Ed Dale is the creator of "The Challenge". This is a 11 year old system for making your first dollar online to making your first 6 figures online. He reveals the secrets to finding the pains, gains and 'jobs to be done' your clients are begging for, but wont tell you. These secrets are the holy grail to "getting the attention" of your prospects and clients. This is how the "big boys" build real business. If you want to learn how to create products, get your emails opened but most importantly scale a business for the long term this episode is for you.