During the last economic recession Russ Ruffino was making his living working hard hours as a bartender. However, after diving into Russell Brunson's Secrets books and taking a chance at the online marketing world, Russ made his first sale and hasn't looked back since. Today Russ is the founder and CEO of Clients on Demand, a high ticket coaching program that has helped countless business owners in various niches scale their businesses fast.
Russ talks with Dave in depth on how he constructs his short funnels to attract high ticket clients from ice cold traffic, as well as how he structures his coaching programs to create the most successful outcomes.
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