ClickFunnels Radio

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Now displaying: 2018
Jul 25, 2018

Why Dave Decided to talk to Carolina Millan:

Carolina Millan is an Entrepreneur, Speaker, Investor and Digital Marketing Consultant from Chile. She started online in 2008, but it wasn’t until 2012 that she had her major breakthrough online with affiliate marketing. After years of trying program after program she cracked the code to making money online and now travels around the World, living life, working with clients, creating online training programs and hosting workshops. She's the host of the podcast- Beyond The Hustle. She’s also the founder of Social Ads Agency and Al Cuadrado Marketing & Branding, where she and her team provide Digital Marketing and Social Media Management & Growth services. She is a member of the prestigious 2-Comma Club.

Tips and Tricks for You and Your Business:

  • Affiliate Marketing: The Do’s and Dont’s (5:27)
  • Free Strategies (10:12)
  • Pay Traffic Sources (13:42)
  • Carolina’s Podcast Branding (16:50)
  • Coaching Strategies and Importance (22:22)

Quotable Moments:

"It's really simple to set yourself apart by being yourself, creating some valuable content, and then recommending something."

"There are always ways to add more value and be able to monetize the leads, but again, always figure out how to add value first before asking for the sell."

Other Tidbits:

Carolina helps people discover the true value in their brands by tailoring it to their desire. She discusses strategies on coaching, building and running funnels, facebooks ads, email marketing and much more. Carolina speaks about her journey to reaching the 2-comma club and reflects on what she has accomplished up to this point in her career.



Speaker 1:       00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Welcome back to funnel hacker radio. This is going to be a lot of fun today. Uh, I've been trying to get

Speaker 2:       00:22         this woman on my show up for ever and she's so busy. You've got so much stuff going on. So you guys are in for a massive tree. I want to introduce you guys driving to Milan. Malcolm.

Speaker 3:       00:31         Hey Dave. Thank you for having me.

Speaker 2:       00:33         So we have something in common now and that is, I don't know if you know, uh, my oldest son, Chandler just got married and he married a Chilean.

Speaker 3:       00:40         I had no idea. Congratulations. Great.

Speaker 2:       00:44         It was a great choice. Super excited. And so a Francisca Benevidez. I'm going to have to learn Spanish now. Are you ever coming to killer? Then? You know what, we'll have to talk more about that later, but the answer is going to be obviously yes, at some point for sure. I just don't know when she's talked a ton about it. She lived down in Santiago and a couple of other places and again, it's place. It's becoming much more near and dear to my heart all of the time and we've talked about expanding click funnels into the Latin Marta anyways, and again. It's a ton of fun. We're excited about that. There's such a huge opportunity, huge opportunity for the whole digital marketing space. Again, it's, I know you've done a ton in that market. You're a huge affiliate marketer. You've done tons of two comma club winner with click funnels and just such an honor to have you on the show. So thank you so much for taking the time.

Speaker 3:       01:33         Thank you dave.

Speaker 2:       01:34         So want to find out, first of all, tell people a little bit about your background. I know you've, uh, you've done a lot. You've got a podcast right now. You're on podcast is beyond the You've interviewed some huge people, Gary Vee, and I know grant cardone you've been bugging the crap out of me to get Russell on the show. I know that we will, but uh, it's one of those things where, again, I'm just so I'm happy to see your success, but I don't know if I want other people to know what you've done, so if you don't mind just take a few minutes and kind of introduce yourself to our audience.

Speaker 3:       02:07         Yes, for sure. So, well, as you said, I'm from Chile and I have been doing digital marketing for the past 10 years or so when I was at my first job, my first and last job. I'm very glad for that and I was really fresh out of university. I was really, I was ready to become another brick in the wall, you know, get a job, a work until I get old and retire and Blah, Blah Blah when really out of the blue it was a colleague at work that approached me about a multilevel marketing thing and I had never heard about it. I was like, hmm, what is this thing? Oh yeah, it's like herbalife, but it's different. Okay, sure. Um, and so that was really my first approach at doing something for myself like my entire life. While I was at at university, I never ever tried to do anything related to entrepreneurship. I was too shy. I am. I hated speaking on stage or in front of people. Like really? I was really different and so I'm really grateful for that experience even though I didn't do well at all with that business.

Speaker 2:       03:22         That's important for people to understand and know that you know what that's okay. And most important is it's that effort. It's what you learned about yourself. I love network marketing because it's probably one of the first entrees and a lot of people have into their own business. So I think it's great.

Speaker 3:       03:36         Exactly. Like I think it's the easiest way to get a taste of what it's like to be independent. And so I'm super grateful for the experience. I learned a lot. I learned what not to do, especially because, because really where the girl who started me into this, she had no idea what she was doing. She was making lists of friends and family and stuff like that. Um, and luckily I went on Google and that's how I discovered a bunch of gurus that I still follow today, uh, who were talking about how to do network marketing the right way and they were talking about attraction marketing and all of this brand new concepts for me. And I dive deeper into it. I got on social media, I started building my personal brand, my first blog in 2009. I'm in Spanish at the time. I wasn't getting into the English market yet even though I always loved the language.

Speaker 3:       04:25         And, and slowly I started making a name for myself locally here in Chile. I started getting interviewed by newspapers. Hey, so you're doing this twitter saying what is it, how do you do it? How do you have so many followers? So like, well, I just add value. I just, you know, I just post things that I find interesting and I share them with people and they reshare them and they follow me and stuff. Um, and that's how I started. And then a couple of years later I was able to quit my job because I had a few clients, I wasn't even trying to get clients, but a few people saw me doing social media and doing it well and they asked me for help. So I said, sure, I can help you with your twitter with your facebook. And that's how I started really. And, um, I'm, I'm really glad for that because that opened a lot of other doors for me. Um, I discovered a lot of things that I didn't know were possible to do online. Right. For me, the Internet was for entertainment research.

Speaker 2:       05:22         Well, I want to dive in and talk about one of the things I saw on your blog that you spoke at affiliate summit west.

Speaker 3:       05:29         Um, yeah. In, in Las Vegas in January. Now I'm speaking in, in New York in July. Yes.

Speaker 2:       05:34         So for those people who aren't familiar with affiliate summit is a huge event. Uh, they have an east coast or the West Coast, New York and Vegas once a, basically a spring or a January event and typically October in the summertime. And the cool thing about is they typically only bring on people who are big affiliates who can help other people become affiliates. So the people who are listening to understand marketing, clickfunnels has their own affiliate program where you actually, we pay you to basically promote click funnels, similar to how other Amazon, anyone else basically pay people who basically byproducts or things through them and every product or every company will have a lot of different affiliate type of marketing. You've done an amazing job at affiliate marketing and so if you don't mind, how does a person from Chile all of a sudden get the stage in one of the biggest stages for affiliate marketing in and then not only does an amazing job in January, but gets invited back to speak at the New York one. So tell people about your experience to feel like marketing. What are the things that you've done? One of the things that work and affiliate marketing and obviously telling people those things. Yeah,

Speaker 3:       06:37         absolutely. Yeah. So well, my first approach at affiliate marketing, I again like with with network marketing, I didn't know what I was doing. I was just grabbing links, posting them around, um, but then it was what I said before about the whole concept of attraction marketing. That's what's made the difference for me building a personal brand where instead of spamming people with affiliate links, right? Oh, hey, buy this software because it's so great, you know, uh, or buy this ebook or whatever. Instead of doing that and trying to get people to buy right away, you first add value to them. You either write a blog post about it, you make a video about it, you tell people about it, you add value, teach them something, and then you can recommend whether it's something that you made yourself, your own course, your own program or an affiliate marketing platform such as with click funnels has, which by the way recently I made my first 10,000 in commissions with click funnels without even trying that much. So I'm like, okay, I gotta take this more seriously.

Speaker 2:       07:37         You really do because I want when I want to promote and basically have you pay for one of your cars. So that'd be good.

Speaker 3:       07:42         I want see it. Trust me, I have a plan I haven't thought so. That's really, and for me with affiliate marketing, I have to promote something that I've tried myself first because you can go on a ton of websites such as clickbank, Jv, zoo, and the bunch of others. You can find whatever you want and get an affiliate link and then posted around the Internet and get a commission, but it's so much more powerful and it really sets you apart when you have tried the software that Ebook, the program, um, and then you can speak from experience and genuinely recommended to people because people are looking for that. People are looking for people they can trust. Uh, there's just so much going on on the Internet that it's really simple to set yourself apart by being yourself, creating some valuable content and then recommending something. And of course, paid traffic place of really important role there. For me, I've made a lot of sales and affiliate marketing organically through youtube and other avenues. But when you, when you mix that with paid traffic, that's when you get a really, really good combination.

Speaker 2:       08:50         Oh, I love it. So tell people I want to, if you don't mind, give people just a few ideas of what they can do for free if they don't have a budget and then later we'll talk about as far as patriotic, but if you don't have a budget. So first of all, I can't thank you enough for clarifying. One of the things that drives huge pet peeve of mine when it comes to affiliate marketing and that is I see a lot of people who think that they're just going to go find out whatever the best converting product is and that's what they're going to try to promote. There's, I think in today's world, authenticity and transparency is so critical and if you can say that, listen, I'm using this, I know it and it's funny. I've, of the 62 cars that we've given away, not one of those people has been an affiliate who doesn't have. It, doesn't use click funnels and I think that it kind of goes to if you want real success, you have to own use and, and really consume the product that you're promoting. So I appreciate your clarifying that.

Speaker 3:       09:38         Yeah, definitely because it's a huge misconception. People are always looking at what's the best offer, you know, what's the best offer to promote, what pays the most money that's not, that's not where your focus should be. It should be in, first of all, is it valuable because there could be a bunch of things paying really good money, but they're not good, they're not valued and, and then if you're not even using it, it's just not sustainable for you to promote something you don't believe in. Right. It's just for me, it has to be, you have to be authentic no matter what. Like that's very important for me.

Speaker 2:       10:12         I appreciate that. So what are some of the free strategies that affiliate could use?

Speaker 3:       10:16         Yeah, so for me, what has worked really well has been youtube. I mentioned, I mentioned it casually, I've been doing youtube videos on my first videos are not worth mentioning but been on, you'd have in a youth center the same way. It's like looking at an old photo album. So I, I've been on youtube since it started, like since before Google bought it, so 2005. Um, and I, I got on youtube just to watch, you know, music videos and stuff like that, but I started uploading my own videos around 2010 and those are the embarrassing videos that are still there. Uh, and mostly what I deal with youtube is I follow a lot of Gary v's advice, right? I do, I document a lot of what I do and I've been doing a Vlog. Um, and I upload a lot of videos where I teach something, so if I learned something new or implement something new and it works for me, I have a little whiteboard and then I go and I teach people stuff.

Speaker 3:       11:20         People love videos where they can learn something where they feel they're getting value from you in, in a, in a classroom type of way, like literally with a, with a whiteboard or a blackboard. And they love that. They also, people love tutorials as well. I know when I started my podcast it was, there were so many things I had to learn that were brand new for me. So I, I did it. And then I went ahead and I met a podcast tutorial and I, Hey, this is how you start your podcast, right? Little things like that that you can do for free and that establish you as an expert in your field. So I have videos like that, tutorials, I have videos also. I do have a lot of lifestyle videos where I'm traveling and I'm sharing with people nice places where I go so that they see them walking the talk, right?

Speaker 3:       12:08         Hey. So I talk about lifestyle and having a better designing your life, having a better life. I'm out there doing that, right? I'm investing in experiences and I'm investing in seminars, you know, uh, so all of those things, I document them, I make videos about them and then I upload them. And that's, that's probably the best free way that you can use today that you can leverage today to get traffic. So affiliate link in that to actually make money. So the cool thing about youtube is that now you can put links in the videos with this feature called Youtube cards. So you can actually talk about something and have a link pop up in the corner of the video, like, hey, check, check out this program or click here to learn more or something, uh, that works really well to generate leads. And, and then of course you have the description of the video and then if you have, you know, in the description, you can put a clickable link as well to whatever it is you're talking about in the video.

Speaker 3:       13:05         I just have a call to action in the video and tell people, hey, the lincolns isn't the description. Um, if you know how to edit video, you can also just put the video, the link in the video so people see it and then they can type it on their browser. Uh, there's so many ways to get your affiliate link in there. Um, and the more, the more content you upload, the more consistent you are a, if you post your youtube video also in instagram and facebook and you blog about it on your website, et Cetera, you give it more distribution and then you have more options with more people seeing it. And finding it of course. So that's something that has worked for me really well.

Speaker 2:       13:43         I think that's awesome. So Youtube has been probably one of the biggest things for you that you made mention of as far as if a person wants to go out and take those videos and they either use the videos or other assets to do paid traffic. What are some of the paid traffic sources of your funding that work real well from an affiliate standpoint?

Speaker 3:       14:00         [inaudible] for me it has been mostly facebook advertising and Instagram, right? A lot of my ads, we put them on both platforms because you can do that directly from facebook. And, and what I do many times is I create shorter versions of the youtube video to go on a facebook ad, um, because people's attention span on facebook is lower than youtube because people go on youtube to watch videos on facebook. People do multiple things, so they're not willing to spend every. Depends on the video, but on average they're not going to watch more than two, three minutes. And that's already pushing it a bit. So I either cut parts of videos and just put a section of it and then I invite people hate watch the full video on youtube if I want to send them to my youtube channel that I, that's what I would do with a paid ad or if I'm inviting them, let's say a Webinar, I'm hosting a Webinar for something, I will create a video especially for that, especially for facebook, for facebook ad me introducing myself really briefly keep it under 90 seconds and just invite people to a special training where I'm going to be talking about this, this and this.

Speaker 3:       15:10         Get the link register now. So I do that a lot for you too. Sorry for facebook advertising where I create videos especially for that. And I think the same video would also work on youtube if you wanted to do paid ads on Youtube, which I haven't done a whole lot of yet. Um, but the, the logic is pretty much the same. You know, you have a quick video invite people to something and have the call to action. Get them on the funnel, click the link and register. And there you can have either an affiliate opportunity that you're promoting or Webinar or a free Ebook, a free report, a video series. I mean there's just so many options, so many things you can do. So.

Speaker 2:       15:48         So I'm paid stuff. You're always taking them typically to a landing page where you're capturing their information for follow up later.

Speaker 3:       15:53         Exactly. And I either I do a lot of funnels where after they opt in I immediately have something to offer them right away. So if they opted in for something for free, hey check your email, your ebooks going to be there soon, but you know, stay with me for a few minutes because I have something else to share with you. And then I sell them something else or also in the followup sequence, invite them later to a webinar or something. So there's, there are always ways to add more value and be able to monetize the leads. But again, always figured out how to add value first before

Speaker 2:       16:29         asking for the sale. That's been one thing that I've seen a lot of people have a lot of success with these days is actually putting on the thank you page, an offer a certain. Basically you're congratulating you. I know it's going to be in your email, all that stuff, but by the way, almost their thank you page almost becomes like an Oto page.

Speaker 3:       16:47         That's exactly what I do and it works really well if you establish that trust and that rapport with people.

Speaker 2:       16:53         That's fantastic. Well, I'm curious, you obviously do a lot right now with your pot, with your podcast, beyond the hustle. Are you using that to what? What's your purpose behind using the podcast are using that to sell affiliate products? Are you using it for your own products? What's the purpose behind that podcast

Speaker 3:       17:07         for now? Like when I first started the the purpose lists too for branding really to to have presence in that platform because I had never had a podcast and I. I've been seeing how so many people are getting into it and I thought, okay, it's time that I get there and so for me it was a matter of branding myself even more. I'm not really selling anything there yet as I don't have like enough of a big audience yet to be able to sell anything I've. Maybe I could, but I wanted like the first few episodes to be just about the value and the few calls to action that I have. There are, Hey, follow me on instagram or hey, if you enjoyed it, leave me a five star review. A little things like that for now. But eventually of course I would love to go down the road as you know, with John Lee Dumas has been able to achieve with this podcast.

Speaker 3:       18:01         Right. People like that where, where he's making a very good income every month from it and he's very transparent about it. Um, but, but yeah, at first is for me to and also to connect my audience with the people that I've been able to meet because I feel super grateful that I've, that I've been able to meet Russell on first name basis and Gary Vee on a first name basis, John Lee Dumas as well, like, um, and so I feel very blessed about that and being able to, to connect with my audience with them and ask them questions that questions that sometimes might be different than what, than what most people ask. And I always asked my subscribers and my followers, hey, do you have a question for this person? And I, I always ask questions from other people with my own questions, but I have sometimes a couple. Um, but, but yeah, it was, it was for me it was, it was looking for another way to add value and eventually being able to monetize it. That will be awesome. But for now it's, my main focus is getting, getting more subscribers, adding more value in getting more listeners and, and see what happens. Well, one of the things people always want to know is what in the world did you do to get to the two Comma Club status?

Speaker 3:       19:10         Well, I did. Um, I did a combination of things because when I apply, who was, I think the rules were, I think the rules changed after that we started validating a much, much worse. Yeah, I think you guys got a little more strict with them, but when I applied it was not just one funnel necessarily. I had like two or three funnels and they all together. They did a little over a million dollars. So it was my coaching funnel, uh, was my event funnel and then it was affiliate marketing. So putting all those things together was a little over a million. I remember I sent all the screenshots and everything. Um, and that's how I did it, but it took me a little while. I mean, I was, when I started using click funnels seriously at the beginning of 2015, I had an account in 2014 that I was playing around with. Um, but I, I remember when I, the first time I met Russell was on a cruise. We were both on, uh, on, on the marketers cruise. Yeah. It was really funny because, uh, I have no idea he was going to be there. And I remember I was, I was looking. Is that Russell brand's? Oh my God, it's Russell Brunson. I have to go say hello.

Speaker 3:       20:23         And um, and then, uh, and then he invited me to promote dotcom secrets. Like he gave me a flyer, hey, I've wrote a book and this is not, you know, nobody knows about it yet, but you know, here's a flyer for it so you can sign up as affiliate. I was so excited. We even did a video, a little video on the cruise ship together to promote DOTCOM secrets. Yeah, that's how I also made it on that leaderboard. Congratulations. Yeah. So, um, that's how I started really using click funnels where I met Russell there and I loved it. I've been using it ever since. And like I said, mostly it's been thanks to my coaching programs, my affiliate marketing promotions and yeah, that's how I got into the club and, and really it's been because I've always implemented what I learn in my own thing before I teach it, that I've been able to get some, some really good coaching clients and I've been able to put together some, some small events because a lot of people skip that step. They learned something and they want to teach it right away. I'm like, wait, you got to try it first, see if it works. And then you can teach. So yeah.

Speaker 2:       21:33         Local in Chile or are they international? Where do you do most of your events?

Speaker 3:       21:37         I've never done an event in chiller though. Surprisingly I've done, I've done a couple events in the US and one in London, in Europe, but I've, like you were saying earlier, there's so much potential in this market and I spent a lot of years doing content only in English because I thought there's no money in South America, nobody's going to buy this. And then at the beginning of last year I decided to branch out again. All right, let's do some stuff in Spanish. And whoa. I was blown away. Like there is so much demand and honestly not enough good offers.

Speaker 2:       22:18         I think that's really critical. So tell me, as we kind of get close to wrapping things up here, I wanted to find out on your coaching program, what is it that you're actually coaching people?

Speaker 3:       22:27         Well, I, I coach people on, on several things, but mainly I'm building funnels. I help people build their funnel. Like I like doing things with people as opposed to for them. Like I really want people to learn how to build their funnels. So I teach them that. I teach them how to run facebook ads. I teach them how to be good on video. So, you know, sometimes I have people who fly in all the way to Chile to work with me and I get my video team and we do branding videos for them, stuff like that. Um, I also work with people on, for example, our email marketing, their copywriting sales letters, uh, and, and when people are a little bit more, um, you know, at a stage where they still don't even know what they want to sell. Then I helped him with, you know, discovering what is it that they want to sell.

Speaker 3:       23:15         Do you want to do affiliate marketing or do you want to do your own thing? Like let's, let's see what your personal brand would look like. What is your message, right? So starting a little bit from the, from the basics, what's your mindset, the right mindset that you need in order to do this? Um, and then with people who are more advanced and we go straight to, okay, let's build a new funnel and you have this offer, let's build a new offer, the Ebook, the, okay, what's your event funnel going to look like, your webinar. I help people build a Webinar. Slides learned much from Russell in that regard. So those are some of the things that I hope people do.

Speaker 2:       23:50         So tell me, how do you get people into your coaching funnel then?

Speaker 3:       23:55         It's built on click funnels. I have, I have a website called work with Carolina that common and when people go there they can see some testimonials and stuff and learn a little more, a little more about it. And then I have my application form there and everything. That's how they get in. I don't usually advertise it because, you know, I let people come in through different ways and then they either click on it because they find that on my main website or they find that at the footer of my emails because I don't like, I like being selective as well with the people that I work with. So really if they did the effort to find my coaching funnel, they really want, they really want to work with me then. But yeah, it's um, it's, it's something where if you want to advertise your coaching, I think it's much better to start with something of a lower ticket. Like start with an, with an online course like that. Those are the things where I do my ads and then when people come in from my marketing courses or affiliate marketing things or they enjoy my membership, then those people are highly qualified to do one on one coaching because that's something where you know, it's bigger investment, so you want to work with people who are serious and who you know already want to follow you and learn from you. So

Speaker 2:       25:16         I love it. I think one of the things that you have mentioned there, which I know you've done an extremely great job of is you typically have in a lot of you email followup sequences and bother your pages. There's always other products or services they can buy through you. I think it's a great way of just having that always out there to for who knows how many times they're going to click on it, but all of a sudden it's like, you know what I do. I want to work with Carolina and boom, there's the click. So the fact that you have that in all your email sequences is a really cool thing. So congratulations on utilizing that tactic.

Speaker 3:       25:45         Yeah, yeah. I always have on all of my emails, there's always a ps, whatever it is, there's always my sign out, my signature. Then there's my work with catalina that come with the bottom up without any call to action, but there is a ps, the ps, I always have a call to action. It could be, Hey, follow me on instagram, subscribe to my youtube channel. I opened up two new spots in my one on one mentoring program. Apply here. I always have something, but because I try to make sure that in the actual email, even if I'm promoting something else, uh, that I add some value that I tell a story, that I share something so that then people are happy to get to the PS and click on whatever it is that I, that I have there. And I think that's a really good strategy. And I got that mostly from Frank Kern. He always has a ps.

Speaker 2:       26:37         Well, if people want to reach out to you and get ahold of you, what's the best way to do that?

Speaker 3:       26:41         Uh, probably the best is I'm on social media really on twitter or instagram. It's at Catalina, Megan. Megan is m I l l a n just like, you know the dog whisperer. Spelled the same. It's the same last name. You know, people have people in the US, they always call me Carolina Milan. But uh, the, the, the double l is, it sounds like that. So instagram and, and also from my website, 39 or work with, um, I always, I was trying to respond to people and just, you know, I love talking to people, engaging with people who have seen me somewhere. It's always, it's always a great. Well, thanks so much. It was great having you on the show. I wish you all the best. And again, I look forward to one of these days actually brightened up in your neck of the woods down in Chile. That will be amazing. Please let me know in advance because I'd love to and we can show you guys around. Love it. Thanks so much. Thank you for having me.

Speaker 4:       27:44         Hey everybody, thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others? Rate and review this podcast on Itunes, it means the world to me. We're trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few $100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as the people you'd like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Jul 23, 2018

Why Dave Decided to talk to Chandler Woodward:

Chandler Woodward has joined the podcast to discuss his personal journey into the entrepreneurial world.  Chandler speaks about the major decision he made to dropout of college to start his own online business agency. He discusses some of the hardships he has encountered along the way; both emotionally and financially. Chandler now runs Legendary Marketers Project which is geared to help those aspiring entrepreneurs and businesses formulate new strategies for brand promotion by helping businesses unearth their best content. He is also the host of- The College Entrepreneur Podcast, which he started while in college.

Tips and Tricks for You and Your Business:

  • Overcoming Emotional Hurdles (7:57)
  • Having and Losing Clients (18:05)
  • Project Development: Legendary Marketers (22:22)

Quotable Moments:

"Try, get out there and publish and keep moving. You will find out you have moved a lot further than you thought you were."

"If I can make more than my professors, than I have the right to dropout of college."

"It’s ok to have a job while you are trying to get your entrepreneur stuff going."

"The reason why people aren’t successful enough is because they don’t try enough, they don’t fail enough."

Other Tidbits:

Chandler discusses with his Father, Dave, about his  journey from dropping out of college to running his first business agency. He elaborates on the importance of pursuing your passion and gaining experience in your field of choice. Chandler also introduces his latest project, Legendary Marketers;  and his vision moving forward.



Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody welcome back

Speaker 2:     00:18         funnel, lack of radio. This is going to be one of those weird, very weird, a kind of surreal podcasts. Weird for me because I actually have the opportunity of introducing you to someone who I've known his entire life who has been a huge blessing in my life and actually was one of the very first people who started helping me on this whole funnel hacker radio podcast. So without any additional introduction, let me introduce you to my son, Chandler Woodward. Jen, welcome to the show. Hey, what's up? Thank you so much. Debt. This is weird. It's so funny. I'm actually. This is a zoom call we're doing. I'm watching him at his house and I'm in. My office were usually. He would have been sitting behind over my left shoulder here when he first started. He got home from his mission about two years ago serving mission for our church and I put them to work right away and one of the great things was he just took to this whole marketing thing and so I've got so much I could say about him, but what is it that I want to make sure that we kind of take this in a direction that is beneficial for all of you guys who are listening and that is I want to let you know what's going to happen here in the next few weeks and why I wanted to bring chandler on to share some of the crazy emotions that he went through that you're going to be able to see when we launched the funnel hacking live a, our funnel hacking live tickets will go on sale and about two, two, three weeks in time that you're hearing this.

Speaker 2:     01:38         And with that, what you're going to see is a video and the guys who create this video for us, data is the most amazing videographer in the world. He has this ability to capture emotion, just raw, raw, pure emotion, and so he sent this video to us about a week and a half ago and I saw it and I, I started to get all emotional. I started on, well in my eyes were like all of a sudden sweating out of my tear ducts. I'm like, what's going on? And what's happening is I'm sitting there watching my son Chandler. It's admitted to 17 and 18 of the video where he was at funnel hacking live last year and Dan caught him at a point where you could see all this emotion and the part that's so exciting for me. One, it's my son and as a dad it's super cool, but the other thing is it he had.

Speaker 2:     02:28         It was just the epitome of everybody who's going through this journey, this craziness that's happening. So I've talked too long. What I'd like to do is turn the time over you, Chandler have, how do you kind of tell people a little bit about your story, where you're at, and then I'll come in for additional questions that are awesome. Yeah, so basically as I got home from my mission and I got into this whole marketing game and got into this whole entire digital online space and started going after and I was in college and basically his whole life marketing kind of this whole

Speaker 3:     03:00         marketing journeys kind of destroyed my life, but it also is helped my life click funnels. I guess. Long story short, I came home and I was going to college and was doing all this. A lot of a lot of your videos, dads as a hearing these people's stories of like how possible was the make money online and all this kinds of crazy things and I was like, okay, what if I try this out for myself? And I was trying little things, little things and I remember it was in Vegas last year and last year and we were sitting there with a with Alex or Moz out sharp and all these guys and their brand Uli and all these people and I was looking around. They're super successful. I'm wondering, I'm just asking this question like what should I be doing to be able to progress the most in this all my business?

Speaker 3:     03:49         They're like, what? What are you doing now? I'm like, I'm going to college and kind of like tiptoeing this stuff and brandon rights and next year it's like, dude, why are you in college? And I was like, that's what I'm supposed to do. Right? And he's like, no, get out of there as soon as you can. And then I went to, I brought my now wife to a viral video and last September and she met who loves and also hates at the same time because he's the one that pushed me off the edge to actually go and drop out of college. He gave me the whole entire kinda structured everything to go about it and just gave me this vision of like really what an entrepreneur is and how they, how they can act, how they can be emotions of just like going to college, like working really hard, but no one actually really realize what I was doing at home.

Speaker 3:     04:36         That was a lot of my friends would go out and go to parties and dances, all this kind of stuff on Fridays and Saturdays that'd be kind of stuck in a house kind of stuff and did some side things. Um, and so yeah, I ended up a business online business and agency and started doing that for a lot of local services and I'm actually, the funny thing about it was to be able to drop out of college. I came to you data and you said, Kate, you're not dropping out of college. And I was like, why not? You said you don't have a thing yet, you need to, you need something to drop out. And so he said take as much. So I loaded up my whole schedule up. I was like, I'm either going to graduate super fast or I'm a drop out this semester. And so I loaded up like huge long credits of classes and was going on. And as I started my agency as well, and the goal of this whole thing was if I could make my professors, then I have the right to drop out of college. And it was going down and I was like, Hey, what's the average, the average number? I was like, Hey, that's what I'm shooting for it. And at the end of the year I was like, I did it. Awesome. Sweet. And then dropped out of college. And this is the first year I've been and it's been awesome.

Speaker 3:     05:48         Obviously I know your story extremely well. Most people, they understand the emotions that behind that obviously there's a my wife, your mom and the other side

Speaker 2:     05:58         of in the world have you done to our son. And I think the part I want to make sure you had, I want you to convey to people right now is you're 22 just got married. You're trying to decide what the heck you're going to do. You and I spoke at a Byu where you were going to school in Provo, Utah at the entrepreneurial class. You're taking drop out. I actually drove a nick greer who is the CEO of skipio and also as the was your professor. He and I drove together to the class and I remember sitting there as he and I were driving to to teach. He's like, are you really going to allow your son to drop out of school? I said, you know, nick, it's not up to me. I mean, it's, it's his choice. He goes, I've never seen a parent though.

Speaker 2:     06:42         Supportive of it. Why are you? Why are you doing that? I said, you don't for me, Nick. All I care about is I want to make sure that my kids have the skillsets that project that they can use throughout the rest of their life to always make money and provide for their families. I had, I was in a situation where I grew up with my dad was an attorney. My mom was a nurse. School was an absolute necessity. I have a master's degree in exercise physiology, which I've done absolutely nothing with. I have posted a postgraduate work and physical therapy, which I did nothing with and so I had the conversation with Nixon, you know what, Nick for me, if I can, if my, if he doesn't know what he wants and he hasn't figured that out. I don't want them to stay in school to figure that out and network and grow, but at the same time, if he knows what he wants and this isn't going to help them get there, then I'm okay with it.

Speaker 2:     07:29         He goes, well, are you sure about that? And I'm like, Nick, I'm totally sure about this thing. And he's like, well then would it be okay if I, if he actually does that, maybe I can offer him a job what? And this was before you would even consider dropping out or anything else, and later on, obviously that kind of came true. But the part I want people to understand right now is what does a 20 something guy, one of the emotion, now you're married, you've got a wife to support and what are the emotions that you're really going through right now as an entrepreneur because you went to funnel hacking live. And unbeknownst to me when we ended up pitching the two Comma Club x coaching program, which is $18,000, you signed up and I'm like, oh my gosh, I'm sitting there with my, with my wife, your mom Carrie.

Speaker 2:     08:22         And she's like, you better make sure this program works. What do you mean? He goes, you've now got my, our son in this. She said, my son obviously like you don't share you gotta. Make sure this works because he's, he's married. He says he can't afford this kind of stuff. And so when I saw that video, which you guys are going to see at funnel hacking live, as soon as we release the tickets, you'll see the emotion. And I wish so bad, I could show it to you right now, but you basically are sitting there, you're on the, on the front row with me. Uh, I'm not in the picture. And Dan had this ability to capture this emotion of such just raw excitement, confusion, frustration, I mean just this bundle. So I want, I want you to convey, take us back to that point and help people understand what's the emotions that you were dealing with at that point.

Speaker 3:     09:13         So yeah, it was. Oh Man, for sure. Because it was definitely a ton of ton of emotions, but I remember going to funnel hacking live and thinking, okay, we don't have a lot of money or barely able to get to and thinking, okay, I know they're going to pitch something at the end. Don't want to take this. Like, this is not going to happen. I'm not going to fall into this trap again. I'm not going to fall into this. I'm going to go out there. I'm to motivated, I'm working when I get home. And when the pitch came, I remember we were sitting there in the table and I'm just speak super quiet. Pitch just happened. I heard about. I heard all these crazy things and I was just sitting there at this table, we're all, there's Julia was there, you were there, always was there in that little room.

Speaker 3:     10:04         And I remember sitting there, I was like, everything just went quiet. And I just think to myself, I was like, Hey, like I know I want to grow. I know I want to take the next step. I don't want to get out of where I am right now and start moving forward. I was like, okay, is this really the only way is this like, I know it may not be the only way, but will this be this? Will this make me get there quicker to get there faster, get there in a quicker time. And I remember thinking there was okay as a friend, see, I think we need to do this. I think I need to get it. I think I need to get this to compliment program. Like we don't have, we don't have money. I was like, I know we definitely have the money for it, and she's like, do you really want to do it?

Speaker 3:     10:44         And I was like, more than anything, I felt this. I had this feeling in my heart, I know this is it and know this is the reason why I was here. And as soon as I got there I went and a friend and my mom were walking out and I ran. I ran over there, the table got my credit card out because we have enough money. So I got my credit card out on the table to miles. I was like, all right, miles and I filled it out and I remember running back to my wife and I was so scared. I was so frustrated. I was so it's kind of like jumping out of plane with no parachute and hoping that I can find some things that build it on the way down and I just seen my wife's eyes with just support and just fear in her eyes as well and just thinking like, this is it, this is a whole thing behind it.

Speaker 3:     11:37         The two comprehensive plots out Colombo is like you have a goal like you're taking the life or you're taking or your diet pretty much, hey, here are these two things. We're going to get one of these right now. I just remember being in that moment and then sending or the rest of the event and just thinking, oh my gosh, like this is it. This is where my life is going to be changed, and just the frustration, the fear and everything going through my bike at the same time and me and every time I watch that video again and those memories come back to my mind, they're thinking, I just feel that again. I was like, oh, this is what it's all about. This is what entrepreneurship is the most amazing thing. It gives us some blessings, but the same time, it's the most frustrating and fearful. Just so many emotions go into it that aren't really, that are really. You don't see the surface but are so deep down below and that kept us going through my mind. So

Speaker 2:     12:30         thank you so much for sharing that. It's here and you, as I'm watching you even relate the story for a little backstory, for those people who are listening to this, they need to understand a little bit about Fran and your wife and her experience as far as. So Fran is from Chile and France is a, you know what, I'm going to let you tell France story, but the things I want to make sure you touch on here is how she viewed an entrepreneur and what an entrepreneur meant to her coming from her Chilean roots. Yeah, for sure.

Speaker 3:     13:04         So yeah, my wife has been here for about a couple of years in the states. Yeah. And basically anyone outside of the states has a, especially in Chile when you come to the states, it's all about gaining education, getting a job. That's the only way. She didn't come from a very wealthy family. She had a very, very humble life. And um, and everyone who knows that entrepreneur pretty much knows him as more of like they had nothing else to do. And so they're just trying to find a way to make things up. And it was just based off of that and once you went out as an entrepreneur, feared came to her heart because she's like, oh my gosh, can I marry this guy and he's not going to have a lot of money because entrepreneurs don't really have a lot of things outside of the streets and they're kind of washing windows and all this kind of stuff.

Speaker 3:     13:57         She's like, man, I just don't know if that's gonna happen. That's gonna. Like if you go into entrepreneurship or are you really gonna be able to be successful? And after going through all these things, she was able to essentially I live and all these things and hang around with people who saw this light of like entrepreneurship changes life. They changed the world. They're the only people that can actually go in and go in and change the world and change people's lives and stuff and create this movement and stuff. And so that's her. That's her background on entrepreneurship. She's in the background here. I can.

Speaker 2:     14:30         I wish people could see the video that I'm going on a little more background. I want to kind of fill in some of the blanks here and this is a. I think right now the era that we're in, entrepreneurship is kind of like the rock stars. If you say you're an entrepreneur these days, people think, oh my gosh, dude, you're going to crush it. I mean, I think Gary v is kind of what we really got to give him the most credit for making entrepreneurship, this crazy thing that's out there. But I can tell you when I, when I started basically as an entrepreneur 20 plus years ago, I was. People looked at me the same way that Fran looked at you and that is basically if you're an entrepreneur, it means you can't do anything else. It's made you basically just gave up on everything and you're just going to scrap and hopefully find some way of making money.

Speaker 2:     15:14         And I know there were times as I was, as you were growing up and everything were times were tough for ours and it was. But You keep fighting and you keep going through that emotional thing. And so what Fran was experiencing is how I was at years ago and I remember that and I think these days people talk about entrepreneurship as this almost this glorious ideal type of thing. And the part that I want to make sure people understand is they're listening to you is what was captured by Dan and that video was the fear. And I think frequently people don't understand that's normal. That's okay. And I, I've gone through it so many times in my own life and I've, I've had this conversation with many entrepreneurs as far as you have to cycle. And I wouldn't. I've hadn't. Tons, not tons. I've probably had over the course last 25 years, probably eight different business partners at different times.

Speaker 2:     16:13         And one of the things I've realized is I would never go into business these days with a partner who hadn't cycled. It's a, I want to make sure that that person went. And what I mean by cycle here is they've, they've had a business where they had a lot of success. They made a lot of money and then they lost it or came across hard times. Because it's during those hard times that really change a person's life and it was, again, it was one of those situations to where you and I literally had this conversation just a couple of days ago and that is, um, more backstory here. Uh, so chairman Fran got married July 13 after January 20th. July 13th is coming up on their six month. Basically this Friday is our six month anniversary. Since then I have had them come out to force them basically to come to boise quite a few different times for different family things.

Speaker 2:     17:08         And as you mentioned, as far as going to funnel hacking live with something you wanted to do, but there was frustration and I understand it as a father, but I even understand it more as a husband where you're like, listen, I want to provide for my wife. I have an obligation, I have a duty of responsibility. I want to do this myself. And you did a facebook live recently as you were kind of recounting your time going to funnel hacking live and the frustration of. Yeah, you ended up, uh, we had an extra room in our, in our suite there, so you and Fran and all made logical sense just to stay there. But at the same time it was one of those things too where identity, I don't want to stay with you guys. I want to be able to do this. And I know right now you're heading, you and fran and your brother Parker had not to see Tony Robbins a for the next three days.

Speaker 2:     17:58         And so I know that, uh, right now money's tight. And so what I want to do is I want you to tell people what it's really like, what is, what is life? Because again, if you go back to where you were in December, you thought you had all these clients and what I want you to explain to people is how has it been as far as an agency owner, having clients, losing clients? Kevin, people make promises that haven't been fulfilled. Having partners. You've got a lot of experiences but in six months in partners who say they're going to do stuff and they fall through. So I want you to kind of be extremely raw and vulnerable and tell people what, what's it really been like?

Speaker 3:     18:38         No. Yeah, totally. It's been a, it's been more of a downhill helicopter that has been more up for sure. Um, I mean being, so yeah, had the agency at the beginning of the end of last year built a six figure business. I was making about $5 a month more than professors and then literally all of a sudden every single client, like it was like, it was almost like a whole two weeks. I mean, it was insane to see how they would hire someone else underneath them and they were just kind of, I was doing everything inside of their accounts and stuff and so there's kind of see what's going on. And I was like, what the heck, I, how did this happen? I even see it coming. And also then getting married in about month, having zero money, having zero anything and thinking, okay, we have a payment coming in a month, how am I gonna ever gonna make this?

Speaker 3:     19:41         And so I remember I was sitting there and I was getting, I was actually in a career and I was just like, I was like, as a husband, like how am I going to provide for my wife? I was like, are we going to go home? What's going to happen? We have to live with my parents. Like, is this really going to have to thinking of myself like a camera, be married in a month. Once my wife asked me if I'm living with my parents or my grandma living with these people, I was like, I have to give her a bed to sleep in the thinking that I was like, man, okay, this is crazy. This is crazy. And so I went and I got a job for nick beer was all his marketing and stuff, uh, at this little software called skipio and have been doing that for the past six months now.

Speaker 3:     20:24         And every single time I go in, I'm gonna say, okay, I know I got this too comical x program. I was like, I know now I can grow, I can go. And so now I've been going in, I've been doing this agency stuff, I've been going up and creating funnels for other people and doing all this other stuff, but now having the coaching and having the processes actually now have a process and assistant like entrepreneurs, never full security, but it gives me enough security that I can. I know that this will work out, it gives me a pathway, it gives you all these things I can go. And so now I've been going, now I'm just like every single thing I can think of. I'm just trying, I'm trying, I'm trying. It seems like it was kind of casting into the nets I'm seeing where they land and see if any fish coming out and that's kind of where I'm at. And it's kind of like the fear basis. I'm just throwing a bunch of things to help stick. That's where it's at.

Speaker 2:     21:14         I love it. I think I get, I appreciate your vulnerability. I appreciate you being so open and I'm. One of the main reasons I wanted to do this podcast with you is I have a lot of people on the podcast and I had someone reach out yesterday and say, all you ever had on the podcast is people who are always super successful, they've already hit the two comma club. What about those of us who are struggling trying to make it work? And it's like, you know what? I know the right guy to bring on one. Just do that right now. And so I appreciate your honesty. I appreciate your vulnerability and I think the key that's important here is for people to understand that it's okay to have a job while you're trying to get your entrepreneur stuff going. It's okay to have a safety net there as you're still trying to.

Speaker 2:     21:53         You know, so often people say, oh, I'm just going to burn my boats and bridges and everything else and I'm just going to. I'm like, yeah, but you know what? It's okay to to have some income coming in. You don't. What it does is it basically helps you. It helps you not make stupid decisions. It doesn't have to be, but again, it means that you're working late. It's amazing. As soon as you finish your eight hour shift or whatever it is at Skipio, it means you come home and you're up for another eight hours or whatever it might be. Burning the candle at both ends trying to make things work. Uh, so what's the next project you're working on right now?

Speaker 3:     22:25         So we've got to do it some other silos for sure. And one of the ones I'm actually really excited right now is a legendary marketers that's actually really exciting and I'm really excited about getting out and going and that was actually with me and you. So I'm basically for anyone who doesn't know about this one is like, this is actually kind of an introduction to me getting about what entrepreneurship was. So about 10 years ago, my dad flew around the country, all these crazy successful people and learning their secrets, learn the tactics and learning all these crazy cool strategies. And I remember as a, as a son sitting there 10 years ago thinking, okay, what's happening? Where's my dad? Whereas like, what's going on? And all this kind of stuff, I didn't know crazy too much, but I knew there was something going on and I remember with my friends asking what is, what is your dad actually do you know?

Speaker 3:     23:14         It's like, what do you do? You have a job, do I'm an entrepreneur? And like you said before, that wasn't a huge it that was just like, it was like I go back to my friends and he's an entrepreneur and they're like, what's that like? I have no idea. That was basically the whole thing. And so yeah, we've done this. Now we've, we're launching legendary marketers and it's this crazy cool project. I'm actually cool. I'm actually super excited because I had asked you to take it on. I'm going to go now I'm going to go out and stuff. And so that's one of my projects I'm working on right now.

Speaker 2:     23:47         I love it. So hopefully it's going to become, are your two Comma Club program here? We're going to comic con status. So a legendary is a product that I created again is channeled, made mentioned 10 years ago this year. And I'll do a podcast later in more detail about how I met Russell. It was through all that kind of stuff. But I think the part I'm most excited about right now, chandler, you talked about this literally for the last two to three years as far as you've taken this on and doing something like this. And I was out with Russell, uh, we were filming at Tai Lopez's house and one of the things that we were talking ty about was if you had to start all over again and he was basically asking Russell, you know, what would you do as far as would you do affiliate marketing or something like that.

Speaker 2:     24:31         He says, you know what, I feel like mark is kind of one of the things we're wrestling. Made a lot of money and get started with a lot of things. He says, I probably would, but I would do it different this year, this time. And he says, what I would do, and I'm not going to take away your thunder, but basically you're doing exactly what Russell told you to do. So what's legendary marketers? How's it gonna work? Give people an idea as far as what's going to take place because unlike when I was flying out, spending tens of thousands of dollars finding for people's houses, being stupid, you're being much smarter about it, so what are you going to do?

Speaker 3:     25:02         So yeah, it's funny isn't it? Says it's awesome. It's like a 10 years ago. It's crazy now that all the technology and all these crazy things that we have now, so I'm actually gonna go out. I'm going to find. So anyone who gets it's gonna be able to say, Hey, who do you want? Who Do you want to go out and find out their best content stuff and with that, with that person, I'm actually going to go out and I'm gonna go find their like their top youtube videos or top strategies and stuff and all these kinds of things that kind of a build up upon this person and see exactly their best content and stuff and find out exactly what's going to help them best with this thing and I'm gonna go get, get that. And so say it's like Tony Robbins. I'm gonna. Find the best Tony Robbins videos and we will give it to their people and say, hey guys, here's this awesome Tony Robbins video series. You're going to go grab it and stuff and have all their stuff.

Speaker 2:     25:52         So for those of you guys who are listening, a couple of things I want you to do here, first of all, understand how raw and emotional being an entrepreneur really is. I brought chandler on to help them basically encapsulate and share with you his true emotions and the because he's in the fight right now and I think people don't understand how hard that is. And so again, I thank you and appreciate all that you're doing. I am so proud of you. I couldn't be more proud as a, as a dad. I'm just so excited. Um, and the second thing I want to make sure you guys understand who are listening here is take a A channel's going to be releasing that. In fact, it will be live by the time this goes live. It will be released here in the middle of July. And basically in commemoration for our 10 year anniversary of doing this, my first product, I will explain this, uh, a, another podcast later, but the part I want to make sure you guys were listening, the reason I want you to go into two reasons, I want you to basically funnel hack what Chandler is doing.

Speaker 2:     26:51         First of all, yeah. I would love for you guys to buy the product, legendary marketing some money in his pocket. That's always a fun thing for me. But more important than that is I want you to watch and pay attention to the affiliate strategies that are done. The Chandler's going to use a. because I have a lot of people these days say, Gosh, I don't have any money. I don't know how to get started. So what I want you to do is I want you to follow Chandler on his journey because he's got a podcast and you still need to be doing your podcast.

Speaker 3:     27:18         Yeah, I'm actually, I've just filmed three extra ones now and it's going to go live this week. So. So what's your podcast? So it's the college entrepreneur podcasts. I'm to change that name because I'm not

Speaker 2:     27:33         called entrepreneur or dropout bog soon to be dropped out. But anyways, uh, no real. What I want to make sure you and I want you to follow Chandler on this journey is there's a lot of people who I get asked about this all the time as far as, well, how do you really get started in affiliate marketing? And we've got affiliate bootcamp and it, which is an amazing resource, but people say, I want to see someone do it from scratch who doesn't have anything? You guys have clickfunnels. You've already got people who are 60 some odd people, one dream cars, and I just want to follow someone from scratch. So that's the main reason I want chandler on this. Two reasons. One is that once you understand his entrepreneurial journey, because it applies to a lot of you guys were listening. Second of all is I really want to make sure that you can follow someone and who's going to be implementing the stuff that we've taught and and used, but even some of the new strategies that we're doing right now from an affiliate standpoint.

Speaker 2:     28:24         So take a Go funnel hack it, pay attention to it, sign up for put money in your pocket, whatever it might be. Most importantly, funnel hack this thing because I think it's going to be neat to see someone from basically start from the time he started here. Uh, I think we're going to race. I'll have to kick at my affiliate stats as well and see between you and miles and I who can actually get the dream car the fastest. It's going to be doing affiliate stuff for a lot of people as well. So with that, as we get close to wrapping things up, I know you've got to catch a flight to head out to Chicago to go to upw. Any parting words for those people who are listening?

Speaker 3:     29:04         No. Yeah, just, I can't imagine I cannot express enough about how much I'm. One of the things I learned in the video actually is in Golden. He talks about how a,

Speaker 3:     29:13         um, the reason why people aren't successful, not because they don't try enough, they don't fail enough. They don't go through those experiences. I think that's a big thing that has happened to me so far as I've looked back and if I look at her right now, like maybe I'm not like the best marketer, I'm not the smartest person, but to come to see where I've came from and to see exactly where I started from. Like now I'm doing these facebook lives and stuff and do all this crazy stuff and to see exactly I'm, I'm, I'm not the best. I'm actually impressed on how I grown and so it's been awesome. Say just trying to get out there and publish and publish and do stuff and just keep moving and you'll find out that you've moved a lot further than you actually thought you were. I love it.

Speaker 3:     29:48         So if people want to reach out to, where did they, how can they contact you? Um, yeah, Chandler, There's a cool strategy call that's like the best place to find a way to kind of get ahold of me. Um, as well as if you want to follow the exact journey. I'm just follow me on facebook. I'm doing a facebook live every day and exactly what you're going through, so I love it. Well, Janet, I love you. I'm so proud of you. I hope you and Fran have an amazing time. Please give your wife a hug and a kiss for me and thank you so much for jumping on and being so vulnerable. Oh, thanks.

Speaker 2:     30:19         Hey everybody. One of the things you heard me talking about Chandler here is this whole idea that the video that he is he is in is So checkout funnel hacking Sign up, get their take action like Chandler did, and make sure that you're at next year's funnel hacking live. It's going to be in Nashville and you can check it

Jul 20, 2018

Why Dave Decided to talk to Wes Bewley:

Wes Bewley is an Entrepreneur from Austin, TX and has generated over $100 Million in Sales within the health & wellness arena. A member of the prestigious Two Comma Club and has received the 8-figure award. Wes is also the founder of a business forum named The Entrepreneur Fight Club, where he shares personal stories, tips, and strategies to help current or aspiring business owners grow their business.

Tips and Tricks for You and Your Business:

  • Business Branching using funnels: (8:00)
  • Building Businesses and Relationships : (15:00)
  • Equity and Lion’s Share Philosophy (17:30)
  • Trials and Tribulations: (21:00)

Quotable Moments:

"If you have a money problem, then you don’t really have a money problem. What you have is a sales and marketing problem."

"I always want to create a win/win, but I really want to create a scenario where they win even more."

"There are no more rules!"

Other Tidbits:

Wes explains the significance and simplicity of creating a business in no time. Being an entrepreneur, creating multiple businesses, there are no more rules! He takes us on his personal journey to making 10-million dollars in less than two years and speaks about: The Entrepreneur Fight Club, his page, giving business owners value and creating new opportunities for them.



Speaker 1:     00:00       Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward and everybody. Welcome back. This is

Speaker 2:     00:18       that totally, totally different podcast we've ever done because I actually want to first of all, introduce my cohost miles clifford and what's going on. Everybody's super excited to be here and I'm even more excited about the guest that we have on the first time where Dave and I are co and this and I'll let you introduce who we are interviewing today. So both of us happen to know this guy because he's a complete rock star. He's one of our eight figure award winners, sport and the bling on his on his homepage is here. We're taking a, West Dooley. Welcome to the show. What's up guys? Good to be here. Pleasure. I again, it's one of those things. I get so excited. We have these kind of like pre-interviewed things going and I'm like, we got to get this record and I can just dive in because I want you guys to hear firsthand how wes has done what he's done.

Speaker 2:     01:07       So first of all, you have to understand this is a guy who's been literally crushing it for how many years now you've been in this business. Uh, I'd say at least two and a half. A huge, huge at legacy building. Two and a half years. I mean, just crushing it. He's been one of our two comma club winners. And fortunately it's actually, I'm and my pictures on there. So excited. Actually, I'm in the shadows. You can barely even see me. It's actually he and Russell and todd as he's accepting his eight figure award winning plaque. So again, what I want to kind of dive into this year West is one thing that we were just starting to talk about is this idea that, you know, you do so many different things and I think that's the problem a lot of entrepreneurs struggle with is like I can't make it unless I just focus on one. And so you're like totally the opposite side of things. So kind of tell people what is it that you do?

Speaker 3:     01:59       Yeah, you bet. Well, you know, the one thing I always tell people that it's a little bit confusing when you look at somebody like me because when someone, when someone's new cs what all I'm doing and they try to do it, then they get overwhelmed and what they have to understand, it's like I didn't do it overnight. And the way I look at it is, you know, at the time I start a new business, I, I liken it to drill for oil where, you know, before you can start pulling oil out of the ground, you have to, the crew has to show up, right? There has to be work that's done. They have to erect the rig, they have to get oil pumping out, then they can, you know, set up that little oil horse that continues to pump out oil. Well, you know, whenever I decide I'm going to do something like it usually takes me about a month to really get everything up and running.

Speaker 3:     02:48       But see now you're seeing, you know, two and a half years into this thing. And so don't be confused when you see somebody that has a lot of different businesses because they didn't do it overnight. Still human, you know, I get distracted, I get a uh, I guess I'll have days where I don't feel like doing anything. I have days where things don't work right. You know, so I'm human just like anyone watching this. But you know, I originally got my start in network marketing. I don't know if a lot of people realize that or not, but that's where I originally got my start when I was 18 years old and it's really all I had ever done. And my goal, my, my lifelong goal, you know, from a young age was to get to the top level in that company and it was just a really prestigious honor.

Speaker 3:     03:34       And so I got there and as really exciting and, you know, one of the things that happens whenever you build a business, really specifically a cashflow business that's built around a lifestyle as you actually have a pretty good lifestyle. And so a couple of years ago I was just kind of like, well, I can only mow my lawn and trim my trees so much, uh, before it's like, you know, maybe I'd like to use the extra time that I have now to further, you know, share my gifts with the world and further learn and grow as a person and become better. And so, um, what, what kind of ignited all of this was, I had this. I had this lady named Ashley who was a personal trainer and she would drop her boys off at school every day. And then um, and I, and I would drop my son off so we would see each other and we became friends and stuff like that while I would see on our social media when she would post stuff, she would get all this engagement.

Speaker 3:     04:35       And so I said, hey, if you ever thought about launching an online training business, and she's like, I think about it everyday, I just don't know how. And I go, well I think I know how can you be my Guinea pig? And she was like, sure. And I go, okay, here's what I need. And like this, she didn't even have an email list. Okay. Like she didn't know what an email list was. I was like, do you have an email list? And she's like, well, I've got people I email. I'm like, no, it's not what I'm talking about. So we had to do like a post on social media to get people to join, you know, the opt to her, uh, you know, fitness funnel. And after three days of that she had like a whopping 32 people on this email list. And then we send out a series of emails that went to a click funnel's checkout page and she makes $3,200 in three and a half days with the list of 32 people.

Speaker 3:     05:22       Now I know that's weird that it's all three point two, but it just, it just is what it is, right? Like I can't, I can't tell, I can't fix the numbers, but it was so powerful because she's a really good friend of mine and she's shared with me that that month, if, if she wouldn't have earned that income with our online journey business, they would have actually gone into foreclosure and I didn't even know that at the time. And so that, you know, that the, the emotional currency that I saw from helping someone and seeing a real difference. And, and also, you know, even though she made the 3,200, we split it. But even though she made the 3,200, that was Kinda my first little online experience. So it felt like I made the 3,200, you know, I was like, yes, but you know, obviously that wasn't online, but I was like, from that moment on, I was hooked. The first time you get an online customer, it's the most incredible feeling in the world. And so

Speaker 2:     06:21       stop there for a second. I want to make sure those who are listening understand. So did you charge her anything up front with her? I just did a partnership. That's what I figured you'd done to. I've heard the story from you before and I think it's important. People understand when you don't know exactly what you're doing, even though you thought, you know, I might be able to pull this off. Working for free is one of the most important things you can do and it's so cool. Yeah, you were able to get successful and yes, you were able to save her house from going into foreclosure, but obviously it generated revenue for you. But I think the part that's the coolest thing for me is I hear stories like that is the confidence that then gives you to go, if I can do that for her, where can I go? And now you're sitting there watching these plaques behind your wall. Here you got eight figure black, two comma club black, take tickets. Fast forward from there, she helped them. One client, what are you doing now? What's entrepreneur of fight club? How, how in the world did you get to. I mean, people still don't understand that a person can literally do in two and a half years, go to wherever they make $10 million through a funnel. It's just astronomical.

Speaker 3:     07:20       Sure. Yeah. So that, that branched off into other things that ended up creating a product around it and it's, I won't name the website, but ended up creating a product that shows trainers how to launch their training business without facebook ads. And so, um, then that led to entrepreneur of fight club. And really what I saw there was just a lot of entrepreneurs that didn't know how to wake up every day and generate leads. Didn't know, you know, one of my friends, Jessie always talks about how if you, if you have a money problem, then you don't really have a money problem, what you have as a sales and marketing problem. And so I thought, okay, well everyone thinks they have this money problem, but all they really have as a sales and marketing problem, we can fix that. We can correct that, you know, and so that, that led into the entrepreneur fight club.

Speaker 3:     08:09       And then that's just a generic entrepreneurs business forum. Uh, there's people that sell on Amazon in there, there's people that are realtors in there. I mean any type of business owner, uh, can, can get a lot of value from that group. But when someone goes into that group, there's a lot of different trainings pinned to the top. And so somebody can kind of pick and choose what's for them. And then those different trainings lead to other things, whether it's a, you know, a little private mentorship circle, whether it's this thing I do in Austin called e upgrade, which is where people come and actually hang out at my house. And you just focus on their business. There's all kinds of stuff that it branches out into. So you're using an entrepreneur

Speaker 2:     08:49       of fight club as a front end, and correct me if I'm wrong, but my understanding is that's been a facebook group. Yes. So it's a private facebook group, so you're basically bringing them in the front end through clickfunnels opt in page. From there they then get access to a private facebook page on that private facebook page. Is this content where each one basically is a lead gen for another product or service that you have to offer, is that correct?

Speaker 3:     09:11       Yes, exactly. Exactly. And so the way they get added to the group obviously is they have to go through the clickfunnels site and also joined my email list simultaneously because you know, facebook groups are. I mean you can be hot and then all of a sudden that's good, you know, because of the algorithm or whatever. Right. So email list is gold, golden, and that's the way people actually get into the free group. So,

Speaker 2:     09:36       I mean, it's not going to want to make sure I hear this from people all the time and that is, I'm just going after facebook messenger. That's all I care about right now. Email's dead. No one opens emails. Anything else like that and what you just said, for me, it's probably the most important thing as we're helping people understand, you have to build a list that you control and you control an email list. You don't control a facebook messenger list. And so I love the fact that you're collecting both. Congratulations. That's super, super

Speaker 3:     10:00       cool stuff. Yeah, thanks a lot. Yeah, you know, I mean, even, even the way all of us communicated about this particular video was through an email. We didn't communicate it through messenger, you know, so email is crucial and that's ultimately in my mind, the golden egg. And that's the biggest asset that I have is that email list and my personal opinion. So, um, you know, at this point all I'm continuing to do is just identifying problems that people have and creating solutions. And, uh, I've also just a lot of different partnerships and as I was alluding to with you guys, I'm, one of the things that, that I have really enjoyed lately is doing something that I kind of calling a smart business, which is a where you can identify talent or identify potential somewhere and then you can usually set that particular business up and I'm going to give you some applicable examples, but you can usually set that business up with about two to three hours of actual work.

Speaker 3:     11:00       So that's the first rules I got to be able to set it up with two to three hours of work, which is possible with click funnels. Um, and then it must cash flow immediately. Okay. Most cashflow immediately and must be able to be managed with, um, you know, 20 to 30 minutes of actual time per month, you know, let's call it an hour just to be safe. So cashflows immediately can manage it with one hour to two hours at Max. Maximum month can set it up within two to three hours. And so one of those, one of the examples I was sharing with you guys, I've got a lot of different kinds of businesses. They're a little bit, little bit unique, but a, something people may not know about me is I'm a big outdoorsman, so I'm, I'm into archery and all that kind of stuff.

Speaker 3:     11:45       Well, uh, I go hunting with this guy they call pigment and turns out pig pig man pigman. In fact, I built his website for him. It's Pigman a t v Dot Com. Check it out Pigman So, so I go hunting with them and it turns out like he's got the number one hunting show in the world. And so I'm hunting with him and a bunch of other fans of the show. And these guys know every line, everything he's ever said, every one liner, every joke. And I'm like, these guys are fans. You know what I mean? Like these guys are super fans and so I'm pigment. If you ever thought about starting an inner circle, and he's like, I got no idea what you're talking about. The talk to my manager. So I talked to his manager, we create this thing called pigments, inner circle.

Speaker 3:     12:33       You guys can even go look at it. It's got a value stack and everything and a timer and a, we crush it. I mean, people love being in the group and so, uh, it's just like maximum fund. The guy's got a quarter of a million followers on facebook. So it's like now, now I'm, I got a piece of the hunting industry, you know what I mean? It's so cool and it's so cool for them because what I did for them is identified cashflow that you know, didn't even exist. So they're super grateful. It's a win win. So things like that, you know, or I met this other friend of mine that was really powerful, but she just didn't really have a stack. She had a little $10 a month group and I said, let me help you. So we created a partnership and again, got her set up in a shorter period of time. But she went, she knows she went from $3,300 a month on average or first seven months to her first month with using click funnels and having everything set up properly. She cleared $89,000.

Speaker 3:     13:37       I mean, that's what I'm saying. Like there are no more rules, you know, like that's the biggest thing I want to help people understand. If I could give anyone any kind of a takeaway is just the reality that you know, there, there, there literally are no more rules anymore as far as the old adage of it takes a lot of time to build a business and it's hard to get a business up and running and look. My first, my first online training program I built took me nine months to build. Okay. I made all the mistakes I thought I made. The first time I recorded it on my computer crashed. I thought it was like God was telling me like, don't do it. I wasn't sure if it was God or the devil, you know what I mean? I can't have in this desire to want to do it.

Speaker 3:     14:25       So I kept following that desire and finally launched. It will. Then my next program only took nine weeks. Well then my last program only took nine minutes. You know what I mean? You get faster and faster and faster as you start to build up your skill and you start to see this stuff that doesn't work out. You start to see the things that you do that don't actually matter. So you start to take a more direct approach to what you're doing. So there are no more rules. Like, you know, I always tell people like it's Kinda like we're Ben Bernakie where we can print our own money. I don't like. All I have to do now is think about, okay, how can I serve more people? Okay? And then boom, and nine minutes I can build a landing page to checkout cart. And that is a business.

Speaker 3:     15:09       I know that cashflows and people get served and people's lives improves. And that's the point of a businesses to improve someone's life with your product, your service. So that's why I'm saying earlier guys, like it's hard for me to go to sleep at night. I'm not going to do so real quick. Last night you went through talk through that checklist. The three things that you're looking for. Are you like searching these people out? Are they come to you or is it just like relationships, like meeting them in the street or obviously you went hunting with this guy. Are Are they seeking you out? Are you seeking them or is it just building relationships? Yeah, it's typically, it's typically just building relationships. I mean, what, what do you have to understand? Models is like these types of opportunities are literally all around us. It's just our ability to identify it, you know?

Speaker 3:     15:53       There's so much untapped potential all around us. There's so many business owners that have that it factor, but they don't know what to do with it. You know, like that's not what they're, they're not the architect, but if you are and you can see what they could become, that's the whole idea behind potential as being able to see what is possible. Then literally like there is, there is a, I don't want to say like unlimited potential, but I don't know any other way to describe it to you. So, but to answer your question, most of them have come through just personal relationships. I mean it was just like, once I was there hunting with them and then saw how these guys were just hanging on every word and I got to see how cool he was. I'm thinking this guy's got it. And I'm like, but I bet he's never thought of this, you know?

Speaker 3:     16:40       And there's some times where all I'll talk to people and they don't get it. You know what I mean? Like I even had a, I was trying to get a partnership with this abstract artist that's really, really good. And I was like, man, uh, if you could teach people how to do what you do, obviously they can't do it the way you do it, but if you could teach them how to do it, then you know, okay, well, you know, we, we were kind of starting to move that direction. Well then he's, he's. He said, I don't want to give up, you know, 40 or 30 percent of my company. So I'm thinking, but it's, you know, right now it's a lemonade stand.

Speaker 3:     17:15       The problem with our culture in terms of a partnership, as you got way too many people that are watching shark tank, you know what I mean? I'm not giving up not giving up that. So it's like, okay, you know what, God bless you. You know what I mean? Like, I'm not in the convincing business, but it is cool whenever you find someone that is like, yes, I know I'm capable of more. I'm just not sure how to do it. And so i. One thing about me I was going to share with you, miles is like I never want more than 30 percent of their business. I never want more than. Why is that? Part of it is because I want them to have the lion's share because I want them to, uh, you know, because they're going to be the one running the show. But if I've, if I've got a, like all I want to do is help organize the person and share ideas to help them continue to grow.

Speaker 3:     18:11       I don't want to be an employee for the business. And that 50 slash 50 or 40 slash 60, I'm, I'm kind of like, they're kind of waiting on me to do stuff and that's, that goes against this idea of a smart business, right? So 70 slash 30 gives them, the lion's share were, they're still, they're still earning an incredible, you know, they're still getting the biggest bang for their buck. And really I've played around with 20 to 30 percent and I'm actually liking 20 a lot. And so that's one thing about it is like I always want to create a win win, but I really want to create a scenario where they went even more. Because I'm looking for lifelong friendships and relationships and partnerships. I'm not looking to, you know, get 50 slash 50 off the bat and then you're trying to look for ways out. You know what I mean? I don't want you to have to find, I don't want you to want to escape. I want you to come. I want us to continue to grow together. So that's kind of my thought process there.

Speaker 2:     19:12       Yes, that's super, super cool. I'd sit here. I mean the pigment is like the classic. I mean he is like the perfect, attractive character.

Speaker 3:     19:20       I'm telling you. I mean, you want to see his videos. You have ever seen his videos yet. I mean the guy is unbelievable.

Speaker 2:     19:27       Seriously. I look at what you've done and it's, it's so cool for me is that kind of sit back and rest on our talking about this this morning. It's weird to build a platform or a software that now fuels other people's businesses and changes the lives of literally millions of people. I mean we're, we're releasing tonight operation underground railroad, the trailer and all that and the document, all that kind of stuff. So that was Kinda what we're talking about. But then it branched off into people like you and what you're doing. I mean, you've got a platform that you. You've totally changed his life. He changed the life of the, of that. Yeah, I mean the stuff that you're doing it, you're, you're having such a massive impact on the lives of so many people and the crazy thing is the more successful you become, you're like, I'm going to give back even more to them, so I only need 20 percent, but it then brings. It attracts so many more people to you. I mean West, congratulations and all of your success and it's just so dang cool.

Speaker 3:     20:23       So much guys. I mean obviously I'd greatly appreciate what you guys have built here. What you're doing. I mean it's just, this has changed my life, you know what I mean? Like, uh, what got me into click funnels was I was trying to get a website bill and my guy was taking too long and then once I got it, it wasn't the way I wanted it to. And so I'm like, I've got to find a different way. So I'm like signing up for all these different things. Like, I mean all of them, name them all. That's what I always tell people is like, you know, tell me everything you can think of. I'm telling you, I've tried it. This is the best pound for pound king you got to get with the program. And I'm like, don't wait time. Um, so I mean it's because of this like that I have. It's opened up new creative outlets for me because without this I'm not doing all these things I'm doing without this. I'm still stuck in the mud, you know, without this I'm still, you know, I'm still stuck in the Stone Age compared to where I am now. So thank you guys for. You've done.

Speaker 4:     21:21       Yeah. I do have one question for you because we're talking about a lot of successes and everything like that, but you know, when you peel that back, there's usually some experiences in life or some trials or some errors along the way that got you to that point. Can you think of one of those are kind of that big domino for you?

Speaker 3:     21:39       What was it or what, what's that? What was it or what were they? I mean, sometimes it's more than just one. Yeah, I mean I'll tell you guys because I know you got to go, but I'll tell you this really crazy quick story. So whenever I first started out being an entrepreneur, I had a really fast rise and so I did what all entrepreneurs do where I think that there's, it's only flow, there's never a right, like when we first started out as an entrepreneur and start making money, we're thinking this is just gonna flow forever. There's never going to be an a. So I bought, I went out, I was 19 year old kid, I bought a dodge viper and then I thought well I can't have just a dodge viper. So I've got a Chevrolet Tahoe. Like it was like driving this green school bus.

Speaker 3:     22:21       I don't even have kids. I wasn't even married. So, um, anyways, the. At that time my check starts to go down a little bit and this is like in 2004, my check starts to go down a little bit more, a little bit more, little bit more. Well, pretty soon I have to voluntarily repossessed my dodge viper. At the time I had to take on roommates because I had this house that was too big and so I take on, these roommates will turns out one of them is a con artist, like literally a con artist that the US marshals or after, okay, I get this call one day and this guy goes, hey, I just retired from the shoe business and I want to meet with you about your, your opportunity. I'm thinking what? But okay, so I made up with this guy and he goes, I'm a US marshal.

Speaker 3:     23:07       What you say, what you tell me today is going to determine whether you go to go to jail or whether you go away for free. I just show up to the, I think I'm in a business appointment. Look like a little school boy presentation book and everything. They were after my roommate who was a wanted a like identity theft, all this kind of stuff. Oh my gosh. So I started putting me in weird situations and I, I, I got to a point where I was like super, almost like super depressed, right? Like, I mean, my identity had been wrapped up in this car and my success and my fast dries and everybody knew me as a successful person. All of a sudden, you know, I'm on, I'm making like 3000 a month, which is still great income. But from where I was, I mean, that's not enough.

Speaker 3:     23:52       I'm, I'm struggling here. And I never went for forget my mentor came over and he said, hey wes, what you're going through as a test and you can either pass this test, but if you don't, you know, God's going to keep giving you the same test. It's just going to look a little bit different. It's just going to seem a little bit different, but you, you gotta pass this test and that's all it is a test and that's why many are called and chosen. And so I'm like, wow, okay. So once I realized like everything is really just a test and the nothing's final, you know, like no matter what happens, my best days are ahead of me. That kind of helped me pull myself up by my bootstraps. And once I, once I went down and came back up from that point on, I've been pretty.

Speaker 3:     24:38       I've been pretty bulletproof, you know what I mean? Like I wouldn't say I'm just completely, you know, I don't have bad days or weeks or whatever. I mean last week I lost 16 grand on a, on a just because I forgot what day of the week it was because July fourth came in the middle of, of the week and it kind of confused me. I lost 16 grand. We'll, you know, before this I probably would have freaked out, you know what I mean? But now it's like, okay cool, how do I want to replace that? That's awesome. But I'm like, it's so cool that it's all lifestyle all about perspective. No matter what we go through and everything is just a test. Like it was just a challenge of hey, I'm going to take you, here's 16 grand, gone, what are you going to do now? Let's find out, you know. So that's Kinda how I try to approach it. Miles and obviously, you know, sometimes I got to take my own advice. Sometimes I forget what I'm telling you right now. I have to remember, you know, so it just, it is really nice, but it's great.

Speaker 4:     25:33       Awesome. Well thanks. That was kind of like, that was my question that I, I used to have my own podcast and that was the question I always ask because it's interesting to hear kind of what people had to go through to get to where they, at Russell's talking about it, it had a couple of different things that went well and crashed. I don't know if you know Dave, probably the same thing. Me, myself, the exact same thing. We all have those and like you said, you know, how are we going to pick ourselves up? How are we're going to have that outlook and when we come up with that outlook, we do have to remind ourselves, okay, all right. Yeah, I got to keep going or I gotta do this, so I appreciate you telling us that West.

Speaker 3:     26:02       Absolutely. Absolutely. That's as we get close to wrapping things up here, any parting words to our listeners here on funnel hacker radio? Hey Man, I think we've said it all today so far and I'll, I mean the kind of summed it up, I mean there are no more rules. Um, if I have a money problem, I don't really have a money problem. All I have as a sales and marketing problem and um, you know, the biggest thing I would say is just a. are we going to edit this?

Speaker 4:     26:33       Probably not. I

Speaker 3:     26:38       think I literally think I've said it all. I think I've said it all. People want to reach to get a hold of the West [inaudible] Dot Com and Yes, yes sir. You bet you're the place. That's it. That's where you can find me through west. You're so awesome. I love just your attitude. Again, a good old boy from Texas. That's why you used that oil. That's exactly right. Analogy. I knew I grew up. I grew up about a mile or about, uh, about an hour from Midland, Texas. You know, midland had more millionaires per capita. And so this is my oil. Well, you know, I didn't, I wasn't born into a family that had oil, but this is my oil. I can pause. It's no different. The bank account doesn't care. Yeah, it was great talking with you guys as always west. Thanks so much. Bye. We'll talk to you guys are providing.

Speaker 5:     27:28       Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me. We're, I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as the people would like me to interview. I'm more than happy to reach out and have that conversation with you so I can go to itunes rate and review this, share this podcast with others, and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Jul 18, 2018

Why Dave Decided to talk to Cristy Nickel:

Author & speaker Cristy "Code Red" Nickel has been in the health and fitness industry since 1994. While studying Exercise Science at the University of Memphis, Cristy competed in 3 NPC Figure competitions, placing in the top 5 at each show. From being named the “Top 3 Most Dangerous Females on the Planet” to becoming a successful Entrepreneur, Cristy takes you on her journey. She explains how hiring a coach was one of her best business investments, by helping take her from being nearly broke to becoming a Click Funnels Two Comma Club Member in record time.

Tips and Tricks for You and Your Business:

  • Secrets to Success (5:40)
  • Code Red Lifestyle (8:00)
  • Business and Weight Loss Plan Implementation (9:30)
  • Find the Right Price For Your Product (14:00)
  • Code Red Funnel Information (21:30)

Quotable Moments:

"In business, you’re going to have to get people around you that know what they are doing."

"Find someone who believes in your message, someones who really grasps what you are doing."

"There are people out there that know more than you, that’s why their called coaches!"

"Do not listen to your critics say, they are irrelevant to your future success."

Other Tidbits:

Cristy also explains the importance of surrounding yourself around a good supporting cast of people who can be there to help and mentor you in areas of weakness. She also explains the importance of understanding your self worth and product value. Being confident in the services you provide will separate you from the ordinary person.



Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Hey everybody. Welcome to funnel hacker radio. You guys are.

Speaker 2:     00:19         We're going to literally die at this whole interview process because I want to introduce you to one of the three most dangerous woman in the world. This is going to be one of most fun podcasts for Mika. We started doing this as she was telling me all about kind of stuff she was doing. I'm like, wait, wait, we got to stop. I want to make sure that everybody hears this and they get the excitement, enthusiasm that I have as I'm listening to. So Kristy, Nicola is one of our two comma club, winter. She's absolutely been crushing it. She, again, she's one of the most. What are the top three most dangerous woman in the world? Comes from super humble beginnings and I want to just let her fill in the gaps and tell the rest of the story there. So Christina been turned over to you as far as giving people an idea as far as how all this happened?

Speaker 3:     00:57         Yeah. Thank you. Yeah, I did. I grew up super poor and my parents hate. They hate when I say that, but I'm like, hey, we were really poor. We just didn't have any money growing up. And so when I got out of high school and I wanted to go to college, I started boxing as a way to just earn money because I'm bartending at night and I'm trying to pay my way. So I started boxing and I and I didn't know. All I cared about was I was just, I was making 500 bucks a fight. Well, I started knocking out my opponents like that one right after the other. My opponents, one girl I knocked out so bad, I ended up in the front row. Well that just started growing because if you can speak to the press, if you can sell tickets, that's boxing right there. You've got to be able to be able to sell tickets to put butts in the seats. Right. So I could do that because I could speak to the people and I was a fighter of the people and I traveled all over the world at 154 pounds. I climbed the world ranking system. I have two world titles and I was considered one of the top three most dangerous females on the planet.

Speaker 2:     02:00         I want to have that record. That's super cool. People. People say,

Speaker 3:     02:04         I don't want to mess with you. And I'm like at 42 years old after being retired for awhile, I'm like, I take me a little bit of time to warm up, but I could probably kill somebody. Kill him. Let me tell you.

Speaker 2:     02:17         Well, I think the cool part about it is that led you into the next thing is which you've really made two comma club history for because of this whole idea as far as here you've got an athlete who's at the top of her game and yet as you just said, quoting you basically you were fat.

Speaker 3:     02:32         Yeah. I started getting fat and I coined the phrase fat athletes because here I was the fittest, but I started getting fat and I'm in my early thirties. It shouldn't be happening, so I started picking up cycling at the same time and I wrote my road bike almost 300 miles a week. In fact, my husband and I wrote our road bikes all over the world that I'm getting fatter and fatter and fatter. So I started to. I just, I thought, what the heck is happening? I can't train any harder. So I started researching. I found out that I was fat because I have the bull crap food. I was shoving in my pie hole because I was carving up before rise in sugar, but I justified it because I was an athlete. I thought that was okay. All the lies we've been told all these years. I was following him because I've been told the same way, so I then changed my diet, dropped all the way in record time and ended up creating the code red lifestyle because that's what it. It hit me that anybody can lose all day what they want without any kind of bullcrap pill, without any kind of a bullcrap shape membership without a gym, without exercise, without diet foods, and everybody can do this by eating real food. Drinking water is sleeping.

Speaker 2:     03:40         That is crazy. I get obviously that's what we call a new opportunity here, which is really tough to to come about and present in a highly, highly competitive industry like weight loss. I mean it's got to be one of the most competitive industries online for sure. Yet you've done it and I'm fastest. First of all, I have to admit I am a sugar holic and my kids bust my chops about it all the time, but it's one of the things I noticed you were as I was going through your site and everything. Again, guys, go ahead and check out code red Kind of follow through some of the funnels and thinks she's got there, but fill me in as far as this whole sugar thing because I know it's. It's my downfall, but at the same time I'm addicted, so I got to figure this thing out.

Speaker 3:     04:23         Not your fault because sugar is eight times more addictive than heroin and that's not something we just throw around. We, we manufacturer addiction into foods food manufacturers do because they know it's highly addictive and your brain lights up in the same way, so all that stuff that you are not your fault. It is absolutely true and it's something you absolutely have to break and it's the hardest habit to break because it's in everything, but when my clients come to me, I don't let them have the work around. I don't let them have a things that kind of resembles something that might be sugar free. We eliminated completely because sugar, sugar feeds feeds into cancer cells. If these into disease. I mean you want to talk about the most problematic substance and that is sugar.

Speaker 2:     05:09         Well, I actually just bought your book so they'll be here after I get back from California A. I'm a book collector I guess, but no, I'm actually super excited to read it. Again. One of things you've talked about is discover how I've helped over a thousand people lose weight and keep it off. He put it off again. That's kind of a new opportunity. Most people don't think about. Everyone talks about losing weight and I was talking with a couple of other people in this space and know. They said, you know, the great thing about our industry is they every three to four months people go on diets because they keep cycling through and through. I love your idea as far as keeping it off and so I want to kind of dive in. First of all, how, what, what propelled you to focus so much in this area and more importantly you weren't having a whole bunch of success until just recently and then all of a sudden it popped. I want to know what was that secret? What made it pop?

Speaker 3:     05:57         Yeah. So the first thing that you asked, what made, what made you focus? Because I was. Because I battled with being an athlete. I didn't understand and I have a degree in exercise science. I still didn't understand because they're teaching us all wrong. So that drive to want to tell the world that you were being lied to you or being scanned or the food industry, you're being scammed by the Diet Industry. And so I have this, this, this growing, this incredible desire to spread the truth. But I was in, in, I was a hard worker and I put in the hours in my office. I had a good product. I'm a good nutrition coach, but I was not making any money. I was receiving Idaho state food stamps because I was so broke I couldn't make any money. So the Tasha haze that comes along

Speaker 2:     06:41         as far as the timeframe here, we're talking. How long ago was this?

Speaker 3:     06:45         Well, I created the code red lifestyle like six years ago, but it only started taking off two years ago. So I was just floundering four years because I didn't charge what I was worth. I didn't monetize correctly in my deliverables were so over. I was just giving everybody my firstborn child. And you know, you care so much, right? I mean entreprenuers we and, and you. Problem is you burn yourself out, you give too much. And I was given too much, I didn't have it streamlined, I didn't know what I was doing. So Natasha haze that comes to me and she wants, she needs to lose 60 pounds well quickly when she realizes how great my program works by just eating real food, drinking water at sleeping, there are no secrets or nothing to have to buy. You just follow the program. Uh, she was like, all right, this girl, it's like, hi.

Speaker 3:     07:32         I feel like I'm robbing her by only paying her the $500 a program. Now my program is $3,000. And so she's, she was like, right. So she said, can I, can I give you a couple of tips? Well, at that time I had researched her behind her back and figured out what she was like. Of course you can give me tips. Well, we started a relationship that lasted two years and uh, she took me from poverty level all the way up to winning the two Comma Club award. And now I'm even blowing that out of the water. And just a couple of months since I've earned that award.

Speaker 2:     08:04         Congratulations. Seriously, congratulations. That's awesome, and again, she looks great. She, she's been lost weight and kept it off, which is what it's all about.

Speaker 3:     08:14         Keeping it off is to lose weight. You lose weight on a Cayenne pepper or diet weight anyway, but can you keep it off and that's what the code red lifestyle has discovered. We only follow three rules to keeping your weight off. You've got to stay on the scale every day. You have to drink your water every day and you never, never, never allowed a junk food back in your house ever because a drug addict doesn't keep drugs in their cupboard and you cannot allow it. You'll end up giving in. So we protect ourselves against giving in. But keeping your weight off is easy. It's not hard.

Speaker 2:     08:46         I love it. I love my gosh. I'm hearing all these marketing messages. You're talking, I'm just pulling these crazy. You talk in wonderful soundbites I can. Some of the promoters must have loved having you on.

Speaker 3:     08:57         Yeah, so I love this. This is a lot of fun and a lot of it is how you communicate with people. I'm not reinventing the wheel, but I say it in a way that gets through to people and for some reason people love that and I have a real direct approach to people. I don't put up with any bull crap arguing. Nobody tells me what to do because nobody gets weighed out. People better than I do. I mean I put myself up against anybody. You don't know who he was. I got this so you don't got this. I got you don't got this or you need me, so you need to do it my way or go find somebody else and that just seems to resonate with people and they know. I mean business.

Speaker 2:     09:31         I love it. So far as a person who was the hard part about a lot of our life is we kind of go through it is we forget all. Even though you've had success in everything else and it was just only four or five, six years ago sometimes, all that, we don't remember exactly how bad it was. There's a lot of people who are listening going, yeah, but you know what worked for me? What is, what's is? What can you tell that as far as how? How can they implement things that you've done to actually get the success that you've had

Speaker 3:     09:59         in my business or in weight loss?

Speaker 2:     10:01         I wanted to first of all talk business and then we'll hit the weight loss.

Speaker 3:     10:04         No, I love talking to business. The first thing you need to realize is that hard work ain't enough because I was a hard worker and my parents raised me on a farm. I know how to work. I can work anybody under the ground, but it wasn't enough. I know a lot of people out there that are hard workers, so getting a good team, getting a good coach. I mean, I know it's like Christie, of course, because your coach work. Getting some people around you that know more than me surrounding myself. I had to get. I just. I didn't understand how business works. I can be a good nutrition coach, but running my business I didn't know what I was doing and so absolutely key. You're gonna have to get people around you that know what they're doing and that can help you monetize and help you. Take the direct different direction. I've got people around me, I've got my husband's a retired CEO. I'd come to him with my profit loss statements, balance sheets. I come, you know I have my dad's an ordained minister. I come to him. I say handling this dad. I mean all these people. I surround myself with a whole team of people that are smarter than me at certain areas and we come together. We worked as a team, but by myself I never would have been able to do it without help.

Speaker 2:     11:13         So how do you find a good coach? That's one of things that I hear people say all the time now you need to get a good coach. What? How do you find a good coach that resonates with you, that you're gonna? Be able to get the results that you need?

Speaker 3:     11:22         I don't know. Natasha is my first coach that I ever had. I never even thought about. I didn't even know these guys existed. I just, I knew I had the feeling that I was. I was meant for more, but I didn't know what kind of a coach I needed. So as far as what, what really was great between the tosh and I think someone should look for in a coach is someone who believes in your message, someone who really grasp what you're doing is this. She was totally she. She was my heart. We all, we just the same heart I was helping her and she knew so that that helped a lot because we. I found somebody who absolutely everybody from Rachel Peterson does my ads. She and her team who have code red, they believe in Code Red. Carol feels my funnels, Kevin Carol Lambros read. So everybody who's a part of the team, I just think finding a good coach that that can be that, that understands your message and really is fully understands what you're going for and not just that, do this, do this, do this, and then someone's going to be straight up honest with you.

Speaker 3:     12:29         I am straight up honest with people. I need someone to pull me aside and say, this ain't working. So I look for someone who's direct and I look for somebody who truly understands what I'm going for it. If you get some skinny person and never been fat before, how did they understand what it's like to be fat? I mean these 21 year olds trainers at the gym. I just go, oh out like you don't know, you don't know. Life live a little bit and then you can come to me. But so I, I look for someone who's going to be straight up honest with me in the nose, knows what I'm after.

Speaker 2:     13:00         I love that. I think it's probably one of the biggest things that we've seen. Obviously we do a lot of coaching things throughout our personal business here and in my own personal life. I'm actually in the process of hiring a new coach and I think what you mentioned as you always have to have a coach. You talked about your dad being a spiritual coach, your how has been being a financial ceo, business coach and Natasha obviously helping you and going through that. I can tell you for me personally, I think the whole coaching thing kind of gets it. Sometimes it's real good and sometimes it's real bad and I think it's like anything else in life, if you find one, you're not getting the results, then stop and go out and find one right away and don't let the excuses as far as, well, I don't know what I need.

Speaker 2:     13:38         You're gonna find the better you get at it, all of a sudden the new coach appears and I'm excited about the one I'm gonna be working with you next month actually again, just kind of came in is the right time, my life and that's what I was looking for. So I again totally agreed. Coachings and necessity. I love one of the things you mentioned and whether you've got this from Natasha not, but that idea as far as raising your price, it's one of the things everybody I know when they first get started is really hesitant to do. Do I have enough proof? Do I have enough? Is My program really work? And if it does, you know what's the right value in? And I'm supposed to be a giver. I'm supposed to be helping people and and this, this internal battle. So I want to kind of find out from you, how did you, you're such a giver and you just care so much about people and yet at the same time you have these super, super high levels of expectation. So how did you balance finding the right price and overcoming the idea as far as they needed help and give

Speaker 3:     14:32         and in that that was a big obstacle for me to get over. I, um, because I wasn't charging nearly what I, what I was worth because I didn't know what I was worth and what I had to do is I had to, I had to rely on Natasha fee too to, to feed that into me an outside person. You know, I, I was doing it. I just, I thought that's what people pay for good coaching, but in person that you trust that comes along and they say, oh no, nobody in this country does what you do and you're undervaluing what you. And it took me awhile. It took me a solid year of. I kept hearing them. I kept hearing that. And then of course, of what she did with me is having me do my own research on my competition.

Speaker 3:     15:17         Nobody does what code red does. Nobody offers the accountability. Nobody offers the one on one. And so once I started jumping through the hoops of learning what the market and then doing research and asking people, what do you think would find out like hip, like hypnosis for weight loss? Oh dear God, that was $3,000. And those guys hypnosis, I'm sorry, I, I should make fun of other people. But you know, the different prices of other people were charging. That helped me come to the conclusion that Bologna, I know I am worth this and now I can stand before anybody and say, Oh Bologna, I am absolutely worth this and this is what I'm going to charge. And I pay it. They love it. They pay it, you know, it's not over. But that's a major obstacle for people. And you know, and I had to get over the, the, the hard part, you know, because you do lose a piece of you, you know, people break your heart.

Speaker 3:     16:09         Especially when you're in such an intimate relationship with somebody like weight loss. I just got rid of my one on one programs where I work for somebody 16 hours a day of, for 90 straight days and I'm telling you I did it for five and a half years and it just took a piece of my soul with every person. And so you got to learn boundaries, you know, and so it once between that and, and just know what you're worth. And shopping my competition was really helpful because nobody did what I did. And then, and then learning to trust Natasha and she said I need you to take my hand and trust me and we're going to hike up. We're going to double your price and I mean you want to talk about. I was scared but I absolutely trust her because there are people out there that know more than you. That's why they're called coaches. You got to do what they say. I took out a $50,000 loan to hire her. So it was. And I talk about a huge leap leap of faith, you know, and, and then another $50,000 loan to, to write my book. So these are not small steps, but I knew it was the right thing to do. So you're gonna have to be brave. You're going to have to step out of your comfort zone, uh, you know, and do what you know to do. But it takes that step of faith.

Speaker 2:     17:17         I love it. Such great value there. Again, I think too often people are afraid to invest in themselves and you've always done such a great job about that. Whether it was for

Speaker 2:     17:28         Basically Natasha and her coaching program or for a, I know the person basically writing your book the same type of thing there. And it's, you have. I've seen the same thing as far as my own life. And I think it's why raising prices is so critical as if you take a look at as far as raising your price, you're going to find that some clients actually won't buy your product because it's too cheap and those are the clients that you want. And so at times I see a lot of people starting off in their charging these ridiculously low prices and ensure I think, yeah, if you have to start there, that's fine, but you've got to be pushing that envelope all the time. And I literally, I had this conversation with Russell, gosh, probably almost a year and a half ago when I was like, there's the inner circle is way too cheap, Russell charging $25,000.

Speaker 2:     18:11         And he's like, ah, I just don't know if I. I don't want to just edit. Even though it's Russell. And I've worked with him for over a decade now. We've done a ton of different projects. I'm like, the value you provide is so much more. And it's taking first it went a little bit and then there and now all of a sudden you know, it's 50 grand. And it's interesting because I was having that conversation where all of a sudden by raising that price, you start bringing in and attracting people who play at a higher level and, and they're more committed to your program and you inter get better results, which in turn allows you to raise your prices even more and help more and more people. So again, I'm so happy that you did. Obviously you've talked to them a huge blessing in your life and I think it's great to see.

Speaker 3:     18:49         Yeah, she, she really has. And I've since moved on to James Freal who is literally just walked in the office. That's why I'm stepping up my game even further. So it's funny because I don't give away any programs for free because there ain't no skin in the game. Like come on. People ask me all the time when you donate a custom program for our option at the high school. No, not because I'm being a jerk. It's because nobody takes. Nobody appreciates free. Nobody values free. I refuse to do that meant do I solve it on July first? I'm good rate of more than double my price for my own program and I'm doing it too slow, too slow down the business a little bit. I need to slow down the flow because I can't. I don't have the bandwidth. They can't get their credit card out fast enough and I don't mean to sound callous. They value good coaching and they don't care. They don't care. The more expensive it is, the faster they'll face. Bizarre.

Speaker 2:     19:48         No, I totally agree. In fact, I just recently hired, so it's 2,500 bucks a month for two from basically a session every other week for an hour, so whatever that equals. So I know 12 and 50 bucks an hour or some crazy thing. People are like, why would you spend that Kinda money? I'm like, because it's an investment in me. I know that little tiny investment, the results on that is 10, 2100 fold and it's. It's crazy. I think it's, again, I love the fact that you've been raised and I love the fact of raising them even more and I think the thing you said there, I hope people listen to and that is nobody. You have to. If you want people to play, they have to pay and those people. I can't tell you how many you can talk to people. How many, how many free ebooks do you have on your computer? I was like, oh my gosh, there's thousands. Do you ever read any of them? No, they're never going to read it. It's free. I don't value it. As much.

Speaker 3:     20:41         Listeners need to understand too. Don't worry about what the critics say. You can't use that to block out that bullcrap noise from people that are going, I can't believe it. I can't believe she'll so expensive. Go play someone else. Go Away. Go to Jenny Craig. They won't take care of you like I will. I don't want your bad energy in my group, so. So get in, get out. We don't. We don't want you. If you're going to just block out the noise. I, I'm making more money in one month and those guys have ever made in their lifetime, so people trying to be critical of me and I don't mean to sound braggadocious like you try to be criminal critical. I can't believe Christa would charge so much will watch. Watch what happens. People stand back and watch. So you just got to block out the critics. They don't mean nothing. They are ill, you're relevant to your future, irrelevant.

Speaker 2:     21:28         You know what? I love it once we get close to wrapping things up, obviously when people take a, and so how do people actually get into your funnel? Where does the start join the down. Take down.

Speaker 3:     21:41         We're right in the middle of a challenge. So 10 pound takedowns close. We're not registering people, so that's one way though. The Code Red Revolution. You can go to the book, you can read about the book. I've got the audio, I read my own audio and code, red revolution come and lifestyle. You know, we're all over the place. I got a great youtube channel, a great facebook, right? Instagram. We're just, I try to be everywhere, Dave,

Speaker 2:     22:03         I know how hard that is. We try as well and it's that content creation is that, and I can be a real time second time. So does well. Again, any parting words is we kind of wrap things up here.

Speaker 3:     22:14         You know, I guess I'm just. What's great, real quick parting words with weight loss guys, you need to just listen to my voice and realize that if you are struggling with a weight problem, this is not difficult to do. There really isn't. You've got to be at rock bottom and you've got to start with the basics. Don't try to get all fancy with this. Start with water. Start with turning off your stupid phone an hour early and get better. Start taking care of yourself with water and sleep and you're going to start feeling better. Guys, if you need to lose weight, don't overcomplicate it. Make it simple. You'll be fine.

Speaker 2:     22:47         Oh Man, I'm going to leave on that note, Chrissy, a million. Thank you. Thanks so much for being on the show. Love having you continued success and all that you're doing and we'll talk soon.

Speaker 3:     22:55         Thank you so much dave.

Speaker 4:     22:57         Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, why don't these just reach out to me on facebook? You can pm me and I'll be more than happy to take any of your feedback as well as if you'd like me to interview more than happy to reach out and have that conversation with you so I can go to itunes rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Jul 16, 2018

Why Dave Decided to talk to Steve Olsher:

Steve Olsher is known as the world’s foremost reinvention expert. Famous for helping individuals and corporations become exceptionally clear on their WHAT – that is, the ONE thing they were created to do – his practical, no-holds-barred approach to life and business propels his clients towards achieving massive profitability while also cultivating a life of purpose, conviction, and contribution.  Steve discusses the $1,000 Funnel; available on itunes and which has been a very solid income and lead generating tool that people can utilize in maximizing profits, all while exposing yourself to others. A 25+ year entrepreneur, Steve is the Chairman & Founder of, online pioneer who launched on CompuServe’s Electronic Mall in 1993, New York Times bestselling author of What Is Your WHAT? Discover The ONE Amazing Thing You Were Born To Do.

Tips and Tricks for You and Your Business:

  • What Is Your What? (4:00)
  • Podcast: Hosting and Collaborating Benefits (8:20)
  • The Thousand Dollar Funnel: (14:15)
  • Revenue Generating and Lead Building: (23:00)

Quotable Moments:

"If you can go out and discover what your what is, you are going to make this world a better place."

"Visibility is the life flow of your business, no matter how you slice it. If you are not visible, you won’t be in business in short order."

"If you lack visibility, you lack awareness. If you lack awareness, you lack leads. If you lack leads, you lack conversations. If you lack conversations, you lack sales."

"The hardest thing to do is get someone to spend dollar one with you, it’s that big of a deal."

Other Tidbits:

Steve explains his philosophy behind discovering the one amazing thing you were born to do. Understanding your innate gift, unearthing it, and pursuing it. He elaborates on how we all are naturally wired to excel in life by following our true core passion, innately bestowed to us. His passion in life is helping people discover this gem! Steve also talks about how to generate income and build leads at the same time; putting yourself out there in the community and building relationships are fundamental keys to success.



Speaker 1:       00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Welcome back to funnel hacker

Speaker 2:       00:18         radio. I'm your host, Dave Woodward. You guys, this is going to be a fun, fun episode. Od. You better actually get a pad of paper out if you're driving, you'd take some mental notes, but bottom line is I'm to a guy who's just been crushing it online since like 1993 probably for most of you guys were listening, were even born Steve Ulcer. Steve, I just love having you on this show. Welcome.

Speaker 3:       00:40         Yeah, man. Thanks. Thanks for having me back. I'm actually been on before, but it's great to be back.

Speaker 2:       00:44         Yeah, you're back. I tell you, it's awesome. You're a vet, so I want to kind of. If you guys don't know Steve, this guy again and we were just kinda talking about some of the stuff he's been doing. He literally started in 1993 with and started that. He's built a huge business, still plays around in that he's also a New York Times bestseller. We actually had russell actually spoke on his internet prophets live show, Gosh, probably put 2015. We were barely getting to kicking this thing off. Clickfunnels funnels was embryonic at the time, were like a, this thing works.

Speaker 3:       01:18         That was interesting too because, uh, there were some folks that have that have really blown up since that event. I mean, we've done Internet prophets live. I haven't done one now for a few years actually. That was the last one that I did, but uh, but Lewis Howes spoke at that event. Russell spoke at that event. All kinds of good. A good quality folks. But, but yeah, man, it was um, it was interesting because Russell was just doing now some of his first presentations around click funnels at that point. And I think we signed on, I don't know, maybe 40 or 50 people on a click funnels with that at that juncture refund.

Speaker 2:       01:47         Oh, that's awesome. You've also got your own podcast reinvention radio. I think one of the cool things we'll talk about here is new media summit, so guys check out new media It's actually a summit about really podcasting and. Yeah.

Speaker 3:       02:01         No I'm not. It's not that common. I could buy a new media if I want to do, but it's actually get to new media thing. I'm going to go in this net direction. Uh, yeah. No, it's a, it's funny. I've been offered that domain. I'm like, you know what? I'm okay with that net, but thanks for playing.

Speaker 2:       02:20         Well, let's kind of dive into this. You also have your New York Times bestselling book. What was that one called?

Speaker 3:       02:25         So that was called, what is your, what? Discover the one amazing thing you were born to do. So my work has really focused on helping people discover, share, or monetize their what? Based on where they are on their business.

Speaker 2:       02:38         I love it and that's one of the things I want to make sure. Obviously those guys who are listening to listen to a podcast, I've, we're probably somewhere there that are 250 episodes. See how many you have on readmits are you guys have.

Speaker 3:       02:49         Oh, Jesus. I mean, I've been doing it since 2009, so I think. Yeah, well I know we're over a thousand, but you know, man, it's, it's interesting, right? I mean that's the beautiful thing about this, uh, this medium is like some of those shows are just, you know, six minute babbles and others are like two hour interviews. I mean, that's why I love this medium.

Speaker 2:       03:09         Well, let's talk about this only because one of the things we talked about all the time at click funnels and this is the whole idea as far as you have to find your voice and some people are great at finding their voice through video. Others are audio, some people are better at blogs, but the key is you've got to find your, as you mentioned, you know, what's your, what, you got to find that and then you also have to find your voice. So I'd like to kind of spend some time here tying all those things together. If you don't mind as far as helping people identify how do they find out what is there, what, and then let's dive into really some of the mechanics of how to be a good either start your own show and being a good host or how to become a good guest and make and monetize it.

Speaker 3:       03:46         Yeah. And, and I really do think it all begins with being able to answer that core question of what is your, what and just just so that we're clear on this, because I know there's a lot of people are like, well is that the same thing as a why? Or like you know, what, what are we talking about here? And so there's really three parts of the, what is your, what framework, if you will. So what is your, what equation is really comprised of understanding what your core gift is. So your gift is one piece of the, what is your, what framework and that means it's in your DNA. I mean, what, here's what I say is that, you know, you can choose your why. Like maybe your why is you want to feed starving children in Africa or maybe your why is you want to take care of your family or you know, whatever that is your why is most often something that is external.

Speaker 3:       04:34         Whereas your, what is really reflective in my way of thinking of what's already in your DNA is I like to say your, what has chosen you. It's not that which you have chosen and so you know, you do have a core gift. Like for some people it's communicating. For others, it's healing. For others, it's teaching. For others it's protecting or uh, enrolling, I mean you name it. Um, and there's lots of different types of gifts, but really the, what is your process, if you will, of being able to understand what your, what is starts with that question of, you know, how am I naturally wired to excel? What is my, let's just call it my dominant gift because you might be good at a couple of different things. But I do believe that even if it's 51, 49, there is something that is a wee bit more dominant than everything else. If you really sat down and think about it or you go through the exercises in the book, you'll identify what that core gift is and once you understand what the core gift is, the second part of the framework is to understand what the primary vehicle is that you will use to share that gift. And the third part, which is probably in my way of thinking either the easiest or the hardest place to start depending on who you are for folks. The third piece of the puzzle are the people.

Speaker 2:       05:48         Okay,

Speaker 3:       05:48         and really understanding the people that you're most compelled to serve. So it's the combination of the gift, the vehicle and the people that make up the what is your what framework and most will go a lifetime without ever figuring out one piece of the puzzle, let alone all three. But if you can get it dialed in, I mean that's where the magic truly happens. I mean, I think it's one of the reasons why you guys have been able to get to the tremendous heights that you've been able to get to because it's taken a lot of trial and error and time and I mean Jesus, the allocation of massive energy and resources and failures as successes for, you know, for your team there to be able to build what you built. But now if you look at the team, the core team, certainly from clickfunnels, I mean what you guys are so good at is playing to what each of your respective, what's our and really just honing in on what you're so good at it.

Speaker 3:       06:44         And yes, you can call the zone of genius, you can call it, you know, what you're passionate, whatever. I mean I don't care what terms you use, but at the end of the day, if you're not clear on how you're naturally wired to excel, you're going to end up waking up with that. That feeling of dread. That's so many of us have. So what is your, what? You know, it's interesting as much of a cop out as it might be. What I really determined over time is that my what is really helping people discover, share and monetize, there's and it's just, it's amazing what happens when people turn that, that sort of that key, if you will, on that treasure chest and they lift up the lid and it's like everything glows, you know? I mean there's, there's something that I can't quite explain about what happens when it clicks for people and I'm able to help them through that

Speaker 2:       07:32         so they can get working. They get the book at

Speaker 3:       07:34         on your page, see bullshit. I would make it super simple. I mean, yeah, I mean you can just go to what is your, And we do give away actually the entire book because you know, my, my philosophy is if you can go out and discover what your, what is, you're going to make this world a better place. Not just for me but for my kids and for their kids and for generations to come. So my, my goal is actually to help as many people as possible discover. There wasn't, I guess you could say I give the book away for selfish reasons because I know if you figure out what it is, you'll make this world a better place. So yeah. What is your [inaudible] dot com and grab a free copy of the whole book.

Speaker 2:       08:10         That's fantastic. So I'm actually on there right now. Such cool. Awesome job. That's super easy. So first of all and was listening to one, make sure you understand it. You've got to figure out what is your, what first. Once you figure that out, then leads us. Next thing Steve, I really want to spend time on that is you've been at Ge, you had, gosh, thousands of episodes on your own podcast. You are on other people's podcasts a ton. So I'd like to kind of talk about both parts because this is one of the things I get questions about all the time. That is no better off. Should I host, should I be a guest? No. They hear some people say, well, being a host, it's really not your content. And other people are like, well, you want to be so

Speaker 3:       08:49         clearly for. The answer is yes, I mean, I, I do believe that at some point you want to start your own show. Does it have to be tomorrow? No, I mean the best way to become familiar with the medium and the industry is to cut your teeth, uh, by being a guest on other people's shows. I mean, I've been a guest on over 500 shows in the last three years. It's a matter of fact outside of I'm just a small handful of facebook ads. Being a guest on other podcasts is really the only marketing that I do. So I mean that's, I'm all in on the medium and for a number of reasons, not the least of which is accessibility and discoverability. That whole game is changing in such a massive way. It's, it, it, it reminds me of sort of the embryonic days of the internet because if you look at the numbers, just the sheer numbers alone and depending on who you ask, some people will tell you there's 400,000 shows.

Speaker 3:       09:54         Some people will tell you there's 500,000 shows. Um, regardless of if it's four or 500,000, when you compare that to 2 billion blogs, websites, there's, there's zero comparison and with Wifi becoming a standard accessory in $250 million cars rolling off the assembly line in the next five years. And by some estimates, 30 percent of the vehicles that'll be on the road within seven years will be autonomous vehicles. So people can do whatever they want to do from point a to point B, which of course on one hand is really scary. But on the other hand, you know, the fact that they'll be able to do what they want to do in terms of searching for content or information or education, etc. It just those two factors alone. And you look at google car play, you look at apple, you look at google podcast that just launched. And even In terms of voice, when you look at what's going on with alexa, when you look at what's going on with, you know, the google home and it's all of these machines that are built through a ai and voice. And you know, all of the new technologies that are really driving a content, access and consumption, it's frightening what's going to happen to these numbers. So whether you're a guest on a show or you start your own either way, you need to get in the game.

Speaker 2:       11:11         I love that. I through one of the main things, I was super hesitant. Uh, gosh, I think it started last february, so it's been about a year, year and a half or so. But I was, I was really nervous when I first got started. Like, geez, I don't know what the heck am I to say who I'm going to talk to, all this craziness. But I've actually had a lot of fun doing it. And so I wanted to kind of talk to you about, for those people, how do you monetize it? You mentioned the fact that right now the majority of your traffic, everything else actually comes from the podcast versus facebook ads.

Speaker 3:       11:40         Yeah, I mean, you'll, you'll appreciate this. So we actually just launched this because we're, we're now doing it for people because so many folks, I mean to me visibility is the lifeblood of your business. I mean, no matter how you slice it, if you're not visible, you won't be in business in short order. I mean, it may not be tomorrow, it may not be next month, but at some point, if you lacked visibility, you lack awareness. If you lAck awareness, who lack leads? If you lack leads, you lack conversations, you lack conversations. You lacked sales period. So from my perspective, I believe that the two don't have to be mutually exclusive. I believe that you can Gain a significant amount of visibility by being a guest on other people's shows and having your own show. But when I say they're not mutually exclusive, I mean visibility of monetization are mutually exclusive.

Speaker 3:       12:28         I believe that you should be able to make good money every time you appear on a show. And so one of the things that we do is we leverage what I call the thousand dollar funnel and that's the name that I've given it because every time I appear on a show now, sometimes it's a lot less, a lot more depending on the size of the show that I'm on, but pretty much like clockwork, whenever I appear on a show, I will be able to generate roughly a thousand dollars in immediate income. Now that's not long tail, right? That's not the sale of additional products, programs and services. And we've got services and programs that run up to as much as 55 k a. But that's just an immediate income by implementing what I call the thousand dollar funnel. And what I have found is that far too often when people come onto shows and, and, and I can speak to this from the standpoint of being a host and, and knowing what.

Speaker 3:       13:21         So as I said, I do both sides of the mic there. But as a host, I see what so many of our guests do and so many of them lack and understanding of really how to monetize that visibility and in my way of thinking, having this thousand dollar funnel as we call it, a, is a Great way to not only be able to take full advantage of the visibility of these shows create, but to also be able to generate immediate income. I mean, if you run the numbers on this, if I appear on just two shows a week, and honestly it doesn't take that long. I mean the average podcast interviews about an hour. So in a couple hours a week, if I'm able to generate a thousand bucks in immediate income, no, that's 2000 bucks in that week for a couple hours of work. Extrapolate that out over the course of a year. That over the course of a year, that's 100 k and that's pretty much what we're able to do like clockwork. Well, talk about such an awesome hook. Holy cow. just reel me in. So what is this other funnel? Well, first of all, it's a great brand name.

Speaker 3:       14:27         And so basically, I mean, here's the thing, and it's pretty simple and there's no, I mean, look, you guys are funnel hackers. I meAn, you're listening to this, you understand the power of funnel it. What's amazing to me more than anything else. So dave is how many people aren't, you know, it's like, it's, that's why I think you guys still have so much runway because there, as soon as you start thinking like everybody knows about this, everybody's doing it, you realize how many people just are not doing it. But here's, here's what we do, right? So our thousand dollar funnel is pretty simple. It starts with obviously a free offer, a lead magnet. And in my way of thinking, a good lead magnet is to do three things. Number one, it obviously it has to be free, right? I mean it has to be free for the recipient to get.

Speaker 3:       15:16         And it has to be free for you to deliver it. There's a lot of folks out there who you want to have a call to action of like, hey, you know, I'll send you a usb or I'll send you cds, or you know, these sorts of things out of the gate. Obviously you don't want to be doing that. You just a good lead magnet for you, for them should both be free. Number two, it has to further the conversation. So like you and I came out of the gate here talking about what is your, what, right? And the importance of being able to discover your why. Because if you want to start your own show, if you want to be a guest on the show, right? I mean you really have to understand how you're naturally wired to excel. You have to have expertise, you have to have authority, credibility, etc.

Speaker 3:       15:51         That's all. It's all really built around something that just truly puts fire in your soul. Right? So after we talked about it, the gift vehicle to people, this, that, and the other, some listeners right now we're thinking, yeah, I'd like to get a free copy of that book, you know, or maybe even more so they were thinking before we gave them the url, mAybe they were thinking, oh I'll go on amazon, I'll grab that book. Maybe I want to figure out my what is maybe I want my husband to figure out what is, what is, you know, maybe I want my son to figure out what is, what is well go get that book. So when I say, you know, you can go to [inaudible] dot com and grab a free copy of the entire book. Well then obviously that furthers the conversation, right? If I said, hey go grab the ultimate directory of podcasters and we've got this directory of podcasts we put together with everything, including their contact info.

Speaker 3:       16:35         If I said that you'd be like, what are you talking about? You know, like it wouldn't make sense. So obviously that lead magnet has to further the conversation. And then number three, in terms of what I believe makes a great lead magnet, both for you and for the recipient. Number three is it just has to be a brain dead simple. Heck yeah, I want that right from the standpoint of you have to remember that there's a cost involved for the person who is raising their hand to say yes, I want that. The cost isn't money. The cost is providing their name and email address. And as you said, I mean, I've been online since 1993 and there was a point in time we're getting email. It's pretty cool. You got mail like ooh, now it's just an intrusion. I mean, now it's a pain in the ass, right?

Speaker 3:       17:23         So. So the costs that the prospect is thinking about is providing my name and email address, right? And do I really want to be on another list? This is what's going through their minds. And so by giving them something that has substantial value, in this case, the entire book, it's just a simple brain dead. Heck yes, I'll take that. And the cost of providing their name and email is worth the return. I mean the roi is worth it. Of course they can unsubscribe at any time, but the fact of the matter is that they run it and, and you know, they're thinking about this, they run it, the roi is there. I provide my name and email, I get the whole book. So those are the three elements that I think you really need to have. Have a really good lead magnet. A, anything before I jump into the next part of the thousand dollar funnel.

Speaker 3:       18:14         No, I'm actually just enter my name and email address is [inaudible] dot com right now. And going through the process I want, what I want to see is I want to see what kind of revenue you generated out of this thing. Right? So here we go. So, so the next step of the thousand dollar funnel is. And, and look, there's no right or wrong way to do this. I just know what works for us and I, and again, having done this now for as long as I've done it, this is what works for us in the next step is to offer them a different version of the exact same resource. Right? So as you can see there, dave, in this instance, what we do is we then turn around and say, hey, thanks so much for grabbing a free copy of the ebook. Would you like a free hardcover copy?

Speaker 3:       19:02         Right? So it's the brendon burchard free, you know, free book model, whatever you guys do it with, with, uh, you know, with all the dotcom secrets and expert secrets. And I mean, you Guys do all that so you understand what this is, but I can't tell you how many times people want to recreate the wheel here and feel like on that thank you page with the video and with an offer. And I do believe that you should be offering something on that. Thank you pages. I know you guys were supposed as well. Uh, we then turn around and say, hey, you know, go on and grab a free hardcover copy of the book if you're so inclined and we give you the book, you pay $79 for shipping and handling. Again, it's just really a different version of the exact same resource. So you could send people an electronic version out of the gate of something and then send them a physical copy of that exact same thing.

Speaker 3:       19:51         Or you can drip like, you know, a, a seven day, you know, you can go in for free and get, you know, this seven day, 30 day challenge, whatever it is and once a day for seven days or 30 days, we'll send this to your inbox or you can get all 30 days right now, you know. And so like that's a lot of people don't have patience, they just want it all right now. So there's a million different ways to do it. But, you know, from my experience, dave, what I have found is that the hardest thing to do is get someone to spend dollar one with you. Right? I mean, it's like if you think About it in terms of a bar graph that goes from zero to 100, getting someone to spend dollar one with you is like going from zero to 98 on the bar graph.

Speaker 3:       20:34         I mean it's that big of a deal to go from 98 to 100 is not that hard. Zero to 98. Totally agree. Because what we, what we're there is we're giving them the opportunity to shift from being this passive prospect into being an active customer and that shift is monumental, right? I mean it's, it's just, it's a massive shift and then the third piece of the thousand dollar funnel is for those who opt in to grab the book and then say yes to the hardcover copy, we then turn around and offer them a third version, still have the same resource and in this case it is what we call the reinvention workshop, which is an online course, which is basically me teaching the what is your, what process live. So just tAking a room full of students through this process and we put up a video camera and nothing fancy, but you know, for years I taught the reinvention workshop live and one day we decided let's videotape it and do they still use that term, videotape it.

Speaker 3:       21:45         But that's uh, that's what we did on video and broke it up into modules and we offer for 49 bucks. And so what's super cool about this funnel and it, look, there's obviously more to it, you got to do the integration with credit card processing, so you get paid and we do a five email indoctrination sequence. So once they opt in, they then become more familiar with who I am and so on and so forth. Um, but you know, reality is a, if you think about this whole process here and what ends up happening, let's just say a roughly 100 people opt in. So 100 people opt in from listening to this interview, like clockwork, about 20 percent of them will say yes to the, uh, to the hardcover copy of the book. So at $7 and ninety nine cents a pop, you know, it's not big money, but that's, you know, we're just using 100 as an example. That's 160 bucks, right? So 20 times eight, $160. And then of the 20 pretty much like clockwork, about 25 percent of them take us up on the upsell of the $49 course. So that's five times 49 is 250, so 250 plus 160 is $410. Now pretty much every time I appear on a show, I average about 250 leads. And so if we take that $410, when you multiply that by two and a half, you'll see why we're right around a thousand bucks. And that's why I call it the thousand dollars funnel.

Speaker 2:       23:17         Did I absolutely love it? I'm gonna. Have you go through those numbers one more time as people understand them? Because I just had that have actually paid to have the book shipped to me. And this is one thing that I want to make sure people understand because people ask me all the time, why would you do the same thing? I can't tell you how many books on audible I, I buy. So I paid for the audible version and then I buy the hard copy and people go, wait, no one's ever gonna you do that. I'm like, listen, I don't know. Maybe I'm stupid. I love collecting books. I don't. There's something about listening to it and then also having it physically that I love and I know for myself, even on a free download, I typically don't read the downloads but I will, I will at least grab the book and go through it.

Speaker 3:       24:04         Yeah. And your point is well taken and it's like. So again it's three versions of the same exact resource. I mean it's the, the ebook and some people are fine reading it on the screen. I mean it's a pdf, it's not, you know, it's not like one of those page turner kind of things. I mean it's just a pdf.

Speaker 3:       24:20         Some people prefer having a physical copy in their hands and because our book is a little more experiential in terms of we actually have exercises that people go through, you can write in the book, so they prefer to be able to do that and then still others just want to watch this process happen and they know they learn by osmosis, so by watching me take a room through a room full of people through this process, they actually learned faster. They learn better. I mean it just depends on, on their learning modality in terms of what they're most comfortable with.

Speaker 2:       24:56         I love this whole idea as far as thousand our funnel, so go through the numbers again because I was listening but paying not paying attention because

Speaker 3:       25:05         saying is basically we average about 250 leads every time I appear on a show and sometimes it's a lot less. Sometimes it's a lot more. Don't get hung up on that number. About 20 percent of the people, when I say 250, those aren't listeners or downloads. Those are actually people who provide their name and email address. Right? So of those 250 people to provide their name and email address, about 20 percent of them will say yes to the hardcover book. So again, just using simple numbers here. If it's a 100 people at 20 percent, it's 20 people and we charged seven 99 for shipping and handling. So 20 times eight is 160 of those 20 people, about 25 percent of them pretty consistently opt in to grab the reinvention workshop online course at that $49 price point. So of 20 people, 25 percent is five, so five times 49, let's just call it 50 is 250 bucks. So 250 for the online course, 164, the book about 410 bucks. So if you extrapolate that out times two and a half, given 250 leads versus 100, again it's gonna, it's gonna equate to about a thousand bucks.

Speaker 2:       26:22         That is crazy. I think it's fantastic. I think that part, I can't emphasize enough the idea as far as repurposing content, we have repurposed content so many different times. There's so many different ways and it just works and more importantly, it's really you're providing it as it's actually a benefit to those people who, who are buying from you because everybody wants to consume content in a unique

Speaker 3:       26:44         way and how they learn best. So I think it's awesome. I love daddy as far as that was marketable. And so what we started doing is, because we started a. I've been teaching this now for some time to my private clients. Uh, and what, it's not rocket science. I mean you guys are funnel hackers. I mean, you, you know, all this stuff, but to the general public, this is like, holy shit, there are people out there who still have no idea. Like you guys get it. The rest of the world has no idea. So, so what we started doing is we started building it out because the request came into my tech team actually builds thousand dollar funnels now for people because it's a, it's a big part of that process. I mean, people come to the new media summit and they get to pitch 40 top podcasts on who they are on what they do and literally get booked on the spot and a lot of them don't have a monetization plan.

Speaker 3:       27:33         Right? So that's one example of an opportunity where if you start thinking about your own personal profit path and how you take people down that path of making money, for us that's just a natural step on the path, especially for people who come to the new media summit who don't have a simple monetization strategy in place like that and don't understand the tech. So we just recently started offerIng that I'm at five k a pop and you know, reality is if you're averaging a thousand bucks in revenue every time you appear on a show, a five of those like the, you know, get, get the roi. And frankly I haven't even touched our thousand dollar funnels. We've got two of them. I haven't touched him and god knows how long. Save for a few tweaks here and there. So, you know, once you have it and it's automated, it's stare.

Speaker 3:       28:22         That's awesome. I love it, just love it. That's fantastic. So tell people about the new media summit. This is an event that was born out of my experience as a podcaster and my experience of understanding that one of the biggest hangups that people have in terms of taking their business to where they want to take it is visibility. And I finally just was. I was sitting down one day with a couple of podcasts are friends and we were just chatting about how many pitches we get every single week with people wanting to be on our show. And I, we probably get, I don't know, 30 or 40 pitches a week for people who want to be on reinvention radio. And so I was talking to some of my friends and like, yeah, you know, we get 10 pitches a week or 20 pitches or whatever it is and it's just really hard to tell like who should we book, who should we break?

Speaker 3:       29:10         So it was actually born from the, from, from an, from a need standpoint on our end as podcasters have, trying to find really good guests because it's really hard to tell just on paper or on a site, you know, if somebody is going to be any good. So the idea here was, yoU know, let's put together a forum where we could meet some really interesting people who are doing incredible things in the world. Let's give them a chance to pitch us and let's book, you know, if you know, if they're up to interestinG things and they're a good for the show, but then what, uh, what we realIzed is that people really need to understand how to leverage and monetize the power of new media and to get into this game of podcasting itself. So we've made it a very much an educational event, but we keep it very, very small.

Speaker 3:       29:55         this, this is not funneling. I can live. I mean this is, this is a 150 attendees who have the opportunity to spend three full days with 40 top podcasters. And over the course of those three days, we do small groups, we do panels, we do pitch sessions, so people come, they learn, they meet, they danced, they drink, we hang out and they get to pitch them and literally get booked on the spot. So, you know, we keep it as a much more intimate event. But everyone who attends a summit gets booked on shows. And you know, we've got some awesome case studies here of people who have been booked on multiple shows. I mean the, as matter of fact, one woman got booked on 33 shows a at the last summit, another woman got booked on 26 shows. And so, you know, I mean, if you've got the right message and we help you with that message, uh, you're going to get booked on a lot of shows.

Speaker 3:       30:46         but that's a lot of what we do in our pre event training too, is make sure you get your pitch down. So that's the new media again, September 11th through 13th in austin, Texas. yeah, yeah. Mean I think we've got at this point about 30 seats left, something like that. I know we've got to update the site because we just sold another big batch there, but reality is it's a, it's a, it's a one of a kind of event that I really enjoy doing because one of the things that we do that's a pretty unique to any event that I've ever been to is we actually give the attendees the microphone and we let them pitch everyone in attendance. So you're not only pitching the 40 podcasters, you have to get to pitch the, a hundred and 50 attendees to. So it's kind of turned the taBles a little bit, which is a lot of fun.

Speaker 3:       31:35         Oh, that's awesome. Well, as always, you're so generous and droppIng value bombs like crazy. They're kind of close to wrapping things up. You're seeing anything else you want to make sure that our funnel hacking community, here's her as well. You know, man, It's in my way of thinking. The best funnels are the ones that have of course, quality products and quality offerings. But, uh, the best phones are the ones that are going gonna have the most traffic man. So, you know, reality is, you could have the best funnel in the world and if nobody knows about it, uh, it's kind of a moot point, right? So whether you're a guest on shows a or whether you decIde to start your own podcast, uh, or come to an event like the new media summit, you know, by all means, just make sure you're doing whatever you gotta do there to make sure that people know you exist because one of the things that I wholeheartedly believe in is that you are the solution to someone else's problem and they are literally praying for you to show up in their life right now. So, uh, let's do whatever we can to get out there with strategic abandon and get in front of them. Where do they end on that note? Thank you so much. ALl right, my man. Thanks so much.

Speaker 4:       32:41         Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm tryinG to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get that next few 100,000 so we can get to a million downloads and see really what I can do to help improve and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as people would like me to interview. I'm more than happy to reach out and have that conversation with you, so again, go to itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to

Speaker 5:       33:27         make this better for you guys. Thanks.

Jul 13, 2018

Why Dave Decided to talk to Ken:

Ken Dunn is an international speaker, author, and the CEO and founder of; a social media and ecommerce community for readers and a support platform for authors. He is also credited for starting a wonderful foundation: GoRead Children's Literacy Foundation; helping to fight illiteracy around the world. Ken's passion is helping experts turn their experience into highly profitable authority platforms. He has written and published 5 books, selling over 300,000 copies in 10 languages. Specializing in book publishing, Ken has developed a structured plan that helps authors and other people create a book in 30 days.

Tips and Tricks for You and Your Business:

  • Why write a book (1:55)
  • Breaking down book writing (9:45)
  • The book writing dual with James P Friel and Dean Holland (12:20)
  • The 10 minute writing bursts (19:30)
  • Dragon Dictate App (20:15)

Quotable Moments:

"When people are starting to write books and they think about it, they immediately get overwhelmed."

"It’s ok to put everything you know in a book."

"Your book will either promote you or expose you."

Other Tidbits:

Writing a book opens up many doors to different avenues of income. Get more tips from Ken on the Podcast: Just The Tips episode 44 - “How To Write a Not-Terrible Book” with James P Friel and Dean Holland.



Speaker 1:     00:00       Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Air. Many

Speaker 2:     00:18       is going to be a fun ride today. Hold on. Tight to. I want to introduce you guys to a dear friend of mine who has been crushing it in an area that's been near and dear to our hearts, and that's an old book publishing area. So Ken Dunn, welcome to the show. Hey, thanks for having me. Dave can hear me okay? I can. Thanks. So for those guys, you may not know Ken. I basically. He's one of those nice guys from Canada. Every. Everybody from Canada is nice. I don't know what it is. Everyone I know from Canada, every Canadian has a nice guy, but this guy has been trying to figure out this whole digital marketing thing for years. Ironically, he acts. He's been crushing it. He's killing it. He's a CEO and Co founder of [inaudible] Dot com, which is a publishing platform more important that he's an author.

Speaker 2:     00:55       He teaches other people how to write their books and I really want to make sure you guys understand the value behind this. That's why I wanted to have ken on the show today. It's helped me understand not only the value of writing a book, but more importantly falling kind of a system on how to do it quickly and that's one of the things that Ken's going to talk to you about. In addition to that, we're going to talk a little bit about the JSP freel and Dean hollins challenge on book. Writing them down. Will fill the on some of the details there. So Ken, welcome. Let's kind of dive right in.

Speaker 3:     01:21       Uh, thanks a lot. Yeah, I'm excited. I know we're going to talk about some really great stuff about how any entrepreneur could write a book fast and write a good quality book and then why they should do that. But I can't wait to get into the dual. Between James P dot Farrell and dean Holland Lean hollandaise sauce. These guys are just keep trade out of it. Writing books right now.

Speaker 2:     01:42       Alright, so let's tell people a little bit as far as why books. I mean this is one of the things people are like, oh, I don't want to write a book. Everybody always says I got a book inside me, but I just don't want. It's too much pain to get it out.

Speaker 3:     01:55       Yeah, well I, you know, anybody that's in the ecosystem sees what you guys are doing and realizes that if they can get the book out of them, there's just a massive opportunity. The hot thing that everybody seems to be doing right now is a free plus shipping offer and those are going really well for a lot of people, but the challenge is actually writing the book and it's kind of funny. I got to take you back and tell you a little bit of the story in order to help you to really understand my passion for it. Dave, you know, this was a police detective in the past. What if I go back 18 years, I was a homicide cop and the chief interrogator, but major police department in Canada called, it's an Ottawa again and I walked away from policing. I started a business with a really amazing mentor in the mortgage industry in just three short years. We grew it from nothing to $300, million in sales and we sold it and it happened so fast that when I left that I don't know how I got into my mind, but I decided I was going to become a professional speaker, travel all over the world and I was going to write a book and one part happened for me. The other part sucked.

Speaker 3:     03:03       I started traveling everywhere, but man, it took me 18 months to write my first book and then I gave up 10 pounds of blood easily. You ever tried to write a book yourself? Dave? I've tried three times, almost four times and I've given up every time. Honestly, I. There's so many other easier. That's why I do a podcast. I can't. I just hate writing. Yeah, it was painful for me. I never had any help. I mean, we're talking 18 years ago, but I remember it like it was yesterday. I just sat down and I wanted to write this book that would teach business owners how to create more sales in their businesses, some good old fashioned sales techniques and I'd start and I'd stop and I'd start and I'd stop and even thinking about it. Now I'm getting tongue tied, but what's even crazier is like 18 months later I finally get this book done.

Speaker 3:     03:58       Then I go to the Internet and I'm looking for somebody to help me publish it and I've found a publisher who swore to me that it would become a best seller and I would. They were the right choice for me and Gosh, they had me at hello, and then they paid them $80,000 to edit it, to proofread it, to publish it, to print it and some big elaborate marketing strategy. And, and it was published with 280 grammar and spelling errors and it was a freaking disaster. We sold eight copies, printed, 10,992 copies of this book in my basement. My wife hates me for $10,000 a book is how much it cost to publish those. Oh baby. It was three bucks a copy. So $30,000 went into printing and I only sold eight of them. I still have the other ones though. She keeps telling me to get rid of them.

Speaker 3:     04:56       I guess I should let you know what's really interesting about that is that I, by that time I was already speaking all over the world and so I had to get this book done because I had already started talking to people about it and I didn't know what to do, but I remember jumping onto an airplane. I was heading to Asia on a trip and I went into the Hudson news to grab some snacks in there. In the store was a book sitting on the counter. I mean how many times Dave, have you been in an airport and you're going into the Hudson news or one of the snacks doors and there's a book there, catches your eye and you just grab it and throw it into whatever you're buying all the time. So the. So the book, you may have actually heard of this title, but the book was called how to make people like you in 90 seconds or less.

Speaker 3:     05:44       And it freaking just hooked me. I mean, I'm a sales guy, right? So I'm thinking if they liked me faster, I can make more money. Um, but I, I literally bought this book. I read it on the trip four times. I came back from my trip, it was back in 2006 and I decided I needed to meet the author because the book was so amazing. I wanted a book like that and the author's name was Nicholas Boothman. He's a New York Times bestseller and he just happened to live in Toronto where I was living. So three days after I started looking for my, found him, we had lunch together and he said hello to me and then slapped me in the head in 30 seconds because. Because I started telling him the story that you told me or that I just told you. And when I told them how hard it was to write the book, he started laughing at me and I said, why? He said, what are you laughing at? He said, well, he's. He'd written, he's written five books. He's sold over 3 million copies of them. He speaks 50 to 60 times a year at an average of 70,000 speech, makes millions here because of his books. And he said, I've never taken more than 30 days to write a book. And I'm thinking, yeah, you must be. You must be like writing 24 hours a day. And he said, no, I've never written for more than 20 minutes a day.

Speaker 3:     07:02       Yeah, that's what I thought. So I, I, I convinced him to teach me this and I've, since that day, 2006 I've published, I've published four books. Each of those books that I wrote, I wrote in less than 30 days. I never wrote for more than 20 minutes a day and I've sold 300,000 copies of my personal books and it's using that system. So he actually taught me this amazing system for writing a book quick and writing it without pain and avoiding writer's block because Dave, I don't think there's anybody in your world, in the click funnels world that would argue that if they could get a book out of them, there's tons of value, tons of things they could do with that book. Is that fair? Oh, well, considering the fact we've built 100 million dollar company off to different books, I think it'd be very hard for anyone to dispute that fact. This is what I tell every single one of my clients that I teach how to use this system. I point Rachel Russel Story and I talk about how he used those books, how you guys turn them into free plus shipping offers, how you use them at live events and all the stuff you did and in a $100 million dollar company. I know because we're on a recording that you're, you're under exaggerating with the size of click funnels today.

Speaker 3:     08:24       Uh, so I, I just. That was, I mean that was the start of it. I started traveling now when people were telling me how much they were struggling writing books and so I went back to nick years later and I told them to write this book and he wrote it in 30 days, less than 10 minutes a day and it's called how to write a salable book in 10 minutes. Madness. This is the entire system, everything that and we've used this book and the workbook that goes along with it now over a thousand to write entire books in less than 30 days. That's crazy. Only because I know the pain and anguish that that Russell's gone through in writing his books. That honestly, if he thought he could write it in 30 minutes, a 30 days at 10 minutes a day, he'd be thrilled. Yeah, and unfortunately I didn't actually meet him until after and I don't know if you'll ever write another one, although I heard through the grapevine there might be another one coming, but it's really cool because what I've found in all my research statement, you might be able to relate to this is that when people are starting to write books and they're thinking about it, they instantly get overwhelmed by it because they're like, I gotta get all this stuff in it.

Speaker 3:     09:39       I should put this in it. Maybe I shouldn't put this in it. I don't know what to put in it. They start writing. They stopped because that. I mean I went through that, but when you use this system, the very first thing that we get people to do is create the chapters, so it's like creating a journey for a reader where you start them at where you want to get them to, and then it's just like built it. As we're talking, I'm thinking it's just like building a perfect webinar. You create the chapters, then it needs of the secrets. You've got to break beliefs and you've got to rebuild those things. Actually what we do with people when they use this workbook to do it and, and it's just amazing, but what I, what I really hope people understand is what life looks like when you get the book done and, and why it's worth trying this system if they've ever wanted to write a book.

Speaker 3:     10:29       Because I mean, look at Russell, look at you, look at what's happened with click funnels because of those books. Oh yeah. Oh my gosh. It's literally. I can't even begin to imagine what the true Roi is for us on those books. I mean it's, it's literally millions and millions of dollars. So I was trying to figure out here over here, you know, I joined the inner circle two and a half years ago now, but I had never. I didn't even know what a funnel was when I joined the. I didn't realize this, but I hadn't read either of the books. I just knew Russell from way back in the early days when we're both in network marketing and everybody. I was trying to figure out how to build this company and everybody's saying go to go see Russell, go see Russell and I couldn't get any time with him because he's so freaking busy, so I found this inner circle and I jumped into it and I didn't.

Speaker 3:     11:20       I found out everything afterwards, but the parallels between digital marketing in my world, I just couldn't believe it because what I realized is that if you use this system to write your book, well as you're writing a book, you're actually creating the content for your course. So because every chapter becomes a module and the way you lay out a book properly in our system, it's almost like you're creating the transcripts that you're going to use for the course. So some people are actually doing courses first or live events and then doing books using our system. It's easier to do it the other way. So you take 30 days, 10 minutes a day, you write the book. Then you go into a studio. When you take your time, your chapters, and your record, your modules. Then you launch a free plus shipping offer and you give away the book, you do the audio book, you do the Oto and you sell the course on the last page.

Speaker 2:     12:09       I love it. It's so freaking easy. Well, I want to dive right into this whole dual between, uh, Mr Dean hollandaise sauce and our official James P friel. And only because I was fascinated. I think it was last last Monday. Uh, James wasn't in the office. I'm like, where's James at? And the next morning we hadn't been working out. He goes, yeah, I wrote my book. I'm like, I did. What? Did you write the book? I wrote the outline. I'm like, what are you talking about? And that's when he told me this whole idea as far as what happened when he and dean. So you were on their podcast. People understand kind of what, what it is because they don't want to relate that to what anyone was listening to. This can do the exact same thing.

Speaker 3:     12:50       Right? So I was on just, just the tips, which is an amazing podcast for any entrepreneur to follow. It's, it's really a wonderful job that they're doing together and it's fun because those guys are at each other's throats. Anytime you're on the show, right? There's a lot of this going on and so this happens a lot. Whenever I get a chance to be on a show like yours and I started talking about how easy it is to write a book, it automatically creates skeptics, right? Because you've tried to write a book for so long and I'm telling you, Dave, you use this system. You can write your entire book in 30 days. It will write for more than 20 minutes a day. It'll be ready to be edited right after that. And so I, I, I said that to these two dudes and they're just absolutely adding each other right away. Like I couldn't do it. I could do it. I turned it on them.

Speaker 2:     13:42       I said, well,

Speaker 3:     13:43       it'd be really cool is why don't we have a competition? Were you guys both use the system and whoever writes the best book wins a prize and we'll get everybody to vote on which book is best and the winner gets an all expense dream vacation

Speaker 2:     14:01       and, and as soon as I said it, it was really cool

Speaker 3:     14:08       because I write on their podcasts. You can hear the episode. Maybe we ought to put that into the shows.

Speaker 2:     14:16       I'll make sure she puts it in the show notes. Just the tips episode. Perceive Dean Holland and James p Friel when Ken done was on, it was probably about a month or two ago. It was really good.

Speaker 3:     14:28       Funny because all I had to do was just drop the idea and they were at each other. I can write better than you. I can read these both guys and just told me that both of them tried to write books for years and struggled.

Speaker 2:     14:39       Now they're like the gods of writing. Both of them actually are very good writers. I mean, Jay's p Friel is doing a ton of writing all the time. Uh, and dean just, I mean he's a master at free plus shipping offers and does a lot of writing as well. So it's kind of funny when I was talking to him, they're like, a book's different though. Books not like copy, it looks not like this. And so all of a sudden the excuses came up.

Speaker 3:     15:05       Yeah, yeah, exactly. Well, and that's what's happening. We're meeting once a week on the phone just to discuss their progress. And that's exactly what's happening with them too. There's always excuses that are starting to

Speaker 2:     15:18       let's combat some of the worst, some of the most common excuses you're dealing with when people. Let's try to eliminate all the excuses and take down all the walls here for anyone who's listening to this podcast to make sure that by the time they get done listening to podcasts, they have total belief. They can write a book and use your system or whatever else it might take.

Speaker 3:     15:33       Yeah. So, so look, the, the number one biggest challenge that I have to deal with with people is for them to understand that it's okay to put everything you know in the book because when people are thinking about writing a book, the biggest and first mistake they make is they think that they have to hold back. They think that they shouldn't put the actual, you know, their experience, their expertise into the pages of the book, that they're confused because they say, well, if I put it all in the book, who's going to want to buy the course or who's going to want to hire me as a consultant? And what I've had to show them through Russell's example and others including my own, is the more you give, the more they want. And, and this helps, like we've helped hundreds of consultants to build six figure consulting businesses because they write a book first and they use the book as the calling card. So that's a big deal is just. Yeah,

Speaker 2:     16:26       I was listening to this. This is probably one of the biggest mistakes I see people do in books or even courses where they feel like there's something else I want to sell them, so if I give it to them, all right now I won't. I basically preventing someone from buying more from me and I can tell anybody who's listening to this, what Ken just said is honestly the secret sauce to having success in any venture you're doing and that is the more that you give and the more that you put out. First of all, you always will have more. You're never going to be able to give everything away, and if you do, what it's gonna do is cause you to get to the next level where you create more anyways. So I'd highly recommend you take the advice can just said, and that is you make sure that when you're writing that book, you give absolutely every single thing away.

Speaker 3:     17:06       Yeah, absolutely. The second is the time, as you can imagine, especially entrepreneurs that are just trying to get their legs under them and trying to make things happen, they can't. They always. It's a. it's always a struggle to convince them that they accept, they have the time and it's so just so everybody knows it. Here's the system and you still need the book and the workbook in order to do this, but essentially all you're going to do if you use this system to write your book in 30 days is you're going to start off by creating the. I call it the reader's journey. Think about trying to cross a river. You have to get across the river, but you can't fall into the water and there's a series of stones that if you safely jumped from stone to stone, the stone you'll get from one side to the other.

Speaker 3:     17:51       Well, that's the reader's journey. Your reader starts off on the left side of the river and each stone represents one of the chapters. If you just simply ask yourself right up front, what is the journey I want to take the reader on? Who is the ideal reader? Where are they going to start and what do I want to get to them? To them them to by the end of the journey, and then you reverse engineer the chapters first. So in other words, what is the first step in any journey? There's a first step. Then the second that they could logically learn it, and once you figure those things out, the rest is really simple. The next thing you do is you assign free essential elements to each chapter. The first is the training. So for each chapter you're going to literally just decide what are you going to teach.

Speaker 3:     18:36       The second is one of your stories. You always want to have one of your personal examples in each chapter and the next is two to three stories of either people you've helped or people you can use as examples. That's a book, that's what Russell did. That's what any expert in the world does. And if you, if you do your chapters first and you think about that in a logical order and you get all that organization done first, everything else is really simple. And here's the coolest part. The workbook that I created that goes with the book is what you use to do everything. I've just said, and you can do it less than an hour. Then all you do after that, Dave, is once a day you just sit down and you just look at one little part. It could be so each, each, as I described them, 10 minute writing burst. Each burst is one of the three things that I said. So one day you're going to write the teaching part of the first chapter. The next day you're going to write your personal story. The third day you're going to write two or three examples and you do that each day for 30 days and you've created a 10 chapter book.

Speaker 2:     19:39       So since I hate to add, congratulations. Awesome job. So two things. First of all, I hate writing, so can I just record it and have someone else transcribe it

Speaker 3:     19:49       even easier than that with technology today, and I actually talk about this in the book, you can actually record it into one of three different apps and the APP will spit out the transcription for you. So when I was three,

Speaker 2:     20:04       those was one of those apps out. So people listening going, oh my gosh, I gotta, I gotta get this stuff.

Speaker 3:     20:09       So there's a new dragon dictate that that is a simplified version of the dragon dictate that we all know and love and it literally will spit out the transcription of what you say within 24 hours, send you it, sends it to you an email.

Speaker 2:     20:25       Super Cool. I got rid of mine. So if a person wants to get the workbook or the book, where do they go to get this?

Speaker 3:     20:33       Well, it's really simple. I created a really cool link because we're doing this together. They just have to go to click funnels. Freebook just like it sounds like, and it's a free plus shipping offer. Everybody in this community should know that. It's a real book. I'm going to send the workbook is there and it will do everything that you need to happen.

Speaker 2:     20:51       Awesome. Super, super cool. I know that's probably one of the biggest hurdles most people have is, is what you just said. I, again, I love the idea as far as the training, a story of your own, because we always talk about you need to be creating a story inventory anyways and so start writing even as soon as you get off this podcast to start writing down the titles of what some of your stories would be, you can always put these into the book later and then I love the idea as far as two to three stories of other people who they're, you've helped or have gone through the same type of

Speaker 3:     21:20       process and ideally if, if you're doing, if you're writing a book about something, most times you're already an expert in it or you're already getting there, so you've already helped some people and if you want to talk about, let's say you turn this into a free plus shipping offer, you want to talk about the most amazing affiliates, you know, the, the early movers on your dream 100 list. Put your students' stories in the book and then ask them to promote your free plus shipping offer.

Speaker 2:     21:49       Oh, that is awesome. The story about you. So, uh, that's, that's exactly right. Yep.

Speaker 3:     22:01       And it really, really, it works so well to help people. But you know, the other thing that's really important if you do this right, so there's, there's an old saying in my business, your book will either promote you or expose you because I've seen a lot of people that write shitty books and I'm on a quest to stop people from writing shitty. Well, could we use this system? It won't be Shitty, but because look, you heard as soon as you realize what I was telling people, you went, oh, because that's what Russell did, right? He did some teaching. He did one of his own stories and then lots of stories of other people. Every great book is done the same way, but if you don't use this system, if you don't get this free book, you're going to end up writing a shitty book. And what most people do wrong, Dave, is they all think it should be just one long meandering journey. They actually don't write books that help. They write memoirs that hurt in there.

Speaker 2:     22:55       Okay? I have to tell you a quick little story here because one of my very first things I ever did the internet marketing space years, Gosh, it's actually 10 years ago to this year was this program called legendary marketers and I went out and interviewed some of the most amazing marketers in the world and one of these guys actually had a book and I was so excited to read this book because I was so impressed by this guy and that's exactly what it was. It was as long memoir. I think honestly all he did was he took a Webinar and just had transcribed, put it together and that was his free plus shipping and it was the stupid his book and I'm like, really? You get so much more, so much more you could give and that's going to be their first real tangible thing they get from you. It was just a. I was just heartbroken.

Speaker 3:     23:39       No know that I know who know. You and I are both avid readers, so we could probably sit here for the next hour and try and debate who first said facts tell, but stories. Probably one of the oldest, oldest in the whole sales world, but it's true and if you use the style we talked about it. A book becomes one quarter telling and three quarters stories. It's all about the stories that are in the book. Stories break belief stories, rebuild beliefs. I mean stories handle objections. It's everything and it's, it's. I think it's the most important part.

Speaker 2:     24:18       I love it. Well, again, I think that your dips and everything else had been fantastic here. As we kind of get close to wrapping things up, what are the things would you. What are some other value nuggets want to make sure people get or where can they reach out to make sure they contact you?

Speaker 3:     24:31       Yeah, so, so the, the biggest thing for any entrepreneur who is trying to attract attention in the crowded space that we live in today, the things that you can do with that book, what we could list in the end of this show, it's going to raise your credibility. It's the fastest route to going from, you know, an average authority to a true spurt. As Russell describes it. It's not that you should or shouldn't do it, you can't do it, there's a double negative for you. You really need to. And this book that I've put together, we've already helped over a thousand dollars. Authors write books using the system and it's super simple and at a bare minimum, just read through the book and you'll get it and the rest will take care of itself.

Speaker 2:     25:20       I love it. Alright, so again, one of the great things Ken's providing you here is a resource that you can actually get this book, so can work and they actually get a copy of your book App.

Speaker 3:     25:29       So of course for a limited time we don't have many left. We've got a free plus shipping offer. I want to help as many people as possible to avoid writing shitty book. So if you jump over to, it's really simple. It's W, a s free book dot Com. It's the initials of right? A salable book was be freebook Dot Com and grab a copy of the book and it'll lead you through a link to our open facebook. Got

Speaker 2:     25:59       Questions. I'd be happy to help you. Awesome. Again, it's a free plus shipping off, which is always cool. I always recommend you guys check out other free plus shipping offers. We're huge advocates of these, of this type of a funnel that really works and so again, it's w a, S, b, so w as in Whiskey, a as in apple, s as in Sam, b as in book, Freebook Dot Com and again, go ahead and check that out. Fall. Ken, you can reach out to him on, on facebook through that link as well. Again, thank you so much. It's always a pleasure talking to you and I appreciate just again you did exactly what you're telling him. What else do and that as you told everyone exactly how to do it, same type of thing you should do in your own books and now you need to go out and get Ken's book to figure out exactly how to do it for yourself. So again, I appreciate it a ton. Oh, it was great to hang out with

Speaker 4:     26:44       you, Dave and I love to do more for you anytime.

Speaker 1:     26:46       Thanks. Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me. We're trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few hundred thousand so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if people you'd like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this. Share this podcast with others and let me know how else I can improve this or you can do to make this better for you guys. Thanks.

Jul 11, 2018

Why Dave Decided to talk to Ben:

Ben Adkins is a Licensed Chiropractic Physician who grew his Practice using Facebook Marketing. He then helped other local businesses do the same in a little town called Poplar Bluff, Missouri. His focus on small business development has catapulted him to becoming a Guru of Internet Marketing. Ben realized that other local businesses across the globe need effective marketing, thus he created Closer's Café; a resource for those who are looking to build their own ad agency so they can help their community thrive. Visit to get more information on: How To Build a Successful 6-Figure Facebook Agency From Home.

Tips and Tricks for You and Your Business:

  • Evolution of Internet Marketing and technology (8:15)
  • Live and die by your calendar (12:38)
  • Helping Businesses within Social Media (17:00)
  • Knowing you Clients and foundation setting: (21:44)
  • Closer’s Cafe Blog: (28:16)

Quotable Moments:

"There is such a technology gap from there to here. We now have the ability to do things that we could never dream of before."

"You don’t have to create your course, before you sell your course."

"Its amazing all the things you can get done when you have a deadline on your calender."

"If you can just get that first win with doing some form of internet marketing and then you can start stringing together wins, it’s amazing what happens one to two years down the road."

Other Tidbits:

Ben discusses the importance of course creation and live teachings. He also elaborates on the importance of building a solid foundation by spending and planning your time doing the right things. Understanding the fundamentals is crucial to one’s success.



Speaker 1:     00:00     Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Hey everybody. Welcome back. You guys are in for the ride of your life today.

Speaker 2:     00:20     So excited. This is a guy I've been following for years. I'm so honored to have been atkins today, so Ben, welcome to the show.

Speaker 3:     00:27     It is so good to be here in such an honor to be hanging out with you today like this was one of my favorites. This is one that comes down to the car. You know, sometimes you go to sleep by it. I think that's sort of the fun thing about these writers. We got people falling asleep listening to this stuff, but that's. That's a very intimate place to be right it.

Speaker 2:     00:43     If I'm in your bed, that's a good thing. I know. Oh No. I'm so excited. This is, again, for those of you guys who don't know Ben, Ben starting off basically as the, as a chiropractor, getting it at getting leads from facebook and really has gone on to become the guru guy, the legendary marketer here in the industry when it comes to really local businesses and getting mad massive amount of traffic and leads for local businesses. So I was so excited to have been on. We're going to kind of take this wherever it goes. But, uh, again, Ben, thanks so much for all that you're doing. Anything you want to add to that before we dive into this?

Speaker 3:     01:20     No, man, I'll tell Ya. It's like you were saying it's to have gone to school as long as I did to become a chiropractor and then to look up one day and realize, oh no, this is what you do. No, not that. This is your gig now this is, you know, and I wouldn't trade it for the world, that whole experience, but I tell you, it was a, it was an interesting path to get from there to now.

Speaker 2:     01:41     Well, let's talk about that path because there's a lot of people who are in your situation years ago. We're thinking, Gosh, you know, what else can I do? How else can I make that transition? Or, you know, I've got this skill set, but I don't know if it's really marketable and things. And again, we're joking around. I think a only because the fact that your son's turning seven, uh, you kind of figured that

Speaker 3:     02:00     2011, right? Right. So, you know, it was crazy. I, I got out of school and I did sort of the, uh, I moved pretty close back to where I was from and I only got into chiropractic because I'm, you know, I had a really good chiropractor where I was from. He seemed to be really successful and he seemed to have a cool life and everybody seemed to like this guy. People would travel from all over and I was like, you know what a cool gig. You get to help people and you know it. It's not like a crazy expensive business. Once you actually get into it, it's more of the expenses. Usually the marketing that's, that's the whole ballgame. Um, and I got into this whole Gig and I think I made the mistake a lot of folks I work for someone for a little while, decided that wasn't for me and you know, it real quickly.

Speaker 3:     02:46     I'm like, no, this is the whole reason I went to school with so I didn't have to do this. Uh, so I started my own practice and it was one of those things where, I mean there was not a lot of ramp up, but I had some money that I'd saved up. I had somebody that had borrowed from family because that's, that's always the best thing. Right. And, and I went out and I opened my practice up and um, you know, it's funny. It's one of those things where it was a oh crap moment pretty quickly I opened the doors up and, you know, I knew I had to do marketing, I had done some marketing, but the first week, like we're sitting there, we're getting the place sort of an order. And the only person that comes in is my account and he comes in and like the first week it was like, thank God my accountant who was just, I think felt sorry for we have Ed.

Speaker 3:     03:33     So I had one person that had come in and, you know, I remember going to that weekend and just being like sitting there with like, you know, I kind of expected that, but we're going to have to really get with it. And the very interesting part about it is, is when you open up a business like that and it's not busy, you have a little bit of extra time to really dig into some things. And so it was really, there it was, you know, those first two or three months I look back and the fear and not sleeping and then go into work and it kind of do the stuff that side. It was really sort of figuring out, okay, how are we going to get people through the door? Because also the other mistake is not built in a big budget for marketing. So I didn't have a bunch of ways to reach out to people, so I was on facebook, you know, I just happen to be on facebook.

Speaker 3:     04:14     This was sort of that time. Things were getting really interesting with facebook and uh, I started doing some things and researching all that everybody else was doing that was working. There wasn't really anybody in the chiropractic niche that was doing it. Um, I was following people like, you know, Russell and I was following the Kurds and you know, all of the big guys, the Internet marketing space and I'm like, if I can apply what these guys are doing over here, you know, we can do some interesting things. And so we started doing some things on facebook, doing some, you know, some other things with Google Seo, things like that. And I tell you it was, it was a right place, right time sort of stuff. Within about six months I had a practice that was rivaling those that had been there 20 years and how busy we were.

Speaker 3:     04:54     And that sort of the moment that I was like, well, this is interesting, but, you know, starting to get busy and I had a lot of local business owners that were in the town that I was in and said, hey, you know, can you, can you come help us do this stuff? I was like, sure, yeah, totally. That was taking a lot of clients and the probably the best thing that ever happened was my wife said, listen, the chiropractics one thing, but if you're going to work with other people and take time away, you better charge for best thing that ever happened. So the smart person in my life, you know, the one that's actually got it together, it says do this. And so I did this. And so I started doing that. And pretty quickly because the marketing was working by it, I was getting clients help that wanted my help with that.

Speaker 3:     05:36     I started getting really busy and this was sort of the big turnaround for me. I, I sat down and realized this stuff's working well. It's working well when I applied to other industries, um, I don't have time to take on more clients, but I would still like to make money, you know, helping other people. So I thought I was the first person to ever thought of this. I sat down in front of Microsoft word and started typing and I wrote down the things that we were doing that were working and he was selling it locally. Just people. I was like, dude, with you here, go read this. And then I, you know, you start to realize there's people all over the world and there's a much bigger marketplace and, you know, I won't bore you with the details of that. But within about a year I had a business selling that stuff that, uh, was dwarfing the chiropractic office because it was just a much bigger marketplace.

Speaker 3:     06:26     And you know, I think it's Kinda like Russell in the potato gun stuff that he talks about. It was one of those things where it wasn't like I didn't get rich at first doing that stuff but it. But it was something broke in my head and I was like, oh, this is what's going on. Okay. And so from there, you know, I, I hired someone to come in and to help me with the chiropractic side and, and I didn't mean for this to happen, but I was there, you know, three times a week. And then I was there two times a week and then I had not shown up in two months. And you know, and before I knew it was one of those things where I said, I guess this is my full time Gig and I tell you, I, I think the best part was somehow by the grace of God, I was blessed with the first set of customers that bought my stuff online.

Speaker 3:     07:12     Uh, were just amazing people. Of course, we all run into the stuff here and there. That's not, that's not representative of what this is. But the majority of the people that bought from us, we're just the most interesting people on the planet. And so I pretty, pretty quickly determined. I was like, this is, you know, the people that I want to help. But at the same time, it's funny, when I stopped the chiropractic office stuff, I kept doing this stuff with the other local businesses that were asking to. And so it was one of those things where I looked up one day and I said, okay, this was a really beautiful thing. I have people that are hiring me to do one thing and then I have a whole other set of people that are basically asking me to report on what I'm doing here and that's working.

Speaker 3:     07:54     And so that's, you know, a very, uh, short, I don't know if there's a short as it should've been, but as a short form of what happened to me between, you know, go into chiropractic school, graduating in 2000, seven to 2011. That's sort of what happened. And it was, it's been a crazy ride. It really has three. That's just awesome. So doc, as we take a look at this thing, um, I know a lot of people can say, well, Gosh, you know, ben started this thing at the very beginning where it was easy and now there's all this competition. Can someone really do the same thing now? Um, I tell you, you know, you get a lot of people that, you know, it's, it's changed. Like I couldn't go back. I couldn't do the same things that I did now to grow it, uh, that, that I didn't grow it back then.

Speaker 3:     08:33     But what's, what I think a lot of people miss is we have such a technology can technology gap from there to here. We now have the ability to do things that we could never dream of before. Like now I can know I can go in with the auto responders and things like click funnels, page builders and I can go in and do something in a matter of an afternoon that used to literally take me two weeks to a month. And you know, I think that's the really interesting. Forget that it's. Yeah. It's one of the things when you see what you currently have, you, everyone always thinks, oh, it's always been that way. I remember it took months to get a website up. My first website. I thought I was going to die. It was forever. And you know, even if you the template, it's something that's the thing that a lot of people miss.

Speaker 3:     09:19     Even if you had a template for something still copying that template over was it took forever and you know, we had wordpress back then, but it wasn't the word press we have now and you know, doing all those things was very, very tough. And you know, another thing that we discovered and you know, I want to give this one of the things that you think you've thought of A. I look over at Russell, I'm actually reading expert secrets last night because it was just the next on my list. And so I got all the way through expert secrets last night and I've noticed that Russell's been doing this. What are the other big things that we've started to realize was we can take the knowledge that we have or someone else has. And I think I discovered this probably in 2013, 2014 that it works for me is you don't have to create the course before the course is.

Speaker 3:     10:00     So, you know, and that's, that was a huge thing for us too, is you want going to repeat that for anybody who's listening to this thing, please, please, please listen. I've never been set at one more time. Sure. The key is you don't have to create your course before you sell your course. And that was the big thing for us too, is we go out and we'd be working with a dentist, let's say, and we'd get some great results with a dentist and I'd say, well okay, we need to create a product about this because there's a lot of people that will really be into it. And how we had been doing it for a long time, it's just been a monster for us, is we will actually open the door. Say these are the bullet points, this is what we're going to teach you, but it's going to be live with the first time and you know, we'll sell tickets to that and we'll sell tickets to an event that is live.

Speaker 3:     10:45     And what's really interesting about that is a lot of people would think, well, I'm not going to sell as much as I do it live. People really want to be a part of it the first time and be a part of the live thing. And they'll, they'll actually spend more money to be part of it live. And so a lot of what we've been able to do over the last few years is when we have great success, what was success with a local business or a method that we're using with local business, we're able to go out and say, okay cool, let's do something where we can teach this live now. And we make money teaching. It's very, very quickly without there being anything created because we do have the speed of, you know, of course creation they are, but we also have the speed of being able with tools like clickfunnels and Kajabi to build a members area or to put together the sales page is very, very fast and within a span, and this took some practice by the way, but within a span of maybe 48 hours, we can have all of the mechanics setup and ready to go and go out and tell people about it and it works.

Speaker 3:     11:39     I love it. In fact, it's kind of funny. Russell's on the process. We're in the process of creating his next book, traffic secrets. Nice. And it's again, because he's learned from her experience, her last two books, the only way he's going to do this is going to do a live event first and

Speaker 2:     11:54     teach it all. Now that's all been taught. Now we've got the curriculum and we can take that and actually write the book off of that. So I think what you're saying there is so key and that is live events are one of the best ways of creating products you can ever, ever imagined.

Speaker 3:     12:08     Yeah, that's the thing. I think that for me, I was always. I go back to the Jason Fladlien days. For those of you that don't know Jason Fladlien, Jason is amazing and hey, Jason always told me and I got some really great advice from him starting out. That probably changed my life forever. Jason says, if you can't sit down and create it in one sitting, it's over. That's over. There's going to be something that comes up. So what are the core things that we've really come up with? And this is whether I work with local clients and doing something for them or I'm working with people teaching, you know, the stuff that we're doing. It's always I've got to sit down at my calendar and say, this is the day, this is the day that this is going to get done, or at least my part of this is going to get done.

Speaker 3:     12:46     And whether that'd be a live class alive, a bit, whatever. And it's going to be done and so my part has to be finished and so it's amazing all the things that you can get done when you have a deadline on your calendar, you know, and it's amazing how you can stretch it out if you don't. Oh yeah. I think that that is the probably the most important thing for me is I live and die in my income, goes way up and way down by my calendar. And you know, we've got a lot of recurring revenue. We have a lot of those things coming in right now. It's very predictable. But in terms of if I really want to make the, you know, put points on the scoreboard, I know where I started, it's my calendar and I, it's like, okay, this has to be done by this date or you have to be ready to present it

Speaker 2:     13:25     live by the state. Now staff can take it from there. But that's super important. Oh my gosh. We are two comic callbacks program. We rolled out a funnel hacking live. It's all based on that one thing. And it's a flat to a promo is what we refer to it as, you know, it's letter, basically a letter, let her go and type of moment. And that is you're either gonna sure they're going to die or you're going to create it. And we, even today we were talking about it, we've got a large, you bet we have coming up here next month and it's the same thing. You look at our calendars and Russell just did a podcast on it where those deadlines, even though we are a successful big company, we still live and die by deadlines. It's not our team knows, you know, we were not pushing that out. It's going to launch here. So get ready. And that means late nights. It's whatever it takes, it has to happen. So I. Gosh, then it's so cool just seeing the success that you've had by living, by those principles.

Speaker 3:     14:18     Well, I think that's the thing. If you really look around, and of course there's exceptions to the rule, but if you really look around at those of us that have been around for a little while and we sort of see what's going on, but those of us that have stuck around, those of us that have not only stuck around but grown and you know, I think that's, that is a common theme that they very much live by their calendar and they very much live by, you know, being able to be speedy with how they put certain things out, but also maintain a level of quality even though there is a lot of speed behind the way that they're doing it. I think that that is a huge, huge key to the whole ballgame.

Speaker 2:     14:49     So yeah, I love it. So Ben, tell me what, uh,

Speaker 3:     14:52     what industries are you in right now as far as local business? I know you guys have dentistry, you've got chiropractors. I think you can do some legal stuff. I mean, you're all over the place. It's really interesting. You know, I, I have all these things that we like to do in terms of, you know, Internet marketing and teaching and things like that, but I always love the things that you can do that don't require a lot of your time. Um, but bringing in recurring income every month and people stay forever, I think. I think that's a, it doesn't matter how successful you get, it's always fun to have those things that you can set in motion, you can tip the domino and not really do anything else. And it's money that's gonna be for, for you five years down the road. And so we got into this thing and I had someone that was on our staff that we hired on that sort of fit this model once we started getting into it.

Speaker 3:     15:38     But we figured out, you know, facebook started to cut out all of the organic reach, four pages to the people that already liked them. Right. And so that was like a huge thing and so a lot of people kind of gotten this mode of okay, facebook, I don't need to focus on that. What they didn't realize, and, and we started seeing this because we had the local clients. What they didn't realize is even though that organic went away, there's still this really interesting thing that's happened and now people do, really, two things were there after a business, you know, especially in smaller towns that they do this, they'll go check it on google. So they go look at the website, but that's sort of a here's what the business wants me to see. And then they go to facebook, like I blown away by how many searches people are putting in because they heard it on the radio, they heard it through a friend or even just a city named chiropractor.

Speaker 3:     16:26     And then they'll go click on one. And so I, I didn't realize this for a while, but the facebook search got into a big deal. And so the one thing that has to be happening, uh, for a business, and I do this actually at least a few times a week, especially when I'm traveling, I'll get on, I'll search a place and if there's no content on the facebook page, I'm like, what's that? It not only is it dead on the facebook page, it's probably dead inside, you know, so I was making these really interesting psychological jumps and I said this is, this is the thing, and so we started going to businesses and we said, you know what, if we could go out there and help them with their social stuff everyday, and we, we built out this silly model of, okay, we've got 180 posts for chiropractors.

Speaker 3:     17:09     Great. They look great. Took forever, took the art department forever to put 'em all together, but they look great and how quickly can we brand them per office? Okay. And from there, how quickly can we put them into a software program that rotates? So it goes through all of the posts, two posts a day at the end of three bucks at rotates, because nobody's going to know three months apart, two posts a day, 180 posts it, it started and we started figuring out how to scale something like this. So we've got a hundred 80 posts. We use it for just about every office that we've got and then we step it for the office that takes you 20 minutes with, you know, a piece of software and then we put it into the mix. And this is something that businesses are more than willing to pay if you're not doing social media management.

Speaker 3:     17:51     Social media management is like a 500 to a thousand $2,000 a month thing, right? Nobody wants to. Nobody on a local level wants to pay that, but you go in and you charge them 100 to $200 a month for something like that all day. And so we got on this really weird tear of chiropractors, dentists, Jim's, you know, people that are everywhere. There's a lot of independence and it's not so much chains. And uh, we started kind of going into that business and you look up one day and you realize, okay, this is killer, like, and these are, and nobody ever asked for anything else. Like it's there, it's doing it. They're happy because they've got content all the time. So even if they want to post your own content, they've got some sort of bad is what we started really realizing pretty quickly with that is it helps them up in the search rankings and facebook which are becoming actually more important.

Speaker 3:     18:37     So what we have gotten into is I don't do a lot of lead Gen marketing just straight coming out and selling legion anymore. What I do now is I go in and we find businesses that will do like a facebook posting thing and then we have this bed of clients now that are paying us 100 to 200 bucks a month. And then we go in for the certain ones that had it, you know, they just got something special going. They're the ones that, you know, you can see out of all your clients, they really have something. We say, okay, we want to run a lead Gen campaign with, you know, this is going to be the one that's $2,000 a month, something like that because they can actually make it back. And so we've built this really interesting business and you know, we did this ourselves first.

Speaker 3:     19:17     This was something we wanted to get really good at. And then this is where the interesting thing started happening. I started sort of teaching it to my normal crew of Internet marketers and they started doing it and of course you had your crowd of people that are always the top performers. They go kill it, they kill it, they kill it right away. But what we also started finding is there were people that we have been helping for a long time. They just couldn't seem to put it together. You know, there's that crowd that you love them. They're just such good people. But they couldn't put it together. And a lot of these people were able to do this because I think it was a much more simple and you know, there wasn't a lot of variables with that. So I kind of got into this mode of I'm like, okay, we've got to have a whole section of our company that if I'm teaching email marketing and product creation and that's not for you, I can say go do this over here because this is the thing that if you start here, you're going to get your wind and I found that that is the number one thing with all that we do is if you can just get that first win with doing some form of Internet marketing and then you can start stringing together wins.

Speaker 3:     20:15     It's amazing what happens a year, two years down the road. If you're starting to build it up. Plus you got a little recurring income to start giving you a little more time. So that's. That's been the focus. The last little bit is really building out the systems for that so that. I mean we had it built into our business, but building out the systems in a way that we could give it to other people so that they could go do it. And so far I've been super jazzed because I have people, like I said, that were just years into this, couldn't put it together and now they're, they're successful with that, but they're also starting to put together other things that are much more advanced and they're getting winds. They are too. And I think that's the thing. It's with what we do. It's so confidence based, you know? So anyways. Yeah, that's the core.

Speaker 2:     20:56     This is why I love having, I'd love talking. You just drag vod value bomb after value by. So I seriously. So again, if you guys are, listen, this guy's stuff, whether you're a local business or not, I might. Gosh, the importance of getting a win for yourself, a win for your clients. I know for us at clickfunnels is one of the main things we're looking at doing right now is trying to add some quick wins for people that come on. I mean obviously as a SAS company man, we're always concerned about churn. We're always looking at that type of thing. But even as a local business churn is important to you as well. I mean, yeah, I love the fact that you've got this huge ground floor of success from people who are basically paying you on a monthly basis. You've got monthly recurring revenue coming in and then from that you just kind of pick, pick the clients that you want to work with that are your best opportunities and it's just what a great, great way of looking at a business.

Speaker 3:     21:43     Yeah. And you know, that's what's so great is once you sort of get past that initial um, you know, sort of getting to know your clients and getting the foundation set for them, um, you know, there are funnels that work, you know, and we built these originally on clickfunnels, you know, a couple years back, we started building these things and it's, there's things you can give away a local market, get people through the door and with the ones that we're looking to work with, if you can just get people through the door, it's over. It doesn't matter why they came in, if they can just meet the doctor, if they can just meet the lawyer, if they can just get in there the first time, you're good and they're going to be your people forever. And so that, that's the big thing is we had all these great legion funnels because that's what I used to do, you know, out of the gate.

Speaker 3:     22:23     That's what I used to do. But what was so great is now. Whereas I would walk into a business and the only reason I love this stuff by the way is, you know, sometimes it's hard to build your first product. Sometimes it's hard to sell a physical product, but there's a million chiropractors out there. Well not really, but there's a lot, you know, there's a million dentists out there and there's so many of these people that have tried to do certain things and they need help and they want help and if you put the right price tag in front of them, which, you know, low ticket but recurring, it's a really big thing for them. And then, like I said, you had get them some results there. They get happy with what's going on, it's super easy to now come in and say, well, we've got these funnels that have been working all over, um, or I know this, this chiropractor that has these funnels that have been working all over and to put them and implement them and now you've got their trust and they're willing to take a chance on things with you. So it's, it's been a lot of fun and it's been a lot of fun seeing other people be successful with it too.

Speaker 2:     23:15     So. Awesome. So tell me, I know in the local market I'm here a lot as far as, you know, reviews and things like that. Is that, uh, an opportunity? It's something that's.

Speaker 3:     23:26     Yeah. What's, what's real, what's not real about the whole review thing? What's interesting is, you know, I think a lot of, uh, a lot of what happens the local markets with, you know, people that actually have brick and mortar businesses is there's so much to do. And there's so many of these big companies out there that are, that are really targeting women, so there's, you know, like the high booze and the know, like the big, big companies that are really targeting them and they're pitching a lot of things at them. But I think a lot of these local businesses don't know really what matters. And so I think what we really try to extend out to anybody that we help or the, you know, we're teaching people to go help people. It's really lock in the things that they need to do and in what order.

Speaker 3:     24:06     Okay. So I think that's the key is you can do everything. You can do all these things. You can spend so much money just like with what we do. Right? But, but there's an order to things that makes a lot more sense. So we always tell people the first things that we do with local businesses, you've got to have your website looking great. And you know, it has to be somewhat seo friendly at least. But at the very least, it's got to be looking right because a lot of times the local market, it's just about someone telling their friend about something great and then they're going to go stock the business for a little while. So the first thing is you have to have that website looking great. That is such an easy thing at the at this point. But the second thing is you have to have your facebook page producing content because I think a lot of people miss out on how many people are coming there to get an inside look at what the business looks like.

Speaker 3:     24:50     And I, like I said, I got my phone right here and it's, it's crazy to me how I will not. I guess I'm lazy. I don't switch over to safari from the facebook APP and I'll just search for the business there. So those are things until those things are locked in that that's the big thing. Now, the only other thing I'll say is this, when you get into like your google my business listing, that is one of the easiest ways people get their foot in the door with local businesses to as they say, listen, I saw you here and I'm this. Something's wrong with this. And did you know it said this? And businesses are more than happy to pay someone to fix those things because they don't know how. It's not even that they haven't seen it. Most of the time they just don't know how to fix it.

Speaker 3:     25:31     And then you get into like if you want to get into reviews, that's a very interesting place to be right now because there's a lot of big things like Google just came down with a, hey you can't review gate. And that was something that was happening for a long time. And for those that don't know what that is, that's your inside an app, you know? Or like the company would send an email, hey, what'd you think? And they would select one of the stars and if they select the too low, they wouldn't send you to Google. But if you selected really high, they would send you to Google to actually put the review there and there was. So what was really interesting, so is there was a lot of that going on that's going away, but you've got a. you've got a lot of companies that are really on top of how important reviews are because I think we all, when we're googling things from Ron, yeah, we're all looking for that.

Speaker 3:     26:16     And I think a lot of times, you know, with local businesses where we tell them to do is say in your office, you've got this stream of people coming every day in your office, in your restaurant, you've got a stream of people ask, give them the opportunity so you know what we do a lot of times it's the dumbest thing in the world. Now. I used it even charged for this because we're trying to charge them for something else. But I say put up a sign that's it. Put up a sign that walks them through how to do this because the people are coming into your business everyday. I already love you. Let them fill out and fix that stuff, and so a lot of what we've helped with that kind of, but I think it's very good that you bring that up. A lot of what we do is literally we just have a step by step, this is how you go give our business a review and please go do it because it helps us and we put a sign up and it's amazing how you can shift the balance of things between a business and their competitors just by leveraging the people that love them already.

Speaker 3:     27:08     So yeah, I love that. Super cool idea. I love the idea as far as the whole review game because yeah, it's always fun. Anytime you take a look at the history of there was always some marketer out there, US included, who's always trying to assist him. At first we can provide this and eventually it all comes back to the whole black hat. White Hat. White hat always wins out in the end. Yeah, without a doubt. Just the way I think if you can start off being white hat man, matter of luck to you and your business. Yeah, I mean it's always one of those things where you have to be following the right people I think, and I think that the right people out there, they may piss you off from time to time, but at the same time you always respect that they're trying to do things the right way and if you're following the right people, you tend to, you know, it's always who taught you, you know, you always seem how to do something and so that's, that's one of the big things is I've always stayed away from reviews because I was like, something's not right here, you know, at the very least just tell people that like you to go in, but it's, you know, but I also can't fault anybody that's done that because if you have, if you didn't get an advantage getting advantage as long as it gets.

Speaker 3:     28:11     But now that it's against you get away from it. Yeah. Well you were kind enough as we were talking earlier, as far as put some different things together to help our users out. What was, you got to some offer you were looking at that to closers cafe or something like that. So we got this blog that we've been doing and what this blog turned into, it was a boy from any sort of document, the things that we're doing and you know, we, we, you know, you run into these things everyday that like, you know, or just these weird little pockets of the way business works or that weird thing and how this dentist's office work. And so this was sort of a place for me to start documenting all the things that I was learning and I've always found it very, very helpful to go back and see certain things as it's been sort of a marketing diary for me.

Speaker 3:     28:56     So closers cafe, we put that together and what are the things that we wanted to do for everybody that was listening to this. I think that there's always this ramp up of things in experience that you have to go through when you're in any business. And so, you know, we've been doing this local business thing for awhile and we've made lots of mistakes, but we've, we've nailed some things down and we've done some things in and so we have six funnels. We have some of our best things that have worked for local businesses. There's a chiropractor, if there's a dental, there's a gym, there's restaurants, there's a couple key funnels that. And just about every market we've ever run these particular funnels in. We've made it rained for businesses. You know, we've got people through the door, we've gotten results and we've actually changed what their business was like because of that.

Speaker 3:     29:40     So what we wanted to do is, because this is such a funnel centric podcast, this is like, and like I said before, when we first built these, it was all testing on clickfunnels to. So what we wanted to do is give that away to folks that you can go in and you can see it. And how this is sort of structured is it's not just, hey, here's the funnel. It's, here's the ad we ran, here's the targeting, here's the actual what the actual page look like. I, I hate when I feel like there's something that's cut out. Uh, so we put all this stuff together so that folks could go in and sort of see what we're doing, how it works, and even if you're not into local stuff or helping with digital services as we call it, this is something that you can look at it and you can start seeing the similarities between whatever you're doing and how it works with a local.

Speaker 3:     30:19     And you know, listen, I also think I know a lot of really great marketers. They all eat, they all go to the dentist. They have to go to the chiropractor. It's always nice to have those things to help the people that you love the most, you know, just by giving them that. So it's closers. Cafe a slash forgot her actually closers. Cafe Dot com slash funnel hacker. You'd think I'd never said a url before. We were talking about the closers, hacker and you can get our six best funnels and for, for local and like I said, that's been something that a lot of people will put those in action and we've seen people saved businesses before that we're having a tough time and that's pretty powerful. If you can make that sort of impact on someone that you like, that you're just so awesome.

Speaker 3:     30:56     So again, everybody has closers. Cafe Dot Com for those of you are new to the domain game, so closers,, forward slash funnel hacker to good. But again, Ben, I can't thank you enough. You're just always so generous. You so willing to give to our community, to others. If people want to reach out to you and get more involved with you, what's another way they can do that? You can always jump over to closers. Cafe Dot com and just say, hey there, we've got places that you can find us. You can contact us there. My email address is always a good one bid at three, three p dot CEO. That's, you know, one of those weird company names. That's the umbrella, right? Because we're all official. Even always send me an email and sometimes my email it gets a little bit clogged up, but I, I always like when people are reaching out there and we can have an email back and forth.

Speaker 3:     31:44     I, my goal was whatever I've done in this whole thing is, is big as we've gotten. I never want it to be so big that we can't have an email conversation with folks. So feel free to reach out to me there too and we'd be glad to help out any way we can. So your email one address one more time if you don't mind for sure. It's been e, you know, short, but equally hard for people to get just by you saying it, but you know, it's amazing. That can be that short and people still be like, no, what was that? So good stuff. Oh, well, any parting words as we wrap things up here now? I think, I think the key is that you know it, if you're in it right now and if you're listening to this podcast in particular, I think one of the key things you're trying to figure out is how can I take this stuff that I'm already good at or something that I'm really interested in and really grow it.

Speaker 3:     32:32     And I think the key is, is like we were talking about put something on your calendar so you know, I want to have when I'm trying to have done by this date and you know, I want to have it done because by this date I want to have this much income coming through the door. And I think that's the big key for me. That's the big takeaway is I started making the kind of money I wanted to make when I started writing it down and putting it on a calendar. And it's amazing how you start hustling when. That's the big thing. So, you know, I always used to say take action, but for me, taking action is always just, hey, look at the counter, what I had to do today. And big, big empires are built by what you do today and how each of your days sort of stacks up into a lot of days.

Speaker 3:     33:12     So I would say that you got tools, you've got the tools, you've got the knowledge, you have your expertise. If you don't have your expertise will go, go read a book, you'll get the expertise pretty quickly if you go do it. And I'd say that's it, just get it on a calendar, start moving. And I think that's. That is the secret. Literally it's dumb is that is that is the secret to my success, man. I love your secret. Well, love you to death then you're always so much fun to have to be around. Again. Guys, check out what was your forward slash funnel hacker getting closer, Forward slash funnel hacker. Follow Ben. Reach out in. This guy's been crushing it for almost a decade now online, but even more so than that as far as an entrepreneur goes and this guy just knows his stuff. So again, I can't thank you enough. You're just such a dear friend and appreciate all the issue for us and I wish you all continued massive success and everything you're doing. Thank you so much for having us in. This is fun. As always, this is one of the most fun things to be a part of. Yeah. Thanks Ben. Thanks.

Speaker 4:     34:11     Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if you'd like me to interview more than happy to reach out and have that conversation with you so I can go to itunes rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Jul 9, 2018

Why Dave Decided to talk to Tony:

Tony Grebmeier is man of passion and the true definition of a team player. Although his journey to self-fulfillment wasn't easy- he has managed to turn his company into an eight-figure business: ShipOffers. Alongside his two best friends, Doug Roberts and Gil Gerstein, Tony shares his wisdom on how they are able to manage their business and friendship simultaneously in a healthy manner. Tony elaborates on company integrity being the fundamental importance when starting a business. He also goes on to discuss the importance of building healthy company culture, and everyone understanding the value they bring to the table . His vision to help others achieve more is what makes Tony happy.

Tips and Tricks for You and Your Business:

  • Communication with partners: (4:27) The keys to communication and the importance of having an honest relationship. Getting to know them.
  • Prioritizing your teams strengths  (5:35) Structuring team player roles to fit his/her strengths, optimizing performance.

  • How to build and develop a team: To Do’s  (21:00)

Quotable Moments:

"The most important thing about being an entrepreneur is figuring it out. Not being the person willing to quit when it gets tough."

"Your imagination is the only thing that your limited by when it comes to ship offers. If you can think it, and you need help creating it, we have a team of people that we work with, that can get you to that next level."

"If you want something bad enough you will find the time, or you will find an excuse."

"People are following a leader and you are the leader of your organization, so go first!"

Other Tidbits:

Going into business with friends: (1:55)

What Ship Offers is and provides. (10:15)

Ship Offers Products: (12:46) (19:52)



Speaker 1:     00:00           Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Right everybody. Welcome back.

Speaker 2:     00:19           Mrs [inaudible] gonna be fun, but different types of podcast of things. At times I have the opportunity of interviewing these amazing guests I have on my show and sometimes I think the actual pre interviews are better than the post interviews. But with that said, you can't hear what I just spent time talking to most amazing man in the world. I love this guy to death. He's helped me personally in my own life going through some crazy stuff right now. He's the CEO of shipoffers. Shipoffers has been around for 17 years and uh, been inc 5,000 company for last four years. I want to welcome to the show, Tony. Welcome. Welcome, welcome.

Speaker 3:     00:54           Thank you so much. It's absolutely an honor to be here and yeah, sometimes you get those recordings from the beginning show and you're like, I just want to share with the world, but let me just give you the good stuff you're in for a real tree because I'm honored to be on the show and I can't wait to see where we go.

Speaker 2:     01:07           Well, thanks Tony. Tony, Tony, I've been one thing I can tell you about Tony. This is a man who is probably the most honest and pure guy with massive integrity who works from the heart and yet who runs a huge, huge company and yet at the same time is always out there giving and I know you guys are listening, are going to infer a super treat, but first of all, I would encourage you guys to go look at Tony on facebook, connect with them. Tony, Greg Myer Dot com. It's t o n y g R E B Mei e and This is a guy who I'm excited to have you on the show today and really one of the things I want to dive right into his, one of the things you've started this company 17 years ago and the part I most fascinated by is you started with to your other good friends and you're still friends today.

Speaker 3:     02:04           So many people don't go into business with their friends because they've heard everybody say like, it's never going to work out. What's really crazy is if I back up even earlier, 1996, one of my friends who's my business partner called me and said, hey, uh, silicon valley, I was working. He was working for a company designing websites. The first website I ever designed was for Pixar. It was called toy story and it was 1996, 97 and he goes, Hey, do you want to meet in Vegas? I got an opportunity for a business I wouldn't see if you're interested. I didn't even have a chance to hang up the phone today. You'd be like, what are you trying to sell me? Is there something that you're going to pitch to me like, you know, it's so different in the times. So I met in Vegas and one thing that was true was he said,

Speaker 2:     02:47           Hey, I bet you we could figure this out.

Speaker 3:     02:50           And that's exactly kind of my path to being an entrepreneur is just trying to figure it out. My two childhood business partners and friends I with one of them growing up when I got kicked out of the house for getting my ear pierced when I was 15, 16, he was the friend that I went and moved in with. Um, we started our company with $5,000 in Van Nuys, California in 2001. And uh, I've always, I think that thing is the most important thing as an entrepreneur is being willing to try to figure it out. Not being the person willing to quit when it gets tough because as you know, running click funnels in any kind of engagement or environment, things get crazy. Like software doesn't work the way it worked one day and then all of a sudden you're like, I didn't change anything to be willing to figure it out.

Speaker 3:     03:31           And so for 17 years we've been figuring this thing called business together. Um, we have a tripod philosophy. All three agree or we don't do it. So have to say yes. One says no, we still don't do it. Um, I think there's only been two fights and I started both of them in and they're childlike stuff. Like, Hey, close the gate at the end of the day. And I'm like, no. But I was the first car out. Like, yeah, that's probably why you need to stick around and close the gate. I'm the real basic stuff. Um, my best man was the guy who called me up in [inaudible] 96 and my wedding coming up on 20 years of marriage, 17 years in business, watching my kids grow up here. And everything that I get to do is about connection. And you know, getting on this morning, you know, we, we talk about the tough stuff, we talk about how to let an employee go today.

Speaker 3:     04:17           It's the toughest stuff, but that's life and what can we do from it. And we talked about the most important thing is communication and that's what we have to have is clear like perfect communication with partners, especially when you're in a business and making money and honoring and serving your customers who believe in you. And so, you know, it's the tough conversations that have to be had, but the thing that has lasted 17 plus years, as I say, if you find good people that you're honest with and they're able to be honest with you, why not go into business with them? Right? I've, I've got my nice, great playing basketball with them. They never, they never dated my girlfriends. So like the part I love most about Tony is just how poor you are. You're just so real. And I just want to. Things I loved hanging out with.

Speaker 3:     05:05           You have the option of spending time with your tmc and live. And to an extent, it's all about people and people's what matters most to you and business to just kind of a byproduct and things that takes place on the back end. Yet at the same time shipoffers has been extremely successful. So if you don't mind, can you kind of help bridge the gap from how do you work with your best buddies and everything else and yet still have a lot of success in business. Sure. We all knew exactly what we were good at going into it. So I'm. Doug was really good with finances Grad graduating from pepperdine with his MBA and so he knew that he could handle the funding side of the business. I'm Gil was, you know, working in a, at a company that designed websites. So he was designed. He had also worked at mattel designing hot wheels. So I knew that he knew specifically what to do to design really cool products and services for us. And then I was like the guy like if you needed it done, just give it to me. Right? There's something to be said about that if you want to do and give it to a busy person. I've always been a salesman. I think that's the thing that I remind myself up. I was fired from one job, gave my brother an ice cream cone at the boardwalk. That's a whole nother story.

Speaker 3:     06:16           And I've tried so many different things and I always love seeing how I can grow as a person. And so when we all get into a room, we all have strengths and we all have opportunities to grow and I really work at, okay, doug and be transparent. Where is it that I need to improve and help me because I can't see my blind spots, but you guys can see you and share with me and highlight them for me. And then all right, I need to go do the work, you know, go to a seminar, go read a book or pray about it, go do the work. And so for 17 years we've been doing that. Um, I don't see my business partners a lot when we're outside of the office. I mean, they spent 40 hours by the time I'm, I want to go home, I want to spend time with my kids and my wife, um, I live in the neighborhood with one of the, one of my business partners, Doug.

Speaker 3:     07:02           I've seen him twice in six months in my neighborhood and just kind of tells you like, we all have different lives. My, my generation is 10 years ahead of where they're at, raising their kids. They're like eight and under my kids are 17 and 19. Almost going to be leaving the house soon. But the one thing that's been so easy for us is we just roll up our sleeves and get dirty and the end of the day love each other. And I think that's the lesson of life that I would love to encourage anybody in a business relationship is, you know, there's this little simple principles, you know, love God and love people. And if I remind myself to love people no matter what, even when it hurts, um, what lesson is somebody teaching you today is that maybe I need to ask deeper questions we were talking about before the show of what's really going on when there's a problem in the office.

Speaker 3:     07:47           When someone comes to the office, Sat, did I even ask how their weekend was? And then go deeper from that. Like, Oh, you know, I went to a couple of birthday parties, ask questions. Like, was it fun? Like, did you enjoy it? Like how many times did you want to leave? And like start getting to get them to open up because we all show up with a bunch of stuff that we're not talking about. We just show up. And then Monday morning it's work mode. Friday, it's like paycheck times go celebrate. So I spent 40 hours a week of really looking at my business partners through a unique lens which their wives don't get to see them, vice versa. Like, it's. So I, I love it and I've always encouraged my friends if you can trust them as far as you can, throw them, if you, if you know their mothers, got to know your partner as well and you got to meet them so that you understand them because uh, my one business partner, his mom calls me his elbows, my one business partner, his elbows and another one that says, hey, you know, I like this kid.

Speaker 3:     08:44           He's good. And I lived with them. So I've gotten to know my business partner's families and that's, I think is a really important thing to kind of funny. I actually was at a, I met Russell's parents, gosh, probably about six years ago was the first time and then we happened to be together just this last weekend that dad is Salt Lake City. When Russell received the entrepreneur of the year for a tech company down there, it was just fun sitting next to them at that table. Sharing that moment were six years ago. It was like, man, if my kid ever going to figure this thing out. And so we've been through a lot together and it's been fun. It was neat seeing his dad. I remember when two years ago we started with doing some work with Robert Kiyosaki and Russell. His Dad really could care of lead but really wasn't as excited about what Russell is doing as much as he was about rich dad.

Speaker 3:     09:34           It was the very first book that his dad had given Russell to read and so I had the optimum getting his dad and Russell and rich dad's podcast and that was like the highlight of Russell's dad experienced with his son as far as business goes. They'd spent a lot of time to get as far as wrestling, all that kind of stuff. That was the first business. And those are the things that matter the most. And you're right, it's nice when you know, when you know your partner's families and the parents is just an added bonus. So I appreciate your mentioning that. So tell me, for those people who aren't familiar with ship offers, tell them what ship offers is. I mean obviously we integrate with you guys love working with you. What, what is it that ship offers? Does ship offers, provides products and services to marketers online in the health and wellness space or Bible space and personal development space.

Speaker 3:     10:22           So we even started printing books on demand, so just give you some of the ideas of the services that we have and what do we do is we provide you the opportunity to test. Just think about like having somebody to test something without spending a lot of capital upfront to go see if it's gonna work or not. So we have a bunch of products that you can incubate and test to see if you can sell online, back in funnels a lot of clients through click funnels and we give you the chance to put your label on them and we ship them to your customer and at the end of the week or whenever our payment terms are set up with you, we send you a bill and we do those transactions every single day. A couple of million times a year for our customers worldwide. We're in 34 different countries that we shipped to and it's just one of those companies that I love like so many people need money upfront, like tons of money, like no, and I'm like, no, I actually know this service works and this industry works because I was on the other side in 2001 when we launched.

Speaker 3:     11:15           We were taken from a lot of fulfillment companies and products based companies that they could care, you know, nonetheless about us. All they cared about was the money and we made a decision to say, look, why don't we create a business that gives people tools and resources to help them to win? And that's like the click funnels thing, right? You're giving tools to people to win and then you developed all of these assets to support it because you believe in it. So for 17 years we've been pouring assets and infrastructure in to helping our customers to win. And you said something very big in the very beginning that you gave me praise. I'll take it, but I don't deserve it. What I do deserve is that at the end of the day, my integrity matters and I have to remind myself that I'm a a business based on integrity and I have to show up that way.

Speaker 3:     11:58           So when you call us on the phone and you're like, Hey, I'd love to integrate with you. We say, hey, tell me about your business and I need you to be transparent because the reason is I'm going to bet on you once we say it's a good fit for each other, like I need to know that you're thinking tomorrow. You want to be here and five to 10 years down the road, so many people in this day and age just need to make money today and they move on and I don't have time for that, so don't waste my time. Don't waste your time. We'll figure you out. Just be the person that says, I want to be here tomorrow, next month and next year, and I want to build something that I want to leave as a legacy. I don't think click funnels is just a once and done business. It's a legacy business and that's what ship offers is really as a business that's helping so many people, not just the people who work here in our team, but people all around the world running small, incubated small businesses, medium sized businesses, and larger outfits as well.

Speaker 2:     12:45           So more detail to it as far as what types of product. Actually

Speaker 3:     12:49           testosterone boosters, Krill oil, fish oil, if you're looking for weight loss products, if you're looking for workout products and you can literally slap your name, we have 50 products. You can put your name on 50 different products and we'll mail into to your customers today. Um, it takes us about a week to integrate. If you're doing a lot of volume, it's because you know, you have back in restrictions and things that you need. Um, our, our Apis, adaptable to pretty much any system on planet earth. But the products are easy. I mean, when I look at it, we just launched Quito. Quito is like the hot new craze, right? Um, so everybody wants Quito products and then we have Quito products and tomorrow if it's Garcinia back to what it was four years ago and we can create anything to. So if there's something that you're selling and you're like, oh, I'd love to do this.

Speaker 3:     13:35           We have the ability to formulate products where you knock off products, custom formulate. So I mean it's really like your imagination is the only thing that you're limited by when it comes to ship offers. If you can think it and if you need help creating it, then we have a team of people that we work with to help you kind of get to that next level. And I, I mean I've seen some pretty amazing stuff. I mean I, I've been around this industry since 96 so I've seen a lot go on online and I love the fact that everyday I come into the office to play and get creative and see what we can do together.

Speaker 2:     14:07           Basically I had the opportunity to either white labeling your products or formulating their own products or basically just trying to figure out what they can do next and that work in your team to kind of create something if the camp.

Speaker 3:     14:17           Yeah, and you can send us your products, like we don't even have to make it. You can send it to us and we'll do the fulfillment for you. I mean that's what I've always loved is that people just send me products that are like, I'm totally happy with my manufacturer. I love where I get my products from China. I just. I'm looking for a reliable fulfillment company and I'm like, logistics is what we do. Send it to this address. Tell me how many pallets are coming and we'll take care of.

Speaker 2:     14:37           Oh, I love that. I think the part that these days is we see a lot of people who are trying to do the Amazon thing, but once they grow up and they move on from the Amazon and they figured out, you know what? I got to find some way of actually owning my customers. I got to find a way. Actually controlling the product, controlling the delivery that a service like yours is ideal for that because that's their whole game is to own the company, to own the product and the client and to be able to work with a company like yours to fulfill that.

Speaker 3:     15:05           Yeah, and we don't market to your customers and a lot of companies are using this as a scare tactic, but there's a lot of companies out there. If you go look in their privacy policies and their statements, they're reusing your data to retarget and market to their customers. That's not what we are. We're not marketers. That's why our slogans easy you market. We do the rest.

Speaker 2:     15:28           I love that. So as you take a look, as far as you know where you guys are going in, and I know he kind of started off in health and fitness thing. You also mentioned pod, so you're. You're doing print on demand as well.

Speaker 3:     15:38           Yeah, we're playing in the book or Eda, which has been so interesting. People who were in his inner circle are using our services and one of the things I've realized that I'm like, you guys want this stuff cheap, Russell's hey, get this book out as fast as possible. So we're playing in that arena and it's so much fun. Um, I'm writing a book, so obviously I've been spending a lot of time, money and resources trying to figure out how to do it. And our team's like, hey, we figured it out. So we've been printing books on demand. We drop them in a poly bags or if you needed a certain type of way to show up, we do high end stuff and low end. So meaning your budget really dictates what the delivery looks like on the other end. But I'm a believer in helping you to showcase your customer and give them a really amazing experience. So you create the wow effect. So you want them to come back. So many marketers are like one and done and move on and I'm like, you can do that, but if I could show you and it doesn't cost you much more, you can actually create a customer returns often and is coming back and sharing with their friends once you be interested in learning how we do that. Oh, I love that

Speaker 2:     16:39           golden nugget secret. So I think the key here is if you are not familiar with ship offers, reach out to ship offers. So S, h I, p o f f e r Reach out Tony and he's more than happy to connect you to help you guys out. I know it's only one thing you were talking about is you've created a course, a click funnels page.

Speaker 3:     16:57           Yes. What's the course called? It's called drainers and drivers. And if we just talked for like 30 seconds on what does drainers and drivers look like or mean to you? It's going to be different for each and every one of us. However, if you ever wake up Monday morning and you have to go into an office, that could be a drainer, but what happens if we could actually figure out why it's a drainer and turn it into a driver and realize that the end of it, you're making more money, you're having more fun with your friends and your family and life looks better. That's what drainers and drivers is. It's an opportunity for us to go through a five day mini course videos, worksheets. You just go through it, grab some information. I'm with you for five days and then hey, at the end of it, now you have some framework that you can use for all areas of your life.

Speaker 3:     17:39           I use it for hiring people. When I'm interviewing somebody to come in and start a new position, I say, Hey, can you list your last three drivers and three trainers that your last business so you get them to open up and start talking as tools so you can begin to see, and I love it. That drainers and drivers flip all the time. Something that's driving you today will be a drainer tomorrow, and you're like, I'm going to quit my job. No, you're not going to quit what you're doing. I know that your click funnel's experiences. Amazing. Moneywise yet, let's take a step back. What's really going on is that you've got a lot of stuff in your life that's kind of not on the right course and we just need to bring some awareness to it. Once you get awareness, then you'll say, all right, now I've got a six month plan. I can't wait for that date. Now I'm going to go full time in my click funnels life and my business and things are gonna. Be Better. So we help you to map out that plan so that you don't feel overwhelmed when you look at your life.

Speaker 2:     18:30           So how does a guy who's running the logistics company create a program called drainers and drivers?

Speaker 3:     18:36           Great question. So I'm all about community. And so what was really clear three years ago was, um, I had a lot of people around me who wanted to figure out how we could work together and, and I, and it was too tough because I have only so much throughput during the day. So I created a community which is called a be fulfilled. I created a podcast around beef fulfilled and that slogan has been on our wall in our company for so many years, which is be fulfilled. And that's all about being fulfilled in your life. And what I also came to the conclusion was, as people were struggling and we, you know, you look online and you hear about it, things are happening in our world. And I found the time because I made it intentional. I set time to say no, what's the biggest way that I can impact the world?

Speaker 3:     19:22           Because my time is limited. So I wanted to use one of the most amazing platforms in the world, which is click funnels. I wanted to use it. I had something live in about an hour and I've been able to play in that world so often that I'm working on my second course or they're called purposeful living for success and that's, you know, built as a six week program and I realized that if you want something bad enough, you'll find the time or you'll find the excuse and the time for me is now the time for you is now, so I just got drainers and one day called my graphics designer and say, can you design this? Yes. I said, I want to live like this. Yes. I was in Cleveland at a mastermind, 2:00 in the morning. I couldn't sleep. I recorded 10, 10 videos really, really quick. I scrap five, put up five. The course was live. Took down the next morning and gave everybody a handout saying, the course is live because if you want something bad enough, you'll find a way or you'll find an excuse and I'm tired of making excuses and I want to help people not make them in their life.

Speaker 2:     20:20           Oh, I love it. Thank you again. I appreciate your giving that out to everyone here. Again, drainers and Definitely go check that out. Um, I know that I literally could spend days talking to you. I've had the opportunity to spend a lot of time with you on a boat. Let's be realistic. Stuck in the middle of the San Diego Harbor. Couldn't do anything, but I think one of the great things about the way you communicate and work with people is even in your own team. I haven't, I haven't, I don't know all of your team as well as I met some of them, but you're always about as a CEO, helping build them and, and develop them and if you don't mind those who are listening, who are trying to build their own team, what are some of the things that you've used in your life? They'll build your team to where you have such. You have a lot of a players on your team which is tough to come by.

Speaker 3:     21:11           So first and foremost, which may hurt to hear this is what are you waiting for? You need to be the example because remember people are following a leader and you are the leader of your organization. So go first and I heard this many years ago and it never really, really, you know, like went off for me, but I was at a seminar and they said, be the first to pop in the room. Don't be the last kernel to get burned, right? Be the first pop, go first and just go. And so I admit a lot of my faults to the world, you know, you follow me on facebook, you know that I've, I've struggled with suicide. I've struggled with alcoholism and struggled with marital issues, have struggled with finances. I struggled with a lot of things and I realized that my path isn't the same for everybody, but the one path that I know to be true is you have to be the example.

Speaker 3:     21:59           You need people to like see you. Like I'm not jumping on a camel until I see someone jump on a camel. Like it's just not something that I want to go and try to do. But if you show me that you bring out a ladder and you show people how they get on top of a camel, or they show the people how to get top of the elephant, you lead by example. So you have to be the example and that's the one thing that I tell my team how I lead in my house. That's how I work with my wife and my friends. I'm like, you look, I know there's days that I don't want to show up for life. I really just want to sleep in bed, pull the covers over my eyes and say somebody else do it. But I signed up for this opportunity and people are counting on me and when I know that and I draw strength from a lot of amazing places and resources, I have great coaches and mentors around me who in constantly.

Speaker 3:     22:43           You're encouraging me. That inside me is greatness. And that's what I want to encourage anybody listening right now. You don't have to be a leader of a big organization. You can be a leader of yourself. Just remember that you have greatness inside of you and that for you to activate it, it's Kinda like saying to yourself, today's the day, now's the time, let's go. And, and even if your belief is 100 percent solid, it's least something to draw from. And so I, I love to tell people just like I'll tell you that I love you man, and I know that at times life is not fair and we go through some seasons and it's ups and downs, but I know one thing to be true is that you're not alone and that there's tons of people and resources at your fingertips. Numbers you can call and if you've heard anything today from how I speak and I know I don't necessarily always follow every question to a team give.

Speaker 3:     23:33           The perfect answer is that I really care about people and that's the one investment that I've made to make sure is very clear in the organization that we run, is that my commitment is to. And I signed that today as a declaration when we were talking about vision as a company. I said, my commitment is to you. What's your commitment to and then everybody got up and wrote their commitment on the board and I said, I hope that you understand what vision that what you wrote should be the same commitment you have here as you do in your life, and if not, then let's begin the process. My door's open. Walk in. Let's figure that out. I'll roll up my sleeves. All invest my time will come in early. Stay late. You've got to be willing to invest in your people because why do people leave? Because people investing in them in other places and they're beginning to lose interest in you and I love having people that have been with us 17 years and I love having people who have been with us six months and I love having people who have a story along their journey to share is that the company stands for something. I asked you, what do you stand for when you're looking at your people and put them first and watch how everything else begins to fall into place.

Speaker 2:     24:43           Drop the mic on that one. The one. I appreciate that. It's been one of the things we've looked at click funnels, it was we met a couple of weeks ago and we're basically doing a full org chart thing. No rustling sitting there going around 180, 190 and at the time it rolls it out and it's two, oh five and the next three weeks it was like, whoa. All of a sudden you find this little tiny idea that we got started with his grown, but the thing that we've held true to is what you mentioned and that is you gotta invest in people and we try to make sure we always hire just a players the best we can. We try to make sure that it's a culture fit. We're really big on its culture. You don't mind just next few minutes here, could you just help us kind of identity you take one a matter of time. When you talking about culture, what's it mean to you and how do you make it work in your business?

Speaker 3:     25:40           Remember how we were talking a little bit about going and meeting the parents, hanging with them and getting to know them. I actually want to get to know you outside of work and my mantra and my philosophies are simple. The way that I think my methodology says says something really, really basic and I want you to get this date because I think it's applicable to you and then your org chart and everything that you're doing, turn your org chart upside down and where do you stand? The bottom, supporting this massive, you know, infrastructure, right? Yes. It started out as a little idea, but it's grown. It's blossomed just like every year when the Golden State Warriors, because that's my team. Congratulations. Thank you. They think about the season. They don't go, well, let's go take this year. Right? They think, okay, we have all of these people and what makes up the Golden State Warriors is not just the players that you see on the court.

Speaker 3:     26:30           It's all of the coaches, the staff, the trainers or the people back the tickets, like everybody doing everything that you can't see and that's the thing that I have to remind myself about shipoffers is I may be the CEO and I may have great partners that give me the platform, but behind the scenes I have a team and that's like the team aspect that has helped build our culture. Our culture is built on vision, clarity, so we have kindness, we have improvement, right? We have integrity. Like I don't want people who don't want to be here, so I have a statement. If you have a clock in, clock out mentality, this isn't the place for you because some days it may be early in some days and maybe late and along the way we've make it last and I may have to pull up my compass and figuring out the direction we're going again.

Speaker 3:     27:14           And if you really want to test your people, don't pay him for two weeks and see their integrity. See if they should go up, see if they're going to give you their time, their consideration and everything they've got for you and then do it for another two weeks and then now you've got a month. And. All right, am I really the right person to lead this? So I'm all about culture. I'm all about getting to know my people. I love to take them out to lunch. I love to text them on the weekends. I've had a couple people who've dealt with death in the last couple of days, family issues, and I want to know my people. I want to know the people who actually signed up to go and jump on board and See our vision right and where we're headed and what we're doing. So my buy in has to be just as much as your bio in mind.

Speaker 3:     27:59           Maybe have to be just a little bit more because I have some experience around it. The people here come from all walks of life. They've been through all difficult situations growing up in the ghetto, growing up fatherless, uh, you know, environments and, you know, didn't know their mother. And I've seen, I've seen it come from different countries, worked oddball jobs to get here and I don't care who you are, I care about what you do when you're here. I don't care what happened to you, I'd love to get to know it, but I need to know who you are here and what is it that you want help with. So the last piece that I tell everybody that we hire, everybody we bring on, I said, we're a stepping stone for your greatness. We're here to help you learn enough stuff. And when you're ready, you'll take steps to go where you need to go.

Speaker 3:     28:47           Um, I told every person that has ever worked for our team. I said, I'm a stepping stone to where you want to go. Allow us to be that and give us what you can while you're here and I'll invest everything I can into you while you're here as well. And, uh, I love it. I mean, I'm a new guy. Just came on as our director of sales. He left the company that he was at for nine years managing 109 people. And uh, my friend Vinnie Fisher and his company helped us find this person and it's like, I found, I think I really do. I think about like, I'm going to be an empty Nester here in a year replacement, I don't want to say it too loud because he's in the other room, but there's something magical about when you invest in people. And I asked him the other day and I said, you know, how you doing here?

Speaker 3:     29:37           He goes, man, I can't believe it. I go, why? He goes, I actually remember that I have a life again. And it's not that there was anything wrong where he was at. He just sometimes we get lost along the way. And so culture for me is, is really talking to your people, talking about the good stuff, talking about it, the bad stuff, and getting ugly with them and talking about the stuff that really matters. And uh, you know, when you notice that a person is not doing their job, pull them aside and tell them. And I've been known to do that and I've been known not to do that. And I kicked myself when I realized, man, if I would've just had another heart to heart, maybe it would have mattered. But culture is it. I mean if you don't have good culture, you, you're definitely probably have some other issues in your company.

Speaker 2:     30:15           Well, I appreciate that. I know we joke around all the time as far as this idea as far as cold and really trying to build that type of a really tight knit organization. Not only here at inside of a company but also with our customers. So I appreciate that. I totally understand that.

Speaker 3:     30:33           Do you have an iphone or do you have an android? Iphone. So I can only address iphone users because that's all I have. So if you're an android maybe you should tune out some of the stuff. I have a big believer in. It may not be the best product in the world, but it's got some amazing things that have created culture. The facetime, the quick easy swipes, the shareable stuff, the things that are easy to attract, their store looks amazing. And then other companies try to, you know, copy their store, like how many people have tried to go and copy click funnels throughout the years. But you can't be click funnels because there's a culture there when you went to funnel hacking live, when I've been out of the last four years and I'm so happy that I got a chance to showcase this last year. You're looking around, they bought into culture. They believe in what you guys are doing. That's why I said yes to the podcast, why I say yes to this because it lines up with my culture, my fit of like I want to do things where I know the people on the other end are going in the same direction and they have a buy in 250 staff. It's phenomenal, but it still took one, two, three, four, five to come up with a vision to go then implement the vision for the rest of the company. They all had a buy into your culture.

Speaker 2:     31:45           Well, I appreciate that. I again, I can't thank you enough, Tony. I become a dear friend and I appreciate especially just how just raw and pure you are.

Speaker 3:     31:58           That's why my podcast that I launched last week and talk inside my other podcast is called raw and uncut. I think. I think we need less editing. I think we really just need to go and try and be okay that it didn't work out, but be willing to get back up, fail fast, get up. If it doesn't work and you know eyeballs aren't buying what you're selling, then maybe it's time that you just figure out why. Why it's not selling? Is it really it's not converting or maybe your message isn't very clear and I want my message to be clear to anybody listening today. No matter the path that you're on, no matter where you're at in your life, know that you matter. You have greatness inside of you. People like myself and Dave, Karen, love for you as a human being. Know that we want to support you on your mission and your journey, but I need 100 percent buy in from you. First. I need you to believe in yourself and if your stock

Speaker 3:     32:52           maybe just go take drainers and and allow that to be the highlighter that just begins to show some of the things. I'll find a way to connect with your audience. I'll find a way for them to reach out and connect with me. I'm a big believer in community is essential. I think we were created for community and connection and so many of us as entrepreneurs, we sit alone in our room and we're building something for the world and we forget that we are very disconnected and slightly making some adjustments. We start connecting and then when you go to funnel hacking live, you've realized that you have a huge community around you. Go ask a question in the facebook group sometimes watch how fast that thing fills up with answers. You are not alone, so stop sitting in the stands waiting for somebody to come along and save you.

Speaker 3:     33:39           Go do it yourself and know that you need to ask questions like when you needed to go to the bathroom and elementary school you raised your hand. I want you to get back to raising your hand and know that people are willing to help you, but don't be an asshole. Be the person who actually does it. When they say that's what they want. So remember, you're at where you're at for a specific reason. Now if you don't like where, yeah, do something about it. You're not a tree, as Jim Rohn said, you can grow and I want this message that I share with the world every single day of my life is I want you to be empowered to know that it's opportunity is now no opportunity wasted, so don't waste anything that we're talking about today and saying, oh, I'll do it someday. There is no Sunday. Today is the day. We're not promised tomorrow. We're not promised next week or next year. We're promised right here, right now. And what you can do in this moment

Speaker 3:     34:28           is Russell says, is your one fall away, right? You're one funnel away. You're one phone call away, your one email or a text from changing your entire life. So allow this podcast, this message, anything that you've heard today to resonate with you and if you don't resonate with you, guess what? I don't resonate with everything I hear either, but I think about one thing when I'm listening to somebody. What's the lesson that they're sharing? And I hope my lesson today has all been about awareness. Getting gaining more awareness in your life is the essential ingredient to living a fulfilled life. Well, with that guys, we're going to let this end checkout and make sure you also go to, yeah, drink drainers and Again, drainers and And by all means fine Tony on facebook, reach out to him is one of the most amazing men you'll ever meet on facebook. I'm on facebook, so yeah.

Speaker 4:     35:30           Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as that. There's people like me to interview. I'm more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or and do to make this better for you guys. Thanks.

Jul 6, 2018

Why Dave Decided to talk to Kolton:

Kolton Krottinger is the World's Leading Record Breaking Event Expert. The best part is he mastered his skills when he had no money. He failed at 34 businesses. He details how he was able to reverse the University of Texas' administration's decision to let him in to college all because of an event he put together on the UT stadium field. He discusses the impact of awards and how he was able to add $100K in a few months to his business all because of a $70 award.

Tips and Tricks for You and Your Business:

  • Vision and keys to success (8:15)
  • Guerilla marketing for events. Brand yourself, save money doing it (15:30)
  • Business Advice: Pointers (18:15)

Quotable Moments:

"Everybody loves recognition and awards.  Give them out to people doing great things, and it will grow your company."

"When people stop focusing on money, and focus on aligning your passion, it’s absolutely incredible."

Other Tidbits:

Event Hosting: 7:33

Aligning your passions 18:38

Being Different/Reverse Engineering: 20:32



Speaker 1:     00:00       Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Hey everybody. Welcome back.

Speaker 2:     00:18       You guys are in for the ride of your life today. This is. I've been looking so forward to this interview. It's taken me months to get this guy on the show because he'd been so dang busy and it keeps canceling on me, but I want to introduce you guys to call, call them. Welcome to the show.

Speaker 3:     00:33       Oh Dave. Thank you so much for having me. I'm so excited. So pumped.

Speaker 2:     00:36       So for those who may not know, Colton, Colton is the world's greatest event planner, coach. She actually has the world's leading record for breaking events. He also, one of my favorite things is he is a self proclaimed first and basically saying he's failed the most more than any of my other guests. So I'm kind of excited to go into that one. And for those of you guys, right, but on hacking live, you'll recognize Colin as he was our very first person to actually get engaged on stage at funnel hacking live. So Colton, I am so excited. Where do you want to drive? We can start. What do you want to start? We'd go all over the place with this one.

Speaker 3:     01:09       Absolutely. And I actually ended up in a homeless shelter and that's where I started my first business and I was able to scale that one to a million dollar business, um, whenever I was 23. And so that's Kinda like how I got started into this and then it all started with just a facebook events.

Speaker 2:     01:30       You're kidding me. So at age 23 starting in a homeless shelter, make a million bucks. Yes sir. And then I lost it. Lost it. So why did you want, we'll start off. First of all, why don't you give people who are listening to us a little bit of hope as far as, uh, what's, what's available, what's the potential, where you've come from and where you're going?

Speaker 3:     01:56       Absolutely. Uh, you know, I guess I forgot who said the quote, you have to say nine or I guess it's justice sticks, you know, that nine out of 10 small businesses fail. So, um, I decided to start 10 businesses and increase my chances for success. You know, it's a. and that's exactly what I did and it actually took me a 34 businesses before I got onto this one. But had I known about click funnels out of been a lot more successful a lot sooner. So

Speaker 2:     02:23       34 businesses. You're not even 34 years old?

Speaker 3:     02:26       No, no, I'm 28 years old and I mean I've started every time a business, you know, from lawn care, cleaning, a short shorts for men, a drug company, a security companies have a. and then I finally got into event planning.

Speaker 2:     02:43       That's awesome. So tell me about this whole event planning thing.

Speaker 3:     02:46       Yeah. So I'm. And to touch on, what'd you say, to give people hope. So yes. I lost my million dollar business. I ended up living on my grandmother's couch, and so I really had to figure out how to start a company with no money and it's free to put an event on facebook. So, um, and, and every time I've ever, all my greatest achievements happened, whatever I put my feet to the fire. So I put together this event and called it the world's largest super soaker battle. Um, and I went to sleep the next day. I had 10,000 people on there, you know, later that week, 30,000 people. Um, then I started receiving calls from General Motors, Nestle, Hasbro, Vita Coco, um, and it really just changed my life and I hosted this event and I had thousands of people begging me to sign up for the next one. And I said, you know what, we might have a business here.

Speaker 2:     03:32       So for those people who are not familiar with the world's largest soaker part, what the world are you talking about?

Speaker 3:     03:38       Uh, the, the world's eyes supersoaker battle. So it's the world's largest gathering of people with water guns. You know, I wanted to do it really big, cheap event. So I charge people $10, you bring your own super soaker and I had a dj and we just had a four hour party. So where do you put all these people? So I rented out a stadium, like college stadiums. So actually what I did was I was trying to go to college to have the University of Texas and they denied me. So what I did was I rented

Speaker 3:     04:08       and out their entire stadium and broke a world record there to get their attention so that I could become a student there. And then they sent me a letter saying that I can join. You're kidding. That's so, so that's, that's the, you know, just uh, and that's what I'm really big into is just like guerrilla marketing in a way of just, hey, if you're not gonna see me, I'll figure out a way for you to see me. And it's just kind of something I've done my whole life. So how many people were there? It was about 1500 to 2000 people kind of lost count after $1,500. Yeah. But, uh, I mean it was, it was a blast. And then decided to try it again and let's have the world's largest gathering of people with their dogs. And I'm rented out Dr Pepper Ballpark. And uh, yeah, we had a few thousand people there as well.

Speaker 2:     04:55       So how much does it cost around the Dr Pepper Ballpark for the stadium?

Speaker 3:     04:59       Um, so Dr Pepper Ballpark was about 20,000 and then, um, the college stadium was about 5,000, but, uh, like I said, I had no money so I put the, the, the key is to put the event on facebook, you know, six months prior, start selling tickets and then just negotiate with the venue. Say, Hey, let me pay you two weeks out. So I actually ticket sale. So I literally had no money. Um, and you know, a lot of people out there and running facebook ads, but there are so many other things you can do. So how I promoted this event to grow so big was at about $100 in my name. And um, I paid two off duty police officers to follow me and escort me into the world's largest nerf battle, which was my competitor. And I went to a park, plays Maserati, and I said, hey, if you'd let me borrow a car for two hours, I'll get you 10,000 views. And so they gave me a car, so I showed up there and a fancy car and police escort. I got out, started signing autographs, and I signed a few thousand autographs so everybody thought was a celebrity. So then I made a youtube video how to be a celebrity for a day. I promoted my super soaker battle and so this event really blew up for $100.

Speaker 2:     06:07       Dude, that is crazy. Yeah, that's about as a gorilla as it can go.

Speaker 3:     06:12       Absolutely. Absolutely.

Speaker 2:     06:14       So did Dan Henry gets your eye, his idea from you, what do you entered a funnel hacking live with? That?

Speaker 3:     06:20       I don't. He did not get his idea from me, but he definitely had me facilitate and run the whole thing for him for sure.

Speaker 2:     06:27       I saw your involvement in that. That's. Well, I was kind of curious.

Speaker 3:     06:29       Yeah. Yeah, because it's crazy. You know, I told him I've done it before and, and this is just another thing, you know, he was holding a mastermind and you know, a heels masterminds and I said, hey, can you help me, you know, we'll spend the evening for free, you know, sit down and chat. So I did that and then I got a ton of value from him later that evening and really work on my business. It was great.

Speaker 2:     06:49       So you started off with the world's largest super soaker battle. You did. Did the dog. How many people came to the dog park?

Speaker 3:     06:56       Um, I believe it is about the same, about 1500 to 2000 people. And that's the thing is I didn't have A.

Speaker 2:     07:03       Okay,

Speaker 3:     07:03       oh for this, imagine if I would've had a funnel where if you buy one ticket, the next page you get three more for the price of one. And then I could have sold dog. He sold guns like. So now I believe that, um, my fiance and I, we are going to be announcing soon that we are gonna hold hosted. The second annual world's are super soaker battle and have about 5,000 peoples, but waiting for

Speaker 2:     07:24       that is awesome. So it now becomes a huge lead Gen. Yes.

Speaker 3:     07:32       And, and that's something that I wish more businesses, you know, even with the click funnels, you know, everybody in click funnels can host events. So the great thing about hosting a big event, it's almost like owning a billboard agency. So I'm promoting all of my products, my businesses and then you can even even invite your competitors out there and sell them, you know, booth space to be there and uh, and it's, you can pretty much have your competitors pay for your entire event.

Speaker 2:     07:58       That is insane. So you've now become the world's best event planner, coach here. So give me some other ideas as far as things you've been doing, what, how you're getting other people's attention, guerrilla marketing type of things you're pulling off here.

Speaker 3:     08:10       No, absolutely. Um, so I've got a new, you know, the name of my company is a vent rockstars and um, and I saw a big event with the Dallas cowboys and so I reached out and said, hey, I would love to present, you know, one of the star players, you know, Cole Beasley, I said I want to present with him, you know, the role model of the year award from on behalf of the event rock stars know, because I love everything he's doing. He's a great role model for the kids. But um, and so that's what I did. So that actually got me and the company is about a month old and so we're actually having recognizing this guy on behalf of my company, even though it's a new company, you know, he gets recognition and everybody loves recognition. Everybody loves, you know, trophies, everybody loves award. So give them out to people that are doing great things and it will grow your company.

Speaker 2:     08:57       That is fantastic. Oh my gosh, I love it. I appreciate just dropping value bombs after value on, for our audience here. What else you got?

Speaker 3:     09:06       So yeah, I mean it reminds me of like the two comment that I really like more than to make a million dollars. I want to win the two Comma Club award. I mean it goes back to uh, you know, uh, Russell loves to recognize people, Click funnels, loves to recognize people and I believe it's just a huge thing to improve the culture and get everyone together. Everybody wants these awards, everybody wants these, the swag shirts and, and you can, everybody can do that for their company and it costs, you know, you can do it for very little amount of money,

Speaker 2:     09:37       you know, I called, I really do appreciate your saying that we have miles and I actually were, I just got back from Boise state today. I'm back in September. We did our viral video launch and then afterwards played the world's largest game of human bubble soccer on the Albertson, Boise state blue turf and get us out here, set the record, all that kind of stuff. And so today I went out there and presented the football coach, his trophy of his award and uh, had another war for Brent Moore who basically was the primary contact at the stadium. And it was really fascinating because we ended up having, oh gosh, I think we might've had five minutes of their time today. There was a four or five news channels. They're all all excited about primarily getting time to time to talk to the head coach at Boise state.

Speaker 2:     10:24       And the irony was I'm sitting in my office about an hour and a half later and all of a sudden myles comes running in with his phone going, she's not going to believe this. We on ESPN. And so the guys who were there actually were part of Espn radio and we had talked about this bubble human bubble soccer event sending the Guinness World Record. And we actually, the record was only 99. And they're like, why didn't you do 100? I said, well, we actually started with 100, but one of the guys got claustrophobia inside the bubble and couldn't make it. And so all these guys were going, man, if you ever been in one of those bubbles, you know, hot there. And so they went on for like five or six minutes about click funnels event at Boise state and how claustrophobic inside the those bubbles get. So I honestly, I didn't think anything of it.

Speaker 2:     11:09       I totally, if I go back and look again when I. Gosh, we, we learned so much smarts. What we did wrong at that event. We had all these influences there. I didn't get enough video footage with them because we were more concerned about our viral video launch party. But the cool thing is I'm such a huge believer in events. Obviously we have click funnels, funnel hacking live event, which we'll talk about here in just a second. But in addition to that, with our two comma club x, we've had a couple of other events. And you know the irony when you're talking about these awards, this two Comma Club award thing is it has literally become like the grammy's or the Emmy's of our industry. And I see people's facebook profiles with that on and they're doing with their plaques behind them then doing ads because they can actually say two comma club where facebook doesn't know that's a million dollars, but they can market it to everybody else. Let it mean. So I love what you're doing.

Speaker 3:     12:05       Thank you. Thank you. And I'm like, it's the same for me. Like I don't want that award more than I want the million dollars.

Speaker 2:     12:13       That is hilarious. We actually have a guy did, he did about $16 million last year, but not inside of click funnels. Just like, you know what, I'm shutting everything down and move it over for no other reason than I just want the stupid award.

Speaker 3:     12:26       No, it's great. I mean it's, it's, uh, really, uh, awards are definitely like I'm under utilized whenever it comes to the real marketing. I mean it's, you can think of an award if you present someone with an warranty, you can think of it almost like a key to me. Absolutely. Anybody you want and get on, get on stage of any, any event you can imagine. Um, it's a key. Awards are essentially keys and more companies should definitely use them.

Speaker 2:     12:50       No, I totally agree. I had any idea how big it would have been. I would have done it even earlier than we did, but no, I totally agree with you. It's been fascinating for me just to see the impact, uh, last week and, and I were down in Salt Lake where he received the Ernst and Young entrepreneur of the year award and it was fascinating. I mean you got 1200 people in this banquet hall basically hearing a pitch from about 30 different companies that were finalists after, not including all the other thousands that applied and it was just kind of fast. I, I learned so much from that golden and a lot about what you were saying. I was actually talking to the athletic director at Boise State today about the award and everything else and how Ernst and young actually you just this event nationwide actually it's worldwide and they use it for no other reason than lead Gen. it's just a massive lead gen opportunity to where they get to see who are the best companies that they want to work with or they can then pick and choose from. And it was fascinating as I sat and talked to her, a couple of the executives of Ernst and young or the weekend. I'm like, you guys, this is a super, super smart, so I love what you're doing because it awards and events like this and that kind of recognition, man. It goes so far so far.

Speaker 3:     14:03       Absolutely. And I'll tell you, you know, like I told you, my, my company was 30 days old whenever represented Cole Beasley with this award and then I ended up hanging out with the whole team and now I'm taking over all the events for Travis Frederick. He's the center for the Dallas Cowboys. I'm taking on all of his events and now I've got a couple other cowboys and their foundations are reaching out to me. And so like it was a, it was just a great time to, you know, gorilla marketing your company and then, uh, you know, it's massive legion, like you said.

Speaker 2:     14:30       Okay, so you're going to have to give a little more background and story to this. I mean, so your award to called Bz lead into how many other clients on a, on a company. Again, remember everyone who's listening. This is a 30 day old company.

Speaker 3:     14:42       Yeah, well I would say um, I definitely like with hard numbers that are hard number of translation. I would say at least $100,000 is that event got me as far as revenue as far as like what I'm going to be doing this year for a couple of cowboys. The award and the award cost me, it was about $75.

Speaker 2:     15:03       So that was an investment we call that a massive Roi. That's fantastic. Congratulations. Thank you. Thank you. That is super cool. Well, I know you do obviously coaching in this kind of thing. Now you're in the process of getting, heading towards your own two Comma Club award and I think it's [inaudible] dot com. Is that the, a site? [inaudible] DOT com. So it's k, r o, t, t. So two t's I n, G E R Dot com. And your whole focus there is teaching people how to do this type of guerrilla marketing for events. Is that right?

Speaker 3:     15:40       Absolutely. Absolutely. So I teach people how to do exactly what I'm doing and really not spend money and just really brand yourself and make a lot of money doing it

Speaker 2:     15:49       well again. And to get true Colton like fashion. This is a website that I believe as we're, as we're recording this isn't done yet,

Speaker 3:     15:57       right? It's just about done like a blank noubar built it out and it's, it's gorgeous. It's beautiful. It's just about them. But yeah, you can still go in there and check everything out for sure.

Speaker 2:     16:09       I love it. Well by the time we air this at a couple of weeks, I'm hoping it will be done. You know, so I think it's really cool. I was kind of looking at just so this is a webinar funnel for those guys who are listening. So basically I was going to be an auto webinar, going to be a live webinar. What are you gonna do?

Speaker 3:     16:24       Uh, it'll be an auto webinar. Okay. So on a front end offer, I give like, you know, teach people how to get, like the email addresses, get leads, stuff like that, and then it goes into a webinar and then into my, uh, my event planner chorus where I pretty much I give everything, um, you know, including templates on how to get on the news and how to do everything. Everything.

Speaker 2:     16:45       Well, I think you've been on Fox, ABC, NBC, CBS. I mean it's, you've got some serious publicity.

Speaker 3:     16:52       Absolutely man. It was crazy. Like definitely like leaving my grandma's couch to go drive the new station will be on news to do some, you know, because I'm doing something cool whenever I literally just couldn't even pay for the gas to get to the news station. But um, that's, that's how I got started.

Speaker 2:     17:07       You don't call them. That's the part I absolutely love about. What you do is you take, there's just no excuses and you and you're not one to. It's basically whatever it takes to make stuff happen. It's kind of your approach to life. And I've, I've loved seeing that. Thank you. Thank you. It was kind of reminded me of you reached out to me when we're funnel hacking live and hey, you know, I've got this idea, I'd love to be able to, to propose to my fiance at funnel hacking live by Russell Brunson or having to be there and in fact your, I think your facebook posts to me very personal message was he doesn't even have to know I'm there. I just want to be close enough to. I can kneel down behind it. Like what the heck's going on? So it was, it was hilarious. We were actually ice. I saw your post and I thought, you know what actually can be a lot of fun here at funnel hacking live. And so we were out to dinner with just the night before the event with the team and I was talking with Melanie, I said, Melanie, what would you think about this? And she starts getting all weepy eyed and oh my gosh, don't be the coolest thing ever. And so again, it was a lot of fun for us to have you on stage in the, you want to say about it.

Speaker 3:     18:16       Yeah, no, absolutely. I think, um, I mean you can definitely get started, uh, you know, having no money anybody can, but I mean the key is to getting people to believe in your vision and surrounding yourself with amazing people. Like it opens up so many doors and I think, I think when people stop focusing on money and just focus on, they're aligning their passions like you love to help people, that's what you do. I love to help people. And um, and that's why we align so well and it just, it was absolutely incredible. And like I promise this was

Speaker 3:     18:48       on a guerrilla marketing tactic to get onstage because you believe you, you put together everything. And I, I never imagined, you know, like, like he said, I figured I'd be behind a wall or something and just kneel behind the vessel, but it was so great. It opened up so many doors and it gained me so many mentors just from doing that because people love that story. You know, I've got Jeffrey Bannock, Ariel a lot, henry, like all these people, uh, decided to help me and mentor me after that moment. And it was absolutely life changing. And then on top of that, getting to marry the woman of my dreams, uh, you know, it just, it's icing on the cake.

Speaker 2:     19:23       I love it. Well, it was fun for us and again, we appreciate that it was a, we're always trying to find different things we can do to make funnel hacking live a little different than the year before. So it's a, it worked out real well for us too.

Speaker 3:     19:35       Yeah, absolutely. You know, Todd Dickerson was saying, you know, we might have to come up with a new staff on the stats page.

Speaker 2:     19:43       That's right. Those are the things that matter most. It's the people.

Speaker 3:     19:46       Absolutely. Absolutely.

Speaker 2:     19:48       Well, I get a call it and I think that part I've loved most about getting to know you is really your approach to doing whatever it takes. Is there any other advice or counsel or encouragement you'd give people who are listening right now?

Speaker 3:     19:58       Yes, absolutely. I mean, the, the absolute biggest thing that, that works for me. And again, you know, I approach everything without spending money. So this is coming from like a broke mindset. I'm brainstorming sessions, you know, I do these every week and anybody should do this. So that's where, you know, I got a big table, I get a, I put paper everywhere, I get crayons and markers and sharpies and I invite friends over, you know, give him some bare cookout for them. Just get some friends together and brainstorm, which I do. Okay, okay. I want to get on this stage where I want to do this, I want to start this business and reverse engineer, how can we do it, how can we be different, you know? Um, I love what I do because I never had to compete with anybody because I do things so weird and so different than nobody else does them. So the power of brainstorm with some friends and amazing people like yourself, you know, getting together. Um, it's, it's so powerful. It's the most powerful tool I have.

Speaker 2:     20:53       Oh cool. That's great advice. I appreciate it. Well, if we get close to wrapping things up, again, people as you're listening, go to [inaudible] Dot Com, k r o t t I n g e r take a look at Colton sites. Uh, again, world's leading record breaking event, an expert, obviously the guy knows everything about social media, guerrilla marketing strategies, and really encourage these, pick his brain, so called the people want to reach out to you. What other ways can they reach out to you?

Speaker 3:     21:16       Yeah, absolutely. Just add me on facebook, Colton croutons here. I'm definitely here to help people and give advice, you know, um, or even brainstorm. I'll help anybody in any way I can. I love the click funnels group in the community. So absolutely anything I can do for anybody just let me know.

Speaker 2:     21:33       Awesome. Well thanks again bud and we'll talk to you real soon.

Speaker 3:     21:37       Yes sir. Thank you.

Speaker 4:     21:38       Okay. Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me. We're trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if the you'd like me to interview more than happy to reach out and have that conversation with you. So again, go to itunes rate and review this, share this podcast with others and let me know how else I can improve this or I can do to make this better for you guys. Thanks.

Jul 4, 2018

Why Dave Decided to talk to Akbar:

Akbar Sheikh is a best selling author internationally, speaker, and master of the 7 Ethical Principles of Persuasion. Prior to his success, Akbar was homeless and overcame many trials and tribulations in his life; he credits these hard times as the catalyst to his success. His core philosophical belief revolves around giving back.  Akbar believes that being an entrepreneur gives him the opportunity to give back to families, communities, charities, hence making the world a better place. He has now helped seven funnels hit seven figures by ethically injecting principles of persuasion into their funnel.

Tips and Tricks for You and Your Business:

  • The Power of Giving: (4:05)
  • Income Earning and how to be Successful: (8:00)
  • (25:16)
  • Entrepreneurial journey (25:40)

Quotable Moments:

"We help businesses scale to 7 figures by ethically injecting principles of persuasion into their funnel."

"You need to have that giving mindset since day one, otherwise you will not be successful."

"You don’t have to do all of it at once."

Other Tidbits:

Making it impossible to fail:  (11:10)

Vision/Goal Board: (11:40)



Speaker 1:     00:00       Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Welcome back to a funnel hacker

Speaker 2:     00:19       radio. This is going to be a fun, fun experience because we're kind of going back in time and Ford and time all at the same time. What I mean by that is rarely do I ever have someone who's been on our show more than once, but I wanted to kind of go back and bring someone back in. Gosh, it's been almost. It's been over a year now, but I wondered if you guys or reintroduce you to act chic. Ackbar. Welcome Dave. Thanks for having me. I'm so happy to have you. This is a lot of fun. For those of you guys, you don't know his story. I mean, have you referred back to the first podcast? We did, and we'll put that down in the show notes, but real quick, I wish, again, I don't know how if we're going to have this on video or not, but let me just kind of tell you, this is a guy who went from having nothing.

Speaker 2:     00:56       Basically it was living in a janitor's closet and I'm looking at the backdrop to his interview room here in mind. Just is absolutely garbage. I've got. I'm totally jealous. I'm looking here. He's got a picture of he and Russell. He's got a shelf with, I don't know how many awards because he's blocking half of eight or 10 awards there. He's got three different Co, two comma club plaques behind him. I mean the guy has been just crushing it and thought, you know, it'd be a ton of fun just to have. Haven't backed onto. The first time I had him on was because we'd met, Gosh, nick was to funnel hack live ago and at that time he just got his first two Comma Club award and so I thought it'd be really fun to bring them back on and kind of tell the journey from one, two comma club awards now three pushing forward to hit our, our eight figure water plaque in ring and everything. So all that said, I've said more than enough ackbar. Glad to have you on the show and tell it. Fill in the gaps of what I forgot.

Speaker 3:     01:48       Oh Man. You know, we've just gotten a little gray since I first joined was I had two kids. I actually just got into, so two years ago and the first of all hacklabs when I first joined click falls and Dallas last year. So I've had two kids didn't since then. I've gotten some gray hair and we've got some clarity on how this whole Internet marketing world works. And you know, it's, it's, it's a beautiful, beautiful thing they have to really soak up, you know,

Speaker 2:     02:17       you know, the crazy thing about it, we always, for some reason always comes up as far as two comma, club plaques, awards, all this craziness. And people think all these millions of dollars. The thing that I want people to understand about you, which is really kind of the weirdest thing, is you're not motivated by money at all. I mean, like

Speaker 3:     02:35       at all right? It's funny because I'm in, I'm in Russell Brunson's inner circle, right? And um, you know, there's a coach, a life coach, a coach, Mandy. So you take these tests, you know, the disc test and it tells you what is, um, what do you value in life? And it's crazy because you think you know yourself, but you really kind of don't when you take this test. And everybody was kind of shocked when they found out that my, it's called the economy. Uh, money was not important to me at all. And everyone's kind of shocked because they're all a bunch of entrepreneurs. They're like, it was Kinda like a lot of people will hide money driven, impact driven. So yeah, that was kind of shocking, but it really helped me understand my purpose and why I do what I do and it's because of my love of entrepreneurs to really help them scale so they can take a portion of revenue, give it to their families, communities and favorite charities, hence making the world a better place.

Speaker 3:     03:26       I love that part. That kind talks about that as this super theory type of thing that eventually I want to do. You have done it from day one. I mean it's crazy because it's. One of the things I love and it's really why I wanted to have you on the show is obviously we'll talk about the is you're creating and literally millions of dollars. You're helping yourself as well as for your clients. But I want to kind of help people understand what, when we talked about this idea as far as the one funnel away for you as one funnel away from giving and helping and restoring sight and and helping kids. So I want to kind of. We'll get to that other stuff, but this is a different side we typically don't address and I want to just dive right into that with you if you're okay with that.

Speaker 3:     04:08       I'm so happy to talk about that because what not annoys me or frustrates me, but what concerns me is when people are like, Oh, when I'm successful then I will give. But the thing is like, I feel like you need to have a giving mindset from day one, otherwise you're not really going to be successful. Do you see what I'm saying? So it's like I was homeless. I didn't have money to give. So at that time I was giving time. Do you know what I mean? And there was a time I didn't have time and this was just calling my mom and my family members and just making them happy. Like, you know, you never ever call like your aunt for example, like your last and be like, Hey, I'm just thinking about you. Love you. I mean they'll literally cry by the way when you do that.

Speaker 3:     04:47       So listen, my number one secret honestly is not a facebook pixel, is not some content or copy strategy or some webinars, secret formula. Honest to God, I swear to God it is giving because every time I get, matter of fact, I've been taking this month real easy. I've had a phenomenal month revenue wise for those people. Care about that. Do you know why? I believe that his earlier this month we built a well in Africa and they, believe it or not right now, we abuse water. It seems meaningless. It's nothing to us. They have to walk miles and miles. Big Buckets on their head just to go get clean water back half the day is gone. The poor get poorer. What are they going to work? Half the day is going to walk to get water. We built A. Well, they're solar powered, by the way. Now. Thousands of people every day are gonna have access to clean water, which is something they never had before. Is it a coincidence that like right away we did like we did 50,000 like this while I was honestly actually on vacation. Not to be cheesy and be like that, you know, on the beach it was just, it's just true. I was on a lake, but it's because of the giving. I can promise you that and when I get a little lazy because that happens because sometimes you get

Speaker 2:     05:57       sick or not sick of writing the checks, but sometimes it's just, it just becomes another check and which is why I'm actually want to opening my own charity because I want to be more hands on. I want to take my kids to like a farm every weekend where we can feature, you know, when you, when you slow down a little bit. I noticed that my revenues less every time. Every time I forget to write a check or something, that always is less, but when I. The more I give, I swear, the more I make more happier. I am really. I love it. I've been a huge believer in the whole principle of tithing for years and years. Kind of grew up on that principle with my parents. Teach me, give away 10 percent of attempt and I've just. I've adapted that my own life and it's been fun since then, uh, where you can now get more than a 10th and other charities and do other things that you want to do with it.

Speaker 2:     06:43       But I think what you said is probably the most important thing that is if you think you're going to give later and you don't know, you never, you just never will. I just, it just doesn't happen that way. So I wanted to make sure that we kind of started off with this and I'm sure if some people may have turned off the podcast by now, but that's okay. For those of you who are still with us, I wanted to make sure you guys understand there is a, a law. I'm a huge believer again, you know, there's a lot of irrevocably decreed and having before the foundation of this world upon which all blessings are predicated and I believe whenever you receive any blessings from obedience to those laws, you how much they're predicated kind of scriptural type of belief that I've, I've come to find out to be true for myself.

Speaker 2:     07:26       And that is as you give more and if there's money, it's like a vacuum and when all of a sudden you start receiving stuff and you get more out, that vacuum has to be filled and you just get more kind of like what you illustrated that. But with that said, I'd like to now kind of divert more towards the money side of how do you help people actually earn the type of incomes where they can build wells and they can help those children who need eyesight. And let's kind of talk on the business side now. Let's make this transition. What I know you've got a book out your seven seven, what's the name of the book? It's a seven figure funnels and slap you in the face with a cold fish blueprint on how to generate a seven figure business online and just have an ethical steps.

Speaker 2:     08:13       Smiley face always goes. I can't even repeat any of that. So just go to and you can see it. But here's the marketing title basically means there's a way of building seven figure funnels. And so with that said, tell me what are certain gifts some people, again, you've always been charitable giving. I want you to give like real nuggets, actionable steps that people can take right now to make that stuff happen. You don't, Dave, I'll tell you something interesting. Um, there's something that really I was talking about my hair getting gray, something that I'm realizing is that you can actually be really whoever you want to be and I don't want to get a little deeper in that meeting. I'll be a little vulnerable with you by nature. And I believe there were all tested. Like some people are just naturally

Speaker 3:     08:56       have an addictive personality, so maybe they're being tested like that and maybe you know, it's tough for them to stay away from alcohol or something like that. Like we're all genetically a certain which way. And you know what test that way some people are addicted to all different types of me by nature. Dave, I, I'm a little bit of a naughty boy, you know what I mean by that is like if my hands are a little greasy, I'm at someone's house. I got a cheeseburger and no one's looking. I'm going to wipe my hands on their curtains. I found true and going to the table a certain things. I'm going to litter. I'm going to do all these things. I'm a little naughty. I guess I don't do any of these things because you can be anyone you want to be and I've chosen to be a better person even though by nature, you know, I want to put my feet up and smoke a cigar and have some, some Jack Daniels.

Speaker 3:     09:40       I don't do any of that. You know what I mean? Now there are certain things you need to do to be successful in business. Right? For example, the number one thing is when I failed for 10 years, like, and I had that realization when I feel for 10 years over and over and over again, that time when I was homeless, I was first discovering a call line and funnels and 30 days went by and I didn't make any sales. I said to myself, dude, I don't care. I see all these guys making it. They don't seem any different than me, but they seem like a Weirdo just like me. It's like, I'm just not going to give up, right? I'm just going to make it happen. Or I'm literally gonna die trying in this, in this closet. So I didn't give up. And by nature, I'm a person who just gives up on, Hey, forget it.

Speaker 3:     10:20       She was a good amount of diet, nevermind gave me a cheeseburger, but I'm not doing that. So I lost 70 pounds is by choosing to be a person that's not going to give up. Number one. Number two is the discipline. Uh, I wish you can see I have a daily three. It's very simple. Every single. Okay? So what it is, I have the goals written out, right? Okay. We want this funnel. Now what we're going to do is we want to converting webinar funnel, for example. That's what we're in now. We're going to dissect that into smaller goals. Okay? We need an awesome headline. We need awesome three secrets. We need some awesome pictures, okay? These are to do list. I gotta get a guy on Fiverr. I got to get an operator to look this over. I got to get the tech person that put this together, you know, and then you keep reading the.

Speaker 3:     10:59       Now you've got a big to do list. Now I'll say this and I hold by with my heart and my soul. It is signed in my opinion, and correct me if I'm wrong, I think it is scientifically impossible on a molecular level to fail at this game. If you don't give up and you're doing at least three things a day to move your business forward, sounds good to me. No one's ever. I've said that a lot of people, no one's ever been able to say no, that's not true. So to me, that's the person I'm choosing to be. So for me success is not. What annoys me is when some people say, Oh man, you're lucky, or success is luck. I don't think so. I think success is an option and the good news is is that anyone can choose a. anyone can choose to be that person.

Speaker 3:     11:43       I totally agree with you on that. So now that you've made the choice to actually be successful, what are the things? So right now, what are the three things on your board? What are the three things you're going to do every day? I'm a little bit right now because I ran. I have goals, I have goals and it's interesting. I'll just, I'll just mention this. I have goals on my board. The other day I was in, uh, I started kickboxing and I went to the locker room and I opened up my law firm where I had all my things. I saw my breitling watch, I saw my thousand dollars shoes, I saw my Bentley keys and I saw that. I'm like, okay. It was nice in the beginning, but now it's, it's meaningless. If you look at my goals now it's to get a farm for charity.

Speaker 3:     12:25       It's to by my parents in a state where we can all be together. It's to be a philanthropy, a local philanthropist. It's about being near my community. It's about helping people. It's all about that. All the materialistic things. There's nothing materialistic. There's no Gucci purse or anything like that. There's nothing there. It's all about family, community and charity and that's, that's what drives me, but as far as my to do list, getting off Theoh my, here it is. I'm going to, um, we're going to talk to my accountant because I'm paying endless taxes and we need to see what's going on with that. I'm going to put up A. I'm going to do automated postings in my facebook group because I'm trading time for money, not automating that. So. Okay. So here's the big secret, by the way, I'm getting a little off topic, but when you're talking about content on facebook, you have to engage and when you engage, like if you put a cool content posts online and people are commenting and you don't respond, facebook just shuts you down.

Speaker 3:     13:20       It gets a little weird because sometimes you're like awesome post. I'm just like, cool, I have to say something. Right? Because when you do that engagement, then you know, you keep getting more and more and more viewed as it's awesome. So I've put that into automating. I got to get like an assistant to that because I can't. It gets annoying for me. It's cool, thank you. Awesome. You know, it's like, what are you gonna say after a while. You know what I mean? Um, and then I'm working on a few projects. We're looking to build a software. We're looking to get into real estate. We're looking to open a, believe it or not, a mattress retail store. It's going to be very unique concept, but there's a lot of things on the I, I'm a lot more than three, but you just need three. So what are some of things for those people that are listening, they need action.

Speaker 3:     13:57       Action steps right now. So typically are people are listening, are everything from people who are just getting started and just heard about click funnels to those people who are at seven figures like yourself and those who are approaching eight and even above eight right now. For those people who are just getting basically two or three, two or three versus just getting started right now, what are the things they need to focus on? What this. Check this out. I really feel as entrepreneurs, Dave, that we're artists and I feel like our mind is our canvas and it needs to be clear and it needs to be crisp us to to to create this, these phenomenal wealth generating funnel is right for that to happen. We need some systems from day one and I, and I'm only preaching what I did and when I was broke. You need an assistant right away from day one, no matter where you are financially.

Speaker 3:     14:44       For example, if you can only afford a va now listening to get plenty of Va's for $10. If you can only afford them for a couple hours a week, get it and have the number I told you to break down all the tasks you the mind is a very particular thing. You can only do a certain amount of things and then it turns off. It's like I'm done. I'm done for the day. If you're filling it up with menial things, write down your day. What do you do? How long does it take you to get to work? How long do you spend in the bathroom? How long are you spending hours trying to figure out copy all these things? How much are you worth an hour if you're worthless, just say 100 an hour. Wait a minute. Why am I spending half the day doing things? I can pay someone $10 an hour to do.

Speaker 3:     15:19       You're just messing yourself up because you're. You're. There's only so much you can do and then you're done. Get a Va. That va will make you more profitable. [inaudible]. IT'll free you up. Then you can spend your god given gifts are doing income generating activities that like, I started like that, a va for a couple hours a week. Now I have a full time in house, right hand man, but we built up that way organically. So that's number one is great tip. Yeah. So have a giving mentality from day one and have a. Have a team mentality from day one. This isn't a one man show like, I mean it depends on your goals really, but if you're trying to be in the seven figure world that it's really difficult to do it as a one man shop. So that's one thing. Another thing they have is really crystal clear clarity, and this is something really I learned in russell brunson's inner circle as well.

Speaker 3:     16:04       If you're not working towards something, you're working towards nothing and it's like my goal is already there and I get to look. I remember that you have to have those goals so you know what you're working towards everyday. Otherwise you just on the treadmill, just running in circles are running in place all the time. You know what I mean? So if you have a crystal clear goals, you have help. You have the giving mentality. Okay? Now is now. Now you want to talk about specifically onto my funnels. Is your messaging clear? Are you going to pass what I call the dum bum test? If I show you my funnel immediately and closed the laptop, are you going to say, hey, what was that? What's in it for me? Uh, and how do I get it? I've had people talk to me about their funnels right all the time and asking, hey, what do you do 20 minutes later in the company? So what do you do?

Speaker 3:     16:51       Clarity. Hey, watch this. Just do it, got milk. I mean, these are some of the largest camp marketing campaigns ever. People have their life story on their follow, right? Or they're missing everything. Just consent. What did einstein say? The beauty is in simplicity, the geniuses in taking something complex and making it so that the masses can understand. So for example, someone comes to you and say, so what is it that you do? What do you do? Um, well, I help entrepreneurs scale to seven figures by ethically injecting seven ethical principles of persuasion into their funnels. Oh, that's a long. That's a long regional. Yeah. Massive curiosity ways. There's a couple of hooks there. So what are some of those seven proven ethical steps? You know, there's a lot of different things. Um, there's scarcity, there's social proof, there's authority, there's like ability, there's tenacity, the tenacity.

Speaker 3:     17:47       For example, you know, that the lion's share of a lot of revenue is done on the back end is done in followup. Guess what? Most people don't have any follow up. I'm like, hey, how's your emails? Emails? Where's, where's that? What's that? Hey, most people listen. Shiny object syndrome where, listen, hey, media, 4,000 ads a day, we're seeing our minds are like, it's a miracle. They're not melted. Honestly, you have to constantly, how are you going to come if they're looking at your funnel and they get distracted by the 8 million things going on and they don't go back to from you, they're done with you onto the next one, right? But if you're constantly engaging with them via email or facebook group or bought or what have you, then you stay on the top of their mind.

Speaker 2:     18:29       So right now I'm opening it up your seven figure funnel. And so when you go there, basically obviously you've got a ton of social proof over the top as featured nbc two comma club, yahoo finance, huffington post, fox news number one international bestselling book, and five, five different countries. You have five star ratings on there. All this again, it's $47 book. Grab your free copy of the number one best seller, seven figure funnels. So I think one of the things that I loved about your page was people, you have to understand, you have to sell even something that's free. And I had this conversation with russell the other day. I'm like the amount, I mean just to sell something free, like a free plus shipping offer. If you look at our expert secrets funnel. I gotcha. If we were print that out, I don't know, I think it's like 50, 60 pages, but it's just crazy.

Speaker 2:     19:23       But I look at yours, it's that same thing. You've got to have social proof. You've got to be willing to. And I had this conversation with my son last night, a christian, he's 15, 16 years, seven gosh, 17 years old, 17 years old and he's going, he's just getting started with click funnels. He wants to do a affiliate contest. And he's like, well damn, I'm trying to find out. You know, what? What should be my. What's my hook, what's my offer? How do I get people and most of my often page and it's itching. Having these conversations with a 17 year old son who's understanding, you have to have a hook, you have to have an offer, you've got to have a story, you got to have something that's compelling, that's there. And I think again, what I love about, about your page is it's a super simple opt in page. Again, yes, I deserve this. Interesting. Not, not want this, but I actually deserve this. So tell me why you went with I deserve this. Well, it's interesting. Yeah,

Speaker 3:     20:15       because people, uh, you know, it's basic psychology, right? That they're like, you know what? It's like giving them permission to succeed. It's like giving them permission. A lot of people are afraid of success. So this is allowing yourself to permit yourself to succeed. Now, what I really like about this page to one of my favorite things is when you opt in, you, I get obviously get your email address, but instantaneously you're taken right away to my body.

Speaker 2:     20:39       That's exactly what I wanted to talk to you about. Okay? So again, I want you guys, this is what I want you to check this out. Once you go to a seven figure, opt in and usually

Speaker 3:     20:48       what most of you guys are used to seeing is you're going to go to a thank you page. That doesn't happen. So tell me, how did you open up my facebook page? So by the way, the they're going to ask, you can say seven figure book back home. They're going to ask, do you spell it or is it the number of. We got both the urls, so yeah. Okay. So check it out. So you opt in and get your email, which is cool because like you know, people get opt in, you know what's a great open rate? Twenty percent, 25 percent. What's a great click through rate one to five percent. I mean like you know, these are very high rates. Okay. So I get your email then immediately I message you on your instant messenger on facebook. My wife does and says, and it's a video now, which is important.

Speaker 3:     21:33       I'll get to them. Say it's a video saying, hey, awesome, you want me to book? That's so cool and it's me. It's kind of cool. I'm going to like a nice leather coat and like a cool background, like nice trees and stuff. Um, and that was like, you want my book? Awesome. Guess what? It's in my facebook group and my feet. It's my free facebook group where we give you ton of tips on how to scale your business to seven figures. It's a free group. Very exclusive. It's right in there. You want to eat. Would you like to go get that? Would you like to go get that now? And then they have to click. Yes. So now they've engaged in my boss and now they're on my bucket list and then now they're going and joining my group. So I've gotten their email, they're on my body and now they're in my group now by the way, emails are cool, but bots are freaking phenomenal.

Speaker 3:     22:15       Kinda like 80 percent open rate, like 30 to 50 percent click through. Like it's like the numbers are ridiculous. Like we're going to be laughing at this in years to come to like, dude, we should have taken more advantages. This is like the wild, wild west. And then of course in the facebook group, you cultivate them regularly with, with regular week of daily content. So it comes to a point, dave, honestly, and this is important, it comes to a point where were I, where people come to me to work with me and they have no questions for me. They have no qualms about my pricing and they're just ready to join because they've been soaking in. They've been inundated with so much content from bots, from emails, from my facebook group. They're just like, dude, please take my money. Do you know what I mean?

Speaker 3:     22:54       And, and it's. And that's how you do it. Know I love it. It's. So basically there's two clicks on the facebook messenger bot. First one basically says, yes, I'm in. Second one is joined my group. I joined the group. Very first thing there is, it's a pinned post where the actual download is. So the deliverable is actually in the facebook group. And then beyond that basically goes into your recent activity, which again just announced you get your new podcast. This went live on top of there. So what's your podcast? Nice hotel. Nice. We'll pitch that to secrets to scaling like you know, we're doing all the presidents. Men were trying to be everywhere. We're trying. We're listening. We started nowhere. Listen, when I joined clickfunnels, I didn't even have a facebook account because none of my friends are on facebook. I only joined facebook for click falls to be in the clickfunnels group.

Speaker 3:     23:44       Really? Uh, enough flooding. Actually. Now we have a thriving facebook group. We have an instagram with over 10,000 followers. We have a facebook business page, we have linkedin, we have youtube, our youtube channel. We've got podcasts, secrets, the scale, and we were launching a blog next week. We've got a big email list. We got a bought list and all this started from, from really nothing, but it really. I decided to be that person who's going to have all this stuff. Why, by the way, why is because I wanted the audience. Why is because when I have a cool call is like, I want to help bind kids, get their vision back, or I want to sponsor orphans or I want to do something cool. I have a community of likeminded people who were with me that'll help me do it a lot, like russell's changing the world with the brother was helping those kids and the underground railroad operation.

Speaker 2:     24:32       Well thank you and again, I think the part I hope you guys all listened to and really kind of catch your, some of the major value bonds that been mentioning here. One is you have to have a va. It's probably the biggest mistake I made was thinking I could do this myself and I was too cheap and I loved. It really was when I first started I was just too cheap and I think that the key is I don't care if it's for an hour a week or two hours a week. I saw the same thing happened in my life as far as getting assistance from my house as far as whether it's a pool keeper, someone cutting the grass, someone cleaning the house, so into the shop. What are those things they add up? It frees your mind. Now you have to do that. The other thing I really would encourage you guys to do is go through seven figure

Speaker 2:     25:11       Take a look at the way in which the funnel works. Super, super simple. I mean it is literally just an optin page directly to a facebook group. That's it. And the great part about it is the other thing you just said and that is you don't have to do all of it at once, man. I think that's where people, they just get overwhelmed and just pick one. Just pick the one thing and do that one thing. So act, bargain, appreciate that a ton. I love seeing what you're doing as we get close to wrapping things up here. Any other parting words you want to make sure people know about?

Speaker 3:     25:39       No. My parting words is really, um, you know, listen, it's very interesting, this entrepreneurial journey. I kind of, you know, I'm kind of, I'm still new. I mean we just started like not even two years ago. It's very interesting because we all started at. I think we all started at the bottom. Yeah, I think everyone started at the bottom. I know I started a pretty much a rock. I mean I was homeless, but then you start growing. You start growing an audience, then you start doing some things. You start scaling, okay, now you make, now you're making five figures, not even four figures, five figures, six figures, seven figures. I recently had a big, big mentor of mine. I found out recently from someone on the phone. They're on the phone. I was doing a sales pitch like, dude, stop those sales pitch. I've been around for a long time.

Speaker 3:     26:18       I was with this so and so and this is a big, big, big guy making one of the biggest guys in our space is a and I was with his group two years ago and it costs like 10,000 and I got to talk to him personally like once a month. I'm like, that dude was talking to. That guy talks to no one right now and he charges 10 times a month. That was on him only two years ago. Everyone goes to the exact same journey. You can be anywhere you want to be. You just don't give up and you

Speaker 2:     26:44       stick to the proven bath and it's just a big congratulate. I just want everyone to understand how truly, truly blessed we are. Uh, open the news for two. I don't watch the news by the open to use for two minutes. It is the most depressing thing in the world. We are blessed to be in a first world country and to have the internet and to have click funnels. Please take advantage of it. Well thanks, but always a pleasure talking to you. I love spending time with you today. Again, take out seven figure Having to listen to the podcast yet, but I'm sure it's good so I at that as well, but that will look forward to talking to soon, but likewise. Thanks so much. Pays.

Speaker 4:     27:21       Okay. Hey everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me. I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if people would like me to interview more than happy to reach out and have that conversation with you. So again, go to itunes, rate and review this, share this podcast with others and let me know how else I can improve this or can do to make this better for you guys. Thanks.

Jul 2, 2018

Dave Woodward was at Ernst and Young's Entrepreneur of the Year Gala in Salt Lake city. He shares his thoughts and experiences from being surrounded by 1,200 attendees hoping their entrepreneur won. He talks about what it takes to become successful and the importance of those who are around you.

Tips and Tricks for You and Your Business:

  • Characteristics of an Entrepreneur (7:45)
  • Hope and Encouragement (10:00)
  • Trials and Tribulations are worth it (12:00)

Quotable Moments:

"There is no such thing as overnight successes."

"If you are afraid of doing hard things, you will never make it."

Other Tidbits:

Success and hard work as an Entrepreneur.

Appreciation to those who surround you.

Make your dreams come true.



Speaker 1:       00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward.

Speaker 2:       00:17         Well, welcome back everyone. This is going to be a little different podcast than you're used to getting from me. Uh, it's probably be a lot more vulnerable than I normally am and it probably won't be as much of a hype and, and jumping around. I've just been thinking a ton and pondering a ton. I literally just flew back from Salt Lake City and he was there yesterday with, with Russell and his wife, his parents, um, my son Chandler and his wife Fran, John Parks and Brandon at, uh, the entrepreneur of the year event. And it was just, it's caused me so much reflection. First of all, congratulations to Russell. For those of you guys, you may not have heard. Uh, he was awarded entrepreneur of the year and it was just an amazing event where we'll walk into where there's basically 1200 people in this, in the grand American hotel. The ballroom there, downtown Salt Lake City and 30 different finalists all basically been going for, you know, being the entrepreneur of the year.

Speaker 2:       01:25         And I honestly thought, you know, there's no one deserves it more than Russell. And it was interesting for me to start to really think about entrepreneurship and so often we see this, these overnight successes or what appears to be an overnight success. And it was fascinating for me as I sat there reflecting back on our journey. And most of you, you know, click funnels to most of you guys. There's only three and a half years old even though wrestled, tried literally for over the last 10 years, uh, two different times to come up with it. It wasn't till todd came on board that a click funnels actually came, came into being. But I sent me down a long journey as far as my journey as far as being an entrepreneur and all the struggles and the craziness. And yet the, the excitement that most importantly I guess for me is I'm feeling so much gratitude and such appreciation for those who have stuck by me over all the years. Most of all, my wife, um, you know, it's,

Speaker 2:       02:33         when I started as my entrepreneurial journey, it wasn't as glamorous as a lot of a lot of people are, are seeing entrepreneurship to be these days. Um, I remember, Gosh, over 20 years ago now, where at the time entrepreneurs were really those people who are referred to as people who just couldn't make it. They couldn't get a job. I remember so many times my wife been asked, so what is it that your husband does? And her not really being able to explain it and how grateful I am for her and grateful great plan for, for really anybody who is there for those who are out there going for it, who are trying to make their dreams come true or trying to have an impact on the world. And I know those people who are listening here, I don't know where you are in your journey. There's no such thing as an overnight success.

Speaker 2:       03:22         Um, I've had a couple of overnight successes. Each of one of took anywhere from five to seven years. Um, this one year as far as clickfunnels take off a little bit longer than that, and I've thought so much about just the importance of involving your loved ones and expressing gratitude to them as well as those people who support you through all of it. No one does this alone. And as we sat and saw all the entrepreneurs get up last night to accept their awards and, and just seeing that and I thought so much about so many of my conversations with Russell over the last decade there so that I've known him in different things. We tried different things we've done. And it's fascinating for me to see, to see the journey recently, Russell's done a couple of amazing podcasts. If you haven't heard of, I highly recommend you go back and check them out.

Speaker 2:       04:16         Uh, one, one of them refers to the importance of doing hard things because it increases your capacity. And I think that is so, so, so true. If you're afraid to do hard things, you're never going to make it. Um, the other one is the importance of the universe that you're creating. And for me as I, I was in the airport today and as, as we were flying back, I, it's very rare, others see me without some click funnel swag on and this a young guy who basically just graduated from college came up to me saying, Hey, do you know much about click funnels? Like, yeah, I do now, what's your question? He says, well, I'm just graduating, I've got a degree instruct in architectural engineering and I don't want to do it. And yet I'm so I'm trying different things and network marketing. I'm trying different things and, and people are encouraged me to read rich Dad, poor dad and thinking grow rich.

Speaker 2:       05:06         And, and I've heard of Russell's books. I'm like, yeah, you definitely, definitely need those. Uh, but it was just fascinating for me to see only because I was there where he was over 25 years ago. Now I'm accepted to medical school and chose not to go, uh, pursued a master's degree in exercise physiology. And then a master's in physical therapy. And after my first semester of physical therapy school, haven't been married to my wife for six weeks. And having a full ride and a four point Oh, and all that crazy stuff. Walking away from that and my dad being furious and I'm sure my inlaws must've thought, what in the world are you doing to my daughter? But as I take a look at, I mean, my wife and I are celebrating 25 years of marriage this year and I can't, I can't even begin. Thank her enough for sticking through all the craziness.

Speaker 2:       06:01         No, I've, you've heard Russell mentioned these, these quotes that are in our office quite a bit that we used them at funnel hacking live. Uh, Brent made a Winston Churchill's quote into a, uh, beautiful piece of artwork that hangs in Russell's office and says, you know, every man and I would add in here, woman to every man or woman, there comes that special moment. Winning figuratively tapped on the shoulder and offered that chance to do a very special thing unique to him or her and fitted to their talents. What a tragedy. If that moment finds an unprepared or unqualified for that work and thought, you know what? The only way you get qualified for that work, you've got to do hard stuff. It is hard being an entrepreneur, but when you sit back and you think of what you're trying to do and you're trying to help.

Speaker 2:       06:47         Last night as we sat there and to the other awards that I remember being given one was to accompany and I remember his acceptance speech. He's got up and basically said, you know, most of you guys fight for the top 10 percent of the employees. Uh, we, on the other hand, we fight for the bottom 10 percent. And it stuck with me. I'm like, what is he talking about? Great Hook by the way. But he basically was referring to this whole idea as far as their job and what they work on is trying to help people who are coming out of prison or jail or, or drug rehab or other things whose lives are in shambles of trying to help them so they don't become a burden to society, but really giving them a skillset and doing whatever it takes. And so they were awarded the social entrepreneur of the year.

Speaker 2:       07:33         And I thought, you know, that takes a lot to do that. I mean it takes a ton and it's when I look back as far as an entrepreneur that, and we've talked about this before, and an entrepreneur basically sees a problem and it's not, not typically their own, but they own it. They go out and to capture that they, they realize that it's something that they can do, that they can change the world. They can have an impact. That's why I think so much about Winston Churchill's quote as far as that that cut every single one of us, there comes that time where you're going to get tapped on the shoulder to do whatever it is that God wanted you sent you here to do and what a shame if you're not prepared, and that preparation comes by doing the hard stuff. It comes from fighting the good fight.

Speaker 2:       08:15         It comes from being out there and doing what it takes. I just, oh my gosh, my heart is just so emotional disaster because I just think of all of those who have stood by me through all the craziness and now they see success. And they think, oh my gosh, it's overnight success. It's never overnight success. It comes because you paid the price. It comes because you fought. The fight comes because you were willing to go into do what others wouldn't do, and I'm just so thankful for my wife. I'm thankful for my kids and for my friends. Thankful for my partner's a click funnels and those guys who have stood by us as we've of gone through some crazy stuff. No, I was Russell ended his acceptance speech last night with the same shirt or the same quote was on our funnel hacking live shirts. The quote that Steve Jobs gave in 1984, the misfits quote from Roberta, I think it's still tinian basically says, here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes, the ones who see things differently, they're not fond of rules and they have no respect for the status quo.

Speaker 2:       09:24         You can quote them, disagree with them, glorify or vilify them about the only thing you can't do is ignore them because they change things. They push the human race forward and while some may see them as the crazy ones, we see genius because the people who are crazy enough to think they can change the world are the ones who do, and for those of you guys were listening, I don't know where you are in your entrepreneurial journey. First of all, thank you for listening. There's a million podcast you could listen to what? I appreciate you taking time to listen to this one, but I just, if I can do anything, all is to give you hope and encouragement to just keep fighting the fight. It may not yet know. We talk a lot about you're one funnel away. This may not be the one, but what you're gonna do is you're gonna.

Speaker 2:       10:10         Learn through it. You're going to fight and you're going to gain skills. I've had the opportunity of talking to my son Chandler quite a bit over the last week, so he's been out here in Boise at the two comma club x event. I drove back to Salt Lake City where he lives with he and his wife yesterday talking about different things. Young married couple, 22 and 23 years old and you know, obviously nervous. We were sitting and talking as he's taken me to the airport this morning. As far as you know, dad, it's tough. It's tough going for it. And it's like. But I know it is. I know how hard it is, you know, it's because you have to have a guy down last month to the end. There's only $20 left in their account and if you don't, we still did a dad and oh man, I just sure there's times I think, Oh man, I'm just putting some money as an account. But the other time it typically says no, he's got to fight that fight. He's got to learn. He's got to cut his teeth and I'm so happy that he's doing it. Um. Oh Man, I just got a million thoughts. I'm having a hard time conveying them in a way that, uh, I really want to. I just hope, if anything that you feel,

Speaker 2:       11:20         did you feel that you can do it? That no matter how hard it is, we're rooting for you and therefore you. I want you to go every once in a while and when, when it gets so dark and you think, oh my gosh, this is never going to happen, and you just poke your head up and see this little glimmer of light hoping that's not an oncoming train, it's going to take you off your tracks that you know what? It's not that light there is there to get it. It always gets better. It's always darkest before his light and I just, man, I would just hope that anyone who's listening to this that you just continue, just stick it out. Just keep fighting it. It's worth it. It just is worth it. I, I've been down this road so many times where in hindsight, all the crazy crap that I went through, it's all worth it because of who I became and who you will become because you fought the fight, man. Just keep swinging. Just keep doing it. Oh, I just, I wish I could reach out somehow and just touch your heart and just let you know that

Speaker 2:       12:24         men spend time on your knees, have gotten here and answer your prayers. Speak to those who you love, who trusts you, who have faith in you, who can encourage you and just know that it's worth it. Having an amazing day and God bless you. I just, Gosh, I just want so bad for you guys just to never ever quit. Don't ever quit.

Speaker 3:       12:45         Hi everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get that next few 100,000 so we can get to a million downloads and see really what I can do to help improve and, and get this out to more people. At the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if people you like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Jun 28, 2018

Why Dave Decided to talk to Mikael:

Mikael Yang is the CEO and Co-Founder of ManyChat. With over 300,000 customers they are a leader in the "bot" universe especially with Facebook. Mikael reveals how to get subscribers to your bot. What to do to build engagement, how to use Stripe and get payments through ManyChat.

Tips and Tricks for You and Your Business:

  • How to get subscribers to their bots (4:50)
  • Stripe Integration Release (12:15)
  • Augmented Reality Inside Messenger (15:08)
  • TIp and Tricks for building Bots (16:00)

Quotable Moments:

"The overall impact of messenger marketing is bringing more meaning and value into the conversations between businesses and customers."

"Stripe integration allows people to sale products directly on messenger."

"Simple. Easy. Visual."

Other Tidbits:

Messenger marketing is here to stay, there are over 2 billion people using messengers. A bot platform and facebook messenger is nothing more than a facebook page on messenger, allowing businesses and customers to do business with one another.



Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward.

Speaker 2:     00:17         Hey everybody. Welcome back. This is going to be a fun, fun ride. I am so excited. I have the opportunity to have been just an amazing guy on this podcast. Dan would introduce you guys to Mikaila Yang Macau. Welcome.

Speaker 3:     00:29         Hey Dave. Great to be here.

Speaker 2:     00:31         So for those of you guys may not know who Mikael is, Mikael is the co founder, CEO of many chat. It's a platform that we've used, we continue to use and it's been blowing up. Uh, I think anytime anyone thinks about facebook messenger, they, it's almost synonymous right now with many chats. So, Macau, you guys done an amazing job in pulling this off.

Speaker 3:     00:51         Thank you. Thank you very much.

Speaker 2:     00:53         Well, I'm excited to kind of find out a little more about, uh, what are some of the main things you've been involved in this industry here? What did you, when did you guys start this? Like 2015, 2016.

Speaker 3:     01:04         Yeah. We actually started in July 2015 and we started with a messenger platform that not a lot of people heard about at that point. Not, not in the US at least. So it's actually telegram messenger. And now telegram has become a much more popular. Um, but at that point it was a, it had a quote unquote only $65 million users, but they've, but they've just opened up their API. I'm seeing only because like other, other messenger platforms had a 10 x more users. So at that point, but uh, the point is that they were one of the first platforms, uh, in the western world to open up their Apis as a, a messenger platform. And uh, they actually, uh, gave developers access to those $65 million users and not in a way that they've, uh, they gave the access like, just to message to them, but in a way that they were actually able to build bots.

Speaker 3:     02:13         And uh, it, it, it, it was in new, it was a very new experience because before opening up of the API, the only thing that people did on the messengers is just message each other and now it's, it's has transformed because now businesses could actually connect with their customers and message them. Now one of the first thing that I tried to do is just to build a bot for the platform and it didn't work out because it was just too hard technically, like I have a technical background, but like just to send out a few messages to set up a Hiroko Danno and to like launch plus grass. And like all of those things, it was, it took me hours just to do something simple. So I've called up my co founder and said we got to do a platform for this. And um, we actually didn't to cough.

Speaker 3:     03:06         And so long story short, I can, I can spend three hours talking about this. But long story, long story short, we got tens of thousands of bots on telegram and just in a, in, in a year, facebook messenger opened up. And, uh, when facebook messenger opened up, we knew that this is, this is going to be big because facebook has already $70, million businesses using pages and bots and facebook messenger is nothing more than a facebook page just talking on messenger, uh, and having automation inside of it. So we, we were one of the first facebook messenger, a marketing Bot platforms and uh, have, have done really good ever since. We now have well over 300,000, um, facebook pages in number 100 countries and they sent over 30 million messages every day, a powering over $90 million conversations with their customers.

Speaker 2:     04:09         Unbelievable. Congratulations. You guys are absolutely crushing it. I, again, I joke around and I was talking to Andrew Warner Awhile back about you guys and I mean obviously he's a huge fan of what you guys have done and built. And it was interesting just to see this whole, this idea as far as bot technology and know with click funnels. We've started off originally on kind of an email platform that actionetics. We've now brought in a multidimensional type of marketing and followup funnels utilizing messengers and bots. And currently right now do a ton of stuff through many chat. We have a lot of, a very large user base in mini chat. But one of the things I get asked all the time and that is how do people get subscribers to their bots? What's, how does that really work in a way that they can connect in? Don't come across spammy.

Speaker 3:     05:01         Yeah, that's a great question. Uh, I think it's important to know that there is no concept of spam because the reasons for that is because the user is always in control. You cannot as a business, you cannot start messaging somebody who has not started in interaction with you so you're not able to buy a list or to have to do something to get those context somewhere and to just start like broadcasting messages to random people that you've somehow found their emails or the phone numbers or something. So that's not possible. And uh, the user has to start a conversation with the business on Messenger. And when the user starts this conversation, then the business can reply. And if the business sense something that is, I'm not relevant to the user or is it distracting or is just like not interesting, then the user can delete the conversation.

Speaker 3:     06:12         And the beauty of this channel is that it actually deletes that connection. So the business now can no longer send messages to that person. It's like ignoring somebody. And, and the, the beauty of that is because businesses will start to think, what am I sending out? What, uh, what did I want to be talking about and to whom and how do I send more relevant messages to my customers? And I think that that is one of the things that is missing right now in email and an sms because you, you can get around, like you can get a list of people and you can send messages. And that's why Europe has such strong spam laws because people that the way that the architecture of the openness of female works, there is a lot of benefits to have an open architecture. But as there's also drawbacks and now like it's, it's, it's the thing that nobody controls who can send, who wants.

Speaker 3:     07:22         And you can like it and if you can unsubscribe, but then you have to find where is that unsubscribe button and then everybody has a different interface and then you unsubscribe and it actually doesn't, doesn't subscribe you because you're subscribed to some other list or the person loads you into another esp or like it's so it's a frustrating experience and that's why email open rates and click through rates have been going down because there is no control there and I think that when you give the customer power to select who the actually want to be talking to and who they don't want to be talking to, then the customer is going to be smart enough to just make that decision and to close the conversation so that they're not interested in it and, and that are distracting and to continue the ones that are valuable for them. So I think the overall impact of messenger marketing is bringing more meaning and value into the conversations between businesses and customers.

Speaker 2:     08:25         I really appreciate that. I know that you'd made mentioned as far as it's got to be relevant. It's got to be something that's engaging, it has to be something where they want to continue a conversation with you and I. Yeah, I know as, as we've taken a look at it, it was kind of funny. We rolled out actionetics, MDR, multidimensional, the marketing in March, a bout the same time that a facebook kind of shut down the whole messenger type of platform. And I was kind of curious as far as your experience in working with facebook and building a business on facebook,

Speaker 3:     08:56         what, what are the pluses and minuses, the drawbacks you've experienced and what have you kind of learned as far as working with their API? The, um, the pluses are that it's a, it's a big platform with lots of existing users and you don't have, you can just focus on building the best platform and then if users love it, then they're just going to spread the word. So I think, uh, we're really, uh, uh, uh, it's really, it's great that a platforms like facebook, it's, it's very rare for such a big platform to be open to developers building on top of it. So we're really thankful and I, I think it's, it's the, it's really good for the ecosystem. Um, uh, the minuses, you know, it's, you can say that having something like the pause, uh, uh, is a minus, but we actually understand the growing pains as a, as a hyper, as a, as a hyper growth startup ourselves.

Speaker 3:     10:10         We totally get it when you want to, you want to get to build the best product and to get to then get it into the hands of as many people as you can and that sometimes, um, a takes a toll on a, on a, um, handling everything, uh, right from the start. So I wouldn't, I wouldn't even expect that, uh, uh, the thing that I would expect is to, uh, uh, to make changes when issues arise. And I think facebook has done a really good job in implementing those changes and, uh, actually, uh, they, they've like shutting down the platform, uh, for a month is a really serious decision and that just shows you how seriously facebook took this issue and, uh, what they were, uh, able to, uh, how they were handling this. The, the, uh, uh, just the amount of work and decisions that, that, that so, so, um, yeah, I think there's going to be, yeah, there's going to be, there's always going to be like, uh, uh, things that's like, uh, uh, uh, that are going to be moving and changing, but that is the nature of the current state of the whole tech world.

Speaker 3:     11:43         Uh, all the platforms and everything is in constant change and evolution and uh, uh, we just had, we just, we just get to it. We are a part of that. So, so yeah, I think that there's definitely a lot more pluses. I am,

Speaker 2:     12:03         we're super excited as well. Obviously we're in the process of trying to add some different features to our action and d product utilizing this type of Messenger bots. And I think one thing to know, you guys are been twitter, I think you guys just released is your stripe integration as far as being able to have take payments now, is that correct?

Speaker 3:     12:20         Yes, that's true.

Speaker 2:     12:22         Do you mind kind of expanding on that as far as the impact that has for those people who are involved in Econ?

Speaker 3:     12:29         So yeah, sure, that's a great question. Um, uh, I think that our stripe integration allows people to sell products on messenger, like ride inside messenger without having them leave the messenger experience, uh, for a browser like safari. I'm, uh, and I think that's the way that it impacts ecommerce is that you can now actually start to experiment and to see how you can drive people from facebook ads a into a messenger conversation, not to a landing page, but into a messenger conversation, qualify the lead, the lead, nurture them if that needs to happen or present them with an offer right away, make sure to be compliant with the policies that the 24 hour policies, um, uh, that means that you only consent promotional materials within 24 hours after the last user interaction. So if the user hasn't spoken or pressed buttons inside your body, did not send them a ads and promotions just to be in the clear, um, but that actually unlocks a lot of, uh, new use cases for people who are selling a, like specific products who have a stores, whether the, a product or just the several, several products. I think messenger could be a really, um, a great channel and we see a lot of people who are actually successful selling thousands and tens of thousands of dollars of products, uh, through messenger. And, um, uh, I think that number's going gonna grow and we're going to see many more people who are starting nods a will like their ecommerce journey nods on, uh, uh, on the web, but actually who are starting to build messenger stores and a, we're starting to build a, uh, to do a messenger commerce. I love that.

Speaker 2:     14:57         I know, uh, one thing is we're looking at the other day is some of this augmented reality and the opportunities that might come into messenger on that can kind of expand on some of the things you're seeing from an augmented reality aspect inside of Messenger.

Speaker 3:     15:10         I'm actually a facebook has announced a on the last f eight that day or releasing camera, augmented reality effects and uh, uh, that platform, uh, as far as I know is, I don't know if it's released or not. I think it's still in Beta, but they showed some case studies sense. Uh, uh, one of the case studies from Nike, basically they sold out their, uh, one of their, uh, models in a few, like a, I don't remember. It's either was like a few minutes or a few hours, but that was the fastest that they've sold out. And it was a really big win for messenger as a commerce channel. That's awesome.

Speaker 2:     15:59         Well, with all of your experience in Messenger and obviously in building many chat, what are some of the recommendations or things that you would tell our listeners as far as what they should be doing? How they should be building their bots. What one of the tips and tricks that you think they should hear?

Speaker 3:     16:15         I think the number one thing is that a lot of people talk about Messenger Marketing, chatbots, uh, and just just talking about it and it's. Everybody's heard about that, but not a lot of people have actually tried it because there's millions of, uh, businesses in us. There's hundreds of millions of businesses around the world. And uh, and we are one of the biggest platforms on facebook messenger and still we're at $300,000, a 300,000 pages. So there's a lot of work to be done. And I think, uh, uh, the number one thing that the listeners a should ask themselves is, uh, is this, uh, is this the next, uh, a big marketing channel? And if it is, do I want to be the one that is the first to this new marketing channel? Or am I just going to be with the pack with the, um, a majority of people when everybody's doing it, when, when millions of businesses are doing it.

Speaker 3:     17:36         But then I'm going to jump on the bandwagon and tracked because I think the thing that separates people who are going to get a really amazing results, uh, is that they're going start early and we already have a lot of people who are getting a crazy hour wise, like just hundreds of percents, thousands of percents of Roi. I'm just, because this is a new shell and there's a lot of, uh, there's not a lot of saturation. Um, so I would, I would suggest just to not fear it, it's not that complicated. It's not going to be complicated. It's artificial intelligence. Uh, and uh, uh, all of that, like it's, it's, it's really simple to do. You just drag and drop point and click. It's, it's simple and easy. It's visual. Uh, and uh, uh, the only thing that you have to try at this to go to a platform like many chat, um, and, uh, start a free account.

Speaker 3:     18:39         So the only thing, the only thing that's you're investing as your time, uh, you can, you can look around, uh, uh, maybe a, uh, um, like there's a messenger marketing course we've published. Maybe you want to start with that one before diving deep into the actual practice. Um, I would suggest doing both because, uh, when you, when you are around in the interface, you're going to know what questions do you have and then you'll be able to have like to have to find those answers inside the course. And um, yeah, I would just, it doesn't matter like you can, you can use any other platform. Uh, uh, I think the most important takeaway from this is that messenger marketing is real, uh, hundreds of thousands of businesses are using it and getting amazing results and uh, uh, everybody should try it for their own business and see if they can make it work. I love it. So

Speaker 2:     19:36         again, guys, I highly recommend you guys go ahead and check out many chats. You get a free account there and they've got amazing courses from just, you guys provide a ton of education for a person to really kind of figure things out. I think your pricing is based primarily on subscribers. It's again, real simple pricing. So the more success you have, more you pay, but you should be making more money out of it as well. So again, me, because I am so appreciative of you taking time today. I know you've got a lot going on. Tell me if, is there any parting words is we kind of get close to wrapping things up here we want to share aside from basically telling people, go and get an account at mini chat. So we set up a free account. What else do you want to let people know?

Speaker 3:     20:20         Um,

Speaker 2:     20:23         it's soft enough for you.

Speaker 3:     20:25         It's, it's a very. I didn't want to make it sound a emotional. I learned, I learned to focus more on the uh, the thing is again, like you can choose any cloud you want, but the thing is messenger marketing is here. Uh, there's over 2 billion people using messenger a and there's basically a zero businesses that are doing this right now. When I see zero mean relative to the amount of businesses that there are in the world. And right now, this year, you can be a one of the first marketers to actually dive deep into this channel and to see for yourself, uh, uh, how it works. Um, it's not very often when the whole global population changes the way it communicates from older channels like sms and email into new channels like messengers. So there is now this gap, this opening where you can just dive in and, uh, create, uh, create something for your business or for your clients' businesses.

Speaker 2:     21:38         Awesome. Well, again, because I'm so appreciate for you being on this on the podcast, again, everyone who's listening check out mini Go ahead, go subscribe, get a free account, play with it, start building up your subscribers. We're huge believers in messenger. And, uh, again, many chat for us as one of the, my face actually is one of my favorite platform. So we've been using it, Mikhail and you guys did a great job in building it. Obviously we've got some other things we're using with action md that's coming out later, but I'd encourage everybody go play around with this. Get used to using messenger. And I don't think there's a better platform out there right now, um, to get you started. Then many chats, so many chat down, make sure,

Speaker 3:     22:18         and we'll make sure that we stay the best platform.

Speaker 2:     22:24         Thanks again. I love having you on and we'll talk to you soon.

Speaker 3:     22:27         Thank you, Dave. Bye. Bye. Thanks for having me.

Speaker 4:     22:31         No, one of the things that means a ton to me is the personal reviews that you guys leave on itunes. If you wouldn't mind going out, rate the show, let me know how I'm doing. Just go to Itunes, click on the episode and rate and leave a comment. I read all the comments, I appreciate all the stars and everything already left for me. Again, I really appreciate it and it's my way of finding out how I'm doing so if you don't mind, I'd really appreciate it. And I again, thank you so much for all you guys do. Have a great day.

Jun 27, 2018

Why Dave Decided to talk to Mike:

Mike Schmidt is the CEO and Founder of a digital marketing agency based in Tucson, Arizona. Tired of competing with other less experienced companies he decided he had to find a way to get to the customer before they did. He found his secret and shares it on this podcast. Due to his success he now teaches and trains others how to do the same and build their local agency as well as being able to do it from a distance. He details the numbers and stats he is getting and how you can do the same for your business.

Tips and Tricks for You and Your Business:

  • Understanding the value of your company (3:35)
  • Investing in awareness strategies (7:12)
  • Getting leads (10:10)
  • Reputation Management (12:09)

Quotable Moments:

"At the end of the day, you have to have a strong reputation, otherwise you risk losing out on the effectiveness of the advertisement and give the competitor opportunities."

"One of the most effective strategies we have had for getting in front of local business is doing JB opportunities with local chambers of commerce and help them with their own reputation."

Other Tidbits:

Helping the average consumer be able to leave reviews in a more simple fashion. Reputation building through client knowledge and introducing marketing strategies for people and businesses.



Speaker 1:       00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Every welcome back

Speaker 2:       00:18         you guys are in for a treat today. I want to reduce your dear friend of mine, Mike Schmidt. Mike, Welcome to the show.

Speaker 3:       00:24         Hey, thanks so much, Dave. I appreciate being here.

Speaker 2:       00:26         So Mike's been super patient with me. I've been begging and begging him to get on this podcast and then he finally says yes and then I've canceled on him twice. So thank you very, very much for being so flexible with me. I appreciate it, Mike.

Speaker 3:       00:38         Hey, no problem.

Speaker 2:       00:42         Well, for those you guys don't know Mike, this is a guy who's been crushing it. He's got his own marketing agency down in Tucson. He's been doing just amazing work inside of that industry, but the coolest thing for me is here's a guy who is on top of his game and yet at the same time understands there's always more to learn and so for the last three years he's been a part of Russell's inner circle, been implementing things really in the last, uh, year or so, and I love just the results that you've been getting. That's kind of one of things I want to talk about. At the same time, I really want to kind of explore how you are going from this local business guy to becoming this expert because I know that's for a lot of our, a lot of the people we talked to, Mike, that's one of the things that they're trying to do. They're trying to get to that next level and you've done it. So if you don't mind kind of let's dive right into this thing and find out how you did it and what tips and tricks you might have for those who are wanting to follow in your

Speaker 3:       01:30         steps. It's been an interesting journey for me too because I started my business back in 2000 youtube, facebook and all this stuff and so I've seen a lot of things changed, but one thing that's remained constant is that local local business, right? Like you know, our agency builds websites and digital marketing for the local business owner. It's the person who has clients locally and is looking to track leads and opportunities for themselves. And it's been interesting as we've kind of got into the clickfunnels world and like as you mentioned, we've spent a lot of really smart people in the inner circle. Like we kept on trying to apply like our old way of doing things and it just wasn't working. We spent the first two years of, of our time in the inner circle kind of fighting the advice of things up and now we're kind of finally at a point where we are kind of following along. The steps have been carved out by clickfunnels, by Russell and to really kind of put together a business where we're able to teach some of the things that are working so well in our business too, like other other people who are agencies and web designers and digital marketers and stuff out there.

Speaker 2:       02:56         I love it. You know, there's the old saying that used to be, you know, those people who can do and those people who can't teach and yet I'm seeing, I'm seeing that shift a ton these days to where actually those who can teach you can teach it extremely well. Are, are those people who can actually do it the very, very best. And I know that for you guys, I mean you guys have international clients, you guys are, are much more than your typical mom and pop marketing agency that just do it. Running facebook ads, so help people on. You've been doing this for 20 years, but uh, you've got a lot of experience here. What are some of the things that you've learned over time to grow your business and what are you, what are you doing next?

Speaker 3:       03:34         So let's say like the biggest thing that we've put together for ourselves, what our true value ladder is for a local Web web and digital marketing. A mistake I'd say we'd paid for most of our time in businesses that are the very first thing that we're offering to our clients. The people who are coming to us was like was what you'd expect. But we would, we would try and open up the doors and conversations with local businesses by offering a websites or talking to them about funnels. We're talking about facebook ads. I would find like all this stuff that we would chat with them about. It requires a lot of like education, right? For a local business owner to understand like why, why they need a funnel or why they need a website or on any of those things. And they would take a lot of trust to like, like to me who they might not know and I'm trying to sell them on why they should invest in law.

Speaker 3:       04:27         Allow me to help do marketing for them. And we found like we built a successful business doing that. But what we found is that we needed to actually have a step in our very first step of our value ladder that wasn't websites, wasn't facebook ads and all these other more complex and harder to buy things. And what we figured out is like the very first thing on our very first step in our value ladder that's common across all local businesses is their reviews and their reputation, um, simply because a lot of them just aren't thinking about that and are really paying attention to even the people that we're helping them with. Websites or funnels or facebook ads like aren't even paying attention to, to their reputation. And we've found that it's like an awesome door opener that we can go to any local business and, you know, while they might not want to talk to us about websites or might not want to talk to us about what kind of facebook ads we could run or what kind of funnel that we can help them build. Like they are more willing to talk to us about their reputation. And it's, uh, it's been an awesome door opener for us.

Speaker 2:       05:24         I love that. I always laugh because a lot of us, we get really good at other things and you kind of forget those things that matter most and I know that for the reviews that seth for a local business or even for us literally recite. We're talking about this the other day. I'm on Google that we had a bad review or like how did that happen and I mean we're $100,000,000 company. We still pay attention to those reviews. We want to know about them and I think more importantly, how do we fix it? We want to make sure we're servicing our clients best. We also want to make sure that as you're taking a look at reviews, that you're getting enough

Speaker 3:       05:58         reviews and so what are some of the things when you're talking to these business owners and how do you get them focused on that first and then where do you take them from there up your value ladder. What's interesting is like a lot of business owners think that the way, the way that it works is that they might advertise where they create awareness for their business and then somebody shows up, like, to give you an example, is a client of ours that he owns a carpet store and um, you know what? This guy is awesome. He's a, he's a really sweet guy and every, every Sunday though, like he's one of those guys are still advertises in the local paper. There's lots of people who are still doing that. This guy is one of them, right? Um, and he's doing it because his dad before him, when he owned the business, he did it too.

Speaker 3:       06:44         And the way that he thinks that works in his mind is that he runs an ad and then somebody says, Hey, you know what? I need carpet. I'm going to show up and buy buy carpet or whatever from the sky. And that's the way most business owners believe that we've created this idea that if you get more business, you need to create more awareness. And so as a result, a lot of these businesses have gotten very good at investing and awareness strategy. Any kind of advertising would generally fall into just creating that awareness. But the truth is it's not the way that it works. You know, the guy that picks up the paper even and sees this advertisement, a lot of times their first step might be just to look up the guy's phone number or where are they located in town or you know, does this, does this company carry the brand of carpet we want to use our next, another really leads to to a search for this guy's website or his phone number, his address.

Speaker 3:       07:37         And when you're doing that, they're being exposed to the reputation. And more than likely you're seeing not just that person but the competitors in that space and the reputation. So what ends up happening is an ad leads to a search which shares a business's reputation. And that's going to lead to either of them calling a business. Obviously it was what they want, but many times it leads to them actually going to their competitors. So when you, when you really put the pieces of this puzzle together and advertisement for a business that has a poor reputation, could in fact be sending leads and opportunities to a competitor. Right? That's crazy. It's crazy. Like this guy is spending money on ads on, on, on a, on a, in a newspaper, but really his competitors, the one benefiting from it if his reputation is not taken care of. So for us, a lot of times it's, it's, um, helping a business owner understand that no matter what, even if you're investing in, you've got a great website and other paid advertising that you're investing in at the end of the day, like you have to have a strong reputation, otherwise you risk losing out on the effectiveness on that advertisement. And it might be sending the, your competitors those opportunities. That's cool. So tell me what's, what's your value out of it? I know you've been doing webinars now consistently

Speaker 2:       08:56         for what? Like 40, 45 weeks or something crazy?

Speaker 3:       08:58         Yeah, exactly. So, so what's interesting is we've kind of taken that model of helping local businesses with, with reviews and reputation management. And that's actually what we teach in our course and that's what we've been really working hard over the last six months or so. And so, yeah, we, we have taken the advice to heart and saying, you know, Russell says, until you've, your courses built a done a million dollars in sales, how you need to be doing them live and, and I'll tell ya know, we're probably somewhere around 44, 45 weeks at this point. I'm doing them live every week. And it's awesome because most people, especially in our space think that they're just like prerecorded webinars and like, like the number of people assume that this is what I'm doing is not live. And getting to call them out by name on there is actually a quite a bit of fun. But so are our value ladder. Basically, if you, if you look at our, um, our, our course business and where we're teaching other agencies and freelancers and web designers and digital marketers, how to deploy the strategy and their business today. Like, we're actually at the very beginning piece of that business where we're doing a weekly Webinar to sell access to our course, teaching this whole strategy.

Speaker 2:       10:10         I love it. So for, as an agency, when, when you were doing it as an agency, how are you getting your leads? Were you driving them from facebook to a webinar talking about reputation or what was, what was your funnel?

Speaker 3:       10:21         Yeah, so our funnel for the agency, I'm kind of works in a couple of different respects because we have such a local presence. We've got just a lot of, a lot of word of mouth that happens organically. But, um, we've also been able to take the perfect webinar format and teach local business owners about reputation. And so we drive traffic from facebook ads. Um, we have email lists that we use and in one of the most effective strategies we've had for, for getting in front of local businesses is doing a jv opportunities with like even things like local chambers of commerce. So we'll talk with local chambers of commerce and help them with their own reputation and an exchange. Um, they've been really open to allowing us to promote the service and promote the Webinar to, to people on their list, and so it's been a really inexpensive way to get eyeballs and traffic to our webinar that, that doesn't involve having to spin up.

Speaker 2:       11:20         I love it. I think that's the one part people miss so much as there really is value in providing value to other people first and finding value to the local chamber of commerce or something like that to get those referrals. I think that's fantastic. That's, that's super cool. Well, they've been super receptive for sure. And I think again, once a person gets results, the first thing they want to do is share it with other people, especially if they're chamber. I mean that's A.

Speaker 3:       11:43         Yeah. And you think about the chambers responsibility in the world in many cases is to act as a beacon of strong reputation for all their member businesses. So a chamber needs to have a good reputation because they're wanting to look good to the member organizations that that belonged to them as well.

Speaker 2:       12:00         So what type of things are you actually doing for the reputation management then?

Speaker 3:       12:04         So our biggest drive here and it's a pretty simple strategy and that we just want to make sure that there's a process in place for most businesses to ensure that they are asking their happiest and most satisfied clients to leave reviews when we work with the average business. Average local business hasn't ever really asked their clients. Um, and if they have, what they find is that they just don't do it. There's two main reasons that people don't leave. Her reason. Number one is they don't know how to do it, isn't necessarily very clear and the second is that they forget about it. So our strategies are really about making it really easy for them to leave their reviews. And then second is making sure there's a strong reminder system to actually follow up with people to leave those reviews. What we find is have you, have you ever thought about like what it actually takes to get to the screen on Google to leave that review?

Speaker 3:       12:58         Like you have to search for the business, you have to pull them up on the map listing, you've got to, you've got to scroll halfway down the page to find where the review block is, and then there's a button that says, read all the reviews. When you click on that, there's a pop up that happens and then there's a blue button that says, write a review. By that point, the average consumer has already checked out. They've not made it through that process, so we've got to get that sequence a lot shorter and that's essentially what our. What our system does is helping the average consumer, the average person who's going to leave a review, many of cases that are not people who have done this before and making it really easy to get to that point where they can actually leave that for the benefit of of the business. Who's who's wanting to solicit that,

Speaker 2:       13:43         so are you using your own software or what type of tools and resources you have to make that happen? Because that's it. I have the same problem as far as even podcast reviews. I've asked a person to give a podcast with you and I'm like, you know what, you know how hard it is for me to even go and do a podcast for somebody else. It's not easy and apple doesn't make it any easier either. I mean it's just these are tough things. You've got to really want to do it.

Speaker 3:       14:04         Yeah. We use a software called review review lead. It's basically is a software package that allows to really make it very easy to both get that person to the point where they can leave the review, but then also that they can actually get reminded when we offer this solution to a client of ours, it will make sure that they'll get a email sequence of several emails to remind them to do that. So if they leave, they get the email and they don't leave their review. They get another one. If they forget, they get another followup email. I'm sending text messages and stuff like that. Buttons in different places to make it real easy so you can direct your clients to leave those reviews without a, without a lot of hassle.

Speaker 2:       14:48         That's awesome. So once you got a person, you basically at a client as an agency on the review side, what's the next step?

Speaker 3:       14:56         So on the agency side it's awesome because when I, when I brought somebody on, especially if they've never worked with our agency before in about a 30 day time period, we're actually able to get some really great results. There's some businesses that we've worked with within 24 hours of working with us, you know, they've got five star reviews, right? And they're like so excited about that and by 30 days they're seeing a huge transformation and their online reputation. So that makes the opportunity for us to go out and talk to them again about the other services that we can offer really easy because we've gone from a company that they just hired to help with this one piece to accompany that, that, that they know that when they invest money with us that they get a result. So now it's set the platform for us to talk about like anything else.

Speaker 3:       15:46         A lot of times we have clients that will come back after a 30 day period where we can talk to them about like, how are you marketing yourself? Like before, where maybe the door was closed to allow us to, to, to do some work even on their website. Now they're asking us questions like, Hey, well I know I didn't want to talk to you before about our website, but what'd you mind taking a look at it and see if there's anything that you think that we could improve. It's been a great way for us to sell all sorts of things because now, now they not only trust us but they. But there's a working relationship there that we can, um, we can use six times easier to sell to somebody that's already been, has never bought from you at all. So. So we'll get questions like, you know, I've heard that that funnels or facebook ads is something I should be paying attention to, but I never had anybody I could ask before, is that something you guys can do? And we'll be like, sure, we can help you with that too. And all because we've opened up the door with something that's really core to their business and they were neglecting the point we brought to their attention.

Speaker 2:       16:55         I love it. So are you doing like a review review for the business or what? What's the original offer? How much did they pay into to get that first month with you guys?

Speaker 3:       17:04         Yeah, so when we asked the client to make an investment in the review and reputation side of things, we ask them to invest, invest annually. Most of them pay annually and some choose to pay monthly. We ask them to invest $1,800 a year or if they pay monthly, we ask them to invest $250 a month. So it's there's a significant savings to allow them to pay and they decided to pay annually because that's kind of our preference to get that cash upfront as opposed to spreading that out because what will inevitably get them into other programs after that point as well.

Speaker 2:       17:37         Yeah. I love that so much now. Now that you've mastered this piece, now you're going out and you're teaching others how to do it as well. And I believe this is that piece also, primarily webinar section there,

Speaker 3:       17:49         so that's, that's all webinar today. We're running cold facebook traffic to a webinar registration page and every Wednesday at 9:00 AM Pacific I jump on there live and do a Webinar, ends up being close to about two hours or so, and it's been an incredible experience for us to to connect with people that way and sell the course as well.

Speaker 2:       18:12         So that's a b Webinar then because you're going after other agencies, other people involved in email, Seo, pr, anything like that. Right,

Speaker 3:       18:21         exactly like the way that I say it broadly on the Webinars, like if you're in the business of helping a client get a result in their business through the work that you do, then this is a great fit. And that could be copywriters, that could be a web designers, graphic designers, you know, facebook ad experts in the marketing space that helps a business review and reputation as a great first step.

Speaker 2:       18:45         That's awesome. What type of audience or how do you find those people on facebook then?

Speaker 3:       18:52         Yeah, so we're targeting based off of like people are interested in wordpress or people are interested in, you know, all those different thought leaders in that space as well. So it's been, it's been a really good thing and we've got, you know, just every week we were somewhere between 501,000 registrants that are, our numbers have been incredible as well in terms of our close rates and all that.

Speaker 2:       19:24         So what type of percentage, how many people actually show up and just walk me through your quick numbers on the.

Speaker 3:       19:28         Sure. Absolutely. So we have about a show rate is about 25 to 28 percent each week and we've got a really strong email indoctrination. We've been using the heck out of reminded to show up and that kind of stuff. And um, and then from there we'll have usually about a 10 percent close rate, 10 to 11 percent close rate on attendees and we have about a three percent close on, um, on registering. So it's been a very strong, very, very strong webinar. And our return on adspend is ranges anywhere from three and a half to eight, which is unbelievable, but I can tell you we're really happy.

Speaker 2:       20:22         Fantastic. So what's the offer? What's the price point on the offer?

Speaker 3:       20:26         So the price point is and um, and it includes the course and there's a bunch of other bonuses as, as you could imagine,

Speaker 2:       20:36         obviously you're building a huge list, but that many registrants per week that you can continue to go out too. So

Speaker 3:       20:42         at this point, like after unsubscribes or list is about $15,000. Um, so we've got like a good strong list and we've just, uh, we just, we, we hadn't really been nurturing that as much as we should have and we've just started reading to them more often, which has been great.

Speaker 2:       20:59         I just love your success, Mike. That's so awesome. Well, any part, as we're kind of getting close to wrapping things up here, any parting words you want to have for our audience or recommendations they should do?

Speaker 3:       21:10         Like one of the biggest lessons that hubs teaching and from our use of the strategy and our agencies, just under just the understanding that the value ladder is like, it's amazing. Like any business, you know, whoever you are, you have to understand your value ladder and I would challenge everybody to look at the bottom step, like what is the first thing that you typically offer to a client? And like get even more creative with something that's a step below that. Like, like I used to think that the bottom step of our value ladder was like web design. Well that's the first thing, but the truth is, is like even in our business there was a step that we kept ignoring year after year after year, which happened to be reviewing reputation management, but whatever it is, whatever that bottom step is like, challenge yourself to think, is there a step below this that makes it that much easier to engage with me and to say yes and to give me just a little bit of money to turn them from some stranger to a paying client. Right.

Speaker 2:       22:17         Oh my gosh. That is so awesome. Literally recite, we're talking about this just the other day as far as what's the very earliest, simplest result that you can get for someone and I think it's something you're doing because the great part is if you're able to go one spent one step lower than your competition is even thinking you're getting clients before they even start looking for the other service that your competition is offering. Absolutely. I love that idea because honestly, it's one of the main things we're looking at right now. If you'll see it, people see some of the products and stuff we're rolling out here in the next couple months will all be things at what's the simplest thing we can do to help a person get a result the fastest because you're right. As soon as you get that, when they're like, man, what else do you got? Because I'm ready to spend money.

Speaker 3:       23:02         The world is full of people who are selling products and services. Right? And it makes it really hard for the average consumer just to to to make that step and go forward. So you have to reduce the resistance. You have to have the risk associated with moving forward and one of the strategies of doing that is giving them something they can give you money for the lead magnet idea, like give somebody a pdf in exchange for their email or whatever. That's one idea of having a lower step on your value ladder, but how can you have something that people were willing to exchange money for that that really turns them into a buyer at that point, you've them as somebody who could potentially extend the other steps because they're willing to take their credit card out of their pocket and they're willing to move on from that step where you help them get that result.

Speaker 2:       23:55         Oh, I totally agree with you on that. There's nothing more important to us than a buyer leads or one thing. Buyers are totally, totally different. The value is so much more important for a buyer.

Speaker 3:       24:04         Totally different.

Speaker 2:       24:06         Well, Mike, I'm sure people don't want to reach out to. What's the easiest way for them to connect with you?

Speaker 3:       24:11         Easiest way to connect with me is agency agency Slash learn is where you can check out our webinar. Love to hear from you guys.

Speaker 2:       24:23         Always such a pleasure talking to you. Look forward to seeing you again real soon and thanks again for everything.

Speaker 3:       24:29         All right, Dave, thanks so much. There's a lot of fun today.

Speaker 4:       24:32         No. One of the things that means a ton to me is the personal reviews that you guys leave on itunes. If you wouldn't mind going out, rate the show, let me know how I'm doing. Just go to Itunes, click on the episode and rate and leave a comment. I read all the comments. I appreciate all the stars and everything already left for me. Again, I really appreciate it and it's my way of finding out how I'm doing so if you don't mind, I'd really appreciate it and I again, thank you so much for all you guys do. Have a great day.

Jun 26, 2018

Why Dave Decided to talk to Jeremy:

Jeremy Griffin is the epitome of Mr. Hustle. His marketing prowess and ability to be the "crazy guy from the outside" has given him opportunities to build multi million dollar businesses. He is also a member of the "2 Comma Club" Jeremy details how he has been able to create a national event paid for by sponsors. He provides the keys you need to take your show on the road. He also reveals how to breakthrough the resistance of people saying, "My industry is different."

Tips and Tricks for You and Your Business:

  • Merging industries together to bring success: (16:45)
  • Taking risks (19:45)
  • Learning the fundamentals (20:08)

Quotable Moments:

"No matter what business you are in, you are in the people business."

"If you are going after national fame, you better be ready for national humiliation!"

"Every company needs a signature event that is outside of your facility that will bring everyone in your industry together, and  you can put your name on it and control."

Other Tidbits:

A lot of people focus on how can I bring my company the most value… when in reality, how do I put an event together that gives the sponsors the most value? If you don’t have the sponsors, you don’t have an event.



Speaker 1:     00:00           Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward.

Speaker 2:     00:17           Hey everybody. Welcome back. You guys are in for the ride of your life today. This is gonna. Be One of the fastest, craziest, next 20, 25 minutes or so. I have the opportunity to bring a dear friend on. Jeremy Griffin. Jeremy, welcome to the show. What's up my man? How are we doing? Oh, I'm so excited for this. You know, the fun part. I wish I could actually record and put it in. I made it. I'll have it at like the end of the. I should start recording there as soon as I start. First start talking because Jeremy, right

Speaker 3:     00:41           dude, stop. Yeah. You know the show behind the show is always the fun show.

Speaker 2:     00:49           So Jeremy feels the same way I do about title. So let's just say that Jeremy is just an amazing entrepreneur, has been crushing it and killing it. It's whatever. Two Comma club winters. He's got so many different businesses out there from real estate to blow and crap up on with events and honestly just one of the coolest guys out out there and a guy you definitely want to get to know. So check them out. Jeremy Griffin on facebook, but right now we're gonna dive in and kind of talk about. I'm still, again, I was going through all this, so background elite realty, real quick, your gut, but I don't know, $500, million different real estate properties yourself and you're going through and selling a couple here and there.

Speaker 3:     01:24           Yeah. That, that's all kind of just been a natural extension of, you know, growing up in the construction thing. I got the opportunity to turn a guy's portfolio around about 10 years probably. And um, you know, when we're growing up flipping houses and whatnot, you're, you're basically doing management and doing this, that, and the other thing and showing them. And I'm just doing it anyways because I'm just aggressive and I've always selling something. Right? So I got the opportunity to do that, hopped on it. Uh, you know, got there, got that revenue up to that, that portfolio right there is probably about four to $5 million worth of assets and got increased their revenue by literally about 35 percent in 12 months and really haven't looked back with that man, you know, so all growing up with crazy uncle Larry paid off.

Speaker 2:     02:13           Well, for those of you guys for listening, literally this is going to be just a popery of just random topics here. So with that, I'm going to just off the cuff here, how the world you. I've got a lot of real estate increase in real estate. Thirty five percent a year. What? How'd you pull that off?

Speaker 3:     02:27           Twelve months. Alright, I'll, I'll be, I'll be really honest with you. My whole key to we do a lot of property management stuff and the real estate area, my whole entire key to that is to, and this sounds crazy to a lot of your audience, to look at it from a marketer's perspective instead of a landlord's perspective. Okay. You will be shocked how many people treat the properties that they're running. The people that are renting them, their customers has a giant pain in the ass. Okay. I've had, I've had no listen. I've had three women in my office up there, got three offices in Tampa. I've had three women in my office in the last five years up there who were moving for whatever reason I want to move, started crying and saying, I've never had somebody treat me with a level of respect that you have.

Speaker 3:     03:11           You treated me like a human being and I will do everything. I'm getting referrals from people that rented it from, from our company, from 10 years ago. Still, you know, so it's. Everybody has to, oh you got to be tough. You got to be. And I'm like, so this is the first industry in the history of industry where if you act like a giant Dick, you'll get better results than if you're nice. Like, no, no, like, stop that, you know. So, and that was really the whole key to it was establishing really turning apartment complexes into actual legitimate communities. Okay. That people can be proud of. And when you do that, people stopped moving and you start. The one thing that I found was key. I started running and newspaper Ad. Think about who still reads the newspaper ads. Older people or people. Quieter people.

Speaker 3:     03:58           Okay. And I started off the headline. It says very, very, very, very, very quiet apartments for rent ads. Say the same thing. That. So if you're a party animal, like you're not even, you're not even messing with that, right? Like, and I get people that are sick of all the nonsense and, and I promise I will do everything in my power to maintain that, you know. So it's uh, it's that delicate balance of, of coming off his, you know, his understanding, but also assuring them that if things do need to get dealt with, like trust me, I'll get them dealt with. Okay. So that was it man, you know, get out, get out a lot of the bad problems, tweak the way that their portfolio here. They were actually renting everything on a income based on. They were negotiating everything. Everything. And I'm like, guys, it's like, they're like, well, what if you have to turn somebody down?

Speaker 3:     04:48           I go, then your marketing isn't strong enough. Okay, you should have an unlimited amount of people that are coming here to rent these things if you do it right. You know? So streamlining the operations, get the marketing right, develop an actual real community. I mean we're talking with you guys with culture, you know, and culture is so important and it's, it's, it's so definitive how things are going to go and do that. And I'll be honest with you, that is the honest to God's truth, man, with that whole entire portfolio. Thirty five percent by the end of that year and I haven't looked back since then. So

Speaker 2:     05:22           for those, you guys are listening, I know we're talking real estate. People are going, gosh, it has nothing to with the funnel. Understand everything is always marketing. You're always, always, always marketing. And it's one of the main reasons I wanted Jeremy on. We're going to talk about a whole bunch of different things, but I want to make sure you guys understand if you're listening here, everything is marketing. I love what you just said, Jeremy, as far as you shouldn't have to be catering to different things. You should literally, if your marketing works, you got enough customers. It's not okay.

Speaker 3:     05:46           Exactly, exactly. And it. And here's the thing. It is all marketing, right? And if you want to get into what you guys do, there's no reason why anybody in any industry at this point is not creating their content, putting it out there, driving the traffic, capturing the information and then remarketing to them so those people and then also taking the previous and current clients and remarketing to them through other means as well to get the referrals and all that stuff up. I don't care what industry you're in. Right? And that is kind of what's been really neat over the last three to four years of me jumping into marketing, into management and now I'm in manufacturing with grizzly over there and now we're launching this national event tour thing too, is that you start to find a lot of synergy between industries, between business and, and, and I tell you what man, and you probably will agree with me on this, almost everybody that you talk to when you start getting into things and you come at it with a very simplified way of how we can fix this as well.

Speaker 3:     06:44           You don't understand this industry is different. I don't know. This industry is different and I'm like, actually no, they're not. They're all people. Okay. That is the main variable with all of them. They're all the same. So, and you know what I mean, they have different minor differences and whatnot, but everybody always feels like there is this unique. And it's like, no, come on, I'm sorry. It's not, you know. So I've, I'm trying to get further down my goal of eventually becoming the next. Marcus limonus were being all over the place is my emo. Right? Right now I'm too right now too small and everybody I know that like as cash, it's like, dude, you're an idiot. What are you like, you're all over the place. I'm like, you're right. I am. How old am I going to learn all this stuff? You know, I going to get to a point where I could walk into any company and be able to put together a formulation to fix them, you know, and eventually then it get so good at it that I can walk in and get equity out of it too, you know what I mean?

Speaker 3:     07:39           And all that. Which is basically what I just did with grizzly. So you know, that's it man. You, you, you, you can watch all the youtube videos on the planet on how to change your brakes. Okay. I assure you when you go out there to actually try to change your brakes, it is a whole nother ballgame. Right? So that's the only way you learn. You got to do it, you know. So.

Speaker 2:     07:59           Oh Man, I hope you guys are listening to just writing a ton of notes. I mean, Jeremy's dropping value bombs like crazy here. Again, just to restate real fast, I want to make you guys all understand because if we just said it real quick and that is understand, everyone's always going to say that my industry is different. You are in the people business no matter what business you are in, you are in the people business and focus on people, people, people always. And then the other thing I just love is the fact that you've. You learned by doing so, get off your butt. Go out there and work. Next one I'm going to dive into here. We're going to go real faster and that is grizzly targets. Fascinating business. Dude. You've got equity in this business, so tell people what Grizzly grizzly targets is.

Speaker 3:     08:36           Okay, so grizzly targets makes a lot of steel reactive targets. You shoot them, they bounced down and pop back up there. They range anywhere from like 100 bucks a pop. We've got a couple of systems that are $2,500. We sell two military installations, endusers professional rangers. Uh, it's a lot of BDB grizzly targets. I started there with two other guys seven ago out of a guy's garage. I came up with the knit and marketing guy, right? Came up with the name this day and the other thing, all that about 15 months ago, the sole principle in that was like, I think I'm going to go try some other stuff out. I was like, no bro, like, come on man. No. So I was like, give it to me. And he goes, what? I go give it to me. And he goes, what do you go? Give me the business.

Speaker 3:     09:16           He goes, so you can do one with it. And I was like, what do you mean? So I can do what I want to do, you know? So we came up with a really, really, really great deal. Went out, found some investment partners, reopened the door and I have been on a terror to take that. And of course it's 12 months from a company that not a lot of people have heard about. Small company to an industry icon. And I got to tell you a like we are well, well, well on our way, I've got the whole product lineup is all fixed. We have literally have the best products in the industry. There are some of the most expensive products in the industry too. But when you're dealing with things like that that are functional and let's face it, like people are shooting at them, I want the best stuff.

Speaker 3:     09:59           Okay. So we got the product line all lined up. We've been doing a ton of. I mean honestly straight up just ripping off daily Vee, right? A lot of day in the life video. I do that with all the clients now, right? And they're like, well can you explain that? I'm like, go watch daily Vee. That's it right now when we do it with, when we do it, we make it a little bit more polished because I'm not trying to crank five of them out in a day like that. Maniac is right. So if there's a little bit more music in the b roll is better and this a little bit more set. But we started doing a lot of that, that really caught a lot of people's attention, um, and you know, by doing all of that and then taking that drops on gunner event and merging that in with grizzly has the lifestyle side of the whole thing.

Speaker 3:     10:44           I've really, I mean, and we're getting ready to. We're getting ready to grab a possibly merge with something else here coming up. I can't talk about it, but that's another seven figure business that is going to only further this whole thing. And uh, yeah man. Well I'll be honest, my goal was within six months to do all of this. Okay. That was bat shit. Crazy possible to do all of that six months. Right? So it's looking like by the time it's all said and done, we'll be on tour for drops on Grizzly with the drop zone gunner event will be on tour by the end of this year. Um, I just got back from a giant conference. Nobody in those boots is not hurting us at this point. So. And big boots. So I'm talking about boots that are like, you know, 10,000 square feet maybe with offices and I'm like those giant trade shows, right? So it's going to be about 18 months, man, where I've taken them from a company that nobody's heard of and turned it into an industry juggernaut and I tell you what, the formula that I created for this to do this can be applied to almost any other industry too. So you know, once we're done with this, we're going to put people on the hook here and hang on because I want to keep that little bait

Speaker 2:     11:54           out there. That's the hook. You guys, this people are listening. They don't know what drop the gun drop zone gunner is and you've got to get the backstory here because drops on. Gunner hardly know what it is. Explain to me, but I can. I think this is where people have to understand is this is what is so cool about when you get involved in marketing and you really get it and you understand it, opportunities present themselves. Here you've got this crazy business where you've got these grizzly targets and all of a sudden it segways and leads into what really the byproduct of grizzlies actually and become a bigger business possibly think grizzly targeted. So tell people what is drop zone gunner.

Speaker 3:     12:29           So drops on gunner was an insane idea I had about three years ago to essentially combine tough mudder with Spartan, with American Ninja Warrior, and then throw a bunch of pistols, shotguns and ars in the mix. Okay? And it was, it was crazy. It was, um, I learned on that first one, two and a half years ago that if you are going after national fame, you better be ready for national humiliation because works. One that I put on two and a half years ago was, dude, it bombed, it bombed. It was a sticker. It was an egg. Okay. And I tell you what though, a couple of a couple of really influential people in the industry flew down to check it out. And they said, you know, Jeremy, they said, everybody's always talked about doing something like this. And he goes, holy, holy cow. He goes, you're crazy enough, you actually did it, and I go, yeah, I go and look, it's working now.

Speaker 3:     13:19           A lot of people said, boy, that was a disaster. I bet you're never going to do the good thing that's done it, but you're never going to do that again. And I go, what are you talking about? I go, did you have any idea how much I just learned from that, like I logistically cracked the code on how to combine those two worlds in a safe monitored way that anyone can compete on. So I've taken the OCR world obstacle course racing world and then the shooting competition world, the gun industry and merge the two together in this act of fun medium that nobody's done before. Right. And, and I will say I'm very proud of that because you know, the, the word entrepreneur gets used a lot these days. I think a lot of us are small business people. We're not the entrepreneur that's trying to put something together that's never really been done, you know, which is kind of what that word used to mean a lot more.

Speaker 3:     14:07           That is something that actually, I mean, it was crazy as shit man. So I did it. It was awful on the first one, um, we couldn't even build most of the obstacles. The obstacles were, a lot of them were supposed to be built like 10 feet tall and 20 feet wide. They all came in and reverse why 20 feet tall guys flying over these things, like they're all going to. Everyone's going to get hurt. I mean it was, it was bad dude. Right? So it's. But we got through it. I put on another one once we figured out that we're doing this grizzly thing, I'm like, cool, now I can merge this right in with grizzly. Right? Because I think every company needs a signature event that is outside of your facility. I mean you guys know, you know, you need that signature event that's outside of your facility that will bring everyone in your industry together that you can put your name on and you can control.

Speaker 3:     14:56           Right? So that was essentially the initial event for startup street because I always wanted to have the craziest and I've toned it down a lot over the years significantly. But I'm like, no, we're going to be the craziest part getting group over. Like I found out that you can be too crazy. People won't call you. Okay. So that was supposed to be for that. So I was like, who, we can merge this in with grizzly now. And we put on another one. I got it all sponsored up. I mean it was uh, it was about $150,000 event that we put together. Okay. And I mean hundreds and hundreds of people were running it. A card, Owen's wife Elena, she's on team grizzly. She ran it. She was like, Jeremy, you are the craziest sop I have ever seen in my life. She goes, what is this? This was awesome.

Speaker 3:     15:42           And I was like, I don't even, I don't even know what this says at this point. I'm like watching this machine function, right? And I'm just like, whoa. Like how did we do this? So, so we did it in January, perfected the concept, just got back from that trade show a month ago, walked out of there, we needed about a quarter of a mil and sponsorships to put this national tour together, um, walked out with half of that ready and delivered a more than half of it promised, but has, we all know you can't count it until it's, the check is cleared and you took the money out, right? So, so we got enough money to get that going. And basically what we do now is I've built something where the tour is going to take place and go around the country and what we're doing is we're going to different firearms manufacturers, hometowns, and essentially what I'm doing is I'm bringing Lollapalooza to the gun industry and I'll be honest, I think that that is really unique and that's really different because you have an industry that has a lot of challenges obviously.

Speaker 3:     16:41           Right? And then this always takes some crazy guy from the outside in every industry to come in with something and push it through. And I got to tell you, man, if you saw the reactions of everybody in January, which I've never seen that many happy people in my life, right? So, so we're doing a national tour and that's how we have a setup is where we go to the home towns of these major manufacturers and essentially throw this party in their backyard and they love this because. And there's something to that I don't think a lot of people realize when they're putting events together. A lot of people focus with events on how can I do this to bring my company the most value, right? It's all about me. How do I get the most value out of all of this? When in reality, for most of us it's about, it should be about how do I put an event together that gives the sponsors the most value, more so than the other events in this industry.

Speaker 3:     17:33           Because if you don't have the sponsors, you don't have an event, right? So if you start off with that in mind, you end up with something that you can get sponsored, which is a hell of a lot better than having a really cool idea that no company wants to write a check for and it's dead on arrival. Right? So, so that's it. All of the company stuff is all staged. It's all getting used. We got backpack companies and people are running through the trails with their backpacks on, right. The gun companies sponsoring all the guns are getting used. Um, I mean, you name it, if it's a sponsorship item, it's getting used in it, which is just the most incredible user content. Right? So we'll see. Man, it's, it's, it's pretty far fetched. But uh, you know, I mean, I don't see why it's not gonna work at this point. I'm just going to keep hammering at it until it does. Anyway. So

Speaker 2:     18:21           dude, that's just so awesome. Again, you guys are listening. I hope you're taking massive notes. I mean, it's, you're listening to a guy who's out there just taking massive, massive action. And I love journey. I just totally transparent. You know what? Sometimes it just flops, it just doesn't work. But it's what you learned from that flop.

Speaker 3:     18:37           Yes, yes. And almost. And there's a rule of thumb generally in most media companies when somebody's putting on an event, don't sponsor the first one, right? The first one is the learning experience, you know, and, and I gotta tell you it like most people never even make it to the first one. Okay. And then they make it and they're like, Oh God, that was awful. We shouldn't do that again. And it's like, no, this is the time when you have to be so stupid and competitive that you're like, no, we're doing it again against all freaking advice whatsoever. Right. He threw up, we threw a party when I was like 17 or 18 and we called it. It was a keg party. We have bands come out and all that. And we called it. The freaks come out at night. And I was, the cops were called. I mean, for all intensive purposes, it was a disaster. Right? And I was the only one that was like, no, it's a good start. And everyone's like, no, never. Again. How about that Jeremy? So I, you know, I, I'm more than willing to fail a little bit and, and embarrassing myself a little bit for the good of everything else in the end because it is, it's the only way you get there and somebody has to be the one willing to risk the humiliation. You know, what risk it. You get all the freaking praise afterwards. If it works too though. So

Speaker 2:     19:52           and you've been getting again, you've been crushing it. It is so cool to see the different things your success. Again, I love the fact that you're in multiple industries and yet you're finding ways of bringing them together and you're using the same skill set that you've learned and I think I hope people understand how important learning the skills that you've got to learn the fundamentals. The fundamentals are the most important part in business. I've, you know, you're joking around about this whole idea as far as entrepreneurial right now it's kind of a popular word. I, I remember when I first got started as an entrepreneur basically meant that you couldn't get a job anywhere else. That's how most people looked at me, like, oh, so you can't make it, so that's what you're calling her.

Speaker 3:     20:26           So there's a lot of, there's a lot of truth to that.

Speaker 2:     20:31           I think there's these days. I, I love just your, your sticktuitiveness. I mean, no matter what, you just keep going. And that's the fight that I hold. People who are listening, you understand the only people that are successful, they keep fighting through all the losses. So as we kind of get close to wrapping things up, Jeremy, what other words of advice would you have for our listeners?

Speaker 3:     20:50           Um, I, I don't know, but thinking about what you were just saying, I think that, you know, not so much a word of advice. Maybe Elon Musk is sleeping in his factory right now. Okay. They're so backed up. He is sleeping at the factory. Okay. Now one guy did bring up a good point. He said, well, doesn't he have like five kids or something you think that might have something to do with it? But I mean, so not really. You know, that's not a word of advice, but if you take that and you look at that guy's level of success in what he's still willing to do to get those preorders taken care of for that new Tesla model or whatever that is, that is everything you know, and, and, and there's a lot of smash talk going on out there right now against old hustle.

Speaker 3:     21:32           Hustle is, you know, hustles overrated and all that. And I always say that it's very interesting that once that whole hustle culture came to fruition was about two to three years ago and most of the time in business it takes about two to three years to burn somebody out, right? So now we're seeing this, this whole movement came and it's a few years later now, all these people were like, oh, that's all overrated. Like, no, dude, you got your ass kicked. Okay, you couldn't hang man. You know, so that's it, man. It's, it's the, everything is the drive. You cannot work your competition. You can eventually hammer that square peg into that round hole if you hit it hard enough. And I'm not trying to, you know, undermine strategy or work smarter, all of that. These all have to happen. But that is the, that is something man, that everybody's got to take through it a to take from it because everybody who turns into a really, really, really, really big name has that.

Speaker 3:     22:27           I love it. It's the one common factor. So I have to agree. Well, tell me, people are going to be dying to reach out to you. What's the best way to connect with you? I would say just go, just go hop on the drop zone gunner page on facebook or go check out the grizzly pages. The one that's most pop in these days. That's where most of the efforts going into a grizzly targets on facebook. There is a lot. I do a lot of contacts and a lot of interactive stuff. We have a Friday night faceoff video series that we're doing now where people can bet and gamble on Monday mornings on who's going to win between a and B and under what time? And on Friday night, like Friday night fights at 9:00 at airs and whoever gets closest and picked the correct winner wins xY, , z. So definitely check that out. It's a, it's a lot of fun. So there, you know, I always love talking to you. It's so great having you on the show. Thank God. I know you've got a million things going on and today wasn't the most productive, as you've mentioned earlier. So, uh, I appreciate you suck. You saved by day. Okay. I haven't smiled all day and I'm so happy.

Speaker 3:     23:32           Uh, Jerry, always a pleasure. We'll talk soon. Awesome man. Thank you.

Speaker 4:     23:36           No, one of the things that means a ton to me is the personal reviews that you guys leave on itunes. You wouldn't mind going out, rate the show, let me know how I'm doing. Just go to Itunes, click on the episode and rate and leave a comment. I read all the comments. I appreciate all the stars and everything differently already left for me. Again, I really appreciate it and it's my way of finding out how I'm doing. So if you don't mind, I'd really appreciate it. And I again, thank you so much for all you guys do. Have a great day.

Jun 21, 2018

Why Dave Decided to talk to Reekita:

Augmented Reality is here and can now be used in your funnel and on Facebook Messenger. If you have a physical OR digital product Or a service, you can now use state of the art technology in your funnels. The ROI and conversion increase is amazing. Reekita is helping other marketers to use augmented reality in their business. She talks about where things are now and where it is going.

Tips and Tricks for You and Your Business:

  • How to integrate augmented reality into your business. (1:52)
  • How would somebody incorporate augmented reality into their funnel (3:10)
  • What Reekita is currently using in her business with Augmented Reality (7:28)
  • Integrating AR into your website (9:30)

Quotable Moments:

"Augmented reality is any digital content you overlay into your own environment."

"People will not really have to leave their house."

"The best benefit is that there is no competition around. When you are seeing stuff in AR, you are seeing it as if it is in your house."

Other Tidbits:

Marketing, in general,  is changing very soon. All the major platforms; facebook, snapchat social media, are all integrating AR into their platforms.



Speaker 1:     00:00       Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward.

Speaker 2:     00:17       Hey everybody. Welcome back to funnel hacker radio. This is gonna be kind of a fun, crazy and different types of podcasts. And I normally do A. I actually don't know this guest. This is the first time we've met. I usually, I know our guests, but a different bannock introduced us and I want to make sure we brought her on. She's doing some crazy fun kind of different things. So I want to bring on ricky to gala. We're going to welcome to the show.

Speaker 3:     00:39       Thank you. Thank you. Um, and I'm a, I really appreciate you having me on your show.

Speaker 2:     00:45       That the topic is the part that got my attention. I usually kind of selective as far as who we bring on, but this is a crazy time topic. So what we're going to dive right into is augmented reality marketing. Uh, this became interesting to me. I was actually, I was down at a Joe Polish and Dean Grazia Center K Group and was talking with a couple of guys there about some augmented reality that they were looking at doing and one of the guys ended up showing me a basically a website where you could move furniture around and you could see furniture in your room and whether or not you liked it or bought it. And then jeff reached out and said, hey, I've got this guy, this girl who's really knows what is happening, augmented reality. So I thought, you know what? Let's bring her on and kind of dive right in. So Ricky, to give people a little better understanding of what augmented reality is. I didn't do the best job explaining that. So

Speaker 3:     01:34       you did a really good job because of mentored reality is elevate different from what your reality. What are like many people have this perception that was your reality is same as a mentor reality. But, uh, the real, the reality is that augmented reality is basically any digital content. You in a real environment. And let's say you have a print printed media, you know, some kind of pamphlets or something like that and you want to have your videos or you know, a link to your funnel so you can actually do that with the help of augmented reality. Like you can create content and you can add it on your pamphlet and once the user scans the image of whatever you are doing, they will be seeing augmented content over or you know, over the pitch or whatever you have done. And

Speaker 2:     02:25       I actually saw that last December we were out, Russell and I were out, he was speaking at James Mallin shacks event and one of the ladies there had a business card that had a qr code and you basically click on the Qr code and the Qr code brought up a video of her,

Speaker 3:     02:41       right? Yep. Yep. And it's nice and coated or like there are easy drag and drop tools available in the market where you can use them and create all these fun stuff within like five minutes. And it's very affordable too. So that's really simple to do.

Speaker 2:     02:56       So anytime someone tells you they can do it in five minutes, I'm like, there's just no way. So tell me what's it really take and how can I actually do? How could give me an example of how someone would use augmented reality in their funnel?

Speaker 3:     03:10       Okay, so one great question. Facebook, actually facebook is coming up with the augmented reality into the Messenger and you can integrate or augmented reality with your books. So let's say you want to, or you are adding your facebook messenger or link on your funding or whatever and you want your to wants to try the product. You can do that with the help of augmented reality in your Messenger. So that is one way that you can use.

Speaker 2:     03:37       I haven't seen that. So yeah. So most of the people who are listening to this, they're driving or they're working out there listening to this, this podcast. So give people. You're going to have to describe in visual terms what augmented reality is going to look like on their face in Facebook Messenger Bot.

Speaker 3:     03:53       Okay. So let's say you create a Messenger Bot and that are automated messages integrated, uh, US selling makeup for example, cosmetics, and you want your customer to try the product in on themselves. So what you will do is you would add a comment saying that, do you want to try the product? So it is like, let's say you respond to yes. So the facebook camera will open and once the facebook camera opens, you can actually use um, facebook air effects. They have a platform called ear effects, but you can create that effect and once you create that effect in integrated with their book, with the help of facebook Api, we can do. But yeah. So, uh, once they do that, it's all centered in everything. So once the customer says yes, they will open the camera and try to see what the different product in front of them and they can put the lipstick on their lips, they can put the foundation on whatever and they can test the product.

Speaker 2:     04:51       So I can basically get a facebook message here.

Speaker 3:     04:56       Yeah, Beta waiting list. And they stock in some. Oh. So by the end of this year, coming up with a lot of new strategies related to Ar and Vr and starting tweedy post and video ads like three 60 degree, three d, so you can actually see the uh, what do whatever your product is and do a three 60 or manual.

Speaker 2:     05:20       So this works best for a physical product. Then physically it's

Speaker 3:     05:23       not even for syllabuses. Like let's say you want to do a hologram or something like that. You can actually do those kind of stuff now. And um, think that pretty much I'm really different now. Like the way we do marketing, we used to do marketing I would say is going to be changing the student because all the major platform like snapchat, facebook, instagram, Google, they all have integrated ai into their own platform. So indion social media game is changing of Google has integrated into their maps. So let's say you open camera, you will be able to see all of the Geo based ar and you can see like, you know, the reviews the mess, like in a popups of whatever. Like if you had some audio pop pop, you can add audio and all those kinds of stuff, but you can add your animation.

Speaker 2:     06:13       Wow. Let's go back to our whole funnel now. This funnel hacker radio, I've got back to where again, I could receive a facebook messenger from somebody who basically says, Hey, do you want to try this lipstick on and my camera is going to open up and they're going to give me some drawing tool.

Speaker 3:     06:35       Oh No, no. Nothing like that. Could be done in er initially. And then it's just integrated with the help of Ai. So then it didn't have like, you know, automated set up stuff making it or they can change the products and all those things. On the screen itself.

Speaker 2:     06:55       Is this going to look like some of the instagram little error?

Speaker 3:     06:59       I'm some kind of effects that you have the dealers and all those kind of stuff that he use on facebook right now.

Speaker 2:     07:05       Okay. So for us as a marketer, I'm obviously what I want to do is I'm going to sell more product so it's going to be real critical that I make sure that it actually looks good. I'm working with this, with this automated reality. I know that um, some of the older things it looked really kind of clunky and didn't work as much. What are you currently doing in your, in your business using automated reality, augmented reality, admitted automated. Yes. I'm augmented reality.

Speaker 3:     07:30       Okay. So currently I'm building my own platform and the platform is related to augmented reality and virtual reality that you can create content for marketing or anything like that within just five minutes, just drag and drop kind of tools. And um, as of now I'm training people on how to create air and within that I'm creating ebooks and all those things there are user against, against the pitcher and they can have, you know, they can be connected with my funnel or they can be a youtube video or something like that. So there are a lot of things you could have gone to action right inside Ai for let's say you saw a product and you want them to buy, you can directly have a call to action inside er experience and they can just go ahead and buy the product.

Speaker 2:     08:18       Okay. So my mind is just racing now. Some crazy. Cool. Thanks. So because I've had, I've had a lot of people reach out to me recently. I get approached all the time from business development opportunities when I most recently had was a video basically an overlay and again it's somewhat augmented reality type of things to where the video overlay would be either I'd be watching someone else's video and the clothes they were wearing that basically I could mouse, I could click on it and I can buy that at that exact Jack.

Speaker 3:     08:54       You see all the different colors of the clothes and all the different designs and all those kind of stuff, which is really amazing because people will not really have to leave the house and they can show up right in the house. In fact, gap is doing something like that. They have created augmented reality or application that integrated on their products in that APP and you can actually try the product house. Very cool. So then all of those top companies, I've already created the, uh, into the then what are the integrated air into the website? So one of the way, or do we integrate ar is also where you can integrate augmented reality content like your digital product and whatever product is at. You can create it into augmented reality and once when he was ill wants to view that you have an option you want to view in ar or you want to just view in your web browser.

Speaker 2:     09:46       Interesting. All right. So again, I, I love this. This is always cutting edge type of stuff and we just added apple pay to click funnels. So if people can use apple pay, it's one click type of deal. We're seeing on mobile, it's converting like crazy. I'm from the actual shopping experience. In your funnel, when a person buys something, does it take them to a checkout page or does it take, does it take apple pay? Right? Then what's the actual purchasing opportunity? Does it work?

Speaker 3:     10:16       So, um, you know, when in augmented reality one to create the content, you have a republican going into action and you can add any link, whatever link you want to add, you can just add that energy directly, take you to the checkout page. Let's say you are already having into your website that you've added or augmented reality content with, um, it's us sending a sofa so you have added Ai, um, and you've added a CD. So once a person sees the so far they can directly click buy now and check out. So they don't really need to come back and again go through the process and stuff. And the best benefit is that there is no competition around. Like when you are seeing stuff in art, just seeing as it's right there in your house, you've already lost that mentally, Eddie. Okay. I like it. Let's go ahead and buy it.

Speaker 2:     11:10       No, I love it. Actually, that's, that was experienced we had with the furniture. I'm basically the gammer opened up when the room we were in saw the room and basically this sofa came in or the chair or whatever else.

Speaker 3:     11:23       It has in many ways actually, like nowadays if you go to see like there are so many people out there and selling the same stuff what you're selling and it's really hard for marketers to be different or unique in a manner that they are having something unique to give to the customer and this is one way that they can create unique strategies and create a relationship with the users, you know, the customer as well. So it helps to create engagement in something. Well, like, you know, people love to share a wow factor. I love it. No.

Speaker 2:     11:54       Again, I think that's the part I'm seeing a lot on the social stuff is the shareability of it and I think that's a really neat experience.

Speaker 3:     12:03       Yeah. And it creates of when you engage in wanting to have engagement and people are seeing staff it, it automatically converts into sales

Speaker 2:     12:12       and that's what we're all about. Making more sales. So I think that's fantastic. So what are some of the things, so on your company is augmented reality marketing?

Speaker 3:     12:22       So my company name is b r a r, d dot, but we are all into training and coaching related to augmented reality marketing.

Speaker 2:     12:31       Okay. So most of your stuff is on their training and coaching side. If people wanted to actually get the tech, where would they. I'm sorry. One time you do designing end and went up into. Okay. So if a person wants to add this to their funnel, what's the best way of doing that?

Speaker 3:     12:46       I think the best way of doing it is a Greek augmented reality contained with the. Like let's say they have an ecommerce tool so they can create ecommerce website with augmented reality content. So if they're selling any product or anything, they can create that content and added inside their website. So if somebody wants to see, they can directly see that. Second is they're doing a webinar or something like that. Many times we just showed us, you know, a page. I mean share the screen, like go ahead and scan the so you can actually do that. Like, you know, you show your picture or something on the screen and you want them to buy something, you just use it to scan the image of the screen and they will be able to check out immediately. They don't really need to go on the web browser and you type and see all this stuff. So it's immediate call to action.

Speaker 2:     13:38       So on our funnel builder secrets Webinar, at the end, I can have them literally take a picture of the call to action. Yeah,

Speaker 3:     13:47       pick up the phone and just scan the screen. And you have called to action immediately.

Speaker 2:     13:53       No, that's super cool. And we're going to have to do a lot of split tests in here. I'm really, really curious to see how this converts. Yes.

Speaker 3:     13:59       Would that I have learned different strategies which we can combine. In fact, I'm creating different funnels inside the software that I'm relieved and those will be like, then they are like two step three step funnel is you don't really that long step funnels that we have been creating for so long because of augmented reality is all about cutting the long experiences that you've had and giving them a unique experience. So I think that will be really cool.

Speaker 2:     14:28       That's crazy. So what are some of the things that if you've been split test or looking at things, what are some of the results that you're seeing with augmented reality?

Speaker 3:     14:36       So, um, recently I feel like we have been doing a lot of case studies and all those things and augmented reality or the thing that has shown in the market is augmented reality is showing the highest out of all the technologies and has been launched or you know, uh, being there in the market guilty of and it's not some effects or something like that. It's all together. A new technology like how we used to use, I mean we use phones. It's the same way in the future of augmented reality is going to be smart glasses at are wearing today within the next five years. I'm not joking. Like Sony, Google, Samsung, they have the patient already on augmented reality, smart glasses. So yeah, that's definitely future and they want us to stop using phones and all those kinds of characters and just focus on using these marg glasses and all those things. So one is going to be really connected.

Speaker 2:     15:36       Crazy. So I blinked twice to buy and wants to say no. Is that how that works?

Speaker 3:     15:40       Oh yeah. So Yep. I know you are be coming to the client. So yeah, I mean gestures and all those kind of things would come into play where you will click like, you know, you will just wave your hand. Say No, you blink your eyes. Yes. Those kinds of stuff are really coming out with now using technology and you know nobody or tracking.

Speaker 2:     16:06       You feel like I'm gonna be sitting in an auction and accidentally raise my hand and said bought $10,000 for the product. So.

Speaker 3:     16:12       Well, yeah. I mean, it's got to be crazy when in fact 2018 has been overly different. Your all together because all the top companies have created and what did you like high or integrated with the website, so either on the social media platforms or they have created their own platform for development of this and it has gone mainstream in 2018 and I was waiting for this for the last five years. I was waiting.

Speaker 2:     16:42       Well, we're for people want to find out more about automated reality or connecting with you. What's the best way of doing it? Amended reality. Gosh, I'm so sorry. I keep. I've got automated or augmented, so if they want to find out more about augmented reality as I use to this automated marketing automation tools, I've been working with some academic stuff. We're doing so automation and automatic as in my back to augmented reality. Uh, if people want to find out more about augmented reality or to connect with you, what's the easiest and best way to do that?

Speaker 3:     17:16       I think the best way is to connect with me on facebook. They can sell it. Tricky. Ricky Delgado and Rae

Speaker 2:     17:25       k I t a g a l A. Yep,

Speaker 3:     17:29       that's right. And we can take it from there if they need any help with anything because my main goal is behind or you doing training or courting people is because of mentors. Reality is the way that is going to change everything coming forward like after 2000. I think after some more we will see lot of amended reality content, especially with facebook and instagram.

Speaker 2:     17:54       I really want to him. Well Ricky to thank you so much for being on the show today. I greatly appreciate it. Again, augmented reality. So I find out more about augmented reality. Check out ricky to golf on facebook are e k e t h

Speaker 3:     18:10       eat.

Speaker 2:     18:11       I'm just blowing this whole thing ricky to so one more time. R E E K I t a g a l A. Yeah

Speaker 3:     18:19       that's right. And anyways Vicky who passed me, even if you like Google it, there's only one ricky data so they will be able to find me.

Speaker 2:     18:30       Well thanks so much

Speaker 3:     18:31       and thank you. Thank you so much and I really appreciate your time and having me on your show today.

Speaker 2:     18:38       We'll talk soon.

Speaker 4:     18:41       No. One of the things that means a ton to me is the personal reviews that you guys lead on itunes. If you wouldn't mind going out, rate the show, let me know how I'm doing. Just go to Itunes, click on the episode and rate and leave a comment. I read all the comments. I appreciate all the stars and everything. Everyone already left for me. Again, I really appreciate it and it's my way of finding out how I'm doing so if you don't mind, I'd really appreciate it and I again, thank you so much for all you guys do. Have a great day.

Jun 15, 2018

Social media has increased the ease and numbers of "haters". As a business owner who needs to publish content and products it can be tough when you get beat up on social media for doing the best that you can. Dave Woodward provides insights on how other successful entrepreneurs continue to Care for those they serve WITHOUT caring about what others say.

Tips and Tricks for You and Your Business:

  • What to do as an entrepreneur if you don’t have thick skin (3:00)
  • Dave gives examples of companies and entrepreneurs focus so much on their clients, that they don’t care who they upset (6:35)

Quotable Moments:

"You have to care so much about those people that you are working with and that you are serving, but at the same time you have to care less about the haters."

"You have to let the haters fuel you."

Other Tidbits:

Once you care so much about the people you are serving, you will care less about the haters.



Speaker 1:     00:00       Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward. Welcome.

Speaker 2:     00:18       Oh my gosh. This is a crazy topic and I see this happening so often. It's so many people's businesses that I just. I have to help you understand how important this is or there are so many entrepreneurs, so many business owners I speak to all the time who are so concerned and so afraid of what other people are going to say and they care so much more about offending or hurting or upsetting other people that it actually prevents this entrepreneur in this business owner from getting their message out to the world. If this is, I was speaking directly to you and I want to make sure you understand the impact and the importance of the message that you have. I personally believe any entrepreneur, any business owner who goes on his on his or her way to start any business, that you have a moral obligation to get your message out to the world, a true moral obligation.

Speaker 2:     01:05       If you don't feel that strong and that passionate about the business that you're in, then get out of that business and find a business that you do feel that strongly about. I feel that strong right now about click funnels. I literally feel like I have a moral obligation to get clickfunnels out to the entire world, literally to save entrepreneurs from all the other confusing software, all the other mistakes and tools that people are using that actually is preventing them from having the success, the financial freedom, and the time freedom that our platform provides. In addition to that, the coaching programs and everything else, I. it's funny, I literally wear it swag every day. One, I love the t shirts and being honest, how they make me feel, but more important than that, I. I truly believe in our mission. I honestly, I feel this moral obligation.

Speaker 2:     01:48       It is very rare that you're ever gonna. See people without having something click funnels on, whether it's [inaudible], whether it's a shirt, whether it's a water bottle. I want people to ask me about it because I feel that strong about what we do. I've seen this happen at t we just got back from San Diego where we're gathering with our two comma club coaches are two comma club coaches and down there we had about 140 of our students there. We've got another one coming this week and this was our installation meeting. So these are the people who bought a are two Comma Club coaching program at funnel hacking live. And it was fascinating to me to see those people who are super passionate about their business and those who are like, I just don't know. I'm still trying to figure this thing out. And I see it happen quite a bit where people, especially when you're marketing online, um, for some reason people will say, and you'll find more haters online and you actually will face to face.

Speaker 2:     02:43       That's really easy to hide behind a keyboard and a screen and slam other people. But you have to understand that you've got to have super, super thick skin to be an entrepreneur. If you don't, then you've got to find ways of putting up shields and protection there for you. So first of, if you don't feel like you've got that type of thick skin and all the hitters are going to bother you, that's okay. You still have the same moral obligation to get your message out to the world. But now what you have to do is you just have to hire someone to take care of all your haters for you. And that literally would mean hire someone to go through your facebook posts, have hire someone to take care of all your social media so you don't see all the criticism. Uh, it's honestly, it's one of those things that are care who you are.

Speaker 2:     03:24       It's hard when, when someone starts tearing down what you're doing. Uh, I remember, uh, when my wife was teaching a lot of, a lot of fitness classes and she could have the most amazing fitness class in the world, and 30 people can come afterwards and tell her, oh my gosh, that was amazing. But if one person came up and said, ah, you know what, I didn't like your music, or Oh, I didn't really know it was okay. That's the one person that she would be obsessed about and it would really ruin her entire day. I've seen the same thing happen for people when they come off stage and people are like, oh my gosh, that was such a great, a great talk and it wasn't a talk. Did you buy now? I really didn't buy sit back, nick. Oh my gosh, why not? I feel the same way anytime I'm doing a Webinar or anything else.

Speaker 2:     04:06       And I'm like, wait a second. As great as it was, and yes, 15, 20 percent of people bought that means 80 to 85 percent sentence. People didn't. Why did I not connect with them? What did I do wrong? And realize those are just human elements that you're always going to deal with. The key here is you've got to find some way of being able to care without caring, and what I mean by that is you have to care so much about those people that you're working with and that you're serving, but at the same time you can. You have to care less about the haters. You have to allow those haters to fuel you. You also have to understand that, and I see this problem take place a lot with a lot of our coaches and things who are in the coaching business or when they're providing a product or a service that is supposed to be used by someone and the person doesn't consume it.

Speaker 2:     04:51       They don't get the results. That person who created it feels like it was something wrong with the product. Realize that's not the case. It's the person who bought it. I think for yourself, how many times have you bought a book and not read it all the way through? I do that all the time. Does it mean the book was bad? No, it just means I, it was me. It so realize that your customers, it's your boy Garrett white says it best, and that is you are not their savior. You just aren't. Realize you're a marketer. Your job is to help change people's lives, but they have their own agency. It's up to them to actually take, make, take the action and do what it takes to get the results and things that you need from them. But because they're not doing it doesn't mean that you should market it any less.

Speaker 2:     05:33       In fact, you should be marketing extremely hard. Marketing is the one skilled every single person has to learn. Um, I remember years ago hearing from Dan Kennedy, basically, if you're not offending someone everyday, you're just not marketing hard enough. And I truly believe that you've got to have that. You've got to be that prolific. You've got to be that polarized into where your product and service cannot apply to everybody. You've got to be in a situation to where you're doing everything you possibly can to connect with the people who your product or your service was designed for. And at the same time, realize that as you market that hard, you're going to offend, you're going to piss off, you're going to upset other people. That's okay. That's marketing's job is to separate people so that you're only communicating with those people who your product and service can actually benefit.

Speaker 2:     06:18       It's one of the most important things for me is I take a look at anyone I work with and we coach and who are using our product or our service is that you have to be that passionate about it. It was, I was talking with a guy down in San Diego who's in the real estate niche and his whole product is. He's actually going against the typical norm of real estate agents. In other words, he's basically telling people, listen, you don't need to pay six percent to list your house. Well, obviously by his doing that and the harder he markets, the more agents he's gonna upset because he's literally cutting off their lifeblood. You see, the same thing happened with Uber. They upset the entire taxi industry. That's okay. Realize that Uber's client is not the taxi cab driver. Uber's client is the person who wants to be picked up by somebody in a clean car who doesn't want to have to worry about a tip, who understands the person that's going to basically take them, pick them up and take more than they go without any hassles, driving in a in a same manner, and that's their client.

Speaker 2:     07:27       So realize that once you understand who your client is, you are going to upset others, and so you have to learn to care without caring. You've gotta care about your clients, but you've got to care less about anybody else. Pamela wible, who is in our inner circle is one of the most amazing women you will ever meet. This is a woman who is a doctor. Uh, went through medical school, lost a lot of her friends who were other doctors to suicide, and realized that it became her mission, her passion to fight for doctors to prevent them from committing suicide. He says this didn't make any sense and she's gone so far. I mean, she works so hard that the entire medical community, the hospitals at others who are basically killing these doctors and our manufacturing, these heartless doctors who are just becoming a mill, she's fighting against that.

Speaker 2:     08:24       She's fighting against these major institutions and she was funny. She was speaking on stage here and she said, you don't. You really. You have to understand that you have to get to the point that if you don't have a bodyguard and that you're not getting death threats on a regular basis, you're just not working hard enough. Now realize, I don't know if you can take it to that extreme, but that's how passionate Pamela is about her mission. She's literally saving lives, but because she's going about saving these lives in the way that she's doing it, she is upsetting major, major medical associations and she literally has a bodyguard because she does get death threats because that's how passionate she is about what she's doing. Money is not the motivator for her. Saving lives is, and so she literally goes to major, major extremes to help people understand the problems that these doctors are facing.

Speaker 2:     09:17       To try to help them, uh, she has different products and services where she literally will bring these doctors out to a, an event out in the middle of the woods and part of the event is for them to get back to nature, to get back to themselves. And part of it is actually where they're nude, where they literally are. It'll have to have together talking negative because she's trying to take down all the barriers to get rid of that white coat because she literally will do what ever it takes to help these doctors. And when you care that much about who you're serving, you start to care less about all the haters. And you have to get to that point. So realize as you take a look at your marketing, you need to market harder. You need to market in a way that upsets people. You've seen it.

Speaker 2:     10:00       We do this all the time and the more that we do this, the more upset people get at us. You've seen our confusionsoft stuff. You've seen us, our vendor comic books with Loki pages and confusion soft. It's because we truly believe and feel that our platform is the only platform that was going to save entrepreneurs from all this other confusion software for things that don't work, that's going to take up their time and their money. We feel that passionate about it. I hope, and I pray deep down inside that you feel that passionate about what you're doing, that you get excited, that you're motivated, that you can't wait to tell people about what you do because you have a product or a service that literally has changed in the world. I know that I do and I hope that you get to the point where you start to care less about the haters and again, realize there's a human element to all of us.

Speaker 2:     10:50       You know, we joke around here in the office that you know James, James, p friel has one emotion, but at the same time, every, all of us have emotions and it's human that you're going to get your feelings hurt, but realized deep down inside that when you feel you're more passionate about those you're serving than you are about yourself. You will be that much more passionate about getting your message out to the world market hard study marketing. There's nothing more important to you that are really understand the psychology of what it's going to take to fulfill the moral obligation that you have to get your message out to the world. I hope you have an amazing day. I wish you all the success in your business and again, if you're struggling with this, hire people to take care of that human element so it doesn't suck you down.

Speaker 2:     11:31       I know with with Russell, it's very rare that he spends a bunch of time dealing with the haters and over time he's actually learned to develop a thick enough skin to where it doesn't matter as much, but in the very beginning he hired a ton of people, basically the Redis facebook posts and to take care of that kinda stuff because it hurt. That's human. That's it's really hard when you're going out and you're trying to save other people and other people are saying such terrible negative things about you realize that that's the human element to what you're doing. Develop the thick skin as an entrepreneur and realize you have a moral obligation to get your message out to the world and let us know if there's anything we can do to help you in that way. Please, I would love and I appreciate so much.

Speaker 2:     12:12       Most people spend time listening to these podcasts. If there's a message or something that you would like me to say, some topic or something you'd like me to convey or to get out there, please reach out. Let me know what that is. You can hit me up on facebook, personal message me there, David clickfunnels, to my email. Also, I would really appreciate any ratings or reviews that you can give me on itunes. I'm really trying to get this message out to more people and the ratings and reviews that you give on itunes. Help me do that. Share. Share the podcast that you like with your friends and families were neighbors, whoever it might be, and again, let me know what I can do to help serve you better. Have an amazing day. I wish you all the best of your business and we'll talk soon.

Jun 13, 2018

The best way to serve your customers is to help them consume your product. Dave Woodward talks about some of the best consumption funnels he has come across in the last few weeks. These are physical products, professional services and information products. He reveals what you can do to help your customers consume your products and want more of them and more of you.

Tips and Tricks for You and Your Business:

  • Examples of consumption funnels (0:49)
  • How ClickFunnels uses consumption funnels for their own products (6:15)
  • Ways to use consumption funnels in your business (9:29)

Quotable Moments:

"The most successful businesses are those that help you consume their product."

Other Tidbits:

Letting customers consume your product by free samples or free offers or reduced price offers is a proven way to increase sales. Hosting events that show demonstrations are also a good way to show your customers how to use your product.



Speaker 1:     00:00       Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Welcome

Speaker 2:     00:17       back everybody. Oh my gosh. This is one of my favorite topics. Consumption funnels. Understand this is, I wish everybody was doing this and it cracks me up. The more people aren't. So what I want you to do is I want to think about how in the world can you help people, those people who you're trying to serve, consume more of your product. Uh, there's, I see this happen a ton and so many other industries and you've got to start using this in your own business. So let me give you a couple of different examples here. A couple months ago, James P friel moved here to Boise area and he and Jada invited a couple of here in the office to go out on a date, so a couples date. So we ended up going to Sula tabla a, if you're not familiar with it. And I'd probably pronounced completely wrong Su, our space la space table, so, but it's a French place and what it is, it's really, it's a, it's a store that sells a ton of high end cooking things and literally anything you could think of from electronic spoons or forks that you basically push down and it spends the spaghetti on to multi hundred dollar knives, thousand dollar cooking pots and pans and just crazy, crazy stuff for the chefs or the want to be shifts.

Speaker 2:     01:42       And there's always a ton of people in there, you know, just kind of milling around and looking at things. The part I found so interesting was we went there on a date, you're going to be asking why in the world would you go to serve the tableau on a date? Well, because in the very, very back, which is key, you've got to walk through the entire store to get the very back of the store. They have a cooking area and it's basically a cooking class where they have two different, uh, it's set up to where you could have about, I think a total about 20 people. And so you're cooking, so they have a chef and they have a couple of people who are there helping the chef. And then there's again for us that night there was 12 of us, uh, so six of us, it was James and Yada, Russell and Clinton, my wife and I, so the six of us were there and they had six others who were there as well.

Speaker 2:     02:35       And basically we broken into different groups to then be taught by a chef how to cook. And it was that evening and happened to be an evening all about an Italian cuisine. And so we made shadow and we made just this fascinating, really cool meals. It was super engaging, a ton of fun. There's an emotional connection between the six of us as well as then some of the other people we were cooking with. Just, it was really kind of a fun thing to get to know other people. And he had this emotional tie in with food and cooking. I was really a crazy experience because, you know, we got done and to be honest with you, uh, we weren't full. So we ended up later going out to dinner to eat some more because we didn't fill up on the meal that we cook, but the key here was the amount of consumption and what I mean by that is they introduced us to a couple of cool little utensils and things.

Speaker 2:     03:27       Uh, one was a, a garlic press, another one was, um, the way in which actually cut a. They showed us different knives and how to cut things. And so we started consuming the exact same things that we had just walked through a sore full of. So as soon as we got done, each one of us has couples went out and we started to buy what we adjust used now. That was about three months ago, two, three months ago. I have yet, and neither is my wife use any of this stuff that we bought. But it was such a cool experience because we were actually able to consume and to use the different utensils and things at the time we were cooking. So soon as we got done, the very first thing we did was each couple spent probably a couple hundred bucks on different cooking utensils and stuff just because it was cool and it was a ton of fun.

Speaker 2:     04:18       So [inaudible] has this ability where you actually pay. So I think, I think the, I don't know how much the actual meals were, but I don't call it 50 bucks a person. So each of us paid 100 bucks to go to learn from a chef, not only how to cook and prepare a meal, but more importantly how to consume their physical products that they were then selling to us on the variant. So we went in, each of us probably spending 100 bucks for the evening for the date, but then we spent another couple hundred bucks before we left the rest that the store. Because we wanted to buy the stuff that we just used. So realize that businesses out there, the most successful businesses are businesses that help you consume your product. Take for example, my favorite things do is whenever my wife suckers me into going grocery shopping, we typically go to costco and she's on her own because I'm out there sampling.

Speaker 2:     05:11       I love going and tasting all the samples, but there's this law of reciprocity that kicks in once you start tasting these samples. There's a ton of times where I actually will end up buying it even though I don't really love it. It's just because I feel almost this reciprocity because I consumed some of their food, I feel like I said at least by some of it. And so it's the whole reason costco has all these people out there as you can start milling through costco is because they want you to consume their products and as you consume them, some of them are tastes great and you're going to buy them just because they're awesome and you may become a lifelong customer. Continue to buy their same product over and over and over again because you first consumed it. So there's a couple of products that, uh, I know for tri tip, uh, we, we do kick a lot of drag tip and stuff and so we ended up buying tri-tip preseason, everything else because we consumed it there and that free sample, probably seven, eight years ago, we've now probably spent thousands of dollars and tried to all because we consume that product.

Speaker 2:     06:10       Same thing happens if you take a look at what we've been doing inside of click funnels, funnel university, our funnel scripts is a consulting funnel. Fridays, sorry, funnel Fridays is a consumption ploy. If you're not aware of what funnel Fridays is, go to funnel Fridays Dot Com. And there you'll have the opportunity of seen us using our product, helping others consume, not just click funnels, but also funnel scripts. So what happens on funnel Fridays is Jim Edwards, who is the creator of funnel scripts, he and Russell would get together and it's basically a game. They have 30 minutes to create a funnel utilizing clickfunnels and utilizing funnel scripts for all the copy. So frequently we will get people who will send us a product here at our clickfunnels office. And sometimes we'll actually use that will create a funnel for them on that product using clickfunnels and funnelscripts or other times it'll be a product.

Speaker 2:     07:11       There were basically we'd go out and it's something a russell seen something he's purchased and now he because he's purchased it is like, you know what? I would probably change the way this funnel works by doing this, this, this and this. And so funnel Fridays is all set up to help our users consume more of our product by Lilly, by they're seen as actually do it. It's literally half an hour. It's time for a reason because we're trying to help people understand that clickfunnels doesn't take a whole bunch of time. That is easy to use. And so by seeing Russell using it and by having gym, using funnel scripts and showing how easy it is to use that. So realize one of the great things from a consumption funnel funnel Fridays is you actually get to see it. I was literally just talking to my son Chandler about the.

Speaker 2:     08:03       He just put together an Oto using the script easier and faster, and that's the whole ploy behind funnel Fridays to let you see how easy and fast both funnelscripts and clickfunnels is. So if whatever product you have, you should help people consume it. One way they can consume it is by a samples by Lord, easier cost samples, free plus shipping, offer samples. Um, we're looking at doing some things right now with prove it for that, which again is a kito product. It's a network marketing product. And one of the biggest problems that a lot of network marketing companies run up against is they're trying to always sell the, the, the offer as far as the money making opportunity and they're selling the opportunity more than they're selling the product. Whereas you get people consuming the product, they'll then want to get into the offer. So we're looking at doing some things with prove it to where we actually will be in a situation of giving away samples at a lower cost.

Speaker 2:     09:00       It's not the full month's supply, but by giving away the sample, they get used to it. And I mean, people aren't doing this for years, it's the whole puppy dog close, you know, just take the dog home, take this little puppy home if you don't want to then bring it back. Well, it's a consumption funnel. They're wanting you to consume the dog, not to eat the dog, but to actually use the dog to get, see how it is to have that dog in your house. So I want you to take a look at your own business and the different things that you're doing. What type of consumption can you do in your business to help others consume your product? It may be through demonstrations, like funnel Fridays is where you actually show people your consuming your own product. It may be through samples, it may be through putting on an event and then selling the physical product of the people, how they use it, the afterwards.

Speaker 2:     09:49       So realize this whole idea as far as consumption funnels. This has been done for years. I go to a lot of the fairs where people were up there and they had the demonstrations. Uh, you take a look at a lot of the infomercials which are demonstrations. They're doing these demos to basically show how fast this vacuum works, how fast this mop, this mop cleans 'em the whole Kirby vacuum cleaner, door to door sales person was the same thing. Whereas let me come in and clean one room for you for free. And by their basically consuming that or seeing it or using it in your house, you're like, oh my gosh, okay, I guess I better do that. So realize there's so many ways for you and your business to help your customers use your product, and the more they use your product, the more than that I want to buy the product.

Speaker 2:     10:35       So make sure that you start looking at ways that you can help your customers use, demonstrate, apply whatever it might be. The more they consume it, the more they see other people consuming it, the more easy it is for them to buy it, to use it, and more importantly, to continue to buy it on a regular basis. So with that, spend the time understanding consumption funnels. Start looking at infomercials, watch how infomercials they do the exact same thing. It's a 30 minute infomercial and for basically broken down into seven minute segment where they're can. They're showing the consumption of that product for seven minutes and then an offer it then seven minutes and then an offer and then seven minutes and then an offer and they use urgency and scarcity at the back end of it. So look at funnel hack infomercials. There's some of the best consumption things as you're in Costco.

Speaker 2:     11:22       Next time, look at how, what different types of samples are they offering or are they all food samples? Are they different types of samples? As you're out, realize that every business that's really smart is using different ways of helping people consume their products, so start funnel hacking other people's businesses and see how they can use it in your life. Dentists have done, they do this all the time as far as a low barrier offer to get you into their clinic to basically get your teeth whitened or to get a free checkup. Chiropractors had been doing this. They're trying to get you in their office to help you consume for a free x ray or or adjustment or something like that. So this has been done all the time, so you've got to start paying attention to this. See how other people are using consumption funnels, and use these consumption funnels in your own business.

Speaker 2:     12:08       Having an amazing day. Again, thank you so much for listening. I can't thank you enough. I know there's a whole bunch of other podcasts you could be listening to. There's a lot of things you could be doing with your own time. If you're liking the content that I'm putting out right now, I would love it if you wouldn't mind going out. Go to itunes rate, review this. I read all the reviews. I appreciate those reviews. I appreciate the ratings. If there's things you want me to be talking about her or topics that I'm not hitting that you think I should hit for you, by all means, send me a personal message on facebook. Email made data, click funnels. I want this podcast to be something where I'm dropping massive value bombs to you that you can implement in your business on a regular basis. Have an amazing day and best of luck in your business.

Jun 11, 2018

Most entrepreneurs hate sharing the "Journey" They would rather only share when they have made it. Dave Woodward details why you MUST document the journey and why you have a moral obligation to do so. The massive disconnect that occurs when you don't will prevent you from being able to serve those you really want to help.

Tips and Tricks for You and Your Business:

  • Why it’s so important to document your journey NOW (3:25)
  • Dave talks about his wife’s struggle a few years back (5:25)
  • The importance of letting people know about your kryptonite (15:15)

Quotable Moments:

"What people buy into is emotion and feeling."

"Time has this way of defusing and simplifying and also making you forget the pain."

"You are one step ahead of somebody."

"Facts tell, stories sell."

Other Tidbits:

A lot of people have a problem selling because they can’t connect emotionally with other people.  By documenting your story as it happens, people can feel your emotions, because they are real and in the moment.  When you tell your story after the fact, it’s harder to sell because you’ve already disconnected from those emotions.



Speaker 1:   00:00     Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody, welcome back.

Speaker 2:   00:18     I'm super, super excited to have you back on. I can't tell you how much I appreciate the fact that you spend time listening to this recently. It's been a crazy, crazy time. A month of May here is just been busy as can be and I've had probably 12 different interviews I've had to reschedule or postpone or cancel just due to a conflict as they were coming, but it's given me the opportunity to really do a lot of own my own personal thoughts and things and I appreciate you spending time listening to these. I know this isn't the typical thing and hopefully you're getting the value out of this for my own personal thoughts that you get out of of somebody interviews and things, but what I want to dive into right now is this whole idea as far as the after version disconnect. This is a principle that happens to so many of us when we start going for whatever our dream is and especially when we're trying to teach people how to do that.

Speaker 2:   01:03     What happens for a lot of us is known. We got to this situation as far as, Gosh, I hear it all the time. I don't want to publish. You know, I'm just not good enough. Oh Man, I'm just not ready yet. I just don't know enough and oh my gosh, there's so many other people know more than I do, and so the what I see happen quite a bit as so often people aren't willing to document the process and they keep saying, well, when I get to x point, then I'll be able to provide the value that I needed to my followers, my listeners, whoever it might be, and it's then. Then I'll start. This is probably one of the biggest problems pc happened, especially in any of the information products, but we're also seeing a lot of it in the coaching side and buy a ton of it.

Speaker 2:   01:45     Also, as far as consulting and what happens here is too often you want to get to the point to where you're at the other side and then you want to provide the help and the value. The issue you run up against is what people buy into his emotion and feeling and you have this emotional disconnect because you can't remember exactly what it was like when you were there. Time has this way of kind of diffusing and simplifying it and also making you forget the pain. It's probably the whole reason why women have more than one kid. They just forget how painful it was.

Speaker 2:   02:21     I can tell you that I see this a lot in my own personal life and that is one of my own personal struggles is really becoming extremely vulnerable and telling people my deepest, darkest feelings and emotions and I'm trying to be more of this on facebook live and I'm really going to try here in the next day, next two to three months. For you guys to find out a lot of the vulnerable things about my past. That has gotten me to the point where it out, but what I want to do is make sure you understand why each and every single one of us needs to make sure that we're out there publishing on a regular basis, that you're out there and connecting with people. So often I run up against is, you know, once I get there, that's when I'll do it. The biggest problem I find with that is you have.

Speaker 2:   03:07     This is again, first of all, if you haven't bought expert secrets, by all means, go right now. Stop this podcast, open up a browser, go to expert and buy expert secrets. You need to understand the whole idea about the epiphany bridge and the hero's two journeys. This is why most of us have such a hard time selling is you can't relate. You cannot connect emotionally with those people who you really deep down inside you want to serve, and what happens is you need to first and foremost, you've got to start documenting the process and you got to start today. No matter where you are, what you'll find is that you are already. You're one step ahead of somebody, someone out there you're already one step ahead of and what you'll find is that right now there's others who are looking to you for you for help, and yet you're preventing.

Speaker 2:   03:57     You're not out there allowing. You're not allowing the universe to serve you by you serving others, so I highly recommend right away. Then you start publishing, whether that's on a podcast, whether it's on a facebook live, whether it's through a youtube videos, if you're a writer, whether it's through blogs or whatever it is, you've got to get to a point where you start publishing on a regular basis. It's going to do a ton of different things for you. First of all, it's going to allow you to get out your emotions and to document them so that when you go back, you'll, and that's why again, I liked the podcast or video or audio because you can then connect emotionally. You can feel the tension in your voice. You can feel the pain that you're going through and as you share those, those moments with people, that's the emotion that people buy a.

Speaker 2:   04:44     again, you've heard it a million times, stories sell and facts are facts tell and stories sell. The reason for this is because people connect emotionally with the story and I. I'm going to get real vulnerable here, not on this podcast, but I'm probably one or two in the future here where I'm going to get real vulnerable on exactly what I've gone through to get to where I'm at currently, but I want to kind of share with you a couple of other stories. One is of my dear wife, Oh, I love more than anything in this world. Those of you guys who know me real well, you'll hear me refer to my wife. Her name is Carrie, but to me she's princess and there was a time, it's, Gosh, this September will be five years and five years ago in September she was just wasn't feeling good and she was struggling.

Speaker 2:   05:39     She was, you have to say, my wife is a world class runner and she literally was an elite marathon runner, sub three hour marathon runner. In other words, she was able to run 26 miles in under three hours and because of that she got a lot of recognition and she was used to pushing through a lot of pain while in September, five years ago. She was in a situation where she just wasn't feeling good. She was tired. She just, she's like, I just cannot. I don't know if I'm just getting older. I'm now 40 and it's just hit me and I just can't. I don't know. I just can't do it. I don't know what's going on. Well, after about two weeks of this, it got to the point one day where she was teaching a spinning class and she literally couldn't continue the spinning class where she stopped spinning and just talk to Dr Students through it.

Speaker 2:   06:32     He's like, Dave, something's going on and it's just. I just, I don't know what it is. So she went into the doctor and they did an ekg and they said, holy cow, this ekg isn't. Something's wrong with it. She needed to go get this checked. So she took them to a cardiologist. They looked at it and said, yeah, you've, we need you to come in right away. And so literally within 48 hours, uh, they're doing another ekg, and at that point they said, you know what we're going in, and they basically said we needed to do an ECO car. We need to basically go in and find out what's really going on. In other words, basically did this whole Catholic thing where they ended up putting a blown through and everything else. What as they started going in and they found out she basically had had three heart attacks within the week and to make matters worse, her left anterior descending artery, which is known as the widowmaker was 100 percent closed, occluded.

Speaker 2:   07:31     And because of that she was in. That was why she was having all this pain. Well, as we've gone in and basically the doctor not knowing what the end result was going to be, the doctor said, listen, Mr Woodward, I need you to come over here. I want to talk to you about a couple of things. She goes, listen, I don't know exactly what's going on here, but this is going to be real quick procedure because you know what? I think she's just got a lot of anxiety, a lot of stress going on in your wife. Just needs to learn how to deal with the stress of what's going on in her life. And I said that, that's not my wife. She deals with a lot of stress. She understands what's going on and she's a runner and she goes, well, let me say this will be a quick procedure.

Speaker 2:   08:05     Well, it wasn't. It was literally two hours later he came out and he apologized. He said, Mr Woodward, I am so sorry. I had no idea what was going on and we're so grateful she's in here and we got this thing taken care of and at first she was like, I just don't want to share this with anybody. I'm sure almost kinda went through this whole embarrassment thing of like, Gosh, I'm in this world class athlete, what's going on? And, and I just, I don't want to even know about this. And so it was kind of kept our close friends knew, but that was about it. It wasn't something she wanted to tell everyone around the world about what was going on. And as time went on, time being about a week or two other people started reaching out to her and heard what had happened. And so she thought, you know, I've got to put a facebook post out so people understand that I'm okay and everything else.

Speaker 2:   08:52     So she wrote up this long facebook post about her experience, about what had happened, the emotion she had gone through the symptoms as a woman for a heart attack, heart disease, actually the number one killer of women. And the problem is that the symptoms are different. It's basically the symptoms that any busy mom or busy woman's going to go through fatigue. It's, it's just feeling like you just can't continue going on. It's not the, my left arm is going, none. It's not the pounding in my chest. And so because of that, a lot of these things go unnoticed. Well, she ended up doing this massive, huge, long facebook posts telling her exact story. What she went through the emotions because at that point it was still really pure, really raw, and then continue to, to post about every month or so after that, what happened was amazing to me.

Speaker 2:   09:47     So many people started reaching out, um, it because after she was able to get back and she started running again, she got the situation to where lily, we were. She was getting facebook personal messages from athletes around the world who are going through the same. Can you really run again? Is there really an opportunity? It, can I get back to where I was? Am I in a city? Is this the end of my career? Is this the end of my. And because of her experience and her being so raw and so pure and so open, so many people reached out to the point where she literally was connecting with athletes in, in Europe, in Asia, in South America, all around, literally around the world. And got to the point where the American heart association reached out to her and said, you know, we've heard your story and we want to know more.

Speaker 2:   10:37     So they started talking more about what she was doing and the fact that she was coming back and you have to understand my wife at that point, he had ran Boston marathon twice, she'd read the New York Marathon, all marathons that you have to qualify for, you've got to be extremely fast to get into these types of marathons. And the American Heart Association was sponsoring the Chicago Marathon and it's because of her post that they basically said, you know what, we want to fly you out. We want you to, we want to sponsor you to run to run the Chicago marathon because we want to show people that there's life after this heart attack. There's, you actually can come back. That was the most fascinating experience for me to see as she was out there running. It was a tough race for um, and it wasn't world record setting the like she was hoping to get to.

Speaker 2:   11:26     But the coolest thing for me was to see how many people were so touched by her coming back. And it was her journey back. And yes it was, it was extremely emotional. It was extremely painful for me as as a husband where I was sitting there, I may have lost my wife and and going through all the emotion of it. I look back and it's been five years, seems like an eternity ago because of so much so many things have happened, but I'm so grateful that she spent the time to record it, to document it because she literally is blessed the lives of so many other people because she went through that process of documenting her journey and her journey wasn't easy. It never ever is, and yet at the same time, because she went through that, she literally became a spokesperson for the American Heart Association. She was able to to help others around the world to come back and to be that person.

Speaker 2:   12:18     Was she back to where she was and wanted to be back? As for our for world class times? No, and that's what I want to make sure you understand is as you go through the setbacks, as you go through the trials, you have to document these things because you are literally, I believe that you're given these experiences to. Bless the lives of other people. If you take a look at expert secrets and some of the stuff that Russell's put out recently, if you go back to marketing your car marketing, your car was all because of Russell being at one of his lowest points and yet at the same time over for, Gosh, I think we're 400, 500 episodes now. It's now become marketing secrets, but because of those podcasts, it is given so many other entrepreneurs hope so many other entrepreneurs. The opportunity that you know what?

Speaker 2:   13:06     I can come back, I can make it through this. I can. And it's important for you to understand that you're giving these, these trials, these struggles, everything else to be the blessing in the lives of other people. So I'd encourage you, no matter where you are right now, start documenting, start documenting whatever the process is for you and you'll find that you then will have the ability to connect more people. Uh, we have an epiphany script in on page one, 14 of expert secrets that goes through really helping people understand and document their story. So if you're already kind of beyond where you want it to be and you haven't documented past, I'd encourage you to go get a copy of expert secrets. Go to expert Get expert secrets. Look at page one, 14, and start answering those questions. As you answer those different questions, it's going to bring back the emotion.

Speaker 2:   13:56     It's going to bring back the feelings that you were going through and then start publishing those, publish those questions, publish those answers, and you'll find that as you do that, you're going to draw other people into you. I'm going to be doing this exact same thing in a future podcast here about exactly how that happens. Now realize that I hear a lot of people don't want to have. I just don't want. I don't want to be that vulnerable. I don't want people to. I just, I'm afraid to do that. Please understand that superman is the absolute worst superhero in the world. Until you know his, the impact that Kryptonite has on him prior to that Superman. He's got actually a vision. He can fly faster than speed balling. Jump over building the guy literally is invincible and being that invincible as a superhero. It's just not even.

Speaker 2:   14:48     It's not believable and it's not even. You don't even really like to cheer for this guy until you know that he has a weakness and the fact that his weakness is a rock and a rock from some distant planet. You're like, really? He's a rock is what basically can destroy this man. Understand every single one of us have our own Kryptonite and it's important that you let others know about your Kryptonite. For some that Kryptonite is your backstory. For some that Kryptonite is other things that you struggle with currently and presently that you're going through. I take a look at some of the people in our inner circle who are out there helping others go through divorce or or recovering from alcoholism or drug addiction or other things is because they went through that. It's because of their story that they're on the other side.

Speaker 2:   15:42     Realize that whatever it is that you have to offer people wherever you are in your journey, you need to get that documented because that journey is going to be a blessing in the lives of so many other people. So at this point I really encourage you guys, get a copy of expert secrets. Go to expert If you already have experts secrets, go to page one, 14 and start answering that. The epiphany questions. Go through those and then publish those, whether you do it through audio, whether you do it through video, whether you do it through a written text, but make sure that you get the emotion. Make sure that you connect emotionally with people. It's one of the things that Russell is probably one of the best at, is the ability to get that, to elicit that kind of emotion because he's out there being that vulnerable and that pure in that raw himself.

Speaker 2:   16:33     I wish I had that strength. It's one of the things I'm personally working on a ton and as I mentioned before in the next few episodes here, I'm. I'm going to go through the same thing. I'm basically asking you to do, I'm going to go through those nine different questions and I'm going to publish to you some of the things that make me extremely vulnerable and I hope that you'll take the time right now. Again, expert Get a copy if you already got it. Page one, 14. Have an amazing, amazing day. I can't thank you enough for taking the time to listen. I know there's a ton of podcasts out there. I know you're extremely busy. If you've got a few minutes and you wouldn't mind, I would love if you'd go over to itunes rate review this podcast. I read every, every review that's out there. If you want to reach out to me personally and tell me how I'm doing, I have greatly appreciated those as well. Just personal message me on facebook or email me David, click funnels. Again, I, I'm going through this process myself and as I'm trying to share this with you, I hope that I hope you're feeling what I'm going through and that most importantly that it's a blessing in your life and helping you get through whatever it is you're going to wish you all the success in the world. Have an amazing day.

May 23, 2018

Dave Woodward was at the ClickFunnels semi-annual partner meeting and totally screwed up. He was explaining a critical concept and without any context or backstory ended up losing the attention of his partners. Russell Brunson came in to save the day by providing the backstory and context. The context brought things back around and unified the group. As embarrassing as this was for Dave it was a great lesson. A lesson he wants to make sure others do not have to learn on their own.

Tips and Tricks for You and Your Business:

  • The importance of the backstory and context (2:00)
  • The Rembrandt in the attic rule – how it applies to businesses (4:43)

Quotable Moments:

“I get super excited about things, and forget to give people the backstory.”


May 22, 2018

The Avengers movies are some of the most popular viewed videos on iTunes right now. Super hero movies are guaranteed blockbusters. Everyone wants to relate to being super human. Dave Woodward reveals how you can find out your super powers. How you can use your super powers to create a mass movement of people. He also cautions you to be careful of your own Kryptonite and how you can make sure to defeat the villains every time.

Tips and Tricks for You and Your Business:

  • The use of swag (3:39)
  • Identifying your super power (5:30)
  • Identifying your kryptonyte (11:55)

Quotable Moments:

“Everyone relates to superheros.”

Other Tidbits:

It’s important to learn about yourself as you grow as a person and entrepreneur. Being able to identify your strengths and weaknesses are the foundation of your growth.


May 17, 2018

Molly Bloom is known as the “Poker Princess” Dave Woodward had the opportunity of being with her in Phoenix at Genius X. Dave details the 9 secrets he learned from Molly as she discussed her rise and fall and rise again. Molly recently had a movie produced by Aaron Sorkin portraying her story based on her book, Molly’s Game.

Tips and Tricks for You and Your Business:

  • The importance of “the experience” (2:20)
  • Taking risks (4:30)
  • Knowing your numbers (6:18)
  • Your blind spots (10:17)

Quotable Moments:

“In life, there is nothing more important than the relationships you have with others, and you have to spend the time to develop those relationships.”

Other Tidbits:

Find the time to be creative. Make time for “quiet time” when you can disconnect and really let your brain get creative and you will be surprised at how much problem solving you can get done.


May 15, 2018

Why Dave Decided to talk to Sammy:

Sammy “Shoebox Moses” or SB Moses (for those in the know) has played music around the world with leading chart breaking musicians. He also has a gift for laying down the perfect track to connect with anyone. He is an award winning musician and DJ who uses funnels to teach others how to connect with music and to become a “party hero” or a record breaking artist. He reveals how musicians can use funnels to market their latest songs and build a list of raving fans. He shows how funnels can work for any business even a DJ…

Tips and Tricks for You and Your Business:

  • How Sammy got his nickname and what it has done for his business marketing (4:21)
  • Sammy walks you through his funnel (9:57)

Quotable Moments:

“The more you give, the more you really do get back in your life.”

“If you are going to do something at all, do it well.”


May 10, 2018

Why Dave Decided to talk to Todd:

ClickFunnels Co-founder, Todd Dickerson reveals what it really takes to get into the 2 Comma Club ($1 million in a funnel) or into the 8 Figure Club ($10 Million in a funnel). We get this question all of the time. Where should I start? What does it really take to have record breaking success. Todd breaks it down to one simple thing everyone can master to get the success they want.

Tips and Tricks for You and Your Business:

  • The simple answer to result in the success of scaling (2:53)
  • The three types of funnels and offers that have created the vast majority of funnels in our system (3:22)
  • The perfect webinar (3:45)

Quotable Moments:

“You need to create an offer with more value than you are actually charging.”


May 9, 2018

Why Dave Decided to talk to Kolby:

Yahoo and other Fortune 500 companies pay hundreds of thousands of dollars to consult with him on exactly what he reveals in this episode. Kolby Kolibas details his “Digital Distribution” system for taking 1 video and creating 23 unique pieces of content for the 5 major social platforms.

Tips and Tricks for You and Your Business:

  • The four pillars of business (8:28)
  • The three major things in life that can change our mindset (11:35)
  • Kolby walks us through a video and how he created 23 unique pieces of content (21:28)

Quotable Moments:

“It is your duty to share what you are going through right now.”

“The highest level of respect anybody can ever pay you is giving you a dollar for anything you give.”

Other Tidbits:

Everyone’s life story is unique. If your journey can help one single person, is it worth sharing?


May 8, 2018

Why Dave Decided to talk to Colin:

Colin Wayne has built a $30 Million business in the last 21 months. The crazy part is he is selling Steel pieces of art for different niches. 98% of his business comes from his use of funnels.

Tips and Tricks for You and Your Business:

  • Colin talks about how he scaled his business from 5,000 sq feet to over 100,000 sq ft in less than 24 months (16:00)
  • The importance of retargeting (26:23)

Other Tidbits:

You can make money in a very select niche market as long as your marketing is on point.


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