Why Dave Chose to Interview Josef Rakich:
Josef Rakich and Ken Brickley generated over $1.6 million in less than 10 months in a hyper competitive niche. They sell meal plans and fitness training programs in what most would consider to be a ‘red ocean’ environment. They reveal the secret to being able to bounce back from a declining business to now being able to sell worldwide. Their tips and secrets can help you no matter what you are selling.
Tips and Tricks for You and Your Business:
“That’s why we created some software that allows us to take everything into consideration to still produce the perfect workout plan, the perfect meal plan for all of my clients as if I was to personally write them out each one.”
“Nothing closes better than a story format.”
“Something like that story format, it gets that message to them simply and clearly and they can understand. It’s not too long, not too detailed but it gets them exactly the message we want to give them.”
Josef left the Personal Training circle because it wasn’t scalable.