Email Alchemy...how to turn your emails into Gold. Daniel Levis is a master at structuring emails in a way that is totally captivating to the reader. He reveals his "SOD-PC" formula on how to engage the reader in a way that they look forward to receiving, reading and reacting to your emails. He shows why in all of the craziness of social media, email marketing is still the best way to get people to buy your product or service.