Why Dave Decided to Talk About Ani- Role Models:
Dave, while having his flight delayed wanted to share with his audience the concept of “Anti-Role Models”. There are a lot of people who we know we need to emulate in order to find success, but we can also learn a lot from those who never succeed. One of the best things about this as well, there will always be more people who don’t make it than do. Let’s learn from the mistakes of others and our own mistakes as well. While we’re doing this let’s all remember to never do something that will make us someone else’s “Anti-Role Model”.
Tips and Tricks for You and Your Business:
(2:32) The First Layer of Role Models
(3:22) Finding Your Person to Chase
(3:58) Chasing those who are a full lap ahead of you
(5:48) The ANTI-ROLEMODEL *Insert thundering background noise here*
(2:37) “When you’re looking at role models, I think the thing most of us take a look at is ‘okay who is at my same playing level’. People by nature are a little bit competitive.”
(3:42) “You start to think ‘Okay if I can see what they’re doing, what are the things they did that got them there that I could use right now to get where they’re at faster.’”
(6:34) “You start making a list of things you’re never going to do.”
When you’re stuck at an airport, record your message
Your role model doesn’t need to be someone who you can beat or even develop the same kind of success as them.
Important Episode Links:
Funnel Hacker Radio - iTunes
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward.
Speaker 2: 00:17 Hey there Everybody. Welcome back to Funnel Hacker radio. I'm so excited to talk to you today. Uh, I'm actually stuck in the airport in Salt Lake City. I had, it's been a crazy couple of days here. I've been a left Sunday. Flew down to San Francisco or San Diego, or was there in San Diego for warrior con where Russell spoke, flew the next morning to a San Francisco for salesforce. Flew the next morning to Salt Lake City to work on a couple of things for our speaker team and then miss my flight last night. So it got here first thing in the morning trying to get the very first flight out and guess what? My flight's delayed two hours. So I'm like, ah, I just want to go home. I just want to go home. I wish so bad. I was like, Dorothy, I could just click my heels and boom. There's no place like home, there's no place like home, there's no place like home, and I'd be there.
Speaker 2: 00:59 Unfortunately I'm not. So I get this opportunity to talk to you guys and I'm so, so excited. So first of all, if you guys are getting value out of this, please let me know. I've been kind of doing a test right now. I'm trying to test to see people who follow and listen to funnel hacker radio. Do they like more of the interviews of other people do? They're like, uh, my, my podcast or my catching people up on what's going on type of stuff. So I'm looking at downloads and trying to compare the two and seeing what works best. So with that said, if you're liking this, by all means, please go ra te, review, share it, whatever you can do. I did appreciate just getting some feedback from you guys. So with that said, I want to jump into a topic, a David cancel, who is the CEO of drift.
Speaker 2: 01:38 Great Guy. I met at a, on a yacht at TNC last last year and has become a real good friend. Just listen to his podcast and some of the things they're doing over at drift is. It's been fascinating guy. He's been crazy, crazy entrepreneur and one of the things he was talking about, his podcast I thought I wanted to kind of expand on and that's this whole concept of of the importance of mentors and role models. Now understand everybody, if you've been listening to podcasts, you realized the importance of role models and mentors and all that kind of stuff. Because I talk about it all the time. Promoter kind of break this down a little bit more and talk. Talk about three different types of role models or mentors. So when you're looking at role models. You have what are referred to basically as zero, one and then future and then also about reverse and then also that anti role models.
Speaker 2: 02:29 So let me go through this with you. So first of all, when you're looking at role models, I think the thing most of us take a look at first of all is who else is at my same playing level? People by human nature somewhat competitive and they are always comparing themselves to others. So the first thing you take a look at is people are doing the same thing as I am, where am I at versus where they at, and so you kind of look at a role model, who's at your same level and seeing are they doing the same type of things? Am I doing the same type of things, my ahead of them? And so that's the first level we see or a lot of people look as far as a role model where they look left and right to say what's going on and how do I compare with my peers.
Speaker 2: 03:02 The second thing is it's kind of like a race where I used to do a ton of mountain biking and really loved pulling people in. Uh, my wife and boys were all runners done the same thing where you basically see someone out there and you start gaining, gaining speed on them. You start pulling them in. And so what you're going to find is the second role model is someone who's just a little bit further ahead, where you can actually see them, someone who's maybe they're six months ahead of you, maybe they're a year ahead of you, maybe they're whatever measurement of time you're looking at, maybe they've done a few more funnels than you have, or maybe they've got a couple more things going where you at least can see them, you and you're aware of them. And it's one of the things where you start pulling them in where you start saying, okay, if I can see what they're doing, what are the things that got them there that I could use right now that would get me to where they're at faster.
Speaker 2: 03:47 And so that's the, that's. So we talked about the zero. That's the one another plus or those people who are much further out there. Uh, again, if you're taking a look at a race. This is if you were doing a mile race and your around the track, this is the person who's basically a lap ahead of you and you're going, okay, well what in the world did they do? How, how did they get there? And these are people you're not going to be able to pull in, but you can learn from them. Uh, they may be two years ahead of you. They may be whatever quantity of or stick of measurement that you're using. These are people who are out there and you're like, okay, that's where I want to get maybe in two years, maybe in three or five years, whatever it is, but that's what I want.
Speaker 2: 04:23 And so you start looking at them and seeing where, where they're at and what they're doing. The next thing is what we refer to as far as the whole reverse. And this is where you take a look at role models and you start to reverse engineer what they did. So what did they do? How did they get there? So take it again, that person who is two years in front of you, what were the things that they were doing? How did they. So you're not paying attention to exactly what they're doing currently. It's more a matter of what did they do in the past that got them to where they're at. So how do I reverse engineered their success? Again, in our lingo, we had heard that basically it's funnel hacking and so if there a funnel, you funnel hack their funnel, but as far as life goes and you're looking at the things that I've done as an entrepreneur, you're like, okay, what did they do?
Speaker 2: 05:03 How do they learn? What can I learn from them? How can I reverse engineer what they did that I can short sheet, I can decrease the time that it took for them to get there. And this might be where you actually end up hiring a mentor, hire a coach and you go, okay, I know as I take a look at so and so where they're at and you'll find that a lot of them are willing to share and just reach out to him and say, you know, what did you do? How can I have, if you were me right now, our take yourself and go back to your, what would you be doing different or what did you learn over the course of last two years that got you to where you're at? That I could start doing right now that would help help me get to where you're at even faster.
Speaker 2: 05:40 So that's what we referred to as far as the whole reverse role model where you're reverse engineering what, what they've already done to get to where they're at. The next one is we'll refer to as the anti role model where these are the people who basically you will you take a look at it and go, I want to make sure I never ever do that. And these are the people who um David C, on his podcast, was talking about this. And he said, you know what, uh, there's a lot of people who follow Casey Neistat and, and a lot of these influences or want to become video people. And if you're falling, Casey Neistat, uh, some of the things you'll find is him versus others as far as you know, bloggers instead things, a lot of bloggers will say, Gosh, you know, what, you gotta worry about your camera equipment.
Speaker 2: 06:17 You got to worry about this. And Casey Neistat would say, absolutely not. That's the last thing you worry about who cares about that? And so you take a look as far as all the other people who are, who are not where you're at, what are the things that they recommend? What are the things that they're doing that you want to make sure that you do not do? And you start making a list of the things you're never going to do a. again. You've take a look at Casey Neistat, you know, one of the things he was known for, basically, it's basically a video every single day for a year just to get things going. And you know, a lot of people say, well now you gotta make sure the contents better, the quality's there, and if you go down that path where, when you're first getting started in your two concerning, you're too worried about what people are going to think.
Speaker 2: 06:56 You're never going to produce the quantity, quality nor the quantity that's going to take to get you to where you are. And so an anti thing there would be. Stop worrying about, about the quality, the quality of it right now, when you first get started, just get the quantity under your belt. It's experienced. It's the more, the more trial and error that you go through, the faster you're actually gonna learn. Um, I see the same thing happening in, in, in business and funnels and all. I mean, whatever it is in life that you're trying to do, there's gonna be a ton of people who are giving you advice that you take a look at. You're like, Nah, I don't think that's the right advice. So come up with the anti type of stuff that you know you'd never, ever, ever going to do in your business because those will be the things that, that will actually prevent you from getting where you want.
Speaker 2: 07:36 And so if you take a look at basically reverse engineering and mixed the reverse engineering with the anti aspect of it, you actually will get further ahead much, much faster. So just be aware of the things that the people you're looking at where they're at. I guess one thing I have seen people with financial advice, you know, there's a lot of people were trying to give you a ton of financial advice and their broke and you're like, if that advice is that great, why aren't you implementing it in your own life? And so, uh, make sure that when you're looking at at role models and you're taking advice from people that you're taking advice from people who were already further ahead than you, that they're actually doing what they say and not just a, I've heard this might work type of stuff. So hopefully that makes sense. Especially just kind of coming into the the end of the year or you're taking a look at this next year. Make sure that you have mentors, make sure that you have role models around you, make sure that you're aware of what works and what doesn't work, and by all means, just keep pushing forward. Having an amazing day and we'll talk to you guys soon.
Speaker 3: 08:30 Everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others? Rate Review this podcast on itunes. It means the world to me where I'm trying to get to a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as the people you'd like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.
Why Dave Decided to talk about the 2mm rule:
We all have 2mm changes that we can make in our own lives. This is a theme you most likely have heard from people like Tony Robbins but Dave wants to engage in a conversation with you about where the 2mm difference occurs in his own life as well as your own. Not only that, he lets us in on how to find these 2mm rooms for improvement.
Tips and Tricks for You and Your Business:
(0:56) Tony Robbins’ realization of the 2mm rule
(3:12) Dave’s coach correcting his 2mm
(5:49) For Those Who Have Ears to Hear, Let Them Hear
(6:20) Business Scaling
(11:46) Get experts to help you change your 2mm
(2:30) “So often people think it’s gotta be this big, massive change to get the results you want. But in reality, it’s often the little things
(6:12) “I’ve been really guilty of this in the past, just blitzing through these audiobooks at 4 times speed thinking I’m going to get something out of them. Yes I’ll get the general ideas out of them but never allow myself to just be immersed in the topic.”
(8:10) “Too often a lot of business owners and entrepreneurs, when looking at a corporate structure, there focus is on the long-term.”
(13:00) “There’s two things that have been major 2mm changes for me; one is hiring a coach, two is the people you associate with.”
Fun fact, plastic surgeons get paid millions of dollars to change 2mm in someone’s face
What 2mm changes can you make in your business, relationships, and especially your funnels
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward
Speaker 2: 00:17 [inaudible]. Everybody. Welcome back to funnel hacker radio. I was thinking about this the other day when I was in the gym. Uh, so I've had the opportunity of working out with this guy called, his name is Eric, and I was introduced to him through Mandy keene and Russell. And it's been fascinating for me is I've been spending time with him and while we were in the gym the other day, he was making some minor corrections as far as for him and he's just been a master at form and it was little tiny, tiny tweaks and I'll, I'll get to that in just a second as far as what the difference was, but it reminded me of, of being at upw, unleash the power within with Tony Robbins. And while I was there, he taught this principle called the two millimeter rule where he was referring to the time when he was out golfing and basically he was super frustrated because the day before he'd just been crushing the ball.
Speaker 2: 01:06 And this day when he's out with his golf instructor, he just sucked. It was nothing was working right. As instructors said, Tony, it's just two millimeters. It's like, what are you talking about? I'm doing the exact same thing as doing yesterday. There's no you're not. It's just two millimeters like what are you talking about? And said, listen, when you put the club down, literally if, if it's off by a margin of a millimeter, either to the right or to the left, even though you think you're hitting straight at the pin, you're going to be in the water. You're going to be in the rough. You're giving the sand trap by just a millimeter one way or the other. Or if if it's a millimeter higher or lower, you're going to basically be driving the ball up in air or you're gonna go straight across and be a grasp burner.
Speaker 2: 01:49 And so it's, it's those little tiny differences and he's like, hi, I don't know if I believe that or not. And then the next day he was actually doing some consulting for one of those amazing plastic surgeons in the world. It gets paid like a million bucks to fly around the world and just do these crazy, crazy surgeries. And he was what he was talking with him. He was sitting there with the waiting room while I was waiting there. He had a new book that he was publishing for all other plastic surgeons and it had as you opened up and had basically all these pictures of just before and after shots of the changes that I've made. And there was these little measurements and basically just as it was all about the little tiny measurements that he made as far as the changes. Because so often people think it's got to be this massive change in your life to get the results that you want.
Speaker 2: 02:37 But really sometimes it's just little tiny changes. Like one of the things he was looking at was the difference between the top of a woman's nose to. I'm sorry, the top of her lip to the bottom of her nose. If that space was the same distance as the size of her, of her eye. She was quote unquote gorgeous. If she was. If it was a millimeter smaller, larger. She was average in two millimeters. It was totally off the charts different. Anyways, the principal was all about the idea as far as little tiny changes in your life make massive, massive differences and changes. So I had this experience yesterday when I was working out with Eric and what I realized is one of the things I love most about working out with him is he is a master at form and I've so often I've gone to the gym where I all I cared about was just doing the same way that my kids did and just because I didn't want to get beat by them.
Speaker 2: 03:29 And in doing that, what happens is you start using different muscles than the actual muscles you're supposed to be using and you then overcompensate and really never strengthen the muscles that you want. So for me, my shoulders have never. I mean, my boys have these like basketballs on their shoulders. I'm like, I don't know how you guys have such huge shoulders and I've never been able to lift like they've lifted and that. So I was talking to eric about it. I'm like, you know, what's the deal here? He goes, Dave, the problem is it's your elbows. I'm like, my elbows. What are you talking about? So we're doing a shoulder press goes. You always have your arms so far back that you're. You're using more of your chest than you are your shoulders and so you're not getting. You're not building up your chest or your building or not building up your shoulders.
Speaker 2: 04:11 And so he literally moved my, I'm not kidding, I think it was probably two millimeters each side and all of a sudden the weight I had dropped because I couldn't support them. Like Eric is sucks. This is terrible. He goes, no, this is exactly what you need. He goes, if you do the exercise right, you'll isolate the muscle and you'll build up all this, the stabilizing muscles that you need to be able to get the weight gains. And the strength gains that you're looking for. And so we literally went through the entire day and he was correcting every single thing it was. Okay. They bring your hands together, lift your chest up a put your elbows in front, bring your abs in. I mean it was just all these little tiny tweaks and changes and I. I was so frustrated and yet at the same time I was so appreciative of my frustration was because I couldn't lift what I was.
Speaker 2: 04:56 I thought I was lifting and so I felt weaker. And yet at the same time I was starting to understand the benefits that he was getting by just making tiny, tiny changes. And by making those tiny changes as a stack over time, I'm all of a sudden feeling stronger and my shoulders. I feel stronger. My chest. I'm feeling that now the stabilizing muscles are coming into play. So I've seen this principles in every aspect of my life and recently I've really been paying attention to it. So one of the things, if you haven't listened to the podcast Russell did just recently on marketing secrets called for those who have ears to hear, let him, for those who have ears to hear, oh gosh, he came for those who have ears to listen and here. And so I've been going through that and I've. It was really funny this morning, Russell sent me this post, a facebook comment from one of the guys will follow and he sent it to me and I'm starting to realize that anytime I get something from him, there's the topical or there's the obvious thing as far as what's there.
Speaker 2: 05:59 But then there's an underlying message and again it goes back to for those who have ears to hear, let them hear. And what I'm starting to realize is so often we see the, in fact I've been really guilty of this in the past where I've gone through a ton of books and I just, you know, blitzing through these audio books said, you know, four times speed or whatever it is, thinking I'm going to get something out of them. And yes, I've gotten general ideas, but I haven't immersed myself in that topic. So as of about a month ago, I really started immersing myself a ton in, in business growth and specifically on scaling. We've had the opportunity to click funnels here where we were going to hit $100 million for this year, literally the next two to three weeks and which is just a huge milestone because there were four years old and that's awesome.
Speaker 2: 06:46 It's amazing, it's great. But I'm looking at this going, okay, if we did that, what more could we do? What are the two millimeter changes that can take us from $100 million this year to 200 million next year? Or what are the little tiny changes that if we do this, we'll get it, we'll reduce our churn or we'll increase our average cart value. I mean, I'm really looking for little tiny things and for me one of those things is immersion. And so right now I'm studying a book by Elad Gil called a high growth handbook. And again, it's all about business scaling. It's, I highly recommend it for anybody who's at a point where they're trying to scale their business. It's a, this is a guy who I've never heard his name at all, but uh, he literally has been like the guy in scaling, a whole bunch of businesses sold as one of his businesses to twitter when he had 10 employees and basically twitter at 90, so it was 10 percent of the, of twitter and then he scaled that business twitter from that to almost 1500 employees and he was a, came into to Google and did the same thing.
Speaker 2: 07:47 And so he's a master at scaling. And so I've been looking to find out what are the little tiny changes. And so for me, one of the things I got out of his book as I was listening to it was we're looking at some at a corporation structure in orchestra structures and a different titles, all that kind of stuff because we've never done that. Hasn't been that important to us in the past. But at this level, that's one of things we're paying attention to for him. He said, you know, too often a lot of entrepreneurs and business owners, when they're looking at a corporate structure, their whole focus is on the longterm. He goes, realize if you're in a high growth business, your corporate structure's going to change within six to 18 months, so don't, don't think you're going to solve all the problems in that period of time and don't hire someone who's really good at scaling businesses who are at at a 100 million when you're only at at 10 million because you got to make sure you hire the right people that fit that niche.
Speaker 2: 08:39 So I've really been focused on what are the two millimeter changes, uh, in my relationship with my wife, one of the things I've realized as time is super important or so, but it's not just time, it's quality time. So I've been really trying to focus on when I'm home, it's not just given her the time, but more importantly, lily turning my phone off or what I'm doing is literally leaving my phone at home when we're going on a date. So I can't even pick up my phone. I can't even, I'm not even tempted to look at. I'm not. I'm not checking these. They're not following up with people to get that quality time. It's those little two millimeter changes and differences. I see the same thing as a lot of people in their businesses and their funnels thinking, oh my gosh, this funnel doesn't work.
Speaker 2: 09:14 I'm going to scrap and start all over from scratch. No, no, no. Realize it's a two millimeter change. It may be a headline. It may just be the offer. It may be part of the stack. It may be the image, it might be the video. It might realize it doesn't. Sometimes it's not a drastic change. It's a two millimeter change and I've seen this a redone even my scriptures the other day and said, you know, by small and simple things are great things brought to pass. I thought, that's so true. It's those small, simple things as they stack over, over and over again. It's the time of those two Miller's Muna changes that they continue to build. I seen the same thing take place as far as the people you associate with and you hang out with by making it a little tiny change either in the way in the actual friend you're associated with or the way in which the conversations go and what you allow to be said and what you correct or change.
Speaker 2: 10:06 Uh, we were looking for a quote for our funnel hacking live t shirts. And, uh, for those of you guys who are coming to fall hacking live, you'll all get this and they'll be on the back of your t shirt. And if you think you can get 30 people in your group to come to funnel hacking live, let us know you go to a funnel hacking live.com forward slash culture and will actually create a custom tee shirt with your logo on it. Co branded with ours. There'll be a ton of fun. But, uh, what you'll see on the back of the shirt is a quote that says, surround yourself with the dreamers and the doers, the believers and the thinkers. But most of all, surround yourself with those who see greatness within you. And again, it's those two millimeter changes. It's the people you hang out with.
Speaker 2: 10:44 It's the books you read, it's the time you go to bed, the time you wake up, what, what you're eating. That little tiny two millimeter changes in your life. That totally changed everything. Uh, too often people are trying to do these drastic changes that they'd never stick because there's such a, there's such a total disconnect from where they're at. They're like, oh my gosh, I can't continue doing it at that point. But the little tiny changes in your life, those are the ones that make all the difference. And again, for me it's been the little tiny changes for me. One has been exercising on a regular basis. I, there was times in the past where I would exercise it, but I didn't have a trainer. And so it was hiring a trainer even though I was putting in the time, it wasn't the right time.
Speaker 2: 11:23 And so I ended up hiring a trainer. I've seen drastic changes. Again, it's, I am, I don't have the Greek God body that Alex from Moz does or something to other guys. I seem totally intimidated by it. A lot of our eight figure award winners. I was joking around about it the other day. Like it seems like everybody's hitting this. So just like these Greek gods and goddesses. I mean, they're just amazing. Anyways, sorry I got sidetracked there. But the idea behind it is for me it was just hiring a trainer and by that one little two millimeter change, it's making a massive difference. I've seen the same thing as far as hiring a coach in my personal life with Jerrick Robbins. By hiring him. It's those two millimeter changes that are making a difference in my wife and my relationship with her by being more present.
Speaker 2: 12:07 Not just spending the time but spending quality time. I'm trying to do the same thing with my kids. Uh, I've seen the same thing as far as in my own spiritual life when I'm looking at it, making sure that I'm reading my scriptures on a daily basis instead of trying to say, well, I'm gonna, make sure I read for half hour. Just say I'm going to do it every single day. Even if it's only for two to five minutes, I wanted the daily thing versus I'll do it all day Sunday for an hour or two and count that for the rest of the week. For me it was the daily changes. It's those two millimeter micro changes that are making a huge difference. I'm seeing the same thing as far as nutrition and let I go through a whole bunch of different things. Realized every single one of us have in our own life.
Speaker 2: 12:40 There are two millimeter differences. When you make those things, they stack over time. You may not see the difference right away, but as you continue to make that two millimeter difference over and over and over again, you'll see a massive, massive impact in your life and for me, I can tell you one of the two areas that are. Two things I've seen that are major two millimeter changes for me. One is hiring a coach and two is the people you associate with and that's one of the things I love about going to live. Events like funnel hacking live. If you're not already going to funnel hacking live, I don't know why you wouldn't be, but go get your tickets to funnel hacking live.com and the shirt the court we have in the shirt I'm so excited about, and again I'll just read to you real quick here. It says, surround yourself with the dreamers and the doers, the believers and the thinkers, but most of all, surround yourself with those who see greatness within you. I hope you know how much we appreciate you and again, I really hope to. I hope to see you guys at funnel hacking live. You can get your email@example.com and again, just realize it's the two millimeter difference. Find out what are the two millimeter differences in your life that will make the massive differences. Have an awesome day.
Speaker 3: 13:45 Hey everybody, thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get that next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if people like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.
Why Dave Decided to talk about the Laws Irrevocably in Heaven:
In life there are laws we all must obey by. While the laws of gravity and federal laws are highly recommended to always keep in mind, take a minute to think about the laws that pertain to you specifically. What specific laws pertain to your business or your health? Take some time to contemplate these questions as Dave shares with you his own and stories of both obeying and forgetting such laws.
Tips and Tricks for You and Your Business:
(0:54) The Laws of the World We Live In
(2:54) The Consequences of Disobeying the “Law of Self-Care”
(6:48) You Need to Play by the “Laws of Business” and the “Laws of Life”
(8:07) Get Your Seat at the Table
(1:48) “Now, understand, just by obeying the “law” doesn’t mean you are guaranteed a seat at the table. It does not guarantee you an immediate blessing, or gratification or anything else”
(6:26) “It’s now gotten to the point where I am so appreciative, so grateful, for my physical body…”
(7:05) “I would just encourage you at this time to kind of find out: What are those Laws? What are the things you have to do? Then, start doing them. Don’t become frustrated when it’s not coming right away.”
Dave learned the hard way about the importance of health after the spinal surgery he needed to get
Spending time to reflect on the rules you have to abide by. How much exercise does YOUR body need?
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward.
Speaker 2: 00:17 All right, everybody. Welcome back. This is a fun day of recording. A couple of podcasts at back to back. I don't know exactly when he's going to become published or anything else, but I want to talk to you about what are the things I was studying just recently and I see so many. There's so many parallels and connections between things that are spiritual things that are Fizzer, physical and temporal, and so I was reading my scripture the other day and I came across one of my favorite scriptures. It says there is a lot. You're a vocable. He decreed in heaven before the foundations of this world upon which all blessings are predicated and when we obtain any blessing from God, it's by obedience to the laws upon which is predicated, or in other words, understand that there are laws in your life that you literally have to obey the laws to be able to get the blessings associated with that.
Speaker 2: 01:02 Uh, and this applies not spirits thing that applies to physical things. Same. I see the same thing happen in my own life as far as physical. Uh, I would love to be a very, very fast runner, but the reality is, unless I'm willing to go pay the price to train, that is just not going to happen. I see. The same thing happened with, with people as far as their physical bodies. If you're, if you're dealing with a whole bunch of physical maladies and things, many of them can be cured just by physical activity, by water, by. I mean, there's, there are laws, nutrition laws, a lifting laws, cardio laws, all those types of laws that basically once you start obeying those laws, you start getting the benefits or the blessings of those. Now understand that just by obeying the law, it only qualifies you for a seat at the table.
Speaker 2: 01:51 It does not guarantee immediate blessing or Grad gratification or anything else, and I think that's the thing I've always gotten so frustrated with is like, well, I'm. I'm doing what's right in my business here, but I'm not seeing it. I'm not reaping any rewards. I'm not getting the benefit that I thought would happen instantly. I built a phone, I built an optin page. I drove traffic to it, and yet I haven't made a million dollars in my funnel. Understand that is not how this works. The way it works is by starting to do those types of laws and finding out what those laws are and being obedient to him, it qualifies you for a seat at the table. It doesn't mean that it instantly happens. If it instantly happened, everybody would do it. So what happens for us, for me at least I've seen in my own life is I've seen this a lot.
Speaker 2: 02:32 I'm really been focusing on trying to get more involved as far as lifting and starting to build more muscle mass. Uh, and a lot of this really stemmed from a surgery I had at the beginning of this year with my back. I'd never, I'd really focused the last few years on just diving in and doing everything I could to build, build our company, everything else. And I kind of let a lot of my physical body and energy and things kind of fall to the wayside. And I was only working out on occasionally that it wasn't anything consistent. Well, what happened was I ended up creating, or my body somehow started developing calcium deposits inside of my spine that was creating a bone spur that literally was growing into my nervous court, my nerve cord, my spinal cord that literally was preventing me. I was getting dropped, put where my, I couldn't pull my toes up and it got so bad at this time.
Speaker 2: 03:28 It was literally this time last year where I finally went to the doctor said, listen, I got to figure this thing out, and he said, well, you literally. It got so bad that the day I went and saw the surgeon, he said, have you already eaten anything today? And I said, no, I haven't. He goes, if you alright. I said, I had. I'd already had breakfast and stuff. He goes, well man, I wish you hadn't because I literally take you into surgery right now. Says this isn't something that can wait anymore. You have. You literally have postpone and push this off to the point where he was concerned. I had done permanent damage to my spinal cord that I was going to be irreparable and I was not gonna be able to get any of the balance, the coordination back in my foot and I'm like, oh my gosh, is there, how late can this wait and push this off?
Speaker 2: 04:15 I say, God, you know, holidays and Christmas. He goes, you don't understand how serious this is. I'm like, listen, I've gotten a family come in and he goes, Dave, listen to me. What is the first day you can get in here? Well, this was literally the two days before Christmas last year. I said, I've got my family coming in. I literally, the soon as I can get in will be the first. And so January the second of January it goes, all right, January second, you're coming in for surgery. So we went in for surgery and I remember during that holiday period of time, we were with some my family and I was sitting there and uh, we're supposed to go walk through this. The, these beautiful Christmas lights was this garden of Christmas lights and things down at Thanksgiving point in Utah. And I got to the point where I literally couldn't walk and they had to push me in a wheelchair.
Speaker 2: 05:05 And I'm like, oh my gosh, I can't believe I've let myself get to this point. And I remember the emotional pain as well as the physical pain. I was having a thinking, why did I, why didn't I fix this? Why did I push this off so far? And, uh, we ended up right after we had Christmas. We went to a cabin and I literally laid in bed almost the entire time sitting there thinking, why would I? I know better. I know better than this. Why? Because I was so fresh with myself. So we went through the surgery on the second of January and I was amazed that you know how much I was at. The pain was gone, but the nerve did not come back and I remember literally my frustration. Even at funnel hacking live last year and thinking I still don't have control and the balance in my feet and it is.
Speaker 2: 06:01 It's literally taken almost almost a year to where I can balance on one foot and my only reason saying that is I do. Whether it's in your own personal life or in your business to understand that just because I've done all the rehab and everything else, but it's taken over almost a year to get to that point. To where I can now run and it's now at that point to where I am so appreciative. So grateful for just my physical body and being able to get the nerve sensations back in my feet and to be able to run and to exercise and to do these types of things that I. my only reason I mentioned this is understand there are laws in business, there are laws in your life that you have to obey those laws to just qualify for yourself for a seat at the table and again, whether you look at it from a spiritual standpoint, whether you look at it, a physical standpoint, your business, your relationships, there are certain things you just have to do to qualify and I would just encourage you this time to kind of find out what are those laws, what are the things you have to do, and then start doing them.
Speaker 2: 07:10 Don't get frustrated. It's not coming right away. I would have been really easy for me to get super frustrated and there was times over this course this last year where I was, where I'm like, listen, I'm doing everything I can and I still can't move my feet the way I want to move. I still can't feel the sensation at the bottom of my feet. I had this whole neuropathy thing where I wasn't able to feel sensation on my heel or my toes, but as I continued day after day, getting up at 4:30 in the morning, Mondays and Tuesdays and sometimes even on Thursdays to go and work out. I'm starting to get these things back and it's taken on again almost a year. A equality again, the surgery. That was the first thing I had to do to basically qualify myself to get a seat at the table and then it's literally been working out on a regular basis throughout this year that has now started to generate the sensations that I want back in my feet and my legs into being able to run and to enjoy the things which I used to enjoy without even thinking about it.
Speaker 2: 08:05 So get my only reason to say saying this is whether it's in your own personal life, whether it's in your business, understand there are laws that are irrevocably decreed. Meaning it's just there's no other way around it. You have to do those things to just get a seat at the table. It doesn't mean you're guaranteed instant success, but it qualifies you for a seat at the table and as you continue to do time and time and time again, over time it builds up that muscle, the spiritual muscle, the temporal muscle, the physical muscle, the nerve sensation. For me, it's taken that much time and I'm grateful for it and so I just encourage you guys as I'm reflecting over the course of this year, all the things that I've done to get back to where it's almost a starting point. It's not even. It's not like I'm super fast.
Speaker 2: 08:44 It's just I'm back to ground zero where I was about a year ago, and yet I would just encourage you just to understand that there are laws. Find out what the laws are in your business and your relationships spiritually. It might be start doing the things that you know you need to do and stick to it and I promise you over time it always works. So everyone please. Again, I this. I'm trying to learn to become much more vulnerable and sharing these things, and this podcast is a little more difficult than I normally share a. it'd be involved a lot of spiritual things for me. It involved a lot of physical things as well. Let me know if this is resonating, if this connects with you, if there's. If this is making sense and if it's appreciated, if it's. If I'm wasting your time, I want to know that I really, really do so please let me know if this type of a podcast is a value to you and if for some reason it's not letting me know that too.
Speaker 2: 09:34 I really do. I appreciate the time and the energy that you put forth and listening to this and I want to make sure that I'm doing everything I possibly can to provide you the very greatest content of value to you. So again, if you don't mind, send me a personal message on facebook or instagram or send me an email a day to click puddles. Let me know if this is a value to you. Again, I look forward to seeing you guys at funnel hacking live. I really hope that everybody who's listening to this podcast comes up and says hi, and that, uh, you know what? I listened to your podcast and I appreciated. Or you know what, Dave, you really suck. These are terrible podcasts. I actually deleted all the podcasts I didn't want to hear from you again. Whatever it might be, I want to know.
Speaker 2: 10:11 So again, hopefully if you haven't got your ticket to funnel hacking live, by all means go get your tickets at funnel hacking, live Dicom and give me the feedback. I really honestly, genuinely want to know if this is a value to you guys. If it's not, I, I, I need to know that I am going to continue to do interviews of other people who are successful and I'm trying to find out if my learning to share stories better and my, my finding my own voice if it's resonating, if it's helpful for you and if it's connecting. If it's not, I have no problem going back to just doing only a interviews because I enjoy those as well. But again, just let me know if it's a value to you, if it connects, it resonates. Most importantly, I really hope to see you guys to meet you. I love connecting faces to names and I hope to see as many of you as possible at funnel hacking live. So go get your tickets, funnel hacking live.com and have an amazing day.
Speaker 3: 11:03 Hey everybody, thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if people would like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.
Why Dave Decided to talk about One of the Most Expensive Movie Tickets He’s Ever Had:
Last week Dave had an “interesting” experience as a customer at a movie theatre. The movie started late and then full on stopped working 10 minutes in.
Tips and Tricks for You and Your Business:
(6:42) “If people understood the customer service impact and why it’s so important then literally instead of just giving out $0.25 of popcorn they would’ve saved hundreds of dollars in refunds and not ruined the customer’s experience.”
(8:26) “I need to understand my customers better. I need to make sure that if a person is leaving, that there it is some reason that we cannot solve. Because there should be no reason for anybody to leave.”
(10:15) “Are you creating more problems for your customers than you are solving?”
(12:04) “If there is a $0.50 popcorn that I can provide to somebody to prevent the loss of a $25 sale, I want to know about i
Dave should start getting an affiliate link for Lulu Lemon with how much he uses their customer service as a teaching lesson.
Personal Message Dave if you have any concerns about Clickfunnels and how we deal with our customers.
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward.
Speaker 2: 00:17 Right? Everybody. Welcome back. This is got to be a fun little podcast because it's a real life experience. I just had recently and I'm, I was listening recently to Russell's podcast. If you haven't listened to it, I highly, highly recommend that you do. And it's called he who has ears to hear. Let him hear. Uh, so if you haven't listened to that, I'll have a link down in the show notes. You can listen to. Definitely recommend you listen to that one for sure. And one of the things about this is I, I find in my own life as I'm out, that everything in life relates to a story, uh, in business in my personal life and I find so many different correlations and I'm, I'm trying to connect the dots quite a bit. So, uh, last night, um, my wife and I went out on date and she wanted to go see the new Harry Potter Greenwald movie for different titles of it.
Speaker 2: 01:07 Uh, but this was what went to this movie and I thought, Oh, it'll be great. It's a fun little date night. Went out to dinner beforehand, had a great, great dinner, go to the show. We get to the show and first of all the show starts like seven minutes late. Not a big deal, but it was like, man, this is what's wrong with the movie. And again, not in, I was with my wife, so I really didn't care, but it was just fun to spend time talking to her. But she knows, she's like, man, these movies are starting later. I don't know what the deal is. And then we sit down and the movie begins to play and we get about, I think the movies like two and a half hours, like two hours, 20 minutes, a long movie. But we get about the hour mark and all of a sudden the movie starts to skip.
Speaker 2: 01:47 It starts to like buffer. And I'm like, I would expect this at my house, but not in a movie theater. And so this movie starts to buffer and it goes on for a couple of minutes. And then I see someone come in, it looks like manager or something and they're sitting there on the front row. I think there are probably sitting there hoping that the movie was going to correct itself. And so they sit there and it gets the point where it literally just stops and you almost see this circle of death spitting going. It's buffering, buffering, buffering. I'm like, I didn't even know that's how movies played today. But anyways, it did. So, uh, the lights come on and the assistant manager basically stands say, Hey, you know what? Hey listen real quick, we're going to get this fixed right away. It'll take us just a few minutes and if you want to, if you've already bought some popcorn, go ahead and go get a refill on the popcorn for us on, on us.
Speaker 2: 02:39 And she goes, it might take more than a couple minutes, might take you know, 10 or 15. And I'm like, Whoa, 10 or 15 minutes, that kind of changes my plan for the night. So I thought, you know what, I'll at least go get some popcorn and see what I can do. So I go out and get some popcorn. I thought, you know, I'm going to just see, see if they. What's the chance that they're actually give me a discount. I didn't buy any popcorn. So her offer was to refill for free. Popcorn had already bought. So I hadn't bought any. And so I said, you know what, listen, I'm in a movie theater 10 year. We're watching the movie. It got stopped. I'd like just a small popcorn. It's like six and a half bucks for this little tiny bag of popcorn. I'm like, AH, who cares? But if that accident, see I'm going to see what happens here.
Speaker 2: 03:19 Said, you know, I don't mind paying for the popcorn, but can I get it even a discount on the popcorn because the movie's not playing good. Well let me go check with my manager. So it comes back from talking to his manager because Ah, if you already bought the popcorn, we would've given your refill. But since you haven't bought the popcorn, no, we can't give it to you. I'm like, so let's make sure I understand this here. This is popcorn literally might cost you twenty five cents for the bag of popcorn and you're saying no and you're going to destroyed. You're going to totally change my customer experience here. And then at the register, right next to me is another lady from the same theater, uh, and she says, Hey, go, can I get some popcorn? It's like, no, you will have to pay for that. She goes, well, can I get a drink and get anything?
Speaker 2: 04:02 It says I'm just, I'm trying to pass the time while you guys are fixing this. Like, no, if, if, if you already bought it, will refill it for free. But if you haven't bought it that no, you have to pay for it. And I'm sitting there going, okay, listen, I think the movie tickets are like 12 bucks. So it's like 25 bucks for the two tickets from my wife and I, you're totally destroying the customer experience of what's going on, where all you had to say was to get up and say, listen, this is gonna be about 10 to 15 minutes, just free the inconvenience. Why don't we go ahead and we'll give free popcorn to everybody in the theater and a free drink and you would have totally satisfied everybody. So I, I said, well, you know, what? Can you go get your manager real quick?
Speaker 2: 04:39 I just want to talk to them. So the manager comes back and she says, Oh, you know what? I'm sorry, I can't, I can't talk to you right now. I've got to get this movie fixed. I said, well, I'm actually in that theater. And she goes, well, you know what? We can't give you a free popcorn. It doesn't work that way if you've already bought it, we refill it. I'm like, fine. So she goes and, and I buy the popcorn. Anyways. I go sit down next to my wife and it's now been like seven, eight, 10 minutes and there's no chance or no sign this movies even get it started and everyone else is getting restless and you hear, you know, people are on their phones, lights are on, people are chatting. And my wife turns to me. He goes, you know, Dave, this is kind of crazy.
Speaker 2: 05:16 We're going to be sitting here and when the movie starts, I've kind of almost lost the connection. And she goes, I can't believe they made you even pay for the popcorn. This makes no sense. Now that you know what, that's right. Um, I'm going to just go ask if I can get a refund on the tickets. So we leave. We go out and get a reef. I basically asked the box office said, hey, listen, I don't need, I've already paid for the popper and I don't care about the popcorn, but we're not going to watch the movie. It's, it's not gonna even doesn't make any sense for us. Can I get a refund on the tickets? Because, um, well, do you have your refund? Do you have your receipt? I'm like, I don't have my receipt. I said, I've got my debit card that I paid for it.
Speaker 2: 05:57 With it goes, well, you really need to have your ticket stubs. I'm like, listen bud, this is not my fault. This is your guys' experience. Um, I'm on a date with my wife. And he goes, well, let me see. So it gets manager comes over and goes, you know, what, find a, I don't even know what's going on in the theater. Um, yeah, go ahead and just get there, give them a refund so we get a refund and I'm walking out and I'm talking to my wife about this and sitting there going, not only did I get a refund, I then saw three people behind me coming up and asking for refunds as well, and she's like, you know, if I don't even know if I want to come back to the theater and watch this movie again because we're halfway through it, just because I'll just wait until it comes out on video and then we'll just watch it at home.
Speaker 2: 06:41 So I'm sitting there going, if people understood the customer service impact and why it's so important, they literally. So instead of giving out fifty cent cost to them for the popcorn, they ended up refunding probably hundreds of dollars of tickets and created terrible experience. So then we, we leave and I'm still in a state with my wife. I'm like, I want to make sure we end this with a positive note. And so one of my favorite things my wife loves is Lulu Lemon. So literally across the theater in the little village here in Boise is the legal limit. So we walk into Lulu Lemon and the experience is totally different. Walk in, we're greeted by people. They're like, oh my gosh, welcome. Are you guys doing Christmas shopping for someone else? Are you shopping for yourself? And I said, you know, actually were just shopping for my wife and said like, well what can we help you with?
Speaker 2: 07:33 And, and she goes, I, unless I know what I want. And so she goes, picks out three or four different things, tries them on there. The customer service at Lululemon is off the charts crazy. I, she wanted a, a down vest. They didn't have the right size, so like you don't. If you'd like I can, we can get it for you. We can have it shipped here. We have shipped to your house, we can do it. Whatever you'd like and the customer experience is totally, totally different and sure enough what happens is we end up spending, I don't know, $140 or 150 bucks and at Lulu Lemon just to get a couple of pieces and the experience a customer services completely different mind. The reason I mention this is I was at the office yesterday and there was a person who had canceled and I'm like, I want to start finding out why do people leave?
Speaker 2: 08:19 Because for me there'd be no reason in the world for anyone to ever leave clickfunnels and if they're, if they're leaving, I want to know why. And so last night I started having the same thought they can. I need to understand our customers better. I need to make sure that if a person's leaving, that there's some reason that, that we literally cannot solve because there's no reason for anybody to leave and I think in your own business and my business as far as for our sales teams and everything else, if we aren't doing what's necessary to provide the very, very best customer service to someone who's already invested in us, there's something wrong with us. It's not the customer's issue. So I get. My only reason I mention this is as you take a look in your own business, once a person has invested money with you, that trust is already.
Speaker 2: 09:03 There is an exchange of trust that's taken place. You have to do everything possible to make sure that that experience is that you deliver not only the experience that they bought, but an experience. It's even greater than that. It's one of the things I love about Lulu Lemon because if you buy a product, in fact, we bought a gift for my daughter in law, Fran. And uh, there was a snag in the leggings and this has been almost a year and she brought them back to while she was here visiting last week. She takes them back to Lulu Lemon. They exchange it and give her a brand new pair with no questions asked. Norstrom works the exact same way. Costco works the exact same way. It doesn't matter if the customer is wrong or not. It's a matter of, of what is the value of that customer. There is such a eight.
Speaker 2: 09:53 Understand even for a movie theater, it's not the $25 ticket for two people to watch a movie. It's the fact that they're going to come back again. They're going to bring their kids, they're going to come back with friends. Now all of a sudden there was other movie theaters that I can go to. Yes, this one's a little bit closer and it's more convenient. But if I have a terrible experience there, I probably will go somewhere else or I may just start buying more movies in at home. Understand what your old customers. You have to realize what is the problem that are you creating more problems for your customers, then you're solving what is the flavor in their mouth that they leave with? For me, it would have been popcorn. Give me a free popcorn. It costs you fifty cents and you would've saved a $25 sale.
Speaker 2: 10:36 Um, so a couple things I'm going to say here real quick. If for some reason at click funnels, we're not providing you the very best customer service or things you feel we need to be doing different, would you please send me a private message? Let me know what that is that we value as a customer more than anything else. Again, we have or 70,000 customers. I know some leave it. I understand. I understand that I can't satisfy everybody, but if there's certain things that we're doing that we need to fix, by all means, I want to know what that is. So pleased. If there's something that you're aware of or that you're hearing about, reach out to me. I want to know. I want to find a way of correcting it, fixing it, and making it happen. Second, in your own business, I would encourage you to do the same thing.
Speaker 2: 11:18 Talk to your customers and now we brought into a hillston validity. Start talking to our customers from a retention standpoint. We soon will be looking at at onboarding, making sure we have that kind of relationship. We're going to be looking at a migration team, helping people migrate from other services over to click funnels, because I want to know what that customer experience is. There's A. There's a trust between you and your customers, between us, between me personally in my, our customers at clickfunnels. I want to know what that is. There's no reason for a person to leave if you're providing what you believe to be the very best product and service, but there's a disconnect. You gotta find out what that is. So again, it's pleased if for some reason we're not delivering, I want to know because I don't want someone. If there's a 57 popcorn that I could provide to someone that's gonna, prevent someone from leaving from a $25 sale, I want to know what that is a.
Speaker 2: 12:11 again, it's I love looking at life and comparing my life lessons to business and everything else. Hopefully you find value in this. Again, reach out to me. Let me know if this is, if these types of podcasts are valuable to you and if they're not telling me that too. I don't want to. I value your time. You're taking time to listen to this and it's the only thing I cannot give back to you as your time, so please let me know if this is a value to you, let me know. If it's not, please let me know that as well. Have an amazing day and again, thank you for taking the time to listen.
Speaker 3: 12:41 Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get that next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time, if there's a topic, there's something you'd like me to share or that you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if people would like me to interview. I'm more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.
Why Dave Decided to talk to about Protecting Your Achilles Heel:
Dave has a fascination with Greek mythology and their stories, after all creating and telling stories is his job. Today he wants to help you see just how the story of Achilles’ Heel applies to your life and the concept of your ONE THING.
Tips and Tricks for You and Your Business:
(3:07) We all have an Achilles Heel in life, these can have a negative impact on our business and our performance
(5:39) Don’t let your Achilles Heel derail your business or your life
(2:19) “What is the one thing that stops me? What is that one thing that when everything is going great and I don’t protect this one area, life is going to change.”
(2:27) “For me, I can tell you that my one ‘Achilles Heel’ is my relationship with my wife”
(3:18) “I encourage you guys to first identify what your Achilles Heel is. Then once you found it, find out how you can protect it.”
After 25 years of marriage, Dave is still a rookie at the whole thing.
Your relationships can fuel and derail you while at work and both can be controlled and managed.
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward. Hey everybody. Welcome back to funnel hacker radio. No, I'm
Speaker 2: 00:19 super excited. Kind of talked about this. A story today. This is one of the things I love Greek mythology. I'm always been impressed just by the, the characters and the battle between the gods and the mortals and mortal man and an and mortal men trying to explain things. And so I've, I've always been really impressed in Greek mythology is one of things I just have always loved, but one of the stories at is probably the most popular stories throughout the entire time here is that of, of Achilles Achilles. Uh, his mom, his name was thetis and she was immortal. He's, she was married to a mortal who is king of the [inaudible]. And what happened was she wanted to be a protect her son and make him as vulnerable as possible so that he wouldn't be hurt. So thetis takes her son Achilles and grabs him by the heel and dips him into the river styx, and by dipping them into the river styx, he becomes Louis am almost immortal.
Speaker 2: 01:16 But to the point where he's completely in, there was nothing that could hurt him except for the little tiny spot where her finger and her thumb held him by his Achilles tendon or his heel as she dipped him into the river styx. That's the only cake in his armor. It's the only weakness that he has. And so again, he's involved in the Trojan war, becomes one of the major players in the war and kills hector right outside the gates of the city of Troy. And it's just really the most one of the most important players in in that whole battle. But all of a sudden the gods get angry with him and a person ends up shooting his Arrow and the Arrow is literally directed by the gods into his Achilles tendon, into his heel and kills Achilles. And it just destroys the army and everyone else because they thought this guy was completely, literally immortal, almost unstoppable.
Speaker 2: 02:12 And I've thought so much about that in my own life as far as what am I, what's my own Achilles heel? What is the thing that stops me? What is the one thing that when everything else is going great, I know if I don't protect this one area, I'm going to get life's going to change. So for me, I can tell you my Achilles heel is the relationship with my wife. There's nothing else that matters in life. Aside from my love for my wife. And the reason it's so interesting to me is literally life can be amazing. Every will be going perfect in every single part of my life, except if there's something not going well at home. It literally destroys everything else. I stopped publishing. I stopped being able to to tell stories with impact. I stopped being able to communicate the level I want because subconsciously I just know there's something I've got to fix their.
Speaker 2: 03:02 It's of the reason I mentioned this to you is every single one of us have our own Achilles heel. For some it's a relationship with someone that means the tons of them. Others, it might be their business, might be your Achilles heel, it might be your physical body, it might be whatever it is, and so I'd encourage you to kind of find out first and foremost, what is your Achilles heel and then once you've found it, how do you protect it? So for me, one of the things I've realized is the best way for me to protect my Achilles heel with my relationship with my wife is to make sure that I'm spending quality time with her. And again, if you understand the five love languages, the number one level language, my wife is time and it's not time, it's quality time. I've made the mistake many times of being there physically, but my mind is at other places and that doesn't count.
Speaker 2: 03:50 And so one of the things I'm realizing again, just celebrated 25 years of marriage and it's. I'm a real slow learner here. I guess I think I'm realizing and understanding is the importance of protecting that part in my life. And the reason I mentioned this is a we. So we just went through the Thanksgiving holidays and I didn't realize how stressful they were for her. This is the first time we've actually have had a, all of our family or our, our, our kids, everything else. And then her parents come to our place for the last 25 years we've always gone to her parents' place or to one of her siblings for Thanksgiving. We've never had it at our house. So I didn't think I thought this can be a great experience and everything will be awesome. But what I realized was I wasn't as involved, I wasn't as helpful.
Speaker 2: 04:38 I wasn't aware of the things that she needed. And so all the sudden I started seeing and feeling things disconnecting between she and I, which was impacting me and my businesses impacted me and my emotions and impacted me in so many other areas. I'm like, what is going wrong? Everything is going fantastic in my life. We have all this family come in. And what I realized was I was disconnecting with her. And so today we actually have. I planned, our kids are gone for the weekend. Uh, they all went down to Utah to spend time with her brothers and so I thought, oh my gosh, it's just gonna be this great romantic weekend. Just the two of us had planned this trip. We're going to go up to mccall and just get away. And what I realized was what was most important to her wasn't the trip or it wasn't, it was dave, listen, I literally just want to stay home.
Speaker 2: 05:21 I just want to be together. I just want to be able to focus on no one else, but just the stuff that I haven't been able to do. And so we, she literally is downstairs. I'm upstairs in our theater recording this. She's downstairs just literally having quality time just for herself. And so my only reason I mention this is as you take a look in your own business, there are things that you have to understand. There are principles that if you mess up, it literally will derail you. And for me, I know over the last week or so, I haven't been as effective in any part of my life because subconsciously I knew I wasn't protecting her. I wasn't doing the things that she needed and that is my Achilles heel, so just understand in your own business and your own life, you, everybody has an Achilles heel and you have to find out what that is and once you find out what it is, you didn't have to everything possible to protect it.
Speaker 2: 06:13 For me, I know before we moved here to boise two years ago, one of the things I used to travel a ton and one of the things we used to always do was I would make sure I'm on a quarterly basis that we would get away and it was easier when we lived in San Diego because we literally could go get away and we can go to la. We go to a place in San Diego. We go just a one night getaway and not that it's impossible here, but it's a little more difficult. And so that's why I'm starting to try to find things that. What are the things that strengthened my marriage? What are the things that strengthen my relationship with the most important person in my life? And so I'm really trying to try to pay more again, I keep kicking myself going like, Dave, you're into this thing 25 years, you should have figured this thing out yet.
Speaker 2: 06:55 I haven't. Uh, it was fun. I was sitting there talking to my son who is, this is his first year of marriage. So it's kind of a, it was like a 25 year gap between he and I on this and has had the opportunity to talk and just about marriage and relationships. And as a man, one of the things that I, I always want to do is I just, I want to solve problems. I get paid to solve problems in my personal life and my business life. It's, I'm a problem solver. And so I get very, very focused on solving problems. And so some of the things I've realized with my princess is she doesn't want me to solve those problems. What's she really wants is me just to listen, just to be present, just to just do nothing. She doesn't want her to problem solve.
Speaker 2: 07:33 She just wants to have someone who feels her pain and relates. And so there's a video I'll have a haven't posted down and a link below in the note in the show notes and if you wanted you to go to youtube and I think it's called a, it's the nail in your head and it's basically a conversation between a man and a woman and she starts off and she sits there and complaints. She goes, oh my gosh, I have this like throbbing pain. It's in my head. And it's like, it's like right between my eyes and I feel like every time I've even put on a sweater, I feel like it rips, it snags, tears and it's. I just can't explain to you how painful this is and it he's looking at her, staring at her going, I'm a sweetheart. It's because you have a nail in your head.
Speaker 2: 08:18 And she gets all frustrated. She was, why are you always, why won't you just listen? Why don't you just understand? Why don't you feel? And I'm going, I totally understand this guy. It's like literally, if I can just reach out and pull this nail out of your head, it will be all gone. That's not what she wants, what she wants us so much as to care for it to listen and I'm I'm trying to do with that better. My. The reason I mentioned this to you guys is understand in business, in life, everyone was having an Achilles heel and I just highly recommend that to take the time, especially during the holidays here, figuring out what that Achilles heel is and do everything you can to protect it. I'm, I'm going to try to do even more and over the course of this next year to make sure I protect the Achilles heel of my life, which is the relationship with my wife, which is the most important thing. So again, just realize we all have an Achilles heel. Find out what yours is and protect it.
Speaker 3: 09:04 Hey everybody, thank you so much for taking the time to listen to podcast. If you don't mind, could you please share this with others? Rate Review this podcast on itunes. It means the world to me. We're trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few $100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as at the pub like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.
Why Dave Decided to talk to James Smiley:
James reached out to Dave recently and asked if he could do this second podcast with him because of all the things he’s had the opportunity he’s been accomplishing. The best part about it all is that most of what he wants to talk about is the little things everybody easily forgets that makes the biggest difference. Networking happens to be one of those things. James has found he does better than most people because of the QUALITY of the relationships he builds through something he’s always focused on: contribution.
Tips and Tricks for You and Your Business:
(2:48) The systems for high leverage
(4:10) “Contribute” from James Smiley’s perspective
(6:30) The Highest Leverage Move comes from using other people with contribution in mind
(10:54) James Funnel Hacked his way onto Russell’s radar. Who’s radar do you want to find yourself on?
(12:44) Your webpage should highlight exactly what your dream client is looking for, get those stats on there.
(15:02) Selling Kevin Harrington when he only gives you 11 minutes
(16:20) Network to Network
(19:00) Who’s the gatekeeper to your networking
(21:38) Network with those you know you are able to contribute to
(24:54) Understand how the person you want to meet with thinks
(28:00) The Long-Term Play
(2:22) “What I’ve noticed through life, whether it’s through working with sales, working with sales teams, or helping solopreneurs is there’s a way to create leverage, extremely high leverage, and it’s a system.”
(6:54) “So you can see, if you don’t start thinking about the word ‘contribute’ but you start thinking about using other people’s platform or money, the whole system doesn’t work.”
(13:24) “There’s a lot of little things like that which I started doing. And you know you never really know if anybody is seeing it, but chances are if you’re doing the right thing they’re going to take a peak at you.”
(16:10) “‘I’ve seen your videos and I like it’, those little phrases show me that my little personal branding and marketing out there synergized with him. So it allowed the conversation to move forward because he had more trust with me.”
(20:57) “You have to be on point, like when they look at your stuff would they think ‘James is one of us’?”
(22:48) “Networking to network is incredibly huge, especially if you figure out how do I honestly contribute”
(30:07) “If you contribute to people in the right way, the relationships and all the things that happen, you can take over your Dream 100 in a way that you never thought possible.”
A quote from our dear James Smiley, “IF YOU’RE NOT USING CLICKFUNNELS, WHAT ARE YOU DOING?!?”
If your main goal is to make money off of somebody and not improve their lives, business, relationships, health, etc. then they’re going to find out. Once they find out, they’ll find somebody else sooner or later.
Tony Robbins, Russell Brunson, James Smiley, and all these other people have 24 hours in their day just like the rest of us. What they’ve done differently though is they’ve found out how to leverage their time to “hockey stick” up.
Get the numbers to make yourself “one of us”.
You must contribute sincerely for any form of networking to have a lasting effect.
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Welcome back to funnel hacker
Speaker 2: 00:18 radio. This is going to be a ride of your life guys, because I have the opportunity having the one and only Mr James Smiley back on the show. James, welcome to the show again. Woo. What's up? I am so excited. So for those of you guys don't may not know James Out. We did a podcast a while back and I want to make sure you understand this is a guy who's been around for a long time in this whole digital marketing space. He's done over $210 million dollars in digital marketing. I actually in his early twenties, actually I IPO to SAS company, which is super, super cool. Something I have yet to do and has worked with three of the fortune 10 companies. This guy basically knows what he's talking about and he approached me and said, you know, Dave, we did this awesome podcast awhile back, but I've done all these cool things recently and I want to talk about some of the stuff way back when that everyone's already forgotten about and I thought, I love all the deep dark secrets of things that people have forgotten about. So with all that said, James, take us away and let's just see where this is going to go today.
Speaker 3: 01:10 Awesome man. Well, I appreciate you. Appreciate Click funnels. If you're not using click funnels, what are you doing? So, um, we ever since it came out, we've moved everything there and it's just been awesome. Appreciate you, appreciate the community and all you guys and gals out there and everything that's going on in the funnel hacker world. So, um, but yeah, you know, one of the things that I've been sharing with our coaching students, you know, we've been super fortunate or blessed or everyone to call it to. We brought on a hundred and three students since me and you last talked, I think it was an August of last year, around the 2017, um, and we do a 15,000 and $5,000. We did a hundred and three students and one of the biggest things that people have been wanting to know and, and it is like how do I get, how do I, how do.
Speaker 3: 02:01 Because like, like in business, you know, you, like you have people who have like regular acceleration, right? They just like if you were to graph it, they have a gradual growth or maybe it's like staggered up and down lows and highs. But then there's like those hockey stick moments, right? Where like somebody goes from where they're at and the hockey stick way up and then they plateau and then the hockey stick again. And so what I've noticed through life, whether it was sells, uh, working my own sales teams, running, running with a big company or helping solo preneurs is um, there's a way to create high leverage, like, like extremely high leverage. Um, and it's a system that I really, to be totally honest, I learned it from chat from Chet Holmes who started the dream 100 stuff. And this was a system that he, uh, talked about in, in a VIP session that I was at a, um, I was at a thing with Tony Robbins in chat. I want to say it was like 2013 or 2004. And um, and I learned this, but he's like, this is so, so good that I don't publish this because people can really take it the wrong way. And so, uh, so I wanted to share,
Speaker 2: 03:13 have to understand, we talked a lot about dream 100 and even just don't understand the depth of dream 100. It's so much more than just creating a list and send them out a package. So much deeper than that. And Russell spent a whole bunch of time at our traffic secrets course that we did in October down in Phoenix and just blew everyone's mind. And that's why when you were talking to me about this whole idea of, of it being used for good as well as for evil, it truly, truly is and can be. So with that caveat, I want to make sure you guys understand when we're talking about this, we assume that you guys are gonna use this for good and that you're not going to turn this around and uh, destroy people's lives with it. But with that, I really want to kind of dive in. Jane's really kind of go into this whole idea as far as contributing. I know that was one thing that we were talking about. What exactly does that really, really mean from your eyes?
Speaker 3: 04:00 So this was back in a chalkboard day. There wasn't whiteboards. And so, um, uh, Chad had wrote the word contribute. He said everything I'm going to now for the next hours, if you don't understand this word, you're going to screw up everything I'm going to tell you because people are going to realize at some point you're taking advantage of them. And when they realize that everything you just did is going to come crashing down on me and then the rebuild, that reputation could take you years, you know, or you may never be able to recover from that. And so, um, so he really, he sat us down and he said, I want you to think about, do you actually have the best intentions for the other person before you do anything before you contact them for you, follow any of this stuff if you don't, if your main goal is to make money, he goes, I promise you this is not gonna work.
Speaker 3: 04:52 And it may work on one person, but he goes, eventually it's gonna catch up with you. And when somebody realizes you're taking advantage of them, it's over. And so he really, Harper was work contribute. And that's where this whole system starts with what I teach our coaching students. I'm glad to share this with everyone out there that like what I'm about to share with you, if you don't have that, that, that mindset of like, I want to do this to help someone else more than helping me. Right? Like if, if I can't find that gratitude, like even in this, you know, like, like I reached out to you, um, and I'm using the same process I'm going to share, you're going to see like I'm using the same process, but in my heart I'm like, if I can't, if I don't have complete gratitude, like in me just being able to network with Dave, help his community, how, you know, like if I can't contribute into your world from a pure perspective than everything that I'm doing is going to come crashing down, you know.
Speaker 3: 05:52 And so, um, so that's really where this whole starts out is, you know, really focusing on contributing to people. Okay. So that's kind of, there's really a five step system. Um, and so I can just run through those real quick. Is that the awesome? Yeah. Okay. So number one is contributed. So you got to think about like how you come up with your dream 100 lists, all the standard stuff that Russell talks about in his book and all that stuff. Like, like come up with your dream list. Okay. Then then you think, okay, like how do I carve out a few of these people in like, like the most strategic ones, the ones that I can get the highest leverage move. And so I'm just a side note. A lot of people say, well, what is the highest leverage move means basically highest levers. Move means how do you, how do you use other people's stuff?
Speaker 3: 06:33 So I called P. A lot of people are opm, other people's money, opt other people's time. But you've got to think more but more. Okay. You can use other people's data, you can use other people's relationships, you can use other people's platforms, you can use other people's intellectual property. You like infinite, right? Um, and so, so, so you can see how like if you don't start thinking about the word contribute, but then you start thinking, how do I use other people's platform or how to use other people's money. Like the whole system becomes warped, right? It becomes about me, about, you know, um, and, and I'm not actually adding value into the community. And so, um, so like, like the, the way that I've seen people get real hockey stick growth, whether it was a company, a sells startup, whatever is they figure out how do I create the highest leverage move with my time or, or with, uh, with, with, with my investment or with whatever, with whatever the asset is.
Speaker 3: 07:36 And so I'm like, if I were to go out today, uh, like you, you and I both know, like, like, uh, me, you, Russell, Gary Vaynerchuk, Tony Robbins, we all have the same amount of time. We all have the same amount of, of like no one had 35 hours today. Everyone had the same, you know, 10, 12, 15 hours to work. Like we all had the same amount of time. The only thing is some people figured out how to create more leverage with their time. Right? And to me that is like the true essence of d, 100. It's like how do you create more leverage with your time? And so typically it's using other people's whatever, right? Other people's time, money, network, email list, facebook page, podcast, a coaching group, whatever. And uh, and then in return, like, you know, like, like you're helping them, they're helping you.
Speaker 3: 08:27 Okay. So number one contributed to the number two thing that chat started showing us and I've summarized it up into this is okay. So like if I carve out like 10 people that I want to talk to that I really need to network with. Okay. So like, let me just be totally honest here. Okay. I could say Russel, I could say, um, there's some people on Shark tank that I wanted to get ahold of. There's some people, you know, there's, there's some key individuals, right? So, okay. So the first thing I need to do is actually write out like how can I actually contribute into Russell's world? I literally did this a couple years ago. I was like, okay, like what could I do to be different? Like, how can I contribute to him versus like, you know, every time I see him, like, hey man, I got this thing, I got this idea, you know, and you know what man, like if we just partnered up, I give you 50 slash 50 men, you know, and I'm like, come on now like how many people are or be one of those people who's like, you know what, me and my product is so good.
Speaker 3: 09:22 Russell. Like if I just got sales I would be good. It's like you just like, I can't, you know what I mean? Like you can't believe it is. I literally got an email from a guy who's actually has a lot of fame, uh, people would know him and you'll be at funnel hacking live and everything else. And it was interesting because he's like, listen, before I fire up to funnel hacking, live on a fly over to meet with, with Russell and just kind of go through a couple of things with the real fast. I'm like, why? And what is the value? Russ is going to get out of this besides, you are going to come to the office. I mean, it was just interested in like, oh, you know what, it doesn't work that way. Yeah. And so, okay, so contributing number one. Number two is I need to figure out how to summarize data that my d 100 is going to, uh, it'd be impressed by.
Speaker 3: 10:13 Okay. So this, this one really shocked me because I was like, why is this so important? Okay. So like one thing that, one of the things I've learned around Internet psychology through the years is numbers tend to mean more than just words. Okay? So it's a reason why people will say like, we've reached x amount of people, right? Instead of saying, uh, you know, like even Louie's started here, it's like, hey, you can say, Hey James Smiley's a good digital marketer or a great digital marketer, but when you say numbers, he's done this amount of sales. He's done this, he's done. You know what I mean? It, it registers in people's mind fast. Okay? So if I'm going to really drive a highest leverage move d, 100 strategy, I need to think about how do I move numbers to the forefront of my marketing so that when I'm going to, she's Russell for an example, when Russell, if he eventually ever looked at my site or sees my webpage or sees my facebook page that he will see a number that means something to him or he'll go, oh, like, like chet used to say, you want them to, you want them to start saying he's one of us.
Speaker 3: 11:16 Like, so I love that analogy because I think that's really super critical. It's, I were just talking about our to calm a couple of word winters. We have 411 two Comma Club award winners right now. And so it's nice because it again, it groups you into that. Now you're there. One of us. I love that announced. That's great. Yeah. Yeah. And so, um, so like, so like I started a by the way. So Larson told me to, to talk about this more because I told him how I, how I got to know you guys. And Russell, and he was like, dude, this is one of the smartest 100 strategies ever. He's like, you gotta talk about this more. So, um, so, uh, so because I told him how is using data that I thought Russell would like. So like I'd listen to those podcasts, I'd watched all this stuff and I'm like, okay, he's saying like he wants, this is way back when he's like, I want to be the fastest growing SAS company.
Speaker 3: 12:11 So then I started using like language, like, uh, I was a part of iop on one of the fastest growing sas companies in Silicon Valley. Like specifically saying that I feel like if I knew Todd Russell, like somebody saw it, they'd be like, oh, he's one of us like in subliminally. Right? Um, and so, uh, but, uh, but for, for other people that might mean like, like, like in the btby world, like somebody may not be interested in how much revenue you make, they may be interested in how many distributors you have or, or maybe they're more interested how many customers you have or something like that. So like, I try to encourage people, like on your website, have data that summarizes something that you, that your dream client is going to go, wow, this. I'm impressed by this. So I heard Tony Rob Russell say once on his podcast, he said, Tony Robin, he has spoken to 10,000 B, two b sales reps.
Speaker 3: 13:03 okay? Somewhere. He said that on a podcast and he was impressed by it. Well, I knew because a corporate recruiter had told me this, I had spoken to 12,000 B, two b sales rep. I was like, yes, I'm going to put this on the front of my homepage if Russell ever received that. James is one of us, you know what I mean? And so, um, there was a lot of like little things like that that I started doing and um, and then so and I didn't know, like you never know, like if somebody really seeing it or not, but, but chances are if you're doing the right things, sooner or later they're going to take a peek at you. Right? And, and if these are the little things that make somebody start calling, oh, maybe, maybe he's like us, you know? Um, okay. So the third thing,
Speaker 2: 13:44 I'm going to step back on that because I think that helping people understand that they're one of us is such a huge, a huge thing in networking, um, because you'll talk to people talk about, well there's a level b level c level type of relationships. And uh, again, you were talking about Steve Larsen and his whole big thing is, you know, you can reach one level up as I've heard him referred that a million times and I think it's important that as you get to know what your, what your group or your level is, what does that one level above you, what's that one level below you? And whether it's, again, whether you mentioned as far as revenue or, or contacts or whatever the number is, but realize that everybody has some number. I guess these days, a lot of people, as far as we're dealing with a lot of influencers and their numbers are you. How many youtube followers? Yeah. How many instagram, facebook, whatever. That may be, and those numbers basically say, okay, you're one of us and I think this, oh, critical that, and I appreciate James that you mentioned. It's not just revenue, it's not just these numbers can be anything, but the key here is numbers, numbers or something. People very quickly can just, it's a scale and they say, okay, that's, I'm in that same area. I'm in that you're, you're one of us or you're better me or one lower than me,
Speaker 3: 14:52 whatever it might be. They at least know where they fit. And I think that's the big thing with a lot of marketing is people want to know where do I fit in this ecommerce or this whole cosmos here. Yeah. I recently struck a big partnership with Kevin Harrington from Shark tank and I won't talk about the whole details, but one of the things I will say is I knew the specific type of numbers he wanted to see and so I move those to the forefront of my marketing, of my, of my personal branding. And um, so I got on a call with him one day and he's never talked to me before and he goes, James, I've heard a lot about you. And he goes, ah, he goes, but I, I hate to tell you this, I got to cut this call short. He goes, I have 11 minutes, pitch me, go.
Speaker 3: 15:35 I was like 15, I have 11. Exactly. He's like, yes, you have 11. Go in. And I was like, okay. So long story short, in 11 minutes I struck a big deal with them in the other people on the phone were like, we never seen nothing like that. Even even, um, uh, Kevin's brother Brian or his son Brian was like, okay, I seen all the pits people pitching. I've never seen minutes. And um, but the reason is because I had him preframe through all this stuff. I'm telling you, like I had preframe because of the data. And he said little phrases. He's like, I've seen some of your stuff. I've seen some of your videos. And I like it. Like those little phrases tell me that my little personal branding and marketing out there, it's synergizing with him and that's how I got on the phone with them.
Speaker 3: 16:20 And so it allowed the conversation to move forward because he had, he had a little bit more trust with me because he was kept thinking. I think James is kind of like one of us, you know? Um, okay. And then. So number three is, I'm a check called this something else, can't remember, but I call it network with the network. Okay. So like when I wanted to become friends with Russell, I'm like, man, this is gonna be like, hard to get to know Russel, right? So, um, I was like, okay, like this is a total chet holmes strategy. I'm like, okay, who are all the people around Russell? And remember this is like two or three years ago, okay, who I guarantee you I could get ahold of them. And then so I was listening to the podcast and he's like, Oh yeah, I'm hiring this kid named Steve.
Speaker 3: 17:04 I'm like, I bet you I can get ahold of that kid. I'm not kidding you. That's the first thing I thought. I'm like, I guarantee you, I get a hold of that kid. Like he's a Newbie, you know what I mean? So, and then I started looking up and I'm like, this is no joke. I'm like, oh, there's, there's this dave guy. Oh, this is Dave Woodward Guy. There's this guy named todd. There's, um, then I, and then I realized there's John Parks. Um, and then like back then he was talking about certain inner circle people. So he had mentioned I'm a funnel that some guy named Henry had done for him and I had no, he didn't even mention Henry's name, so I like, googled, looked on his friend list, like figuring out who the hell is this Henry Guy because he just talked about Henry Henry must be a friend.
Speaker 3: 17:47 And so like what I did was I started figuring out how do I contribute to sincerely until all these people's lives. So, I'm not kidding you like this a little bit embarrassing, but it totally like I had you Larson had all you guys on my list and I was like, okay, how do I like sincerely, like, like add into these people's lives. Okay. And then, um, so when I first told, I told, I told this at the, uh, at a mastermind I was with Steve and I said it from stage one. I said this, Steve Goes, that happened, that really happened. Let me tell you what happened. So I told. So the whole idea here, okay, is that someday, maybe you guys will all be talking to Russell in. Somebody will be like, well we should try to get into btby and then someone will be like, why? I notice James Smiley Guy, but I don't know, like nobody really knows him. And then somebody else in the circle would be like, James James Smiley. Like the guy, you know that guy. Oh yeah, he's totally cool. And then somebody else would be like, James Smiley. And this also like the idea is that like everyone kind of knows james and Russell's like, who the heck is named Smiley God? Why do I not know James Smiley?
Speaker 2: 18:58 Seriously? Oh my gosh. I can tell you that networking with a network is probably the most understated issue. And people just don't understand how important that is. I've seen that so often in my gosh, in my own business over the years I've noticed that that has been a huge, huge opportunity for me. A kind of also goes back as far as making sure you understand who the gatekeepers are, that you network with the gatekeepers and that's your, you're nice to the gatekeepers. And it's, it's so funny because uh, I mean literally Russell's my officer like four feet apart. I mean I stepped through the glass and it's, it'll be funny where he'll get the same package I will get and I know exactly what people are like, well, if I can't get to Russ, I'll get to dave first and then I'll use dave to get to Russell. And I like, I know the game, but I think it's cool that people are playing the game because I think that's how it's so critical. More people who know you, who have a point of reference in a frame of reference for you, the easier it is to have those types of conversations when, when again, the name comes up, it's not like it's going to come up all the time, but when it does, you want there to be a positive relationship with that, with your name or whoever else that might be.
Speaker 3: 20:04 Yeah. Yeah. So, um, so I, uh, uh, I, I said that from stage one time [inaudible] Larson stopped. Everything goes to, he goes, that literally happened one time. He's like, we were talking about like a new version of the website or something like that. And he's like, that literally happened. He's like, two or three of us knew who you were. And Russell said, who's James? I don't know. Yeah. And, and, and, and so I didn't say any of this, but we all know, like people like Russell use the internet, use their phone like with somewhere within the next 24 hours, the next hour, I guarantee you, he looked up to see who the heck is James. Sure. So, so like every one of the listeners to understand like, this is why having your stuff on point in having data summary, because I mean you don't have like an hour for this guy to look at your stuff and you might have in seconds.
Speaker 3: 20:55 So you gotta be on point and so you gotta think like, okay, like what is this person? If they were to look at my stuff for 20 seconds, would they go, James is one of us, you know? And so, um, the, so the, and the whole thing around network when the network is like understanding that first word contribute. So it's like how do I actually add value to Steve? How do I add value to John? And so like, I'm like, I didn't know John at all. But um, so there's two little hacks that I've learned over the years or we're doing this over 10 years with network, with a network. One is finding somebody who is, um, I don't know if it's right to say, but finding someone who's younger is easier to network with in finding someone who's an up and comer is definitely easier like it because not only that, you can contribute into those people's world really, really fast.
Speaker 3: 21:45 Like you can tell them stuff, help them, give them encouragement. Um, you know, like, like I've sent, I won't say who, but there's multiple people on that list. I've sent them big deals, I've sent them, you know, I signed a deal and I broke or the services out to them. I like message. I'm like, Hey, um, you know, I got this deal in a, all you need is this, this and this, and I can wire you $8,000 right now. Like what? Like, who is James Smiley? Like I don't even know who this person is, right? But, but now, like I built longterm relationships with those people, um, in like, uh, in, like when you really do that, right? It's almost like this becomes flawless because you become friends with the people who your dream 100 person is friends with, you know what I mean? And um, and so, and it's a really cool thing because you don't have to push your way in, you don't have to try to, you know, insert yourself.
Speaker 3: 22:37 Like it just happens kind of organically, you know. Um, and so, so anyway, um, so yeah, so networking with the network is, is, is unbelievably huge, especially if you can figure out like, how do I honestly contribute. Okay. Um, one like 32nd story I'll tell you about something I did with John Mckay was I bought 'em fill your funnel a number of years ago. Okay. And um, you know, like I thought that was a lot until, you know, like, like it was like 30, 3,500 bucks or something like that. And it was like, it was awesome. Right. And so, like here I am in this group and I wasn't going to be totally honest. Okay. I wasn't 100 percent sure how I was going to use that content. But one, okay, there's a couple of things I realized. Number one, John was in there, it was messaging in the group a lot.
Speaker 3: 23:25 And so like every time John would say something, I would back them up, you know what I mean? Like, like, uh, and so I was, I kind of became friends with them in there, you know, and then I would post like a testimonial or two of like something cool that I did based on something he said. And so I think just over time, like I don't, I don't, I don't think like me and John are like, know we don't really talk a lot, but I will tell you like the few times we do talk it's like he, I think he's like, he's Kinda cool. Like James is like one of us, you know. And um, and so, but I first met him in this group. So I want to say something like, I bought my way in to a relationship with somebody like that because I figured if I bought my way into this, the people that are in there managing this are probably going to be people who Russell knows.
Speaker 3: 24:12 You see what I'm saying? Oh, I totally agree. Like whereas some people they just go into it with the, you know, they don't think about those kinds of. Yeah, you know what I mean? They don't think like, not only that, like you're in a group of couple of hundred people who are, you just spent like $3,000 on something. Like you're in a group of cash buyers. Like why would you complain of 80? Like there's, you can build friendships, relationships, all those kind of things. But um, but anyway, but that's, that's like my, the first time I really interacted with John, I just saw, I was like, how do I contribute? How do I contribute? How do I make this fun? How to make this engaging for him. Okay. And then the fourth one is, this was a little bit psychological, but it's like the most ideal thing is if you can understand how the person thinks, because one thing I did not know is I did not know or even think Russell was an introvert.
Speaker 3: 25:05 Never thought that. And um, and so I'm glad. Like I would listen to him and go, man, like this dude's an introvert. Okay. So like if I ever meet him, the last thing I want to do is come up to him like, oh my God. You know what I mean? Like in, in the few times I've seen I'd been around him and seeing people approach him. I'm just sitting there laughing, going, I have no idea. Like they're well meaning good people, but they have no idea. Like, you know, I was at the Mellon texts event, I think, and Russell's crushed it there. And uh, and then he was out in the hallway I think, and there was like 20 people around him in a circle. And so I walked by that day I walked by, um, and uh, and so I'll just Kinda, just for time I'll, I'll put four and five are kind of similar.
Speaker 3: 26:00 So a four is like, you want to start mirroring the person. This is a lot of Tony Robbins stuff like marrying the person. So like, um, so one of the things that I did at that event was a, I noticed that you guys would always have a camera person and a lot of times it's you or somebody like holding the b roll camera, right? The vlogging camera will like, I'm message John Before that event. And I said, hey dude, I'm, what camera are you guys using? And he said, I don't know man, let me check it out. Because we were friends. He was like, dude, let me check it out. So he came back and told me the camera you're using so that I told my camera girl, I'm like, hey, they're using this camera, go buy it. And then she was like, Hey, I can get one that's just slightly better.
Speaker 3: 26:43 I'm like, that'll be even better. Like the upgraded version that will be better. And then, uh, so we bought the same tripod. It's the same camera. And guess who, the only two people at this event were who had camera people, you and me. And so I did that. So because I knew that I would be in the vicinity of Russell and I wanted to try to get his attention in a non, like, you know what I mean? I wanted to try to get an intention and so I was like talking to Caleb and people like that. And I remember seeing Russell in the corner of his eye look over at us and he's like, I guarantee you he's probably going, who's the other dude with the camera? With a camera person following them around. Like, who the hell does this guy like, I don't know, maybe he knew, maybe he didn't.
Speaker 3: 27:29 But um, uh, but I distinctly remember him, like continuing to look over and we would connect a little bit. And then, um, uh, so when he was out in the hallway, uh, I, I saw him and I told him, I camera goes, I was a communications committee. And I was like, Hey, so, so we walked out and uh, and so I'm walking out, my camera person is following me and there's literally 20 people around, Russell and I can just tell he's like, I mean everybody, I'm sure it was like super nice and cool, but he was just drained. He was just like, dude, get me out of here somebody. And so I walked by him and he kind of looks at me out of the corner of his eye and uh, and he just kinda like opened his shoulder just I think he just wanted to see, like if I was going to say it, say what's up or whatever.
Speaker 3: 28:14 And uh, and of course, like I'm looking at him, so I reach over and lean in really, really softly. We shake hands in, right when we shake hands, that whole group went dead silent. Oh sure. Everybody was like, what the heck is this guy? Right? Like, Russell just stopped the conversation to have shake somebody's hand. And uh, and I remember shaking his hand in and I said, hey man, I said very soft and comp because I understand his personality. And I'm trying to like mayor his personality or how he thinks and so I was like, hey man, I appreciate you letting Steve Come to my event. He crushed it on stage. Thank you so much for, for letting him do that and I just appreciate you. Basically I just told the guy, thank you, that's all I did, you know, and I just remember him looking at me and he was just like, he just said thank you James.
Speaker 3: 29:06 And he's like, thank you for doing that. And it was just like really cool like bonding moment and um, and so, so it was just, it was, it was the coolest thing because like all that work had built up to a, to a handshake, you know what I mean? There's so much value in that and I think so often people are in this game for the short term and it's like, what can you do for me? What can you do for me? What can you, for me? And like that's not how this game works. This is a long longterm play. Yeah. Yeah. I appreciate that a ton. Jane's. Yeah. And so I guess I'll, I'll kinda wrap it in this way and saying that, um, you know, you guys featured how you, how we were using click funnels and be to be on the clickfunnels.com home page for a while.
Speaker 3: 29:50 I will tell you of 103 students, we had a majority of them, the original, because we survey, a majority of them had said, well, we saw you on the clickfunnels site. We looked you up. So I just want this whole conversation and coming full circle if you contribute to people in the right way, like the relationships and all the things that happen, like you can win over your dream 100 in a way that you never thought possible just by contributing into their world it just by adding value into the world. And so anyway, um, so yeah man, I'm super grateful and thankful for you guys. I mean just to, uh, to share a number like our practice, that coaching practice that's $766,000 and, and, and, and I'll say like all that happened because we, we, we focus on contributing. I love that, you know, so I appreciate you guys man so much.
Speaker 3: 30:48 Well James, thank you. And I appreciate you being so kind to contribute to our audience and our community as well. So any other parting words? Um, appreciate you guys, man. Appreciate your audience and everything. I'm a Jane Smiley Dot Tom is the homepage and all that stuff. If you guys want to check out anything but uh, whoever, whoever it is that you, uh, your dream client is, you know, if you got that person, I would just say this to any of your followers. If you have that person or those people at that company and it like it, it's like it doesn't leave you, it doesn't leave your mind. You're like, I got to meet that person. I got to. If I could just get that relationship. To me that's, that's like the confirmation in your heart that you're supposed to build that relationship, right? Like the fact that like, I'm not thinking about that person. I guarantee you no one else is like you. You are the person who was supposed to build that relationship. The fact that it doesn't leave the fact that you wake up, you go to bed, you in meetings, you're daydreaming about that person or that relationship like that is the person that you're supposed to meet and work with and if you focus on contributing, you can get there. Oh, I love it. Well James, thanks again, James Smiley.com. Check them out. Thanks James. We'll talk soon. Appreciate it.
Speaker 4: 32:03 Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if people would like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.
Why Dave Decided to talk about Events:
Dave goes to a lot of events. Learn what value events can have for you and your business
Tips and Tricks for You and Your Business:
(2:10) When you go to events, go ALL IN
(4:48) Jump at the opportunities for learning
(6:48) The contacts you can make at events are “off the charts wild”
(9:00) Give effort and value when you’re at an event
(11:00) There’s an essential component to pushing yourself out of your original comfort zone when you go to events
(13:10) Getting to events any way you can
(15:28) There is nothing that has changed Dave’s life than events, so what are you waiting for? Get to one and let it change you
(1:40) “What I want to talk to you about is the importance of getting out to events even when you think you can’t afford it. This is one of the things that changed my entire business, it changed my entire life
(4:24) “I remember I walked into that room and I literally felt different. All of a sudden I got filled with hope, I was like “You know what? If these guys could do it, maybe I could to”
(6:30) “If you do it right and you’re providing value to these people, my gosh they’re more than willing to help. It is the craziest thing I’ve ever seen.”
(10:10) “You’ve gotta make sure that when you’re actually at these events that you literally get so far out of your comfort zone. Not by being obnoxious, but by giving value to as many people as you possibly can.”
(15:40) I understand, I know what it’s like when your entire world is falling apart and you’re like, ‘I’m so excited at this event but I’ve got to call home and deal with the stuff that’s there.’ I know. I’ve been there and I know what it’s like”
When Dave was starting out, he would volunteer at events simply to just be in the same room as some of people who were far more successful in his field.
Dave unknowingly met Russell for the first time at Dave’s first Affiliate Marketing event he went to.
How did you first meet Russell Brunson? Dave pushed people out of his way just so he could pick his brain at a lunch
DO NOT do business cards at events
Going to events can honestly make you become a better person, as much as David hates saying corny lines he is still a firm believer in it
Dave understands being broke and scraping pennies to get to an event
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward.
Speaker 2: 00:17 Wow. There's so much craziness going on right now. I don't even know where to start. So first of all, welcome back to funnel hacker radio. I'm super, super excited to talk about this topic. It's one of the things I'm I'm extremely passionate about only because literally has changed my life. So I want to dive right into this. Kind of tell you if you first, if you haven't seen episode 100, three of funnel hacker TV, you've got to go to youtube. You got checked that one out because that's all about dreamforce at our event there and Russell has some amazing takeaways. I want to talk to you guys right now about this crazy, crazy concept of events and what works, what doesn't work, why they are so successful and the importance of you getting out to them on a regular basis. So I'll just. I'm looking at my calendar last week.
Speaker 2: 00:58 Basically, I used two weeks ago, we're in dream force and was most mind blowing thing. I'll talk about that in just a second. Uh, this weekend I'm actually here, but miles and the team just flew down to be with Russell at, uh, uh, as Russell's got a brand new presentation he's presenting at that flip, hacking live, following that done next weekend, 20, 26. We actually do have traffic secrets. Uh, again, I'll talk about this whole content thing just a second. After that. The following weekend is genius network all by launch con followed by a, a event as far as the national entrepreneur of the year event. So what I want to talk to you guys about is the importance of getting out to events even when you feel like you can't afford it. This is by far one of the things that literally changed my entire business, changed my entire life.
Speaker 2: 01:48 And so first of all, for those people say you can't afford to go. One of the things I've been there, I know exactly what that's like. And so I actually volunteered at a couple of events to do nothing else. I just wanted to be in the room, I just wanted to be there to hear, to feel the energy of the event. Now, if you guys haven't already signed up and bought a ticket for a funnel hacking live, you got to go there first, so called funnel hacking live.com and now I want to talk to you guys about events and why life changes at events. There's a ton of different reasons. Some of the main ones I've seen for myself is as an entrepreneur, it's extremely lonely. It's you miss out on the comradery that you get in an office environment or just by being around people and whether you're introvert or extrovert doesn't matter.
Speaker 2: 02:36 You still need to have people in your life and the crazy thing for me is adding an event. The energy there, no matter what, whether you find yourself shy entrepreneur or extrovert, introvert doesn't matter. You will. It is contagious. When you're at an event, you literally feel the energy there and because of that you have to get out two beds on a regular basis. Now regular for you maybe once a year, maybe once a quarter, don't care what it is, but it's got to be at least annually and the whole thing for me as far as when you go to an event is to suck it all in. Literally immerse yourself, try to be in the front, try to feel the energy, try to literally get it lilly in into you. I'm a huge believer in going all out whenever you go to something like that. I see so many people who are really, really timid, realized at events.
Speaker 2: 03:26 I remember my very, very first event. I'm very fractious. Kind of a weird story. I actually met Russell and my very, very first event I ever went to. My first event I ever went to was one that Russell put on a and I was just trying to figure out the whole affiliate marketing thing and I was kinda confused, kind of lost as far as could this really work. I don't know if it'd be worth it and I couldn't afford to travel and 14 there was an event I didn't even know it was Russell's event. There was an event that was coming to southern California and in fact, you know what I'm going to go and literally script my script together, pennies, whatever it took to afford the ticket just to get in. And I remember thinking, Gosh, I would love to have been able to stay there at the hotel with everybody.
Speaker 2: 04:13 I couldn't afford that. So I drove back and forth every night. Um, but I remember I got to that event and it was a small event. There's probably a hundred hundred 50 people there. And I remember the very first thing that happened was I walked in that room and I literally felt different. All of a sudden I got filled with hope. I got filled with this idea that, you know, what, if these guys could do it, maybe I could too. And at the time life wasn't going and exactly where I wanted to. And I thought, man, I don't know how I'm going to pull this off. So I sat in there and very, within the first, I don't know, 15, 20 minutes, uh, is actually. And Stu mcclaren got up and Russell said, you know what, if any of you guys want to take any of us out to dinner or lunch, you can go and just kind of pick our brand.
Speaker 2: 05:00 You can just go to the bathroom and sign up. I jumped out of my seat. I could not. I think I either flu or I knocked everybody else out on the way to there. But I literally signed up for every single lunch and dinner that Russell had. I thought I've got to get to know this guy. I've got this guy, the guy, the guru, the guy who's up there on stage figuring this out. I want to know. And I literally signed up for every lunch and dinner he had. And I think, Gosh sees this is probably 12 years ago. It might've been 26, 27 at the time. And I thought, I don't care. I don't care what this guy has got, something that I don't have and I want it. And I signed up for every single lunch and dinner he had. And at that point is really well how it started for, from my relationship with Russell and since then we became lifelong friends.
Speaker 2: 05:45 He's like a brother to me and it's just been an amazing, amazing, passionate, exciting relationship. But it all started at an event and it started by my literally getting outside of my comfort zone. I didn't have any of them. Might even afford to pay for his lunch. I was like, I don't care. I don't care what it's gonna take. I'm gonna do it anyways. And I remember just the opportunity of being there and feeling that energy and getting to know people, uh, you will find out an event. People open up and are so much more willing to talk gurus and everyone else then you would ever normally be because they're there, they're captive, they are not going anywhere. And again, if you do it right and you're not, if you do it, we'll talk later about how to do it right. But if, just realize if you do it right and you're providing value to these people, my gosh, they're more than willing to help.
Speaker 2: 06:40 It's the craziest thing I've ever seen, so you got to get to an event for the energy. Second thing you've got to get to an event for is the contacts. The contacts at events are off the charts wild and it's where it. This isn't one of those things where it becomes a business card exchange. I'm a huge believer that you will never see me hand out a business card. I don't have business cards. I've always personally believe that if a person wants my contact information and I'm in providing a value to them that they're going to want it. We're going to exchange phone numbers and or emails or something and it's actually going to go into their phone and into my phone. I'm also a huge. That's why so many people take pictures and stuff of other people that they're with is to get that, get that information there.
Speaker 2: 07:22 One tip, when you're ever had an event and you're gonna, meet a ton of people. If you want to remember that person, have them actually take a take a picture of that person. Having them hold up their name badge so you don't forget their name. Um, it's one of the tips I learned and when we're doing a ton of real estate events and it worked extremely well. The other thing though about events that I, I just love is the hope and what I mean by that is you look, you will leave. If you go all in at any event and you give your all, you literally, it's becomes this hope muscle that gets refueled and you start to think and believe and act as if you were already doing it because you've been there and you're experiencing it. It's a totally different experience than if you were actually to watch it live stream or anything like that.
Speaker 2: 08:11 Physical events are off the charts, the number one best place to network. They're the best place to get into. Neat to absorb content. Turn your phones off, turn, turn off. Literally shut your life down and go all in when you're at the event. Last year, Ryan, when Montgomery and I were actually at dreamforce and we came back, we were all excited telling our other businesses. The other part is good for us all about it and I'm like, that's really cool. I can't believe hundred 70. And then we said, listen, okay, don't take our word for it right now. Let's sign up and get you guys there next year. And so, uh, todd and Russell came out with this, this, this last year, just let a couple of weeks ago totally, totally changed their opinion of where we're going as far as click funnels and how big the events can get and how you can connect with people.
Speaker 2: 08:58 Um, realize that the whole idea about events is getting involved, getting, becoming a piece of that event, uh, helping other people out, literally given, given, given, given, given, give, don't. The more you will give out an event, you will just, you will see the reciprocity. It just stacks up and it comes. It doesn't come actually at the event. You'll find it comes much later, but it will come. Oh my gosh, I wish I could go on for hours about this. Uh, there's so many crazy events. I can tell you. I literally, one of the things I remember at dreamforce dreamforce is off the charts. One of the craziest events I've been to only because it's 172,000 people, they literally shut the entire city of San Francisco down. I mean restaurants were open for free food if you had a vip pass, and I mean it was just the craziest thing.
Speaker 2: 09:45 I mean literally billboards, cabs, buildings, everything had dreamforest everywhere, all around it. The cool thing was the actual Armenians had changed and what I mean by that is they literally, when you walked into an event, the event room, it was like you were walking into Cabela's in one area where it was all about the trail head and the trailblazers in and it literally looked like a forest and I expected to see a whole bunch of trophies on the wall, but it was fascinating. The crazy thing is they had music playing and the lights and the setting and everything else literally made you feel as if you were out in the woods where the keynote was. Every one of the columns in this convention center had lights shining on it as if they were trees and you could see the branches and the bark and I mean it was just the walls.
Speaker 2: 10:34 All we're all draped and lights were on. You literally felt like you were a forest and I'm obviously they've got a billion dollar company to put it on a huge event for 170,000 people. They went all out, but the amazing thing for me was to see how how involved people got while they were at that event because they were connected to it. They, they. They became a part of it and all about community. Everybody was a trailblazer. Everyone of the sponsors were. There were signs in and the artwork was all aligned with trail based, their artwork. It was just fascinating to see how they've pulled all this together. The other thing I can tell you is you've got to make sure that when you're out at the events that you literally get so far out of your comfort zone and not by being obnoxious, the but given value to as many people as you possibly can.
Speaker 2: 11:24 You'll find that as you get out to these events and did you spend time at these events, you will become a better person. I know that sounds weird. I know it sounds crazy, but you do because you're helping other people and you'll find that you're at a different level in there and there's people who are above you and people who are below you in experience and and yet as you're asking for others and they're providing value bombs to you, you're doing the same thing to the other people. I can tell you that I am such a huge believer in attending events because of the networking that takes place, the content that you get, the emotional connection that you have to your dreams where you now are able to see it and experience your future. It might only be weakened, but you literally can experience your future and it's kind of like future cast and we talked a lot about that from marketing standpoint.
Speaker 2: 12:11 When you're talking with anybody of your that you're selling to is helping them future cast what buying your products are going to do for them. When you're at an event, your future casting your life, we're all of a sudden you're like, I'm going to be on that stage one day. I'm actually gonna be on that stage. I can tell you we had. I'm knocking live last year, a couple of the people who literally sit in the audience with the very first time, that amazing years and because of what they did during that year, they actually wore on stage that next year. I think Rachel Peterson was one of them and it was just so cool to see Alison Prince. I think she was in the same situation. Just realize that you go to an event and your life will change. It will completely completely change, so whatever you've got to do to get to an event, you got to do it.
Speaker 2: 12:55 So if it's saving money right now, you start setting aside money right now to start saving. If it's going on a partnerings shared a room and whatever, it's, I don't care what it takes. A Steven Larsen of a dear friend of mine, I love his funnel hacking live story. I'm hopefully going to get it to sell it on a video we're going to share later. But uh, where he literally couldn't afford it to get to funnel hacking live. And the only way he was able to get there was by building funnels for other people. So he literally built funnels in exchange for money or for a ticket to get to funnel hacking live. He got his actual ticket from funnel hacking live for, I think it was two years ago, two or two or three years ago, maybe three for three years ago this year, three years ago.
Speaker 2: 13:40 He literally built funnels to buy his ticket. He built funnels for someone else to actually get money for his airline. He built funnels for someone to actually get money for hotel. And the crazy thing is, as you hear his story and he can tell it only knew how steven can and I was just so I remember when we were out there this last year back in San in San Diego and how surreal it was for him because now he's one of our two comma club x coaches and at the time he literally couldn't afford a cab. And so what he was doing it, you've seen it in San Diego, was a little bikes that you can rent a. they're basically all over the place with the scooters. But literally we would rent the bike and pedal from a cheaper hotel to the event hotel. And then he didn't have enough money for the last night.
Speaker 2: 14:27 And so he literally just stayed up all night long in the hotel lobby of the event hotel building funnels and doing it. So real is I don't care what it takes. And I, I can tell you story after story after story. Every one of us has a story like that where we really didn't know how we're gonna make it and how we were going to get there. But where there's a will, there's a way, and you gotta find a way and you've got to get to funnel hacking live. It's man, it's gonna. Be Nashville this year. It's by far one of my. It is my favorite event in the entire year. I'm not only because it's our event because of the lives that get changed at funnel hacking live. So go to [inaudible] dot com. Get your tickets. Most importantly, make sure that you've, you're starting to schedule right now.
Speaker 2: 15:08 What events are you going to be at next year? What events are going to be October? Is there anything you can get to between now and the end of the year? A funnel hacking live is the 20th to 23rd of February in Nashville. You want to make sure you're there and when you're there, give you go all in, man. Just being, they're absorbing. Get excited about it. Uh, get involved in the community. Realize that there's nothing that has changed my life more than events. And I would encourage you guys, do whatever it takes to get to events. And when you're there, shut the rest of the world down. I, I understand, I know what it's like when your home life is falling apart and you're like, I got to. I don't know, I'm so excited this event, but I got to call home and I got to deal with the staff that's there.
Speaker 2: 15:52 I get that had been there. I know what. That's like the same time. I know what it's like when you're there and you absorb and you take a piece of it and you take that piece and that piece changes your life and it changed your family's life and changed your family's family's lives and change your friends' lives and all of a sudden you make new friends. Whatever it takes, you've got to find a way and I just encourage you, get to an event it dreamforce. As exciting as it was for me, it was even more exciting for me to see what it was like for Russell and todd to experience it. This is my second year there and again it's. I cannot even begin to explain what dreamforce is like. It's one of those events you literally have to experience where there's 170,000 people in a city, I mean shuts down the entire city.
Speaker 2: 16:33 Um, but at the same time, I look at seeing where we can go from here as far as, as funnel hacking live. I don't know who'd be a hundred 70,000, but all of a sudden what matters most to me is that we're providing massive value to you. That is my commitment to you. If you're funnel hacking live, I promise you, you will leave changed for the better and you will. You literally are just one funnel away. So do whatever it takes. Get to funnel hacking live. Can't wait to see you. Um, I'm always excited and appreciate. If, if I'm providing value to you on this podcast, let me know. Hit me up on Instagram, hit me up on facebook, send me an email, a rate review like this, these podcasts. Most importantly, this is about you and I want to make sure that I'm providing value to you guys. And more importantly, I want to make sure that you're implementing, taking action on what we're talking about. So have an amazing day. We'll talk to you soon.
Speaker 3: 17:23 Hi everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get that next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if the people you'd like me to interview more than happy to to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.
Why Dave Decided to talk about “Real Life Funnels”:
Over the weekend Dave did something he normally doesn’t enjoy: shopping. He saw many things regarding customer servicing and marketing, as well as customer retention. He wants to share his thoughts on the aspect of using your funnels on your sites and in real life the way you should be this holiday season.
Tips and Tricks for You and Your Business:
(1:06) Making Christmas shopping interesting for the “Grinch of Shopping”
(4:40) Remember that your Retail Funnels work the same online as they do offline
(6:20) There is an importance to the service you give for your customers
(8:39) The value you give to your customer correlates to the value added to your business
(0:48) “There’s nothing wrong with polarizing people and realizing “I only serve X and that this product is only good for X group”
(2:12) “I was so glad to get out of there, I was just so lost and didn’t know who they were trying to talk to. Are you trying to talk to my sons, are you talking to my wife, are you talking to me. It was just the most bizarre experience I’d had in a clothing store.”
(4:20) “Too often in business we try to appeal to everybody and it just ends up confusing everybody. And we all know that a confused buyer just says ‘no’.”
(8:16) “You have to apply amazing customer service at all times. And, if you run out of product, you say ‘WE’RE OUT’ and that creates more urgency. It creates more scarcity and make me want to come back to you.”
Dave regrets never buying stock in LuLu Lemon after all the money and time he’s helped contribute to them, don’t worry it’s for his wife.
Don’t you dare short Dave on his beans and lettuce at Chipotle
Your customers will appreciate that you know who you’re talking to and selling to
Dave’s kids have developed a marketer mindset
Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward. Welcome back everybody. I want to kind of share.
I had recently, rarely do I actually spend a whole bunch of time shopping. It's not one of the things I enjoy going into stores. I do a lot of shopping online, but I had these really cool experiences while I was shopping and retail shops over the weekend. And I just want to share them with you. So one of the things I always talk to people a lot whenever we're, we're looking at funnels is the importance of making sure that you know who your customer is and realizing you cannot be everything to everybody. And there's nothing wrong with polarizing people and realizing I only serve x and this product is only fit for this, this group. Uh, so Saturday I spent in my, uh, my database with my wife going around and trying to get some Christmas shopping done early. Uh, something I've never done in my life, but uh, let's try to spend some time with ours and we decided to do that.
So even before Thanksgiving, I'm so proud of myself, but we went into this one store and so she's asked me not to name the store just in case I offend anybody but for. So for her credit, I will not name the actual store, but we went into the store and it was a clothing store and we walked into the store and it was crazy because the pictures of people on the wall, we're literally anybody and everybody and the staff was dressed totally different. It wasn't like they were wearing their brands clothes. It was, it was just, I was sitting there going, I'm totally confused. Who is this store for it? It can't be for everybody. Is it for men, for women? Is it for certain? It was just, it was crazy. I literally just, I got in there and I just felt like, oh my gosh, I feel weird.
I feel dirty, I feel wrong. I feel like I don't know where I'm at. I feel lost. And so we were shopping for something for one of her friends and we caught it and I was so glad to get out of there. It was just like, ugh. I just feel lost. I don't know who you're talking to. Are you talking to my sons? Are you talking to my wife or are you talking to me? Or are you talking to. It was just the most bizarre experience I've ever had in a clothing store. And literally within minutes we walked into Lulu lemon where I know exactly who that audience is. That's my wife and I mean it was like that. I walk in and it was totally for her and it was one of those things I have, I've joked around about. I have been donating to the Lulu lemon cause for so many years now.
I should've actually owned stock in the company I should have, but I never bought stock in there. Anyway. The crazy thing is when you go into a little lemon, you know exactly who the stores for now. They started doing some things on a men's line. It's not that large, but Eric, the guy had been working out with, he was giving me, I've noticed these joggers and and patsy out on it. I said, so tell me what do you, what brand you recommend? What do you use it? And he just started laughing. I'm like, what's wrong? He goes, you're going to be so embarrassed when I tell you. I'm like, just tell me they're not Lulu Lemon. And he just started laughing. He's, Yep. They are like, why? He goes, because he goes, I know it's primarily a female store, but until you feel the fabric Dave and until you actually try them on and until you actually experience it, you can't, you can't give me any crap about it.
And he goes, listen, I've got super thick thighs and I always rub out the crotch and these ones have. And so he starts selling me on Lulu Lemon as far as there was a larger panel through the Crotch area and they're guaranteed if they, if they fray or anything else. He goes, I've actually taken a back. I got a brand new pair, goes to have the best customer service in the world and so I was in there and my wife was like, so are you finding and try some on. So I tried some on and I, I, I just couldn't do it. But again, I, I've always associated Lula limit with my wife. That is her brand. It is. I mean she's got an outlet. She's got a whole bunch of other different brands, but when it comes to Lulu Lemon, I know when I walk in that store, I know exactly who it is.
It is totally polarizing. It's exactly for female women, certain body shapes, everything else and that's just, it's so clear and I thought, you know what? Too often in business we try to, we try to appeal to everybody and all you do is you confuse the buyer. And a confused buyer always says no. So I would highly recommend as you take a look at retail funnels, they work the same online as they do offline and that is you've got to make sure that you are polarizing, that you said this is who it's for and this is who it's not for. So that was the first lesson I had in my retail funnel. The next thing was. So we went to go grab a bite to eat for lunch and I've always loved to pull it. I don't know why it's just, it's it, it just tastes good.
I always get a bowl, it's white black steak. I know exactly what to order. And so we go in there and my wife got her salad and stuff and I started looking and I'm like, what do you guys do? Eat? I mean usually they're large portions, everything else. And I feel like we were on rations. I'm like, what is going on? And they're like, well we're, we're kind of running low on, on beans and on lettuce. I'm like, how can you be running low on beans and lettuce? That is your primary. You can tell you guys do beans. Let us rice steak and meet. I mean, that's it. How could you be running low on it? Well, I don't know. We just, I don't know if someone didn't order it right. And so they literally were rationing off beans and lettuce and rice and I'm like, this is ridiculous.
And so I. my whole experience there was just fraught with frustration and anger. I'm like, are you really? And my wife and I sit sat there as we're eating our small little bowls because they didn't have enough. I'm like, why didn't you close the store and say we're out of lettuce. Come back another time instead of giving us this terrible experience where. I mean, we literally joked, I think she had five corn kernels. I mean it was just. I'm like, what are you guys doing? You, you will be so much better as far as providing your normal product and insane we're out than to go ahead and try to ration it out through. I was just, ugh. I was so frustrated. I'm like, you guys, you can't do this in business. You have a product that you deliver and you've got to make sure it's the same quality product and when you run out of product, you stop, you don't ration your product.
Oh, it was just the most bizarre experience I've ever seen. And then we went to the apple store to get my son will watch. So if my sons are listening to this podcast, hopefully it doesn't ruin their Christmas. Um, anyway, so we go into an apple store to get a watch and in buying this it was so funny because I love the apple experience. It's just they totally know their customers and everything else. Again, they, they know who their customers are, they cater to their customers, they provide great service when you walk in. But this time was a little different and it was kind of interesting to me. So there was a certain watch we wanted with a certain band and the guy, a guy who was helping us said, oh, I'm so sorry we're out of that. And I said, well, can you order?
He goes, yeah, you can order it online. I'm like, he says, but we can't do that here. I'm like, what do you mean you can't do that here? He goes, well, we, we just, we don't do that. You just have to go. You just have, you can order on your phone, you can go home and you can order it there. And one of the other guys who was in the, their turns to him and says, no, we can take care of that right now. And so he takes me over to a MAC computer, which they will have tons of them already online already connected goes, I am so sorry. I really, really apologize. That is not how we take care of our customers. He goes, let me walk you through this. And he literally went through the entire order form with me and he filled everything out for me and then I gave my car.
I literally, he took everything off my hands to make sure I had a great, great experience. And so again, I will go back to apple because of it. So realize that in real life there are retail funnels and they work the same way online. Is it work offline? It's the same thing. You have to understand, you have to be willing to be polarizing. You have got to know who your customer is and who your customer is not. You also have to provide amazing customer service at all times and if you run out of a product, then you say, we're out and that creates more urgency. It creates more scarcity. It makes me want to come back to you because I realized that you have a high quality product and sometimes you're out and the other thing as far as customer service is you always have to provide the greatest customer service possible because you have no idea who they're going to talk to.
You have no idea what podcasts they're going to publish it so realize in in our world, especially with all the social media out there, you've got to be totally congruent, totally true to who you are as a business, as a person, utmost integrity and the type of customer service that you want your customers to know your brand by. So again, that was my most recent real life retail funnel, and again, I just highly recommend just pay it. Pay attention as you're out shopping, pay attention as you're, as you're going through buying experiences, whether online or offline. See what you can learn from it. It's always fun for me, but my kids, I've totally ruined them. They're like, Dad, we've become these. We pay attention to marketing all the time in every buying experience. And I think that's important. I think you have to realize every time you're buying something, there is an experience and people love experiences.
So give them an amazing experience and the greater that experience, the more willing they are to share it. Like I just did add again, apple, I will be back at shortly because of there's other products I will continue to buy from them. Have an amazing day. Happy thanksgiving, happy holidays, wherever you are. If you like these types of podcasts as far as my kind of going on rants on occasion or telling you the my experience and things, by all means, please let me know. Uh, leave me a comment rate and review this on itunes. Send me a facebook message or an email, whatever it might be. I really want to find out if, if you like this type of a format, if you prefer my interview in other people instead, uh, let me know what you like. And again, most importantly and during this Thanksgiving period of time, I want you to know how thankful I am for you. I know you have the option and the opportunity to listen to a ton of other people and the fact that you've taken time out to listen to me. I really, really greatly appreciate it. Have an amazing day. We'll talk soon.
Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few $100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if people would like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.