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ClickFunnels Radio

There’s a big difference between building a sales funnel and building one that actually converts. On ClickFunnels Radio, Chris Cameron and Dante Torelli break down the strategies behind high-converting funnels and scalable online businesses. Each week, they dive into funnel building, email marketing, traffic generation, offer strategy, and conversion optimization using the same frameworks trusted by top-performing entrepreneurs. No vague theory. No recycled marketing advice. Just real strategies, real breakdowns, and practical tactics you can apply immediately. If you want more leads, better conversions, and smarter funnel strategy, you’re in the right place.
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Mar 25, 2026

You've heard the ClickFunnels story from Russell's side. This is the other side.

Todd Dickerson is the co-founder who built ClickFunnels. He's been behind the scenes for years. This is one of the few times he's sat down to tell his story directly.

In this episode, Todd and his wife Ashley sit down together for the first time on ClickFunnels Radio. They talk about what it actually took to build this company, from the early days of working for free, to the moment the database disappeared and Todd spent eight hours trying to bring it back while Russell was in London, to what it means to stay bootstrapped when private equity came knocking.

Ashley also opens up about what it was like to support Todd through those early years, broke, with a young daughter at home, and a husband who believed so strongly in what he was building that she chose to believe in it too.

Here is what they cover:

  • The decision to work for equity instead of a salary, and what that actually looked like day to day

  • The database crisis that took the platform down and what Todd learned from it

  • Why they said no to outside investment and what drove that decision

  • Ashley's perspective on being the spouse of an entrepreneur and what she'd tell anyone in that seat

  • What both of them think is coming next

Work in silence. Let your success be the noise. That's how the Dickersons have always operated. This episode is a rare look at what that silence was protecting.

Get 3 months of ClickFunnels for only $99 at the link below, that's an 83% discount to get started! https://www.clickfunnels.com/cfradio

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