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ClickFunnels Radio

Welcome to ClickFunnels Radio! On this podcast you will get actionable advice, incredible insights, and the best kept secrets from some of the biggest names in the industry. Your host, Dave Woodward takes you behind the scenes of ClickFunnels, one of the fastest growing internet marketing software companies in the world. You will listen as entrepreneurs “pull back the curtain” on their businesses to reveal what is working and not working for them (all in less than 30 minutes). Whether you are new to marketing, or have been doing it for years, their secrets will quickly help you become more successful.
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Now displaying: Page 1
Feb 20, 2018

Why Dave Decided to Talk about Our Vulnerabilities:

People buy on emotion. This requires you to connect with your audience. There is no better way than by being vulnerable. But “How Vulnerable”? There is a fine line from being authentically vulnerable and being vulnerable only to sell. People can see right through this and it can hurt you more than help you. Dave reveals an example of where being totally vulnerable actually connected with the audience and helped sell over 50,000 copies of an E-book in less than 5 months.

Tips and Tricks for You and Your Business:

  • Natalie, a good friend of Dave’s, is a prime example of using your vulnerabilities in marketing. (1:32)
  • Dave gives us an example of vulnerability from his own life to help us all see how it correlates to our own marketing (7:34)
  • We learn that what you might perceive as a hindrance is an opportunity to explore for others. (11:16)

Quotable Moments:

“The fascinating thing to me is the massive amount of success she had because she connected so pure, and so raw, and so vulnerable. “

“I see a lot of people who use vulnerability as a power tool to almost take advantage of people. That’s not what I’m talking about here. This vulnerability is how you truly feel”

“This wheelchair wasn’t a symbol of limitation. It was a symbol of freedom.”

Other Tidbits:

Vulnerability lets people know your real, so it better be real. There is nothing that will hurt your business and credibility in the industry than presenting yourself as someone you’re really not. If you truly want to help those in your influence, then you need to show them how the product has helped people like them. That person can potentially even be you.

When we allow ourselves to become vulnerable with our audience we build a relationship with them. And what happens when you have a relationship with somebody? They trust you. With this trust your audience will be more willingly to confide in you and trust you with their testimonials.

Links:
FunnelHackerRadio.com
FunnelHackerRadio.com/freetrial
FunnelHackerRadio.com/dreamcar

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