Why Dave Decided to talk to David Asarnow:
David Asarnow is a visionary entrepreneur, digital marketing leader and author of the upcoming book The Competition. A four-time member of ClickFunnels Two Comma Club and 2018 8-Figure Award Winner, David is passionate about helping entrepreneurs create massive value, leverage, and profits through his proprietary monetization strategies and online challenge. David recently co-launched the Ultimate Life Foundation Course designed to walk entrepreneurs through the exact steps they need to create their ultimate life and business in just 60 days.
Tips and Tricks for You and Your Business:
"Business Nitrogen… we are a monetization agency. We are really good at helping people monetize their visions and dreams."
"Most people try to overcomplicate it. Just have fun, connect with your audience, and then, magic starts to happen."
"If you treat people with loyalty and respect, you will get it in return."
David discusses Business nitrogen: what it is and does! He talks about his monetization agency and how they effectively help people achieve their business goals; as well as different concepts and ideas. He enlightens the audience on how to build a business, scale properly, as well as hiring the right people.
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Welcome back to funnel hacker radio. Okay. I'm your
Speaker 2: 00:19 host, Dave Woodward, and today I am so excited to bring back Mr David Dot Sarno. David, welcome to the show. Thanks Dave. Thanks for having me here. I am so excited. So those you guys don't know. David, he's been crushing it. He's got a company called business nitrogen. Tell people about what business nitrogen does and then we'll talk about this crazy wall. It's behind you that no one can see, but I'm just amazed at that. That's right. No one can see it. So business nitrogen, if you look at what do we do? We're a monetization agency. People have their crazy concepts, their ideas, and they just don't know how to get them blonde so they don't know how to take her from six figures to seven figures, seven figures to eight figures, eight figures it up and they come to business nitrogen because we are really good at helping people monetize their visions and their dreams does.
Speaker 2: 01:03 That's awesome. Uh, so for those you guys who can't see this amazing wall, what I'm staring at, so I've got dead right in the screen, but behind him is this blue lit wall that has this huge eight figure award, right? The big x right in the middle and then surrounded by are four other two Comma Club award. I mean, this guy has been crushing it not only for yourself, David, I think, which I think is cool, but also for your clients. And I think that's the part I want to make sure we've talked to people about today is you and I were just, before we started doing the recording, we're talking about when you and I met almost kind of a first year of, of click funnels. Really some of the things we were doing and where it's come and I think people don't understand the impact that it's had, not only for click funnels but on you and your life, but most importantly on your clients' lives.
Speaker 2: 01:48 I mean you've got clients now again, we were. You were on stage at funnel hacking live and you and one of your client forgot his name. I just drew up Warren Warren, so basically he's getting this beautiful ring that we presented to them, but it was because of you and the business that you helped him build. So if you don't mind, tell people just a little bit about. I know you say you taught you scaled companies, but how do you actually do it? That's what people want. How do you really scale? I mean, you're an agency full service agency that's been killing it for a long time. So I was doing this before. I mean before click funnels was around. I mean when I was in, when I was in my twenties, I was building. I built a business for someone else who went from zero to $45,000,000 over five years.
Speaker 2: 02:32 I built a division for a company that was 50 years old. We just went into new way in a different way, so when people often ask, you know, how do I. it's so funny because what? Then I went off and I started a franchise company. We grew that to top 15 hot franchise, so the skillset of building businesses is building a business. You start with strategy and that's one of the big things that I think that most people have a problem with is they get really excited and they get a lot of shiny objects and I can be in there all over the place and they don't get really clear, really focused in one thing that Russell's had a lot of things at the last funnel hacking live. He said something that was very profound and I've repeated it over and over again. He said, stop building funnel after funnel after funnel.
Speaker 2: 03:22 Pick one funnel. Refine that. Make that so focused, so good and so connected to your audience in your niche that once it gets to a million dollars, then you can add onto it, then you can change. And, and really if you ask what do we do, you just get very clear and laser focused. And for me, because I work with clients and I helped the clients monetize it, I compartmentalize. So when I'm on this client, I am 100 percent focused in on their strategy, their niche, what do they need to do to connect with their audience differently? And here's the interesting thing that most people don't realize. I know you guys do it. The funnel, I mean, here's the cool thing, russell is using a funnel that can do, you know, seven, eight plus figures, right? And then someone else had the exact same funnel and it doesn't produce a dollar.
Speaker 2: 04:11 Why? Because he knows his audience, he knows how to communicate with his audience. And one of the cool thing, I mean, what most people don't know is actually I have a two time emmy award winning media person. I'm abby give in our company now that we actually help our clients create and craft their media message on the front end. I've been the facebook five times over the last couple months invited because we're now not. We're investing over $2,000,000 a month of client's investment on facebook, so we get to participate and really learn what's going and the cool thing is it's having that message to market match. It's understanding your niche, it's understanding your audience and then making sure that your funnel does a really good job. Does it distract, but make sure that it compliments exactly what you're saying on the front end and then leads them down that journey and keeps that communication going and that makes it really easy when you have clients who are willing to participate in the process and just, you know, it's like I say, you do like Mr Miyagi, paint the fence, wax on, wax off.
Speaker 2: 05:16 It's most people try to overcomplicate it. Just have fun, connect with your audience, and then magic starts to happen. I love it. Uh, I can tell you, David, one of the things that you are just the best that you just talked about as far as amy give, you have this ability to act as the quarterback of an amazing team and to, again, you can either use the analogy as far as a quarterback of the football team or the general contractor. How do you, I mean, you have this mindset from strategy there that a lot of people, you and I were talking about this regarding our whole certified partners program and some of the frustrations that some people ran into with the idea that you can't master everything and you didn't go about trying to master absolutely everything. Help people understand what's the best. If you're going to run an agency like you're running.
Speaker 2: 06:01 I mean you guys are doing huge numbers. If you're going to master and run an agency like that, how do you act as a quarterback? How do you gain the skill set to run a business like you're doing it? Well, if you look at it this way of running a business is like being a parent. Um, within your team, you've got to, you know, it's like listening, it's coaching, it's mentoring. Um, I learned I wasn't good in the beginning when I first got the opportunity to build that $45 million division. I had a really good mentor and we're still friends today and if you watch this, his name's mark graff. And he was willing to, to, to let me make mistakes. He was willing to ask me, you know, what do you think, why would you do it this way? And I asked him why did he do that?
Speaker 2: 06:47 And he said, because when you're a manager one day, you're going to need to be able to. You'll never be able to build something that's scalable. If everything has to go through you and I'm creating you into a mini me. I'm creating you to learn how to ask the right questions to listen, to get strategic and your frack. I hired you because you come up with better ideas than I do and I just learned. And so how, how do I build a business like this? A I, I hire some really good people. I test everyone that there's an old adage, hire slowly fire quickly, hire slowly. So many people want to just hire someone that they put a warm body in place. And so I test people out. I all bring on, if I want to hire someone, I will hire a higher, sometimes three people on a test project and see how they give me an idea about that because I love, I've seen you do this before.
Speaker 2: 07:44 I've seen you do it in the graphics area. I've seen you do it in, in different parts. So give me an example of what you would hire them to do and how you would test them before you bring them onto your team. I'll give you an example. About seven, eight years ago, um, I wanted to rebuild my website and my team was really busy and I knew that if I was going to scale I was going to need more team members. So I, I didn't even know what I wanted. I mean, I'm not, I'm probably the hardest person because clients, I expect to know what they want. Sometimes I don't even know. It's sorta like I'll know it when I see it that I'll like it. So what I did was I created a bio and a brief of what I thought is essentially the image, the focus, the feel, the look that I wanted, and I went out and I hired seven different people.
Speaker 2: 08:32 Okay. And I told him to come up with the design. After that, I narrowed it down to I believe four. After that I gave. Once the design was done, I narrowed it down to three and then I paid them. I paid them their full rate. I didn't try to say here's one of the things people often say is, well, I'm going to ask you, Hey, do a test project. And I'll see how know I paid them their full asking rate. I didn't ask any questions. It's an investment to find someone who's good and guess what? Out of that I hired those three people and and today one of them is one of my stars who is, who is my, one of my top click funnels people. Because then when we, from the time I met you, I'm from the click funnels. I just have them start building funnels for six months doing nothing else.
Speaker 2: 09:22 This was before you had any training before? There was a certification and that's my my. Before I will put a team member to work on a project. I will have them working at least six months just I have one guy who's just building funnels for a year right now and I don't have more pain on client projects. I'll have them hack stuff and do like that protest project because he's not where I want them yet. So I'm willing to take the time in training and development team are running it like a real company versus just, Hey, I do a funnel here and it's running from project to project to project. I mean we have retainer clients who've been with us for almost eight years
Speaker 2: 10:02 and and the reason is because we're a partner in their success and you know, I mean I believe that you just got to treat people with respect and don't just hire. It's like I've heard people say, well, I'm hiring an outsourcer. I'll and then I can let them go. Dude. They've got families. They want stability. I mean keep it if you treat it, if you treat people like with the, the, the. If you treat people with loyalty and respect, you'll get it in return. I love that. Again, you've only, I know a couple of your team members and it's so cool as you sit and talk to them, how much they enjoy working with you and how you are so focused on helping build them and I love the idea and we've seen it even within our own internal agency we have here, but that same idea.
Speaker 2: 10:49 Don't be afraid to pay people, build people and help them grow and I think so many times people are trying to just get a quick five or job done or quick and I'm like, listen, if you're trying to build a company, you got to build a company and you've done such a great job as, as really building an amazing agency. So congratulations on that. Thank you. And actually my agency took a total turn in a funnel direction that I had no plan on when I signed up for clickfunnels certification. Seriously, this has changed. It has changed my life, it's changed how I, how I've looked at everything and it's pretty amazing. I appreciate that. You know, one of the things I know as I've spoken to a couple of your clients, sometimes you will actually take a piece you made mentioned just a few minutes ago that you're actually vested in their success. How do you set that up as an agency?
Speaker 2: 11:43 Two different ways. There's people up front that hire me for consulting and I've, you know, and I, and they me a monthly retainer for consulting and then they get, I offer them funnel services at wholesale or discounts, significant discount, but the, with that I get a percentage of the revenue after, you know, the percentage of revenue, percentage, revenue of adspend, however we work it out so that way it's fair. Uh, there are some projects that um, partners in, I mean literally we set up a company in LLC and I own stock in their company and they assigned stock over to me. Um, and there's projects that I get a retainer. So how it usually starts out is I want to make sure that I like working with someone because frankly, if I don't like someone I don't want, I mean life's too short. Got Seriously, it's way too short and I've experienced it too unfortunately in the past year with friends that aren't here any longer and it made me realize even more how important it is who you surround yourself with and who you work with.
Speaker 2: 12:52 So what I'd like to do is a few months, it's like a four month or so trial where they're paying the retainer and they're paying us to do the work and it's not an insignificant retainer. We're talking about 10 grand a month plus. So it's not insignificant, but they're paying me for my ideas. They're paying me to create a strategy and to mentor them. And during that we're going to build and we're going to launch something. We're going to see what it's like working together. If either any point in that time we don't like working with each other, there's no obligation. Then there's comes a point where we're launching and we're going to need to make a decision, do we want to still play together, and then if we do, here's the different ways that we can do it. So I mean that's one of the things that actually this idea came at funnel hacking live.
Speaker 2: 13:42 By the way, if you haven't been the funnel hacking live, you need to be there because I can promise you that I have had a business altering life changing breakthrough it every single funnel hacking live. So I don't think you. You may not recall me telling you. I think when I was at the mastermind one time, that was when I was invited there. I was telling you that Russell made a comment about someone paying him $100,000 plus a percentage of the revenue. I remember that. That was right there. That's when that became my model. So all I have to do is hear it. They need a contract. I don't have to. All I have is a seed and I'm like, well if he can do it, I can do it too. And by the way, the one funnel away concept is exactly that. If they can do it, there's no reason why you can't do it.
Speaker 2: 14:32 So all I to hear that Russell was doing it and that's my new model and that became my new model from that day on. I love it. Thank you so much for sharing that. Well, David, I can tell you we've got so many fun part for me to talk to you about this. We can go on for hours because I'm so excited and so passionate about what you're doing. A one of the things you're involved in right now is what we're launching here. Literally by the time this recording comes out, it's probably just actually going live, but this whole idea as far as 30 days.com and what we ended up doing was really going out to massively successful people like yourself and said, listen, if you lost absolutely everything, all your money, all your contacts, everything except for your knowledge that you have and the click funnels account, what would you do in 30 days?
Speaker 2: 15:15 And you're one of our 30 who actually submitted a plan. Uh, I can't wait to you for you to actually get a copy of the book. It's literally 500 plus pages. It's huge. It's super, super cool. But if you don't mind, tell people just a little bit about, just a little quick section here. What would you end up doing? What would be some of the things that you would do if you lost everything? What would you start with? Well, here's an interesting thing thing, and I don't know if you know this, if you don't read my chapter yet. When I read that I got chills down my spine and I almost teared up. And here's why. Most, most people though, you'll know it now, lets people know that was me a decade ago. I literally, um, you know, I spent, I, I blew through over a million dollars.
Speaker 2: 16:01 I went upside down, um, and it came to that point that if I did not stop getting out of my, I'll, I'll say it, you know, early midlife crisis and just stop and really start a business on my own because I left the franchise company to, and I literally spent about a year and a half to two years to two and a half years learning and discovering. And it wasn't to that point that I said, um, if I don't do something by the end of this month, I don't know, I won't have anything. And literally it was that point that I built a six figure business and then the six figure business became a multiple in one month. Why? Because my back was against the wall. So although it was a decade ago, I had a really hard time playing with to tell. I couldn't tell someone to do something if I wouldn't do it. So I literally scrambled during that Fourth of July holiday in July.
Speaker 2: 16:59 And I pretended as if I didn't have anything and I said I don't have any contacts. And I literally walked in a place and I did. I went back to what I would do because me, I'm not going to build a funnel to sell things because what do I do? I'm an agency. I build things for other people. So my goto was literally go get a client, go do something and I and I created, which is a new business model that I believe will be a multi seven figure business model. I've got a few really cool niches where we are focused in on and I can now replicate and license this funnel to other places. But that came out of the book. I mean that came out as a school. So literally I had to put myself in the pressure and you know, as perturbation, I had to put that stress on to pretend as if. So we're on fourth of July and my family's on vacation and they're like, what are you doing? I'm writing this book. No, I'm building a new business.
Speaker 2: 18:00 And, and so it is, it's, it's a new business that it's been, it's been testing and it's proving itself out. I'm making sure that it's predictable, replicatable, duplicatable, etc. And then by the way, what hap came out of that is a business that could actually run without me. Oh, thAt's so awesome. That is amazing. Because I know most agencies don't work that way. Most agencies, you're the boss, you're the owner, you're the guy who's basically got your district strategist. So I am so excited to hear all about this later. That's super, super cool. That by the way, that's wHat came out of the box of guys. If you haven't read the book, that's just my story and I give you day by day, step by step, not what I would do, what I actually did while writing the story. Oh, that's so awesome. Dude. That is so cool.
Speaker 2: 18:49 Oh, can I get chills? Just that book is going to be one of my favorite books ever. We've got so many cool things behind it just because of people like yourself. We've got over 350 people have done over a million dollars in sales funnel, but it's not as cool as that is. You get, again, people like yourself who've done over 20 over $10,000,000 in a sales funnel. But for me, it's, it's the businesses and the lives of people that you've changed because of that. It's not just you as cool as you are. It's as I liquor is here. As I look around, I'm like, you've literally bless the lives of hundreds of people. I mean the people you employ now, the other businesses that now are thriving because of you and what you've done. and I just, I get so excited to see the ripple down effect of a success and I just, again, congratulations to all that you've done.
Speaker 2: 19:38 It's just been so neat for me to walk you over the last three years just to. I mean, you're just crushing it and I think it's. I appreciate that you were able to take your 4th of July vacation to contribute as much and to give back and you always get back to me anytime I asked, but you were so kind to do this for us and I think it'll be a huge thing for, for those people who really want to put your back up against the wall and make stuff happen. And cOngratulations again. Well, thank you and thanks for asking and by the way I almost didn't happen because it was sent to my old email and luckily I got a voxer and then we were able to get it done. So that's probably why I had that crash and burn last minute email. If I had known a month earlier, I would've had more time, but then again, I probably would've waited to the last minute, like most people do.
Speaker 2: 20:21 Absolutely. Well, as we get kind of close to wrapping things up here, anything else you want to make sure that any of our clickfunnels audience or any of our funnel hacker radio audiences wants to know or should know it. Just do it. I mean, there's no excuse. The only reason why you don't succeed is because you're getting your own way. Um, so many people say, well, I don't have money to do this, or like, I can't do this right now or have to do it my own way. That's usually after people have blown through. All of that is usually when I get the phone call and saying, I'm from your help. So if you have that dream, you know, put the right people in your corner. It doesn't have to be made, it doesn't have to be like company, they put people in your corner that they had been there, that can help you, that can mentor you and guide you and your you'll be well on your way and just take massive action, get out of your own head, take other people's advice and just connect with your audience and give more than you receive.
Speaker 2: 21:20 Just one thing I learned from my grandfather is just give value, give value, give value, give value, and I say that because I've talked a lot about my grandfather and this story and also the book that I'm writing right now and love it again. Thanks so much. I appreciate all. Appreciate your friendship a ton and just so always fun seeing you. And again, thank you so much for all that you give to our community. You're always given back and I appreciate it. Done. Awesome. Thanks dave. Thanks for having me.
Speaker 3: 21:46 Bye. Hey everybody, thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if people would like me to interview more than happy to reach out and have that conversation with you. So again, go to itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to to make this better for you guys. Thanks.