, if you're working as a manager or as a leader or the strategies in your company and you're looking at setting goals, make sure that the people who you're setting the goals with, they have buy in into it. Meaning that's something they believe in, that they've said that they, something they as a team have come up with. Um, I can tell you that. So take for example, I'll give you current lured to seven, just over 70,000 customers. I would love for our goal to be that we were going to double our customers by next year.

Speaker 2:     05:18         Now, as much as I would love to see that happen, the reality of that actually happening due to a whole bunch of factors that come into play is pretty, pretty tough. Could it happen? Sure it could happen. But the chances of it realistically happened are super, super slim. So during our partner meeting we had, back in December, we were having this conversation of what are the things that are that our employees, we've got over 250 people working now at click funnels and I wanted to make sure there was some of they got behind that they felt ownership in that they understood the impact that their job has on every single one of our customers. And so with that, uh, with our, we set the goal at 100,000 and Russell was like, I think we definitely would be able to do 100,000 again, realize hundred thousand dollars, almost a 50 percent increase, which is a huge, huge increase.

Speaker 2:     06:10         And but we said, you know, what do we know confidently that we can make sure we actually hit. That is still a pretty big stretch. Well 25 percent increase would be almost 15,000 more people, which again, is a massive, massive goal. Twenty five, 25 percent. Adding that to your customers at the level we're at right now, that is a lot of customers. But that's where we thought, you know what, realistically I know for sure we can add an additional 15,000 customers between now and the end of the year, but more importantly, I believe that we can actually have that we can hit 85,000 customers by August or September, October. The reason that's so important is we want to make sure that as we go out to are the people who work for us and with us, that when they buy into that goal, they understand they actually have an impact on the lives of 85,000 people as they pick up it, as they respond to any of the emails or the tickets are there, talk on the phone, whatever that what they're doing matters.

Speaker 2:     07:11         And so for us, even though a huge beehag gold be 150,000 customers and even a large goal would be 100,000 customers, but a really attainable stretch goal for us still is 85,000. And that's kind of where. That's exactly what we're setting our goal. Now. Again, that's more of a results goal. The key here is anytime you're looking at goals, you're going to have results, goals, where it's, you know, this is the end result, but the result goal does you no good, and this is where most people screw stuff up is they forget to set the process goals and the process goals are the ones that you need to do on a, on a daily, weekly, monthly basis. Those are the goals that they may not be as fun and exciting and as you're talking to people about it, getting all whole bunch of energy and excitement behind it, but the process goals are the goals that actually make things happen.

Speaker 2:     08:05         And so, um, some of the process goals that we're looking at is reducing churn. We're looking at increasing our revenue per customer. We're looking at some of the process goals of being able to identify what are the, what are the three to five things that a person who's getting started with clickfunnels. If they do those three to five things, they're going to have success. So what is the, what in your. Some of the process goals we're looking at is what are the things in the success journey that needs to take place for our customers and then what we will then end up setting process goals behind how do we actually make those things become more attainable and realistic for our customers. So realize when you're setting goals, you're typically gonna have results goal, but the most important goals you have to start setting and those are going to be your habits or your process goals.

Speaker 2:     08:53         So please, as you start taking a look at this year, you probably set a whole bunch of results goals. Now the next step is what are the process goals that you need to set a take? For example, a lot of you guys know I've been listening to as a thing I've struggled with the most, is being consistent in working out and I don't really have a results goal with regard to a weights I'm trying to lift or body percent fat. Really, the results goal was for me to just get healthy and healthy for me is as weird as it sounds at this time. Last year, January second of last year, I was under the knife on a surgeons in operating table, uh, getting my back fixed. And so for me, I, last year was a huge recovery year. I wasn't able to last December I was living in a wheelchair, being pushed around a Thanksgiving point at a Christmas lights festival. And I remember the pain of that moment for me was probably the most intense thing I've experienced a long time because I remember as a kid, I don't know why I'm going into this direction with you guys, but I'm, I am so as a child, I at the age of have to end up

Speaker 2:     10:16         getting an illness, a encephalitis, basically red water on my brain. And I ended up not being able to walk. And I ended up having seizures for quite a few years in my childhood where, uh, the age of basically of three, I ended up having to learn how to walk and to talk and to, and to do everything all over. And because of that, my early childhood, I was always the last kid picked on the, on the football team or the kickball team or whatever type of thing it was. And, and because of that, my mom was so concerned about sports that I wasn't able to play any sports growing up until I got into high school. And then high school I don't think it did, was, was able to run, um, but I remember the pain

Speaker 3:     11:02         of,

Speaker 2:     11:04         of not being able to walk as a child and of having to take medication to avoid the seizures and, and feeling so different and have, have been in a situation to where I wasn't like everybody else. And I remember last Christmas when I was

Speaker 2:     11:24         in a wheelchair, being pushed around on a, uh, through the park, watching the lights thinking, oh my gosh, am I going back to that again? Am I not going to be able to walk? And so for me this year was all about regaining feeling in my feet. What had happened was I had dropped foot and I couldn't control my feet. That basically just kept flopping down. I had neuropathy in my feet and I couldn't feel the bottoms of my feet. So for me, um, the results goal was I wanted to be able to walk without, without a limp, without dragging my feet and I want it to be able to have feeling in my feet and I want to balance. And again, I know those things may sound completely like, oh my Gosh, David, those are so minor. But for me, they were huge last year. And so sorry for going in that whole emotional story for me, that results go last year.

Speaker 2:     12:21         What I wanted more than anything else, uh, was I wanted to really become normal again. As weird as that might sound. And so the process goals was why I ended up hiring a coach because after the surgery, everything else I tried working out and I tried doing different things, but I, I wasn't doing things consistently and I wasn't getting the recovery fast enough. And it wasn't until August where I started working out with Eric on a regular basis that I started seeing that. And so for me, the process goals was to work out to lift at least twice a week with a trainer and ideally three times a week and to start walking and that's all it was. As basic as that sounds. So fast forward towards the end of the year, I now have, I have all the feeling in my feet back. I am able to walk without a limp.

Speaker 2:     13:11         I actually am feeling amazing and I am so I think my father and having all the time for the blessing of health, um, for me though, I ended up the, one of the results goal I ended up setting in and got all my family and kids involved was we're going to spartan race in June, in June. Uh, one of the things I hate right now is, is running and cardio is just not one of the things I enjoy, but I need to do it. And so that was the whole reason why I've said that. So now my process goals now associated with getting in shape for a spartan race, I'm going to continue doing the lifting the two to three times a week as far as lifting, but now it's a matter of setting a goal of doing cardio three times a week, minimum of a half hour, and instead in that.

Speaker 2:     13:55         So my whole folks in in, I just want to make sure you understand when you're setting, don't just set results. Goals. The key here is the process. Goals are what actually make things happen. The other thing James just talking about was what exactly is a habit? And you know, people will go back and forth as far as habits are, you know, they got it takes 21 days, make a habit. I'm not talking about that. What I'm talking about is what actually is a habit. And if you take a look at the actual, what a habit is, the habit is the smallest unit of a thing that you can do without fail. Uh, so for me right now a habit. So it was a process and now that process to become a habit, now a habit that I have is I will work out at least twice a week with, with a trainer at 5:00 in the morning on Mondays and 6:00 in the morning on Wednesdays and I'll try to make sure we, um, 6:00 on Tuesdays and I'm always trying to get that third day and on Thursdays that literally has become a habit and do it realistically without fail.

Speaker 2:     14:54         And it is literally the smallest unit of a thing that I can do without fail. The next habit that I'm trying to establish is, is 10,000 steps every single day where I literally, no matter what happens, I get 10,000 steps a. As I'm recording this podcast, I actually have three different metrics on my body right now that I'm tracking. I've got a Fitbit, a, I have a woop and I just got the aura ring and yesterday and I'm, I'm literally split testing the three different things. My wife was like, what in the world are you wearing? Well, I'm wearing those. See which one I liked the most? And which one gets me the best results in which I can track and get the units, the smallest unit of a thing that I can do without fail. So realize you start the year off, we're gonna set results goals, then you're going to set process goals, and then those process goals.

Speaker 2:     15:44         The idea is to have those process goals become habits toward those habits are the smallest unit of a thing that you can do without fail. Now that's typically what most people talk about when it comes to setting goals and habits and all that kinds of stuff. The next thing is the one thing that James mentioned I really hadn't thought that much about, but it's the one thing that makes all of the difference. And this one thing is that identity. And if you take a look at, at what we've built inside of clickfunnels, one of the things we talk a lot about is becoming a funnel hacker. And it's ironic to me, uh, we started this thing almost by actually it was members of our culture that kind of started, that we have now adopted. And that is is really just becoming a funnel hacker. We have tee shirts about becoming a funnel hacker.

Speaker 2:     16:32         It's our event is actually patterned out to that funnel hacking live and there is an actual identity of a funnel hacker. And what people actually do as a funnel hacker. Well one of the things they do is they funnel hack. Nothing they do is they use click funnels. Nothing they ended up doing is there. They've got goals set to hit the two comma club to hit our eight, figuring out to do all the different things that funnel hackers do. Now, the only reason I mentioned this is Jane's probably said it best and that was the way this whole identity thing came about. He really, he never had. He. I can totally relate to them on this. Never had any ability to follow a beat and to dance or to have musical talents or anything at all. Which is again, one of my biggest struggles with my wife because she would love to go dancing, but I suck at dancing.

Speaker 2:     17:24         I can't carry a beat. I can't dance again saying it's just not. One of the things I'm good at, but the part I connected with on James was a. He was saying, they're saying, you know, I want it to become a drummer. He says, I was sitting there and my condo on the beach in Florida and was listening to some music and thought that's what I want. I want to become a drummer, and so he literally took on the identity of saying, I am a drummer, I am a funnel hacker, I am a runner, I am a. whatever that is. You have to assume that identity and the assumption of that identity then leads to things that you actually begin to do and it actually ends up shaping your behavior. The behavior that it got shaped for James was, as soon as he said he was a drummer, well, the very first things that drummers do or have is they have a drum set.

Speaker 2:     18:15         So as a drummer, as soon as he took on that identity, the very first thing he did was he went online and bought a drum set. Again, he's in a condo. He's sitting there thinking, you know what? My neighbors are probably going to kill me if I've got a huge drum set and I'm playing it in and all they're hearing is me trying is beating the crap out of a snare drum and and all the symbols and all that kind of stuff. So he thought, I'll get electric jumps set that way. I they won't hear it, but I will. I will become a drummer and I'll be amazing at it. And so from that he then ordered a huge drum set and as it arrived you gotta was like, James, what in the world is this? He's like, this year is, I'm a drummer, Jada. I'm a drummer.

Speaker 2:     19:00         She's like, you are not a drummer, you've never played the drums. It's like, no, I am a drummer, and just the identity of itself shaped what happened next. So first thing that happened was he bought a drum set. Well, soon as the drum set arrived, he realized there was, you have to plug things into amps, into keyboard all and and to do your computer. It's like, well, I didn't have that. So instead of waiting for it to come, he then got in his car and drove to the nearest music store and at the nearest music store said, you know what, Hey, what do I need? And they said, well, this is what you need. So they went to the back and he didn't purchase whatever he needed and at that time he, he then turned to the guy, said, well, what else would I need?

Speaker 2:     19:42         I've. He says, I've never played the drums before. And I said, well, you might actually want to take a lesson. And so he said, well, how soon can I get the lessons? I'm a drummer. I want to get started right now. I want to start. So you looked down his list and it happened at that time that there had been a cancellation of the, of the teacher basically there who is the drumming instructor. And he said, you know, you literally can get in in the next hour. So he came back within the next hour and sat down for his first lesson and went through it. And the very first thing that the the guy who basically was his teacher or coach says, you don't, you might actually want to consider getting a different instrument. He said, drumming really isn't. You don't have the coordination for drumming. He goes, no, I am a drummer.

Speaker 2:     20:25         I am a drummer. And so because of that, he then focus all of his time on lily doing just tapping one at a time just trying to find that beat. And it took a ton of time, but now he actually is a drummer. He's continued down that road and he actually is a drummer. And so I thought so much about that I the importance when you're setting goals of assuming an identity because what you're going to find his identity, shapes, behavior, and your behavior is what's going to shape all the outcomes because your behavior is going to be based on the process goals that we just talked about. So I want to make sure that when you start looking at goals, there's results. Goals, there are process goals, process goals become habits. The one piece that most people screw up is they never ever assume the identity.

Speaker 2:     21:12         Now what do I mean by assuming the identity? One is by first of all, identifying who is the person you want to become like. Again, this goes back to a lot of Tony robins things as far as modeling, but what you want to then do is you want to study those people on a regular basis. You might want to study one person a month who is that identity and find a different person every single month and find out what do they do? What are the habits they have, what are the process they do? What are the goals that they've set, and you literally go through and as a rocket scientist, break it down, step by step into the most my noodle, tiniest little units that you can do without fail. That's what it means to assume an identity and the more that you spend time studying that process, the greater the chances are of your becoming that the best way of doing it then is to actually hire a coach who then actually will help you become that person.

Speaker 2:     22:10         Because the coach is going to be able to help you overcome all the mishaps and things that you don't see. You have to understand that it's just human nature to get really frustrated because so often what happens is we always look at the horizon, those, the goals out there. That's where we want to get to and get. The harder you try it and the faster you run the horizon is still, the horizon is still the same. Distance is still out there and you never. We never really appreciate how far we've come. The key is you've got to take the time to turn around and look back and see all of the things that you've gone through, all the process process that you've adapted, the habits that you have, all the things that you did that were wrong and how you corrected those mistakes that you made and to realize where you're at.

Speaker 2:     22:58         You've come so far. Unfortunately for most of us, we get frustrated because we're not where we want to be and that's one of the great benefits of having a coach. I had, I was talking with Eric Guy. I've hired as my trainer and I'm not lifting the amount of weight pounds wise or by bench or by press or or all that I was hoping I would be at, and he's like, Dave, you have to understand when we first started, you couldn't even balance on one foot. You, you couldn't even. You didn't have the tendon strength and all these things just started going through one thing after another goes. Yet, could you be further or want to be further? Yes, Dave, I get that, but please appreciate and understand how far you've come and for me, that's the benefit of having a coach. A coach can help see where you need to go.

Speaker 2:     23:50         They'll help you avoid the mind minds that are going to be in the basically the field that you're walking across, but more important than that, they also were able to take the time to help you turn around and look back when you get frustrated because you're not at the level that you want. So again, a quick little summary here. Understand you have to have results, goals. You've got to then take those results, goals and break those down into process goals, process goals, then need to become habits, that smallest unit but thing that you can do without fail, and then the most important thing is you gotta find the identity. You have to identify who it is that you want to become and assume that identity, become that person in the moment and start doing the things that that person would do, so please understand that for most of us at this time of year where people start giving up on their new year's resolutions, it's because they have so many unmet expectations.

Speaker 2:     24:44         Uh, James made mentioned that all upset, all upset comes from unmet expectations. And the whole idea here is to be able to set a goal that's realistic. Something you could hit by August so that you don't have this upset by having so many unmet expectations. I, it's interesting, again, circling back to the fact that we were on this cruise with the two comma club members, how many of them had set a goal of by Nick's funnel hacking live, I am going to have walking across stage and receiving the two Comma Club award and that's an awesome goal, but realize that's if you're just starting in a year that is next to impossible it. I mean it's. And I would hate to think that people are frustrated or are anxious or upset because they, they didn't meet that expectation. That expectation is huge. There's no. It was a Stephen Larsen who's a dear friend of mine, uh, was on the cruise as well, and each year he sets a huge goal and basically he calls his shot kind of like babe ruth a pointed the outfield and saying, this is going to be a home run.

Speaker 2:     25:57         It's going to end in that section. It's that type of thing calling the shot. And so each year he calls his shot. Well, last year was his first year on his own. Basically the two years prior had been working with us at funnels a as Russell's funnel builder and then last year in January and went on his own and he called his shot basically, I am going to make a million dollars next year and I'm like, Steven, that is crazy. I said, you probably will just because of all the all the foundation work that you put in over all the years. It's not like he was just starting. He had years of foundation work and spent a ton of time with Russell and everything else, but it's interesting. I remember talking with him the last week of December and he's like, Dave, I'm so frustrated because I didn't hit it. I'm like, you didn't hit what?

Speaker 2:     26:44         He goes, I didn't hit the million. I said, well, where'd you end? He goes, like 857,000. I'm like, Stephen, that's crazy. That is so insanely crazy. He goes, the part that's so frustrating is there's like 150,000 of it. That is. It will be coming in. It's already on the books. It's just not here yet. I'm like, Steven, you have to understand, and again, this is one thing that you got to take a look back and instead of always looking at the price and take a look back and say, dude, you hit an $857,000 in 12 months. That's an insane number and again, he most likely will hit the two comma club that was walking across stage here, but realize for most people in the first year, that's next to impossible just because they don't have all the foundation work and the years that Steven had put in.

Speaker 2:     27:27         My only reason I'm saying that is I want you to be happy. I want you to be so excited about your goals, about, about your life because you've come so far and yes, the horizon is still out there and yes, there's still going to be big, audacious, hairy goals. You're gonna be going after. I get that, but please take the time to appreciate where you've come and I know for myself as I look back over this last year, am I lifting as much as I wanted in my fast? No, but I can tell you I am so thrilled, so excited for where I am physically right now, and the fact that I actually can balance on one foot and I can feel my feet and I'm not in a wheelchair. I mean you have no idea the gratitude I feel every single day for where I am healthwise right now, and I would just hope that as you take a look at this year as you set your goals to realize the importance of results, goals, process, goals and habits, and most importantly assume that identity.

Speaker 2:     28:22         Have an amazing year. I hope to see all of you guys at funnel hacking live. It is literally right around the corner, a call to action here. If for some reason you have not purchased your ticket, there are still a few left. Please go to funnel hacking Get your ticket, walk up to me and say, you know what, Dave, I was listening to results, your podcast about results. Kohl's and I bought my ticket because of what you said. Anyway. I want to see if I could live, so please go to [inaudible] dot com. Buy Your ticket, have an amazing day and we'll talk to you soon.

Speaker 4:     28:54         Hi everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get that next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as you'd like me to interview. More than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Jan 22, 2019

Why Dave Decided to talk About Kicking Against the Pricks:

Do you know what really grinds Dave’s Gears? Though normally it’s people whose websites don’t let their customers buy their products, today it’s people who in an effort to get their own way risk their reputation or relationships. Listen in to hear Dave’s perspective on the matter and see if you can’t apply these snippets of wisdom to your own networking efforts.

Tips and Tricks for You and Your Business:

(1:04) It Is Hard For One to Kick Against the Pricks

(4:06) There Are People Who Will Just Point Out What is Wrong

Quotable Moments:

(3:22) “At the same time there are hundreds, if not thousands, of people who are having success because they’re not only taking that coaching, taking that advice. And, instead of kicking against it, even though it might hurt, they take the advice. They get going and they do what’s needed.”

(5:09) “Realize that in life, in business, and in everything that you do; it is sometimes going to be painful to get what you want long-term.”

Other Tidbits:

Every year, Dave considers who he wants to hire this year as a coach and what he wants to improve.

Important Episode Links:


Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward

Speaker 2:     00:17         [inaudible]. Everybody. Welcome back to the new year. Welcome back to black radio. And this is gonna be somewhat of a ramp. So, um, this actually comes from a Greek proverb and it also is found in the new testament and as I was doing some study recently, and this is one of those things where I'm kind of amazed at what happens in business and the frustration that happens when people don't get their way. Um, so without disclosing names or anything else, I just want to kind of talk through the concept and the principle that takes place when there are so many people I run across these days who get frustrated. Things aren't working the way they want them to work and they take no responsibility for things in their own life and basically point the finger and tear down everybody else around them. So the story basically a or this proverb comes to greet property and it says it's hard for you to kick against the pricks, um, and I want to give some clarification as far as what the term means and how all this has done.

Speaker 2:     01:16         So, uh, basically in New Testament period of time and old agricultural times. And osgood was a stick and had a pointed piece of iron on it and it was used to prod the oxen along when they were plowing. Now the farmer would pick the animal or the steer basically to kind of get them going in the right directions, but sometimes the animal would rebel and would literally kick out against the prick. And in doing that, what happens, what is actually would result in that prick being driven even further into its flush. In essence, the more the ox rebelled, the more that it's suffered. So when Jesus was on the road to Damascus and came across Saul, so all those guys out there who is frustrated with the whole Christian movement and was fighting against them and tearing them down, and basically what it ends up saying, you're the second in the King James Version Bible.

Speaker 2:     02:08         It says, so the Apostle Paul that known as saul was on his way to Damascus to persecute the Christians when he had a blinding encounter with Jesus. Luke records the event says, and when we were all falling to the earth, I heard a voice speaking unto me and saying, in the Hebrew tongue, saul, saul, why persecute us down me? It is hard for thee to kick against the pricks. Um, understand these pricks are referred to as gods. And it's one of the things we find happens quite a bit these days when people will get frustrated, they don't get their way and instead of coming up with a solution, they kick against what actually is helping them. And I find it a somewhat fascinating these days that when a person is being directed and given coaching advice and given, um, correction, as far as where to go, they actually fight against it and say, obviously you don't know what.

Speaker 2:     02:57         Don't know what you're saying, not right. It can't be that way. That's too hard. And so what I find is those people who are actually reaching out for help sometimes instead of taking the advice, taking the coaching that is needed, they go totally against that, rebel against it, blast all over facebook. This is a live scan, whatever it might be. And at the same time, there are literally hundreds of people, if not thousands of people who are having success because they're taking that coaching. They're taking that advice and instead of kicking against it, even though it might be painful, it might hurt, they actually take the advice. They go forward. They do what's needed. Am I doing what's needed? They get the results they want. Now understand anytime a person is trying to get results in their life, they never. Again, speaking for myself, it never comes as fast as I want because you know, I've been trying to get in shape physically here and oh my gosh, it is painful and I would have, I have the option if I want to kick against my, my trainer and say it doesn't work, it's not right.

Speaker 2:     03:57         Or I can basically take his advice, I can take it, take his coaching and suffer through the pain to get the results that I want. We see the same thing happen in business. I see the same thing happen in other parts of life to just understand frequently there are those people who will point out the problems, never providing a solution but just point out the problem and then try to get as many other people behind them as possible to basically try to derail or take down those people who are doing everything they possibly can to make things right. Um, I just hope as you take a look at this new year, you take a look at some of the directions that you're going and where you're wanting to go. That as you take a look at it, you say, all right, who am I going to hire as my coach?

Speaker 2:     04:38         Who am I going to hire as the person who's going to get me to the goal that I want? And then am I willing to actually take that advice? Am I willing to, to take the correction in my life even though it may not be what I want, but I know that longterm, that's the direction I want to go. Otherwise, what you find is you start kicking against the pricks or those gods and the pain becomes greater. You don't get what you want, and then you basically start pointing the finger of blame and the finger of scorn and everybody else saying it's their fault that I'm not having success. It doesn't work because of this. Realize that in life and in business and in everything that you do, it is sometimes going to be painful to get what it is longterm that you want out of life.

Speaker 2:     05:21         Um, it probably may not happen as fast as you want it to happen. It may not come in the way that you were hoping that it would, it may be someone else who actually gets introduced to you later in your life and they're the person who ends up getting into where you want. The whole idea here is I, is I take a look at my own life and at the beginning of this new year, I'm always trying to find out who do I want to hire as a coach this year and what is the advice and what is the pain that I'm maybe willing to go through to get the results that I'm wanting. So, um, for me, I think a lot of you guys know I've been working with jerrick robbins in the past as I've loved everything with him and I'm looking at working with a couple of other business coaches during this next year.

Speaker 2:     06:01         Uh, again, looking at continuing along the lines as far as a physical standpoint. One thing that I hate is cardio and yet I know I have to do it. So I'm actually working with Erica, the guy I've been training with. Your tell me on the cardio aspect, holding me accountable to doing my cardio because I hate it and I literally kick against it all the time and the only thing that happens is I get more winded. I don't have the strength that I want and realizing if I would just go out and do the work and stop the complaining, stop the Mooning, but just do the work. As painful as it may be actually will get the reward I want. It may not come tomorrow. I may not be running a sub six minute mile here by tomorrow, but by putting forth the effort, I actually will be able to get a greater result in and get to the level I want.

Speaker 2:     06:48         So my only reason I'm mentioning this is to kind of find out for yourself as you do your own inventory at the end of the year and you start looking forward and find out, am I the type of person who kicks against the pricks or am I the type of person who says, you know what? Even though that may be painful, I'm going to take the advice. I'm going to go forward and implement instead of complaining and pointing the finger of scorn and blaming everybody else, take responsibility for my own life, take responsibility and actually make the changes that I want this year. So again, it's kind of a different podcast and I normally give as just a, it's been one of those things on my mind quite a bit as I've talked to some people who are frustrated and complaining. They didn't get the results. They want it in 2018 and it's everybody else's fault, but their own.

Speaker 2:     07:26         I'm typically not the case. Uh, I've why I love reading the Scriptures tends to kind of bring you back to home and realizing, you know, what, there's a greater control and greater power involved in my life and if I stop fighting against the hand that is trying to mold me in craft me and to get me to the point where I know I need to be, things magically happen. It just takes a little long that typically want it. So have an amazing year. I get hopefully a. If this podcast is a value to you, please share it. If it's not a value, I don't know what you want to do with it. Anyways, just know that. Again, I'm excited for 2019. We've got such amazing fun, exciting things happening here at click funnels. I can't wait to tell you all about it. I'm looking forward to bring it out. A bunch of fun new guests this year and I want to say thank you. Just reach out and say thanks so much for those of you guys who listen, I appreciate your time and your effort, uh, those of you guys to reach out and provide me feedback. I greatly appreciate it. I read all the comments, all the reviews, so please go rate and review it on itunes and let me know what you thinking. Have an amazing year and just remember you're just one funnel away. Truly are just one funnel away.

Speaker 3:     08:37         Hey everybody, thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me. We're trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few $100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll more than happy to take any of your feedback as well as the people you'd like me to interview. I'm more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Jan 17, 2019

Why Dave Decided to talk with Myles Clifford about Affiliate Marketing:

With ClickFunnels rolling out their new One Funnel Away Challenge, Dave thought it would be a great idea to let us all in on the secrets and tips of Affiliate Marketing. He is joined today by Mr. Myles Clifford, a fellow ClickFunnels employee. Dave and Myles talk about ClickFunnels’ sticky cookies if you decide to become an affiliate for us and tons of useful tips and tricks for your own affiliate work. Listen to hear just how important (and simple) it is to publish content about your journey. Others want to hear your story and journey and affiliate marketing could just be the vehicle in which you tell this story.

Tips and Tricks for You and Your Business:

(1:07) Do You Really Know How Affiliate Marketing Can Not Only Help Your Bank Account, But Also Your Own Business?

(1:48) What ClickFunnels’ Affiliate Marketing Will Look Like This Year

(7:00) How Sticky Are Your Cookies? (FYI These Aren’t Your Grandmama’s Cookies)

(9:15) Russell Has Written Your Swipe Copy...No This is Not a Fantasy

(15:30) Publish for Leads

(16:48) Document Your Journey

Quotable Moments:

"The whole idea about affiliate marketing is to learn about marketing and become a great marketer. Then you can use whatever business, product, or service and bring it into that."

"When you’re marketing, you have to understand copy and you have to understand traffic."

"Document Your Journey. That’s the most important thing, you don’t have to come up with content. Just document your journey."

Important Episode Links:


Speaker 1:       00:00           Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward.


Speaker 2:       00:17           Hey everybody. Welcome back to funnel hacker radio. This is gonna be a fun episode. I have the opportunity of having Mr Myles Clifford in the house with me. Great episode. I'm excited to be here. We're going to cover a lot of different topics today, but they're all going to be surrounded around affiliate marketing. They've asked me to do this because we love affiliate marketing. We love our affiliates and we're going to and tell you what's coming up and how you guys can go out and crush it as an affiliate for clickfunnels or for others as well. So yeah, let's jump right into this. All right, so for a lot of you guys are kind of understand or trying to figure out how do I actually get started making money online? That seems to be one of the biggest things we run across our first year. There's a lot of people who are out there saying, gosh, I'd love to make more money this year.

Speaker 2:       00:54           How can I do it? So one of the things, I'm going to do a podcast here real quick with Julie Coyne and we'll be talking to her with regard to agencies and how you can create your own agency. That's great. And all the one thing, both an agency as well as a affiliate marketing have in common. And that is you don't have to have your own product. And that's the main thing that miles I want to talk to you about is too often we have a lot of people think they wanna start making money online, but they spend all their time trying to create a product that they don't even know if it's going to sell. So the whole idea behind affiliate marketing is to learn about marketing and to become a great marketer. And then you can go ahead and you can use whatever type of business or product or service you want to bring into that.

Speaker 2:       01:33           So what the hell? That said, I'm one talk to you about some of the things that are inside of our affiliate marketing program, how it works, how did the commission's work, what is it? Sticky cookie, why is that important to you? And more importantly, what are the actual products and services that we have coming up? So what's the first one we in launching this year? So the first one we have launching this year is our one funnel away challenge. And if you know clickfunnels, you know we usually do 40 percent recurring commissions and 40 percent commissions on other products that people purchase, which by the way, so what is recurring commissions? Commissions. Yeah. So if someone signs up for click funnels, you're going to get 40 percent of what they pay each month. So if someone's paying $97 a month to use click funnels and they signed up through your affiliate link, you're going to get 40 percent of that each and every month.

Speaker 2:       02:15           So it's not just a one time thing. You're not just making $38 and eighty cents one time, you're making $38 and eighty cents every stinkin month, which adds up. You get 10 people sign up, you're making $380, $88, I don't know math very well, but you make $388 a month and get 10 people sign up for clickfunnels. You double that triple that. Like people have quit their jobs just getting others to sign up for clickfunnels. But. So that's, that's, you know, we'll get into that here in a minute. But the first thing we have launching is the one funnel away challenge. And not only are we paying commissions on it, we're paying actually 100 percent commissions on it. So it's $100 to join the one funnel away challenge. So for every person you get to join that, you're going to make 100 bucks. You have a mother who wants to, you know, everyone's setting your goals, like Dave just said.

Speaker 2:       02:57           So people are trying to find ways to make money online, supplemented income or pay for the car payment every single month. If you can get just a few people to sign up for the one funnel away challenge, that's a few hundred dollars in your pocket. So what exactly is the one funnel? A challenge. What do they get for 100 bucks? How's all that work together? So we, we, we did this back in September and it was attached to a different product, but it was. We have Steven Larsen who, man, he should be in here because he's the, I think he said one of the Kings of affiliate marketing. Right now you have Steven Larsen, Julie Stuart, and Russell Brunson. And for 30 days they're going to take you by the hand and not only going to take you by the hand, they're going to prod you from behind. They're gonna push that sound.

Speaker 2:       03:33           They're going to just push you like crazy a cut that out real fast from behind. Make sure you cut that out. Listen to this. What's his name? Uh, Scott. Cut that out. So not only are you going to, okay now Russell and Julie and Steven coaching you, they're going to be pushing you along through your, I guess click funnels during. They're going to help you figure out a product or an offer. It doesn't have to be your own product and we're going to go through that, but they're going to tell you what you need to do, how to use click funnels, how to build. Man, that whole thing threw me off. Sorry, the prod from behind. So the funnel of again,

Speaker 3:       04:10           so guys, what's going to happen here is you get the opportunity to sign up for one funnel, a challenge, and what they get is as miles was talking to you about it, they get a 30 day challenge and you'll probably see these challenges that really become one of the major things that have built a lot of the weight loss industry and the industry. We're seeing the same thing taking place inside of coaching programs in internet marketing. One of the great things about the challenge is they're going to get daily content. So what happens here is Russell went over and basically gives a 10,000 foot level. Julie came in and said, okay, let's take that 10,000 foot level and break it down into daily actionable steps and then steven actually comes on on a daily basis and he's going to actually help people understand exactly what they need to do every single day and give them encouragement and motivation to make sure they get lily take action to get that done. The reason this is important to you is what you're gonna find in your group and the people that you're working with

Speaker 3:       05:05           is people these days. They feel like they get just information overload. And so the way that we've kind of combat that information overload is to literally say, stop looking at everything else. Pay attention for the next 30 days and literally do each and every little tiny step. And that's the whole idea behind the one funnel with challenge. Now what they're going to pay for the hundred dollars, $100 bucks gives them an actual hard bound book of the 30 days plan. And this is where we went through in September, is miles referring to you and actually contacted 100 of our top two comma club award winners, 30 them submitted their actual plans, meaning if you were to lose absolutely everything and all you had was click funnels and your marketing knowledge, what would you do to get back on top and the next 30 days and they literally created a page by page action item and it Louise over 550 pages.

Speaker 3:       05:53           They get that hard bound book. In addition to that, they also get an MP three, the MP three player has all the content of the last challenge so they can start listening to that in advance and getting that done. They get a map literally is a step by step what they're going to do over the next 30 days to actually make sure this takes place. They get invited into part of our mighty network group, which is a community where they can now work with others and actually have accountability partners to make sure they actually make things happen over the course of the next 30 days. For us, the whole idea here is we want to make sure that anybody you're promoting this out to get massive value, you will find we will over deliver on this product more so than anything else. As miles mentioned, we asked, you're paying 100 percent commission.

Speaker 3:       06:31           We've never ever done this before until we get it in September and had over 7,500 people sign up. We gave out at $75,000 in commissions. We expect this time to be somewhere between 100,000, $150,000 in commissions directly to you. What want to do is to make sure that you're actually getting value out of this and so they, whenever they sign up, that hundred bucks goes directly to you. We don't get anything. We actually lose money on this deal. One thing smiles mentioned though is it sets a sticky cookie for you. So what the heck is a sticky cooking? Why would that be important to me to listening?

Speaker 2:       07:00           Alright, so a sticky cookie. This is where it's important. As we talked about, you get recurring commissions or you make 40 percent or in this case, under our CPA, so somebody signs up for the one funnel away, challenge through your affiliate link when they purchase something going forward, whether that's another book or another training program, or they sign up for click funnels because they're going to be encouraged to during the week challenge, you're going to get the commissions for that. So they are therefore sticky cookie to your affiliate id or their sticky cookie to you. Meaning anytime they buy something, anytime they sign up for something, you're going to get the commissions for those products or for those services. So that's huge because really you promote one time to somebody and then they're kind of your customer forever. So you're going to make that money. You know, obviously they're not buying from you, but once you get them sign up through your affiliate link, they're yours.

Speaker 3:       07:47           So one of the great things about that is we actually do a lot of our own email promotions and marketing on the back end. So if we send out any emails, we never send an affiliate links with that. So if they click on that link, whoever the last affiliate was, they clicked on being you. You didn't get the missions on any additional products. The reason this is super important to you is this next year, our whole focus is just going to be on creating front end products. So right now if you were take a look at their certain, first of all miles, they want to sign up for an affiliate or if they're already aren't they like how do they check their stats? Where do they go to get that? Oh,

Speaker 2:       08:16           well if you go to, what's your dream If you're not an affiliate yet, go to what's your dream and sign up to become an affiliate if you already are. That's where you can check your dashboards, grabbed the other affiliate links, because we. If you go into that dashboard and it's been a while since you've been in there, you can see that we have a ton of different products. David was just talking about different front end products and we're going to be adding more and that's just ways to get people into click funnels into Russel Brunson into this realm and world where they can just continue to purchase more things, but then also continue to grow and learn and then that means they have more money to purchase and grow, and so it's just an amazing thing for you guys. So go to what's your dream Sign up to become an affiliate if you aren't already. If you are an affiliate already, go grab some of your links and are sharing

Speaker 3:       08:58           so it doesn't cost you anything to become an affiliate, which is awesome because the whole idea here is there's no way you can lose on this deal. In addition to that, we're going to be rolling out this year, our new affiliate bootcamp you can get. You can go to bootcamp right now and still get a bunch of training. We're going to revamp that probably in April or May and, uh, put some additional stuff in there. So realize as an affiliate, you don't need any products. All you need is marketing knowhow, so affiliate bootcamp is actually where you are to get the knowledge. What's your dream car? Dot Com is where you can get the links, plus you also get swipe copy, so minus what is swipe copy.

Speaker 2:       09:30           Swipe copy is done for you, so if they were to create swipe copy for this podcast, he would have handed me a sheet that I would read everything off and I wouldn't have to think on my own. I can literally just copy it and it would be done for you. So you have swipe copy where you copy it, put it into your email autoresponder, and we literally like. I don't know if you know this, Russell Brunson may be one of the world's greatest marketers and copywriters. He's written that swipe copy, so you're getting Russell Brunson to write your swipe copy and you just send it out and it's done for you. So that's already done for you. There's a graphics and images that you can use as well, so we've provided as much as we can for you so you don't have to do a lot of that label. If you don't have to write the email, if you don't have to create assets or images and things like that, you can go into the affiliate dashboard and grab those. They're done for you.

Speaker 3:       10:14           Yeah, they're awesome. Part is you don't have to worry about the funnel because the funnels already been created that swipe copy of those links. They lead to the funnel. Once they're in the funnel, they get the top of the funnel where they basically entered their email address in. As miles mentioned earlier. You get sticky cookies to them and as long as no other affiliate promotes them directly, they don't click on the field. It's like you're going to get any additional commissions. Uh, the other great thing about it is, as you first get started going online, the key here is to learn marketing. So I highly recommend that you go ahead and you actually read through the email copy, understand the copy. You can, obviously you can change it, you can add to it, uh, but the copies there to give you a template or something to at least get started with.

Speaker 3:       10:51           Realize that when you first get started in affiliate marketing, your only focus is to learn how to drive traffic and to learn how to continue to write copy. Those are the two things that matter most. So one of the things I always recommend is if you want to get better at writing copy funnel scripts is probably the best tool I can think of to actually do that. It's 500 bucks. Basically buy it for the year and it literally writes your copy's for you, meaning you type in a couple of, uh, it's kind of like fill in the blank and then fills out an entire email copy for you, gives you subject lines and gives you a ton of subject lines. It's not just one, I don't know how many Jim Edwards has in there, but every time you do it, you get a ton of different headlines. You also get a different email copy and you have to understand this is all, even though it's computer generated, this is from the best of the best of the best copywriters over the last hundred plus years where Jim went out and he literally took all of the copy secrets and all the things that Gary Halbert and all the other amazing copywriters have written over the last hundred hundred 50 years and that now is in software where you fill in the blanks.

Speaker 3:       11:53           It literally creates all of your emails. It creates all of your subject lines. It actually will do podcast for you. It'll do webinars, powerpoint, I mean it does a ton. I'm just talking. When you're learning marketing, you have to understand copy and you have to understand traffic. So as far as traffic, we typically recommend the best places to start off is with facebook and in affiliate bootcamp there. John Parks who runs all of our traffic for us, I think he's got what, three or four modules on trees. Facebook tracking does. He does three or four in there. Miles, if they want to learn additional things as far as the market, what else can we provide to them?

Speaker 2:       12:23           So I mean first and foremost is the best way for you is if you're promoting these products, make sure you have them as well. Like if you're going to promote the expert secrets book, make sure you've gone through that book and studied it and the Dotcom secrets book because you can't tell people what kind of values can provide until you realize the kind of value that's in those books or in the different products and programs, right? Um, and I want to reemphasize what Dave said about funnel scripts. That is, you know, as you go through and it generates all these headlines and copy as you see that you begin to see patterns in the way people respond to different ads and different headlines, different topics as you use that. You'll see, okay, these, these are what's working, and then it's going to be embedded in your mind.

Speaker 2:       13:03           You're not going to have to rely on that. Although we use it all the time, but it's absolutely amazing. It is a shortcut to create or the best copy out there, but there's a ton. So if you're not already in affiliate bootcamp, I recommend going and using that like they've just been afraid. I feel like Yeah, it's 100 percent free. I would go dive into that right now and as Dave mentioned, we're revamping it. So take advantage of what's there right now, but then you'll definitely want to go back and take advantage of it when we revamped. It's going to be absolutely incredible. I'm so giddy for that. It's going to be an incredible. There's, I mean there's a ton of other things out there. Dave, do we want to send them other places like we watch them back to her book. So there's a book that we read here in the office to help all of us, um, you know, master this craft of marketing in the book is called great leads. Uh, it's all about writing copy, creating headlines, the different audiences you want to talk to, whether they're really aware of the product or not aware at all. How would you write to those different audiences?

Speaker 2:       13:56           If you want any help, we have a ton of different courses. We have traffic secrets that you can use, obviously that's in the affiliate bootcamp, but do you want to learn hundreds and hundreds of different ways to drive traffic to your site or to different products? Traffic Secrets is they're obviously expert secrets, you know, building a tribe. You can do that on secrets. It's all about how to use funnels and utilize them so that the three things that we have is affiliate bootcamp. Obviously, it's absolutely incredible. The paintings is expert secrets funnel scripts. Uh, we have. I wish Tenex secrets was still open, but it's not. I'm sorry guys. We have the one funnel away challenge, like, that's going to be incredible. I think that is worth every penny, especially for you guys. If you're just getting into this and you want to start making money online, invest in one funnel away challenged. Have Steven Julian, Russell take you by the hand to show you what you need to do to create income and to sell your own product, but more importantly to sell other people's products. That's how a of people get started and that's how I got started in entrepreneurship. That's how Steven got started in entrepreneurship, like affiliate marketing is the way is kind of that gateway drug to entrepreneurship. If you asked me,

Speaker 3:       15:00           I love it, so guys understand the most important thing for you right now is to learn marketing and the best way to learn marketing is actually to go out and start marketing other products and services and that's what affiliate marketing is all about. We have the facebook, the facebook of group where you can post comments and questions in there were pretty active and they're responding to questions. Their affiliate, and by all means one funnel. A challenge I think is probably as miles said, is if you really want to get started, it's probably the best hundred bucks you will ever spend a. you'll get a ton of value out of it and most importantly, as miles mentioned, I'm a huge believer in the fact that the best way to promote things is to actually already bought it, used it, consumed it. Then you know what they're getting and you're not just saying, well, I heard this might work.

Speaker 3:       15:44           The last thing I want to make mention of, and that's the importance of publishing and we always talk about building a list and you can either build, either work your way in or you buy your way in and you can just spend a whole bunch of money trying to buy your way in as far as creating a list, which again, if you've got some extra money, I highly recommend that you do that. The other thing is you can basically work your way in and that's by literally just spending the time going out and publishing. So miles, any publishing secrets are ticked.

Speaker 2:       16:09           Tips that you recommend I would publish as often as possible. I think Dave as well, we find this correlation when I'm publishing a lot more on instagram or facebook, that's when people are reaching out to me and asked me, hey, what are you doing? Tell me about clickfunnels. Tell me about this, and it's literally three traffic to me. People are reaching out to me for my affiliate links or you know, that's how I'm making money. There's a correlation between the more that you publish, the more people are going to see you and see what you're doing and be interested in asking for help and asking for guidance. Know, no matter where you're at on your path, there's someone who's a few steps behind you and they're looking up to you and if you can provide that value to them, they're going to follow you and believe it or not, they're going to purchase through your affiliate link because you're providing value to them.

Speaker 2:       16:49           Uh, it's the same with me like Russell Brunson. Uh, that's how I, you know, I looked up to him and I still look up to him and now I'm following everything that he does. Like I'm following his facebook and instagram. So publish as often as possible as Steven Martin says, publish, publish your face off because whether it's a podcast, facebook, instagram, youtube, you know, whatever is best for you. What if you hate writing, then podcast. If you hate talking, then then, right? So just get out there, document your journey, that's the most part. You don't have to come up with content, document what you're doing, other people want to see what you're doing and they want to follow you. So that's my advice is just document Gary v says at Russell, says it, Steven says it, just document what you're doing because people aren't interested. If people want to follow somebody,

Speaker 3:       17:30           I love it. So we're going to end on that note as far as document your journey. So if you're just getting starting to feel it, marketing, there's nothing better than documenting that journey because other people are gonna fall behind you and you'll find that your linkedin, everything else, they get clicked on overtime. So document the journey. Again, if you're a writer, that means you're gonna. Write a blog. Steven [inaudible], who is our very first number one affiliate, he did all his through blogs and so write a blog and that for him was how he liked to publish. If you have a preferred to speaking, audio is great. Start a podcast, a anchor dot FM is probably easiest. Fast way of getting started. Were you living when you record push play and it's done and you don't have to worry about all the post editing stuff that a lot of our team best for miles and I on this podcast, so podcast is a huge thing from an audio standpoint as mentioned as far as facebook live, instagram stories, all those things are ways of getting your, of your video and your voice and your face out there and then obviously be saved.

Speaker 3:       18:25           They can put on youtube and you can then start building up a whole long history on youtube as well. So the key this year, I hope, if nothing else is learn how to market and learn how to publish. Any other parting words?

Speaker 2:       18:37           No, I think that's 100 percent right because you know this one, the only challenge is a great thing, but we have so many other amazing things coming this year. Make sure you guys are prepared for those because it's going to be just incredible and an opportunity for you to learn as a marketer and as an entrepreneur and to make some really good money as an affiliate marketer. So hopefully you guys enjoyed this episode. I'm dave and I were just been so excited about what's coming up this year and we want to make sure our affiliates are ready to go and if you're just getting into it, reach out to us on facebook, you know, getting that Avenger's group start asking questions. There's a lot of experience affiliates in there and they're willing to help. They're willing to share that information and you guys go hit at art and we're looking forward to a huge 2019 like we're trying to tame myself. But it's gonna be an amazing 2019. Thanks for listening everybody.

Speaker 3:       19:24           Happy New Year everyone. Again, we'll hope to see you at funnel hacking live and for some reason you have not bought your ticket. I don't know why that would be. What are you doing? Why haven't you bought it yet? For some reason you haven't got to funnel hacking Get your tickets. Come see miles. And I had funnel hacking live and tell us that you heard the podcast, you liked it, and that you're basically an affiliate marketer and uh, can't wait to get started if you didn't like it. Still come to funnel hacking live. Just don't talk to us. Okay? Just kidding. No, don't talk to us. We'll see if funnel hacking live. Everybody. Take care.

Speaker 4:       19:54           Hey everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me. We're trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and, and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview by means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if people you'd like me to interview. I'm more than happy to reach out and have that conversation with you so again, can go to itunes rate and review this, share this podcast with others, and let me know how else I can improve this or what I can do to

Speaker 5:       20:41           to make this better for you guys. Thanks.

Jan 15, 2019

Why Dave Decided to Talk About the #1 Metric or KPI to Track Your Business in 2019:

As the new year began, Dave has been thinking a lot about goals and which goals truly measure the success for our businesses. So for your new year come and listen into what Dave has learned about the #1 metric you should be aiming for hitting this year.

Tips and Tricks for You and Your Business:

(3:34) Living Your Sale Even Before You Get on Stage

(5:08) Russel Brunson: Body Language Whisperer

(7:15) ClickFunnels’ Success is Our Customer’s Success

(11:30) Your “Raving Fans” Will Always Be Your Best Ad Campaign

(14:34) Talking to Your Leaving Customers

Quotable Moments:

(3:15) “As I sat there I started thinking, ‘What are the metrics, as you go into the new year that you need to focus as a business owner’. What’s the number one thing you really need to pay attention to.”

(9:58) “I encourage you, as you take a look at 2019 and the measurements you might be using, the success of your customers is truly the main number you are going to want to be measuring.”

(13:06) “I would really look at the value you’re providing this year. What can you do this year to help your customers just casually talk about how your product or service is so amazing”

Other Tidbits:

Just a fair warning to the fortunate souls who get interviewed by Nathan Latka, you better have your company’s numbers ready to fire off or else it’s going to be a rough go around.

Dave is highly determined that most reasons your customers will leave you is beyond numbers and dollars. People are highly emotional and thus should be treated as such instead of dollars.

Always remember the hardest dollar to earn in your business is the first, and it could be the same for your customer

Important Episode Links:

Dave’s Podcast Suggestions

- Russel Brunson’s “Marketing Secrets”
- Andrew Warner’s “Mixergy”
- Nathan Latka’s “The Top”
- Rachel & Dave Hollis’ “Rise Together”


Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward.

Speaker 2:     00:16         Hey, funnel hackers. So excited to have you back with me today. This is a kind of a fun little podcast. It's come down to the end of the year and it's been fascinating to me as I hear about everyone you know, talking about New Year's resolutions and things are focusing on and we're looking at things and review things I absolutely love doing is listening to podcasts. Obviously as a podcast host, I spend a lot of time listening to other people's podcast too and from a business perspective and the main ones I listened to obviously first and foremost is Russell's a marketing secrets. If you're not listening, that one, add that to your list. In addition to that, I really like Andrew Warner from mixergy and Nathan Lat [inaudible] at the top of both these focus more on business side and sas metrics in and all the things that that being part of click funnels, it's super important to and then from a personal standpoint, I always, I really love a rise together with Rachel, Dave Hollis, so those are some of the main ones I listened to and then there's a host of others that I hit and miss quite a bit but is interesting.

Speaker 2:     01:17         As I was listening to Nathan Laka and Andrew Warner this morning, kind of bingeing on quite a few different things they were talking about is we're coming down to the end of the year. You're Nathan spends a lot of time just talking about numbers and metrics and everything else and Andrew's a. If you were there with us in Salt Lake era in Provo, Utah when we had him there interviewing Russell. It was fascinating just to. I love his interview style. The crazy thing about Andrew is I've never known anyone who is truly. I mean, just genuinely interested in other people as much as Andrews. This is a guy who goes out of his way. I was fascinated. I was sitting there at the, uh, at the event I'm usually trying to make sure that any of the speakers or our guests are rustling wells, that they, they're able to kind of get in the state they need to before they actually go on stage.

Speaker 2:     02:03         And so like with JP sears and made sure he was kind of sequestered away and same with Russell, but Andrew, he literally loved meeting ingredient everybody and asking them a ton of questions about them, their business, why they were there, what was interesting to them. And as I was kind of reflecting on that and then listening to a lot to Nathan Laka, his whole thing on the opposite, he is, he drills people for numbers. I mean he is a metrics guy and you better know what, again, this is all sas talk, but you better know what your cac as far as your cost to acquire customer. What is your Ltv, your lifetime value, what's your art? But what your, your revenue per user and he literally just go through it all, just drills guys and men and women and whatever on her show. Really trying to find out exactly what are the metrics of the business, what are they doing to make things change and you know, increase top line revenue as well as obviously increasing bottom line revenue.

Speaker 2:     02:56         You know, what's your ages goes crazy on this type of. So they're always typically 15, 20 minutes, pretty close to 20 minutes and it's just, I felt sorry for this guy who was going to be in a today because he was relentless and would not let up on this guy. But the thing I found fascinating is I was, as I sat there and started thinking of what are the metrics, as you go into the new year, what are the metrics that you need to focus on as a business owner? What's the number one thing that you really need to pay attention to? It are the. Because we always talk about kpis or are different. You know, what's the number one? If you could only choose one number to focus on, what's that in one number going to be. And uh, it's been fascinating recently. I've had the opportunity, uh, we're looking at a Russell speaking at grant Cardone, a 10 x growth con number three this year.

Speaker 2:     03:44         We've spoken at the last two and looking at possibly rolling out a new product for it or I don't know, just kind of toying around with it. And then literally two weeks after that we go right into funnel hacking live. And if you've ever listened to Russell's content, one or things you've heard him talk a ton about is the importance of practicing your content. Very similar to a, to that, of a comedian. He used the analogy that the dean Graziosi spoke about in his little man's retreat retreat where a comedian basically goes on stage and they practice their jokes and they find out which ones work and which ones bomb. And then they go back and tweak and test. And, and so russell does the exact same thing when it comes to stories and he's always testing and trying different stories. But it was really kind of an interesting thing when we came in the office, he's in the process right now of rewriting dotcom secrets and expert secrets.

Speaker 2:     04:32         A traffic secrets is going to be released in September of 2019 and we've been talking a lot about the different things to what would you do different as you take a look back and could rewrite dotcom secrets or rewrite expert secrets? Are there logical steps that you would go back and, and put in? Are there things that, how would you change it, what would you do different? And then the same type of thing when we start taking a look at, um, stories and, and presenting things, what are some of the main things that we need to make sure any of our listeners get get right away? And it was fascinating as we've been talking, he got off the phone yesterday with the grant Cardone we were, it was a 15 minute little preview call and came my office. It was fascinating. We sat there and talked about.

Speaker 2:     05:16         One of the things that Russell is just amazing at is he sends his body language extremely well. I mean, he just, he has this like this tuning fork. It's Kinda like the tuning fork. He has it literally, he will, he can feel energy through a screen and it's just, it's always fascinating for me is I watched him and I and I sit there and I, I, I'm able to just kind of see what he's, what are the cues he's picking up on and say, you know, David, one of the things for me that was so intriguing was you'll grant and listened to all these things and we've got a good relationship at grand would talk and talk and talk, but grant as well as his listeners, what they really picked up on was when I started telling a story about Jamie Cross and now Jamie crosses a member of our inner circle.

Speaker 2:     06:01         I said, what are two Comma Club award winners? She's got an amazing company called Mig soap. If you don't. She's just all natural soaps, absolutely love her soaps. Uh, it was fascinated. He started telling the story about her. That's when people really, it just changed. You could feel the energy on the call change and how we were just sitting there thinking just different things that, what really matters. And we ended up giving away a Christmas gift to all of our employees. They were sweats, custom click model sweats. And on the back of it basically says what we do matters and that we're actually, we were. How, so I'm sorry I'm rambling here. I'm trying to bring all this, all this together for you. Um, we had a partner meeting two weeks ago and our partner meeting, the one we're trying to kind of come up with more of a, a purpose of vision and something that actually would state what we do and liberating.

Speaker 2:     07:02         Educate is, are some of the things that we've really focused a ton on as far as the, um, liberated with operation underground railroad and educate with village impact. And so we've been trying to think, you know, different things we could do that would have that kind of an impact on other people. As far as entrepreneurs and what I've been fascinated to pay attention to as far as if you really look at the number one metric that matters the most in your business and for us it's our customer success and I don't mean this in a trite way or just like, oh yeah, I want to make sure our customers are successful. I truly mean when we take a look at what matters the most in the success of clickfunnels, it is making sure that our customers actually have success on the platform, in their business and with the content that we're.

Speaker 2:     07:56         We're using. The reason I mentioned this is I was listening to to Nathan's and everyone's podcast and we start talking about all these different measurements as far as how do you acquire customers, your average revenue per customer and all that Kinda stuff. And for us what I've realized is it's not even as it's our customer success, but more important that it's our customer's customer success. Now. It's really hard for us to track our customer's customer success, but it's easier for us to look at actually tracking our customer success and associating that with the fact that if they're having success that their customers must be as well and as I take a look at going into 2019, we've just crossed through 70,000 customers and as impressive as that number is, that number means very little unless they're actually successful. Nathan talks a ton about churn and from a sas or a membership platform, you know it's most memberships, they typically turn out about every three to four months.

Speaker 2:     08:53         That's about as long as it lasts. Software is much more different than that. You can get anywhere from two to three times that and sometimes four times that and the interesting thing is I pay attention to to where we're looking for 2019. The number one metric that I want to track more than anything else is the success of our customers. The reason I mentioned that is I've seen as I get interviewed a lot, Russell gets interviewed a lot. Most of our partners do as well. The one thing that people want to hear most about, they're tired of hearing about, Oh yeah, we did 100 million, we did $70,000. That's all great, but that doesn't matter. What they want is they want to know what does this tell us more about the people using your platform? What does the success that they're getting tells their stories, and that's going to be honestly my number one metric I'm going to be looking at for 2019 is what is the success of our customers?

Speaker 2:     09:44         What are they actually doing? What? What has click funnels done for them that's then allowed it provided them a tool audit. It's ones and Zeros. It's software. Funnels by itself isn't what's impressive. What's impressive is what our customers do with that platform and so I'd encourage you as you take a look at 2019 in the metrics you might be measuring the success of your customers truly is the most important metric to measure for us. If our customers aren't having success, who cares about the platform? It's why we're taking a look at, at possibly adding an onboarding team. So when people come into a free trial, they actually get onboarded. We're looking at adding the opportunity of migration where for persons with somebody else, how do we help them get over to click phones where they can then use that to have greater success with their customers.

Speaker 2:     10:30         When I a person's leaving clickfunnels, I want to know why. What happened? What did we do wrong? What is the, what is it? It's, it's rarely ever dollars and cents. It's, there's more emotion associated with the. And I would really encourage you to start talking to your customers. Find out why are they leaving, why are they canceling? Why are they refunding? There's something wrong, uh, rarely ever. Is it a dollars and cents thing. Everything is based on value. And so if a person is looking for a refund, yes, I mean obviously there's a couple of people you're gonna run across who just are on hard times financially and that's just the way it is for most of them is because you haven't solved that problem that they needed more than anything else. And they, you had them with hope at the beginning, but as they started using your tool or your software or your, your, your product, whether it's a physical product is intellectual product information, product.

Speaker 2:     11:19         The promises weren't fulfilled in the way that they expected. So what are your customers' expectations? How do you satisfy those expectations? How do you get just raving fans to where they literally become the people who start building your business because they just naturally talk about it. I was with Dean Graziosi just to a couple of weeks ago down in genius network and was like, Dave, I'm sure I would be your number one affiliate if you guys actually tracked it because I talk about you guys all of the time, but I just say go to click funnels. I never actually use an affiliate link because because you guys have, you have this ability to help entrepreneurs

Speaker 3:     11:54         get what they really need and want in their business. And because of that I just talk about it. And so as you take a look at 2019 for your own business, what are the things that you can do to make sure that your customers have greater success? What are the things that you can do to make sure that when they're out there talking with other business owners or with their clients or with friends that they in conversation bring your product up? For me, I've seen that happen with a ton of of our customers as they start talking about some of the success they're having and they associate a lot of it with a platform with, with clickfunnels. The other thing I've seen is they start talking about the books they've read and expert secrets and Dotcom secrets, the impact that that's had, or a video or a podcast.

Speaker 3:     12:39         So understand the importance. I'm, as I'm talking about your customers realize it's also about the value you're giving. Are you publishing on a regular basis and is the content that you're publishing, are you publishing it in hopes of just getting, getting likes and reviews and it hopefully just getting shared and engaged? Or are you truly trying to provide content that those who are listening can actually implement in their business and their life and improve their life, whether it's in their business or their personal life, whatever it might be. A lot of you I've mentioned the fact I've been coaching with with Jerrick Robbins. Again, I don't get paid at all for talking about Gerrick, but I've thoroughly enjoyed my experiences last year in coaching with him. Same thing as far as Eric Cafferty, who is the coach. I hired a as far as lifting. I've never been consistent that lifting as much as I have.

Speaker 3:     13:30         Then right now, and I talked about Eric all the time. Again, these aren't people who aren't getting paid for anything else. It's just because I truly appreciate the value that they've added to my life. I look at podcast at facebook lives. I again, I mentioned Andrew Warner. I mentioned, uh, Nathan Laka. I don't get paid to talk about them, but I truly want people to know these are people who are giving value to the universe and if you in those businesses and you need that, there are people. I would follow, so I would really look at the value you're providing this year. What can you do that will cause your customers to just casually talk about your product or service being so amazing? What are the things that you're doing that is actually solving the problems that your customers are reached out to you for? Make sure that your number one metric is your customer success.

Speaker 3:     14:18         Find a way of tracking, of measuring, of getting testimonials, of providing value to them. The more value you provide to your customers, the greater business is going to grow obviously, but I want to make sure that you're doing it in a way that you genuinely care about them and one of those ways is to is to reach out and call and talk to those people who are leaving or who are getting refunds. Pick up the phone, ask them what happened, how, what did I do wrong? How I'm I'm here to help and to serve and something I'm doing obviously did not serve you. What can I do different? Too often, I think a lot of people in the Internet marketing space are afraid to pick up the phone and talk to somebody. I've loved having Robbie Summers on. It has been we've hired to as our head of sales and every single day what happens is they get.

Speaker 3:     15:02         He gets together with the sales team on our retention team and finds out, let's analyze two different people's businesses who left, why did they leave? What can we do different, and then they call those two and say, you know what? We're just looking at your business and realize that this maybe this isn't working or this isn't working, or how about this or what can we do to provide value to you realize that the business these days, the hardest thing to do is to get the first dollar online. The worst thing is to burn through that dollar and to lose that trust, so do whatever it's going to take. Reach out to these customers, find out, talk to them, make sure that you look at your own customers and see what it is that. What is the hope that you're providing? What is the solutions that you're out there to solve and then make sure that you're getting those solved.

Speaker 3:     15:46         Uh, we're starting to do reviews now with our customers. For our one funnel away challenge. Uh, we're gonna do the exact same thing with the two Comma Club coaching and trying to actually get reviews from them to find out what are you like, what did, what did you not like, rate us, give us reviews, help us get feedback. You spend so much time acquiring the customer. Please take the time and spend the money to find out what is the satisfaction that they're, are they thrilled with you? What can you do better? Uh, again, I, it's the number one metric I'm, I'm paying attention to this next year as we look at, at. For me, if there was one word I could look at its impact, what is the impact I can have on 70,000 customers? What's the impact that we can have on 100,000 customers? What's the impact we can have on 200,000 customers?

Speaker 3:     16:29         Yes. Obviously there's dollars and stuff associated with that on the back end. Those mean absolutely nothing unless the impact is there on the front end. Having a merry, merry Christmas. Enjoy the holidays. Have a happy new year. I hope to see all of you who are listening to this at funnel hacking live. If you haven't gotten your tickets, by all means, go to [inaudible] dot com and get your tickets. Not that we want you there for a dollars and cents. I want you there because I want you to come up and talk to me. I want you to say, you know, Dave, this is what's working in my business. You know what, Dave, this is what's not working. I would appreciate if you guys would do this. You know I love how this is working. I enjoy that feedback. If this podcast is creating any value for you, please reach out and let me know.

Speaker 3:     17:09         Send me a personal message on facebook or email me, David clickfunnels or instagram. Let me know if it's working. If it's not, I also want to know that if you're like, you know, Dave, your podcast sucks. I don't like any of this one. Obviously, if it's not working for you, you can listen to somebody else's, but if there's things that that I'm doing wrong or things that you want more from, if there's people you would like me to interview that I haven't interviewed, let me know. I, I truly do want to provide the greatest value to you is I can I value anybody takes the time to listen to these podcasts and again, I appreciate the feedback. Enjoy the holidays, can't wait to see at funnel hacking live. Take care. Know how much we appreciate you, everybody.

Speaker 2:     17:50         Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others? Rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as people you'd like me to interview, more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or

Speaker 4:     18:35         I can do to make this better for you guys. Thanks.


Jan 10, 2019

Why Dave Decided to Talk About Premature Story-Telling:

Dave recently learned the hard way the importance of preface to an emotionally charged gift. Long-story short, he was a little too excited about his 25th anniversary gift. From this experience though he thought about the importance of preface and build-up to a sale or proposal. Listen in for some great insights on attaching emotion to your sales and do Dave a favor, learn from his premature gift giving experience.

Tips and Tricks for You and Your Business:

(4:52) Building Up to a Proposal, In Marriage and Business

(9:04) Would You Give an Emotionally Charged Gift Without a Build-Up? Then Why Would You Give an Emotionally Charged Pitch Without One?

(10:24) Allowing Your Customers to Feel

Quotable Moments:

(6:06) “It’s not the jewelry that mattered, it was what the jewelry represented. And I see the same thing take place so many times in storytelling.”

(8:04) “It’s not the stats, it’s not the data that matters, it’s the emotion that’s with it.”

Other Tidbits:

Dave can’t get gifts without wanting to give them immediately.

Gifts don’t have nearly as much of value.

If anybody has the invention of a Reset Button in the works, Dave would definitely get his use of out of it.

Important Episode Links:


Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. The holiday season. This is a crazy time of year and one of the things I cannot handle his gifts, not receiving gifts. It's giving gifts and not in a bad way. My promise. I get so excited when I have a gift for my wife. I can't wait till Christmas to give it to her. And so I have this problem as far as premature gift giving. And I see the same thing happen at times in premature storyteller. That's, that's really what I want to spend some time talk to you guys about today.

Speaker 1:     00:45         Alright, so yesterday, uh, let me back up here. So November ninth is my wedding anniversary with my wife. So for my wedding anniversary was 25 years and I'm. So I was so excited and we actually decided to celebrate earlier in the year. We went to Paris after our trip to Africa and just had a great. That was our way of kind of celebrating, but on our actual anniversary day we're spending time together and I thought, you know, I want to do something else to, to so she can remember like longterm and every five years in the past when I had, I would always buy her a piece of jewelry, so like five at five, 50 anniversary, 10th, 15th, 20th and 25 here. And I was sitting there thinking, what can I get? And she really didn't like Dave. We went to Paris, I to spend a whole bunch of money on this right now I know we don't need to do anything and so I thought, you know what, I'm going to surprise her.

Speaker 1:     01:36         And so I decided to get her some, some earrings and diamond earrings. And so I had him all designed and, and, and I was, my problem was I, I knew they were, they wouldn't be done in time for our anniversary, so it actually took some time and I got them yesterday and I said, okay, I'll give it to her for Christmas. And I thought, oh my gosh, my problem is that it was like literally burning a hole in my pocket. And so we got home and yesterday was absolutely just crazy. My, my two boys and my mom and my daughter in law, they've all come in. Everyone's getting ready for the holidays. Things are crazy around the house. Uh, there, his kids were going everywhere just trying to get things done. My wife's super busy, just getting ready for the holidays. We had a special thing happened last night at our house.

Speaker 1:     02:22         My daughter in law, French, he's from Chile and she'd just gotten her, uh, her papers basis and she could become a citizen here in the U, s. and so we had a party for her last night that my wife was putting together. So all this crazy stuff is going on. We had a click party yesterday and I still wanted to. I still had these stupid earrings in my pocket. They're burning a hole and I'm like, I just have to find some way of getting into. I can't wait. I can't wait. And so I just said, hey sweetie. No, I've got a gift I want to give you. She goes, Dave, can we just do this later? I might. Sure, sure, no problem. I can. We can do that. And I'm like, you know what sweet is. I'd rather not wait till Christmas. She's like, you know, Dave, let's just do it later.

Speaker 1:     02:59         I said, okay, okay, fine. We'll do that later and she's busy. We got dinner going, we've got everything set for Fran and for her big celebration and my wife has got all the things upcoming to Christmas. I mean we're like today's the 20th or 21st four days away. She is just stressed out of her mind and is trying to get Christmas presents wrapped. She called me in the other room and she's like, Dave, listen, I don't know what we're going to do here. I've got certain gifts for one of the boys and I don't feel like I've got the equal amount. I'm like, sweetie, it doesn't matter. It doesn't matter. As far as equal amounts of stuff. She goes, well, no, I just want them to have the same number of gifts and I don't know if you've ever felt that anxiety of around the holidays where you're like, you don't what the stress of the holidays.

Speaker 1:     03:43         It's too much. This is not supposed to be this way. It's supposed to be an exciting time, a happy time and all the stress is driving me crazy and so we got to the meeting. We went in the kitchen, we had this big party for friends. We had dinner and just literally as soon as it's over, I'm like, sweetie, I got to give this gift to you, and I got down on one knee and I said, sweetie, it's been 25 years, which or me again, and opened up the the box of earrings and everything else and she was super excited but my problem was I had. I didn't do any of the setup. It just fell flat on its face and so she was super, super excited. The kids were excited, but I'm like, you know, I didn't do that. When I proposed to my wife, I'm.

Speaker 1:     04:25         When I proposed to my wife, it was. It was totally planned out and I sat back and thought, you know, I see the same thing happened in storytelling and I did this, so I was a premature gift giver. Meaning I didn't provide enough value. I didn't provide enough context. I didn't allow her to get emotionally vested in the experience and share that gift is fine, but it wasn't the gift that mattered. It was more important than that was what that gift meant and I look at it now and if I was to rewind things, I would take it back and say I would've done totally different and I would basically, I would have preferred to have gone out to dinner with her and set the stage more. Talk more about our marriage, talked about how excited I was and how much I loved the our trip to Paris and how much I loved our, our anniversary time and our, our, our, our time together and really built the emotion up and been able to reflect more on the feeling of the last 25 years.

Speaker 1:     05:25         Because it's not the. It's not the jewelry that mattered, it's what the jewelry represented and I see the same thing take place so many times in storytelling and it was one of the things that happened just recently. I was real excited to podcasts and guys, if you've listened to it, it was with Roland Frasier who's a dear friend of mine and I was just super excited the day I was super excited to have a on and I got done with the introduction and I will sit there and look at that and I'm like, okay, rolling. I just totally screwed all that whole introduction up. I mean I just, I was like a little kid. I just, I spoke fast and just out of control and yeah, there was a lot of enthusiasm, excitement there, but I'm like, I didn't give him the value of all that he'd done and all the credit that he deserved to actually in recognition of who he was.

Speaker 1:     06:09         And so I've thought about that and then I thought last night about the crazy mishap I had as far as presenting this jewelry to my wife going, you know, I need to be better at, at helping people experience more of the emotion. Because for me, the craziest thing is I'm not real big on, on gifts, but I love experiences. I mean experiences to me are like nothing that is more because I think people will remember the experience and I got so frustrated I laid in bed last night going, man, I totally screwed that up and I've thought a lot about it this morning. And I see the same thing happen in storytelling where people get so excited to tell the story that they don't let the person experienced the journey and the epiphany to get to that level of emotion to where they can appreciate the actual event and the story itself.

Speaker 1:     07:01         And so as I'm looking at this next year, one of the main things that I'm really trying to focus on, the main things I'm trying to spend time on is to really help people and help myself actually get involved in telling a story with emotion. And there's a lot of preframing the tasks that take place. There's a lot of setting the stage. You have to provide time, you have to let people actually feel the emotion. It's not the facts, it's not the stats, it's not the data that matters. It's the emotion that's with it. So just like with my wife, it wasn't the gift that meant as much. It's the emotion of 25 years of marriage of what that gift represented. And I really wish I'd taken a step back and said, all right, what I really need to do is presented in a way that validates her sacrifice, the validates her hard work that validates the love, the trial, the journey, the pain, the tears of time, and also the laughter and the fun and the excitement.

Speaker 1:     08:00         And again, some. I don't know if you've ever had that experience. Unfortunate happens to me too often where I'd like to rewind it, go back in time and say, all right, let me read you what I wish I could just have like a a Redo and undo button and let me just replay that one one more time because I would totally do a different. Fortunately my wife loves me and it's all good, but again, it was premature giftgiving. It's premature storytelling where you tell the story so fast that no one is able to really appreciate the emotion of it. It's one thing that I love as I've, as I've seen Russell tell stories, how much time he allows for people to feel and it's one of the main things I'm really spending time on this next year is helping others feel what I'm feeling kind of goes back to.

Speaker 1:     08:49         It's like with my wife, she's totally stressed right now with Christmas, trying to make the experience of the holidays magical for every single member of our family and if I would just allow and and not just listen to her, but more importantly feel what she's saying. I would be able to help her that much more and so I'm really trying to listen more with feeling to tell stories with more feeling and you're gonna see over the course of this next year on my podcast, my facebook lives where, um, a lot of that feeling is going to come because I'm going to dive back into some of my past experience that weren't very pleasant and to actually try to really feel those experiences and tell those in a way that provides emotional connection and emotional feeling for those who are listening. Um, that's where the, that's how an epiphany takes place where if you, if you don't allow a person to experience the emotion that you were experiencing, there's no way for them to actually appreciate the bridge that you went across to get to the other side, to then be excited to bring them to that.

Speaker 1:     10:03         The whole key here is you've got to allow people that opportunity to feel and something I'm really going to spend a lot of my time working on. And so this is more of a podcast more for me than for you guys probably is to really tell stories in a way that helped people elicit and to feel more so that at the end there's such an impact where that person wants to, they've now experienced for themselves what you went through and now they want to do whatever it is that you're going to do next. So with that said, I hope you guys enjoy the holidays. I again, hopefully that your, your gift giving experiences aren't a. weren't like mine just was a. I got too excited. But anyways, just know how much, uh, again, I, this time of year, I, I spent so much time reflecting and I hope you know how much I appreciate taking the time to listen to. It really does mean a lot to me having an amazing day and we'll talk to you guys soon.

Speaker 2:     10:58         Hey everybody, thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get that next few $100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll more than happy to take any of your feedback as well as it's acutely like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Jan 8, 2019

Why Dave Decided to Talk About Shedding Your Coat When the Seasons Change:

Dave in both work and his personal life has had a lot of transitioning and growth happen. From kids getting married, to businesses expanding, to even becoming close to having an “Empty Nest” with his kids leaving. Through all of these experiences of life he wants to share the nugget of wisdom that is of role changing. Or, as English speakers call it, wearing different coats. Listen in and learn for yourself as to what Dave says about dawning new responsibilities yourself and allowing others to take on new responsibilities to.

Tips and Tricks for You and Your Business:

(2:44) Your Coats Change as Your Life Enters New Seasons

(4:11) Which Coat Do I Wear Outside of Work?

(6:40) Putting on Coats for Growth

(8:24) Your job, or “Coat”, is not your ONLY identity

Quotable Moments:

(3:30) “I don’t know what coat to wear right now, I’ve been so use to wearing my ‘Mom Coat’. But I’m entering into this new stage of my life right now where I might be changing and I’m not sure what to do.”

(5:46) “One of the things she mentioned that I thought was so profound was our ‘Comfortable Coat’ sometimes just needs to be replaced.”

(7:54) “Realize that sometimes in life we have so many coats that it feels overwhelming and other times it is a growth time.”

Other Tidbits:

For CLickFunnels to grow “Coats”, or responsibilities, have been needed to be swapped around and exchanged

No one can travel lighter than Todd

Important Episode Links:


Speaker 1:       00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward.

Speaker 2:       00:16         Everybody. Welcome back to funnel hacker radio. This is A. I'm recording this. It's all. It's almost Christmas time. It's cold out and it's just that, that season two where it's been so much fun. We moved up here to Boise, Idaho from San Diego two years ago, two and a half years ago, and in the process it was kind of a fun thing for us because I remember when we first moved up here, our kids live at all they had were shorts t shirts and a sweatshirt, so pants and long sleeves and coats were something that my boys just weren't accustomed to worried and it's been fun having four seasons and realizing the different clothing that you wear based on the season of life and the season that you're in. And so it's been really kind of an interesting dynamic. As I paid attention to this set, my wife and I were out shopping to just Saturday for new, basically new ski jackets and it was, it was just a lot of fun because she's trying on all these different ones and you know, some are too thick and some are too uncomfortable and, and some are too thin and she's like, I don't know if this is gonna, keep me warm enough and, and do I have to have another layer on underneath.

Speaker 2:       01:21         And went through literally like this whole drama of all these different coats. And it was fun because this whole analogy of coats and the things that we were and the story of the life and the journey that we're in all came about. And we had this amazing conversation that I want to kind of share with you some of the takeaways and some of the things that happened. The fun part was literally just two days later, uh, Brian and todd flew for our partner meeting. And it's always a kind of a joke with us as far as todd because I don't know anybody who can travel as light as todd. Todd literally can go with just a backpack for a week and have all the clothes and everything else he needs in there. And this time he actually brought something a little, a little more clothing and stuff and we're like, todd would happen because man, it's just so cold.

Speaker 2:       02:07         I add he had like four different layers and logged or odds and end. It was just fun as we had this idea as far as talking about the phase of life and the coats that you were. And I want to just kind of share that with you. So this is going to be kind of a rambling, the mismatched podcast of different ideas and thoughts. But I will hopefully by the end you understand how this applies to you personally, not only in your business life but where you are in your personal life and the own self growth and the things that you're going through. So without. We'll kind of dive into it. So one of the things I want to talk about real quick here is to realize that the coats, they actually vary based on the season that you're in your life and what's going on right now in my life.

Speaker 2:       02:48         My wife and I have four boys. A two of them are out of the house. My oldest son, Chandler is married to our first daughter, our daughter Law Fran. We just love and adore. My son Parker Parker is a down at Byu in Provo, Utah. Going to school and then we have my son Christian who's 17 and my son Jackson, who's 15 who both live with us here in Boise and Christian is a senior. So He's graduating in. My wife's sitting there going take. I don't know what I'm going to do. My whole life has been focused on raising these boys and now I'm in a situation to where I'm going to have. I'm down to one, I'm down to one next year and I'm assuming going to be in this empty nest syndrome. And and so she, she basically said, you know, Dave, I don't know what coat to wear right now.

Speaker 2:       03:30         I'm used to wearing the mom coat, but I feel like I've, I'm in a situation in my life where I'm, I may be changing this and I don't know what to do, and so she's been looking. She's always done things outside the home as far as teaching aerobics or spinning or yoga or all that. And before again, before we left southern California, she had this, her calling and her mission and everything else was. Her identity was wrapped around this. Well, when we came here, she didn't jump into that, that aspect of it. We had a whole bunch of stuff going on in our own personal lives and it wasn't one one thing she wanted to jump in, so at the time she was trying to figure out right now, do I go back to that? Do I put on the old coat that feels comfortable that I'm used to wearing or do I put on a new coat that might be a few sizes bigger than I grow into that's going to stretch me.

Speaker 2:       04:15         That's gonna. She goes, I just don't know what to do. And so we're having that deep conversation and you know, part of it was dave, the other thing I'm looking at is maybe this is the time where I just focus on, on just us and just you and I and I just support you in what you're doing and I don't have that extra identity outside. And so it's, it's, she's struggling with this whole idea as far as what is the code, what am I going to be known for, what am I gonna be wearing, what am I going to be using to get the comfort that I want in my life? So we're having this deep conversation about this. And it was interesting because she's, we also were talking them about a Sunday school lesson and a mill with the Bible and Joseph and the coat of many colors.

Speaker 2:       04:57         And she was like, you know, it's weird because I remember growing up, there was times where I coveted tonight, I'm not maybe not coveted, but I looked at others and I thought, you know what, that life that they have and that coat that they're wearing, that's what I want. And she goes, now I'm wearing that and now I don't know if it's what I want. And so she was struggling going back and forth thinking, you know, what, you know, so often we, we see what others have and the lifestyle or the or just the opportunities and you think that's the quote I want to wear and what do I need to do to get that coat on? And she's like, well I have that code and now I don't know if I like that coat. And so it's just been this interesting dynamic as we've been talking about this in one of the things she made Mitch, which I thought was so profound and that is sometimes are comfortable coat just needs to be replaced and we just don't know which coat to put on next.

Speaker 2:       05:51         Meaning like for me, I, I really don't need too many pieces of it. I'm real good with like one pair of jeans, three tee shirts and a jacket. That's all I need and I'll just figure it all out. And yet at the same time sit there going, you know, sometimes with our boys, she always thought, you know, always seem to buy like two sizes too big because they would grow into it. Well now they're kind of at the point where they don't need to, we don't need to buy clothes that way for him. But she was sitting there thinking in her own life, she goes, I don't know if I'm at a point right now, where do I want to buy a coat that's two sizes too big for me so I can grow and get into that or do I just want to put on something really comfortable that I know?

Speaker 2:       06:29         And so she's in this dynamic in her life where she's like, I don't know what I want to do next and because I don't know what I want to do next, I don't know if I just like being comfortable or do I want a growth experience. And when you look at the coach and put on, sometimes the coat you put on is a growth experience where it's like, it feels very, very uncomfortable where it's too big and you're like, oh my gosh, I don't know if I can handle this. I don't know what to do next. The other thing as she was talking about is, you know, the other thing I'm struggling with is I've worn a lot of coats a lot of different times and we're in all these coats. They get heavy and I were the mom Coda where the wife code where the.

Speaker 2:       07:10         She's heavily involved in our church and so she's, she has stewardship and responsibilities over all the, all the women's within our church and she's supposed to where's that coat? Very heavy. And she wears another coat as far as uh, being the only daughter in her extended family based with her mom and dad and, and taking care of them. And so she's like, Dave, there are times where I feel like I have on so many coats that I literally, I can't move. It's like I have like 10 coats on it. I literally sit there like a snowman because I just, I'm so uncomfortable and I just don't know what to do and I just want to get rid of all these coats and so I know I'm kind of maybe just kind of rambling and I hope you guys are catching onto the idea of what I'm trying to say here, but to realize that there's times in life where we have so many coats on that it feels overwhelming and there's other times where it is a growth time.

Speaker 2:       08:00         Uh, the one thing she was talking about just most recently though, which I thought was so, so profound is as we were discussing and that is she goes, but you know, Dave, there's times where I realized it's time for me to give my coat to somebody else and I need to, to not be the star or I need to not be the person who is out in front all the time and to let someone else have that and giving that to them. At times I feel exposed. I feel like, well, that was me and that was my identity. And now it's not. And so I feel uncomfortable with not with not having what, what was my identity and I thought a lot about it because I've seen it in my own life where there have been times where I have been the only person up in front.

Speaker 2:       08:42         And as I came on with click funnels, it was. I'm not always up in front. Not that I need to be at all, but it's interesting to realize as you try to grow a company, you can't have just one person and we're. We've been looking at this as far as our own organization as far as having different voices. And I think the part I really appreciate it so much as Russell and spoken about this I'm Russell is by far is, is the face of clickfunnels. And as we've looked at growing it, he's like, you know, Dave, I need to make sure that others have that opportunity. Not only for them but for the company to grow to that next level. We've done over 100 million this year, which is a huge, huge milestone. But as we start looking to get to a billion, who else needs to take on other coats, who needs to take on other responsibilities, who needs to have in it much more loud coat and, and is wearing that so he can actually enjoy some of his life and spend more time with his family and his kids.

Speaker 2:       09:36         And so it's been just this crazy conversation over the last couple of weeks and I'm just, I want to kind of share it with you as you kind of get close to the end of the year. Just to realize that there's times where no matter what you're doing, you just don't feel comfortable and you realize that that's the time in life where it's time to grow. That might be too big or you might be having on five or six coats and you're like, I can't handle it. And other times where it's like, you know what? Now it's time for me to start giving these coats away to other people and I need to let them grow. I need to have to not only give this coat that I'm given to them, it may be too big for them to wear, but they'll grow into it and soon that coat will become comfortable for them and other times there's times where we just outgrow our coats and it's time to for us to realize, you know what?

Speaker 2:       10:21         Now it's time for me to decide what is the next coat I want to put on. As I kind of get close to wrapping this up, I hope I know this rambling is it literally has been a ton of thoughts. I've been going through my head for the last couple of weeks and hopefully this makes sense to you guys, but I would really just asked, you know what, just don't be afraid to share your coat with others and don't be afraid to get a new coat or it can get to layer up, but depending on the season of life that you're in and just realize that whatever you're going through, that's time for you to. It's a time to grow. It's a time, two at a time to help others to learn. Learn from you and from your experience, so realize as you take a look at the season that I know it's kind of the winter months right now where you'll see a whole bunch of different coats and you'll see people layer up and everything else.

Speaker 2:       11:08         Kind of look at the different layers of life that you're wearing, the responsibilities that you have. What are the responsibilities that you can give to others to help you grow in your business and your own personal life? What are the responsibilities where you may need to take those back and you may need to know what that one's mine. I own that one, and just realize that the most important thing for you right now is to really take a look at the future where you want to go, who you want to become, and to realize what is the coat that you need to be wearing, wearing at that point. Have an amazing holiday season. I hope, uh, hopefully this made some sense to you guys. I've had so many thoughts in my head, in my mind right now and I want to share them all with you and I wish I could just me have you sit next to me is I've been going through the craziness of the last couple of months here, um, but I hope you've been able to appreciate it and most importantly, have an amazing time. Get it. Really would love

Speaker 3:       11:54         to see all of you at funnel hacking live. If for some reason you haven't gotten your funnel hacking live ticket, by all means go to funnel hacking Get your ticket. Join us in Nashville. We'd love to have you there and have an amazing holiday season. Thanks everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get that next few $100,000. So we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as there's people like me to interview more than happy to reach out and have that conversation with you so I can go to itunes rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Jan 3, 2019

Why Dave Decided to talk to Julie:

Julie Stoian is a digital marketing consultant and tech coach, making her mark on the internet through her popular brand Create Your Laptop Life®. Julie has inspired and equipped thousands of up and coming business owners with the skills and strategies they need to create, build, and grow profitable online businesses.

Julie started her journey to entrepreneurship as a blogger and writer, garnering the attention of media outlets like The New York Times and Washington Post with her no-holds-barred approach to social media. After a rocky divorce and unexpected pregnancy in 2014 that left her needing to build a profitable business quickly, Julie transformed her passion and love for internet marketing into the 7-figure business she has today.

She's been a head coach and funnelbuilder working with Russell Brunson and Clickfunnels for the last year, and is getting ready to take the role as VP of Marketing and official Clickfunnels partner.

Julie has been featured on media outlets like Anderson LIVE, BBC World Have Your Say, and Rachel Ray, as well as numerous business and marketing podcasts and blogs such as Content Academy, Boss Moms, GoDaddy Garage Blog, and Funnel Hacker Radio.

Tips and Tricks for You and Your Business:

(4:54) Keeping Your Chief Executive Officer From Becoming Your Chief of Everything Officer

(9:20) Freelancers Belong in the Clickfunnels Fleet

(12:52) Project Management: Making Time and Money

(15:32) THE WAFFLE

(20:06) Coaching Your Clients without Strictly Criticizing Them and Their Work

(23:15) Your Employees and Their Drive

(26:07) Help Your Contractors

(30:21) Julie Stoian’s Travel Log Over These Next Few Months

Quotable Moments:

(8:08) “For me it was more important to be on the team that was going to make the most impact than it was for me to be the captain of my own ship.”

(19:02) “That’s the thing with this whole agency thing is you have to think about how to break through as much bottlenecks as you can.”

(22:34) “Realize, as the entrepreneur, you may not be hiring people who may not be as  motivated by the same types of things that you are and may not be as driven as you are.”

Other Tidbits:

Your agency can be as large as small as your scaling allows

Get your employees to the point where they identify their work as a CALLING

Important Episode Links:


Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward

Speaker 2:     00:17         [inaudible]. Everybody. Welcome back to funnel hacker radio. This is going to be one of my funnest podcasts. Uh, you know, my guests, you had the upgrade of hearing from her quite a few different times, but she has a new role and I can't wait to talk all about that. So first and foremost, Julie [inaudible] and welcome to the show. Thank you for having me. I am so excited to. I, I have coined a new term. Would wired in excitement, excitement level at the Dave Woodward level. Oh, you're too kind too. Kind of honestly. Then that would be the type of excitement I have right now for the opportunity. I want to introduce our newest partner to click funnels, Ms Dot Julie. Yes. I, um, I, I had been waiting for this day, I feel like for my whole life.

Speaker 2:     01:06         So I want to make sure people understand what that means is a little background here. When we started clickfunnels four and a half years ago, uh, there was two cofounders, Russell Brunson and Todd Dickerson. We then brought on a third co founder, uh, Dylan Jones, who we later bought out. He was helping us primarily on the Ui side. And so todd and Russell Todd being the, uh, the whole tech guy behind the scenes who I don't know how he does what he does. I'm literally fascinated every single day. Anytime we're together, I'm like, todd, I don't get it. And I'm so glad I don't understand your magic because I would screw everything up. Russell, you guys already know because Russell is the marketing genius behind click funnels and a ton of other things. We then have four of the partners myself. I run all the business development opportunities, the top line revenue type of stuff.

Speaker 2:     01:52         Uh, our CTO is Ryan Montgomery, helps todd managed a lot of things on his side. We then have a Brinko Peters who works on our side with all of our operations and things, and John Parks. You guys know who runs all of our traffic behind the scenes for the little Julie, has it been a year now? It seems like it's been about a year, a year, and Julie's been behind the scenes literally working magic that you guys can't even. I have still totally spellbound by how you pull off what you pull off. No one gets more done in a day than Julie. I don't know how in the world she gets it done. She's actually helping Russell right now in writing a track two secrets book. She has literally been the brains behind what we're going to roll out here. Actually you guys on this call is as our new waffle and how that's all coming together as far as our internal agency, what that means to you guys and more importantly, how you can actually start doing this kind of stuff in your own business and that Julie has her own multimillion dollar business, which basically are buying to bring her over to click funnels.

Speaker 2:     02:53         And we'll talk a little bit about how that's all coming together. In addition to that, uh, Julie is probably the person you will ever meet. In fact, I was just with my family, seen Mary poppins and continue to think of Julie because that's what she's like in our craziness that we have over here. So she's the one who makes all the magic happen and I just wanted to make sure everyone, you guys were listening, understand our gratitude, our appreciation for one of the major things that she's done is allowed Russell to kind of step away from doing all the stuff that is great to get us to where we're at, but won't get us to where we're going. And without Julie, none of this would happen. So Julie, my gratitude to you, my appreciation for you and so excited for 2019. So with all that said, welcome again and I'm so glad that that's all we're going to cover.

Speaker 2:     03:41         That's the start. That's the start. You know, it was so funny though, you know, watching, as you know, during the year when we were talking about kind of the org chart of clickfunnels and how Russell was in Russell at this point. Like you should be like seoing, not seoing and cmos and funnel building and copywriting, writing your own emails. It was crazy. It has been crazy. And again, if it wasn't for you stepping in, we'd still be in that same situation. Uh, so actually a little step back to last year about this time is when Steven went to go do his own thing. So Steven Larson was Russell's funnel builder and he and Russell were kind of tag teaming up, doing a lot of the stuff that really kind of got us to where we were for about two years. Russell and Steve were kind of tag teaming that.

Speaker 2:     04:32         And as Steven left, it was one of those, it was kind of a, a weird mixed blessing. I love Stephen to death. He's become a dear friend and he's helped us grow, got us to where we were, but it was time for him to go spread his wings to grow his business and what he wanted to do. And so as he left it was then a matter of saying, oh my gosh, what in the world are we going to do? How are we going to prevent Russell from doing all this stuff that steven was doing and bringing in a team that would allow us to scale and we were struggling so much as far as trying to find the right fit you have to understand to. It's to be able to get into Russell's brain is, I don't know, it's more than just a padlock. It's kind of like one of those.

Speaker 2:     05:16         It's kind of like the whole Laura Croft tomb raider type of thing where she's changing this little egg thing and it changes a million if it's shaped and there's four different keys and Julie's been able to do that and so Julie's dad had this magical key that's been able to basically work with Russell at a level that is allowed Russell to focus more on helping us grow the business and really taking her genius, which again, Julie's. I take a look at all the magic you've done in your own business. One of the things I was most impressed with was your ability to literally be able to replace yourself and so Julie had her own, again, create your laptop. Lifestyle is one of her create your laptop. Life is one of the businesses that she was doing. Again, a seven figure, two Comma Club, award winning business, crushing it, but she said, you know what guys, I really want to be involved with you guys.

Speaker 2:     06:07         I want to find a way of helping you guys get to the next level which was beyond. I mean, again, Julie, I can't thank you enough for that because it was great for us to see how you came in and without expecting anything, just said, let me help and I think that's a huge. One of the main attributes that you carry is this ability of having such just massive passion and caring for other people. Most people just don't have that. Especially when they're running their own multi, multi seven figure business. It's easier to say, you know what? I got this. I'll do my own deal. You were able to say, you know, I'm going to put this on the back burner. I'm actually going to hire other people to replace me. Which really is what, how all this started with Russell because it was at that point where thought, all right, if Julie can do that, her business, how could she help Russell do that in our business? I want to kind of dive in. I've done enough talking. So how do you do all you that you do?

Speaker 3:     07:00         Well, you know, it's so funny. As I was getting ready to like talk about this transition. I know a lot of people when I first came onto click funnels, you know, they weren't quite sure why I was doing that because it was like, well you have your own business over here. Like this is obviously not like a monetary monetary thing. And of course you know, there was part of that, but I honestly, I had this analogy of like ships that are like all going in the same direction and headed for the same promise land. And it was the SS click funnels which was like this huge ship, right? And then my little ship was like behind in its wake and we were serving the same customer base and we were both going in the same direction. And I, and my business was really flourishing in the wake of click funnels and I know Russell has talked about how cool that is when a business can like create other businesses.

Speaker 3:     07:46         But for me it was like I recognized how much the success of clickfunnels was really. There was so much of that attributed to the success of my business too. And so it was like, it was a no brainer. It was like, of course I want to get on the SS click funnels and help that business succeed because a rising tide lifts all the boats. Right. And so for me, um, it was more important for me to be on the team that was going to make the most impact than it was for me to just be like the captain of my own ship. Do you know what I mean? And so for me, I'd much rather be, you know, like on the team first mate, then captain of my own little Shit, you know,

Speaker 2:     08:26         oh the great thing is your little ship was growing at a very fast pace. So it's not like it was this tiny little thing. And that's really for us, when we were able to bring that in and acquire that. So some of the things that you're going to see rolling out is this whole idea as far as create your laptop life and with that there are so many things you guys are going to see happen in 2019. I wish I could go into all of them. One of them is going to be associated with this whole concept of freelancers. Now we just rolled out a funnel Rolodex and we've got a bunch of changes were making to that between now and funnel hacking live, but that's just a small little, tiny team of what freelancers can do. Julie, you've had this magic ability to really help build agencies and to obviously you have your own agency. You've now, I've taught other people how to build their agencies and you've. You've really given the keys to the kingdom to a lot of these freelancers to truly provide them a create your own laptop life. So you don't mind. Could you spend just a few minutes kind of talking about what is a freelancer, how to. How can freelancers fit into the ecosystem of click funnels and what is, why would someone want to do that?

Speaker 3:     09:33         Well, so I, I will. I will die on my sword when I say that. If you want to get started in online business, the easiest way to really start is to offer done for you services to start because you don't need a huge following and you're essentially selling time. Right? And so like you don't have to have anything created and so I have helped a lot of more women than men, but men to jump into the online space through the done for you services and you know you could get started with copy with social media or with funnel building and funnel building could actually pay a lot more than some of the other online done for you services. And so it was such an easy a marriage to put those two things together because not only could you make money quickly, not only did you not need a product, but you were helping other business owners make money through funnels and on top of it, you could also get affiliate commissions as you fold.

Speaker 3:     10:28         Click funnels and the process, and so as I saw these, you know, a lot of moms would start coming to me, I want to make three to $5,000 a month. I was like, this is how you got to do it. And so that's where I started and then as I grew my agency, I started to teach people how to grow their agency as well, how to hire, how to project manage when you're building funnels and running ads for people as well. And even if you decide someday to not fully scale your agency and you want to go into coaching, consulting course, creation, any other business, you will now have the skillset as that you needed as an agency owner to build any kind of business you want. So it's like at this one, two punch, make money, build the skills at build the foundation for whatever your legacy is going to be. And so that's essentially what create your laptop life is all about, is like build that foundation that no one can take away from you no matter what you decide to do.

Speaker 2:     11:21         To me, that's the part I am so excited about because a lot of people are trying to do, again, this is probably gonna be posting the first week or so of, of 2019 and there's so many people out there right now her saying, you know what? I want 2019 to be a unique year for me. I want this to be like the best year ever. And you know, we hear a lot about affiliate marketing and I'm obviously we run a large affiliate program over here, but I think the cool part is this whole idea as far as creature, laptop, life, and the ability to then really control your destiny without having to have a product which so many times people spend literally years building a product that never gets launched. And that's one of the things I was so excited about is this. So first of all, if you guys go check out, create your laptop, uh, Julie's face of that.

Speaker 2:     12:09         She's done an amazing job building it. In addition to that, she's a, has an amazing team and I want to kind of talk right now, Julie, if you don't mind about this whole idea as far as project managing, it's been one, again, one of your many, many talents is I don't know how you do all that. You do, especially when it comes to project management. You're managing not only our internal agency, which we'll talk about a few minutes, but also you're managing a Russell's books. Uh, our two Comma Club coaching program. You're one of our coaches. You're managing that, uh, and providing massive content. So if you don't mind, could you help people understand when we start talking about project management, what does that really mean and what is the financial opportunity available to someone who wants to get involved in something like that?

Speaker 3:     12:52         Yeah. Well, so project management, it is a, when you can find a good project manager, man, don't let them go. Like it's a unique, it's a unique skill set and there's project management as a service. Like I know people whose entire business, that's all they do is they go in and they do project management and pr and really, you know, I remember when Brandon and pool and came to click funnels and they were doing the CEO slop it stuff really at scale. When we talk about scaling and we talk about like how to, how to make your, you know, double your revenue in 10 x your revenue. We're really talking about managing people because any business, I don't care what kind of business it is, the way to scale is through people and the only way to scale with people is to have project management in place where you can manage the teams that people so that you're all moving in the same direction. Like you know, like the choreographed dances you see at the mall. What are those things called where people all of a sudden bust out into like choreography mobs. Yes. Thank you. Flash mobs. Right? It's like at its very core scaling your business is about learning how to manage people and projects. Right? Like that's it. And I know I know it, you know, that doesn't sound quite as sexy as like 10 x your revenue, but like that's really what it is. And I remember brandon saying I aspirin and I was like,

Speaker 3:     14:10         what do you do all day? And he's like, well really what I do is I'm thinking about project initiatives and the people and the project managers that we're going to need a place like because I have to keep building out the team. And I was like, it's so interesting that that's really at scale with what businesses are doing and that's exactly what Russell is doing and that's why I've kind of taken on that marketing role so he can really start to cast that vision and start to create those initiatives, those people, teams that then I can manage to help bring all the initiatives to fruition.

Speaker 2:     14:41         I love it. And I've talked a lot about who, not how. I know Russell's done podcast on, I believe you've done a podcast on who, not how. And so there's a lot of resources out there, but if you don't mind, because one of the things we were talking about in our, one of our meetings we have just recently was this whole idea as far as this waffle and there was a ton of fomo associated with the waffle. We were actually at waffle me up a hector owns the company, gave us all these necklaces that had a waffle on it. We then reflect with Ryan with regard to some of the things that he was doing from a Dev standpoint and creating a teams. And I want it, if you don't mind, let's kind of segue from, as a project manager, what does this whole waffle, how does it work in an internal agency and what are the pieces that a person would need a, if they're going to look at project management, what are the pieces they need to add to that waffle?

Speaker 3:     15:29         Yeah. Okay. So, um, the idea of the waffles, like it's a square. And so, um, basically if you imagine a square and you think of a funnel building agency, right? We have the people that you would have would be like a funnel builder, a designer, a copywriter, um, maybe a video person and a content person, right? So imagine those five people down that first column.

Speaker 3:     15:52         Okay. And those are your core team. Now, as you start to expand out, you need to create a second team and the third team and a fourth team. So you can, as you imagine that waffle, you are essentially creating a second column, a third, a fourth, and you're hiring another funnel builder, copywriter, designer, video content versus the idea is once you have that waffle all filled out at the very top, the very top row is project managers. So whenever a team is working and they need to know what to do, they're going to look up right and they're going to report to their project manager. But in any kind of agency, especially a funnel building one where there is like a skill level involved, they also need to understand how to do it. They need to have someone to report to as to how to design well or how to copy well.

Speaker 3:     16:40         And so if you look left on the waffle, right, you go over and you're able to basically ask the head funnel builder, the head designer, the head copywriter, how to make the coffee better. And so instead of an org chart, which is very flat and two dimensional, where there's just one person reporting the reality is that as a project, as a project manager in the agency, let's say Jake who is a designer, he's going to report to me for the, what of the design, but he may report to a head a head designer, he's actually our head designer. But if there were another one, he would report to that person asking about how his design is working and it just creates this three dimensional reality, which is real life, right? Because, um, that's just how agencies work.

Speaker 2:     17:25         I love it. So if you could take back, take a step back to last year. As Julie came in, she basically acted as not only a project manager, she was also a content creator. She was also part acting partly in as our funnel building side of things as well. And so as you guys were first starting your business, realize you're going to find yourself, if you were to look at this tic Tac, toe board waffle type of thing, you're going to, your name may be in a whole bunch of different places all over. It was a Julie Board for them for a while there, but the the object now is to start replacing yourself. And so we brought in, Julie brought her in as a part of her click funnels now and one of her main responsibilities here is to replace Russell from the marketing standpoint. So she's now our vp of marketing.

Speaker 2:     18:09         She's heading up all of our marketing. We've created our own internal agency, so she's hired a. We now have a yourself who basically is our chief project manager soon we'll replace that as well, but she thought I was going to be training all the other project managers that we bring them in in internal agency. It was all that really was brought in primarily just to build out our own funnels. We really didn't start this with the intention of bringing others on. Now we're actually, and we'll talk about some other stuff we're gonna be doing later, but realized that first column was you were heading up the project management. We had nick, who is our chief funnel builder. Jake is our chief designer. Karen's or chief copywriter. I'm, who am I missing here? Dan is our chief, a videographer, and then Russell and I were sharing the role of chief content creators.

Speaker 2:     18:55         He and I were doing that together. Um, in the content creation side. We both became the bottlenecks and that's one of the things when you're looking at this whole agency model to realize you, you've got to try to break through bottlenecks as much as you can. And as we were looking at the scale of this, especially as you start one of the, you run across two different types of bottlenecks. One is what to do and that's as Julie mentioned, again, that's where you would be looking to your project manager. The other thing is how to do it and what if you don't know exactly how and really it's not just how it's at the way in which the owner wants it done. And I know that was probably one of the biggest things and there's a lot of people who can write copy. There's a lot of people who can do design or funnel building, but it has to be done the way that the owner or the project manager wants for that system.

Speaker 2:     19:48         And I think that's what you've just done such a great job over the course of this last year, is helping communicate that in a way that, um, how do I say this in a nice. In a way that was kind of your, the kind one of the group here. Uh, I, I definitely am not, that's not one of my skillsets. I'm much more direct, but a, Julia, we were able to do this in a nurturing way. And I think it's real important when you start looking at scaling a business and scaling your company to realize that you've got to, as you're one of the main role is you as a ceo or whatever role you want to put yourself in. Anytime you're managing people, you're also a coach. And Julie, you've done such an amazing job because you have your own coaching program as well and I think because you were used to doing that type of coaching as you came into our team, you nurtured and coach people through that in a way that we go to a very fast paced as do you, but you were able to nurture in a way that brought a lot of congruency as well as a just more of a family friendly type of environment.

Speaker 2:     20:54         And again, I think it's an important thing if you don't mind, if you could spend just a few minutes far as teaching people, how do you actually coach someone and help them develop the skill set while still holding people's feet to the fire to get stuff done?

Speaker 3:     21:07         Yeah, it's a fine. It's a fine line because I think, you know, I always am. I always remind myself it was something I think, you know, probably I learned in kindergarten this idea of like the compliment sandwich and it's not necessarily like a platitude compliment, but it's like whenever you're about to go disseminate, don't forget to like express your gratitude, your encouragement, whatever it happens to be. So like say something that like shows that you recognize that they're working hard, right? Then provide whatever constructive feedback you need to provide and then wrap up with some sort of encouragement. So be like, Hey, you know, I saw that you were working on this funnel. I know you've been working hard. Thank you for putting in the extra hours. Here are the changes that really needs to be made. Right? And then you could go through and then at the end you can say, you know, thanks.

Speaker 3:     21:55         Um, I know that this has been a big project and I really appreciate you acting so quickly or whatever. It's just like validating all as much as you possibly can where you see people attempting to do a good job because people like crave that. And then that way the constructive feedback is always so much easier to handle because they know that you're seeing them. So to me that's like, I mean, it's just like they call it a compliment sandwich was not really a compliment. It's more out of that. It's just, that's always the way I try to coach people whenever possible.

Speaker 2:     22:28         I love that analogy and I think it's important for those you guys who are listening realize as the entrepreneur, the people you're hiring, they may not be motivated by the same type of things that you are and they're not going to be as driven as you are. And I know that, uh, in my earlier career it was one of the biggest mistakes I made was thinking I was bringing on a whole bunch of entrepreneurs who are going to be as excited as I was. They were going to stay as late as I was. They were all invested and understand that when you start looking at careers, there's typically three different steps to that. Jobs or positions. And typically a person when they first started working there literally are just looking for a job. It's a paycheck. That's all it is. And your responsibility as the business owner is if you can help paint a picture for a career you're going to find all of a sudden, once, once a person goes from job to career, their mindset changes a ton.

Speaker 2:     23:19         And we're starting to see that already as we look at, um, those people who are our head designers, copywriters, all that kind stuff. When they start seeing themselves as a career where they're building out other people, you will see their whole attitude towards their work changes a ton. And then when you can see when a person can go from a career to a calling, life changes completely and understand a calling doesn't need to be a person that they're the CEO or anything else. The janitor can have a calling where they understand that what they do matters. And we just, uh, gave out to all of our click funnels, employees, sweatshirts and sweatpants. And on the back of the sweatshirt bay says what we do matters. Because it really, really does. And I hoping that as you start whoever, as you're listening to this and you're looking to build out a company, you're gonna find, typically you go from a a product to a business and from a business to a company, and as you start really building out a company, you start to having to lay out a career path for those people who you're working with and if you can get from career to calling it, lily is the biggest game changer you're ever going to see in your business.

Speaker 2:     24:24         Because now people are connected. They feel vested. You can tie this to culture. You can tie it to a whole bunch of different things, but realize, as Julian mentioned there, that complimentary sandwich type of approach is so critical to people because there's a lot of people who the dollar isn't as important as validation and knowing that the work matters and knowing. So as an entrepreneur, typically you, you're going to be a high d, You're going to have a high monetary drive, but that may not be and most likely isn't gonna be the type of people you're hiring. So you have to realize that you're not going to motivate them the same way as you yourself might be motivated.

Speaker 3:     25:01         And I got the understanding, the more that the CEO or, or even even the c suite level, whoever's up at the top can recognize that the ship is moving because of the work these people are doing is just. I mean like Jake. So funny put a meme about facebook of like a designer and it was so funny because you know, Jake, nick, Karen, I know and you know, maybe it comes from the fact that I used to do those roles as well. They work harder than. I mean like they just work so dang hard. It is unbelievable. And they are like actually the ones like birthing whatever asset. Right. And so like recognizing how much skill that takes just I don't know, wherever you can and whether you have an in house team or whether you have contractors, just recognizing their talent and their skill goes such a long way. Such a long way.

Speaker 2:     25:58         No, I appreciate you're mentioned as far as recognizing contractors. I think too often that isn't appreciated. I'm sure you've had in your experience, if you don't mind, to kind of talk about when a contractor doesn't feel appreciated, what typically happens and how can you actually show gratitude to a contractor?

Speaker 3:     26:17         Yeah. Well it was a big mistake that can happen for contractors. Freelancers is that they can, um, they can be treated like the monkey who just implements and this is partly the fault of the contractor if they haven't positioned themselves as like, Hey, I'm going to strategically help you and I'm not just the implementation montcalm also like the artists trying to help you figure this out. Um, but then from the, from the employer side, understanding that when you bring a contractor, they're not an employee. They are, you are bringing them on in a, in a, in essence to consult and to be the boss of whatever project it is. Right? And so, like sometimes like employers will treat contractors like employees and it just, it just hurts the relationship when recognizing if you're going to go hire a funnel builder, you're essentially saying, you're better at this than I am. I want you to come in and I want you to actually lead the charge on this. Um, you'll find that contractors will perform better if you do, you know, if you, if you, if you see it that way rather than just like the monkey who's just gonna like do the dirty jobs that you don't want to do.

Speaker 2:     27:22         No, I love that. So how do you, how do you work best with a contractor in that role and help them feel connected and have some ownership to what they're doing without having to give them actual ownership of the project they're working on?

Speaker 3:     27:35         Yeah. Well, I think the very first question you have to ask yourself is, is this really a contractor job or am I trying to fill a contractor, an employee position with a contractor? Because I will, I will gander a guess that a lot of people who are scaling their business need to start building an in house agency like clickfunnels does. Um, and they really need people who are on the team. If that's not you, if you're not in that place. And it really is a, you know, a sectioned off projects that a contractor would do. I would just say that the more you can bang out the scope of the better and just remember contractors feed on testimonials so you can do an amazing thing about making the contractor's work better by being willing to offer a testimonial and a case study because for a lot of them that's going to be like, hey, if this goes well, like I will shout it from the rooftops, I'll tell everyone I know that will help them perform better. It will also give them a nonmonetary when that they will need it to make their business grow.

Speaker 2:     28:36         Awesome. So kind of a loaded question here and that is, can contractors become good employees?

Speaker 3:     28:42         Um, I think in some cases, yes, I think it all boils down to what they're motivated by. If you meet a contractor who is, has a high economic drive, right? Who has a high drive for freedom, they're not going to be a good employee, they just won't. I will tell you that the two employees that I have now originally were contractors. Um, and both of them actually are gonna be coming and working with click funnels as well. They both were not just driven by monetary, they were freelancing because they wanted a laptop life, but they really, really enjoyed, again, being a part of a team, being part of a bigger mission. Certainty matters to both of them. And if you have someone who likes certainty are gonna, like the steady paycheck, they're going to like not having the hustle. Um, and so, so in that case, when I brought them on as employees, they didn't see it as like, they were like, yes, we're ready to be like on your team like that. Um, and so in some cases it works out, but they had both been working for me for about two years before we, before we did that. So we kind of, you know, the honeymoon was over, right? Like we all knew what we were getting into.

Speaker 2:     29:54         I, it take off here in a few minutes. I want to kind of wrap up with a couple of things, most importantly, how people can get ahold of you and some of the things that are coming over with youtube click funnels. So you had mentioned as far as we, we have the opportunity of having two amazing people being brought over to the team as we're so great. Your laptop is one of the things. So if you don't mind, tell people what that is and why, why somebody would want to go there and what they're going to get.

Speaker 3:     30:20         Yeah. Alright. So, so much is changing but it's going to be amazing. It's going to be so, so create your laptop. Life is basically a membership community for people who want to start service based businesses. So um, I would probably say about 60 to 70 percent of the membership. It's not a thousand people right now. Our funnel building agencies, digital marketer. So if you are interested, that is a great, great community to get hooked in. There's some great content. I go live once a week. I answer your questions and that has been running for three years and it is amazing community, so that is coming over. That will be, I don't know how it's all going to like unfold that I know that it's only going to get better hooked up to the SS click funnels, so that's remaining, um, the second thing that I do, which is going to become an official partner brand click funnels stamp his funnel, gorgeous, which is our premium more feminine, but we also have some funnel handsome in there to a design for heart centered female entrepreneurs who want something that's gorgeous and beautiful. So that's exciting. Um, and then most of my other contact is really going to get worked into the fabric of click funnels. So if you're interested in the two Comma Club x coaching program, um, any of the content that's going to be coming in 2019 is going to be all, all pushed through there. So I will be found in the funnel hacker community. I'm at clickfunnels. That's where the bulk of my content will be going.

Speaker 2:     31:50         Starting January first. Awesome. And she'll be speaking at funnel hacking live so you can go on stage. They're also to get a lot more. Julie, I highly recommend you check out her podcast. So let's talk a little about your podcast. So right now we have this podcast. You guys are listening to funnel hacker radio. We have a marketing secrets, which is just russell talking about his own thing. So obviously for those of you listening to this one, I typically bring other people on like a bread Giuliani multiple times a will bring other people into fight outside feedback and content. I do send my own, uh, thoughts and things here. But do we have to help people understand what your podcast is, why they should go there and how they actually get more of your podcast as well?

Speaker 3:     32:32         Yeah. So create your laptop when you go to that website. If you just go to forward slash podcast, you'll see my podcast, the, your laptop life podcast is literally about laptop life living. And what that means is when you are working on from home on your laptop, most of the time I'm talking about people who are in the freelance market, um, but people who are building a life and building a business that is the nontraditional business. So I talk a ton about marketing online business. I talked about productivity and some balance stuff because you know, when you're not in a traditional office, there's a lot of things that happen when you're trying to balance that work life balance. So all of that stuff. And a huge dose of funnels and marketing are over overact career, laptop, lifestyle.

Speaker 2:     33:19         Alright? So take checkout, create your laptop Check out her podcast. Uh, you'll see our funnel hacking live. If you don't have your ticket, by all means. I don't know why you haven't bought it yet or not. I can please. Last thing I want is for us to sell out like we always do. And then people are saying, I didn't get my ticket yet to go get your ticket. You don't want to Miss Julie speaking from stage. He's going to be crushing it as always. Uh, Julie, anything else before we wrap things up here? No. You gotta hit out pretty quick.

Speaker 3:     33:43         Yeah. No, I'm just, I'm just so excited for this new chapter. I'm excited for what together we can. We can do. I mean the one funnel away challenge was probably the best example I could see of what happens when you put heads together and you put all those skillsets together. You have russell with the strategic marketing genius that he is, um, my skill set which is really systematic teaching I would say. Um, and taking that strategy and then steven who is just totally the funnel preacher is what I call him because he's just going to like kick your butt and when you put those three things together, we saw the power of what happened. And so I'm just excited to be able to do more and more of that and to, to not have to duplicate my efforts in two different ships and to just like bring more value to the funnel Hartford community

Speaker 2:     34:37         now. Well, we are so excited to have you as a partner. We're super excited to bring your content, your businesses over to click funnels to really help out, especially those people are getting started in wanting to build an agency, wanting to be a freelancer, a, we're going to tie this into a whole bunch of other things. We've already bought some domains around that. June, we'll be launching all that stuff as well, but 2019 is going to be a crazy, crazy year and we're so excited to started off by announcing a Julie as one of our newest partners and more importantly, as the person behind the scenes making everything happen. So Julie, I can't thank you enough. I'm so excited for 2019 and appreciate all that you always have done and continue to do. Thank you.

Speaker 4:     35:15         Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me. We're trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if the people you'd like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.


Jan 2, 2019

Why Dave Decided to talk to Roland Frasier:

Roland is one of “the most interesting men in the world”, so why wouldn’t Dave want to interview him?!? Roland hopped form the lawyer yacht onto his investor battleship where he’s scaled 24 different 7-9 figure companies, and he’s having the time of his life while doing it. Introduced to the entrepreneurial world by his father, he’s here to share with us all his amazing insights about networking, scaling your business, and other tidbits he’s learned along his journey of entrepreneurship.

Tips and Tricks for You and Your Business:

(6:24) How much do you need to know about your financials as an entrepreneur?

(11:28) Learn from the successful, both living and dead

(30:48) Change is Guaranteed

(35:12) Value, You Have to Give it to Get it

Quotable Moments:

(9:08) “That to me is just the key: having that multidisciplinary approach to getting out of the tunnel vision of just having that one skill of an entrepreneur.”

(11:58) “That’s the key. You need to make yourself a student of success. You need to relentlessly pursue knowledge and experience in that.”

(25:39) “The key to rapid scale in business and in your life is to partner.”

(31:47) “One thing that is absolutely guaranteed is change”

Other Tidbits:

Roland has been on his own since 16, crushing the real estate industry

Want to better improve your networking? Try shutting up and just listening.

A lesson Dave is always trying to help his sons learn is the concept of attributing value to others

Important Episode Mentions and Links:

Business Lunch by Roland Frasier Podcast


Speaker 1:         00:00       Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward.

Speaker 2:         00:17       Everybody. Welcome back to funnel hacker radio. You guys are in for the ride of your life today. I am so, so excited to bring on a dear friend of mine, Mr Roland Frasier. Rolling. Welcome to the show. I appreciate it. So nice to be here. So if those of you guys who don't know, Roland, Roland literally is the most interesting man in the world. He is the puppet master behind a million different brands. This is a guy who basically has been responsible for for literally over 20, I think 25 different companies, taking them for seven to nine figure businesses. The coolest thing for me honestly though, is he's the guy who just makes things happen and you never really see all that you're involved in rolling until you see the aftermath and you're like, oh my gosh, I cannot believe all that. Roland's done everything from digital, TNC and digital marketer and, and war room in addition to a million different other brands.

Speaker 2:         01:07       Uh, a guy who's crushed it in real estate, uh, basically been on your own since you were 16 and yet god is real estate license at the age of 18 and just crushed it in real estate, a recovering attorney who basically created one of the biggest law firms in San Diego area before you went on your own, just doing your own investing in. And I think that's the part I'm most excited is no. So many of our entrepreneurs, they start off rolling and probably kind of like yourself or even myself, where you get going. You think someday I would like to be there. And that's where [inaudible] is right now. He's there. It's fun to point to where you're at. I love seeing you. The, uh, you know, Gosh, there's so many things. Let me just kind of dive right in and that's great. So Roland, I do, I know for a lot of our lot of our entrepreneurs as they get going, they're fascinated by people who have made it. And I know I, as I was going through some of the things, just really even a juror, your background and understanding that literally you're on your own since the age of 16, if you don't mind just share a little bit as far as what got you started, how you got this whole entrepreneurial bug and how all of a sudden you find yourself where you're at.

Speaker 3:         02:25       Sure. Yeah. I, you know, I think what really got me into it was my father to this day continues to practice tax law and so he had a, just a continuing flow of really interesting characters that were in business, mostly entrepreneurs and he would help them plan their tax stuff. But the side benefit for me as this kid was, I'd see all these great entrepreneurs that were in my social life through my parents. And so I got exposed to everyone from real estate investors to grocery store owners that, you know, the Internet did not exist at that time, shockingly. But, um, I mean, I know I look like I like probably only 20 years old, but now I'm the, uh, the, the thing that was cool was just being exposed to that, you know, there'd be race horse owners and I'm just, you know, restaurant owners and manufacturing people.

Speaker 3:         03:25       And so I saw all of them and I was just like, this is really cool. These people are, they don't have jobs, they work for themselves and they work to serve their customers and they found this, this place for themselves that's in a market that makes sense and they're able to have this great lifestyle from it. And so I just was like, I want that. I really am fascinated by that and I want that. And he gave me really great advice as a kid before. No, even when I was in high school, he said, you know, the, the two things that have helped me the most in business are having a, um, an understanding of how to read financial statements. And he took that all the way to being a certified public accountant and understanding what the law is, which, you know, he practiced. He still practices to this day. So for me, I, I, I saw that I was passionate about business. I started reading everything I could about business autobiographies from business people and um, and all of the best selling business books and then marketing and sales and everything else. So it just, I just caught the bug from all of those cool people that, that were in my life at the time.

Speaker 2:         04:41       I love it. And I think, uh, I know for myself, I was very similar to us with this whole concept of, of finding out about, you know, kind of behind the scenes. And the autobiographies for me were huge, huge influence in my life. Um, my dad wasn't an entrepreneur at all at bay, was an attorney and he, his whole thing was, you know, you go to school and I was accepted to medical school, was supposed to go to medical school and the week before I supposed to go, I chose not to devastated my dad. And my mom was very happy now, but it's uh, it's interesting is as I take a look at, at your journey and, and really just how you, how you took that experience of other people and learning from them. It's probably one thing that I admire the most about you is you have this ability to see into the lives and to the businesses and to very, very quickly assimilate the numbers, the legal marketing in a way that most people don't.

Speaker 2:         05:44       A lot of people would say, oh, I understand how to market this. And you very quickly understand the financials. You understand really the business opportunity. And because of that, that's one of the things that's allowed you to really kind of played behind the scenes. You know, I joke around as far as being the puppet master, but you really are A. I know we've looked at doing some different deals together as far as possible acquisitions and, and it's really one of the things I admire the most is your ability to understand the numbers as well as the business. Could you expound a little bit on, on how in depth the person needs to know as far as the actual financials, because I know a lot of, a lot of entrepreneurs, they're like, know I'm let someone else deal with that and I don't care about it.

Speaker 3:         06:24       Yeah. I think that that really just the ability to read a financial statement and know how income statement or P and l, depending on what you want to call it and uh, and balance sheets and cash flows work is really critical because one of, I think the leading cause of business failure is under capitalization and a poor cashflow management. And so that's, that's a critical thing to understand that you can't put off on somebody else. Now a great cfo, a great chief financial officer or a really good accountant will be helpful in, in helping you manage those things. But, but to even get to the point where you can hire those kinds of people, I think as you're getting started, you need. You need to know that just like I, I actually think that every entrepreneur should know how to use click funnels and build a funnel because themselves, because even at the CEO level, to understand what's involved in such a critical component of the business as the marketing funnel or the financial statements is, is really key.

Speaker 3:         07:28       And if you understand how that stuff works, you don't have to be like a whizzbang expert. I mean, and I certainly wouldn't ever advocate that anybody do all that button pushing in their business forever, but, but the knowledge of those basics in all of those different disciplines from marketing to finance to hiring, to, um, you know, to sales I think really helps you have a holistic picture of the business. And so for me, when I'm working with somebody, like I'm going into a new business right now, I'm in the process of buying a real estate brokerage, right? A relatively large, fast growing one. And because I have all those, those places to draw from, I can take those and say, here are the opportunities that exist. And as you pointed out, I think that's my superpower, is I can come into any business and say here's at least six opportunities that are significant that we should be doing that we're not, and here's how we're going to do them and here's the prioritization and here's how they all interlock to increase value and also have flexibility for multiple exits and things like that.

Speaker 3:         08:34       So having, having the ability to, to have insight into all those things I think is really helpful for people. So even just buying a book on, I think Keith Cunningham has a good book on how to read financial statements and um, and obviously Russell's books on marketing secrets or Dotcom secrets, those things. And um, and just having basic understanding of all those different things, if you're going to be in business, will help you, especially with all the people that you work with as contractors, employees, managers, and business partners. So that, that to me is, is probably the key is just having that multidisciplinary approach to I'm getting out of that tunnel vision that a lot of people have as to their one skill as an entrepreneur.

Speaker 2:         09:20       You know, I, I so totally agree. I know when I, when I first got started, I just thought all that matters. I'll just make more money. I'll make more money. That'll solve every problem and it just doesn't work that way. It certainly helps. It's better than not making more money for sure, but it's not enough. Again, I'm, I was just recently actually introduced to Keith Cunningham's work and really been fascinated by it, so I'd highly recommend you guys take a look at the. There's quite a few different books he has out there. Any of them that you recommend specifically

Speaker 3:         09:52       that one on reading financial statements. It might be like keys to financial statements or. I think he's got a key in the title. I'd have to look it up, but that it's a very thin book and it's very rich in what you need to know.

Speaker 2:         10:05       I totally, totally agree. If a person wanted to kind of develop your superpowers, what additional things? Because I get enrolled, I'm always so impressed by it. It always cracks me up. Anytime I see you a networking and working with other people, you are so observant and so keenly aware of everything that's going on around you as far as the people who's talking to who, what, what's available as far as not only actual tangible assets, but also the emotional assets in the employee assets. How any additional resources or ideas. If a person said, you know what, I would like to become more like rolling in that super power. What else? Where else could they get more wisdom in that area?

Speaker 3:         10:47       Sure. The, the, you know, as you and I talked about the, to me, I think the autobiographies and seeing how great entrepreneurs of the past have thought and and when they take the time

Speaker 2:         11:00       to share

Speaker 3:         11:02       that when they're looking back over their lives, they will. They will identify those key pivot points in their lives and and looking at what they did and how they think and how they approached it, especially when they're thinking back on it I think is absolutely invaluable. So people asked me who, who are your mentors? And I posted a, I think a week or so ago because I had a lot of people asking me at the end of the year and I said my mentors this week, our Henry Ford and John Rockefeller and Conrad Hilton, who all built amazing industry changing businesses and I read, I was reading actually listening to because I can listen faster than I can read listening to their autobiographies. And, and I think that that's, that's the key is you need to make yourself a student of success and you need to relentlessly pursue knowledge and experience in that.

Speaker 3:         11:59       So the, the other side of the coin is, you know, learn about law, learn about financial statements, learn about marketing, learn about hiring, learn about all of the different components of a successful business. Get as many mentors either live or, uh, or via a books and tapes and courses as you can network with successful people. Don't network with unsuccessful people. So I belong to multiple masterminds and uh, and yours is a, as on the top of my list for 2019 by the way. So I'd love to chat with you about that after. But I'm being around people who are doing things and staying plugged into the current and by current I mean current like an ocean current of what is working and what is not and where things are going, I think is gives you those glasses that allow you to see around the corners of what's coming next in your business and the businesses that you get involved with.

Speaker 3:         12:58       And then on top of that, I'd say go out of your way when without people asking. I mean don't do it a officiously, but, but without people asking, I, I just go out of my way to try to find ways to help other people who are successful businesspeople and who are aspiring successful business people. And that interaction keeps me sharp. I'm always looking for as, as traffic and conversion summit taught me. I'm always looking for the up and comers. If you ever think that the incumbent marketers and the incumbent gurus of today are the only thing that you should study, I think you're missing out on so much that the past has to teach from the Robert Collier's and the Claude Hopkins is. And those folks, um, to the up and comers who are making headway in the business and you see them rising. So when I see somebody be mentioned several times in a few, in an, in a few different places as an up and coming entrepreneur, whether it be marketing or otherwise, I reach out to them and say, I'm hearing a lot about you.

Speaker 3:         14:02       I love what you're doing. I would love to connect and get to know you better. So I'm trying to bridge the past, present and future at any given time. And then when I get the chance to be in the company of any of those people, I shut the hell up and listen to what they have to say instead of trying to prove how amazing I am, I want to know what they're thinking and how they're dealing with the challenges and what they see coming and all of that knowledge and experience and networking and helping converges into what helps me to be able to do what I do. Man, sage advice. I love it. I, oh my gosh. I think it's one of the things that I've noticed so much with successful people is that ability to just

Speaker 2:         14:52       shut up and listen and not think that they know everything and it's literally Russell and we're talking about this just the other day, how, and I'm sure you've been around long enough to see it as well. There's certain people who at one point were totally on top of their game and then thought they were it and that's all that mattered and they stopped learning and they stopped growing and then all of a sudden they start to taper off and then all they care about a significance and they do everything they possibly can to go out and gain significance and yet they have nothing to give.

Speaker 3:         15:24       Yeah. Yeah. It's, it's, it's amazing if a, there are plenty of opportunities to be found in people's desires to be relevant and yes, so true. Right? So that, that's. That is definitely, I think an important thing to know and, and to help people to be relevant. If you can help people to be even more relevant than they are or regain relevance than there are, they will forever love you and, uh, and help you and do anything they can to open every door they possibly can,

Speaker 2:         15:57       can do for you. I love it. Well, I'm curious, how did you get involved with TNC? So a marketer and more room. I mean, it's this massive brand that you basically own.

Speaker 3:         16:09       Yeah, I, um, so I, I own it with, uh, with three partners, Ryan Deiss, Perry Belcher, and then Richard Lindner who is the president of, of digital marketer and that's all under a holding company that owned several different things. But, um, I met those guys. I listened to one. So my, my internet history is, is fairly long and fairly, uh, from, from very early. Uh, so back in the days when there was Delphi and compuserve and then eventually America Online, right? I had deals with a compuserve and America Online. I had, um, I had lots of websites before when it used to cost me $50,000 just to put up a webpage, you know, because it was all tables in html and stuff like that even before css. So it's, uh, it's been a long, long journey there. Um, and um,

Speaker 3:         17:03       that, that stuff just led to trying to find out who could I look to, to learn from. And so around the, I guess it was a, at this point, probably the two thousands, like the 2007 ish. Um, I, I started, I found this group of people that seem to all know each other. It was Jeff Walker was doing pr just, he hadn't really done product launch yet, but he, he did maybe a year or two after I ran across him. And then a guy named Jeff Johnson who was doing all this really cool, hi highly technical, get multiple servers to create link farms back and forth. And I followed all this stuff and it worked. I was like, wow. So I had, I actually still have all things. It's funny, I get the bills for, I can't, I just can't bring myself to turn them off because I love the technical aspect, an aspect of building sites on multiple servers and ips and then sending those over to others and linking back through them.

Speaker 3:         18:03       But then I made a ton of money doing it. But along that time, uh, there was this guy, Ryan Deiss who seemed like he had some cool stuff and I can't remember. He had a continuity thing, um, that I subscribed to that where he would give little snippets of code and stuff like that. And then he did this announcement that he was partnering with this guy named Mr x and mr x was doing crazy amounts of volume selling physical products online through Google and things like that through ad words. I remember that sales letter, right? Yeah. Wholesale traffic system. Right. And um, so I bought that and was blown away by it and when they announced that they were having a live event, I went out to it and it was the first t and c first traffic and conversion summit, which I think they, they said they had like 289 or 389 people or something like that.

Speaker 3:         19:00       And I was just, I wrote until my hand cramped. I, they, they didn't run events so they were just free form, you know, just, just the whole time was not planned. No agenda, no breaks, nothing. And I'm like I'd have to go to the bathroom but I didn't want to. I literally remember crossing my legs. I wish they would just stop, I have to go to the bathroom so bad, but I don't want to miss anything they're saying because I never stopped taking notes and I'm left handed. So when you handed the ink, you're moving your hand over the ink that you just wrote with or you know. And so my hand is like black, my whole lower hand by my pinky and I got to go to the bathroom and still they're just going on and on and it was so valuable and I'm a.

Speaker 3:         19:49       I later found out that they had no idea they were going to lose money on the event and they had no idea how they were going to pay for it. So they decided at the event they need to sell something and the only thing they could think to sell was a mastermind. So they, they decided to call it a war room and sell a $20,000 mastermind and they had I think 20 spaces or something like that and they ended up selling it out and I did not join. Then I talked to a couple of people that were joining and I was kicking myself for the whole year after for not doing that thing because I was like, I don't know, you know, I've got. I had direct mail businesses and infomercials and all that stuff that I was doing. So I didn't know how relevant the.

Speaker 3:         20:32       I knew I wanted the online info, but I don't know how relevant that mastermind would be and then I was just even like, I had Fomo, like, or regret I guess for not buying it about a week after the things I should have done it and it was full so I couldn't get in. And so then the second year I, I ran up to the desk and said I want to join the war room, and they said you can't. And I was like, Oh, you're kidding me. It's still full. And they were like, oh no, we haven't printed up the forums yet. I was like, oh, awesome. So I, I mean, so it's really funny. I, I just, my experience was with all of their stuff was as a customer of TNC, a customer of digital marketer, a customer of the war room, and I was a member for, I think it was three years when I was helping them and I didn't really.

Speaker 3:         21:24       I didn't really have any big online business or anything at the time. I just wanted to. I, I really loved the marketing and I thought that there would be an opportunity to take their knowledge and apply it into my world, which was more buying and selling companies and you know, helping, helping to, like to buy a company, help to really blow it up in terms of sales and profits and then sell it. And so I started talking to them about that and eventually three years in and I was helping them because of my, you know, my legal and accounting and business background, the opportunity came to, to buy in as an equal partner and I'm with Ryan and Perry. And so I, uh, I took it and as, as a result of doing that, uh, they didn't really have anybody, they had no plans to scale war room and TNC.

Speaker 3:         22:16       Ryan was not a fan of events and he'll tell you to this day, he's not a fan of events. They scared, they just scare me as nightmares the week before waking up, thinking that he showed up and nobody was there. Like he walked on stage and there was literally nobody there. So I kinda took over. Um, those two things and got to, got to scale them and grow them and we, we just exited a controlling interest in TNC. We're still programming and, and um, you know, marketing and all of that stuff. But our partner is a giant events company called Clarion that has 250 different events all over the world and they specialize in helping you take things internationally, which I've been fighting with my partners to do for, you know, for the last two or three years. And it was just a question of focus and money and resources.

Speaker 3:         23:07       So having the ability to exit and get, you know, get a nice payday for ourselves, but also have the company funded the TNC event funded in a way that allows it to expand his has been absolutely magical. And so now we're, uh, we'll be in the convention center in San Diego starting in 20 slash 20. We're doing one in New York at TNC in New York, the 17th, 18th and 19th of September. We're in 20, 20. We'll be in a Singapore, Amsterdam and probably China, assuming we can get everything together in time, but it's a rapid, rapid, rapid rollout with the capital, the team and the skills that we need to do that. So it's, it's been really fun and exciting and we've got um, uh, I don't know why. And when is this going to air out? It's probably error a second week of January. Okay. So we've got Richard Branson should be coming out.

Speaker 3:         24:03       We're in the final. We've, we've got him to agree to come out and so we've got giant people that are coming now because we've got the budget to do it, you know. So it's, it's just now. That's cool. Super exciting. Yeah. And then with war room, same thing. We've, we've blown war room up now to um, you know, to almost 200 members and um, and are looking to double that in 2019 and now we've got somebody that's interested in purchasing a controlling interest in that and our survival businesses, same thing. So it's really fun. Now I'm a in 2019, I'll be six years in as a partner and we have, will have had three exits, plus we still have another four or five, uh, ready. And then we ended up owning continuing interests in these companies, but funded by massive, big, uh, experienced partners that can really help us take everything to the next level role in that.

Speaker 3:         25:03       That's a super power. You talked about it like it's no big deal. We're just going to scale this thing out. We're still have controlling power, but just taking, you know, large checks off the table and I think that's part of, you know, a lot of entrepreneurs like, oh my gosh, I would love to be able to get to that point. Yeah. And again, they can, I mean they, they've got through through the tools that you guys have given them. They have all of the basic things they need to catch fire and start that and then they just have to start thinking about the business outside of just the marketing. That's, that's key. And, and so for me and for my partners, obviously the, the secret to rapid scale and in your life and in your business is to partner you, partner with a, with a great spouse who will support you when you do all of the things that you want to do and the difference of people who have found that support and who don't have that support is very marked, right?

Speaker 3:         25:58       The difference between having that partnership in your family life that allows you to have the time and the energy and the focus for your business life is incredibly important. And then for me, I'm not, I can market, I can write copy, I can do a lot of things, but I'm not the best at that. So I partner with the people who are. And then it's, it's like super friends, right? It's like everybody or did the turtles or the power rangers. Everybody comes together and you have this super force that can just go and accomplish anything. And so like you partnering with Russell and um, you know, you guys have built a great team there that, that is key. So for anybody that's listening that is just right now that that is experiencing success and they're, they're really starting to to find their space in their market.

Speaker 3:         26:54       The big cool thing is that now would be a great time to look for other people who are able to add the skills that you are not the best at so that you give your business the best chance to take off and you get to focus on the thing that is your superpower so that you don't get distracted with all this other stuff. Because I see so many successful people who stop at a million or 5 million or 10 million or 30 million or whatever because they can't. They can't get past like. It's like I don't know how to hire a team or I can't find the money I need or I just don't have the vision of where to go from here. It's all out there. Just partner with somebody.

Speaker 2:         27:37       Oh my gosh, I totally believe you in that one. That's it for us has been the main reason we've been able to scale like we have. And I, I remember talking to Dan Sullivan about it a while back with strategic coach and you know, his whole thing is, it's, it's not how I had to find the right. Who and everyone who's ever been fortunate to work with you. You've always been the right who for, for every partner I've known that you've ever had. And it's the role. That's the great thing about you is no one. I've never heard anybody ever say a negative thing about you. It's the coolest thing in business to see that. It's, I'm just amazed that I've never ever heard a negative thing about Roland frasier. It's just so impressive to have that kind of a track record and a very, very small knit community. So congrats. It is, it is a tiny community. Is. It is real quick. I want to jump over to your new podcast because I think it's just awesome right now. So for those of you guys who want to get more of role in which I highly recommend that you do, I've got a new podcast. It's called business lunch with Roland Frasier. Uh, I think you got what, four episodes out? Four or five now?

Speaker 3:         28:38       Yeah, it's two a week, so I think there's five out now and then they're doing a long kind of a longer interview on Wednesdays and then a snackable a short, like five to seven minute thing on Fridays. Yeah. So I listened to one. The hacking your bio biology with Dave asprey I guess last Friday. It was awesome.

Speaker 2:         28:58       Did Great Guy. And then the first one I heard was with Jj Virgin and I think uh, and I think you're doing these videos, aren't you?

Speaker 3:         29:07       I am not yet. I want to but um, but like and I should but I just haven't gotten that part down yet. I'm very excited to have finally gotten the podcast out because I wanted to do it for like three years and I just never, you know, never took the time. But I do shoot little videos all the time when I meet with people and then post them on facebook and whatnot. So I'm going to start putting those on youtube as well. So video is a, is fast approaching.

Speaker 2:         29:36       Awesome. Well, for those of you guys, again, the great thing about rollins podcasts as you have the opportunity to listen to it as it goes into for one, your network is just so vast and you could literally, you're one degree of connection away from basically anybody at all, which is awesome and so the people you're having on there just super cool, but I think the part I like most as far as just hearing just how candid and just the banter back and forth between you and jj was hilarious. It just, it was just so just natural and just flowed so well. Just it was really a lot of fun and I think for those of us who don't know rolling that well, one of the, again, I always refer to you as the most intriguing man in the world here because you have this lifestyle that is extremely nice, wealthy lifestyle. But the fun thing is you play the game of trying to get upgrades and points and and different hotels and stuff and it's just. I heard you guys talking with Jj back and forth a little bit about it. So any tips as far as for traveling, I know you do a lot of traveling for our, for our audience here, any tips you would recommend as far as where they should get the best upgrades or points or anything else to have a better lifestyle while they're traveling?

Speaker 3:         30:50       Yeah, I have a lot. So the first thing I'd like to do is thank you for, uh, for seeing what I, what I'm trying to do with the podcast because I, I've seen like, I have a lot of reviews that are great and I've got a couple of people that say there's no takeaways, be more tactical. And so I just want to say that

Speaker 2:         31:09       there's a place for tactics and there's a place for mindset, but mindset always trumps tactics in the long run. So you need both. But there are plenty of podcasts out there that have ridiculously good

Speaker 3:         31:24       tactics, including a lot of the stuff that you guys put out right in digital marketer puts out.

Speaker 2:         31:28       But, but the thing that, that I think is really important to see is that if you can have a peak into the way that

Speaker 3:         31:41       entrepreneurs who've achieved great levels of success, I think at, again, like we talked about with the autobiographies, those pivot points in their lives, and you can see that most of the people that I talk with are always upleveling their. They're never complacent. So that's, that's one thing like the people that you mentioned that say, Oh, I'm a successful, I don't have to learn anymore. Well, the one thing that's guaranteed is change. And so I,

Speaker 2:         32:06       I operate as though

Speaker 3:         32:09       everything that I'm doing right now is going to be irrelevant and changed completely three years from now. So I know that keeps me hungry and it keeps me motivated to find new ways to up level

Speaker 3:         32:25       as I go along. And, and as you, you listened to a jj or um, you know, when you guys do like the story of click funnels is constant upleveling and, and, um, the interview with Frank Kern or Tucker Max, you know, Gary v or any of those people, they're all, they're all focused on where's the next place to go and they're not satisfied with where they are. They're not unhappy. They're just not content and complacent. And so I think it's interesting to see that and it's so important as a takeaway. So if somebody listens to the JJ interview and says, I didn't have any takeaways, I don't know what to do, well then you missed everything and you're probably not going to be wildly successful because you see she went from aerobics instructor to Speaker to Dr Phil guests to bestselling author and on and on and on to qvc personality now, right?

Speaker 3:         33:22       It's, it's, it's the, the thinking have, well, okay, I've got this. How can I serve, how can I succeed in this? But also where am I going to go next and how am I going to make that leap? And, and they're all terrified along the way. We all are as entrepreneurs and entrepreneurship is hard. I mean, it's fricking hard, right? So you've got to, um, have a peak that, that is the case for everybody. And there there've been those challenges all along. So that helps you see that there's a place for you to go. It helps you see that everybody has challenges that they're, they're frequently, especially when they're coming up, betting the farm and um, and they don't know where the next thing is going to come and you know, they might not know how they're going to make payroll or how they're going to pay for this mastermind they signed up for or whatever.

Speaker 3:         34:11       But, um, but they always make it happened. And so that fascinates me. And I think that it, the other thing is that networking and relationships will determine your level of success in the grand scheme. So it you, you can design a great funnel sitting behind your computer, but what you can't get is the 20 people that are going to help you blow up your product and connect into retail and find the partners that you need to help you promote and find the right CEO or cfo or whatever, or team members it, it's, it's the relationships outside of that. So all of that is what I try to get down into when I'm talking to somebody. And so having those relationships to where I can talk to those people and have them actually just have a conversation I think is super helpful.

Speaker 2:         35:09       Oh, I love that. I, I'm such a huge believer in that. I just want things. I've tried to teach my four boys. His life is all about who you know and relationships and providing a ton of value and as long as you're out there always providing more value to other people, you may not get the exact deal that you want, but something else always comes. It just does. It's just the most amazing thing. I've never, I've always been so appreciative to those people who taught me that early on my life as far as the importance of you just develop strong relationships and you just have idea where they're going to go or how things will cross in the future, but networking relationships to me is it's what life's all about,

Speaker 3:         35:44       which is why you should always try to help everyone that you can and don't ever disregard anyone. And I like. There was a book I think called what got you here, won't get you there. Yes, and for me it's who got you here won't get you there. Which is to say that the people who got you to where you are a, you don't forget, you don't throw away. You know, we say in the south, you dance with them that run you, but also you have to realize that the people that, that have people who have not been where you want to go will not probably be able to get you to where you want to be. So you have the the job as an entrepreneur, if you're seeking ever greater success of nurturing the team that you've got, supporting them in their development as business people to help support you and the company and their own personal growth and also helping them to find resources in terms of people that you bring into the company who have been to where you want to go so that they can help everybody move up. That rising was it the rising tide raises all ships or something like that. That's, that's the thought and so I think that's a really important thing to keep in mind.

Speaker 2:         37:05       I appreciate that. We'll roll and I could talk to you for days on end and it, but I appreciate your time as well. As we kind of get close to wrapping things up. Anything else that you want to share with our audience?

Speaker 3:         37:15       What is the main thing that your audience needs? Would you say what? What most people listening right now, what are they struggling with?

Speaker 2:         37:22       I think mindset is always one of the biggest things and whether a person wants to agree to or not. It's been interesting this past year I've been, I've hired quite a few different coaches, one for a fitness, another one from nutrition, another one basically, and finances and then a jerrick Robbins, Tony Son for more of a personal development side and he's the one who actually introduced me to a, to Keith Cunningham is great. I love him. I just, I, I. It was one of those things where I was struggling. You know what I think the thing I really need here is mindset and yet I thought, man, I've been on the news a long time. It's like I'm pretty much on top of my game, but it was fascinating for me this last year and how much I've appreciated just it literally to me again, I know Tony talks a lot about as far as it's that two millimeter change. These aren't drastic changes you have to make. Yes. Little tiny changes that just make just massive, massive changes. And so for me, I know a generic was talking a lot about just the relationship with my wife as we celebrate 25 years of marriage in November. Oh, congratulations. Thank you. We've had just a great marriage, but it went back to what you just said and that was the relationship that got us to where we are, won't get us to. We want to go.

Speaker 3:         38:36       Right. And so again, anything you have on mindset or on that side I think would be of extreme value. Gosh, there's just. There's just massive broad topic basically, but I think that I. I guess the thing, the biggest thing is, is if you can always realize that you're thinking too small, no matter how much success you feel that you've achieved and how much you want to pat yourself on the back or how much everybody else's patting you on the back and telling you how great and smart you are and everything else. That there are so many people in every area and you broke down a lot of them really, really well there. And in terms of your coaches, which is by the way super impressive that you're working on all those areas at once, but that you're thinking too small in terms of how good your relationship with your spouses or your significant other.

Speaker 3:         39:28       You're thinking too small in terms of how your relationship with your children are in, what, where your business is and how fast it's growing and the income that you're making, all of those areas, uh, how you're taking care of yourself. You're always thinking smaller than other people who are out there, so never get cocky to the point that you don't continue to stay hungry to improve every one of those areas of your life and realize that every one of those areas of life interlocks with every other area and can constrain it or, or propel it. And so I think that if you can just stay mindful of that, that you, you aren't as great as you think you are, but congratulations on where you've gotten, but you've got to get to the next place because there's always somebody coming up behind you and there's always somebody that's way ahead of you and there's always so much to learn.

Speaker 3:         40:24       Oh, I love it. Well, thank you so much Roland. If people want to get ahold of you, obviously they should go listen to your podcast. Again, that's a. make sure you go, yeah, just a business lunch, a business lunch with Roland frasier. I got the Roland Frasier Park down. I forgot the business lunch part. No problem. Lunch with Roland Frasier. Make sure you check that out on itunes or wherever else you look listening to podcasts, so business lunch, Roland Frasier, and if they want to reach out to you. Any other ways of getting ahold of your content? I have a my website, Roland or all the social medias. I'm always like on facebook, linkedin, Insta, a, all of those places. It's always forward slash Roland frasier. Awesome. Well Rolling. Thanks again Brad. We'll talk real soon. Thanks Dave. Really appreciate you having me.

Speaker 4:         41:07       Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others? Rate Review this podcast on itunes. It means the world to me. We're trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as the people you'd like me to interview. I'm more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.


Dec 27, 2018

Why Dave Decided to Talk About Ani- Role Models:

Dave, while having his flight delayed wanted to share with his audience the concept of “Anti-Role Models”. There are a lot of people who we know we need to emulate in order to find success, but we can also learn a lot from those who never succeed. One of the best things about this as well, there will always be more people who don’t make it than do. Let’s learn from the mistakes of others and our own mistakes as well. While we’re doing this let’s all remember to never do something that will make us someone else’s “Anti-Role Model”.

Tips and Tricks for You and Your Business:

(2:32) The First Layer of Role Models

(3:22) Finding Your Person to Chase

(3:58) Chasing those who are a full lap ahead of you

(5:48) The ANTI-ROLEMODEL *Insert thundering background noise here*

Quotable Moments:

(2:37) “When you’re looking at role models, I think the thing most of us take a look at is ‘okay who is at my same playing level’. People by nature are a little bit competitive.”

(3:42) “You start to think ‘Okay if I can see what they’re doing, what are the things they did that got them there that I could use right now to get where they’re at faster.’”

(6:34) “You start making a list of things you’re never going to do.”

Other Tidbits:

When you’re stuck at an airport, record your message

Your role model doesn’t need to be someone who you can beat or even develop the same kind of success as them.

Important Episode Links:

Funnel Hacker Radio - iTunes


Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward.

Speaker 2:     00:17         Hey there Everybody. Welcome back to Funnel Hacker radio. I'm so excited to talk to you today. Uh, I'm actually stuck in the airport in Salt Lake City. I had, it's been a crazy couple of days here. I've been a left Sunday. Flew down to San Francisco or San Diego, or was there in San Diego for warrior con where Russell spoke, flew the next morning to a San Francisco for salesforce. Flew the next morning to Salt Lake City to work on a couple of things for our speaker team and then miss my flight last night. So it got here first thing in the morning trying to get the very first flight out and guess what? My flight's delayed two hours. So I'm like, ah, I just want to go home. I just want to go home. I wish so bad. I was like, Dorothy, I could just click my heels and boom. There's no place like home, there's no place like home, there's no place like home, and I'd be there.

Speaker 2:     00:59         Unfortunately I'm not. So I get this opportunity to talk to you guys and I'm so, so excited. So first of all, if you guys are getting value out of this, please let me know. I've been kind of doing a test right now. I'm trying to test to see people who follow and listen to funnel hacker radio. Do they like more of the interviews of other people do? They're like, uh, my, my podcast or my catching people up on what's going on type of stuff. So I'm looking at downloads and trying to compare the two and seeing what works best. So with that said, if you're liking this, by all means, please go ra te, review, share it, whatever you can do. I did appreciate just getting some feedback from you guys. So with that said, I want to jump into a topic, a David cancel, who is the CEO of drift.

Speaker 2:     01:38         Great Guy. I met at a, on a yacht at TNC last last year and has become a real good friend. Just listen to his podcast and some of the things they're doing over at drift is. It's been fascinating guy. He's been crazy, crazy entrepreneur and one of the things he was talking about, his podcast I thought I wanted to kind of expand on and that's this whole concept of of the importance of mentors and role models. Now understand everybody, if you've been listening to podcasts, you realized the importance of role models and mentors and all that kind of stuff. Because I talk about it all the time. Promoter kind of break this down a little bit more and talk. Talk about three different types of role models or mentors. So when you're looking at role models. You have what are referred to basically as zero, one and then future and then also about reverse and then also that anti role models.

Speaker 2:     02:29         So let me go through this with you. So first of all, when you're looking at role models, I think the thing most of us take a look at first of all is who else is at my same playing level? People by human nature somewhat competitive and they are always comparing themselves to others. So the first thing you take a look at is people are doing the same thing as I am, where am I at versus where they at, and so you kind of look at a role model, who's at your same level and seeing are they doing the same type of things? Am I doing the same type of things, my ahead of them? And so that's the first level we see or a lot of people look as far as a role model where they look left and right to say what's going on and how do I compare with my peers.

Speaker 2:     03:02         The second thing is it's kind of like a race where I used to do a ton of mountain biking and really loved pulling people in. Uh, my wife and boys were all runners done the same thing where you basically see someone out there and you start gaining, gaining speed on them. You start pulling them in. And so what you're going to find is the second role model is someone who's just a little bit further ahead, where you can actually see them, someone who's maybe they're six months ahead of you, maybe they're a year ahead of you, maybe they're whatever measurement of time you're looking at, maybe they've done a few more funnels than you have, or maybe they've got a couple more things going where you at least can see them, you and you're aware of them. And it's one of the things where you start pulling them in where you start saying, okay, if I can see what they're doing, what are the things that got them there that I could use right now that would get me to where they're at faster.

Speaker 2:     03:47         And so that's the, that's. So we talked about the zero. That's the one another plus or those people who are much further out there. Uh, again, if you're taking a look at a race. This is if you were doing a mile race and your around the track, this is the person who's basically a lap ahead of you and you're going, okay, well what in the world did they do? How, how did they get there? And these are people you're not going to be able to pull in, but you can learn from them. Uh, they may be two years ahead of you. They may be whatever quantity of or stick of measurement that you're using. These are people who are out there and you're like, okay, that's where I want to get maybe in two years, maybe in three or five years, whatever it is, but that's what I want.

Speaker 2:     04:23         And so you start looking at them and seeing where, where they're at and what they're doing. The next thing is what we refer to as far as the whole reverse. And this is where you take a look at role models and you start to reverse engineer what they did. So what did they do? How did they get there? So take it again, that person who is two years in front of you, what were the things that they were doing? How did they. So you're not paying attention to exactly what they're doing currently. It's more a matter of what did they do in the past that got them to where they're at. So how do I reverse engineered their success? Again, in our lingo, we had heard that basically it's funnel hacking and so if there a funnel, you funnel hack their funnel, but as far as life goes and you're looking at the things that I've done as an entrepreneur, you're like, okay, what did they do?

Speaker 2:     05:03         How do they learn? What can I learn from them? How can I reverse engineer what they did that I can short sheet, I can decrease the time that it took for them to get there. And this might be where you actually end up hiring a mentor, hire a coach and you go, okay, I know as I take a look at so and so where they're at and you'll find that a lot of them are willing to share and just reach out to him and say, you know, what did you do? How can I have, if you were me right now, our take yourself and go back to your, what would you be doing different or what did you learn over the course of last two years that got you to where you're at? That I could start doing right now that would help help me get to where you're at even faster.

Speaker 2:     05:40         So that's what we referred to as far as the whole reverse role model where you're reverse engineering what, what they've already done to get to where they're at. The next one is we'll refer to as the anti role model where these are the people who basically you will you take a look at it and go, I want to make sure I never ever do that. And these are the people who um David C, on his podcast, was talking about this. And he said, you know what, uh, there's a lot of people who follow Casey Neistat and, and a lot of these influences or want to become video people. And if you're falling, Casey Neistat, uh, some of the things you'll find is him versus others as far as you know, bloggers instead things, a lot of bloggers will say, Gosh, you know, what, you gotta worry about your camera equipment.

Speaker 2:     06:17         You got to worry about this. And Casey Neistat would say, absolutely not. That's the last thing you worry about who cares about that? And so you take a look as far as all the other people who are, who are not where you're at, what are the things that they recommend? What are the things that they're doing that you want to make sure that you do not do? And you start making a list of the things you're never going to do a. again. You've take a look at Casey Neistat, you know, one of the things he was known for, basically, it's basically a video every single day for a year just to get things going. And you know, a lot of people say, well now you gotta make sure the contents better, the quality's there, and if you go down that path where, when you're first getting started in your two concerning, you're too worried about what people are going to think.

Speaker 2:     06:56         You're never going to produce the quantity, quality nor the quantity that's going to take to get you to where you are. And so an anti thing there would be. Stop worrying about, about the quality, the quality of it right now, when you first get started, just get the quantity under your belt. It's experienced. It's the more, the more trial and error that you go through, the faster you're actually gonna learn. Um, I see the same thing happening in, in, in business and funnels and all. I mean, whatever it is in life that you're trying to do, there's gonna be a ton of people who are giving you advice that you take a look at. You're like, Nah, I don't think that's the right advice. So come up with the anti type of stuff that you know you'd never, ever, ever going to do in your business because those will be the things that, that will actually prevent you from getting where you want.

Speaker 2:     07:36         And so if you take a look at basically reverse engineering and mixed the reverse engineering with the anti aspect of it, you actually will get further ahead much, much faster. So just be aware of the things that the people you're looking at where they're at. I guess one thing I have seen people with financial advice, you know, there's a lot of people were trying to give you a ton of financial advice and their broke and you're like, if that advice is that great, why aren't you implementing it in your own life? And so, uh, make sure that when you're looking at at role models and you're taking advice from people that you're taking advice from people who were already further ahead than you, that they're actually doing what they say and not just a, I've heard this might work type of stuff. So hopefully that makes sense. Especially just kind of coming into the the end of the year or you're taking a look at this next year. Make sure that you have mentors, make sure that you have role models around you, make sure that you're aware of what works and what doesn't work, and by all means, just keep pushing forward. Having an amazing day and we'll talk to you guys soon.

Speaker 3:     08:30         Everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others? Rate Review this podcast on itunes. It means the world to me where I'm trying to get to a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as the people you'd like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Dec 24, 2018

Why Dave Decided to talk about the 2mm rule:

We all have 2mm changes that we can make in our own lives. This is a theme you most likely have heard from people like Tony Robbins but Dave wants to engage in a conversation with you about where the 2mm difference occurs in his own life as well as your own. Not only that, he lets us in on how to find these 2mm rooms for improvement.

Tips and Tricks for You and Your Business:

(0:56) Tony Robbins’ realization of the 2mm rule

(3:12) Dave’s coach correcting his 2mm

(5:49) For Those Who Have Ears to Hear, Let Them Hear

(6:20) Business Scaling

(11:46) Get experts to help you change your 2mm

Quotable Moments:

(2:30) “So often people think it’s gotta be this big, massive change to get the results you want. But in reality, it’s often the little things

(6:12) “I’ve been really guilty of this in the past, just blitzing through these audiobooks at 4 times speed thinking I’m going to get something out of them. Yes I’ll get the general ideas out of them but never allow myself to just be immersed in the topic.”

(8:10) “Too often a lot of business owners and entrepreneurs, when looking at a corporate structure, there focus is on the long-term.”

(13:00) “There’s two things that have been major 2mm changes for me; one is hiring a coach, two is the people you associate with.”

Other Tidbits:

Fun fact, plastic surgeons get paid millions of dollars to change 2mm in someone’s face

What 2mm changes can you make in your business, relationships, and especially your funnels

Important Links:


Speaker 1:       00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward

Speaker 2:       00:17         [inaudible]. Everybody. Welcome back to funnel hacker radio. I was thinking about this the other day when I was in the gym. Uh, so I've had the opportunity of working out with this guy called, his name is Eric, and I was introduced to him through Mandy keene and Russell. And it's been fascinating for me is I've been spending time with him and while we were in the gym the other day, he was making some minor corrections as far as for him and he's just been a master at form and it was little tiny, tiny tweaks and I'll, I'll get to that in just a second as far as what the difference was, but it reminded me of, of being at upw, unleash the power within with Tony Robbins. And while I was there, he taught this principle called the two millimeter rule where he was referring to the time when he was out golfing and basically he was super frustrated because the day before he'd just been crushing the ball.

Speaker 2:       01:06         And this day when he's out with his golf instructor, he just sucked. It was nothing was working right. As instructors said, Tony, it's just two millimeters. It's like, what are you talking about? I'm doing the exact same thing as doing yesterday. There's no you're not. It's just two millimeters like what are you talking about? And said, listen, when you put the club down, literally if, if it's off by a margin of a millimeter, either to the right or to the left, even though you think you're hitting straight at the pin, you're going to be in the water. You're going to be in the rough. You're giving the sand trap by just a millimeter one way or the other. Or if if it's a millimeter higher or lower, you're going to basically be driving the ball up in air or you're gonna go straight across and be a grasp burner.

Speaker 2:       01:49         And so it's, it's those little tiny differences and he's like, hi, I don't know if I believe that or not. And then the next day he was actually doing some consulting for one of those amazing plastic surgeons in the world. It gets paid like a million bucks to fly around the world and just do these crazy, crazy surgeries. And he was what he was talking with him. He was sitting there with the waiting room while I was waiting there. He had a new book that he was publishing for all other plastic surgeons and it had as you opened up and had basically all these pictures of just before and after shots of the changes that I've made. And there was these little measurements and basically just as it was all about the little tiny measurements that he made as far as the changes. Because so often people think it's got to be this massive change in your life to get the results that you want.

Speaker 2:       02:37         But really sometimes it's just little tiny changes. Like one of the things he was looking at was the difference between the top of a woman's nose to. I'm sorry, the top of her lip to the bottom of her nose. If that space was the same distance as the size of her, of her eye. She was quote unquote gorgeous. If she was. If it was a millimeter smaller, larger. She was average in two millimeters. It was totally off the charts different. Anyways, the principal was all about the idea as far as little tiny changes in your life make massive, massive differences and changes. So I had this experience yesterday when I was working out with Eric and what I realized is one of the things I love most about working out with him is he is a master at form and I've so often I've gone to the gym where I all I cared about was just doing the same way that my kids did and just because I didn't want to get beat by them.

Speaker 2:       03:29         And in doing that, what happens is you start using different muscles than the actual muscles you're supposed to be using and you then overcompensate and really never strengthen the muscles that you want. So for me, my shoulders have never. I mean, my boys have these like basketballs on their shoulders. I'm like, I don't know how you guys have such huge shoulders and I've never been able to lift like they've lifted and that. So I was talking to eric about it. I'm like, you know, what's the deal here? He goes, Dave, the problem is it's your elbows. I'm like, my elbows. What are you talking about? So we're doing a shoulder press goes. You always have your arms so far back that you're. You're using more of your chest than you are your shoulders and so you're not getting. You're not building up your chest or your building or not building up your shoulders.

Speaker 2:       04:11         And so he literally moved my, I'm not kidding, I think it was probably two millimeters each side and all of a sudden the weight I had dropped because I couldn't support them. Like Eric is sucks. This is terrible. He goes, no, this is exactly what you need. He goes, if you do the exercise right, you'll isolate the muscle and you'll build up all this, the stabilizing muscles that you need to be able to get the weight gains. And the strength gains that you're looking for. And so we literally went through the entire day and he was correcting every single thing it was. Okay. They bring your hands together, lift your chest up a put your elbows in front, bring your abs in. I mean it was just all these little tiny tweaks and changes and I. I was so frustrated and yet at the same time I was so appreciative of my frustration was because I couldn't lift what I was.

Speaker 2:       04:56         I thought I was lifting and so I felt weaker. And yet at the same time I was starting to understand the benefits that he was getting by just making tiny, tiny changes. And by making those tiny changes as a stack over time, I'm all of a sudden feeling stronger and my shoulders. I feel stronger. My chest. I'm feeling that now the stabilizing muscles are coming into play. So I've seen this principles in every aspect of my life and recently I've really been paying attention to it. So one of the things, if you haven't listened to the podcast Russell did just recently on marketing secrets called for those who have ears to hear, let him, for those who have ears to hear, oh gosh, he came for those who have ears to listen and here. And so I've been going through that and I've. It was really funny this morning, Russell sent me this post, a facebook comment from one of the guys will follow and he sent it to me and I'm starting to realize that anytime I get something from him, there's the topical or there's the obvious thing as far as what's there.

Speaker 2:       05:59         But then there's an underlying message and again it goes back to for those who have ears to hear, let them hear. And what I'm starting to realize is so often we see the, in fact I've been really guilty of this in the past where I've gone through a ton of books and I just, you know, blitzing through these audio books said, you know, four times speed or whatever it is, thinking I'm going to get something out of them. And yes, I've gotten general ideas, but I haven't immersed myself in that topic. So as of about a month ago, I really started immersing myself a ton in, in business growth and specifically on scaling. We've had the opportunity to click funnels here where we were going to hit $100 million for this year, literally the next two to three weeks and which is just a huge milestone because there were four years old and that's awesome.

Speaker 2:       06:46         It's amazing, it's great. But I'm looking at this going, okay, if we did that, what more could we do? What are the two millimeter changes that can take us from $100 million this year to 200 million next year? Or what are the little tiny changes that if we do this, we'll get it, we'll reduce our churn or we'll increase our average cart value. I mean, I'm really looking for little tiny things and for me one of those things is immersion. And so right now I'm studying a book by Elad Gil called a high growth handbook. And again, it's all about business scaling. It's, I highly recommend it for anybody who's at a point where they're trying to scale their business. It's a, this is a guy who I've never heard his name at all, but uh, he literally has been like the guy in scaling, a whole bunch of businesses sold as one of his businesses to twitter when he had 10 employees and basically twitter at 90, so it was 10 percent of the, of twitter and then he scaled that business twitter from that to almost 1500 employees and he was a, came into to Google and did the same thing.

Speaker 2:       07:47         And so he's a master at scaling. And so I've been looking to find out what are the little tiny changes. And so for me, one of the things I got out of his book as I was listening to it was we're looking at some at a corporation structure in orchestra structures and a different titles, all that kind of stuff because we've never done that. Hasn't been that important to us in the past. But at this level, that's one of things we're paying attention to for him. He said, you know, too often a lot of entrepreneurs and business owners, when they're looking at a corporate structure, their whole focus is on the longterm. He goes, realize if you're in a high growth business, your corporate structure's going to change within six to 18 months, so don't, don't think you're going to solve all the problems in that period of time and don't hire someone who's really good at scaling businesses who are at at a 100 million when you're only at at 10 million because you got to make sure you hire the right people that fit that niche.

Speaker 2:       08:39         So I've really been focused on what are the two millimeter changes, uh, in my relationship with my wife, one of the things I've realized as time is super important or so, but it's not just time, it's quality time. So I've been really trying to focus on when I'm home, it's not just given her the time, but more importantly, lily turning my phone off or what I'm doing is literally leaving my phone at home when we're going on a date. So I can't even pick up my phone. I can't even, I'm not even tempted to look at. I'm not. I'm not checking these. They're not following up with people to get that quality time. It's those little two millimeter changes and differences. I see the same thing as a lot of people in their businesses and their funnels thinking, oh my gosh, this funnel doesn't work.

Speaker 2:       09:14         I'm going to scrap and start all over from scratch. No, no, no. Realize it's a two millimeter change. It may be a headline. It may just be the offer. It may be part of the stack. It may be the image, it might be the video. It might realize it doesn't. Sometimes it's not a drastic change. It's a two millimeter change and I've seen this a redone even my scriptures the other day and said, you know, by small and simple things are great things brought to pass. I thought, that's so true. It's those small, simple things as they stack over, over and over again. It's the time of those two Miller's Muna changes that they continue to build. I seen the same thing take place as far as the people you associate with and you hang out with by making it a little tiny change either in the way in the actual friend you're associated with or the way in which the conversations go and what you allow to be said and what you correct or change.

Speaker 2:       10:06         Uh, we were looking for a quote for our funnel hacking live t shirts. And, uh, for those of you guys who are coming to fall hacking live, you'll all get this and they'll be on the back of your t shirt. And if you think you can get 30 people in your group to come to funnel hacking live, let us know you go to a funnel hacking forward slash culture and will actually create a custom tee shirt with your logo on it. Co branded with ours. There'll be a ton of fun. But, uh, what you'll see on the back of the shirt is a quote that says, surround yourself with the dreamers and the doers, the believers and the thinkers. But most of all, surround yourself with those who see greatness within you. And again, it's those two millimeter changes. It's the people you hang out with.

Speaker 2:       10:44         It's the books you read, it's the time you go to bed, the time you wake up, what, what you're eating. That little tiny two millimeter changes in your life. That totally changed everything. Uh, too often people are trying to do these drastic changes that they'd never stick because there's such a, there's such a total disconnect from where they're at. They're like, oh my gosh, I can't continue doing it at that point. But the little tiny changes in your life, those are the ones that make all the difference. And again, for me it's been the little tiny changes for me. One has been exercising on a regular basis. I, there was times in the past where I would exercise it, but I didn't have a trainer. And so it was hiring a trainer even though I was putting in the time, it wasn't the right time.

Speaker 2:       11:23         And so I ended up hiring a trainer. I've seen drastic changes. Again, it's, I am, I don't have the Greek God body that Alex from Moz does or something to other guys. I seem totally intimidated by it. A lot of our eight figure award winners. I was joking around about it the other day. Like it seems like everybody's hitting this. So just like these Greek gods and goddesses. I mean, they're just amazing. Anyways, sorry I got sidetracked there. But the idea behind it is for me it was just hiring a trainer and by that one little two millimeter change, it's making a massive difference. I've seen the same thing as far as hiring a coach in my personal life with Jerrick Robbins. By hiring him. It's those two millimeter changes that are making a difference in my wife and my relationship with her by being more present.

Speaker 2:       12:07         Not just spending the time but spending quality time. I'm trying to do the same thing with my kids. Uh, I've seen the same thing as far as in my own spiritual life when I'm looking at it, making sure that I'm reading my scriptures on a daily basis instead of trying to say, well, I'm gonna, make sure I read for half hour. Just say I'm going to do it every single day. Even if it's only for two to five minutes, I wanted the daily thing versus I'll do it all day Sunday for an hour or two and count that for the rest of the week. For me it was the daily changes. It's those two millimeter micro changes that are making a huge difference. I'm seeing the same thing as far as nutrition and let I go through a whole bunch of different things. Realized every single one of us have in our own life.

Speaker 2:       12:40         There are two millimeter differences. When you make those things, they stack over time. You may not see the difference right away, but as you continue to make that two millimeter difference over and over and over again, you'll see a massive, massive impact in your life and for me, I can tell you one of the two areas that are. Two things I've seen that are major two millimeter changes for me. One is hiring a coach and two is the people you associate with and that's one of the things I love about going to live. Events like funnel hacking live. If you're not already going to funnel hacking live, I don't know why you wouldn't be, but go get your tickets to funnel hacking and the shirt the court we have in the shirt I'm so excited about, and again I'll just read to you real quick here. It says, surround yourself with the dreamers and the doers, the believers and the thinkers, but most of all, surround yourself with those who see greatness within you. I hope you know how much we appreciate you and again, I really hope to. I hope to see you guys at funnel hacking live. You can get your and again, just realize it's the two millimeter difference. Find out what are the two millimeter differences in your life that will make the massive differences. Have an awesome day.

Speaker 3:       13:45         Hey everybody, thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get that next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if people like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Dec 20, 2018

Why Dave Decided to talk about the Laws Irrevocably in Heaven:

In life there are laws we all must obey by. While the laws of gravity and federal laws are highly recommended to always keep in mind, take a minute to think about the laws that pertain to you specifically. What specific laws pertain to your business or your health? Take some time to contemplate these questions as Dave shares with you his own and stories of both obeying and forgetting such laws.

Tips and Tricks for You and Your Business:

(0:54) The Laws of the World We Live In

(2:54) The Consequences of Disobeying the “Law of Self-Care”

(6:48) You Need to Play by the “Laws of Business” and the “Laws of Life”

(8:07) Get Your Seat at the Table

Quotable Moments:

(1:48) “Now, understand, just by obeying the “law” doesn’t mean you are guaranteed a seat at the table. It does not guarantee you an immediate blessing, or gratification or anything else”

(6:26) “It’s now gotten to the point where I am so appreciative, so grateful, for my physical body…”

(7:05) “I would just encourage you at this time to kind of find out: What are those Laws? What are the things you have to do? Then, start doing them. Don’t become frustrated when it’s not coming right away.”

Other Tidbits:

Dave learned the hard way about the importance of health after the spinal surgery he needed to get

Spending time to reflect on the rules you have to abide by. How much exercise does YOUR body need?

Important Links:


Speaker 1:       00:00           Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward.

Speaker 2:       00:17           All right, everybody. Welcome back. This is a fun day of recording. A couple of podcasts at back to back. I don't know exactly when he's going to become published or anything else, but I want to talk to you about what are the things I was studying just recently and I see so many. There's so many parallels and connections between things that are spiritual things that are Fizzer, physical and temporal, and so I was reading my scripture the other day and I came across one of my favorite scriptures. It says there is a lot. You're a vocable. He decreed in heaven before the foundations of this world upon which all blessings are predicated and when we obtain any blessing from God, it's by obedience to the laws upon which is predicated, or in other words, understand that there are laws in your life that you literally have to obey the laws to be able to get the blessings associated with that.

Speaker 2:       01:02           Uh, and this applies not spirits thing that applies to physical things. Same. I see the same thing happen in my own life as far as physical. Uh, I would love to be a very, very fast runner, but the reality is, unless I'm willing to go pay the price to train, that is just not going to happen. I see. The same thing happened with, with people as far as their physical bodies. If you're, if you're dealing with a whole bunch of physical maladies and things, many of them can be cured just by physical activity, by water, by. I mean, there's, there are laws, nutrition laws, a lifting laws, cardio laws, all those types of laws that basically once you start obeying those laws, you start getting the benefits or the blessings of those. Now understand that just by obeying the law, it only qualifies you for a seat at the table.

Speaker 2:       01:51           It does not guarantee immediate blessing or Grad gratification or anything else, and I think that's the thing I've always gotten so frustrated with is like, well, I'm. I'm doing what's right in my business here, but I'm not seeing it. I'm not reaping any rewards. I'm not getting the benefit that I thought would happen instantly. I built a phone, I built an optin page. I drove traffic to it, and yet I haven't made a million dollars in my funnel. Understand that is not how this works. The way it works is by starting to do those types of laws and finding out what those laws are and being obedient to him, it qualifies you for a seat at the table. It doesn't mean that it instantly happens. If it instantly happened, everybody would do it. So what happens for us, for me at least I've seen in my own life is I've seen this a lot.

Speaker 2:       02:32           I'm really been focusing on trying to get more involved as far as lifting and starting to build more muscle mass. Uh, and a lot of this really stemmed from a surgery I had at the beginning of this year with my back. I'd never, I'd really focused the last few years on just diving in and doing everything I could to build, build our company, everything else. And I kind of let a lot of my physical body and energy and things kind of fall to the wayside. And I was only working out on occasionally that it wasn't anything consistent. Well, what happened was I ended up creating, or my body somehow started developing calcium deposits inside of my spine that was creating a bone spur that literally was growing into my nervous court, my nerve cord, my spinal cord that literally was preventing me. I was getting dropped, put where my, I couldn't pull my toes up and it got so bad at this time.

Speaker 2:       03:28           It was literally this time last year where I finally went to the doctor said, listen, I got to figure this thing out, and he said, well, you literally. It got so bad that the day I went and saw the surgeon, he said, have you already eaten anything today? And I said, no, I haven't. He goes, if you alright. I said, I had. I'd already had breakfast and stuff. He goes, well man, I wish you hadn't because I literally take you into surgery right now. Says this isn't something that can wait anymore. You have. You literally have postpone and push this off to the point where he was concerned. I had done permanent damage to my spinal cord that I was going to be irreparable and I was not gonna be able to get any of the balance, the coordination back in my foot and I'm like, oh my gosh, is there, how late can this wait and push this off?

Speaker 2:       04:15           I say, God, you know, holidays and Christmas. He goes, you don't understand how serious this is. I'm like, listen, I've gotten a family come in and he goes, Dave, listen to me. What is the first day you can get in here? Well, this was literally the two days before Christmas last year. I said, I've got my family coming in. I literally, the soon as I can get in will be the first. And so January the second of January it goes, all right, January second, you're coming in for surgery. So we went in for surgery and I remember during that holiday period of time, we were with some my family and I was sitting there and uh, we're supposed to go walk through this. The, these beautiful Christmas lights was this garden of Christmas lights and things down at Thanksgiving point in Utah. And I got to the point where I literally couldn't walk and they had to push me in a wheelchair.

Speaker 2:       05:05           And I'm like, oh my gosh, I can't believe I've let myself get to this point. And I remember the emotional pain as well as the physical pain. I was having a thinking, why did I, why didn't I fix this? Why did I push this off so far? And, uh, we ended up right after we had Christmas. We went to a cabin and I literally laid in bed almost the entire time sitting there thinking, why would I? I know better. I know better than this. Why? Because I was so fresh with myself. So we went through the surgery on the second of January and I was amazed that you know how much I was at. The pain was gone, but the nerve did not come back and I remember literally my frustration. Even at funnel hacking live last year and thinking I still don't have control and the balance in my feet and it is.

Speaker 2:       06:01           It's literally taken almost almost a year to where I can balance on one foot and my only reason saying that is I do. Whether it's in your own personal life or in your business to understand that just because I've done all the rehab and everything else, but it's taken over almost a year to get to that point. To where I can now run and it's now at that point to where I am so appreciative. So grateful for just my physical body and being able to get the nerve sensations back in my feet and to be able to run and to exercise and to do these types of things that I. my only reason I mentioned this is understand there are laws in business, there are laws in your life that you have to obey those laws to just qualify for yourself for a seat at the table and again, whether you look at it from a spiritual standpoint, whether you look at it, a physical standpoint, your business, your relationships, there are certain things you just have to do to qualify and I would just encourage you this time to kind of find out what are those laws, what are the things you have to do, and then start doing them.

Speaker 2:       07:10           Don't get frustrated. It's not coming right away. I would have been really easy for me to get super frustrated and there was times over this course this last year where I was, where I'm like, listen, I'm doing everything I can and I still can't move my feet the way I want to move. I still can't feel the sensation at the bottom of my feet. I had this whole neuropathy thing where I wasn't able to feel sensation on my heel or my toes, but as I continued day after day, getting up at 4:30 in the morning, Mondays and Tuesdays and sometimes even on Thursdays to go and work out. I'm starting to get these things back and it's taken on again almost a year. A equality again, the surgery. That was the first thing I had to do to basically qualify myself to get a seat at the table and then it's literally been working out on a regular basis throughout this year that has now started to generate the sensations that I want back in my feet and my legs into being able to run and to enjoy the things which I used to enjoy without even thinking about it.

Speaker 2:       08:05           So get my only reason to say saying this is whether it's in your own personal life, whether it's in your business, understand there are laws that are irrevocably decreed. Meaning it's just there's no other way around it. You have to do those things to just get a seat at the table. It doesn't mean you're guaranteed instant success, but it qualifies you for a seat at the table and as you continue to do time and time and time again, over time it builds up that muscle, the spiritual muscle, the temporal muscle, the physical muscle, the nerve sensation. For me, it's taken that much time and I'm grateful for it and so I just encourage you guys as I'm reflecting over the course of this year, all the things that I've done to get back to where it's almost a starting point. It's not even. It's not like I'm super fast.

Speaker 2:       08:44           It's just I'm back to ground zero where I was about a year ago, and yet I would just encourage you just to understand that there are laws. Find out what the laws are in your business and your relationships spiritually. It might be start doing the things that you know you need to do and stick to it and I promise you over time it always works. So everyone please. Again, I this. I'm trying to learn to become much more vulnerable and sharing these things, and this podcast is a little more difficult than I normally share a. it'd be involved a lot of spiritual things for me. It involved a lot of physical things as well. Let me know if this is resonating, if this connects with you, if there's. If this is making sense and if it's appreciated, if it's. If I'm wasting your time, I want to know that I really, really do so please let me know if this type of a podcast is a value to you and if for some reason it's not letting me know that too.

Speaker 2:       09:34           I really do. I appreciate the time and the energy that you put forth and listening to this and I want to make sure that I'm doing everything I possibly can to provide you the very greatest content of value to you. So again, if you don't mind, send me a personal message on facebook or instagram or send me an email a day to click puddles. Let me know if this is a value to you. Again, I look forward to seeing you guys at funnel hacking live. I really hope that everybody who's listening to this podcast comes up and says hi, and that, uh, you know what? I listened to your podcast and I appreciated. Or you know what, Dave, you really suck. These are terrible podcasts. I actually deleted all the podcasts I didn't want to hear from you again. Whatever it might be, I want to know.

Speaker 2:       10:11           So again, hopefully if you haven't got your ticket to funnel hacking live, by all means go get your tickets at funnel hacking, live Dicom and give me the feedback. I really honestly, genuinely want to know if this is a value to you guys. If it's not, I, I, I need to know that I am going to continue to do interviews of other people who are successful and I'm trying to find out if my learning to share stories better and my, my finding my own voice if it's resonating, if it's helpful for you and if it's connecting. If it's not, I have no problem going back to just doing only a interviews because I enjoy those as well. But again, just let me know if it's a value to you, if it connects, it resonates. Most importantly, I really hope to see you guys to meet you. I love connecting faces to names and I hope to see as many of you as possible at funnel hacking live. So go get your tickets, funnel hacking and have an amazing day.

Speaker 3:       11:03           Hey everybody, thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if people would like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Dec 18, 2018

Why Dave Decided to talk about One of the Most Expensive Movie Tickets He’s Ever Had:

Last week Dave had an “interesting” experience as a customer at a movie theatre. The movie started late and then full on stopped working 10 minutes in.

Tips and Tricks for You and Your Business:

  • (1:44) Your “popcorn” costs $0.25 to make, is that worth more than your customer?
  • (8:16) Spending the time and energy on the WHY people cancel
  • (9:05) Your refund policies and attitudes can influence your retention rates

Quotable Moments:

(6:42) “If people understood the customer service impact and why it’s so important then literally instead of just giving out $0.25 of popcorn they would’ve saved hundreds of dollars in refunds and not ruined the customer’s experience.”

(8:26) “I need to understand my customers better. I need to make sure that if a person is leaving, that there it is some reason that we cannot solve. Because there should be no reason for anybody to leave.”

(10:15) “Are you creating more problems for your customers than you are solving?”

(12:04) “If there is a $0.50 popcorn that I can provide to somebody to prevent the loss of a $25 sale, I want to know about i

Other Tidbits:

Dave should start getting an affiliate link for Lulu Lemon with how much he uses their customer service as a teaching lesson.

Personal Message Dave if you have any concerns about Clickfunnels and how we deal with our customers.

Important Links:


Speaker 1:       00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward.

Speaker 2:       00:17         Right? Everybody. Welcome back. This is got to be a fun little podcast because it's a real life experience. I just had recently and I'm, I was listening recently to Russell's podcast. If you haven't listened to it, I highly, highly recommend that you do. And it's called he who has ears to hear. Let him hear. Uh, so if you haven't listened to that, I'll have a link down in the show notes. You can listen to. Definitely recommend you listen to that one for sure. And one of the things about this is I, I find in my own life as I'm out, that everything in life relates to a story, uh, in business in my personal life and I find so many different correlations and I'm, I'm trying to connect the dots quite a bit. So, uh, last night, um, my wife and I went out on date and she wanted to go see the new Harry Potter Greenwald movie for different titles of it.

Speaker 2:       01:07         Uh, but this was what went to this movie and I thought, Oh, it'll be great. It's a fun little date night. Went out to dinner beforehand, had a great, great dinner, go to the show. We get to the show and first of all the show starts like seven minutes late. Not a big deal, but it was like, man, this is what's wrong with the movie. And again, not in, I was with my wife, so I really didn't care, but it was just fun to spend time talking to her. But she knows, she's like, man, these movies are starting later. I don't know what the deal is. And then we sit down and the movie begins to play and we get about, I think the movies like two and a half hours, like two hours, 20 minutes, a long movie. But we get about the hour mark and all of a sudden the movie starts to skip.

Speaker 2:       01:47         It starts to like buffer. And I'm like, I would expect this at my house, but not in a movie theater. And so this movie starts to buffer and it goes on for a couple of minutes. And then I see someone come in, it looks like manager or something and they're sitting there on the front row. I think there are probably sitting there hoping that the movie was going to correct itself. And so they sit there and it gets the point where it literally just stops and you almost see this circle of death spitting going. It's buffering, buffering, buffering. I'm like, I didn't even know that's how movies played today. But anyways, it did. So, uh, the lights come on and the assistant manager basically stands say, Hey, you know what? Hey listen real quick, we're going to get this fixed right away. It'll take us just a few minutes and if you want to, if you've already bought some popcorn, go ahead and go get a refill on the popcorn for us on, on us.

Speaker 2:       02:39         And she goes, it might take more than a couple minutes, might take you know, 10 or 15. And I'm like, Whoa, 10 or 15 minutes, that kind of changes my plan for the night. So I thought, you know what, I'll at least go get some popcorn and see what I can do. So I go out and get some popcorn. I thought, you know, I'm going to just see, see if they. What's the chance that they're actually give me a discount. I didn't buy any popcorn. So her offer was to refill for free. Popcorn had already bought. So I hadn't bought any. And so I said, you know what, listen, I'm in a movie theater 10 year. We're watching the movie. It got stopped. I'd like just a small popcorn. It's like six and a half bucks for this little tiny bag of popcorn. I'm like, AH, who cares? But if that accident, see I'm going to see what happens here.

Speaker 2:       03:19         Said, you know, I don't mind paying for the popcorn, but can I get it even a discount on the popcorn because the movie's not playing good. Well let me go check with my manager. So it comes back from talking to his manager because Ah, if you already bought the popcorn, we would've given your refill. But since you haven't bought the popcorn, no, we can't give it to you. I'm like, so let's make sure I understand this here. This is popcorn literally might cost you twenty five cents for the bag of popcorn and you're saying no and you're going to destroyed. You're going to totally change my customer experience here. And then at the register, right next to me is another lady from the same theater, uh, and she says, Hey, go, can I get some popcorn? It's like, no, you will have to pay for that. She goes, well, can I get a drink and get anything?

Speaker 2:       04:02         It says I'm just, I'm trying to pass the time while you guys are fixing this. Like, no, if, if, if you already bought it, will refill it for free. But if you haven't bought it that no, you have to pay for it. And I'm sitting there going, okay, listen, I think the movie tickets are like 12 bucks. So it's like 25 bucks for the two tickets from my wife and I, you're totally destroying the customer experience of what's going on, where all you had to say was to get up and say, listen, this is gonna be about 10 to 15 minutes, just free the inconvenience. Why don't we go ahead and we'll give free popcorn to everybody in the theater and a free drink and you would have totally satisfied everybody. So I, I said, well, you know, what? Can you go get your manager real quick?

Speaker 2:       04:39         I just want to talk to them. So the manager comes back and she says, Oh, you know what? I'm sorry, I can't, I can't talk to you right now. I've got to get this movie fixed. I said, well, I'm actually in that theater. And she goes, well, you know what? We can't give you a free popcorn. It doesn't work that way if you've already bought it, we refill it. I'm like, fine. So she goes and, and I buy the popcorn. Anyways. I go sit down next to my wife and it's now been like seven, eight, 10 minutes and there's no chance or no sign this movies even get it started and everyone else is getting restless and you hear, you know, people are on their phones, lights are on, people are chatting. And my wife turns to me. He goes, you know, Dave, this is kind of crazy.

Speaker 2:       05:16         We're going to be sitting here and when the movie starts, I've kind of almost lost the connection. And she goes, I can't believe they made you even pay for the popcorn. This makes no sense. Now that you know what, that's right. Um, I'm going to just go ask if I can get a refund on the tickets. So we leave. We go out and get a reef. I basically asked the box office said, hey, listen, I don't need, I've already paid for the popper and I don't care about the popcorn, but we're not going to watch the movie. It's, it's not gonna even doesn't make any sense for us. Can I get a refund on the tickets? Because, um, well, do you have your refund? Do you have your receipt? I'm like, I don't have my receipt. I said, I've got my debit card that I paid for it.

Speaker 2:       05:57         With it goes, well, you really need to have your ticket stubs. I'm like, listen bud, this is not my fault. This is your guys' experience. Um, I'm on a date with my wife. And he goes, well, let me see. So it gets manager comes over and goes, you know, what, find a, I don't even know what's going on in the theater. Um, yeah, go ahead and just get there, give them a refund so we get a refund and I'm walking out and I'm talking to my wife about this and sitting there going, not only did I get a refund, I then saw three people behind me coming up and asking for refunds as well, and she's like, you know, if I don't even know if I want to come back to the theater and watch this movie again because we're halfway through it, just because I'll just wait until it comes out on video and then we'll just watch it at home.

Speaker 2:       06:41         So I'm sitting there going, if people understood the customer service impact and why it's so important, they literally. So instead of giving out fifty cent cost to them for the popcorn, they ended up refunding probably hundreds of dollars of tickets and created terrible experience. So then we, we leave and I'm still in a state with my wife. I'm like, I want to make sure we end this with a positive note. And so one of my favorite things my wife loves is Lulu Lemon. So literally across the theater in the little village here in Boise is the legal limit. So we walk into Lulu Lemon and the experience is totally different. Walk in, we're greeted by people. They're like, oh my gosh, welcome. Are you guys doing Christmas shopping for someone else? Are you shopping for yourself? And I said, you know, actually were just shopping for my wife and said like, well what can we help you with?

Speaker 2:       07:33         And, and she goes, I, unless I know what I want. And so she goes, picks out three or four different things, tries them on there. The customer service at Lululemon is off the charts crazy. I, she wanted a, a down vest. They didn't have the right size, so like you don't. If you'd like I can, we can get it for you. We can have it shipped here. We have shipped to your house, we can do it. Whatever you'd like and the customer experience is totally, totally different and sure enough what happens is we end up spending, I don't know, $140 or 150 bucks and at Lulu Lemon just to get a couple of pieces and the experience a customer services completely different mind. The reason I mention this is I was at the office yesterday and there was a person who had canceled and I'm like, I want to start finding out why do people leave?

Speaker 2:       08:19         Because for me there'd be no reason in the world for anyone to ever leave clickfunnels and if they're, if they're leaving, I want to know why. And so last night I started having the same thought they can. I need to understand our customers better. I need to make sure that if a person's leaving, that there's some reason that, that we literally cannot solve because there's no reason for anybody to leave and I think in your own business and my business as far as for our sales teams and everything else, if we aren't doing what's necessary to provide the very, very best customer service to someone who's already invested in us, there's something wrong with us. It's not the customer's issue. So I get. My only reason I mention this is as you take a look in your own business, once a person has invested money with you, that trust is already.

Speaker 2:       09:03         There is an exchange of trust that's taken place. You have to do everything possible to make sure that that experience is that you deliver not only the experience that they bought, but an experience. It's even greater than that. It's one of the things I love about Lulu Lemon because if you buy a product, in fact, we bought a gift for my daughter in law, Fran. And uh, there was a snag in the leggings and this has been almost a year and she brought them back to while she was here visiting last week. She takes them back to Lulu Lemon. They exchange it and give her a brand new pair with no questions asked. Norstrom works the exact same way. Costco works the exact same way. It doesn't matter if the customer is wrong or not. It's a matter of, of what is the value of that customer. There is such a eight.

Speaker 2:       09:53         Understand even for a movie theater, it's not the $25 ticket for two people to watch a movie. It's the fact that they're going to come back again. They're going to bring their kids, they're going to come back with friends. Now all of a sudden there was other movie theaters that I can go to. Yes, this one's a little bit closer and it's more convenient. But if I have a terrible experience there, I probably will go somewhere else or I may just start buying more movies in at home. Understand what your old customers. You have to realize what is the problem that are you creating more problems for your customers, then you're solving what is the flavor in their mouth that they leave with? For me, it would have been popcorn. Give me a free popcorn. It costs you fifty cents and you would've saved a $25 sale.

Speaker 2:       10:36         Um, so a couple things I'm going to say here real quick. If for some reason at click funnels, we're not providing you the very best customer service or things you feel we need to be doing different, would you please send me a private message? Let me know what that is that we value as a customer more than anything else. Again, we have or 70,000 customers. I know some leave it. I understand. I understand that I can't satisfy everybody, but if there's certain things that we're doing that we need to fix, by all means, I want to know what that is. So pleased. If there's something that you're aware of or that you're hearing about, reach out to me. I want to know. I want to find a way of correcting it, fixing it, and making it happen. Second, in your own business, I would encourage you to do the same thing.

Speaker 2:       11:18         Talk to your customers and now we brought into a hillston validity. Start talking to our customers from a retention standpoint. We soon will be looking at at onboarding, making sure we have that kind of relationship. We're going to be looking at a migration team, helping people migrate from other services over to click funnels, because I want to know what that customer experience is. There's A. There's a trust between you and your customers, between us, between me personally in my, our customers at clickfunnels. I want to know what that is. There's no reason for a person to leave if you're providing what you believe to be the very best product and service, but there's a disconnect. You gotta find out what that is. So again, it's pleased if for some reason we're not delivering, I want to know because I don't want someone. If there's a 57 popcorn that I could provide to someone that's gonna, prevent someone from leaving from a $25 sale, I want to know what that is a.

Speaker 2:       12:11         again, it's I love looking at life and comparing my life lessons to business and everything else. Hopefully you find value in this. Again, reach out to me. Let me know if this is, if these types of podcasts are valuable to you and if they're not telling me that too. I don't want to. I value your time. You're taking time to listen to this and it's the only thing I cannot give back to you as your time, so please let me know if this is a value to you, let me know. If it's not, please let me know that as well. Have an amazing day and again, thank you for taking the time to listen.

Speaker 3:       12:41         Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get that next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time, if there's a topic, there's something you'd like me to share or that you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if people would like me to interview. I'm more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Dec 13, 2018

Why Dave Decided to talk to about Protecting Your Achilles Heel:
Dave has a fascination with Greek mythology and their stories, after all creating and telling stories is his job. Today he wants to help you see just how the story of Achilles’ Heel applies to your life and the concept of your ONE THING.

Tips and Tricks for You and Your Business:

(3:07) We all have an Achilles Heel in life, these can have a negative impact on our business and our performance

(5:39) Don’t let your Achilles Heel derail your business or your life

Quotable Moments:

(2:19) “What is the one thing that stops me? What is that one thing that when everything is going great and I don’t protect this one area, life is going to change.”

(2:27) “For me, I can tell you that my one ‘Achilles Heel’ is my relationship with my wife”

(3:18) “I encourage you guys to first identify what your Achilles Heel is. Then once you found it, find out how you can protect it.”

Other Tidbits:

After 25 years of marriage, Dave is still a rookie at the whole thing.

Your relationships can fuel and derail you while at work and both can be controlled and managed.

Important Links:


Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward. Hey everybody. Welcome back to funnel hacker radio. No, I'm

Speaker 2:     00:19         super excited. Kind of talked about this. A story today. This is one of the things I love Greek mythology. I'm always been impressed just by the, the characters and the battle between the gods and the mortals and mortal man and an and mortal men trying to explain things. And so I've, I've always been really impressed in Greek mythology is one of things I just have always loved, but one of the stories at is probably the most popular stories throughout the entire time here is that of, of Achilles Achilles. Uh, his mom, his name was thetis and she was immortal. He's, she was married to a mortal who is king of the [inaudible]. And what happened was she wanted to be a protect her son and make him as vulnerable as possible so that he wouldn't be hurt. So thetis takes her son Achilles and grabs him by the heel and dips him into the river styx, and by dipping them into the river styx, he becomes Louis am almost immortal.

Speaker 2:     01:16         But to the point where he's completely in, there was nothing that could hurt him except for the little tiny spot where her finger and her thumb held him by his Achilles tendon or his heel as she dipped him into the river styx. That's the only cake in his armor. It's the only weakness that he has. And so again, he's involved in the Trojan war, becomes one of the major players in the war and kills hector right outside the gates of the city of Troy. And it's just really the most one of the most important players in in that whole battle. But all of a sudden the gods get angry with him and a person ends up shooting his Arrow and the Arrow is literally directed by the gods into his Achilles tendon, into his heel and kills Achilles. And it just destroys the army and everyone else because they thought this guy was completely, literally immortal, almost unstoppable.

Speaker 2:     02:12         And I've thought so much about that in my own life as far as what am I, what's my own Achilles heel? What is the thing that stops me? What is the one thing that when everything else is going great, I know if I don't protect this one area, I'm going to get life's going to change. So for me, I can tell you my Achilles heel is the relationship with my wife. There's nothing else that matters in life. Aside from my love for my wife. And the reason it's so interesting to me is literally life can be amazing. Every will be going perfect in every single part of my life, except if there's something not going well at home. It literally destroys everything else. I stopped publishing. I stopped being able to to tell stories with impact. I stopped being able to communicate the level I want because subconsciously I just know there's something I've got to fix their.

Speaker 2:     03:02         It's of the reason I mentioned this to you is every single one of us have our own Achilles heel. For some it's a relationship with someone that means the tons of them. Others, it might be their business, might be your Achilles heel, it might be your physical body, it might be whatever it is, and so I'd encourage you to kind of find out first and foremost, what is your Achilles heel and then once you've found it, how do you protect it? So for me, one of the things I've realized is the best way for me to protect my Achilles heel with my relationship with my wife is to make sure that I'm spending quality time with her. And again, if you understand the five love languages, the number one level language, my wife is time and it's not time, it's quality time. I've made the mistake many times of being there physically, but my mind is at other places and that doesn't count.

Speaker 2:     03:50         And so one of the things I'm realizing again, just celebrated 25 years of marriage and it's. I'm a real slow learner here. I guess I think I'm realizing and understanding is the importance of protecting that part in my life. And the reason I mentioned this is a we. So we just went through the Thanksgiving holidays and I didn't realize how stressful they were for her. This is the first time we've actually have had a, all of our family or our, our, our kids, everything else. And then her parents come to our place for the last 25 years we've always gone to her parents' place or to one of her siblings for Thanksgiving. We've never had it at our house. So I didn't think I thought this can be a great experience and everything will be awesome. But what I realized was I wasn't as involved, I wasn't as helpful.

Speaker 2:     04:38         I wasn't aware of the things that she needed. And so all the sudden I started seeing and feeling things disconnecting between she and I, which was impacting me and my businesses impacted me and my emotions and impacted me in so many other areas. I'm like, what is going wrong? Everything is going fantastic in my life. We have all this family come in. And what I realized was I was disconnecting with her. And so today we actually have. I planned, our kids are gone for the weekend. Uh, they all went down to Utah to spend time with her brothers and so I thought, oh my gosh, it's just gonna be this great romantic weekend. Just the two of us had planned this trip. We're going to go up to mccall and just get away. And what I realized was what was most important to her wasn't the trip or it wasn't, it was dave, listen, I literally just want to stay home.

Speaker 2:     05:21         I just want to be together. I just want to be able to focus on no one else, but just the stuff that I haven't been able to do. And so we, she literally is downstairs. I'm upstairs in our theater recording this. She's downstairs just literally having quality time just for herself. And so my only reason I mention this is as you take a look in your own business, there are things that you have to understand. There are principles that if you mess up, it literally will derail you. And for me, I know over the last week or so, I haven't been as effective in any part of my life because subconsciously I knew I wasn't protecting her. I wasn't doing the things that she needed and that is my Achilles heel, so just understand in your own business and your own life, you, everybody has an Achilles heel and you have to find out what that is and once you find out what it is, you didn't have to everything possible to protect it.

Speaker 2:     06:13         For me, I know before we moved here to boise two years ago, one of the things I used to travel a ton and one of the things we used to always do was I would make sure I'm on a quarterly basis that we would get away and it was easier when we lived in San Diego because we literally could go get away and we can go to la. We go to a place in San Diego. We go just a one night getaway and not that it's impossible here, but it's a little more difficult. And so that's why I'm starting to try to find things that. What are the things that strengthened my marriage? What are the things that strengthen my relationship with the most important person in my life? And so I'm really trying to try to pay more again, I keep kicking myself going like, Dave, you're into this thing 25 years, you should have figured this thing out yet.

Speaker 2:     06:55         I haven't. Uh, it was fun. I was sitting there talking to my son who is, this is his first year of marriage. So it's kind of a, it was like a 25 year gap between he and I on this and has had the opportunity to talk and just about marriage and relationships. And as a man, one of the things that I, I always want to do is I just, I want to solve problems. I get paid to solve problems in my personal life and my business life. It's, I'm a problem solver. And so I get very, very focused on solving problems. And so some of the things I've realized with my princess is she doesn't want me to solve those problems. What's she really wants is me just to listen, just to be present, just to just do nothing. She doesn't want her to problem solve.

Speaker 2:     07:33         She just wants to have someone who feels her pain and relates. And so there's a video I'll have a haven't posted down and a link below in the note in the show notes and if you wanted you to go to youtube and I think it's called a, it's the nail in your head and it's basically a conversation between a man and a woman and she starts off and she sits there and complaints. She goes, oh my gosh, I have this like throbbing pain. It's in my head. And it's like, it's like right between my eyes and I feel like every time I've even put on a sweater, I feel like it rips, it snags, tears and it's. I just can't explain to you how painful this is and it he's looking at her, staring at her going, I'm a sweetheart. It's because you have a nail in your head.

Speaker 2:     08:18         And she gets all frustrated. She was, why are you always, why won't you just listen? Why don't you just understand? Why don't you feel? And I'm going, I totally understand this guy. It's like literally, if I can just reach out and pull this nail out of your head, it will be all gone. That's not what she wants, what she wants us so much as to care for it to listen and I'm I'm trying to do with that better. My. The reason I mentioned this to you guys is understand in business, in life, everyone was having an Achilles heel and I just highly recommend that to take the time, especially during the holidays here, figuring out what that Achilles heel is and do everything you can to protect it. I'm, I'm going to try to do even more and over the course of this next year to make sure I protect the Achilles heel of my life, which is the relationship with my wife, which is the most important thing. So again, just realize we all have an Achilles heel. Find out what yours is and protect it.

Speaker 3:     09:04         Hey everybody, thank you so much for taking the time to listen to podcast. If you don't mind, could you please share this with others? Rate Review this podcast on itunes. It means the world to me. We're trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few $100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as at the pub like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Dec 11, 2018

Why Dave Decided to talk to James Smiley:

James reached out to Dave recently and asked if he could do this second podcast with him because of all the things he’s had the opportunity he’s been accomplishing. The best part about it all is that most of what he wants to talk about is the little things everybody easily forgets that makes the biggest difference. Networking happens to be one of those things. James has found he does better than most people because of the QUALITY of the relationships he builds through something he’s always focused on: contribution.

Tips and Tricks for You and Your Business:

(2:48) The systems for high leverage

(4:10) “Contribute” from James Smiley’s perspective

(6:30) The Highest Leverage Move comes from using other people with contribution in mind

(10:54) James Funnel Hacked his way onto Russell’s radar. Who’s radar do you want to find yourself on?

(12:44) Your webpage should highlight exactly what your dream client is looking for, get those stats on there.

(15:02) Selling Kevin Harrington when he only gives you 11 minutes

(16:20) Network to Network

(19:00) Who’s the gatekeeper to your networking

(21:38) Network with those you know you are able to contribute to

(24:54) Understand how the person you want to meet with thinks

(28:00) The Long-Term Play

Quotable Moments:

(2:22) “What I’ve noticed through life, whether it’s through working with sales, working with sales teams, or helping solopreneurs is there’s a way to create leverage, extremely high leverage,  and it’s a system.”

(6:54) “So you can see, if you don’t start thinking about the word ‘contribute’ but you start thinking about using other people’s platform or money, the whole system doesn’t work.”

(13:24) “There’s a lot of little things like that which I started doing. And you know you never really know if anybody is seeing it, but chances are if you’re doing the right thing they’re going to take a peak at you.”

(16:10) “‘I’ve seen your videos and I like it’, those little phrases show me that my little personal branding and marketing out there synergized with him. So it allowed the conversation to move forward because he had more trust with me.”

(20:57) “You have to be on point, like when they look at your stuff would they think ‘James is one of us’?”

(22:48) “Networking to network is incredibly huge, especially if you figure out how do I honestly contribute”

(30:07) “If you contribute to people in the right way, the relationships and all the things that happen, you can take over your Dream 100 in a way that you never thought possible.”

Other Tidbits:

A quote from our dear James Smiley, “IF YOU’RE NOT USING CLICKFUNNELS, WHAT ARE YOU DOING?!?”

If your main goal is to make money off of somebody and not improve their lives, business, relationships, health, etc. then they’re going to find out. Once they find out, they’ll find somebody else sooner or later.

Tony Robbins, Russell Brunson, James Smiley, and all these other people have 24 hours in their day just like the rest of us. What they’ve done differently though is they’ve found out how to leverage their time to “hockey stick” up.

Get the numbers to make yourself “one of us”.

You must contribute sincerely for any form of networking to have a lasting effect.

Important Links:


Speaker 1:     00:00       Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Welcome back to funnel hacker

Speaker 2:     00:18       radio. This is going to be a ride of your life guys, because I have the opportunity having the one and only Mr James Smiley back on the show. James, welcome to the show again. Woo. What's up? I am so excited. So for those of you guys don't may not know James Out. We did a podcast a while back and I want to make sure you understand this is a guy who's been around for a long time in this whole digital marketing space. He's done over $210 million dollars in digital marketing. I actually in his early twenties, actually I IPO to SAS company, which is super, super cool. Something I have yet to do and has worked with three of the fortune 10 companies. This guy basically knows what he's talking about and he approached me and said, you know, Dave, we did this awesome podcast awhile back, but I've done all these cool things recently and I want to talk about some of the stuff way back when that everyone's already forgotten about and I thought, I love all the deep dark secrets of things that people have forgotten about. So with all that said, James, take us away and let's just see where this is going to go today.

Speaker 3:     01:10       Awesome man. Well, I appreciate you. Appreciate Click funnels. If you're not using click funnels, what are you doing? So, um, we ever since it came out, we've moved everything there and it's just been awesome. Appreciate you, appreciate the community and all you guys and gals out there and everything that's going on in the funnel hacker world. So, um, but yeah, you know, one of the things that I've been sharing with our coaching students, you know, we've been super fortunate or blessed or everyone to call it to. We brought on a hundred and three students since me and you last talked, I think it was an August of last year, around the 2017, um, and we do a 15,000 and $5,000. We did a hundred and three students and one of the biggest things that people have been wanting to know and, and it is like how do I get, how do I, how do.

Speaker 3:     02:01       Because like, like in business, you know, you, like you have people who have like regular acceleration, right? They just like if you were to graph it, they have a gradual growth or maybe it's like staggered up and down lows and highs. But then there's like those hockey stick moments, right? Where like somebody goes from where they're at and the hockey stick way up and then they plateau and then the hockey stick again. And so what I've noticed through life, whether it was sells, uh, working my own sales teams, running, running with a big company or helping solo preneurs is um, there's a way to create high leverage, like, like extremely high leverage. Um, and it's a system that I really, to be totally honest, I learned it from chat from Chet Holmes who started the dream 100 stuff. And this was a system that he, uh, talked about in, in a VIP session that I was at a, um, I was at a thing with Tony Robbins in chat. I want to say it was like 2013 or 2004. And um, and I learned this, but he's like, this is so, so good that I don't publish this because people can really take it the wrong way. And so, uh, so I wanted to share,

Speaker 2:     03:13       have to understand, we talked a lot about dream 100 and even just don't understand the depth of dream 100. It's so much more than just creating a list and send them out a package. So much deeper than that. And Russell spent a whole bunch of time at our traffic secrets course that we did in October down in Phoenix and just blew everyone's mind. And that's why when you were talking to me about this whole idea of, of it being used for good as well as for evil, it truly, truly is and can be. So with that caveat, I want to make sure you guys understand when we're talking about this, we assume that you guys are gonna use this for good and that you're not going to turn this around and uh, destroy people's lives with it. But with that, I really want to kind of dive in. Jane's really kind of go into this whole idea as far as contributing. I know that was one thing that we were talking about. What exactly does that really, really mean from your eyes?

Speaker 3:     04:00       So this was back in a chalkboard day. There wasn't whiteboards. And so, um, uh, Chad had wrote the word contribute. He said everything I'm going to now for the next hours, if you don't understand this word, you're going to screw up everything I'm going to tell you because people are going to realize at some point you're taking advantage of them. And when they realize that everything you just did is going to come crashing down on me and then the rebuild, that reputation could take you years, you know, or you may never be able to recover from that. And so, um, so he really, he sat us down and he said, I want you to think about, do you actually have the best intentions for the other person before you do anything before you contact them for you, follow any of this stuff if you don't, if your main goal is to make money, he goes, I promise you this is not gonna work.

Speaker 3:     04:52       And it may work on one person, but he goes, eventually it's gonna catch up with you. And when somebody realizes you're taking advantage of them, it's over. And so he really, Harper was work contribute. And that's where this whole system starts with what I teach our coaching students. I'm glad to share this with everyone out there that like what I'm about to share with you, if you don't have that, that, that mindset of like, I want to do this to help someone else more than helping me. Right? Like if, if I can't find that gratitude, like even in this, you know, like, like I reached out to you, um, and I'm using the same process I'm going to share, you're going to see like I'm using the same process, but in my heart I'm like, if I can't, if I don't have complete gratitude, like in me just being able to network with Dave, help his community, how, you know, like if I can't contribute into your world from a pure perspective than everything that I'm doing is going to come crashing down, you know.

Speaker 3:     05:52       And so, um, so that's really where this whole starts out is, you know, really focusing on contributing to people. Okay. So that's kind of, there's really a five step system. Um, and so I can just run through those real quick. Is that the awesome? Yeah. Okay. So number one is contributed. So you got to think about like how you come up with your dream 100 lists, all the standard stuff that Russell talks about in his book and all that stuff. Like, like come up with your dream list. Okay. Then then you think, okay, like how do I carve out a few of these people in like, like the most strategic ones, the ones that I can get the highest leverage move. And so I'm just a side note. A lot of people say, well, what is the highest leverage move means basically highest levers. Move means how do you, how do you use other people's stuff?

Speaker 3:     06:33       So I called P. A lot of people are opm, other people's money, opt other people's time. But you've got to think more but more. Okay. You can use other people's data, you can use other people's relationships, you can use other people's platforms, you can use other people's intellectual property. You like infinite, right? Um, and so, so, so you can see how like if you don't start thinking about the word contribute, but then you start thinking, how do I use other people's platform or how to use other people's money. Like the whole system becomes warped, right? It becomes about me, about, you know, um, and, and I'm not actually adding value into the community. And so, um, so like, like the, the way that I've seen people get real hockey stick growth, whether it was a company, a sells startup, whatever is they figure out how do I create the highest leverage move with my time or, or with, uh, with, with, with my investment or with whatever, with whatever the asset is.

Speaker 3:     07:36       And so I'm like, if I were to go out today, uh, like you, you and I both know, like, like, uh, me, you, Russell, Gary Vaynerchuk, Tony Robbins, we all have the same amount of time. We all have the same amount of, of like no one had 35 hours today. Everyone had the same, you know, 10, 12, 15 hours to work. Like we all had the same amount of time. The only thing is some people figured out how to create more leverage with their time. Right? And to me that is like the true essence of d, 100. It's like how do you create more leverage with your time? And so typically it's using other people's whatever, right? Other people's time, money, network, email list, facebook page, podcast, a coaching group, whatever. And uh, and then in return, like, you know, like, like you're helping them, they're helping you.

Speaker 3:     08:27       Okay. So number one contributed to the number two thing that chat started showing us and I've summarized it up into this is okay. So like if I carve out like 10 people that I want to talk to that I really need to network with. Okay. So like, let me just be totally honest here. Okay. I could say Russel, I could say, um, there's some people on Shark tank that I wanted to get ahold of. There's some people, you know, there's, there's some key individuals, right? So, okay. So the first thing I need to do is actually write out like how can I actually contribute into Russell's world? I literally did this a couple years ago. I was like, okay, like what could I do to be different? Like, how can I contribute to him versus like, you know, every time I see him, like, hey man, I got this thing, I got this idea, you know, and you know what man, like if we just partnered up, I give you 50 slash 50 men, you know, and I'm like, come on now like how many people are or be one of those people who's like, you know what, me and my product is so good.

Speaker 3:     09:22       Russell. Like if I just got sales I would be good. It's like you just like, I can't, you know what I mean? Like you can't believe it is. I literally got an email from a guy who's actually has a lot of fame, uh, people would know him and you'll be at funnel hacking live and everything else. And it was interesting because he's like, listen, before I fire up to funnel hacking, live on a fly over to meet with, with Russell and just kind of go through a couple of things with the real fast. I'm like, why? And what is the value? Russ is going to get out of this besides, you are going to come to the office. I mean, it was just interested in like, oh, you know what, it doesn't work that way. Yeah. And so, okay, so contributing number one. Number two is I need to figure out how to summarize data that my d 100 is going to, uh, it'd be impressed by.

Speaker 3:     10:13       Okay. So this, this one really shocked me because I was like, why is this so important? Okay. So like one thing that, one of the things I've learned around Internet psychology through the years is numbers tend to mean more than just words. Okay? So it's a reason why people will say like, we've reached x amount of people, right? Instead of saying, uh, you know, like even Louie's started here, it's like, hey, you can say, Hey James Smiley's a good digital marketer or a great digital marketer, but when you say numbers, he's done this amount of sales. He's done this, he's done. You know what I mean? It, it registers in people's mind fast. Okay? So if I'm going to really drive a highest leverage move d, 100 strategy, I need to think about how do I move numbers to the forefront of my marketing so that when I'm going to, she's Russell for an example, when Russell, if he eventually ever looked at my site or sees my webpage or sees my facebook page that he will see a number that means something to him or he'll go, oh, like, like chet used to say, you want them to, you want them to start saying he's one of us.

Speaker 3:     11:16       Like, so I love that analogy because I think that's really super critical. It's, I were just talking about our to calm a couple of word winters. We have 411 two Comma Club award winners right now. And so it's nice because it again, it groups you into that. Now you're there. One of us. I love that announced. That's great. Yeah. Yeah. And so, um, so like, so like I started a by the way. So Larson told me to, to talk about this more because I told him how I, how I got to know you guys. And Russell, and he was like, dude, this is one of the smartest 100 strategies ever. He's like, you gotta talk about this more. So, um, so, uh, so because I told him how is using data that I thought Russell would like. So like I'd listen to those podcasts, I'd watched all this stuff and I'm like, okay, he's saying like he wants, this is way back when he's like, I want to be the fastest growing SAS company.

Speaker 3:     12:11       So then I started using like language, like, uh, I was a part of iop on one of the fastest growing sas companies in Silicon Valley. Like specifically saying that I feel like if I knew Todd Russell, like somebody saw it, they'd be like, oh, he's one of us like in subliminally. Right? Um, and so, uh, but, uh, but for, for other people that might mean like, like, like in the btby world, like somebody may not be interested in how much revenue you make, they may be interested in how many distributors you have or, or maybe they're more interested how many customers you have or something like that. So like, I try to encourage people, like on your website, have data that summarizes something that you, that your dream client is going to go, wow, this. I'm impressed by this. So I heard Tony Rob Russell say once on his podcast, he said, Tony Robin, he has spoken to 10,000 B, two b sales reps.

Speaker 3:     13:03       okay? Somewhere. He said that on a podcast and he was impressed by it. Well, I knew because a corporate recruiter had told me this, I had spoken to 12,000 B, two b sales rep. I was like, yes, I'm going to put this on the front of my homepage if Russell ever received that. James is one of us, you know what I mean? And so, um, there was a lot of like little things like that that I started doing and um, and then so and I didn't know, like you never know, like if somebody really seeing it or not, but, but chances are if you're doing the right things, sooner or later they're going to take a peek at you. Right? And, and if these are the little things that make somebody start calling, oh, maybe, maybe he's like us, you know? Um, okay. So the third thing,

Speaker 2:     13:44       I'm going to step back on that because I think that helping people understand that they're one of us is such a huge, a huge thing in networking, um, because you'll talk to people talk about, well there's a level b level c level type of relationships. And uh, again, you were talking about Steve Larsen and his whole big thing is, you know, you can reach one level up as I've heard him referred that a million times and I think it's important that as you get to know what your, what your group or your level is, what does that one level above you, what's that one level below you? And whether it's, again, whether you mentioned as far as revenue or, or contacts or whatever the number is, but realize that everybody has some number. I guess these days, a lot of people, as far as we're dealing with a lot of influencers and their numbers are you. How many youtube followers? Yeah. How many instagram, facebook, whatever. That may be, and those numbers basically say, okay, you're one of us and I think this, oh, critical that, and I appreciate James that you mentioned. It's not just revenue, it's not just these numbers can be anything, but the key here is numbers, numbers or something. People very quickly can just, it's a scale and they say, okay, that's, I'm in that same area. I'm in that you're, you're one of us or you're better me or one lower than me,

Speaker 3:     14:52       whatever it might be. They at least know where they fit. And I think that's the big thing with a lot of marketing is people want to know where do I fit in this ecommerce or this whole cosmos here. Yeah. I recently struck a big partnership with Kevin Harrington from Shark tank and I won't talk about the whole details, but one of the things I will say is I knew the specific type of numbers he wanted to see and so I move those to the forefront of my marketing, of my, of my personal branding. And um, so I got on a call with him one day and he's never talked to me before and he goes, James, I've heard a lot about you. And he goes, ah, he goes, but I, I hate to tell you this, I got to cut this call short. He goes, I have 11 minutes, pitch me, go.

Speaker 3:     15:35       I was like 15, I have 11. Exactly. He's like, yes, you have 11. Go in. And I was like, okay. So long story short, in 11 minutes I struck a big deal with them in the other people on the phone were like, we never seen nothing like that. Even even, um, uh, Kevin's brother Brian or his son Brian was like, okay, I seen all the pits people pitching. I've never seen minutes. And um, but the reason is because I had him preframe through all this stuff. I'm telling you, like I had preframe because of the data. And he said little phrases. He's like, I've seen some of your stuff. I've seen some of your videos. And I like it. Like those little phrases tell me that my little personal branding and marketing out there, it's synergizing with him and that's how I got on the phone with them.

Speaker 3:     16:20       And so it allowed the conversation to move forward because he had, he had a little bit more trust with me because he was kept thinking. I think James is kind of like one of us, you know? Um, okay. And then. So number three is, I'm a check called this something else, can't remember, but I call it network with the network. Okay. So like when I wanted to become friends with Russell, I'm like, man, this is gonna be like, hard to get to know Russel, right? So, um, I was like, okay, like this is a total chet holmes strategy. I'm like, okay, who are all the people around Russell? And remember this is like two or three years ago, okay, who I guarantee you I could get ahold of them. And then so I was listening to the podcast and he's like, Oh yeah, I'm hiring this kid named Steve.

Speaker 3:     17:04       I'm like, I bet you I can get ahold of that kid. I'm not kidding you. That's the first thing I thought. I'm like, I guarantee you, I get a hold of that kid. Like he's a Newbie, you know what I mean? So, and then I started looking up and I'm like, this is no joke. I'm like, oh, there's, there's this dave guy. Oh, this is Dave Woodward Guy. There's this guy named todd. There's, um, then I, and then I realized there's John Parks. Um, and then like back then he was talking about certain inner circle people. So he had mentioned I'm a funnel that some guy named Henry had done for him and I had no, he didn't even mention Henry's name, so I like, googled, looked on his friend list, like figuring out who the hell is this Henry Guy because he just talked about Henry Henry must be a friend.

Speaker 3:     17:47       And so like what I did was I started figuring out how do I contribute to sincerely until all these people's lives. So, I'm not kidding you like this a little bit embarrassing, but it totally like I had you Larson had all you guys on my list and I was like, okay, how do I like sincerely, like, like add into these people's lives. Okay. And then, um, so when I first told, I told, I told this at the, uh, at a mastermind I was with Steve and I said it from stage one. I said this, Steve Goes, that happened, that really happened. Let me tell you what happened. So I told. So the whole idea here, okay, is that someday, maybe you guys will all be talking to Russell in. Somebody will be like, well we should try to get into btby and then someone will be like, why? I notice James Smiley Guy, but I don't know, like nobody really knows him. And then somebody else in the circle would be like, James James Smiley. Like the guy, you know that guy. Oh yeah, he's totally cool. And then somebody else would be like, James Smiley. And this also like the idea is that like everyone kind of knows james and Russell's like, who the heck is named Smiley God? Why do I not know James Smiley?

Speaker 2:     18:58       Seriously? Oh my gosh. I can tell you that networking with a network is probably the most understated issue. And people just don't understand how important that is. I've seen that so often in my gosh, in my own business over the years I've noticed that that has been a huge, huge opportunity for me. A kind of also goes back as far as making sure you understand who the gatekeepers are, that you network with the gatekeepers and that's your, you're nice to the gatekeepers. And it's, it's so funny because uh, I mean literally Russell's my officer like four feet apart. I mean I stepped through the glass and it's, it'll be funny where he'll get the same package I will get and I know exactly what people are like, well, if I can't get to Russ, I'll get to dave first and then I'll use dave to get to Russell. And I like, I know the game, but I think it's cool that people are playing the game because I think that's how it's so critical. More people who know you, who have a point of reference in a frame of reference for you, the easier it is to have those types of conversations when, when again, the name comes up, it's not like it's going to come up all the time, but when it does, you want there to be a positive relationship with that, with your name or whoever else that might be.

Speaker 3:     20:04       Yeah. Yeah. So, um, so I, uh, uh, I, I said that from stage one time [inaudible] Larson stopped. Everything goes to, he goes, that literally happened one time. He's like, we were talking about like a new version of the website or something like that. And he's like, that literally happened. He's like, two or three of us knew who you were. And Russell said, who's James? I don't know. Yeah. And, and, and, and so I didn't say any of this, but we all know, like people like Russell use the internet, use their phone like with somewhere within the next 24 hours, the next hour, I guarantee you, he looked up to see who the heck is James. Sure. So, so like every one of the listeners to understand like, this is why having your stuff on point in having data summary, because I mean you don't have like an hour for this guy to look at your stuff and you might have in seconds.

Speaker 3:     20:55       So you gotta be on point and so you gotta think like, okay, like what is this person? If they were to look at my stuff for 20 seconds, would they go, James is one of us, you know? And so, um, the, so the, and the whole thing around network when the network is like understanding that first word contribute. So it's like how do I actually add value to Steve? How do I add value to John? And so like, I'm like, I didn't know John at all. But um, so there's two little hacks that I've learned over the years or we're doing this over 10 years with network, with a network. One is finding somebody who is, um, I don't know if it's right to say, but finding someone who's younger is easier to network with in finding someone who's an up and comer is definitely easier like it because not only that, you can contribute into those people's world really, really fast.

Speaker 3:     21:45       Like you can tell them stuff, help them, give them encouragement. Um, you know, like, like I've sent, I won't say who, but there's multiple people on that list. I've sent them big deals, I've sent them, you know, I signed a deal and I broke or the services out to them. I like message. I'm like, Hey, um, you know, I got this deal in a, all you need is this, this and this, and I can wire you $8,000 right now. Like what? Like, who is James Smiley? Like I don't even know who this person is, right? But, but now, like I built longterm relationships with those people, um, in like, uh, in, like when you really do that, right? It's almost like this becomes flawless because you become friends with the people who your dream 100 person is friends with, you know what I mean? And um, and so, and it's a really cool thing because you don't have to push your way in, you don't have to try to, you know, insert yourself.

Speaker 3:     22:37       Like it just happens kind of organically, you know. Um, and so, so anyway, um, so yeah, so networking with the network is, is, is unbelievably huge, especially if you can figure out like, how do I honestly contribute. Okay. Um, one like 32nd story I'll tell you about something I did with John Mckay was I bought 'em fill your funnel a number of years ago. Okay. And um, you know, like I thought that was a lot until, you know, like, like it was like 30, 3,500 bucks or something like that. And it was like, it was awesome. Right. And so, like here I am in this group and I wasn't going to be totally honest. Okay. I wasn't 100 percent sure how I was going to use that content. But one, okay, there's a couple of things I realized. Number one, John was in there, it was messaging in the group a lot.

Speaker 3:     23:25       And so like every time John would say something, I would back them up, you know what I mean? Like, like, uh, and so I was, I kind of became friends with them in there, you know, and then I would post like a testimonial or two of like something cool that I did based on something he said. And so I think just over time, like I don't, I don't, I don't think like me and John are like, know we don't really talk a lot, but I will tell you like the few times we do talk it's like he, I think he's like, he's Kinda cool. Like James is like one of us, you know. And um, and so, but I first met him in this group. So I want to say something like, I bought my way in to a relationship with somebody like that because I figured if I bought my way into this, the people that are in there managing this are probably going to be people who Russell knows.

Speaker 3:     24:12       You see what I'm saying? Oh, I totally agree. Like whereas some people they just go into it with the, you know, they don't think about those kinds of. Yeah, you know what I mean? They don't think like, not only that, like you're in a group of couple of hundred people who are, you just spent like $3,000 on something. Like you're in a group of cash buyers. Like why would you complain of 80? Like there's, you can build friendships, relationships, all those kind of things. But um, but anyway, but that's, that's like my, the first time I really interacted with John, I just saw, I was like, how do I contribute? How do I contribute? How do I make this fun? How to make this engaging for him. Okay. And then the fourth one is, this was a little bit psychological, but it's like the most ideal thing is if you can understand how the person thinks, because one thing I did not know is I did not know or even think Russell was an introvert.

Speaker 3:     25:05       Never thought that. And um, and so I'm glad. Like I would listen to him and go, man, like this dude's an introvert. Okay. So like if I ever meet him, the last thing I want to do is come up to him like, oh my God. You know what I mean? Like in, in the few times I've seen I'd been around him and seeing people approach him. I'm just sitting there laughing, going, I have no idea. Like they're well meaning good people, but they have no idea. Like, you know, I was at the Mellon texts event, I think, and Russell's crushed it there. And uh, and then he was out in the hallway I think, and there was like 20 people around him in a circle. And so I walked by that day I walked by, um, and uh, and so I'll just Kinda, just for time I'll, I'll put four and five are kind of similar.

Speaker 3:     26:00       So a four is like, you want to start mirroring the person. This is a lot of Tony Robbins stuff like marrying the person. So like, um, so one of the things that I did at that event was a, I noticed that you guys would always have a camera person and a lot of times it's you or somebody like holding the b roll camera, right? The vlogging camera will like, I'm message John Before that event. And I said, hey dude, I'm, what camera are you guys using? And he said, I don't know man, let me check it out. Because we were friends. He was like, dude, let me check it out. So he came back and told me the camera you're using so that I told my camera girl, I'm like, hey, they're using this camera, go buy it. And then she was like, Hey, I can get one that's just slightly better.

Speaker 3:     26:43       I'm like, that'll be even better. Like the upgraded version that will be better. And then, uh, so we bought the same tripod. It's the same camera. And guess who, the only two people at this event were who had camera people, you and me. And so I did that. So because I knew that I would be in the vicinity of Russell and I wanted to try to get his attention in a non, like, you know what I mean? I wanted to try to get an intention and so I was like talking to Caleb and people like that. And I remember seeing Russell in the corner of his eye look over at us and he's like, I guarantee you he's probably going, who's the other dude with the camera? With a camera person following them around. Like, who the hell does this guy like, I don't know, maybe he knew, maybe he didn't.

Speaker 3:     27:29       But um, uh, but I distinctly remember him, like continuing to look over and we would connect a little bit. And then, um, uh, so when he was out in the hallway, uh, I, I saw him and I told him, I camera goes, I was a communications committee. And I was like, Hey, so, so we walked out and uh, and so I'm walking out, my camera person is following me and there's literally 20 people around, Russell and I can just tell he's like, I mean everybody, I'm sure it was like super nice and cool, but he was just drained. He was just like, dude, get me out of here somebody. And so I walked by him and he kind of looks at me out of the corner of his eye and uh, and he just kinda like opened his shoulder just I think he just wanted to see, like if I was going to say it, say what's up or whatever.

Speaker 3:     28:14       And uh, and of course, like I'm looking at him, so I reach over and lean in really, really softly. We shake hands in, right when we shake hands, that whole group went dead silent. Oh sure. Everybody was like, what the heck is this guy? Right? Like, Russell just stopped the conversation to have shake somebody's hand. And uh, and I remember shaking his hand in and I said, hey man, I said very soft and comp because I understand his personality. And I'm trying to like mayor his personality or how he thinks and so I was like, hey man, I appreciate you letting Steve Come to my event. He crushed it on stage. Thank you so much for, for letting him do that and I just appreciate you. Basically I just told the guy, thank you, that's all I did, you know, and I just remember him looking at me and he was just like, he just said thank you James.

Speaker 3:     29:06       And he's like, thank you for doing that. And it was just like really cool like bonding moment and um, and so, so it was just, it was, it was the coolest thing because like all that work had built up to a, to a handshake, you know what I mean? There's so much value in that and I think so often people are in this game for the short term and it's like, what can you do for me? What can you do for me? What can you, for me? And like that's not how this game works. This is a long longterm play. Yeah. Yeah. I appreciate that a ton. Jane's. Yeah. And so I guess I'll, I'll kinda wrap it in this way and saying that, um, you know, you guys featured how you, how we were using click funnels and be to be on the home page for a while.

Speaker 3:     29:50       I will tell you of 103 students, we had a majority of them, the original, because we survey, a majority of them had said, well, we saw you on the clickfunnels site. We looked you up. So I just want this whole conversation and coming full circle if you contribute to people in the right way, like the relationships and all the things that happen, like you can win over your dream 100 in a way that you never thought possible just by contributing into their world it just by adding value into the world. And so anyway, um, so yeah man, I'm super grateful and thankful for you guys. I mean just to, uh, to share a number like our practice, that coaching practice that's $766,000 and, and, and, and I'll say like all that happened because we, we, we focus on contributing. I love that, you know, so I appreciate you guys man so much.

Speaker 3:     30:48       Well James, thank you. And I appreciate you being so kind to contribute to our audience and our community as well. So any other parting words? Um, appreciate you guys, man. Appreciate your audience and everything. I'm a Jane Smiley Dot Tom is the homepage and all that stuff. If you guys want to check out anything but uh, whoever, whoever it is that you, uh, your dream client is, you know, if you got that person, I would just say this to any of your followers. If you have that person or those people at that company and it like it, it's like it doesn't leave you, it doesn't leave your mind. You're like, I got to meet that person. I got to. If I could just get that relationship. To me that's, that's like the confirmation in your heart that you're supposed to build that relationship, right? Like the fact that like, I'm not thinking about that person. I guarantee you no one else is like you. You are the person who was supposed to build that relationship. The fact that it doesn't leave the fact that you wake up, you go to bed, you in meetings, you're daydreaming about that person or that relationship like that is the person that you're supposed to meet and work with and if you focus on contributing, you can get there. Oh, I love it. Well James, thanks again, James Check them out. Thanks James. We'll talk soon. Appreciate it.

Speaker 4:     32:03       Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if people would like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Dec 6, 2018

Why Dave Decided to talk about Events:

Dave goes to a lot of events. Learn what value events can have for you and your business

Tips and Tricks for You and Your Business:

(2:10) When you go to events, go ALL IN

(4:48) Jump at the opportunities for learning

(6:48) The contacts you can make at events are “off the charts wild”

(9:00) Give effort and value when you’re at an event

(11:00) There’s an essential component to pushing yourself out of your original comfort zone when you go to events

(13:10) Getting to events any way you can

(15:28) There is nothing that has changed Dave’s life than events, so what are you waiting for? Get to one and let it change you

Quotable Moments:

(1:40) “What I want to talk to you about is the importance of getting out to events even when you think you can’t afford it. This is one of the things that changed my entire business, it changed my entire life

(4:24) “I remember I walked into that room and I literally felt different. All of a sudden I got filled with hope, I was like “You know what? If these guys could do it, maybe I could to”

(6:30) “If you do it right and you’re providing value to these people, my gosh they’re more than willing to help. It is the craziest thing I’ve ever seen.”

(10:10) “You’ve gotta make sure that when you’re actually at these events that you literally get so far out of your comfort zone. Not by being obnoxious, but by giving value to as many people as you possibly can.”

(15:40) I understand, I know what it’s like when your entire world is falling apart and you’re like, ‘I’m so excited at this event but I’ve got to call home and deal with the stuff that’s there.’ I know. I’ve been there and I know what it’s like”

Other Tidbits:

When Dave was starting out, he would volunteer at events simply to just be in the same room as some of people who were far more successful in his field.

Dave unknowingly met Russell for the first time at Dave’s first Affiliate Marketing event he went to.

How did you first meet Russell Brunson? Dave pushed people out of his way just so he could pick his brain at a lunch

DO NOT do business cards at events

Going to events can honestly make you become a better person, as much as David hates saying corny lines he is still a firm believer in it

Dave understands being broke and scraping pennies to get to an event

Important Links:


Speaker 1:     00:00       Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward.

Speaker 2:     00:17       Wow. There's so much craziness going on right now. I don't even know where to start. So first of all, welcome back to funnel hacker radio. I'm super, super excited to talk about this topic. It's one of the things I'm I'm extremely passionate about only because literally has changed my life. So I want to dive right into this. Kind of tell you if you first, if you haven't seen episode 100, three of funnel hacker TV, you've got to go to youtube. You got checked that one out because that's all about dreamforce at our event there and Russell has some amazing takeaways. I want to talk to you guys right now about this crazy, crazy concept of events and what works, what doesn't work, why they are so successful and the importance of you getting out to them on a regular basis. So I'll just. I'm looking at my calendar last week.

Speaker 2:     00:58       Basically, I used two weeks ago, we're in dream force and was most mind blowing thing. I'll talk about that in just a second. Uh, this weekend I'm actually here, but miles and the team just flew down to be with Russell at, uh, uh, as Russell's got a brand new presentation he's presenting at that flip, hacking live, following that done next weekend, 20, 26. We actually do have traffic secrets. Uh, again, I'll talk about this whole content thing just a second. After that. The following weekend is genius network all by launch con followed by a, a event as far as the national entrepreneur of the year event. So what I want to talk to you guys about is the importance of getting out to events even when you feel like you can't afford it. This is by far one of the things that literally changed my entire business, changed my entire life.

Speaker 2:     01:48       And so first of all, for those people say you can't afford to go. One of the things I've been there, I know exactly what that's like. And so I actually volunteered at a couple of events to do nothing else. I just wanted to be in the room, I just wanted to be there to hear, to feel the energy of the event. Now, if you guys haven't already signed up and bought a ticket for a funnel hacking live, you got to go there first, so called funnel hacking and now I want to talk to you guys about events and why life changes at events. There's a ton of different reasons. Some of the main ones I've seen for myself is as an entrepreneur, it's extremely lonely. It's you miss out on the comradery that you get in an office environment or just by being around people and whether you're introvert or extrovert doesn't matter.

Speaker 2:     02:36       You still need to have people in your life and the crazy thing for me is adding an event. The energy there, no matter what, whether you find yourself shy entrepreneur or extrovert, introvert doesn't matter. You will. It is contagious. When you're at an event, you literally feel the energy there and because of that you have to get out two beds on a regular basis. Now regular for you maybe once a year, maybe once a quarter, don't care what it is, but it's got to be at least annually and the whole thing for me as far as when you go to an event is to suck it all in. Literally immerse yourself, try to be in the front, try to feel the energy, try to literally get it lilly in into you. I'm a huge believer in going all out whenever you go to something like that. I see so many people who are really, really timid, realized at events.

Speaker 2:     03:26       I remember my very, very first event. I'm very fractious. Kind of a weird story. I actually met Russell and my very, very first event I ever went to. My first event I ever went to was one that Russell put on a and I was just trying to figure out the whole affiliate marketing thing and I was kinda confused, kind of lost as far as could this really work. I don't know if it'd be worth it and I couldn't afford to travel and 14 there was an event I didn't even know it was Russell's event. There was an event that was coming to southern California and in fact, you know what I'm going to go and literally script my script together, pennies, whatever it took to afford the ticket just to get in. And I remember thinking, Gosh, I would love to have been able to stay there at the hotel with everybody.

Speaker 2:     04:13       I couldn't afford that. So I drove back and forth every night. Um, but I remember I got to that event and it was a small event. There's probably a hundred hundred 50 people there. And I remember the very first thing that happened was I walked in that room and I literally felt different. All of a sudden I got filled with hope. I got filled with this idea that, you know, what, if these guys could do it, maybe I could too. And at the time life wasn't going and exactly where I wanted to. And I thought, man, I don't know how I'm going to pull this off. So I sat in there and very, within the first, I don't know, 15, 20 minutes, uh, is actually. And Stu mcclaren got up and Russell said, you know what, if any of you guys want to take any of us out to dinner or lunch, you can go and just kind of pick our brand.

Speaker 2:     05:00       You can just go to the bathroom and sign up. I jumped out of my seat. I could not. I think I either flu or I knocked everybody else out on the way to there. But I literally signed up for every single lunch and dinner that Russell had. I thought I've got to get to know this guy. I've got this guy, the guy, the guru, the guy who's up there on stage figuring this out. I want to know. And I literally signed up for every lunch and dinner he had. And I think, Gosh sees this is probably 12 years ago. It might've been 26, 27 at the time. And I thought, I don't care. I don't care what this guy has got, something that I don't have and I want it. And I signed up for every single lunch and dinner he had. And at that point is really well how it started for, from my relationship with Russell and since then we became lifelong friends.

Speaker 2:     05:45       He's like a brother to me and it's just been an amazing, amazing, passionate, exciting relationship. But it all started at an event and it started by my literally getting outside of my comfort zone. I didn't have any of them. Might even afford to pay for his lunch. I was like, I don't care. I don't care what it's gonna take. I'm gonna do it anyways. And I remember just the opportunity of being there and feeling that energy and getting to know people, uh, you will find out an event. People open up and are so much more willing to talk gurus and everyone else then you would ever normally be because they're there, they're captive, they are not going anywhere. And again, if you do it right and you're not, if you do it, we'll talk later about how to do it right. But if, just realize if you do it right and you're providing value to these people, my gosh, they're more than willing to help.

Speaker 2:     06:40       It's the craziest thing I've ever seen, so you got to get to an event for the energy. Second thing you've got to get to an event for is the contacts. The contacts at events are off the charts wild and it's where it. This isn't one of those things where it becomes a business card exchange. I'm a huge believer that you will never see me hand out a business card. I don't have business cards. I've always personally believe that if a person wants my contact information and I'm in providing a value to them that they're going to want it. We're going to exchange phone numbers and or emails or something and it's actually going to go into their phone and into my phone. I'm also a huge. That's why so many people take pictures and stuff of other people that they're with is to get that, get that information there.

Speaker 2:     07:22       One tip, when you're ever had an event and you're gonna, meet a ton of people. If you want to remember that person, have them actually take a take a picture of that person. Having them hold up their name badge so you don't forget their name. Um, it's one of the tips I learned and when we're doing a ton of real estate events and it worked extremely well. The other thing though about events that I, I just love is the hope and what I mean by that is you look, you will leave. If you go all in at any event and you give your all, you literally, it's becomes this hope muscle that gets refueled and you start to think and believe and act as if you were already doing it because you've been there and you're experiencing it. It's a totally different experience than if you were actually to watch it live stream or anything like that.

Speaker 2:     08:11       Physical events are off the charts, the number one best place to network. They're the best place to get into. Neat to absorb content. Turn your phones off, turn, turn off. Literally shut your life down and go all in when you're at the event. Last year, Ryan, when Montgomery and I were actually at dreamforce and we came back, we were all excited telling our other businesses. The other part is good for us all about it and I'm like, that's really cool. I can't believe hundred 70. And then we said, listen, okay, don't take our word for it right now. Let's sign up and get you guys there next year. And so, uh, todd and Russell came out with this, this, this last year, just let a couple of weeks ago totally, totally changed their opinion of where we're going as far as click funnels and how big the events can get and how you can connect with people.

Speaker 2:     08:58       Um, realize that the whole idea about events is getting involved, getting, becoming a piece of that event, uh, helping other people out, literally given, given, given, given, given, give, don't. The more you will give out an event, you will just, you will see the reciprocity. It just stacks up and it comes. It doesn't come actually at the event. You'll find it comes much later, but it will come. Oh my gosh, I wish I could go on for hours about this. Uh, there's so many crazy events. I can tell you. I literally, one of the things I remember at dreamforce dreamforce is off the charts. One of the craziest events I've been to only because it's 172,000 people, they literally shut the entire city of San Francisco down. I mean restaurants were open for free food if you had a vip pass, and I mean it was just the craziest thing.

Speaker 2:     09:45       I mean literally billboards, cabs, buildings, everything had dreamforest everywhere, all around it. The cool thing was the actual Armenians had changed and what I mean by that is they literally, when you walked into an event, the event room, it was like you were walking into Cabela's in one area where it was all about the trail head and the trailblazers in and it literally looked like a forest and I expected to see a whole bunch of trophies on the wall, but it was fascinating. The crazy thing is they had music playing and the lights and the setting and everything else literally made you feel as if you were out in the woods where the keynote was. Every one of the columns in this convention center had lights shining on it as if they were trees and you could see the branches and the bark and I mean it was just the walls.

Speaker 2:     10:34       All we're all draped and lights were on. You literally felt like you were a forest and I'm obviously they've got a billion dollar company to put it on a huge event for 170,000 people. They went all out, but the amazing thing for me was to see how how involved people got while they were at that event because they were connected to it. They, they. They became a part of it and all about community. Everybody was a trailblazer. Everyone of the sponsors were. There were signs in and the artwork was all aligned with trail based, their artwork. It was just fascinating to see how they've pulled all this together. The other thing I can tell you is you've got to make sure that when you're out at the events that you literally get so far out of your comfort zone and not by being obnoxious, the but given value to as many people as you possibly can.

Speaker 2:     11:24       You'll find that as you get out to these events and did you spend time at these events, you will become a better person. I know that sounds weird. I know it sounds crazy, but you do because you're helping other people and you'll find that you're at a different level in there and there's people who are above you and people who are below you in experience and and yet as you're asking for others and they're providing value bombs to you, you're doing the same thing to the other people. I can tell you that I am such a huge believer in attending events because of the networking that takes place, the content that you get, the emotional connection that you have to your dreams where you now are able to see it and experience your future. It might only be weakened, but you literally can experience your future and it's kind of like future cast and we talked a lot about that from marketing standpoint.

Speaker 2:     12:11       When you're talking with anybody of your that you're selling to is helping them future cast what buying your products are going to do for them. When you're at an event, your future casting your life, we're all of a sudden you're like, I'm going to be on that stage one day. I'm actually gonna be on that stage. I can tell you we had. I'm knocking live last year, a couple of the people who literally sit in the audience with the very first time, that amazing years and because of what they did during that year, they actually wore on stage that next year. I think Rachel Peterson was one of them and it was just so cool to see Alison Prince. I think she was in the same situation. Just realize that you go to an event and your life will change. It will completely completely change, so whatever you've got to do to get to an event, you got to do it.

Speaker 2:     12:55       So if it's saving money right now, you start setting aside money right now to start saving. If it's going on a partnerings shared a room and whatever, it's, I don't care what it takes. A Steven Larsen of a dear friend of mine, I love his funnel hacking live story. I'm hopefully going to get it to sell it on a video we're going to share later. But uh, where he literally couldn't afford it to get to funnel hacking live. And the only way he was able to get there was by building funnels for other people. So he literally built funnels in exchange for money or for a ticket to get to funnel hacking live. He got his actual ticket from funnel hacking live for, I think it was two years ago, two or two or three years ago, maybe three for three years ago this year, three years ago.

Speaker 2:     13:40       He literally built funnels to buy his ticket. He built funnels for someone else to actually get money for his airline. He built funnels for someone to actually get money for hotel. And the crazy thing is, as you hear his story and he can tell it only knew how steven can and I was just so I remember when we were out there this last year back in San in San Diego and how surreal it was for him because now he's one of our two comma club x coaches and at the time he literally couldn't afford a cab. And so what he was doing it, you've seen it in San Diego, was a little bikes that you can rent a. they're basically all over the place with the scooters. But literally we would rent the bike and pedal from a cheaper hotel to the event hotel. And then he didn't have enough money for the last night.

Speaker 2:     14:27       And so he literally just stayed up all night long in the hotel lobby of the event hotel building funnels and doing it. So real is I don't care what it takes. And I, I can tell you story after story after story. Every one of us has a story like that where we really didn't know how we're gonna make it and how we were going to get there. But where there's a will, there's a way, and you gotta find a way and you've got to get to funnel hacking live. It's man, it's gonna. Be Nashville this year. It's by far one of my. It is my favorite event in the entire year. I'm not only because it's our event because of the lives that get changed at funnel hacking live. So go to [inaudible] dot com. Get your tickets. Most importantly, make sure that you've, you're starting to schedule right now.

Speaker 2:     15:08       What events are you going to be at next year? What events are going to be October? Is there anything you can get to between now and the end of the year? A funnel hacking live is the 20th to 23rd of February in Nashville. You want to make sure you're there and when you're there, give you go all in, man. Just being, they're absorbing. Get excited about it. Uh, get involved in the community. Realize that there's nothing that has changed my life more than events. And I would encourage you guys, do whatever it takes to get to events. And when you're there, shut the rest of the world down. I, I understand, I know what it's like when your home life is falling apart and you're like, I got to. I don't know, I'm so excited this event, but I got to call home and I got to deal with the staff that's there.

Speaker 2:     15:52       I get that had been there. I know what. That's like the same time. I know what it's like when you're there and you absorb and you take a piece of it and you take that piece and that piece changes your life and it changed your family's life and changed your family's family's lives and change your friends' lives and all of a sudden you make new friends. Whatever it takes, you've got to find a way and I just encourage you, get to an event it dreamforce. As exciting as it was for me, it was even more exciting for me to see what it was like for Russell and todd to experience it. This is my second year there and again it's. I cannot even begin to explain what dreamforce is like. It's one of those events you literally have to experience where there's 170,000 people in a city, I mean shuts down the entire city.

Speaker 2:     16:33       Um, but at the same time, I look at seeing where we can go from here as far as, as funnel hacking live. I don't know who'd be a hundred 70,000, but all of a sudden what matters most to me is that we're providing massive value to you. That is my commitment to you. If you're funnel hacking live, I promise you, you will leave changed for the better and you will. You literally are just one funnel away. So do whatever it takes. Get to funnel hacking live. Can't wait to see you. Um, I'm always excited and appreciate. If, if I'm providing value to you on this podcast, let me know. Hit me up on Instagram, hit me up on facebook, send me an email, a rate review like this, these podcasts. Most importantly, this is about you and I want to make sure that I'm providing value to you guys. And more importantly, I want to make sure that you're implementing, taking action on what we're talking about. So have an amazing day. We'll talk to you soon.

Speaker 3:     17:23       Hi everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get that next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if the people you'd like me to interview more than happy to to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Dec 4, 2018

Why Dave Decided to talk about “Real Life Funnels”:

Over the weekend Dave did something he normally doesn’t enjoy: shopping. He saw many things regarding customer servicing and marketing, as well as customer retention. He wants to share his thoughts on the aspect of using your funnels on your sites and in real life the way you should be this holiday season.

Tips and Tricks for You and Your Business:

(1:06) Making Christmas shopping interesting for the “Grinch of Shopping”

(4:40) Remember that your Retail Funnels work the same online as they do offline

(6:20) There is an importance to the service you give for your customers

(8:39) The value you give to your customer correlates to the value added to your business

Quotable Moments:

(0:48) “There’s nothing wrong with polarizing people and realizing “I only serve X and that this product is only good for X group”

(2:12) “I was so glad to get out of there, I was just so lost and didn’t know who they were trying to talk to. Are you trying to talk to my sons, are you talking to my wife, are you talking to me. It was just the most bizarre experience I’d had in a clothing store.”

(4:20) “Too often in business we try to appeal to everybody and it just ends up confusing everybody. And we all know that a confused buyer just says ‘no’.”

(8:16) “You have to apply amazing customer service at all times. And, if you run out of product, you say ‘WE’RE OUT’ and that creates more urgency. It creates more scarcity and make me want to come back to you.”

Other Tidbits:

Dave regrets never buying stock in LuLu Lemon after all the money and time he’s helped contribute to them, don’t worry it’s for his wife.

Don’t you dare short Dave on his beans and lettuce at Chipotle

Your customers will appreciate that you know who you’re talking to and selling to

Dave’s kids have developed a marketer mindset

Important Links:


Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward. Welcome back everybody. I want to kind of share.

I had recently, rarely do I actually spend a whole bunch of time shopping. It's not one of the things I enjoy going into stores. I do a lot of shopping online, but I had these really cool experiences while I was shopping and retail shops over the weekend. And I just want to share them with you. So one of the things I always talk to people a lot whenever we're, we're looking at funnels is the importance of making sure that you know who your customer is and realizing you cannot be everything to everybody. And there's nothing wrong with polarizing people and realizing I only serve x and this product is only fit for this, this group. Uh, so Saturday I spent in my, uh, my database with my wife going around and trying to get some Christmas shopping done early. Uh, something I've never done in my life, but uh, let's try to spend some time with ours and we decided to do that.

So even before Thanksgiving, I'm so proud of myself, but we went into this one store and so she's asked me not to name the store just in case I offend anybody but for. So for her credit, I will not name the actual store, but we went into the store and it was a clothing store and we walked into the store and it was crazy because the pictures of people on the wall, we're literally anybody and everybody and the staff was dressed totally different. It wasn't like they were wearing their brands clothes. It was, it was just, I was sitting there going, I'm totally confused. Who is this store for it? It can't be for everybody. Is it for men, for women? Is it for certain? It was just, it was crazy. I literally just, I got in there and I just felt like, oh my gosh, I feel weird.

I feel dirty, I feel wrong. I feel like I don't know where I'm at. I feel lost. And so we were shopping for something for one of her friends and we caught it and I was so glad to get out of there. It was just like, ugh. I just feel lost. I don't know who you're talking to. Are you talking to my sons? Are you talking to my wife or are you talking to me? Or are you talking to. It was just the most bizarre experience I've ever had in a clothing store. And literally within minutes we walked into Lulu lemon where I know exactly who that audience is. That's my wife and I mean it was like that. I walk in and it was totally for her and it was one of those things I have, I've joked around about. I have been donating to the Lulu lemon cause for so many years now.

I should've actually owned stock in the company I should have, but I never bought stock in there. Anyway. The crazy thing is when you go into a little lemon, you know exactly who the stores for now. They started doing some things on a men's line. It's not that large, but Eric, the guy had been working out with, he was giving me, I've noticed these joggers and and patsy out on it. I said, so tell me what do you, what brand you recommend? What do you use it? And he just started laughing. I'm like, what's wrong? He goes, you're going to be so embarrassed when I tell you. I'm like, just tell me they're not Lulu Lemon. And he just started laughing. He's, Yep. They are like, why? He goes, because he goes, I know it's primarily a female store, but until you feel the fabric Dave and until you actually try them on and until you actually experience it, you can't, you can't give me any crap about it.

And he goes, listen, I've got super thick thighs and I always rub out the crotch and these ones have. And so he starts selling me on Lulu Lemon as far as there was a larger panel through the Crotch area and they're guaranteed if they, if they fray or anything else. He goes, I've actually taken a back. I got a brand new pair, goes to have the best customer service in the world and so I was in there and my wife was like, so are you finding and try some on. So I tried some on and I, I, I just couldn't do it. But again, I, I've always associated Lula limit with my wife. That is her brand. It is. I mean she's got an outlet. She's got a whole bunch of other different brands, but when it comes to Lulu Lemon, I know when I walk in that store, I know exactly who it is.

It is totally polarizing. It's exactly for female women, certain body shapes, everything else and that's just, it's so clear and I thought, you know what? Too often in business we try to, we try to appeal to everybody and all you do is you confuse the buyer. And a confused buyer always says no. So I would highly recommend as you take a look at retail funnels, they work the same online as they do offline and that is you've got to make sure that you are polarizing, that you said this is who it's for and this is who it's not for. So that was the first lesson I had in my retail funnel. The next thing was. So we went to go grab a bite to eat for lunch and I've always loved to pull it. I don't know why it's just, it's it, it just tastes good.

I always get a bowl, it's white black steak. I know exactly what to order. And so we go in there and my wife got her salad and stuff and I started looking and I'm like, what do you guys do? Eat? I mean usually they're large portions, everything else. And I feel like we were on rations. I'm like, what is going on? And they're like, well we're, we're kind of running low on, on beans and on lettuce. I'm like, how can you be running low on beans and lettuce? That is your primary. You can tell you guys do beans. Let us rice steak and meet. I mean, that's it. How could you be running low on it? Well, I don't know. We just, I don't know if someone didn't order it right. And so they literally were rationing off beans and lettuce and rice and I'm like, this is ridiculous.

And so I. my whole experience there was just fraught with frustration and anger. I'm like, are you really? And my wife and I sit sat there as we're eating our small little bowls because they didn't have enough. I'm like, why didn't you close the store and say we're out of lettuce. Come back another time instead of giving us this terrible experience where. I mean, we literally joked, I think she had five corn kernels. I mean it was just. I'm like, what are you guys doing? You, you will be so much better as far as providing your normal product and insane we're out than to go ahead and try to ration it out through. I was just, ugh. I was so frustrated. I'm like, you guys, you can't do this in business. You have a product that you deliver and you've got to make sure it's the same quality product and when you run out of product, you stop, you don't ration your product.

Oh, it was just the most bizarre experience I've ever seen. And then we went to the apple store to get my son will watch. So if my sons are listening to this podcast, hopefully it doesn't ruin their Christmas. Um, anyway, so we go into an apple store to get a watch and in buying this it was so funny because I love the apple experience. It's just they totally know their customers and everything else. Again, they, they know who their customers are, they cater to their customers, they provide great service when you walk in. But this time was a little different and it was kind of interesting to me. So there was a certain watch we wanted with a certain band and the guy, a guy who was helping us said, oh, I'm so sorry we're out of that. And I said, well, can you order?

He goes, yeah, you can order it online. I'm like, he says, but we can't do that here. I'm like, what do you mean you can't do that here? He goes, well, we, we just, we don't do that. You just have to go. You just have, you can order on your phone, you can go home and you can order it there. And one of the other guys who was in the, their turns to him and says, no, we can take care of that right now. And so he takes me over to a MAC computer, which they will have tons of them already online already connected goes, I am so sorry. I really, really apologize. That is not how we take care of our customers. He goes, let me walk you through this. And he literally went through the entire order form with me and he filled everything out for me and then I gave my car.

I literally, he took everything off my hands to make sure I had a great, great experience. And so again, I will go back to apple because of it. So realize that in real life there are retail funnels and they work the same way online. Is it work offline? It's the same thing. You have to understand, you have to be willing to be polarizing. You have got to know who your customer is and who your customer is not. You also have to provide amazing customer service at all times and if you run out of a product, then you say, we're out and that creates more urgency. It creates more scarcity. It makes me want to come back to you because I realized that you have a high quality product and sometimes you're out and the other thing as far as customer service is you always have to provide the greatest customer service possible because you have no idea who they're going to talk to.

You have no idea what podcasts they're going to publish it so realize in in our world, especially with all the social media out there, you've got to be totally congruent, totally true to who you are as a business, as a person, utmost integrity and the type of customer service that you want your customers to know your brand by. So again, that was my most recent real life retail funnel, and again, I just highly recommend just pay it. Pay attention as you're out shopping, pay attention as you're, as you're going through buying experiences, whether online or offline. See what you can learn from it. It's always fun for me, but my kids, I've totally ruined them. They're like, Dad, we've become these. We pay attention to marketing all the time in every buying experience. And I think that's important. I think you have to realize every time you're buying something, there is an experience and people love experiences.

So give them an amazing experience and the greater that experience, the more willing they are to share it. Like I just did add again, apple, I will be back at shortly because of there's other products I will continue to buy from them. Have an amazing day. Happy thanksgiving, happy holidays, wherever you are. If you like these types of podcasts as far as my kind of going on rants on occasion or telling you the my experience and things, by all means, please let me know. Uh, leave me a comment rate and review this on itunes. Send me a facebook message or an email, whatever it might be. I really want to find out if, if you like this type of a format, if you prefer my interview in other people instead, uh, let me know what you like. And again, most importantly and during this Thanksgiving period of time, I want you to know how thankful I am for you. I know you have the option and the opportunity to listen to a ton of other people and the fact that you've taken time out to listen to me. I really, really greatly appreciate it. Have an amazing day. We'll talk soon.

Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few $100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if people would like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Nov 29, 2018

Sometimes we all have lessons that we have forgotten.  Recently, Dave had to relearn some lessons from Russell on product value.

Tips and Tricks for You and Your Business:

  • DON’T devalue your product or service! (3:00)
  • Becoming resourceful (7:00)
  • Difference between price and value (9:30)

Quotable Moments:

"By adding greater value, the value will overcompensate for any price reduction"

"There is a huge difference between resources, and being resourceful"

Important Links:


Speaker 1:   00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Hey everybody. Welcome back to

Speaker 2:   00:18         radio. This has been a crazy, crazy time. I'm actually recording this in my master bedroom of kind of snuck away here during Thanksgiving holiday. The families over there on the other rooms. I went over here to hide to record this, but I didn't want to. I want to make sure you guys got this. Uh, so I just did a facebook live about it and wanting to make sure that I didn't forget the emotion that I was having right now. So I, I've had the opportunity of knowing Russell now going on I think 11, 11 years, 12 years, something like that. Some crazy amount of time and it's been fun for me to see, uh, our friendship grow and change and develop over the years, being a part in click funnels, all that kind of stuff. But the thing I'm always amazed by as I continue to learn from him and there's nothing more frustrating to meet and having to relearn a lesson, it just pays me wanting to kind of capture this.

Speaker 2:   01:06         And so honestly I thought about just calling this the confessions confessions, but I relearned about black Friday from Russell, but I think we changed it so it'll be something more along the lines of, of market less black Friday mark lesson, something like that. Anyways, backstory here. So Russell was heading out of town on Tuesday, spend the holidays with his family down in Utah. I was here in the office and, and uh, uh, Tuesday and Wednesday and our offices were closed Thursday, Friday. So I knew we were kind of coming down to the end. We've never done a black Friday sale before. And I thought, you know what, I'm going to try to provide extra value here to Russell. And uh, she even get a black Friday sale into for funnel hacking live tickets, a Julie's story. And was out. She had some family thing she was out with.

Speaker 2:   01:48         And so I was kinda running the show. They're on a couple of marketing meetings and all that and so I literally, as I was driving into the office thought, okay, what if we end up doing a cyber black Friday cyber Monday sale? So I'm trying to think of what different things we could do and I thought, you know what, why don't we ended up having a to a basically two payment plan option. We've never done it to payment plan option for funnel hacking live tickets. I thought, you know what, that'd be an awesome idea. What a great idea. How to two payment plan for funnel hacking live tickets. It's only good for cyber for black Friday and cyber Monday for those four days. And I know what I should probably just run this by Russell first. So I said on vox a, but I'm sorry. You know what?

Speaker 2:   02:29         I know your family. Everything else. Just while it's. No, I was thinking about doing this and usually Russell's real good at getting back to me on stuff and I realized that this family stuff that, you know, I'll let this slide for a bit and after a few hours and I didn't hear back and I thought, oh, maybe that's not the best idea. And because one of things I'm known for wrestling live have known each other a long time. We know how each other work real well. And so one of the things I know with Russell is he hates to say no, he hates to be the guy to disappoint and hate. No. And so I've learned that for me. Then the best thing to find out is typically way he'll say no, he just won't respond to something. So I'm sitting there thinking, you know what, I'm going to, I'll post this to him one more time and if I don't hear back then that's a no.

Speaker 2:   03:14         So I posted it one more time. Say, Hey, I know you're with family, I just want to kind of run this by before we do this. And uh, we have an inside joke about a guy who's been lily badgering Russell to do consult and this is a guy gets paid millions of dollars for consulting that Russell just doesn't have the time and the bandwidth to work with, but continues just to say, would you please, please? So he's just begging him in and it got to the point where it's like, listen, I don't respond. That's just my way of saying no. So I just kind of put the guy's initials there, said it might be in like this. And he kind of joked about it and vox dyson, all right dave, so this deal, why not, instead of lowering the price, even though it's the same price, instead of doing a payment plan, if you want to do a black Friday sale, isn't there something we can provide a value instead?

Speaker 2:   04:04         And I'm like, oh, of course price is the worst thing to compete on, especially during black Friday and cyber Monday. Because everybody else is doing that. And anytime you're competing on price, it is a race to the bottom. And everybody knows that there's no competitive advantage of being the second lowest price leader. It just isn't. So why in the world be racing to the bottom? And I'm like, oh, I know that lesson and I've said that lesson, I've taught that lesson a million times and yet I'm falling prey to it again. And so I was just kicking myself and go, oh, you got to be kidding me. So we came up with this other amazing thing where it was funnel emerged in which the product that we were sold in the past only in one time offers and fit and it has a $3,000 value, which they huge, huge bonus, which is a much better opportunity for anybody who is wanting to go to funnel hacking live.

Speaker 2:   04:52         But the other lesson about anytime you find yourself in a situation where you're lowering price, even on black Friday and cyber Monday, what happens here is now you are rewarding people for postponing purchases, which is a terrible thing as a business to do. In fact, the last thing you want to do is to encourage people to wait. That's why we use urgency. We use scarcity, all these kinds of things and so I sit there going why in the world where have done that and I was thought I was being so creative and so smart, but it was a terrible, terrible thing to do and then I'm going through some of my facebook posts that I've got this post from Dean Holland and in his his English cheeky way, basically sarcastically posts out there, shout out to all of the product owners and service providers that are about to alienate their trust in customers by discounting their products for black Friday, cyber Monday for the people that didn't buy yet.

Speaker 2:   05:43         And I was like, oh, it was like a knife to the heart and I know Dean's right to. So I got Russell and Dina. I'm like, okay, I totally screwed this thing up. But again, the lesson here I want to make sure you guys gain and get here is anytime. Find yourself trying to lower price in an attempt to gain market share. It's never, ever, ever going to work to your advantage. There has to be a way that you can add greater value and by adding greater value, the value will overcompensate for any price reduction, and so whenever you're looking offers, try to find ways of reducing price, try to find ways to where the value becomes so huge that the price seems ridiculously low because of all the extra value that they're getting. So that was the first lesson. Then the second lesson came this morning where I got this box from Steven Larsen, who's just love the guy to death.

Speaker 2:   06:38         He's just been doing amazing things recently and so he was in our facebook group and we've seen a lot of people complain and say, I just. I just can't afford funnel hacking live tickets. There are a thousand bucks. It's during the holidays and a million different excuses. Now you have to understand there's a. there's a huge different between resources and being resourceful. I've understand there's been a lot of times where I did not have the resources, meaning the money, the cash, whatever it was to actually purchase something, but the key is to find a way of becoming more resourceful. So you can either earn the money or find a different way of doing it. Now, steven has probably been the king of this when it came to funnel hacking live because this first year at funnel hacking live, he became extremely resourceful. He again still in college, didn't have a job, didn't have much money, was building funnels for people.

Speaker 2:   07:25         Thought you know what? I'm going to barter funnels for funnel hacking, live ticket, and I'm going to barter funnels for airfare and I'm in a bar to funnels for a hotel and it's exactly what he did. And because he did that, he not only got the benefit of actually being at funnel hacking live, he also got the benefit of of increasing his skill set by building more funnels, by becoming more resourceful instead of complainants. And I didn't have the money. So back to where Steven's box came in today, it's like, hey russell, Dave, I'm so tired of seeing people say they can't afford it. He goes, I personally think that person shouldn't pay their rent or shouldn't pay their other bills and she by the phone that can I have a ticket first? Because they do that, they'll find a way of paying their rent.

Speaker 2:   08:06         They'll find a way of of paying their bills. If they keep thinking they're eventually going to find a way to pay for fun, I can life. They never will. They'll never change the life. So he said, what if I actually jump on into the facebook group and I'll do a facebook live or something like that in the facebook group and and teach people how they can become more resourceful. And I'm like, Steven, that's an awesome idea. That's a great idea. And I think in everybody's out of town and didn't want to inconvenience people, I think know what, see why don't we do that like the first week of December and will be a great opportunity for us to come up with another offer and I get this little box back from Russell. He's like, Dave, you want to take advantage of this right now when we already have an offer going and like a slap in my face going again, that's like two lessons.

Speaker 2:   08:51         I know this more than anybody else and that is anytime you have a marketing opportunity and slapping you, staring you right in the face, take advantage of a right then and there. Don't think of postponing it because postponing that loses the momentum. It loses the excitement, loses the energy, and I'm sitting there just kicking myself going, Ugh, here I try to be so helpful and both times it backfired on me, but because of that seems actually gonna be doing a facebook live on Monday morning for us and it'll be an amazing facebook live. I'm sure he'll go for an hour plus just teaching people the seven lessons that he learned sitting next to Russell for two years as a funnel builder. The third lesson out of all this and that is whenever you are putting together offer understand there's a huge difference between price and value and the key when you're presenting the offer is you always talk about the value and not the actual price because the value is what people understand.

Speaker 2:   09:51         They perceive it's what they. That's what they're buying. So take for example, if you are to. We have the offer going on right now for funding by the time you listen to his argument pass, but it's a lesson in hindsight you can learn from. So what we have right now is you actually get a 2000, $997 value free, absolutely free when you go ahead and you buy your phone. I can like take before midnight on cyber Monday. The problem is if a person says, well, you know, it's, I saw it as an oto is only $300. If I was to tell the person, listen, you get a $300 product, when you buy a $997 value, they're going to go, ah, that's okay. But if I tell them that you get a $3,000 value, which to me, it's actually worth a ton more than $3,000. Considering all the values in that product is insane.

Speaker 2:   10:43         You have a $3,000 value for free when you purchase a $997 funnel hacking live ticket. So real quick summary here, understand first and foremost, never, ever, ever, ever compete on price because all it does is it alienates your best buyers. It also frustrates them because it encourages people to wait and so you lose urgency. You lose scarcity and you're doing everything wrong. He's got completely opposite of how any marketing should be done. Second, if you have a marketing opportunity staring you right in the face, take advantage of it, don't postpone marketing opportunities. They're there for a short period of time. And the third thing, always, always in your offers, talk about value and not about price. When you're talking about the value they're going to be receiving. So with all that said, if for some reason you have not purchased the funnel hacking live ticket, I don't know why I don't.

Speaker 2:   11:37         I honestly, I don't know why, but for some reason you haven't. Please go to funnel hacking and get your and get a ticket. I would love to see you guys meet me there and say, you know what, Dave, I listened to that episode during Thanksgiving and I'm here because of that. That would be like awesome, or if you buy your ticket because you listened to this, send me a personal message or whatever. I would love just to see that this resonated. It made sense. Anyways, I hope you have an amazing day. I can't wait to see you guys at funnel hacking live in Nashville, the 20th through the 23rd of February. Again, funnel hacking Get your tickets and please take the heartless three lessons that I had to relearn from Russell today. So amazing. Have a great time and we'll talk soon.

Speaker 3:   12:18         Everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others? Rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get that next few 100,000 so we can get to a million downloads and see really what I can do to help improve and get this out to more people. At the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if there's people you like me to interview, more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or I do to make this better for you guys. Thanks.

Nov 27, 2018

While in Palm Springs for the EY Entrepreneur of the Year awards, Jennifer Garner was one of keynote speakers was Jennifer Garner.  Dave shares the lessons he learned from her.

Tips and Tricks for You and Your Business:

  • Embracing Success (2:00)
  • The importance of going through the finish line (4:00)
  • Go All In! (9:50)
  • The stress of success (13:00)

Quotable Moments:

"It doesn’t matter where you’ve been, it matters where you are going"

"Business pushes philanthropy"

"There is no try, there is only do"

"You can’t outsource your relationships"

Important Links:


Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward.

Speaker 2:     00:17         Welcome back to funnel hacker radio. I'm so excited. I'm actually out here in palm springs and just enjoying a joint a day with my wife and uh, just after entrepreneur of the year have met with Russell and collect and she spent a ton of fun just kind of reflecting on things. And one of the things that happened while we were here yesterday afternoon, we had the opportunity of, of, of listening from Jennifer Garner and I love, I love just how authentic she is and how real she is. And I just wanted to kind of share some of the lessons I learned from listening to Jennifer Garner. So what some of the first things she talked about was, it doesn't matter where you've been, it just where you're going. And I know this is a kind of a trite little saying, but she grew up in a Hick town of a West Virginia and really where there was nothing at all and she talked about her growing up and how she had no desire of of being an actor or anything else.

Speaker 2:     01:15         You just didn't even know what that was. A. In fact, the statement she said was, I remember growing up and I thought that Gilligan's island was actually a documentary. I didn't even think of the fact that it could actually been on a set and just understanding the where she came from. She had no concept of, of movies, of Hollywood, of, of anything or like that. And I thought so often in life we get wrapped up as far as of our past and realizing you don't word. It doesn't matter where you've been hurled thing, it just mattered where you're going. I think the other things you talked about was this whole idea of success and how it changed you as you go throughout your life and really the importance of embracing it and using it to build on your dreams. My wife and I were out here and it's been kind of a surreal experience there.

Speaker 2:     01:59         We're sitting in with 200 of the world's greatest entrepreneurs who basically made it and they're successful all brought in by Ernst and young and sitting in the room, you have no idea who's sitting next to you and you have no idea as far as as the level of success at different people have attained it and where you're going. And it was kind of a funny thing where we're sitting there and as the the winners were announced in the technology division. I was obviously I really want to make sure Russell one, and it was an interesting thing. We got done afterwards and we're looking at the person who actually did win and it was Tom Siebel and this is the guy who basically bought, built siebold. The company who Marc Benioff, it learn from it now Marc Benioff is a. We would basically, it was mentored by Siebold who is now gone on to build and create another billion dollar company.

Speaker 2:     02:57         So Russell lost to a who it was just kind of fascinated that they're going, you just have no idea of the level of success. And then the overall winner happened to have been the guy who found a groupon and I'm sitting there going, all these guys are in this audience and you have no idea of the level of success, uh, the different people are at. And I think at times you get so caught up in your own life that you think that your idea of success is a certain level. And then doors get open and you're like, holy smokes, I can't believe what other levels of success are attainable. We had the same experience for those of you guys have been watching the funnel hacker TV. If you haven't, go check it out. We had three episodes in a from dreamforce in San Francisco where we're in Chicago and, uh, two private plans and, and literally within a 24 hour period of time and flying back with grant Cardone, it was just, it was just such a crazy thing when you start realizing how the level of success of the people have in life and where you're at, there's still a whole bunch of other opportunities and other ways of growing.

Speaker 2:     03:54         And so it was interesting to hear her talk about that aspect as well. One of the things she also mentioned was, uh, the time she spent with Matthew mcconaughey on the Dallas buyers club. So she was kind of reminiscing about a lot of the different movies and shows and stuff that she'd been in. And one of the things she talked about was realizing how, how much people give when they're actors, where they go all in, on portraying who they are becoming. And with Matthew mcconaughey, who's become a real good friend of hers by this time, had for Dallas buyers club, lost a ton of weight. And look to the way she described it as completely gaunt and was so weak and she was always afraid as he's walking down the stairs, it wasn't able to make it down the stairs and one of the times she actually saw him, his energy, his trailer there and he'd sit there talking to him, said, Matthew, are you going to be able to make it?

Speaker 2:     04:47         I'm just so concerned about you as a friend and I just wanna make sure you don't make it through this and, and you know what she can eat and you can do other things. And he's like, you know, Jennifer, I'm not focusing on the finish. He says I'm going through the finish line. I thought my wife has been an amazing athlete and still is to this day. And I and I've seen so many different races and marathons she's been in and there's such a difference for those people who make it to the finish line versus those people who are going through the finish line. If you haven't seen it, it's a completely different look on a person's face where they come across the finish line and they keep going because that wasn't the goal wasn't just to get to the finish line. It was I'm going through the finish line and I think that's so important in life that you realize that wherever you set your limit, that's where are you going to go, and so if you said, I'm just going to get to the finish line and I'm done when I'm done versus I'm going through that finish line and I thought that if you look at people who master things in life, that's the approach they take it.

Speaker 2:     05:51         Life is I'm going through the finish line and so I've. I'm really trying to adapt that more in my own life is to make sure that I'm going through the finishing line and not just to it. I want to do the things I really learned a ton from Jennifer on was her ability to pull the emotions of the story from the past to the present. Literally as if it had just happened. And I'm so fascinated by great storytellers because they have this insane ability to elicit so much emotion, just raw, deep seated emotion where you almost want to cry. You, you want to laugh with them, you want to because you feel like it's like you're watching it live right then and there even though they're telling a story that happened to them 20 years ago and it's something I'm really gonna try to spend more time on developing for myself over this next year is that ability to tell stories where you elicit just raw, pure, deep seated emotion where when you were crying, you could actually bring back those tiers when you were laughing.

Speaker 2:     06:53         You bring back the humor. When you are sad and you were experiencing pain, you can bring back those feelings without a destroying you, but in a way that actually helps other people really capture that same feeling that you had by doing it. That's how people are able to learn and to grow and experience things. And I think great storytellers have this insane ability to do that. And Jennifer, she was off the charts crazy with it yesterday. Uh, the other thing I loved was her, this concept of Jennifer has been a spokesperson for years and still to this day, obviously, if those guys would follow, you've seen our capital one that you've seen her involving with saving the children. And so she talks so much about the difference between being a spokesperson versus being an owner. And recently it was kind of fun. The reason she was there speaking to this group of entrepreneurs was because she's become an entrepreneur.

Speaker 2:     07:48         She's now become a business owner. And she says, and this is one of the guy believes soul so hard at the end that is business pushes philanthropy. And what she meant by that is it's one thing as a spokesperson to speak on behalf of a philanthropic idea, whereas this totally different experience to be a business owner where you can contribute your dollars, your time and everything else to that. Uh, so recently she, her whole thing is about kids and about saving the children and about making sure that young kids and young families are able to have farm fresh food. And so she's now has invested in and become a, a, a whole network of farms called once upon a farm. And our whole reason to doing that is because she wanted to be, as a business owner, to be able to contribute not only money and not only be a spokesperson, but to really crafted the business and the direction the business was going.

Speaker 2:     08:41         She goes, the hardest part as a spokesperson is you have all these great ideas you'd like to have let people know about, but they don't care because you're not the business owner. You're a hired hand. And I think the, the idea here as business owners, we have the ability to really push whatever philanthropic idea we want because you're the ones who are contributing the money behind it. You're the ones who were building it and driving it. And so I think, uh, we've tried to do the same thing with click funnels. We did donate to a dollar for every single follow that gets published to village impact. Uh, we spent over a million dollars last year, invested a million in, and they'll be a million dollars for our operation underground railroad by creating a, by filming, a documentary, paying for the documentary, and then using that documentaries you've gotten to raise money. We're now in the process of hiring an affiliate manager.

Speaker 2:     09:27         In fact, for those of you guys who might be interested, this by all means, reach out to me. If you're wanting to be an affiliate manager for operation underground railroad, by all means, let me know because we're in the process of trying to hire someone to help push this, this mission and this passion forward. And that's what you have the ability to do as a business owner, is to be able to actually make change happen. One of the things she talked about was, uh, this, some of the advice she said is, be decisive. In other words, go all in. Don't dabble. Don't dip your toe in. Realize whatever you're going to do, go all in on this thing. Focus on and spend. Don't just so often people and drives me crazy. I hear this happen all the time. Well, I'm going to try this. No, it doesn't work.

Speaker 2:     10:10         If you're going to try it, they'll never work. Uh, I think it's back to Yoda saying there is no one. There is no try. There's only do. And I think that's the whole idea here is you've got to go all in. I don't care if it's all in, on your business, all in, in your relationships, all in your parenting. Whenever you're going to do, go all in on it, man. Have a ton of fun. Get excited about it. It's one of the things I've loved, I admire so much with my wife is she has this insane ability when she's in something, she's all in it and I've. It's one of the things I'm so attracted to her because of this ability she has, if going all in with our kids. She's all in and our kids, I mean it's 100 percent as a mom. She's raising our kids in and 100 percent all in, in our relationship.

Speaker 2:     10:55         She's all in, in her church. Callings and service. She's all in on it. And I think that as you take a look at life, the people who enjoy life and experience life and love life the most, it's because they go all in on it. And I think too often people dabble thinking, I'm going to try this. I'm gonna try that. There is no try. There's only do so go all in. Have a ton of fun and experience life that way. That's the only way you truly get the most out of life without sending. I think she talked about this whole concept as far as balance in life. There is no such thing as really a balance, but you have to kind of look at it day by day and week by week and year to year. And as you kind of pay attention to those things on time capsules, you'll find areas where, you know, what, it's been a long time since I've focused in this area in my life.

Speaker 2:     11:41         And you got to go focus on that. Um, I think my wife and I were talking about it today as far as this idea that you cannot, you can't outsource certain things in your life. And one of the things you cannot outsource or your relationships, you just can't do it. You gotta you have, that's the one thing. I mean I can outsource a ton of other stuff at work and at home, but the one thing you cannot outsource or your relationships and you guys spend time, you've got to focus. You've got to develop those and build those. The one thing you can't outsource. So go all in, be excited and spend the time developing those relationships. The last thing, uh, the interviewer though, it was actually a friend of hers, she lifelong friend, she'd grown up with basically in her early days in New York trying to try to get jobs and interviewing for parts and all that kind of stuff.

Speaker 2:     12:34         And she was Korean, was sitting there asking her, so what would, what would you tell yourself today that you would do that would be important for your 28 year old self to know? And she goes at 20 slash 20. It was when Jennifer was just starting to have success and says, you know, Jennifer, what would Jennifer's now 46 as she sat on 46 and a half, just made me have a little bit 46 and a half, so it's almost 20 years before she had her first success. He says, what would you tell yourself? You went back to your 20 year old self will be the life lessons and things you would want your 28 year old self to know. And it's kind of funny because Jennifer said, you know what? The first thing I would tell myself as soon as you start having success is to understand, understand that success is stressful.

Speaker 2:     13:19         And so the very first thing I would do is I would, I would get, I would get a coach and I'd start therapy and everybody started laughing. She goes, no, I'm really serious. You have to understand that success is stressful and it will literally eat you up. And as I sat there, I thought, you know what? The greatest things I've done in my life, things I've learned the most is the importance of having mentors. Having coaches and she was talking about the same thing. Get a mentor, get a coach, get involved in therapy, find someone who can help you manage all the craziness that's going to go on in your life. And so as I take a look at all the things that have happened, the things I've enjoyed the most is when I started hiring coaches in my life and mentors, uh, for those of you guys have been following you on facebook or even hearing a lot of my podcast, uh, this, this last year, I've hired three different coaches.

Speaker 2:     14:07         I've got a coach for our financial goals and things where I'm trying to go to financially. I hired another coach as far as a trainer. I'm getting up at 4:33 days a week and it's the most brutal time and I hate it, but I love it and I'm so grateful for Eric and for all the things that he's helped me learn. I'm learning proper form and techniques and it's one of those things were working out as never. It's been one thing I've always wanted to do, but I've never focused on it and I didn't focus on it until I got a coach and I'm so thankful for him and I'm obviously I'd, I would love to have these rippling muscles and everything else. I'm not there yet, but what I am is I'm learning and I'm growing and I'm, I'm. I'm really loving getting in shape and staying in shape and focusing on it.

Speaker 2:     14:54         So realize you've got to hire a coach. And then the other coach have hired recently as a personal coach, a Jerrick Robbins, Tony's son. I hired him to help me with some of the things that my own personal life and in business and I've loved the time I spent with all three of these coaches and so I highly recommend that one of the most important things for you to make sure that you're doing is you're hiring mentors. You're hiring coaches. You're getting therapy or you're going through and that. You're using that to realize that success is stressful and your level of success. Every depends on the people you're associated with and the people you hire. And the people you're getting coached by and mentored by, so realize that you have to use coaches in your life. And I'm a huge, huge proponent of it. So as much as I love going to live events, I also love having coaches.

Speaker 2:     15:39         I hope you guys have an amazing time. Let me know if this kind of content is valued. Gee, I really, again, I value your time and I want to make sure that, uh, anybody who's listening to this, that they're getting something out of this that is a value to you. So please go to itunes rate and review this. Leave me a comment there. Send me a facebook message in instagram, personal message, email, whatever it is. Let me know if this is a value to you. If it's not, I want, I want to change it, I want to stop it because your time is the, is the one thing that I know I can never get more of, neither can use. So I want to make sure that day those you guys were listening to this, that you're getting value out of it. Having an amazing day and we'll talk to you soon.

Speaker 3:     16:15         Hey everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few $100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as at the pub like meaning. If you are more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others. And let me know how else I can improve this or I can do to make this better for you guys. Thanks.

1 « Previous 4 5 6 7 8 9 10 Next » 19