The copywriting king himself joins Dave for an interview so wisdom-packed it had to be separated into two parts!
In this first segment, Jim and Dave discuss Jim's framework for discovering who is the ideal "who" for you specifically. Though it may seem counterintuitive, Jim explains how the key is first defining you before your who (a.k.a your audience). By establishing your knowledge, your experience and your market you'll be well on your way to better serving the "who" that is best for you.
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