Why Dave Decided to talk to Raul:
After spending 18 years traveling from events building his network, when he reached a point where he was missing his family. He realized that there had to be a better way to build his network by qualifying people better.
Tips and Tricks for You and Your Business:
Quotable Moments:
“Keep it simple.”
“In the coaching business you have to be careful because you are not only taking their money, you are taking their energy.”
“A lot of entrepreneurs, we don’t take the time to “nitch” our market.”
“It’s your choice whether you are going to progress or stay in the same place.”
Other Tidbits:
Make sure you are asking the right questions when you are scaling your business. You want to work with people who mesh well with you. Being selective when building your community is important.
Links:
FunnelHackerRadio.com
FunnelHackerRadio.com/freetrial
FunnelHackerRadio.com/dreamcar
Why Dave Decided to talk to Ross:
In one year Ross added 50 clients to his agency in addition to teaching 400 people how to add clients to their agency. His unconventional building business strategy can work in many types of businesses.
Tips and Tricks for You and Your Business:
Quotable Moments:
“I was at the top of my pride cycle and it sunk me into so much debt.”
“When you exchange your time for money, you always lose.”
“What got you where you are, won’t get you where you want to go.”
“I don’t want to be at the top of my game because when I’m at the top of my game, it means that I’m on my way down.”
Other Tidbits:
Working for free through giving trials is one of the best ways to hook your clients. Once they have your product, or have experienced your product, they aren’t going to want to give it up.
Links:
FunnelHackerRadio.com
FunnelHackerRadio.com/freetrial
FunnelHackerRadio.com/dreamcar
Why Dave Talked to Molly:
Molly is a boudoir photographer who did live webinars until she reached a million dollars. She is part of the winner’s circle. She had 81 cents to her name when she dropped out of college and started to focus solely on photography and eventually developed her niche to boudoir photography, making six figures.
Tips and Tricks for your Business:
Quotable Moments:
“We Like to Empower Women.”
“I’ve never been a cookie cutter type person.”
“I didn’t even know about Russell or click funnels or anything until I went to Funnel Hacking
live in 2017 and we’ve 3x’ed our business is going to that event.”
Other Tidbits:
You don’t have to have a broad market to make money. You can focus on a niche market and dominate it. You’re market strategy means everything.
Links:
FunnelHackerRadio.com
FunnelHackerRadio.com/freetrial
FunnelHackerRadio.com/dreamcar
Why Dave Decided to talk to John:
John works about 17 hours a week and the only thing he does is tell people what to do. John is the founder of onlinejobs.ph (Ph standing for Philippines) Onlinejobs.ph is an online marketplace that allows employers to view resumes and qualifications of virtual assistants located in the Philippines. Through outsourcing work to virtual assistants, John talks about how to buy your time back so that you are not bogged down with tasks that can be done by other people.
Tips and Tricks for You and Your Business:
Quotable Moments:
“No matter where you are in your career, your business, and your life – the most important thing is your time.”
“How do you recruit someone who doesn’t suck?”
“You CAN invest in this relationship because they are going to give you time back.”
Other Tidbits:
Anything that can be done online can be outsourced. Hiring someone to do something you already know how to do is the first step in buying your time back. Find someone to help you so that you can work on your business instead of in your business.
Links:
FunnelHackerRadio.com
FunnelHackerRadio.com/freetrial
FunnelHackerRadio.com/dreamcar
Why Dave Chose to Interview Kim:
Kim Barrett is one of ClickFunnels’ Two Comma Club Winners. Kim is amazing at monetizing multiple sales paths with the same lead through one funnel. Kim’s use of the thank you page and new opt in strategies have helped him earn the coveted 2 Comma Club award. More importantly it has helped him build a very successful business providing Done For You Marketing Services. Whether you are looking to scale or looking for a funnel to hack to get in the business of serving clients you will love what Kim presents.
Tips and Tricks for You and Your Business:
Quotable Moments:
“You can’t past that next level which is that $750K and towards the $1,000,000 unless you have a system across all of your businesses. And this is not just from the marketing standpoint but you need to develop systems to each of those new levels and new heights.”
“I think that’s the way true brilliance and true expertise lie is when you can make things simple to understand and your confident in what you do.”
“When people show us funnels and especially when we see their campaigns and stuff, they don’t give people the option to take the next step. Like well if I opt-in for something, generally speaking, I want to get an outcome. I don’t go around opting in just for fun.”
“That ‘Thank You’ Page for us is one of the most expensive pieces of real estate to just disregard.”
Other Tidbits:
There’s more than one way to skin a cat as many of us have all heard, and hopefully don’t have too much personal experience with. This concept really applies to Kim as he came to find out when it came to webinars. He saw that his skill wasn’t selling to people over the video as most extroverted people are. He instead saw that he was best at selling to people over the phone. As he realized this he began to change his model of webinars to get as many people to buy in before the webinar even started. He got this idea from his realization that he was the kind ideal target of the webinar.
Links:
FunnelHackerRadio.com
FunnelHackerRadio.com/freetrial
FunnelHackerRadio.com/dreamcar
Why Dave Chose to Interview RL Adams:
RL (Rob) Adams has become the go to SEO article writing king for anyone he needs to get ranked. He lost his business 10 months ago. Yet because of his SEO and writing skill set he was able to become the “go to guy” for all of the major marketers in the world. He has literally worked for free providing massive value for the people he wanted to get to know. His dream 100 strategy has more than paid off and now he has deep business relationships that will help him build his next billion-dollar business. He reveals the 3 SEO tips to getting articles ranked.
Tips and Tricks for Your Business:
Quotable Moments:
“I’m totally introverted, I’m like Russell. I would rather be in my room typing away on my computer.”
“They were the guys that I was just like ‘Hey you guys so good at what you do. I just want to learn’. Like I sucked at marketing a long time ago. I’m great at software and I’m great at systems but I sucked at marketing. I was like ‘Please teach me!'”
“You have GOT to be willing to work for free if you want to play with the big boys.”
Other Tidbits:
RL Adams has written some 100 articles for top name marketers and has built a relationship with them.
Links:
FunnelHackerRadio.com
FunnelHackerRadio.com/freetrial
FunnelHackerRadio.com/dreamcar
Why Dave Decided to Talk about Our Vulnerabilities:
People buy on emotion. This requires you to connect with your audience. There is no better way than by being vulnerable. But “How Vulnerable”? There is a fine line from being authentically vulnerable and being vulnerable only to sell. People can see right through this and it can hurt you more than help you. Dave reveals an example of where being totally vulnerable actually connected with the audience and helped sell over 50,000 copies of an E-book in less than 5 months.
Tips and Tricks for You and Your Business:
Quotable Moments:
“The fascinating thing to me is the massive amount of success she had because she connected so pure, and so raw, and so vulnerable. “
“I see a lot of people who use vulnerability as a power tool to almost take advantage of people. That’s not what I’m talking about here. This vulnerability is how you truly feel”
“This wheelchair wasn’t a symbol of limitation. It was a symbol of freedom.”
Other Tidbits:
Vulnerability lets people know your real, so it better be real. There is nothing that will hurt your business and credibility in the industry than presenting yourself as someone you’re really not. If you truly want to help those in your influence, then you need to show them how the product has helped people like them. That person can potentially even be you.
When we allow ourselves to become vulnerable with our audience we build a relationship with them. And what happens when you have a relationship with somebody? They trust you. With this trust your audience will be more willingly to confide in you and trust you with their testimonials.
Links:
FunnelHackerRadio.com
FunnelHackerRadio.com/freetrial
FunnelHackerRadio.com/dreamcar
Why Dave Chose to Interview Linh Trinh:
Linh Trinh is a master at selling high ticket products. The best part is he sells them by creating undeniable truth. Basically, he helps the prospect realize what Linh is offering is the best way for them to get the results that they want. If you believe in what you sell you have a moral obligation to be the best and do whatever it takes to help others. Linh reveals his secrets to helping 1,000s of people get what they want and shows you how you can to.
Tips and Tricks for You and Your Business:
Quotable Moments:
“When you offer something for free, people don’t value your time. So, what would happen is I would have 3 or 4 of my coaches just waiting around having appointments booked. And they would sit around all day just waiting for people.”
“The really specific questions allow them to visualize the scenario and then allows them to answer the question.”
“The whole coaching process begins even before the coaching begins, it begins at the sales call. The sales call in itself is a ‘breakthrough call’.”
Other Tidbits:
Linh doesn’t sell features that come with his services, his logic is that when you talk about all of the features your product includes it more often causes uncertainty than persuasion.
Links Mentioned by Dave and Linh:
FunnelHackingLive.com
Online Trainers Podcast
LinhTrinh.com
Other Links:
FunnelHackerRadio.com
FunnelHackerRadio.com/freetrial
FunnelHackerRadio.com/dreamcar
Why Dave Chose to Interview Lisa Sasevich:
Lisa has been creating irresistible offers for decades. These offers have helped her sell over $40 million of her own products and services from home with 2 toddlers in tow. This skill has also helped her business become an Inc 500 fastest growing privately held company. She details her 3 components to the perfect irresistible offer and how you can use them in your business. You can even use them to help raise your kids.
Tips and Tricks for You and Your Business:
Quotable Moments:
“…like they’re doing all the activities that they’re supposed to do, but it’s just not all designed to lead to that irresistible offer.”
“You kind of feel like you’re in motion but you’re really just jumping up and down. When you add your offer then you’re going forward. So, it’s about all of the stuff you’re doing, and not stopping them, but when you add this focus it makes it pay.”
“People are so passionate about their mission yet so scared to sell. Yet it’s not a sell when you have something of true value that you want to give to people.”
“That is where you’re building that funnel, you’re selling something online, I believe you are doing 80% of the work for 20% of the profits. You add that live event, have that lead to a high ticket irresistible offer, you’ll be doing 20% of the work for 80% of the profits.”
Other Tidbits:
Dave gives Lisa major kudos for all that she has done. Not only in the realm of business though, Lisa has also left an impact on the home front as well with raising two toddlers as a single mom.
Lisa emphatically relays the importance of not overwhelming your audience. Your product might be extraordinarily simple yet have multiple opportunities for going deeper into complexities. If this is the case, then let your audience know that after they buy into your product. If they only need to find out something basic, give them their answer and if they want to let their imagination run wild after that then you can present them with that opportunity.
Dave and Lisa have gotten to the point where one sale doesn’t move a mountain the way it used to, however changing a life means all the world to them. The first section of this is a very prevalent truth to some of your audiences. Is the second as prevalently known to your audience? Do you feel genuine excitement when your product truly changes someone’s life?
Links Mentioned by Dave and Lisa:
The Irresistible Offer Blueprint
Lisa’s Podcast “Boost Your Life and Sales with Lisa Sasevich”
Other Links:
FunnelHackerRadio.com
FunnelHackerRadio.com/freetrial
FunnelHackerRadio.com/dreamcar
Why Dave Chose to Talk about Permission:
Do you require permission to be successful? Most do! Many people struggle with the baggage of life and look to others to give them the permission to be successful. Dave Woodward details the personal experiences most go through to become successful. As a marketer, it is your job and responsibility to provide the “freedom” your clients, prospects and followers are looking for.
Tips and Tricks for You and Your Business:
Quotable Moments:
“All of a sudden these doubts and these thoughts are beginning to weigh me down. It is crazy how I’m allowing this one man, who doesn’t even know me at all, to control my thoughts and my emotions.”
“It was funny, I was having this conversation with [Russel] and he says, ‘It’s fascinating these people pay me $25,000 a year and sometimes a lot of them just want me to give them permission to be successful.’”
“We go through this crazy paradox of you want permission but you don’t really need permission.”
Links Mentioned by Dave:
Dave@ClickFunnels.com Get in touch with Dave about the topics you want Dave to discuss and the people you feel he should interview
Other Links:
FunnelHackerRadio.com
FunnelHackerRadio.com/freetrial
FunnelHackerRadio.com/dreamcar
Why Dave Chose to Interview Julie Stoian:
Julie Stoian gives you the tips and tricks of how to grow an engaged Facebook Group. Engagement is the key to growing a group organically. Julie details 5 things she does to help grow her group and what we are doing to grow ClickFunnels Facebook group as well.
Tips and Tricks for Your Business:
Quotable Moments:
“Speed is the name of the game when it comes to engagement.”
“People like to join groups for the networking. If you give them a little spot, that’s controlled, where they can promote it helps the engagement, it helps the group, and it also helps them feel like there’s opportunity there.”
“A lot of people have groups because they just want to sell to them. Like you can sell to them but make sure they have another incentive to be there.”
Other Tidbits:
When you go on Facebook you can find plenty of red oceans in the “entrepreneurial group” sections, you need to carve out a different niche there. If you are selling coaching to help people improve their business or even selling simple products it is detrimental to your time and energy to be in those red oceans. Carve yourself out a blue, underappreciated, or even brand knew section to help expand your reach to its full capacity.
Links Mentioned by Dave and Julie:
Facebook.com/groups/clickfunnels
FunnelHackingLive.com
Other Links:
FunnelHackerRadio.com
FunnelHackerRadio.com/freetrial
FunnelHackerRadio.com/dreamcar
Why Dave Chose to Interview Josef Rakich:
Josef Rakich and Ken Brickley generated over $1.6 million in less than 10 months in a hyper competitive niche. They sell meal plans and fitness training programs in what most would consider to be a ‘red ocean’ environment. They reveal the secret to being able to bounce back from a declining business to now being able to sell worldwide. Their tips and secrets can help you no matter what you are selling.
Tips and Tricks for You and Your Business:
Quotable Moments:
“That’s why we created some software that allows us to take everything into consideration to still produce the perfect workout plan, the perfect meal plan for all of my clients as if I was to personally write them out each one.”
“Nothing closes better than a story format.”
“Something like that story format, it gets that message to them simply and clearly and they can understand. It’s not too long, not too detailed but it gets them exactly the message we want to give them.”
Other Tidbits:
Josef left the Personal Training circle because it wasn’t scalable.
Links Mentioned by Dave, Josef, and Ken:
JosefRakichFitness.com
https://get.macroactive.io/macroactive Meal Plan Software that Josef gives to his clients
Other Links:
FunnelHackerRadio.com
FunnelHackerRadio.com/freetrial
FunnelHackerRadio.com/dreamcar
Why Dave Chose to Talk about What We Sell:
Dave Woodward wants to lay out the details for the pros and cons to the types of products that sell best. He reveals secrets successful marketers use to sell products as experiences and what you can do to have similar success.
Tips and Tricks for Your Business:
Quotable Moments:
“Unfortunately for most of us that are in marketing we end up going the exact opposite direction. Our product becomes very price-sensitive, very commoditized.”
“But once you start bundling it with different products and services where someone no longer compare it to other water bottles. It now becomes an experience that the person is going to get along with that.”
“Even though you’re selling a product or a commodity you can still have an experience. Try to find different ways of creating it, most of it is through your marketing.”
Other Tidbits:
Dave loves ice cream, his wife loves Lu Lu Lemon.
Links Mentioned by Dave:
FunnelHackingLive.com/get-your-ticket-now
FunnelHackerRadio.com
FunnelHackerRadio.com/freetrial
FunnelHackerRadio.com/dreamcar
Why Dave Chose to Interview Julie Stoian:
I get asked all of the time how to launch a funnel if I don’t have any money to spend on Facebook or other Ad platforms. Julie Stoian provides 6 different ways you can use to get free traffic to your funnel. The key is to get started asap.
Tips and Tricks for You and Your Business:
Quotable Moments:
“Usually what happens is if you go out and help 100 people, 20 or 30 of them are going to go in and click on your profile and there’s your ‘Wallbait’ sitting right there.”
“If you don’t have money to send on a huge ad budget then what you do have is time. And so make sure that the time your spending is of value to you and of value to the person you’re reaching out to.”
“Again, it’s about delivering content that the platform, and the people on that platform, actually like.”
Other Tidbits of the Podcast:
There is a fine line between a bribe and a gift to show appreciation. Dave tells us about how somebody who had sent a handwritten letter and miniature copies of Dave’s favorite book no bigger than his thumb. This gift meant a lot to him personally and although no favors were reciprocated, he gained a lot of respect for this man. Dave then contrasts this to someone else who gave Russel a somewhat thoughtful gift and shows up the next day expecting to be able to borrow some of Russel’s time. Although Russel pulled himself away from his work for this guy, their relationship ended there as he didn’t see any reason to associate with someone who would have such an entitled persona.
Links Mentioned by Dave:
FunnelHackingLive.com Come see Julie in Atlanta March 23rd and 24th and ask her your questions as she hosts one of our Round Tables!
Other Links:
FunnelHackerRadio.com
FunnelHackerRadio.com/freetrial
FunnelHackerRadio.com/dreamcar
Why Dave Chose to do this Podcast by Himself:
Dave Woodward wants to discuss with us his own entrepreneurial experiences and then relates them to the pain each of us experience as entrepreneurs. He gives 3 secrets to his success and that of others who have fought the solo-preneur battles and come out on top.
Key Points in Dave’s Podcast:
Quotable Moments:
“I just want to let you know that there is nothing wrong with reaching out for help.”
“Find out what area do you need the most help with this year and focus on that one need and join a coaching program or mastermind for that.”
“Don’t wait until things get so bad that you literally have to have surgery in your business where you have to cut things off and go with something super drastic.”
Other Tidbits of the Podcast:
Dave doesn’t like to divulge a lot about himself, but through talking with a personal coach of his he felt opening up about his past experiences would have potential with helping others know they can be successful as well.
Dave is a believer in capitalism. He’s fanatic about the fact that small businesses have the potential to rule the world.
Links Mentioned by Dave:
Alex Charfen’s Momentum Podcast
FunnelHackerRadio.com
FunnelHackerRadio.com/freetrial
FunnelHackerRadio.com/dreamcar
Why Dave Chose to Interview Josh Ryan:
Josh Ryan lives in New Zealand. At the age of 15 he started playing around with Instagram. 3 years later he now has millions of followers. He details the steps he uses to gain engaged followers and how he uses Instagram for his personal business and now for his clients. His steps are things you can use to build an engaged following on Instagram.
Tips and Tricks for You and Your Business:
Quotable Moments:
“Starting again, I probably would’ve built it more around me because it’s just so much more powerful and impactful.”
“It’s much easier to sell if you build a big audience on Instagram then take it to a Facebook group. That’s what I’ve tested most recently and it’s pretty powerful stuff.”
Links Mentioned by Dave and Josh:
Josh Ryan’s Instagram
InstaMasteryAcademy.co/Academy
Other Links:
FunnelHackerRadio.com
FunnelHackerRadio.com/freetrial
FunnelHackerRadio.com/dreamcar
Why Dave Chose to Interview Julie:
ClickFunnels is one of Zapier’s top ten fastest growing apps. Zapier now has over 1,000 apps. In this episode Julie Stoian shows you step by step how to how to use Zapier and ClickFunnels together to make you more productive.
Here are 3 of the Zaps she walks you through:
1). Inviting People Into Your Facebook Group After They Buy a Course
2). Create New Sales Pipeline in Trello When Leads Come In
3). Following up with Attempted Failed Purchases.
This was recorded on a Facebook Live and you can find the video on our FunnelHacker.TV YouTube channel.
Tips and Tricks You can Use in Your Own Business:
Quotable Moments:
“Pretty soon, developers are working on it, you’ll be able to push information into ClickFunnels instead of just out from it. So that’s coming out soon. Date to be determinined.”
“If you take nothing away from this training except this one key point: if you have a new contact, a new purchase, or failed payment those are the three ways that ClickFunnels can send trigger information going out.”
“The truth is that automation frees you up so that you can connect with your customers more and stop doing all of the little tasks that are getting in the way of your day.”
Other Tidbits of the Podcast:
Trello is the glue that holds CickFunnels’ productivity together, and Russel Brunson’s love affair of a software.
Julie uses Zappier to send her texts every time she makes a sale. This way she has excuses to bust out into the happy dance throughout the day. Who doesn’t love a good reason to do a happy dance?
Links Mentioned by Dave and Julie:
Zappier.com
Trello.com
Other Links:
FunnelHackerRadio.com
FunnelHackerRadio.com/freetrial
FunnelHackerRadio.com/dreamcar
Why Dave Chose to Interview Tyler Shaule:
Tyler is a 2 Comma Club award winner and the Executive Director of a Christian children’s summer camp in Canada, the best job in the world if you ask Tyler. But as his camp faced shrinking enrollment numbers he saw that moving marketing and registration online would be a good move for his business. The only problem was he didn’t know how to do it.
He eventually found our ClickFunnels software and began applying the “offline” principles he was familiar with to drive up the online sales (about $1.12 million in 8 months) for camp sessions. Tyler has even been able to receive an award from a national fundraising association from his donation funnel.
Not only has he found success in increasing the revenue for his summer camp, but other businesses have reached out to know how he did it. Since most of them are “offline” coaches and service he finds a lot of relatability to their struggles. Tyler has been able to help these new clients of his make the same trip he did to getting their own “online” clients. Now he has his own consulting business where he gets paid up to $10k per client.
Almost forgot to mention this last part, 5 years ago he was a high school math teacher. Now what was your excuse for not following your dream again?
Tips and Tricks You can Use in Your Own Business:
Quotable Moments:
“If I can do it with a summer camp in Canada, you can do it with anything.”
“In our industry, the buyer’s journey is like 6 months to 8 months long. So, we kind of have to walk with them throughout that whole time.”
“That’s what I want to do, I want to put that word out, encourage regular people like me to just jump in, and get ready for the success that can come when you have the right Mentors, the right tools, and the right mindset to just really get in there and do it.”
Other Tidbits of the Podcast:
As Tyler’s business relies on their ability to invoke trust in customers so they can see why it’s good for the kids to attend the camp and why it’s safe to leave their kids at this camp. He was able to solve this problem through the use of social media posting of other families.
Links Mentioned by Dave and Tyler:
FunnelHackingLive.com/get-your-ticket-now
www.facebook.com/tyler.shaule Tyler Shaule’s Facebook
FunnelHackerRadio.com
FunnelHackerRadio.com/freetrial
FunnelHackerRadio.com/dreamcar
Why Dave Chose to Talk about the Secrets of Emotional Connection:
Recovering from recent back surgery has created a couple of learning opportunities for Dave. He reveals what Russell taught him about how to truly connect with your audience. He introduces the concepts of feel, felt, found and how they relate to the people you want to serve. He also dives in to how you can use the concept of emotional connection in your videos and sales copy to increase your connection with your audience.
Tips and Tricks for You:
Quotable Moments:
“One of the reasons that you’re struggling right now with trying to connect with more people in your stories is you never will let people know how you’re really feeling. You won’t allow yourself to let the walls down and be more vulnerable.”
“It’s fun having Russel as a business partner but also as a dear friend. We’ve known each other for over a decade now and it allows us to just be like brothers sometimes.”
Other Tidbits of the Podcast:
Dave briefly touched on how Jason Fladlien broke down how he felt during one of Russel’s Webinars after he had already pitched to increase Russel’s sale rate and decrease the refund rate. Jason spent nearly an hour going over this and helping people resolve concerns before they even thought they had any to solidify their resolve of needing this product. After they had realized the need they had for the product, they were then able to earn back the money they spent twice as fast as before because of the emotional drive that they had also been sold on.
Links Mentioned by Dave:
Dave@Clickfunnels.com Dave’s Email
FunnelHackerRadio.com
FunnelHackerRadio.com/freetrial
FunnelHackerRadio.com/dreamcar
Why Dave Chose to Interview Julie:
People are always asking me what they need to do to fix a funnel that is not working the way they thought it would. Julie Stoian outlines the steps that she uses on hers and her client’s funnels. Realize almost all funnels when you first create them do not work as well as they should. You will want to listen to this one a couple of times. There is also a transcript of this episode so you can print off the details.
Tips and Tricks for Your Business:
Quotable Moments:
“If you’re just working on a $100 budget, it’s going to take a long time to generate the traffic to even determine if the funnel is working or not.”
“I would say the very first thing you do is tweak the copy. And if you’re tweaking the copy so much that it sounds like a different offer then there’s information there.”
“You have to be willing to spend $1,000 at least on a funnel and in ads. If you’re not willing to spend that then you’re not going to get enough numbers going through to see if it’s really working or not working.”
Links Mentioned by Dave and Julie:
FunnelScripts.com
FunnelHackerRadio.com
FunnelHackerRadio.com/freetrial
FunnelHackerRadio.com/dreamcar
Why Dave Chose to Interview Bryant:
Bryant Garvin has been running ads for over 12 years. He is the ads guy at "Purple"Where he spends more in a Day than what most companies spend in a month. He knows what he is talking about. He explains how to make partners out of your vendors. He reveals his strategy on using multiple networks to scale ads. He even discusses his top 3 hidden networks no one else is using.
Tips and Tricks for Your Business:
Quotable Moments:
“They’ve gotten in trouble with putting all of their eggs in one basket. And, really, it’s about strategically growing across all platforms and becoming OMNIPRESENT.”
“So we’re always looking for a unique place where everybody else isn’t playing where we can still reach the people we want without having to compete with everybody else.”
“If you are stuck in one channel and that’s all you’re using to drive your revenue, something will happen eventually: and you will go out of business or close to it so you’ve got to diversify it.”
Other Tidbits of the Podcast:
Bryant Garvin and his company have helped Purple Mattress launch and become astronomically successful. You can tell just how successful they are by the amount of times you continually see their ads consistently on varying platforms.
Although this podcast is not a plug for using Youtube for ads, Bryant brings up several great points as to how it’s underused. While Facebook’s ads have recently received a 117% increase, Youtube’s have remained stable for years.
Bryant’s main wish to leave with all of us is for us not to all be “One Trick Ad Ponies”. If we all want to build a true brand then you need to be diverse. You need to be testing where your audience is to see where you should be pushing ads to. Once you see where your audience is you will then be able to see where you can afford to make efforts to expand your audience and reach.
Links Mentioned by Dave and Bryant:
itunes.apple.com/Stack-The-Odds Bryant Garvin’s Podcast
adwords.google.com/Manager-Accounts How to manage your Google ads statistics
Other Links:
FunnelHackerRadio.com
FunnelHackerRadio.com/freetrial
FunnelHackerRadio.com/dreamcar
Why Dave Chose to Interview Julie:
Julie Stoian reveals her Pinterest Secrets. Pinterest has become a search engine more than just a social media site. Julie provides step by step detail on how you can use Pinterest especially if you have a product or service that can be shown through images. You will be surprised at the marketing opportunity that exists on Pinterest.
Tips and Tricks for Your Business:
Quotable Moments:
“Once you have that image and your template you can just all different kinds of bridge pages and you only need one funnel. You could have 50 different bridge pages if you want but you only need that one funnel. Then all you need is different pins and put them on Pinterest.”
“Don’t get overwhelmed and think you have to become this massively cool blogger to get on Pinterest. All you have to do is make a couple of bridge pages and get on those group boards and you can start gaining momentum.”
“Along with you image being very beautiful you need to make sure your description is very keyword dense. Think about it like you would from an SEO perspective.”
Other Tidbits of the Podcast:
Dave comes forth with the fact that he’s not the most artsy person in the world.
Links Mentioned by Dave and Julie:
Pixabay.com Free Stock Images you can use on Pinterest
Canva.com Graphic Design Software you can use for Pinterest
Other Links:
FunnelHackerRadio.com
FunnelHackerRadio.com/freetrial
FunnelHackerRadio.com/dreamcar
Why Dave Chose to Share about his time at Genius Network:
Dave Woodward attended Joe Polish’s Genius Network November 2017. Here he shares the value bombs he learned in the 2 days he was there.
Tips and Tricks for Your Business:
Quotable Moments:
“As you take a look at your life try and focus on what you can get exponential returns on. You’re really trying to maximize your time”
“Too often people don’t want to put themselves out there into stressful situations. You have to get out there, you have to live on that. You have to realize there’s so much left that you’ve got to give and get uncomfortable. Get use to being uncomfortable”
“It doesn’t matter if you are a [glass] half full or a [glass] half empty kind of person. It only matters if you are going to fill the glass”
Other Tidbits of the Podcast:
Dave’s favorite one-liner from Genius Network was: “Life is easy when you live it the hard way and life is hard when you live it the easy way.” Dave is a huge enthusiast of grinding through the hard times so you can enjoy the finished product so much more as you feel the accomplished feeling coursing through you.
If you’re not throwing up once a month because of how hard of the intensity you’re pushing at then you’re not trying hard enough. Just don’t take that too literally. Randi Zuckerberg, the brain behind Facebook Lives, advised this to her audience purely as a metaphor to remind us of how much we really can do.
Tony Robbins told Dave and the rest of those at the conference that a belief is a poor substitute for an experience. How many people do you know that have an abundance of beliefs but little to no actions to go along with them? These kinds of people don’t have as sound of an understanding of what it truly is they believe as much as someone who goes out and acts on their thoughts own notions.
Links:
FunnelHackerRadio.com
FunnelHackerRadio.com/freetrial
FunnelHackerRadio.com/dreamcar
Why Dave Chose to Interview Julie Stoian:
Julie Stoian is the FIRST female Dream Car Winner Affiliate, she’s rocking her new minivan in style. Not only was she a Dream Car Affiliate though she is also a 2 Comma Club winner and even a member of Inner Circle. She has become the best at what she does and we’re excited for her to help you learn how you can do the same in your business.
Tips and Tricks for Your Business:
Quotable Moments:
“There’s only a limited ‘Best in the World’ slots. But I think a lot of people forget if you aim high, you’ll go a lot further than if you aim low.”
“I see this happen all the time with you, with Russell, and with all the people at ClickFunnels is this idea of obsession. People that become the best in the world become completely 1000% obsessed with what they are doing.”
“You see that happens when people become the best at what they do, they stop focusing on the money. They know that the money comes with the value and start to focus more on their legacy.”
Other Tidbits of the Podcast:
How much are you willing to do for your business or clients?
Julie’s dentist told her a few years back about the importance of flossing, she had been told this her whole life and had little faith she could change this habit of forgetting to floss. However, she decided to take action and finally devote the time to develop the habit. Years later her she’s still flossing and she’s learned to apply this principle in her own business.
Life has more meaning as money becomes less of a focus and your legacy takes its place.
Julie has set the goal this year of becoming one of the best funnel building teachers in the world. She loves what she does and now that her dream has finally become a valid source of income she can really start to devote all her time into it.
Links:
FunnelHackerRadio.com
FunnelHackerRadio.com/freetrial
FunnelHackerRadio.com/dreamcar
Why Dave Chose to Interview Phil Singleton:
Ezra Firestone reveals his secrets to scaling e-commerce businesses. He has been doing this for over 12 years. He reveals what multiple you need to be at to be profitable. How to pick an industry and dive deep into a profitable niche. Most importantly he tells you step by step what you need to do to scale your business from startup to 6, 7 and even 8 figures. He consults on multi-million-dollar e-comm acquisitions and reveals his secrets in this episode.
Tips and Tricks for Your Business:
Quotable Moments:
“I lean now towards mass market. I want to be able to say this product is relative to anyone of this gender in this age range. That’s my ideal, right, and then you niche down from there.”
“What I’m trying to do is plant seeds, water those seeds every month for four months, and grow a mango tree that feeds my family for generations. I don’t want to just go out and spear a bunch of fish one day.”
“More things have failed than worked.”
Other Tidbits of the Podcast:
Ezra’s business may have a yearly revenue in the millions, but his heater breaks for unknown reasons at the most inconvenient times just like the rest of us.
Ezra learned that losing money on the short run for marketing is what catapults your business forward in the long run.
If you can sell 30 $5 ticket items that’s great, BUT Ezra wants you to think of how you’re going to pay for more ads to get other people to buy it. Will those same people come back to buy again? Not likely.
With transparency, your company can get the jump on this competition.
Ezra comes forth with his and Russel’s secret Ju-Jitsu vs. Wrestler square off they had in the kitchen at Pirates Cove. We are potentially going to be presented with a round 2 on Funnel Hacker TV down the road. Prepare yourselves for a showdown that’ll rock the internet harder than the release of “What Does the Fox Say” on YouTube.
Links Mentioned by Ezra and Dave:
Everlane.com
SmartMarketer.com
Other Links:
FunnelHackerRadio.com
FunnelHackerRadio.com/freetrial
FunnelHackerRadio.com/dreamcar