Uli Iserloh is a master at creating value for clients. He shows how he was able to develop affiliates in an industry where none exist. He also reveals the secret launch of a book to Best Seller Status while using it as the front end to a $3,000 product that closed over 25% of the prospects who came in on a free offer. Uli discusses the numbers the tactics and strategies he used to launch a product from scratch in an industry that doesn't use funnels.