Adam Witty the founder and CEO of Advantage Media Group and ForbesBooks.com has become an authority on helping others ‘manufacture their own authority’. He reveals how to ‘talk your book’ and why anthology books never create real authority. What does it take to become an authority that others trust and will buy from.
“Authority Marketing is the strategic and systematic process of positioning and individual or company as the leader in their community, in their industry, and in their marketplace.”
“The greatest part about this is authority can be manufactured. It can be systematically and strategically created if you’re intentional about it.”
“If you do a book right, it can literally stand the test of time. It can generate leads and it can generate customers for you and your business for the next 10 years, maybe even the next 20 years.”
“Most Entrepreneurs make the same mistake of writing a book that they want. They don’t necessarily solve a burning issue or problem that their target customer is having.”