Why Dave Decided to talk to Chef Keith Snow:
Chef Keith Snow rose through the ranks to become Executive Chef at one of Colorado's premier ski resorts and now has his own Harvest Eating Youtube Channel that focuses on teaching people how to make local and seasonal cooking a way of life. He authored the best selling cookbook: The Harvest Eating Cookbook, and also runs The Harvest Eating Podcast. Keith talks about funnels, how he used his experiences and passion to create several online learning cooking courses, and discusses ways online culinary learning can change your life. His online learning platform, Tasty Education, uses video to provide detailed and niche-focuses instruction for people.
Tips and Tricks for You and Your Business:
"If I can get them into more peoples' hands without losing too much money by doing this free plus shipping offer, I'm going to be creating a lot more customers too."
"You have to go into this at the very beginning saying, am I trying to get customers or am I trying to get buyers?"
"A lot of people just always feel like they have to start with the lead magnet. There's nothing better than starting with someone actually paying you money. So start with that."
Chef Keith Snow discusses how he utilizes Click Funnels in his business model and he gives quality tips and tricks based off his own personal experiences. He talks about the specifics behind his online course and discusses the importance of food storage and culinary learning. He prides himself in getting people to understand their pantry should be filled with food!
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Welcome back this day
Speaker 2: 00:18 Woodward, I'm your host. This is funnel hacker radio and you guys are in for a real treat today. I have the op team having Keith snow, chef Keith snow on the show today and Keith is a guy, has been crushing it as a chef for years and years and he's had his own TV show. He's got his own products and everything else, but he's been just trying to figure out the best way of getting things online as far as or as far as ingredients and spices and everything else, and I talk to you about this funnel he's got that's going crazy, but most importantly some of the cool stuff that you're going to learn not only about funnels, but also about building your own survival pantry and some of the other cool stuff that he's doing in his business. So Keith, welcome to the show.
Speaker 3: 00:58 Hey Dave. Thanks for having me.
Speaker 2: 01:00 I'm so happy. So happy to have you write a little bit of an issue last time on the record is we're gonna make sure this one works. So what I want to do, if you don't mind, is tell people a little bit about this whole idea as far as harvest eating. What is it that, what's this whole harvest eating thing you've got? What is your funnel? How's it work?
Speaker 3: 01:17 Sure. Well, harvest. Anything was a brand that I started back in 2005 and that was right when the farm to table movement started happening. Everybody was still eating some low carb food. Then Atkins Diet and all that. But I was on the forefront with slow food international and doing um, farm to table cuisine. So I put up a website I just left. I'm a big job out in Colorado as executive chef of a ski resort. So I started researching and cooking and doing a lot of stuff in regards to the farm to table movement. I was a little ahead of time because it didn't really start to hit until about 2009. But throughout that period, like you mentioned, that had, um, tv shows and eventually I had my own cookbook still on Amazon. It's the harvest ddn cookbook. During that time I got into selling some products, some spices and sauces. And it's, uh, it's been just a lot of fun since that. Okay.
Speaker 2: 02:18 What has been on your own site? You've got a shopify store. I think we're on a, in fact one of our buddies over at Amazon selling machine or I guess amazing selling machine now. A correct things there. Uh, did a podcast interview with you awhile back and recommended you guys. You take a look at click funnels. So you've only been on the platform here for just about a month, six weeks or so. I want to tell people a little bit about where you were before and what's happened in the last six weeks.
Speaker 3: 02:45 Sure. Well, I didn't want to take my products into traditional retail where they've always been in the past and I had hooked up with, you know, consultants and a guy who helps people with Amazon stores
Speaker 3: 02:59 and we, we were talking back in 2015 and he helped me get into Amazon and then he asked me recently to come on the show again and I did and he mentioned something that I guess was pretty profound. He's like, have you ever heard free plus shipping offer? And of course I'd never heard of a free plus shipping offer. It No. Didn't know what he was talking about. And then, um, he said, yeah, it gives people a chance to try your product to get a new customer. Um, you know, you have to give the product away, but they cover the shipping, shipping and handling. It's a great way to build your list because my product cells, the repeat sales and the lifetime value of the customer is very, very strong. So you said you need to get on click funnels. And of course I'd never heard of click funnels either.
Speaker 3: 03:43 Um, I thought a funnel was something you used to put oil in the car, but he said no, it's a, it's an internet thing and you can sell stuff and it works really well and it's different from a website. So anyway, while I was on the call with them, they promised to help me set it up and I'm, they said a visit click funnels and it took me, I don't know, week or so to um, I got the free trial, quick funnels and started messing around and they helped me with some of the steps inside. Um, but through that time I realized that you guys have just amazing support. I use all kinds of software as a service programs from autoresponders to web hosts, shopify, all these different things that I use. Okay. Kill you when you have a problem. It takes a day or so to get any a help.
Speaker 3: 04:28 But with quick funnels, even though it can be a touch complicated in the beginning, there's such amazing support and I'm talking to support no two, three times a week and those guys are amazing. Creating videos for me and helping me. And I launched the first funnel and it was this free plus shipping offer and it's sitting right email@example.com and people can get a sample of one of our best selling spices and just pay for shipping. And then I had built a, a, an upsell offer for six jars, put it out there and just sent an email to my customer list and Whammo it started that day and that was like a mid June and I've been getting sales ever since. And what I'm noticing is that even though I give away the, the free jar, I'm getting a lot of people taking the upgrade. I've made a couple of hundred new customers since then and just the average ticket bigger then what I see it on shopify, like people will go there and they'll buy one or two jars. But I'm, I'm getting people, I'm buying the one and then buying six and then coming back and going right back to the bottle and taking another sample and buying six. So it's been a pretty cool
Speaker 2: 05:46 good. I appreciate you sending me the spices. We've tried them over the weekend. Absolutely amazing. These are probably the best biases I've ever tasted. I can see why you've got such a, I think you told me last time you in like the 90, 92, 93 percent reorder rate, some crazy number like that. Yeah.
Speaker 3: 06:04 It's insane. And people, people through the years, I've had customers since 2017, um, that are buying these in. They do not want to be without them and they just, Ah, they just love him. So that's why I thought, you know what, um, if I can get them into more peoples' hands without losing too much money by doing this free plus shipping offer,
Speaker 3: 06:25 I'm going to be creating a lot more customers too. Market to, and to stay in touch with and uh, so far. Okay. It just works, you know, when you're, when you're doing it on Amazon, like I was, I mean, I have no control over the customer. I really can't email the customer. I don't know. I'm not allowed to send them off the site. So controlling the, uh, the, you know, the sales process and using something like click funnels, it's just a smart way to go and, and the software is really easy to use when you're building pages. I mean there's so many templates and it's drag and drop and I've used a lot of different, you know, squarespace wordpress, I mean, you name it, I've used it, but this is very easy to get the job done.
Speaker 2: 07:08 Well, I appreciate your kind words, your testimonial. I want to talk more about your funnel right now and that is to try harvest eating.com. Highly recommend you guys go get these for one. Spices are absolutely amazing. I think you should fit not only the three northern Italian spice that you get by the way you mentioned as far as why. Why Italian spice? Why is that the first one instead of one of your barbecue spices or other things?
Speaker 3: 07:31 Well, you know what I mean, I first started with that one back on June twelfth and that one really great and then people were contacting me on. I may have been a lot of the same people who knows, but people were contacting me on facebook saying, we want to try your steak seasoning, we want to try your Montana steak seasoning. I have three or four steak seasoning. So I then created a situation where people could choose one of three and uh, so they could go in there, they get a free spice and they just pick the one that they want. And that was working well too.
Speaker 2: 08:03 Okay.
Speaker 3: 08:03 But to be completely honest with you, I, I'm going to start having Amazon fulfill the, the free plus offers for me. I'm connecting my shopify store so that way it's okay. Mean when you get 30 orders in a day, all of a sudden you realize, wow, you're, you're a, you're in the shipping business. I want to be like Trey Lewellen, but I don't want to be a having a bunch of people hired for shipping. So what I've just done is I sent in a bunch of inventory to Amazon and then once they actually just got an email, they're checking it in today. Once it's all checked in, change the funnel to where the products are already built, I'll change it so people can pick up the one they want. But um, they were all going, you know, pretty equally. A lot of people are very familiar with. They like mine.
Speaker 2: 08:54 I love. So the cool thing is, again, it's to ship, it's the two step order form, shipping, address and information on the front end. You didn't go to your range and you pay for the shipping a payment. There's an order form bump. It's a real low order form bump. It's like what was three 99, four 99 for the, uh, the video,
Speaker 3: 09:14 I think it's three 99 for a series of right now it's 10 videos and I've got more of them than I'm editing, showing people how to use the spices because people through the years emailed me countless time. How do I use them, how do I use them? And I just, you know, I've got three, four decades of. I started cooking when I was 14 in restaurant. I'm 51 now, so I've been at the game a long time and I just thought, I mean, you put the spices on, you cook it, what is it? What do you need a recipe for? Why do you need instructions? But okay, you know, that's just me being an idiot because people, people need help with that. So I said, all right, that'll be my order bump. And I shot eight videos, edited those [inaudible] I do a lot of videos and then I um, started putting those for the order bump and a ton of people that have been taking them.
Speaker 2: 10:04 No, I think it's great. I'm noticing basically even your free plus shipping prices. Six 99 even you're going to find there's not much difference. Twenty six, 99 and 99. I'd probably increased that to seven 99. Get an extra buck on the front end. Also on the three 99 on the video, how to bundle. I would, I would totally split test out on a much higher price point. Your take rate, I think you said is way above 40 percent on the video, right?
Speaker 3: 10:29 Yeah. I think it's like 42 percent.
Speaker 2: 10:32 That's honestly I would see about increasing that price point split, test that and see if you can get that into the eight, nine, $10 range, especially if it's you're getting 10 different videos or stuff about the spices and just play around with that. The cool thing is you go from there to the order form after the order form bump, the Oto is six of the spices and your take rate on that was phenomenal and I think the main thing I want people, you guys are listening to this realize that it's all a matter of split testing these things. Every price point and dollars and things they change and realize. You have to kind of go into this the very beginning saying, am I trying to get customers or am I trying to get buyers? I'm sorry, I'm trying to get just people are looking lucky. Loser. I really want buyers. That's the best thing about free plus shipping offers. You get that first dollar and that first dollar is the most important dollar because once they get that, then they'll continue to spend more and more and more with you. Obviously, Keith, you been in that situation to where you're seeing people are spending repeat dollars. Do you have a continuity offer on this?
Speaker 3: 11:32 No, I am thinking about creating a continuity offer. When we talk about my online course, we'll talk about some continuity, but yes, planning on. I'm moving over a lot of my content to click funnels and then creating membership as part of this and letting them take that as an order bump to because there's a lot of that I don't have published. Yes. Dozens and dozens and dozens of videos and recipes that are very popular. So I'll probably create a continuity offer hopper with that. Um, yeah, I mean it's exciting looking at, um, my upsell is about 18 to 20 percent, 45 and a half percent on the order bump, so I think people would, um, go into some continuity as well.
Speaker 2: 12:16 No, I think it's fantastic. So again, we're listening to understand the importance of getting someone. There's a big difference. A lot of people just always feel like they have to start with the lead magnet. There's nothing better than starting with someone actually paying you money. So start with that. I love what you've done on this aspect here. I would definitely keep that. Would take a look as far as increasing your prices. Uh, you're a premium product anyways. People are going to have any problem paying a little bit more for that kind of stuff. And then what I want to talk to you now about it. So now you've got this taste, this flavor for clickfunnels. You've gone ahead and you've started off with the free plus shipping product. You now have moved into a membership site. Tell people about what you're doing on the membership side.
Speaker 3: 12:52 Sure. Well, I've got a, um, an online course. It's called food storage storage.com. And people can go there and they get a seven day free trial and after that it's $97 a year. And what the course is, oh, there's a lot of people that store food for emergencies for whatever zombies coming, but there's millions of people that store rice, beans, wheat, oats, you can buy the stuff in bulk. And then there's tons of people that are looking to lower their grocery bill. So I created this course, food storage fees. And what it does is it helps people, first of all, understand why everybody's pantry should be filled with food. Particularly if you have children. There's really no excuse not having food in there in case you know there's a power outage, a snow storm and ice storm or hurricane, whatever it might be. Hopefully we don't see a 2008 again, but a job loss. It could be an injury or anything like that can cause people a lot of stress. And if you've got a pantry full of food, the number one thing mess up is taken care of. It's insurance that you can eat. So I, I take people through why they need to store food, which foods to store. And then to date there's close to 60 videos showing people how to cook.
Speaker 3: 14:09 Amazing foods, amazing recipes with very inexpensive food like rice and beans and wheat and oats and that has been a very successful course for me. Um, and people go on there and I can see who logs in and they log in all the time and they're just using the recipes and it's just been a great ride of course, but it's always been firstname.lastname@example.org and that's a pretty good service. But there's not a lot of, you know, like I called them up and said, hey, uh, what if somebody, you know, a lot of people aren't going to just spend $97, but can I get their email address? And then they said, yeah, you can, you can go to Zapier and you can create a zap and input this and you got to put in custom css code and you've got to call someone checklist Slovakia to program it and you know, all this kind of garbage. And in the end, um, there was just no easy way to collect email addresses. And I just find a lot of limitations on the, um, on the platform as far as the selling side, delivering the course materials quite well. So this is why after I saw the spice funnel taking off and saw how easy it was, I knew that I needed to build the, um, the, the selling effort through click funnels. So now that
Speaker 3: 15:25 the chorus is sitting there at food storage fees that come with the free trial and um, you know, that's continuity there. It's $97 a year and there is just an incredible amount of video material for people to use. And you know, this course was originally designed for, um, you know, preppers and homesteaders and folks that store who, but what we found through the last couple years is that a lot of folks like moms that are looking to save money and families, um, that want to get out of debt. The whole Dave Ramsey crowd, uh, they have found the course and they use it. And I mean, I'm telling you right now, your buddies, if you need an extra $500 a month sitting in your pantry right now and I can guarantee you that if you eat at home or if you eat out and you start cooking at home and using the foods that are in this course, you will save a lot of money. And I, and I witnessed it for myself and we didn't suffer. And that was the important thing is the family loved it, the kids loved it. And they're exciting foods that I have in there. I mean, there's a lot of them.
Speaker 2: 16:28 Ethnic
Speaker 3: 16:29 cuisine. I'm looking inside the course.
Speaker 2: 16:33 I'm just going to give you a couple of things. I mean to interrupt you on this one. So I grew up is that I'm a member of the church. Jesus Christ, Latter Day saints frequently knows Mormons. And so I, we've always been counseled to safe store food, you know, your supply of food and all this kind of stuff. And I remember growing up and having like dried milk, powdered milk was like the worst thing in the world. It was like just terrible, terrible, and I remember seeing all this stuff and I've even, I've got tons of food we've restored and typically it's been this freeze dried stuff that we bought on this. I bought from some, some supplier online and we never ever use it and so I was going through this thing. I'm actually looking here. You've got spiced corn pudding, a Thai fried rice, potato cakes, Korean barbecue beef. Then it's in Chili with beans, salt, cod potato cakes. I'm going, I never had any of that kind of stuff at all when we're looking at.
Speaker 3: 17:25 Right.
Speaker 2: 17:26 And I can guarantee that freeze dried stuff doesn't taste even half as good as these pictures look. So I'm really kind of impressed as far as what you've done. But I want to find out from, from a, from a funnel standpoint, if a person comes in on the seven day free trial, how many of them are actually, uh, taking the $97 per your membership?
Speaker 3: 17:46 Well, to be honest, I don't have a lot of data because I really just. I'm just put it up. I mean, it's only been up a day or so and I have not marketed to it yet, so I don't have a lot of data
Speaker 2: 17:57 that's not a problem. I think the great thing about, and really what I hope people who are listening will take away his. You're doing what we refer to as far as funnel stacking, where you've found one funnel on the front end, which is your free plus shipping offer. You're getting customers and your clients over there. You're making money on, you're acquiring these customers really at a profit and then you're turning around and introduce them, how to actually consume what you just sent them, which is just a brilliant model and I think it's fantastic. It's so you take a look who's ever listened to realized that one of the best things to do to really enhance it from a funnel stack is whatever product you're offering on the front end, you try to find some product they can purchase. They will actually teach them how to consume what they just purchased. It's been great for us. If you take a look at click funnels, we did the exact same thing with funnel Fridays where we go ahead and our funnel Fridays every single week, Jim Edwards and Russell get on and basically teach people, build a funnel for people on exactly how to use click funnels. You're doing it and they're actually paying you for it. So congrats. I think that's awesome.
Speaker 3: 18:59 Yeah, no, I couldn't agree more and I'm, I'm a person that, you know, when those guys told me about click funnels, I immediately went and got Russell's book and read through it and um, I wanted to see exactly how you guys run your funnels and I've got to click funnels. Tee shirts. Alright. A tee shirt. The other day I went to a party and I had on like quickly tee shirts and uh, yeah, I wasn't as in your net. Well you're not in Salt Lake City, Utah and Idaho, but I was up in Salt Lake City and this guy, I walked in and he goes, oh, you're a click funnel. What's that? It was pretty interesting, but that's neat how you guys, um, how you brand yourself. Okay. Yeah,
Speaker 3: 19:41 yeah, I'm finding that with the spices this funnel is giving, giving me a lot more control over the customer and it's allowing me to suggest different things and kind of keeping them, I want them to say no before they leave and this is a great way to do it. So I've got a feeling that the food storage course is going to do real well here and if people go to food storage fees.com, they can get a good idea of what's in there because there's quite a few videos that are just on the sales page and those are full length videos they can watch. But it's interesting and this has been something that, uh, that the course has done really well, particularly when I do an interview. Like I've done some pretty big radio interviews and um, you know, it's really, it's really produced. So I'm very hopeful that I can build it up and I think this is the way to do it with.
Speaker 2: 20:35 Well, I appreciate that. Well, we look forward to following up with you probably in a year or so. And Sienna, senior status. I love having people who are brand new to click funnels are just getting started and using this kind of case they will follow up in about a year, see kind of where things are, but for those you guys who are listening to understand, again, the whole idea here is make sure you, you realize the principal, you kind of funnel stack the great thing that keats been doing here as I mentioned earlier, as he's as one funnel, which is basically a free plus shipping offer, acquiring customers at a profit and then turning around and communicating directly with them and introducing them into way to consume their product through his a membership course. So take a look at, try harvest eating.com. The links will be down in the show notes and then also take a email@example.com and take a look at that. You'll kind of see the funnels that he's using and how things are working for them and most importantly a applied to your own business. See how things are going there. Keith, as we get close to wrapping things up, any parting words?
Speaker 3: 21:31 No, just um, I would advise people to, you know, if they have anything to sell, whether it be information or products, you know, stores are great, Amazon is great, but um, you know, if you're on Amazon and I know because I'm in the Amazon community, a lot of forums and facebook groups, they can drop you in a moment's notice and I know people that were $50,000 a month on Amazon one day, one day, the next day they have no income, so this is really smart way to do it and sure you can just do an online store, but this gives you a lot more control and your average ticket goes up. So I would definitely advise people to look into quick funnels and the cost of it and the support that you get it, you know, it's, it's a winter. So,
Speaker 2: 22:16 so much. Keith, I appreciate it. Have a great day. Hey Dave, thanks a lot.
Speaker 4: 22:21 Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few hundred thousand so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if people would like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.
Why Dave Decided to talk to Loyd Hale:
Loyd Hale is the CEO of Modoma Health and Wellness, and currently owns medically directed health and wellness clinics in Dallas, Texas, specializing in physical medicine and rehabilitation. The clinics combine the benefits of massage with the medical practicality of physical therapy. A member of the prestigious 2 comma club and 8- figure award winner; Loyd discusses how to discover, integrate, and optimize using funnels for lead generation and model building aimed for practice growth.
Tips and Tricks for You and Your Business:
"It always comes down to whoever can spend the most acquiring customers wins."
"What would it look like if holistic practitioners were at the forefront of medicine."
"Don't waste money on facebook ads that aren't working for you!"
Loyd discusses how he was able to develop four integrated clinics using a multidisciplinary approach to treating patients. He talks about his journey to the prestigious 2-comma club and what has changed since the beginning. Loyd also passes on great tips about lead generation and advice to pursuing entrepreneurs.
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Welcome back.
Speaker 2: 00:18 This is funnel hacker radio. We're kind of on a new little toy car. I bought miles and he's going to help you with the interview as well. Um, my name's Dave Woodward, but the most important person is the one we're bringing on right now. I want to introduce you to one of our winners. He actually happens to be our newest eight figure award winner. And let me introduce you to the CEO of Madonna, Mr Dr. and Mr. which I go by here. Mr. Mr. Mr Lloyd here. Welcome to the show man.
Speaker 3: 00:45 Hey, thanks for having me. I'm excited for this. Actually
Speaker 2: 00:49 this is gonna be a lot of fun for us. So I tell people a little bit about your background. Did Isaac, chiropractor everything else and kind of what in the world are using clickfunnels for?
Speaker 3: 00:59 Yeah, we will. First we use clickfunnels for like lead generation and then coming in for like a new patient, a promotion. And then really how I started was I, I'm actually not a chiropractor too, a lot of people, so we actually own a, an MSO is a management service organization and then uh, so the short of it is I uh, didn't know what I wanted to do with my life.
Speaker 2: 01:27 Join the crowd. A lot of us are in that same situation, not knowing.
Speaker 3: 01:31 So, um, I uh, I've seen him at a conference at school. My wife said, hey, you should probably volunteer somewhere to see if you like it. And I was like, well that's probably smart. And then so I volunteered there and then through the process, a big surgery, the marketing, they're now really liked that. I really saw that I liked the business side of it more in creating kind of an infrastructure so that other people can help people, you know, I saw kind of the compound result of creating a business that could satisfy that, you know, instead of actually being the provider that actually did the treatment, whatever it was. And so, um, you know, I started developing the site idea about incorporating, integrating, like doing an integrated clinic where you incorporate massage, stem cell there, you know, just stuff like that. And then it's uh, you know, we opened the first one about five years ago and I, uh, it was just me and my business partner and then it just kinda snowballed. Now we have four locations, like in the Dallas, Fort Worth area, and then this year, but hopefully next year we'll start franchising it too. So we're, we're getting geared up for that too. We actually have a james frill coming in next week to help us with our systems.
Speaker 2: 02:50 Oh, fantastic.
Speaker 3: 02:52 Yeah. Right, right. Yeah, I'm super excited about that. I'm trying not to like create like change anything right now.
Speaker 2: 03:05 So basically the business model is, so it's the traditional chiropractic and then you've added massage. And what else did you add to it to cut the audio broke up there?
Speaker 3: 03:14 Yeah, no, it's um, w we don't actually do chiropractic at all. Oh really?
Speaker 2: 03:20 I'm so sorry. For some reason I got on this chiropractic kick, right?
Speaker 3: 03:23 Apologize. Oh No, no, no, no, no, um, no because I came from a chiropractic background. Uh, that's what. No, it's just a no, it's physical therapy and Rehab and then we incorporate a massage into it too. Oh cool. So it's just kind of a, I, I, I worked at this wellness clinic that they, he sold this color that was like 150 bucks and like no one wanted to buy it, you know, and then when they did buy it, like it hurt their neck. So I was like, well why don't we sell like a mock, moderately priced pillow that actually people would use people just love like the environment, like massage, spa environment. So I was like, well this way we can really kind of emphasize that, that personalized care component. And so that's where it's evolved in integrated medicine. We created a framework is a discovery, integrate, optimize, and it's a. So at the center of that we put the person at the center of care, you know, so everything's really personalized to their specific needs, you know.
Speaker 2: 04:34 So like on that are you, is a lot of this paid for by insurance? It's all cash and carry type of staff, both. It's a hybrid hybrid. Get and are you looking obviously as far as the franchise before we talked about the franchise thing, let's kind of go back with your current model. Obviously we're looking right now and behind you it's a two comma club plaques. So you've already hit the had. What'd you do first? Hit the first million,
Speaker 3: 05:00 um, spend a lot of money on facebook.
Speaker 2: 05:05 So you driving facebook ads in the application or they come in
Speaker 3: 05:11 is often for a new client, new patient, special new. We actually call people clients before they actually start care, you know, because when we do, we have a massage component where there would, there's not any kind of medical oversight so they can get a massage with without that. And so when they're initiating with us, we typically just call it a of them a client.
Speaker 2: 05:35 So what's the lead Gen model then? You're going from facebook ad, what are they, what's the first thing you're targeting
Speaker 3: 05:41 the targeting as in what kind of person that. No, as far as the funnel, what's, where are you going to a landing page and they opt in there and then they go to what are they opting in for? A new client special, like an introductory like massage package. Yep. And then, uh, they go to, they don't pay for it there. Then you go to the scheduling page and then they request the appointment and then you know, if they, you know, so every step on the process. So if they drop out of it, there's a contingency, you know, we do a lot of text messaging. Okay. So if they opt in, the don't go to the light, you know, don't opt in, like don't actually request the appointment, then there's, we're pushing them to request, you know, and if they don't, uh, if they request and then we're pushing them to show. So we created kind of a methodology like, so like we said, you know, we won't call it different things. So it's kind of like we say no and push to request and that would be our play for that, you know. And so like every step, you know, we systemize it and you know, less holes
Speaker 2: 06:51 for some reason I got the lawnmower, decided to landscape cut the grass anyway, so I want to kind of make sure. So if people are listening here, the idea then is you're taking them on a facebook ad. What's the demographic you're typically targeting then? Is it a female from a massage type of thing? You go and male and female?
Speaker 3: 07:07 Yeah. We've always struggled with guys getting guys in. So a lot of times the women will like a added. They're hooked on the post and that's how we get guys in more than anything we don't, I don't even, I just do all to women. Okay. All right. Best what age group? Yeah, too many. What we usually do 28 to 64.
Speaker 2: 07:30 Okay. So basically we between 28 to 64 to come in for a free massage or
Speaker 3: 07:36 it's 49 bucks or nine bucks. I think we're going to raise the price actually to. I think it's probably too cheap because we don't want to be the cheapest.
Speaker 2: 07:48 So they come in for the 49 bucks a what? What software are you using as far as the texting or using twillio? Skipio what do you typically use
Speaker 3: 07:55 your phone? What does it fix your phone? Yeah.
Speaker 2: 08:01 And then, so the followup that is through text or you also do an email and messenger?
Speaker 3: 08:06 Uh, no, no, I've tried to play with Messenger. I just technically we could but the numbers didn't bear out to focus on it and the text messaging seems to be the best for us maybe for a local business. You know, so I, that's what my assumption was. I was trying to get messaging to work hardcore. I spent a lot of time and money and I just couldn't get it to work. I had this whole idea what I was trying to like get people to opt into messenger and then had this like health tips daily, you know, every other, you know, it just wasn't. Finally I just say, okay, enough's enough. I can't.
Speaker 2: 08:41 So you bought your follow up then is through text at. Walk me through the rest of the funnel. So they come in, basically they sign up for a free client massage type of thing. Forty nine bucks.
Speaker 3: 08:51 Yeah. So then they have a console with our, uh, with our wellness. We call them wellness coordinators and then they do, it feels like it's a good fit, you know, then they'll do introduce our medical staff there and they'll do like a traditional, like orthopedic exam, you see see what muscle imbalances, you know, anybody like anybody would know essentially that because anything about that. And then based off that we develop a care plan for them and then our wellness coordinator goes over it, incorporates the insurance and whatever the out of pocket would be. And then where the sale happens, Levy on patient education. Really not really a hard push type of sales type of thing that we try to focus on that, you know, so a lot of people just don't understand how the other normal sitting at a desk all day is going to affect them.
Speaker 3: 09:46 And I think, well I have a crick in my, you know, like I need to go get a massage and I had a crick in my neck. That's kind of what, you know, it's like, well there's like repetitive injury happening right there, you know, so that's something that you can diagnose and that's something that can be treatable and you know, and then if you're can't change your job, you know, then there's something that, there's a wellness component of that that needs to be had to make sure that your function properly. You know, I'm sitting here adjusting my posture as I'm saying it. I'm like, no, everybody does it. Everybody. I actually bought it. So speaking of little gidgets and gadgets on facebook, I saw this little thing that you put in the middle of your back and it's supposed to trip. And I've learned that his act does absolutely no good if it sits on the desk and not on your back.
Speaker 3: 10:34 Right, right. Well, you'd be surprised that we didn't talk about this. And they're like, oh yeah, yeah, yeah. I find myself adjusting. I'm like, Oh, I have a question for you because taking a step back, you said right now you're targeting only females and then they ended like tagging their spouse or boyfriend or a guy that they know. Would you say is the percentage of female to male ratio coming in for the. Yeah, it's probably 70, 30, 80 slash 20. I mean it's very high in a female. Okay. But you guys pretty quickly not to waste money on a demographic that wasn't paying attention to the ads and letting the demographic retargeting. Right, right, right, right, right. I was just interested in kind of how that works there. So thank you. So a lot of money spent on ads that weren't producing and then you look at the insights and like, okay, it's all female.
Speaker 3: 11:33 Let's maybe just walk me through as far as kind of what the, what's the lifetime value of that client? They're basically coming in at $49 bucks. What's, first of all, what's it cost to acquire that customer? Uh, estimate we are good with $200 acquisition cost then a 250. But our life, like on average is about $3,500. We estimate some, you know, some more, some less. I mean I was looking at the numbers the other day. There's somebody because they did a bunch of stuff that means it was chronic. So this is not, this is super unusual, but I think there one lady that needed like $50,000 worth of stuff. So I mean Shit, you know. But on average we see about 35
Speaker 2: 12:19 did. That's crazy. That's pretty good. I'll take that 10 to 15 next. All Day long. Yeah. Yeah. Great. Ron.
Speaker 3: 12:26 Well, and then allows us to kind of know like, because our basic or you know, like a massage envy is our basically our, you know, we're competitors with them. That's the, I mean technically we're not done functionally from a market standpoint. That's our nearest competitor. And so, uh, you know, I can spend when they, I think their massages are like 49, 69 bucks. So for a membership or something like that. So I can spend more money to acquire a customer and they can then they would make a whole year when I come from, you know what I'm saying? So it's like, you know, it just makes more sense to do it this way. You know,
Speaker 2: 13:08 man, I hope people are listening to understand that. And it's always comes down to whoever can spend the most. Acquire a customer wins the game. Yeah, right. It's always been that way. All of a sudden you'll find that a student massage envy is going to be referring to your clients because it's cheaper for them. Yeah. Oh, right, right, right. So you went from one clinic, not a four, four or five and helped me understand kind of your idea as far as why go to the franchise.
Speaker 3: 13:36 Oh, just because um, um, what do you think? It's because of that I want to. So okay. So really the long and the short of it is I want to in some small way like affect healthcare, you know, like, so people kind of at least like I, I, I had this consultant when we first started that like basically said like what, what, what would it look like if like holistic practitioners that are at the forefront of medicine, you know, shocked me how like self centered it was to think that okay, just to clinics and you know, I'm good, you know, like, you know, and that'd be a lot easier to manage. And then I watched it, I watched this documentary, I think it was on pbs and it was basically this phd. He figured out how to like slow down dementia and Alzheimer's and it was basically like extra size in nutrition petition Medicare and medical pay for it.
Speaker 3: 14:35 And his, his rationale was like, well it needs to be profitable for the doctors to do it. And so like, if I can create a model, like a holistic model that puts the patient at the center and effect in some, maybe in some small way how healthcare is perceived, that's like, that's my end, you know? And then a byproduct of that would be, yeah, make a bunch of money. Right. You know, so, so that's what I mean. And that's why I feel super passionate about this is because, you know, at the end, you know, people might think, well, it's just the massage, you're just doing this, you know, it's like, yeah, but it's like the same thing with the pillow analogy. I'm want to give them something they want and then hopefully that's the domino that affects how they look at their health in general, you know, so like, as we evolve as a company too, we want to incorporate more and more of those aspects of that, you know.
Speaker 3: 15:26 So, uh, and that's why we're, we started a gym because right now the, the, uh, right now it's more manual therapy, like in like a less active things. But the gym is to help us kind of figure out what our niches in that in the more active category, you know, incorporating the medical into that aspect of it too, you know, somebody. Is The gym part of the exact same facility or is it a separate place? Well, we have one location that is, has a, has a gym and like the massage and wellness component of it too. And that's where we're figuring out like what, how we're gonna how are we going to innovate in that way incorporating medical into it, you know, it's kind of like a playground for us to figure that out.
Speaker 2: 16:11 I love it. Yeah. You have your own little skunk works built in.
Speaker 3: 16:15 Yeah, yeah, yeah. What just happened to be that, that location was going to cost us the same amount of money to build out just for the massage. We've got a great deal on that location. So we just figured, hey, let's take the plunge. And then, then you find out how much like gym equipment is
Speaker 2: 16:33 like $250,000 later. You're like, I'll do this to figure this out now. That's fantastic. So you basically got one comma club last year, you just now reached out and cross through 10 million now. It's kind of what, what took you from where you were to where you are now?
Speaker 3: 16:54 Yeah, the combination of the four locations and then help optimize in that process and then getting more exact numbers. And I spend, you know, I spent a lot of money on facebook. I spend probably 40 grand a month on facebook, you know, and now we have a marketing team, you know, you're scaling scaling it. So, uh, what are, what are some of the things you've learned through the scaling aspect? Uh, well I mean a defer to James about that, but.
Speaker 3: 17:27 No, but, uh, I would, I know to me it's just that people are super important and for me I think the biggest challenge for me, I see a because last year we opened two locations, move our original location to a new place that's more a, it looks like more of our friend what a franchise will look like. And so for me, I just realized how much I was like falling short as a CEO, not creating a framework so that people can function independently of myself, you know. So, and then also, I mean I think it's also, you know, the kind of the counter side of that too is like I couldn't in good conscience just let them handle something without them, like really understanding our vision too. So I have to create a framework in which those things can happen, you know, embedded in with the vision, you know. So that's why, that's why I was just like, okay, we need to reach out to Jameson a figure this out, you know. So
Speaker 2: 18:22 No, I love that. That's I think and my entrepreneurial journey. That's the one thing I've realized that there was many times where I was the biggest obstacle in the, of that was as the CEO, I wasn't in a situation to where I was willing to let go of things. And then other times when I did let go of it, I didn't give those people always giving things to know and understanding that really where we wanted to go. All of a sudden I got frustrated with them and they're going, dude, you never told us anything. He just basically said run with it. Yeah. Right, right, right, right.
Speaker 3: 18:54 Yeah. To me and also our hiring process presses evolved like, so like we really want people to be kind of like willing to catch the vision for
Speaker 3: 19:07 can be a tendency to, for entrepreneurs just like, okay, plugging this hole with this person, they're a warm body, you know, when really I'd rather just maybe slow down and find the right person. And we've incorporated a lot of testing, personality testing and you know, um, and so, and then also you get better at hiring too, you kinda can sniff that out. So it's, I mean this is my first company I've ever owned, so it's like the evolution of how I'm thinking about things. And you know, which is nice though, I don't know how other people. I don't know how the people that just do a business to make money, I don't know how they would want to know the creative juices flow a lot more when you're passionate about it and you have a vision for something to and so then now you can connect that vision when you're hiring someone like okay, are they going to fit in that you know, are going to fit in that kind of like for that,
Speaker 2: 20:00 say it one more time. I think it would fit in that part.
Speaker 3: 20:03 No, so I mean if you have a vision, right? So like now you can find the right person to fit where you want to go to not just for that job, you know? So because I mean I'm one person, I know a lot of people. I'm not like, I'm not like the Super Smart, you know, I'm not, you know what I'm saying? It's really more of like that passion about like, and I get very creative when it's connected to that. I've tried to make money in the past just to make money and I just was not good at it. You know, I wouldn't call myself an entrepreneur, you know, like, I mean, I think maybe on the outside looking in I can see that, but I don't, I just more of a creative problem solver in relationship to this vision that we have, like how do I get from point a to point b, you know, the most effective way possible. You know, so.
Speaker 2: 20:53 Well I appreciate that. I know that's a, as we've looked at at hiring staff here, that's the main thing we've really tried to do is to find the very best people and if we have to move them around as far as the right seat on the bus, we'll do that. It's getting the right person then trying to find a person to fill a hole.
Speaker 3: 21:11 Yeah. Right, right. Yeah. Good degree is. It was, it was an eye opening book for me. Yeah.
Speaker 2: 21:18 I also think it's interesting to. You don't consider yourself an entrepreneur and yet at the same time you're extremely passionate about solving a problem. To me, that's really what entrepreneurs do. They see a problem that's out there. They're going, you know what? I am extremely passionate about solving that problem myself, but for all the lives of the people that's going to bless and to me,
Speaker 3: 21:39 you gave me chills when you said it. Honestly. That's what honestly, that's what it is, right? But you want to affect those people and how like the kind of like goodwill hunting was like, he was in there having that interview with that guy and he was like, well, if I take this job, I'm going to be doing this, like doing this and it's going to affect my friend here and he's going to do all. I was just like, man, just to think of the people that could possibly be affected by, you know, in their lives, change in some positive way. You know? That's amazing to me.
Speaker 2: 22:10 You know, I, again, I get chills every time I think about. It's kind of our whole passion with clickfunnels. Everything else is free and entrepreneurs conference whatever it is they really, truly want. And I think the first thing obviously is that financial freedom you guys mentioned. I see the same path for a lot of us. We start off going, I got to put food on my table. I don't care what it takes. I got to get that covered. As soon as that's covered, it's like, okay, what do I really want to do? And that's where you start going out facility. Again, massive congratulations to you at all that you've done. Obviously getting their two comma club plaque is a super cool award over 320 now, but more importantly, I think miles was number 19. Number 21. Hey, first person to get our favorite number two 2121 fate. It was fate. Your 21st person to actually get over $10,000,000 through a funnel. So a congratulations, but we're super excited for you. Yeah, appreciate it. Thanks a lot. Well, Lord, if people wanted to reach out to you, what's the best place or how should they reach out to you?
Speaker 3: 23:09 Yeah, I started a private facebook group. You can check it out. He'll have healthcare professionals, gross secrets, and then um, you know, if you go in there, I said I'll put a template in there of like our process so you can check it out and see. So,
Speaker 2: 23:23 and for those of you don't understand how spelled healthcare like me, I did health space care. It's actually healthcare with no spaces and it comes up real fast that way. Well look, thanks so much, but anything else miles? No, I've got my question answered. Don't waste money on facebook ads that aren't working for you working in. It's simple when you think about it. You don't just do stuff that works and forget everything else. Exactly. Congratulations, but you appreciate it.
Speaker 4: 23:59 Okay. Hey everybody, thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if people you like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do that do to make this better for you guys. Thanks.
Why Dave Decided to talk to Carolina Millan:
Carolina Millan is an Entrepreneur, Speaker, Investor and Digital Marketing Consultant from Chile. She started online in 2008, but it wasn’t until 2012 that she had her major breakthrough online with affiliate marketing. After years of trying program after program she cracked the code to making money online and now travels around the World, living life, working with clients, creating online training programs and hosting workshops. She's the host of the podcast- Beyond The Hustle. She’s also the founder of Social Ads Agency and Al Cuadrado Marketing & Branding, where she and her team provide Digital Marketing and Social Media Management & Growth services. She is a member of the prestigious 2-Comma Club.
Tips and Tricks for You and Your Business:
"It's really simple to set yourself apart by being yourself, creating some valuable content, and then recommending something."
"There are always ways to add more value and be able to monetize the leads, but again, always figure out how to add value first before asking for the sell."
Carolina helps people discover the true value in their brands by tailoring it to their desire. She discusses strategies on coaching, building and running funnels, facebooks ads, email marketing and much more. Carolina speaks about her journey to reaching the 2-comma club and reflects on what she has accomplished up to this point in her career.
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Welcome back to funnel hacker radio. This is going to be a lot of fun today. Uh, I've been trying to get
Speaker 2: 00:22 this woman on my show up for ever and she's so busy. You've got so much stuff going on. So you guys are in for a massive tree. I want to introduce you guys driving to Milan. Malcolm.
Speaker 3: 00:31 Hey Dave. Thank you for having me.
Speaker 2: 00:33 So we have something in common now and that is, I don't know if you know, uh, my oldest son, Chandler just got married and he married a Chilean.
Speaker 3: 00:40 I had no idea. Congratulations. Great.
Speaker 2: 00:44 It was a great choice. Super excited. And so a Francisca Benevidez. I'm going to have to learn Spanish now. Are you ever coming to killer? Then? You know what, we'll have to talk more about that later, but the answer is going to be obviously yes, at some point for sure. I just don't know when she's talked a ton about it. She lived down in Santiago and a couple of other places and again, it's place. It's becoming much more near and dear to my heart all of the time and we've talked about expanding click funnels into the Latin Marta anyways, and again. It's a ton of fun. We're excited about that. There's such a huge opportunity, huge opportunity for the whole digital marketing space. Again, it's, I know you've done a ton in that market. You're a huge affiliate marketer. You've done tons of two comma club winner with click funnels and just such an honor to have you on the show. So thank you so much for taking the time.
Speaker 3: 01:33 Thank you dave.
Speaker 2: 01:34 So want to find out, first of all, tell people a little bit about your background. I know you've, uh, you've done a lot. You've got a podcast right now. You're on podcast is beyond the hustle.com. You've interviewed some huge people, Gary Vee, and I know grant cardone you've been bugging the crap out of me to get Russell on the show. I know that we will, but uh, it's one of those things where, again, I'm just so I'm happy to see your success, but I don't know if I want other people to know what you've done, so if you don't mind just take a few minutes and kind of introduce yourself to our audience.
Speaker 3: 02:07 Yes, for sure. So, well, as you said, I'm from Chile and I have been doing digital marketing for the past 10 years or so when I was at my first job, my first and last job. I'm very glad for that and I was really fresh out of university. I was really, I was ready to become another brick in the wall, you know, get a job, a work until I get old and retire and Blah, Blah Blah when really out of the blue it was a colleague at work that approached me about a multilevel marketing thing and I had never heard about it. I was like, hmm, what is this thing? Oh yeah, it's like herbalife, but it's different. Okay, sure. Um, and so that was really my first approach at doing something for myself like my entire life. While I was at at university, I never ever tried to do anything related to entrepreneurship. I was too shy. I am. I hated speaking on stage or in front of people. Like really? I was really different and so I'm really grateful for that experience even though I didn't do well at all with that business.
Speaker 2: 03:22 That's important for people to understand and know that you know what that's okay. And most important is it's that effort. It's what you learned about yourself. I love network marketing because it's probably one of the first entrees and a lot of people have into their own business. So I think it's great.
Speaker 3: 03:36 Exactly. Like I think it's the easiest way to get a taste of what it's like to be independent. And so I'm super grateful for the experience. I learned a lot. I learned what not to do, especially because, because really where the girl who started me into this, she had no idea what she was doing. She was making lists of friends and family and stuff like that. Um, and luckily I went on Google and that's how I discovered a bunch of gurus that I still follow today, uh, who were talking about how to do network marketing the right way and they were talking about attraction marketing and all of this brand new concepts for me. And I dive deeper into it. I got on social media, I started building my personal brand, my first blog in 2009. I'm in Spanish at the time. I wasn't getting into the English market yet even though I always loved the language.
Speaker 3: 04:25 And, and slowly I started making a name for myself locally here in Chile. I started getting interviewed by newspapers. Hey, so you're doing this twitter saying what is it, how do you do it? How do you have so many followers? So like, well, I just add value. I just, you know, I just post things that I find interesting and I share them with people and they reshare them and they follow me and stuff. Um, and that's how I started. And then a couple of years later I was able to quit my job because I had a few clients, I wasn't even trying to get clients, but a few people saw me doing social media and doing it well and they asked me for help. So I said, sure, I can help you with your twitter with your facebook. And that's how I started really. And, um, I'm, I'm really glad for that because that opened a lot of other doors for me. Um, I discovered a lot of things that I didn't know were possible to do online. Right. For me, the Internet was for entertainment research.
Speaker 2: 05:22 Well, I want to dive in and talk about one of the things I saw on your blog that you spoke at affiliate summit west.
Speaker 3: 05:29 Um, yeah. In, in Las Vegas in January. Now I'm speaking in, in New York in July. Yes.
Speaker 2: 05:34 So for those people who aren't familiar with affiliate summit is a huge event. Uh, they have an east coast or the West Coast, New York and Vegas once a, basically a spring or a January event and typically October in the summertime. And the cool thing about is they typically only bring on people who are big affiliates who can help other people become affiliates. So the people who are listening to understand marketing, clickfunnels has their own affiliate program where you actually, we pay you to basically promote click funnels, similar to how other Amazon, anyone else basically pay people who basically byproducts or things through them and every product or every company will have a lot of different affiliate type of marketing. You've done an amazing job at affiliate marketing and so if you don't mind, how does a person from Chile all of a sudden get the stage in one of the biggest stages for affiliate marketing in and then not only does an amazing job in January, but gets invited back to speak at the New York one. So tell people about your experience to feel like marketing. What are the things that you've done? One of the things that work and affiliate marketing and obviously telling people those things. Yeah,
Speaker 3: 06:37 absolutely. Yeah. So well, my first approach at affiliate marketing, I again like with with network marketing, I didn't know what I was doing. I was just grabbing links, posting them around, um, but then it was what I said before about the whole concept of attraction marketing. That's what's made the difference for me building a personal brand where instead of spamming people with affiliate links, right? Oh, hey, buy this software because it's so great, you know, uh, or buy this ebook or whatever. Instead of doing that and trying to get people to buy right away, you first add value to them. You either write a blog post about it, you make a video about it, you tell people about it, you add value, teach them something, and then you can recommend whether it's something that you made yourself, your own course, your own program or an affiliate marketing platform such as with click funnels has, which by the way recently I made my first 10,000 in commissions with click funnels without even trying that much. So I'm like, okay, I gotta take this more seriously.
Speaker 2: 07:37 You really do because I want when I want to promote and basically have you pay for one of your cars. So that'd be good.
Speaker 3: 07:42 I want see it. Trust me, I have a plan I haven't thought so. That's really, and for me with affiliate marketing, I have to promote something that I've tried myself first because you can go on a ton of websites such as clickbank, Jv, zoo, and the bunch of others. You can find whatever you want and get an affiliate link and then posted around the Internet and get a commission, but it's so much more powerful and it really sets you apart when you have tried the software that Ebook, the program, um, and then you can speak from experience and genuinely recommended to people because people are looking for that. People are looking for people they can trust. Uh, there's just so much going on on the Internet that it's really simple to set yourself apart by being yourself, creating some valuable content and then recommending something. And of course, paid traffic place of really important role there. For me, I've made a lot of sales and affiliate marketing organically through youtube and other avenues. But when you, when you mix that with paid traffic, that's when you get a really, really good combination.
Speaker 2: 08:50 Oh, I love it. So tell people I want to, if you don't mind, give people just a few ideas of what they can do for free if they don't have a budget and then later we'll talk about as far as patriotic, but if you don't have a budget. So first of all, I can't thank you enough for clarifying. One of the things that drives huge pet peeve of mine when it comes to affiliate marketing and that is I see a lot of people who think that they're just going to go find out whatever the best converting product is and that's what they're going to try to promote. There's, I think in today's world, authenticity and transparency is so critical and if you can say that, listen, I'm using this, I know it and it's funny. I've, of the 62 cars that we've given away, not one of those people has been an affiliate who doesn't have. It, doesn't use click funnels and I think that it kind of goes to if you want real success, you have to own use and, and really consume the product that you're promoting. So I appreciate your clarifying that.
Speaker 3: 09:38 Yeah, definitely because it's a huge misconception. People are always looking at what's the best offer, you know, what's the best offer to promote, what pays the most money that's not, that's not where your focus should be. It should be in, first of all, is it valuable because there could be a bunch of things paying really good money, but they're not good, they're not valued and, and then if you're not even using it, it's just not sustainable for you to promote something you don't believe in. Right. It's just for me, it has to be, you have to be authentic no matter what. Like that's very important for me.
Speaker 2: 10:12 I appreciate that. So what are some of the free strategies that affiliate could use?
Speaker 3: 10:16 Yeah, so for me, what has worked really well has been youtube. I mentioned, I mentioned it casually, I've been doing youtube videos on my first videos are not worth mentioning but been on, you'd have in a youth center the same way. It's like looking at an old photo album. So I, I've been on youtube since it started, like since before Google bought it, so 2005. Um, and I, I got on youtube just to watch, you know, music videos and stuff like that, but I started uploading my own videos around 2010 and those are the embarrassing videos that are still there. Uh, and mostly what I deal with youtube is I follow a lot of Gary v's advice, right? I do, I document a lot of what I do and I've been doing a Vlog. Um, and I upload a lot of videos where I teach something, so if I learned something new or implement something new and it works for me, I have a little whiteboard and then I go and I teach people stuff.
Speaker 3: 11:20 People love videos where they can learn something where they feel they're getting value from you in, in a, in a classroom type of way, like literally with a, with a whiteboard or a blackboard. And they love that. They also, people love tutorials as well. I know when I started my podcast it was, there were so many things I had to learn that were brand new for me. So I, I did it. And then I went ahead and I met a podcast tutorial and I, Hey, this is how you start your podcast, right? Little things like that that you can do for free and that establish you as an expert in your field. So I have videos like that, tutorials, I have videos also. I do have a lot of lifestyle videos where I'm traveling and I'm sharing with people nice places where I go so that they see them walking the talk, right?
Speaker 3: 12:08 Hey. So I talk about lifestyle and having a better designing your life, having a better life. I'm out there doing that, right? I'm investing in experiences and I'm investing in seminars, you know, uh, so all of those things, I document them, I make videos about them and then I upload them. And that's, that's probably the best free way that you can use today that you can leverage today to get traffic. So affiliate link in that to actually make money. So the cool thing about youtube is that now you can put links in the videos with this feature called Youtube cards. So you can actually talk about something and have a link pop up in the corner of the video, like, hey, check, check out this program or click here to learn more or something, uh, that works really well to generate leads. And, and then of course you have the description of the video and then if you have, you know, in the description, you can put a clickable link as well to whatever it is you're talking about in the video.
Speaker 3: 13:05 I just have a call to action in the video and tell people, hey, the lincolns isn't the description. Um, if you know how to edit video, you can also just put the video, the link in the video so people see it and then they can type it on their browser. Uh, there's so many ways to get your affiliate link in there. Um, and the more, the more content you upload, the more consistent you are a, if you post your youtube video also in instagram and facebook and you blog about it on your website, et Cetera, you give it more distribution and then you have more options with more people seeing it. And finding it of course. So that's something that has worked for me really well.
Speaker 2: 13:43 I think that's awesome. So Youtube has been probably one of the biggest things for you that you made mention of as far as if a person wants to go out and take those videos and they either use the videos or other assets to do paid traffic. What are some of the paid traffic sources of your funding that work real well from an affiliate standpoint?
Speaker 3: 14:00 [inaudible] for me it has been mostly facebook advertising and Instagram, right? A lot of my ads, we put them on both platforms because you can do that directly from facebook. And, and what I do many times is I create shorter versions of the youtube video to go on a facebook ad, um, because people's attention span on facebook is lower than youtube because people go on youtube to watch videos on facebook. People do multiple things, so they're not willing to spend every. Depends on the video, but on average they're not going to watch more than two, three minutes. And that's already pushing it a bit. So I either cut parts of videos and just put a section of it and then I invite people hate watch the full video on youtube if I want to send them to my youtube channel that I, that's what I would do with a paid ad or if I'm inviting them, let's say a Webinar, I'm hosting a Webinar for something, I will create a video especially for that, especially for facebook, for facebook ad me introducing myself really briefly keep it under 90 seconds and just invite people to a special training where I'm going to be talking about this, this and this.
Speaker 3: 15:10 Get the link register now. So I do that a lot for you too. Sorry for facebook advertising where I create videos especially for that. And I think the same video would also work on youtube if you wanted to do paid ads on Youtube, which I haven't done a whole lot of yet. Um, but the, the logic is pretty much the same. You know, you have a quick video invite people to something and have the call to action. Get them on the funnel, click the link and register. And there you can have either an affiliate opportunity that you're promoting or Webinar or a free Ebook, a free report, a video series. I mean there's just so many options, so many things you can do. So.
Speaker 2: 15:48 So I'm paid stuff. You're always taking them typically to a landing page where you're capturing their information for follow up later.
Speaker 3: 15:53 Exactly. And I either I do a lot of funnels where after they opt in I immediately have something to offer them right away. So if they opted in for something for free, hey check your email, your ebooks going to be there soon, but you know, stay with me for a few minutes because I have something else to share with you. And then I sell them something else or also in the followup sequence, invite them later to a webinar or something. So there's, there are always ways to add more value and be able to monetize the leads. But again, always figured out how to add value first before
Speaker 2: 16:29 asking for the sale. That's been one thing that I've seen a lot of people have a lot of success with these days is actually putting on the thank you page, an offer a certain. Basically you're congratulating you. I know it's going to be in your email, all that stuff, but by the way, almost their thank you page almost becomes like an Oto page.
Speaker 3: 16:47 That's exactly what I do and it works really well if you establish that trust and that rapport with people.
Speaker 2: 16:53 That's fantastic. Well, I'm curious, you obviously do a lot right now with your pot, with your podcast, beyond the hustle. Are you using that to what? What's your purpose behind using the podcast are using that to sell affiliate products? Are you using it for your own products? What's the purpose behind that podcast
Speaker 3: 17:07 for now? Like when I first started the the purpose lists too for branding really to to have presence in that platform because I had never had a podcast and I. I've been seeing how so many people are getting into it and I thought, okay, it's time that I get there and so for me it was a matter of branding myself even more. I'm not really selling anything there yet as I don't have like enough of a big audience yet to be able to sell anything I've. Maybe I could, but I wanted like the first few episodes to be just about the value and the few calls to action that I have. There are, Hey, follow me on instagram or hey, if you enjoyed it, leave me a five star review. A little things like that for now. But eventually of course I would love to go down the road as you know, with John Lee Dumas has been able to achieve with this podcast.
Speaker 3: 18:01 Right. People like that where, where he's making a very good income every month from it and he's very transparent about it. Um, but, but yeah, at first is for me to and also to connect my audience with the people that I've been able to meet because I feel super grateful that I've, that I've been able to meet Russell on first name basis and Gary Vee on a first name basis, John Lee Dumas as well, like, um, and so I feel very blessed about that and being able to, to connect with my audience with them and ask them questions that questions that sometimes might be different than what, than what most people ask. And I always asked my subscribers and my followers, hey, do you have a question for this person? And I, I always ask questions from other people with my own questions, but I have sometimes a couple. Um, but, but yeah, it was, it was for me it was, it was looking for another way to add value and eventually being able to monetize it. That will be awesome. But for now it's, my main focus is getting, getting more subscribers, adding more value in getting more listeners and, and see what happens. Well, one of the things people always want to know is what in the world did you do to get to the two Comma Club status?
Speaker 3: 19:10 Well, I did. Um, I did a combination of things because when I apply, who was, I think the rules were, I think the rules changed after that we started validating a much, much worse. Yeah, I think you guys got a little more strict with them, but when I applied it was not just one funnel necessarily. I had like two or three funnels and they all together. They did a little over a million dollars. So it was my coaching funnel, uh, was my event funnel and then it was affiliate marketing. So putting all those things together was a little over a million. I remember I sent all the screenshots and everything. Um, and that's how I did it, but it took me a little while. I mean, I was, when I started using click funnels seriously at the beginning of 2015, I had an account in 2014 that I was playing around with. Um, but I, I remember when I, the first time I met Russell was on a cruise. We were both on, uh, on, on the marketers cruise. Yeah. It was really funny because, uh, I have no idea he was going to be there. And I remember I was, I was looking. Is that Russell brand's? Oh my God, it's Russell Brunson. I have to go say hello.
Speaker 3: 20:23 And um, and then, uh, and then he invited me to promote dotcom secrets. Like he gave me a flyer, hey, I've wrote a book and this is not, you know, nobody knows about it yet, but you know, here's a flyer for it so you can sign up as affiliate. I was so excited. We even did a video, a little video on the cruise ship together to promote DOTCOM secrets. Yeah, that's how I also made it on that leaderboard. Congratulations. Yeah. So, um, that's how I started really using click funnels where I met Russell there and I loved it. I've been using it ever since. And like I said, mostly it's been thanks to my coaching programs, my affiliate marketing promotions and yeah, that's how I got into the club and, and really it's been because I've always implemented what I learn in my own thing before I teach it, that I've been able to get some, some really good coaching clients and I've been able to put together some, some small events because a lot of people skip that step. They learned something and they want to teach it right away. I'm like, wait, you got to try it first, see if it works. And then you can teach. So yeah.
Speaker 2: 21:33 Local in Chile or are they international? Where do you do most of your events?
Speaker 3: 21:37 I've never done an event in chiller though. Surprisingly I've done, I've done a couple events in the US and one in London, in Europe, but I've, like you were saying earlier, there's so much potential in this market and I spent a lot of years doing content only in English because I thought there's no money in South America, nobody's going to buy this. And then at the beginning of last year I decided to branch out again. All right, let's do some stuff in Spanish. And whoa. I was blown away. Like there is so much demand and honestly not enough good offers.
Speaker 2: 22:18 I think that's really critical. So tell me, as we kind of get close to wrapping things up here, I wanted to find out on your coaching program, what is it that you're actually coaching people?
Speaker 3: 22:27 Well, I, I coach people on, on several things, but mainly I'm building funnels. I help people build their funnel. Like I like doing things with people as opposed to for them. Like I really want people to learn how to build their funnels. So I teach them that. I teach them how to run facebook ads. I teach them how to be good on video. So, you know, sometimes I have people who fly in all the way to Chile to work with me and I get my video team and we do branding videos for them, stuff like that. Um, I also work with people on, for example, our email marketing, their copywriting sales letters, uh, and, and when people are a little bit more, um, you know, at a stage where they still don't even know what they want to sell. Then I helped him with, you know, discovering what is it that they want to sell.
Speaker 3: 23:15 Do you want to do affiliate marketing or do you want to do your own thing? Like let's, let's see what your personal brand would look like. What is your message, right? So starting a little bit from the, from the basics, what's your mindset, the right mindset that you need in order to do this? Um, and then with people who are more advanced and we go straight to, okay, let's build a new funnel and you have this offer, let's build a new offer, the Ebook, the, okay, what's your event funnel going to look like, your webinar. I help people build a Webinar. Slides learned much from Russell in that regard. So those are some of the things that I hope people do.
Speaker 2: 23:50 So tell me, how do you get people into your coaching funnel then?
Speaker 3: 23:55 It's built on click funnels. I have, I have a website called work with Carolina that common and when people go there they can see some testimonials and stuff and learn a little more, a little more about it. And then I have my application form there and everything. That's how they get in. I don't usually advertise it because, you know, I let people come in through different ways and then they either click on it because they find that on my main website or they find that at the footer of my emails because I don't like, I like being selective as well with the people that I work with. So really if they did the effort to find my coaching funnel, they really want, they really want to work with me then. But yeah, it's um, it's, it's something where if you want to advertise your coaching, I think it's much better to start with something of a lower ticket. Like start with an, with an online course like that. Those are the things where I do my ads and then when people come in from my marketing courses or affiliate marketing things or they enjoy my membership, then those people are highly qualified to do one on one coaching because that's something where you know, it's bigger investment, so you want to work with people who are serious and who you know already want to follow you and learn from you. So
Speaker 2: 25:16 I love it. I think one of the things that you have mentioned there, which I know you've done an extremely great job of is you typically have in a lot of you email followup sequences and bother your pages. There's always other products or services they can buy through you. I think it's a great way of just having that always out there to for who knows how many times they're going to click on it, but all of a sudden it's like, you know what I do. I want to work with Carolina and boom, there's the click. So the fact that you have that in all your email sequences is a really cool thing. So congratulations on utilizing that tactic.
Speaker 3: 25:45 Yeah, yeah. I always have on all of my emails, there's always a ps, whatever it is, there's always my sign out, my signature. Then there's my work with catalina that come with the bottom up without any call to action, but there is a ps, the ps, I always have a call to action. It could be, Hey, follow me on instagram, subscribe to my youtube channel. I opened up two new spots in my one on one mentoring program. Apply here. I always have something, but because I try to make sure that in the actual email, even if I'm promoting something else, uh, that I add some value that I tell a story, that I share something so that then people are happy to get to the PS and click on whatever it is that I, that I have there. And I think that's a really good strategy. And I got that mostly from Frank Kern. He always has a ps.
Speaker 2: 26:37 Well, if people want to reach out to you and get ahold of you, what's the best way to do that?
Speaker 3: 26:41 Uh, probably the best is I'm on social media really on twitter or instagram. It's at Catalina, Megan. Megan is m I l l a n just like, you know the dog whisperer. Spelled the same. It's the same last name. You know, people have people in the US, they always call me Carolina Milan. But uh, the, the, the double l is, it sounds like that. So instagram and, and also from my website, 39 midland.net or work with, um, I always, I was trying to respond to people and just, you know, I love talking to people, engaging with people who have seen me somewhere. It's always, it's always a great. Well, thanks so much. It was great having you on the show. I wish you all the best. And again, I look forward to one of these days actually brightened up in your neck of the woods down in Chile. That will be amazing. Please let me know in advance because I'd love to and we can show you guys around. Love it. Thanks so much. Thank you for having me.
Speaker 4: 27:44 Hey everybody, thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others? Rate and review this podcast on Itunes, it means the world to me. We're trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few $100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as the people you'd like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.
Why Dave Decided to talk to Chandler Woodward:
Chandler Woodward has joined the podcast to discuss his personal journey into the entrepreneurial world. Chandler speaks about the major decision he made to dropout of college to start his own online business agency. He discusses some of the hardships he has encountered along the way; both emotionally and financially. Chandler now runs Legendary Marketers Project which is geared to help those aspiring entrepreneurs and businesses formulate new strategies for brand promotion by helping businesses unearth their best content. He is also the host of- The College Entrepreneur Podcast, which he started while in college.
Tips and Tricks for You and Your Business:
"Try, get out there and publish and keep moving. You will find out you have moved a lot further than you thought you were."
"If I can make more than my professors, than I have the right to dropout of college."
"It’s ok to have a job while you are trying to get your entrepreneur stuff going."
"The reason why people aren’t successful enough is because they don’t try enough, they don’t fail enough."
Chandler discusses with his Father, Dave, about his journey from dropping out of college to running his first business agency. He elaborates on the importance of pursuing your passion and gaining experience in your field of choice. Chandler also introduces his latest project, Legendary Marketers; and his vision moving forward.
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody welcome back
Speaker 2: 00:18 funnel, lack of radio. This is going to be one of those weird, very weird, a kind of surreal podcasts. Weird for me because I actually have the opportunity of introducing you to someone who I've known his entire life who has been a huge blessing in my life and actually was one of the very first people who started helping me on this whole funnel hacker radio podcast. So without any additional introduction, let me introduce you to my son, Chandler Woodward. Jen, welcome to the show. Hey, what's up? Thank you so much. Debt. This is weird. It's so funny. I'm actually. This is a zoom call we're doing. I'm watching him at his house and I'm in. My office were usually. He would have been sitting behind over my left shoulder here when he first started. He got home from his mission about two years ago serving mission for our church and I put them to work right away and one of the great things was he just took to this whole marketing thing and so I've got so much I could say about him, but what is it that I want to make sure that we kind of take this in a direction that is beneficial for all of you guys who are listening and that is I want to let you know what's going to happen here in the next few weeks and why I wanted to bring chandler on to share some of the crazy emotions that he went through that you're going to be able to see when we launched the funnel hacking live a, our funnel hacking live tickets will go on sale and about two, two, three weeks in time that you're hearing this.
Speaker 2: 01:38 And with that, what you're going to see is a video and the guys who create this video for us, data is the most amazing videographer in the world. He has this ability to capture emotion, just raw, raw, pure emotion, and so he sent this video to us about a week and a half ago and I saw it and I, I started to get all emotional. I started on, well in my eyes were like all of a sudden sweating out of my tear ducts. I'm like, what's going on? And what's happening is I'm sitting there watching my son Chandler. It's admitted to 17 and 18 of the video where he was at funnel hacking live last year and Dan caught him at a point where you could see all this emotion and the part that's so exciting for me. One, it's my son and as a dad it's super cool, but the other thing is it he had.
Speaker 2: 02:28 It was just the epitome of everybody who's going through this journey, this craziness that's happening. So I've talked too long. What I'd like to do is turn the time over you, Chandler have, how do you kind of tell people a little bit about your story, where you're at, and then I'll come in for additional questions that are awesome. Yeah, so basically as I got home from my mission and I got into this whole marketing game and got into this whole entire digital online space and started going after and I was in college and basically his whole life marketing kind of this whole
Speaker 3: 03:00 marketing journeys kind of destroyed my life, but it also is helped my life click funnels. I guess. Long story short, I came home and I was going to college and was doing all this. A lot of a lot of your videos, dads as a hearing these people's stories of like how possible was the make money online and all this kinds of crazy things and I was like, okay, what if I try this out for myself? And I was trying little things, little things and I remember it was in Vegas last year and last year and we were sitting there with a with Alex or Moz out sharp and all these guys and their brand Uli and all these people and I was looking around. They're super successful. I'm wondering, I'm just asking this question like what should I be doing to be able to progress the most in this all my business?
Speaker 3: 03:49 They're like, what? What are you doing now? I'm like, I'm going to college and kind of like tiptoeing this stuff and brandon rights and next year it's like, dude, why are you in college? And I was like, that's what I'm supposed to do. Right? And he's like, no, get out of there as soon as you can. And then I went to, I brought my now wife to a viral video and last September and she met who loves and also hates at the same time because he's the one that pushed me off the edge to actually go and drop out of college. He gave me the whole entire kinda structured everything to go about it and just gave me this vision of like really what an entrepreneur is and how they, how they can act, how they can be emotions of just like going to college, like working really hard, but no one actually really realize what I was doing at home.
Speaker 3: 04:36 That was a lot of my friends would go out and go to parties and dances, all this kind of stuff on Fridays and Saturdays that'd be kind of stuck in a house kind of stuff and did some side things. Um, and so yeah, I ended up a business online business and agency and started doing that for a lot of local services and I'm actually, the funny thing about it was to be able to drop out of college. I came to you data and you said, Kate, you're not dropping out of college. And I was like, why not? You said you don't have a thing yet, you need to, you need something to drop out. And so he said take as much. So I loaded up my whole schedule up. I was like, I'm either going to graduate super fast or I'm a drop out this semester. And so I loaded up like huge long credits of classes and was going on. And as I started my agency as well, and the goal of this whole thing was if I could make my professors, then I have the right to drop out of college. And it was going down and I was like, Hey, what's the average, the average number? I was like, Hey, that's what I'm shooting for it. And at the end of the year I was like, I did it. Awesome. Sweet. And then dropped out of college. And this is the first year I've been and it's been awesome.
Speaker 3: 05:48 Obviously I know your story extremely well. Most people, they understand the emotions that behind that obviously there's a my wife, your mom and the other side
Speaker 2: 05:58 of in the world have you done to our son. And I think the part I want to make sure you had, I want you to convey to people right now is you're 22 just got married. You're trying to decide what the heck you're going to do. You and I spoke at a Byu where you were going to school in Provo, Utah at the entrepreneurial class. You're taking drop out. I actually drove a nick greer who is the CEO of skipio and also as the was your professor. He and I drove together to the class and I remember sitting there as he and I were driving to to teach. He's like, are you really going to allow your son to drop out of school? I said, you know, nick, it's not up to me. I mean, it's, it's his choice. He goes, I've never seen a parent though.
Speaker 2: 06:42 Supportive of it. Why are you? Why are you doing that? I said, you don't for me, Nick. All I care about is I want to make sure that my kids have the skillsets that project that they can use throughout the rest of their life to always make money and provide for their families. I had, I was in a situation where I grew up with my dad was an attorney. My mom was a nurse. School was an absolute necessity. I have a master's degree in exercise physiology, which I've done absolutely nothing with. I have posted a postgraduate work and physical therapy, which I did nothing with and so I had the conversation with Nixon, you know what, Nick for me, if I can, if my, if he doesn't know what he wants and he hasn't figured that out. I don't want them to stay in school to figure that out and network and grow, but at the same time, if he knows what he wants and this isn't going to help them get there, then I'm okay with it.
Speaker 2: 07:29 He goes, well, are you sure about that? And I'm like, Nick, I'm totally sure about this thing. And he's like, well then would it be okay if I, if he actually does that, maybe I can offer him a job what? And this was before you would even consider dropping out or anything else, and later on, obviously that kind of came true. But the part I want people to understand right now is what does a 20 something guy, one of the emotion, now you're married, you've got a wife to support and what are the emotions that you're really going through right now as an entrepreneur because you went to funnel hacking live. And unbeknownst to me when we ended up pitching the two Comma Club x coaching program, which is $18,000, you signed up and I'm like, oh my gosh, I'm sitting there with my, with my wife, your mom Carrie.
Speaker 2: 08:22 And she's like, you better make sure this program works. What do you mean? He goes, you've now got my, our son in this. She said, my son obviously like you don't share you gotta. Make sure this works because he's, he's married. He says he can't afford this kind of stuff. And so when I saw that video, which you guys are going to see at funnel hacking live, as soon as we release the tickets, you'll see the emotion. And I wish so bad, I could show it to you right now, but you basically are sitting there, you're on the, on the front row with me. Uh, I'm not in the picture. And Dan had this ability to capture this emotion of such just raw excitement, confusion, frustration, I mean just this bundle. So I want, I want you to convey, take us back to that point and help people understand what's the emotions that you were dealing with at that point.
Speaker 3: 09:13 So yeah, it was. Oh Man, for sure. Because it was definitely a ton of ton of emotions, but I remember going to funnel hacking live and thinking, okay, we don't have a lot of money or barely able to get to and thinking, okay, I know they're going to pitch something at the end. Don't want to take this. Like, this is not going to happen. I'm not going to fall into this trap again. I'm not going to fall into this. I'm going to go out there. I'm to motivated, I'm working when I get home. And when the pitch came, I remember we were sitting there in the table and I'm just speak super quiet. Pitch just happened. I heard about. I heard all these crazy things and I was just sitting there at this table, we're all, there's Julia was there, you were there, always was there in that little room.
Speaker 3: 10:04 And I remember sitting there, I was like, everything just went quiet. And I just think to myself, I was like, Hey, like I know I want to grow. I know I want to take the next step. I don't want to get out of where I am right now and start moving forward. I was like, okay, is this really the only way is this like, I know it may not be the only way, but will this be this? Will this make me get there quicker to get there faster, get there in a quicker time. And I remember thinking there was okay as a friend, see, I think we need to do this. I think I need to get it. I think I need to get this to compliment program. Like we don't have, we don't have money. I was like, I know we definitely have the money for it, and she's like, do you really want to do it?
Speaker 3: 10:44 And I was like, more than anything, I felt this. I had this feeling in my heart, I know this is it and know this is the reason why I was here. And as soon as I got there I went and a friend and my mom were walking out and I ran. I ran over there, the table got my credit card out because we have enough money. So I got my credit card out on the table to miles. I was like, all right, miles and I filled it out and I remember running back to my wife and I was so scared. I was so frustrated. I was so it's kind of like jumping out of plane with no parachute and hoping that I can find some things that build it on the way down and I just seen my wife's eyes with just support and just fear in her eyes as well and just thinking like, this is it, this is a whole thing behind it.
Speaker 3: 11:37 The two comprehensive plots out Colombo is like you have a goal like you're taking the life or you're taking or your diet pretty much, hey, here are these two things. We're going to get one of these right now. I just remember being in that moment and then sending or the rest of the event and just thinking, oh my gosh, like this is it. This is where my life is going to be changed, and just the frustration, the fear and everything going through my bike at the same time and me and every time I watch that video again and those memories come back to my mind, they're thinking, I just feel that again. I was like, oh, this is what it's all about. This is what entrepreneurship is the most amazing thing. It gives us some blessings, but the same time, it's the most frustrating and fearful. Just so many emotions go into it that aren't really, that are really. You don't see the surface but are so deep down below and that kept us going through my mind. So
Speaker 2: 12:30 thank you so much for sharing that. It's here and you, as I'm watching you even relate the story for a little backstory, for those people who are listening to this, they need to understand a little bit about Fran and your wife and her experience as far as. So Fran is from Chile and France is a, you know what, I'm going to let you tell France story, but the things I want to make sure you touch on here is how she viewed an entrepreneur and what an entrepreneur meant to her coming from her Chilean roots. Yeah, for sure.
Speaker 3: 13:04 So yeah, my wife has been here for about a couple of years in the states. Yeah. And basically anyone outside of the states has a, especially in Chile when you come to the states, it's all about gaining education, getting a job. That's the only way. She didn't come from a very wealthy family. She had a very, very humble life. And um, and everyone who knows that entrepreneur pretty much knows him as more of like they had nothing else to do. And so they're just trying to find a way to make things up. And it was just based off of that and once you went out as an entrepreneur, feared came to her heart because she's like, oh my gosh, can I marry this guy and he's not going to have a lot of money because entrepreneurs don't really have a lot of things outside of the streets and they're kind of washing windows and all this kind of stuff.
Speaker 3: 13:57 She's like, man, I just don't know if that's gonna happen. That's gonna. Like if you go into entrepreneurship or are you really gonna be able to be successful? And after going through all these things, she was able to essentially I live and all these things and hang around with people who saw this light of like entrepreneurship changes life. They changed the world. They're the only people that can actually go in and go in and change the world and change people's lives and stuff and create this movement and stuff. And so that's her. That's her background on entrepreneurship. She's in the background here. I can.
Speaker 2: 14:30 I wish people could see the video that I'm going on a little more background. I want to kind of fill in some of the blanks here and this is a. I think right now the era that we're in, entrepreneurship is kind of like the rock stars. If you say you're an entrepreneur these days, people think, oh my gosh, dude, you're going to crush it. I mean, I think Gary v is kind of what we really got to give him the most credit for making entrepreneurship, this crazy thing that's out there. But I can tell you when I, when I started basically as an entrepreneur 20 plus years ago, I was. People looked at me the same way that Fran looked at you and that is basically if you're an entrepreneur, it means you can't do anything else. It's made you basically just gave up on everything and you're just going to scrap and hopefully find some way of making money.
Speaker 2: 15:14 And I know there were times as I was, as you were growing up and everything were times were tough for ours and it was. But You keep fighting and you keep going through that emotional thing. And so what Fran was experiencing is how I was at years ago and I remember that and I think these days people talk about entrepreneurship as this almost this glorious ideal type of thing. And the part that I want to make sure people understand is they're listening to you is what was captured by Dan and that video was the fear. And I think frequently people don't understand that's normal. That's okay. And I, I've gone through it so many times in my own life and I've, I've had this conversation with many entrepreneurs as far as you have to cycle. And I wouldn't. I've hadn't. Tons, not tons. I've probably had over the course last 25 years, probably eight different business partners at different times.
Speaker 2: 16:13 And one of the things I've realized is I would never go into business these days with a partner who hadn't cycled. It's a, I want to make sure that that person went. And what I mean by cycle here is they've, they've had a business where they had a lot of success. They made a lot of money and then they lost it or came across hard times. Because it's during those hard times that really change a person's life and it was, again, it was one of those situations to where you and I literally had this conversation just a couple of days ago and that is, um, more backstory here. Uh, so chairman Fran got married July 13 after January 20th. July 13th is coming up on their six month. Basically this Friday is our six month anniversary. Since then I have had them come out to force them basically to come to boise quite a few different times for different family things.
Speaker 2: 17:08 And as you mentioned, as far as going to funnel hacking live with something you wanted to do, but there was frustration and I understand it as a father, but I even understand it more as a husband where you're like, listen, I want to provide for my wife. I have an obligation, I have a duty of responsibility. I want to do this myself. And you did a facebook live recently as you were kind of recounting your time going to funnel hacking live and the frustration of. Yeah, you ended up, uh, we had an extra room in our, in our suite there, so you and Fran and all made logical sense just to stay there. But at the same time it was one of those things too where identity, I don't want to stay with you guys. I want to be able to do this. And I know right now you're heading, you and fran and your brother Parker had not to see Tony Robbins a for the next three days.
Speaker 2: 17:58 And so I know that, uh, right now money's tight. And so what I want to do is I want you to tell people what it's really like, what is, what is life? Because again, if you go back to where you were in December, you thought you had all these clients and what I want you to explain to people is how has it been as far as an agency owner, having clients, losing clients? Kevin, people make promises that haven't been fulfilled. Having partners. You've got a lot of experiences but in six months in partners who say they're going to do stuff and they fall through. So I want you to kind of be extremely raw and vulnerable and tell people what, what's it really been like?
Speaker 3: 18:38 No. Yeah, totally. It's been a, it's been more of a downhill helicopter that has been more up for sure. Um, I mean being, so yeah, had the agency at the beginning of the end of last year built a six figure business. I was making about $5 a month more than professors and then literally all of a sudden every single client, like it was like, it was almost like a whole two weeks. I mean, it was insane to see how they would hire someone else underneath them and they were just kind of, I was doing everything inside of their accounts and stuff and so there's kind of see what's going on. And I was like, what the heck, I, how did this happen? I even see it coming. And also then getting married in about month, having zero money, having zero anything and thinking, okay, we have a payment coming in a month, how am I gonna ever gonna make this?
Speaker 3: 19:41 And so I remember I was sitting there and I was getting, I was actually in a career and I was just like, I was like, as a husband, like how am I going to provide for my wife? I was like, are we going to go home? What's going to happen? We have to live with my parents. Like, is this really going to have to thinking of myself like a camera, be married in a month. Once my wife asked me if I'm living with my parents or my grandma living with these people, I was like, I have to give her a bed to sleep in the thinking that I was like, man, okay, this is crazy. This is crazy. And so I went and I got a job for nick beer was all his marketing and stuff, uh, at this little software called skipio and have been doing that for the past six months now.
Speaker 3: 20:24 And every single time I go in, I'm gonna say, okay, I know I got this too comical x program. I was like, I know now I can grow, I can go. And so now I've been going in, I've been doing this agency stuff, I've been going up and creating funnels for other people and doing all this other stuff, but now having the coaching and having the processes actually now have a process and assistant like entrepreneurs, never full security, but it gives me enough security that I can. I know that this will work out, it gives me a pathway, it gives you all these things I can go. And so now I've been going, now I'm just like every single thing I can think of. I'm just trying, I'm trying, I'm trying. It seems like it was kind of casting into the nets I'm seeing where they land and see if any fish coming out and that's kind of where I'm at. And it's kind of like the fear basis. I'm just throwing a bunch of things to help stick. That's where it's at.
Speaker 2: 21:14 I love it. I think I get, I appreciate your vulnerability. I appreciate you being so open and I'm. One of the main reasons I wanted to do this podcast with you is I have a lot of people on the podcast and I had someone reach out yesterday and say, all you ever had on the podcast is people who are always super successful, they've already hit the two comma club. What about those of us who are struggling trying to make it work? And it's like, you know what? I know the right guy to bring on one. Just do that right now. And so I appreciate your honesty. I appreciate your vulnerability and I think the key that's important here is for people to understand that it's okay to have a job while you're trying to get your entrepreneur stuff going. It's okay to have a safety net there as you're still trying to.
Speaker 2: 21:53 You know, so often people say, oh, I'm just going to burn my boats and bridges and everything else and I'm just going to. I'm like, yeah, but you know what? It's okay to to have some income coming in. You don't. What it does is it basically helps you. It helps you not make stupid decisions. It doesn't have to be, but again, it means that you're working late. It's amazing. As soon as you finish your eight hour shift or whatever it is at Skipio, it means you come home and you're up for another eight hours or whatever it might be. Burning the candle at both ends trying to make things work. Uh, so what's the next project you're working on right now?
Speaker 3: 22:25 So we've got to do it some other silos for sure. And one of the ones I'm actually really excited right now is a legendary marketers that's actually really exciting and I'm really excited about getting out and going and that was actually with me and you. So I'm basically for anyone who doesn't know about this one is like, this is actually kind of an introduction to me getting about what entrepreneurship was. So about 10 years ago, my dad flew around the country, all these crazy successful people and learning their secrets, learn the tactics and learning all these crazy cool strategies. And I remember as a, as a son sitting there 10 years ago thinking, okay, what's happening? Where's my dad? Whereas like, what's going on? And all this kind of stuff, I didn't know crazy too much, but I knew there was something going on and I remember with my friends asking what is, what is your dad actually do you know?
Speaker 3: 23:14 It's like, what do you do? You have a job, do I'm an entrepreneur? And like you said before, that wasn't a huge it that was just like, it was like I go back to my friends and he's an entrepreneur and they're like, what's that like? I have no idea. That was basically the whole thing. And so yeah, we've done this. Now we've, we're launching legendary marketers and it's this crazy cool project. I'm actually cool. I'm actually super excited because I had asked you to take it on. I'm going to go now I'm going to go out and stuff. And so that's one of my projects I'm working on right now.
Speaker 2: 23:47 I love it. So hopefully it's going to become, are your two Comma Club program here? We're going to comic con status. So a legendary marketers.com is a product that I created again is channeled, made mentioned 10 years ago this year. And I'll do a podcast later in more detail about how I met Russell. It was through all that kind of stuff. But I think the part I'm most excited about right now, chandler, you talked about this literally for the last two to three years as far as you've taken this on and doing something like this. And I was out with Russell, uh, we were filming at Tai Lopez's house and one of the things that we were talking ty about was if you had to start all over again and he was basically asking Russell, you know, what would you do as far as would you do affiliate marketing or something like that.
Speaker 2: 24:31 He says, you know what, I feel like mark is kind of one of the things we're wrestling. Made a lot of money and get started with a lot of things. He says, I probably would, but I would do it different this year, this time. And he says, what I would do, and I'm not going to take away your thunder, but basically you're doing exactly what Russell told you to do. So what's legendary marketers? How's it gonna work? Give people an idea as far as what's going to take place because unlike when I was flying out, spending tens of thousands of dollars finding for people's houses, being stupid, you're being much smarter about it, so what are you going to do?
Speaker 3: 25:02 So yeah, it's funny isn't it? Says it's awesome. It's like a 10 years ago. It's crazy now that all the technology and all these crazy things that we have now, so I'm actually gonna go out. I'm going to find. So anyone who gets it's gonna be able to say, Hey, who do you want? Who Do you want to go out and find out their best content stuff and with that, with that person, I'm actually going to go out and I'm gonna go find their like their top youtube videos or top strategies and stuff and all these kinds of things that kind of a build up upon this person and see exactly their best content and stuff and find out exactly what's going to help them best with this thing and I'm gonna go get, get that. And so say it's like Tony Robbins. I'm gonna. Find the best Tony Robbins videos and we will give it to their people and say, hey guys, here's this awesome Tony Robbins video series. You're going to go grab it and stuff and have all their stuff.
Speaker 2: 25:52 So for those of you guys who are listening, a couple of things I want you to do here, first of all, understand how raw and emotional being an entrepreneur really is. I brought chandler on to help them basically encapsulate and share with you his true emotions and the because he's in the fight right now and I think people don't understand how hard that is. And so again, I thank you and appreciate all that you're doing. I am so proud of you. I couldn't be more proud as a, as a dad. I'm just so excited. Um, and the second thing I want to make sure you guys understand who are listening here is take a firstname.lastname@example.org. A channel's going to be releasing that. In fact, it will be live by the time this goes live. It will be released here in the middle of July. And basically in commemoration for our 10 year anniversary of doing this, my first product, I will explain this, uh, a, another podcast later, but the part I want to make sure you guys were listening, the reason I want you to go into two reasons, I want you to basically funnel hack what Chandler is doing.
Speaker 2: 26:51 First of all, yeah. I would love for you guys to buy the product, legendary marketing some money in his pocket. That's always a fun thing for me. But more important than that is I want you to watch and pay attention to the affiliate strategies that are done. The Chandler's going to use a. because I have a lot of people these days say, Gosh, I don't have any money. I don't know how to get started. So what I want you to do is I want you to follow Chandler on his journey because he's got a podcast and you still need to be doing your podcast.
Speaker 3: 27:18 Yeah, I'm actually, I've just filmed three extra ones now and it's going to go live this week. So. So what's your podcast? So it's the college entrepreneur podcasts. I'm to change that name because I'm not
Speaker 2: 27:33 called entrepreneur or dropout bog soon to be dropped out. But anyways, uh, no real. What I want to make sure you and I want you to follow Chandler on this journey is there's a lot of people who I get asked about this all the time as far as, well, how do you really get started in affiliate marketing? And we've got affiliate bootcamp and it, which is an amazing resource, but people say, I want to see someone do it from scratch who doesn't have anything? You guys have clickfunnels. You've already got people who are 60 some odd people, one dream cars, and I just want to follow someone from scratch. So that's the main reason I want chandler on this. Two reasons. One is that once you understand his entrepreneurial journey, because it applies to a lot of you guys were listening. Second of all is I really want to make sure that you can follow someone and who's going to be implementing the stuff that we've taught and and used, but even some of the new strategies that we're doing right now from an affiliate standpoint.
Speaker 2: 28:24 So take a email@example.com. Go funnel hack it, pay attention to it, sign up for put money in your pocket, whatever it might be. Most importantly, funnel hack this thing because I think it's going to be neat to see someone from basically start from the time he started here. Uh, I think we're going to race. I'll have to kick at my affiliate stats as well and see between you and miles and I who can actually get the dream car the fastest. It's going to be doing affiliate stuff for a lot of people as well. So with that, as we get close to wrapping things up, I know you've got to catch a flight to head out to Chicago to go to upw. Any parting words for those people who are listening?
Speaker 3: 29:04 No. Yeah, just, I can't imagine I cannot express enough about how much I'm. One of the things I learned in the video actually is in Golden. He talks about how a,
Speaker 3: 29:13 um, the reason why people aren't successful, not because they don't try enough, they don't fail enough. They don't go through those experiences. I think that's a big thing that has happened to me so far as I've looked back and if I look at her right now, like maybe I'm not like the best marketer, I'm not the smartest person, but to come to see where I've came from and to see exactly where I started from. Like now I'm doing these facebook lives and stuff and do all this crazy stuff and to see exactly I'm, I'm, I'm not the best. I'm actually impressed on how I grown and so it's been awesome. Say just trying to get out there and publish and publish and do stuff and just keep moving and you'll find out that you've moved a lot further than you actually thought you were. I love it.
Speaker 3: 29:48 So if people want to reach out to, where did they, how can they contact you? Um, yeah, Chandler, Aweber.com. There's a cool strategy call that's like the best place to find a way to kind of get ahold of me. Um, as well as if you want to follow the exact journey. I'm just follow me on facebook. I'm doing a facebook live every day and exactly what you're going through, so I love it. Well, Janet, I love you. I'm so proud of you. I hope you and Fran have an amazing time. Please give your wife a hug and a kiss for me and thank you so much for jumping on and being so vulnerable. Oh, thanks.
Speaker 2: 30:19 Hey everybody. One of the things you heard me talking about Chandler here is this whole idea that the video that he is he is in is actually@funnelhackingliveandIwantyoutogotofunnelhackinglive.com. So checkout funnel hacking live.com. Sign up, get their take action like Chandler did, and make sure that you're at next year's funnel hacking live. It's going to be in Nashville and you can check it firstname.lastname@example.org.
Why Dave Decided to talk to Wes Bewley:
Wes Bewley is an Entrepreneur from Austin, TX and has generated over $100 Million in Sales within the health & wellness arena. A member of the prestigious Two Comma Club and has received the 8-figure award. Wes is also the founder of a business forum named The Entrepreneur Fight Club, where he shares personal stories, tips, and strategies to help current or aspiring business owners grow their business.
Tips and Tricks for You and Your Business:
"If you have a money problem, then you don’t really have a money problem. What you have is a sales and marketing problem."
"I always want to create a win/win, but I really want to create a scenario where they win even more."
"There are no more rules!"
Wes explains the significance and simplicity of creating a business in no time. Being an entrepreneur, creating multiple businesses, there are no more rules! He takes us on his personal journey to making 10-million dollars in less than two years and speaks about: The Entrepreneur Fight Club, his page, giving business owners value and creating new opportunities for them.
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward and everybody. Welcome back. This is
Speaker 2: 00:18 that totally, totally different podcast we've ever done because I actually want to first of all, introduce my cohost miles clifford and what's going on. Everybody's super excited to be here and I'm even more excited about the guest that we have on the first time where Dave and I are co and this and I'll let you introduce who we are interviewing today. So both of us happen to know this guy because he's a complete rock star. He's one of our eight figure award winners, sport and the bling on his on his homepage is here. We're taking a email@example.com, West Dooley. Welcome to the show. What's up guys? Good to be here. Pleasure. I again, it's one of those things. I get so excited. We have these kind of like pre-interviewed things going and I'm like, we got to get this record and I can just dive in because I want you guys to hear firsthand how wes has done what he's done.
Speaker 2: 01:07 So first of all, you have to understand this is a guy who's been literally crushing it for how many years now you've been in this business. Uh, I'd say at least two and a half. A huge, huge at legacy building. Two and a half years. I mean, just crushing it. He's been one of our two comma club winners. And fortunately it's actually, I'm firstname.lastname@example.org and my pictures on there. So excited. Actually, I'm in the shadows. You can barely even see me. It's actually he and Russell and todd as he's accepting his eight figure award winning plaque. So again, what I want to kind of dive into this year West is one thing that we were just starting to talk about is this idea that, you know, you do so many different things and I think that's the problem a lot of entrepreneurs struggle with is like I can't make it unless I just focus on one. And so you're like totally the opposite side of things. So kind of tell people what is it that you do?
Speaker 3: 01:59 Yeah, you bet. Well, you know, the one thing I always tell people that it's a little bit confusing when you look at somebody like me because when someone, when someone's new cs what all I'm doing and they try to do it, then they get overwhelmed and what they have to understand, it's like I didn't do it overnight. And the way I look at it is, you know, at the time I start a new business, I, I liken it to drill for oil where, you know, before you can start pulling oil out of the ground, you have to, the crew has to show up, right? There has to be work that's done. They have to erect the rig, they have to get oil pumping out, then they can, you know, set up that little oil horse that continues to pump out oil. Well, you know, whenever I decide I'm going to do something like it usually takes me about a month to really get everything up and running.
Speaker 3: 02:48 But see now you're seeing, you know, two and a half years into this thing. And so don't be confused when you see somebody that has a lot of different businesses because they didn't do it overnight. Still human, you know, I get distracted, I get a uh, I guess I'll have days where I don't feel like doing anything. I have days where things don't work right. You know, so I'm human just like anyone watching this. But you know, I originally got my start in network marketing. I don't know if a lot of people realize that or not, but that's where I originally got my start when I was 18 years old and it's really all I had ever done. And my goal, my, my lifelong goal, you know, from a young age was to get to the top level in that company and it was just a really prestigious honor.
Speaker 3: 03:34 And so I got there and as really exciting and, you know, one of the things that happens whenever you build a business, really specifically a cashflow business that's built around a lifestyle as you actually have a pretty good lifestyle. And so a couple of years ago I was just kind of like, well, I can only mow my lawn and trim my trees so much, uh, before it's like, you know, maybe I'd like to use the extra time that I have now to further, you know, share my gifts with the world and further learn and grow as a person and become better. And so, um, what, what kind of ignited all of this was, I had this. I had this lady named Ashley who was a personal trainer and she would drop her boys off at school every day. And then um, and I, and I would drop my son off so we would see each other and we became friends and stuff like that while I would see on our social media when she would post stuff, she would get all this engagement.
Speaker 3: 04:35 And so I said, hey, if you ever thought about launching an online training business, and she's like, I think about it everyday, I just don't know how. And I go, well I think I know how can you be my Guinea pig? And she was like, sure. And I go, okay, here's what I need. And like this, she didn't even have an email list. Okay. Like she didn't know what an email list was. I was like, do you have an email list? And she's like, well, I've got people I email. I'm like, no, it's not what I'm talking about. So we had to do like a post on social media to get people to join, you know, the opt to her, uh, you know, fitness funnel. And after three days of that she had like a whopping 32 people on this email list. And then we send out a series of emails that went to a click funnel's checkout page and she makes $3,200 in three and a half days with the list of 32 people.
Speaker 3: 05:22 Now I know that's weird that it's all three point two, but it just, it just is what it is, right? Like I can't, I can't tell, I can't fix the numbers, but it was so powerful because she's a really good friend of mine and she's shared with me that that month, if, if she wouldn't have earned that income with our online journey business, they would have actually gone into foreclosure and I didn't even know that at the time. And so that, you know, that the, the emotional currency that I saw from helping someone and seeing a real difference. And, and also, you know, even though she made the 3,200, we split it. But even though she made the 3,200, that was Kinda my first little online experience. So it felt like I made the 3,200, you know, I was like, yes, but you know, obviously that wasn't online, but I was like, from that moment on, I was hooked. The first time you get an online customer, it's the most incredible feeling in the world. And so
Speaker 2: 06:21 stop there for a second. I want to make sure those who are listening understand. So did you charge her anything up front with her? I just did a partnership. That's what I figured you'd done to. I've heard the story from you before and I think it's important. People understand when you don't know exactly what you're doing, even though you thought, you know, I might be able to pull this off. Working for free is one of the most important things you can do and it's so cool. Yeah, you were able to get successful and yes, you were able to save her house from going into foreclosure, but obviously it generated revenue for you. But I think the part that's the coolest thing for me is I hear stories like that is the confidence that then gives you to go, if I can do that for her, where can I go? And now you're sitting there watching these plaques behind your wall. Here you got eight figure black, two comma club black, take tickets. Fast forward from there, she helped them. One client, what are you doing now? What's entrepreneur of fight club? How, how in the world did you get to. I mean, people still don't understand that a person can literally do in two and a half years, go to wherever they make $10 million through a funnel. It's just astronomical.
Speaker 3: 07:20 Sure. Yeah. So that, that branched off into other things that ended up creating a product around it and it's, I won't name the website, but ended up creating a product that shows trainers how to launch their training business without facebook ads. And so, um, then that led to entrepreneur of fight club. And really what I saw there was just a lot of entrepreneurs that didn't know how to wake up every day and generate leads. Didn't know, you know, one of my friends, Jessie always talks about how if you, if you have a money problem, then you don't really have a money problem, what you have as a sales and marketing problem. And so I thought, okay, well everyone thinks they have this money problem, but all they really have as a sales and marketing problem, we can fix that. We can correct that, you know, and so that, that led into the entrepreneur fight club.
Speaker 3: 08:09 And then that's just a generic entrepreneurs business forum. Uh, there's people that sell on Amazon in there, there's people that are realtors in there. I mean any type of business owner, uh, can, can get a lot of value from that group. But when someone goes into that group, there's a lot of different trainings pinned to the top. And so somebody can kind of pick and choose what's for them. And then those different trainings lead to other things, whether it's a, you know, a little private mentorship circle, whether it's this thing I do in Austin called e upgrade, which is where people come and actually hang out at my house. And you just focus on their business. There's all kinds of stuff that it branches out into. So you're using an entrepreneur
Speaker 2: 08:49 of fight club as a front end, and correct me if I'm wrong, but my understanding is that's been a facebook group. Yes. So it's a private facebook group, so you're basically bringing them in the front end through clickfunnels opt in page. From there they then get access to a private facebook page on that private facebook page. Is this content where each one basically is a lead gen for another product or service that you have to offer, is that correct?
Speaker 3: 09:11 Yes, exactly. Exactly. And so the way they get added to the group obviously is they have to go through the clickfunnels site and also joined my email list simultaneously because you know, facebook groups are. I mean you can be hot and then all of a sudden that's good, you know, because of the algorithm or whatever. Right. So email list is gold, golden, and that's the way people actually get into the free group. So,
Speaker 2: 09:36 I mean, it's not going to want to make sure I hear this from people all the time and that is, I'm just going after facebook messenger. That's all I care about right now. Email's dead. No one opens emails. Anything else like that and what you just said, for me, it's probably the most important thing as we're helping people understand, you have to build a list that you control and you control an email list. You don't control a facebook messenger list. And so I love the fact that you're collecting both. Congratulations. That's super, super
Speaker 3: 10:00 cool stuff. Yeah, thanks a lot. Yeah, you know, I mean, even, even the way all of us communicated about this particular video was through an email. We didn't communicate it through messenger, you know, so email is crucial and that's ultimately in my mind, the golden egg. And that's the biggest asset that I have is that email list and my personal opinion. So, um, you know, at this point all I'm continuing to do is just identifying problems that people have and creating solutions. And, uh, I've also just a lot of different partnerships and as I was alluding to with you guys, I'm, one of the things that, that I have really enjoyed lately is doing something that I kind of calling a smart business, which is a where you can identify talent or identify potential somewhere and then you can usually set that particular business up and I'm going to give you some applicable examples, but you can usually set that business up with about two to three hours of actual work.
Speaker 3: 11:00 So that's the first rules I got to be able to set it up with two to three hours of work, which is possible with click funnels. Um, and then it must cash flow immediately. Okay. Most cashflow immediately and must be able to be managed with, um, you know, 20 to 30 minutes of actual time per month, you know, let's call it an hour just to be safe. So cashflows immediately can manage it with one hour to two hours at Max. Maximum month can set it up within two to three hours. And so one of those, one of the examples I was sharing with you guys, I've got a lot of different kinds of businesses. They're a little bit, little bit unique, but a, something people may not know about me is I'm a big outdoorsman, so I'm, I'm into archery and all that kind of stuff.
Speaker 3: 11:45 Well, uh, I go hunting with this guy they call pigment and turns out pig pig man pigman. In fact, I built his website for him. It's Pigman a t v Dot Com. Check it out Pigman TV.com. So, so I go hunting with them and it turns out like he's got the number one hunting show in the world. And so I'm hunting with him and a bunch of other fans of the show. And these guys know every line, everything he's ever said, every one liner, every joke. And I'm like, these guys are fans. You know what I mean? Like these guys are super fans and so I'm pigment. If you ever thought about starting an inner circle, and he's like, I got no idea what you're talking about. The talk to my manager. So I talked to his manager, we create this thing called pigments, inner circle.
Speaker 3: 12:33 You guys can even go look at it. It's got a value stack and everything and a timer and a, we crush it. I mean, people love being in the group and so, uh, it's just like maximum fund. The guy's got a quarter of a million followers on facebook. So it's like now, now I'm, I got a piece of the hunting industry, you know what I mean? It's so cool and it's so cool for them because what I did for them is identified cashflow that you know, didn't even exist. So they're super grateful. It's a win win. So things like that, you know, or I met this other friend of mine that was really powerful, but she just didn't really have a stack. She had a little $10 a month group and I said, let me help you. So we created a partnership and again, got her set up in a shorter period of time. But she went, she knows she went from $3,300 a month on average or first seven months to her first month with using click funnels and having everything set up properly. She cleared $89,000.
Speaker 3: 13:37 I mean, that's what I'm saying. Like there are no more rules, you know, like that's the biggest thing I want to help people understand. If I could give anyone any kind of a takeaway is just the reality that you know, there, there, there literally are no more rules anymore as far as the old adage of it takes a lot of time to build a business and it's hard to get a business up and running and look. My first, my first online training program I built took me nine months to build. Okay. I made all the mistakes I thought I made. The first time I recorded it on my computer crashed. I thought it was like God was telling me like, don't do it. I wasn't sure if it was God or the devil, you know what I mean? I can't have in this desire to want to do it.
Speaker 3: 14:25 So I kept following that desire and finally launched. It will. Then my next program only took nine weeks. Well then my last program only took nine minutes. You know what I mean? You get faster and faster and faster as you start to build up your skill and you start to see this stuff that doesn't work out. You start to see the things that you do that don't actually matter. So you start to take a more direct approach to what you're doing. So there are no more rules. Like, you know, I always tell people like it's Kinda like we're Ben Bernakie where we can print our own money. I don't like. All I have to do now is think about, okay, how can I serve more people? Okay? And then boom, and nine minutes I can build a landing page to checkout cart. And that is a business.
Speaker 3: 15:09 I know that cashflows and people get served and people's lives improves. And that's the point of a businesses to improve someone's life with your product, your service. So that's why I'm saying earlier guys, like it's hard for me to go to sleep at night. I'm not going to do so real quick. Last night you went through talk through that checklist. The three things that you're looking for. Are you like searching these people out? Are they come to you or is it just like relationships, like meeting them in the street or obviously you went hunting with this guy. Are Are they seeking you out? Are you seeking them or is it just building relationships? Yeah, it's typically, it's typically just building relationships. I mean, what, what do you have to understand? Models is like these types of opportunities are literally all around us. It's just our ability to identify it, you know?
Speaker 3: 15:53 There's so much untapped potential all around us. There's so many business owners that have that it factor, but they don't know what to do with it. You know, like that's not what they're, they're not the architect, but if you are and you can see what they could become, that's the whole idea behind potential as being able to see what is possible. Then literally like there is, there is a, I don't want to say like unlimited potential, but I don't know any other way to describe it to you. So, but to answer your question, most of them have come through just personal relationships. I mean it was just like, once I was there hunting with them and then saw how these guys were just hanging on every word and I got to see how cool he was. I'm thinking this guy's got it. And I'm like, but I bet he's never thought of this, you know?
Speaker 3: 16:40 And there's some times where all I'll talk to people and they don't get it. You know what I mean? Like I even had a, I was trying to get a partnership with this abstract artist that's really, really good. And I was like, man, uh, if you could teach people how to do what you do, obviously they can't do it the way you do it, but if you could teach them how to do it, then you know, okay, well, you know, we, we were kind of starting to move that direction. Well then he's, he's. He said, I don't want to give up, you know, 40 or 30 percent of my company. So I'm thinking, but it's, you know, right now it's a lemonade stand.
Speaker 3: 17:15 The problem with our culture in terms of a partnership, as you got way too many people that are watching shark tank, you know what I mean? I'm not giving up not giving up that. So it's like, okay, you know what, God bless you. You know what I mean? Like, I'm not in the convincing business, but it is cool whenever you find someone that is like, yes, I know I'm capable of more. I'm just not sure how to do it. And so i. One thing about me I was going to share with you, miles is like I never want more than 30 percent of their business. I never want more than. Why is that? Part of it is because I want them to have the lion's share because I want them to, uh, you know, because they're going to be the one running the show. But if I've, if I've got a, like all I want to do is help organize the person and share ideas to help them continue to grow.
Speaker 3: 18:11 I don't want to be an employee for the business. And that 50 slash 50 or 40 slash 60, I'm, I'm kind of like, they're kind of waiting on me to do stuff and that's, that goes against this idea of a smart business, right? So 70 slash 30 gives them, the lion's share were, they're still, they're still earning an incredible, you know, they're still getting the biggest bang for their buck. And really I've played around with 20 to 30 percent and I'm actually liking 20 a lot. And so that's one thing about it is like I always want to create a win win, but I really want to create a scenario where they went even more. Because I'm looking for lifelong friendships and relationships and partnerships. I'm not looking to, you know, get 50 slash 50 off the bat and then you're trying to look for ways out. You know what I mean? I don't want you to have to find, I don't want you to want to escape. I want you to come. I want us to continue to grow together. So that's kind of my thought process there.
Speaker 2: 19:12 Yes, that's super, super cool. I'd sit here. I mean the pigment is like the classic. I mean he is like the perfect, attractive character.
Speaker 3: 19:20 I'm telling you. I mean, you want to see his videos. You have ever seen his videos yet. I mean the guy is unbelievable.
Speaker 2: 19:27 Seriously. I look at what you've done and it's, it's so cool for me is that kind of sit back and rest on our talking about this this morning. It's weird to build a platform or a software that now fuels other people's businesses and changes the lives of literally millions of people. I mean we're, we're releasing tonight operation underground railroad, the trailer and all that and the document, all that kind of stuff. So that was Kinda what we're talking about. But then it branched off into people like you and what you're doing. I mean, you've got a platform that you. You've totally changed his life. He changed the life of the, of that. Yeah, I mean the stuff that you're doing it, you're, you're having such a massive impact on the lives of so many people and the crazy thing is the more successful you become, you're like, I'm going to give back even more to them, so I only need 20 percent, but it then brings. It attracts so many more people to you. I mean West, congratulations and all of your success and it's just so dang cool.
Speaker 3: 20:23 So much guys. I mean obviously I'd greatly appreciate what you guys have built here. What you're doing. I mean it's just, this has changed my life, you know what I mean? Like, uh, what got me into click funnels was I was trying to get a website bill and my guy was taking too long and then once I got it, it wasn't the way I wanted it to. And so I'm like, I've got to find a different way. So I'm like signing up for all these different things. Like, I mean all of them, name them all. That's what I always tell people is like, you know, tell me everything you can think of. I'm telling you, I've tried it. This is the best pound for pound king you got to get with the program. And I'm like, don't wait time. Um, so I mean it's because of this like that I have. It's opened up new creative outlets for me because without this I'm not doing all these things I'm doing without this. I'm still stuck in the mud, you know, without this I'm still, you know, I'm still stuck in the Stone Age compared to where I am now. So thank you guys for. You've done.
Speaker 4: 21:21 Yeah. I do have one question for you because we're talking about a lot of successes and everything like that, but you know, when you peel that back, there's usually some experiences in life or some trials or some errors along the way that got you to that point. Can you think of one of those are kind of that big domino for you?
Speaker 3: 21:39 What was it or what, what's that? What was it or what were they? I mean, sometimes it's more than just one. Yeah, I mean I'll tell you guys because I know you got to go, but I'll tell you this really crazy quick story. So whenever I first started out being an entrepreneur, I had a really fast rise and so I did what all entrepreneurs do where I think that there's, it's only flow, there's never a right, like when we first started out as an entrepreneur and start making money, we're thinking this is just gonna flow forever. There's never going to be an a. So I bought, I went out, I was 19 year old kid, I bought a dodge viper and then I thought well I can't have just a dodge viper. So I've got a Chevrolet Tahoe. Like it was like driving this green school bus.
Speaker 3: 22:21 I don't even have kids. I wasn't even married. So, um, anyways, the. At that time my check starts to go down a little bit and this is like in 2004, my check starts to go down a little bit more, a little bit more, little bit more. Well, pretty soon I have to voluntarily repossessed my dodge viper. At the time I had to take on roommates because I had this house that was too big and so I take on, these roommates will turns out one of them is a con artist, like literally a con artist that the US marshals or after, okay, I get this call one day and this guy goes, hey, I just retired from the shoe business and I want to meet with you about your, your opportunity. I'm thinking what? But okay, so I made up with this guy and he goes, I'm a US marshal.
Speaker 3: 23:07 What you say, what you tell me today is going to determine whether you go to go to jail or whether you go away for free. I just show up to the, I think I'm in a business appointment. Look like a little school boy presentation book and everything. They were after my roommate who was a wanted a like identity theft, all this kind of stuff. Oh my gosh. So I started putting me in weird situations and I, I, I got to a point where I was like super, almost like super depressed, right? Like, I mean, my identity had been wrapped up in this car and my success and my fast dries and everybody knew me as a successful person. All of a sudden, you know, I'm on, I'm making like 3000 a month, which is still great income. But from where I was, I mean, that's not enough.
Speaker 3: 23:52 I'm, I'm struggling here. And I never went for forget my mentor came over and he said, hey wes, what you're going through as a test and you can either pass this test, but if you don't, you know, God's going to keep giving you the same test. It's just going to look a little bit different. It's just going to seem a little bit different, but you, you gotta pass this test and that's all it is a test and that's why many are called and chosen. And so I'm like, wow, okay. So once I realized like everything is really just a test and the nothing's final, you know, like no matter what happens, my best days are ahead of me. That kind of helped me pull myself up by my bootstraps. And once I, once I went down and came back up from that point on, I've been pretty.
Speaker 3: 24:38 I've been pretty bulletproof, you know what I mean? Like I wouldn't say I'm just completely, you know, I don't have bad days or weeks or whatever. I mean last week I lost 16 grand on a, on a just because I forgot what day of the week it was because July fourth came in the middle of, of the week and it kind of confused me. I lost 16 grand. We'll, you know, before this I probably would have freaked out, you know what I mean? But now it's like, okay cool, how do I want to replace that? That's awesome. But I'm like, it's so cool that it's all lifestyle all about perspective. No matter what we go through and everything is just a test. Like it was just a challenge of hey, I'm going to take you, here's 16 grand, gone, what are you going to do now? Let's find out, you know. So that's Kinda how I try to approach it. Miles and obviously, you know, sometimes I got to take my own advice. Sometimes I forget what I'm telling you right now. I have to remember, you know, so it just, it is really nice, but it's great.
Speaker 4: 25:33 Awesome. Well thanks. That was kind of like, that was my question that I, I used to have my own podcast and that was the question I always ask because it's interesting to hear kind of what people had to go through to get to where they, at Russell's talking about it, it had a couple of different things that went well and crashed. I don't know if you know Dave, probably the same thing. Me, myself, the exact same thing. We all have those and like you said, you know, how are we going to pick ourselves up? How are we're going to have that outlook and when we come up with that outlook, we do have to remind ourselves, okay, all right. Yeah, I got to keep going or I gotta do this, so I appreciate you telling us that West.
Speaker 3: 26:02 Absolutely. Absolutely. That's as we get close to wrapping things up here, any parting words to our listeners here on funnel hacker radio? Hey Man, I think we've said it all today so far and I'll, I mean the kind of summed it up, I mean there are no more rules. Um, if I have a money problem, I don't really have a money problem. All I have as a sales and marketing problem and um, you know, the biggest thing I would say is just a. are we going to edit this?
Speaker 4: 26:33 Probably not. I
Speaker 3: 26:38 think I literally think I've said it all. I think I've said it all. People want to reach to get a hold of the West [inaudible] Dot Com and entrepreneur.club. Yes, yes sir. You bet you're the place. That's it. That's where you can find me through west. You're so awesome. I love just your attitude. Again, a good old boy from Texas. That's why you used that oil. That's exactly right. Analogy. I knew I grew up. I grew up about a mile or about, uh, about an hour from Midland, Texas. You know, midland had more millionaires per capita. And so this is my oil. Well, you know, I didn't, I wasn't born into a family that had oil, but this is my oil. I can pause. It's no different. The bank account doesn't care. Yeah, it was great talking with you guys as always west. Thanks so much. Bye. We'll talk to you guys are providing.
Speaker 5: 27:28 Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me. We're, I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as the people would like me to interview. I'm more than happy to reach out and have that conversation with you so I can go to itunes rate and review this, share this podcast with others, and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.
Why Dave Decided to talk to Cristy Nickel:
Author & speaker Cristy "Code Red" Nickel has been in the health and fitness industry since 1994. While studying Exercise Science at the University of Memphis, Cristy competed in 3 NPC Figure competitions, placing in the top 5 at each show. From being named the “Top 3 Most Dangerous Females on the Planet” to becoming a successful Entrepreneur, Cristy takes you on her journey. She explains how hiring a coach was one of her best business investments, by helping take her from being nearly broke to becoming a Click Funnels Two Comma Club Member in record time.
Tips and Tricks for You and Your Business:
"In business, you’re going to have to get people around you that know what they are doing."
"Find someone who believes in your message, someones who really grasps what you are doing."
"There are people out there that know more than you, that’s why their called coaches!"
"Do not listen to your critics say, they are irrelevant to your future success."
Cristy also explains the importance of surrounding yourself around a good supporting cast of people who can be there to help and mentor you in areas of weakness. She also explains the importance of understanding your self worth and product value. Being confident in the services you provide will separate you from the ordinary person.
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Hey everybody. Welcome to funnel hacker radio. You guys are.
Speaker 2: 00:19 We're going to literally die at this whole interview process because I want to introduce you to one of the three most dangerous woman in the world. This is going to be one of most fun podcasts for Mika. We started doing this as she was telling me all about kind of stuff she was doing. I'm like, wait, wait, we got to stop. I want to make sure that everybody hears this and they get the excitement, enthusiasm that I have as I'm listening to. So Kristy, Nicola is one of our two comma club, winter. She's absolutely been crushing it. She, again, she's one of the most. What are the top three most dangerous woman in the world? Comes from super humble beginnings and I want to just let her fill in the gaps and tell the rest of the story there. So Christina been turned over to you as far as giving people an idea as far as how all this happened?
Speaker 3: 00:57 Yeah. Thank you. Yeah, I did. I grew up super poor and my parents hate. They hate when I say that, but I'm like, hey, we were really poor. We just didn't have any money growing up. And so when I got out of high school and I wanted to go to college, I started boxing as a way to just earn money because I'm bartending at night and I'm trying to pay my way. So I started boxing and I and I didn't know. All I cared about was I was just, I was making 500 bucks a fight. Well, I started knocking out my opponents like that one right after the other. My opponents, one girl I knocked out so bad, I ended up in the front row. Well that just started growing because if you can speak to the press, if you can sell tickets, that's boxing right there. You've got to be able to be able to sell tickets to put butts in the seats. Right. So I could do that because I could speak to the people and I was a fighter of the people and I traveled all over the world at 154 pounds. I climbed the world ranking system. I have two world titles and I was considered one of the top three most dangerous females on the planet.
Speaker 2: 02:00 I want to have that record. That's super cool. People. People say,
Speaker 3: 02:04 I don't want to mess with you. And I'm like at 42 years old after being retired for awhile, I'm like, I take me a little bit of time to warm up, but I could probably kill somebody. Kill him. Let me tell you.
Speaker 2: 02:17 Well, I think the cool part about it is that led you into the next thing is which you've really made two comma club history for because of this whole idea as far as here you've got an athlete who's at the top of her game and yet as you just said, quoting you basically you were fat.
Speaker 3: 02:32 Yeah. I started getting fat and I coined the phrase fat athletes because here I was the fittest, but I started getting fat and I'm in my early thirties. It shouldn't be happening, so I started picking up cycling at the same time and I wrote my road bike almost 300 miles a week. In fact, my husband and I wrote our road bikes all over the world that I'm getting fatter and fatter and fatter. So I started to. I just, I thought, what the heck is happening? I can't train any harder. So I started researching. I found out that I was fat because I have the bull crap food. I was shoving in my pie hole because I was carving up before rise in sugar, but I justified it because I was an athlete. I thought that was okay. All the lies we've been told all these years. I was following him because I've been told the same way, so I then changed my diet, dropped all the way in record time and ended up creating the code red lifestyle because that's what it. It hit me that anybody can lose all day what they want without any kind of bullcrap pill, without any kind of a bullcrap shape membership without a gym, without exercise, without diet foods, and everybody can do this by eating real food. Drinking water is sleeping.
Speaker 2: 03:40 That is crazy. I get obviously that's what we call a new opportunity here, which is really tough to to come about and present in a highly, highly competitive industry like weight loss. I mean it's got to be one of the most competitive industries online for sure. Yet you've done it and I'm fastest. First of all, I have to admit I am a sugar holic and my kids bust my chops about it all the time, but it's one of the things I noticed you were as I was going through your site and everything. Again, guys, go ahead and check out code red lifestyle.com. Kind of follow through some of the funnels and thinks she's got there, but fill me in as far as this whole sugar thing because I know it's. It's my downfall, but at the same time I'm addicted, so I got to figure this thing out.
Speaker 3: 04:23 Not your fault because sugar is eight times more addictive than heroin and that's not something we just throw around. We, we manufacturer addiction into foods food manufacturers do because they know it's highly addictive and your brain lights up in the same way, so all that stuff that you are not your fault. It is absolutely true and it's something you absolutely have to break and it's the hardest habit to break because it's in everything, but when my clients come to me, I don't let them have the work around. I don't let them have a things that kind of resembles something that might be sugar free. We eliminated completely because sugar, sugar feeds feeds into cancer cells. If these into disease. I mean you want to talk about the most problematic substance and that is sugar.
Speaker 2: 05:09 Well, I actually just bought your book so they'll be here after I get back from California A. I'm a book collector I guess, but no, I'm actually super excited to read it. Again. One of things you've talked about is discover how I've helped over a thousand people lose weight and keep it off. He put it off again. That's kind of a new opportunity. Most people don't think about. Everyone talks about losing weight and I was talking with a couple of other people in this space and know. They said, you know, the great thing about our industry is they every three to four months people go on diets because they keep cycling through and through. I love your idea as far as keeping it off and so I want to kind of dive in. First of all, how, what, what propelled you to focus so much in this area and more importantly you weren't having a whole bunch of success until just recently and then all of a sudden it popped. I want to know what was that secret? What made it pop?
Speaker 3: 05:57 Yeah. So the first thing that you asked, what made, what made you focus? Because I was. Because I battled with being an athlete. I didn't understand and I have a degree in exercise science. I still didn't understand because they're teaching us all wrong. So that drive to want to tell the world that you were being lied to you or being scanned or the food industry, you're being scammed by the Diet Industry. And so I have this, this, this growing, this incredible desire to spread the truth. But I was in, in, I was a hard worker and I put in the hours in my office. I had a good product. I'm a good nutrition coach, but I was not making any money. I was receiving Idaho state food stamps because I was so broke I couldn't make any money. So the Tasha haze that comes along
Speaker 2: 06:41 as far as the timeframe here, we're talking. How long ago was this?
Speaker 3: 06:45 Well, I created the code red lifestyle like six years ago, but it only started taking off two years ago. So I was just floundering four years because I didn't charge what I was worth. I didn't monetize correctly in my deliverables were so over. I was just giving everybody my firstborn child. And you know, you care so much, right? I mean entreprenuers we and, and you. Problem is you burn yourself out, you give too much. And I was given too much, I didn't have it streamlined, I didn't know what I was doing. So Natasha haze that comes to me and she wants, she needs to lose 60 pounds well quickly when she realizes how great my program works by just eating real food, drinking water at sleeping, there are no secrets or nothing to have to buy. You just follow the program. Uh, she was like, all right, this girl, it's like, hi.
Speaker 3: 07:32 I feel like I'm robbing her by only paying her the $500 a program. Now my program is $3,000. And so she's, she was like, right. So she said, can I, can I give you a couple of tips? Well, at that time I had researched her behind her back and figured out what she was like. Of course you can give me tips. Well, we started a relationship that lasted two years and uh, she took me from poverty level all the way up to winning the two Comma Club award. And now I'm even blowing that out of the water. And just a couple of months since I've earned that award.
Speaker 2: 08:04 Congratulations. Seriously, congratulations. That's awesome, and again, she looks great. She, she's been lost weight and kept it off, which is what it's all about.
Speaker 3: 08:14 Keeping it off is to lose weight. You lose weight on a Cayenne pepper or diet weight anyway, but can you keep it off and that's what the code red lifestyle has discovered. We only follow three rules to keeping your weight off. You've got to stay on the scale every day. You have to drink your water every day and you never, never, never allowed a junk food back in your house ever because a drug addict doesn't keep drugs in their cupboard and you cannot allow it. You'll end up giving in. So we protect ourselves against giving in. But keeping your weight off is easy. It's not hard.
Speaker 2: 08:46 I love it. I love my gosh. I'm hearing all these marketing messages. You're talking, I'm just pulling these crazy. You talk in wonderful soundbites I can. Some of the promoters must have loved having you on.
Speaker 3: 08:57 Yeah, so I love this. This is a lot of fun and a lot of it is how you communicate with people. I'm not reinventing the wheel, but I say it in a way that gets through to people and for some reason people love that and I have a real direct approach to people. I don't put up with any bull crap arguing. Nobody tells me what to do because nobody gets weighed out. People better than I do. I mean I put myself up against anybody. You don't know who he was. I got this so you don't got this. I got you don't got this or you need me, so you need to do it my way or go find somebody else and that just seems to resonate with people and they know. I mean business.
Speaker 2: 09:31 I love it. So far as a person who was the hard part about a lot of our life is we kind of go through it is we forget all. Even though you've had success in everything else and it was just only four or five, six years ago sometimes, all that, we don't remember exactly how bad it was. There's a lot of people who are listening going, yeah, but you know what worked for me? What is, what's is? What can you tell that as far as how? How can they implement things that you've done to actually get the success that you've had
Speaker 3: 09:59 in my business or in weight loss?
Speaker 2: 10:01 I wanted to first of all talk business and then we'll hit the weight loss.
Speaker 3: 10:04 No, I love talking to business. The first thing you need to realize is that hard work ain't enough because I was a hard worker and my parents raised me on a farm. I know how to work. I can work anybody under the ground, but it wasn't enough. I know a lot of people out there that are hard workers, so getting a good team, getting a good coach. I mean, I know it's like Christie, of course, because your coach work. Getting some people around you that know more than me surrounding myself. I had to get. I just. I didn't understand how business works. I can be a good nutrition coach, but running my business I didn't know what I was doing and so absolutely key. You're gonna have to get people around you that know what they're doing and that can help you monetize and help you. Take the direct different direction. I've got people around me, I've got my husband's a retired CEO. I'd come to him with my profit loss statements, balance sheets. I come, you know I have my dad's an ordained minister. I come to him. I say handling this dad. I mean all these people. I surround myself with a whole team of people that are smarter than me at certain areas and we come together. We worked as a team, but by myself I never would have been able to do it without help.
Speaker 2: 11:13 So how do you find a good coach? That's one of things that I hear people say all the time now you need to get a good coach. What? How do you find a good coach that resonates with you, that you're gonna? Be able to get the results that you need?
Speaker 3: 11:22 I don't know. Natasha is my first coach that I ever had. I never even thought about. I didn't even know these guys existed. I just, I knew I had the feeling that I was. I was meant for more, but I didn't know what kind of a coach I needed. So as far as what, what really was great between the tosh and I think someone should look for in a coach is someone who believes in your message, someone who really grasp what you're doing is this. She was totally she. She was my heart. We all, we just the same heart I was helping her and she knew so that that helped a lot because we. I found somebody who absolutely everybody from Rachel Peterson does my ads. She and her team who have code red, they believe in Code Red. Carol feels my funnels, Kevin Carol Lambros read. So everybody who's a part of the team, I just think finding a good coach that that can be that, that understands your message and really is fully understands what you're going for and not just that, do this, do this, do this, and then someone's going to be straight up honest with you.
Speaker 3: 12:29 I am straight up honest with people. I need someone to pull me aside and say, this ain't working. So I look for someone who's direct and I look for somebody who truly understands what I'm going for it. If you get some skinny person and never been fat before, how did they understand what it's like to be fat? I mean these 21 year olds trainers at the gym. I just go, oh out like you don't know, you don't know. Life live a little bit and then you can come to me. But so I, I look for someone who's going to be straight up honest with me in the nose, knows what I'm after.
Speaker 2: 13:00 I love that. I think it's probably one of the biggest things that we've seen. Obviously we do a lot of coaching things throughout our personal business here and in my own personal life. I'm actually in the process of hiring a new coach and I think what you mentioned as you always have to have a coach. You talked about your dad being a spiritual coach, your how has been being a financial ceo, business coach and Natasha obviously helping you and going through that. I can tell you for me personally, I think the whole coaching thing kind of gets it. Sometimes it's real good and sometimes it's real bad and I think it's like anything else in life, if you find one, you're not getting the results, then stop and go out and find one right away and don't let the excuses as far as, well, I don't know what I need.
Speaker 2: 13:38 You're gonna find the better you get at it, all of a sudden the new coach appears and I'm excited about the one I'm gonna be working with you next month actually again, just kind of came in is the right time, my life and that's what I was looking for. So I again totally agreed. Coachings and necessity. I love one of the things you mentioned and whether you've got this from Natasha not, but that idea as far as raising your price, it's one of the things everybody I know when they first get started is really hesitant to do. Do I have enough proof? Do I have enough? Is My program really work? And if it does, you know what's the right value in? And I'm supposed to be a giver. I'm supposed to be helping people and and this, this internal battle. So I want to kind of find out from you, how did you, you're such a giver and you just care so much about people and yet at the same time you have these super, super high levels of expectation. So how did you balance finding the right price and overcoming the idea as far as they needed help and give
Speaker 3: 14:32 and in that that was a big obstacle for me to get over. I, um, because I wasn't charging nearly what I, what I was worth because I didn't know what I was worth and what I had to do is I had to, I had to rely on Natasha fee too to, to feed that into me an outside person. You know, I, I was doing it. I just, I thought that's what people pay for good coaching, but in person that you trust that comes along and they say, oh no, nobody in this country does what you do and you're undervaluing what you. And it took me awhile. It took me a solid year of. I kept hearing them. I kept hearing that. And then of course, of what she did with me is having me do my own research on my competition.
Speaker 3: 15:17 Nobody does what code red does. Nobody offers the accountability. Nobody offers the one on one. And so once I started jumping through the hoops of learning what the market and then doing research and asking people, what do you think would find out like hip, like hypnosis for weight loss? Oh dear God, that was $3,000. And those guys hypnosis, I'm sorry, I, I should make fun of other people. But you know, the different prices of other people were charging. That helped me come to the conclusion that Bologna, I know I am worth this and now I can stand before anybody and say, Oh Bologna, I am absolutely worth this and this is what I'm going to charge. And I pay it. They love it. They pay it, you know, it's not over. But that's a major obstacle for people. And you know, and I had to get over the, the, the hard part, you know, because you do lose a piece of you, you know, people break your heart.
Speaker 3: 16:09 Especially when you're in such an intimate relationship with somebody like weight loss. I just got rid of my one on one programs where I work for somebody 16 hours a day of, for 90 straight days and I'm telling you I did it for five and a half years and it just took a piece of my soul with every person. And so you got to learn boundaries, you know, and so it once between that and, and just know what you're worth. And shopping my competition was really helpful because nobody did what I did. And then, and then learning to trust Natasha and she said I need you to take my hand and trust me and we're going to hike up. We're going to double your price and I mean you want to talk about. I was scared but I absolutely trust her because there are people out there that know more than you. That's why they're called coaches. You got to do what they say. I took out a $50,000 loan to hire her. So it was. And I talk about a huge leap leap of faith, you know, and, and then another $50,000 loan to, to write my book. So these are not small steps, but I knew it was the right thing to do. So you're gonna have to be brave. You're going to have to step out of your comfort zone, uh, you know, and do what you know to do. But it takes that step of faith.
Speaker 2: 17:17 I love it. Such great value there. Again, I think too often people are afraid to invest in themselves and you've always done such a great job about that. Whether it was for
Speaker 2: 17:28 Basically Natasha and her coaching program or for a, I know the person basically writing your book the same type of thing there. And it's, you have. I've seen the same thing as far as my own life. And I think it's why raising prices is so critical as if you take a look at as far as raising your price, you're going to find that some clients actually won't buy your product because it's too cheap and those are the clients that you want. And so at times I see a lot of people starting off in their charging these ridiculously low prices and ensure I think, yeah, if you have to start there, that's fine, but you've got to be pushing that envelope all the time. And I literally, I had this conversation with Russell, gosh, probably almost a year and a half ago when I was like, there's the inner circle is way too cheap, Russell charging $25,000.
Speaker 2: 18:11 And he's like, ah, I just don't know if I. I don't want to just edit. Even though it's Russell. And I've worked with him for over a decade now. We've done a ton of different projects. I'm like, the value you provide is so much more. And it's taking first it went a little bit and then there and now all of a sudden you know, it's 50 grand. And it's interesting because I was having that conversation where all of a sudden by raising that price, you start bringing in and attracting people who play at a higher level and, and they're more committed to your program and you inter get better results, which in turn allows you to raise your prices even more and help more and more people. So again, I'm so happy that you did. Obviously you've talked to them a huge blessing in your life and I think it's great to see.
Speaker 3: 18:49 Yeah, she, she really has. And I've since moved on to James Freal who is literally just walked in the office. That's why I'm stepping up my game even further. So it's funny because I don't give away any programs for free because there ain't no skin in the game. Like come on. People ask me all the time when you donate a custom program for our option at the high school. No, not because I'm being a jerk. It's because nobody takes. Nobody appreciates free. Nobody values free. I refuse to do that meant do I solve it on July first? I'm good rate of more than double my price for my own program and I'm doing it too slow, too slow down the business a little bit. I need to slow down the flow because I can't. I don't have the bandwidth. They can't get their credit card out fast enough and I don't mean to sound callous. They value good coaching and they don't care. They don't care. The more expensive it is, the faster they'll face. Bizarre.
Speaker 2: 19:48 No, I totally agree. In fact, I just recently hired, so it's 2,500 bucks a month for two from basically a session every other week for an hour, so whatever that equals. So I know 12 and 50 bucks an hour or some crazy thing. People are like, why would you spend that Kinda money? I'm like, because it's an investment in me. I know that little tiny investment, the results on that is 10, 2100 fold and it's. It's crazy. I think it's, again, I love the fact that you've been raised and I love the fact of raising them even more and I think the thing you said there, I hope people listen to and that is nobody. You have to. If you want people to play, they have to pay and those people. I can't tell you how many you can talk to people. How many, how many free ebooks do you have on your computer? I was like, oh my gosh, there's thousands. Do you ever read any of them? No, they're never going to read it. It's free. I don't value it. As much.
Speaker 3: 20:41 Listeners need to understand too. Don't worry about what the critics say. You can't use that to block out that bullcrap noise from people that are going, I can't believe it. I can't believe she'll so expensive. Go play someone else. Go Away. Go to Jenny Craig. They won't take care of you like I will. I don't want your bad energy in my group, so. So get in, get out. We don't. We don't want you. If you're going to just block out the noise. I, I'm making more money in one month and those guys have ever made in their lifetime, so people trying to be critical of me and I don't mean to sound braggadocious like you try to be criminal critical. I can't believe Christa would charge so much will watch. Watch what happens. People stand back and watch. So you just got to block out the critics. They don't mean nothing. They are ill, you're relevant to your future, irrelevant.
Speaker 2: 21:28 You know what? I love it once we get close to wrapping things up, obviously when people take a email@example.com, and so how do people actually get into your funnel? Where does the start join the down. Take down.
Speaker 3: 21:41 We're right in the middle of a challenge. So 10 pound takedowns close. We're not registering people, so that's one way though. The Code Red Revolution. You can go to the book, you can read about the book. I've got the audio, I read my own audio and code, red revolution come and lifestyle. You know, we're all over the place. I got a great youtube channel, a great facebook, right? Instagram. We're just, I try to be everywhere, Dave,
Speaker 2: 22:03 I know how hard that is. We try as well and it's that content creation is that, and I can be a real time second time. So does well. Again, any parting words is we kind of wrap things up here.
Speaker 3: 22:14 You know, I guess I'm just. What's great, real quick parting words with weight loss guys, you need to just listen to my voice and realize that if you are struggling with a weight problem, this is not difficult to do. There really isn't. You've got to be at rock bottom and you've got to start with the basics. Don't try to get all fancy with this. Start with water. Start with turning off your stupid phone an hour early and get better. Start taking care of yourself with water and sleep and you're going to start feeling better. Guys, if you need to lose weight, don't overcomplicate it. Make it simple. You'll be fine.
Speaker 2: 22:47 Oh Man, I'm going to leave on that note, Chrissy, a million. Thank you. Thanks so much for being on the show. Love having you continued success and all that you're doing and we'll talk soon.
Speaker 3: 22:55 Thank you so much dave.
Speaker 4: 22:57 Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, why don't these just reach out to me on facebook? You can pm me and I'll be more than happy to take any of your feedback as well as if you'd like me to interview more than happy to reach out and have that conversation with you so I can go to itunes rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.
Why Dave Decided to talk to Steve Olsher:
Steve Olsher is known as the world’s foremost reinvention expert. Famous for helping individuals and corporations become exceptionally clear on their WHAT – that is, the ONE thing they were created to do – his practical, no-holds-barred approach to life and business propels his clients towards achieving massive profitability while also cultivating a life of purpose, conviction, and contribution. Steve discusses the $1,000 Funnel; available on itunes and which has been a very solid income and lead generating tool that people can utilize in maximizing profits, all while exposing yourself to others. A 25+ year entrepreneur, Steve is the Chairman & Founder of Liquor.com, online pioneer who launched on CompuServe’s Electronic Mall in 1993, New York Times bestselling author of What Is Your WHAT? Discover The ONE Amazing Thing You Were Born To Do.
Tips and Tricks for You and Your Business:
"If you can go out and discover what your what is, you are going to make this world a better place."
"Visibility is the life flow of your business, no matter how you slice it. If you are not visible, you won’t be in business in short order."
"If you lack visibility, you lack awareness. If you lack awareness, you lack leads. If you lack leads, you lack conversations. If you lack conversations, you lack sales."
"The hardest thing to do is get someone to spend dollar one with you, it’s that big of a deal."
Steve explains his philosophy behind discovering the one amazing thing you were born to do. Understanding your innate gift, unearthing it, and pursuing it. He elaborates on how we all are naturally wired to excel in life by following our true core passion, innately bestowed to us. His passion in life is helping people discover this gem! Steve also talks about how to generate income and build leads at the same time; putting yourself out there in the community and building relationships are fundamental keys to success.
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Welcome back to funnel hacker
Speaker 2: 00:18 radio. I'm your host, Dave Woodward. You guys, this is going to be a fun, fun episode. Od. You better actually get a pad of paper out if you're driving, you'd take some mental notes, but bottom line is I'm to a guy who's just been crushing it online since like 1993 probably for most of you guys were listening, were even born Steve Ulcer. Steve, I just love having you on this show. Welcome.
Speaker 3: 00:40 Yeah, man. Thanks. Thanks for having me back. I'm actually been on before, but it's great to be back.
Speaker 2: 00:44 Yeah, you're back. I tell you, it's awesome. You're a vet, so I want to kind of. If you guys don't know Steve, this guy again and we were just kinda talking about some of the stuff he's been doing. He literally started in 1993 with liquor.com and started that. He's built a huge business, still plays around in that he's also a New York Times bestseller. We actually had russell actually spoke on his internet prophets live show, Gosh, probably put 2015. We were barely getting to kicking this thing off. Clickfunnels funnels was embryonic at the time, were like a, this thing works.
Speaker 3: 01:18 That was interesting too because, uh, there were some folks that have that have really blown up since that event. I mean, we've done Internet prophets live. I haven't done one now for a few years actually. That was the last one that I did, but uh, but Lewis Howes spoke at that event. Russell spoke at that event. All kinds of good. A good quality folks. But, but yeah, man, it was um, it was interesting because Russell was just doing now some of his first presentations around click funnels at that point. And I think we signed on, I don't know, maybe 40 or 50 people on a click funnels with that at that juncture refund.
Speaker 2: 01:47 Oh, that's awesome. You've also got your own podcast reinvention radio. I think one of the cool things we'll talk about here is new media summit, so guys check out new media summit.com. It's actually a summit about really podcasting and. Yeah.
Speaker 3: 02:01 No I'm not. It's not that common. I could buy a new media summit.com if I want to do, but it's actually get to new media thing. I'm going to go in this net direction. Uh, yeah. No, it's a, it's funny. I've been offered that domain. I'm like, you know what? I'm okay with that net, but thanks for playing.
Speaker 2: 02:20 Well, let's kind of dive into this. You also have your New York Times bestselling book. What was that one called?
Speaker 3: 02:25 So that was called, what is your, what? Discover the one amazing thing you were born to do. So my work has really focused on helping people discover, share, or monetize their what? Based on where they are on their business.
Speaker 2: 02:38 I love it and that's one of the things I want to make sure. Obviously those guys who are listening to listen to a podcast, I've, we're probably somewhere there that are 250 episodes. See how many you have on readmits are you guys have.
Speaker 3: 02:49 Oh, Jesus. I mean, I've been doing it since 2009, so I think. Yeah, well I know we're over a thousand, but you know, man, it's, it's interesting, right? I mean that's the beautiful thing about this, uh, this medium is like some of those shows are just, you know, six minute babbles and others are like two hour interviews. I mean, that's why I love this medium.
Speaker 2: 03:09 Well, let's talk about this only because one of the things we talked about all the time at click funnels and this is the whole idea as far as you have to find your voice and some people are great at finding their voice through video. Others are audio, some people are better at blogs, but the key is you've got to find your, as you mentioned, you know, what's your, what, you got to find that and then you also have to find your voice. So I'd like to kind of spend some time here tying all those things together. If you don't mind as far as helping people identify how do they find out what is there, what, and then let's dive into really some of the mechanics of how to be a good either start your own show and being a good host or how to become a good guest and make and monetize it.
Speaker 3: 03:46 Yeah. And, and I really do think it all begins with being able to answer that core question of what is your, what and just just so that we're clear on this, because I know there's a lot of people are like, well is that the same thing as a why? Or like you know, what, what are we talking about here? And so there's really three parts of the, what is your, what framework, if you will. So what is your, what equation is really comprised of understanding what your core gift is. So your gift is one piece of the, what is your, what framework and that means it's in your DNA. I mean, what, here's what I say is that, you know, you can choose your why. Like maybe your why is you want to feed starving children in Africa or maybe your why is you want to take care of your family or you know, whatever that is your why is most often something that is external.
Speaker 3: 04:34 Whereas your, what is really reflective in my way of thinking of what's already in your DNA is I like to say your, what has chosen you. It's not that which you have chosen and so you know, you do have a core gift. Like for some people it's communicating. For others, it's healing. For others, it's teaching. For others it's protecting or uh, enrolling, I mean you name it. Um, and there's lots of different types of gifts, but really the, what is your process, if you will, of being able to understand what your, what is starts with that question of, you know, how am I naturally wired to excel? What is my, let's just call it my dominant gift because you might be good at a couple of different things. But I do believe that even if it's 51, 49, there is something that is a wee bit more dominant than everything else. If you really sat down and think about it or you go through the exercises in the book, you'll identify what that core gift is and once you understand what the core gift is, the second part of the framework is to understand what the primary vehicle is that you will use to share that gift. And the third part, which is probably in my way of thinking either the easiest or the hardest place to start depending on who you are for folks. The third piece of the puzzle are the people.
Speaker 2: 05:48 Okay,
Speaker 3: 05:48 and really understanding the people that you're most compelled to serve. So it's the combination of the gift, the vehicle and the people that make up the what is your what framework and most will go a lifetime without ever figuring out one piece of the puzzle, let alone all three. But if you can get it dialed in, I mean that's where the magic truly happens. I mean, I think it's one of the reasons why you guys have been able to get to the tremendous heights that you've been able to get to because it's taken a lot of trial and error and time and I mean Jesus, the allocation of massive energy and resources and failures as successes for, you know, for your team there to be able to build what you built. But now if you look at the team, the core team, certainly from clickfunnels, I mean what you guys are so good at is playing to what each of your respective, what's our and really just honing in on what you're so good at it.
Speaker 3: 06:44 And yes, you can call the zone of genius, you can call it, you know, what you're passionate, whatever. I mean I don't care what terms you use, but at the end of the day, if you're not clear on how you're naturally wired to excel, you're going to end up waking up with that. That feeling of dread. That's so many of us have. So what is your, what? You know, it's interesting as much of a cop out as it might be. What I really determined over time is that my what is really helping people discover, share and monetize, there's and it's just, it's amazing what happens when people turn that, that sort of that key, if you will, on that treasure chest and they lift up the lid and it's like everything glows, you know? I mean there's, there's something that I can't quite explain about what happens when it clicks for people and I'm able to help them through that
Speaker 2: 07:32 so they can get working. They get the book at
Speaker 3: 07:34 on your page, see bullshit. I would make it super simple. I mean, yeah, I mean you can just go to what is your, what.com. And we do give away actually the entire book because you know, my, my philosophy is if you can go out and discover what your, what is, you're going to make this world a better place. Not just for me but for my kids and for their kids and for generations to come. So my, my goal is actually to help as many people as possible discover. There wasn't, I guess you could say I give the book away for selfish reasons because I know if you figure out what it is, you'll make this world a better place. So yeah. What is your [inaudible] dot com and grab a free copy of the whole book.
Speaker 2: 08:10 That's fantastic. So I'm actually on there right now. Such cool. Awesome job. That's super easy. So first of all and was listening to one, make sure you understand it. You've got to figure out what is your, what first. Once you figure that out, then leads us. Next thing Steve, I really want to spend time on that is you've been at Ge, you had, gosh, thousands of episodes on your own podcast. You are on other people's podcasts a ton. So I'd like to kind of talk about both parts because this is one of the things I get questions about all the time. That is no better off. Should I host, should I be a guest? No. They hear some people say, well, being a host, it's really not your content. And other people are like, well, you want to be so
Speaker 3: 08:49 clearly for. The answer is yes, I mean, I, I do believe that at some point you want to start your own show. Does it have to be tomorrow? No, I mean the best way to become familiar with the medium and the industry is to cut your teeth, uh, by being a guest on other people's shows. I mean, I've been a guest on over 500 shows in the last three years. It's a matter of fact outside of I'm just a small handful of facebook ads. Being a guest on other podcasts is really the only marketing that I do. So I mean that's, I'm all in on the medium and for a number of reasons, not the least of which is accessibility and discoverability. That whole game is changing in such a massive way. It's, it, it, it reminds me of sort of the embryonic days of the internet because if you look at the numbers, just the sheer numbers alone and depending on who you ask, some people will tell you there's 400,000 shows.
Speaker 3: 09:54 Some people will tell you there's 500,000 shows. Um, regardless of if it's four or 500,000, when you compare that to 2 billion blogs, websites, there's, there's zero comparison and with Wifi becoming a standard accessory in $250 million cars rolling off the assembly line in the next five years. And by some estimates, 30 percent of the vehicles that'll be on the road within seven years will be autonomous vehicles. So people can do whatever they want to do from point a to point B, which of course on one hand is really scary. But on the other hand, you know, the fact that they'll be able to do what they want to do in terms of searching for content or information or education, etc. It just those two factors alone. And you look at google car play, you look at apple, you look at google podcast that just launched. And even In terms of voice, when you look at what's going on with alexa, when you look at what's going on with, you know, the google home and it's all of these machines that are built through a ai and voice. And you know, all of the new technologies that are really driving a content, access and consumption, it's frightening what's going to happen to these numbers. So whether you're a guest on a show or you start your own either way, you need to get in the game.
Speaker 2: 11:11 I love that. I through one of the main things, I was super hesitant. Uh, gosh, I think it started last february, so it's been about a year, year and a half or so. But I was, I was really nervous when I first got started. Like, geez, I don't know what the heck am I to say who I'm going to talk to, all this craziness. But I've actually had a lot of fun doing it. And so I wanted to kind of talk to you about, for those people, how do you monetize it? You mentioned the fact that right now the majority of your traffic, everything else actually comes from the podcast versus facebook ads.
Speaker 3: 11:40 Yeah, I mean, you'll, you'll appreciate this. So we actually just launched this because we're, we're now doing it for people because so many folks, I mean to me visibility is the lifeblood of your business. I mean, no matter how you slice it, if you're not visible, you won't be in business in short order. I mean, it may not be tomorrow, it may not be next month, but at some point, if you lacked visibility, you lack awareness. If you lAck awareness, who lack leads? If you lack leads, you lack conversations, you lack conversations. You lacked sales period. So from my perspective, I believe that the two don't have to be mutually exclusive. I believe that you can Gain a significant amount of visibility by being a guest on other people's shows and having your own show. But when I say they're not mutually exclusive, I mean visibility of monetization are mutually exclusive.
Speaker 3: 12:28 I believe that you should be able to make good money every time you appear on a show. And so one of the things that we do is we leverage what I call the thousand dollar funnel and that's the name that I've given it because every time I appear on a show now, sometimes it's a lot less, a lot more depending on the size of the show that I'm on, but pretty much like clockwork, whenever I appear on a show, I will be able to generate roughly a thousand dollars in immediate income. Now that's not long tail, right? That's not the sale of additional products, programs and services. And we've got services and programs that run up to as much as 55 k a. But that's just an immediate income by implementing what I call the thousand dollar funnel. And what I have found is that far too often when people come onto shows and, and, and I can speak to this from the standpoint of being a host and, and knowing what.
Speaker 3: 13:21 So as I said, I do both sides of the mic there. But as a host, I see what so many of our guests do and so many of them lack and understanding of really how to monetize that visibility and in my way of thinking, having this thousand dollar funnel as we call it, a, is a Great way to not only be able to take full advantage of the visibility of these shows create, but to also be able to generate immediate income. I mean, if you run the numbers on this, if I appear on just two shows a week, and honestly it doesn't take that long. I mean the average podcast interviews about an hour. So in a couple hours a week, if I'm able to generate a thousand bucks in immediate income, no, that's 2000 bucks in that week for a couple hours of work. Extrapolate that out over the course of a year. That over the course of a year, that's 100 k and that's pretty much what we're able to do like clockwork. Well, talk about such an awesome hook. Holy cow. just reel me in. So what is this other funnel? Well, first of all, it's a great brand name.
Speaker 3: 14:27 And so basically, I mean, here's the thing, and it's pretty simple and there's no, I mean, look, you guys are funnel hackers. I meAn, you're listening to this, you understand the power of funnel it. What's amazing to me more than anything else. So dave is how many people aren't, you know, it's like, it's, that's why I think you guys still have so much runway because there, as soon as you start thinking like everybody knows about this, everybody's doing it, you realize how many people just are not doing it. But here's, here's what we do, right? So our thousand dollar funnel is pretty simple. It starts with obviously a free offer, a lead magnet. And in my way of thinking, a good lead magnet is to do three things. Number one, it obviously it has to be free, right? I mean it has to be free for the recipient to get.
Speaker 3: 15:16 And it has to be free for you to deliver it. There's a lot of folks out there who you want to have a call to action of like, hey, you know, I'll send you a usb or I'll send you cds, or you know, these sorts of things out of the gate. Obviously you don't want to be doing that. You just a good lead magnet for you, for them should both be free. Number two, it has to further the conversation. So like you and I came out of the gate here talking about what is your, what, right? And the importance of being able to discover your why. Because if you want to start your own show, if you want to be a guest on the show, right? I mean you really have to understand how you're naturally wired to excel. You have to have expertise, you have to have authority, credibility, etc.
Speaker 3: 15:51 That's all. It's all really built around something that just truly puts fire in your soul. Right? So after we talked about it, the gift vehicle to people, this, that, and the other, some listeners right now we're thinking, yeah, I'd like to get a free copy of that book, you know, or maybe even more so they were thinking before we gave them the url, mAybe they were thinking, oh I'll go on amazon, I'll grab that book. Maybe I want to figure out my what is maybe I want my husband to figure out what is, what is, you know, maybe I want my son to figure out what is, what is well go get that book. So when I say, you know, you can go to [inaudible] dot com and grab a free copy of the entire book. Well then obviously that furthers the conversation, right? If I said, hey go grab the ultimate directory of podcasters and we've got this directory of podcasts we put together with everything, including their contact info.
Speaker 3: 16:35 If I said that you'd be like, what are you talking about? You know, like it wouldn't make sense. So obviously that lead magnet has to further the conversation. And then number three, in terms of what I believe makes a great lead magnet, both for you and for the recipient. Number three is it just has to be a brain dead simple. Heck yeah, I want that right from the standpoint of you have to remember that there's a cost involved for the person who is raising their hand to say yes, I want that. The cost isn't money. The cost is providing their name and email address. And as you said, I mean, I've been online since 1993 and there was a point in time we're getting email. It's pretty cool. You got mail like ooh, now it's just an intrusion. I mean, now it's a pain in the ass, right?
Speaker 3: 17:23 So. So the costs that the prospect is thinking about is providing my name and email address, right? And do I really want to be on another list? This is what's going through their minds. And so by giving them something that has substantial value, in this case, the entire book, it's just a simple brain dead. Heck yes, I'll take that. And the cost of providing their name and email is worth the return. I mean the roi is worth it. Of course they can unsubscribe at any time, but the fact of the matter is that they run it and, and you know, they're thinking about this, they run it, the roi is there. I provide my name and email, I get the whole book. So those are the three elements that I think you really need to have. Have a really good lead magnet. A, anything before I jump into the next part of the thousand dollar funnel.
Speaker 3: 18:14 No, I'm actually just enter my name and email address is [inaudible] dot com right now. And going through the process I want, what I want to see is I want to see what kind of revenue you generated out of this thing. Right? So here we go. So, so the next step of the thousand dollar funnel is. And, and look, there's no right or wrong way to do this. I just know what works for us and I, and again, having done this now for as long as I've done it, this is what works for us in the next step is to offer them a different version of the exact same resource. Right? So as you can see there, dave, in this instance, what we do is we then turn around and say, hey, thanks so much for grabbing a free copy of the ebook. Would you like a free hardcover copy?
Speaker 3: 19:02 Right? So it's the brendon burchard free, you know, free book model, whatever you guys do it with, with, uh, you know, with all the dotcom secrets and expert secrets. And I mean, you Guys do all that so you understand what this is, but I can't tell you how many times people want to recreate the wheel here and feel like on that thank you page with the video and with an offer. And I do believe that you should be offering something on that. Thank you pages. I know you guys were supposed as well. Uh, we then turn around and say, hey, you know, go on and grab a free hardcover copy of the book if you're so inclined and we give you the book, you pay $79 for shipping and handling. Again, it's just really a different version of the exact same resource. So you could send people an electronic version out of the gate of something and then send them a physical copy of that exact same thing.
Speaker 3: 19:51 Or you can drip like, you know, a, a seven day, you know, you can go in for free and get, you know, this seven day, 30 day challenge, whatever it is and once a day for seven days or 30 days, we'll send this to your inbox or you can get all 30 days right now, you know. And so like that's a lot of people don't have patience, they just want it all right now. So there's a million different ways to do it. But, you know, from my experience, dave, what I have found is that the hardest thing to do is get someone to spend dollar one with you. Right? I mean, it's like if you think About it in terms of a bar graph that goes from zero to 100, getting someone to spend dollar one with you is like going from zero to 98 on the bar graph.
Speaker 3: 20:34 I mean it's that big of a deal to go from 98 to 100 is not that hard. Zero to 98. Totally agree. Because what we, what we're there is we're giving them the opportunity to shift from being this passive prospect into being an active customer and that shift is monumental, right? I mean it's, it's just, it's a massive shift and then the third piece of the thousand dollar funnel is for those who opt in to grab the book and then say yes to the hardcover copy, we then turn around and offer them a third version, still have the same resource and in this case it is what we call the reinvention workshop, which is an online course, which is basically me teaching the what is your, what process live. So just tAking a room full of students through this process and we put up a video camera and nothing fancy, but you know, for years I taught the reinvention workshop live and one day we decided let's videotape it and do they still use that term, videotape it.
Speaker 3: 21:45 But that's uh, that's what we did on video and broke it up into modules and we offer for 49 bucks. And so what's super cool about this funnel and it, look, there's obviously more to it, you got to do the integration with credit card processing, so you get paid and we do a five email indoctrination sequence. So once they opt in, they then become more familiar with who I am and so on and so forth. Um, but you know, reality is a, if you think about this whole process here and what ends up happening, let's just say a roughly 100 people opt in. So 100 people opt in from listening to this interview, like clockwork, about 20 percent of them will say yes to the, uh, to the hardcover copy of the book. So at $7 and ninety nine cents a pop, you know, it's not big money, but that's, you know, we're just using 100 as an example. That's 160 bucks, right? So 20 times eight, $160. And then of the 20 pretty much like clockwork, about 25 percent of them take us up on the upsell of the $49 course. So that's five times 49 is 250, so 250 plus 160 is $410. Now pretty much every time I appear on a show, I average about 250 leads. And so if we take that $410, when you multiply that by two and a half, you'll see why we're right around a thousand bucks. And that's why I call it the thousand dollars funnel.
Speaker 2: 23:17 Did I absolutely love it? I'm gonna. Have you go through those numbers one more time as people understand them? Because I just had that have actually paid to have the book shipped to me. And this is one thing that I want to make sure people understand because people ask me all the time, why would you do the same thing? I can't tell you how many books on audible I, I buy. So I paid for the audible version and then I buy the hard copy and people go, wait, no one's ever gonna you do that. I'm like, listen, I don't know. Maybe I'm stupid. I love collecting books. I don't. There's something about listening to it and then also having it physically that I love and I know for myself, even on a free download, I typically don't read the downloads but I will, I will at least grab the book and go through it.
Speaker 3: 24:04 Yeah. And your point is well taken and it's like. So again it's three versions of the same exact resource. I mean it's the, the ebook and some people are fine reading it on the screen. I mean it's a pdf, it's not, you know, it's not like one of those page turner kind of things. I mean it's just a pdf.
Speaker 3: 24:20 Some people prefer having a physical copy in their hands and because our book is a little more experiential in terms of we actually have exercises that people go through, you can write in the book, so they prefer to be able to do that and then still others just want to watch this process happen and they know they learn by osmosis, so by watching me take a room through a room full of people through this process, they actually learned faster. They learn better. I mean it just depends on, on their learning modality in terms of what they're most comfortable with.
Speaker 2: 24:56 I love this whole idea as far as thousand our funnel, so go through the numbers again because I was listening but paying not paying attention because
Speaker 3: 25:05 saying is basically we average about 250 leads every time I appear on a show and sometimes it's a lot less. Sometimes it's a lot more. Don't get hung up on that number. About 20 percent of the people, when I say 250, those aren't listeners or downloads. Those are actually people who provide their name and email address. Right? So of those 250 people to provide their name and email address, about 20 percent of them will say yes to the hardcover book. So again, just using simple numbers here. If it's a 100 people at 20 percent, it's 20 people and we charged seven 99 for shipping and handling. So 20 times eight is 160 of those 20 people, about 25 percent of them pretty consistently opt in to grab the reinvention workshop online course at that $49 price point. So of 20 people, 25 percent is five, so five times 49, let's just call it 50 is 250 bucks. So 250 for the online course, 164, the book about 410 bucks. So if you extrapolate that out times two and a half, given 250 leads versus 100, again it's gonna, it's gonna equate to about a thousand bucks.
Speaker 2: 26:22 That is crazy. I think it's fantastic. I think that part, I can't emphasize enough the idea as far as repurposing content, we have repurposed content so many different times. There's so many different ways and it just works and more importantly, it's really you're providing it as it's actually a benefit to those people who, who are buying from you because everybody wants to consume content in a unique
Speaker 3: 26:44 way and how they learn best. So I think it's awesome. I love daddy as far as that was marketable. And so what we started doing is, because we started a. I've been teaching this now for some time to my private clients. Uh, and what, it's not rocket science. I mean you guys are funnel hackers. I mean, you, you know, all this stuff, but to the general public, this is like, holy shit, there are people out there who still have no idea. Like you guys get it. The rest of the world has no idea. So, so what we started doing is we started building it out because the request came into my tech team actually builds thousand dollar funnels now for people because it's a, it's a big part of that process. I mean, people come to the new media summit and they get to pitch 40 top podcasts on who they are on what they do and literally get booked on the spot and a lot of them don't have a monetization plan.
Speaker 3: 27:33 Right? So that's one example of an opportunity where if you start thinking about your own personal profit path and how you take people down that path of making money, for us that's just a natural step on the path, especially for people who come to the new media summit who don't have a simple monetization strategy in place like that and don't understand the tech. So we just recently started offerIng that I'm at five k a pop and you know, reality is if you're averaging a thousand bucks in revenue every time you appear on a show, a five of those like the, you know, get, get the roi. And frankly I haven't even touched our thousand dollar funnels. We've got two of them. I haven't touched him and god knows how long. Save for a few tweaks here and there. So, you know, once you have it and it's automated, it's stare.
Speaker 3: 28:22 That's awesome. I love it, just love it. That's fantastic. So tell people about the new media summit. This is an event that was born out of my experience as a podcaster and my experience of understanding that one of the biggest hangups that people have in terms of taking their business to where they want to take it is visibility. And I finally just was. I was sitting down one day with a couple of podcasts are friends and we were just chatting about how many pitches we get every single week with people wanting to be on our show. And I, we probably get, I don't know, 30 or 40 pitches a week for people who want to be on reinvention radio. And so I was talking to some of my friends and like, yeah, you know, we get 10 pitches a week or 20 pitches or whatever it is and it's just really hard to tell like who should we book, who should we break?
Speaker 3: 29:10 So it was actually born from the, from, from an, from a need standpoint on our end as podcasters have, trying to find really good guests because it's really hard to tell just on paper or on a site, you know, if somebody is going to be any good. So the idea here was, yoU know, let's put together a forum where we could meet some really interesting people who are doing incredible things in the world. Let's give them a chance to pitch us and let's book, you know, if you know, if they're up to interestinG things and they're a good for the show, but then what, uh, what we realIzed is that people really need to understand how to leverage and monetize the power of new media and to get into this game of podcasting itself. So we've made it a very much an educational event, but we keep it very, very small.
Speaker 3: 29:55 this, this is not funneling. I can live. I mean this is, this is a 150 attendees who have the opportunity to spend three full days with 40 top podcasters. And over the course of those three days, we do small groups, we do panels, we do pitch sessions, so people come, they learn, they meet, they danced, they drink, we hang out and they get to pitch them and literally get booked on the spot. So, you know, we keep it as a much more intimate event. But everyone who attends a summit gets booked on shows. And you know, we've got some awesome case studies here of people who have been booked on multiple shows. I mean the, as matter of fact, one woman got booked on 33 shows a at the last summit, another woman got booked on 26 shows. And so, you know, I mean, if you've got the right message and we help you with that message, uh, you're going to get booked on a lot of shows.
Speaker 3: 30:46 but that's a lot of what we do in our pre event training too, is make sure you get your pitch down. So that's the new media summit.net again, September 11th through 13th in austin, Texas. yeah, yeah. Mean I think we've got at this point about 30 seats left, something like that. I know we've got to update the site because we just sold another big batch there, but reality is it's a, it's a, it's a one of a kind of event that I really enjoy doing because one of the things that we do that's a pretty unique to any event that I've ever been to is we actually give the attendees the microphone and we let them pitch everyone in attendance. So you're not only pitching the 40 podcasters, you have to get to pitch the, a hundred and 50 attendees to. So it's kind of turned the taBles a little bit, which is a lot of fun.
Speaker 3: 31:35 Oh, that's awesome. Well, as always, you're so generous and droppIng value bombs like crazy. They're kind of close to wrapping things up. You're seeing anything else you want to make sure that our funnel hacking community, here's her as well. You know, man, It's in my way of thinking. The best funnels are the ones that have of course, quality products and quality offerings. But, uh, the best phones are the ones that are going gonna have the most traffic man. So, you know, reality is, you could have the best funnel in the world and if nobody knows about it, uh, it's kind of a moot point, right? So whether you're a guest on shows a or whether you decIde to start your own podcast, uh, or come to an event like the new media summit, you know, by all means, just make sure you're doing whatever you gotta do there to make sure that people know you exist because one of the things that I wholeheartedly believe in is that you are the solution to someone else's problem and they are literally praying for you to show up in their life right now. So, uh, let's do whatever we can to get out there with strategic abandon and get in front of them. Where do they end on that note? Thank you so much. ALl right, my man. Thanks so much.
Speaker 4: 32:41 Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm tryinG to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get that next few 100,000 so we can get to a million downloads and see really what I can do to help improve and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as people would like me to interview. I'm more than happy to reach out and have that conversation with you, so again, go to itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to
Speaker 5: 33:27 make this better for you guys. Thanks.
Why Dave Decided to talk to Ken:
Ken Dunn is an international speaker, author, and the CEO and founder of GoRead.com; a social media and ecommerce community for readers and a support platform for authors. He is also credited for starting a wonderful foundation: GoRead Children's Literacy Foundation; helping to fight illiteracy around the world. Ken's passion is helping experts turn their experience into highly profitable authority platforms. He has written and published 5 books, selling over 300,000 copies in 10 languages. Specializing in book publishing, Ken has developed a structured plan that helps authors and other people create a book in 30 days.
Tips and Tricks for You and Your Business:
"When people are starting to write books and they think about it, they immediately get overwhelmed."
"It’s ok to put everything you know in a book."
"Your book will either promote you or expose you."
Writing a book opens up many doors to different avenues of income. Get more tips from Ken on the Podcast: Just The Tips episode 44 - “How To Write a Not-Terrible Book” with James P Friel and Dean Holland.
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Air. Many
Speaker 2: 00:18 is going to be a fun ride today. Hold on. Tight to. I want to introduce you guys to a dear friend of mine who has been crushing it in an area that's been near and dear to our hearts, and that's an old book publishing area. So Ken Dunn, welcome to the show. Hey, thanks for having me. Dave can hear me okay? I can. Thanks. So for those guys, you may not know Ken. I basically. He's one of those nice guys from Canada. Every. Everybody from Canada is nice. I don't know what it is. Everyone I know from Canada, every Canadian has a nice guy, but this guy has been trying to figure out this whole digital marketing thing for years. Ironically, he acts. He's been crushing it. He's killing it. He's a CEO and Co founder of [inaudible] Dot com, which is a publishing platform more important that he's an author.
Speaker 2: 00:55 He teaches other people how to write their books and I really want to make sure you guys understand the value behind this. That's why I wanted to have ken on the show today. It's helped me understand not only the value of writing a book, but more importantly falling kind of a system on how to do it quickly and that's one of the things that Ken's going to talk to you about. In addition to that, we're going to talk a little bit about the JSP freel and Dean hollins challenge on book. Writing them down. Will fill the on some of the details there. So Ken, welcome. Let's kind of dive right in.
Speaker 3: 01:21 Uh, thanks a lot. Yeah, I'm excited. I know we're going to talk about some really great stuff about how any entrepreneur could write a book fast and write a good quality book and then why they should do that. But I can't wait to get into the dual. Between James P dot Farrell and dean Holland Lean hollandaise sauce. These guys are just keep trade out of it. Writing books right now.
Speaker 2: 01:42 Alright, so let's tell people a little bit as far as why books. I mean this is one of the things people are like, oh, I don't want to write a book. Everybody always says I got a book inside me, but I just don't want. It's too much pain to get it out.
Speaker 3: 01:55 Yeah, well I, you know, anybody that's in the ecosystem sees what you guys are doing and realizes that if they can get the book out of them, there's just a massive opportunity. The hot thing that everybody seems to be doing right now is a free plus shipping offer and those are going really well for a lot of people, but the challenge is actually writing the book and it's kind of funny. I got to take you back and tell you a little bit of the story in order to help you to really understand my passion for it. Dave, you know, this was a police detective in the past. What if I go back 18 years, I was a homicide cop and the chief interrogator, but major police department in Canada called, it's an Ottawa again and I walked away from policing. I started a business with a really amazing mentor in the mortgage industry in just three short years. We grew it from nothing to $300, million in sales and we sold it and it happened so fast that when I left that I don't know how I got into my mind, but I decided I was going to become a professional speaker, travel all over the world and I was going to write a book and one part happened for me. The other part sucked.
Speaker 3: 03:03 I started traveling everywhere, but man, it took me 18 months to write my first book and then I gave up 10 pounds of blood easily. You ever tried to write a book yourself? Dave? I've tried three times, almost four times and I've given up every time. Honestly, I. There's so many other easier. That's why I do a podcast. I can't. I just hate writing. Yeah, it was painful for me. I never had any help. I mean, we're talking 18 years ago, but I remember it like it was yesterday. I just sat down and I wanted to write this book that would teach business owners how to create more sales in their businesses, some good old fashioned sales techniques and I'd start and I'd stop and I'd start and I'd stop and even thinking about it. Now I'm getting tongue tied, but what's even crazier is like 18 months later I finally get this book done.
Speaker 3: 03:58 Then I go to the Internet and I'm looking for somebody to help me publish it and I've found a publisher who swore to me that it would become a best seller and I would. They were the right choice for me and Gosh, they had me at hello, and then they paid them $80,000 to edit it, to proofread it, to publish it, to print it and some big elaborate marketing strategy. And, and it was published with 280 grammar and spelling errors and it was a freaking disaster. We sold eight copies, printed, 10,992 copies of this book in my basement. My wife hates me for $10,000 a book is how much it cost to publish those. Oh baby. It was three bucks a copy. So $30,000 went into printing and I only sold eight of them. I still have the other ones though. She keeps telling me to get rid of them.
Speaker 3: 04:56 I guess I should let you know what's really interesting about that is that I, by that time I was already speaking all over the world and so I had to get this book done because I had already started talking to people about it and I didn't know what to do, but I remember jumping onto an airplane. I was heading to Asia on a trip and I went into the Hudson news to grab some snacks in there. In the store was a book sitting on the counter. I mean how many times Dave, have you been in an airport and you're going into the Hudson news or one of the snacks doors and there's a book there, catches your eye and you just grab it and throw it into whatever you're buying all the time. So the. So the book, you may have actually heard of this title, but the book was called how to make people like you in 90 seconds or less.
Speaker 3: 05:44 And it freaking just hooked me. I mean, I'm a sales guy, right? So I'm thinking if they liked me faster, I can make more money. Um, but I, I literally bought this book. I read it on the trip four times. I came back from my trip, it was back in 2006 and I decided I needed to meet the author because the book was so amazing. I wanted a book like that and the author's name was Nicholas Boothman. He's a New York Times bestseller and he just happened to live in Toronto where I was living. So three days after I started looking for my, found him, we had lunch together and he said hello to me and then slapped me in the head in 30 seconds because. Because I started telling him the story that you told me or that I just told you. And when I told them how hard it was to write the book, he started laughing at me and I said, why? He said, what are you laughing at? He said, well, he's. He'd written, he's written five books. He's sold over 3 million copies of them. He speaks 50 to 60 times a year at an average of 70,000 speech, makes millions here because of his books. And he said, I've never taken more than 30 days to write a book. And I'm thinking, yeah, you must be. You must be like writing 24 hours a day. And he said, no, I've never written for more than 20 minutes a day.
Speaker 3: 07:02 Yeah, that's what I thought. So I, I, I convinced him to teach me this and I've, since that day, 2006 I've published, I've published four books. Each of those books that I wrote, I wrote in less than 30 days. I never wrote for more than 20 minutes a day and I've sold 300,000 copies of my personal books and it's using that system. So he actually taught me this amazing system for writing a book quick and writing it without pain and avoiding writer's block because Dave, I don't think there's anybody in your world, in the click funnels world that would argue that if they could get a book out of them, there's tons of value, tons of things they could do with that book. Is that fair? Oh, well, considering the fact we've built 100 million dollar company off to different books, I think it'd be very hard for anyone to dispute that fact. This is what I tell every single one of my clients that I teach how to use this system. I point Rachel Russel Story and I talk about how he used those books, how you guys turn them into free plus shipping offers, how you use them at live events and all the stuff you did and in a $100 million dollar company. I know because we're on a recording that you're, you're under exaggerating with the size of click funnels today.
Speaker 3: 08:24 Uh, so I, I just. That was, I mean that was the start of it. I started traveling now when people were telling me how much they were struggling writing books and so I went back to nick years later and I told them to write this book and he wrote it in 30 days, less than 10 minutes a day and it's called how to write a salable book in 10 minutes. Madness. This is the entire system, everything that and we've used this book and the workbook that goes along with it now over a thousand to write entire books in less than 30 days. That's crazy. Only because I know the pain and anguish that that Russell's gone through in writing his books. That honestly, if he thought he could write it in 30 minutes, a 30 days at 10 minutes a day, he'd be thrilled. Yeah, and unfortunately I didn't actually meet him until after and I don't know if you'll ever write another one, although I heard through the grapevine there might be another one coming, but it's really cool because what I've found in all my research statement, you might be able to relate to this is that when people are starting to write books and they're thinking about it, they instantly get overwhelmed by it because they're like, I gotta get all this stuff in it.
Speaker 3: 09:39 I should put this in it. Maybe I shouldn't put this in it. I don't know what to put in it. They start writing. They stopped because that. I mean I went through that, but when you use this system, the very first thing that we get people to do is create the chapters, so it's like creating a journey for a reader where you start them at where you want to get them to, and then it's just like built it. As we're talking, I'm thinking it's just like building a perfect webinar. You create the chapters, then it needs of the secrets. You've got to break beliefs and you've got to rebuild those things. Actually what we do with people when they use this workbook to do it and, and it's just amazing, but what I, what I really hope people understand is what life looks like when you get the book done and, and why it's worth trying this system if they've ever wanted to write a book.
Speaker 3: 10:29 Because I mean, look at Russell, look at you, look at what's happened with click funnels because of those books. Oh yeah. Oh my gosh. It's literally. I can't even begin to imagine what the true Roi is for us on those books. I mean it's, it's literally millions and millions of dollars. So I was trying to figure out here over here, you know, I joined the inner circle two and a half years ago now, but I had never. I didn't even know what a funnel was when I joined the. I didn't realize this, but I hadn't read either of the books. I just knew Russell from way back in the early days when we're both in network marketing and everybody. I was trying to figure out how to build this company and everybody's saying go to go see Russell, go see Russell and I couldn't get any time with him because he's so freaking busy, so I found this inner circle and I jumped into it and I didn't.
Speaker 3: 11:20 I found out everything afterwards, but the parallels between digital marketing in my world, I just couldn't believe it because what I realized is that if you use this system to write your book, well as you're writing a book, you're actually creating the content for your course. So because every chapter becomes a module and the way you lay out a book properly in our system, it's almost like you're creating the transcripts that you're going to use for the course. So some people are actually doing courses first or live events and then doing books using our system. It's easier to do it the other way. So you take 30 days, 10 minutes a day, you write the book. Then you go into a studio. When you take your time, your chapters, and your record, your modules. Then you launch a free plus shipping offer and you give away the book, you do the audio book, you do the Oto and you sell the course on the last page.
Speaker 2: 12:09 I love it. It's so freaking easy. Well, I want to dive right into this whole dual between, uh, Mr Dean hollandaise sauce and our official James P friel. And only because I was fascinated. I think it was last last Monday. Uh, James wasn't in the office. I'm like, where's James at? And the next morning we hadn't been working out. He goes, yeah, I wrote my book. I'm like, I did. What? Did you write the book? I wrote the outline. I'm like, what are you talking about? And that's when he told me this whole idea as far as what happened when he and dean. So you were on their podcast. People understand kind of what, what it is because they don't want to relate that to what anyone was listening to. This can do the exact same thing.
Speaker 3: 12:50 Right? So I was on just, just the tips, which is an amazing podcast for any entrepreneur to follow. It's, it's really a wonderful job that they're doing together and it's fun because those guys are at each other's throats. Anytime you're on the show, right? There's a lot of this going on and so this happens a lot. Whenever I get a chance to be on a show like yours and I started talking about how easy it is to write a book, it automatically creates skeptics, right? Because you've tried to write a book for so long and I'm telling you, Dave, you use this system. You can write your entire book in 30 days. It will write for more than 20 minutes a day. It'll be ready to be edited right after that. And so I, I, I said that to these two dudes and they're just absolutely adding each other right away. Like I couldn't do it. I could do it. I turned it on them.
Speaker 2: 13:42 I said, well,
Speaker 3: 13:43 it'd be really cool is why don't we have a competition? Were you guys both use the system and whoever writes the best book wins a prize and we'll get everybody to vote on which book is best and the winner gets an all expense dream vacation
Speaker 2: 14:01 and, and as soon as I said it, it was really cool
Speaker 3: 14:08 because I write on their podcasts. You can hear the episode. Maybe we ought to put that into the shows.
Speaker 2: 14:16 I'll make sure she puts it in the show notes. Just the tips episode. Perceive Dean Holland and James p Friel when Ken done was on, it was probably about a month or two ago. It was really good.
Speaker 3: 14:28 Funny because all I had to do was just drop the idea and they were at each other. I can write better than you. I can read these both guys and just told me that both of them tried to write books for years and struggled.
Speaker 2: 14:39 Now they're like the gods of writing. Both of them actually are very good writers. I mean, Jay's p Friel is doing a ton of writing all the time. Uh, and dean just, I mean he's a master at free plus shipping offers and does a lot of writing as well. So it's kind of funny when I was talking to him, they're like, a book's different though. Books not like copy, it looks not like this. And so all of a sudden the excuses came up.
Speaker 3: 15:05 Yeah, yeah, exactly. Well, and that's what's happening. We're meeting once a week on the phone just to discuss their progress. And that's exactly what's happening with them too. There's always excuses that are starting to
Speaker 2: 15:18 let's combat some of the worst, some of the most common excuses you're dealing with when people. Let's try to eliminate all the excuses and take down all the walls here for anyone who's listening to this podcast to make sure that by the time they get done listening to podcasts, they have total belief. They can write a book and use your system or whatever else it might take.
Speaker 3: 15:33 Yeah. So, so look, the, the number one biggest challenge that I have to deal with with people is for them to understand that it's okay to put everything you know in the book because when people are thinking about writing a book, the biggest and first mistake they make is they think that they have to hold back. They think that they shouldn't put the actual, you know, their experience, their expertise into the pages of the book, that they're confused because they say, well, if I put it all in the book, who's going to want to buy the course or who's going to want to hire me as a consultant? And what I've had to show them through Russell's example and others including my own, is the more you give, the more they want. And, and this helps, like we've helped hundreds of consultants to build six figure consulting businesses because they write a book first and they use the book as the calling card. So that's a big deal is just. Yeah,
Speaker 2: 16:26 I was listening to this. This is probably one of the biggest mistakes I see people do in books or even courses where they feel like there's something else I want to sell them, so if I give it to them, all right now I won't. I basically preventing someone from buying more from me and I can tell anybody who's listening to this, what Ken just said is honestly the secret sauce to having success in any venture you're doing and that is the more that you give and the more that you put out. First of all, you always will have more. You're never going to be able to give everything away, and if you do, what it's gonna do is cause you to get to the next level where you create more anyways. So I'd highly recommend you take the advice can just said, and that is you make sure that when you're writing that book, you give absolutely every single thing away.
Speaker 3: 17:06 Yeah, absolutely. The second is the time, as you can imagine, especially entrepreneurs that are just trying to get their legs under them and trying to make things happen, they can't. They always. It's a. it's always a struggle to convince them that they accept, they have the time and it's so just so everybody knows it. Here's the system and you still need the book and the workbook in order to do this, but essentially all you're going to do if you use this system to write your book in 30 days is you're going to start off by creating the. I call it the reader's journey. Think about trying to cross a river. You have to get across the river, but you can't fall into the water and there's a series of stones that if you safely jumped from stone to stone, the stone you'll get from one side to the other.
Speaker 3: 17:51 Well, that's the reader's journey. Your reader starts off on the left side of the river and each stone represents one of the chapters. If you just simply ask yourself right up front, what is the journey I want to take the reader on? Who is the ideal reader? Where are they going to start and what do I want to get to them? To them them to by the end of the journey, and then you reverse engineer the chapters first. So in other words, what is the first step in any journey? There's a first step. Then the second that they could logically learn it, and once you figure those things out, the rest is really simple. The next thing you do is you assign free essential elements to each chapter. The first is the training. So for each chapter you're going to literally just decide what are you going to teach.
Speaker 3: 18:36 The second is one of your stories. You always want to have one of your personal examples in each chapter and the next is two to three stories of either people you've helped or people you can use as examples. That's a book, that's what Russell did. That's what any expert in the world does. And if you, if you do your chapters first and you think about that in a logical order and you get all that organization done first, everything else is really simple. And here's the coolest part. The workbook that I created that goes with the book is what you use to do everything. I've just said, and you can do it less than an hour. Then all you do after that, Dave, is once a day you just sit down and you just look at one little part. It could be so each, each, as I described them, 10 minute writing burst. Each burst is one of the three things that I said. So one day you're going to write the teaching part of the first chapter. The next day you're going to write your personal story. The third day you're going to write two or three examples and you do that each day for 30 days and you've created a 10 chapter book.
Speaker 2: 19:39 So since I hate to add, congratulations. Awesome job. So two things. First of all, I hate writing, so can I just record it and have someone else transcribe it
Speaker 3: 19:49 even easier than that with technology today, and I actually talk about this in the book, you can actually record it into one of three different apps and the APP will spit out the transcription for you. So when I was three,
Speaker 2: 20:04 those was one of those apps out. So people listening going, oh my gosh, I gotta, I gotta get this stuff.
Speaker 3: 20:09 So there's a new dragon dictate that that is a simplified version of the dragon dictate that we all know and love and it literally will spit out the transcription of what you say within 24 hours, send you it, sends it to you an email.
Speaker 2: 20:25 Super Cool. I got rid of mine. So if a person wants to get the workbook or the book, where do they go to get this?
Speaker 3: 20:33 Well, it's really simple. I created a really cool link because we're doing this together. They just have to go to click funnels. Freebook just like it sounds like, and it's a free plus shipping offer. Everybody in this community should know that. It's a real book. I'm going to send the workbook is there and it will do everything that you need to happen.
Speaker 2: 20:51 Awesome. Super, super cool. I know that's probably one of the biggest hurdles most people have is, is what you just said. I, again, I love the idea as far as the training, a story of your own, because we always talk about you need to be creating a story inventory anyways and so start writing even as soon as you get off this podcast to start writing down the titles of what some of your stories would be, you can always put these into the book later and then I love the idea as far as two to three stories of other people who they're, you've helped or have gone through the same type of
Speaker 3: 21:20 process and ideally if, if you're doing, if you're writing a book about something, most times you're already an expert in it or you're already getting there, so you've already helped some people and if you want to talk about, let's say you turn this into a free plus shipping offer, you want to talk about the most amazing affiliates, you know, the, the early movers on your dream 100 list. Put your students' stories in the book and then ask them to promote your free plus shipping offer.
Speaker 2: 21:49 Oh, that is awesome. The story about you. So, uh, that's, that's exactly right. Yep.
Speaker 3: 22:01 And it really, really, it works so well to help people. But you know, the other thing that's really important if you do this right, so there's, there's an old saying in my business, your book will either promote you or expose you because I've seen a lot of people that write shitty books and I'm on a quest to stop people from writing shitty. Well, could we use this system? It won't be Shitty, but because look, you heard as soon as you realize what I was telling people, you went, oh, because that's what Russell did, right? He did some teaching. He did one of his own stories and then lots of stories of other people. Every great book is done the same way, but if you don't use this system, if you don't get this free book, you're going to end up writing a shitty book. And what most people do wrong, Dave, is they all think it should be just one long meandering journey. They actually don't write books that help. They write memoirs that hurt in there.
Speaker 2: 22:55 Okay? I have to tell you a quick little story here because one of my very first things I ever did the internet marketing space years, Gosh, it's actually 10 years ago to this year was this program called legendary marketers and I went out and interviewed some of the most amazing marketers in the world and one of these guys actually had a book and I was so excited to read this book because I was so impressed by this guy and that's exactly what it was. It was as long memoir. I think honestly all he did was he took a Webinar and just had transcribed, put it together and that was his free plus shipping and it was the stupid his book and I'm like, really? You get so much more, so much more you could give and that's going to be their first real tangible thing they get from you. It was just a. I was just heartbroken.
Speaker 3: 23:39 No know that I know who know. You and I are both avid readers, so we could probably sit here for the next hour and try and debate who first said facts tell, but stories. Probably one of the oldest, oldest in the whole sales world, but it's true and if you use the style we talked about it. A book becomes one quarter telling and three quarters stories. It's all about the stories that are in the book. Stories break belief stories, rebuild beliefs. I mean stories handle objections. It's everything and it's, it's. I think it's the most important part.
Speaker 2: 24:18 I love it. Well, again, I think that your dips and everything else had been fantastic here. As we kind of get close to wrapping things up, what are the things would you. What are some other value nuggets want to make sure people get or where can they reach out to make sure they contact you?
Speaker 3: 24:31 Yeah, so, so the, the biggest thing for any entrepreneur who is trying to attract attention in the crowded space that we live in today, the things that you can do with that book, what we could list in the end of this show, it's going to raise your credibility. It's the fastest route to going from, you know, an average authority to a true spurt. As Russell describes it. It's not that you should or shouldn't do it, you can't do it, there's a double negative for you. You really need to. And this book that I've put together, we've already helped over a thousand dollars. Authors write books using the system and it's super simple and at a bare minimum, just read through the book and you'll get it and the rest will take care of itself.
Speaker 2: 25:20 I love it. Alright, so again, one of the great things Ken's providing you here is a resource that you can actually get this book, so can work and they actually get a copy of your book App.
Speaker 3: 25:29 So of course for a limited time we don't have many left. We've got a free plus shipping offer. I want to help as many people as possible to avoid writing shitty book. So if you jump over to, it's really simple. It's W, a s free book dot Com. It's the initials of right? A salable book was be freebook Dot Com and grab a copy of the book and it'll lead you through a link to our open facebook. Got
Speaker 2: 25:59 Questions. I'd be happy to help you. Awesome. Again, it's a free plus shipping off, which is always cool. I always recommend you guys check out other free plus shipping offers. We're huge advocates of these, of this type of a funnel that really works and so again, it's w a, S, b freebook.com, so w as in Whiskey, a as in apple, s as in Sam, b as in book, Freebook Dot Com and again, go ahead and check that out. Fall. Ken, you can reach out to him on, on facebook through that link as well. Again, thank you so much. It's always a pleasure talking to you and I appreciate just again you did exactly what you're telling him. What else do and that as you told everyone exactly how to do it, same type of thing you should do in your own books and now you need to go out and get Ken's book to figure out exactly how to do it for yourself. So again, I appreciate it a ton. Oh, it was great to hang out with
Speaker 4: 26:44 you, Dave and I love to do more for you anytime.
Speaker 1: 26:46 Thanks. Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me. We're trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few hundred thousand so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if people you'd like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this. Share this podcast with others and let me know how else I can improve this or you can do to make this better for you guys. Thanks.
Why Dave Decided to talk to Ben:
Ben Adkins is a Licensed Chiropractic Physician who grew his Practice using Facebook Marketing. He then helped other local businesses do the same in a little town called Poplar Bluff, Missouri. His focus on small business development has catapulted him to becoming a Guru of Internet Marketing. Ben realized that other local businesses across the globe need effective marketing, thus he created Closer's Café; a resource for those who are looking to build their own ad agency so they can help their community thrive. Visit closerscafe.com to get more information on: How To Build a Successful 6-Figure Facebook Agency From Home.
Tips and Tricks for You and Your Business:
"There is such a technology gap from there to here. We now have the ability to do things that we could never dream of before."
"You don’t have to create your course, before you sell your course."
"Its amazing all the things you can get done when you have a deadline on your calender."
"If you can just get that first win with doing some form of internet marketing and then you can start stringing together wins, it’s amazing what happens one to two years down the road."
Ben discusses the importance of course creation and live teachings. He also elaborates on the importance of building a solid foundation by spending and planning your time doing the right things. Understanding the fundamentals is crucial to one’s success.
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Hey everybody. Welcome back. You guys are in for the ride of your life today.
Speaker 2: 00:20 So excited. This is a guy I've been following for years. I'm so honored to have been atkins today, so Ben, welcome to the show.
Speaker 3: 00:27 It is so good to be here in such an honor to be hanging out with you today like this was one of my favorites. This is one that comes down to the car. You know, sometimes you go to sleep by it. I think that's sort of the fun thing about these writers. We got people falling asleep listening to this stuff, but that's. That's a very intimate place to be right it.
Speaker 2: 00:43 If I'm in your bed, that's a good thing. I know. Oh No. I'm so excited. This is, again, for those of you guys who don't know Ben, Ben starting off basically as the, as a chiropractor, getting it at getting leads from facebook and really has gone on to become the guru guy, the legendary marketer here in the industry when it comes to really local businesses and getting mad massive amount of traffic and leads for local businesses. So I was so excited to have been on. We're going to kind of take this wherever it goes. But, uh, again, Ben, thanks so much for all that you're doing. Anything you want to add to that before we dive into this?
Speaker 3: 01:20 No, man, I'll tell Ya. It's like you were saying it's to have gone to school as long as I did to become a chiropractor and then to look up one day and realize, oh no, this is what you do. No, not that. This is your gig now this is, you know, and I wouldn't trade it for the world, that whole experience, but I tell you, it was a, it was an interesting path to get from there to now.
Speaker 2: 01:41 Well, let's talk about that path because there's a lot of people who are in your situation years ago. We're thinking, Gosh, you know, what else can I do? How else can I make that transition? Or, you know, I've got this skill set, but I don't know if it's really marketable and things. And again, we're joking around. I think a only because the fact that your son's turning seven, uh, you kind of figured that
Speaker 3: 02:00 2011, right? Right. So, you know, it was crazy. I, I got out of school and I did sort of the, uh, I moved pretty close back to where I was from and I only got into chiropractic because I'm, you know, I had a really good chiropractor where I was from. He seemed to be really successful and he seemed to have a cool life and everybody seemed to like this guy. People would travel from all over and I was like, you know what a cool gig. You get to help people and you know it. It's not like a crazy expensive business. Once you actually get into it, it's more of the expenses. Usually the marketing that's, that's the whole ballgame. Um, and I got into this whole Gig and I think I made the mistake a lot of folks I work for someone for a little while, decided that wasn't for me and you know, it real quickly.
Speaker 3: 02:46 I'm like, no, this is the whole reason I went to school with so I didn't have to do this. Uh, so I started my own practice and it was one of those things where, I mean there was not a lot of ramp up, but I had some money that I'd saved up. I had somebody that had borrowed from family because that's, that's always the best thing. Right. And, and I went out and I opened my practice up and um, you know, it's funny. It's one of those things where it was a oh crap moment pretty quickly I opened the doors up and, you know, I knew I had to do marketing, I had done some marketing, but the first week, like we're sitting there, we're getting the place sort of an order. And the only person that comes in is my account and he comes in and like the first week it was like, thank God my accountant who was just, I think felt sorry for we have Ed.
Speaker 3: 03:33 So I had one person that had come in and, you know, I remember going to that weekend and just being like sitting there with like, you know, I kind of expected that, but we're going to have to really get with it. And the very interesting part about it is, is when you open up a business like that and it's not busy, you have a little bit of extra time to really dig into some things. And so it was really, there it was, you know, those first two or three months I look back and the fear and not sleeping and then go into work and it kind of do the stuff that side. It was really sort of figuring out, okay, how are we going to get people through the door? Because also the other mistake is not built in a big budget for marketing. So I didn't have a bunch of ways to reach out to people, so I was on facebook, you know, I just happen to be on facebook.
Speaker 3: 04:14 This was sort of that time. Things were getting really interesting with facebook and uh, I started doing some things and researching all that everybody else was doing that was working. There wasn't really anybody in the chiropractic niche that was doing it. Um, I was following people like, you know, Russell and I was following the Kurds and you know, all of the big guys, the Internet marketing space and I'm like, if I can apply what these guys are doing over here, you know, we can do some interesting things. And so we started doing some things on facebook, doing some, you know, some other things with Google Seo, things like that. And I tell you it was, it was a right place, right time sort of stuff. Within about six months I had a practice that was rivaling those that had been there 20 years and how busy we were.
Speaker 3: 04:54 And that sort of the moment that I was like, well, this is interesting, but, you know, starting to get busy and I had a lot of local business owners that were in the town that I was in and said, hey, you know, can you, can you come help us do this stuff? I was like, sure, yeah, totally. That was taking a lot of clients and the probably the best thing that ever happened was my wife said, listen, the chiropractics one thing, but if you're going to work with other people and take time away, you better charge for best thing that ever happened. So the smart person in my life, you know, the one that's actually got it together, it says do this. And so I did this. And so I started doing that. And pretty quickly because the marketing was working by it, I was getting clients help that wanted my help with that.
Speaker 3: 05:36 I started getting really busy and this was sort of the big turnaround for me. I, I sat down and realized this stuff's working well. It's working well when I applied to other industries, um, I don't have time to take on more clients, but I would still like to make money, you know, helping other people. So I thought I was the first person to ever thought of this. I sat down in front of Microsoft word and started typing and I wrote down the things that we were doing that were working and he was selling it locally. Just people. I was like, dude, with you here, go read this. And then I, you know, you start to realize there's people all over the world and there's a much bigger marketplace and, you know, I won't bore you with the details of that. But within about a year I had a business selling that stuff that, uh, was dwarfing the chiropractic office because it was just a much bigger marketplace.
Speaker 3: 06:26 And you know, I think it's Kinda like Russell in the potato gun stuff that he talks about. It was one of those things where it wasn't like I didn't get rich at first doing that stuff but it. But it was something broke in my head and I was like, oh, this is what's going on. Okay. And so from there, you know, I, I hired someone to come in and to help me with the chiropractic side and, and I didn't mean for this to happen, but I was there, you know, three times a week. And then I was there two times a week and then I had not shown up in two months. And you know, and before I knew it was one of those things where I said, I guess this is my full time Gig and I tell you, I, I think the best part was somehow by the grace of God, I was blessed with the first set of customers that bought my stuff online.
Speaker 3: 07:12 Uh, were just amazing people. Of course, we all run into the stuff here and there. That's not, that's not representative of what this is. But the majority of the people that bought from us, we're just the most interesting people on the planet. And so I pretty, pretty quickly determined. I was like, this is, you know, the people that I want to help. But at the same time, it's funny, when I stopped the chiropractic office stuff, I kept doing this stuff with the other local businesses that were asking to. And so it was one of those things where I looked up one day and I said, okay, this was a really beautiful thing. I have people that are hiring me to do one thing and then I have a whole other set of people that are basically asking me to report on what I'm doing here and that's working.
Speaker 3: 07:54 And so that's, you know, a very, uh, short, I don't know if there's a short as it should've been, but as a short form of what happened to me between, you know, go into chiropractic school, graduating in 2000, seven to 2011. That's sort of what happened. And it was, it's been a crazy ride. It really has three. That's just awesome. So doc, as we take a look at this thing, um, I know a lot of people can say, well, Gosh, you know, ben started this thing at the very beginning where it was easy and now there's all this competition. Can someone really do the same thing now? Um, I tell you, you know, you get a lot of people that, you know, it's, it's changed. Like I couldn't go back. I couldn't do the same things that I did now to grow it, uh, that, that I didn't grow it back then.
Speaker 3: 08:33 But what's, what I think a lot of people miss is we have such a technology can technology gap from there to here. We now have the ability to do things that we could never dream of before. Like now I can know I can go in with the auto responders and things like click funnels, page builders and I can go in and do something in a matter of an afternoon that used to literally take me two weeks to a month. And you know, I think that's the really interesting. Forget that it's. Yeah. It's one of the things when you see what you currently have, you, everyone always thinks, oh, it's always been that way. I remember it took months to get a website up. My first website. I thought I was going to die. It was forever. And you know, even if you the template, it's something that's the thing that a lot of people miss.
Speaker 3: 09:19 Even if you had a template for something still copying that template over was it took forever and you know, we had wordpress back then, but it wasn't the word press we have now and you know, doing all those things was very, very tough. And you know, another thing that we discovered and you know, I want to give this one of the things that you think you've thought of A. I look over at Russell, I'm actually reading expert secrets last night because it was just the next on my list. And so I got all the way through expert secrets last night and I've noticed that Russell's been doing this. What are the other big things that we've started to realize was we can take the knowledge that we have or someone else has. And I think I discovered this probably in 2013, 2014 that it works for me is you don't have to create the course before the course is.
Speaker 3: 10:00 So, you know, and that's, that was a huge thing for us too, is you want going to repeat that for anybody who's listening to this thing, please, please, please listen. I've never been set at one more time. Sure. The key is you don't have to create your course before you sell your course. And that was the big thing for us too, is we go out and we'd be working with a dentist, let's say, and we'd get some great results with a dentist and I'd say, well okay, we need to create a product about this because there's a lot of people that will really be into it. And how we had been doing it for a long time, it's just been a monster for us, is we will actually open the door. Say these are the bullet points, this is what we're going to teach you, but it's going to be live with the first time and you know, we'll sell tickets to that and we'll sell tickets to an event that is live.
Speaker 3: 10:45 And what's really interesting about that is a lot of people would think, well, I'm not going to sell as much as I do it live. People really want to be a part of it the first time and be a part of the live thing. And they'll, they'll actually spend more money to be part of it live. And so a lot of what we've been able to do over the last few years is when we have great success, what was success with a local business or a method that we're using with local business, we're able to go out and say, okay cool, let's do something where we can teach this live now. And we make money teaching. It's very, very quickly without there being anything created because we do have the speed of, you know, of course creation they are, but we also have the speed of being able with tools like clickfunnels and Kajabi to build a members area or to put together the sales page is very, very fast and within a span, and this took some practice by the way, but within a span of maybe 48 hours, we can have all of the mechanics setup and ready to go and go out and tell people about it and it works.
Speaker 3: 11:39 I love it. In fact, it's kind of funny. Russell's on the process. We're in the process of creating his next book, traffic secrets. Nice. And it's again, because he's learned from her experience, her last two books, the only way he's going to do this is going to do a live event first and
Speaker 2: 11:54 teach it all. Now that's all been taught. Now we've got the curriculum and we can take that and actually write the book off of that. So I think what you're saying there is so key and that is live events are one of the best ways of creating products you can ever, ever imagined.
Speaker 3: 12:08 Yeah, that's the thing. I think that for me, I was always. I go back to the Jason Fladlien days. For those of you that don't know Jason Fladlien, Jason is amazing and hey, Jason always told me and I got some really great advice from him starting out. That probably changed my life forever. Jason says, if you can't sit down and create it in one sitting, it's over. That's over. There's going to be something that comes up. So what are the core things that we've really come up with? And this is whether I work with local clients and doing something for them or I'm working with people teaching, you know, the stuff that we're doing. It's always I've got to sit down at my calendar and say, this is the day, this is the day that this is going to get done, or at least my part of this is going to get done.
Speaker 3: 12:46 And whether that'd be a live class alive, a bit, whatever. And it's going to be done and so my part has to be finished and so it's amazing all the things that you can get done when you have a deadline on your calendar, you know, and it's amazing how you can stretch it out if you don't. Oh yeah. I think that that is the probably the most important thing for me is I live and die in my income, goes way up and way down by my calendar. And you know, we've got a lot of recurring revenue. We have a lot of those things coming in right now. It's very predictable. But in terms of if I really want to make the, you know, put points on the scoreboard, I know where I started, it's my calendar and I, it's like, okay, this has to be done by this date or you have to be ready to present it
Speaker 2: 13:25 live by the state. Now staff can take it from there. But that's super important. Oh my gosh. We are two comic callbacks program. We rolled out a funnel hacking live. It's all based on that one thing. And it's a flat to a promo is what we refer to it as, you know, it's letter, basically a letter, let her go and type of moment. And that is you're either gonna sure they're going to die or you're going to create it. And we, even today we were talking about it, we've got a large, you bet we have coming up here next month and it's the same thing. You look at our calendars and Russell just did a podcast on it where those deadlines, even though we are a successful big company, we still live and die by deadlines. It's not our team knows, you know, we were not pushing that out. It's going to launch here. So get ready. And that means late nights. It's whatever it takes, it has to happen. So I. Gosh, then it's so cool just seeing the success that you've had by living, by those principles.
Speaker 3: 14:18 Well, I think that's the thing. If you really look around, and of course there's exceptions to the rule, but if you really look around at those of us that have been around for a little while and we sort of see what's going on, but those of us that have stuck around, those of us that have not only stuck around but grown and you know, I think that's, that is a common theme that they very much live by their calendar and they very much live by, you know, being able to be speedy with how they put certain things out, but also maintain a level of quality even though there is a lot of speed behind the way that they're doing it. I think that that is a huge, huge key to the whole ballgame.
Speaker 2: 14:49 So yeah, I love it. So Ben, tell me what, uh,
Speaker 3: 14:52 what industries are you in right now as far as local business? I know you guys have dentistry, you've got chiropractors. I think you can do some legal stuff. I mean, you're all over the place. It's really interesting. You know, I, I have all these things that we like to do in terms of, you know, Internet marketing and teaching and things like that, but I always love the things that you can do that don't require a lot of your time. Um, but bringing in recurring income every month and people stay forever, I think. I think that's a, it doesn't matter how successful you get, it's always fun to have those things that you can set in motion, you can tip the domino and not really do anything else. And it's money that's gonna be for, for you five years down the road. And so we got into this thing and I had someone that was on our staff that we hired on that sort of fit this model once we started getting into it.
Speaker 3: 15:38 But we figured out, you know, facebook started to cut out all of the organic reach, four pages to the people that already liked them. Right. And so that was like a huge thing and so a lot of people kind of gotten this mode of okay, facebook, I don't need to focus on that. What they didn't realize, and, and we started seeing this because we had the local clients. What they didn't realize is even though that organic went away, there's still this really interesting thing that's happened and now people do, really, two things were there after a business, you know, especially in smaller towns that they do this, they'll go check it on google. So they go look at the website, but that's sort of a here's what the business wants me to see. And then they go to facebook, like I blown away by how many searches people are putting in because they heard it on the radio, they heard it through a friend or even just a city named chiropractor.
Speaker 3: 16:26 And then they'll go click on one. And so I, I didn't realize this for a while, but the facebook search got into a big deal. And so the one thing that has to be happening, uh, for a business, and I do this actually at least a few times a week, especially when I'm traveling, I'll get on, I'll search a place and if there's no content on the facebook page, I'm like, what's that? It not only is it dead on the facebook page, it's probably dead inside, you know, so I was making these really interesting psychological jumps and I said this is, this is the thing, and so we started going to businesses and we said, you know what, if we could go out there and help them with their social stuff everyday, and we, we built out this silly model of, okay, we've got 180 posts for chiropractors.
Speaker 3: 17:09 Great. They look great. Took forever, took the art department forever to put 'em all together, but they look great and how quickly can we brand them per office? Okay. And from there, how quickly can we put them into a software program that rotates? So it goes through all of the posts, two posts a day at the end of three bucks at rotates, because nobody's going to know three months apart, two posts a day, 180 posts it, it started and we started figuring out how to scale something like this. So we've got a hundred 80 posts. We use it for just about every office that we've got and then we step it for the office that takes you 20 minutes with, you know, a piece of software and then we put it into the mix. And this is something that businesses are more than willing to pay if you're not doing social media management.
Speaker 3: 17:51 Social media management is like a 500 to a thousand $2,000 a month thing, right? Nobody wants to. Nobody on a local level wants to pay that, but you go in and you charge them 100 to $200 a month for something like that all day. And so we got on this really weird tear of chiropractors, dentists, Jim's, you know, people that are everywhere. There's a lot of independence and it's not so much chains. And uh, we started kind of going into that business and you look up one day and you realize, okay, this is killer, like, and these are, and nobody ever asked for anything else. Like it's there, it's doing it. They're happy because they've got content all the time. So even if they want to post your own content, they've got some sort of bad is what we started really realizing pretty quickly with that is it helps them up in the search rankings and facebook which are becoming actually more important.
Speaker 3: 18:37 So what we have gotten into is I don't do a lot of lead Gen marketing just straight coming out and selling legion anymore. What I do now is I go in and we find businesses that will do like a facebook posting thing and then we have this bed of clients now that are paying us 100 to 200 bucks a month. And then we go in for the certain ones that had it, you know, they just got something special going. They're the ones that, you know, you can see out of all your clients, they really have something. We say, okay, we want to run a lead Gen campaign with, you know, this is going to be the one that's $2,000 a month, something like that because they can actually make it back. And so we've built this really interesting business and you know, we did this ourselves first.
Speaker 3: 19:17 This was something we wanted to get really good at. And then this is where the interesting thing started happening. I started sort of teaching it to my normal crew of Internet marketers and they started doing it and of course you had your crowd of people that are always the top performers. They go kill it, they kill it, they kill it right away. But what we also started finding is there were people that we have been helping for a long time. They just couldn't seem to put it together. You know, there's that crowd that you love them. They're just such good people. But they couldn't put it together. And a lot of these people were able to do this because I think it was a much more simple and you know, there wasn't a lot of variables with that. So I kind of got into this mode of I'm like, okay, we've got to have a whole section of our company that if I'm teaching email marketing and product creation and that's not for you, I can say go do this over here because this is the thing that if you start here, you're going to get your wind and I found that that is the number one thing with all that we do is if you can just get that first win with doing some form of Internet marketing and then you can start stringing together wins.
Speaker 3: 20:15 It's amazing what happens a year, two years down the road. If you're starting to build it up. Plus you got a little recurring income to start giving you a little more time. So that's. That's been the focus. The last little bit is really building out the systems for that so that. I mean we had it built into our business, but building out the systems in a way that we could give it to other people so that they could go do it. And so far I've been super jazzed because I have people, like I said, that were just years into this, couldn't put it together and now they're, they're successful with that, but they're also starting to put together other things that are much more advanced and they're getting winds. They are too. And I think that's the thing. It's with what we do. It's so confidence based, you know? So anyways. Yeah, that's the core.
Speaker 2: 20:56 This is why I love having, I'd love talking. You just drag vod value bomb after value by. So I seriously. So again, if you guys are, listen, this guy's stuff, whether you're a local business or not, I might. Gosh, the importance of getting a win for yourself, a win for your clients. I know for us at clickfunnels is one of the main things we're looking at doing right now is trying to add some quick wins for people that come on. I mean obviously as a SAS company man, we're always concerned about churn. We're always looking at that type of thing. But even as a local business churn is important to you as well. I mean, yeah, I love the fact that you've got this huge ground floor of success from people who are basically paying you on a monthly basis. You've got monthly recurring revenue coming in and then from that you just kind of pick, pick the clients that you want to work with that are your best opportunities and it's just what a great, great way of looking at a business.
Speaker 3: 21:43 Yeah. And you know, that's what's so great is once you sort of get past that initial um, you know, sort of getting to know your clients and getting the foundation set for them, um, you know, there are funnels that work, you know, and we built these originally on clickfunnels, you know, a couple years back, we started building these things and it's, there's things you can give away a local market, get people through the door and with the ones that we're looking to work with, if you can just get people through the door, it's over. It doesn't matter why they came in, if they can just meet the doctor, if they can just meet the lawyer, if they can just get in there the first time, you're good and they're going to be your people forever. And so that, that's the big thing is we had all these great legion funnels because that's what I used to do, you know, out of the gate.
Speaker 3: 22:23 That's what I used to do. But what was so great is now. Whereas I would walk into a business and the only reason I love this stuff by the way is, you know, sometimes it's hard to build your first product. Sometimes it's hard to sell a physical product, but there's a million chiropractors out there. Well not really, but there's a lot, you know, there's a million dentists out there and there's so many of these people that have tried to do certain things and they need help and they want help and if you put the right price tag in front of them, which, you know, low ticket but recurring, it's a really big thing for them. And then, like I said, you had get them some results there. They get happy with what's going on, it's super easy to now come in and say, well, we've got these funnels that have been working all over, um, or I know this, this chiropractor that has these funnels that have been working all over and to put them and implement them and now you've got their trust and they're willing to take a chance on things with you. So it's, it's been a lot of fun and it's been a lot of fun seeing other people be successful with it too.
Speaker 2: 23:15 So. Awesome. So tell me, I know in the local market I'm here a lot as far as, you know, reviews and things like that. Is that, uh, an opportunity? It's something that's.
Speaker 3: 23:26 Yeah. What's, what's real, what's not real about the whole review thing? What's interesting is, you know, I think a lot of, uh, a lot of what happens the local markets with, you know, people that actually have brick and mortar businesses is there's so much to do. And there's so many of these big companies out there that are, that are really targeting women, so there's, you know, like the high booze and the know, like the big, big companies that are really targeting them and they're pitching a lot of things at them. But I think a lot of these local businesses don't know really what matters. And so I think what we really try to extend out to anybody that we help or the, you know, we're teaching people to go help people. It's really lock in the things that they need to do and in what order.
Speaker 3: 24:06 Okay. So I think that's the key is you can do everything. You can do all these things. You can spend so much money just like with what we do. Right? But, but there's an order to things that makes a lot more sense. So we always tell people the first things that we do with local businesses, you've got to have your website looking great. And you know, it has to be somewhat seo friendly at least. But at the very least, it's got to be looking right because a lot of times the local market, it's just about someone telling their friend about something great and then they're going to go stock the business for a little while. So the first thing is you have to have that website looking great. That is such an easy thing at the at this point. But the second thing is you have to have your facebook page producing content because I think a lot of people miss out on how many people are coming there to get an inside look at what the business looks like.
Speaker 3: 24:50 And I, like I said, I got my phone right here and it's, it's crazy to me how I will not. I guess I'm lazy. I don't switch over to safari from the facebook APP and I'll just search for the business there. So those are things until those things are locked in that that's the big thing. Now, the only other thing I'll say is this, when you get into like your google my business listing, that is one of the easiest ways people get their foot in the door with local businesses to as they say, listen, I saw you here and I'm this. Something's wrong with this. And did you know it said this? And businesses are more than happy to pay someone to fix those things because they don't know how. It's not even that they haven't seen it. Most of the time they just don't know how to fix it.
Speaker 3: 25:31 And then you get into like if you want to get into reviews, that's a very interesting place to be right now because there's a lot of big things like Google just came down with a, hey you can't review gate. And that was something that was happening for a long time. And for those that don't know what that is, that's your inside an app, you know? Or like the company would send an email, hey, what'd you think? And they would select one of the stars and if they select the too low, they wouldn't send you to Google. But if you selected really high, they would send you to Google to actually put the review there and there was. So what was really interesting, so is there was a lot of that going on that's going away, but you've got a. you've got a lot of companies that are really on top of how important reviews are because I think we all, when we're googling things from Ron, yeah, we're all looking for that.
Speaker 3: 26:16 And I think a lot of times, you know, with local businesses where we tell them to do is say in your office, you've got this stream of people coming every day in your office, in your restaurant, you've got a stream of people ask, give them the opportunity so you know what we do a lot of times it's the dumbest thing in the world. Now. I used it even charged for this because we're trying to charge them for something else. But I say put up a sign that's it. Put up a sign that walks them through how to do this because the people are coming into your business everyday. I already love you. Let them fill out and fix that stuff, and so a lot of what we've helped with that kind of, but I think it's very good that you bring that up. A lot of what we do is literally we just have a step by step, this is how you go give our business a review and please go do it because it helps us and we put a sign up and it's amazing how you can shift the balance of things between a business and their competitors just by leveraging the people that love them already.
Speaker 3: 27:08 So yeah, I love that. Super cool idea. I love the idea as far as the whole review game because yeah, it's always fun. Anytime you take a look at the history of there was always some marketer out there, US included, who's always trying to assist him. At first we can provide this and eventually it all comes back to the whole black hat. White Hat. White hat always wins out in the end. Yeah, without a doubt. Just the way I think if you can start off being white hat man, matter of luck to you and your business. Yeah, I mean it's always one of those things where you have to be following the right people I think, and I think that the right people out there, they may piss you off from time to time, but at the same time you always respect that they're trying to do things the right way and if you're following the right people, you tend to, you know, it's always who taught you, you know, you always seem how to do something and so that's, that's one of the big things is I've always stayed away from reviews because I was like, something's not right here, you know, at the very least just tell people that like you to go in, but it's, you know, but I also can't fault anybody that's done that because if you have, if you didn't get an advantage getting advantage as long as it gets.
Speaker 3: 28:11 But now that it's against you get away from it. Yeah. Well you were kind enough as we were talking earlier, as far as put some different things together to help our users out. What was, you got to some offer you were looking at that to closers cafe or something like that. So we got this blog that we've been doing and what this blog turned into, it was a boy from any sort of document, the things that we're doing and you know, we, we, you know, you run into these things everyday that like, you know, or just these weird little pockets of the way business works or that weird thing and how this dentist's office work. And so this was sort of a place for me to start documenting all the things that I was learning and I've always found it very, very helpful to go back and see certain things as it's been sort of a marketing diary for me.
Speaker 3: 28:56 So closers cafe, we put that together and what are the things that we wanted to do for everybody that was listening to this. I think that there's always this ramp up of things in experience that you have to go through when you're in any business. And so, you know, we've been doing this local business thing for awhile and we've made lots of mistakes, but we've, we've nailed some things down and we've done some things in and so we have six funnels. We have some of our best things that have worked for local businesses. There's a chiropractor, if there's a dental, there's a gym, there's restaurants, there's a couple key funnels that. And just about every market we've ever run these particular funnels in. We've made it rained for businesses. You know, we've got people through the door, we've gotten results and we've actually changed what their business was like because of that.
Speaker 3: 29:40 So what we wanted to do is, because this is such a funnel centric podcast, this is like, and like I said before, when we first built these, it was all testing on clickfunnels to. So what we wanted to do is give that away to folks that you can go in and you can see it. And how this is sort of structured is it's not just, hey, here's the funnel. It's, here's the ad we ran, here's the targeting, here's the actual what the actual page look like. I, I hate when I feel like there's something that's cut out. Uh, so we put all this stuff together so that folks could go in and sort of see what we're doing, how it works, and even if you're not into local stuff or helping with digital services as we call it, this is something that you can look at it and you can start seeing the similarities between whatever you're doing and how it works with a local.
Speaker 3: 30:19 And you know, listen, I also think I know a lot of really great marketers. They all eat, they all go to the dentist. They have to go to the chiropractor. It's always nice to have those things to help the people that you love the most, you know, just by giving them that. So it's closers. Cafe a slash forgot her actually closers. Cafe Dot com slash funnel hacker. You'd think I'd never said a url before. We were talking about the closers, cafe.com/funnel hacker and you can get our six best funnels and for, for local and like I said, that's been something that a lot of people will put those in action and we've seen people saved businesses before that we're having a tough time and that's pretty powerful. If you can make that sort of impact on someone that you like, that you're just so awesome.
Speaker 3: 30:56 So again, everybody has closers. Cafe Dot Com for those of you are new to the domain game, so closers, cafe.com, forward slash funnel hacker to good. But again, Ben, I can't thank you enough. You're just always so generous. You so willing to give to our community, to others. If people want to reach out to you and get more involved with you, what's another way they can do that? You can always jump over to closers. Cafe Dot com and just say, hey there, we've got places that you can find us. You can contact us there. My email address is always a good one bid at three, three p dot CEO. That's, you know, one of those weird company names. That's the umbrella, right? Because we're all official. Even always send me an email and sometimes my email it gets a little bit clogged up, but I, I always like when people are reaching out there and we can have an email back and forth.
Speaker 3: 31:44 I, my goal was whatever I've done in this whole thing is, is big as we've gotten. I never want it to be so big that we can't have an email conversation with folks. So feel free to reach out to me there too and we'd be glad to help out any way we can. So your email one address one more time if you don't mind for sure. It's been e firstname.lastname@example.org, you know, short, but equally hard for people to get just by you saying it, but you know, it's amazing. That can be that short and people still be like, no, what was that? So good stuff. Oh, well, any parting words as we wrap things up here now? I think, I think the key is that you know it, if you're in it right now and if you're listening to this podcast in particular, I think one of the key things you're trying to figure out is how can I take this stuff that I'm already good at or something that I'm really interested in and really grow it.
Speaker 3: 32:32 And I think the key is, is like we were talking about put something on your calendar so you know, I want to have when I'm trying to have done by this date and you know, I want to have it done because by this date I want to have this much income coming through the door. And I think that's the big key for me. That's the big takeaway is I started making the kind of money I wanted to make when I started writing it down and putting it on a calendar. And it's amazing how you start hustling when. That's the big thing. So, you know, I always used to say take action, but for me, taking action is always just, hey, look at the counter, what I had to do today. And big, big empires are built by what you do today and how each of your days sort of stacks up into a lot of days.
Speaker 3: 33:12 So I would say that you got tools, you've got the tools, you've got the knowledge, you have your expertise. If you don't have your expertise will go, go read a book, you'll get the expertise pretty quickly if you go do it. And I'd say that's it, just get it on a calendar, start moving. And I think that's. That is the secret. Literally it's dumb is that is that is the secret to my success, man. I love your secret. Well, love you to death then you're always so much fun to have to be around. Again. Guys, check out what was your cafe.com forward slash funnel hacker getting closer, cafe.com. Forward slash funnel hacker. Follow Ben. Reach out in. This guy's been crushing it for almost a decade now online, but even more so than that as far as an entrepreneur goes and this guy just knows his stuff. So again, I can't thank you enough. You're just such a dear friend and appreciate all the issue for us and I wish you all continued massive success and everything you're doing. Thank you so much for having us in. This is fun. As always, this is one of the most fun things to be a part of. Yeah. Thanks Ben. Thanks.
Speaker 4: 34:11 Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if you'd like me to interview more than happy to reach out and have that conversation with you so I can go to itunes rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.
Why Dave Decided to talk to Tony:
Tony Grebmeier is man of passion and the true definition of a team player. Although his journey to self-fulfillment wasn't easy- he has managed to turn his company into an eight-figure business: ShipOffers. Alongside his two best friends, Doug Roberts and Gil Gerstein, Tony shares his wisdom on how they are able to manage their business and friendship simultaneously in a healthy manner. Tony elaborates on company integrity being the fundamental importance when starting a business. He also goes on to discuss the importance of building healthy company culture, and everyone understanding the value they bring to the table . His vision to help others achieve more is what makes Tony happy.
Tips and Tricks for You and Your Business:
Prioritizing your teams strengths (5:35) Structuring team player roles to fit his/her strengths, optimizing performance.
How to build and develop a team: To Do’s (21:00)
"The most important thing about being an entrepreneur is figuring it out. Not being the person willing to quit when it gets tough."
"Your imagination is the only thing that your limited by when it comes to ship offers. If you can think it, and you need help creating it, we have a team of people that we work with, that can get you to that next level."
"If you want something bad enough you will find the time, or you will find an excuse."
"People are following a leader and you are the leader of your organization, so go first!"
Going into business with friends: (1:55)
What Ship Offers is and provides. (10:15)
Ship Offers Products: (12:46)
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Right everybody. Welcome back.
Speaker 2: 00:19 Mrs [inaudible] gonna be fun, but different types of podcast of things. At times I have the opportunity of interviewing these amazing guests I have on my show and sometimes I think the actual pre interviews are better than the post interviews. But with that said, you can't hear what I just spent time talking to most amazing man in the world. I love this guy to death. He's helped me personally in my own life going through some crazy stuff right now. He's the CEO of shipoffers. Shipoffers has been around for 17 years and uh, been inc 5,000 company for last four years. I want to welcome to the show, Tony. Welcome. Welcome, welcome.
Speaker 3: 00:54 Thank you so much. It's absolutely an honor to be here and yeah, sometimes you get those recordings from the beginning show and you're like, I just want to share with the world, but let me just give you the good stuff you're in for a real tree because I'm honored to be on the show and I can't wait to see where we go.
Speaker 2: 01:07 Well, thanks Tony. Tony, Tony, I've been one thing I can tell you about Tony. This is a man who is probably the most honest and pure guy with massive integrity who works from the heart and yet who runs a huge, huge company and yet at the same time is always out there giving and I know you guys are listening, are going to infer a super treat, but first of all, I would encourage you guys to go look at Tony on facebook, connect with them. Tony, Greg Myer Dot com. It's t o n y g R E B Mei e r.com and shipoffers.com. This is a guy who I'm excited to have you on the show today and really one of the things I want to dive right into his, one of the things you've started this company 17 years ago and the part I most fascinated by is you started with to your other good friends and you're still friends today.
Speaker 3: 02:04 So many people don't go into business with their friends because they've heard everybody say like, it's never going to work out. What's really crazy is if I back up even earlier, 1996, one of my friends who's my business partner called me and said, hey, uh, silicon valley, I was working. He was working for a company designing websites. The first website I ever designed was for Pixar. It was called toy story and it was 1996, 97 and he goes, Hey, do you want to meet in Vegas? I got an opportunity for a business I wouldn't see if you're interested. I didn't even have a chance to hang up the phone today. You'd be like, what are you trying to sell me? Is there something that you're going to pitch to me like, you know, it's so different in the times. So I met in Vegas and one thing that was true was he said,
Speaker 2: 02:47 Hey, I bet you we could figure this out.
Speaker 3: 02:50 And that's exactly kind of my path to being an entrepreneur is just trying to figure it out. My two childhood business partners and friends I with one of them growing up when I got kicked out of the house for getting my ear pierced when I was 15, 16, he was the friend that I went and moved in with. Um, we started our company with $5,000 in Van Nuys, California in 2001. And uh, I've always, I think that thing is the most important thing as an entrepreneur is being willing to try to figure it out. Not being the person willing to quit when it gets tough because as you know, running click funnels in any kind of engagement or environment, things get crazy. Like software doesn't work the way it worked one day and then all of a sudden you're like, I didn't change anything to be willing to figure it out.
Speaker 3: 03:31 And so for 17 years we've been figuring this thing called business together. Um, we have a tripod philosophy. All three agree or we don't do it. So have to say yes. One says no, we still don't do it. Um, I think there's only been two fights and I started both of them in and they're childlike stuff. Like, Hey, close the gate at the end of the day. And I'm like, no. But I was the first car out. Like, yeah, that's probably why you need to stick around and close the gate. I'm the real basic stuff. Um, my best man was the guy who called me up in [inaudible] 96 and my wedding coming up on 20 years of marriage, 17 years in business, watching my kids grow up here. And everything that I get to do is about connection. And you know, getting on this morning, you know, we, we talk about the tough stuff, we talk about how to let an employee go today.
Speaker 3: 04:17 It's the toughest stuff, but that's life and what can we do from it. And we talked about the most important thing is communication and that's what we have to have is clear like perfect communication with partners, especially when you're in a business and making money and honoring and serving your customers who believe in you. And so, you know, it's the tough conversations that have to be had, but the thing that has lasted 17 plus years, as I say, if you find good people that you're honest with and they're able to be honest with you, why not go into business with them? Right? I've, I've got my nice, great playing basketball with them. They never, they never dated my girlfriends. So like the part I love most about Tony is just how poor you are. You're just so real. And I just want to. Things I loved hanging out with.
Speaker 3: 05:05 You have the option of spending time with your tmc and live. And to an extent, it's all about people and people's what matters most to you and business to just kind of a byproduct and things that takes place on the back end. Yet at the same time shipoffers has been extremely successful. So if you don't mind, can you kind of help bridge the gap from how do you work with your best buddies and everything else and yet still have a lot of success in business. Sure. We all knew exactly what we were good at going into it. So I'm. Doug was really good with finances Grad graduating from pepperdine with his MBA and so he knew that he could handle the funding side of the business. I'm Gil was, you know, working in a, at a company that designed websites. So he was designed. He had also worked at mattel designing hot wheels. So I knew that he knew specifically what to do to design really cool products and services for us. And then I was like the guy like if you needed it done, just give it to me. Right? There's something to be said about that if you want to do and give it to a busy person. I've always been a salesman. I think that's the thing that I remind myself up. I was fired from one job, gave my brother an ice cream cone at the boardwalk. That's a whole nother story.
Speaker 3: 06:16 And I've tried so many different things and I always love seeing how I can grow as a person. And so when we all get into a room, we all have strengths and we all have opportunities to grow and I really work at, okay, doug and be transparent. Where is it that I need to improve and help me because I can't see my blind spots, but you guys can see you and share with me and highlight them for me. And then all right, I need to go do the work, you know, go to a seminar, go read a book or pray about it, go do the work. And so for 17 years we've been doing that. Um, I don't see my business partners a lot when we're outside of the office. I mean, they spent 40 hours by the time I'm, I want to go home, I want to spend time with my kids and my wife, um, I live in the neighborhood with one of the, one of my business partners, Doug.
Speaker 3: 07:02 I've seen him twice in six months in my neighborhood and just kind of tells you like, we all have different lives. My, my generation is 10 years ahead of where they're at, raising their kids. They're like eight and under my kids are 17 and 19. Almost going to be leaving the house soon. But the one thing that's been so easy for us is we just roll up our sleeves and get dirty and the end of the day love each other. And I think that's the lesson of life that I would love to encourage anybody in a business relationship is, you know, there's this little simple principles, you know, love God and love people. And if I remind myself to love people no matter what, even when it hurts, um, what lesson is somebody teaching you today is that maybe I need to ask deeper questions we were talking about before the show of what's really going on when there's a problem in the office.
Speaker 3: 07:47 When someone comes to the office, Sat, did I even ask how their weekend was? And then go deeper from that. Like, Oh, you know, I went to a couple of birthday parties, ask questions. Like, was it fun? Like, did you enjoy it? Like how many times did you want to leave? And like start getting to get them to open up because we all show up with a bunch of stuff that we're not talking about. We just show up. And then Monday morning it's work mode. Friday, it's like paycheck times go celebrate. So I spent 40 hours a week of really looking at my business partners through a unique lens which their wives don't get to see them, vice versa. Like, it's. So I, I love it and I've always encouraged my friends if you can trust them as far as you can, throw them, if you, if you know their mothers, got to know your partner as well and you got to meet them so that you understand them because uh, my one business partner, his mom calls me his elbows, my one business partner, his elbows and another one that says, hey, you know, I like this kid.
Speaker 3: 08:44 He's good. And I lived with them. So I've gotten to know my business partner's families and that's, I think is a really important thing to kind of funny. I actually was at a, I met Russell's parents, gosh, probably about six years ago was the first time and then we happened to be together just this last weekend that dad is Salt Lake City. When Russell received the entrepreneur of the year for a tech company down there, it was just fun sitting next to them at that table. Sharing that moment were six years ago. It was like, man, if my kid ever going to figure this thing out. And so we've been through a lot together and it's been fun. It was neat seeing his dad. I remember when two years ago we started with doing some work with Robert Kiyosaki and Russell. His Dad really could care of lead but really wasn't as excited about what Russell is doing as much as he was about rich dad.
Speaker 3: 09:34 It was the very first book that his dad had given Russell to read and so I had the optimum getting his dad and Russell and rich dad's podcast and that was like the highlight of Russell's dad experienced with his son as far as business goes. They'd spent a lot of time to get as far as wrestling, all that kind of stuff. That was the first business. And those are the things that matter the most. And you're right, it's nice when you know, when you know your partner's families and the parents is just an added bonus. So I appreciate your mentioning that. So tell me, for those people who aren't familiar with ship offers, tell them what ship offers is. I mean obviously we integrate with you guys love working with you. What, what is it that ship offers? Does ship offers, provides products and services to marketers online in the health and wellness space or Bible space and personal development space.
Speaker 3: 10:22 So we even started printing books on demand, so just give you some of the ideas of the services that we have and what do we do is we provide you the opportunity to test. Just think about like having somebody to test something without spending a lot of capital upfront to go see if it's gonna work or not. So we have a bunch of products that you can incubate and test to see if you can sell online, back in funnels a lot of clients through click funnels and we give you the chance to put your label on them and we ship them to your customer and at the end of the week or whenever our payment terms are set up with you, we send you a bill and we do those transactions every single day. A couple of million times a year for our customers worldwide. We're in 34 different countries that we shipped to and it's just one of those companies that I love like so many people need money upfront, like tons of money, like no, and I'm like, no, I actually know this service works and this industry works because I was on the other side in 2001 when we launched.
Speaker 3: 11:15 We were taken from a lot of fulfillment companies and products based companies that they could care, you know, nonetheless about us. All they cared about was the money and we made a decision to say, look, why don't we create a business that gives people tools and resources to help them to win? And that's like the click funnels thing, right? You're giving tools to people to win and then you developed all of these assets to support it because you believe in it. So for 17 years we've been pouring assets and infrastructure in to helping our customers to win. And you said something very big in the very beginning that you gave me praise. I'll take it, but I don't deserve it. What I do deserve is that at the end of the day, my integrity matters and I have to remind myself that I'm a a business based on integrity and I have to show up that way.
Speaker 3: 11:58 So when you call us on the phone and you're like, Hey, I'd love to integrate with you. We say, hey, tell me about your business and I need you to be transparent because the reason is I'm going to bet on you once we say it's a good fit for each other, like I need to know that you're thinking tomorrow. You want to be here and five to 10 years down the road, so many people in this day and age just need to make money today and they move on and I don't have time for that, so don't waste my time. Don't waste your time. We'll figure you out. Just be the person that says, I want to be here tomorrow, next month and next year, and I want to build something that I want to leave as a legacy. I don't think click funnels is just a once and done business. It's a legacy business and that's what ship offers is really as a business that's helping so many people, not just the people who work here in our team, but people all around the world running small, incubated small businesses, medium sized businesses, and larger outfits as well.
Speaker 2: 12:45 So more detail to it as far as what types of product. Actually
Speaker 3: 12:49 testosterone boosters, Krill oil, fish oil, if you're looking for weight loss products, if you're looking for workout products and you can literally slap your name, we have 50 products. You can put your name on 50 different products and we'll mail into to your customers today. Um, it takes us about a week to integrate. If you're doing a lot of volume, it's because you know, you have back in restrictions and things that you need. Um, our, our Apis, adaptable to pretty much any system on planet earth. But the products are easy. I mean, when I look at it, we just launched Quito. Quito is like the hot new craze, right? Um, so everybody wants Quito products and then we have Quito products and tomorrow if it's Garcinia back to what it was four years ago and we can create anything to. So if there's something that you're selling and you're like, oh, I'd love to do this.
Speaker 3: 13:35 We have the ability to formulate products where you knock off products, custom formulate. So I mean it's really like your imagination is the only thing that you're limited by when it comes to ship offers. If you can think it and if you need help creating it, then we have a team of people that we work with to help you kind of get to that next level. And I, I mean I've seen some pretty amazing stuff. I mean I, I've been around this industry since 96 so I've seen a lot go on online and I love the fact that everyday I come into the office to play and get creative and see what we can do together.
Speaker 2: 14:07 Basically I had the opportunity to either white labeling your products or formulating their own products or basically just trying to figure out what they can do next and that work in your team to kind of create something if the camp.
Speaker 3: 14:17 Yeah, and you can send us your products, like we don't even have to make it. You can send it to us and we'll do the fulfillment for you. I mean that's what I've always loved is that people just send me products that are like, I'm totally happy with my manufacturer. I love where I get my products from China. I just. I'm looking for a reliable fulfillment company and I'm like, logistics is what we do. Send it to this address. Tell me how many pallets are coming and we'll take care of.
Speaker 2: 14:37 Oh, I love that. I think the part that these days is we see a lot of people who are trying to do the Amazon thing, but once they grow up and they move on from the Amazon and they figured out, you know what? I got to find some way of actually owning my customers. I got to find a way. Actually controlling the product, controlling the delivery that a service like yours is ideal for that because that's their whole game is to own the company, to own the product and the client and to be able to work with a company like yours to fulfill that.
Speaker 3: 15:05 Yeah, and we don't market to your customers and a lot of companies are using this as a scare tactic, but there's a lot of companies out there. If you go look in their privacy policies and their statements, they're reusing your data to retarget and market to their customers. That's not what we are. We're not marketers. That's why our slogans easy you market. We do the rest.
Speaker 2: 15:28 I love that. So as you take a look, as far as you know where you guys are going in, and I know he kind of started off in health and fitness thing. You also mentioned pod, so you're. You're doing print on demand as well.
Speaker 3: 15:38 Yeah, we're playing in the book or Eda, which has been so interesting. People who were in his inner circle are using our services and one of the things I've realized that I'm like, you guys want this stuff cheap, Russell's hey, get this book out as fast as possible. So we're playing in that arena and it's so much fun. Um, I'm writing a book, so obviously I've been spending a lot of time, money and resources trying to figure out how to do it. And our team's like, hey, we figured it out. So we've been printing books on demand. We drop them in a poly bags or if you needed a certain type of way to show up, we do high end stuff and low end. So meaning your budget really dictates what the delivery looks like on the other end. But I'm a believer in helping you to showcase your customer and give them a really amazing experience. So you create the wow effect. So you want them to come back. So many marketers are like one and done and move on and I'm like, you can do that, but if I could show you and it doesn't cost you much more, you can actually create a customer returns often and is coming back and sharing with their friends once you be interested in learning how we do that. Oh, I love that
Speaker 2: 16:39 golden nugget secret. So I think the key here is if you are not familiar with ship offers, reach out to ship offers. So S, h I, p o f f e r s.com. Reach out Tony and he's more than happy to connect you to help you guys out. I know it's only one thing you were talking about is you've created a course, a click funnels page.
Speaker 3: 16:57 Yes. What's the course called? It's called drainers and drivers. And if we just talked for like 30 seconds on what does drainers and drivers look like or mean to you? It's going to be different for each and every one of us. However, if you ever wake up Monday morning and you have to go into an office, that could be a drainer, but what happens if we could actually figure out why it's a drainer and turn it into a driver and realize that the end of it, you're making more money, you're having more fun with your friends and your family and life looks better. That's what drainers and drivers is. It's an opportunity for us to go through a five day mini course videos, worksheets. You just go through it, grab some information. I'm with you for five days and then hey, at the end of it, now you have some framework that you can use for all areas of your life.
Speaker 3: 17:39 I use it for hiring people. When I'm interviewing somebody to come in and start a new position, I say, Hey, can you list your last three drivers and three trainers that your last business so you get them to open up and start talking as tools so you can begin to see, and I love it. That drainers and drivers flip all the time. Something that's driving you today will be a drainer tomorrow, and you're like, I'm going to quit my job. No, you're not going to quit what you're doing. I know that your click funnel's experiences. Amazing. Moneywise yet, let's take a step back. What's really going on is that you've got a lot of stuff in your life that's kind of not on the right course and we just need to bring some awareness to it. Once you get awareness, then you'll say, all right, now I've got a six month plan. I can't wait for that date. Now I'm going to go full time in my click funnels life and my business and things are gonna. Be Better. So we help you to map out that plan so that you don't feel overwhelmed when you look at your life.
Speaker 2: 18:30 So how does a guy who's running the logistics company create a program called drainers and drivers?
Speaker 3: 18:36 Great question. So I'm all about community. And so what was really clear three years ago was, um, I had a lot of people around me who wanted to figure out how we could work together and, and I, and it was too tough because I have only so much throughput during the day. So I created a community which is called a be fulfilled. I created a podcast around beef fulfilled and that slogan has been on our wall in our company for so many years, which is be fulfilled. And that's all about being fulfilled in your life. And what I also came to the conclusion was, as people were struggling and we, you know, you look online and you hear about it, things are happening in our world. And I found the time because I made it intentional. I set time to say no, what's the biggest way that I can impact the world?
Speaker 3: 19:22 Because my time is limited. So I wanted to use one of the most amazing platforms in the world, which is click funnels. I wanted to use it. I had something live in about an hour and I've been able to play in that world so often that I'm working on my second course or they're called purposeful living for success and that's, you know, built as a six week program and I realized that if you want something bad enough, you'll find the time or you'll find the excuse and the time for me is now the time for you is now, so I just got drainers and drivers.com one day called my graphics designer and say, can you design this? Yes. I said, I want to live like this. Yes. I was in Cleveland at a mastermind, 2:00 in the morning. I couldn't sleep. I recorded 10, 10 videos really, really quick. I scrap five, put up five. The course was live. Took down the next morning and gave everybody a handout saying, the course is live because if you want something bad enough, you'll find a way or you'll find an excuse and I'm tired of making excuses and I want to help people not make them in their life.
Speaker 2: 20:20 Oh, I love it. Thank you again. I appreciate your giving that out to everyone here. Again, drainers and drivers.com. Definitely go check that out. Um, I know that I literally could spend days talking to you. I've had the opportunity to spend a lot of time with you on a boat. Let's be realistic. Stuck in the middle of the San Diego Harbor. Couldn't do anything, but I think one of the great things about the way you communicate and work with people is even in your own team. I haven't, I haven't, I don't know all of your team as well as I met some of them, but you're always about as a CEO, helping build them and, and develop them and if you don't mind those who are listening, who are trying to build their own team, what are some of the things that you've used in your life? They'll build your team to where you have such. You have a lot of a players on your team which is tough to come by.
Speaker 3: 21:11 So first and foremost, which may hurt to hear this is what are you waiting for? You need to be the example because remember people are following a leader and you are the leader of your organization. So go first and I heard this many years ago and it never really, really, you know, like went off for me, but I was at a seminar and they said, be the first to pop in the room. Don't be the last kernel to get burned, right? Be the first pop, go first and just go. And so I admit a lot of my faults to the world, you know, you follow me on facebook, you know that I've, I've struggled with suicide. I've struggled with alcoholism and struggled with marital issues, have struggled with finances. I struggled with a lot of things and I realized that my path isn't the same for everybody, but the one path that I know to be true is you have to be the example.
Speaker 3: 21:59 You need people to like see you. Like I'm not jumping on a camel until I see someone jump on a camel. Like it's just not something that I want to go and try to do. But if you show me that you bring out a ladder and you show people how they get on top of a camel, or they show the people how to get top of the elephant, you lead by example. So you have to be the example and that's the one thing that I tell my team how I lead in my house. That's how I work with my wife and my friends. I'm like, you look, I know there's days that I don't want to show up for life. I really just want to sleep in bed, pull the covers over my eyes and say somebody else do it. But I signed up for this opportunity and people are counting on me and when I know that and I draw strength from a lot of amazing places and resources, I have great coaches and mentors around me who in constantly.
Speaker 3: 22:43 You're encouraging me. That inside me is greatness. And that's what I want to encourage anybody listening right now. You don't have to be a leader of a big organization. You can be a leader of yourself. Just remember that you have greatness inside of you and that for you to activate it, it's Kinda like saying to yourself, today's the day, now's the time, let's go. And, and even if your belief is 100 percent solid, it's least something to draw from. And so I, I love to tell people just like I'll tell you that I love you man, and I know that at times life is not fair and we go through some seasons and it's ups and downs, but I know one thing to be true is that you're not alone and that there's tons of people and resources at your fingertips. Numbers you can call and if you've heard anything today from how I speak and I know I don't necessarily always follow every question to a team give.
Speaker 3: 23:33 The perfect answer is that I really care about people and that's the one investment that I've made to make sure is very clear in the organization that we run, is that my commitment is to. And I signed that today as a declaration when we were talking about vision as a company. I said, my commitment is to you. What's your commitment to and then everybody got up and wrote their commitment on the board and I said, I hope that you understand what vision that what you wrote should be the same commitment you have here as you do in your life, and if not, then let's begin the process. My door's open. Walk in. Let's figure that out. I'll roll up my sleeves. All invest my time will come in early. Stay late. You've got to be willing to invest in your people because why do people leave? Because people investing in them in other places and they're beginning to lose interest in you and I love having people that have been with us 17 years and I love having people who have been with us six months and I love having people who have a story along their journey to share is that the company stands for something. I asked you, what do you stand for when you're looking at your people and put them first and watch how everything else begins to fall into place.
Speaker 2: 24:43 Drop the mic on that one. The one. I appreciate that. It's been one of the things we've looked at click funnels, it was we met a couple of weeks ago and we're basically doing a full org chart thing. No rustling sitting there going around 180, 190 and at the time it rolls it out and it's two, oh five and the next three weeks it was like, whoa. All of a sudden you find this little tiny idea that we got started with his grown, but the thing that we've held true to is what you mentioned and that is you gotta invest in people and we try to make sure we always hire just a players the best we can. We try to make sure that it's a culture fit. We're really big on its culture. You don't mind just next few minutes here, could you just help us kind of identity you take one a matter of time. When you talking about culture, what's it mean to you and how do you make it work in your business?
Speaker 3: 25:40 Remember how we were talking a little bit about going and meeting the parents, hanging with them and getting to know them. I actually want to get to know you outside of work and my mantra and my philosophies are simple. The way that I think my methodology says says something really, really basic and I want you to get this date because I think it's applicable to you and then your org chart and everything that you're doing, turn your org chart upside down and where do you stand? The bottom, supporting this massive, you know, infrastructure, right? Yes. It started out as a little idea, but it's grown. It's blossomed just like every year when the Golden State Warriors, because that's my team. Congratulations. Thank you. They think about the season. They don't go, well, let's go take this year. Right? They think, okay, we have all of these people and what makes up the Golden State Warriors is not just the players that you see on the court.
Speaker 3: 26:30 It's all of the coaches, the staff, the trainers or the people back the tickets, like everybody doing everything that you can't see and that's the thing that I have to remind myself about shipoffers is I may be the CEO and I may have great partners that give me the platform, but behind the scenes I have a team and that's like the team aspect that has helped build our culture. Our culture is built on vision, clarity, so we have kindness, we have improvement, right? We have integrity. Like I don't want people who don't want to be here, so I have a statement. If you have a clock in, clock out mentality, this isn't the place for you because some days it may be early in some days and maybe late and along the way we've make it last and I may have to pull up my compass and figuring out the direction we're going again.
Speaker 3: 27:14 And if you really want to test your people, don't pay him for two weeks and see their integrity. See if they should go up, see if they're going to give you their time, their consideration and everything they've got for you and then do it for another two weeks and then now you've got a month. And. All right, am I really the right person to lead this? So I'm all about culture. I'm all about getting to know my people. I love to take them out to lunch. I love to text them on the weekends. I've had a couple people who've dealt with death in the last couple of days, family issues, and I want to know my people. I want to know the people who actually signed up to go and jump on board and See our vision right and where we're headed and what we're doing. So my buy in has to be just as much as your bio in mind.
Speaker 3: 27:59 Maybe have to be just a little bit more because I have some experience around it. The people here come from all walks of life. They've been through all difficult situations growing up in the ghetto, growing up fatherless, uh, you know, environments and, you know, didn't know their mother. And I've seen, I've seen it come from different countries, worked oddball jobs to get here and I don't care who you are, I care about what you do when you're here. I don't care what happened to you, I'd love to get to know it, but I need to know who you are here and what is it that you want help with. So the last piece that I tell everybody that we hire, everybody we bring on, I said, we're a stepping stone for your greatness. We're here to help you learn enough stuff. And when you're ready, you'll take steps to go where you need to go.
Speaker 3: 28:47 Um, I told every person that has ever worked for our team. I said, I'm a stepping stone to where you want to go. Allow us to be that and give us what you can while you're here and I'll invest everything I can into you while you're here as well. And, uh, I love it. I mean, I'm a new guy. Just came on as our director of sales. He left the company that he was at for nine years managing 109 people. And uh, my friend Vinnie Fisher and his company helped us find this person and it's like, I found, I think I really do. I think about like, I'm going to be an empty Nester here in a year replacement, I don't want to say it too loud because he's in the other room, but there's something magical about when you invest in people. And I asked him the other day and I said, you know, how you doing here?
Speaker 3: 29:37 He goes, man, I can't believe it. I go, why? He goes, I actually remember that I have a life again. And it's not that there was anything wrong where he was at. He just sometimes we get lost along the way. And so culture for me is, is really talking to your people, talking about the good stuff, talking about it, the bad stuff, and getting ugly with them and talking about the stuff that really matters. And uh, you know, when you notice that a person is not doing their job, pull them aside and tell them. And I've been known to do that and I've been known not to do that. And I kicked myself when I realized, man, if I would've just had another heart to heart, maybe it would have mattered. But culture is it. I mean if you don't have good culture, you, you're definitely probably have some other issues in your company.
Speaker 2: 30:15 Well, I appreciate that. I know we joke around all the time as far as this idea as far as cold and really trying to build that type of a really tight knit organization. Not only here at inside of a company but also with our customers. So I appreciate that. I totally understand that.
Speaker 3: 30:33 Do you have an iphone or do you have an android? Iphone. So I can only address iphone users because that's all I have. So if you're an android maybe you should tune out some of the stuff. I have a big believer in. It may not be the best product in the world, but it's got some amazing things that have created culture. The facetime, the quick easy swipes, the shareable stuff, the things that are easy to attract, their store looks amazing. And then other companies try to, you know, copy their store, like how many people have tried to go and copy click funnels throughout the years. But you can't be click funnels because there's a culture there when you went to funnel hacking live, when I've been out of the last four years and I'm so happy that I got a chance to showcase this last year. You're looking around, they bought into culture. They believe in what you guys are doing. That's why I said yes to the podcast, why I say yes to this because it lines up with my culture, my fit of like I want to do things where I know the people on the other end are going in the same direction and they have a buy in 250 staff. It's phenomenal, but it still took one, two, three, four, five to come up with a vision to go then implement the vision for the rest of the company. They all had a buy into your culture.
Speaker 2: 31:45 Well, I appreciate that. I again, I can't thank you enough, Tony. I become a dear friend and I appreciate especially just how just raw and pure you are.
Speaker 3: 31:58 That's why my podcast that I launched last week and talk inside my other podcast is called raw and uncut. I think. I think we need less editing. I think we really just need to go and try and be okay that it didn't work out, but be willing to get back up, fail fast, get up. If it doesn't work and you know eyeballs aren't buying what you're selling, then maybe it's time that you just figure out why. Why it's not selling? Is it really it's not converting or maybe your message isn't very clear and I want my message to be clear to anybody listening today. No matter the path that you're on, no matter where you're at in your life, know that you matter. You have greatness inside of you. People like myself and Dave, Karen, love for you as a human being. Know that we want to support you on your mission and your journey, but I need 100 percent buy in from you. First. I need you to believe in yourself and if your stock
Speaker 3: 32:52 maybe just go take drainers and drivers.com and allow that to be the highlighter that just begins to show some of the things. I'll find a way to connect with your audience. I'll find a way for them to reach out and connect with me. I'm a big believer in community is essential. I think we were created for community and connection and so many of us as entrepreneurs, we sit alone in our room and we're building something for the world and we forget that we are very disconnected and slightly making some adjustments. We start connecting and then when you go to funnel hacking live, you've realized that you have a huge community around you. Go ask a question in the facebook group sometimes watch how fast that thing fills up with answers. You are not alone, so stop sitting in the stands waiting for somebody to come along and save you.
Speaker 3: 33:39 Go do it yourself and know that you need to ask questions like when you needed to go to the bathroom and elementary school you raised your hand. I want you to get back to raising your hand and know that people are willing to help you, but don't be an asshole. Be the person who actually does it. When they say that's what they want. So remember, you're at where you're at for a specific reason. Now if you don't like where, yeah, do something about it. You're not a tree, as Jim Rohn said, you can grow and I want this message that I share with the world every single day of my life is I want you to be empowered to know that it's opportunity is now no opportunity wasted, so don't waste anything that we're talking about today and saying, oh, I'll do it someday. There is no Sunday. Today is the day. We're not promised tomorrow. We're not promised next week or next year. We're promised right here, right now. And what you can do in this moment
Speaker 3: 34:28 is Russell says, is your one fall away, right? You're one funnel away. You're one phone call away, your one email or a text from changing your entire life. So allow this podcast, this message, anything that you've heard today to resonate with you and if you don't resonate with you, guess what? I don't resonate with everything I hear either, but I think about one thing when I'm listening to somebody. What's the lesson that they're sharing? And I hope my lesson today has all been about awareness. Getting gaining more awareness in your life is the essential ingredient to living a fulfilled life. Well, with that guys, we're going to let this end checkout shipoffers.com and make sure you also go to, yeah, drink drainers and drivers.com. Again, drainers and drivers.com. Shipoffers.com. And by all means fine Tony on facebook, reach out to him is one of the most amazing men you'll ever meet on facebook. I'm on facebook, so yeah.
Speaker 4: 35:30 Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as that. There's people like me to interview. I'm more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or and do to make this better for you guys. Thanks.
Why Dave Decided to talk to Kolton:
Kolton Krottinger is the World's Leading Record Breaking Event Expert. The best part is he mastered his skills when he had no money. He failed at 34 businesses. He details how he was able to reverse the University of Texas' administration's decision to let him in to college all because of an event he put together on the UT stadium field. He discusses the impact of awards and how he was able to add $100K in a few months to his business all because of a $70 award.
Tips and Tricks for You and Your Business:
"Everybody loves recognition and awards. Give them out to people doing great things, and it will grow your company."
"When people stop focusing on money, and focus on aligning your passion, it’s absolutely incredible."
Event Hosting: 7:33
Aligning your passions 18:38
Being Different/Reverse Engineering: 20:32
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Hey everybody. Welcome back.
Speaker 2: 00:18 You guys are in for the ride of your life today. This is. I've been looking so forward to this interview. It's taken me months to get this guy on the show because he'd been so dang busy and it keeps canceling on me, but I want to introduce you guys to call, call them. Welcome to the show.
Speaker 3: 00:33 Oh Dave. Thank you so much for having me. I'm so excited. So pumped.
Speaker 2: 00:36 So for those who may not know, Colton, Colton is the world's greatest event planner, coach. She actually has the world's leading record for breaking events. He also, one of my favorite things is he is a self proclaimed first and basically saying he's failed the most more than any of my other guests. So I'm kind of excited to go into that one. And for those of you guys, right, but on hacking live, you'll recognize Colin as he was our very first person to actually get engaged on stage at funnel hacking live. So Colton, I am so excited. Where do you want to drive? We can start. What do you want to start? We'd go all over the place with this one.
Speaker 3: 01:09 Absolutely. And I actually ended up in a homeless shelter and that's where I started my first business and I was able to scale that one to a million dollar business, um, whenever I was 23. And so that's Kinda like how I got started into this and then it all started with just a facebook events.
Speaker 2: 01:30 You're kidding me. So at age 23 starting in a homeless shelter, make a million bucks. Yes sir. And then I lost it. Lost it. So why did you want, we'll start off. First of all, why don't you give people who are listening to us a little bit of hope as far as, uh, what's, what's available, what's the potential, where you've come from and where you're going?
Speaker 3: 01:56 Absolutely. Uh, you know, I guess I forgot who said the quote, you have to say nine or I guess it's justice sticks, you know, that nine out of 10 small businesses fail. So, um, I decided to start 10 businesses and increase my chances for success. You know, it's a. and that's exactly what I did and it actually took me a 34 businesses before I got onto this one. But had I known about click funnels out of been a lot more successful a lot sooner. So
Speaker 2: 02:23 34 businesses. You're not even 34 years old?
Speaker 3: 02:26 No, no, I'm 28 years old and I mean I've started every time a business, you know, from lawn care, cleaning, a short shorts for men, a drug company, a security companies have a. and then I finally got into event planning.
Speaker 2: 02:43 That's awesome. So tell me about this whole event planning thing.
Speaker 3: 02:46 Yeah. So I'm. And to touch on, what'd you say, to give people hope. So yes. I lost my million dollar business. I ended up living on my grandmother's couch, and so I really had to figure out how to start a company with no money and it's free to put an event on facebook. So, um, and, and every time I've ever, all my greatest achievements happened, whatever I put my feet to the fire. So I put together this event and called it the world's largest super soaker battle. Um, and I went to sleep the next day. I had 10,000 people on there, you know, later that week, 30,000 people. Um, then I started receiving calls from General Motors, Nestle, Hasbro, Vita Coco, um, and it really just changed my life and I hosted this event and I had thousands of people begging me to sign up for the next one. And I said, you know what, we might have a business here.
Speaker 2: 03:32 So for those people who are not familiar with the world's largest soaker part, what the world are you talking about?
Speaker 3: 03:38 Uh, the, the world's eyes supersoaker battle. So it's the world's largest gathering of people with water guns. You know, I wanted to do it really big, cheap event. So I charge people $10, you bring your own super soaker and I had a dj and we just had a four hour party. So where do you put all these people? So I rented out a stadium, like college stadiums. So actually what I did was I was trying to go to college to have the University of Texas and they denied me. So what I did was I rented
Speaker 3: 04:08 and out their entire stadium and broke a world record there to get their attention so that I could become a student there. And then they sent me a letter saying that I can join. You're kidding. That's so, so that's, that's the, you know, just uh, and that's what I'm really big into is just like guerrilla marketing in a way of just, hey, if you're not gonna see me, I'll figure out a way for you to see me. And it's just kind of something I've done my whole life. So how many people were there? It was about 1500 to 2000 people kind of lost count after $1,500. Yeah. But, uh, I mean it was, it was a blast. And then decided to try it again and let's have the world's largest gathering of people with their dogs. And I'm rented out Dr Pepper Ballpark. And uh, yeah, we had a few thousand people there as well.
Speaker 2: 04:55 So how much does it cost around the Dr Pepper Ballpark for the stadium?
Speaker 3: 04:59 Um, so Dr Pepper Ballpark was about 20,000 and then, um, the college stadium was about 5,000, but, uh, like I said, I had no money so I put the, the, the key is to put the event on facebook, you know, six months prior, start selling tickets and then just negotiate with the venue. Say, Hey, let me pay you two weeks out. So I actually ticket sale. So I literally had no money. Um, and you know, a lot of people out there and running facebook ads, but there are so many other things you can do. So how I promoted this event to grow so big was at about $100 in my name. And um, I paid two off duty police officers to follow me and escort me into the world's largest nerf battle, which was my competitor. And I went to a park, plays Maserati, and I said, hey, if you'd let me borrow a car for two hours, I'll get you 10,000 views. And so they gave me a car, so I showed up there and a fancy car and police escort. I got out, started signing autographs, and I signed a few thousand autographs so everybody thought was a celebrity. So then I made a youtube video how to be a celebrity for a day. I promoted my super soaker battle and so this event really blew up for $100.
Speaker 2: 06:07 Dude, that is crazy. Yeah, that's about as a gorilla as it can go.
Speaker 3: 06:12 Absolutely. Absolutely.
Speaker 2: 06:14 So did Dan Henry gets your eye, his idea from you, what do you entered a funnel hacking live with? That?
Speaker 3: 06:20 I don't. He did not get his idea from me, but he definitely had me facilitate and run the whole thing for him for sure.
Speaker 2: 06:27 I saw your involvement in that. That's. Well, I was kind of curious.
Speaker 3: 06:29 Yeah. Yeah, because it's crazy. You know, I told him I've done it before and, and this is just another thing, you know, he was holding a mastermind and you know, a heels masterminds and I said, hey, can you help me, you know, we'll spend the evening for free, you know, sit down and chat. So I did that and then I got a ton of value from him later that evening and really work on my business. It was great.
Speaker 2: 06:49 So you started off with the world's largest super soaker battle. You did. Did the dog. How many people came to the dog park?
Speaker 3: 06:56 Um, I believe it is about the same, about 1500 to 2000 people. And that's the thing is I didn't have A.
Speaker 2: 07:03 Okay,
Speaker 3: 07:03 oh for this, imagine if I would've had a funnel where if you buy one ticket, the next page you get three more for the price of one. And then I could have sold dog. He sold guns like. So now I believe that, um, my fiance and I, we are going to be announcing soon that we are gonna hold hosted. The second annual world's are super soaker battle and have about 5,000 peoples, but waiting for
Speaker 2: 07:24 that is awesome. So it now becomes a huge lead Gen. Yes.
Speaker 3: 07:32 And, and that's something that I wish more businesses, you know, even with the click funnels, you know, everybody in click funnels can host events. So the great thing about hosting a big event, it's almost like owning a billboard agency. So I'm promoting all of my products, my businesses and then you can even even invite your competitors out there and sell them, you know, booth space to be there and uh, and it's, you can pretty much have your competitors pay for your entire event.
Speaker 2: 07:58 That is insane. So you've now become the world's best event planner, coach here. So give me some other ideas as far as things you've been doing, what, how you're getting other people's attention, guerrilla marketing type of things you're pulling off here.
Speaker 3: 08:10 No, absolutely. Um, so I've got a new, you know, the name of my company is a vent rockstars and um, and I saw a big event with the Dallas cowboys and so I reached out and said, hey, I would love to present, you know, one of the star players, you know, Cole Beasley, I said I want to present with him, you know, the role model of the year award from on behalf of the event rock stars know, because I love everything he's doing. He's a great role model for the kids. But um, and so that's what I did. So that actually got me and the company is about a month old and so we're actually having recognizing this guy on behalf of my company, even though it's a new company, you know, he gets recognition and everybody loves recognition. Everybody loves, you know, trophies, everybody loves award. So give them out to people that are doing great things and it will grow your company.
Speaker 2: 08:57 That is fantastic. Oh my gosh, I love it. I appreciate just dropping value bombs after value on, for our audience here. What else you got?
Speaker 3: 09:06 So yeah, I mean it reminds me of like the two comment that I really like more than to make a million dollars. I want to win the two Comma Club award. I mean it goes back to uh, you know, uh, Russell loves to recognize people, Click funnels, loves to recognize people and I believe it's just a huge thing to improve the culture and get everyone together. Everybody wants these awards, everybody wants these, the swag shirts and, and you can, everybody can do that for their company and it costs, you know, you can do it for very little amount of money,
Speaker 2: 09:37 you know, I called, I really do appreciate your saying that we have miles and I actually were, I just got back from Boise state today. I'm back in September. We did our viral video launch and then afterwards played the world's largest game of human bubble soccer on the Albertson, Boise state blue turf and get us out here, set the record, all that kind of stuff. And so today I went out there and presented the football coach, his trophy of his award and uh, had another war for Brent Moore who basically was the primary contact at the stadium. And it was really fascinating because we ended up having, oh gosh, I think we might've had five minutes of their time today. There was a four or five news channels. They're all all excited about primarily getting time to time to talk to the head coach at Boise state.
Speaker 2: 10:24 And the irony was I'm sitting in my office about an hour and a half later and all of a sudden myles comes running in with his phone going, she's not going to believe this. We on ESPN. And so the guys who were there actually were part of Espn radio and we had talked about this bubble human bubble soccer event sending the Guinness World Record. And we actually, the record was only 99. And they're like, why didn't you do 100? I said, well, we actually started with 100, but one of the guys got claustrophobia inside the bubble and couldn't make it. And so all these guys were going, man, if you ever been in one of those bubbles, you know, hot there. And so they went on for like five or six minutes about click funnels event at Boise state and how claustrophobic inside the those bubbles get. So I honestly, I didn't think anything of it.
Speaker 2: 11:09 I totally, if I go back and look again when I. Gosh, we, we learned so much smarts. What we did wrong at that event. We had all these influences there. I didn't get enough video footage with them because we were more concerned about our viral video launch party. But the cool thing is I'm such a huge believer in events. Obviously we have click funnels, funnel hacking live event, which we'll talk about here in just a second. But in addition to that, with our two comma club x, we've had a couple of other events. And you know the irony when you're talking about these awards, this two Comma Club award thing is it has literally become like the grammy's or the Emmy's of our industry. And I see people's facebook profiles with that on and they're doing with their plaques behind them then doing ads because they can actually say two comma club where facebook doesn't know that's a million dollars, but they can market it to everybody else. Let it mean. So I love what you're doing.
Speaker 3: 12:05 Thank you. Thank you. And I'm like, it's the same for me. Like I don't want that award more than I want the million dollars.
Speaker 2: 12:13 That is hilarious. We actually have a guy did, he did about $16 million last year, but not inside of click funnels. Just like, you know what, I'm shutting everything down and move it over for no other reason than I just want the stupid award.
Speaker 3: 12:26 No, it's great. I mean it's, it's, uh, really, uh, awards are definitely like I'm under utilized whenever it comes to the real marketing. I mean it's, you can think of an award if you present someone with an warranty, you can think of it almost like a key to me. Absolutely. Anybody you want and get on, get on stage of any, any event you can imagine. Um, it's a key. Awards are essentially keys and more companies should definitely use them.
Speaker 2: 12:50 No, I totally agree. I had any idea how big it would have been. I would have done it even earlier than we did, but no, I totally agree with you. It's been fascinating for me just to see the impact, uh, last week and, and I were down in Salt Lake where he received the Ernst and Young entrepreneur of the year award and it was fascinating. I mean you got 1200 people in this banquet hall basically hearing a pitch from about 30 different companies that were finalists after, not including all the other thousands that applied and it was just kind of fast. I, I learned so much from that golden and a lot about what you were saying. I was actually talking to the athletic director at Boise State today about the award and everything else and how Ernst and young actually you just this event nationwide actually it's worldwide and they use it for no other reason than lead Gen. it's just a massive lead gen opportunity to where they get to see who are the best companies that they want to work with or they can then pick and choose from. And it was fascinating as I sat and talked to her, a couple of the executives of Ernst and young or the weekend. I'm like, you guys, this is a super, super smart, so I love what you're doing because it awards and events like this and that kind of recognition, man. It goes so far so far.
Speaker 3: 14:03 Absolutely. And I'll tell you, you know, like I told you, my, my company was 30 days old whenever represented Cole Beasley with this award and then I ended up hanging out with the whole team and now I'm taking over all the events for Travis Frederick. He's the center for the Dallas Cowboys. I'm taking on all of his events and now I've got a couple other cowboys and their foundations are reaching out to me. And so like it was a, it was just a great time to, you know, gorilla marketing your company and then, uh, you know, it's massive legion, like you said.
Speaker 2: 14:30 Okay, so you're going to have to give a little more background and story to this. I mean, so your award to called Bz lead into how many other clients on a, on a company. Again, remember everyone who's listening. This is a 30 day old company.
Speaker 3: 14:42 Yeah, well I would say um, I definitely like with hard numbers that are hard number of translation. I would say at least $100,000 is that event got me as far as revenue as far as like what I'm going to be doing this year for a couple of cowboys. The award and the award cost me, it was about $75.
Speaker 2: 15:03 So that was an investment we call that a massive Roi. That's fantastic. Congratulations. Thank you. Thank you. That is super cool. Well, I know you do obviously coaching in this kind of thing. Now you're in the process of getting, heading towards your own two Comma Club award and I think it's [inaudible] dot com. Is that the, a site? [inaudible] DOT com. So it's k, r o, t, t. So two t's I n, G E R Dot com. And your whole focus there is teaching people how to do this type of guerrilla marketing for events. Is that right?
Speaker 3: 15:40 Absolutely. Absolutely. So I teach people how to do exactly what I'm doing and really not spend money and just really brand yourself and make a lot of money doing it
Speaker 2: 15:49 well again. And to get true Colton like fashion. This is a website that I believe as we're, as we're recording this isn't done yet,
Speaker 3: 15:57 right? It's just about done like a blank noubar built it out and it's, it's gorgeous. It's beautiful. It's just about them. But yeah, you can still go in there and check everything out for sure.
Speaker 2: 16:09 I love it. Well by the time we air this at a couple of weeks, I'm hoping it will be done. You know, so I think it's really cool. I was kind of looking at just so this is a webinar funnel for those guys who are listening. So basically I was going to be an auto webinar, going to be a live webinar. What are you gonna do?
Speaker 3: 16:24 Uh, it'll be an auto webinar. Okay. So on a front end offer, I give like, you know, teach people how to get, like the email addresses, get leads, stuff like that, and then it goes into a webinar and then into my, uh, my event planner chorus where I pretty much I give everything, um, you know, including templates on how to get on the news and how to do everything. Everything.
Speaker 2: 16:45 Well, I think you've been on Fox, ABC, NBC, CBS. I mean it's, you've got some serious publicity.
Speaker 3: 16:52 Absolutely man. It was crazy. Like definitely like leaving my grandma's couch to go drive the new station will be on news to do some, you know, because I'm doing something cool whenever I literally just couldn't even pay for the gas to get to the news station. But um, that's, that's how I got started.
Speaker 2: 17:07 You don't call them. That's the part I absolutely love about. What you do is you take, there's just no excuses and you and you're not one to. It's basically whatever it takes to make stuff happen. It's kind of your approach to life. And I've, I've loved seeing that. Thank you. Thank you. It was kind of reminded me of you reached out to me when we're funnel hacking live and hey, you know, I've got this idea, I'd love to be able to, to propose to my fiance at funnel hacking live by Russell Brunson or having to be there and in fact your, I think your facebook posts to me very personal message was he doesn't even have to know I'm there. I just want to be close enough to. I can kneel down behind it. Like what the heck's going on? So it was, it was hilarious. We were actually ice. I saw your post and I thought, you know what actually can be a lot of fun here at funnel hacking live. And so we were out to dinner with just the night before the event with the team and I was talking with Melanie, I said, Melanie, what would you think about this? And she starts getting all weepy eyed and oh my gosh, don't be the coolest thing ever. And so again, it was a lot of fun for us to have you on stage in the, you want to say about it.
Speaker 3: 18:16 Yeah, no, absolutely. I think, um, I mean you can definitely get started, uh, you know, having no money anybody can, but I mean the key is to getting people to believe in your vision and surrounding yourself with amazing people. Like it opens up so many doors and I think, I think when people stop focusing on money and just focus on, they're aligning their passions like you love to help people, that's what you do. I love to help people. And um, and that's why we align so well and it just, it was absolutely incredible. And like I promise this was
Speaker 3: 18:48 on a guerrilla marketing tactic to get onstage because you believe you, you put together everything. And I, I never imagined, you know, like, like he said, I figured I'd be behind a wall or something and just kneel behind the vessel, but it was so great. It opened up so many doors and it gained me so many mentors just from doing that because people love that story. You know, I've got Jeffrey Bannock, Ariel a lot, henry, like all these people, uh, decided to help me and mentor me after that moment. And it was absolutely life changing. And then on top of that, getting to marry the woman of my dreams, uh, you know, it just, it's icing on the cake.
Speaker 2: 19:23 I love it. Well, it was fun for us and again, we appreciate that it was a, we're always trying to find different things we can do to make funnel hacking live a little different than the year before. So it's a, it worked out real well for us too.
Speaker 3: 19:35 Yeah, absolutely. You know, Todd Dickerson was saying, you know, we might have to come up with a new staff on the stats page.
Speaker 2: 19:43 That's right. Those are the things that matter most. It's the people.
Speaker 3: 19:46 Absolutely. Absolutely.
Speaker 2: 19:48 Well, I get a call it and I think that part I've loved most about getting to know you is really your approach to doing whatever it takes. Is there any other advice or counsel or encouragement you'd give people who are listening right now?
Speaker 3: 19:58 Yes, absolutely. I mean, the, the absolute biggest thing that, that works for me. And again, you know, I approach everything without spending money. So this is coming from like a broke mindset. I'm brainstorming sessions, you know, I do these every week and anybody should do this. So that's where, you know, I got a big table, I get a, I put paper everywhere, I get crayons and markers and sharpies and I invite friends over, you know, give him some bare cookout for them. Just get some friends together and brainstorm, which I do. Okay, okay. I want to get on this stage where I want to do this, I want to start this business and reverse engineer, how can we do it, how can we be different, you know? Um, I love what I do because I never had to compete with anybody because I do things so weird and so different than nobody else does them. So the power of brainstorm with some friends and amazing people like yourself, you know, getting together. Um, it's, it's so powerful. It's the most powerful tool I have.
Speaker 2: 20:53 Oh cool. That's great advice. I appreciate it. Well, if we get close to wrapping things up, again, people as you're listening, go to [inaudible] Dot Com, k r o t t I n g e r take a look at Colton sites. Uh, again, world's leading record breaking event, an expert, obviously the guy knows everything about social media, guerrilla marketing strategies, and really encourage these, pick his brain, so called the people want to reach out to you. What other ways can they reach out to you?
Speaker 3: 21:16 Yeah, absolutely. Just add me on facebook, Colton croutons here. I'm definitely here to help people and give advice, you know, um, or even brainstorm. I'll help anybody in any way I can. I love the click funnels group in the community. So absolutely anything I can do for anybody just let me know.
Speaker 2: 21:33 Awesome. Well thanks again bud and we'll talk to you real soon.
Speaker 3: 21:37 Yes sir. Thank you.
Speaker 4: 21:38 Okay. Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me. We're trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if the you'd like me to interview more than happy to reach out and have that conversation with you. So again, go to itunes rate and review this, share this podcast with others and let me know how else I can improve this or I can do to make this better for you guys. Thanks.
Why Dave Decided to talk to Akbar:
Akbar Sheikh is a best selling author internationally, speaker, and master of the 7 Ethical Principles of Persuasion. Prior to his success, Akbar was homeless and overcame many trials and tribulations in his life; he credits these hard times as the catalyst to his success. His core philosophical belief revolves around giving back. Akbar believes that being an entrepreneur gives him the opportunity to give back to families, communities, charities, hence making the world a better place. He has now helped seven funnels hit seven figures by ethically injecting principles of persuasion into their funnel.
Tips and Tricks for You and Your Business:
"We help businesses scale to 7 figures by ethically injecting principles of persuasion into their funnel."
"You need to have that giving mindset since day one, otherwise you will not be successful."
"You don’t have to do all of it at once."
Making it impossible to fail: (11:10)
Vision/Goal Board: (11:40)
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody. Welcome back to a funnel hacker
Speaker 2: 00:19 radio. This is going to be a fun, fun experience because we're kind of going back in time and Ford and time all at the same time. What I mean by that is rarely do I ever have someone who's been on our show more than once, but I wanted to kind of go back and bring someone back in. Gosh, it's been almost. It's been over a year now, but I wondered if you guys or reintroduce you to act chic. Ackbar. Welcome Dave. Thanks for having me. I'm so happy to have you. This is a lot of fun. For those of you guys, you don't know his story. I mean, have you referred back to the first podcast? We did, and we'll put that down in the show notes, but real quick, I wish, again, I don't know how if we're going to have this on video or not, but let me just kind of tell you, this is a guy who went from having nothing.
Speaker 2: 00:56 Basically it was living in a janitor's closet and I'm looking at the backdrop to his interview room here in mind. Just is absolutely garbage. I've got. I'm totally jealous. I'm looking here. He's got a picture of he and Russell. He's got a shelf with, I don't know how many awards because he's blocking half of eight or 10 awards there. He's got three different Co, two comma club plaques behind him. I mean the guy has been just crushing it and thought, you know, it'd be a ton of fun just to have. Haven't backed onto. The first time I had him on was because we'd met, Gosh, nick was to funnel hack live ago and at that time he just got his first two Comma Club award and so I thought it'd be really fun to bring them back on and kind of tell the journey from one, two comma club awards now three pushing forward to hit our, our eight figure water plaque in ring and everything. So all that said, I've said more than enough ackbar. Glad to have you on the show and tell it. Fill in the gaps of what I forgot.
Speaker 3: 01:48 Oh Man. You know, we've just gotten a little gray since I first joined was I had two kids. I actually just got into, so two years ago and the first of all hacklabs when I first joined click falls and Dallas last year. So I've had two kids didn't since then. I've gotten some gray hair and we've got some clarity on how this whole Internet marketing world works. And you know, it's, it's, it's a beautiful, beautiful thing they have to really soak up, you know,
Speaker 2: 02:17 you know, the crazy thing about it, we always, for some reason always comes up as far as two comma, club plaques, awards, all this craziness. And people think all these millions of dollars. The thing that I want people to understand about you, which is really kind of the weirdest thing, is you're not motivated by money at all. I mean, like
Speaker 3: 02:35 at all right? It's funny because I'm in, I'm in Russell Brunson's inner circle, right? And um, you know, there's a coach, a life coach, a coach, Mandy. So you take these tests, you know, the disc test and it tells you what is, um, what do you value in life? And it's crazy because you think you know yourself, but you really kind of don't when you take this test. And everybody was kind of shocked when they found out that my, it's called the economy. Uh, money was not important to me at all. And everyone's kind of shocked because they're all a bunch of entrepreneurs. They're like, it was Kinda like a lot of people will hide money driven, impact driven. So yeah, that was kind of shocking, but it really helped me understand my purpose and why I do what I do and it's because of my love of entrepreneurs to really help them scale so they can take a portion of revenue, give it to their families, communities and favorite charities, hence making the world a better place.
Speaker 3: 03:26 I love that part. That kind talks about that as this super theory type of thing that eventually I want to do. You have done it from day one. I mean it's crazy because it's. One of the things I love and it's really why I wanted to have you on the show is obviously we'll talk about the is you're creating and literally millions of dollars. You're helping yourself as well as for your clients. But I want to kind of help people understand what, when we talked about this idea as far as the one funnel away for you as one funnel away from giving and helping and restoring sight and and helping kids. So I want to kind of. We'll get to that other stuff, but this is a different side we typically don't address and I want to just dive right into that with you if you're okay with that.
Speaker 3: 04:08 I'm so happy to talk about that because what not annoys me or frustrates me, but what concerns me is when people are like, Oh, when I'm successful then I will give. But the thing is like, I feel like you need to have a giving mindset from day one, otherwise you're not really going to be successful. Do you see what I'm saying? So it's like I was homeless. I didn't have money to give. So at that time I was giving time. Do you know what I mean? And there was a time I didn't have time and this was just calling my mom and my family members and just making them happy. Like, you know, you never ever call like your aunt for example, like your last and be like, Hey, I'm just thinking about you. Love you. I mean they'll literally cry by the way when you do that.
Speaker 3: 04:47 So listen, my number one secret honestly is not a facebook pixel, is not some content or copy strategy or some webinars, secret formula. Honest to God, I swear to God it is giving because every time I get, matter of fact, I've been taking this month real easy. I've had a phenomenal month revenue wise for those people. Care about that. Do you know why? I believe that his earlier this month we built a well in Africa and they, believe it or not right now, we abuse water. It seems meaningless. It's nothing to us. They have to walk miles and miles. Big Buckets on their head just to go get clean water back half the day is gone. The poor get poorer. What are they going to work? Half the day is going to walk to get water. We built A. Well, they're solar powered, by the way. Now. Thousands of people every day are gonna have access to clean water, which is something they never had before. Is it a coincidence that like right away we did like we did 50,000 like this while I was honestly actually on vacation. Not to be cheesy and be like that, you know, on the beach it was just, it's just true. I was on a lake, but it's because of the giving. I can promise you that and when I get a little lazy because that happens because sometimes you get
Speaker 2: 05:57 sick or not sick of writing the checks, but sometimes it's just, it just becomes another check and which is why I'm actually want to opening my own charity because I want to be more hands on. I want to take my kids to like a farm every weekend where we can feature, you know, when you, when you slow down a little bit. I noticed that my revenues less every time. Every time I forget to write a check or something, that always is less, but when I. The more I give, I swear, the more I make more happier. I am really. I love it. I've been a huge believer in the whole principle of tithing for years and years. Kind of grew up on that principle with my parents. Teach me, give away 10 percent of attempt and I've just. I've adapted that my own life and it's been fun since then, uh, where you can now get more than a 10th and other charities and do other things that you want to do with it.
Speaker 2: 06:43 But I think what you said is probably the most important thing that is if you think you're going to give later and you don't know, you never, you just never will. I just, it just doesn't happen that way. So I wanted to make sure that we kind of started off with this and I'm sure if some people may have turned off the podcast by now, but that's okay. For those of you who are still with us, I wanted to make sure you guys understand there is a, a law. I'm a huge believer again, you know, there's a lot of irrevocably decreed and having before the foundation of this world upon which all blessings are predicated and I believe whenever you receive any blessings from obedience to those laws, you how much they're predicated kind of scriptural type of belief that I've, I've come to find out to be true for myself.
Speaker 2: 07:26 And that is as you give more and if there's money, it's like a vacuum and when all of a sudden you start receiving stuff and you get more out, that vacuum has to be filled and you just get more kind of like what you illustrated that. But with that said, I'd like to now kind of divert more towards the money side of how do you help people actually earn the type of incomes where they can build wells and they can help those children who need eyesight. And let's kind of talk on the business side now. Let's make this transition. What I know you've got a book out your seven seven, what's the name of the book? It's a seven figure funnels and slap you in the face with a cold fish blueprint on how to generate a seven figure business online and just have an ethical steps.
Speaker 2: 08:13 Smiley face always goes. I can't even repeat any of that. So just go to booking.com and you can see it. But here's the marketing title basically means there's a way of building seven figure funnels. And so with that said, tell me what are certain gifts some people, again, you've always been charitable giving. I want you to give like real nuggets, actionable steps that people can take right now to make that stuff happen. You don't, Dave, I'll tell you something interesting. Um, there's something that really I was talking about my hair getting gray, something that I'm realizing is that you can actually be really whoever you want to be and I don't want to get a little deeper in that meeting. I'll be a little vulnerable with you by nature. And I believe there were all tested. Like some people are just naturally
Speaker 3: 08:56 have an addictive personality, so maybe they're being tested like that and maybe you know, it's tough for them to stay away from alcohol or something like that. Like we're all genetically a certain which way. And you know what test that way some people are addicted to all different types of me by nature. Dave, I, I'm a little bit of a naughty boy, you know what I mean by that is like if my hands are a little greasy, I'm at someone's house. I got a cheeseburger and no one's looking. I'm going to wipe my hands on their curtains. I found true and going to the table a certain things. I'm going to litter. I'm going to do all these things. I'm a little naughty. I guess I don't do any of these things because you can be anyone you want to be and I've chosen to be a better person even though by nature, you know, I want to put my feet up and smoke a cigar and have some, some Jack Daniels.
Speaker 3: 09:40 I don't do any of that. You know what I mean? Now there are certain things you need to do to be successful in business. Right? For example, the number one thing is when I failed for 10 years, like, and I had that realization when I feel for 10 years over and over and over again, that time when I was homeless, I was first discovering a call line and funnels and 30 days went by and I didn't make any sales. I said to myself, dude, I don't care. I see all these guys making it. They don't seem any different than me, but they seem like a Weirdo just like me. It's like, I'm just not going to give up, right? I'm just going to make it happen. Or I'm literally gonna die trying in this, in this closet. So I didn't give up. And by nature, I'm a person who just gives up on, Hey, forget it.
Speaker 3: 10:20 She was a good amount of diet, nevermind gave me a cheeseburger, but I'm not doing that. So I lost 70 pounds is by choosing to be a person that's not going to give up. Number one. Number two is the discipline. Uh, I wish you can see I have a daily three. It's very simple. Every single. Okay? So what it is, I have the goals written out, right? Okay. We want this funnel. Now what we're going to do is we want to converting webinar funnel, for example. That's what we're in now. We're going to dissect that into smaller goals. Okay? We need an awesome headline. We need awesome three secrets. We need some awesome pictures, okay? These are to do list. I gotta get a guy on Fiverr. I got to get an operator to look this over. I got to get the tech person that put this together, you know, and then you keep reading the.
Speaker 3: 10:59 Now you've got a big to do list. Now I'll say this and I hold by with my heart and my soul. It is signed in my opinion, and correct me if I'm wrong, I think it is scientifically impossible on a molecular level to fail at this game. If you don't give up and you're doing at least three things a day to move your business forward, sounds good to me. No one's ever. I've said that a lot of people, no one's ever been able to say no, that's not true. So to me, that's the person I'm choosing to be. So for me success is not. What annoys me is when some people say, Oh man, you're lucky, or success is luck. I don't think so. I think success is an option and the good news is is that anyone can choose a. anyone can choose to be that person.
Speaker 3: 11:43 I totally agree with you on that. So now that you've made the choice to actually be successful, what are the things? So right now, what are the three things on your board? What are the three things you're going to do every day? I'm a little bit right now because I ran. I have goals, I have goals and it's interesting. I'll just, I'll just mention this. I have goals on my board. The other day I was in, uh, I started kickboxing and I went to the locker room and I opened up my law firm where I had all my things. I saw my breitling watch, I saw my thousand dollars shoes, I saw my Bentley keys and I saw that. I'm like, okay. It was nice in the beginning, but now it's, it's meaningless. If you look at my goals now it's to get a farm for charity.
Speaker 3: 12:25 It's to by my parents in a state where we can all be together. It's to be a philanthropy, a local philanthropist. It's about being near my community. It's about helping people. It's all about that. All the materialistic things. There's nothing materialistic. There's no Gucci purse or anything like that. There's nothing there. It's all about family, community and charity and that's, that's what drives me, but as far as my to do list, getting off Theoh my, here it is. I'm going to, um, we're going to talk to my accountant because I'm paying endless taxes and we need to see what's going on with that. I'm going to put up A. I'm going to do automated postings in my facebook group because I'm trading time for money, not automating that. So. Okay. So here's the big secret, by the way, I'm getting a little off topic, but when you're talking about content on facebook, you have to engage and when you engage, like if you put a cool content posts online and people are commenting and you don't respond, facebook just shuts you down.
Speaker 3: 13:20 It gets a little weird because sometimes you're like awesome post. I'm just like, cool, I have to say something. Right? Because when you do that engagement, then you know, you keep getting more and more and more viewed as it's awesome. So I've put that into automating. I got to get like an assistant to that because I can't. It gets annoying for me. It's cool, thank you. Awesome. You know, it's like, what are you gonna say after a while. You know what I mean? Um, and then I'm working on a few projects. We're looking to build a software. We're looking to get into real estate. We're looking to open a, believe it or not, a mattress retail store. It's going to be very unique concept, but there's a lot of things on the I, I'm a lot more than three, but you just need three. So what are some of things for those people that are listening, they need action.
Speaker 3: 13:57 Action steps right now. So typically are people are listening, are everything from people who are just getting started and just heard about click funnels to those people who are at seven figures like yourself and those who are approaching eight and even above eight right now. For those people who are just getting basically two or three, two or three versus just getting started right now, what are the things they need to focus on? What this. Check this out. I really feel as entrepreneurs, Dave, that we're artists and I feel like our mind is our canvas and it needs to be clear and it needs to be crisp us to to to create this, these phenomenal wealth generating funnel is right for that to happen. We need some systems from day one and I, and I'm only preaching what I did and when I was broke. You need an assistant right away from day one, no matter where you are financially.
Speaker 3: 14:44 For example, if you can only afford a va now listening to get plenty of Va's for $10. If you can only afford them for a couple hours a week, get it and have the number I told you to break down all the tasks you the mind is a very particular thing. You can only do a certain amount of things and then it turns off. It's like I'm done. I'm done for the day. If you're filling it up with menial things, write down your day. What do you do? How long does it take you to get to work? How long do you spend in the bathroom? How long are you spending hours trying to figure out copy all these things? How much are you worth an hour if you're worthless, just say 100 an hour. Wait a minute. Why am I spending half the day doing things? I can pay someone $10 an hour to do.
Speaker 3: 15:19 You're just messing yourself up because you're. You're. There's only so much you can do and then you're done. Get a Va. That va will make you more profitable. [inaudible]. IT'll free you up. Then you can spend your god given gifts are doing income generating activities that like, I started like that, a va for a couple hours a week. Now I have a full time in house, right hand man, but we built up that way organically. So that's number one is great tip. Yeah. So have a giving mentality from day one and have a. Have a team mentality from day one. This isn't a one man show like, I mean it depends on your goals really, but if you're trying to be in the seven figure world that it's really difficult to do it as a one man shop. So that's one thing. Another thing they have is really crystal clear clarity, and this is something really I learned in russell brunson's inner circle as well.
Speaker 3: 16:04 If you're not working towards something, you're working towards nothing and it's like my goal is already there and I get to look. I remember that you have to have those goals so you know what you're working towards everyday. Otherwise you just on the treadmill, just running in circles are running in place all the time. You know what I mean? So if you have a crystal clear goals, you have help. You have the giving mentality. Okay? Now is now. Now you want to talk about specifically onto my funnels. Is your messaging clear? Are you going to pass what I call the dum bum test? If I show you my funnel immediately and closed the laptop, are you going to say, hey, what was that? What's in it for me? Uh, and how do I get it? I've had people talk to me about their funnels right all the time and asking, hey, what do you do 20 minutes later in the company? So what do you do?
Speaker 3: 16:51 Clarity. Hey, watch this. Just do it, got milk. I mean, these are some of the largest camp marketing campaigns ever. People have their life story on their follow, right? Or they're missing everything. Just consent. What did einstein say? The beauty is in simplicity, the geniuses in taking something complex and making it so that the masses can understand. So for example, someone comes to you and say, so what is it that you do? What do you do? Um, well, I help entrepreneurs scale to seven figures by ethically injecting seven ethical principles of persuasion into their funnels. Oh, that's a long. That's a long regional. Yeah. Massive curiosity ways. There's a couple of hooks there. So what are some of those seven proven ethical steps? You know, there's a lot of different things. Um, there's scarcity, there's social proof, there's authority, there's like ability, there's tenacity, the tenacity.
Speaker 3: 17:47 For example, you know, that the lion's share of a lot of revenue is done on the back end is done in followup. Guess what? Most people don't have any follow up. I'm like, hey, how's your emails? Emails? Where's, where's that? What's that? Hey, most people listen. Shiny object syndrome where, listen, hey, media, 4,000 ads a day, we're seeing our minds are like, it's a miracle. They're not melted. Honestly, you have to constantly, how are you going to come if they're looking at your funnel and they get distracted by the 8 million things going on and they don't go back to from you, they're done with you onto the next one, right? But if you're constantly engaging with them via email or facebook group or bought or what have you, then you stay on the top of their mind.
Speaker 2: 18:29 So right now I'm opening it up your seven figure book.com funnel. And so when you go there, basically obviously you've got a ton of social proof over the top as featured nbc two comma club, yahoo finance, huffington post, fox news number one international bestselling book, and five, five different countries. You have five star ratings on there. All this again, it's $47 book. Grab your free copy of the number one best seller, seven figure funnels. So I think one of the things that I loved about your page was people, you have to understand, you have to sell even something that's free. And I had this conversation with russell the other day. I'm like the amount, I mean just to sell something free, like a free plus shipping offer. If you look at our expert secrets funnel. I gotcha. If we were print that out, I don't know, I think it's like 50, 60 pages, but it's just crazy.
Speaker 2: 19:23 But I look at yours, it's that same thing. You've got to have social proof. You've got to be willing to. And I had this conversation with my son last night, a christian, he's 15, 16 years, seven gosh, 17 years old, 17 years old and he's going, he's just getting started with click funnels. He wants to do a affiliate contest. And he's like, well damn, I'm trying to find out. You know, what? What should be my. What's my hook, what's my offer? How do I get people and most of my often page and it's itching. Having these conversations with a 17 year old son who's understanding, you have to have a hook, you have to have an offer, you've got to have a story, you got to have something that's compelling, that's there. And I think again, what I love about, about your page is it's a super simple opt in page. Again, yes, I deserve this. Interesting. Not, not want this, but I actually deserve this. So tell me why you went with I deserve this. Well, it's interesting. Yeah,
Speaker 3: 20:15 because people, uh, you know, it's basic psychology, right? That they're like, you know what? It's like giving them permission to succeed. It's like giving them permission. A lot of people are afraid of success. So this is allowing yourself to permit yourself to succeed. Now, what I really like about this page to one of my favorite things is when you opt in, you, I get obviously get your email address, but instantaneously you're taken right away to my body.
Speaker 2: 20:39 That's exactly what I wanted to talk to you about. Okay? So again, I want you guys, this is what I want you to check this out. Once you go to a seven figure book.com, opt in and usually
Speaker 3: 20:48 what most of you guys are used to seeing is you're going to go to a thank you page. That doesn't happen. So tell me, how did you open up my facebook page? So by the way, the they're going to ask, you can say seven figure book back home. They're going to ask, do you spell it or is it the number of. We got both the urls, so yeah. Okay. So check it out. So you opt in and get your email, which is cool because like you know, people get opt in, you know what's a great open rate? Twenty percent, 25 percent. What's a great click through rate one to five percent. I mean like you know, these are very high rates. Okay. So I get your email then immediately I message you on your instant messenger on facebook. My wife does and says, and it's a video now, which is important.
Speaker 3: 21:33 I'll get to them. Say it's a video saying, hey, awesome, you want me to book? That's so cool and it's me. It's kind of cool. I'm going to like a nice leather coat and like a cool background, like nice trees and stuff. Um, and that was like, you want my book? Awesome. Guess what? It's in my facebook group and my feet. It's my free facebook group where we give you ton of tips on how to scale your business to seven figures. It's a free group. Very exclusive. It's right in there. You want to eat. Would you like to go get that? Would you like to go get that now? And then they have to click. Yes. So now they've engaged in my boss and now they're on my bucket list and then now they're going and joining my group. So I've gotten their email, they're on my body and now they're in my group now by the way, emails are cool, but bots are freaking phenomenal.
Speaker 3: 22:15 Kinda like 80 percent open rate, like 30 to 50 percent click through. Like it's like the numbers are ridiculous. Like we're going to be laughing at this in years to come to like, dude, we should have taken more advantages. This is like the wild, wild west. And then of course in the facebook group, you cultivate them regularly with, with regular week of daily content. So it comes to a point, dave, honestly, and this is important, it comes to a point where were I, where people come to me to work with me and they have no questions for me. They have no qualms about my pricing and they're just ready to join because they've been soaking in. They've been inundated with so much content from bots, from emails, from my facebook group. They're just like, dude, please take my money. Do you know what I mean?
Speaker 3: 22:54 And, and it's. And that's how you do it. Know I love it. It's. So basically there's two clicks on the facebook messenger bot. First one basically says, yes, I'm in. Second one is joined my group. I joined the group. Very first thing there is, it's a pinned post where the actual download is. So the deliverable is actually in the facebook group. And then beyond that basically goes into your recent activity, which again just announced you get your new podcast. This went live on top of there. So what's your podcast? Nice hotel. Nice. We'll pitch that to secrets to scaling like you know, we're doing all the presidents. Men were trying to be everywhere. We're trying. We're listening. We started nowhere. Listen, when I joined clickfunnels, I didn't even have a facebook account because none of my friends are on facebook. I only joined facebook for click falls to be in the clickfunnels group.
Speaker 3: 23:44 Really? Uh, enough flooding. Actually. Now we have a thriving facebook group. We have an instagram with over 10,000 followers. We have a facebook business page, we have linkedin, we have youtube, our youtube channel. We've got podcasts, secrets, the scale, and we were launching a blog next week. We've got a big email list. We got a bought list and all this started from, from really nothing, but it really. I decided to be that person who's going to have all this stuff. Why, by the way, why is because I wanted the audience. Why is because when I have a cool call is like, I want to help bind kids, get their vision back, or I want to sponsor orphans or I want to do something cool. I have a community of likeminded people who were with me that'll help me do it a lot, like russell's changing the world with the brother was helping those kids and the underground railroad operation.
Speaker 2: 24:32 Well thank you and again, I think the part I hope you guys all listened to and really kind of catch your, some of the major value bonds that been mentioning here. One is you have to have a va. It's probably the biggest mistake I made was thinking I could do this myself and I was too cheap and I loved. It really was when I first started I was just too cheap and I think that the key is I don't care if it's for an hour a week or two hours a week. I saw the same thing happened in my life as far as getting assistance from my house as far as whether it's a pool keeper, someone cutting the grass, someone cleaning the house, so into the shop. What are those things they add up? It frees your mind. Now you have to do that. The other thing I really would encourage you guys to do is go through seven figure book.com.
Speaker 2: 25:11 Take a look at the way in which the funnel works. Super, super simple. I mean it is literally just an optin page directly to a facebook group. That's it. And the great part about it is the other thing you just said and that is you don't have to do all of it at once, man. I think that's where people, they just get overwhelmed and just pick one. Just pick the one thing and do that one thing. So act, bargain, appreciate that a ton. I love seeing what you're doing as we get close to wrapping things up here. Any other parting words you want to make sure people know about?
Speaker 3: 25:39 No. My parting words is really, um, you know, listen, it's very interesting, this entrepreneurial journey. I kind of, you know, I'm kind of, I'm still new. I mean we just started like not even two years ago. It's very interesting because we all started at. I think we all started at the bottom. Yeah, I think everyone started at the bottom. I know I started a pretty much a rock. I mean I was homeless, but then you start growing. You start growing an audience, then you start doing some things. You start scaling, okay, now you make, now you're making five figures, not even four figures, five figures, six figures, seven figures. I recently had a big, big mentor of mine. I found out recently from someone on the phone. They're on the phone. I was doing a sales pitch like, dude, stop those sales pitch. I've been around for a long time.
Speaker 3: 26:18 I was with this so and so and this is a big, big, big guy making one of the biggest guys in our space is a and I was with his group two years ago and it costs like 10,000 and I got to talk to him personally like once a month. I'm like, that dude was talking to. That guy talks to no one right now and he charges 10 times a month. That was on him only two years ago. Everyone goes to the exact same journey. You can be anywhere you want to be. You just don't give up and you
Speaker 2: 26:44 stick to the proven bath and it's just a big congratulate. I just want everyone to understand how truly, truly blessed we are. Uh, open the news for two. I don't watch the news by the open to use for two minutes. It is the most depressing thing in the world. We are blessed to be in a first world country and to have the internet and to have click funnels. Please take advantage of it. Well thanks, but always a pleasure talking to you. I love spending time with you today. Again, take out seven figure book.com. Having to listen to the podcast yet, but I'm sure it's good so I at that as well, but that will look forward to talking to soon, but likewise. Thanks so much. Pays.
Speaker 4: 27:21 Okay. Hey everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me. I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if people would like me to interview more than happy to reach out and have that conversation with you. So again, go to itunes, rate and review this, share this podcast with others and let me know how else I can improve this or can do to make this better for you guys. Thanks.
Dave Woodward was at Ernst and Young's Entrepreneur of the Year Gala in Salt Lake city. He shares his thoughts and experiences from being surrounded by 1,200 attendees hoping their entrepreneur won. He talks about what it takes to become successful and the importance of those who are around you.
Tips and Tricks for You and Your Business:
"There is no such thing as overnight successes."
"If you are afraid of doing hard things, you will never make it."
Success and hard work as an Entrepreneur.
Appreciation to those who surround you.
Make your dreams come true.
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward.
Speaker 2: 00:17 Well, welcome back everyone. This is going to be a little different podcast than you're used to getting from me. Uh, it's probably be a lot more vulnerable than I normally am and it probably won't be as much of a hype and, and jumping around. I've just been thinking a ton and pondering a ton. I literally just flew back from Salt Lake City and he was there yesterday with, with Russell and his wife, his parents, um, my son Chandler and his wife Fran, John Parks and Brandon at, uh, the entrepreneur of the year event. And it was just, it's caused me so much reflection. First of all, congratulations to Russell. For those of you guys, you may not have heard. Uh, he was awarded entrepreneur of the year and it was just an amazing event where we'll walk into where there's basically 1200 people in this, in the grand American hotel. The ballroom there, downtown Salt Lake City and 30 different finalists all basically been going for, you know, being the entrepreneur of the year.
Speaker 2: 01:25 And I honestly thought, you know, there's no one deserves it more than Russell. And it was interesting for me to start to really think about entrepreneurship and so often we see this, these overnight successes or what appears to be an overnight success. And it was fascinating for me as I sat there reflecting back on our journey. And most of you, you know, click funnels to most of you guys. There's only three and a half years old even though wrestled, tried literally for over the last 10 years, uh, two different times to come up with it. It wasn't till todd came on board that a click funnels actually came, came into being. But I sent me down a long journey as far as my journey as far as being an entrepreneur and all the struggles and the craziness. And yet the, the excitement that most importantly I guess for me is I'm feeling so much gratitude and such appreciation for those who have stuck by me over all the years. Most of all, my wife, um, you know, it's,
Speaker 2: 02:33 when I started as my entrepreneurial journey, it wasn't as glamorous as a lot of a lot of people are, are seeing entrepreneurship to be these days. Um, I remember, Gosh, over 20 years ago now, where at the time entrepreneurs were really those people who are referred to as people who just couldn't make it. They couldn't get a job. I remember so many times my wife been asked, so what is it that your husband does? And her not really being able to explain it and how grateful I am for her and grateful great plan for, for really anybody who is there for those who are out there going for it, who are trying to make their dreams come true or trying to have an impact on the world. And I know those people who are listening here, I don't know where you are in your journey. There's no such thing as an overnight success.
Speaker 2: 03:22 Um, I've had a couple of overnight successes. Each of one of took anywhere from five to seven years. Um, this one year as far as clickfunnels take off a little bit longer than that, and I've thought so much about just the importance of involving your loved ones and expressing gratitude to them as well as those people who support you through all of it. No one does this alone. And as we sat and saw all the entrepreneurs get up last night to accept their awards and, and just seeing that and I thought so much about so many of my conversations with Russell over the last decade there so that I've known him in different things. We tried different things we've done. And it's fascinating for me to see, to see the journey recently, Russell's done a couple of amazing podcasts. If you haven't heard of, I highly recommend you go back and check them out.
Speaker 2: 04:16 Uh, one, one of them refers to the importance of doing hard things because it increases your capacity. And I think that is so, so, so true. If you're afraid to do hard things, you're never going to make it. Um, the other one is the importance of the universe that you're creating. And for me as I, I was in the airport today and as, as we were flying back, I, it's very rare, others see me without some click funnel swag on and this a young guy who basically just graduated from college came up to me saying, Hey, do you know much about click funnels? Like, yeah, I do now, what's your question? He says, well, I'm just graduating, I've got a degree instruct in architectural engineering and I don't want to do it. And yet I'm so I'm trying different things and network marketing. I'm trying different things and, and people are encouraged me to read rich Dad, poor dad and thinking grow rich.
Speaker 2: 05:06 And, and I've heard of Russell's books. I'm like, yeah, you definitely, definitely need those. Uh, but it was just fascinating for me to see only because I was there where he was over 25 years ago. Now I'm accepted to medical school and chose not to go, uh, pursued a master's degree in exercise physiology. And then a master's in physical therapy. And after my first semester of physical therapy school, haven't been married to my wife for six weeks. And having a full ride and a four point Oh, and all that crazy stuff. Walking away from that and my dad being furious and I'm sure my inlaws must've thought, what in the world are you doing to my daughter? But as I take a look at, I mean, my wife and I are celebrating 25 years of marriage this year and I can't, I can't even begin. Thank her enough for sticking through all the craziness.
Speaker 2: 06:01 No, I've, you've heard Russell mentioned these, these quotes that are in our office quite a bit that we used them at funnel hacking live. Uh, Brent made a Winston Churchill's quote into a, uh, beautiful piece of artwork that hangs in Russell's office and says, you know, every man and I would add in here, woman to every man or woman, there comes that special moment. Winning figuratively tapped on the shoulder and offered that chance to do a very special thing unique to him or her and fitted to their talents. What a tragedy. If that moment finds an unprepared or unqualified for that work and thought, you know what? The only way you get qualified for that work, you've got to do hard stuff. It is hard being an entrepreneur, but when you sit back and you think of what you're trying to do and you're trying to help.
Speaker 2: 06:47 Last night as we sat there and to the other awards that I remember being given one was to accompany and I remember his acceptance speech. He's got up and basically said, you know, most of you guys fight for the top 10 percent of the employees. Uh, we, on the other hand, we fight for the bottom 10 percent. And it stuck with me. I'm like, what is he talking about? Great Hook by the way. But he basically was referring to this whole idea as far as their job and what they work on is trying to help people who are coming out of prison or jail or, or drug rehab or other things whose lives are in shambles of trying to help them so they don't become a burden to society, but really giving them a skillset and doing whatever it takes. And so they were awarded the social entrepreneur of the year.
Speaker 2: 07:33 And I thought, you know, that takes a lot to do that. I mean it takes a ton and it's when I look back as far as an entrepreneur that, and we've talked about this before, and an entrepreneur basically sees a problem and it's not, not typically their own, but they own it. They go out and to capture that they, they realize that it's something that they can do, that they can change the world. They can have an impact. That's why I think so much about Winston Churchill's quote as far as that that cut every single one of us, there comes that time where you're going to get tapped on the shoulder to do whatever it is that God wanted you sent you here to do and what a shame if you're not prepared, and that preparation comes by doing the hard stuff. It comes from fighting the good fight.
Speaker 2: 08:15 It comes from being out there and doing what it takes. I just, oh my gosh, my heart is just so emotional disaster because I just think of all of those who have stood by me through all the craziness and now they see success. And they think, oh my gosh, it's overnight success. It's never overnight success. It comes because you paid the price. It comes because you fought. The fight comes because you were willing to go into do what others wouldn't do, and I'm just so thankful for my wife. I'm thankful for my kids and for my friends. Thankful for my partner's a click funnels and those guys who have stood by us as we've of gone through some crazy stuff. No, I was Russell ended his acceptance speech last night with the same shirt or the same quote was on our funnel hacking live shirts. The quote that Steve Jobs gave in 1984, the misfits quote from Roberta, I think it's still tinian basically says, here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes, the ones who see things differently, they're not fond of rules and they have no respect for the status quo.
Speaker 2: 09:24 You can quote them, disagree with them, glorify or vilify them about the only thing you can't do is ignore them because they change things. They push the human race forward and while some may see them as the crazy ones, we see genius because the people who are crazy enough to think they can change the world are the ones who do, and for those of you guys were listening, I don't know where you are in your entrepreneurial journey. First of all, thank you for listening. There's a million podcast you could listen to what? I appreciate you taking time to listen to this one, but I just, if I can do anything, all is to give you hope and encouragement to just keep fighting the fight. It may not yet know. We talk a lot about you're one funnel away. This may not be the one, but what you're gonna do is you're gonna.
Speaker 2: 10:10 Learn through it. You're going to fight and you're going to gain skills. I've had the opportunity of talking to my son Chandler quite a bit over the last week, so he's been out here in Boise at the two comma club x event. I drove back to Salt Lake City where he lives with he and his wife yesterday talking about different things. Young married couple, 22 and 23 years old and you know, obviously nervous. We were sitting and talking as he's taken me to the airport this morning. As far as you know, dad, it's tough. It's tough going for it. And it's like. But I know it is. I know how hard it is, you know, it's because you have to have a guy down last month to the end. There's only $20 left in their account and if you don't, we still did a dad and oh man, I just sure there's times I think, Oh man, I'm just putting some money as an account. But the other time it typically says no, he's got to fight that fight. He's got to learn. He's got to cut his teeth and I'm so happy that he's doing it. Um. Oh Man, I just got a million thoughts. I'm having a hard time conveying them in a way that, uh, I really want to. I just hope, if anything that you feel,
Speaker 2: 11:20 did you feel that you can do it? That no matter how hard it is, we're rooting for you and therefore you. I want you to go every once in a while and when, when it gets so dark and you think, oh my gosh, this is never going to happen, and you just poke your head up and see this little glimmer of light hoping that's not an oncoming train, it's going to take you off your tracks that you know what? It's not that light there is there to get it. It always gets better. It's always darkest before his light and I just, man, I would just hope that anyone who's listening to this that you just continue, just stick it out. Just keep fighting it. It's worth it. It just is worth it. I, I've been down this road so many times where in hindsight, all the crazy crap that I went through, it's all worth it because of who I became and who you will become because you fought the fight, man. Just keep swinging. Just keep doing it. Oh, I just, I wish I could reach out somehow and just touch your heart and just let you know that
Speaker 2: 12:24 men spend time on your knees, have gotten here and answer your prayers. Speak to those who you love, who trusts you, who have faith in you, who can encourage you and just know that it's worth it. Having an amazing day and God bless you. I just, Gosh, I just want so bad for you guys just to never ever quit. Don't ever quit.
Speaker 3: 12:45 Hi everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get that next few 100,000 so we can get to a million downloads and see really what I can do to help improve and, and get this out to more people. At the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if people you like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.