Troy Howard, Social Proof: What’s Better Reviews Or Testimonials?

Troy Howard the founder of “So Tell Us” reveals Social Proof secrets he has learned over the last 2 decades. What is better customer reviews or testimonials? How have Google, Amazon and other search engines cracked down on fake reviews? How do you get authentic testimonials and reviews and what is the difference?

Show Notes

• [2:00] What is “So Tell Us” and how it will help you?
• [4:45] The difference between a testimonial and a review.
• [6:50] How to take advantage of customer reviews.
• [12:00] Why your customers are so important in advertising.
• [16:40] How to build raving fans.
• [20:00] How to get genuine reviews from your customers.

Quotes:

“There is not a single piece of marketing that should leave your business that does not have social proof incorporated in it.”