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Now displaying: 2019
Mar 26, 2019

As I drive home from McCall ID, I reflect on the last 60 days. It has been filled with TONS of travel, some sleepless nights, and a bunch of AMAZING events that have given me so many take aways!

I was getting super frustrated with my podcast, even making it transparent in my episodes (I think I may have mentioned it a time or two ;)   I have had a TON of people reach out to me to let me know that my content has made some sort of impact on them.  Your "thank you’s" have given me a new rejuvenated energy to put towards this podcast and I’m SO excited to continue publishing my journey!

"If you’ve got a thought, an idea, a journey you’re going on; to document that journey through publishing. Take the time to really expose yourself, open up, let people see what’s really going on" - Dave Woodward

Some Topics Discussed This Episode:

"Challenges have literally become the biggest game changer for us at ClickFunnels"

Important Episode Links:

One Funnel Away Challenge
DotCom Secrets Book

Contact Episode Guest:

Email Dave
Connect on Facebook
Follow On Instagram

Episode Transcript:

00:00 Welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Here's your host, Dave Woodward.

00:17 Hey everybody, welcome back to Funnel Hacker Radio. I'm so excited to be here, I really am quite excited actually. I've had the opportunity recently of just getting back From Funnel Hacking Live and from Traffic and Conversion. It's been one crazy, crazy busy 60 days here.  I'm actually driving back right now from Mccall Idaho, where I’ve been up with my wife for the last two days, just kind of getting away and she and I were sitting there talking about how crazy it's been since the first of the year. We literally 60 days ago, we were up here in McCall, just finishing up a fun little vacation time with my family and then we jumped into, jumped on the plane and headed down to the Two Comma Club X cruise, were out for basically seven, eight days, I guess almost 10 days on a cruise, came back, got ready for 10X, went to 10X, was there for a week and then went off to the Bahamas for two days, came back, got ready for Funnel Hacking Live, went to Funnel Hacking Live for a week and literally the day after Funnel Hacking Live, went straight to San Diego and was there for four days for Traffic and Conversion-

01:20 Came home and then headed up to McCall. I think he'd been home maybe two, two and half weeks, three weeks since the first of the year. It's been a busy, busy time, but during all this period of time I was really getting kind of frustrated thinking, you know, I'm just done with this whole podcast and I made mention of that on a couple of different podcasts as well as some Facebook lives and I honestly want to let you guys know how much I appreciate all of the people who reached out to me. Whether it was in person at Funnel Hacking Live or in person to Traffic and Conversion or on a Facebook post or a text or personal message. I literally have had dozens of people reach out to me, thanking me for the content that I've produced, whether it was on Facebook lives or on a podcast.

02:00 And the crazy thing about it for me is it's not only energize me, but it has wanted me to be 10 times better. I've kind of rededicated myself to create an even better and better content for publishing purposes to make sure that what I'm providing actually gives you greater results that are more of take action type of of podcasts and content. I've got some great people  we've lined up here to be interviewing over the next few weeks and I'm really excited to share this podcast with you. Also, I'm spending a lot more time digging deep to really kind of uncover some of the entrepreneurial scars of my own experience and many of you had asked to relate a little bit more about my own personal success stories as well as the ups and downs of the entrepreneurial journey and to share those with you guys so you can kind of expect those in the next month as well.

02:49 Again, I just wanted to use this podcast to first of all, thank you so much for everybody who’s listened as long as you've listened. Most importantly for those of you reached out and basically boosted me up in a time when I was kind of down and frustrated. I want to thank you for that. I'd encourage anyone else who's listening to other people's other content, whether it's on Facebook or blog posts or podcasts or youtube, wherever you're consuming content. It's amazing what a little thank you goes,  It  goes a long ways and I just wanted to say thanks for all those people who did that for me. And if you're following other people, I'd encourage you to do the same. On a side note, I highly recommend that you spend some time to start to publish. Publishing has become really one of the most important things and I'm starting to realize it more and more all the time.

03:35 A couple of benefits of publishing and I've seen recently,  one has been the network. The connection has been fantastic. I've been amazed at the amount of people who actually listened. They don't ever say they listen, but then that all of a sudden they come up and say, you know what I've been listening to for a long time and I really appreciated what you said here, here and here., and it really changed my life. I've had people who've, I honestly had been my peers who I would never have thought they've spent anytime, listened to my, to my content and they've come out recently and said the thank yous as well. So I highly recommend that if you've got a, a thought, an idea, a journey that you're going on to document that journey through publishing, take the time to really expose yourself, open up, let people see what's really going on.

04:17 You're going to see a lot, much, a lot more of the vulnerable side of me coming out as I really kind of explain some of the journey that's I'm going on over the course of this next, this next year. Uh, we've ClickFunnels eclipse basically did over a hundred million in 2018 and we got some pretty lofty goals and a lot of that is going to take a lot of growth for me personally and I want to take you on that journey. And so I'll be sharing some of that with you. Uh, some of it will be the things that I'm going to, the people I'm going to be meeting, the people I'm going to be sharing with at bringing on. So I highly recommend that you spend the time doing the same thing. Um, it's, it is way outside my comfort zone to get on a pod podcast or to get on a Facebook live.

04:57 But as I've been doing it, I'm actually getting more and more confident in the content I'm providing but also in the stories that I'm telling. So first of all, thank you for everyone who has listened. Second of all, thank you for those people who reached out and acknowledged it. And third, and most importantly, I highly recommend that you do the to do the same and that is spend the time going out and start to publish. We just finished  our third one funnel away challenge. It's in, in the midst of it right now. I highly recommend that if you're trying to figure out what to do next, and this could be either what to do with your own podcast, with your own content, with your own business challenges have literally become the biggest game changer for us at ClickFunnels. I spoke at traffic and conversion about it.

05:47 And I can tell you right now if you were trying to, anything in your business, the one thing you need to add is a challenge funnel. So right now if you don't mind, go to one funnel away, sign up and get involved in our challenge so you can kind of see and understand what exactly takes place. I'm gonna end up doing a podcast later about challenges, but I want to make sure that you get on it right away. So go to onefunnel and sign up for the challenge. You will be super, super excited and glad that you did. Thanks.

06:23 Hey Everyone, thank you so much for taking the time to listen. I can tell you things I love more. Anything else aside from listening to podcasts is reading books. One of my favorite books was the very first book that Russell wrote. It's called DOTCOM secrets. It's the underground playbook for growing your company online. So if you've already got a business or an idea and you've got something you want to get going right away, go ahead and check it out. We literally give you the book for free, you just pay the 7.95 shipping and handling. Just go to Dotcom and we'll go ahead, we'll ship you out of the book. You just pay $7.95 shipping and handling, and the book will be on its way to you. Thanks again so much, much for listening and remember you're just one funnel away.

Mar 21, 2019

Why Dave Decided to talk to Steve Larsen:

If you’ve heard the phrase “Lean into it” and “One Step Learning” then you most definitely have heard the name Steve Larsen before. Russell Brunson’s Padawan turned Master uses these sayings and principles to teach businesses and clients how to maximize their profits but today he wants to tell you how you can personally use them. He talks about the how and why behind each principle and how he used these exact principles to go from broke to a business coach. Like always, listen in for some great content and even learn how to maximize your knowledge gained at live events.

Tips and Tricks for You and Your Business:

(3:14) Steve’s Recent Geek Outs on the who

(4:28) What Do You Know About “One Step Learning”?

(6:44) Why Dave Loves One Step Learning

(9:23) Everything Isn’t New: Steve’s Philosophy on Events

(10:44) Steve’s Why’s and How’s for Frameworks

(14:04) Leaning In is How Steve Gets Through Challenges

(17:22) Sorry To Say It But...The Obstacle Is the Way

Quotable Moments:

(3:59) “They’re already a great fit, they don’t need to go create the problem and then go find the solution because they’re already feeling the problem.”

(6:24) It’s all about identifying where you want to go, where you are, and only learning like a hunter for the next step in front of you. That’s it. Blinders on everything else.”

(11:44) “ Understanding what those frameworks are and the natural step that most of the industry is taking that takes out most of the guesswork and it’s pretty hard to fail if you do it.”

(16:01) “It’s brutal honesty in oneself and with where you are like, ‘Steven...YOU’RE BROKE’ you know? And being okay with that and not judge your value off that.”

(19:08) “‘I don’t have any time’ Great, lean in. It’s not an excuse. I have empathy, but I have 0 sympathy for those kinds of scenarios.”

Other Tidbits:

Did you see Steve shaking at the Round Table Event at FHL? Our good friend is all good now but that’s just what happens when you’re trying to provide too much content on an empty stomach.

With consulting for thousands of companies now, Steve has become amply talented at Funnel Hacking other business strategies to understand the reason they worked for them.

Steve was unwillingly diagnoses with the symptoms of ADHD, he had too many goals and aspirations to allow the doctor to fully brand him as ADHD

Important Episode Links:
Sales Funnel Radio Podcast


00:00     Welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Here's your host, Dave Woodward. Everybody welcome back to funnel hack black

00:18     radio. I literally have one of my most favorite people in the world on the show. He does not need an introduction, but I will introduce him afterwards. I want to welcome to the show with my dear friend, Mr Steven or Steve Larson. Welcome to show, but hey, thanks so much for having me, man. This is awesome. I am so excited. This is, I was going to try to go back. You are, I think what episode? Like 12 on funnel hacker radio. The one of the very, very first ones I ever did. I was so way, way, way back when, way back. Let's figure that one out. But it's been so cool for me to see your journey and you're just such a dear friend. You provide such massive value for those of us who were not at funnel hacking live. I don't know why you wouldn't have been there for some reason if you weren't, uh, just one of the many things that just epitomizes the kindness of Steve.

01:04     Do you want to go by Steve or Steven on this podcast? Which one you want is fine. Okay, so we'll go with Steve. So Steve was basically, they're at funnel hacking live. He was one of our round table hosts. You've already spoken. He just bought a ton of value. He's literally standing on a chair speaking to, he had the most people at anyone. I think we were like eight rows back of people around this circle. And so you basically have the knights of the round table with eight concentric circles behind it. Just couldn't get enough people around him. And all of a sudden I see Stephen sitting down. I'm like, Huh, that's kind of different. It's not normally like to you. And then I'll come over and he's like shaking. I'm like, dude, what's going on? He goes, I haven't eaten and I'm, and I'm like, stop everything.

01:45     You can't talk anymore. But like, listen, you guys are going to kill my favorite person in the world. You cannot do this to Steve though. Visit got us food. But that's just who Steven, I mean Steve, you give so much to everyone and it's just the most generous person in the world. The part I love is you just, you immerse yourself in content to a point that it is far beyond what most people would ever do. And because of that, the value that you're able to give people is so huge. I mean, I had people coming up to me, I would've paid $50,000 just to be, it's even stable. I mean people were so excited to be there, so we'll probably have to pay you next year to be around people. Hose. I was going to say, man, who is that guy?

02:26     But with that I just again see if thanks so much for being on. Anything else you want to say before we dive into some fun stuff and I appreciate that, that you know, I, I, the feeling is mutual. I just about passed out that day. I, I all the tricks, my vision actually boring. I was like, I'm not used to blurring out. And then I felt your hand on my shoulder pulling me down and I was like, oh, thank you. Oh my Gosh Dave. Thank you. Oh my gosh. Crazy. But honestly, the thing that I just love is Steve, you have this ability to connect with people at a level most people don't, which is, I know you're real strong. D I personality anyways. And with that you're, you're so driven, you get at the same time you have this heart of gold that people feel and they're just so drawn to you. I mean, it was funnel hacking live was so fun for me to watch it at the same time, scary because they've literally mauling you, they couldn't get enough of you. And it was just like, and I know you had friends there protecting and everything else, but every once in while it's like, listen back off.

03:27     Yeah, yeah, yeah. Thanks. So it's just neat to see. But so tell me, what are some of the things that you're, what are you geeking out on these days? What are the things that you're really enjoying the most? Yeah. You know, one of the things I've been focusing on a lot lately is this whole concept of getting more clarity on, on the WHO that we all sell. You know, this past little while, like I'm so geek out so hard on the funnel itself, obviously in the offer and the sales message, but what I've been noticing, the thing is that there's these people out there who frankly have terrible funnels, terrible offers, really bad sales message, but they're making a lot of money and it's been a pattern I've been diving into really in the past eight months and following up and seeing what's happening and the piece that they've all gotten good at is the WHO and they're good at talking to these people who are already a great fit.

04:18     They don't need to go create a problem and then present the solution cause they're already feeling the problem. They don't need to go and see, oh if I already see the, how do I build up the value of this land? They already see the value because they've been trying all the other avenues and products that already exist and because they get clarity on that one piece, the rest of it, they can be terrible at and make a lot of money and has been the thing of a Gig and out a lot lately is how to identify that. Who and where they are.

04:44     One of these you said at funnel hacking live, which I've taken notes on and I'm actually making sure I implement my own life these days. And that is [inaudible] one step. Learning, learning one step ahead. Oh yeah. If you don't mind just kind of explain to people what that is cause it'll tie into exactly what you said when you were talking about this. Who,

05:00     yeah. You know I, it was probably three years after I really started trying to do business on my own and it was, it was challenging. You know, it's very challenging and, and I'm, I'm reading and I'm studying and immersing and I think that's important, especially at the beginning of any journey is to really go deep for a little while. But then eventually you got to stop and put everything down. I remember one day I was riding my bike home from campus. We're broke, we're living on loans, and uh, and I started beating myself up and which if you're listening or watching to this right now, like I asked you not to do that. We all do that as entrepreneurs and it's not really fair to us by what we're trying to solve, you know? And, and, uh, I started beating myself up and I was like, basically, I was like, dude, why are you still broke? You know, I was like, what is going on? And you know, I started doing what we all do little, I know what I would do in that guy's business. I definitely know what he's doing wrong and I'm over here broke, you know, who am I, you know, to say that. And I started kind of beat myself up a little bit and I realized that I was getting stuck in these learning

05:57     loops where I would just study for the sake of feeling motion and the seventh of motion, but not actually doing anything. And for a couple of years, that's the way it was. And for a while if necessary to kind of immerse, but I would, I recommend everybody as fast as you can to put the books down and uh, I'm not telling you not to learn, not to read or study and everything, but the learning style changes. Um, most CEO's, like we all know, they read a book a week, which is great, but most of us in the entrepreneur world are not CEOs yet, but we try to behave like one. And so we consume and consume, consume and all it does is it bogs us down because we're trying to distill all this information figured out to do with it, but we didn't even have a thing to do at two yet.

06:40     And that's the issue. So it's all about, it's all about identifying where you want to go, where you are, and then only learning. But like a hunter, you know, for the next step in front of you and that's it. Blinders on everything else you just learn for to take the step rather than to learn generally hit stop learning generally. I think that's the big piece that would really help a lot of people now. I totally love that. I, it's uh, it's interesting, I went through this, that experience last year. Uh, I end up hiring a whole bunch of different coaches in different areas and um, part of was I just wanted to, I wanted to up my game a ton and one of those I ended up hiring thing I mentioned made a mention to you was, you know, Jerrick Robbins, Tony Son. And I wanted it primarily on the relationship side.

07:19     Um, I've had this experience of uh, being probably a little too direct for people. And it's interesting in my role at click funnels I had obviously I forward facing, I see a lot of people and I want to make sure that I, I care so much about people, but at sometimes I, I'm just, I've got so much on my mind, I'm like, listen, I'm so ROI based that at times I'm like, this conversation is going nowhere. And I ended up too fast. And I thought, all right, so Jerry, I need some help on how to get out of conversations in a kinder way and yet at the same time not spend a whole bunch of time. And so it was fun when I was talking to him because he had the exact same approach that you set and that is, you don't pick one thing you want to focus on what's the one thing.

07:58     And so for like a month we just dive deep into my marriage for a while or we dive deep into how do you communicate with your employees or we dive deep into, you know, different things and literally spend that whole month. And so everything he was giving me, it was just in that one area and the port I I loved the most was I saw such massive growth and areas that I, before I thought I was just kind of dabbling in, but then all of a sudden within a month or six weeks, I would literally get like a year's worth of growth just because of that focused opportunity. Yeah, it was just crazy. And so I, at the end of the year, I basically kind of came down the end and I'm like, jerk, the thing I need next is we're churn for us right now at click is the most important thing I'm working on.

08:40     And he said, well Dave, that's not my specialty. And but he referred me to two different people. One Who, uh, was a dear friend of mine, Dan Martell. So Todd and I hired Gan and we're working through some of his stuff. And then Keith Cunningham who speaks at Tony's mastery is this genius guy on understanding the numbers. And so I'm going to his event in April with gear three white, he happens to be there as well just to really dive in on the numbers, which is something I don't like as much, but I know it's what the next chapter is for me to get involved with. And so I just totally, when you set that at funnel hacking live, I'm like, man, I've, I've had personal experience with that and it made a ton of sense to me. And yet I was, I wanted to literally stop you and say, now listen, everyone, stop what you do.

09:26     It just pay total attention, justice deep right now because this is the only thing I do, the entire event that matters to you is because you go to an event and I've had that experience would go in there. Oh, that's a great idea. That's a great idea. And that's a great idea. And you get done. You're like, I can't implement all this stuff and nothing. And so I just, I just wanted to thank you for that and I want to make sure that people were listening. If you do nothing else, take Steve's advice on that because it's a game changer.

09:50     That's so true. You know, and what's interesting is like, I think because we're entrepreneurs, we're creators and we come up with these new things, we think that everything is new. It really isn't. It's like 80% is the exact same thing as what's already been done. 20% is your little glaze. That is, you know, your creativity. And if you can't name the framework that you're following the model that you're falling, that's where all the wheels spinning feeling comes from. That I've noticed in these coachings that I'll do and what do I do next? What to do next? I'm like, well, you're in the info product model, so just do it. All of them do you know book. Of course I take a thing. There you go. I'm in supplements. What I do. Well, all of them have already proved out how to sell supplements. Like I'm unique, not that unique, you know, get back to the basics. You know I'm special. Not really. You know, it's like, it's so funny. I feel like he can't name what you want, where you are now, the next step and then really understand the model that you should be following that there in lies noise. That's the formula to be feeling lost, you know?

10:47     Well you just mentioned a keyword. I think that people don't understand the importance and that's framework. Russell's done an amazing job, but that you have been a phenomenal job of that. How does a person find the framework and what exactly is a framework if you don't mind addressing those two

11:00     questions? No. Yeah, totally. So if you think about like a phone like Stephen, I'm in the B two B space. When you have to realize is that like if anyone has been selling in that space successfully at all and you are not like you're the variable, right? So you got to go back and he study. You got to look and be like, what is wrong with my business model and what are all these other like it's not so much looking at the funnel, it's looking at the whole business. How are they bringing people in and fulfilling on it? And now they continue to do that and we can look at it from a very 30,000 foot view and be like, okay, this is how most supplement companies are doing it or Btb or retail. It doesn't matter. Um, and you're seeing as a whole, the majority of them tend to be doing it this way.

11:39     And when you can figure that out, the game gets really easy. So your product is what's unique, your sales message or you're the banner that you lead with the charge, you know the beliefs that's unique. You are the attractive character, unique, but you're sitting on top of a model that's extremely proven. And then the game like most of the risk gets taken out of it. And so I can go take s a summit and figure out what the summit model has been and just put my stuff in there. And so understanding what those frameworks are and the natural step that most of the industry's taking, that takes out most of the guesswork and it's pretty hard to fail if you just do it. So what's been your experience to find out what that actual framework is? Cause you just rattled off a dozen different ones and because of your experience and you've literally have consulted with at this point, I would say venture say thousands of companies or clients.

12:26     You've had a lot of exposure to that. How does a person who's new to it tries to figure out how do I find out what a framework is? Yeah, I think it, I mean it takes a lot of homework at the beginning, you know, um, I think this truly is really what funnel hacking is. Um, if you go in and you start looking to see, like I would go see, okay, like all beliefs are upheld by story. Right. And um, I love, I love Ryan holiday. He teaches that when it, basically, the thing I learned from one of his books is that if you want to control an industry, you have to control the content they're consuming. And so that's one reason to publish so much. So one of the things I like to go do is if I'm doing supplements or B to B or whatever it is I'm looking at, I liked that goes personally, I like to go see who the content generators are.

13:10     It's really easy to find them because they usually are the tops of iTunes, the tops of their blogs, the hop and go start listing them out and then see what models they're actually making revenue off of. I found that those who are willing to publish frequently, usually they have some kind of, not always, some of them are just publishing for the sake of it, but it's usually easiest to find people who are both publishing and or spending ad money. So go click on ads, go look to see specifically the content that's out there and start buying their stuff and let them sell you and lean into the sale. You know, like I think it's so funny. Oh they just want to sell me something. Yeah, good de like you're doing your homework, you know, let them sell you by slowly and watch everything that they're doing and you're not just funnel hacking the sales process.

13:53     You're actually hacking their business process and you can start asking questions about the followup, the fulfillment, how many people they have in there and people get excited about their business, actually talked to you about it and you go in and start figuring out, oh my gosh, of the 10 people I just talked to, eight of them are kind of doing this, you know? And you'll see that a lot of the times, even if they didn't mean to naturally industries tend to sell in the similar ways. I love that. You know, one of the things you said there, which you've become quite famous for and that's his whole idea as far as lean in. What exactly do you mean by lean in? I Dunno. Everyone listened and you put a little tough skin on. Now is this all right? Go as tough as you want. Uh, so I keep the coin on my desk.

14:34     So when I was in, I was in college, I started going to some counseling. I was going through a rough time when did some counseling and I got inside of this, um, his counselor's office and he said, hey, have you ever been tested for Adhd? And I got so mad. And I was like, please don't tell me something's wrong with me. Like, who are you to tell me that something's wrong with me? Because I had all these dreams and aspirations and things are doing now and I didn't want to feel disqualified. And so I went and reluctantly took this test. I handed it back to him and he's like, you don't have ADHD but you have a lot of symptoms of it. And I was like, isn't that how you tell?

15:08     And I was like, I don't get it. Well, for a while this became like a banner. I would hold this on my, on my shoulders, like a flag. It was a burden. It was an excuse for me to not be successful. The fact that I was stupid, but the fact that I didn't own a briefcase made me feel like I wasn't professional enough to be an entrepreneur. Stupid but so is everyone else's excuse. Um, I couldn't talk. I was very overweight. Um, I was, I, uh, there's no way you would've gotten me on a podcast. I believe that I am the least likely success story. And if you think about like what? Like it wasn't by me sitting back at, well, I'm not that fat, right. Broke. You know what I mean? Like it. That's what's hard about this is that most of the time it, when you're sitting back with all these people who are trying to build a funnel or a business or being an entrepreneur for the first time, it's not that the models that they're falling don't work.

15:57     They are not working the model. And most of the time what's happening is like the s the stuff between their head isn't geared appropriately for their own benefit yet. And so I have to go back and help them realize like, look, the reason I can talk is because I couldn't five years ago. Right. The reason why I will loop athletic more athletic nails because I wasn't. And so it's brutal honesty in one self and where you currently are, Steven, you're broke. You know, and, and being okay with that and not judging your value off of it, but clearly feeling the state that you're in. Stephen, you're broke. It's even, you're dumb, right? I got kicked out of college. I had to go back four years later and apply and then I had to learn how to learn. And, um, all right, Steven, you're dumb. You don't know how to do this, you don't do this.

16:40     You've got no discipline. You have a video game addiction. You know, and I had to get really raw and real and too many people are afraid that they, um, that they, that they're not to be able to do that. Here's what I've noticed happens in one phone away in 2000 coaching. And that us as adults, most of our train track is actually built for us for the majority of her life. And it should be, you know, hey, you know, I've got three girls. Hey thing one, you cannot throw your spaghetti thing too. You know, like there's train tracks, he can't, there's rules of life. But eventually what happens is, you know, as the truck stop, and I've noticed that the majority of adults that I consult and teach and coach with is that they have never in their life actually picked the hammer up on their own, had a fought put down a track and put them first nail.

17:25     And on their own. They have done everything that everyone else has always told them. They've never had ever gain the confidence to do those kinds of things in their life. And so the whole concept of lean in is that when you think about Steven, what are my tracks? What are the tracks that I need to go down and follow? The reality is that the obstacle is the way, right? If you don't know what the tracks to follow, oh man, you don't know how to talk to you and write it. Dime to get raw. There are obstacles away. Go learn. You're broke, broke as a joke baby. Right? You've got to figure that out. You're lost in the sauce and just admitted, right. It stopped trying to like save face or save pride. No, you're dumb man. You don't have to learn. You know, and just being hard about it.

18:04     I don't know the tracks to go build as right. The obstacle's the way, it's why I keep this coin on my desk, you know, it says the is the way on the Ba. You got Yours too. Nice. So I actually, she even are showing each other our coins. I have to give Chris total credit to Stephen for this. I actually loved the book from Ryan Holiday. The obstacle is the way, but I never took the next step like he did and actually bought the coin. So I bought the coin and then I bought the coin for every one of my, my kids, my wife. And it's so true, Stephen. I love it in Pendleton and advances action, what stands in the way becomes the way best. I love that. And so whenever I get a little negative Nancy or I get poopy pants syndrome and I'm like, man, I don't want to be doing this right now.

18:44     I picked this out and I'm like, look, Larson. All right, what do, what do you want? You know, and stop blaming other people. So that's what lean means. Just lean in to whatever you feel like is your obstacle. You find out eventually it's your super power. No one would know who I am if I did not like, I'm completely convinced had I had the money to get to my first funnel hacking live. I wouldn't have worked for Russell because I wouldn't have had to go learn how to build funnels. I wouldn't have. I learned how to bootstrap. I got me in a certain mindset, but then too many people were like, oh, I don't have any money. Like, man, you are. It is literally tailored to you what you're supposed to be doing right now. But we, oh, easy out. Let me take that. You know, the easy road here, easy streets, like I don't have any time. Great write, lean in. It's not an excuse. I have empathy. Have zero sympathy though for those kinds of scenarios.

19:33     I love it. It's actually a, one of the main reasons we're so excited to have you as our one funnel away coach because you do have so much empathy because you've been there. There's, there's not a single person who can get on a call and say, well Steven, my life is different than yours. Okay. Yes. I mean you've, you've been through it. There's not an excuse you haven't dealt with in your own life or in dealing with other people and I appreciate that. A time that I actually, my kids have more of a man crush on you than they do on me these days. It Chandler and Christian like, oh my gosh, did you hear what Steven said? I'm like, I said that to you, but it doesn't matter. It's Steve set it. So it came from Steve Larsen, therefore it's God and whatever he says happen.

20:09     So, uh, it's been fun for me to see how much they appreciate you because of the fact that you have leaned in. Uh, I was thinking about you this morning. I was doing the stupid bloodflow resistant bands on this box steps that I, for some reason mentally these box, that stupid box step has just, Oh, just has my number. I cannot, I'm literally, I'm crying. I'm mad at Eric. I just want to hit him. I'm just just, but anyways, I agreed after I got done afterwards I sat there and thought, you know, it's the whole idea as far as lean in, if I quit, if I had said, you know what? Oh Gosh, I got to go. Really? I, you know, there's a million excuses that could have come up with and I hate it. Even the first, even hour afterwards, I was still sore complaining to my wife and kids.

20:54     I'm never doing this again. But again, it's that idea as far as leaning in and you become good at those things. And I think again, you've done such an amazing job at that and not just massive Kudos to you for that. I appreciate that. Thank you very much. Yeah, that's super cool. Well, tell me, I know kind of get close to wrapping things up here with you and I, I literally could talk to you for hours on end and I'm sure as, as you know, everyone else could do the same. Um, what's the best way for people to reach out to you? Honestly, Steve Jay and you know, that's the best. It's got all the, it's kind of my funnel hub. You know what a Dj Larson, l. A. R. S. E. N. It's not common. I think that's awesome. You're taking the same Garrett white thing with the, the middle initial only cause the guy wanted, Steve Lawson was asking for like 20, 30 grand.

21:42     I was like, oh my gosh, crazy. No, I totally understand that. Uh, again, if you guys aren't following seed on his podcast sales funnel radio, by all means, please listen to him there. Uh, you should be definitely signed up for the ones on a challenge is literally, it's the coolest thing for me, Steve, just to sometimes I, I laugh only because I hear you louder than I hear my own thoughts when you're in the room. I feel bad man, because if you guys don't know, it's literally on the other side of the wall is Dave and I'm like, crap. He's on a call here at cons and I'm known for the boom boom. I'm like, oh gosh. Well, the best part is there's about three inches of foam on that wall as well. Supposedly is supposed to absorb some of it. But for me, I love it.

22:25     It's a, it's a neat for me to see the excitement that others have following you. Uh, it's, you've been such a magnet to so many people and I think it's really, it's exciting for me to see as we look at our, you know, our two, two Comma Club coaching program, how many of them got started with you? And as they progress in and their sign up again next year because I need more, Steve, I need more of Steve. And it's because you give so much, you're the most gracious guy in the world. You care so much. And again, I think there's a huge difference between empathy and sympathy. And you do an amazing job of really, you'll pour your whole heart and soul into a person who's trying. Yeah. And if they're not, it's like, dude, I don't have time for you. Which is how it should be. Yeah. Any parting words? My friend? Very excited. Thank you so much for her, for having me here. Obstacles away, everybody. Awesome. Thanks Steve.

23:14     Every, thank you so much for taking the time to listen to podcasts. And one of the things we're really passionate about is trying to get everyone up and running as fast as they possibly can. And one of the things we've done recently that has helped so many people, and that is our one funnel with challenging. If you don't mind, if it's something of interest to you, we actually will pay you $100 for anybody who signs up for the one funnel away challenge. Or if you want to go ahead and sign up and do it yourself, just go to one funnel away. again, that's one funnel away, sign up, go through a 30 day challenge. Uh, it's one of the great, we've got Russell. Basically give me a 10,000 foot level. Julie's Swain comes in and gives you, kind of hear the nuts and bolts of exactly how to make it work. And then Steven comes in every single day and spends time basically telling you exactly what to do on a daily basis. So he'll you to hold your feet to the fire. Super Accountable. We've had more people get more success and things out of this than anything else. So go ahead and sign up at Thanks.

Mar 19, 2019

Why Dave Decided to Continue Talking with Carrie About the 7 Secrets to Marrying an Entrepreneur:

Here is the second part of the 7 secrets that Dave and Carrie have learned to survive a marriage with an entrepreneur. In this final part Dave and Carrie get deep with the remaining 4 secrets with things like the importance of living within your means, the effect of financial stress on their marriage, and the importance of a fist bump. Most importantly of all though Carrie and Dave discuss how it is you can truly get away WITH your spouse. When was the last time you did that and truly felt recharged?

Tips and Tricks for You and Your Business:

(1:22) Secret #4 Cheering on Your Spouse and Giving the Fist Bump

(4:16) Secret #5 Getting Away WITH Your Spouse

(7:48) Secret #6 Learn to Laugh *Cue laughter from Carrie and Dave*

(9:49) Secret #7 Don’t Be a Poser, It’s So Much More Fun Being Who YOU Are

Quotable Moments:

(0:52) “The whole reason I got into this was for my family. I wanted to make sure that as I built my businesses over the last 25 years that my family didn’t suffer, or didn’t suffer too much.”

(9:04) “It’s so good to just step back sometimes and just laugh. Learn to laugh. Laughter always seems to take all the heaviness away.”

(12:28) “Nothing breaks down marriage and communication more than financial stress.”

Other Tidbits:

Dave applied these principles himself this weekend with going cross country skiing with his marathon running wife FOR his wife.

Living within your means allows you to make more than your current means.

Important Episode Links:


Speaker 1:     00:00       Welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Here's your host, Dave Woodward.

Speaker 2:     00:17       All right, everybody. Welcome back to part two in our series with my wife here on the seven secrets to surviving and entrepreneurial marriage, so we did three on the last episode and we're going to wrap up these next four here. Before we do that, if you haven't listened to those three, go back and listen that one first and also let us know what are the things that you're doing? How are you surviving as the spouse of an entrepreneur? How are you surviving as the entrepreneur in your marriage with your kids, with your family? What are the things that you're doing to make sure that it's not just all business, business, business? Again, the most important thing here as the entrepreneurs to realize why you're really doing this. The whole reason I got into this was for my family and I wanted to make sure that, that as I started building my businesses over the last 25 years, that my family didn't suffer or didn't suffer too much.

Speaker 2:     01:05       There are times, as you're aware that it may have been a little bit much and there's always that balance going back and forth, but I really want to make sure I understand it and feel from you what are the things that you're doing. So go back and listen to the first three, let us know what your secrets are and enjoy this episode. Thanks. The next one is to make sure that we cheer each other on. And so in that part here, I really, I can tell you is probably one of the most difficult things for some people these days is the importance of cheering each other on.

Speaker 3:     01:34       Yeah, I think that that is a big one with, um, I don't know, you look at a lot of spouses that are together and you, when you first get married, right? Laurie, you first are dating. It's like super cool and you're like,

Speaker 1:     01:46       yeah, you should do this. Oh yeah, you should do it. This is great. Awesome. I'm so proud of you.

Speaker 3:     01:52       And then as you both get tired and exhausted and you start moving towards the goal, sometimes it gets harder to do that. And because you, your emotions change and your fatigue becomes more and you become more maybe sensitive, more irritated, more vulnerable, all of those emotions. And I think you have to step back and reground yourself and always remember that, you know, there's days when man, like I know like for Dave, like he would come home and he's just like beat up with stuff that's going on with work. And then he comes home to me and then I'm like, like I got all my stuff. And then I just see like his whole countenance change. And then the same thing where like, or he's had like a super awesome, you know, crazy experience. And then he comes home to me and I'm like, you know, like I'm frustrated or stuff that's going on.

Speaker 3:     02:45       And I realized that like I need to step back sometimes and say, you know, when, when he gets like winds are high fives or fist pumps, whatever it is, like things that are going on that I need to make sure that I give him the pumped back and the high five back and, and the I cheer him on. And the same thing for him for me. And I think that that's a big important thing is that you find moments in the day where you connect. And for us, like sometimes we just take, we take off like right after he gets home, like if it's late at night, it, this doesn't happen all the time, but I guess this would be the ideal world, right? Where we'd like to go for a walk and just kind of reconnect for a couple minutes and that he can just tell me all the things about his day and I can tell him all the things about mine and that you take moments to listen to each other, like really intently listened to each other.

Speaker 3:     03:34       And when you listen to each other, give feedback. See Man, that's awesome. I'm so proud of you. Or when they're having a day, like where they're just like, ah, I had a day. You can just get behind him and say, you know what, keep going. You've got this. I think good part is when you are having those types of days, you've got to make sure that, that you don't always bring that home either. You got to find a way of separating home life from business life. And uh, there was times when my commute was longer than it is right now. My commute now is about two or three minutes. And so because of that, I'm, when I've had a bad day, I've got to make sure that I'm, that I don't take it all in on, don't bring all that negative energy into the house. And sometimes I literally will just sit at the stop sign before I turned the corner of the house and go, okay, a couple of deep breaths.

Speaker 3:     04:23       What's most important is family here, so you shouldn't be taken all my negative energy out on them. So that's, uh, what's our, what's our next one? Okay. Hey, so the next one, which I think goes right into it is the importance of getting a way, oh yeah. Favorite thing. This is like one of our favorite things and one of that Dave has always been super good about, um, because especially when our kids were little is like it was so hard for me to leave them. And, and then there's times when you don't, like when you think of getting away, like what is it that you think of, do you think of like going on a plane and like going somewhere? Okay. Oh, sounded awesome. Well that's not always realistic. One for so many different reasons. And I think the important thing is, is make it simple and make it happen.

Speaker 3:     05:10       When you, like for us, we've always like made a goal to try to do like a 24 hour get away. And this doesn't happen all the time, but at least once a quarter we always made sure that we did that as the littles were growing up where we would just go away for 24 hours, we'd get a hotel room and once a quarter is a necessity, it's a necessity. Like you need to make it mandatory, put it on a calendar when you're going to do it. And we lived in town in California for 20 years and so it was super easy because there's so many places that we could go to up and down the coast and it felt like a little vacation, a little getaway. But guys, you have to get away. It cannot be a staycation because no staycation, because I know for like us, you completely check out.

Speaker 3:     05:52       Like you get rid of your phones, you give each other 100% attention, you don't go and sit in a hotel room and watch TV the whole time you are movies like go and talk, talk. And I can always, like for me it's always good to painful when we first get away cause I'm like, I feel antsy and I, and I think I feel antsy because I know Dave's Nancy and then, and then all of a sudden you're like, okay wait, this is amazing. Like you feel like your batteries recharged. You reconnected because how often do you forget to just be affectionate with your spouse? Like when you sit next to them just doing something like holding their hand or sitting close to them or, I dunno just giving him a little kiss on the cheek. Like so many of those little things you forget. And I think when you, um, when you get away and you recharge your batteries, like you realize how important those little, those little tiny things are.

Speaker 2:     06:46       I think as an entrepreneur, almost all this tello tell ourselves that we're doing this for our family. And I think if you're doing it for your family, then you need to make sure they know that. So for me, one of the main things has been to make sure that I do get away. And literally sometimes it has been literally less than 24 hours where I'll get home like at six o'clock, seven o'clock, we'll head out and we'll be back home the next day by three o'clock. Uh, just because of the things that are going on. But literally that's 24, 20 hours, whatever it might've been. Just getting away and reconnecting is, it is the juice of life for me. It is what actually helps me reconnect with the most important person in my life, my princess. And the whole idea for me has really been to turn my phone off, turn the TV off, and literally just talk. And I tried to make sure that it's not about work, it's about us. It's about our dreams, our goals. What are we really trying to do? Are we on the right path? Is this, is what we're doing? Is it going to get us to where we want to go? I think that, uh, getting away on a quarterly basis for 24 hours, as hard as it may sound, it's a mandatory. Yeah,

Speaker 3:     07:50       that's all right. You got to put it on the calendar, which I think leads us to number six. And that is learn. Yeah, you laugh. It's like, it's so like you sometimes you get so caught up and I don't, I don't care what, what journey you're on, whatever it is, life just gets busy and hectic and there's always just life stuff that happens and we forget. We get so serious about everything and we forget just to laugh and giggle and laugh at yourself. Laugh it off. Like today. I don't know for those of you guys who follow Instagram with us, but we would, we got away to McCall and it was just a quick, quick getaway and we both were like, oh, I mean they're just, we, it's always hard to get away, but it's so important to do it. And we did it. And I mean, do you feel amazing?

Speaker 3:     08:41       I feel awesome. I feel amazing. And the thing that I loved was we went cross country skiing today, which is not my favorite thing. His favorite thing. And it was just so funny. Like hers. We were just a train wreck today. This stuff we were doing and there was just this point where we were just both dying, laughing at ourselves and it's just, it's so good just to step back sometimes and just laugh, just learn to laugh and laughter always takes, it always takes all the heaviness, the Yuckiness, the tiredness that whateverness away, right? Yeah.

Speaker 2:     09:14       I think it's the most important part. You really have to make sure you spend the time getting away laughing and having fun and whatever that takes for you is really what you have to find a way of doing. And the laughter is by far, it's, it brings a whole bunch of energy back into your marriage, your life. And if, if you can't laugh at all the crazy stuff that you've had it happen in your life, then she got to find something else to do.

Speaker 3:     09:38       Exactly. Okay. So learn to laugh at how nerdy you are. Like that's your nerdiness is a gift in you. Right? Okay. So the last one is don't be a poser. Don't be a poser. Okay. So what does that mean? That means there was some advice that was given to us when we were first doing this. And the advice was whenever you're buying a house, whenever you're buying a car, always buy a little bit more than you can afford and then you will work hard enough to where you can afford it. Bad advice, bad, bad advice. Do not do that. Be who you are and be smart. And I can tell you, and that's the advice that like

Speaker 2:     10:19       we just give our kids like crazy. Always live under your means a little bit like when you're doing this because it's then you, then you can take risks. When you do that, you can take risks. If you are stressed out financially, you're so stressed out that you can't take risks, you can't go after all of the things that you need to go after. And it, it's so interesting to me because sometimes we go to these events and you know, people are like, they're just like, they're, they're dressed up and like in ways that they're trying to like be something and show this certain image and be who you are. Like I think that that's, and maybe that's just our ripe age of being married at 25 years, that we're learning that it's just, it's much more fun to be you. It totally is. I think the reality is for too many people, and I've seen it happen so often for entrepreneurs and that is you get a big spike in income.

Speaker 2:     11:11       You're like, oh my gosh, this is my normal income now, and all of a sudden you go out and you spend, assuming that next month that's going to be the exact same income, realize that the most important thing is you need to get, be able to find a way of building up to where you have at least six months of savings to pay for all your bills. It takes the edge off and are taking that edge off. It allows you to be much more creative. It allows you to be much more of a risk taker. It allows you to feel safety and security. And I know for, for most people there's that element of security is still there and you need to, especially as it provider, I'm probably, security isn't as important to me as it is to my wife, but I've realized that in our marriage I need to make sure that she feels secure and that security has come by making sure we have six months of savings more and more.

Speaker 2:     11:57       And that as big spikes come that you don't spend at at and above that thinking well next month will be even bigger and better. And so I think for a lot of people, this whole idea as far as the poser mentality or, or going out and dressing and acting as if it actually will tend to come back to bite you. Um, I've had that I've seen in my own life, I've seen it in others and that is money. Financial stress in a marriage, is that the most huge? It just nothing breaks down marriage and communication more than financial stress and even like the six months of savings that like that was our goal when we first got going so that we could always feel comfortable with that. And if you, the thing is is once you get to that savings and you get to that place where you have a nest, then you get to that place where it's not, it's never a stress anymore because you have way more than your six months.

Speaker 2:     12:50       You have way more than a year, you have way more. I mean you have just way more than any where you're able to have that, that comfort in it. And it's because you were smart with it. Not Because, oh, you've just got lucky. No, it has nothing to do with that. It has everything to do with you managed your circumstance correctly and manage the risk. And I think that's really one of the most important things. You have to be able to manage risks as an entrepreneur, that your number one responsibility is managing risk. And the biggest problem so many entrepreneurs get involved with is thinking that I can spend whatever I want because there'll always be more and there's not always going to be more. And I think that the key for me as again, we've been talking with our our son and our daughter in law is the importance of living within your means.

Speaker 2:     13:38       And you can still go out and splurge and have fun and do those kinds of things. But understand that there's, there are laws, especially associated with money, that if you start breaking those laws, you will pay the price and don't have negative 10 negative emotions with it either. Because I think like with our kids, like we always tried to teach them. We went to a seminar when we were first married and it talked about jars and like making sure that you put money in your jars of and create which, which jars they are, right? So it's like a fun jar. It's your savings jar, it's your yacht necessities. You have education. There's six different jars and you can look up just Google six jars if you're wanting to figure that out. But it's super, super cool. And so it just gives you permission to still have fun and to still do all those things and yet still save as you're going along and starting that journey. So anyways, that's the seven secrets, seven secrets of surviving and entrepreneurial bearish.

Speaker 2:     14:36       Beg so much. We love you guys. Appreciate you listening to this and hopefully this helps you. Uh, leave a comment, send us a Facebook message, reached out to my wife, tell us your secrets. Tell us your secrets. What have you guys done? Let us know. All right, we're signing off. See you later. All right, everybody. That wraps up our two part series to the seven steps to surviving an entrepreneur marriage. Let us know your thoughts. Reach out to me either through a Facebook personal message or send me an email or a Instagram. However you want to reach out to me. I'd love to know what your feedback is. Or He'd go ahead and leave a comment down below or on iTunes or stitcher or wherever else you might be listening this. I read all those comments out of the game. I'd love to kind of find out your feedback as well. Have an amazing day. Thanks again for listening.

Mar 14, 2019

Why Dave Decided to talk with Carrie about Being Married to an Entrepreneur:

After years and years of grinding in the entrepreneurial world, Dave and Carrie are now at a point where they feel they can see clearly through the clouds of life. The message that they want to share with you all from this moment of hindsight and excitement towards the future are 3 of the 7 Secrets to Being Married to an Entrepreneur. As entrepreneurs still on the journey they want to share with you the importance of enjoying the journey, the essentiality of transparence, and a personal story or two that just might put your Dave Woodward trivia to the test.

Tips and Tricks for You and Your Business:

(2:30) Secret #1 Ask Yourself, Are You Enjoying the Journey?

(5:01) The Woodwards’ Journey: When You Say ‘No’ to Med School and ‘Hello’ to Uncertainty

(8:44) Secret #2 Being Open and Transparent is Essential

(12:16) Secret #3 Your Relationship is a Team, Cooperate

Quotable Moments:

(3:20) “Realize that you also have to look at moments of how far you have come and not get caught up in how far you have to go.”

(7:54) “The Entrepreneurial Journey for us was not a straight line, ours us much more was like switchbacks. And that’s just life.”

(14:22) “Without that team effort, there’s no way we could have accomplished what we have done. And, I wouldn’t be able to do what I do without knowing that she’d have my back the whole time.”

Other Tidbits:

As the wife behind the entrepreneur, Carrie has always struggled telling others her role in the family.

Important Episode Links:


00:00     Welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Here's your host, Dave Woodward. Everybody welcome back.

00:18     I'm so excited because this is my second episode of my wife, my Princess Carrie Woodward. So excited to have her here. Uh, we wanted to Kinda talk to you a little bit about what it takes to survive and entrepreneurial marriage. Seven secrets that we've looked at. We've been married now for 25 years and last. So a year ago, January, my son, our oldest son Chandler, got married and he married our first, our first daughter into our family of four boys. And Chandler's the oldest. So he married Fran, she's from Chile. And her experience as far as entrepreneurs, they were the people basically who couldn't get a job. They were always the broke people. And the idea of her husband wanting to become an entrepreneur was something that was really scary. So she was at funnel hacking live last year as well as this year where she kind of got introduced to a different idea of what an entrepreneur was having grown up in Chile, the way out of being an entrepreneur actually was going to college and getting a degree and I becoming a doctor, an attorney, an accountant, something that had a designations and letters behind it, that's the only way you could actually really make it.

01:25     And she got exposed to the fact that maybe you actually could even do better than a doctor, an attorney or an accountant or any other person with letters behind their names by actually being the entrepreneur who actually owns the business. And so we've had a lot of conversations with them and it's been interesting as my wife I were to sit in, you're talking about some of the things that we've learned over the last 25 years and thought, you know what? It might be fun to share those with you. So what are we going to do? Is, is tell you basically seven of the secrets that we've found to surviving being married to an entrepreneur. Sweetheart. I'm gonna let you take this away.

01:58     Okay. So when, when they went to, they're seeing them in this past year of them trying to take on this journey of wanting to chase their dreams and go after their goals and make a difference in the world and really go after their passions. It was just like a total eye opener for me of wow. Like looking back of what our past 25 years have been about. And I think that that was something that really started to make me look at it a little bit different and realize that the first secret with it is enjoying the journey. Because I think as entrepreneurs so many times you get so focused on the goal and it's so much work, right? I mean like you look at someone who is trying to go like that. Let's talk about the Olympics. First of all, they Olympics, I love watching these stories at the Olympics because it talks about what it took for those people to get there, right?

02:50     But with entrepreneurs, we sometimes forget that we're just like that. Like we have to work so hard and all those long training days through our journey in order to be able to get to the place where our goal is, wherever that that is. So I think that that's one of the things that as I, you know, we start talking to our son and our daughter in law that the importance of you guys have got to celebrate your wins and realize that you have to also look at moments of how far that you've come and not get so caught up in how far you have to go. Oh my gosh. That probably was one of the biggest weaknesses I had was the goal was so far out there that I, at times I just, yeah, I'd made a lot of wins and had been successful, but it was nowhere near where I wanted to go or be and our member times, my princess would be sitting there going, but look how far we've come.

03:45     I'm like, yeah, but look how much farther we have to go. And I think it's real important that you take the time to actually stop for a second and look back over that path and realize, oh my gosh, I can't believe how much I've learned, how much I've grown, how much I've made, the impact I've had and who I've become. Because I think part of the entrepreneurial journey is who you personally become through it all. And that's why when you're married to an entrepreneur, it's important that both of you understand there's a becoming phase and that becoming phase super critical, that you have to make sure that you celebrate the wins and you do. You enjoy the journey of becoming. Yeah, and I love that too. What you just said, because I think that's the importance of growth because you know, like, like that quote, nothing ever grows and comfort zones, we all can't stand it to be uncomfortable.

04:31     That's the worst thing in the whole world. But it's the only space that we grow. It's the only space that we change. It's the only space that we transform into who we are capable of becoming. And I think that that is super awesome, you know, it's interesting because a lot of times people get caught up in like, oh, I'm so miserable. I hate my job. I feel stuck. I feel all these things. Well then change it. But they won't change it. Right. Everyone loves to sit and complain, but no one wants to actually do something about. So the entrepreneurs are the ones who chose to do something about it and choosing to do something about it is not the easy road at all. But it is the most exciting, most amazing journey ever. And I think that that, as I look back at it, I think of, wow, 25 years.

05:18     Okay. Can I share that? How we started it? Okay. So I'll just do share this super quick. So when we first got married, we went down, Dave and I graduated from college together. I graduate with my bachelor's. He graduated with his masters. Well, he was going to get a second masters because of the field that he was going into. Well, we get down, we moved down to Texas, we get married and we're in school a semester and a half, right? And, and all of a sudden we have this feeling like, okay, the industry is changing and this isn't where we're supposed to be. We knew it. Like we just had this strong feeling confirmation. We just knew it wasn't where we were supposed to be and where we were supposed to go. So we made this huge jump and this leap of faith to jump out and to start our own business. And it was like, I think back at that now and I'm like, my dad's parents were probably thinking, what are you guys doing?

06:18     My Dad was furious. I'd been accepted to medical school and I bailed out on medical school. I then got a sec, I got a masters in exercise physiology and was then going back and getting them. And I'd just gotten married and now I'm getting a master's in physical therapy at the time. And leaving all of that. I had a full ride 4.0 and my dad's like, Dave, you have to understand you're married. You can't be doing this stupid stuff where you just don't know what you're doing. You're changing your mind all the time. And my dad, no, I really, I don't want to do this. He goes, it doesn't matter. You have to just suck it up. My Dad's an attorney and my mom was a nurse and so professional life was the only way you could ever be successful. And he's like, yeah, Dave, you will not make it as an entrepreneur. You just, you don't understand how hard it is.

07:00     So the interesting thing is that I think the importance of like sharing that story is that you have to know whatever your calling is, whatever your purpose is. And you have to follow that and you have the courage to follow it. And if you follow it, whatever journey it takes you on, it will be the one that you're supposed to go and, but you have to make sure that you are willing to be accepting of going in a direction and creating movement so that you can walk through whatever doors are gonna open for you and know that sometimes when you go in a certain journey, don't get so stuck on, that's the direction that you have to go. Always be open, always be open to what direction it takes you. And if you do that and you just trust the process, you will, you'll find whatever your purpose is, what of your calling is, whatever it is that you're supposed to do. Do you agree? Absolutely.

07:52     The Roi, at least for us, the entrepreneurial journey was not a straight line. Ours was much more of it. It varies. It was like switchbacks, but six days and that, and that is life. And I think that's the part it is for everybody and you just have to embrace that and enjoy it and really enjoy the journey.

08:08     Yeah. And I like, I can't, like, it's so interesting that so many friends of mine as you know, growing up as I was younger, you know, just starting our family and they're like, why aren't you doing what? What you're doing what you're doing? What? And then as I watched them who they had the quote unquote stable job, you know, now they're, they've, they've had to go from job to job to job, to job because they're always trying to grow and change and do things. So whether you Zigzag as an entrepreneur, are you zigzag, climbing up some other corporation, going from place to place, trying to find the job that you want. It's the same thing. So do what you love. Okay. Should we let journey, enjoy the journey. Okay. So the next thing, which I think is perfect, secret number two is do it as a team.

08:48     Super important. I made a massive mistake when I, when we first got going. And that was, I wanted to be the protector, the provider, and make sure that she never had any hardships or, or that I protected her from any of the bad stuff that was happening. And so when things went bad or wrong, I wouldn't tell her. And my princess is smart enough as any woman, is to be able to see all the other emotional baggage that I'm carrying. And she's like, I know something's wrong, gay. What's wrong? I'm like, sweetheart, everything's gonna be okay. Don't worry. I've got it. And like that I, that was a massive mistake because what happened was I didn't allow her to grow and to gain the emotional muscles that happen as you go through those types of a stressful situations together.

09:52     Yeah. So just make sure that you're totally open and transparent all the time and be honest with each other. Because I think that for me, that is where that, you know, like people will say to us like, how, Oh, you're so lucky you've been married for so long and it's worked for you. Are you kidding? Like it has not been a bed of roses and lilies and dandelions. It's been beautiful. And the reason why it is so special is because we have been through ups and downs together. Crazy and crazy ups and downs. And that's what makes the lilies and the roses and the dance, you know, like all of those beautiful things. That's what makes it amazing is because you go through that stuff together. So I think that, um, you know, like we've cried together, we've laughed together, we've done all of those things and, and it's, that's what's made these 25 years so beautiful because, because we've done it together

10:26     and I think that's the most important part is you have to be willing to share. And at times, especially the hard stuff, those are the hard conversations nobody wants to have. But as you have those and you grow together through those, it makes the wins so much, so much more amazing because you literally can cry through the winds in gratitude because you did it together.

10:47     Yeah. And just, and I think like that being, because okay, Dave tree, you actually jumped forward that was open and transparent about the good and the bad. So that, see, we'll call that secret number two now be open and transparent about the good and the bad. So the other thing to add to that is being open and transparent with the good and the bad. Be forgiving of each other. I think that, you know, as I'm around like other couples and stuff, you know, and I hear, I hear people complain about each other and, and, and it just, it's so good for me because it makes me look at myself in the mirror. It makes me think, wait, do I do that? Do I complain? Do I, do I not just stand to the side and, and, or not stand to the side, but stand next to him and kind of, you know, make sure that I, I'm there for him and that I'm, that I'm positive and that I'm supportive.

11:37     And that even when he has to share with me the ugly and he's being transparent and honest, that I'm appreciative of it and I'm grateful for it instead of angry. And I think that that's, it's not an easy thing to do. No, it's not an easy thing to do, but it's so, and, and we're continuing to learn that as, as, as years go on. But it's important to make sure that you, um, that you make sure that you're open and transparent and when your partner is being open and transparent, be grateful for that and allow yourself to receive it and accepted. Okay, so let's move on to do it as a team, which we're going to call that number three now. And what we were talking about with that was understanding your position on the team. Right? Okay. So what does that mean? That means like, you know, not everyone can be the quarterback. All of our kids have been really into doing sports growing up. And it's so funny, like you have all the parents are like, I want my kid to be the quarterback, or I want them to be, you know, this position and the one that gets all the attention and the wide receiver or the light Becker. And it's important for them to understand that the a team cannot be successful unless everyone understands their position in every position is just as important as the quarterback.

12:49     I think that's real critical. My wife has been amazing as far as supporting me through a lot of these crazy ups and downs. And I think for, for me that the most important part of that has been making sure I reciprocated as well. There's things that she wanted to do and I needed to make sure that I was there to support her in those things. Uh, one of the things, my wife is an amazing athlete, amazing runner. Uh, she's literally a world class marathon runner. And I, it was, even though at the time, running wasn't one of my greatest passions, I knew how important it was for her. And because of that, we would spend time going out and I would be there on her early morning runs on Saturday. She'd get up at five o'clock in the morning, go on long runs and, and I'd be out there bringing the water tour or doing everything I could to support her in that as we've traveled to the different events to make sure that I was there as a support because she had been there supporting me through thick and thin through the ups and the downs of the entrepreneurial journey there was important for me to be able to do the exact same thing.

13:50     And I think too often we get focused on it's only, it's a one sided approach. You Ha if someone's going to support you, you have to be able to reciprocate that. And for me, reciprocating that has been, uh, making sure she's able to find the things that she enjoyed and to really encourage her to go out and to do those types of things. At the same time. She's been an amazing support and I traveled a ton and even I traveled quite a bit right now. And with that, she's always been home taking care of raising our four boys. And without that team effort, there's no way in the world we could have accomplished what we've done. And I couldn't, I couldn't go and do what I do without knowing that she had my back all the time,

14:34     which is a give and take and so many ways because I think that one, you know, what day was just referring to is probably a whole nother secret. And that is don't get lost in yourself and make sure you have your own hobbies and things and things that give you for fulfillment. Um, and I think that, you know, Dave's always been really, really good at, at making sure that he pushed me towards that. And I am so grateful for that. And I think that, um, you know, for me there's been, there's been years and, and different, you know, things that we've done where we've worked together side by side. There's been things where we've done our own thing. And then there's been times where I've realized or not, I, we have realized as a team that in order for our team to be successful, in order for him to push at the level that he can push, I needed to be the one to take care of the kids.

15:26     And, and you know, that's a hard thing because sometimes like, like you get, you know, you go with people and I met, I'm, you know, in that phase where people are like, oh gosh, you know, what is it that you do? You have such great kids and, and we, we, we have been blessed with an amazing, amazing, amazing boys and I couldn't feel and be more grateful for that. Um, I also know that, you know, we've had our ups and downs, you know, the normal struggles and things that every family has. People you have, everyone has it, everyone has it. But I think that we've worked through all of those and we, because we've stayed so close as a family, meaning that we had to kind of set our team up a little bit different and realize that, okay, with the level and intensity these last couple of years that Dave has been pushing or different times in our life that I needed to focus on the kids.

16:18     And that was a hard thing for me and some places because, you know, we'd go to these events and be like, oh, so what do you do? And I'm like, Oh, I am like managing the home front so that we can all, so that we can make this thing happen. And I think that that's the thing is that you have to be, you have to know that not everyone can be the quarterback sometimes and it's give and take with each other spouses that sometimes it's for you. Sometimes it's for them. Um, and these last, uh, you know, a little bit, it's been 100% as these kids, you know, we've had weekends where it's been intense with the kids in there, all the different things that they've been having to do. And we've just had to know that, okay, this is what my position on the team needs to be.

17:02     This is what his position needs to be on the team. Does that mean what everyone else has to be like that? No, you have to decide what your plays are, what your team looks like and you got to decide how that's going to work so that your family can stay together. And for us, our family reunion, that was like one of our huge goals for us is that it didn't matter how much money we made or how much success we had if our family was a mess. And I think that, you know, just looking at different, different things that you go through in life that I'm watching my kids like how close they are. And I really, and I am grateful that we did our team the way that we've done where we've just really hunkered down and tried to manage what position and

17:50     everyone is in different stages of life so that we can, um, try to create that, that family unit that we desired to have. I think that for us, one of things we've gone, we've tried to live by is that no success can compensate for failure in the home. And we've really tried to focus most on family and to make sure that as we're doing that, that our family came first. Not to say there's an equal balance at all times, but honestly, the most important thing for us has always been to make sure that we focused in on and making sure that that happened. All right. That is the first three secrets of our series of seven secrets to survive and entrepreneurial marriage. So please first of all, let us know what you think about it. So if you don't mind either leave a comment down below, send me a personal message on Facebook or Instagram, email, whatever, however you'd like to reach out to me.

18:41     But also let me know what are the things that you've done. Uh, one of the things that you're doing in your marriage as an entrepreneur, how are you, what are the, how are you surviving as the spouse of an entrepreneur or an entrepreneur or as the entrepreneur self? What are the things you're doing to make sure that your life and your spouse and your life with your family is, is fulfilling and most importantly that it's, it's not all business business, business. So let us know. We're super excited to hear about that and tune in next time before the second part of the remaining four secrets to surviving and entrepreneurial marriage.

19:17     Harry, thank you so much for taking the time to listen to podcasts. And one of the things we're really passionate about is trying to get everyone up and running as fast as they possibly can. And one of the things we've done recently that has helped so many people and that is are one funnel away challenging. If you don't mind it, it's something of interest to you. We actually will pay you $100 for anybody who signs up for the one funnel away challenge or if you want to go ahead and sign up and do it yourself, just go to one funnel away, again, that's one funnel away, sign up, go through a 30 day challenge. Uh, it's one of the great things. We've got Russell basically giving you a 10,000 foot level. Julie Swing comes in and gives you, kind of hear the nuts and bolts of exactly how to make it work. And then Steven comes in every single day and spends time basically telling you exactly what to do on a daily basis. So heels you to hold your feet to the fire. Super Accountable. We've had more people get more success and things out of this than anything else. So go ahead and sign Thanks.

Mar 12, 2019

Standing on stage at Funnel Hacking Live this year with all the partners and their wives, during Garrett J. White’s presentation was one of the most impactful things I’ve had happen to me in a long time. Funnel Hacking Live this year was a huge milestone in so many ways.  As my wife Carrie and I drive home from a weekend getaway to recharge after the last few crazy weeks, we reflect on the impact Funnel Hacking Live not only had within the community, but that it had on us as well.  So my question to you is this: who do you see? And more importantly, do they know you see them?

You’re not alone! So many times you feel like you are completely 100% alone in the journey in this entrepreneurship, and trying to go after your dreams” - Carrie Woodward

Some Topics Discussed This Episode:

  • What Funnel Hacking Live was like for Carrie, the Wife of a ClickFunnels Partner
  • The Tribe YOU, as Funnel Hackers and Entrepreneurs have
  • Sharing it ALL!
  • Welcome Home Funnel Hackers!

If you are new to the ClickFunnels family, welcome home!” - Dave Woodward

Important Episode Links:

One Funnel Away Challenge

DotCom Secrets Book

Contact Episode Guest:

Email Dave

Connect on Facebook

Follow On Instagram

Episode Transcript:

00:00     Welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Here's your host, Dave Woodward.

00:17     Hey Everybody welcome back today. This is going to be a fun little podcast. I'm actually driving back from McCall, Idaho. I've been up here for the last couple of days with my wife. Just recuperating after a really almost 60 days of just busy life, crazy business stuff and wanted to just kind of take some time. First of all, introduce you to my wife. You'll hear me refer to as Princess, but she is the whole reason I've done all that I've done. And we're going to, uh, as we were up here, I've decided I'm going to do two different podcasts with her. This one here is going to be a reflection of some of the things that happened at Funnel Hacking Live. And the other one will be more along the lines of entrepreneurial, marriage and success and things of that sort. So it's gonna be a two part series here.

01:03     So this one here again is focused on I See you, We see you. It also can be referred to as I feel you. We feel you. And this really came down from those few guys who were at Funnel Hacking Live, had the opportunity of, of seeing Garrett White's presentation and what Garret was up on stage. He actually ended up bringing up all of the founders and partners of ClickFunnels and their spouses. And it was really one of the most impactful things that I've had happen in a long time. Um, we've been going along four and a half years now and there's a lot of things that happen behind the scenes. And what happened was we had the opportunity of basically having Garrett bring us all up on stage and look out over 4,000 people while we were there. He then basically almost had us in somewhat of a chant, basically going back and forth between the audience and us on stage.

01:58     And it was, uh, really one of the most emotional experience that had a long time as I actually felt. The gratitude and the appreciation of 77,000 customers represented by 4,000 that were there expressing gratitude and appreciation and at the same time seeing what we've done to try to build this. And at the same time, reflecting on them with those things that we've seen and what we're trying to do. But before I go too much more into that as an introduction, I want to bring on my wife. Uh, this is the most important person in the world to me. She has, we've been together now over 25 years, been married over 25 years. So, this is my wife Carrie Woodward my princess. Hey, so we're super excited to be able to spend a few minutes are kind of going through this. So sweetheart, tell me what was Funnel Hacking Live like for you this year?

02:58     I think the cool thing is, is that when we walk into the place, when were first setting up, when we first get there, and we see this, this months and months of this vision that they all had of how they're going to pull it together. And the long nights, the long days and long weeks along months, the hours and hours of lack of sleep that they never get. And um, all of a sudden you walk in and you see this and there's always a moment where you're standing there and you get emotional because you're just like, okay, they did it like it, it came together and then you realize like they didn't just do it. We did it like we all did it, we, we pulled together and it, and it just kind of came together. And, and, and why was it we, because it was we, you have to do it as a team in order for these guys to be able to keep going.

03:51     And I think that that was so powerful for me was when Garrett did his presentation for those of you guys were there. Oh my gosh, it was amazing. But it was super powerful because what he tried to show people was, you're not alone like so many times. You feel like you are completely 100% alone in the journey of this entrepreneurship and, and trying to go after your dreams and whether you've got a full time job or that works from eight to five, nine to five, and you know, you get paid a certain amount. There's still crazy stresses that come along with that. But you have a different family, a different tribe with whatever career, whatever job, whatever type of thing it is that you choose to do in life. And this particular tribe of people of entrepreneurs are special. And just to see everything that they go through is, is just so powerful.

04:42     And as I, um, I was standing out one one day and this, this amazing young mom came up to me, her name was Paige. So if Paige is listening. I just want you to know that I saw you and I felt you. And she came up and she just started to get emotional and she said, tell me. And then she stopped and she started sobbing and she said, can you tell me everything is going to be okay? And she couldn't get her emotions under control. And I was like, ahh! Like I felt her, I, I knew exactly what she was going through because as you know, the time of just building, building, ClickFunnels and doing this as a team with so many amazing people, um, there was those times when you know, you have to step back and go, okay, this is a huge jump of faith.

05:30     This is a huge leap of faith. And you see everyone hunker down and make so many sacrifices, families and spouses and also the people who work behind the scenes that so many people don't know about that. You see them do that and, and they do it. They're doing it for their families and they're doing it for you. And to see that and to see that that journey, that so many go through that as you keep pushing and as you do it together it works. And when we, when we got up on that stage, you know, Garrett pulled us up, he pulled up some other individuals and had them go through the same experience and then he pulled us up and had us say to the crowd, we see you. And they said it back. We see you. And it was so powerful to us. Like all of us were sitting up on stage and bawling like babies.

06:22     I was so incredibly embarrassed. I couldn't get my emotions under contr. It was so bad. But I think it was just like years of it. of just like seeing it come to that point of the long days, the long nights, the stress, but also the wins like the incredible wins. And I think that that sometimes it's something that we forget to celebrate, but just to know that we see each other and we know each other and we know each other are there. And I think within the entrepreneurial world, sometimes it gets lonely but you, because you are doing it alone a lot. But often we don't realize the importance and the power of allowing other people to know that we're seeing each other, that we're feeling each other and we're appreciating each other because that is, it's powerful. And I know for me when we were standing up on that stage, it was like, I just felt like I would just, I mean man, my bucket was just filled with like so many awesome, wonderful, like amounts of energy that was thrown at us and love and support and, and I just felt like, I hope that everyone in that room could've felt that with us too.

07:27     That we were throwing it back at them. That we like we sit and we, we, we have the like we want them to be successful and you know, we, we pray for our families, you know, whether whatever being it is, whatever higher power it is that you believe in for us, for me it's prayer, but we, we do that. We pray for you guys for the all of those out there who are, who are in our tribe and who are working with us and how we just want them to know that we're seeing them and we're feeling them. And for my sweet friend Paige out there, we see you and we feel you and we, we just want you to know to, to keep going. And I think that that was such a powerful thing because in the same time, that is when Dave was having the experience of like, oh, should I keep this podcast going that I'm doing, should I keep it going?

08:11     Should I keep it going? I don't know. Like you just feel like nobody is seeing it. Nobody's feeling you because you're, you see them and you feel them, but you don't know if they're reciprocating it. Like if they see you and they feel you back. And it was so awesome for me to see him and to feel him, feel so many people coming up to him and sharing with him how much they appreciated his podcast and his message. And I think that, gosh, like that just made me learn from an outsider. Just seeing him and seeing the people reach out to him and to reach out to, to us as, as spouses that you guys like. It is so powerful to share, you know, with your loved ones, whether it's just people in your home or your family or your friends around you, your community, whatever the heck you're community is, let them know you see them and that you feel them and that you appreciate them no matter what it is. That is so powerful. And I think that that is like, um, something that amazing that I learned from just this Funnel Hacking Live is the tribe that was there of so many people reaching out to each other and just letting them know that they see each other, they feel each other and, and they have each other's back and like keep going. You can do it and, and, and keep moving and keep like, just keep being awesome.

09:34     And again, really we want to make sure that you understand how much we appreciate you. If you're new to the ClickFunnels family, welcome, welcome home. I think, uh, as an entrepreneur it's one of the most lonely times and yet at the same time, I hope, uh, anybody who's listened to this, uh, that you feel we, we're here for you and for your success. It's been one of the most fun journeys, most stressful journeys, and yet at the same time, nothing excites me more than, than seeing someone have success, whether it's an eight figure award winning plaque or ring or a two comma club ring, or if it's literally the first thousand dollars. I remember the first thousand dollars I ever made online and I seriously, I thought I had won the lottery.

10:20     It works. It really works.

10:25     And I just want to make sure that I just, just, no matter what you might be going through, just keep going, just keep going. And I think that that's really the, what I've, I've seen the benefits and the blessing so much over the course of the last two weeks, especially just the value that exists when you just keep pushing. You just keep going and going and going. Sometimes you just never know when it's going to actually hit, but it actually does and it always, always will. And just again, want to make sure that we encourage you to never ever give up on your dreams, never give up and just realize that you truly are just one funnel away. Having an amazing day. This is my wife, my Princess Carrie.

11:04     Hey, hey

11:05     and Dave Woodward signing off right now. Thanks so much. We'll talk to you guys soon.

11:10     Hey everybody. Thank you so much for taking the time to listen to podcasts and one of the things we're really passionate about is trying to get everyone up and running as fast as they possibly can. And one of the things we've done recently that has helped so many people, and that is our one funnel away challenge. If you don't mind, if it's something of interest to you, we actually will pay you $100 for anybody who signs up for the one funnel away challenge or if you want to go ahead and sign up and do it yourself, just go to Again, that's sign up, go through a 30 day challenge. Uh, it's one of the great things. We've got Russell basically giving you a 10,000 foot level. Julie Stoian comes in and gives you, kind of hear the nuts and bolts of exactly how to make it work. And then Steven comes in every single day and spends time basically telling you exactly what to do on a daily basis. So he'll just hold your feet to the fire. Super Accountable. We've had more people get more success and things done out of this than anything else. So go ahead and sign up @ Thanks.

Mar 7, 2019

Why Dave Decided to talk to Stephen Esketzis:

Stephen is a man of many events. With it only being the beginning of March, he’s already been to seven. Now he’s here to share with you how to maximize your effectiveness at any event you go to. With questions from “How do you differentiate between cockiness and introductions?” to the age old question of “Do I need a wingman?” he answers them all.

Tips and Tricks for You and Your Business:

(1:02) What’s the Takeaway From Every Event You Will Ever Go To?

(2:56) Stephen’s Learning Philosophy is Very Similar to Our Other Beloved Stephen

(5:54) How Stephen Went to Todd Brown’s Event With the Game Plan in Mind

(8:22) Go to the Event and Get Your One Thing, Relationship or Knowledge

(11:02) THAT Guy, You Know Who I’m Talking About

(14:42) How to Prevent Yourself from “Peacocking” at Events

(16:10) It’s Important to be the Connector

(19:59) Stephen’s System to Meeting the People He NEEDS to Meet for His Business

(21:54) Meeting Strangers is Networking...Just Don’t Be Strange

(25:20) Introducing Yourself Without Bragging About Yourself

(27:05) The One Question to Rule them All: Do You Need a Wingman?

Quotable Moments:

(3:34) “For me it’s all about compartmentalizing the content and going to the people I need to at that time.”

(15:20) “I think to me the key is to be yourself. Again, I love the whole thing of not being cocky or draw attention to yourself but the most important thing about networking to me is, and you and I have talked about this before, you have to always be adding value.”

(25:49) “You describe what you do, you don’t describe the money that you’ve made when introducing yourself to others.”

Other Tidbits:

Dave started with some of Dan Kennedy’s initial events

Just go to the event you need, and get what you need from it

If you are one of the people who knows people, then people will know you.

Important Episode Links:

The Lazy Contact App


Speaker 1:   00:00     Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Here's your host, Dave Woodward. Every welcome back to [inaudible]


Speaker 2:   00:18     great. This is that kind of crazy deal that happened here and want to make sure you kind of understand what's you're about ready to listen to. So I was down at TAC traffic and conversion this last week and ran into our very first dream car award winning affiliate Stephen. It's gets us. And while we were there, I thought, you know what? He's never actually collected on the his dream car because he was living in Australia. It's like five times as much. And so I thought, what, what if we just get you a Ferrari for the day here while we're in San Diego is we wouldn't out and got a fry. Kevin Nance and joined us and we started filming, drove over to core Natto, hit the Cornell of bridge. Uh, I spent some time over by the hotel del and just had a great time. And while we were there we started walking up and down along the beach and Kevin was filming basically some of the things that he's done that uh, Steven's done to become a number one to feel it.

Speaker 2:   01:04     But then also some of the things that just Kinda it lid became this open dialogue of events and why we're traffic conversion, why you go to events and and just kind of a success story type of interview. So I thought it'd be kind of fun just to strip the audio from that and let you guys listen to it. So understand that the audio quality is probably not that great. There was a lot of wind and a, we're at the beach and things but I think the contents worth it. So I want to at least give that to you guys. It's a listen to it, enjoy it and let me know what you think.

Speaker 3:   01:32     Steven and I are actually out here. Traffic and conversion. This is the second event that I've been to so far that actually the 30 benefits you so far this year in which the fourth event I pinches of my, the shield. It's been to four events in the first 60 days of the, of the year. And one of the things I've seen Steven at so many different events over all the years, what we want to con talk about is why do you go to an event and when you're adding event, how do you maximize your time? There's a ton of stuff going on. There's networking, there's content. It's really just trying to find out what are the secrets that you can, why does anyone want to go to live event? How do you get the most out of the live event? And that's kind of suffered talked about right now. So it's even having that so far you've been to the ship. Just the first one. This is number three. Number three. So it's, it's pretty crazy. The 25th, 26th of Jan of February. Yeah, this third. My fourth. So inventive 70 ventures. You can be as chair. It's been crazy. So why do you go to events? Look, to me it's

Speaker 4:   02:25     the biggest thing initially was the content. Um, when I got into digital marketing, it was all about learning the content, learning what was working and really being able to apply that in my business. But as I've grown as a business owner, as a marketer, it's never become a lot more about the network. Now. It's really been connecting with the right people and really getting in front of those people that are either going to be decision makers or Jv opportunities or maybe you've got some synergistic way to work together. Might not be right now, but you might have something say in the next six months or 12 months or something down the line. So for me, looking back now in reflection of the, all the events I've been to, uh, the

Speaker 3:   02:59     networks and the opportunities that have come from that may not have had a direct ROI straight away, but it's just incredibly Roi over time. I think that's, for me, that's one of the things I loved. I remember when I first got started, I was, gosh, it's been over 10 years now where I was going to a lot of Dan Kennedy's and Bill Glazer's GIC events. This is all about breakfast, [inaudible] marketing, even pre internet marketing type of stuff. But I remember it, those events being so fascinated by the people who are crushing it and I want it so bad, he's wanting so bad to be there. I want it. I want to just to feel like I was successful. And at the time I was like, oh my gosh, I'm never going to get there. And you saw all these people who were not just gurus but these are the guys who were actually just crushing it on stage.

Speaker 3:   03:42     Yeah. And more importantly in their own personal and business life. And I think the main thing that I saw at that point was how valuable that networking was. Yeah. Cause I agree with, at first it's all about the content where you go and you're there to learn the content and then implementing the content. I think that for me the hardest part was I would get so excited and so motivated there. And then I get home and man life, each of the patients like, oh crap on, never going to be able to do that. And you get hit with so many ideas as well. So you'll like not only do you come back and you, you've lost all your energy, but you're like, well, I know a hundred different ways I can go, which way is the best? So how do you deal with information overload at an event?

Speaker 3:   04:21     So for me, all I take going into an event with a bit of a game plan. So I say, well look, where do I, where am I now? Where do I want to be? Who the key people I want to meet and what's the key content that I need to take away from this meant anything outside of that I'll learn, but I know it's not going to be implemented there. And then it's something that I'm going to come back to or might make a note of the people that are experts in that field. So if that issue comes up or I want to learn more, I can then reach out and go back to that note. So for me, it's all about compartmentalizing the content and going to the people that I need to at that time. I should funnel hacking live. Steven Larsen, Tata principle.

Speaker 3:   04:53     I think that is so critical, especially when you're attending an event here at the time was referring more towards books in and content things he was learning. But it's this principle as far as just in time learning and seeing and you're just kind of talking about that where you had a game plan as far as when you're going to the event, you're like, you know, I need to learn Facebook trap at or I need to learn copywriting on. I'm going to this event to learn how to shoot video better. Or did you go with a game plan as far as what is the next step that you need? So, so often a lot of us are like, oh, I'm just going to capture every single thing and it never works that way. So Steve was like, okay, it's baby steps. Okay, all I need is I want that step, whatever that information pieces there, that's what I'm going to get.

Speaker 3:   05:29     And then it's like one step at a time. I think the problem that most of us have when we go to an event is you get this massive overwhelm. And I think the biggest problem I find for a lot of people who are going to events is they don't go there with a game plan. So excited. They're so motivated. So what were some of the events that you've gone to where you had a game plan and what were you looking to accomplish? Well, I mean, it's off into a whole lot of different events I've been to for the record. Real quick. How many events have you been to? I've seen, I'm into a ton of events and I see you at all, every one of them. Uh, I've

Speaker 4:   05:58     lost count. Honestly. I have lost count all the big digital marketing events. I've probably, you've seen me, uh, you know, uh, uh, I don't, like I said, I've lost count. I've been to all the funnel related ones and digital marketing ones, that traffic ones, the even business growth ones overall. Um, there's been a whole mix. Um, but it's, and now we've actually launched our own events company in Australia. So we're running our own Australian digital marketing event, which is crazy. So I've been on both sides of knowing what a good event it looks like as an attendee. And now I'm going to know what a, hopefully a good event it looks like as someone running one. So give me an idea of something where you went there with a purpose in what you got out of it. Yeah, so, so here's an example. I was at a marketing funnel automation run by Todd Brown and other click funnels affiliate actually, who's, you know, did actually, it did really well on the VA first book launch. I remember. Um, so did a really good job. I think he got a car too. It didn't, it was actually our very first dream car award winner. He and Jeff Walker, Jeff got the Ferrari and Todd actually, uh, was given the first check. Yeah, I remember that. So yeah. Anyway, I was at his event, this was going McAfee in years now. Um, and he's events specifically for copywriting and really getting this big idea. Um, it's something that that event is really well known for. And at that time we had an alpha.

Speaker 3:   07:11     It's launching a health website. It's, I was like, look, I really want to understand the principles behind creating this offer and getting it right to the right people. So I just circled all the sessions that I had at that time, uh, that I wanted to attend. And that was it. I was just there for those sessions. Anything outside of that, I was going back, working on taking the ideas from what I just learned and seeing how I could implement it. So that way you don't have a thousand things going on. You've got that tunnel vision. So you've got, you've gone to your session, get the takeaways out. One of the ones that are sessions that I got a lot out of was it, Laura was speaking there talking about how they do this copy's lining or whatever it was called. Um, mapping out all their different objections and handling those in the sales process.

Speaker 3:   07:50     So I was looking at that and yeah, it was phenomenal. I mean, you know, you take content and then you've got to go back and implement it. I think if you just sit there and then you go, all right, next session, next session. It's like a drug. You just kind of get out of it. You know, you're stuck in there. I mean the contents, awesome, don't get me wrong. But you know, you also want to make sure that you're executing the content. Um, so for me it was just, yeah, you to have that tunnel vision and no, yeah, it comes up. So I know the very first one I went to, and it's sometimes if the person doesn't know what they want, I just tell him, just go and immerse yourself in the experience. So the first time, if you don't know what you're wanting, I would say you just go and just get the feeling.

Speaker 3:   08:27     Uh, one of the greatest things for me as far as events is you are with a group of likeminded people, which as an entrepreneur, you'd never remember. You've been doing this a long time now. And the first time, same thing for me. When I first got started, I was like, there's no one liked me. I am all by myself. Yeah. So the very first thing I tell people, if you're trying to go to an event, what I highly recommend the very first time is just go and soak it all in. I don't care if you get anything else out of it. Just besides the idea of what is possible and sometime just that dream, it's capturing the dream. The second thing I tell people is when you're at an event, after you kind of get a little handle for it is to do exactly what Steven said and there's different types of events.

Speaker 3:   09:06     So like funnel hacking live is all in one room and it's choreographed to make sure that you get a whole bunch of exact steps that you need to take. A TNC is more of a trade show where it's broken down into multitracks and so you may be on an agency track, we may be on a copywriting track and so you kind of have to find out how the event is set up. But I love what you said and that is too often people go with this idea as far as, I'm just going to get everything. If you get that one thing, all you need is one good idea. Sometimes you just get that one good idea and you're one funnel away. Yes. Right. And what you were talking about was you literally got that and left the event. Yeah. Left. You didn't go off and implement it right then and there.

Speaker 3:   09:44     Well I mean cause that's the thing, you're getting shocked. Gung Ho, it's like a machine gun. You're getting all these different ideas, all these different nuggets coming out and they're all great, but you know, or you can only implement so much when you're at that event. Um, and keeping them on as well. A lot of events have recordings that you can take advantage of. So if you don't get it wrong, then the contents oil is generally available light if a purchase or online, um, Nordics as well tends to come out to a lot of events. So you take advantage of those. Um, you know, there's different content opportunities that he's pointing, but when you're there, you've only got one opportunity to connect with people. So for me right now that that's that time opportunity. Do you want to meet people and make the relationships? It's funny, I had this conversation with a friend of mine the other night and it was saying that in digital marketing we're all online, right?

Speaker 3:   10:27     But I know the most meaningful relationships with me and coming person. So it's so ironic that we're in a digital industry where everything's done online. All of these funnels online, we'll have hedges online, but at the end of the day, the most meaningful relationships and partnerships and joint ventures and will come from in person events. Um, and I just say that as, you know, it's so powerful. Just if I looked back and I didn't go to one event, there would be no one in the industry would really know. Even the success and any results that I've put together now we'll most likely not be there. And it's also like you said, lonely. You know, it's a, it's a journey that you're going on your own, so you want to have that support along the way. Well, it's funny cause I didn't know steam was coming this week. And so I flew in, left at six o'clock morning flight from Nashville to get out here because I had to be on a yacht, which I know.

Speaker 3:   11:11     Tough life. Third World First World problem for sure. So I can get on this yacht, 150 foot yacht brand separate, set up, great experience. And the very first person I see on the yacht is Steven. And I'm like, dude, what are you doing here? It's like I'm networking, I'm knowing these people. And that was before TNC even started. And I think that's one of the things again, all of a sudden you started getting these invites and, and that's the other thing, you know like I think one, one saying I've heard a lot and I totally agree with there's a lot of these deals are done at the bar where whether you're drinking or not, the idea is that you don't have to be in the sessions to be able to do a lot of these deals in network. It's at these after parties. It's up.

Speaker 3:   11:47     The networking events is that the mixes? It's, maybe it's just in someone's hotel room, just having a chat and maybe it's just organizing a meeting at the coffee in the coffee store inside the hotel. That's where the real money's made. That's where the real opportunities and the deals are. Um, you know, because it's those one on one connections, all those introductions, hey, have you met this person? And you might be in a group of three people and you'll introduce yourself to other people. So I found like, you know, last night I was at a Clickbank, a sponsored event. And when I went there, there's, you know, or might be in a room with a bunch of people I know, and all of a sudden they're making introductions. Hey, this software is fantastic. If you check this person out, the founders actually just there, let me go get him for you.

Speaker 3:   12:23     And one little connection like that at an ad on Facebook is to build the relationship. You'll go home next week and said, hey, you remember when we caught up clickbank? Oh yeah. Awesome. You know, I can't wait. Can you actually tell me a little bit more about what you do? I'll try it on my offers and away you go and that could be a huge successful partnership on that. I love that. So a couple of things as far as networking goes, don't be the person who's basically a whore just handing out all their business. That's probably wrong terms here. Don't be a person sleazy dealt be a sleazy person who's just as right. They give away their gifts, their business cards to everybody. We actually all hacking life and someone was actually putting their business cards on the top of every year and they're like, dude, are you serious?

Speaker 3:   13:02     You think that's been known as the Urinal Guy? That's terrible. Why would I want that? I never have any business cards and there's a couple of reasons why for me, I never want a business card because I know what I do with business cards when they get home I get, they just get thrown away. They didn't typically don't even get home. They typically go right in the trash. What I want is I want some grabbing their phone and I want them entering my contact information in their phone or to take a picture with the two of them. So you all of a sudden he grabbed the phone and we'll just even do this with Steven and I saw all of a sudden just grab your phone Elvis. You say, Hey, you know what I mean, take this picture right now. That picture now goes into the contact information with Steven so I can now send them a text or anything else saying, hey, it was great connecting with you at TNC.

Speaker 3:   13:44     Now we've got more of a relationship and you can respond to that. So I've, I haven't carried business cards in year one little hack for this and it's actually why I built this little free app and it's going to be a small plug here, but I promise you it's going to pitch or anything is a pitch and it's not a pitch. I'm not going to pre sell you. There's not always be trolls. There's not going to be a stack. Um, but uh, credit this APP called lazy contact. And what it does is you put your information in and then all you do is scan the person's foreign. Exactly. It. Just pull out your camera and you just hovered over the tall. Then I can get a picture of this and then that adds contact. You Click it and then you just hit save and now you've got my contact information.

Speaker 3:   14:26     Dude, that was really it. You've got my number, my name, my company, every day. I want that. Yeah, that's fantastic. Rosie, contact, lazy contact, purple F, lazy contact. I'm sure it's in the APP. So free. Totally true. Anyway, all right, so one of the things I always get asked is how do you dress for the event? Now, this kind of stuff, I never, ever, ever do it. The only reason I'm doing this today is because I had to pick a Ferrari that I didn't own and I bought. You know what? Easiest thing is more bling I have. The less confusing it's going to be for the people and it worked. I literally got in the car, put my hand on the steering wheel in the very first thing. The guy goes, dude, what sport did you play? Well, I didn't actually win this at a sport.

Speaker 3:   15:06     I said, actually that's one of our 10. It's our eight figure ward. He goes, what is that? Oh, it's free business had done over $10 million. And he's like, dude, you guys are making some serious money. No questions asked after that. As far as what, what actually his question was, how do I become a sales guy for you? That was the other question. So normally I do not dress like this when I'm at an event. Um, I prefer to be a little more casual. Stephen's attires we probably too casual today, but uh, you know, uh, I've had a mixture of it tell us. I think it really depends on the context as well. It does, it depends on what you want to get out and we'll talk to the impression you want to make, what event you're going to. If you're going to a networking event then you know, maybe would be more casual or if you go into it like last time there was a market as bullying might want to be a bit more dressed up.

Speaker 3:   15:50     Um, I don't think there's a term I've heard called peacocking. I don't know if that's a US thing, but you want to be like super cocky. This is total be deciding to when you're just standing out with everyone. Um, that's not my vibe. Uh, I like to just know mixing in and, you know, go with the flow. I think as long as you follow the dress code of what the event of you've done with precise business, casual is always safe. I'm typically button down shirt, jeans. Um, I prefer a tee shirt sometimes that's a little casual and fun. Yeah, I was just going to say, and it also depends on the weather of the place. That was the biggest problem I had with this trip was on one day I was phrasing. So I had three jackets on another day. Like today I could be in shorts and a tee shirt.

Speaker 3:   16:34     Um, you know, and not having any problems. So all of a sudden make sure you definitely check the weather of the event you're going to give us. I've made that mistake flying from Australia, told theU s events and I'm leaving from one climate, going to the exact opposite of another. Um, so yeah, that's, I don't want to tip, but check the event and check the weather. I think the key is just be yourself. Again, love the idea as far as don't do the whole peacocking thing where you're drawing attention to yourself. The most important thing about networking for me, you and I've had this conversation before and that is you have to always be providing value. Like what Stephen just did as far as, yeah, it's his own app, but the value app, that APP was huge. And I think that the key is just provide value to people.

Speaker 3:   17:15     And sometimes when I remember I first got started, I thought I had no value at all. In fact, I was talking, uh, so we had a dinner cruise last night with 112 people that we knew in this area. And, uh, Keith Yackey and Pete Vargas won't see we spot click funnels sponsored it. It was pizza and, uh, Keith event. But the cool thing about it was there was really no peacocking going on and there was no, no one was trying to one up each other, but they were all trying to provide a ton of value. And the one thing that Keith said last night that that was so important that was the connector gets all the love. And I was like, Keith boy talking about, he goes, well dude, you're not going to, I've known Keith for over 10 years now and I've seen him at different events and he loves to be the connector.

Speaker 3:   17:58     And what I mean by that is he's not providing any value per se as far as he's not up on stage teaching about how to do Facebook ads or youtube and Nielsen. One thing that he loves to do is connect people. And he says, the connector gets all the love. And as we were shaking hands with everybody as they're written off the yacht last night, well they were saying was they were just so appreciative for that event because it connected people that brought people together, provided them an opportunity. Now you don't have to do a whole yacht experience, but what you talking about was just even in the bar and you're like, oh, you know, I actually know someone who would be great for you so you're not taking it all on yourself. You're saying, you know, Steven, let me introduce you to Kevin. Kevin's great at at videos, great at this kind of stuff.

Speaker 3:   18:37     And Steven's like, awesome. He will remember me as that connector. And the more connections you can make with people, more value you can provide to people, the greater of a resource you are then perceived in the eyes of everyone else and then all of a sudden everyone's like, I don't know who, who does this? Who does that? Soon you become known as the person as the Goto. I don't know who it is right now, but as Steven, he'll know someone for sure. And that's the one of the things, if you don't feel like you have any content value, be the connector, that connector value gets all the love. And I'm thinking of the other ones to add on top of that as well as host events. Like you said, like feel free to host your own events even if they're not around a specific, you know, might not be a monster one or something, but it might just be a casual drinks and say, hey, we're watching this unofficial get together full this event.

Speaker 3:   19:20     And that's a great way to kind of capture attention for attendees. You might not even know. Cause I remember the very first time I came out to trafficking conversion summit, I was about 19 years old, something like that. Those are probably the same Thomas sided with quick funnels as well. And um, I attended a Superbowl party and someone posted in the Facebook group, I think it was the click funnels group saying Bruce at TNC we've got a, a, you know, a Superbowl party going on, whole bunch of young entrepreneurs, feel free to come if you want. So I sent them a message. I said, look, I literally just landed two hours ago off their 21 hour trip we'd love to attend. I went there and now looking back, four years later, these people are running eight nine figure businesses and these people are young like, you know, then my age, they're doing these crazy things.

Speaker 3:   19:59     Back then they would just get into the industry there. They're running some crazy businesses. I'm using click funnels of me, affiliates doing whatever they're doing in the marketing world, but it just a one little random catch up and I made the effort just to say, yeah, I'd love to come. Well, you know, let's do it. Let's just organize, put yourself out there a little bit outside the comfort zone and I need nobody, you know, some guy from Australia who didn't know anyone and just say, look, I'd love to attend. Or you know, what can I bring to the party? How can I make it better for you? It just helps, you know. So little things like that. Put yourself out there, host some events around for the bigger conference or is a great way to network. I told him these weird just kind of talking about it as far as the event side of things at the wholesalers, all own events.

Speaker 3:   20:39     Uh, last year actually here at TNC, uh, Andrew Warner was here. It was on the, the dinner yacht. Uh, we did with Pete and key and then like what you said, he ends up hosting Scotch night and he just invites him bucks buddies up and they drink scotch. I don't drink but it was so kind of him to invite me and so I had the opportunity to just be in there and mingling and just getting to know each other. And I think it kind of brings up the thing that you would allude to earlier, Stephen, and that is kind of having a target hit list of even the people you want to meet and of just go in there. I'm just going to be every single person out there. How do you kind of identify who it is that you want to meet? At an event. Look, it is tough.

Speaker 3:   21:16     If you've never met, if you've gone, they'd called and you haven't met anyone. I think you've got to really build a segmented list of people that you want to make. Um, you know, are you looking for people who might be affiliates, even for people who didn't want to have a channel partnership opportunity with you? Are you looking for speakers? Are you looking for, you know, what's that little niche of people you're looking to speak to? And then within that, I think you'll get opportunities and introductions to be made to specific people to go even deeper and say, Hey, do you know anyone that might know this person in particular? Uh, and then get an introduction like that. I think when you go to hard to meet someone directly, um, it, it looks like a cold approach and sometimes it looks a bit too difficult to, you know, they're kind of wanting to get something from you first.

Speaker 3:   21:58     So when you want to provide value, I think I typically try to surround myself in that circle. And then once I surround myself with people in that circle, I'll go in and say, Hey, look, I'd love to connect with you know, this person. Do you know someone who knows him well or do you know someone who knows her well, uh, and catch up with them. But that's kind of my approach is kind of build that segmented audience, hang out with them, provide value with them, buy a ticket to the event of whatever they're hosting. If it's a scotch night, if it's a boat party, whatever it is. That's kind of an also joining masterminds and things like that. One thing that I love doing is joining masterminds and networking with people through events like that. That's how I met Brandon through the yacht we had a few days ago.

Speaker 3:   22:36     Um, and then again, I'll introduce you to other people that you need to know. Sometimes you're not even the person that knows who needs to know people. So what I mean by that is he'll say, hey, you definitely need to meet this person. Um, you know, you don't know you need him yet, but you'll definitely needed for this project. You've got coming up. So I look, I tend to work in little groups. I like to compartmentalize, people are hanging out with, and one other thing as well that I was telling another friend while I was here is not spending the whole event with the same group of people. That's something so many [inaudible] um, you know, I've got a whole bunch of friends from Australia that came here, were hanging out last night, but some of them have hanging out with each other the entire trip. And I'm just saying that it's such a waste.

Speaker 3:   23:17     Like you don't want to waste your time with one group of people because you ruined the whole three or four day opportunity you've got. So try to keep meeting new people each night. Go to a different event, may go on your own if you have to. Even if you've got friends, it's great just to get out of your comfort zone and meet new people and build groups in different areas. We'll let that tell a couple of things. Don't be the stalker. That's right. There's nothing worse than as you were sitting there talking. I'm like, I can't tell you how many times. I mean I've, I've known Russell for 10 years and even before I was a partner in click funnels when I was with them at events, it was one of those things where I would see people literally just stalking him and, and you get to the point where he'd like, if a person's going to the bathroom, that's the worst place to try to introduce yourself.

Speaker 3:   23:59     Let them have their space and their piece and you just do all and be that person. If you are stocking someone, your value decreases. It diminishes so fast. If you want, try to find, again, everyone's kind of familiar. This whole idea as far as six degrees of separation, you want to find people who are two degrees of separation, one degree of separation away, ideally for the person that you're wanting to spend time with. Um, I love what you're talking about as far as don't spend time with just the same people. It's really, events are super uncomfortable for all of us. I don't care how much of an extrovert you think you are, if you're brand new to an event, it's man at times insight. In fact, classic example with Brandon Jot, so the very first night I had been at funnel hacking live for six days, I was exhausted and I flew over six in the morning.

Speaker 3:   24:46     I get on the yacht, my son's on the yacht with me and I'm like, know what? I just want to go back to my hotel. I just, I don't want to be here. To the point where let me walk down the steps and was looking to see the gangplank was still attached to the boat and it was taken off. I'm like, I think I could still jump off and get off there and just sudden bout ready to start walking there. The first may goes, hey, hey, hey, we're done. You can't get off now. And I'm like, ah man. I'm like, I don't want to be here. But I was so glad that there wasn't have the up to spending time with. You had a great, it was great for my son to spend time with Brandon and Brandon was so generous with his time with my son and just the opportunities.

Speaker 3:   25:22     You have to understand that even as an extrovert, you still are going to be exhausted at times. You don't want to get out, but realize you only have that certain two or three day window if you're an introvert, same type of thing. Find someone who basically can be the extrovert for you if you need that, but you need to make sure that you get out of your comfort zone. You need to be the person who is doing everything you possibly can. As you made mentioned, you're only here for two or three days. Don't be with the same group of people. Get outside your comfort zone. Make it as uncomfortable as possible. Try to get to meet people, but most importantly, try to provide value.

Speaker 4:   25:54     Yeah, absolutely. I think it makes sure of all these, even if you get one or two things wrong and what we're talking about today, you're going to go to malls ahead of the people that are just sitting at home in the hotel room. It's a numbers game, you know, go out in. The more events you go to, the better. The more people you meet the bed better. The more of these things we're talking about. The you try it the better. And over time you'll feel your experience on how confident you are, how you approach people, how you network, what your strengths are, where you think you might, you know, want to work on. It's just a, you know, it's a numbers game. This is more experience you've got, the better you'll get at this. I love that.

Speaker 3:   26:25     So I want to kind of talked about this idea as far as what's the difference between basically bragging versus introduction. How do you, how do you, do you need to provide value in? People need to know who you are, but how do you do it without bragging? I mean

Speaker 4:   26:36     nothing. Just one thing that comes naturally to more people than I'd like it to. I think especially these be especially in, yeah,

Speaker 3:   26:44     it means event and I think it's, it's also a very close link to your ego as well. Um, so I mean, the way I do it, I always ask what other people are doing in their business. You know, how I can help them, what I do, and then I really don't talk about, well, my business is, unless they ask to the, unless it makes sense in the conversation. But even at that point, you describe what you do. You don't describe the money you've made over a campaign. You don't describe that, oh, you know, I'm a 15 figure affiliate for x, Y, and zed company. You know, like all these things that you know, kind of people don't need to know, but you want to make yourself put yourself on a pedestal. It, there's just no place for it. People see through it. I happening. It kind of makes you look just not as successful as you really, I, it's called him actually shooting yourself in the foot because there's no need to really go out of your way and tell people how good you are if you're in fact that good.

Speaker 3:   27:30     So, you know, I, the way I see it is your network is your net worth. And it's a bit of a corny statement, but I know that I've seen that in spades. The more people you have around you, that successful people are gonna know you're successful. There's no need to brag. Um, yeah, I think that's all it really is to it. I love it. I think for me, one of the most important things is when you're talking to someone, make sure you're asking them there at that event. Find out what their, therefore see what value you can bite to them. So, hey, so Steven here, where are you from? Blah, blah, blah. All the nicety type of stat real quick. But really most importantly is what are you looking to accomplish? What are you trying to do? What are you trying to learn here? Who you trying to connect with, find out what's important to them very quickly the walls will come down and you'll find that you have an opportunity to trying to provide value.

Speaker 3:   28:14     And even if you don't know the answers to it, the fact that you're asking more about them than you were asking about you're telling about yourself. Yeah. It just makes the conversation so much easier. Absolutely. I think you just want to keep it smooth, succinct, um, and really just enjoy the company more than anything. I don't think you want to have another agenda or either when you're going to meet somebody, you really want to just go there and get to know them as a person. And I think people really appreciate that. I love that. All right, so Steven, how important is it to have in a wing man? Look, we man's a great, uh, I think, you know, if you can have someone there with you to help introduce you to people, that's always going to be an asset. Whether I go out of my way and get someone, they're probably not.

Speaker 3:   28:49     Um, you know, I'm not going to hire someone to come and say, hey, this is Steven. Like I think it comes naturally once you get to know people, you know, people just do this. And I think if you're going out and hanging out with your friends and you go to an event or a party or a networking, not, it's naturally going to happen. If you're quite humbled in that option, people are going to want to say, hey, Steven's being super, you know, you know, he's not bragging at all, but he's actually awesome, x, y, and zed. And I think he's just got to, you know, the more humble you are, the more reason there is for other people to really lift you up and say, look, this guy's like, he's not telling you how he is. He's a baller, he's awesome. He's really good at x, Y, and zed. Um, that's what you need to know about him. I think that's a really good way to bring it across. I totally agree.

Speaker 2:   29:28     Well, what'd you guys think? I'd let us know. Again, it was kind of a different type of an episode, but I'm actually looking at doing some other crazy trips here in the next couple months and thought we might start doing a little more of these, uh, sporadic interviews on the fly. So let me know what kind of, what you thought. Feel free to send me a personal message or a Facebook or Instagram. Uh, leave a comment down below on iTunes or Stitcher, wherever you might listen to. We check all of those. Obviously. Feel free to email me as well. Thanks so much. Have a great day. Talk to soon. Remember you're just one funnel away.

Mar 5, 2019

Why Dave Decided to Talk About Cheating:

Do you have integrity? More importantly than that, do you have integrity when it comes to the change you are trying to instill into the world. That change only comes from necessary, uncomfortable positions. Tune in and see if your funnels and business are a victim of cheating and get ready for some introspection.

Tips and Tricks for You and Your Business:

(2:54) Saying No to Your Trainer...Is it Worth it?

(4:31) THEY Might Not Know, But You Do

(7:08) Do You Put Yourself In Uncomfortable Positions Just to See Yourself Grow?

(10:04) Don’t Cheat Yourself Out of Your Progress (Especially in Funnels)

Quotable Moments:

(5:54) “When you get want you want and you struggle for self and the world makes you king for a day just go to the mirror and look at yourself. Ask that man what he has to say.”

(7:44) “You’re either growing or your dying. You are never the same person standing still and too often we look for the easy way out

(10:10) “There’s so much reward that comes from mastery but so many people are just too afraid to pay the price for mastery.”

Other Tidbits:

ClickFunnels is always burning the midnight oil for you

Do it for yourself

Important Episode Links:


Speaker 1:     00:00         Welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Here's your host, Dave Woodward. Hey for lockers. Welcome

Speaker 2:     00:18         back. Uh, this is going to kind of crazy story of last couple of days, hour getting ready here for funnel hacking live, how you probably listened as after funnel hacking live, but just want to kind of get you caught up on some of the craziness stuff. It's been going around the office, uh, late nights and everything else and the repercussions of late nights. So let me kind of tell you what happens. Just die. It was two nights ago. I was working late here at the office. Uh, Russell and myself, uh, tons of are really, we had almost half the officer's, it wasn't here. We had nick and John and Brant and Jake and, and it was just getting late. It was one of those things where everyone's just putting in time. Russell had to take off, take care of some family stuff and I end up staying super late that night. I, and as he was leaving, basically, you know what Dave, you want, uh, I know you've got a lot on your plate if you want to go ahead and not, I'll take the early workout time at 6:00 AM if you want to take the nine o'clock and I'm like, that would be fantastic.

Speaker 2:     01:09         I'd love to get some rest. So Russell took the 6:00 AM workout time and I took the nine and when I got there I woke up totally refreshed. And what happened is, it typically does is all of a sudden it was, you know, eight 30 around about seven 30 and my phone and my email, everything else just started blowing up and the day just got way out of control and I'm going, oh my gosh, I can't, maybe she didn't even go to this work. I just, I got so much, I've got to get done. I just can't, I can't do this if I, you know, I have to, I just, it's not fair to Eric. It's not, I just need to go. I'll do the workout back. You know, I'll just go early because my thought I'd just go early and then I can get kind of get a head start.

Speaker 2:     01:48         So I supposed to be there nine. I got over there at eight 30 and Eric cabinet pull in right behind me. Eric's that guy's been trained, Russell and I, and when we got there I said, listen Eric, I am, my day is just gone crazy. I, I have to be out of here by nine 30 I just really, there's so much going on. I just cannot afford to be late, so if we just make sure we get through this thing real quick and just get this thing done, he goes, oh no problem Dave. We'll just, we'll get after it. And Man, did we ever, I was so sore, I was just beat. There was like no rest between out. It was just like, oh my gosh, I'm just exhausted doing legs and I just, it got to that point where it was nine 20 I'm tired.

Speaker 2:     02:28         I'm like, I got a whole day in front of me. I didn't get much sleep last night or didn't feel like it did and then all of a sudden he brings out the dreaded most painful symbol of torture. I just hate, I just cringe at, I just, I literally, I start to sweat more than I normally just for just because I'm like, I know how painful this is going to be. And what he brought out is what we refer to as the BFR bands stands for blood flow resistance bands. And so what you basically do is you put this almost like a tourniquet raw at the top of your thighs and then you inflate it. It's like a surgical, it's so, it's like fabric that has a surgical tube inside and you inflate this, this tube up so that it basically cuts off a lot of the blood flow to your legs.

Speaker 2:     03:10         And the whole idea is basically it helps you get a large pump. It helps you get actually to isolate more muscle, helps build more muscle, faster it, it depletes the oxygen and and just really the idea is a great idea. The only problem is it's super, super painful. And then the idea is you then do step ups on the step up on the box. So he put it on one leg, you put that leg up on a, on about a box, it's, you know, 18 inches, two feet off the ground, and you do step ups and do 30 of them. And then you get done with that and take a little bit of a rest and then you 15 and then take a little rest and you did 15 tickle the rest and they do 15 so you do 75 of these stupid step ups in with taking a break between them.

Speaker 2:     03:50         And then you do, now you're halfway done. Now you gotta go to the other leg. And I'm like, oh my gosh, I just don't want to do this. I just don't want to do this. And I said, you know what, Eric, listen, I got so much going on right now. I just don't have time for this. I'm just going to bail. And so I did, and I could see the look on his face. Like, you're, you're quitting. Are you really gonna quit right now? And like Eric, I just, I said, listen, I just got to go. And so I bailed out, went to the House, showered, got to the office. When I arrive at the office out, we'd just finished our daily standup and during the deal stamp, Russell told everyone that I, I, I was been late at the office last night and he and I switched times.

Speaker 2:     04:28         So I get my workout in and, and which was great. And then I'm walking by Shane's desk. It was, hey Dave, you know, instantly just ask. So how was your workout? And right then and there, all of the memory and all of the pain of my cheating myself out, I, I just felt terrible. And I just broke out into this, into this confession. I felt like I was literally father forgive me for I've Sene type of a thing and I just, I went through them as total, listen, this is what happened. I got there and I cheated. I didn't do the blood flow resistance bands and I left. I just didn't do it. And they all laughed and I'm sure they didn't take anything else about it. The whole day. But I did. And it literally just started to bug me throughout the entire day. And so I started, I knew the only one who knew and the only guy that hurt by my quitting was me.

Speaker 2:     05:18         It didn't impact Russell, it didn't impact Eric. It did impact shade and impact anybody. The office, just me. And I reflected on the poem that my grandfather gave me, I don't know, 20 plus years ago, I was serving a mission for our church and I was having some hard times, uh, just, it was just frustrating. And he sent me the letter and just basically said, you know, Dave, what matters more than anything else is that you're honest with yourself. You're true to yourself. And he said, you know what, there's a poem that I really like. And so I'm going to include this poem in here. And the poem is called the man in the glass. So I'm gonna read it to you here. It says, when you get what you want in your struggle for self and the world makes you king for a day, just go to the and look at yourself.

Speaker 2:     05:58         And see what that man has to say for it isn't your father or mother or wife whose judgment upon you must pass the fellow whose verdict counts most in your life is the one staring back from the glass. You may be like Jack Horner and Chisel a plum and think you're a wonderful guy, but the man in the glass says you're only a bum if you can't look him straight in the eye. He's the fellow to please, nevermind all the rest for he's with you, clear to the end and you've passed your most dangerous, difficult test. If the man in the glass is your friend, you may fool the whole world down the pathway of years and get pats on the back as you pass, but your final reward will be heartache and tears if you've cheated the man in the glass, and I totally did. I cheated myself out.

Speaker 2:     06:38         I was the person. No one else. No one else is impacted at all that what I did, and again, it's not, isn't that big of a deal in the eternal realm of things? No. But the problem is it's the little tiny, small things that make up and it's when you start cheating yourself out, you prevent yourself from the growth that you need. And I see this in business all the time, and I was thinking about, you know, how, how many uncomfortable situations do you put yourself in to grow? Are you trying to find it the easy way out? And you're always trying to cheat a little here. And she got a little there. And then you get fresh when things don't work or when you don't have the skill set or you haven't learned it. It's like, so how many of those uncomfortable situations are you avoiding?

Speaker 2:     07:17         And I can tell you right now, the key is you gotta stop avoiding growth opportunities in your life. You actually have to look for ways of growing. You've got to look for those things that are uncomfortable, that actually will help you to grow, to become the man, the woman, the person that actually will help you in your business, that allows you to get beyond and separate yourself from everyone else out there. Yeah. It's one of those things I've seen so many times, and that is you're either you're growing or you're dying, you're never standing the same, you're just never the same standing still and too often officer always looking for the comfortable way out, the easy way out. And I'm just a huge believer in the fact you've got to put yourself in uncomfortable situations. Being an entrepreneur, being a business owner, being that's uncomfortable.

Speaker 2:     07:54         But the key is you've got to keep, as you keep pushing through that, you've got to find out what am I doing? What are the things? Am I looking for easy way outs? And I looking to cheat the system here because realize when you're cheating the system, you're only cheating yourself. So there's a couple of things I learned through this whole process. Now, the first thing I learned is I exercise first thing in the morning because I live with a cheap otherwise, if I don't, so the way I avoid my cheating is by having the discipline of actually doing it first thing in the morning. Morning. The other thing I've realized is the impact of momentum. Momentum helps average people like me to obtain greatness. It's just one of those things, and the way I get momentum is by starting off with stacking successes, but really in the day, that's success.

Speaker 2:     08:33         That stacking a little tiny successes might be as little as you've been making your bed. It might be as little as getting to the gym. It might be one of those things where you just have to find some way of just getting that next thing I'm doing. Whatever it takes to make sure that you're building up those wins because the more wins you can stack earlier in the day, the easier it is for you to deal with all the other crap and all the other stuff that happens in business as you continue to fight and to push and to go through it because it's going to be there. You're going to run across it. It's one of the most frustrating things about life is you have to find a way of stacking wins. Uh, the other thing, just to kind of complete the story here is that next morning I woke up, I woke up early, I went to the gym, I did the cardio that I promise Eric I was going to do.

Speaker 2:     09:13         And then I went back over to Russell's gym. I strapped on those BFR bands, I pumped it up and I did those crazy stair stepping things all because I didn't want to cheat myself out. And again, I, when I put those bands on, it wasn't for anyone else but me. No one else was around. There was no fanfare, there was no bragging at the office. But you know what? I knew I'd done it. And that's what mattered most is. And I think so often as you take a look at things, sometimes it's, you know, we talk a lot about this fact you're one funnel away and people go, Gosh, how many funnels is that? I, I don't know. But I can tell you learn something with every single funnel that you build. And the key here is to make sure that you, you don't cheat yourself.

Speaker 2:     09:54         Don't cheat yourself out of the learning experience, do whatever it takes. Get good at it. Skill set, master that skill set. There's so much reward that comes in mastery that so many people, they just are afraid to actually pay the price of mastery. So pay the price you'll always be blessed for your business will be better for it. You'll be a better person, your family would be better people for it. So having an amazing day, get out there, crush it, and just remember you're one funnel away. By the way, speaking one funnel away. If you don't know, we actually are doing it. One funnel, a challenge, and this is probably the best thing you could ever do to commit to doing something on a regular basis every single day. So if you go to one funnel and check it out, [inaudible] dot com we have a challenge that starts about every 30 days. It's typically towards the end of the month, beginning of the month. And what you'll find is you literally get a challenge every single day. And I can tell you those people who have actually doing it are seeing massive results. If you don't know what to do, the first thing I'd tell you do right now is go to one funnel away challenge or go to one funnel so again, one funnel take the challenge you'll be better for it. Have an awesome name.

Feb 28, 2019

Why Dave Decided to Talk About When No One STILL Isn’t Listening:

Dave felt pretty vulnerable and even weak today guys. He saw that this podcast wasn’t doing as great as he wanted it to, people weren’t listening and so value wasn’t being added to the community he’s doing this for. But, after a conversation with a man named Chandler and a man named Stephen Larsen the show was saved. Dave saw the importance of the content he was able to produce and also HOW he was going to go about displaying it.

Tips and Tricks for You and Your Business:

(0:34) Dave Was Curious, Is Anybody Listening to this Thing?

(2:42) It’s Not that Dave’s Podcast Isn’t Great, He’s Just Been Going About It Wrong

(4:43) You Need to Thank Chandler for this Part

(6:17) “I Had to Start Over…”

(8:12) Marketing = Stories

(8:59) You HAVE To Publish Especially When You Don’t Want to

Quotable Moments:

(7:40) “Is there any single, greatest tip you’ve learned from being so close to Russell? Well...take your phone out and start recording”

(9:19) “When you’re publishing, one of the most important things to publish is about the journey. I’m going to take my own advice and share my own journey now.”

Other Tidbits:

Through a conversation with his boys, Dave saw the importance of continuing his journey through this podcast.

Allow others to help you tell your own story.

Important Episode Links:


Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Here's your host, Dave Woodward.

Speaker 2: 00:17 Hey, funnel hackers, welcome back. Uh, this is going to be, yeah, a little bit more of a vulnerable podcasts and I typically do. Um, so what's happened here recently is there'd been a million things going on and I'm just trying to figure out, you know, how do I best use my time? So I sit near, they can, you know, is this whole podcasting thing even worth it to me? And so I started going back and I never ever checked my stats. I'm just, when I don't, I just, I'm always concerned, no one's listening. And so I thought, you know, I better go figure this thing out. So I started, uh, this podcast, uh, basically it was three years ago. It was February of 2016. We're now in February, 2019 and over the last three years, it's been really kind of a, a crazy situation. I've got just over 300 episodes now.

Speaker 2: 01:04 It's about a hundred or so a year, I guess. And I started kind of taking a look to see what's been going on and it was steadily going up. It was kind of flat for the first almost a hundred episodes, whereas between basically 500 to 700 downloads per per app per episode. And then I got to about 100 and I started to, to get some momentum. So realize it took me almost a hundred episodes before it even got any momentum. Uh, really got to get things going. So I was recording this thing. I would him try to go back and take the stats are, so episode 100 was a fee was April, 2017 so almost a year and two or three months before I even got any real momentum. And then from like 100 to one 50 it started ticking up to about almost a 1500 episodes. And then I put a whole bunch of money behind it and a jumped up to around 3000 episodes between like one 60 to almost two 30 but at that point, um, I stopped doing any ad spin on it and just kind of let, let's just kind of go.

Speaker 2: 02:08 I thought, you know what? Things are going great. And it really went well if like two 30 to two 70 and I thought you don't, Gosh, I've got this thing down. I finally figured this thing out. And then what happened was after like two 70 it has steadily gone down and I was so from like two 70 started, that was like September of this last year. And over the last four or five, six months, where before I was averaging now somewhere in the neighborhood of about 3000 per episode. It is literally gone almost down in half to where now it's about 1500 and I'm like, why am I doing this? Why I get so fresh? I'm like, there's so many other things I should be doing, I could be doing. I'm like, you know what? I'm just done with this. I'm frustrated. It's not working. It's, I don't, I can't track it.

Speaker 2: 02:56 It was just, I know I got to the point where literally this, I pulled these stats last night and I was just bummed. I'm serious. He just sat there and thought, you know, I've been doing this for three years and it takes a ton of my time and effort and I'm like, you know, I could just, I could just do something else. And I thought, let me take a look over the last few episodes and see what, what happened. And then then matters got even worse for me. What I realized was the majority of the episodes over the last four or five months where my own, where I wasn't interviewing people was just me dropping what I thought was value bombs. And they basically were duds and I thought, oh my gosh, maybe nobody likes me. Maybe my value of my contents suck. And the only value I have is just an interview in other people.

Speaker 2: 03:41 And all of a sudden this crazy stuff went through my head. Like, you know, Dave, this doesn't matter anymore. It stopped doing this. You're wasting your time. No one cares. And really for the, like the last 24 hours, I've just been in this funk and I'm like, you know what? I don't need to do this. I don't want to do this. At times I do this in hopes of providing value to people and if they're not getting value or I'm getting lower value than I thought, what am I doing? And so I was sitting there and I was talking to my son Shanda this morning and just kind of venting because I was frustrated and just, I've got fucking live and next week it's literally three days away and I'm supposed to record for podcasts and realizing that nobody likes my podcast when I do it myself.

Speaker 2: 04:26 And so I was just sitting there going, channel, I'm done with this thing. It's like, dad, you can't be done. You can't be done. I'm like, Chan, I'm done. I am so tired. I'm so tired of publishing and it not mattering anybody. I'm just like, ah, I've got a bunch of other stuff I've got to be doing and I should be doing than this and I don't want to spend my time recording these podcasts and I have to thank him because if it wasn't for him, you wouldn't even be getting this podcast. I basically sent me a box and said, you know, dad, Dan, one of the things you've been struggling with is this whole idea as far as being more vulnerable and telling people and sharing with people really what's going on. He said, you need to get on and do a podcast where you literally share.

Speaker 2: 05:07 They know it right now. It kind of sucks and you want to quit and let people know that. And I said, I hate it. It's just not in my nature to go down. Go down that direction. He said, well dad, you need to do it. So because of Shannon there, you're getting this totally open, revealing pot revealing podcast of where things are, what I'm going through and I'm hoping, um, so first of all I'm going to continue to publish. I mean, continue to podcast. I'm going to get even better people on the podcast and I'm going to improve my value or what I hope will be my value to anybody who's listening to this. So those are the two things I'm committing to do. And I've decided I'm for sure I'm going to do this at least until episode 500. So I've got another 200 or so in front of me that I have to do.

Speaker 2: 05:53 Um, and I'm gonna see if I can get this thing up and growing to where I want it to, where it's getting the value that, that, that I feel like I'm providing the value to enough people. Um, and so again, Chandler, I have to thank you for that, uh, recommitting instead of bailing out and quitting on this thing. And then the other thing that happened just recently was recently being like an hour ago as I got a, uh, an email. I saw it on Facebook and then I saw the email from Steven. And so he's got his own, he's got a couple of different podcasts and he and I've had, uh, we were actually supposed to a podcast last week together. My schedule got busy. He has got busy, and so we'll, we'll get that one done and there'll be one you can look forward to coming.

Speaker 2: 06:36 But I was going through and I saw this podcast and I thought, you know what, Stephen's been spending a ton, I mean, literally tens of thousands of dollars a month on his content, publishing it, advertising it, getting it out there. And so I, when I saw his podcast or his Facebook live, or I'm sorry, Facebook posts and then his email at that, I want to share this with you. Uh, and I, I hope that it resonates as well for you as it did for me. So basically the, the email started off saying, if I had to start, dot. So I'll just kind of read this to you and, uh, and hopefully get the context out of this as well. So as cracks me up, when people ask Steve, how would you do it over again? I'd start publishing earlier. Well, Steve, what's the biggest thing I could do to have success published regularly?

Speaker 2: 07:20 Well, Steve, is there any single grace tip you've been given after sitting so close to Russell? Well, take your phone out. He record and say stuff. Well, Steve, how long does it take the average person to do this? Well, I'm not average and who cares about the clock? Just publish it anyways. Well, Steve, what's the most important part of funnel building that I can focus on? You can have rough to mediocre sales message offer and funnel building skills, and it'll all be okay if you're publishing well, Steve, I need to be better before I start publishing. Well, cool. Did you talk about that feeling on your latest pop publishing an episode on a side note, that's the one that resonated with me. Then he goes on to say there's very little reason I can think of weight. You don't? Nope. There's no reason. There's no reason I can think of why you shouldn't be publishing.

Speaker 2: 08:08 I've never found a negative. Even when I sucked my friends. Marketing equals stories. You can't be good at them unless you practice them. Why not build a following in parentheses? The real asset in business and publish your stories. Don't know, but I'll publish about it. And then it goes on to basically see it the next funnel away challenged about to start. And he said he'd love to send his bonuses to you as a bribe. Morrison's are kind of ridiculous and I'm publishing in his link here. So please go ahead and sign up through his affiliate link. It's OFA Again, it's o f a I'm publishing his link here because he was kind enough to let me use his story as part of my podcast and he encouraged me by reading his email. So realize the importance of publishing. So a couple of takeaways and hopefully this makes sense to you.

Speaker 2: 08:55 The first takeaway is the fact that you have to publish even when you don't want to. In fact, especially when you don't want to. I remember with Russell, it was literally hundreds of episodes, uh, his publishing where if he actually knew his numbers, he wouldn't have done it just because he was publishing all the pain, all the suffering, all the agony of closing down a business, restarting a new business, and trying to document that journey. So realize when you're publishing, one of the most important things to publish is more about the journey. And again, I'm going to take my own advice. I'm going to start publishing more about my journey as a, as a podcast host and a pub and a publisher and also some of the other things that are happening here at click funnel. So you're going to see a lot more of the stories and a lot more of the emotion.

Speaker 2: 09:35 I'm going to, again, that's over the next 200 episodes. I'm trying to become much more transparent, much more vulnerable, and really kind of share the pain and the frustration that happens as for one as a, as a podcast host and a publisher, but also to as a partner in click funnels and some of the stuff that we're going through. And some of the pain and the frustration and the headaches and all the things that just happen. So again, I want to make sure that you understand the importance of publishing. You have to publish on a regular basis. If you're not publishing, you need to take your phone out. I literally am recording this into my iPhone. Uh, do an exactly what Steven said. So first of all, I hope this podcast gives you courage to go out and start to publish. And if you're publishing and you feel like no one's listening, it doesn't matter.

Speaker 2: 10:16 Really, it only has to impact one. For me that impact today was Chandler and I was so appreciative the t he took the time to encourage me to continue going forward. Number two, realize that when you're publishing, the most important thing is to start getting better at telling stories. Uh, spend the time, tell the stories you can publish as an interviewer, as I've done in the past, but realize one of the best things to do is to learn to really get better at telling stories, which is what I am going to be doing in the future. More of, even though to be honest with you, those are the, those have been the episodes in the past that haven't resonated as well. So I'm going to try to get better at doing that. Third thing I'd ask is if you find value in this, I would love just getting some feedback from it.

Speaker 2: 10:56 If there are people that you would like me to interview, please let me know. I actually have a pretty deep rolodex and that's been one of the skills I have as far as being able to contact and connect with a lot of people. So if there's someone you would like me to interview, let me know. Just send me an Instagram message, a Facebook personal message, or you can always email me David click funnels, but reach out. Let me know who you'd like. Second of all, if there's content that you would like for me to provide, uh, things of my past or things that we're going through right now, let me know. I really want to make sure this is a value to you. I appreciate anyone who's listened to this and in return for that, I want to make sure that you're getting value out of that.

Speaker 2: 11:29 So with that said, first and foremost, go out and publish. Second of all, let me know how I can make this podcast better for you. And third, if you haven't signed up for the one funnel away challenge, I'd encourage you right now to go side through uh, through Steven's I appreciate him allowing me to use his story as a part of my story here on this podcast. So get signed up for the next funnel way challenge ofa sign He's got a ton of bonuses that you can click and check and find out all those that you get, just they're going through his affiliate link. So thank you so much for listening to this. I hope you have an amazing day and publish, publish, publish. Hey Ron, thank you so much for taking the time to listen. I can tell you things I love more than anything else aside from listening to podcasts is reading books.

Speaker 2: 12:13 One of my favorite books was the very first book that Russell wrote. It's called DOTCOM secrets. It's the underground playbook for growing your company online. So if you've already got a business or an idea and you've got something you want to get going right away, go ahead and check it out. We literally give you the book for free. You just pay the seven 95 shipping your hand on me. Just go to Dotcom and we'll go ahead, we'll ship you out the book. You just pay seven 95 shipping and handling, and the book will be on its way to you. Thanks again so much for listening and remember, you're just one funnel away. Yeah.

Feb 26, 2019

Why Dave Decided to talk About Learning for Two:

With today’s saturation of content and information, smart learning is something that allows us to take our current knowledge and even our current businesses to the next level. When you “learn for two” as Steven Larsen always says, you not only learn it deeply for yourself but you are also then capable of teaching it in a way that your clients learn it deeply for themselves.

Tips and Tricks for You and Your Business:

(1:30) The Problem with Quantity over Quality in Consuming Content

(2:16) Small Time Learning Equates to Small Time Earning

(3:00) How Russell Learns from Mastery

(5:06) Learning to Transfer the Knowledge

Quotable Moments:

(1:34) “Too often people are out there just consuming as much content as they possibly can and just get it really through speed and get as much done as they can so they’re on to the next thing.”

(5:37) ”The way you get deep roots is by mastering a skill”

(6:32) “Learn it most importantly in a way that you could teach it so simply to someone else that they could turn around and implement what you just taught.

Important Episode Links:


[00:00] Welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Here is your host Dave Woodward. Welcome back.

[00:18] Well hackers, this is a fun topic. Gods one in one of the things right now with everything going on, we are literally, it's like days away from funnel hacking live. There's a ton of stuff happening here in the office. We were here late last night and try to kind of figure out exactly what, what's the next step, how do we simplify things, how do we make it even easier and better? And how does it, what can we do to make sure that we actually grow from 76,000 customers, 250,000 customers and be able to serve more people? And one of the things that's come up recently that I see happen so much is uh, we've just launched. So the one funnel away challenge is one of the things we launched back in November. We just didn't know. One January, we're doing another one. February 24th. You if you haven't, if you're not already signed up for that one, by all means, please make sure you sign up.

[01:01] Uh, February 20. I'm sorry, it starts actually February 25th. The next one will be March 25th. Um, so I've had a lot of people approached me saying, well, okay, they've already gone through that. Uh, what's the next thing, right? I want to learn what's the next thing I want to learn? I wanna learn, I wanna learn it. What's that? I, I got to get all this stuff done. I got to go fast. I gotta make sure I understand these things. So one of the things that I, I was talking with my son here on there about this morning was this whole principle of are you learning for two? What I mean by that is too often a lot of people are out just consuming as much content as they possibly can. They're trying to just get it through a speed and basically get as much done as they can.

[01:39] So they are, they're onto the next thing. One of the problems that happened to doing that is you forget the importance of immersion. You forget the importance of mastery. And if you take a look at so far as the people who really are the very, very best in their craft and in their trades are those people who have actually mastered something. So I want to make sure as you start taking a look at the skill sets that you're going into, the things that you're trying to learn, are you looking to actually master this? Are you literally just taking a cliff notes approach to, to funnel build you cliff notes, approach to marketing, just trying to get as much in your head and, and hopefully some of it sticks. If that's the case, you're going to find that you really are actually hurting yourself, you're hurting your clients.

[02:17] And most importantly, you're taking a very short term approach to having massive success in your life. The whole idea here is, and I learned this years ago from Dan Kennedy, I've seen it in Russell. Uh, I've seen it actually in anybody who's really on top of the game. And it becomes a master is the actually learn for two. What I mean by that is when you start going in and start to learn, the first thing is you've got to learn for yourself and that's where it takes, you have to take the time, you got to, got to put in the reps, you got to find a way of really going through and creating enough experiences to where you actually learn it, where it becomes a part of you are too often these days, people really forget the importance of mastery. Uh, there's so much out there and they just kind of skim across it and they never really focus and masters a trade a skill and whether it's, you know, funnel building and if it's a graphics, if it's copy, if it's video, whatever, it might be a too often we just tried to become a jack of all trades and just kind of get a surface level.

[03:19] The real key to it is first and foremost is mastering something. And then the second part as far as where you're learning for two is can you teach it to somebody else in a simplified way that they can not only understand it but actually implement it? Uh, so this morning my son Chandler is working right now on a super cool project with that. Steve Larsen and I'll, I'll let Chandler talk about it later. Um, but what he's been doing is he's been going through Steven's offer mind and he goes, dad, you know, I've gone through this thing like two or three times and every time I keep learning more stuff and yet I still feel like I don't know it well enough to actually go out and teach it. And I said, so what do you, what are you doing? And so he's literally taking the time, he's got a huge notepad out, he's got markers out.

[04:07] He's, he's trying to actually learn it for himself, but then find it in a way where he can actually teach it and teach it, not just surface level teaching, but teach it as if the content actually had become his own. I think that's one of the main things I want to make sure as you start taking a look at the skill sets that you're developing and the things that you're building on, are you, are you living just going through business and he's just trying to get as a surface level jack of all trades type of things so you can talk surface level about this or you really going in to the point where you've developed a skill. It's one of the things I've loved working with Russell is it right now he has five different presentations that he's got to create for funnel hacking live and literally the late nights of trying to make sure that every word is placed in the pictures and the images and everything is done in a way that people can not only understand it, but hopefully they not only understand it, but they can take what Russell taught to them and then actually teach it to somebody else.

[05:05] That whole transfer of education, that transfer of content, that transfer of knowledge and skill. That's one of the main things that most people are forgetting these days and it's where I see a lot of people getting frustrated in their funnel building because they never really learn it to a point where they, it becomes a part of them. Mastery is a skill and it's one of those things that people have kind of put to the wayside because it takes time. You've got to put in your 10,000 hours, you've got to put in the Reps. If you're not willing to put in, those reps are not willing to put in the time. You typically get frustrated longterm. It's kind of like a tree is this tree grows and if the roots aren't strong enough, as soon as the wind blows, man, that's, that tree just gets knocked over and people are like, gosh, it's really kind of sad that he wasn't strong enough.

[05:48] It's because the roots were never strong enough. They weren't deep enough and the way you get deep roots is by mastering a skill. That's one of the things we've taken a look at right now with funnel Rolodex. The whole idea and what you're in here, Russell, talked about funnel hacking live is this concept of who, not how. I've done a couple different podcasts on it. It's a principle that I'm such a huge strong believer in, and that is stop focusing on how to do absolutely everything. Pick one or two skills and master that and then find out who is the right person who has done the exact same thing for the other pieces that you need in your business. So as you start taking a look at growing your business, first and foremost, find out what is the one skill that you want to learn.

[06:25] You want to master. And when you do it, make sure that you're learning for too, I mean you learn it for yourself and then learn it most importantly in a way that you can teach it so simply to somebody else that they can then turn around and actually implement what you taught. Once you've done that, that's when you know you've got that skill. So again, make sure that you're learning for two people yourself and for somebody else. Make sure you're taking the time to master something and stop trying to be a jack of all trades. Have an amazing day and we'll talk to you guys soon. Okay. Thank you so much for taking the time to listen. I can tell you for me, one of the things I've enjoyed the most, or is reading Russell's books. One of my favorite books is expert secrets. If you hadn't had a chance to get a copy of expert secrets, just go to expert we will give you the book for free. You just have to pay the seven 95 shipping and handling. So let's go to expert you'll get the book and one of the most fascinating books, because the whole idea here is this is the underground playbook for creating a mass movement of people who will pay you for your advice. So again, go to expert get your free book, listen to it. Let me know what you think about it.


Feb 21, 2019

Why Dave Decided to talk with Josh Rhodes and Sam Hill:

When it comes to simplicity, Josh Rhodes and Sam Hill are the Kings of the Hill. They’ve taken their business to the 2-Comma Club level with simple steps that they feel everybody else overlooks. Their success is attributed to the use of such simple steps. If you want advice on how to build your own business to a level you are proud of, tune in and buckle up. This duo has made a living off getting people to that level, let’s see if they can’t help you start to see your own potential.

Tips and Tricks for You and Your Business:

(2:42) Buckle Down on the Simple Things that Consistently Work For You

(3:49) Sam and Josh Advise Us to Never Forget the Middle of the Value Ladder

(6:31) How Do We Get More Specificity in Our Businesses?

(11:06) Going Simpler Will Allow You to Get Richer

(14:41) Funnel Hack the Offer HERE

(16:51) Here’s How We Can Better Guarantee Your Clients’ Success

(18:08) You Need to Understand Your Business and the Dreadful Scope Creep

(19:42) The Money Doesn’t Mind for Passion, It Goes the Path of Least Resistance

(22:34) You Can Never Have Too Many Leads, Some Are Rotten Regardless

(24:14) You Should Hire Salespeople When You…

(28:28) Selling Avatars, Have You Heard About These?

Quotable Moments:

(2:50) “I think for us, our breakthrough was when we doubled down  on who we served, what their pain point is, and how to distribute solutions that work to them.”

(7:54) “Here’s where the guts come in, you have to have the courage to leave a ton of money on the table at first.”

(23:56) “We actually burn a lot of leads. Like, some of those leads are like some of those bananas you don’t get to eat on the counter because they’re already bruising and rotting or whatever.”

Other Tidbits:

Know your customer’s margins so you can know how you need to price.

Scope Creep is a forgivable mistake, it’s just going to happen. Just remember to always learn from those mistakes.

Important Episode Links:


Speaker 1:                              00:00                           Welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Here's your host, Dave Woodward.

Speaker 2:                              00:17                           Everybody, welcome back to funnel hacker radio. This is going to be a ton of fun today. I had the opportunity of having two dear friends on this show with me, Josh Rhodes and Sam Hill. Guys walk through the show. Thanks for having us man. I'm super excited. These guys love talking to friends from the south because they're super simple, but at the same time, right? There's crushing it. So will Sam and Josh have had the opportunity of being a two car, two Comma Club award winners. Jaci also is one of our dream car warm winters. So guys, the thing I like most is we're kind of trying to figure out what's the best thing to talk about. And I think as we're looking at funnel hacking live is literally like three, four days away. Stress here in the office. These guys just basic on as he know what, it's all easy guys.

Speaker 2:                              00:57                           It's super simple. We have basically just two funnels. And out of those two phenols we've built multiple seven figure businesses. So I thought what a better way of just diving in and letting these guys really kind of explained to you how they are taking the little are the poster child or Porsche poster children, uh, really being one funnel away. And that's kind of the, one of the things I want to talk to you guys about today and really let them kind of shed some of their light and their knowledge and their experience running multimillion dollar businesses on exactly how you literally can be one funnel way and what they've done to simplify all that. They've got a business they run called Moneyline workshop. They'd have the option and working in agencies so these guys know what they're talking about. They're out there actually doing it, which is the part I love most more than anything else is I hate bringing people on who have, are just teaching, but they don't actually do. These guys are actually doing so with that guys, let's kind of dive right into it. Anything else you guys want to add? No, that's great. I'll, I'll say this that, uh, Sam plays an unbelievable role as the president of our businesses and I get to be the Mickey Mouse CEO, so he's actually probably going to provide way more value than anybody in [inaudible] hall. Man. I hope you didn't deliver, say,

Speaker 3:                              02:11                           yeah. So, you know, I think a big part of our experience thus far, you know, Josh and I have a pretty diverse background. Our stories kind of crazy. I came from corporate sales, I owned a home inspection franchise back in the day and that's actually how Josh and I met. So our origin stories kind of kind of funky. He was a coalmine specter. Yeah. That's how we met, you know, 10 some odd years ago. Uh, and I think that when we kind of fell down this, this internet marketing online business rabbit hole, I think for a while, you know, you're, you're looking at, there's so much out there, there's so many different types of offers, types of funnels, types of niches. And I think for us, our, our breakthrough moment was when we doubled down on who we serve, what their pain point is and how to distribute solutions that work to them.

Speaker 3:                              03:01                           And I think clarity, having clarity on your offer, clarity on who you reach, what you do for them and how to get that offer in front of them really are breakthrough thing. And you can really spend a lot of time trying to figure out the different tech components and how many steps you need and in your funnel. And I think for us, for awhile we kind of spun our wheels trying to figure out how fancy we needed to get once we got really, really simple and went deep on that one offer, things really started to happen for us or anything you'd add that Josh?

Speaker 4:                              03:35                           No, we, we've had dotcom secrets and expert secrets at an arm's length the whole time as kind of our Almanac, if you will. And um, we've really focused on the middle of the value ladder. I don't know if many of your guests have talked about the, the middle of the value ladder word. The deliverables aren't too overwhelming, but the profit margins are just good enough to where you can really build a business there. And then now what we've done is we've built out the top and the bottom of our value ladders. That's really helped to scale revenue. So we can, we can obviously dive in. There's a lot of meat there I think you can dive into, but we will let you know, Josh, I really wanted to kind of talk about that part there because I think too often people get so focused on, well, I'm going to start with a lead gen product first and I'm going to do this, this pdf and this pdf is going to lead to a membership site. Membership sites going to lead to a Webinar, the Webinar, and you just burn out. You don't have enough money, don't have enough resources to really build that business. And I know we've talked a lot at different times about the middle of the value ladder as that starting point. If you don't mind, kind of expound on that as far as what actually is your middle of the value ladder and what,

Speaker 3:                              04:39                           what did you guys start with first? Here's what's crazy. We don't have a Webinar, we don't have any lead magnets. So it's like when you look at our, our, our sort of offer and our value ladder, a lot of people are like, wait, like when we do our Milan workshops are like, wait a minute. That's it. It's like, yeah, that's it. There's nothing else to show you. Um, you know, we went straight for that two to $5,000 ticket range and went straight from a Facebook ad to an actual phone call and we use our indoctrination or warmup sequencing to sort of take the place of a Webinar or to an extent and show them that we're having a ton of success for our clients. And then we go right on that phone call and we've got a four point script that we use to close a two to five k deal.

Speaker 3:                              05:26                           And we sort of have built our business kind of backwards in some way. And Josh like chime in. But we started out with high ticket to create cashflow, uh, to create Roi on our ad spin. And then, you know, now we've spent the last year or two going back and sort of backfilling with more of an agency Mrr model. Um, so it's kind of interesting because we talked to a lot of people in our Moneyline workshop that are trying to do agencies right, which is awesome. Uh, but they're trying to build up their client base enough with enough retainers month basically to hit their income target, which is totally cool and works. We sorta did it the opposite. We started out with, you know, training products at high ticket value, high gross margin, and then we've sort of now doubled back and we have both and we've built this sort of sort of foundation, you know, after the fact. Um, Josh chime in on that.

Speaker 4:                              06:17                           Yeah. Like, um, if you're listening to this podcast or an interview and you're trying to make, make a run at this thing called business or entrepreneurship and you're, you don't yet have specificity on the potential customer Avatar and what your offer is for them. The, the, the greatest way to get to that specificity is get on the phone obviously. And which I know we're not the first person to tell, you know, to give that advice. But what's going to happen is it's going to take you out of an economical whirlpool that I think a lot of people get taught in, which is trying to sell 49 to $97 widgets, whatever that might be and how they may be noble and excellent products. Don't get me wrong, but the sheer economics and the principles of capitalism or are going to keep you at bay and you're going to find yourself stuck.

Speaker 4:                              07:15                           And so what we did is we looked out and said, okay, which, um, which potential prospects out there are in it for themselves and they have to eat what they kill and they know that if they aren't killing, they're not eating. Okay. Those people probably have some kind of bleeding neck pain that we can go try to solve, provide a tourniquet for. And then we said, okay, instead of charging $97 for the problem, let's just go charge two to five k but here's the, here's where the guts come in. You got to have courage to leave a ton of money on the table at first. And when, I mean a ton of money, a lot of potential $97 transactions or whatever small price point that you're wanting to start with because of maybe your self esteem or, or, or imposter syndrome or whatever. Maybe you're dealing with, you've got to be cool with having a 5% or less global conversion rate on your sales calls for example.

Speaker 4:                              08:14                           And you've got to be okay leaving money, quote unquote on the table. And then once you get to a place, like we didn't even have two offers until um, we were well into two comma club land. Um, we did two comma club and 10 months I believe maybe with a little less than that. And then it was probably 16 months before we introduced our second offer period. And the second offer was an agency model. Um, and now we get to it's funnel stacking to some extent or revenue model stacking to where we enjoy a little bit of both worlds but we didn't try to enjoy that in our profit margins were able to underwrite us cause we just lived in the middle of that value ladder instead of trying to, you know, sell enough $97 widgets or we also had the knowledge or at least the awareness to not try to go sell and maybe you can, but we didn't go start at a 25 or 50 k contract value.

Speaker 4:                              09:09                           We just kind of lived in that two to five k world. They're in the middle of the value ladder and it was scalable and it worked well. I know that get on the phone is a scary thing for a lot of people. And uh, how did you guys overcome that fear of, again, you're going basically from a Facebook ad to a phone call application. Is that right? Yeah, yeah. It'll, what's your cost per [inaudible], your DPL or what's your, how much do you spend in basically to get that phone to ring? So, um, I think you said something, Dave, you know, or you alluded to this, which is a lot of people don't understand like especially Internet marketing can be a Assad to some extent because you, you, you don't think like a business owner right out of the gate. It, Internet marketing is so accessible, like online business, so accessible.

Speaker 4:                              09:57                           You're not necessarily understanding that you've got to have drag gunpowder and capital. And the, um, one thing that we quickly established was the metric that you just asked for, which is, um, in our world cost per booking or cost per appointment, um, in our lingo and we will average anywhere between 15 and $45 depending on the time of the day that Mark Zuckerberg and the other social warlords decided the outlet. But anyway, once you know, um, those, those numbers, you can pretty much pushed the brake or the gas pedal on the floorboard of your business is whenever you want to. And it gives you the control that a lot of people give. But then once you know those, they're like the candlelight deceiving lead metrics. Cause then you got to really know, well how many of those phone calls do I need before I close deals, et cetera. So you, you've got to start somewhere. And that cost per lead cost per booking, those are, those are great places

Speaker 3:                              11:03                           to start looking at it. Go ahead. No, I was going to say, you know, you asking about getting on the phone and you know, w we have a sales script, you know, just like you've got a headline and a Facebook ad and you've got a headline on a, on a landing page and you know, like we just use sales scripts and which sounds old fashion and it Julie, not all that is sexy and exciting, but it works. And I think that's what enables you to have confidence is because really at the end of the day, I think being simpler and your offer and kind of what you do simplifies everything else, right? So when you go deep on one offer, it makes your traffic simpler, it makes your booking simpler, it makes your sales calls simpler to make sure delivery and your ability to help your clients have success.

Speaker 3:                              11:51                           Simple as well. Because you're focused on one thing and you have a deliverable that you can, you can actually fulfill for your clients and help them achieve depending on how you know, what you're offering, man, it makes everything simpler. So the crazy thing is that our social proof and our customer success skyrocketed when we doubled down on one offer. Um, that, that was also one of the fascinating things we elevated, but our clients also elevated big time. So when we're on a call, a sales call, to kind of touch on that, we just use a really simple sales script, which kind of takes the pressure off, you know, because we're not trying to razzle dazzle on every call. It's just we've got a really simple talk track that's focused on their pain points are offer and how we can help them be our next success story. Which kind of goes back to that clarity and simplicity thing. You know, versus trying to dabble in all this different stuff. We just really said, let's dominate one offer, you know, and, and so on. So, you know, that's it.

Speaker 4:                              12:52                           So what is, who is your, who's your niche? Who Do you guys, are you guys going after for that two to $5,000 price point? Yeah. So, uh, real estate agents, loan officers, uh, is one business. And then Moneyline workshop is really anyone trying to build a client based service, business agency owners, consultants, coaches. If you provide any level of done with tee or done for you service. And that goes for anybody out there listening. Like it could be a limousine service, it could be a life coach, it could be just about any vertical needs, some kind of done for you service, which is something I skipped over while ago. Like if you're out there listening to you need traction, create a done for you service. It's the easiest thing to sell on the planet. And we didn't do that at first and that's why our global convergence percentage was so low.

Speaker 4:                              13:44                           But we have profit margins built in so that when we did close the deal it was a massive cash injection. And now we have a little bit of both worlds. And the thing that flies off the shelf is our done for you service. And it is just once you, like, like Sam said, once you have a script, you gotta be loyal to the script and not get emotional about your conversations and try to tailor everything. You got to control the conversation and keep everybody in a world of, in your world or they'll take it, they'll take you down, what's wrong with Momma and then I'll take them fail and they'll, you know, all that. But if you can maintain control, it's really kind of like ab split testing with the click funnels landing. It's like this script versus this script, but I've got to be loyal to these, these scripts or you'll never know what really works.

Speaker 4:                              14:31                           I love that. So what is your guys off for the two to 5,000 bucks? What did they get? They get, um, a training element, ongoing training elements to help them acquire certain skills. Um, they get ongoing support and coaching. Um, we provide them with a, um, uh, software element and um, depending on where they enter in their, with their investments, they might get a few other things. Like maybe we might help them launch some campaigns. You know, done with you type type, it is very much a done with you program, the high ticket quote unquote, depending on where your price point is and maybe your vertical can withstand a $10,000 middle of the value ladder offer, you know, like a dentist or an ophthalmologist is going to be able to pay more than you know, maybe someone who owns a garage door repair business. It's just because their average customer values are higher, which I guess now that I'm thinking out loud, if you're trying to determine your price points, look at your potential customer avatars, avatars, average customer value. Because if they're a plastic surgeon averaging $8,000 a procedure there, they're able to pay you more per lead or poor per deliverable than maybe someone who has a hundred or $200 like a locksmith.

Speaker 2:                              15:51                           I totally agree. I had that conversation. My son Chandler the other day, we were talking about, uh, you know, he's kind of going through and the same type of thing, building out this agency model and you know, you have to kind of pick whoever your avatar is going to be. And realize whoever you pick, they have certain numbers that they just, it's Roi for them. I mean it's like they know I can only spend x to acquire a customer. And I think the biggest mistake a lot of agency owners make is they don't know who their customers, they don't know what those metrics are for that customer. And it's very hard to price your services if you don't know what your client basically what their, what their metrics are as well. So I really appreciate you're hitting on that Josh. Yeah.

Speaker 3:                              16:27                           Say something else today that I think Josh just said that, you know, brought a lot of stuff to my brain. I think another sort of key for us was when we figured out this progression from do it yourself customer too, we'll do it with you customer to, we'll do it for you customer. And I think a lot of times people aren't thinking, you know, entrepreneurs aren't thinking about those three different types of delivering your value to the customer. And one of the things we learned from Russell actually was, you know, you can deliver the same thing or similar value pieces in different experiences, different theater. Some people like to do it themselves and get their logins and go on their merry way. Other people really like to like have a coach alongside with them so you're actually doing the deliverable with them and then other people like it when you just do it for them when you build the funnel form or whatever.

Speaker 3:                              17:19                           Right. And we've sort of evolved our offer over the years now where like we see a trend with our clientele even, you know, across all of our verticals. Doing it within is extremely valuable. You know, versus there's a lot of courses out there in courses are great and there for the right person sometimes they're a fantastic fit, but we really pivoted our offer from here's your logins, good luck to hey, we're going to do it with you. And almost as much as we can guarantee your success in your experience with the program, which in turn has fed our social proof dramatically, right? Like, as we've invested more in their success, they're invested more on our success. So it's pretty interesting when, in terms of the high ticket game, so tell me guys, how have you guys been able to avoid scope creep in a done for you are done with you type of program? Because I know especially in the agency model, scope creep is one of the hardest things. Did you, do you want to over deliver? But at the same time we go on,

Speaker 4:                              18:18                           man, I should've sold a nice $7 price point and just walked away. Yeah. Uh, well first of all to say we perfectly have would be a lie. Uh, we, we are entrepreneurs after all and there's a hallway full of doors and they all say opportunity on him. And Sam and I are salesmen as well and we love persuasion and we love just getting the validation of the sale. And so we've, we've had to slap our own risks. Um, but at the same time, it's not necessarily a, you know, I think it's a forgivable sin too to have scope creep, but at some point you definitely have to make a decision and come to level five agreement together and go, you know what? We cannot do the custom video branding element for every customer, but we can do this Google ad words campaign for everybody because it works for everybody and we don't have to spend five hours on that as opposed to the custom video, you know, et Cetera, et Cetera, whatever the illustrations are out there. And so, um, you, you, you avoid scope creep by being loyal to your metrics that matter to the growth of your business and the results of the client. A lot of times if you have an emotional connection or some aspiration that you want, that can get in the way of what actually matters in the true business because the money is agnostic, it doesn't care about what Josh thinks about a particular product. It just wants to know where it needs to travel to get the most value in return.

Speaker 3:                              19:52                           Yeah, you've got to reverse engineer kind of your goals a little bit. So, you know, if you're looking for a lifestyle business that's more about, you know, um, larger cash injections and you don't want staff and employees and all that stuff, then you know, you want to limit your scope as much as possible. Otherwise you're never going to be able to fulfill it. Fill it. I'll always be you Lou. Then that made that kind of never ending treadmill. You know, Josh and I have grown and act like, I mean, we've got almost 20 full time employees now. I mean, we first started, we didn't have plans to have any employees. It's just us, you know, so it's kind of funny like, wow, we have a big team. Uh, but that's because you know, that we defined our scope and we also said, all right, let's think more like business owners and less like just a funnel guy, right?

Speaker 3:                              20:39                           For a time. And let's actually build out a staff that can fulfill the scope, you know, at scale and all that stuff's important because you don't always think out ahead. You always think maybe you're just going to deliver it, you're going to deliver it, but eventually you're just going to reach your, your your limit and your ceiling, you know, and until you're willing to scale out and acquire non funnel building skills, more just business growth skills, sales skills, marketing, hiring, all that stuff. Sometimes that's the key to taking your funnel to the next level. Ironically, it's not as much about opt in rates and conversion rates as it is stuff like people, you know? No, I totally agree. Yeah.

Speaker 4:                              21:15                           I think especially when you're trying to scale that people often becomes really huge for you guys. Tell me, when you start taking a look, I love some of the main things you guys have hit on. The fact is you really have to start thinking more as a business owner and said, I've just been, we'd run an agency or I'm to try this. Internet marketing game is you. First of all, I started thinking as business owners, super amazing things happen because now all of a sudden you start paying attention to the metrics. You start knowing your numbers. When you start again, you were kind of like 15 to 15 to $45 a for customer lead or, or booking. How many, what's your typical, how many causes your bookings do you need before you actually close one? What's, what are some of the numbers you guys have currently?

Speaker 3:                              21:55                           Yeah, good question. I mean, I think we'll see anywhere from, some of it's fluctuated based on our sales staff, right? So now, I mean we have a full sales staff taking calls all day long, all over the country. So you know, on a typical sales day right now we'll see anywhere from four to eight transactions come through in a, in a day on, you know, 40 to 60 calls. Some of that can fluctuate with the market too, depending on, you know, what's, cause our, our business has some seasonality to it. Um, but

Speaker 4:                              22:25                           you've got, I mean, you've got a 10% close rate then. Yeah. And that's, that's like, um, really an interesting question and I actually had to pause and Sam hit on it, but it's there, it's, there, there becomes, when you start to scale, at least it becomes these pressure valves that you've got to control. It's like the, the lock in the dam and the water, like releasing a very precise amount of water. So we actually, um, we actually burn a lot of leads. Like some of our leads are just like the, those of bananas that you don't get to eat on the counter bruising and nodding and, and like, I actually told someone this today, like someone gave him bad advice. I was talking to a young marketer and training and they were like, yeah, somebody told me I don't need to go, uh, generate so many leads yet because I'm not, I'm going to get overwhelmed with the work.

Speaker 4:                              23:18                           And I was like, dude, that's why you're stuck. You need the rotting bananas on the counter or you're not going to have enough food to eat. And, and, and that was a big part of what we do. And so now it's actually really kind of scientific, like we know how many leads generally in a seven day period that each of our sales team members need in order to hit their quota. And that's been a fun process that we've, that we've taken on. But yeah, we'll, we'll scale and ebb and flow based on availability of our, our sales team because they become our conversion apparatus. Right. Oh sure. So when did you guys start bringing on sales guys? Because at first it was just the two of you guys taking the sales calls? I, as I recall. Oh yeah, a lot of sales calls. I think it was the moment when, uh, this is a great question because a lot of people are going to try to either delegate too early or not delegate ever. And if there's a moment when it's working so well, and you've got, you know, a repeatable unit, like we've got a repeatable funnel and it's predictable and, and you're saying things like, Hey, do you want to take the next sales call?

Speaker 4:                              24:35                           That's when, you know, I probably should, you know, get off, get the script out of my brain, put it on a, on a Google doc, hire someone, put them on a good commission rate and let's let them, you know, when for us and let's get them up to 80% efficiency as fast as possible and binge that out while your business partner or somebody else or while you still are, um, are, are crushing deals until you get that person up to speed and then you do it. And don't hire too many salespeople at the same time. That's another thing that's a mistake we've made because what happens is you start to segment your lead flow into weakness and none of the salespeople can get enough problem based learning under their belt fast enough. And then all of your conversion rates go down, your revenue goes down and you're just like, what? We hired five new salespeople. They should be five x thing, our sales. But it actually has the exact opposite of thing because the salespeople need, they need time and you need time with your script to get vested and grafted into the system. Uh, such great advice. I would. So tell me, when you're looking at your sales guys, how do you typically pay as far as commission? And you would, do you have a salary plus commission? You paid just commission. How much commission do you guys pay Sam?

Speaker 3:                              25:54                           Yeah, great question. Uh, so for most of our sales staff, that's a hundred percent commission. Uh, and our commission rates actually kind of going back to your metrics and your economics depend on what they're selling. So with high ticket offers, you wish in our niche, our price point is more high ticket. You know, they get a larger cup can be anywhere from, you know, 12 to 18% per enrollment. But when you're selling a recurring service and agency model, your margins are less because typically the monthly value is less, even though the total contract value might be the same, you're not getting all that value up front. Right. So your compensation model is a little bit different. So for some of our sales staff, they're really in the portfolio building game and we have salespeople that have 75 accounts. They get paid on every month. It's crazy. It's awesome, you know? Yeah, that's what I mean. It's one of the reasons we started our company. And so we can provide opportunity to like that. So they're stacking right accounts, a recurring accounts and then others are really going after that. You know, that big sale. They want to get that big commission right there. And then, so you've got to really drive your commissionable component based on your end game, you know, otherwise you're just kind of shooting in the dark.

Speaker 2:                              27:07                           Yeah. And I would say that a commission rates can increase or decrease

Speaker 4:                              27:12                           based on, uh, whether or not your sales staff has to generate a quota of leads. So our sales staff typically doesn't, they are, they wake up every morning and their books and they just get to pick up the phone and not worry about where that person came from in the funnel. They just, they have an application in front of them and they magically appeared on the calendar. But if you have a sales team to ask to prospect and it has to work, you know, shake trees, then they usually they usually deserve and earn or warrants a little bit more of a

Speaker 3:                              27:45                           what piece of the Pie.

Speaker 2:                              27:47                           So is your sale, is it a onetime clothes or is it a setter and a closer type of thing?

Speaker 3:                              27:52                           One time. One time close. Yeah, about 90% of all of our sales are on the very first call. Which separate give Dave the followup close percentage and how interesting that is. Yeah, we'll follow up. Close percentage is going to be aware from five to 8% some months it's even less. But some of that goes back to your Avatar, right? Like if you're selling to a business owner, you've probably got more contracting, more followup, more questions. If you sell to a consumer, like, and I'd say that's one of our things in roads, like we, we've found that you really need to figure out who is your Avatar, what is their pain, what do they need? Where they want, what's their life like? What's their industry like? And we've found that in our industry, we tend to sell more to consumers than we do to business owners. Don't get me wrong, we talked to, you know, different clients that have big teams in big businesses, but the lion share of the industry is to solo point person, right? So it's more like selling to a consumer. Uh, and so that influences the way that we sell to them because they don't think in terms of like budgets and metrics and business capital like we do, right? Which is fine. They just think a little bit differently. So then we position our sale as you're going to do it, let's do it, you know? Uh, and so our entire funnel shaped around that sales call, that strategy call. So that, and that's what makes it work.

Speaker 2:                              29:13                           Yes ma'am. I love that. I think that's the biggest mistake so many agencies struggle with when they first get going is if you're going to sell it to the Solo Preneur, you are really selling more B to c, then you are B to B. And it's totally changes the funnel. It changes the scripts, it changes everything. And I think a, I see a lot of agencies get fresher when they try to go on after this, you know, this large B2b type of business model and you're like, wait a second, I've got a gatekeeper. And then I've got three people on the board want to make a decision and they try elephant hunting near instead of just going after these. There's so many other people out there who have a ton of pain who are in the Solo Preneur, you know, six figures to seven figures were you have good businesses, but they're out there.

Speaker 2:                              29:52                           They have to, again, Josh, thank you made mention of it. Really these, these are the people who have to go out and kill something every single day so they can feed their own families. And I think that's such an easier and better business model, especially as an agency on when you're going after it to really close down that sales cycle. Because otherwise as an agency again, all of a sudden you've got this followup sequences and cheese. I'm in this thing three months and all of a sudden you find yourself like a pharmaceutical salesperson trying to close large x ray machine or cats can't. Yes, that's right.

Speaker 3:                              30:23                           Yeah. And that keeps the, keeps everything you know streamline with your sales and your funnel. Like when we say ours is simple, we mean that people go from Facebook ads to client in 24 to 48 hours.

Speaker 2:                              30:35                           Yes. That's it. So fast, Sam. That is so fast.

Speaker 3:                              30:39                           There's no like elaborate followup sequences and webinars and email lists that lead the email list that lead to email lists. I mean all that stuff's fine. I'm just saying that for us. Simple southerners.

Speaker 4:                              30:51                           Yeah. Well, hey Dave, we got to keep it country simple man. And for all the funnel hackers listening to this, like kind of a big conceptual level, like keep your sales cycles short because you need that cash. If you're not taking VC capital from somewhere, like this whole click funnels motto is real. Like if you're going to do that, you got to make sure don't let the prospects and the leads linger. Go give him a call to action. Give them that deadline, give them that takeaway. Whatever you need to do. I'm not saying obviously sell them snake oil. I'm just saying make sure they know that they need that. The best thing they can do is purchase your product or service in order for them to reach their goals. Don't tell them that later. Tell them that now and make sure they take you up on it. Well, that's awesome. Well guys, I

Speaker 2:                              31:45                           thank you so much for all the value provided to our audience. Thank you. How, how do people get more of you guys?

Speaker 4:                              31:51                           I think the best way, um, if you're listening to this and you just won't kind of like a, uh, a free walk through of our business model and kind of get in our brains a little bit more about what we do and what we do at Moneyline workshop, we can go to Moneyline Everybody loves free and opt in there. We'll walk you through a short video training and kind of show you the skeletal structure of what we've done with a few of our businesses and how we can help you from that point. And if you want to book a phone call with this and maybe join us for our workshop, we will more than welcome you on a on a call and see if it's a good tip for you. Absolutely.

Speaker 2:                              32:29                           Again guys, I think it's awesome. I appreciate your, you're providing that value to people. So check out Moneyline forward slash free again, if nothing else, kind of go through and funnel hack of what they're doing. I think your business model guys is awesome. Two Comma Club award winners crushing it and doing it in multiple industries, which to me is, it's one thing to do it in one and then you can take that, that same skill set and and just start layering industry after industry like you guys have done and it's really, it's great for me to see. So I appreciate, appreciate your example, appreciate what you guys are doing and thanks so much for all the value you provide. Thank you. Thanks for the ecosystem you guys have set up as well. Yeah, that sounds great. Well, we look forward to seeing you a funnel hacking live and those guys were listening. She probably after funnel hacking live, but if not, please check a tick. Take a forward slash free. Thanks guys. See you Dave.

Speaker 5:                              33:20                           Hey Ron, thank you so much for taking the time to listen. I can tell you the things I love more than anything else aside from listening to podcasts is reading books. One of my favorite books was the very first book that Russel wrote. It's called DOTCOM secrets. It's the underground playbook for growing your company online. So if you've already got a business or an idea and you've got something you want to get going right away, go ahead, check it out. We literally give you the book for free. You just pay the seven 95 shipping and handling. Just go to Dotcom and we'll go ahead. We'll ship you out the book. You just pay seven, nine five shipping and handling, and the book will be on its way to you. Thanks again so much for listening and remember, you're just one funnel away.

Speaker 2:                              33:58                           Yeah.


Feb 19, 2019

Why Dave Decided to talk to Tim Francis:

For entrepreneurs, time is often one of the most valuable things you have. The more time you have the more money you are able to make, and Tim is here to help you get more of both. Tim asserts that he is able to charge $1,000/hour because he learned how to delegate his time with an assistant and then make better use of the time and money he bought back. Listen in for helpful tips on who you should hire and when you should as well.

Tips and Tricks for You and Your Business:

(1:41) Do You Know Tim’s 3 Tips for Hiring Assistants?

(5:23) Tim charges $1,000/hour because he hired an assistant, it’s not the other way around

(7:38) This is When HIRING an Assistant Starts to Help You Make More Money

(10:16) Dave Had His Assistant Free Up His Time Through Email

(13:08) Being the Surgeon in the Room for Your Business

(18:16) You Are In Fact Worth It, Invest In Your Business So it Will Work For You

(20:26) Tim Has Had to Master Delegations, Let Him Tell You

(22:59) Tim had to teach what’s known as a “Hiring Funnel”

Quotable Moments:

(4:52) “One of the biggest problems we find is that you end up doing things that are not worth your time now or most importantly it prevents you from getting closer to where your biggest ROI is.”

(8:36) “I generated so much extra time and money that I could actually afford to take higher level classes which then allowed to charge more for my services.”

(17:04) “The amount that you can decline that 80-20 curve and spend your time in the top 10% of highest value activities happens real quick and it’s very exciting.”

(22:52) “One of the biggest blind spots that entrepreneurs have is around opportunity-cost.”

Other Tidbits:

Hire within your timezone, it’s worth the penny pinching.

Use a “Hiring Funnel”

Important Episode Links:


Speaker 1: 00:00 Hey everybody, welcome back to funnelhacker radio. This is going to be a lot of fun today. Uh, this is a topic that's super near and dear to my heart and I wanted to bring on Tim Francis to introduce kind of how this is all gonna work. So first and foremost, the May introduce you to our friend Mr Tim Francis. Good day. Great to be here. Thanks for having me Dave. So one thing I'm really excited about is helping people understand the importance of scaling and how to grow and build their businesses, especially as a solopreneur or a small small to middle sized business. One of the things we find is that people get so hung up on trying to figure out exactly what to do and how to do it and they, they spend too much time on the how instead of. The one thing that you could find out about tim is Tim, a company called great and whole focus behind his business is helping people actually hire their own virtual assistant.

Speaker 1: 00:49 And most importantly though to make sure that virtual assistant is here in North America. A couple different things that we're going to talk about as far as how and why, but to give you a little background, timps hired over 200 assistants and first clients and things and really what I want to make sure you guys understand is this whole idea as far as who, not how I'm going to go through that and just a few minutes, but again, want to allow him to say a few words here. Introduce himself. Anything I did not mention that you want to add, Tim, but by all means, please speak to our audience and let him know. Yes,

Speaker 2: 01:18 thanks for having me. So for a. So the very first thing is I have three super quick tips that will help anyone when it comes to delegating. A number one is don't write everything out. Instead use something like [inaudible], which is a great tool to be able to capture desktop and share a link. Secondly is a don't use email to communicate with your internal team. Huge productivity killer. Instead, using a communication tool like slack, I actually don't like slack. In fact, I despise slack. I prefer a convo. And thirdly is everyone asks me, hey tim, you know, you've hired around the world, including in North America, what's the best value and what should I paint assistant? And so hands down, the best value I've found around the world is to hire an assistant in a similar or same time zone, similar same culture and same first language.

Speaker 2: 02:09 So if you're in the United States or Canada, hire somebody from the United States or Canada, if you're in Australia, New Zealand, hire someone in Australia, New Zealand and 17 to 20 US dollars an hour. It gets the job done. We've, we've found former project managers from Coca Cola, a former administrator who took care of all the private jet travel for Merrill Lynch Executives, uh, my own assistant as a former legal, as a paralegal at a busy law firm in Indiana and get, you can get that caliber talent for, for 17 to $20 an hour if you're willing to allow them to work from home. So

Speaker 1: 02:42 that's, uh, that's, that's like three quick tips, quick strategies that even if someone, if their iphone died and they stopped hearing this podcast because the Internet broke down, you got value in the first one, hundred and 20 seconds. How about that? I love it. That's exactly the kind of stuff I liked providing to our audience. So I want to of help you guys understand this is probably to come out right close to funnel hacking live or right after funnel hacking live. What are the main topics Russell's going to be spending a whole bunch of time talking about onstage is this concept of stop worrying about how to do stuff and focus more on the WHO. Uh, I'm going to do a special podcast after this in more detail about who, not how, but I want to give you guys just a few couple things here to understand.

Speaker 1: 03:24 The biggest problem and the biggest hurdle that most of us have is, especially when we first get going, is we always try to figure it out. I just need to figure out how to do this. I don't, I can't afford to hire someone else. I can't afford to do this. I've got to figure it all out on my own, and I think one of the biggest problems people run up against is this whole idea that too often people are trying to trade their money for dollars and I'm sorry their money for time. In other words, unfortunately too many people, they're not willing to to realize how valuable your time truly is and I want to make sure as you guys are listening to this, to understand your time is the only commodity you cannot get back. You will have money that comes in money that goes, realized the most important thing for you.

Speaker 1: 04:06 I can say for myself, the very first hire I ever made was an assistant, and from that that literally is what blew my business. Help my business to grow and explode all because I was able to focus on the things I was good at and I know it's hard. It might be painful to people going, gosh, 17, 20 bucks an hour. Oh my gosh, you know, that's, you know, 20 hours a week, it's 400 bucks a week at 600 a month. I get that, I know those numbers. I've been there. I can tell you that is by far the greatest investment you will ever make because one of the biggest problems we find is you ended up doing things that are just not worth your time now or most importantly is it prevents you from getting to where your biggest roi is. A, I'm going to come back and talk more about that in a few minutes, but tim, I want to kind of bounce back over to you.

Speaker 1: 04:50 So tell me as you start looking at it at hiring assistants, your system's a little different. So what are some of the tips you think of when a person wants to reach out and hire an assistant, what should they be looking for? A level that. So to touch on something you said a little bit earlier, certainly it's overwhelming to think about 20 bucks an hour times 20 hours a week or something like that. These days when I do private consulting, I charge a thousand dollars an hour and I get hired regularly at that rate and people will say, Oh tim, you know, you've, you know, you have an assistant because you charge a thousand dollars an hour and actually the truth is the exact opposite. I charge a thousand dollars an hour today because I got an assistant back when I was charging $40 an hour as a marketing consultant, managing adwords accounts and taking care of landing pages and making lead magnets and all that stuff. Right? And so there's this thing called the positive profit loop and, and so like the very first three things I ever delegated to Sarah and she worked for me for just five hours a week for just 15 bucks an hour. This is five and a half years ago. So the wages have gone up a little bit in the last half,

Speaker 2: 05:58 but that was all I could afford and I'll tell you like I was terrified I couldn't afford it. Right. I didn't know what to delegate first and I was. And I was afraid to release control. That's actually the number one frustration or challenge that entrepreneurs have with delegating and getting great assistant is releasing control. So, so I just, I said, what is the smallest, simplest thing I could get off my plate that's taking up my time and it was these three things. It was invoicing clients, it was uploading podcast episodes and uploading blog posts and Sarah took those three things off my plate and I got like three or four hours of my life back because she was a little slower than me. I'll take her five hours to do it. Took me three. That's okay. And with those three hours I then went to my current marketing clients and I said, okay, I've been doing adwords for you.

Speaker 2: 06:46 I know that if we have a custom landing page that the optin rates gonna go up, would you be cool if I took three hours? I built you a custom landing page. My rate is $40 an hour. So for you know what? One hundred 80 bucks right is around 200 bucks is what I'm going to charge you instead. Tim, you're a great guy. He'd been doing great work for us. You're effective. We'll go for it. You know, here's 200 bucks. Now what did I do? Those 200 bucks, I did not go and buy some new shoes. Instead I turned around and I gave it to Sarah, right? And at 15 bucks an hour now she was going from five hours a week to like seven hours a week for a few weeks in a row. And guess what I did with that extra time that I had is I went back to my current clients and said, hey, you know, we did.

Speaker 2:                              07:28                           We're doing adwords. Now we've got that landing page thing on that landing page. If we set up a lead magnet, it's this pdf thing that I can create top seven tips kind of thing. Um, I really think we get a lot more options and it'd probably take me about 20 hours to create the content and put in a pdf form and set it all up. And at $40 an hour, that's like 800 bucks are you in? And they'll go a team. You're a great guy, you've been super effective. Let's give it a shot. So I took the $800 and guess what I did with Dave? I did not go to Disneyland. Okay. I gave it to Sarah and so Sarah was now working for me not seven hours a week. It was now like 11 hours a week and so then from there with what did I do at that time, I just kept following them and I'll fast forward the story here so that we can get through this quickly.

Speaker 2:                              08:13                           Basically I generated so much extra time and money that I could now afford to go take higher level classes, which then allowed me to charge more for my services. So now I went from $40 an hour to 50 to $100 an hour and as I had more and more time and money from increase in my rates and hiring Sarah more and more, I can now afford to go to higher level masterminds and events. And so then I always remember I went to Perry. Marshall had a two day event in Chicago where he brought Richard Caution and the guy who wrote the 80 slash 20 principle and as a Canadian a, it costs more because the Canadian dollar was weak and so I ended up spending 10 grand for two days and I could. That was on the

Speaker 1:                              08:56                           absolute edge of what I could and I own a house and I got to pay a mortgage and like I got responsibilities, right, and I just knew that if I went to the ruins, we loaded with people that would be candidates to potentially be my next client and no kidding, there's someone I met there who introduced me to someone else and that someone else hired me for 10 grand a month for three months. So I was able to put 10 grand into the event and I got 30 grand out and that was just the next step. And ever since then it's just been falling out. Positive profit loop of reinvesting, reinvesting, and it all started with the very, very humble act of delegating, invoicing, uploading a podcast and uploading blog posts. And that's that. I love it. I honestly, my bypass is pretty similar to yours as well at a podcasts has been a huge, just takes time and so I system handles all of that kind of stuff.

Speaker 1:                              09:52                           One of the things for me actually that was probably the best thing I ever had or do and that was to take care of my email. Things that you struggle with all the time. My Gosh Dave, those are personal. I'm like, listen, I might. Email gets just blown up and at first I was really leery because of my position with the company. Everything else. I'm like, I've got to make sure that what she's saying is the right thing and it's coming across, right. I literally a part of the reason was I was trying to buy back time and then you're gonna hear me say this over and over again. There is the only thing that matters when you start making money. The very first investment you need to do is buy back your time. And I've done the same thing at my home as far as having some, uh, clean the house, take care of the yard, work, all that kind of stuff.

Speaker 1:                              10:33                           You have to buy back your time. It frees up your mind and allows you to think more. And so for me, what I had the opportunity of doing with Chrissy, she's my sister, has the most amazing person in the world. I just love her to death. She's just helped me so much as far as even scaling my business here at Click funnels and that is uh, I, I need to get out of the office more. And I just had to clear my head because of all the stuff was going on. So I literally, I go on a walk every morning and she was literally just read through my emails and we record the call and I would just say, okay, I need you to say this and just verbatim almost word for word what I wanted. And she would respond. So it allowed me to clear my head, get some exercise.

Speaker 1:                              11:12                           And at first it took a lot longer and you know, it was maybe 30, 40 minutes. We're down now to now, she's gotten to the point where she knows those emails that matter, those that don't, she can sort through it real quick. And then she goes, you know, Dave, I've got questions on these I need you. And I will literally dictate exactly how I would be saying it. So it's coming from me and my voice to, to clients and prospects. But most importantly, it's freed up so much of my time. Uh, I literally, I look at my email twice a day and the only, she set up two different categories as far as dave respond and Dave priority to respond. That was the only two things I look at. I don't pay any attention to the rest of my inbox. And there's nothing that has freed up my mind so much and I don't have to go into my.

Speaker 1:                              11:54                           I know it's being taken care of because I get, I literally get hundreds and hundreds of emails every single day. Do that extremely well. I've got another assistant who manages all my social media type of staff and she takes care of all that kind of things, so realize there are so many things that you need to. You need to spend time going out and buying your time back. It allow you. Again, I loved him, what you said and that is you basically took that time and then got additional skills. You got additional education. You went to different masterminds. Realize that that's the type of stuff that a great assistant is able to do for you and I want to make sure that you guys are listening here. I'm hoping anybody's listening to this. The very first investment you will make in yourself is an assistant, and again, like you said, whether it's for five hours a week, I don't care those five hours, that's your little buying back five hours of time. It's 100 bucks. Everybody can afford 100 bucks and I just think it's an absolute necessity.

Speaker 2:                              12:50                           I really want everyone to be the surgeon in the room of their business and so this is like a copyrighted concept. They talked, but all the time when people hear me speak, um, and uh, and so the surgeon in the room really focuses on only three things and it's exact same thing. Three things that I hope every entrepreneur can focus on more and more, and what that is, is strategy, high level skill and high level access. So I'm going to tell you a real cool story. It was a three or four weeks ago there. I was here, I mean here in Austin, Texas. And I'm getting on a plane that Sarah, she booked a flight for me to go speak at an event in Denver. So off I go, I land in Denver. I check in at the hotel that Sarah found for me that met all my specific criteria.

Speaker 2:                              13:34                           I was very happy to be as very comfortable. So I check in there, go to bed, wake up in the morning. And uh, I look at my prep notes for the day, for the speech I'm going to go and give. And it listed who owns the mastermind, how many people are going to be there, what's the profile of the people there? Am I allowed to ask for a call to action to book a sales meeting with us for those that might be interesting getting a great assistant or not? Um, it's got all the prep information, so I'm going to roll up to the front, front of the stage and right then and there I'm going to know everything. I mean, I know everyone's names. I'm going to look like I'm everyone's best friend because I'm so prepared. Right. Then all the like real sexy stuff, like their clicker remote clicker, their laptop or my laptop, like all the tech stuff.

Speaker 2:                              14:15                           Like that was awesome. The prep notes too. So I jumping in an uber, I arrive at the location. Sure enough, it's a great presentation. Great Group of people, awesome host. Some of them are interested in doing business. We changed them. Information. Sarah takes care of coordinating them, getting into my calendar for sales meetings. I go back to the airport, get on a plane that Sarah Book for me. I fly back to Austin, land at 5:45, arrive at my apartment, downtown Austin at 6:15. And guess what? In my apartment there was a dozen people because I had a dinner party that night. I was literally the last person to arrive at my own dinner party at my own apartment. And so 4:00 that day our host desk was booked by my assistant Sarah to come and flip the space. So Polish the silverware, use the laser level to straighten all the pictures on the wall, you know, like every detail.

Speaker 2:                              15:06                           Um, at uh, at the next hour after that, the host cleaner came. And this is like while I'm in the air flying back, all this machinery is happening. So that basically at 6:00 when all our hosts or guests arrived, everything's already set. And I showed up and, and, and all of that. What is my Ra strategy? High level access, high level skill. So the strategy was I want to have dinner parties, I want it to be these kinds of people. What's the high level access? I texted these high level people to say, hey, come on down, right? Like you and I met because of David Gonzalez. So like texting a guy like that guy to come and have dinner with us, right. And then, and then for me to shake hands, like my assistant can't be Tim Francis to shake people's hands in network, but I can. And so that's inappropriate activity.

Speaker 2:                              15:47                           So. So there I am shaking hands and having a glass of champagne on the balcony. I'm on the 15th floor overlooking the lake downtown. It's beautiful and it really wraps up at 10:30 at night. Then after that I go to bed, I wake up the next morning I go back to the airport, get on a flight that Sara booked for me. I'm going to New York City. I get to the airbnb that she booked for me. I open up, no kidding Dave, check, check this out. I open up the fridge and the groceries I want are already in the fridge, right? Because I want to have a healthy smoothie every single morning. Right. And and while I'm in the air to New York, I guess, guess what's happening back in my apartment is that same host as is back in my apartment, resetting the space so that when I returned from New York City, it's going to be ready for you to work again and do meetings and whatnot. So high level skill, high level access and strategy. Those are the three things for an entrepreneur focus on and if you don't have an assistant you can't, you can't just offload everything all at once. However, I'm telling you, give it like, you know, a few months of working with an assistant and just getting the next piece off your plate and the amount that you get declined that 80 20 curve and spend your time in the top 10 percent of highest value activities. It happens real quick and it's very, very exciting.

Speaker 1:                              16:56                           Oh No, I totally, I love that you're making reference to, to Perry Marshall. I remember one of the things to listen to the same course you actually went to as far as the mastermind there with him and it was really the 20 percent of the 20 percent. Yeah, that's really where you need to spend most of your time and everyone talks about, you know, president principal as far as 80 slash 20. The real key is it's not just the 20 percent, it's 20 percent of that 20 percent other words really taught the four percent. That's where your greatest Roi is in your life, in every, every area of your life. Whether it's your relationships, your finances, your health, your fitness, your money, whatever it might be, and to try to get there. You can't get there by yourself. Everybody has to have a team. And it was funny. I was listened to podcasts from Rachel Hollis a while back and she was talking about how frustrated she is with those people who go on on shows and say they basically. They did it all themselves and she's like, listen, you can't do it all yourself. There's no all themselves.

Speaker 2:                              17:50                           She goes, let me tell you all the different people who are involved in in running our business, and I think that's the part I want to make sure. Those of us who are listening to this right now realize, first of all, that you're worth it. There's nothing I run across all these solar printers. Just feel like, ah, I just, I'm not that point yet. I, I, I'm not worthy enough to have an assistant. I don't know how you ever got that in your head, but if you think that way, get rid of it. I remember my wife struggled with that at first when we got our first housekeeper 17 years ago, she was like, oh, I shouldn't be taking care of this. I'm like, no, that's not your best use of your time. Spend time with the kids. You don't need to be cleaning the house.

Speaker 2:                              18:22                           So I think I love your idea as far as the whole surgeon approach to life and I think it expands beyond just your business. I would take a look at everything else in your life you mentioned as far as groceries and all these things. I would really hope those guys who are listening right now, I hope as soon as you get off your this call, this podcast, wherever you're at, the very first thing you do is get an assistant. And Tim, I know you've got a bunch of tools and resources you were talking to me about before we started. How do they, what are some of the tools, resources, how do they get them? Where do they go? Yeah, great. Assistant Dot com, forward slash toolbox. So it's great, forward slash toolbox and there's a few different pdfs there and I think most if not all of it is actually no option.

Speaker 2:                              19:03                           Like it's, it's like I'm like I just really want to help. So one of the tools there is called, it's a pdf, it's 104 tasks you can delegate. And so I asked my assistant Sarah to look at the first hundred tasks she ever took off my plate and just to make a list. I think she came up with like 75 or 80 and then I added in the other and I'm so. And a lot of them actually are from my business when it was, when I had a digital marketing company, so someone's listening to click funnels. This could be a perfect opportunity to go go really? I could never log into infusionsoft or convert kit or whatever again, like or, or only once a month or something like that. I never have to deal with webinar jam or go to meeting or anything like that.

Speaker 2:                              19:42                           Like I mean there's a huge inventory of tasks that can be delegated and I think it's really inspiring when you go, wow, I can delegate all of this. So that's their greatest forward slash toolbox as a few other tools there. One, which is again, something that I invented and I've now copyrighted and trademarked and all the rest is the tool called three 60 delegation. When when we get started as entrepreneurs, we oftentimes have to be very good at sales, marketing and product development or coming up with a product or delivering a service or whatever it is. And, and what's not included in that core set of competencies is management, leadership, delegation. And so it's very, very common for someone to get up to a couple hundred thousand dollars in sales and, and then they don't realize that there's a difference between management by delegation versus management by abdication, right? Management by abdication happens when you say, well, I'm only doing the top 20 percent screw everything else.

Speaker 2:                              20:38                           I'm Outta here, right? You know, and, and, and, uh, an upgraded but still ineffective version of that is saying I'm going to do the top 20 percent in the bottom 80 percent. I'm going to make my system do it. I'm going to hire someone and we put it on facebook. Who knows, someone who can be my assistant. I'm just gonna throw it all at them. That is also a train wreck waiting to happen. There's actually an art and a science and a new skillset that as soon as you start managing an assistant and having an assistant, it's like we should probably have a weekly meeting with them to make sure that we're on the same page when we delegate. We really want to make sure that we use this tool called three 60 delegation and it's right there in the toolbox. I'm not being distracted.

Speaker 2:                              21:16                           I want you to. I'm actually looking at the toolbox right now as you're talking and so, so yeah. Good. No, I think it's, I'm actually going through as far as, you know, death by a thousand paper cuts and uh, I think it's a, you know, some of the major crippling cost that people have and the ping pong of changeover, which is one of the main things I've seen happen a million times as far as. Anyways, keep going. I didn't mean to. I'm just, I'm impressed with what you have here. Well, thank you. Yeah, I love your enthusiasm. Anyone who's enthusiastic about being a great coach and leader. I'm, I'm, I'm down with that. So, so three 60 delegation just to give you a very quick taste. Instead of saying take over my click funnels account or set up my landing pages or whatever. It's actually pausing and saying, what is the vision of what I want done by when and what is a sample of success look like?

Speaker 2:                              22:02                           What are the resources required sign-ins? Is there any training required? Is there any authority or some, you know, money that's required. And then the third section in a proper delegation is what's called definition of done and definition of done is helping someone understand what does success actually look like. So now to like to give you a sense when you do a proper job of getting a great assistant and you do a proper job of delegating to them, oftentimes we think, hey, I get my time back. That's really cool. I get to do less of what I hate. I get to do more of what I love. And that's all great. I just want to point out like one of the biggest blind spots I think entrepreneurs have is around opportunity cost. So I'll tell you a story about someone who came through our program, his name is Jenny and uh, and he had an online course and he has an online course and you know, for six years he had a new course he wanted to release, but he could never get around to releasing it because he was so stuck in the bottom 80 percent of his business.

Speaker 2:                              22:58                           And he heard me give a live 45 minute presentation on how to get a great assistant. And I explained that pretty much one of the worst ways they were getting system as they go on facebook and say, Hey, who's got a brother in law, sister in law or something like that. The success rate is got to be somewhere north of 20 percent and 40 percent success rate. Right? And, and, uh, and so I explained, here's what a hiring funnel looks like, just like there's a marketing funnel. There's a same idea in hiring as a hiring funnel. And we're actually looking at 50 to 100 candidates to come with, with one winning assistant. And we're spending like 50 to 100 hours to find one winning assistant. So that's a vastly more thorough process in a search. Then just going on facebook and saying who's looking for a few hours?

Speaker 2:                              23:43                           Right. And Jimmy saw how much work it goes into getting a great assistant knew not for me, I'm just going to skip that. I'm just gonna go on facebook. So he did that and you got someone in six weeks later it all flamed out and he got frustrated, went back and he did what most entrepreneurs cross their arms are just going to do it myself. Right. So for six months you continue to suffer and he came back to us after six months and said, you know what? Everything you said not to do, I did it. Everything you said was gonna happen, happened. I'm now ready and serious about getting a great assistant that's going to be like a right hand person for me. And we're going to evolve this business kind of once and for all. So it took about six months. Not, not. I mean, we can usually get an assistant for someone in 30 days, which is really exciting, and then that process of just doing what we're talking about here, three 63 60 delegation being the surgeon in the room, all the rest took them about six months to get all that off his plate and guess what, Dave, if freedom, but enough time and energy for him to launch that course.

Speaker 2:                              24:43                           And after that, that new course generated a quarter million dollars in new revenue for him. Very, very high margin. So what was the cost of not getting an assistant? Was it, you know, that he was frustrated. He was the real costs that he couldn't do a little bit of like the stuff you love. Yeah, that's all in there, but actually there was a quarter million dollars waiting for him every single quarter for six years. And only once you've got an assistant and got himself out of the bottom 80 percent was he free to go actually pull the trigger and make that happen.

Speaker 1:                              25:16                           I love it. What did I get? I appreciate your time. Most importantly, really share with people how to actually get an assistant where to go, so if they want to find out more from you, what's the best way of reaching out to you?

Speaker 2:                              25:26                           Head over to our website, greatest We got tons of testimonials from lots of clients who've had great success. If you can just see their success stories, see my effect it, see if there's anyone from your industry that you recognize or anything like that. Um, grabbed the toolbox which is greatest isn't dotcom forward slash toolbox. And if someone wants to set up a 35 to 55 minute consultation of bus to see if they'd be a good fit for our program, we're happy to do that as well. And there's just a button right there to book an appointment.

Speaker 1:                              25:53                           Awesome. Well, Tim, thanks again for your time. Highly recommend anybody who's listening to this. The very first hire you must make is a great assistance. So please, please make sure you have an assistant and if they're not doing everything that you want them to do, take a slash toolbox will give you a ton of other ideas of different ways that you can actually have. What are the things you can get off your plate, how to delegate A. I'm just such a huge, huge believer in this, and again, I want to make sure that Tim came on to help you guys understand the importance of focus again on who and not how. Let someone else take care of this. There's people actually love doing this stuff that you don't want to do in your life, the things that you don't enjoy, people actually do with love. We paid for doing that, so please take the time, make the time and go out and find yourself a great assistant. Kim, thanks again and we'll talk to you soon. Thank you.

Feb 14, 2019

Why Dave Decided to talk to Stacey and Paul Martino:

Yes it’s that time of the year again, a day where most people simply eat chocolates and pretending to be in love. BUT YOU’RE NOT “MOST PEOPLE” ARE YOU?!? NO. This is a culture of FunnelHackers and trailblazers and today we’re restoring love back to what it was meant to be, everlasting and simply fun. Stacey and Paul Martino are here to teach you just how we’ve been conditioned to fail in relationships. Listen in and take note on how both Masculine and Feminine Power are essential to your relationships, even the ones outside your love life.

Tips and Tricks for You and Your Business:

(2:30) Changing Relationships Back to the Natural Model

(5:04) You need to understand the triggers of a man vs a woman

(9:32) Men work off of direct communication, women work off of applied communication

(11:14) How Communication Issues Are Resolved Through Understanding the Human Wiring

(12:52) Why Do Relationships Now Naturally Fade? They Don’t Work With the Natural Model

(14:50) Do You Know the 8-Step System Stacey and Paul Trademarked?

(15:42) One of these 8 Steps is SYNERGY AKA Rock Star Alignment

(16:28) Does Your Intention Match Your Attention?

(18:38) Why Competition For Attention Does Not Belong in Natural Relationships

(22:56) We All Need to Understand “Masculine Presence” In Work and Personal Relationships

(26:21) Women’s Power Is Not Found In Becoming More Masculine

(32:06) Sydney and Paul LOVE Using Russell’s Perfect Webinar

Quotable Moments:

(3:00) “We’ve all been conditioned to believe that passion should fade and that relationships should turn down and become dull and unfulfilling. Which is so not true and is really just a direct result of what we’ve never known.”

(8:48) “We are unknowingly causing ‘curfuffles’ and triggering each other just because we don’t understand and appreciate how the opposite is wired.”

(15:10) “Show up differently to shift yourself so your partner experiences a shift to without having to to any ‘couples work’ because that couples work doesn’t work.”

(19:38) “We are SO not counselors, we are not; but we are solution providers. There seems to be no relationship problem we cannot solve.”

Other Tidbits:

Relationships, especially marriage, are a skill that most people haven’t quite mastered yet.

Do you understand and know the triggers of your lover?

You must live from your priorities.

Important Episode Links:


Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward.

Speaker 2: 00:17 Everyone. Welcome back to funnel hacker radio. I am so excited today if we do this thing right, you're actually getting this on Valentine's Day. Hopefully that sowed. This is set up and if you do, I want to make sure, no matter when you get this, you have the opportunity of meetings and my dear friend Stacy Palmer. Tito, welcome to the show. This is so much on, but don't you guys don't know who they are. These two magical couple has been had this crazy opportunity of, and I think it's so. First of all, you have to understand these are. This is a couple who's got a such a huge strong passion and a love for helping serve other couples and I think especially on Valentine's Day, I'm hoping this comes across in the way that I hope that it does. They've had a company called relationship development data work, but the coolest part for me is they've literally saved thousands of marriages around the world.

Speaker 2: 01:07 Now that's real cool, but I'm sure there's other people who've worked at relationships space. You can say that, but the coolest part for me is they do this by working only with one spouse and that is like the most amazing thing in the world to. I'm like you always hear about this whole idea of couples counseling stuff and they're going to debunk the whole myth why that doesn't work, but most importantly, help you guys understand the importance and the value that one person and how one person literally can change everything. So aside from the fact there are two Comma Club award winners as part of our inner circle, part of just dear friends. By the time you're hearing this, we will have just completed our Russell speaking on [inaudible] station. Will have come across the stage. We will spend our time out in the Bahamas together. And with all that said, I just want to welcome you and just say, I'm so grateful that you're here. Most important. Cause I know that you're going to provide to this audience, so thank you. You're so welcome and thank you to be able to help anybody that wouldn't benefit from doing that. Everybody deserves these answers. I love it. So tell me where's the best place to start? Because I know you guys came to inner circle and get this a magical trading as far as different. I'm a one. That's all I cared about was number one.

Speaker 2: 02:19 No, but seriously, tell me what, where, where do people get started? Cause I know this is this, this holiday is a really painful holiday for a lot of people that often times is some of those things where people, all they do is remember all the terrible relationship they had and the ones that didn't work and why it's not working or they're in a relationship and they're trying to think, even though it's good, I want it to be better. I want to have more passion when I have more excitement. There's got to be. I don't want this, you know, you talked about this whole honeymoon phase and I want my whole marriage to be even better than my honeymoon was. Let's go. Where do they go? How do they do this thing? It's great. I would also say that like, I mean, you're just, it right off the bat.

Speaker 3: 03:00 They to like, we've all been conditioned to believe that the passion should fade, our relationships turn should turn down and then they become dull and unfulfilling. And that's so not true. It really is just a direct result of what we've never known. Um, and that's the difference and if you think about it doesn't make sense that we should find ourselves in this dynamic and yet we are so attracted to each other, like why would that be? It doesn't even fit the natural model, but, and it really is a case where people just get to the end of their skill set and you think, well, that's just the way it is. That is the way that it was sad and that's true. Um, but we're changing that dynamic. It didn't have to be that way. That's the first thing people need to realize this. No, it doesn't have to be that way, but culturally everybody kind of conditions that into us. They can. Yeah. There's just the way that it goes. Oh, well

Speaker 4:                              03:43                           gotta settle and that's sad for people to understand that there is something you can do. There's a completely different approach that you can take. It only takes one person and what I'll throw out there is most people get into a situation where they think it's either them or their spouse. That's the challenge. Like, Oh, if I could just get my partner to see if I could just get them to get on board or you know, maybe it's me. I've always had this problem and I don't know if I'm going to be okay in this relationship or I can't do any better, but what we want people to know is that it really isn't you and it really isn't. Your partner relationship is actually a skillset and it can be learned. It's just that no one ever taught us a way to do relationship that creates predictable patterns that result in an unshakable love. We're nothing. Nobody can come between you and the passion, which is better than anything you've ever had, but you can totally create that. It's a skill set and it can be learned.

Speaker 3:                              04:47                           Well, I know a lot of people associate this with kind of the type of medicine and don't believe in this thing. So I'm all about practical application. So tell me where do people get started as far as. Because I, I love the idea that fact that it involves only one person and so let's start with what can a person do?

Speaker 4:                              05:04                           Well, one of the things is about understanding that a lot of what goes on in relationship is based on someone getting triggered. Whether your partner does something that triggers you. We all have those things, right? Like, oh my gosh, a million times I've asked them to whatever, fill in the blank, right? And it triggers me and I just want them to. Why can't they understand? Don't use that tone with me, or why can't they understand? I just need some time when I come home, before I can listen to everything or whatever it is. Understanding that there are sets of triggers that are getting triggered and they're all those things that you're doing that you have no idea that you are unknowingly triggering your partner and so for an example, we often use the example of understanding that there are like so many masculine feminine triggers because we are wildly different and somehow like we knew we were different back, but something happens when you get into a longterm relationship and eventually you start evaluating and judging your partner based on what you would have said or what you would have done or never said or never done and how could they and you're kind of evaluating what they're doing based on your own blueprint of how you see the world.

Speaker 4:                              06:16                           But we're almost different species. It's like a miracle we ever get anywhere with each other. And so understanding masculine feminine triggers. You can stop unknowingly triggering the crap out of your partner when you don't think you're doing anything wrong and also handle your own triggers where they're triggering you and instead of trying to ask them to change, which doesn't really work. When you ask anybody else to change for you handling your own trigger, so an example would be like how the masculine and feminine proceeds held in the masculine. You want to talk about that together, like men don't offer help to other men, or if they do, they'll say something like, hey, we need some help with that. Usually other guy's like, no, no. I got the first man who was like, no, I'm not gonna say no. Let me step right in. Let me just take over what you're doing here and getting involved because that's going to trigger the other man.

Speaker 4:                              07:10                           He's like, no, get away this because it's insinuating he doesn't have his act together or somehow he's not capable for a natural reaction and as guys we get them and then if you do the same thing with a woman, you need to see how different is the feminine perceived health as a sign of support and affection. So whereas men also don't appreciate unasked for help. If a woman just started offering help when he hasn't asked for it. Right? It's annoying for a man or offensive even for a man to feel like, why are you, why are you talking to me about this? I never asked you for your help. I've got it. I've got it right. So men end up treating their spouses like there other men and they don't offer unasked for health because they don't want to disrespect their partner or imply that she doesn't have her act together.

Speaker 4:                              07:59                           And a woman is doing a million things thinking to herself. How is he that he knows all these things? Why is he such a jerk? But he can and he's trying to be respectful by not offering and ask for help. He doesn't want to imply that she doesn't have it together. Um, and meanwhile, women have been trained for centuries that if you're a good girl, you offer help even when people don't ask. And if they say, no, no, no, that's okay. I don't need it. You just jumped in and you start helping anyway because that's what a good girl does. And so when we do that for our husbands, when we're like, do you need a hand with that? And he says, let me just help you, let me just show you how you can do that better. You find men who throw up their hands and be like, well, and we are unknowingly causing kerfuffles and triggering each other just because we don't understand and appreciate how the opposite is wired. One is not wrong and one is not right. One is not better and one is not worse. We're different for a reason. We bring beautiful gifts to each other. We just need to understand how to appreciate that and not let it trigger us because we're so different.

Speaker 3:                              09:16                           I've been married 25 years as of last November and I still have a situation where I'm like, just tell me what you want me to do. I'll do whatever you want, just tell me what you might do. And she's like,

Speaker 4:                              09:26                           you should know after 25 years what I need. Again, it's a very big masculine, feminine dynamic. We actually just did a two day event where we taught our students all about the communication that women are comfortable with versus the direct communication that men only operate from and both get triggered by that in each other. Women feel like a man's competent, direct communication like that is a little bit jerky. Like she would never be so bold as to say exactly. Um, and women have learned that, you know, if you really care about someone, you'll figure it out. Right? That old, if you love me, you'd know, which is unfortunately, oh my gosh, she doesn't know. It's just, it's time. We all get trained on this so that we can have a skillset. It's a skillset. It's not. If you love me, this would all work out if you love me enough, it would be meant to be.

Speaker 4:                              10:25                           All of that stuff that we've been handed from generations past is the old paradigm of how to do relationship. It's broken. It's been broken for a long time and actually never works. When two people in the relationship are free to go. It only worked when one person that our relationship wasn't free to go, but as soon as everybody, like women have rights to leave and men had rights to leave the old paradigm of just people not saying and people not being able to lie to fail, we need to learn the skills of how to align, how to collaborate and how to appreciate all these different.

Speaker 3:                              10:59                           You hit it right on the head too. It's like, just tell me what to do. We both show up with the best of intentions and we wonder why we're so frustrated. We're like, I'm actually here to help and I wonder why this thing went off the rounds. It's the same on the masculine side as well as the feminine side. It's that gap is that gap that creates a problem because the reason why you're hitting it right there because we have an. It's just a masculine feminine that we're talking about right now. There's actually a few other layers. Um, but what happens is we have these fossils and then we just label it as like, she's unworkable. He's a workable, like it doesn't have to be this hard. So each time one of those failures happen, it's like building a little bit of a wall and then we slowly build up these walls of resentment over time and that is the natural dynamic that people are facing and it's sad because it was preventable.

Speaker 3:                              11:45                           That's really how their relationship rows going back to your first point by building these walls over time. Then after awhile we feel so distant that we feel so disconnected. We're like, I'm not even sure if I love that person anymore. When in reality it was layer after layer of misunderstanding because again, we. There's, there's been such a massive change in this world where men and women became equal in the workplace in rights and things like that that didn't exist before. And then there was this overcorrection where instead of what used to be real differences, we tried to make everybody the same and it became uncool to talk about any kind of differences. When in reality it's stark is day and night. The differences between the way the feminist sees the world in a masculine, we are equal, but we're not the same. But because we've sort of been conditioned like she should get this or he should get this, and then we wonder why.

Speaker 3:                              12:32                           Because they know you're equal in the household. You already call here at wherever. No, actually there's still fundamental wiring that has not changed. This evolution happened very quickly. We haven't adapted. And in fact, what typically happens with a massive changes. There's sort of an overcorrection and that's what happened here. We overcorrected to try to make everything the same and it's killing relationships in multiple waves now. But that really is the dynamic of why relationships naturally fade because these walls are being built up accidentally with both sides showing up with the best of intentions. And then they're like, well, I did the best that I could. So I guess this is just the way that it goes. So it was really sad that the outcome is that, but it was totally preventable and it was just this lack of understanding where we're not seeing the reality on the other side of that creates a problem.

Speaker 3:                              13:15                           And I'll just use my little quick metaphor, uh, which is, you know, we, we say we just thought it said the last meeting actually where if you imagine yourself facing your partner and there's a fence between you, so there's literally you on one side of the fence and your partner on the other side of the fence and you're looking out and behind your partner who is on the other side of the fence. You see like the rest of the neighborhood, right? So you see the neighbor's house here and the trees over there, whenever the case may be. Well from where they're standing and you're saying to them, no, the world looks like this from where they're standing there seeing the houses behind you and the river over there, whatever the case may be, they really don't see the world the same way. They can't. They have a truly different perspective on how this is happening.

Speaker 3:                              13:56                           And yet we expect them to see everything the same way as us. And then when you tie in the differences between the masculine and feminine, the fact that they truly have a different perspective on the same situation. You start to see where the gaps come from and the only thing that you really can ever agree upon without the awareness of what's going on, his defense that's between you because you both see that one, right, so it's a good metaphor to lock it in. Like we assume we know what's going on on the other side and you can't because you're really not on that other side yet, but you could put yourself there with the right brand. So that's, that's really the key of how one person can always change it, but we haven't been brought up to think that way. We haven't been brought up to respect these differences and we're suffering for it necessarily. So we're trying to change the title and then changed the world because we certainly could use some better relationships in the world. So how do they act? How do people actually do this? Because I know people are gonna go, okay, I get that. I understand that and resonant me. I definitely understand the metaphor, but what do I actually do? Well, we teach

Speaker 4:                              14:52                           an eight step system and in that system we take you through the eight steps to transform any relationship, learning how to use these tools, learning how to see it differently and what you're literally doing is you're getting an education and a perspective shift on how to understand how your partner is wired and how to really see how you've been wired and to show up differently to shift yourself so that your partner experiences a shift to without having to do any couples because couples work doesn't work, but being able to shift yourself and so we have a tool box with loads of tools and strategies for that.

Speaker 2:                              15:29                           So for sake of time, I can't go through all eight. Can you give me a couple of people can do. I'm all about making particular action. It's Valentine's Day. They should be out doing something. They didn't make their marriage and their relationship better.

Speaker 4:                              15:41                           Absolutely. Well, I'll give you one quick thing from step four in our system, which is all that synergy which is learning how to create a rock solid team and how to have that alignment. We teach a hierarchy of how to, um, because people are, I've never been taught how to actually align in your primary relationship and what causes a lot of havoc and relationships is when one spouse is putting the kids before the spouse or maybe one spouse is putting family of origin things over and before the partner if you are prioritizing anything,

Speaker 2:                              16:19                           I get accused of being the primary thing because my entire life I'm very passionate about what I do and especially right now at clickfunnels, I'm like Uber Passionate and there are times where my wife goes, wait a second year, you spend more time with them than do with me. So how do I fix it?

Speaker 4:                              16:35                           So the tool is attention versus intention because the struggle that you and most people face is like I have to work a certain amount like I have to, I have to work. I can't spend every minute sitting at your feet saying, hey, how did you like that minute? Was that a good. We only have so many minutes a day. That's just a fact. The differences. A lot of us focus on attention. Like, how much can I give my word once more for me? The kids want more from me. My wife wants more from me, my husband, but it's not about how much attention you give. Your attention is going to go where it needs to go. We all have things. We're all busy. It's about your intention. When you start living from the intention that my spouse and my marriage, there's nothing else in this world that's ever going to come before myself.

Speaker 4:                              17:28                           We're going to align and from that alignment, we're going to choose. We put the kids first. We're going to choose. We're going to do this mission. We're going to do this business. We're going to choose and when it's working for us, great. If it's not working for us, we're going to talk about how can we reorganize? What else is it being done? How am I not meeting needs? What else can we do when partner feels like you are living with the intention that my marriage is first, I put my attention, my attention, where Gina goals, we're growing, we're serving, we're doing stuff. My kids know I love them. We serve our children together, but we are rock solid and nothing will ever be more important than you'd be amazed how not only do they align with the things that are the most important in your world, but they also get on the same page with you and push you to experience everything that you want in the world because they know that they're not competing. The challenge that is most people's radars, especially entrepreneurs, is that no one on earth will ever give you 100 percent support with something they also feel like they're competing with for your time, attention and priority, and until you give them the experience of feeling like there's nothing that can even come close to competing with you.

Speaker 4:                              18:48                           They're always going to be like, I don't know if I want you to be working. I don't know. I'd like to get in the way of that. I might have a stink about this. I don't want to make that easy for you because they feel like they're competing with it. It may feel like the grand canyons difference to have your partner feel like they're your number one, but it can happen in an instant you. It's about living from your priorities like Russell teaches, plateau, Colomo, whatever that is, right? Well, if your marriage is number one, are you living? Are you really living from your priorities? That doesn't mean all your minutes of your day go into your marriage, but are you living, but that is your number one priority. When your spouse feels that and believes that everything in your world will shift.

Speaker 3:                              19:29                           So everybody who's listening, you guys could just sit on the sidelines, I'm gonna, get some free counseling here,

Speaker 4:                              19:39                           solution providers, and we can sell whatever there seems to be that there is no relationship situation that we can't solve our gifts that we've been given and our mission is just to give it to the world.

Speaker 3:                              19:52                           Free up some other people too saying, you know, part of the problem too is we are a partner has to meet us halfway. It's, it's there's only one person that shows up differently and just in that example that you just gave is literally you can shift that dynamic if you truly convey to your partner that they are, they are everything to you in this world. You will do anything for them and right now this happens to be the vehicle for how we are providing for our family and all that, but they feel from you how much you love them and they are the priority and if something ever happened like where you had to choose like no, your first time apartment I will find some other way of making a living for us to provide for us. But you know when it gets right down to it, you are number one and when your partner can really feel that they can get out of the way.

Speaker 3:                              20:31                           It's always one person who creates that tone and one person that can shifted. And when it comes to a tug of war, it has to be both sides hanging on. Either one could have dropped. That road is always been in one hand and what we talked about. When you hear things like counseling as part of the flaws, people go into this thinking, well, I can't anything unless my partner does something first or meet me halfway. That's never going to turn out to be something magical work. Somebody kind of meets you. Halfway is magical and one person shows up and they're like, you are my number one in this particular instance. You are my number one. You mean the whole world to me. Anything else can fall apart, but I can't lose you and right now this is what we're doing for our family.

Speaker 4:                              21:05                           That's a whole different thing that sets a whole different tone.

Speaker 2:                              21:10                           I really appreciate that. Only because knowing. So this is a crazy, crazy week for me at the office. Uh, there will be very, very late nights and early mornings here. Um, but it's interesting because I know that for, for example, for my wife, the most important thing for her is it's not money. It's not gifts. Appreciative, but it's time. Quality. Time is like the most important thing for her. And I've used to think it was just quantity time and so I'd be there quantity wise, but I wouldn't be there being present work. And so Saturday I knew we were in a situation where I knew this is going to be a crazy week and so I made sure we had our date night on Friday night. But then on Saturday I thought we gotta do something even more special. And so we went on this crazy hour and a half drive up into the mountains to find this hot spring that wasn't even hot.

Speaker 2:                              21:58                           It was so shallow you couldn't sit in it. And the people who were in there, I'm like, I don't know if I want to be in sharing this cesspool with you. And so we turned around and drove another hour and a half back down and then walked around the Boise river for four or five miles trying just only because I know you and I've spoken on this kind of stuff before. And I, I know the importance for myself, especially with my wife being president. And even though in the back of my mind there's like, oh my gosh, you've got a laundry list of things to do, but I know that, uh, for her. And one thing that I'm, again, I wish I was as great as you guys are, but for me it's one of those things where I'm, I'm working on it all the time too. The best way that she understands my intention is by my spending quality time, whether it doesn't have to be weeks on end, but it has to be quality time where it's just her. And I know as I, as I do that is, I show up for that. It then allows me. She'll be like, Dave, go, I know you need to do this, this group can you do with that? So I appreciate that a ton.

Speaker 4:                              22:58                           Masculine presence is not just your wife's a masculine presence is tremendous for all women who are in their feminine meeting, their masculine presence. I actually talk about this even in the 30 day challenge. I'm in one funnel away about using the great, great skill that masculine energy has of compartmentalization where you're able to put something in a box and put it away and like not think about that, using that when you put your work away and giving yourself that grace to be fully present for her with nothing else, for a period of time, making that decision intentionally and showing up with masculine presence, which is something all teachers a lot to the men in our programs. It does wonders for a woman. I think it's underestimated because you guys have your presence all the time. You don't realize how important that energy is to the feminine, but it allows a woman to just kind of melt away all of her stress, all of her thoughts, because her man brings his presence so she can release all of the controlling, directing and stuff that she's doing all week long. Men Can do controlling, directing, leading. Women can do controlling, directing, leading, but you get fueled up by. We get exhausted by it and it's your masculine presence that lets us rejuvenate and replenish to be ready to go out there again. It is so needed. We don't have that energy within us. And you do. And so when you have that really focused masculine presence time with your lady, even if it's 15 minutes a night, um, it can do wonders to allow her to feel ready to do it all again.

Speaker 2:                              24:47                           You mentioned that it's a fun stage in our life right now. I've got one son that just got married. It's been a year. My oldest son, Shandor, married our first daughter into the family, Fran. I have four boys and that's our first girl. So it's been. So they actually just moved up here to boise since you guys are coming soon. Um, they, uh, they moved up here and it's been fun just seeing this newly wed couple as they've been married just over a year and I've got another son who's dating the girl real serious. But the thing I've, I've realized as I'm speaking primarily to my four boys is the power of a woman has over. Man is like, it's, it's like our Achilles heel, it's the most amazing thing in the world and and we've had this conversation just over this weekend, how we're looking at a couple of my son's friends who are in a situation where they had left to go do something, but there's not that congruency between them in a marriage where there's no way in the world that she would feel supportive if he went and did this other thing and because of that he just, he can't and at the same time it's creating that angst within their marriage because they're not aligned and it's been.

Speaker 2:                              25:53                           It's a fun point in my life to kind of take a look back and seeing this next generation coming through and how they're dealing with their friendships and relationships, but mentally, I guess as you. I know we've talked a lot about the masculine side. If you don't mind spending a few minutes just on the feminine side and the power that exists there.

Speaker 4:                              26:09                           The power of the feminine for the masculine. You can also talk to that. So you're spot on, right? Of course. And the funny thing is, and this is another one of these layers I'm talking about, a lot of women are now in the workforce and forced to show up in their masculine. What's funny is the power of the feminine is getting muddied into the belief that I have to be more masculine. The show up in the corporate world, for example, to make a difference where it competes somehow and you know, it's, it's like giving

Speaker 3:                              26:44                           away your power because like you said, the women, the femininity, the sunshine of femininity, of fresh air, of femininity is magic spells on us and immediately calls upon us to serve. And the more mature masculine we are and the more we just want to be like a hero and say, how can I help you? Like we wanted to step right up. That's incredibly powerful. It's like intoxicating and yet it's being lost today because it wouldn't have to be more masculine to try and compete in a man's world. And it's, it's not, it's just part of that confusion that we have. But what it comes down to is it calls upon us. Again, we were designed to be together and that's why it calls upon us and this is where the beauty of sort of the Human Yang of the feminine and the masculine come together because you know, they don't want to protect themselves, they don't want to be the strong ones, they don't want to be the ones driving and pushing them, controlling now they love for the man to come help them.

Speaker 3:                              27:31                           And getting back to the earlier story, just as a small little example, you know, let's say a woman today need some help carrying something in the door, um, and if and if and if they all are, so I'm sure the stories are short. Power is like, I see her struggling and carrying this box. So I'm like, Hey, let me help you. She's like, no, no, I got it now. Most men here that and we respond as if she's another man. Like, okay, you got it. Let me hold the door for you. And we kind of sort of help, but I intervene. I'm like, oh no, I'll tell you what, I've got this for you. If you don't mind. Let me just take this view and then she like lit up with the sun with a smile and I'm like, yes, like I lived somebody up and she felt so seen and appreciated and cared for like it is the natural wiring.

Speaker 3:                              28:14                           They have that power over us and if we choose to accept it and respond to it like, and we serve the feminine because it calls upon us to serve them on like we just want to do something for them and make some magic happen. I'm not, that didn't sound right, but I get that I have to watch that one. But nonetheless it's that win win and we both feel it. They have power over us and we have power over them in the same way, but neither one is really exercising well because we don't see it for what it is, right model. But we know it when we see it and at times it feels almost like on both sides, a feminine feel like I'm craving the masculine man to step up and be present for me. And they feel like they're sort of on an island and sort of starving a little bit.

Speaker 3:                              29:01                           We're all we have is coconuts right now. And then zoo. There's this epidemic. We're like it, like I would just love to find a, you know, a feminine woman because I know it lights me up. I just want to help serve her the moment she needs some help and I'm right there. I'm going to help because we love to serve and we're sort of killing the gift in each other right now. And we're not being seen from the side that we need to. But both sides have that same magic of each other. But the feminine, when when a woman becomes open and vulnerable, like, Oh, let me help you, sir, let me serve you. But if she's pulling, pushing, driving and controlling like, okay, you got this handled that right. It kills the whole dynamic. And that's just one example of how that dynamic plays out. But we both have that power over each other. It's just not being seen

Speaker 2:                              29:42                           and used so that we can serve each other in the way we want to be appreciated. And seen in a way that they want to be seen and taken care of, which lights them up and let them stay in the feminist and they don't have to protect again and be more masculine because that's really what it comes down to. It

Speaker 4:                              29:55                           feminine does bring that magic and when I speak from experience, because like part of my history was I also became that masculine a ice princess and corporate accounting trying to like man up and be more like the dyes in order to succeed and protect myself and provide for myself. But honestly, I'm not a lot of women who are finding themselves in this place later in life where it's like, it's exhausting. It's not authentic for me to try to be more like a masculine man. And um, you know, whereas a woman down to feel like she carries everything on her back. Not that any one is better or worse, it's just that it's a compliment for a reason. We're complimentary for a reason. And when we can both truly live from our authentic selves, our authentic energy, not trying to be someone we thought we had to be in order to please the other where have a successful whatever, and then the energy really starts to rise. Both our personal power and the energy of passion between the masculine and feminine, which as you lose that Masculine Feminine Energy, you lose your passion. But when you bring it back like look at you, bring it back.

Speaker 2:                              31:11                           It's been fun for me to see how you use this in your business and also how you've kind of transitioned to what you're doing on the webinar now because it's been neat for me to see again, for those us who can't see, I'm basically staring at the two of them and right behind them are two huge plaques to the board when you plaques to have them. Not to say one, but I mean it's crazy and they're on their way to the third. And I think it's been neat for me to see the way that your masculine, Feminine Injury Works Together. Help the two of you guys achieve where you guys are going as a couple, but also in your own business and I think it's, it's neat to see the masculine Feminine Energy Eight from a business perspective and how it, how has actually accelerated the growth in your business and everything you guys have been doing there. If you don't mind, I know you guys are doing a Webinar that's been one of the main reasons or how you've gotten to one of your two comma club awards. Tell people how are you driving traffic into it? How does your funnel work and then where can they actually see it in action?

Speaker 4:                              32:04                           So our, our Webinar, we teach and Paul teaches from the masculine feminine. We do everything we do together and in our business, you know, Paul really has a strength in his operations and the way he does things were creative and I do use more feminine energy and what I do, I try to do what Paul does and so we put together this webinar where we can teach people how they can also do this and their relationships and just like I'm Russell teaches, it's a perfect webinar format. It is so powerful. It really helps people get out of their fear of not taking action and get into a sense of empowerment where they feel like, I can do this. Like, oh my gosh, you have no idea how many people watch your Webinar and say, why didn't you ever tell me this? Why aren't we telling our kids dance?

Speaker 4:                              33:01                           Why doesn't everybody know this? One of the distance, it's basic relationship education that everybody deserves and the perfect webinar that we use that format empowered us to figure out how to show that to people in a way that they could really digest it. And then from there, they enroll in our quickstart program, which is our eight week online program where we teach them our eight step system and an eight week online program and come to our three day live event, the relationship breakthrough retreat, and that's where it's a breakthrough three day event, breaking through to the next level in your relationship regardless of where your relationship is, and then they enroll many times in our relationship, you your lung program and really take it to a mastery level of putting back first for them. As far as like driving the traffic lights,

Speaker 3:                              33:48                           Russell has taught us, enabled us to actually get what is obviously a different approach that most people aren't accustomed to into language everybody could understand. And then with that clarity we're able to do the facebook ads and things like that to get started in funnel. If you don't have that language right, which is more than half the battle. It doesn't go. It doesn't land. It's your. So in her own head is entrepreneurs. You don't know what they don't know what they're hearing from this. And when Russell like outlines, it's so clearly through his programs how to do that, it just sinks and the people that you're trying to reach get it. That is what I'm looking for. So then it's. It'll just fall through like so whatever marketing you do, whether it's dream 100 or your facebook ads, whatever the funnel was, the key and the language in the copy with the clarity that you get from that is what makes it work because without that they may get to your page and they get to your funnel where you're trying to start with where you're trying to offer up what you have, but if you don't understand what that is,

Speaker 4:                              34:49                           nothing's going to happen on the wall. Everything. Read the expert secrets. We learned that step by step. Before that was the queen of the one half of one percent conversion webinar where the most I ever did was one half of one percent. Dave. We once did a webinar and over 17,000 people registered for one webinar and one half of one percent of them enrolled in the program. Like I almost lost it the next day. I found wrestling, now we convert 25 percent on a Webinar, we double it in our followup and yes, we need sales to the mission and fund our company, but those are families that are actually going to heal and be empowered for life with the relationship skill set that they never had where we are breaking the chains in their family. It will never be repeated. Their children were learned from watching them like these are real families. That will be forever changed because one person was willing to say, I'll be the hero of my family. Teach me how to do this. I'll turn it around for my family. My children will learn from watching me. I can teach them. Let's do this now, and that is a whole different ballgame. That's why we do this.

Speaker 2:                              36:12                           I love it. I think that's the exciting thing for me is we take a look at where you guys are coming from and we've seen the perfect webinar work in so many different industries and it's fun for me from a marriage relationship standpoint to see the impact and for some reason this year is all about impact. For us it seems to be the number one word we really have really focused in on is yeah, we've, we have over 73,000 customers at click funnels and that's really cool, but the part that's most exciting for us is to see the impact that each one of those 73,000 customers have, as you mentioned, literally on tens of thousands of lives that you're having the opportunity to teach through a crazy little piece of software. And if so, if people wanted to find out more about you, where do they go?

Speaker 4:                              36:52                           Uh, they've not a relationship to find out more about us and watch the perfect webinar. If that relationship breakthrough secrets, that pub

Speaker 2:                              37:02                           they go to relationship breakthrough, is that right? Relationship breakthrough Take a look at the landing page, fall again, pay attention to how they're actually going through that funnel. Realize that again, a lot of people they will. That would never work for me in my industry, and this is a. it's cool for me. I remember when you guys first came into the inner circle and it was like, that is so neat for me to see that industry, that vertical, that niche, having the opportunity of totally changing and impacting tens of thousands of lives because again, you're. You're implementing those things that you've. You've seen battle tested and actually are working for you. Congratulations.

Speaker 4:                              37:37                           Oh my gosh. Thank you so much for teaching.

Speaker 3:                              37:40                           We didn't have. We didn't do it if we didn't have the funnel. If we didn't have Russell, if we didn't have that genius to shortcut it for us, I don't know that we would have made it cause all together where we really are trying to change the world and thank God for you because you're helping us. You gave us the tools and the understanding to actually reach the people so we can change the world and shortcut what would've been, you know, 20 years of guessing different, made it that long and down until like a year. So now we're two comma, two Comma Club awards on the wall from a half a percent conversion to that. Like thank you and that is the ripple effect and we could not have done it otherwise if we didn't have you guys. So we're excited

Speaker 2:                              38:23                           and for those guys you're listening. Happy Valentine's Day. Again. Checkout relationship breakthrough or relationship And you can find out more about stacey and Paul there. Any other parting words before we wrap things up? Oh, we would just

Speaker 4:                              38:36                           say that we are so grateful to everyone in the click funnels community and this community rocks, whatever you want to do, whatever your mission is and no matter what it is, whatever your mission is in this role, apply what is being taught by these people who have already vetted it already figured out, short cut. It's in their best interest to help you be successful with this. Just plug in what they do with what you do best. That's a marriage and you will skyrocket and the same goes for your love relationships. There's no love relationship that can't be taken to the next level. If there's anything that we can do to serve you, this is our mission in the world. Just reach out to us and let us know how we can serve you because we're right here and no matter what Valentine's Day was like in the past, doesn't matter what happened with today's a new day decision point to take action. Well thanks again guys. We'll see you this weekend.

Speaker 5:                              39:49                           Thank you so much for taking the time to listen to podcasts and one of the things we're really passionate about is trying to get everyone up and running as fast as they possibly can and one of the things we've done recently that has helped so many people and that is our one funnel away challenging. If you don't mind, if it's something of interest to you, we actually will pay you $100 for anybody who signs up for the one funnel a challenge or if you want to go ahead and sign up and do it yourself, just go to one funnel away Again, that's one funnel away Sign up, go through a 30 day challenge. Uh, it's one of the great things we've got Russell basically giving me a 10,000 foot level. Julie's swing comes in and gives you, kind of hear the nuts and bolts of exactly how to make it work. And then steven comes in every single day and spends time basically telling you exactly what to do on a daily basis. So he'll hold your feet to the fire. Super Accountable. We've had more people get more success and things done out of this than anything else. So go ahead and sign Thanks.

Feb 12, 2019

Why Dave Decided to Rant Today:

As you all are aware, the higher you climb in any area of life the more people there are who will want to tear you down. As an entrepreneur for most of his adult life, Dave is no stranger to this fact. So today Dave has a message for all of those out there who are both the scrutinizers and those who are being scrutinized.

Tips and Tricks for You and Your Business:

(0:57) Fun Fact: No One Likes a Sideline Critic

(2:20) Your Critics Don’t Deserve to Bring YOU Down

(3:45) THEY Can’t, Are Incapable, of Understanding

Quotable Moments:

(2:00) “The credit belongs to the man who is actually in the arena whose face is marred with sweat and blood.”

(2:26) “For those of you who are listening and you’re being impacted by the feelings and opinions and critics. Just turn it off. Whatever you do, do NOT LET THEM get in your head.”

Important Episode Links:


[00:00] Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward.

[00:17] A funnel hackers will welcome back. This is a warning in advance. This is going to be a ramp, uh, dealing with some idiots in life that I am so tired of and the people I'm most frustrated with right now are the critics. Those people who sit on the sidelines who tell other people they can't do it, who have no other solution, but to be able to tear other people down. The people who sit there and point the finger scorn and others and tear them apart basically saying, oh, this won't work and that won't work and you'll never make it. Those are the people I cannot handle. And most importantly, if you are one of those people, I doubt you are, you wouldn't be listening to my podcast. But if you are and you're a critic who's sitting on the sidelines telling others they can't make it, by all means.

[00:59] You shouldn't be listening to this and you should go find something else to do because I cannot handle nor tolerate the critic who sits there and tears other people down who hasn't been in the fight, who hasn't understood the pain, who hasn't gone through the journey, who sits there, and the only way, the only satisfaction they get out of life is by tearing other people down or they decided they're going to go ahead and sue somebody because it didn't work exactly the way they want. It has to be someone else's fault and not willing to take credit for for their own mishaps in life. There is a quote I am I love more than anything else and from Theodore Roosevelt says, it's not the critic who counts, not the man who points out how the strong man stumbles or where the doer of deeds could have done them better.

[01:43] The credit belongs to the man who was actually in the arena whose face is marred by dust and sweat and blood. Who strives valiantly. Who Errs, who comes short again and again because there's not an effort without error and shortcoming, but who does actually strive to do the deeds? Who knows great enthusiasms, the great devotions, who spends himself in a worthy cause? Who at the best knows in the end the triumph of high achievement and who at the worst, if he fails at least fails while daring greatly so that his place shall never be with those cold and timid souls who know neither victory nor defeat. So if you haven't been in the fight and you don't understand what life's like, you don't have an opinion and your opinion does not matter. And if summit for those of you guys who are listening and you're being impacted by the feelings and opinions and critics, just turn it off.

[02:31] Don't. Whatever you do, do not let them get in your head. Those people haven't been in the fight who haven't done what's there. They do not deserve the opportunity to even have their words. Grace your ears. I am so tired and so frustrated with people who sit on the sidelines and tear other people down who don't give any other solution who don't provide any other value. I cannot. I've dealt with this so in different times in my life and right now is one of those little tiny pieces. It hardly ever impacts me. Every once in a while that little element comes up and the little thorn where it's like, I've been scratching at this thing and I'm just either have to cut off the limb or take it out so this one's being taken out. So for those of you who are trying to basically a tear others down to make yourself better, shame on you, and if you're being impacted by those people who don't have a better all option or a better way for you to achieve your goals and your dreams, please, please do me a favor.

[03:33] Do not let them get into your head. Do not let them even impact you. In the very, very least, their opinions mean nothing. They absolutely have no value. They have no merit. They have no credit. They've done nothing at all. They can't understand where you're at. They can't understand your dreams, your goals, your passions, your vision, where you're going, the people you want to serve, the lives you want to touch. Do not whatever you do, do not let them impact you. Again, it is not the critic who counts. That's the person who has done nothing. Do not let them get in your way. Do not let them impact you. Please do not let them impact you. Uh, I know at times you, there have been times where I literally have to physically remove myself from the person just to make sure that their caustic cancer driven ideas don't impact me.

[04:20] And so if you literally have to physically remove yourself from it, even if it's a family member, please do it. It is a cancer that it just, it eats up everything that's healthy, strong, good and right in life. So understand that if you're in the good, if you're doing the fight and you're doing what you know you're supposed to be doing, keep doing it. Don't let the critic get in the way of you achieving your goals. I hope you have an amazing day and I'm sorry for the rant. I just, I've met the boy. I just can't take it anymore. There are people who every once in a while get to me in right now. There's one of those things and, uh, I just want you to know it's worth it as you keep going for the fight and have an amazing, amazing day. Hopefully I can see you at some point at an event or if you're ever in the area in Boise or whatever else or you want hit me up on instagram or facebook, by all means do.

[05:13] And again, I really look forward to seeing you at some point. Thanks so much for all that you do to support clickfunnels and us and our mission and our journey to help liberate an educate other entrepreneurs so they can go out and do what they want to do a, for us, it's a huge passion. Uh, you'll hear us talk a lot about this whole new movement as far as liberating, educated funnel hacking live and it literally is become. My mission in life is, is focused around those two things. So have an awesome night, have a great day, wherever you might be listening to this and we'll talk soon. Thank you so much for taking time to listen. I can tell you for me, one of the things I've enjoyed the most or is reading Russell's books. One of my favorite books is expert secrets. If you hadn't had a chance to get a copy of expert secrets, just go to expert We will give you the book for free. You just have to pay the seven 95 shipping and handling. So let's go to expert You'll get the book and one of the most fascinating books because the whole idea here is this is the underground playbook for creating a mass movement of people who will pay you for your advice. So again, go to expert Get your free book, listen to it. Let me know what to think about it.

Feb 7, 2019

Why Dave Decided to talk to Bobby Stocks:

Have you created a successful advertising agency AND created a fake persona that helped you attain the aforementioned agency? Well Bobby sure has. Bobby Stocks is revolutionary in his tactics of marketing not only for his clients but also consistently for his own business. All these tactics and strategies allow him to live his dream of stretching out along the beaches of Puerto Rico with his wonderful wife. Go ahead and press play to listen in on this great conversation and as always, follow those dreams you’ve always had.

Tips and Tricks for You and Your Business:

(1:31) How Bobby made DonoHue

(6:20) Casting and Retrieving Authority

(7:48) Get Other People to Play Your Proof Drum

(9:58) Use Your Spotlight on the Right Stage

(15:08) Getting People to See Your Proof as Much as You Do

(17:16) Do the Unusually Impossible From the Unusual Tactics

(19:20) Just See What Sticks on the Wall and Go From There

(20:38) Bobby and His Niches

(23:11) Transparent Vulnerability

Quotable Moments:

(8:33) “I call them ‘not in the money lane’ right? No one knows about them. You know they’re kind of waiting for the spotlight to hit them.”

(13:56) “What do you want people to know you as? What do you want to be known for? And it’s really important, keep it simple, then from there you can start getting more complicated.”

(18:59) “Because you know, in marketing, we all want this cookie cutter thing that’s going to work everywhere. In reality, you just get lucky with this thing that works here and works there but most times it’s some small variation or crazy tweak that’s actually going to get you the results

(28:30) “I will step into my role which I’m best at, that is strategy and looking at how we can differently position things, and that’s it. And, I’m fine with that

Other Tidbits:

The only rule about  DonoHue is that you must talk about DonoHue

People never see your stuff as much as you are

Always remember, you don’t need to find your main niche your first go around

Your team needs to be a family. Like any family there’s going to be bickering and that’s OKAY

Important Episode Links:


[00:00] Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody, welcome back.

[00:18] Hold on your radio. This is going to be a ride of your life. Now you're gonna. Have so much fun. Listen, this podcast can give you some backstory before I introduce who I'm bringing on. So for those of you guys are coming to funnel hacking live, you probably have heard that we've had these, these cultures, tee shirts. We've had people going out trying to create and build basically meaning if you have your own little culture that is going to be at funnel hacking live. We want to make sure that we created a t shirt for you that is for that. And so we had all these things go on and, and you know, different people. A lot of the people you are kind of in our normal culture you've heard about. And then literally out of the blue, this donahue character just blows up. I'm like, what the heck is daunting?

[00:58] I don't even know this person is and it doesn't blow up. This is one of those things where the, the people are so passionate about who they're supporting them like we have got. I've got to figure this out. So trying to figure all this out. I want to introduce you to donahue who actually his body stocks, who has a business strategists, seven figure, eight figure business owner blowing things up all around the world, lives in Puerto Rico with his wife, Rachel on the beach, smoking cigars, having the time of his life, but has this crazy passionate following. So with all that said, welcome to the show bobby, and let's kind of dive in and talk about this whole story.

[01:32] Awesome. Yeah, it's great to be here. And I always love talking to um, so just to like open up the curtains behind the wizard of Oz. So a donahue is A. Donna uses social social experiment. So in 2011, uh, I trolled my local town of meet me and my buddy and we came up with a business opportunity called the donahue job site. And we named the opportunity off of a funeral home that's called the donahue, and we took some pictures of us inside, like heavy machinery and we kind of positioned it like we had bought a plot of land that we reminding for pay dirt. So what happened was over a couple of months of us talking about how great this opportunity was and how excited we were about it, people started to message me and they want to, to invest in it. It was just a hilarious thing.

[02:33] We, we, you know, it was a joke. So anyway, fast. Let's go back. Last year I had one of my small masterminds in Vegas and one of our attendees was from the town that I grew up in, which is Drexel Hill, Pennsylvania. It's a suburb right outside of Philadelphia. And he brought up donahue. He say, you know, he's like, do you remember donahue? And I'm like, oh my God. I started laughing about it and I said, you know what, let's try this again. But in the Internet marketing space, so that was march of last year that we did that. And um, so, so really what we did was we took the power of a mascot a or this like a symbol, you know, you can say add or something like that. And um, then we also stacked on top of it status and social proof, right? So by creating a small inner circle of two other people that knew about donahue and we said, let's, let's talk about donahue.

[03:38] So, so the only rule of donahue is his talk about, Donnie was just sort of talking about it, you know, like he was this guru Internet Marketing Guru and because of, of social status, it created it, it started spreading really easily, right? So when we, when we post a lot of proof in a lot of like our students or our clients or even our own funnels that we run, it's all about proof these days, the more proof you can show, the safer it is for somebody to make a decision, right? And it goes to the lizard brain and you know, I'm just so they're going to die if they buy this. So by constantly posting about how great donahue is his, his greatness, his smartness, you know, and I always envisioned donahue is like the Dos equis guy, you know, I like put that in my head when we were doing it or like, yeah, he's like, he's like the mentor of the DOS equis guy.

[04:33] And um, so anyway, people started reaching out to us, what is this donahue, you know, how do I learn more about donahue? And how it started spreading. It was by using status. So I would say, you know, I'm not really supposed to tell anybody about donahue, but I'll let you in on it. Do you promise not to tell anybody? Right. So now I create the separation and they would say, I promise, I promise. And I would say it's a complete joke. Here's donahue, this is what it is, which then would then have them inside the tribe, right? And then they would look for opportunities to create the gap and status. So as soon as I posted about donahue, everybody else would jump in on it and they'd say, Don, who's the greatest? Because everybody wants to be inside the tribe. So that's how it spread. I mean, it got to the point where like I had Jason Horning and all types of people reaching out to me, wanting to know with don, he was, and you know, I pulled the same thing. Well, you shouldn't tell anybody.

[05:38] So where we started to bring the mascot as, as, as, um, a little cuff here as the, um, as the status grew up donahue. I then said, how can I pull authority from the mascot? So like one thing that I sort of learned throughout this and we see this, um, you know, you see this in just regular mascots, right? If you were at a baseball game and um, you know, nobody's embarrassed to get a picture with the mascot of the baseball team. Everybody's excited to do it right? But you can't self promote the same way a mascot consult promote itself because you threatened other people's status. And then this guy. So what I realized was I could self promote onto donahue so I could cast self promotion onto donahue and then I could start to actually transfer the authority back loans myself. So the way I did that was I just looked at religion, right? So I said I'm the pope, I have access to donahue. Donahue says. So that's kind of like, you know, there's, there's a lot to it that we did and it worked. Um, but yeah, that's kind of the synopsis of, of what Donahue is. It's just a really, really hilarious, um, example of how positioning status and proof and you know, constantly talking about proof results in a big way and marketing that it's a human beings can not withstanding, um, they can only withstand for a certain period of time. And then curiosity, opportunity and all of that just takes over.

[07:35] No, I just want to kind of get out as we were talking about this here is, is for. I want you to, as you were listening to understand the power of proof, the power of La social culture. We talk a lot about culture all the time, but then also that transfer of authority is so critical and I think that in marketing, obviously it can be used for good and for bad. And I'm not gonna that's not what this podcast is about. It's not, that's not the issue. I want you to learn from it. I want to understand it. Um, I was, had a conversation with a very large player, a big influencer, and he was talking about Bob Hope, who knew years ago, Bob hope basically woke up every morning just saying, well, I just want to make sure somebody is talking about Bob hope today. Don't make sure somebody is talking about Bob.

[08:19] I've got to keep that name out there on an ongoing basis. And so his whole thing was how do I, how do I make sure that people are still talking about me without doing what you said, and that is without beating my own drum, without know, I'm the greatest. I'm the greatest habit. It's not a Muhammad Ali type of approach as much as it is that that proof is fascinating. How if you can get enough proof to back it up, and again I was looking through, I mean stories of your success in the mortgage industry, in the real estate industry and the fitness industry with coaches and with landscape. I mean all that. You have so much proof that it's easy to use that. And so I wanted to kind of find out how do you some, some people are going to be listening to going know Dave, I'm just kinda

[08:56] getting started. I don't have proof. How do I get proof? Then the other is going to go, well I have proof but I've never done a real good job of I'm afraid either asking the testimonials or to use that proof. So if you don't mind bobby talking about both those two things. So I mean this is the game changer was for me was the exact situation I see a lot of people are in. So um, we've raced back to temecula here, but we were interviewing one another. One of our students lives in Lemon Grove, California, and he has the kind of the cookie cutter story of a lot of, through so many marketers out there that are talented that, you know, they have a few clients or they have a few products that they got really great results with, but they're what I call, they're not in the money lane, right?

[09:45] Nobody knows about them, you know, they're kind of waiting for the spotlight, the hip. Then when's it going to be my turn. And you know, life is always a paradox, right? It's like you have to pull the spotlight onto you. Um, so because the spotlight is always on the star rating stars through a lot of work to make sure that spotlight is on them. So like when I started to really pick up steam, I'd been nice cheese. My first facebook ad, I think I ran in 2012, 2013. And you know, when I really started to get attention was when I started to point out all my proof and I only had a few clients. I was, I was the master of all, it was doing everything, not the master of all right. You know, I was doing the sales, I was doing the recruiting or retention, I was doing the finances, I was doing it all.

[10:44] Um, so it was really hard to gain momentum. But once I really started posting proof and I would say for anybody who's like, well, how do I do it? It's not necessarily like there's so many different ways that we could, we can spread out or like we could take a testimonial video and turn it into a blog and put it on youtube and turn it into an advertorial and it's too easy to get caught up in all the things that we could do. So what I did was, uh, I was doing pretty well, like 10 k a month in and I finally had this moment where basically my wife was tired of hearing me talk about how like big I was going to go to this agency and I was never posting any kind of proof. Every once in awhile I would post something. Let's say today I generated, you know, I had a really great day, I would post maybe today, but then you wouldn't hear from me again.

[11:38] Um, so in December of 2016, I just committed to hosting 30 days of proof. So everyday I would post another version of proof. Now if you're on here and you're like, Hey, I have one client, right? You can create 30 versions of that, right? You can break down the process, know you can take screenshots of the landing page, the ad, what's working. And it's really, it goes back to like what, what I saw with donahue, right? Oldies is, is your excitement and you're posting your confidence and you know, uh, December 2016, no, I was doing anywhere between five or 10 k, that whole, you know, the half of that year and because I started posting proof consistent January 2017 to $30,000, right? And I'd never done less than that. Um, and it's just continually doing that. Like, like you said, if you see my feet, I just continually post proof.

[12:45] Sometimes I will post proof from six months ago and I'll just reposition it again, like, you know, if this is weird, so I just collect as much proof as possible and it brings in quality people so it creates this like compounding effect, um, you know, and so we've been able to like just based off of that, we were able to scale really, really hard, you know, now we're doing like half a million dollar months and even with like, it just keeps compounding and compounding, but I've seen just the posting approved and being really committed to putting the least one thing out like every day or every other day that just pure results. Um, you know, so luke, we came from and he's grown in the last eight months from struggling to make three or five to, you know, this month I think he surpassed 50 k in revenue, just an agency model.

[13:39] He's not doing any kind of coaching or consulting or anything like that and it's just because his marketplace, when they think of, they think approve. Right. And it's like the Donald trump effect, you know, just one sip. Like what do you want people to know, you know, you asked, you know, Dan Kennedy kind of talked about some stuff like that, you know, what do you want to be known as, when you want to be known for and it's really important, you know, keep it simple and then from there you can start getting more complicated in how you're spreading it out and you know, do stuff like announce making a documentary. But I have, you know, I have the resources to do it and I have tons and tons of proof, but just a little sliver of what you have can make it work and even if it's your own results, you know, you just need to really know good marketing really exaggerates it. Promat a car. It's like a, a good play. There's a lot of drama and entertainment in it. Yeah, I appreciate that. I think it was funny, I was reading through your page know body and just you're about, you're an amazing writer by the way anyone's been here. And uh, you know, in college your big thing was creative and

[14:52] that was like that all. I was good at, but it's cool to see if that was the only one good thing you've been able to take that one good thing to apply to your marketing as well and I think it's fascinating for me. I think I want. I want to make sure people that you guys are listening to understand that, that the importance of getting that proof out there on a regular basis. People aren't. People aren't seeing as much of your stuff as you are and you've got to make sure you're talking about it on a regular basis. We've seen the same thing happen as far as click funnels. For us, one of the main things has been telling the story of our our two Comma Club award. Winning stories have been one of the biggest things that have blown us up because now we've got people using those plaques as their ads on facebook and I've got to figure award winners and and it's been a fascinating thing for us is we've looked at marketing is when we first started, it was all about what Russell did before clickfunnels.

[15:42] It was tell you about this funnel I created before clickfunnels basically, and then once we got into it as well, let me show you some of the stuff that we've been doing and now for us, our greatest success comes by telling the success stories of our customers and our clients and even more so if we go one level deeper and that is the success stories of our customer successes, meaning whether it's brandon, Kailyn, pullen and lady boss, and we're talking about their, their customer success and all they're having or we're talking about tomorrow, any beginning. One of our, you know, the poster child children that had been used as far as click funnels or ads. Now it's more about their customers and what they're doing and the impact that they're having. And I think it's real important when you first started from a proof standpoint, you may only literally have your own funnel and that's okay and I think it's important that you use it. So I appreciate. I really do appreciate you. You mentioned that.

[16:31] Yeah. It's kind of the rock and the hard place. I had a mentor that I paint a lot of money as a mindset guy and I was kind of stuck. I was stuck in that spot, right? Because, you know, if you, if you have a couple of clients you have proofing, you're not posting it. Um, it's, it's really like, it's a confidence issue or, and the competence is you usually land somewhere in, you know, uh, do I have the ability or the skills to, you know, get my clients results and that it's actually a really good place to come from. Right. We know there's plenty of people out there that they're not concerned about. Right? And it's easy for them to go out. So it's a really positive place, but it can also be, you know, an Achilles heel. Um, so I was talking to this mentor and he said, I said, well, I don't know if I can get them the same results and I would always have some reasons why, or it's a different area or I don't know, are afraid.

[17:32] And you know, he, he went over a couple of simple things that are true, right? One of which is that, uh, if you want to, if you want to achieve great things, you commit to achieving them and you figure it out how to do them along the way. Right? The guy that ran a minute mile, sandy cook or the four minute mile, so he couldn't do it, right? He did it the next year. Seven hundred, 800 people. Don't, you know, the Wright brothers, mathematically they said that, uh, air travel wasn't possible. The Wright brothers in it way. So if you're in a place of where you think it's possible, I know that it is possible, um, and that it may feel impossible and you just gotta you just gotTa go and be committed to doing it. So the other thing was he said, he said, I hear that, um, you know, I hear that you're afraid you're not going to get them results.

[18:23] So let's just play this out. So if you, if they were to hire you and you didn't get them results, what would you do? And I said, you know, I, I would do whatever I could to try to figure out how to get them results. And he said, okay, so can you make that your commitment? And he kinda like, it shifted for me there because what I realized was when I talked to a prospect, my commitment was about that I'm going to do whatever I can to get you results. What that's gonna look like, I don't know. Right? Because in marketing, you know, we all want this cookie cutter thing that's going to work everywhere. And the reality is that like you get lucky and sometimes it worked here at there, worked with this industry, but most times it's some variation or crazy tweak. It's actually going to get you the really good results.

[19:17] But if you're, if you're committed to getting them results and that you're willing to do whatever it takes to get them results, likely human beings have a really good eye, a knack at somehow magically coming up with a solution to fix that problem. And I could tell you like all the niches that I've cracked and all the followup, all of it, it's always some random thing that, you know, pardon my French. It's kind of like I'm a professional throw shit against the wall Kinda guy and something sticks. And then everybody you know, throws you a ticker tape parade stuffs, you know. And I mean that's the reality. You know, you like we like to market it like you have some, some magical ball on some back room. It tells me what to do. But the reality is is I got some fundamental stuff, you know, when we throw stuff against the wall and you end up making a lot of money.

[20:12] I love it. I totally agree. Kelly, I know you've mentioned a little bit in a ton of different industries. I see it on your website and everything else. You kind of folks in different ones as you're coaching your clients. And thank you made mention as far as luke, he's kind of known as this guy in this industry. Do you find as an agency that is easier to be basically someone who's involved in a whole bunch of different industries or just to pick one industry? What's, what's your feeling on that? Yeah, so I think it's best start out. Um, so I, I had cracked a lot of different niches before I really started scaling and mortgage was actually like my least favorite. But the prospect flow, is there anything like the data flow is there. So I got really committed to like I want to grow the agency.

[21:00] My zone of genius is in the lead generation. It's not in talking to the clients, it's not in the delivery necessarily. Um, you know, I can, I can, I like to figure out hat how to appeal a bag of 50 pound status, but then I'm done and I want somebody else to do that. So, so once I, once I realized like, okay, there is, there is a need in this market and I'm going to put aside whether I am passionate about the market or not and I'm going to scale it. So, you know, that's what worked for me. And then once that got scaled, I could start to move into other industries. So I mean rule of thumb for us is we try to, we try to stick and scaling and industry in six month intervals, but like if somebody brand new, what I've seen work really well is pick like three industries that have, that are used the exact same systems.

[21:57] So I know whichever one responds on the BW side, meaning like there is a real interest of that. They're looking to get more business, then just go to town on that and then come knock down the other ones later on. I'm usually, you know, you just asked somebody where's your money coming from? And it's usually coming from one niche or you know, they're getting better prospect leads from one than the other. Um, you know, I think too many people put too much emphasis in the beginning on nailing out a particular niche if you don't have any rules

[22:32] data. Yeah, I totally agree with you on that. Yeah, it's been one of the things I've seen, especially when you're just getting started, it's like you just have to have a success. Just go, go make something happen, make something stick, and then go, okay, this one's going to work for me here. Yeah, yeah. I mean it's. We have some guys in, we'll pick five and they just blast cold emails out. Whichever ones starts responding the most were like, this one's good to go now let's now let's get more serious and let's start building out the assets and stuff like that. Awesome. One last topic I want to cover with you before we bounce off here and that is you are amazing at being transparent and in today's social media and everything else, there's so many facades on instagram or wherever else it might be, but you're not ashamed of your past. You're not ashamed of of what's happened. Everything else. You were actually use that in your marketing and say, it's because of where I've been that I can't help you. It's. I wanted to have you addressed the importance of transparency as an agency owner, how you've used it, what works and what doesn't and when it's too much.

[23:41] Yeah. I mean, everybody's story's different. You know, mine was basically, I'd probably be dead if it wasn't for, you know, the recovery community. So in, in 2005 I our 2008, I got sober at the age of 25 and that's one of my entrepreneurial spirit started to come back alive. And then, you know, I just have a long road of, you know, transformational information and man is workshops and therapy and you name it every book. And that's when I first started learning marketing somehow through my Tony Robbins a obsession or found like Chet Holmes. And I was like, this is interesting. Um, but from a growth standpoint, you know, you don't hear a lot of people talk about it on the front end because everybody loves to buy tactics. But the reality is it's like if you're not doing inner work, it's really hard to grow an agency to a big, big love.

[24:54] You know, we have like 25 people that are on our team and our c team has been together for going on my third year and the type of things that we do in order to do that, like that's why I'm so open about my past, like if it wasn't for me being a drug addict, a convicted felon and just really having a miserable life for so long and then basically, you know, my stories. I had a white light experience and I haven't had a drink or drug in 11 years so it will be on February 15th. Graduations by the way. Super impressive. Well, like I said, a white light experience, like I do not believe that it was of my own doing, you know, I experienced something and heard and saw some stuff that is beyond my understanding. Um, and it was just moved to me.

[25:43] I felt like I woke up at a different body and in a new experience, but you know, I was also a child when I woke up at that point I had to relearn how to deal with life and what's important, but all that stuff. It's like, you know, our, our, our, our team is like a family and we have discussions with family, you know, we have what we call clearance, where if I have a problem with another team member, we had a safe space where we step in front of each other and I said, this is what my problem is and this is how it's making me feel and this is what my judgment is of when they do that and we, you know, if it's the only way to grow massively and had everybody so committed to growing the agency because it's their, it's their baby.

[26:27] Right. I really appreciate your mentioning that, bobby, because I, I see a lot of people who start off as a solo preneur and then as your agency starts to grow and we're doing the same thing inside of clickfunnels where we have our own internal agency and now we've talked about American librarian roll up to yet as far as the waffle and all that. Basically ability to scale a matrix and all that kind of stuff. And I've seen it, uh, as you mentioned, your own c level team. We're in the same situation, you know, clickfunnels is going on four and a half years. We had the same people from the beginning and it's interesting to me to see. I literally have this conversation with Russell just the other day and that was it. We did 100 million last year, but for us to do 250 to $500 million, who do I have to become a lead that because the person who I was to get here will never get me to where I need to go.

[27:12] And so I think as you mentioned there, that transformation, wherever you are in your business, you have to always be doing that type of stuff to grow to that next level. You know, we call it the dialogue. We use stuff from a therapist called Harville Hendrix, which is called Imago dialogue, which is really a relationship. So you know, a marital relationship process, but we use it in the business sense and yet it unlocks everything. So we just had our team meeting and Tahoe, you know, for our c level and we had some fun snowboarding, snowmobiling and all that. But you know, the result of that meeting was that I stepped down as leader of our agency and the reason being is because after having a dialogue, I realized that my skill set, I'm an ids strategy, you know, front man, go, go, go, go, go. That, that's what was needed to get us, you know, to the level we are, you know, $5, million, six, that's what we need.

[28:13] Right? But now it's, it's not what we need. The last thing we need is another idea. Totally. So now we have somebody who's very operational minded, who's risk averse, who stepped in and you're in charge, you know, I will, I will step into my role what you're best at, which is strategy, looking at how we can different positional things. And that's it. And I'm fine with that because because of the dialogue and because everybody has that voice and everybody's looked at, as you know, how do they feel? How do they feel when, when, when one team member does that versus this, you know, I don't want to hurt everybody else in my business. I would not be where I am if it wasn't for them, you know, and everybody knows who they are. I talk about them. People try to take them away from me, offer more money. They don't leave because the way we have the dialogue because the culture we put together and that's what I mean. Ultimately. That's what makes business fun because you know, I've heard other people say, it's like when you start making a ton of money, it's great. Then you're like, that shine wears off.

[29:30] You can't ever get catch if that's the character that you want to stay fixated on. I so appreciate that. It's one of the things that who knows, whatever is gonna happen term at click funnels, but if it ever

[29:45] years down the road decide to do something seller beyond that core group will go do something else. I mean, it's just actually, it's just the that nucleus and whether it's here or someplace else, it'll still be fun. The beauty is that connection when you start to, you know what they're thinking, you become like this brain. Yeah. That's a great way of looking at it. Well, I appreciate your time at todd. I thank you so much for taking time. I know you're out. Literally traveling the building's huge documentary on again on proof and everything else that you guys have been doing. So thank you for jumping on. Any parting words you want to give to our audience or our listeners here? Um,

[30:25] I don't know, just, you know, I have a mission statement that I said it the other day when we were on TV, but some people messaged me about it and I think it's a good one. It's like my mission statement, I think a lot of entrepreneurs will fit into this, is that I'm committed to living fearless so that other people can live fearless, right? And if you think about the community that click funnels is, and you know, these other communities, you know, we're all looking to those who broken through, right? So you got to share your successes or breakthroughs even to breakthroughs because, you know, the sun doesn't shine without the dark, right? All my breakthroughs came off the back of seemingly the worst situations, you know. So, um, you know, share your share your b list. People can have the courage. You did the same thing. Love it. We're gonna leave on those words, body. Thank you so much. I love having you on. It's awesome day. Thanks.

[31:26] Hey, well, thank you so much for taking the time to listen. I can tell you the things I love more than anything else. Aside from listening to podcasts, reading books, one of my favorite books was the very first book that Russel wrote, it's called Dotcom secrets. It's the underground playbook for growing your company online. So if you've already got a business or an idea and you got something you want to get going right away, go ahead and check it out. And we literally give you the book for free. You just pay the seven 95 shipping and handling. Just go to Dotcom and we'll go ahead, we'll ship you out the book. You just pay 79 five shipping and handling and the book will be on its way to you. Thanks again so much for listening. And remember, you're just one funnel away.


Feb 5, 2019

Why Dave Decided to Talk About the Never Ending Horizon:

Dave was struggling heading back into work to hit a necessary deadline for FunnelHacking Live just a few nights ago when he decided to hit that record button. He wants to talk to you about how the seemingly elusive horizon some of us chase is only meant to be admired from afar or while looking back. Now what does that really mean you might ask? Well listen in and jump back in time a little here with Dave and find out. Listen in to his vulnerable story and do some of your own self-reflection on if you need to take a look back more or if you need the simple motivation to keep moving forward.

Tips and Tricks for You and Your Business:

(1:32) The First Time Dave’s Son Heard His Dad Say He Didn’t Want to Go Back to Work

(3:00) Turn Your Chair Around Funnel Hackers

(4:41) When the Bills Come Due, the Dream Isn’t Fulfilled, and the Bank Accounts Aren’t Full Either

(8:48) If You’re A Parent, You Can Relate to This Part

(9:39) The Light At the End

Quotable Moments:

(2:24) “There are times in my business career, and I know I’ve made some serious mistakes with my family on this, where as soon as I accomplish something I run to the next. And, I never sit back and enjoy THAT moment.”

(4:16) “I wouldn’t change what I’m doing, I chose this and I’m excited for what I’ve become.”

(4:43) “I remember there were times when I was wondering if I was going to lose the house…”

Important Episode Links:


[00:00] Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward

[00:17] funnel hackers. Welcome back. I'm so excited. I need to give you a little bit of context. Um, so right now it's about 8:00 the store, let's say the 25th of January and I am here at the office just getting started around two tonight. Memories and mentioned this to you is there's. So next week we actually are a week from today. Next Thursday we're flying out to 10 x, uh, to be there with grant cardone and there's a ton of things to get done between now and then. I'm Super, super appreciative for my family. I've got the most supportive wife in the world and I could not do it without her. I've learned, uh, one of the things for me is the importance of letting her know in advance what I'm going to have a late night. And so I kind of planned this on Sundays and Thursdays is going to be a late night for me.

[01:07] Uh, so I probably, I'm sure nothing beyond before I get home. My only reason I mentioned it is there are times in life like right now where I feel like we're going a million miles an hour and staring at this horizon and ice is the sudden way, way out there and it's never ever ending. And the harder and the faster we run, I still can't get there and there's still a million things I want to accomplish and I'm so excited and passionate about what we're doing, the impact we're having. But there are times when it's just, it's hard. It's late. Um, I was out doing some driving with my son Jackson. He's getting ready to take his driver's test shortly here and told me I had to go back and I said, Jack, I'm tired. I said, I love what I do, but I'm tired. I just don't want to go back to the office.

[01:54] He goes, you know, dad, I think it's the first time I've heard you say he didn't want to go back. I said, I love what I do, but I would just love to be home right now, home with my family and just cuddle up and enjoying a fire and cold night and everything else, but there's things that have to be done and I'm not a huge believer in equal opportunity balance. I just don't believe it exists and so tonight's. Tonight's gonna be a late night, but I want to kind of talk to about this whole idea as far as it is never ending horizon because there are times in my business career and I know that I've made some serious mistakes. My family on this where as soon as they accomplish something and we're onto the next and I never sit back and enjoy that moment.

[02:38] The other thing is there's times where you keep pressing so hard and it's almost painful. You feel like you just keep going and going and going. You're like, am I ever gonna? Make it my African of feel. I call it cow. I've actually doing okay on this thing and I've realized that the way you do that is by stopping in, physically turn it around, and for those of you, I'm literally sitting in my chair. I literally just turned my chair around to look back and look back on all the crazy things that you've learned and how far you've come. I think at times, the journey as far as how far out it seems like you're never going to get to where you want to go and there's good and bad. I mean, we've had an amazing time. We've got a ton of financial success. We've had a ton of business success.

[03:23] I mean, everything's going awesome and so I don't mean to be the guy who's like, oh my gosh, life is hard and it's not going well. No, it is. It's going great, but even because it's going great and because there's still that carrot, there's still that desire. There's still that passion that's out there. I'm like, I want so bad to touch the lives of more people. I want so bad to do more than we're doing and you feel at times like I'm on this treadmill and the incline is getting steeper and the speed is getting faster. My holy smokes. Honestly, I'm looking at this right now. I'm thinking all right. All my plans right now are in March because from here we get back from Tedx. We go right into funnel hacking, live in funnel hacking live, go straight to TNC. I'm looking at my calendar.

[04:09] I am literally home for six days in February, but again, I wouldn't change what I'm doing. I chose this and I'm excited about what I've done and I think I just want to make sure and I can kind of convey to you the feeling of you need to turn around every once in a while and see how far you've come. I mean, I look back over my entrepreneurial journey of life and there are days where I literally have to pinch myself and just sheer gratitude for the blessings of the Lord has given me in my life. There have been hard, hard times. I remember times where we were basically to lose the house and trying to explain with my wife and going, holy smokes, how do you, what do you do when you're trying to deal with bill collectors and credit cards maxed out and feeling like, man, I'm doing everything I'm supposed to be doing and it's just not working.

[05:02] I remember those days at times. I remember like yesterday. Um, but I also look back and I look at the friendships and the relationships and the people I know and how deep and meaningful those relationships are to me in my life and my friendships and I am the people I associate with now were my dream people. Years ago I thought they were untouchable and yet now I'm on the phone with them. I'm texting them on boxer and then and there now. Great, great friends. And I looked back at the journey as far as, as all of the years of study, of attending seminar after seminar. I went to so many Dan Kennedy, Bill Glazer Info summits and attended masterminds and spent tens of thousands of dollars at the time. I didn't really have. And trying to make it all. And I remember there was a time where I was sitting there with my mom and just again I was, this is probably about just over 10, almost 12 years ago, and was just late thirties sitting there going, mom is this, I am so tired.

[06:17] I'm so, so tired. And, and I remember her just saying, you know what Dave, at times to come and you're look back and you're gonna, you're gonna. Enjoy this moment. And right now is that time. And it's been that time for years now. But I remember going through the pain and the suffering and the agony and thinking when is it my turn? And at time comes, it just does. It's, it's one of those things when you just don't give up and you keep fighting and you keep pushing forward and you keep going for that brass ring. And now, I mean I again, I, I'm grateful for the life I have. I'm grateful for my family and I'm grateful for the opportunity to be involved in clickfunnels. But I'm tired right now. I'm tired because I got another four or five, six hours in front of me here and I haven't done a very good job of documenting the hard parts.

[07:10] I always am really loud and out there. As far as everything. This is what's going on. I thought, you know what? I want to be more transparent this year and really share. Even though things are good, man, it's. There are times where it's still hard. There's times where it's just late nights and it's, it's the grind, but I'm always remembered the importance of turning around and looking back and realizing, oh my gosh, I have come so far, so far from where I was 20 years ago as an entrepreneur. Just trying to figure things out to figure out how to sell belly to belly across the table from people and to learn marketing and to learn direct sales and to learn social media and to learn funnels and and business development and negotiations and all those things. And they've came. They've come over time and it's funny.

[07:54] I was sitting there talking with my boys. Got I got just amazing kids. So my son, Christian and, and, and Chandler right now are, they're getting up early, going to the gym, working out, and they're both working together on a project, uh, as far as the one funnel away challenged and they're doing that and to seeing you, my 17 year old son, Christian who was just so, so excited and yet I see, I see all the things he's got to learn in front of them and I'm kind of making the point of making sure I don't tell them that it's still hard, but it's going to be hard, but it's so, so worth it. Uh, just got a vox for my son. Parker is a Byu. And, and going through the struggles of trying to time management of, Gosh Dad, I'm trying to start my business here while going to school and I'm dating this girl and I'm dealing with school.

[08:42] And Life seems so busy. And I'm like, those are good times. And I think it's, it's important to realize as much as there are times as a parent, I want to take away the pain or the heartache. I know that's where they learn and they grow and I'm so grateful that no one took that away from me. There have been times when I would have loved to have someone help a little more, but I'm glad no one took it away because I look back now and the gratitude I have my father in heaven for blessing me with the experiences I've had over the last 20 years are just insane and I again, I just, I pinched myself today thinking of out grateful I am for the opportunities I have, how much I look forward to seeing people at funnel hacking live and to see the lives that are changed just because of a software and the lives that they're changing and to realize no matter how far away that horizon is and the goals and the dreams and as high as they may be

[09:41] as you're going through it at the time and that moment, there's nothing better than just every once in a while just turn around and just reflecting on how far you've come and no man, I'm making it. I'm doing it and sometimes that turned around as little. I just want to see what I did yesterday. Um, and I get it. I don't know why I'm sharing this right now. I, I, I just wanted to, I want to spend some time just kind of capturing the moment where I'm at right now. This is going to be one of the busiest, craziest years we've ever had. Um, and January started off just like that and it's been a rocket ship and we start off with the two comma club x cruise and we were home for two weeks just trying to get everything ready to head out next Thursday a to 10 x to pull off a miracle.

[10:29] But it'll all come together. It always does. But again, I just, I don't know why I'm sharing that. I just wanted to kind of pour my heart out to you and say for those of you guys are listening, the journey and the heartache and the pain, it as hard as it is. And I have been there so many times, it actually, that's where the muscle grows. That's where you build and that's where you get the fortitude to not only deal with your own stuff, but more importantly to reach down and help others and to pull them up, but also realize that there is a light at the end and it is there. And I've, I've had that light and sometimes I thought it was a train coming at me and sometimes it was, but I can tell you the lights even brighter when it actually hits. And I just, uh, I just want you to never give up. It's the fight. It's the battle as you keep going forward. Um,

[11:23] it just is. I just spent some time going through some of our facebook posts and seeing, seeing the journey of those people who hit two comma club and those people who are in coaching program struggling in the pain and the agony. It's not working. And we keep saying you're one funnel away. And I'm like, well, how many more funnels is it? And it's that learning process. Um, I remember, uh, I'll keep this short. I just want you to know, man, if nothing else. These are the times where, uh, it brings you closer to dad and it brings you closer to the people who matter most in your life. Don't forget about them. Be grateful for what you have and just know that the Lord on your side and this thing actually does work and just keep up the good fight. It, it, it, it pays off. It truly does have an amazing night. If you're going to be at funnel hacking live, please take a few minutes to come up and say hi. I'd love to put a name to a face. And again, thanks so much for all the Jews to support us at click funnels. More importantly, help you know how much you mean to us and the impact we're trying to have on your life so that you can bless the lives of those people. You're here to serve. I have a great night. We'll talk to you soon.

[12:33] He's so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others? Rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get that next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as you'd like me to interview. More than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Jan 31, 2019

Why Dave Decided to Talk to Mark Lack:

From Pro Paintballer to Personal Brander Extraordinaire, Mark Lack has developed lots of skills and strategies that just might be of interest to you. From how to establish your own brand with a budget to how you can score interviews with the celebrities in your industry, Mark and Dave hit it all. This podcast will help you on your journey to perfecting not only your brand but also towards fulfilling your dreams. As Russell always says, “You’re only one funnel away.” Now with this episode you could only be one play away.

Tips and Tricks for You and Your Business

(1:30) Pain Pushes Until the Vision Pulls

(5:00) Your Personal Branding is Your “Trojan Horse”

(9:24) Do You Create Your Audiences?

(11:28) A Personal Brand that I can Afford

(13:08) Become the Next Celebrity with Mark’s Celebrity Secret

(18:20) Why Dave Loves Mark’s Business

(20:03) You Can’t Ask If You’ve Never Given, Just Try and Ask Chase Bank

(21:54) Shows = Success

Quotable Moments:

(1:59) It was so cool being like a glimpse of a rockstar in my own paintball world. But Monday through Friday I was miserable at school. I just couldn’t wait to get out and go back to the place that made me feel significant.”

(5:14) “Direct response marketing is how we get started with people, but as soon as you get started with people that personal brand becomes extremely critical.”

(12:14) “That’s the best part and what I love about Entrepreneurship: we don’t need qualifications, we don’t need any of that stuff, we just need results”

(21:49) “Interviews is like one of the secrets to a lot of big names success. How many big name people have their own show

Other Tidbits:

People rarely go onto social media to get sold something, BUT they do go onto social media do buy someONE

There is never any better dollar spent than the one that helps your omnipresence

Transparency helps you to develop more LASTING and TRUE fans

Important Episode Links:


[00:00] Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward.

[00:17] Everybody. Welcome back to funnel hacker radio. I'm your host, but most importantly, the person who I'm bringing on happens to be the personal branding guy and he has his own TV show, business rock star. So without any further ado, mark, welcome to the show. Thanks for having me. He rock. I'm so excited to have you. This is been a ton of fun. We were just talking about, uh, he, I actually used to live not too far from where you're at right now. And one of my favorite places in the world down there in southern California. Indeed. Beautiful view of the ocean up on the mountains. I'm jealous. It's where it is here in Boise, but that's how I want to make sure we kind of dive right into this. First of all, congratulations on business rockstars. That's a massive, massive TV show for those of you guys have flown Delta.

[01:03] You've probably seen it on there. If not, they've got podcast, they've done a ton of crazy things and mark's had the opportunity of interviewing Louis, some of the world's most profound and influential entrepreneurs and everything else out there, but the cool thing for me is kind of your whole story. I was a kind of go through some of this stuff prepping for the podcast today and one of the things mark I loved was, I think it was the quote from Tony Robbins that you use that pain pushes until the vision pulls us. If you don't mind to expound on that a little bit and then I'm going to dive right into this whole personal branding thing. Yeah. So you know, for me it's one of those things in life where I think you hit that moment where you just know you're going to make that change and if you're not there yet, you're probably experienced that at some point.

[01:47] But for me, it was when I looked at my life and I realized Monday through Friday was miserable in school and the weekends I felt like a rockstar because that was one of the top professional paintball player traveling all over the world. It was so cool being like a little glimpse of the rockstar in my own little tiny paintball world. But Monday through Friday I was miserable at school. I hated it. I just couldn't wait to get out and go back to the place that made me feel significant. And so what I realized was I had to figure out how to make money to Friday, phenomenal. And I went on youtube and Google because I'm so lucky that I grew up in an era where the Internet exists and I can do that. And I came across Tony Robbins, of course, right? Trying to improve your life and get motivated.

[02:27] You're going to cost the guy. And so I just started watching his videos and he said so many incredible things. You've got to be come the best version of yourself. You've got to always grow. You've got to contribute beyond yourself. And one of his quotes as well as, you know, pain pushes until the vision pulls. And so for me, I never actually had a vision for the life that I wanted to create. And so it wasn't until I decided that I thought the coolest thing ever would be to be a professional athlete. And so weirdly enough I got into paintball doing it and I only wish it was a different sport or I would have made a lot more money. But, uh, it ended up being paintball. I learned a lot of lessons, but I, as I started studying Tony Robbins, that led me into entrepreneurship and to this whole new world of how you can literally create the life you want impact so many people through business and have an uncapped earning potential and the entrepreneurial world.

[03:16] And I was like, oh my gosh, I want to become a pro at that. Like created this vision for my life. And that ended up pulling me into the direction that I am today. And most people have to push themselves, right? Pain pushes. You have to push yourself to do the mundane tasks that you don't want to do. Oh, I gotta go to the gym today. You have to push yourself, motivate yourself with the pain until you have a vision. I'm going to the gym everyday now having to get into the best shape of my life because I have a vision. I'm creating the most successful abundant team and business that I possibly can because I have a vision and the vision pulls me. It motivates me to want to become my best. So it's powerful quote and it's led me to creating the life that I have.

[03:55] Oh, I love it. It's funny, last night I was with the boys and my wife and the, uh, they were watching the new rocks. A shell. The titans. Yeah. Yeah. I love that thought. I was watching it too, these crazy guys on there and all of a sudden we felt so it was kind of like watching a rocky movie or something like that. That's my vision. I'm going to get on there. I'm going to do this. I think it's really cool because I believe that's so important these days, especially with. You may have mentioned that in your earlier life kind of feeling bullied and everything else, just not fitting in and I think that's the hardest thing for a lot of entrepreneurs. They don't really have a circle of friends that supports them. They don't have people who are there encouraging them and so there's that, that aspect as far as the need for the vision and I think it ties in so well to what you become so good at and that's that whole personal branding thing and I think the vision and would that personal brand.

[04:46] I've seen it here with click funnels and some of the things that we've been doing and and the large that vision gets, the easier it is to create a personal brand around where you want to go. And so with that I'd like you to of share a little bit about. Because I hear all the time, you know, branding and I was one of those guys I grew up in the direct response marketing things. You know, who cares about branding. Branding doesn't matter, right? It's all about direct response marketing and it's been fun for me to see how important that branding has actually become a. I think when I look at marketing these days, direct response marketing is, is how we get started with people, but as soon as you get started with people, that personal brand becomes extremely critical. Again, I call it, I call it the Trojan horse.

[05:25] It is. I'll get into that. Let's, let's dive right in and they don't care to hear from me. They want to hear from you, so let's dive right in. So the reason why I call it the Trojan horse and you hit it on the head, it's like direct response marketing is the ideal scenario. Puts something out, see the data instantly in real time and know if it's working. We're branding is kind of like you're really betting on the long term success. You're not going to get any short term benefit from branding. So trust me, I come from the direct response marketing world, probably half the books behind me, our marketing books, and because who doesn't want to put something out that they created and get instant gratification or at least results to make a pivot. I'm all for that and I think a lot of people should start there, but I also think we live in this new era where you know, nobody's going on, for example, they have no one goes on facebook with a credit card and says, Hey David, do you want me to get you anything?

[06:16] Right? Absolutely right. Hey, by the way, I'm going on youtube. Did you want anything? No one says that. And so although billions of dollars are, you know, invested from advertisers and people like us in the direct response marketing space, we get to make a lot of money online hopefully. And it's fantastic, but we all know that it's incongruent to why the person's going on there. And so you and I can go to church and somebody could come up and try to sell us something. And if they were really good, we feel good about it. And we would lie, but the regular person who tries to go into the church and sell people, it's going to be weird. We're going to look at each other like why is he selling this at the church? But a really good person would make us feel good about it and we would like that the process.

[06:58] And so most people, when they see ads on social media, they hate it because they're not on there for ads. Most people are very upset and in fact, I'm sure you know, you can see all the hate and the comments on ads. I'm getting so much hate and all my comments on ads from half of them. Right? And so you got to have thick skin. My point is people don't go on the platforms to have ads put in front of them, let alone to buy something. Now, obviously if you build a funnel and click funnels, you can do it really effectively. And clickfunnels has played a huge role in our success because of the back end systems and processes. But the reason why I call it the Trojan horses, because people go on social media for content, so here's the crazy thing, a business and we can agree with this, is that a business is going to be as successful as the problems it solves, and so if you can solve bigger problems at scale, you're going to get paid more money and businesses solve problems through products and services.

[07:55] Right now when you go on social media, you might have a problem that a product and service can solve for you, but you're not on there to buy and so you have to be really good with your process and your campaign and your retargeting, your funnels to get them to buy and to do it in a cost efficient way. Here's the crazy thing. You can also solve a problem with content and you can do that with a personal brand because it's arbitrage. It's, it's the they're on. They're seeing a person with a person's name, not a company name. They're seeing a person with a person's name just providing content with no links, no pitch, no call to action, no nothing. If you're interested in weight loss, I could sell you products on weight loss or I could just give you education on the right food to eat the right exercises to do the right habits and mindset shifts you have to do to commit to the goal, and I could give you all of that information for free so as you start to know me like me and trust me because I've been giving you education and content for free and I've been paying to put it in front of you just like I can pay to put an ad in front of you, but the difference is you receive my content so much better because it's educational in nature, not salesy, and then I can pixel you and I can retarget you with more content and as I see you engage more with my content, I can create a custom audience bucket and only retarget my advertisements to the people who have been consuming my content.

[09:23] I love that. I think that I'm going to stop you right there because I think I love what you're talking about because I. I mean, we become a content mill and we joke around all the time here in the office, well, you know, what's the cost of the b roll? It's all about. Got to find some way. How can we set this up? So because it doesn't. It has to be engaging, but I think the part that I love what you said is so important. Session for people who are just getting started. We're, we're funds are tight. A lot of people throw all this money to facebook and they get frustrated and it doesn't work. I'm like, it doesn't work because you don't have the right audience and so if you can create the correct audience by retargeting them and creating that bucket of a look like audience and things where people have actually consumed your content and who people who are like those other types of people, it allows those ad dollars to go so much further. So I think that's great. I love that Trojan horse approach

[10:11] between our clients and our own companies. We've tested tens of millions of dollars and the advertising and the content marketing space and we've found that on average content, meaning you uploaded on facebook or instagram and you pay the platform to put it in front of a targeted audience, but you do not add a link that takes them off the platform. Soon as you add a link, it's considered an ad and it costs 10, five to 10 times more to run an ad than a piece of content so we can cut up a 62nd clip from this interview. I could upload it on instagram or facebook and I can put it in front of anyone on the Internet and it'll cost five to 10 times less to just have people see that and then as they start to know me and I can reach. So if you and I had the same budget and you only ran ads, hopefully you know what you're doing or you're going to go through your budget quick. I could spend half my budget reaching 10 times more people and then only run my ads to the people that saw me at scale.

[11:10] I love that. I think it's the part where people miss the boat so much. We're under a lot of people are just producing a ton of content that is just content for content sake and I think it's one thing that you've. I love the content. I see that you're producing out there. It's high, high value, you know, even if you take a look at your facebook page on impact and influence, they're just the interviews and the things that you've done with people and you're providing so much value out there, whether it was whoever was with, um, but I think that the part that people need to understand is you can provide massive content without having to spend a whole bunch of money to create that content. So if you don't mind, talk a little bit about how can a person build their own personal brand on a limited budget but create massive content. Has fantastic

[11:54] question. One of the best things you can do when you're starting your personal brand, and this is really anything. This is what most people try to aspire to get down the road. But it's so funny. And entrepreneurship. I think a lot of people wait until they feel qualified, they wait until they feel like they have permission or an invitation, and that's the best part about what I love about entrepreneurship is we don't need qualifications. We don't need any of that stuff. We just need to get results and so what you have to understand and how this relates to personal branding is the best thing you can do with a personal brand to collapse five years of time into your first year of personal branding authority positioning, how to become the expert, truly attend in one year as you align yourself with people who have 10, 20 years of credibility and authority, and you do that in the form of a show.

[12:44] Just like you and I are doing interviews now. I align myself with Daymond John from shark tank, grant Cardone, Russell Brunson, Gary Vaynerchuk, Tony Robbins, Tai Lopez, Lewis House, and all the other amazing men and women that I can name that you most of those names you might recognize because they've built 20, 30 year personal brands. Very successful. So if I align myself with them not selfie at an event with the backdrop and a name tag, I'm talking about aligning myself with them in an intimate environment and the form of an interview where we're having a dialogue and sharing a conversation and value for an audience after doing that enough times, sometimes even once, I will be then perceived as the next celebrity just because I've been around all the celebrities and you've seen me with all the celebrities and I'm the next person. Right? And so you can become so big from your own show, but how do you get a big celebrity person to say yes is your first guests.

[13:39] Now I don't think maybe you should get your first guest is a celebrity. I think you should get good first with some smaller interviews, but when you're ready, just so you know the ace up the sleeve anytime you want, the way that you get a big person to say yes to your show is you say, grant Cardone, Russell Brunson, whoever. I'd love to have you on my show and whenever it makes sense this year that you want lots of pr and awareness because it's all about timing. For the big name people. It's all about timing. If they say no, it's because you ask during the wrong season the wrong time, so don't ask. How about next month? Say when this year all big dogs have their year mapped out. When this year do you have something coming up, a book launch and event, a charity, anything that you want lots of attention and pr and awareness on because when, when so and so grant cardone or Tony Robbins, you've ever comes on my show, I'll guarantee they get 200,000 views from entrepreneurs, from college students, from millennials, from baby boomers and no one ever asks the question with how big is your audience?

[14:40] Where are they going to lose? Because they're like, wow. He picked a number and set it, and so when you get the interview, you upload it on facebook and instagram and you just pay money. Promote the interview to the targeted audience of your choice and then plugging engagement pixel on it, so all the people that see you with Tony Robbins or Gary Vaynerchuk, grant Cardone, you can retarget them with your next big name, interview and your next big and memory, so eventually you become omnipresent. You're everywhere in the same industry. Have the same people and you become a big fish in a small pond. Wait a minute, you're dave, the guy who interviews all the big name people. I love your show and then you retarget them later with your products and services because now they know, like, and trust you. Think Ellen Degeneres, Oprah Winfrey, all those people have blown up from just interviewing people and having a show and then it creates your content and in an authoritative way and then it forces you to have to promote it to lots of people and you're probably more comfortable investing the money to do that because you know it's going to be valuable when it's you with an authority figure than just promoting your own content to that many people.

[15:44] So that's, that's something that'll blow your brand up.

[15:49] I love it. I think the part people have to understand is there's no better dollars to spend than to spend on producing content like that and actually promoting that content. If you, again, if you can go to someone. I love that as far as I'll get this in front of 200,000 people. They're like, holy smokes, how are you doing to me because I just say, okay, a million and I got it. Trust me, I got to shell out the bucks, but like

[16:11] I got the interview and I'm building a brand and over the long haul that will pay me 20, 30, 40 x in the long run. So

[16:21] I love it. I think. I hope people are, as you guys were listening to what I love that you said right there, mark is over the long haul and I think that's. You have to understand you're in this for the long game. Everyone's out there just trying to make a quick buck real fast. Yeah. That never ever works on branding, but more importantly you can't. I think that you're going to get to the status that you want in life for the significance or whatever term you want to use without playing the long, blonde game. I don't care. You got to put in your 10,000 hours on here what term or an analogy you want to use. To me, that's the most important thing is to realize you're in this for the long haul, so awesome.

[16:55] I try to tell people, look, if you want the achievement and the destination, that's fine. I think we all do in some level, right? We all, we want the achievements, the destination. That's what keeps us going. You got to set the bar and keep growing and keep going forward, but I think that if you fall in love with the process and you fall in love with the journey, then any achievement at any destination will happen. Like all these guys talk about scaling your business to millions, but what they don't talk about is that scaling is a byproduct of building, testing, reviewing the data and optimizing and never stopping. Building testing, looking at the data and optimizing scaling as the byproduct and all these guys tried to jump straight to scaling. They think they're going to build something. Once I'm going to build one click funnel, I'm going to test it and I'm going to just scale this thing to millions.

[17:41] It's like come on guys, you have to build tests, look at the data and optimize constantly nonstop. And then scaling happens as a byproduct and you might scale for a week or a month and then it's going to draw and you got to go back to building and testing. And so yeah, I mean everything. Branding, even direct response marketing, click funnels. It's all a long game and everyone can have their, you know, eight figure, you know, Comma club like you have behind you if they just play the game long enough. Like I was telling you, I said I'm going to have that in 2020 no questions asked because I just, I'm in the game. I'm in the process. I mean the journey and everything

[18:17] and I think that's the part I love so much about, especially about what you teach them, what you do is you're actually teaching exactly what you do on a regular basis and for me that's where that can grow and see comes in, especially from a branding standpoint. One of the great things about social media these days is people can pick out a fake real fast and if you're not authentic and you're not transparent and you're not congruent with your message, you might get people at first, but they will not stick. They will not engage. They will not buy the. And I think that for me has been some of the fun stuff as biggest social media's become as the transparency that's out there. I think the other thing I love about what you said Mark, and that is when you're doing those interviews with people, you're providing value to them and it's.

[19:01] It's cool for me to see, yeah, you've interviewed a whole bunch of people. More important than that. You've actually developed a friendship with them and that to me is where the long game really comes into play. It's a matter of who you know and and who knows you and and the value that you provide to them. It's so much easier to go and do something with someone after they know that you've already sent them a ton of value, that 200,000, a million, whatever it might be, but when they know that you're playing the long game and your planet for them, man, it just helps you so much for what helps you sleep better at night, but more important that it allows you the opportunity to really grow something that's got legs because when the, when everything falls and it doesn't work, those relationships, at least for me, I know I've fallen back on some of those relationships multiple times when things didn't go exactly the way I want it to, so I love that. That's like

[19:49] if people could understand you have to add value first. Right? I love this analogy, like looking at relationships like a bank account, like you couldn't go up to a person or a bank account and ask for a withdrawal if you've never made a deposit first. Like if I walked into chase bank that I don't go to and I'm like, let me get some withdrawals. They're like, you don't, you've never made a deposit. And like that's how people treat relationships is they're like, okay, how am I going to get something from this person and for my business, for my thing, and I look at it the opposite way. Like if you're going to add value, there's so many ways to do it. The obvious one for successful people just pay them money by their program, by their thing, go to their charity and donate. Give them a quick deposit in the form of cash because that's actually deposited, right?

[20:31] Like, you know, likes and comments and shares. Those aren't, those aren't deposited at the bank. So just give people money if you can afford to, if you can't, the next commodity that you know, big name, people in business world and celebrities are willing to exchange time for it, right? They'll change, they'll exchange their time for money. Everybody will some price or they'll exchange their time for attention because attention is the new commodity. How much does superbowl charge for a ten second commercial, $5, million bucks, 10 seconds, because so many people are watching. There's so much attention and on social media, we're fighting for attention. It's costing more and more and more every year to get people's attention, and so if you can just figure out how to get anyone in the world's attention and through the form of a show and then pay money to promote that, it's usually a lot cheaper to buy a million views than to buy an hour of a big name person's tone, for sure.

[21:27] Think of it that way. It's cheaper for me to buy an hour of your time for my show to promote it than it is for me to pay you to sit down with you and talk to you anyways, and it's the same outcome, but an interview is like a backdoor way to make you feel great because I'm at, I'm talking about you and everyone loves to talk about themselves and then I'm edifying you and doing it in a spotlighted way. So yeah, I mean, interviews is one of the secrets to a lot of big name people. Success. Look at how many big name people have their own show. All of them because we all know you can all you can slop. No, it's funny. You know, Russell and I were talking about this multiple times. It kind of goes back to the whole Arsenio Hall thing back on with trump when he was on the apprentice, and I don't know if you remember that whole story nor centennial hall was, was sitting there and he was trying to.

[22:17] Everyone's out trying to raise money and he had all these crazy huge Rolodex, but no one returned his call because he didn't have a show, but when he had a show, the old arsenio hall show years and years ago, everybody would return his call because they knew they were going to get something out of being on a show. Exactly the. That's the part that you need to start and there's nothing better than starting with the show. And I know you've. You've done an amazing job with business rockstars. How in the world did that come about? So business rockstars, thank goodness, has these incredible co founders and investors that have built the whole thing and put it all together and I'm lucky, kind of like a Ryan seacrest of American idol and now k SFM, right? Uh, I get to be the host and the face of the whole show for the primary segment of the show, which is amazing.

[23:05] And then I've been able to, because I think like an entrepreneur structure myself as a partner in the company, help kind of direct the social media part of the business which almost never existed before and then actually make them think about different monetization components from the show that they had never thought of. And now it's led to them looking at the business and a whole different way. We're actually acquiring a bunch of membership companies and doing a roll up in an IPO. Crazy, crazy stuff. I'm not dude, I who's the one writing the stuff like the contracts and the checks. These guys are [inaudible], they're in their sixties and they got multi hundred million dollar net worth and they come from the radio, television space. And so the cool thing is is I get to learn from them from their experience and they're looking at this in a way I never would have.

[23:52] I was like, we should monetize it like this, this, this, this, this. And they're like, that's great, let's do that. And let's roll up and acquire companies and do an IPO. And I was like, okay, this sounds awesome. So yeah, so it's really cool because we get, I get to like, you know, the ying and the Yang. I got like my younger online social media, digital marketing mindset combined with hey, it's a lot faster to just buy a company than to build it and I'm like that's one way to look at it. So we're just buying companies and then building them with social media and online marketing and that's helping us get to our run rate that we want to do before we go crazy though. And most people think of it as just a shop, but it's so much more than that. Started off a branding kinda like clickfunnels.

[24:35] It's so much more than what people probably think. They just think of clickfunnels as I'm having some fun on some acquisitions myself right now. So it's been a crazy stuff. Exactly. Well, as we kind of get close to wrapping things up, I, I know people are going to be dying to find out more of how do they get more from you? What, what's the best way for them to get ahold of you? So whether it's social media, you want to connect with me there, you want to watch a ton of our free content, you want to get free resources and watch some of my interviews, all of that is that shorten the, Jordan, the and then you guys have a a course. There's won't masterclass or something. What's that? We've ever, you know, if this fun kind of banter and dialogue has been good for people to choose to tune into and listen to and they want to know more about how they can really position themselves as an authority figure within their industry and then actually monetize that authority.

[25:23] I'm just go check out our slash masterclass and we have a whole 90 minute free training that we put together. Kind of like you guys have so many different incredible free trainings. We've got one ourselves and it's 90 minutes long and anybody who wants a deep dive on personal branding can check that out. No, I love it. Well mark, I appreciate so much your time today and congratulations on all your success. It's super, super excited. I can't wait to, uh, basically presenting the big award to you, uh, next year at funnel hacking live. You cross the state board. I'd love that. Nothing would make me happier. I'm looking forward to appreciate you coming on here and jam with your tribe and uh, always a pleasure to connecting with you. Thanks Mike. We'll talk soon. Thanks again.

[26:03] Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate review this podcast on itunes. It means the world to me. We're trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and, and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if you'd like me to interview. I'm more than happy to reach out and have that conversation with you so I can go to itunes rate and review this, share this podcast with others, and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Jan 29, 2019

Why Dave Decided to talk About In Time Learning:

Description: Dave always has amazing conversations with titans in the industry we all call, FunnelHacking. His recent conversation with Steven Larsen has inspired this podcast about truly learning. We all are constantly surrounding ourselves with opportunities to learn, it’s how we stay in the game. It’s now time for us to reconsider how we’ve been doing our learning. FInd your question you need solved THEN find your answer. Listen in to the thoughts of Dave Woodward and those he’s associated with and see if you can’t solve the questions you have or identify what question you really NEED to be asking.

Tips and Tricks for You and Your Business:

(2:21) Why Master Questions?

(3:56) Dave’s Questions and Their Answers in 2019

(7:08) Do You Read to HUNT?

(9:55) Dave’s Modeling

  • (WARNING: This is about strategies, not Dave’s modeling career for Vogue)

(12:40) Speed, Speed, Speed

(15:39) Just Get Your Three

Quotable Moments:

(2:36) “You know the very first thing, as I look at 2019, is I’ve realized overtime that questions invite revelation.”

(8:30) “You guys have to stop learning generally.”

(10:27) “Too often people try to do their own creativity that they forget the framework.”

(12:17) “One of those questions should be, ‘Who’s the person I can model? Who is the person who has the framework that will help me solve that problem?’”

Other Tidbits:

Speed is so important in Dave’s life that he’s constantly hiring coaches for the parts in his life that he wants to improve.

If you did know the answer to the question holding back your business, how much of a change would it make. Be honest, would you allow change to incur?

Important Episode Links:


[00:00] Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward

[00:16] [inaudible]. Everybody. Welcome back. This is a fun, fun time. Odd again, you've heard on the last episode was actually just got back from the two comma club x cruise and if for some reason you guys want to be involved in that next year, you've got to go to follow hacking live this year because that's the only time where we actually even offer people to join to our two Comma Club coaching program. But what happened was, uh, and by the way, we actually are going to be going on a cruise again next year or we're going to go to an all inclusive resort. We kind of decided between the two. What I want to share with you real fast here is some of the things that, uh, we covered. So, uh, in the last episode I talked about basically Jsp friel kind of talk about it during one of his masterminds today, I want to kind of talk to you about some of the things that I learned from Stephen Larsen.

[01:03] He was, he's another one of our two comma club coaches and he was on the cruise top some of the masterminds, uh, for those who were on the cruise, they actually had a huge advantage because, uh, Alyssa see if his wife wasn't able to come, not just because of families type of stuff in the kids. So they had basically they had steven to themselves and he just gave and gave and gave on not only on the masterminds he top but on individual ones late at night. And it's just too comical. X Cruz was just the most amazing experience ever. So again, if you want to be there next year, go to funnel hacking live this year so you can actually sign up for our two Comma Club coaching program. But what I want to dive into right now, our three, the secrets that Steven talked about, and these all will apply directly to your business.

[01:50] It also applied to your life and I think it's a, it's super critical for you as you start realizing some of the people that are involved in our whole funnel hacking group and community just because of the experiences they've had. And I would hope that if, if you're, you should be going to funnel hacking live. So assuming you're going to funnel hacking live, make sure you take the time to talk to the people, get outside of your comfort zone and really spend the time diving deep into what they have to say. So one of the things Steven was talking about was as he was looking basically at going into 2019 and some of the things that he had learned in over the last couple of years, but what he was gonna do different this year said, you know, the very first thing is I'd look at 2019 is I've realized over time that questions invite revelation.

[02:42] And he said, there's a lot of things I need revelation for this year. I'm trying to grow my business. I'm trying to do. Is it called the shop? Basically it'll 4 million for this next year. Uh, and so he goes, I'm, that's 400 times what I did last year, more than 400 times. So it, I don't have the skill set there, I don't have the people in my community. And he said, what matters most to me right now is to realize that questions invite revelation and I need revelation. So I wanted to kind of just mentioned that to you as you start looking at this year to start asking better questions. And one of the things he said was, as far as the questions so you can they go, they come really random for a lot of people. He said for him personally, his quest, he's only looking at really one question and that is what is the number one immediate problem in front of me that I need to solve?

[03:37] I thought that is awesome. If you, if you can actually identify what the number one immediate problem is in front of you and all your questions are focused on solving that problem, that in and of itself will take care of everything else. So again, this applies in your business, applies in your relationships, it applies in all sorts of different parts of your life. If you were to take a look as far as in, for me personally, if I was, if I'm looking at this going right now, what is the number one immediate problem in front of me that I need to solve for click funnels? So I run all of our top line revenue. I run all of our business development, all of our partnerships, all of our, all of our international growth opportunities, anything as far as all that kind of stuff that impacts our top line revenue, which obviously then falls to the bottom line.

[04:23] What is the number one thing I can do, and I can tell you for me the number one immediate problem in front of me that I am trying to solve this year is to reduce our churn. We have over a thousand people a day that hit the clickfunnels website. Half those people sign up for a free trial and then basically I after after the first 30 days, about half those actually make that first payment and so I'm trying to find out what can I do to help decrease churn? How can I impact more people's lives? How can I help more people, more entrepreneurs actually use click funnels in their business, in their life to get the the goals, the dreams and things that they've said. So for me, the number one problem that I can see that in front of me is that, and it was funny because before I went on the cruise, one of the things I ended up signing up for was a dear friend of mine, Dan Martell is a guy, basically sold a company to mark Cuban for clarity FM and as a SAS owner basically has made a ton of money, but really he's taken all this time and effort to work now with other sas companies and typically he ends up working with companies who are just getting started.

[05:33] Only [inaudible] I've known for a long time. I said, you know, Dan, I know we're not your typical client, but I still have some of the same issues that your clients face in one of those is true. And he goes, well, Dave, I don't, I don't deal with kinds and your size because there's nothing, there's not anything in it for me. And I said, yeah, I understand that we're not giving away equity or anything like that, but if you were to to work with us, what would it be? And those types of questions I'd love to ask because if it was what would it take? And we basically came to terms and, and he goes, okay, I actually will take this on. And so I ended up signing up a painting, a large chunk of money to basically help us to reduce churn. And so for you and your business in your life, what is the number one immediate problem in front of you?

[06:20] And start asking that question on a daily basis. And again, it's something I continue to ask. Even though I've hired Dan. I'm, I'm looking at it all the time. How do we identify churn? How do we actually impact different cohorts of churn? How do we, when we start looking at add users, customer success, what do we do to have greater success sooner so they can stick with this long, so realize once you start asking that number one question, that question, the immediate problem in front of you, it's thinking to start getting you involved in other things as well. So identify first and foremost, what is the number one immediate problem in front of you and start asking a bunch of questions about that. That is going to give you the revelation that you need. Next thing Stephen talked about was this whole idea as far as too often people just read to read.

[07:08] He goes, I always read to hunt. I'm I'm lily hunting. I'm trying to find the answer. I'm looking for applied learning. I'm trying to find from the masters someone who basically took the time to put together a book. What's the one thing that I need? And so I. I find so many people who get in situation where man, I read a book a day or a book a week or whatever it is, and I'm like, why are you doing that? Are you doing it just to, to get a whole bunch of content in your head? Or are you, are you truly on a hunt? Are you reading to hunt? Are you trying to find a way to solve a problem? And so for, it's been fun for me to watch Steven, his whole focus has been on offers and a yesterday in the office, uh, he was in there and Russell basically gave him two or three different books that he had just on offers.

[07:56] And in fact, as you start tossing questions out to the universe, you'll be amazed as far as how those things come back. All of a sudden someone presents two or three books that you might need or they introduce you to someone. So as you focus on the number one problem in your life, solving that one problem, you will find other resources come to you. You'll find the opportunity as far as books or courses and understand that when you're doing this read to hunt. I was gonna. I titled this just in time learning and I got that just in time. Learning from Steven says, you've got to. You guys have to stop learning. Generally too often people and I saw this take place and our two Comma Club coaching program because we have so much content and they were so much amazing stuff out there that everybody, not everyone.

[08:43] A lot of people just gotten this idea as far as they were just learning generally and take for example, there's it doesn't do you any good to spend time going through John's facebook course if you don't even have your funnel up. Stop learning about facebook until you get your funnel built and realized that just in time, learning is such a key principle in life. That is all you need to worry about right now and only thing you need to learn is whatever is going to solve the number one immediate problem in front of you. So really make sure that you're everything you start hunting. Learn, understand that you have to love to learn and as you start gaining this love for learning, what you're going to find is you then start focusing on just in time learning what is the like right now, the only stuff I'm really studying is churn reduction.

[09:31] That's the number one stuff for me. It's all I care about and if I can solve that one problem, I can solve a whole bunch of other problems later. But realize you have to stay focused, especially on your learning, especially in your reading. Read to hunt and focused. Learning it on just in time learning. The only thing you need to learn right now is whatever the number one problem is in front of you and forget learning about everything else. With that. The other thing I want to talk to you about is this whole idea about modeling, and this kind of goes back to this situation. I'm, uh, I mentioned the last one as far as assuming someone else's identity. And again, this is more of an identity hacky, not identity theft type of a deal, but realize that when you find someone who has already done what you, you're trying to do, they've already built a framework and that framework literally is, if you follow the framework, that's 80 percent of the success.

[10:23] Steven mentioned the remaining 20 percent of the success. That's your own creativity. But too often people try to do their own creativity and forget the framework. One of the things that Russell is literally the master at is creating frameworks. And it's fun for me to see how steven has learned that from Russell and does the same thing as he teaches. He teaches frameworks. Um, if you would look at. One of the things Steven was talking about was this whole idea that becoming a framework master says, I personally, Zemo was saying that he personally, it hasn't ever read or studied Dan Kennedy stuff. What he's done instead is he studied Russell who has been a master's student studying for years. All the gurus of the past and all their different frameworks to then help create his own framework from that. And by doing that, what happens is Russell's been able to literally put together decades in into a day or in a couple of days, and then from that Steven has now been able to digest that piece of it and now has the framework that Russell was able to find as he spent years studying all the growers and basically the framework mastery that he was able to study and put together.

[11:36] Steven is now quickly able to adopt us into his own life and to have the massive success that Steven had last year because of the framework that he had. So my whole focus here is to understand first and foremost questions invite revelation. And the first thing you need to do then is what's the find out, what's the number one immediate problem in front of you? And solve that question. The second thing then is to then model those people who are already doing it against whole reason I hire coaches is because they're already doing it. They've already been down that road. So find, find out what the number one immediate problem is in front of you. Ask as many questions as possible to get answers to that, and one of those questions should be who is the person that I can model? Who's the person who has the framework to help me solve that problem I doing that?

[12:23] You have 80 percent of the success and the other 20 percent is gonna be your own creativity and color and flair that you add to that. So those are the first two things. The third thing is a question you need to start asking yourself on a regular basis and that is how can I increase my speed? Speed is one of the most amazing things to me. I have seen, I've seen this take place in so many parts of my own personal life as well as in the lives of others, and that is too often people get focused on, on being too slow to do things. Speed makes up for a lot of mistakes. It covers a lot of mistakes because you're able to get to the next thing quickly understand that you're always trying to find ways of increasing speed. One of the ways of increasing speed for me is hiring a coach.

[13:08] It's why I've hired. You guys have heard me talk about this a ton of times. I hired a coach in my own personal life. Jerrick Robbins, Tony Center hired him this last year. I ended up hiring Eric cafferty who has been my physical coach. I ended up hiring Brad and Ryan on my finances to help me on my financial coach. Those are the three coaches I had last year going into this next year. I'm still working with Eric, but I'm going to be working now with with Dan Martell as a coach on helping me solve my number one problem, which is how to, how do we reduce churn at clickfunnels? So realize you have to be taking a look at these types of things and finding out what. What is the thing that you can do to help increase speed? Now, one of the things that happens for a lot of us, and I know myself and in this, I seen this especially with my kids, were I'll ask them a question that I thought, I don't know dad.

[13:59] Just tell me the answer and I'm like, no, I'm not going to tell you the answer, but as I go back to them, they keep saying, well, I don't know that I don't know. I don't know. I don't know. And I said, I got this from Tony Robinson. That is anytime someone says, I don't know, I don't know the answer, the best response, again, as a coach or as a person trying to help them is if you did know the answer, what would it be? And what you're gonna find is that most of us already have a pretty good idea of what the answer is, but we want someone to actually validate it for us or to give us the secrets. There is so much to solving problems ourselves by taking the revelation that comes to us and implementing that. So as you start looking at the problems of life in front of you and you're sitting there saying, I, you know, I just don't know what the answer is.

[14:50] Start to rephrase that question. Say, all right, if I didn't know the answer, what would it be? And then start taking action on what that is. The, the whole idea here is I want to make sure that as you take a look at this next year and as you take a look at the opportunities in front of you, that you realize that there are so many people out there willing to help you. So with that, the last thing Steve made mention of an I think is so critical, um, and it's more of a time management opportunity, but it comes down to focusing on doing three moves a day. What are the three things that are going to get you closer to your number one, solving your number one problem? What are the three things that if you did these three things today are going to get you closer to adapting the speed that you need in your life?

[15:35] What are the three things that are going to get you closer to getting the goals that you have and each day? Just focus on those three things. I think too often I, I've been guilty of this myself or my to do list is like a, today I'm going to get a million things done, or the there's these 35 things I got to get done by the end of the day. That just doesn't happen. So as you start taking a look at it, and then this kind of goes back to Gary Keller's, the one thing and that is what's the one thing if I did this, everything else would become easier or unnecessary and if you find that one thing is you'll typically find there might be two other ones that are really close there. If you end up doing the one thing first and then knock out the next two by doing those three things, you will find the speed is crazy in your life because you get winter right?

[16:23] Of all the clutter. It goes back to this whole idea as far as learning as as the idea, as far as making sure that when you're looking at learning that it's just in time learning. When you're looking at and reading your hunting, make sure that you're taking the time to focus. I think if there's one thing I could say, out of all all the success I've seen in our two comma club members aren't your come ex students are eight figure award winners and that is focus. You've got to focus and as an entrepreneur we get so sidetracked by all this bright, shiny objects all around us. If you will take the time to focus and identify what's the number one problem you have right now and just spend all your energy in that. Everything else will work. So with that said, I just hope you have the most amazing time ever again.

[17:09] You're going to get this podcast probably listen to this. If it came out on time towards the end of January, which means we are most likely almost sold out with funnel hacking live tickets. Please. I would love to see you if I'm lacking live. So please go to funnel hacking, get a ticket, and then finally at funnel hacking live, come up to me and say, hey dave, thanks so much for encouraging me to be here. This is the best event I ever could have attended and again, I just, I just want you to know we care about you, love you, and most importantly, once you have success and the greatest way of having success is by getting funnel hacking live. Have an awesome day and we'll talk to you soon.

[17:42] Everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get that next few $100,000 so we can get to a million downloads and see really what I can do to help improve and get this out to more people. At the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as you'd like me to interview. I'm more than happy to reach out and have that conversation with you, so again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or I can do to make this better for you guys. Thanks.

Jan 24, 2019

Why Dave Decided to Talk About Cruising with a Rocket Scientist:

Though Dave is usually opposed to sharing stuff shared in the 2 Comma Club X Mastermind, he’s willing to break this one rule today purely because of the value that he feels need to be shared. Learn why Dave thinks that proper goal setting really lies within setting realistic goals that can be achieved yet push you. And of course listen in to how crucial it is to assume the identity of the person who would accomplish the goals you have already set. We’re taking this podcast out of this world with the content provided so strap into your vehicle to out of this world success, take your protein pills or Ketones, and listen in.

Tips and Tricks for You and Your Business:

(3:36) Your Result Goals vs. Your Process Goals

(8:02) What Process Goals Would Help Your Business or Just Yourself?

(10:24) Dave’s Self-Established Rock Bottom

(16:06) YOUR Identity

(17:03) James the Drummer

(20:31) What’s the Importance of Assuming an Identity?

(23:46) According to Dave, This is the Main Reason You Have a Coach

(25:42) Steven Larsen is the FunnelHacker version of Babe Ruth, call your homerun

Quotable Moments:

(4:06) “You need to make sure you’re setting goals that can be met. And, ideally, you need to be setting goals that can be reached by August or September

(8:01) “The Process Goals are the goals that actually make things happen.”

(20:46) “The importance, when you’re setting goals, of assuming an identity. What you’re going to find is identity shapes behavior and your behavior is what’s going to shape the outcome.”

Other Tidbits:

Your goals, if un-hit can hurt your esteem more than fill you with drive. Balance is key.

Your Result Goal can be to just become normal, whatever that may mean to you.

Dave has an illness known as *drum roll please* No-Rhythm-itis.

Put on that identity like you’re Bruce Wayne putting on the Batman cowl and step into your dream.

Important Episode Links:


Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward.

Speaker 2:     00:17         Welcome back to funnel hacker radio. Everybody. This is going to be a fun episode. I just got back from our two comma club x cruise. That was crazy fun. It was, I think we had like 350 people on this thing and ended up leaving out of Miami, going to Miami down like two and a half days down to the British Virgin Islands. Uh, spend some time there, a little beach and Tortola next day. We were in St Thomas a day or so on the ocean and coming back and then spent the day at, at NASA. Actually Atlantis. It was really fun for me this time. I actually had the opportunity be being there with my wife and then my two youngest boys, Christian and Jackson. And the part I guess I was so impressed with was the networking that took place on the cruise and just the, the openness and the friendships and really the family that was felt by all of the members are two Comma Club coaching program is really a fun, fun experience.

Speaker 2:     01:12         We ended up each day having a starting off any, any of the days we were actually at sea. We'd start off with a mastermind and the very first one was kicked off by Mr James P friel. I, I've had on my podcast a couple of times, a dear friend of mine, Guy who's just a very, very systems oriented. And it was great to hear from him. It's one of the main reasons I. I'm basically labeling this as far as, you know, secret from a rocket science I learned on a cruise ship because James P friel is a rocket scientist. Yes. Actually what, that's where you went to school for and ended up working in aeronautics and all that kind of stuff. But the part that I found super fascinating to me is I was looking at, uh, at the people, he was basically in our, in our two comma, x coaching program programs.

Speaker 2:     01:56         He was in there talking to them, just how engaged they were with what he was discussing. And in fact, you know, what I need. I typically never really share a lot of the things that we talked about. Our Two Comma Club coaching program because people paid $18,000 to belong to it. But I really wanted to make sure that you got this piece. And so I took some notes and I'm just going to kind of go through some of the things that he taught because it was really fun because it was the beginning of the new year. And so it was all about goals. Now understand I, I've always been a huge goal setter and there's a lot of different things people say about goals that I'm. I'm not a huge believer in a lot of the things that people talk about. But the things that James is going through, I thought were really unique and set in a way that that would last more than just the month.

Speaker 2:     02:50         And so I want to kind of go through these things. Some of them you'll say, yeah, I already know that. I'm sure that a couple of, no, I really want to make sure you spend some time on and, and use in your life, especially here at the beginning of the year. I don't know where you are in your business, where you are in your personal life, your with your finances, your relationships, your spiritual, all of the kinds of different types, types of things you could be setting goals in. But I want you to kind of listen in and take some notes as to those things that might actually help you. Uh, you're probably going to be receiving this podcast towards the end of January, first part of February were a lot of people have already. Whatever goals they had, they've now forgotten about them when they're on to something new. So what that said, some of the things that we talked about was two different types of goals and one of the things you're gonna have are going to be results, goals, and the other type thing.

Speaker 2:     03:41         You're going gonna have our process goals. Now, results goals are typically those things that most people set a, I'm going to lose 50 pounds by the end of the year. I'm going to be a millionaire by the end of the year. Uh, you know, they're these huge beehag is these big hairy audacious goals that people set. And I, I've learned this actually from Alex Charfen and that was anytime you're setting the goal, especially as a leader and a manager working with a team, you need to make sure that you're setting goals that actually can be met. And ideally they can be met by August or September. And I know a lot of people go, well, that's not your set, your standard too low. That's not the case. If you take a look at, at human behavior and what motivates people, there's nothing more frustrating than setting a goal time and time and time again.

Speaker 2:     04:30         And never ever hitting it. Um, I, I've seen this take place a lot, especially in, in business where a manager will set a goal for somebody. First of all, it's a matter of setting a goal. It's not the team setting the goal so they don't have as much ownership in it. So first of all, if you're working as a manager or as a leader or the strategies in your company and you're looking at setting goals, make sure that the people who you're setting the goals with, they have buy in into it. Meaning that's something they believe in, that they've said that they, something they as a team have come up with. Um, I can tell you that. So take for example, I'll give you current lured to seven, just over 70,000 customers. I would love for our goal to be that we were going to double our customers by next year.

Speaker 2:     05:18         Now, as much as I would love to see that happen, the reality of that actually happening due to a whole bunch of factors that come into play is pretty, pretty tough. Could it happen? Sure it could happen. But the chances of it realistically happened are super, super slim. So during our partner meeting we had, back in December, we were having this conversation of what are the things that are that our employees, we've got over 250 people working now at click funnels and I wanted to make sure there was some of they got behind that they felt ownership in that they understood the impact that their job has on every single one of our customers. And so with that, uh, with our, we set the goal at 100,000 and Russell was like, I think we definitely would be able to do 100,000 again, realize hundred thousand dollars, almost a 50 percent increase, which is a huge, huge increase.

Speaker 2:     06:10         And but we said, you know, what do we know confidently that we can make sure we actually hit. That is still a pretty big stretch. Well 25 percent increase would be almost 15,000 more people, which again, is a massive, massive goal. Twenty five, 25 percent. Adding that to your customers at the level we're at right now, that is a lot of customers. But that's where we thought, you know what, realistically I know for sure we can add an additional 15,000 customers between now and the end of the year, but more importantly, I believe that we can actually have that we can hit 85,000 customers by August or September, October. The reason that's so important is we want to make sure that as we go out to are the people who work for us and with us, that when they buy into that goal, they understand they actually have an impact on the lives of 85,000 people as they pick up it, as they respond to any of the emails or the tickets are there, talk on the phone, whatever that what they're doing matters.

Speaker 2:     07:11         And so for us, even though a huge beehag gold be 150,000 customers and even a large goal would be 100,000 customers, but a really attainable stretch goal for us still is 85,000. And that's kind of where. That's exactly what we're setting our goal. Now. Again, that's more of a results goal. The key here is anytime you're looking at goals, you're going to have results, goals, where it's, you know, this is the end result, but the result goal does you no good, and this is where most people screw stuff up is they forget to set the process goals and the process goals are the ones that you need to do on a, on a daily, weekly, monthly basis. Those are the goals that they may not be as fun and exciting and as you're talking to people about it, getting all whole bunch of energy and excitement behind it, but the process goals are the goals that actually make things happen.

Speaker 2:     08:05         And so, um, some of the process goals that we're looking at is reducing churn. We're looking at increasing our revenue per customer. We're looking at some of the process goals of being able to identify what are the, what are the three to five things that a person who's getting started with clickfunnels. If they do those three to five things, they're going to have success. So what is the, what in your. Some of the process goals we're looking at is what are the things in the success journey that needs to take place for our customers and then what we will then end up setting process goals behind how do we actually make those things become more attainable and realistic for our customers. So realize when you're setting goals, you're typically gonna have results goal, but the most important goals you have to start setting and those are going to be your habits or your process goals.

Speaker 2:     08:53         So please, as you start taking a look at this year, you probably set a whole bunch of results goals. Now the next step is what are the process goals that you need to set a take? For example, a lot of you guys know I've been listening to as a thing I've struggled with the most, is being consistent in working out and I don't really have a results goal with regard to a weights I'm trying to lift or body percent fat. Really, the results goal was for me to just get healthy and healthy for me is as weird as it sounds at this time. Last year, January second of last year, I was under the knife on a surgeons in operating table, uh, getting my back fixed. And so for me, I, last year was a huge recovery year. I wasn't able to last December I was living in a wheelchair, being pushed around a Thanksgiving point at a Christmas lights festival. And I remember the pain of that moment for me was probably the most intense thing I've experienced a long time because I remember as a kid, I don't know why I'm going into this direction with you guys, but I'm, I am so as a child, I at the age of have to end up

Speaker 2:     10:16         getting an illness, a encephalitis, basically red water on my brain. And I ended up not being able to walk. And I ended up having seizures for quite a few years in my childhood where, uh, the age of basically of three, I ended up having to learn how to walk and to talk and to, and to do everything all over. And because of that, my early childhood, I was always the last kid picked on the, on the football team or the kickball team or whatever type of thing it was. And, and because of that, my mom was so concerned about sports that I wasn't able to play any sports growing up until I got into high school. And then high school I don't think it did, was, was able to run, um, but I remember the pain

Speaker 3:     11:02         of,

Speaker 2:     11:04         of not being able to walk as a child and of having to take medication to avoid the seizures and, and feeling so different and have, have been in a situation to where I wasn't like everybody else. And I remember last Christmas when I was

Speaker 2:     11:24         in a wheelchair, being pushed around on a, uh, through the park, watching the lights thinking, oh my gosh, am I going back to that again? Am I not going to be able to walk? And so for me this year was all about regaining feeling in my feet. What had happened was I had dropped foot and I couldn't control my feet. That basically just kept flopping down. I had neuropathy in my feet and I couldn't feel the bottoms of my feet. So for me, um, the results goal was I wanted to be able to walk without, without a limp, without dragging my feet and I want it to be able to have feeling in my feet and I want to balance. And again, I know those things may sound completely like, oh my Gosh, David, those are so minor. But for me, they were huge last year. And so sorry for going in that whole emotional story for me, that results go last year.

Speaker 2:     12:21         What I wanted more than anything else, uh, was I wanted to really become normal again. As weird as that might sound. And so the process goals was why I ended up hiring a coach because after the surgery, everything else I tried working out and I tried doing different things, but I, I wasn't doing things consistently and I wasn't getting the recovery fast enough. And it wasn't until August where I started working out with Eric on a regular basis that I started seeing that. And so for me, the process goals was to work out to lift at least twice a week with a trainer and ideally three times a week and to start walking and that's all it was. As basic as that sounds. So fast forward towards the end of the year, I now have, I have all the feeling in my feet back. I am able to walk without a limp.

Speaker 2:     13:11         I actually am feeling amazing and I am so I think my father and having all the time for the blessing of health, um, for me though, I ended up the, one of the results goal I ended up setting in and got all my family and kids involved was we're going to spartan race in June, in June. Uh, one of the things I hate right now is, is running and cardio is just not one of the things I enjoy, but I need to do it. And so that was the whole reason why I've said that. So now my process goals now associated with getting in shape for a spartan race, I'm going to continue doing the lifting the two to three times a week as far as lifting, but now it's a matter of setting a goal of doing cardio three times a week, minimum of a half hour, and instead in that.

Speaker 2:     13:55         So my whole folks in in, I just want to make sure you understand when you're setting, don't just set results. Goals. The key here is the process. Goals are what actually make things happen. The other thing James just talking about was what exactly is a habit? And you know, people will go back and forth as far as habits are, you know, they got it takes 21 days, make a habit. I'm not talking about that. What I'm talking about is what actually is a habit. And if you take a look at the actual, what a habit is, the habit is the smallest unit of a thing that you can do without fail. Uh, so for me right now a habit. So it was a process and now that process to become a habit, now a habit that I have is I will work out at least twice a week with, with a trainer at 5:00 in the morning on Mondays and 6:00 in the morning on Wednesdays and I'll try to make sure we, um, 6:00 on Tuesdays and I'm always trying to get that third day and on Thursdays that literally has become a habit and do it realistically without fail.

Speaker 2:     14:54         And it is literally the smallest unit of a thing that I can do without fail. The next habit that I'm trying to establish is, is 10,000 steps every single day where I literally, no matter what happens, I get 10,000 steps a. As I'm recording this podcast, I actually have three different metrics on my body right now that I'm tracking. I've got a Fitbit, a, I have a woop and I just got the aura ring and yesterday and I'm, I'm literally split testing the three different things. My wife was like, what in the world are you wearing? Well, I'm wearing those. See which one I liked the most? And which one gets me the best results in which I can track and get the units, the smallest unit of a thing that I can do without fail. So realize you start the year off, we're gonna set results goals, then you're going to set process goals, and then those process goals.

Speaker 2:     15:44         The idea is to have those process goals become habits toward those habits are the smallest unit of a thing that you can do without fail. Now that's typically what most people talk about when it comes to setting goals and habits and all that kinds of stuff. The next thing is the one thing that James mentioned I really hadn't thought that much about, but it's the one thing that makes all of the difference. And this one thing is that identity. And if you take a look at, at what we've built inside of clickfunnels, one of the things we talk a lot about is becoming a funnel hacker. And it's ironic to me, uh, we started this thing almost by actually it was members of our culture that kind of started, that we have now adopted. And that is is really just becoming a funnel hacker. We have tee shirts about becoming a funnel hacker.

Speaker 2:     16:32         It's our event is actually patterned out to that funnel hacking live and there is an actual identity of a funnel hacker. And what people actually do as a funnel hacker. Well one of the things they do is they funnel hack. Nothing they do is they use click funnels. Nothing they ended up doing is there. They've got goals set to hit the two comma club to hit our eight, figuring out to do all the different things that funnel hackers do. Now, the only reason I mentioned this is Jane's probably said it best and that was the way this whole identity thing came about. He really, he never had. He. I can totally relate to them on this. Never had any ability to follow a beat and to dance or to have musical talents or anything at all. Which is again, one of my biggest struggles with my wife because she would love to go dancing, but I suck at dancing.

Speaker 2:     17:24         I can't carry a beat. I can't dance again saying it's just not. One of the things I'm good at, but the part I connected with on James was a. He was saying, they're saying, you know, I want it to become a drummer. He says, I was sitting there and my condo on the beach in Florida and was listening to some music and thought that's what I want. I want to become a drummer, and so he literally took on the identity of saying, I am a drummer, I am a funnel hacker, I am a runner, I am a. whatever that is. You have to assume that identity and the assumption of that identity then leads to things that you actually begin to do and it actually ends up shaping your behavior. The behavior that it got shaped for James was, as soon as he said he was a drummer, well, the very first things that drummers do or have is they have a drum set.

Speaker 2:     18:15         So as a drummer, as soon as he took on that identity, the very first thing he did was he went online and bought a drum set. Again, he's in a condo. He's sitting there thinking, you know what? My neighbors are probably going to kill me if I've got a huge drum set and I'm playing it in and all they're hearing is me trying is beating the crap out of a snare drum and and all the symbols and all that kind of stuff. So he thought, I'll get electric jumps set that way. I they won't hear it, but I will. I will become a drummer and I'll be amazing at it. And so from that he then ordered a huge drum set and as it arrived you gotta was like, James, what in the world is this? He's like, this year is, I'm a drummer, Jada. I'm a drummer.

Speaker 2:     19:00         She's like, you are not a drummer, you've never played the drums. It's like, no, I am a drummer, and just the identity of itself shaped what happened next. So first thing that happened was he bought a drum set. Well, soon as the drum set arrived, he realized there was, you have to plug things into amps, into keyboard all and and to do your computer. It's like, well, I didn't have that. So instead of waiting for it to come, he then got in his car and drove to the nearest music store and at the nearest music store said, you know what, Hey, what do I need? And they said, well, this is what you need. So they went to the back and he didn't purchase whatever he needed and at that time he, he then turned to the guy, said, well, what else would I need?

Speaker 2:     19:42         I've. He says, I've never played the drums before. And I said, well, you might actually want to take a lesson. And so he said, well, how soon can I get the lessons? I'm a drummer. I want to get started right now. I want to start. So you looked down his list and it happened at that time that there had been a cancellation of the, of the teacher basically there who is the drumming instructor. And he said, you know, you literally can get in in the next hour. So he came back within the next hour and sat down for his first lesson and went through it. And the very first thing that the the guy who basically was his teacher or coach says, you don't, you might actually want to consider getting a different instrument. He said, drumming really isn't. You don't have the coordination for drumming. He goes, no, I am a drummer.

Speaker 2:     20:25         I am a drummer. And so because of that, he then focus all of his time on lily doing just tapping one at a time just trying to find that beat. And it took a ton of time, but now he actually is a drummer. He's continued down that road and he actually is a drummer. And so I thought so much about that I the importance when you're setting goals of assuming an identity because what you're going to find his identity, shapes, behavior, and your behavior is what's going to shape all the outcomes because your behavior is going to be based on the process goals that we just talked about. So I want to make sure that when you start looking at goals, there's results. Goals, there are process goals, process goals become habits. The one piece that most people screw up is they never ever assume the identity.

Speaker 2:     21:12         Now what do I mean by assuming the identity? One is by first of all, identifying who is the person you want to become like. Again, this goes back to a lot of Tony robins things as far as modeling, but what you want to then do is you want to study those people on a regular basis. You might want to study one person a month who is that identity and find a different person every single month and find out what do they do? What are the habits they have, what are the process they do? What are the goals that they've set, and you literally go through and as a rocket scientist, break it down, step by step into the most my noodle, tiniest little units that you can do without fail. That's what it means to assume an identity and the more that you spend time studying that process, the greater the chances are of your becoming that the best way of doing it then is to actually hire a coach who then actually will help you become that person.

Speaker 2:     22:10         Because the coach is going to be able to help you overcome all the mishaps and things that you don't see. You have to understand that it's just human nature to get really frustrated because so often what happens is we always look at the horizon, those, the goals out there. That's where we want to get to and get. The harder you try it and the faster you run the horizon is still, the horizon is still the same. Distance is still out there and you never. We never really appreciate how far we've come. The key is you've got to take the time to turn around and look back and see all of the things that you've gone through, all the process process that you've adapted, the habits that you have, all the things that you did that were wrong and how you corrected those mistakes that you made and to realize where you're at.

Speaker 2:     22:58         You've come so far. Unfortunately for most of us, we get frustrated because we're not where we want to be and that's one of the great benefits of having a coach. I had, I was talking with Eric Guy. I've hired as my trainer and I'm not lifting the amount of weight pounds wise or by bench or by press or or all that I was hoping I would be at, and he's like, Dave, you have to understand when we first started, you couldn't even balance on one foot. You, you couldn't even. You didn't have the tendon strength and all these things just started going through one thing after another goes. Yet, could you be further or want to be further? Yes, Dave, I get that, but please appreciate and understand how far you've come and for me, that's the benefit of having a coach. A coach can help see where you need to go.

Speaker 2:     23:50         They'll help you avoid the mind minds that are going to be in the basically the field that you're walking across, but more important than that, they also were able to take the time to help you turn around and look back when you get frustrated because you're not at the level that you want. So again, a quick little summary here. Understand you have to have results, goals. You've got to then take those results, goals and break those down into process goals, process goals, then need to become habits, that smallest unit but thing that you can do without fail, and then the most important thing is you gotta find the identity. You have to identify who it is that you want to become and assume that identity, become that person in the moment and start doing the things that that person would do, so please understand that for most of us at this time of year where people start giving up on their new year's resolutions, it's because they have so many unmet expectations.

Speaker 2:     24:44         Uh, James made mentioned that all upset, all upset comes from unmet expectations. And the whole idea here is to be able to set a goal that's realistic. Something you could hit by August so that you don't have this upset by having so many unmet expectations. I, it's interesting, again, circling back to the fact that we were on this cruise with the two comma club members, how many of them had set a goal of by Nick's funnel hacking live, I am going to have walking across stage and receiving the two Comma Club award and that's an awesome goal, but realize that's if you're just starting in a year that is next to impossible it. I mean it's. And I would hate to think that people are frustrated or are anxious or upset because they, they didn't meet that expectation. That expectation is huge. There's no. It was a Stephen Larsen who's a dear friend of mine, uh, was on the cruise as well, and each year he sets a huge goal and basically he calls his shot kind of like babe ruth a pointed the outfield and saying, this is going to be a home run.

Speaker 2:     25:57         It's going to end in that section. It's that type of thing calling the shot. And so each year he calls his shot. Well, last year was his first year on his own. Basically the two years prior had been working with us at funnels a as Russell's funnel builder and then last year in January and went on his own and he called his shot basically, I am going to make a million dollars next year and I'm like, Steven, that is crazy. I said, you probably will just because of all the all the foundation work that you put in over all the years. It's not like he was just starting. He had years of foundation work and spent a ton of time with Russell and everything else, but it's interesting. I remember talking with him the last week of December and he's like, Dave, I'm so frustrated because I didn't hit it. I'm like, you didn't hit what?

Speaker 2:     26:44         He goes, I didn't hit the million. I said, well, where'd you end? He goes, like 857,000. I'm like, Stephen, that's crazy. That is so insanely crazy. He goes, the part that's so frustrating is there's like 150,000 of it. That is. It will be coming in. It's already on the books. It's just not here yet. I'm like, Steven, you have to understand, and again, this is one thing that you got to take a look back and instead of always looking at the price and take a look back and say, dude, you hit an $857,000 in 12 months. That's an insane number and again, he most likely will hit the two comma club that was walking across stage here, but realize for most people in the first year, that's next to impossible just because they don't have all the foundation work and the years that Steven had put in.

Speaker 2:     27:27         My only reason I'm saying that is I want you to be happy. I want you to be so excited about your goals, about, about your life because you've come so far and yes, the horizon is still out there and yes, there's still going to be big, audacious, hairy goals. You're gonna be going after. I get that, but please take the time to appreciate where you've come and I know for myself as I look back over this last year, am I lifting as much as I wanted in my fast? No, but I can tell you I am so thrilled, so excited for where I am physically right now, and the fact that I actually can balance on one foot and I can feel my feet and I'm not in a wheelchair. I mean you have no idea the gratitude I feel every single day for where I am healthwise right now, and I would just hope that as you take a look at this year as you set your goals to realize the importance of results, goals, process, goals and habits, and most importantly assume that identity.

Speaker 2:     28:22         Have an amazing year. I hope to see all of you guys at funnel hacking live. It is literally right around the corner, a call to action here. If for some reason you have not purchased your ticket, there are still a few left. Please go to funnel hacking Get your ticket, walk up to me and say, you know what, Dave, I was listening to results, your podcast about results. Kohl's and I bought my ticket because of what you said. Anyway. I want to see if I could live, so please go to [inaudible] dot com. Buy Your ticket, have an amazing day and we'll talk to you soon.

Speaker 4:     28:54         Hi everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get that next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as you'd like me to interview. More than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Jan 22, 2019

Why Dave Decided to talk About Kicking Against the Pricks:

Do you know what really grinds Dave’s Gears? Though normally it’s people whose websites don’t let their customers buy their products, today it’s people who in an effort to get their own way risk their reputation or relationships. Listen in to hear Dave’s perspective on the matter and see if you can’t apply these snippets of wisdom to your own networking efforts.

Tips and Tricks for You and Your Business:

(1:04) It Is Hard For One to Kick Against the Pricks

(4:06) There Are People Who Will Just Point Out What is Wrong

Quotable Moments:

(3:22) “At the same time there are hundreds, if not thousands, of people who are having success because they’re not only taking that coaching, taking that advice. And, instead of kicking against it, even though it might hurt, they take the advice. They get going and they do what’s needed.”

(5:09) “Realize that in life, in business, and in everything that you do; it is sometimes going to be painful to get what you want long-term.”

Other Tidbits:

Every year, Dave considers who he wants to hire this year as a coach and what he wants to improve.

Important Episode Links:


Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward

Speaker 2:     00:17         [inaudible]. Everybody. Welcome back to the new year. Welcome back to black radio. And this is gonna be somewhat of a ramp. So, um, this actually comes from a Greek proverb and it also is found in the new testament and as I was doing some study recently, and this is one of those things where I'm kind of amazed at what happens in business and the frustration that happens when people don't get their way. Um, so without disclosing names or anything else, I just want to kind of talk through the concept and the principle that takes place when there are so many people I run across these days who get frustrated. Things aren't working the way they want them to work and they take no responsibility for things in their own life and basically point the finger and tear down everybody else around them. So the story basically a or this proverb comes to greet property and it says it's hard for you to kick against the pricks, um, and I want to give some clarification as far as what the term means and how all this has done.

Speaker 2:     01:16         So, uh, basically in New Testament period of time and old agricultural times. And osgood was a stick and had a pointed piece of iron on it and it was used to prod the oxen along when they were plowing. Now the farmer would pick the animal or the steer basically to kind of get them going in the right directions, but sometimes the animal would rebel and would literally kick out against the prick. And in doing that, what happens, what is actually would result in that prick being driven even further into its flush. In essence, the more the ox rebelled, the more that it's suffered. So when Jesus was on the road to Damascus and came across Saul, so all those guys out there who is frustrated with the whole Christian movement and was fighting against them and tearing them down, and basically what it ends up saying, you're the second in the King James Version Bible.

Speaker 2:     02:08         It says, so the Apostle Paul that known as saul was on his way to Damascus to persecute the Christians when he had a blinding encounter with Jesus. Luke records the event says, and when we were all falling to the earth, I heard a voice speaking unto me and saying, in the Hebrew tongue, saul, saul, why persecute us down me? It is hard for thee to kick against the pricks. Um, understand these pricks are referred to as gods. And it's one of the things we find happens quite a bit these days when people will get frustrated, they don't get their way and instead of coming up with a solution, they kick against what actually is helping them. And I find it a somewhat fascinating these days that when a person is being directed and given coaching advice and given, um, correction, as far as where to go, they actually fight against it and say, obviously you don't know what.

Speaker 2:     02:57         Don't know what you're saying, not right. It can't be that way. That's too hard. And so what I find is those people who are actually reaching out for help sometimes instead of taking the advice, taking the coaching that is needed, they go totally against that, rebel against it, blast all over facebook. This is a live scan, whatever it might be. And at the same time, there are literally hundreds of people, if not thousands of people who are having success because they're taking that coaching. They're taking that advice and instead of kicking against it, even though it might be painful, it might hurt, they actually take the advice. They go forward. They do what's needed. Am I doing what's needed? They get the results they want. Now understand anytime a person is trying to get results in their life, they never. Again, speaking for myself, it never comes as fast as I want because you know, I've been trying to get in shape physically here and oh my gosh, it is painful and I would have, I have the option if I want to kick against my, my trainer and say it doesn't work, it's not right.

Speaker 2:     03:57         Or I can basically take his advice, I can take it, take his coaching and suffer through the pain to get the results that I want. We see the same thing happen in business. I see the same thing happen in other parts of life to just understand frequently there are those people who will point out the problems, never providing a solution but just point out the problem and then try to get as many other people behind them as possible to basically try to derail or take down those people who are doing everything they possibly can to make things right. Um, I just hope as you take a look at this new year, you take a look at some of the directions that you're going and where you're wanting to go. That as you take a look at it, you say, all right, who am I going to hire as my coach?

Speaker 2:     04:38         Who am I going to hire as the person who's going to get me to the goal that I want? And then am I willing to actually take that advice? Am I willing to, to take the correction in my life even though it may not be what I want, but I know that longterm, that's the direction I want to go. Otherwise, what you find is you start kicking against the pricks or those gods and the pain becomes greater. You don't get what you want, and then you basically start pointing the finger of blame and the finger of scorn and everybody else saying it's their fault that I'm not having success. It doesn't work because of this. Realize that in life and in business and in everything that you do, it is sometimes going to be painful to get what it is longterm that you want out of life.

Speaker 2:     05:21         Um, it probably may not happen as fast as you want it to happen. It may not come in the way that you were hoping that it would, it may be someone else who actually gets introduced to you later in your life and they're the person who ends up getting into where you want. The whole idea here is I, is I take a look at my own life and at the beginning of this new year, I'm always trying to find out who do I want to hire as a coach this year and what is the advice and what is the pain that I'm maybe willing to go through to get the results that I'm wanting. So, um, for me, I think a lot of you guys know I've been working with jerrick robbins in the past as I've loved everything with him and I'm looking at working with a couple of other business coaches during this next year.

Speaker 2:     06:01         Uh, again, looking at continuing along the lines as far as a physical standpoint. One thing that I hate is cardio and yet I know I have to do it. So I'm actually working with Erica, the guy I've been training with. Your tell me on the cardio aspect, holding me accountable to doing my cardio because I hate it and I literally kick against it all the time and the only thing that happens is I get more winded. I don't have the strength that I want and realizing if I would just go out and do the work and stop the complaining, stop the Mooning, but just do the work. As painful as it may be actually will get the reward I want. It may not come tomorrow. I may not be running a sub six minute mile here by tomorrow, but by putting forth the effort, I actually will be able to get a greater result in and get to the level I want.

Speaker 2:     06:48         So my only reason I'm mentioning this is to kind of find out for yourself as you do your own inventory at the end of the year and you start looking forward and find out, am I the type of person who kicks against the pricks or am I the type of person who says, you know what? Even though that may be painful, I'm going to take the advice. I'm going to go forward and implement instead of complaining and pointing the finger of scorn and blaming everybody else, take responsibility for my own life, take responsibility and actually make the changes that I want this year. So again, it's kind of a different podcast and I normally give as just a, it's been one of those things on my mind quite a bit as I've talked to some people who are frustrated and complaining. They didn't get the results. They want it in 2018 and it's everybody else's fault, but their own.

Speaker 2:     07:26         I'm typically not the case. Uh, I've why I love reading the Scriptures tends to kind of bring you back to home and realizing, you know, what, there's a greater control and greater power involved in my life and if I stop fighting against the hand that is trying to mold me in craft me and to get me to the point where I know I need to be, things magically happen. It just takes a little long that typically want it. So have an amazing year. I get hopefully a. If this podcast is a value to you, please share it. If it's not a value, I don't know what you want to do with it. Anyways, just know that. Again, I'm excited for 2019. We've got such amazing fun, exciting things happening here at click funnels. I can't wait to tell you all about it. I'm looking forward to bring it out. A bunch of fun new guests this year and I want to say thank you. Just reach out and say thanks so much for those of you guys who listen, I appreciate your time and your effort, uh, those of you guys to reach out and provide me feedback. I greatly appreciate it. I read all the comments, all the reviews, so please go rate and review it on itunes and let me know what you thinking. Have an amazing year and just remember you're just one funnel away. Truly are just one funnel away.

Speaker 3:     08:37         Hey everybody, thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me. We're trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few $100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll more than happy to take any of your feedback as well as the people you'd like me to interview. I'm more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Jan 17, 2019

Why Dave Decided to talk with Myles Clifford about Affiliate Marketing:

With ClickFunnels rolling out their new One Funnel Away Challenge, Dave thought it would be a great idea to let us all in on the secrets and tips of Affiliate Marketing. He is joined today by Mr. Myles Clifford, a fellow ClickFunnels employee. Dave and Myles talk about ClickFunnels’ sticky cookies if you decide to become an affiliate for us and tons of useful tips and tricks for your own affiliate work. Listen to hear just how important (and simple) it is to publish content about your journey. Others want to hear your story and journey and affiliate marketing could just be the vehicle in which you tell this story.

Tips and Tricks for You and Your Business:

(1:07) Do You Really Know How Affiliate Marketing Can Not Only Help Your Bank Account, But Also Your Own Business?

(1:48) What ClickFunnels’ Affiliate Marketing Will Look Like This Year

(7:00) How Sticky Are Your Cookies? (FYI These Aren’t Your Grandmama’s Cookies)

(9:15) Russell Has Written Your Swipe Copy...No This is Not a Fantasy

(15:30) Publish for Leads

(16:48) Document Your Journey

Quotable Moments:

"The whole idea about affiliate marketing is to learn about marketing and become a great marketer. Then you can use whatever business, product, or service and bring it into that."

"When you’re marketing, you have to understand copy and you have to understand traffic."

"Document Your Journey. That’s the most important thing, you don’t have to come up with content. Just document your journey."

Important Episode Links:


Speaker 1:       00:00           Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward.


Speaker 2:       00:17           Hey everybody. Welcome back to funnel hacker radio. This is gonna be a fun episode. I have the opportunity of having Mr Myles Clifford in the house with me. Great episode. I'm excited to be here. We're going to cover a lot of different topics today, but they're all going to be surrounded around affiliate marketing. They've asked me to do this because we love affiliate marketing. We love our affiliates and we're going to and tell you what's coming up and how you guys can go out and crush it as an affiliate for clickfunnels or for others as well. So yeah, let's jump right into this. All right, so for a lot of you guys are kind of understand or trying to figure out how do I actually get started making money online? That seems to be one of the biggest things we run across our first year. There's a lot of people who are out there saying, gosh, I'd love to make more money this year.

Speaker 2:       00:54           How can I do it? So one of the things, I'm going to do a podcast here real quick with Julie Coyne and we'll be talking to her with regard to agencies and how you can create your own agency. That's great. And all the one thing, both an agency as well as a affiliate marketing have in common. And that is you don't have to have your own product. And that's the main thing that miles I want to talk to you about is too often we have a lot of people think they wanna start making money online, but they spend all their time trying to create a product that they don't even know if it's going to sell. So the whole idea behind affiliate marketing is to learn about marketing and to become a great marketer. And then you can go ahead and you can use whatever type of business or product or service you want to bring into that.

Speaker 2:       01:33           So what the hell? That said, I'm one talk to you about some of the things that are inside of our affiliate marketing program, how it works, how did the commission's work, what is it? Sticky cookie, why is that important to you? And more importantly, what are the actual products and services that we have coming up? So what's the first one we in launching this year? So the first one we have launching this year is our one funnel away challenge. And if you know clickfunnels, you know we usually do 40 percent recurring commissions and 40 percent commissions on other products that people purchase, which by the way, so what is recurring commissions? Commissions. Yeah. So if someone signs up for click funnels, you're going to get 40 percent of what they pay each month. So if someone's paying $97 a month to use click funnels and they signed up through your affiliate link, you're going to get 40 percent of that each and every month.

Speaker 2:       02:15           So it's not just a one time thing. You're not just making $38 and eighty cents one time, you're making $38 and eighty cents every stinkin month, which adds up. You get 10 people sign up, you're making $380, $88, I don't know math very well, but you make $388 a month and get 10 people sign up for clickfunnels. You double that triple that. Like people have quit their jobs just getting others to sign up for clickfunnels. But. So that's, that's, you know, we'll get into that here in a minute. But the first thing we have launching is the one funnel away challenge. And not only are we paying commissions on it, we're paying actually 100 percent commissions on it. So it's $100 to join the one funnel away challenge. So for every person you get to join that, you're going to make 100 bucks. You have a mother who wants to, you know, everyone's setting your goals, like Dave just said.

Speaker 2:       02:57           So people are trying to find ways to make money online, supplemented income or pay for the car payment every single month. If you can get just a few people to sign up for the one funnel away challenge, that's a few hundred dollars in your pocket. So what exactly is the one funnel? A challenge. What do they get for 100 bucks? How's all that work together? So we, we, we did this back in September and it was attached to a different product, but it was. We have Steven Larsen who, man, he should be in here because he's the, I think he said one of the Kings of affiliate marketing. Right now you have Steven Larsen, Julie Stuart, and Russell Brunson. And for 30 days they're going to take you by the hand and not only going to take you by the hand, they're going to prod you from behind. They're gonna push that sound.

Speaker 2:       03:33           They're going to just push you like crazy a cut that out real fast from behind. Make sure you cut that out. Listen to this. What's his name? Uh, Scott. Cut that out. So not only are you going to, okay now Russell and Julie and Steven coaching you, they're going to be pushing you along through your, I guess click funnels during. They're going to help you figure out a product or an offer. It doesn't have to be your own product and we're going to go through that, but they're going to tell you what you need to do, how to use click funnels, how to build. Man, that whole thing threw me off. Sorry, the prod from behind. So the funnel of again,

Speaker 3:       04:10           so guys, what's going to happen here is you get the opportunity to sign up for one funnel, a challenge, and what they get is as miles was talking to you about it, they get a 30 day challenge and you'll probably see these challenges that really become one of the major things that have built a lot of the weight loss industry and the industry. We're seeing the same thing taking place inside of coaching programs in internet marketing. One of the great things about the challenge is they're going to get daily content. So what happens here is Russell went over and basically gives a 10,000 foot level. Julie came in and said, okay, let's take that 10,000 foot level and break it down into daily actionable steps and then steven actually comes on on a daily basis and he's going to actually help people understand exactly what they need to do every single day and give them encouragement and motivation to make sure they get lily take action to get that done. The reason this is important to you is what you're gonna find in your group and the people that you're working with

Speaker 3:       05:05           is people these days. They feel like they get just information overload. And so the way that we've kind of combat that information overload is to literally say, stop looking at everything else. Pay attention for the next 30 days and literally do each and every little tiny step. And that's the whole idea behind the one funnel with challenge. Now what they're going to pay for the hundred dollars, $100 bucks gives them an actual hard bound book of the 30 days plan. And this is where we went through in September, is miles referring to you and actually contacted 100 of our top two comma club award winners, 30 them submitted their actual plans, meaning if you were to lose absolutely everything and all you had was click funnels and your marketing knowledge, what would you do to get back on top and the next 30 days and they literally created a page by page action item and it Louise over 550 pages.

Speaker 3:       05:53           They get that hard bound book. In addition to that, they also get an MP three, the MP three player has all the content of the last challenge so they can start listening to that in advance and getting that done. They get a map literally is a step by step what they're going to do over the next 30 days to actually make sure this takes place. They get invited into part of our mighty network group, which is a community where they can now work with others and actually have accountability partners to make sure they actually make things happen over the course of the next 30 days. For us, the whole idea here is we want to make sure that anybody you're promoting this out to get massive value, you will find we will over deliver on this product more so than anything else. As miles mentioned, we asked, you're paying 100 percent commission.

Speaker 3:       06:31           We've never ever done this before until we get it in September and had over 7,500 people sign up. We gave out at $75,000 in commissions. We expect this time to be somewhere between 100,000, $150,000 in commissions directly to you. What want to do is to make sure that you're actually getting value out of this and so they, whenever they sign up, that hundred bucks goes directly to you. We don't get anything. We actually lose money on this deal. One thing smiles mentioned though is it sets a sticky cookie for you. So what the heck is a sticky cooking? Why would that be important to me to listening?

Speaker 2:       07:00           Alright, so a sticky cookie. This is where it's important. As we talked about, you get recurring commissions or you make 40 percent or in this case, under our CPA, so somebody signs up for the one funnel away, challenge through your affiliate link when they purchase something going forward, whether that's another book or another training program, or they sign up for click funnels because they're going to be encouraged to during the week challenge, you're going to get the commissions for that. So they are therefore sticky cookie to your affiliate id or their sticky cookie to you. Meaning anytime they buy something, anytime they sign up for something, you're going to get the commissions for those products or for those services. So that's huge because really you promote one time to somebody and then they're kind of your customer forever. So you're going to make that money. You know, obviously they're not buying from you, but once you get them sign up through your affiliate link, they're yours.

Speaker 3:       07:47           So one of the great things about that is we actually do a lot of our own email promotions and marketing on the back end. So if we send out any emails, we never send an affiliate links with that. So if they click on that link, whoever the last affiliate was, they clicked on being you. You didn't get the missions on any additional products. The reason this is super important to you is this next year, our whole focus is just going to be on creating front end products. So right now if you were take a look at their certain, first of all miles, they want to sign up for an affiliate or if they're already aren't they like how do they check their stats? Where do they go to get that? Oh,

Speaker 2:       08:16           well if you go to, what's your dream If you're not an affiliate yet, go to what's your dream and sign up to become an affiliate if you already are. That's where you can check your dashboards, grabbed the other affiliate links, because we. If you go into that dashboard and it's been a while since you've been in there, you can see that we have a ton of different products. David was just talking about different front end products and we're going to be adding more and that's just ways to get people into click funnels into Russel Brunson into this realm and world where they can just continue to purchase more things, but then also continue to grow and learn and then that means they have more money to purchase and grow, and so it's just an amazing thing for you guys. So go to what's your dream Sign up to become an affiliate if you aren't already. If you are an affiliate already, go grab some of your links and are sharing

Speaker 3:       08:58           so it doesn't cost you anything to become an affiliate, which is awesome because the whole idea here is there's no way you can lose on this deal. In addition to that, we're going to be rolling out this year, our new affiliate bootcamp you can get. You can go to bootcamp right now and still get a bunch of training. We're going to revamp that probably in April or May and, uh, put some additional stuff in there. So realize as an affiliate, you don't need any products. All you need is marketing knowhow, so affiliate bootcamp is actually where you are to get the knowledge. What's your dream car? Dot Com is where you can get the links, plus you also get swipe copy, so minus what is swipe copy.

Speaker 2:       09:30           Swipe copy is done for you, so if they were to create swipe copy for this podcast, he would have handed me a sheet that I would read everything off and I wouldn't have to think on my own. I can literally just copy it and it would be done for you. So you have swipe copy where you copy it, put it into your email autoresponder, and we literally like. I don't know if you know this, Russell Brunson may be one of the world's greatest marketers and copywriters. He's written that swipe copy, so you're getting Russell Brunson to write your swipe copy and you just send it out and it's done for you. So that's already done for you. There's a graphics and images that you can use as well, so we've provided as much as we can for you so you don't have to do a lot of that label. If you don't have to write the email, if you don't have to create assets or images and things like that, you can go into the affiliate dashboard and grab those. They're done for you.

Speaker 3:       10:14           Yeah, they're awesome. Part is you don't have to worry about the funnel because the funnels already been created that swipe copy of those links. They lead to the funnel. Once they're in the funnel, they get the top of the funnel where they basically entered their email address in. As miles mentioned earlier. You get sticky cookies to them and as long as no other affiliate promotes them directly, they don't click on the field. It's like you're going to get any additional commissions. Uh, the other great thing about it is, as you first get started going online, the key here is to learn marketing. So I highly recommend that you go ahead and you actually read through the email copy, understand the copy. You can, obviously you can change it, you can add to it, uh, but the copies there to give you a template or something to at least get started with.

Speaker 3:       10:51           Realize that when you first get started in affiliate marketing, your only focus is to learn how to drive traffic and to learn how to continue to write copy. Those are the two things that matter most. So one of the things I always recommend is if you want to get better at writing copy funnel scripts is probably the best tool I can think of to actually do that. It's 500 bucks. Basically buy it for the year and it literally writes your copy's for you, meaning you type in a couple of, uh, it's kind of like fill in the blank and then fills out an entire email copy for you, gives you subject lines and gives you a ton of subject lines. It's not just one, I don't know how many Jim Edwards has in there, but every time you do it, you get a ton of different headlines. You also get a different email copy and you have to understand this is all, even though it's computer generated, this is from the best of the best of the best copywriters over the last hundred plus years where Jim went out and he literally took all of the copy secrets and all the things that Gary Halbert and all the other amazing copywriters have written over the last hundred hundred 50 years and that now is in software where you fill in the blanks.

Speaker 3:       11:53           It literally creates all of your emails. It creates all of your subject lines. It actually will do podcast for you. It'll do webinars, powerpoint, I mean it does a ton. I'm just talking. When you're learning marketing, you have to understand copy and you have to understand traffic. So as far as traffic, we typically recommend the best places to start off is with facebook and in affiliate bootcamp there. John Parks who runs all of our traffic for us, I think he's got what, three or four modules on trees. Facebook tracking does. He does three or four in there. Miles, if they want to learn additional things as far as the market, what else can we provide to them?

Speaker 2:       12:23           So I mean first and foremost is the best way for you is if you're promoting these products, make sure you have them as well. Like if you're going to promote the expert secrets book, make sure you've gone through that book and studied it and the Dotcom secrets book because you can't tell people what kind of values can provide until you realize the kind of value that's in those books or in the different products and programs, right? Um, and I want to reemphasize what Dave said about funnel scripts. That is, you know, as you go through and it generates all these headlines and copy as you see that you begin to see patterns in the way people respond to different ads and different headlines, different topics as you use that. You'll see, okay, these, these are what's working, and then it's going to be embedded in your mind.

Speaker 2:       13:03           You're not going to have to rely on that. Although we use it all the time, but it's absolutely amazing. It is a shortcut to create or the best copy out there, but there's a ton. So if you're not already in affiliate bootcamp, I recommend going and using that like they've just been afraid. I feel like Yeah, it's 100 percent free. I would go dive into that right now and as Dave mentioned, we're revamping it. So take advantage of what's there right now, but then you'll definitely want to go back and take advantage of it when we revamped. It's going to be absolutely incredible. I'm so giddy for that. It's going to be an incredible. There's, I mean there's a ton of other things out there. Dave, do we want to send them other places like we watch them back to her book. So there's a book that we read here in the office to help all of us, um, you know, master this craft of marketing in the book is called great leads. Uh, it's all about writing copy, creating headlines, the different audiences you want to talk to, whether they're really aware of the product or not aware at all. How would you write to those different audiences?

Speaker 2:       13:56           If you want any help, we have a ton of different courses. We have traffic secrets that you can use, obviously that's in the affiliate bootcamp, but do you want to learn hundreds and hundreds of different ways to drive traffic to your site or to different products? Traffic Secrets is they're obviously expert secrets, you know, building a tribe. You can do that on secrets. It's all about how to use funnels and utilize them so that the three things that we have is affiliate bootcamp. Obviously, it's absolutely incredible. The paintings is expert secrets funnel scripts. Uh, we have. I wish Tenex secrets was still open, but it's not. I'm sorry guys. We have the one funnel away challenge, like, that's going to be incredible. I think that is worth every penny, especially for you guys. If you're just getting into this and you want to start making money online, invest in one funnel away challenged. Have Steven Julian, Russell take you by the hand to show you what you need to do to create income and to sell your own product, but more importantly to sell other people's products. That's how a of people get started and that's how I got started in entrepreneurship. That's how Steven got started in entrepreneurship, like affiliate marketing is the way is kind of that gateway drug to entrepreneurship. If you asked me,

Speaker 3:       15:00           I love it, so guys understand the most important thing for you right now is to learn marketing and the best way to learn marketing is actually to go out and start marketing other products and services and that's what affiliate marketing is all about. We have the facebook, the facebook of group where you can post comments and questions in there were pretty active and they're responding to questions. Their affiliate, and by all means one funnel. A challenge I think is probably as miles said, is if you really want to get started, it's probably the best hundred bucks you will ever spend a. you'll get a ton of value out of it and most importantly, as miles mentioned, I'm a huge believer in the fact that the best way to promote things is to actually already bought it, used it, consumed it. Then you know what they're getting and you're not just saying, well, I heard this might work.

Speaker 3:       15:44           The last thing I want to make mention of, and that's the importance of publishing and we always talk about building a list and you can either build, either work your way in or you buy your way in and you can just spend a whole bunch of money trying to buy your way in as far as creating a list, which again, if you've got some extra money, I highly recommend that you do that. The other thing is you can basically work your way in and that's by literally just spending the time going out and publishing. So miles, any publishing secrets are ticked.

Speaker 2:       16:09           Tips that you recommend I would publish as often as possible. I think Dave as well, we find this correlation when I'm publishing a lot more on instagram or facebook, that's when people are reaching out to me and asked me, hey, what are you doing? Tell me about clickfunnels. Tell me about this, and it's literally three traffic to me. People are reaching out to me for my affiliate links or you know, that's how I'm making money. There's a correlation between the more that you publish, the more people are going to see you and see what you're doing and be interested in asking for help and asking for guidance. Know, no matter where you're at on your path, there's someone who's a few steps behind you and they're looking up to you and if you can provide that value to them, they're going to follow you and believe it or not, they're going to purchase through your affiliate link because you're providing value to them.

Speaker 2:       16:49           Uh, it's the same with me like Russell Brunson. Uh, that's how I, you know, I looked up to him and I still look up to him and now I'm following everything that he does. Like I'm following his facebook and instagram. So publish as often as possible as Steven Martin says, publish, publish your face off because whether it's a podcast, facebook, instagram, youtube, you know, whatever is best for you. What if you hate writing, then podcast. If you hate talking, then then, right? So just get out there, document your journey, that's the most part. You don't have to come up with content, document what you're doing, other people want to see what you're doing and they want to follow you. So that's my advice is just document Gary v says at Russell, says it, Steven says it, just document what you're doing because people aren't interested. If people want to follow somebody,

Speaker 3:       17:30           I love it. So we're going to end on that note as far as document your journey. So if you're just getting starting to feel it, marketing, there's nothing better than documenting that journey because other people are gonna fall behind you and you'll find that your linkedin, everything else, they get clicked on overtime. So document the journey. Again, if you're a writer, that means you're gonna. Write a blog. Steven [inaudible], who is our very first number one affiliate, he did all his through blogs and so write a blog and that for him was how he liked to publish. If you have a preferred to speaking, audio is great. Start a podcast, a anchor dot FM is probably easiest. Fast way of getting started. Were you living when you record push play and it's done and you don't have to worry about all the post editing stuff that a lot of our team best for miles and I on this podcast, so podcast is a huge thing from an audio standpoint as mentioned as far as facebook live, instagram stories, all those things are ways of getting your, of your video and your voice and your face out there and then obviously be saved.

Speaker 3:       18:25           They can put on youtube and you can then start building up a whole long history on youtube as well. So the key this year, I hope, if nothing else is learn how to market and learn how to publish. Any other parting words?

Speaker 2:       18:37           No, I think that's 100 percent right because you know this one, the only challenge is a great thing, but we have so many other amazing things coming this year. Make sure you guys are prepared for those because it's going to be just incredible and an opportunity for you to learn as a marketer and as an entrepreneur and to make some really good money as an affiliate marketer. So hopefully you guys enjoyed this episode. I'm dave and I were just been so excited about what's coming up this year and we want to make sure our affiliates are ready to go and if you're just getting into it, reach out to us on facebook, you know, getting that Avenger's group start asking questions. There's a lot of experience affiliates in there and they're willing to help. They're willing to share that information and you guys go hit at art and we're looking forward to a huge 2019 like we're trying to tame myself. But it's gonna be an amazing 2019. Thanks for listening everybody.

Speaker 3:       19:24           Happy New Year everyone. Again, we'll hope to see you at funnel hacking live and for some reason you have not bought your ticket. I don't know why that would be. What are you doing? Why haven't you bought it yet? For some reason you haven't got to funnel hacking Get your tickets. Come see miles. And I had funnel hacking live and tell us that you heard the podcast, you liked it, and that you're basically an affiliate marketer and uh, can't wait to get started if you didn't like it. Still come to funnel hacking live. Just don't talk to us. Okay? Just kidding. No, don't talk to us. We'll see if funnel hacking live. Everybody. Take care.

Speaker 4:       19:54           Hey everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me. We're trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and, and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview by means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if people you'd like me to interview. I'm more than happy to reach out and have that conversation with you so again, can go to itunes rate and review this, share this podcast with others, and let me know how else I can improve this or what I can do to

Speaker 5:       20:41           to make this better for you guys. Thanks.

Jan 15, 2019

Why Dave Decided to Talk About the #1 Metric or KPI to Track Your Business in 2019:

As the new year began, Dave has been thinking a lot about goals and which goals truly measure the success for our businesses. So for your new year come and listen into what Dave has learned about the #1 metric you should be aiming for hitting this year.

Tips and Tricks for You and Your Business:

(3:34) Living Your Sale Even Before You Get on Stage

(5:08) Russel Brunson: Body Language Whisperer

(7:15) ClickFunnels’ Success is Our Customer’s Success

(11:30) Your “Raving Fans” Will Always Be Your Best Ad Campaign

(14:34) Talking to Your Leaving Customers

Quotable Moments:

(3:15) “As I sat there I started thinking, ‘What are the metrics, as you go into the new year that you need to focus as a business owner’. What’s the number one thing you really need to pay attention to.”

(9:58) “I encourage you, as you take a look at 2019 and the measurements you might be using, the success of your customers is truly the main number you are going to want to be measuring.”

(13:06) “I would really look at the value you’re providing this year. What can you do this year to help your customers just casually talk about how your product or service is so amazing”

Other Tidbits:

Just a fair warning to the fortunate souls who get interviewed by Nathan Latka, you better have your company’s numbers ready to fire off or else it’s going to be a rough go around.

Dave is highly determined that most reasons your customers will leave you is beyond numbers and dollars. People are highly emotional and thus should be treated as such instead of dollars.

Always remember the hardest dollar to earn in your business is the first, and it could be the same for your customer

Important Episode Links:

Dave’s Podcast Suggestions

- Russel Brunson’s “Marketing Secrets”
- Andrew Warner’s “Mixergy”
- Nathan Latka’s “The Top”
- Rachel & Dave Hollis’ “Rise Together”


Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward.

Speaker 2:     00:16         Hey, funnel hackers. So excited to have you back with me today. This is a kind of a fun little podcast. It's come down to the end of the year and it's been fascinating to me as I hear about everyone you know, talking about New Year's resolutions and things are focusing on and we're looking at things and review things I absolutely love doing is listening to podcasts. Obviously as a podcast host, I spend a lot of time listening to other people's podcast too and from a business perspective and the main ones I listened to obviously first and foremost is Russell's a marketing secrets. If you're not listening, that one, add that to your list. In addition to that, I really like Andrew Warner from mixergy and Nathan Lat [inaudible] at the top of both these focus more on business side and sas metrics in and all the things that that being part of click funnels, it's super important to and then from a personal standpoint, I always, I really love a rise together with Rachel, Dave Hollis, so those are some of the main ones I listened to and then there's a host of others that I hit and miss quite a bit but is interesting.

Speaker 2:     01:17         As I was listening to Nathan Laka and Andrew Warner this morning, kind of bingeing on quite a few different things they were talking about is we're coming down to the end of the year. You're Nathan spends a lot of time just talking about numbers and metrics and everything else and Andrew's a. If you were there with us in Salt Lake era in Provo, Utah when we had him there interviewing Russell. It was fascinating just to. I love his interview style. The crazy thing about Andrew is I've never known anyone who is truly. I mean, just genuinely interested in other people as much as Andrews. This is a guy who goes out of his way. I was fascinated. I was sitting there at the, uh, at the event I'm usually trying to make sure that any of the speakers or our guests are rustling wells, that they, they're able to kind of get in the state they need to before they actually go on stage.

Speaker 2:     02:03         And so like with JP sears and made sure he was kind of sequestered away and same with Russell, but Andrew, he literally loved meeting ingredient everybody and asking them a ton of questions about them, their business, why they were there, what was interesting to them. And as I was kind of reflecting on that and then listening to a lot to Nathan Laka, his whole thing on the opposite, he is, he drills people for numbers. I mean he is a metrics guy and you better know what, again, this is all sas talk, but you better know what your cac as far as your cost to acquire customer. What is your Ltv, your lifetime value, what's your art? But what your, your revenue per user and he literally just go through it all, just drills guys and men and women and whatever on her show. Really trying to find out exactly what are the metrics of the business, what are they doing to make things change and you know, increase top line revenue as well as obviously increasing bottom line revenue.

Speaker 2:     02:56         You know, what's your ages goes crazy on this type of. So they're always typically 15, 20 minutes, pretty close to 20 minutes and it's just, I felt sorry for this guy who was going to be in a today because he was relentless and would not let up on this guy. But the thing I found fascinating is I was, as I sat there and started thinking of what are the metrics, as you go into the new year, what are the metrics that you need to focus on as a business owner? What's the number one thing that you really need to pay attention to? It are the. Because we always talk about kpis or are different. You know, what's the number one? If you could only choose one number to focus on, what's that in one number going to be. And uh, it's been fascinating recently. I've had the opportunity, uh, we're looking at a Russell speaking at grant Cardone, a 10 x growth con number three this year.

Speaker 2:     03:44         We've spoken at the last two and looking at possibly rolling out a new product for it or I don't know, just kind of toying around with it. And then literally two weeks after that we go right into funnel hacking live. And if you've ever listened to Russell's content, one or things you've heard him talk a ton about is the importance of practicing your content. Very similar to a, to that, of a comedian. He used the analogy that the dean Graziosi spoke about in his little man's retreat retreat where a comedian basically goes on stage and they practice their jokes and they find out which ones work and which ones bomb. And then they go back and tweak and test. And, and so russell does the exact same thing when it comes to stories and he's always testing and trying different stories. But it was really kind of an interesting thing when we came in the office, he's in the process right now of rewriting dotcom secrets and expert secrets.

Speaker 2:     04:32         A traffic secrets is going to be released in September of 2019 and we've been talking a lot about the different things to what would you do different as you take a look back and could rewrite dotcom secrets or rewrite expert secrets? Are there logical steps that you would go back and, and put in? Are there things that, how would you change it, what would you do different? And then the same type of thing when we start taking a look at, um, stories and, and presenting things, what are some of the main things that we need to make sure any of our listeners get get right away? And it was fascinating as we've been talking, he got off the phone yesterday with the grant Cardone we were, it was a 15 minute little preview call and came my office. It was fascinating. We sat there and talked about.

Speaker 2:     05:16         One of the things that Russell is just amazing at is he sends his body language extremely well. I mean, he just, he has this like this tuning fork. It's Kinda like the tuning fork. He has it literally, he will, he can feel energy through a screen and it's just, it's always fascinating for me is I watched him and I and I sit there and I, I, I'm able to just kind of see what he's, what are the cues he's picking up on and say, you know, David, one of the things for me that was so intriguing was you'll grant and listened to all these things and we've got a good relationship at grand would talk and talk and talk, but grant as well as his listeners, what they really picked up on was when I started telling a story about Jamie Cross and now Jamie crosses a member of our inner circle.

Speaker 2:     06:01         I said, what are two Comma Club award winners? She's got an amazing company called Mig soap. If you don't. She's just all natural soaps, absolutely love her soaps. Uh, it was fascinated. He started telling the story about her. That's when people really, it just changed. You could feel the energy on the call change and how we were just sitting there thinking just different things that, what really matters. And we ended up giving away a Christmas gift to all of our employees. They were sweats, custom click model sweats. And on the back of it basically says what we do matters and that we're actually, we were. How, so I'm sorry I'm rambling here. I'm trying to bring all this, all this together for you. Um, we had a partner meeting two weeks ago and our partner meeting, the one we're trying to kind of come up with more of a, a purpose of vision and something that actually would state what we do and liberating.

Speaker 2:     07:02         Educate is, are some of the things that we've really focused a ton on as far as the, um, liberated with operation underground railroad and educate with village impact. And so we've been trying to think, you know, different things we could do that would have that kind of an impact on other people. As far as entrepreneurs and what I've been fascinated to pay attention to as far as if you really look at the number one metric that matters the most in your business and for us it's our customer success and I don't mean this in a trite way or just like, oh yeah, I want to make sure our customers are successful. I truly mean when we take a look at what matters the most in the success of clickfunnels, it is making sure that our customers actually have success on the platform, in their business and with the content that we're.

Speaker 2:     07:56         We're using. The reason I mentioned this is I was listening to to Nathan's and everyone's podcast and we start talking about all these different measurements as far as how do you acquire customers, your average revenue per customer and all that Kinda stuff. And for us what I've realized is it's not even as it's our customer success, but more important that it's our customer's customer success. Now. It's really hard for us to track our customer's customer success, but it's easier for us to look at actually tracking our customer success and associating that with the fact that if they're having success that their customers must be as well and as I take a look at going into 2019, we've just crossed through 70,000 customers and as impressive as that number is, that number means very little unless they're actually successful. Nathan talks a ton about churn and from a sas or a membership platform, you know it's most memberships, they typically turn out about every three to four months.

Speaker 2:     08:53         That's about as long as it lasts. Software is much more different than that. You can get anywhere from two to three times that and sometimes four times that and the interesting thing is I pay attention to to where we're looking for 2019. The number one metric that I want to track more than anything else is the success of our customers. The reason I mentioned that is I've seen as I get interviewed a lot, Russell gets interviewed a lot. Most of our partners do as well. The one thing that people want to hear most about, they're tired of hearing about, Oh yeah, we did 100 million, we did $70,000. That's all great, but that doesn't matter. What they want is they want to know what does this tell us more about the people using your platform? What does the success that they're getting tells their stories, and that's going to be honestly my number one metric I'm going to be looking at for 2019 is what is the success of our customers?

Speaker 2:     09:44         What are they actually doing? What? What has click funnels done for them that's then allowed it provided them a tool audit. It's ones and Zeros. It's software. Funnels by itself isn't what's impressive. What's impressive is what our customers do with that platform and so I'd encourage you as you take a look at 2019 in the metrics you might be measuring the success of your customers truly is the most important metric to measure for us. If our customers aren't having success, who cares about the platform? It's why we're taking a look at, at possibly adding an onboarding team. So when people come into a free trial, they actually get onboarded. We're looking at adding the opportunity of migration where for persons with somebody else, how do we help them get over to click phones where they can then use that to have greater success with their customers.

Speaker 2:     10:30         When I a person's leaving clickfunnels, I want to know why. What happened? What did we do wrong? What is the, what is it? It's, it's rarely ever dollars and cents. It's, there's more emotion associated with the. And I would really encourage you to start talking to your customers. Find out why are they leaving, why are they canceling? Why are they refunding? There's something wrong, uh, rarely ever. Is it a dollars and cents thing. Everything is based on value. And so if a person is looking for a refund, yes, I mean obviously there's a couple of people you're gonna run across who just are on hard times financially and that's just the way it is for most of them is because you haven't solved that problem that they needed more than anything else. And they, you had them with hope at the beginning, but as they started using your tool or your software or your, your, your product, whether it's a physical product is intellectual product information, product.

Speaker 2:     11:19         The promises weren't fulfilled in the way that they expected. So what are your customers' expectations? How do you satisfy those expectations? How do you get just raving fans to where they literally become the people who start building your business because they just naturally talk about it. I was with Dean Graziosi just to a couple of weeks ago down in genius network and was like, Dave, I'm sure I would be your number one affiliate if you guys actually tracked it because I talk about you guys all of the time, but I just say go to click funnels. I never actually use an affiliate link because because you guys have, you have this ability to help entrepreneurs

Speaker 3:     11:54         get what they really need and want in their business. And because of that I just talk about it. And so as you take a look at 2019 for your own business, what are the things that you can do to make sure that your customers have greater success? What are the things that you can do to make sure that when they're out there talking with other business owners or with their clients or with friends that they in conversation bring your product up? For me, I've seen that happen with a ton of of our customers as they start talking about some of the success they're having and they associate a lot of it with a platform with, with clickfunnels. The other thing I've seen is they start talking about the books they've read and expert secrets and Dotcom secrets, the impact that that's had, or a video or a podcast.

Speaker 3:     12:39         So understand the importance. I'm, as I'm talking about your customers realize it's also about the value you're giving. Are you publishing on a regular basis and is the content that you're publishing, are you publishing it in hopes of just getting, getting likes and reviews and it hopefully just getting shared and engaged? Or are you truly trying to provide content that those who are listening can actually implement in their business and their life and improve their life, whether it's in their business or their personal life, whatever it might be. A lot of you I've mentioned the fact I've been coaching with with Jerrick Robbins. Again, I don't get paid at all for talking about Gerrick, but I've thoroughly enjoyed my experiences last year in coaching with him. Same thing as far as Eric Cafferty, who is the coach. I hired a as far as lifting. I've never been consistent that lifting as much as I have.

Speaker 3:     13:30         Then right now, and I talked about Eric all the time. Again, these aren't people who aren't getting paid for anything else. It's just because I truly appreciate the value that they've added to my life. I look at podcast at facebook lives. I again, I mentioned Andrew Warner. I mentioned, uh, Nathan Laka. I don't get paid to talk about them, but I truly want people to know these are people who are giving value to the universe and if you in those businesses and you need that, there are people. I would follow, so I would really look at the value you're providing this year. What can you do that will cause your customers to just casually talk about your product or service being so amazing? What are the things that you're doing that is actually solving the problems that your customers are reached out to you for? Make sure that your number one metric is your customer success.

Speaker 3:     14:18         Find a way of tracking, of measuring, of getting testimonials, of providing value to them. The more value you provide to your customers, the greater business is going to grow obviously, but I want to make sure that you're doing it in a way that you genuinely care about them and one of those ways is to is to reach out and call and talk to those people who are leaving or who are getting refunds. Pick up the phone, ask them what happened, how, what did I do wrong? How I'm I'm here to help and to serve and something I'm doing obviously did not serve you. What can I do different? Too often, I think a lot of people in the Internet marketing space are afraid to pick up the phone and talk to somebody. I've loved having Robbie Summers on. It has been we've hired to as our head of sales and every single day what happens is they get.

Speaker 3:     15:02         He gets together with the sales team on our retention team and finds out, let's analyze two different people's businesses who left, why did they leave? What can we do different, and then they call those two and say, you know what? We're just looking at your business and realize that this maybe this isn't working or this isn't working, or how about this or what can we do to provide value to you realize that the business these days, the hardest thing to do is to get the first dollar online. The worst thing is to burn through that dollar and to lose that trust, so do whatever it's going to take. Reach out to these customers, find out, talk to them, make sure that you look at your own customers and see what it is that. What is the hope that you're providing? What is the solutions that you're out there to solve and then make sure that you're getting those solved.

Speaker 3:     15:46         Uh, we're starting to do reviews now with our customers. For our one funnel away challenge. Uh, we're gonna do the exact same thing with the two Comma Club coaching and trying to actually get reviews from them to find out what are you like, what did, what did you not like, rate us, give us reviews, help us get feedback. You spend so much time acquiring the customer. Please take the time and spend the money to find out what is the satisfaction that they're, are they thrilled with you? What can you do better? Uh, again, I, it's the number one metric I'm, I'm paying attention to this next year as we look at, at. For me, if there was one word I could look at its impact, what is the impact I can have on 70,000 customers? What's the impact that we can have on 100,000 customers? What's the impact we can have on 200,000 customers?

Speaker 3:     16:29         Yes. Obviously there's dollars and stuff associated with that on the back end. Those mean absolutely nothing unless the impact is there on the front end. Having a merry, merry Christmas. Enjoy the holidays. Have a happy new year. I hope to see all of you who are listening to this at funnel hacking live. If you haven't gotten your tickets, by all means, go to [inaudible] dot com and get your tickets. Not that we want you there for a dollars and cents. I want you there because I want you to come up and talk to me. I want you to say, you know, Dave, this is what's working in my business. You know what, Dave, this is what's not working. I would appreciate if you guys would do this. You know I love how this is working. I enjoy that feedback. If this podcast is creating any value for you, please reach out and let me know.

Speaker 3:     17:09         Send me a personal message on facebook or email me, David clickfunnels or instagram. Let me know if it's working. If it's not, I also want to know that if you're like, you know, Dave, your podcast sucks. I don't like any of this one. Obviously, if it's not working for you, you can listen to somebody else's, but if there's things that that I'm doing wrong or things that you want more from, if there's people you would like me to interview that I haven't interviewed, let me know. I, I truly do want to provide the greatest value to you is I can I value anybody takes the time to listen to these podcasts and again, I appreciate the feedback. Enjoy the holidays, can't wait to see at funnel hacking live. Take care. Know how much we appreciate you, everybody.

Speaker 2:     17:50         Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others? Rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as people you'd like me to interview, more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or

Speaker 4:     18:35         I can do to make this better for you guys. Thanks.


Jan 10, 2019

Why Dave Decided to Talk About Premature Story-Telling:

Dave recently learned the hard way the importance of preface to an emotionally charged gift. Long-story short, he was a little too excited about his 25th anniversary gift. From this experience though he thought about the importance of preface and build-up to a sale or proposal. Listen in for some great insights on attaching emotion to your sales and do Dave a favor, learn from his premature gift giving experience.

Tips and Tricks for You and Your Business:

(4:52) Building Up to a Proposal, In Marriage and Business

(9:04) Would You Give an Emotionally Charged Gift Without a Build-Up? Then Why Would You Give an Emotionally Charged Pitch Without One?

(10:24) Allowing Your Customers to Feel

Quotable Moments:

(6:06) “It’s not the jewelry that mattered, it was what the jewelry represented. And I see the same thing take place so many times in storytelling.”

(8:04) “It’s not the stats, it’s not the data that matters, it’s the emotion that’s with it.”

Other Tidbits:

Dave can’t get gifts without wanting to give them immediately.

Gifts don’t have nearly as much of value.

If anybody has the invention of a Reset Button in the works, Dave would definitely get his use of out of it.

Important Episode Links:


Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. The holiday season. This is a crazy time of year and one of the things I cannot handle his gifts, not receiving gifts. It's giving gifts and not in a bad way. My promise. I get so excited when I have a gift for my wife. I can't wait till Christmas to give it to her. And so I have this problem as far as premature gift giving. And I see the same thing happen at times in premature storyteller. That's, that's really what I want to spend some time talk to you guys about today.

Speaker 1:     00:45         Alright, so yesterday, uh, let me back up here. So November ninth is my wedding anniversary with my wife. So for my wedding anniversary was 25 years and I'm. So I was so excited and we actually decided to celebrate earlier in the year. We went to Paris after our trip to Africa and just had a great. That was our way of kind of celebrating, but on our actual anniversary day we're spending time together and I thought, you know, I want to do something else to, to so she can remember like longterm and every five years in the past when I had, I would always buy her a piece of jewelry, so like five at five, 50 anniversary, 10th, 15th, 20th and 25 here. And I was sitting there thinking, what can I get? And she really didn't like Dave. We went to Paris, I to spend a whole bunch of money on this right now I know we don't need to do anything and so I thought, you know what, I'm going to surprise her.

Speaker 1:     01:36         And so I decided to get her some, some earrings and diamond earrings. And so I had him all designed and, and, and I was, my problem was I, I knew they were, they wouldn't be done in time for our anniversary, so it actually took some time and I got them yesterday and I said, okay, I'll give it to her for Christmas. And I thought, oh my gosh, my problem is that it was like literally burning a hole in my pocket. And so we got home and yesterday was absolutely just crazy. My, my two boys and my mom and my daughter in law, they've all come in. Everyone's getting ready for the holidays. Things are crazy around the house. Uh, there, his kids were going everywhere just trying to get things done. My wife's super busy, just getting ready for the holidays. We had a special thing happened last night at our house.

Speaker 1:     02:22         My daughter in law, French, he's from Chile and she'd just gotten her, uh, her papers basis and she could become a citizen here in the U, s. and so we had a party for her last night that my wife was putting together. So all this crazy stuff is going on. We had a click party yesterday and I still wanted to. I still had these stupid earrings in my pocket. They're burning a hole and I'm like, I just have to find some way of getting into. I can't wait. I can't wait. And so I just said, hey sweetie. No, I've got a gift I want to give you. She goes, Dave, can we just do this later? I might. Sure, sure, no problem. I can. We can do that. And I'm like, you know what sweet is. I'd rather not wait till Christmas. She's like, you know, Dave, let's just do it later.

Speaker 1:     02:59         I said, okay, okay, fine. We'll do that later and she's busy. We got dinner going, we've got everything set for Fran and for her big celebration and my wife has got all the things upcoming to Christmas. I mean we're like today's the 20th or 21st four days away. She is just stressed out of her mind and is trying to get Christmas presents wrapped. She called me in the other room and she's like, Dave, listen, I don't know what we're going to do here. I've got certain gifts for one of the boys and I don't feel like I've got the equal amount. I'm like, sweetie, it doesn't matter. It doesn't matter. As far as equal amounts of stuff. She goes, well, no, I just want them to have the same number of gifts and I don't know if you've ever felt that anxiety of around the holidays where you're like, you don't what the stress of the holidays.

Speaker 1:     03:43         It's too much. This is not supposed to be this way. It's supposed to be an exciting time, a happy time and all the stress is driving me crazy and so we got to the meeting. We went in the kitchen, we had this big party for friends. We had dinner and just literally as soon as it's over, I'm like, sweetie, I got to give this gift to you, and I got down on one knee and I said, sweetie, it's been 25 years, which or me again, and opened up the the box of earrings and everything else and she was super excited but my problem was I had. I didn't do any of the setup. It just fell flat on its face and so she was super, super excited. The kids were excited, but I'm like, you know, I didn't do that. When I proposed to my wife, I'm.

Speaker 1:     04:25         When I proposed to my wife, it was. It was totally planned out and I sat back and thought, you know, I see the same thing happened in storytelling and I did this, so I was a premature gift giver. Meaning I didn't provide enough value. I didn't provide enough context. I didn't allow her to get emotionally vested in the experience and share that gift is fine, but it wasn't the gift that mattered. It was more important than that was what that gift meant and I look at it now and if I was to rewind things, I would take it back and say I would've done totally different and I would basically, I would have preferred to have gone out to dinner with her and set the stage more. Talk more about our marriage, talked about how excited I was and how much I loved the our trip to Paris and how much I loved our, our anniversary time and our, our, our, our time together and really built the emotion up and been able to reflect more on the feeling of the last 25 years.

Speaker 1:     05:25         Because it's not the. It's not the jewelry that mattered, it's what the jewelry represented and I see the same thing take place so many times in storytelling and it was one of the things that happened just recently. I was real excited to podcasts and guys, if you've listened to it, it was with Roland Frasier who's a dear friend of mine and I was just super excited the day I was super excited to have a on and I got done with the introduction and I will sit there and look at that and I'm like, okay, rolling. I just totally screwed all that whole introduction up. I mean I just, I was like a little kid. I just, I spoke fast and just out of control and yeah, there was a lot of enthusiasm, excitement there, but I'm like, I didn't give him the value of all that he'd done and all the credit that he deserved to actually in recognition of who he was.

Speaker 1:     06:09         And so I've thought about that and then I thought last night about the crazy mishap I had as far as presenting this jewelry to my wife going, you know, I need to be better at, at helping people experience more of the emotion. Because for me, the craziest thing is I'm not real big on, on gifts, but I love experiences. I mean experiences to me are like nothing that is more because I think people will remember the experience and I got so frustrated I laid in bed last night going, man, I totally screwed that up and I've thought a lot about it this morning. And I see the same thing happen in storytelling where people get so excited to tell the story that they don't let the person experienced the journey and the epiphany to get to that level of emotion to where they can appreciate the actual event and the story itself.

Speaker 1:     07:01         And so as I'm looking at this next year, one of the main things that I'm really trying to focus on, the main things I'm trying to spend time on is to really help people and help myself actually get involved in telling a story with emotion. And there's a lot of preframing the tasks that take place. There's a lot of setting the stage. You have to provide time, you have to let people actually feel the emotion. It's not the facts, it's not the stats, it's not the data that matters. It's the emotion that's with it. So just like with my wife, it wasn't the gift that meant as much. It's the emotion of 25 years of marriage of what that gift represented. And I really wish I'd taken a step back and said, all right, what I really need to do is presented in a way that validates her sacrifice, the validates her hard work that validates the love, the trial, the journey, the pain, the tears of time, and also the laughter and the fun and the excitement.

Speaker 1:     08:00         And again, some. I don't know if you've ever had that experience. Unfortunate happens to me too often where I'd like to rewind it, go back in time and say, all right, let me read you what I wish I could just have like a a Redo and undo button and let me just replay that one one more time because I would totally do a different. Fortunately my wife loves me and it's all good, but again, it was premature giftgiving. It's premature storytelling where you tell the story so fast that no one is able to really appreciate the emotion of it. It's one thing that I love as I've, as I've seen Russell tell stories, how much time he allows for people to feel and it's one of the main things I'm really spending time on this next year is helping others feel what I'm feeling kind of goes back to.

Speaker 1:     08:49         It's like with my wife, she's totally stressed right now with Christmas, trying to make the experience of the holidays magical for every single member of our family and if I would just allow and and not just listen to her, but more importantly feel what she's saying. I would be able to help her that much more and so I'm really trying to listen more with feeling to tell stories with more feeling and you're gonna see over the course of this next year on my podcast, my facebook lives where, um, a lot of that feeling is going to come because I'm going to dive back into some of my past experience that weren't very pleasant and to actually try to really feel those experiences and tell those in a way that provides emotional connection and emotional feeling for those who are listening. Um, that's where the, that's how an epiphany takes place where if you, if you don't allow a person to experience the emotion that you were experiencing, there's no way for them to actually appreciate the bridge that you went across to get to the other side, to then be excited to bring them to that.

Speaker 1:     10:03         The whole key here is you've got to allow people that opportunity to feel and something I'm really going to spend a lot of my time working on. And so this is more of a podcast more for me than for you guys probably is to really tell stories in a way that helped people elicit and to feel more so that at the end there's such an impact where that person wants to, they've now experienced for themselves what you went through and now they want to do whatever it is that you're going to do next. So with that said, I hope you guys enjoy the holidays. I again, hopefully that your, your gift giving experiences aren't a. weren't like mine just was a. I got too excited. But anyways, just know how much, uh, again, I, this time of year, I, I spent so much time reflecting and I hope you know how much I appreciate taking the time to listen to. It really does mean a lot to me having an amazing day and we'll talk to you guys soon.

Speaker 2:     10:58         Hey everybody, thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get that next few $100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll more than happy to take any of your feedback as well as it's acutely like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Jan 8, 2019

Why Dave Decided to Talk About Shedding Your Coat When the Seasons Change:

Dave in both work and his personal life has had a lot of transitioning and growth happen. From kids getting married, to businesses expanding, to even becoming close to having an “Empty Nest” with his kids leaving. Through all of these experiences of life he wants to share the nugget of wisdom that is of role changing. Or, as English speakers call it, wearing different coats. Listen in and learn for yourself as to what Dave says about dawning new responsibilities yourself and allowing others to take on new responsibilities to.

Tips and Tricks for You and Your Business:

(2:44) Your Coats Change as Your Life Enters New Seasons

(4:11) Which Coat Do I Wear Outside of Work?

(6:40) Putting on Coats for Growth

(8:24) Your job, or “Coat”, is not your ONLY identity

Quotable Moments:

(3:30) “I don’t know what coat to wear right now, I’ve been so use to wearing my ‘Mom Coat’. But I’m entering into this new stage of my life right now where I might be changing and I’m not sure what to do.”

(5:46) “One of the things she mentioned that I thought was so profound was our ‘Comfortable Coat’ sometimes just needs to be replaced.”

(7:54) “Realize that sometimes in life we have so many coats that it feels overwhelming and other times it is a growth time.”

Other Tidbits:

For CLickFunnels to grow “Coats”, or responsibilities, have been needed to be swapped around and exchanged

No one can travel lighter than Todd

Important Episode Links:


Speaker 1:       00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward.

Speaker 2:       00:16         Everybody. Welcome back to funnel hacker radio. This is A. I'm recording this. It's all. It's almost Christmas time. It's cold out and it's just that, that season two where it's been so much fun. We moved up here to Boise, Idaho from San Diego two years ago, two and a half years ago, and in the process it was kind of a fun thing for us because I remember when we first moved up here, our kids live at all they had were shorts t shirts and a sweatshirt, so pants and long sleeves and coats were something that my boys just weren't accustomed to worried and it's been fun having four seasons and realizing the different clothing that you wear based on the season of life and the season that you're in. And so it's been really kind of an interesting dynamic. As I paid attention to this set, my wife and I were out shopping to just Saturday for new, basically new ski jackets and it was, it was just a lot of fun because she's trying on all these different ones and you know, some are too thick and some are too uncomfortable and, and some are too thin and she's like, I don't know if this is gonna, keep me warm enough and, and do I have to have another layer on underneath.

Speaker 2:       01:21         And went through literally like this whole drama of all these different coats. And it was fun because this whole analogy of coats and the things that we were and the story of the life and the journey that we're in all came about. And we had this amazing conversation that I want to kind of share with you some of the takeaways and some of the things that happened. The fun part was literally just two days later, uh, Brian and todd flew for our partner meeting. And it's always a kind of a joke with us as far as todd because I don't know anybody who can travel as light as todd. Todd literally can go with just a backpack for a week and have all the clothes and everything else he needs in there. And this time he actually brought something a little, a little more clothing and stuff and we're like, todd would happen because man, it's just so cold.

Speaker 2:       02:07         I add he had like four different layers and logged or odds and end. It was just fun as we had this idea as far as talking about the phase of life and the coats that you were. And I want to just kind of share that with you. So this is going to be kind of a rambling, the mismatched podcast of different ideas and thoughts. But I will hopefully by the end you understand how this applies to you personally, not only in your business life but where you are in your personal life and the own self growth and the things that you're going through. So without. We'll kind of dive into it. So one of the things I want to talk about real quick here is to realize that the coats, they actually vary based on the season that you're in your life and what's going on right now in my life.

Speaker 2:       02:48         My wife and I have four boys. A two of them are out of the house. My oldest son, Chandler is married to our first daughter, our daughter Law Fran. We just love and adore. My son Parker Parker is a down at Byu in Provo, Utah. Going to school and then we have my son Christian who's 17 and my son Jackson, who's 15 who both live with us here in Boise and Christian is a senior. So He's graduating in. My wife's sitting there going take. I don't know what I'm going to do. My whole life has been focused on raising these boys and now I'm in a situation to where I'm going to have. I'm down to one, I'm down to one next year and I'm assuming going to be in this empty nest syndrome. And and so she, she basically said, you know, Dave, I don't know what coat to wear right now.

Speaker 2:       03:30         I'm used to wearing the mom coat, but I feel like I've, I'm in a situation in my life where I'm, I may be changing this and I don't know what to do, and so she's been looking. She's always done things outside the home as far as teaching aerobics or spinning or yoga or all that. And before again, before we left southern California, she had this, her calling and her mission and everything else was. Her identity was wrapped around this. Well, when we came here, she didn't jump into that, that aspect of it. We had a whole bunch of stuff going on in our own personal lives and it wasn't one one thing she wanted to jump in, so at the time she was trying to figure out right now, do I go back to that? Do I put on the old coat that feels comfortable that I'm used to wearing or do I put on a new coat that might be a few sizes bigger than I grow into that's going to stretch me.

Speaker 2:       04:15         That's gonna. She goes, I just don't know what to do. And so we're having that deep conversation and you know, part of it was dave, the other thing I'm looking at is maybe this is the time where I just focus on, on just us and just you and I and I just support you in what you're doing and I don't have that extra identity outside. And so it's, it's, she's struggling with this whole idea as far as what is the code, what am I going to be known for, what am I gonna be wearing, what am I going to be using to get the comfort that I want in my life? So we're having this deep conversation about this. And it was interesting because she's, we also were talking them about a Sunday school lesson and a mill with the Bible and Joseph and the coat of many colors.

Speaker 2:       04:57         And she was like, you know, it's weird because I remember growing up, there was times where I coveted tonight, I'm not maybe not coveted, but I looked at others and I thought, you know what, that life that they have and that coat that they're wearing, that's what I want. And she goes, now I'm wearing that and now I don't know if it's what I want. And so she was struggling going back and forth thinking, you know, what, you know, so often we, we see what others have and the lifestyle or the or just the opportunities and you think that's the quote I want to wear and what do I need to do to get that coat on? And she's like, well I have that code and now I don't know if I like that coat. And so it's just been this interesting dynamic as we've been talking about this in one of the things she made Mitch, which I thought was so profound and that is sometimes are comfortable coat just needs to be replaced and we just don't know which coat to put on next.

Speaker 2:       05:51         Meaning like for me, I, I really don't need too many pieces of it. I'm real good with like one pair of jeans, three tee shirts and a jacket. That's all I need and I'll just figure it all out. And yet at the same time sit there going, you know, sometimes with our boys, she always thought, you know, always seem to buy like two sizes too big because they would grow into it. Well now they're kind of at the point where they don't need to, we don't need to buy clothes that way for him. But she was sitting there thinking in her own life, she goes, I don't know if I'm at a point right now, where do I want to buy a coat that's two sizes too big for me so I can grow and get into that or do I just want to put on something really comfortable that I know?

Speaker 2:       06:29         And so she's in this dynamic in her life where she's like, I don't know what I want to do next and because I don't know what I want to do next, I don't know if I just like being comfortable or do I want a growth experience. And when you look at the coach and put on, sometimes the coat you put on is a growth experience where it's like, it feels very, very uncomfortable where it's too big and you're like, oh my gosh, I don't know if I can handle this. I don't know what to do next. The other thing as she was talking about is, you know, the other thing I'm struggling with is I've worn a lot of coats a lot of different times and we're in all these coats. They get heavy and I were the mom Coda where the wife code where the.

Speaker 2:       07:10         She's heavily involved in our church and so she's, she has stewardship and responsibilities over all the, all the women's within our church and she's supposed to where's that coat? Very heavy. And she wears another coat as far as uh, being the only daughter in her extended family based with her mom and dad and, and taking care of them. And so she's like, Dave, there are times where I feel like I have on so many coats that I literally, I can't move. It's like I have like 10 coats on it. I literally sit there like a snowman because I just, I'm so uncomfortable and I just don't know what to do and I just want to get rid of all these coats and so I know I'm kind of maybe just kind of rambling and I hope you guys are catching onto the idea of what I'm trying to say here, but to realize that there's times in life where we have so many coats on that it feels overwhelming and there's other times where it is a growth time.

Speaker 2:       08:00         Uh, the one thing she was talking about just most recently though, which I thought was so, so profound is as we were discussing and that is she goes, but you know, Dave, there's times where I realized it's time for me to give my coat to somebody else and I need to, to not be the star or I need to not be the person who is out in front all the time and to let someone else have that and giving that to them. At times I feel exposed. I feel like, well, that was me and that was my identity. And now it's not. And so I feel uncomfortable with not with not having what, what was my identity and I thought a lot about it because I've seen it in my own life where there have been times where I have been the only person up in front.

Speaker 2:       08:42         And as I came on with click funnels, it was. I'm not always up in front. Not that I need to be at all, but it's interesting to realize as you try to grow a company, you can't have just one person and we're. We've been looking at this as far as our own organization as far as having different voices. And I think the part I really appreciate it so much as Russell and spoken about this I'm Russell is by far is, is the face of clickfunnels. And as we've looked at growing it, he's like, you know, Dave, I need to make sure that others have that opportunity. Not only for them but for the company to grow to that next level. We've done over 100 million this year, which is a huge, huge milestone. But as we start looking to get to a billion, who else needs to take on other coats, who needs to take on other responsibilities, who needs to have in it much more loud coat and, and is wearing that so he can actually enjoy some of his life and spend more time with his family and his kids.

Speaker 2:       09:36         And so it's been just this crazy conversation over the last couple of weeks and I'm just, I want to kind of share it with you as you kind of get close to the end of the year. Just to realize that there's times where no matter what you're doing, you just don't feel comfortable and you realize that that's the time in life where it's time to grow. That might be too big or you might be having on five or six coats and you're like, I can't handle it. And other times where it's like, you know what? Now it's time for me to start giving these coats away to other people and I need to let them grow. I need to have to not only give this coat that I'm given to them, it may be too big for them to wear, but they'll grow into it and soon that coat will become comfortable for them and other times there's times where we just outgrow our coats and it's time to for us to realize, you know what?

Speaker 2:       10:21         Now it's time for me to decide what is the next coat I want to put on. As I kind of get close to wrapping this up, I hope I know this rambling is it literally has been a ton of thoughts. I've been going through my head for the last couple of weeks and hopefully this makes sense to you guys, but I would really just asked, you know what, just don't be afraid to share your coat with others and don't be afraid to get a new coat or it can get to layer up, but depending on the season of life that you're in and just realize that whatever you're going through, that's time for you to. It's a time to grow. It's a time, two at a time to help others to learn. Learn from you and from your experience, so realize as you take a look at the season that I know it's kind of the winter months right now where you'll see a whole bunch of different coats and you'll see people layer up and everything else.

Speaker 2:       11:08         Kind of look at the different layers of life that you're wearing, the responsibilities that you have. What are the responsibilities that you can give to others to help you grow in your business and your own personal life? What are the responsibilities where you may need to take those back and you may need to know what that one's mine. I own that one, and just realize that the most important thing for you right now is to really take a look at the future where you want to go, who you want to become, and to realize what is the coat that you need to be wearing, wearing at that point. Have an amazing holiday season. I hope, uh, hopefully this made some sense to you guys. I've had so many thoughts in my head, in my mind right now and I want to share them all with you and I wish I could just me have you sit next to me is I've been going through the craziness of the last couple of months here, um, but I hope you've been able to appreciate it and most importantly, have an amazing time. Get it. Really would love

Speaker 3:       11:54         to see all of you at funnel hacking live. If for some reason you haven't gotten your funnel hacking live ticket, by all means go to funnel hacking Get your ticket. Join us in Nashville. We'd love to have you there and have an amazing holiday season. Thanks everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get that next few $100,000. So we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as there's people like me to interview more than happy to reach out and have that conversation with you so I can go to itunes rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

Jan 3, 2019

Why Dave Decided to talk to Julie:

Julie Stoian is a digital marketing consultant and tech coach, making her mark on the internet through her popular brand Create Your Laptop Life®. Julie has inspired and equipped thousands of up and coming business owners with the skills and strategies they need to create, build, and grow profitable online businesses.

Julie started her journey to entrepreneurship as a blogger and writer, garnering the attention of media outlets like The New York Times and Washington Post with her no-holds-barred approach to social media. After a rocky divorce and unexpected pregnancy in 2014 that left her needing to build a profitable business quickly, Julie transformed her passion and love for internet marketing into the 7-figure business she has today.

She's been a head coach and funnelbuilder working with Russell Brunson and Clickfunnels for the last year, and is getting ready to take the role as VP of Marketing and official Clickfunnels partner.

Julie has been featured on media outlets like Anderson LIVE, BBC World Have Your Say, and Rachel Ray, as well as numerous business and marketing podcasts and blogs such as Content Academy, Boss Moms, GoDaddy Garage Blog, and Funnel Hacker Radio.

Tips and Tricks for You and Your Business:

(4:54) Keeping Your Chief Executive Officer From Becoming Your Chief of Everything Officer

(9:20) Freelancers Belong in the Clickfunnels Fleet

(12:52) Project Management: Making Time and Money

(15:32) THE WAFFLE

(20:06) Coaching Your Clients without Strictly Criticizing Them and Their Work

(23:15) Your Employees and Their Drive

(26:07) Help Your Contractors

(30:21) Julie Stoian’s Travel Log Over These Next Few Months

Quotable Moments:

(8:08) “For me it was more important to be on the team that was going to make the most impact than it was for me to be the captain of my own ship.”

(19:02) “That’s the thing with this whole agency thing is you have to think about how to break through as much bottlenecks as you can.”

(22:34) “Realize, as the entrepreneur, you may not be hiring people who may not be as  motivated by the same types of things that you are and may not be as driven as you are.”

Other Tidbits:

Your agency can be as large as small as your scaling allows

Get your employees to the point where they identify their work as a CALLING

Important Episode Links:


Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward

Speaker 2:     00:17         [inaudible]. Everybody. Welcome back to funnel hacker radio. This is going to be one of my funnest podcasts. Uh, you know, my guests, you had the upgrade of hearing from her quite a few different times, but she has a new role and I can't wait to talk all about that. So first and foremost, Julie [inaudible] and welcome to the show. Thank you for having me. I am so excited to. I, I have coined a new term. Would wired in excitement, excitement level at the Dave Woodward level. Oh, you're too kind too. Kind of honestly. Then that would be the type of excitement I have right now for the opportunity. I want to introduce our newest partner to click funnels, Ms Dot Julie. Yes. I, um, I, I had been waiting for this day, I feel like for my whole life.

Speaker 2:     01:06         So I want to make sure people understand what that means is a little background here. When we started clickfunnels four and a half years ago, uh, there was two cofounders, Russell Brunson and Todd Dickerson. We then brought on a third co founder, uh, Dylan Jones, who we later bought out. He was helping us primarily on the Ui side. And so todd and Russell Todd being the, uh, the whole tech guy behind the scenes who I don't know how he does what he does. I'm literally fascinated every single day. Anytime we're together, I'm like, todd, I don't get it. And I'm so glad I don't understand your magic because I would screw everything up. Russell, you guys already know because Russell is the marketing genius behind click funnels and a ton of other things. We then have four of the partners myself. I run all the business development opportunities, the top line revenue type of stuff.

Speaker 2:     01:52         Uh, our CTO is Ryan Montgomery, helps todd managed a lot of things on his side. We then have a Brinko Peters who works on our side with all of our operations and things, and John Parks. You guys know who runs all of our traffic behind the scenes for the little Julie, has it been a year now? It seems like it's been about a year, a year, and Julie's been behind the scenes literally working magic that you guys can't even. I have still totally spellbound by how you pull off what you pull off. No one gets more done in a day than Julie. I don't know how in the world she gets it done. She's actually helping Russell right now in writing a track two secrets book. She has literally been the brains behind what we're going to roll out here. Actually you guys on this call is as our new waffle and how that's all coming together as far as our internal agency, what that means to you guys and more importantly, how you can actually start doing this kind of stuff in your own business and that Julie has her own multimillion dollar business, which basically are buying to bring her over to click funnels.

Speaker 2:     02:53         And we'll talk a little bit about how that's all coming together. In addition to that, uh, Julie is probably the person you will ever meet. In fact, I was just with my family, seen Mary poppins and continue to think of Julie because that's what she's like in our craziness that we have over here. So she's the one who makes all the magic happen and I just wanted to make sure everyone, you guys were listening, understand our gratitude, our appreciation for one of the major things that she's done is allowed Russell to kind of step away from doing all the stuff that is great to get us to where we're at, but won't get us to where we're going. And without Julie, none of this would happen. So Julie, my gratitude to you, my appreciation for you and so excited for 2019. So with all that said, welcome again and I'm so glad that that's all we're going to cover.

Speaker 2:     03:41         That's the start. That's the start. You know, it was so funny though, you know, watching, as you know, during the year when we were talking about kind of the org chart of clickfunnels and how Russell was in Russell at this point. Like you should be like seoing, not seoing and cmos and funnel building and copywriting, writing your own emails. It was crazy. It has been crazy. And again, if it wasn't for you stepping in, we'd still be in that same situation. Uh, so actually a little step back to last year about this time is when Steven went to go do his own thing. So Steven Larson was Russell's funnel builder and he and Russell were kind of tag teaming up, doing a lot of the stuff that really kind of got us to where we were for about two years. Russell and Steve were kind of tag teaming that.

Speaker 2:     04:32         And as Steven left, it was one of those, it was kind of a, a weird mixed blessing. I love Stephen to death. He's become a dear friend and he's helped us grow, got us to where we were, but it was time for him to go spread his wings to grow his business and what he wanted to do. And so as he left it was then a matter of saying, oh my gosh, what in the world are we going to do? How are we going to prevent Russell from doing all this stuff that steven was doing and bringing in a team that would allow us to scale and we were struggling so much as far as trying to find the right fit you have to understand to. It's to be able to get into Russell's brain is, I don't know, it's more than just a padlock. It's kind of like one of those.

Speaker 2:     05:16         It's kind of like the whole Laura Croft tomb raider type of thing where she's changing this little egg thing and it changes a million if it's shaped and there's four different keys and Julie's been able to do that and so Julie's dad had this magical key that's been able to basically work with Russell at a level that is allowed Russell to focus more on helping us grow the business and really taking her genius, which again, Julie's. I take a look at all the magic you've done in your own business. One of the things I was most impressed with was your ability to literally be able to replace yourself and so Julie had her own, again, create your laptop. Lifestyle is one of her create your laptop. Life is one of the businesses that she was doing. Again, a seven figure, two Comma Club, award winning business, crushing it, but she said, you know what guys, I really want to be involved with you guys.

Speaker 2:     06:07         I want to find a way of helping you guys get to the next level which was beyond. I mean, again, Julie, I can't thank you enough for that because it was great for us to see how you came in and without expecting anything, just said, let me help and I think that's a huge. One of the main attributes that you carry is this ability of having such just massive passion and caring for other people. Most people just don't have that. Especially when they're running their own multi, multi seven figure business. It's easier to say, you know what? I got this. I'll do my own deal. You were able to say, you know, I'm going to put this on the back burner. I'm actually going to hire other people to replace me. Which really is what, how all this started with Russell because it was at that point where thought, all right, if Julie can do that, her business, how could she help Russell do that in our business? I want to kind of dive in. I've done enough talking. So how do you do all you that you do?

Speaker 3:     07:00         Well, you know, it's so funny. As I was getting ready to like talk about this transition. I know a lot of people when I first came onto click funnels, you know, they weren't quite sure why I was doing that because it was like, well you have your own business over here. Like this is obviously not like a monetary monetary thing. And of course you know, there was part of that, but I honestly, I had this analogy of like ships that are like all going in the same direction and headed for the same promise land. And it was the SS click funnels which was like this huge ship, right? And then my little ship was like behind in its wake and we were serving the same customer base and we were both going in the same direction. And I, and my business was really flourishing in the wake of click funnels and I know Russell has talked about how cool that is when a business can like create other businesses.

Speaker 3:     07:46         But for me it was like I recognized how much the success of clickfunnels was really. There was so much of that attributed to the success of my business too. And so it was like, it was a no brainer. It was like, of course I want to get on the SS click funnels and help that business succeed because a rising tide lifts all the boats. Right. And so for me, um, it was more important for me to be on the team that was going to make the most impact than it was for me to just be like the captain of my own ship. Do you know what I mean? And so for me, I'd much rather be, you know, like on the team first mate, then captain of my own little Shit, you know,

Speaker 2:     08:26         oh the great thing is your little ship was growing at a very fast pace. So it's not like it was this tiny little thing. And that's really for us, when we were able to bring that in and acquire that. So some of the things that you're going to see rolling out is this whole idea as far as create your laptop life and with that there are so many things you guys are going to see happen in 2019. I wish I could go into all of them. One of them is going to be associated with this whole concept of freelancers. Now we just rolled out a funnel Rolodex and we've got a bunch of changes were making to that between now and funnel hacking live, but that's just a small little, tiny team of what freelancers can do. Julie, you've had this magic ability to really help build agencies and to obviously you have your own agency. You've now, I've taught other people how to build their agencies and you've. You've really given the keys to the kingdom to a lot of these freelancers to truly provide them a create your own laptop life. So you don't mind. Could you spend just a few minutes kind of talking about what is a freelancer, how to. How can freelancers fit into the ecosystem of click funnels and what is, why would someone want to do that?

Speaker 3:     09:33         Well, so I, I will. I will die on my sword when I say that. If you want to get started in online business, the easiest way to really start is to offer done for you services to start because you don't need a huge following and you're essentially selling time. Right? And so like you don't have to have anything created and so I have helped a lot of more women than men, but men to jump into the online space through the done for you services and you know you could get started with copy with social media or with funnel building and funnel building could actually pay a lot more than some of the other online done for you services. And so it was such an easy a marriage to put those two things together because not only could you make money quickly, not only did you not need a product, but you were helping other business owners make money through funnels and on top of it, you could also get affiliate commissions as you fold.

Speaker 3:     10:28         Click funnels and the process, and so as I saw these, you know, a lot of moms would start coming to me, I want to make three to $5,000 a month. I was like, this is how you got to do it. And so that's where I started and then as I grew my agency, I started to teach people how to grow their agency as well, how to hire, how to project manage when you're building funnels and running ads for people as well. And even if you decide someday to not fully scale your agency and you want to go into coaching, consulting course, creation, any other business, you will now have the skillset as that you needed as an agency owner to build any kind of business you want. So it's like at this one, two punch, make money, build the skills at build the foundation for whatever your legacy is going to be. And so that's essentially what create your laptop life is all about, is like build that foundation that no one can take away from you no matter what you decide to do.

Speaker 2:     11:21         To me, that's the part I am so excited about because a lot of people are trying to do, again, this is probably gonna be posting the first week or so of, of 2019 and there's so many people out there right now her saying, you know what? I want 2019 to be a unique year for me. I want this to be like the best year ever. And you know, we hear a lot about affiliate marketing and I'm obviously we run a large affiliate program over here, but I think the cool part is this whole idea as far as creature, laptop, life, and the ability to then really control your destiny without having to have a product which so many times people spend literally years building a product that never gets launched. And that's one of the things I was so excited about is this. So first of all, if you guys go check out, create your laptop, uh, Julie's face of that.

Speaker 2:     12:09         She's done an amazing job building it. In addition to that, she's a, has an amazing team and I want to kind of talk right now, Julie, if you don't mind about this whole idea as far as project managing, it's been one, again, one of your many, many talents is I don't know how you do all that. You do, especially when it comes to project management. You're managing not only our internal agency, which we'll talk about a few minutes, but also you're managing a Russell's books. Uh, our two Comma Club coaching program. You're one of our coaches. You're managing that, uh, and providing massive content. So if you don't mind, could you help people understand when we start talking about project management, what does that really mean and what is the financial opportunity available to someone who wants to get involved in something like that?

Speaker 3:     12:52         Yeah. Well, so project management, it is a, when you can find a good project manager, man, don't let them go. Like it's a unique, it's a unique skill set and there's project management as a service. Like I know people whose entire business, that's all they do is they go in and they do project management and pr and really, you know, I remember when Brandon and pool and came to click funnels and they were doing the CEO slop it stuff really at scale. When we talk about scaling and we talk about like how to, how to make your, you know, double your revenue in 10 x your revenue. We're really talking about managing people because any business, I don't care what kind of business it is, the way to scale is through people and the only way to scale with people is to have project management in place where you can manage the teams that people so that you're all moving in the same direction. Like you know, like the choreographed dances you see at the mall. What are those things called where people all of a sudden bust out into like choreography mobs. Yes. Thank you. Flash mobs. Right? It's like at its very core scaling your business is about learning how to manage people and projects. Right? Like that's it. And I know I know it, you know, that doesn't sound quite as sexy as like 10 x your revenue, but like that's really what it is. And I remember brandon saying I aspirin and I was like,

Speaker 3:     14:10         what do you do all day? And he's like, well really what I do is I'm thinking about project initiatives and the people and the project managers that we're going to need a place like because I have to keep building out the team. And I was like, it's so interesting that that's really at scale with what businesses are doing and that's exactly what Russell is doing and that's why I've kind of taken on that marketing role so he can really start to cast that vision and start to create those initiatives, those people, teams that then I can manage to help bring all the initiatives to fruition.

Speaker 2:     14:41         I love it. And I've talked a lot about who, not how. I know Russell's done podcast on, I believe you've done a podcast on who, not how. And so there's a lot of resources out there, but if you don't mind, because one of the things we were talking about in our, one of our meetings we have just recently was this whole idea as far as this waffle and there was a ton of fomo associated with the waffle. We were actually at waffle me up a hector owns the company, gave us all these necklaces that had a waffle on it. We then reflect with Ryan with regard to some of the things that he was doing from a Dev standpoint and creating a teams. And I want it, if you don't mind, let's kind of segue from, as a project manager, what does this whole waffle, how does it work in an internal agency and what are the pieces that a person would need a, if they're going to look at project management, what are the pieces they need to add to that waffle?

Speaker 3:     15:29         Yeah. Okay. So, um, the idea of the waffles, like it's a square. And so, um, basically if you imagine a square and you think of a funnel building agency, right? We have the people that you would have would be like a funnel builder, a designer, a copywriter, um, maybe a video person and a content person, right? So imagine those five people down that first column.

Speaker 3:     15:52         Okay. And those are your core team. Now, as you start to expand out, you need to create a second team and the third team and a fourth team. So you can, as you imagine that waffle, you are essentially creating a second column, a third, a fourth, and you're hiring another funnel builder, copywriter, designer, video content versus the idea is once you have that waffle all filled out at the very top, the very top row is project managers. So whenever a team is working and they need to know what to do, they're going to look up right and they're going to report to their project manager. But in any kind of agency, especially a funnel building one where there is like a skill level involved, they also need to understand how to do it. They need to have someone to report to as to how to design well or how to copy well.

Speaker 3:     16:40         And so if you look left on the waffle, right, you go over and you're able to basically ask the head funnel builder, the head designer, the head copywriter, how to make the coffee better. And so instead of an org chart, which is very flat and two dimensional, where there's just one person reporting the reality is that as a project, as a project manager in the agency, let's say Jake who is a designer, he's going to report to me for the, what of the design, but he may report to a head a head designer, he's actually our head designer. But if there were another one, he would report to that person asking about how his design is working and it just creates this three dimensional reality, which is real life, right? Because, um, that's just how agencies work.

Speaker 2:     17:25         I love it. So if you could take back, take a step back to last year. As Julie came in, she basically acted as not only a project manager, she was also a content creator. She was also part acting partly in as our funnel building side of things as well. And so as you guys were first starting your business, realize you're going to find yourself, if you were to look at this tic Tac, toe board waffle type of thing, you're going to, your name may be in a whole bunch of different places all over. It was a Julie Board for them for a while there, but the the object now is to start replacing yourself. And so we brought in, Julie brought her in as a part of her click funnels now and one of her main responsibilities here is to replace Russell from the marketing standpoint. So she's now our vp of marketing.

Speaker 2:     18:09         She's heading up all of our marketing. We've created our own internal agency, so she's hired a. We now have a yourself who basically is our chief project manager soon we'll replace that as well, but she thought I was going to be training all the other project managers that we bring them in in internal agency. It was all that really was brought in primarily just to build out our own funnels. We really didn't start this with the intention of bringing others on. Now we're actually, and we'll talk about some other stuff we're gonna be doing later, but realized that first column was you were heading up the project management. We had nick, who is our chief funnel builder. Jake is our chief designer. Karen's or chief copywriter. I'm, who am I missing here? Dan is our chief, a videographer, and then Russell and I were sharing the role of chief content creators.

Speaker 2:     18:55         He and I were doing that together. Um, in the content creation side. We both became the bottlenecks and that's one of the things when you're looking at this whole agency model to realize you, you've got to try to break through bottlenecks as much as you can. And as we were looking at the scale of this, especially as you start one of the, you run across two different types of bottlenecks. One is what to do and that's as Julie mentioned, again, that's where you would be looking to your project manager. The other thing is how to do it and what if you don't know exactly how and really it's not just how it's at the way in which the owner wants it done. And I know that was probably one of the biggest things and there's a lot of people who can write copy. There's a lot of people who can do design or funnel building, but it has to be done the way that the owner or the project manager wants for that system.

Speaker 2:     19:48         And I think that's what you've just done such a great job over the course of this last year, is helping communicate that in a way that, um, how do I say this in a nice. In a way that was kind of your, the kind one of the group here. Uh, I, I definitely am not, that's not one of my skillsets. I'm much more direct, but a, Julia, we were able to do this in a nurturing way. And I think it's real important when you start looking at scaling a business and scaling your company to realize that you've got to, as you're one of the main role is you as a ceo or whatever role you want to put yourself in. Anytime you're managing people, you're also a coach. And Julie, you've done such an amazing job because you have your own coaching program as well and I think because you were used to doing that type of coaching as you came into our team, you nurtured and coach people through that in a way that we go to a very fast paced as do you, but you were able to nurture in a way that brought a lot of congruency as well as a just more of a family friendly type of environment.

Speaker 2:     20:54         And again, I think it's an important thing if you don't mind, if you could spend just a few minutes far as teaching people, how do you actually coach someone and help them develop the skill set while still holding people's feet to the fire to get stuff done?

Speaker 3:     21:07         Yeah, it's a fine. It's a fine line because I think, you know, I always am. I always remind myself it was something I think, you know, probably I learned in kindergarten this idea of like the compliment sandwich and it's not necessarily like a platitude compliment, but it's like whenever you're about to go disseminate, don't forget to like express your gratitude, your encouragement, whatever it happens to be. So like say something that like shows that you recognize that they're working hard, right? Then provide whatever constructive feedback you need to provide and then wrap up with some sort of encouragement. So be like, Hey, you know, I saw that you were working on this funnel. I know you've been working hard. Thank you for putting in the extra hours. Here are the changes that really needs to be made. Right? And then you could go through and then at the end you can say, you know, thanks.

Speaker 3:     21:55         Um, I know that this has been a big project and I really appreciate you acting so quickly or whatever. It's just like validating all as much as you possibly can where you see people attempting to do a good job because people like crave that. And then that way the constructive feedback is always so much easier to handle because they know that you're seeing them. So to me that's like, I mean, it's just like they call it a compliment sandwich was not really a compliment. It's more out of that. It's just, that's always the way I try to coach people whenever possible.

Speaker 2:     22:28         I love that analogy and I think it's important for those you guys who are listening realize as the entrepreneur, the people you're hiring, they may not be motivated by the same type of things that you are and they're not going to be as driven as you are. And I know that, uh, in my earlier career it was one of the biggest mistakes I made was thinking I was bringing on a whole bunch of entrepreneurs who are going to be as excited as I was. They were going to stay as late as I was. They were all invested and understand that when you start looking at careers, there's typically three different steps to that. Jobs or positions. And typically a person when they first started working there literally are just looking for a job. It's a paycheck. That's all it is. And your responsibility as the business owner is if you can help paint a picture for a career you're going to find all of a sudden, once, once a person goes from job to career, their mindset changes a ton.

Speaker 2:     23:19         And we're starting to see that already as we look at, um, those people who are our head designers, copywriters, all that kind stuff. When they start seeing themselves as a career where they're building out other people, you will see their whole attitude towards their work changes a ton. And then when you can see when a person can go from a career to a calling, life changes completely and understand a calling doesn't need to be a person that they're the CEO or anything else. The janitor can have a calling where they understand that what they do matters. And we just, uh, gave out to all of our click funnels, employees, sweatshirts and sweatpants. And on the back of the sweatshirt bay says what we do matters. Because it really, really does. And I hoping that as you start whoever, as you're listening to this and you're looking to build out a company, you're gonna find, typically you go from a a product to a business and from a business to a company, and as you start really building out a company, you start to having to lay out a career path for those people who you're working with and if you can get from career to calling it, lily is the biggest game changer you're ever going to see in your business.

Speaker 2:     24:24         Because now people are connected. They feel vested. You can tie this to culture. You can tie it to a whole bunch of different things, but realize, as Julian mentioned there, that complimentary sandwich type of approach is so critical to people because there's a lot of people who the dollar isn't as important as validation and knowing that the work matters and knowing. So as an entrepreneur, typically you, you're going to be a high d, You're going to have a high monetary drive, but that may not be and most likely isn't gonna be the type of people you're hiring. So you have to realize that you're not going to motivate them the same way as you yourself might be motivated.

Speaker 3:     25:01         And I got the understanding, the more that the CEO or, or even even the c suite level, whoever's up at the top can recognize that the ship is moving because of the work these people are doing is just. I mean like Jake. So funny put a meme about facebook of like a designer and it was so funny because you know, Jake, nick, Karen, I know and you know, maybe it comes from the fact that I used to do those roles as well. They work harder than. I mean like they just work so dang hard. It is unbelievable. And they are like actually the ones like birthing whatever asset. Right. And so like recognizing how much skill that takes just I don't know, wherever you can and whether you have an in house team or whether you have contractors, just recognizing their talent and their skill goes such a long way. Such a long way.

Speaker 2:     25:58         No, I appreciate you're mentioned as far as recognizing contractors. I think too often that isn't appreciated. I'm sure you've had in your experience, if you don't mind, to kind of talk about when a contractor doesn't feel appreciated, what typically happens and how can you actually show gratitude to a contractor?

Speaker 3:     26:17         Yeah. Well it was a big mistake that can happen for contractors. Freelancers is that they can, um, they can be treated like the monkey who just implements and this is partly the fault of the contractor if they haven't positioned themselves as like, Hey, I'm going to strategically help you and I'm not just the implementation montcalm also like the artists trying to help you figure this out. Um, but then from the, from the employer side, understanding that when you bring a contractor, they're not an employee. They are, you are bringing them on in a, in a, in essence to consult and to be the boss of whatever project it is. Right? And so, like sometimes like employers will treat contractors like employees and it just, it just hurts the relationship when recognizing if you're going to go hire a funnel builder, you're essentially saying, you're better at this than I am. I want you to come in and I want you to actually lead the charge on this. Um, you'll find that contractors will perform better if you do, you know, if you, if you, if you see it that way rather than just like the monkey who's just gonna like do the dirty jobs that you don't want to do.

Speaker 2:     27:22         No, I love that. So how do you, how do you work best with a contractor in that role and help them feel connected and have some ownership to what they're doing without having to give them actual ownership of the project they're working on?

Speaker 3:     27:35         Yeah. Well, I think the very first question you have to ask yourself is, is this really a contractor job or am I trying to fill a contractor, an employee position with a contractor? Because I will, I will gander a guess that a lot of people who are scaling their business need to start building an in house agency like clickfunnels does. Um, and they really need people who are on the team. If that's not you, if you're not in that place. And it really is a, you know, a sectioned off projects that a contractor would do. I would just say that the more you can bang out the scope of the better and just remember contractors feed on testimonials so you can do an amazing thing about making the contractor's work better by being willing to offer a testimonial and a case study because for a lot of them that's going to be like, hey, if this goes well, like I will shout it from the rooftops, I'll tell everyone I know that will help them perform better. It will also give them a nonmonetary when that they will need it to make their business grow.

Speaker 2:     28:36         Awesome. So kind of a loaded question here and that is, can contractors become good employees?

Speaker 3:     28:42         Um, I think in some cases, yes, I think it all boils down to what they're motivated by. If you meet a contractor who is, has a high economic drive, right? Who has a high drive for freedom, they're not going to be a good employee, they just won't. I will tell you that the two employees that I have now originally were contractors. Um, and both of them actually are gonna be coming and working with click funnels as well. They both were not just driven by monetary, they were freelancing because they wanted a laptop life, but they really, really enjoyed, again, being a part of a team, being part of a bigger mission. Certainty matters to both of them. And if you have someone who likes certainty are gonna, like the steady paycheck, they're going to like not having the hustle. Um, and so, so in that case, when I brought them on as employees, they didn't see it as like, they were like, yes, we're ready to be like on your team like that. Um, and so in some cases it works out, but they had both been working for me for about two years before we, before we did that. So we kind of, you know, the honeymoon was over, right? Like we all knew what we were getting into.

Speaker 2:     29:54         I, it take off here in a few minutes. I want to kind of wrap up with a couple of things, most importantly, how people can get ahold of you and some of the things that are coming over with youtube click funnels. So you had mentioned as far as we, we have the opportunity of having two amazing people being brought over to the team as we're so great. Your laptop is one of the things. So if you don't mind, tell people what that is and why, why somebody would want to go there and what they're going to get.

Speaker 3:     30:20         Yeah. Alright. So, so much is changing but it's going to be amazing. It's going to be so, so create your laptop. Life is basically a membership community for people who want to start service based businesses. So um, I would probably say about 60 to 70 percent of the membership. It's not a thousand people right now. Our funnel building agencies, digital marketer. So if you are interested, that is a great, great community to get hooked in. There's some great content. I go live once a week. I answer your questions and that has been running for three years and it is amazing community, so that is coming over. That will be, I don't know how it's all going to like unfold that I know that it's only going to get better hooked up to the SS click funnels, so that's remaining, um, the second thing that I do, which is going to become an official partner brand click funnels stamp his funnel, gorgeous, which is our premium more feminine, but we also have some funnel handsome in there to a design for heart centered female entrepreneurs who want something that's gorgeous and beautiful. So that's exciting. Um, and then most of my other contact is really going to get worked into the fabric of click funnels. So if you're interested in the two Comma Club x coaching program, um, any of the content that's going to be coming in 2019 is going to be all, all pushed through there. So I will be found in the funnel hacker community. I'm at clickfunnels. That's where the bulk of my content will be going.

Speaker 2:     31:50         Starting January first. Awesome. And she'll be speaking at funnel hacking live so you can go on stage. They're also to get a lot more. Julie, I highly recommend you check out her podcast. So let's talk a little about your podcast. So right now we have this podcast. You guys are listening to funnel hacker radio. We have a marketing secrets, which is just russell talking about his own thing. So obviously for those of you listening to this one, I typically bring other people on like a bread Giuliani multiple times a will bring other people into fight outside feedback and content. I do send my own, uh, thoughts and things here. But do we have to help people understand what your podcast is, why they should go there and how they actually get more of your podcast as well?

Speaker 3:     32:32         Yeah. So create your laptop when you go to that website. If you just go to forward slash podcast, you'll see my podcast, the, your laptop life podcast is literally about laptop life living. And what that means is when you are working on from home on your laptop, most of the time I'm talking about people who are in the freelance market, um, but people who are building a life and building a business that is the nontraditional business. So I talk a ton about marketing online business. I talked about productivity and some balance stuff because you know, when you're not in a traditional office, there's a lot of things that happen when you're trying to balance that work life balance. So all of that stuff. And a huge dose of funnels and marketing are over overact career, laptop, lifestyle.

Speaker 2:     33:19         Alright? So take checkout, create your laptop Check out her podcast. Uh, you'll see our funnel hacking live. If you don't have your ticket, by all means. I don't know why you haven't bought it yet or not. I can please. Last thing I want is for us to sell out like we always do. And then people are saying, I didn't get my ticket yet to go get your ticket. You don't want to Miss Julie speaking from stage. He's going to be crushing it as always. Uh, Julie, anything else before we wrap things up here? No. You gotta hit out pretty quick.

Speaker 3:     33:43         Yeah. No, I'm just, I'm just so excited for this new chapter. I'm excited for what together we can. We can do. I mean the one funnel away challenge was probably the best example I could see of what happens when you put heads together and you put all those skillsets together. You have russell with the strategic marketing genius that he is, um, my skill set which is really systematic teaching I would say. Um, and taking that strategy and then steven who is just totally the funnel preacher is what I call him because he's just going to like kick your butt and when you put those three things together, we saw the power of what happened. And so I'm just excited to be able to do more and more of that and to, to not have to duplicate my efforts in two different ships and to just like bring more value to the funnel Hartford community

Speaker 2:     34:37         now. Well, we are so excited to have you as a partner. We're super excited to bring your content, your businesses over to click funnels to really help out, especially those people are getting started in wanting to build an agency, wanting to be a freelancer, a, we're going to tie this into a whole bunch of other things. We've already bought some domains around that. June, we'll be launching all that stuff as well, but 2019 is going to be a crazy, crazy year and we're so excited to started off by announcing a Julie as one of our newest partners and more importantly, as the person behind the scenes making everything happen. So Julie, I can't thank you enough. I'm so excited for 2019 and appreciate all that you always have done and continue to do. Thank you.

Speaker 4:     35:15         Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me. We're trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if the people you'd like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.


Jan 2, 2019

Why Dave Decided to talk to Roland Frasier:

Roland is one of “the most interesting men in the world”, so why wouldn’t Dave want to interview him?!? Roland hopped form the lawyer yacht onto his investor battleship where he’s scaled 24 different 7-9 figure companies, and he’s having the time of his life while doing it. Introduced to the entrepreneurial world by his father, he’s here to share with us all his amazing insights about networking, scaling your business, and other tidbits he’s learned along his journey of entrepreneurship.

Tips and Tricks for You and Your Business:

(6:24) How much do you need to know about your financials as an entrepreneur?

(11:28) Learn from the successful, both living and dead

(30:48) Change is Guaranteed

(35:12) Value, You Have to Give it to Get it

Quotable Moments:

(9:08) “That to me is just the key: having that multidisciplinary approach to getting out of the tunnel vision of just having that one skill of an entrepreneur.”

(11:58) “That’s the key. You need to make yourself a student of success. You need to relentlessly pursue knowledge and experience in that.”

(25:39) “The key to rapid scale in business and in your life is to partner.”

(31:47) “One thing that is absolutely guaranteed is change”

Other Tidbits:

Roland has been on his own since 16, crushing the real estate industry

Want to better improve your networking? Try shutting up and just listening.

A lesson Dave is always trying to help his sons learn is the concept of attributing value to others

Important Episode Mentions and Links:

Business Lunch by Roland Frasier Podcast


Speaker 1:         00:00       Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward.

Speaker 2:         00:17       Everybody. Welcome back to funnel hacker radio. You guys are in for the ride of your life today. I am so, so excited to bring on a dear friend of mine, Mr Roland Frasier. Rolling. Welcome to the show. I appreciate it. So nice to be here. So if those of you guys who don't know, Roland, Roland literally is the most interesting man in the world. He is the puppet master behind a million different brands. This is a guy who basically has been responsible for for literally over 20, I think 25 different companies, taking them for seven to nine figure businesses. The coolest thing for me honestly though, is he's the guy who just makes things happen and you never really see all that you're involved in rolling until you see the aftermath and you're like, oh my gosh, I cannot believe all that. Roland's done everything from digital, TNC and digital marketer and, and war room in addition to a million different other brands.

Speaker 2:         01:07       Uh, a guy who's crushed it in real estate, uh, basically been on your own since you were 16 and yet god is real estate license at the age of 18 and just crushed it in real estate, a recovering attorney who basically created one of the biggest law firms in San Diego area before you went on your own, just doing your own investing in. And I think that's the part I'm most excited is no. So many of our entrepreneurs, they start off rolling and probably kind of like yourself or even myself, where you get going. You think someday I would like to be there. And that's where [inaudible] is right now. He's there. It's fun to point to where you're at. I love seeing you. The, uh, you know, Gosh, there's so many things. Let me just kind of dive right in and that's great. So Roland, I do, I know for a lot of our lot of our entrepreneurs as they get going, they're fascinated by people who have made it. And I know I, as I was going through some of the things, just really even a juror, your background and understanding that literally you're on your own since the age of 16, if you don't mind just share a little bit as far as what got you started, how you got this whole entrepreneurial bug and how all of a sudden you find yourself where you're at.

Speaker 3:         02:25       Sure. Yeah. I, you know, I think what really got me into it was my father to this day continues to practice tax law and so he had a, just a continuing flow of really interesting characters that were in business, mostly entrepreneurs and he would help them plan their tax stuff. But the side benefit for me as this kid was, I'd see all these great entrepreneurs that were in my social life through my parents. And so I got exposed to everyone from real estate investors to grocery store owners that, you know, the Internet did not exist at that time, shockingly. But, um, I mean, I know I look like I like probably only 20 years old, but now I'm the, uh, the, the thing that was cool was just being exposed to that, you know, there'd be race horse owners and I'm just, you know, restaurant owners and manufacturing people.

Speaker 3:         03:25       And so I saw all of them and I was just like, this is really cool. These people are, they don't have jobs, they work for themselves and they work to serve their customers and they found this, this place for themselves that's in a market that makes sense and they're able to have this great lifestyle from it. And so I just was like, I want that. I really am fascinated by that and I want that. And he gave me really great advice as a kid before. No, even when I was in high school, he said, you know, the, the two things that have helped me the most in business are having a, um, an understanding of how to read financial statements. And he took that all the way to being a certified public accountant and understanding what the law is, which, you know, he practiced. He still practices to this day. So for me, I, I, I saw that I was passionate about business. I started reading everything I could about business autobiographies from business people and um, and all of the best selling business books and then marketing and sales and everything else. So it just, I just caught the bug from all of those cool people that, that were in my life at the time.

Speaker 2:         04:41       I love it. And I think, uh, I know for myself, I was very similar to us with this whole concept of, of finding out about, you know, kind of behind the scenes. And the autobiographies for me were huge, huge influence in my life. Um, my dad wasn't an entrepreneur at all at bay, was an attorney and he, his whole thing was, you know, you go to school and I was accepted to medical school, was supposed to go to medical school and the week before I supposed to go, I chose not to devastated my dad. And my mom was very happy now, but it's uh, it's interesting is as I take a look at, at your journey and, and really just how you, how you took that experience of other people and learning from them. It's probably one thing that I admire the most about you is you have this ability to see into the lives and to the businesses and to very, very quickly assimilate the numbers, the legal marketing in a way that most people don't.

Speaker 2:         05:44       A lot of people would say, oh, I understand how to market this. And you very quickly understand the financials. You understand really the business opportunity. And because of that, that's one of the things that's allowed you to really kind of played behind the scenes. You know, I joke around as far as being the puppet master, but you really are A. I know we've looked at doing some different deals together as far as possible acquisitions and, and it's really one of the things I admire the most is your ability to understand the numbers as well as the business. Could you expound a little bit on, on how in depth the person needs to know as far as the actual financials, because I know a lot of, a lot of entrepreneurs, they're like, know I'm let someone else deal with that and I don't care about it.

Speaker 3:         06:24       Yeah. I think that that really just the ability to read a financial statement and know how income statement or P and l, depending on what you want to call it and uh, and balance sheets and cash flows work is really critical because one of, I think the leading cause of business failure is under capitalization and a poor cashflow management. And so that's, that's a critical thing to understand that you can't put off on somebody else. Now a great cfo, a great chief financial officer or a really good accountant will be helpful in, in helping you manage those things. But, but to even get to the point where you can hire those kinds of people, I think as you're getting started, you need. You need to know that just like I, I actually think that every entrepreneur should know how to use click funnels and build a funnel because themselves, because even at the CEO level, to understand what's involved in such a critical component of the business as the marketing funnel or the financial statements is, is really key.

Speaker 3:         07:28       And if you understand how that stuff works, you don't have to be like a whizzbang expert. I mean, and I certainly wouldn't ever advocate that anybody do all that button pushing in their business forever, but, but the knowledge of those basics in all of those different disciplines from marketing to finance to hiring, to, um, you know, to sales I think really helps you have a holistic picture of the business. And so for me, when I'm working with somebody, like I'm going into a new business right now, I'm in the process of buying a real estate brokerage, right? A relatively large, fast growing one. And because I have all those, those places to draw from, I can take those and say, here are the opportunities that exist. And as you pointed out, I think that's my superpower, is I can come into any business and say here's at least six opportunities that are significant that we should be doing that we're not, and here's how we're going to do them and here's the prioritization and here's how they all interlock to increase value and also have flexibility for multiple exits and things like that.

Speaker 3:         08:34       So having, having the ability to, to have insight into all those things I think is really helpful for people. So even just buying a book on, I think Keith Cunningham has a good book on how to read financial statements and um, and obviously Russell's books on marketing secrets or Dotcom secrets, those things. And um, and just having basic understanding of all those different things, if you're going to be in business, will help you, especially with all the people that you work with as contractors, employees, managers, and business partners. So that, that to me is, is probably the key is just having that multidisciplinary approach to I'm getting out of that tunnel vision that a lot of people have as to their one skill as an entrepreneur.

Speaker 2:         09:20       You know, I, I so totally agree. I know when I, when I first got started, I just thought all that matters. I'll just make more money. I'll make more money. That'll solve every problem and it just doesn't work that way. It certainly helps. It's better than not making more money for sure, but it's not enough. Again, I'm, I was just recently actually introduced to Keith Cunningham's work and really been fascinated by it, so I'd highly recommend you guys take a look at the. There's quite a few different books he has out there. Any of them that you recommend specifically

Speaker 3:         09:52       that one on reading financial statements. It might be like keys to financial statements or. I think he's got a key in the title. I'd have to look it up, but that it's a very thin book and it's very rich in what you need to know.

Speaker 2:         10:05       I totally, totally agree. If a person wanted to kind of develop your superpowers, what additional things? Because I get enrolled, I'm always so impressed by it. It always cracks me up. Anytime I see you a networking and working with other people, you are so observant and so keenly aware of everything that's going on around you as far as the people who's talking to who, what, what's available as far as not only actual tangible assets, but also the emotional assets in the employee assets. How any additional resources or ideas. If a person said, you know what, I would like to become more like rolling in that super power. What else? Where else could they get more wisdom in that area?

Speaker 3:         10:47       Sure. The, the, you know, as you and I talked about the, to me, I think the autobiographies and seeing how great entrepreneurs of the past have thought and and when they take the time

Speaker 2:         11:00       to share

Speaker 3:         11:02       that when they're looking back over their lives, they will. They will identify those key pivot points in their lives and and looking at what they did and how they think and how they approached it, especially when they're thinking back on it I think is absolutely invaluable. So people asked me who, who are your mentors? And I posted a, I think a week or so ago because I had a lot of people asking me at the end of the year and I said my mentors this week, our Henry Ford and John Rockefeller and Conrad Hilton, who all built amazing industry changing businesses and I read, I was reading actually listening to because I can listen faster than I can read listening to their autobiographies. And, and I think that that's, that's the key is you need to make yourself a student of success and you need to relentlessly pursue knowledge and experience in that.

Speaker 3:         11:59       So the, the other side of the coin is, you know, learn about law, learn about financial statements, learn about marketing, learn about hiring, learn about all of the different components of a successful business. Get as many mentors either live or, uh, or via a books and tapes and courses as you can network with successful people. Don't network with unsuccessful people. So I belong to multiple masterminds and uh, and yours is a, as on the top of my list for 2019 by the way. So I'd love to chat with you about that after. But I'm being around people who are doing things and staying plugged into the current and by current I mean current like an ocean current of what is working and what is not and where things are going, I think is gives you those glasses that allow you to see around the corners of what's coming next in your business and the businesses that you get involved with.

Speaker 3:         12:58       And then on top of that, I'd say go out of your way when without people asking. I mean don't do it a officiously, but, but without people asking, I, I just go out of my way to try to find ways to help other people who are successful businesspeople and who are aspiring successful business people. And that interaction keeps me sharp. I'm always looking for as, as traffic and conversion summit taught me. I'm always looking for the up and comers. If you ever think that the incumbent marketers and the incumbent gurus of today are the only thing that you should study, I think you're missing out on so much that the past has to teach from the Robert Collier's and the Claude Hopkins is. And those folks, um, to the up and comers who are making headway in the business and you see them rising. So when I see somebody be mentioned several times in a few, in an, in a few different places as an up and coming entrepreneur, whether it be marketing or otherwise, I reach out to them and say, I'm hearing a lot about you.

Speaker 3:         14:02       I love what you're doing. I would love to connect and get to know you better. So I'm trying to bridge the past, present and future at any given time. And then when I get the chance to be in the company of any of those people, I shut the hell up and listen to what they have to say instead of trying to prove how amazing I am, I want to know what they're thinking and how they're dealing with the challenges and what they see coming and all of that knowledge and experience and networking and helping converges into what helps me to be able to do what I do. Man, sage advice. I love it. I, oh my gosh. I think it's one of the things that I've noticed so much with successful people is that ability to just

Speaker 2:         14:52       shut up and listen and not think that they know everything and it's literally Russell and we're talking about this just the other day, how, and I'm sure you've been around long enough to see it as well. There's certain people who at one point were totally on top of their game and then thought they were it and that's all that mattered and they stopped learning and they stopped growing and then all of a sudden they start to taper off and then all they care about a significance and they do everything they possibly can to go out and gain significance and yet they have nothing to give.

Speaker 3:         15:24       Yeah. Yeah. It's, it's, it's amazing if a, there are plenty of opportunities to be found in people's desires to be relevant and yes, so true. Right? So that, that's. That is definitely, I think an important thing to know and, and to help people to be relevant. If you can help people to be even more relevant than they are or regain relevance than there are, they will forever love you and, uh, and help you and do anything they can to open every door they possibly can,

Speaker 2:         15:57       can do for you. I love it. Well, I'm curious, how did you get involved with TNC? So a marketer and more room. I mean, it's this massive brand that you basically own.

Speaker 3:         16:09       Yeah, I, um, so I, I own it with, uh, with three partners, Ryan Deiss, Perry Belcher, and then Richard Lindner who is the president of, of digital marketer and that's all under a holding company that owned several different things. But, um, I met those guys. I listened to one. So my, my internet history is, is fairly long and fairly, uh, from, from very early. Uh, so back in the days when there was Delphi and compuserve and then eventually America Online, right? I had deals with a compuserve and America Online. I had, um, I had lots of websites before when it used to cost me $50,000 just to put up a webpage, you know, because it was all tables in html and stuff like that even before css. So it's, uh, it's been a long, long journey there. Um, and um,

Speaker 3:         17:03       that, that stuff just led to trying to find out who could I look to, to learn from. And so around the, I guess it was a, at this point, probably the two thousands, like the 2007 ish. Um, I, I started, I found this group of people that seem to all know each other. It was Jeff Walker was doing pr just, he hadn't really done product launch yet, but he, he did maybe a year or two after I ran across him. And then a guy named Jeff Johnson who was doing all this really cool, hi highly technical, get multiple servers to create link farms back and forth. And I followed all this stuff and it worked. I was like, wow. So I had, I actually still have all things. It's funny, I get the bills for, I can't, I just can't bring myself to turn them off because I love the technical aspect, an aspect of building sites on multiple servers and ips and then sending those over to others and linking back through them.

Speaker 3:         18:03       But then I made a ton of money doing it. But along that time, uh, there was this guy, Ryan Deiss who seemed like he had some cool stuff and I can't remember. He had a continuity thing, um, that I subscribed to that where he would give little snippets of code and stuff like that. And then he did this announcement that he was partnering with this guy named Mr x and mr x was doing crazy amounts of volume selling physical products online through Google and things like that through ad words. I remember that sales letter, right? Yeah. Wholesale traffic system. Right. And um, so I bought that and was blown away by it and when they announced that they were having a live event, I went out to it and it was the first t and c first traffic and conversion summit, which I think they, they said they had like 289 or 389 people or something like that.

Speaker 3:         19:00       And I was just, I wrote until my hand cramped. I, they, they didn't run events so they were just free form, you know, just, just the whole time was not planned. No agenda, no breaks, nothing. And I'm like I'd have to go to the bathroom but I didn't want to. I literally remember crossing my legs. I wish they would just stop, I have to go to the bathroom so bad, but I don't want to miss anything they're saying because I never stopped taking notes and I'm left handed. So when you handed the ink, you're moving your hand over the ink that you just wrote with or you know. And so my hand is like black, my whole lower hand by my pinky and I got to go to the bathroom and still they're just going on and on and it was so valuable and I'm a.

Speaker 3:         19:49       I later found out that they had no idea they were going to lose money on the event and they had no idea how they were going to pay for it. So they decided at the event they need to sell something and the only thing they could think to sell was a mastermind. So they, they decided to call it a war room and sell a $20,000 mastermind and they had I think 20 spaces or something like that and they ended up selling it out and I did not join. Then I talked to a couple of people that were joining and I was kicking myself for the whole year after for not doing that thing because I was like, I don't know, you know, I've got. I had direct mail businesses and infomercials and all that stuff that I was doing. So I didn't know how relevant the.

Speaker 3:         20:32       I knew I wanted the online info, but I don't know how relevant that mastermind would be and then I was just even like, I had Fomo, like, or regret I guess for not buying it about a week after the things I should have done it and it was full so I couldn't get in. And so then the second year I, I ran up to the desk and said I want to join the war room, and they said you can't. And I was like, Oh, you're kidding me. It's still full. And they were like, oh no, we haven't printed up the forums yet. I was like, oh, awesome. So I, I mean, so it's really funny. I, I just, my experience was with all of their stuff was as a customer of TNC, a customer of digital marketer, a customer of the war room, and I was a member for, I think it was three years when I was helping them and I didn't really.

Speaker 3:         21:24       I didn't really have any big online business or anything at the time. I just wanted to. I, I really loved the marketing and I thought that there would be an opportunity to take their knowledge and apply it into my world, which was more buying and selling companies and you know, helping, helping to, like to buy a company, help to really blow it up in terms of sales and profits and then sell it. And so I started talking to them about that and eventually three years in and I was helping them because of my, you know, my legal and accounting and business background, the opportunity came to, to buy in as an equal partner and I'm with Ryan and Perry. And so I, uh, I took it and as, as a result of doing that, uh, they didn't really have anybody, they had no plans to scale war room and TNC.

Speaker 3:         22:16       Ryan was not a fan of events and he'll tell you to this day, he's not a fan of events. They scared, they just scare me as nightmares the week before waking up, thinking that he showed up and nobody was there. Like he walked on stage and there was literally nobody there. So I kinda took over. Um, those two things and got to, got to scale them and grow them and we, we just exited a controlling interest in TNC. We're still programming and, and um, you know, marketing and all of that stuff. But our partner is a giant events company called Clarion that has 250 different events all over the world and they specialize in helping you take things internationally, which I've been fighting with my partners to do for, you know, for the last two or three years. And it was just a question of focus and money and resources.

Speaker 3:         23:07       So having the ability to exit and get, you know, get a nice payday for ourselves, but also have the company funded the TNC event funded in a way that allows it to expand his has been absolutely magical. And so now we're, uh, we'll be in the convention center in San Diego starting in 20 slash 20. We're doing one in New York at TNC in New York, the 17th, 18th and 19th of September. We're in 20, 20. We'll be in a Singapore, Amsterdam and probably China, assuming we can get everything together in time, but it's a rapid, rapid, rapid rollout with the capital, the team and the skills that we need to do that. So it's, it's been really fun and exciting and we've got um, uh, I don't know why. And when is this going to air out? It's probably error a second week of January. Okay. So we've got Richard Branson should be coming out.

Speaker 3:         24:03       We're in the final. We've, we've got him to agree to come out and so we've got giant people that are coming now because we've got the budget to do it, you know. So it's, it's just now. That's cool. Super exciting. Yeah. And then with war room, same thing. We've, we've blown war room up now to um, you know, to almost 200 members and um, and are looking to double that in 2019 and now we've got somebody that's interested in purchasing a controlling interest in that and our survival businesses, same thing. So it's really fun. Now I'm a in 2019, I'll be six years in as a partner and we have, will have had three exits, plus we still have another four or five, uh, ready. And then we ended up owning continuing interests in these companies, but funded by massive, big, uh, experienced partners that can really help us take everything to the next level role in that.

Speaker 3:         25:03       That's a super power. You talked about it like it's no big deal. We're just going to scale this thing out. We're still have controlling power, but just taking, you know, large checks off the table and I think that's part of, you know, a lot of entrepreneurs like, oh my gosh, I would love to be able to get to that point. Yeah. And again, they can, I mean they, they've got through through the tools that you guys have given them. They have all of the basic things they need to catch fire and start that and then they just have to start thinking about the business outside of just the marketing. That's, that's key. And, and so for me and for my partners, obviously the, the secret to rapid scale and in your life and in your business is to partner you, partner with a, with a great spouse who will support you when you do all of the things that you want to do and the difference of people who have found that support and who don't have that support is very marked, right?

Speaker 3:         25:58       The difference between having that partnership in your family life that allows you to have the time and the energy and the focus for your business life is incredibly important. And then for me, I'm not, I can market, I can write copy, I can do a lot of things, but I'm not the best at that. So I partner with the people who are. And then it's, it's like super friends, right? It's like everybody or did the turtles or the power rangers. Everybody comes together and you have this super force that can just go and accomplish anything. And so like you partnering with Russell and um, you know, you guys have built a great team there that, that is key. So for anybody that's listening that is just right now that that is experiencing success and they're, they're really starting to to find their space in their market.

Speaker 3:         26:54       The big cool thing is that now would be a great time to look for other people who are able to add the skills that you are not the best at so that you give your business the best chance to take off and you get to focus on the thing that is your superpower so that you don't get distracted with all this other stuff. Because I see so many successful people who stop at a million or 5 million or 10 million or 30 million or whatever because they can't. They can't get past like. It's like I don't know how to hire a team or I can't find the money I need or I just don't have the vision of where to go from here. It's all out there. Just partner with somebody.

Speaker 2:         27:37       Oh my gosh, I totally believe you in that one. That's it for us has been the main reason we've been able to scale like we have. And I, I remember talking to Dan Sullivan about it a while back with strategic coach and you know, his whole thing is, it's, it's not how I had to find the right. Who and everyone who's ever been fortunate to work with you. You've always been the right who for, for every partner I've known that you've ever had. And it's the role. That's the great thing about you is no one. I've never heard anybody ever say a negative thing about you. It's the coolest thing in business to see that. It's, I'm just amazed that I've never ever heard a negative thing about Roland frasier. It's just so impressive to have that kind of a track record and a very, very small knit community. So congrats. It is, it is a tiny community. Is. It is real quick. I want to jump over to your new podcast because I think it's just awesome right now. So for those of you guys who want to get more of role in which I highly recommend that you do, I've got a new podcast. It's called business lunch with Roland Frasier. Uh, I think you got what, four episodes out? Four or five now?

Speaker 3:         28:38       Yeah, it's two a week, so I think there's five out now and then they're doing a long kind of a longer interview on Wednesdays and then a snackable a short, like five to seven minute thing on Fridays. Yeah. So I listened to one. The hacking your bio biology with Dave asprey I guess last Friday. It was awesome.

Speaker 2:         28:58       Did Great Guy. And then the first one I heard was with Jj Virgin and I think uh, and I think you're doing these videos, aren't you?

Speaker 3:         29:07       I am not yet. I want to but um, but like and I should but I just haven't gotten that part down yet. I'm very excited to have finally gotten the podcast out because I wanted to do it for like three years and I just never, you know, never took the time. But I do shoot little videos all the time when I meet with people and then post them on facebook and whatnot. So I'm going to start putting those on youtube as well. So video is a, is fast approaching.

Speaker 2:         29:36       Awesome. Well, for those of you guys, again, the great thing about rollins podcasts as you have the opportunity to listen to it as it goes into for one, your network is just so vast and you could literally, you're one degree of connection away from basically anybody at all, which is awesome and so the people you're having on there just super cool, but I think the part I like most as far as just hearing just how candid and just the banter back and forth between you and jj was hilarious. It just, it was just so just natural and just flowed so well. Just it was really a lot of fun and I think for those of us who don't know rolling that well, one of the, again, I always refer to you as the most intriguing man in the world here because you have this lifestyle that is extremely nice, wealthy lifestyle. But the fun thing is you play the game of trying to get upgrades and points and and different hotels and stuff and it's just. I heard you guys talking with Jj back and forth a little bit about it. So any tips as far as for traveling, I know you do a lot of traveling for our, for our audience here, any tips you would recommend as far as where they should get the best upgrades or points or anything else to have a better lifestyle while they're traveling?

Speaker 3:         30:50       Yeah, I have a lot. So the first thing I'd like to do is thank you for, uh, for seeing what I, what I'm trying to do with the podcast because I, I've seen like, I have a lot of reviews that are great and I've got a couple of people that say there's no takeaways, be more tactical. And so I just want to say that

Speaker 2:         31:09       there's a place for tactics and there's a place for mindset, but mindset always trumps tactics in the long run. So you need both. But there are plenty of podcasts out there that have ridiculously good

Speaker 3:         31:24       tactics, including a lot of the stuff that you guys put out right in digital marketer puts out.

Speaker 2:         31:28       But, but the thing that, that I think is really important to see is that if you can have a peak into the way that

Speaker 3:         31:41       entrepreneurs who've achieved great levels of success, I think at, again, like we talked about with the autobiographies, those pivot points in their lives, and you can see that most of the people that I talk with are always upleveling their. They're never complacent. So that's, that's one thing like the people that you mentioned that say, Oh, I'm a successful, I don't have to learn anymore. Well, the one thing that's guaranteed is change. And so I,

Speaker 2:         32:06       I operate as though

Speaker 3:         32:09       everything that I'm doing right now is going to be irrelevant and changed completely three years from now. So I know that keeps me hungry and it keeps me motivated to find new ways to up level

Speaker 3:         32:25       as I go along. And, and as you, you listened to a jj or um, you know, when you guys do like the story of click funnels is constant upleveling and, and, um, the interview with Frank Kern or Tucker Max, you know, Gary v or any of those people, they're all, they're all focused on where's the next place to go and they're not satisfied with where they are. They're not unhappy. They're just not content and complacent. And so I think it's interesting to see that and it's so important as a takeaway. So if somebody listens to the JJ interview and says, I didn't have any takeaways, I don't know what to do, well then you missed everything and you're probably not going to be wildly successful because you see she went from aerobics instructor to Speaker to Dr Phil guests to bestselling author and on and on and on to qvc personality now, right?

Speaker 3:         33:22       It's, it's, it's the, the thinking have, well, okay, I've got this. How can I serve, how can I succeed in this? But also where am I going to go next and how am I going to make that leap? And, and they're all terrified along the way. We all are as entrepreneurs and entrepreneurship is hard. I mean, it's fricking hard, right? So you've got to, um, have a peak that, that is the case for everybody. And there there've been those challenges all along. So that helps you see that there's a place for you to go. It helps you see that everybody has challenges that they're, they're frequently, especially when they're coming up, betting the farm and um, and they don't know where the next thing is going to come and you know, they might not know how they're going to make payroll or how they're going to pay for this mastermind they signed up for or whatever.

Speaker 3:         34:11       But, um, but they always make it happened. And so that fascinates me. And I think that it, the other thing is that networking and relationships will determine your level of success in the grand scheme. So it you, you can design a great funnel sitting behind your computer, but what you can't get is the 20 people that are going to help you blow up your product and connect into retail and find the partners that you need to help you promote and find the right CEO or cfo or whatever, or team members it, it's, it's the relationships outside of that. So all of that is what I try to get down into when I'm talking to somebody. And so having those relationships to where I can talk to those people and have them actually just have a conversation I think is super helpful.

Speaker 2:         35:09       Oh, I love that. I, I'm such a huge believer in that. I just want things. I've tried to teach my four boys. His life is all about who you know and relationships and providing a ton of value and as long as you're out there always providing more value to other people, you may not get the exact deal that you want, but something else always comes. It just does. It's just the most amazing thing. I've never, I've always been so appreciative to those people who taught me that early on my life as far as the importance of you just develop strong relationships and you just have idea where they're going to go or how things will cross in the future, but networking relationships to me is it's what life's all about,

Speaker 3:         35:44       which is why you should always try to help everyone that you can and don't ever disregard anyone. And I like. There was a book I think called what got you here, won't get you there. Yes, and for me it's who got you here won't get you there. Which is to say that the people who got you to where you are a, you don't forget, you don't throw away. You know, we say in the south, you dance with them that run you, but also you have to realize that the people that, that have people who have not been where you want to go will not probably be able to get you to where you want to be. So you have the the job as an entrepreneur, if you're seeking ever greater success of nurturing the team that you've got, supporting them in their development as business people to help support you and the company and their own personal growth and also helping them to find resources in terms of people that you bring into the company who have been to where you want to go so that they can help everybody move up. That rising was it the rising tide raises all ships or something like that. That's, that's the thought and so I think that's a really important thing to keep in mind.

Speaker 2:         37:05       I appreciate that. We'll roll and I could talk to you for days on end and it, but I appreciate your time as well. As we kind of get close to wrapping things up. Anything else that you want to share with our audience?

Speaker 3:         37:15       What is the main thing that your audience needs? Would you say what? What most people listening right now, what are they struggling with?

Speaker 2:         37:22       I think mindset is always one of the biggest things and whether a person wants to agree to or not. It's been interesting this past year I've been, I've hired quite a few different coaches, one for a fitness, another one from nutrition, another one basically, and finances and then a jerrick Robbins, Tony Son for more of a personal development side and he's the one who actually introduced me to a, to Keith Cunningham is great. I love him. I just, I, I. It was one of those things where I was struggling. You know what I think the thing I really need here is mindset and yet I thought, man, I've been on the news a long time. It's like I'm pretty much on top of my game, but it was fascinating for me this last year and how much I've appreciated just it literally to me again, I know Tony talks a lot about as far as it's that two millimeter change. These aren't drastic changes you have to make. Yes. Little tiny changes that just make just massive, massive changes. And so for me, I know a generic was talking a lot about just the relationship with my wife as we celebrate 25 years of marriage in November. Oh, congratulations. Thank you. We've had just a great marriage, but it went back to what you just said and that was the relationship that got us to where we are, won't get us to. We want to go.

Speaker 3:         38:36       Right. And so again, anything you have on mindset or on that side I think would be of extreme value. Gosh, there's just. There's just massive broad topic basically, but I think that I. I guess the thing, the biggest thing is, is if you can always realize that you're thinking too small, no matter how much success you feel that you've achieved and how much you want to pat yourself on the back or how much everybody else's patting you on the back and telling you how great and smart you are and everything else. That there are so many people in every area and you broke down a lot of them really, really well there. And in terms of your coaches, which is by the way super impressive that you're working on all those areas at once, but that you're thinking too small in terms of how good your relationship with your spouses or your significant other.

Speaker 3:         39:28       You're thinking too small in terms of how your relationship with your children are in, what, where your business is and how fast it's growing and the income that you're making, all of those areas, uh, how you're taking care of yourself. You're always thinking smaller than other people who are out there, so never get cocky to the point that you don't continue to stay hungry to improve every one of those areas of your life and realize that every one of those areas of life interlocks with every other area and can constrain it or, or propel it. And so I think that if you can just stay mindful of that, that you, you aren't as great as you think you are, but congratulations on where you've gotten, but you've got to get to the next place because there's always somebody coming up behind you and there's always somebody that's way ahead of you and there's always so much to learn.

Speaker 3:         40:24       Oh, I love it. Well, thank you so much Roland. If people want to get ahold of you, obviously they should go listen to your podcast. Again, that's a. make sure you go, yeah, just a business lunch, a business lunch with Roland frasier. I got the Roland Frasier Park down. I forgot the business lunch part. No problem. Lunch with Roland Frasier. Make sure you check that out on itunes or wherever else you look listening to podcasts, so business lunch, Roland Frasier, and if they want to reach out to you. Any other ways of getting ahold of your content? I have a my website, Roland or all the social medias. I'm always like on facebook, linkedin, Insta, a, all of those places. It's always forward slash Roland frasier. Awesome. Well Rolling. Thanks again Brad. We'll talk real soon. Thanks Dave. Really appreciate you having me.

Speaker 4:         41:07       Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others? Rate Review this podcast on itunes. It means the world to me. We're trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as the people you'd like me to interview. I'm more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.


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