Sometimes we all have lessons that we have forgotten. Recently, Dave had to relearn some lessons from Russell on product value.
Tips and Tricks for You and Your Business:
"By adding greater value, the value will overcompensate for any price reduction"
"There is a huge difference between resources, and being resourceful"
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Hey everybody. Welcome back to
Speaker 2: 00:18 radio. This has been a crazy, crazy time. I'm actually recording this in my master bedroom of kind of snuck away here during Thanksgiving holiday. The families over there on the other rooms. I went over here to hide to record this, but I didn't want to. I want to make sure you guys got this. Uh, so I just did a facebook live about it and wanting to make sure that I didn't forget the emotion that I was having right now. So I, I've had the opportunity of knowing Russell now going on I think 11, 11 years, 12 years, something like that. Some crazy amount of time and it's been fun for me to see, uh, our friendship grow and change and develop over the years, being a part in click funnels, all that kind of stuff. But the thing I'm always amazed by as I continue to learn from him and there's nothing more frustrating to meet and having to relearn a lesson, it just pays me wanting to kind of capture this.
Speaker 2: 01:06 And so honestly I thought about just calling this the confessions confessions, but I relearned about black Friday from Russell, but I think we changed it so it'll be something more along the lines of, of market less black Friday mark lesson, something like that. Anyways, backstory here. So Russell was heading out of town on Tuesday, spend the holidays with his family down in Utah. I was here in the office and, and uh, uh, Tuesday and Wednesday and our offices were closed Thursday, Friday. So I knew we were kind of coming down to the end. We've never done a black Friday sale before. And I thought, you know what, I'm going to try to provide extra value here to Russell. And uh, she even get a black Friday sale into for funnel hacking live tickets, a Julie's story. And was out. She had some family thing she was out with.
Speaker 2: 01:48 And so I was kinda running the show. They're on a couple of marketing meetings and all that and so I literally, as I was driving into the office thought, okay, what if we end up doing a cyber black Friday cyber Monday sale? So I'm trying to think of what different things we could do and I thought, you know what, why don't we ended up having a to a basically two payment plan option. We've never done it to payment plan option for funnel hacking live tickets. I thought, you know what, that'd be an awesome idea. What a great idea. How to two payment plan for funnel hacking live tickets. It's only good for cyber for black Friday and cyber Monday for those four days. And I know what I should probably just run this by Russell first. So I said on vox a, but I'm sorry. You know what?
Speaker 2: 02:29 I know your family. Everything else. Just while it's. No, I was thinking about doing this and usually Russell's real good at getting back to me on stuff and I realized that this family stuff that, you know, I'll let this slide for a bit and after a few hours and I didn't hear back and I thought, oh, maybe that's not the best idea. And because one of things I'm known for wrestling live have known each other a long time. We know how each other work real well. And so one of the things I know with Russell is he hates to say no, he hates to be the guy to disappoint and hate. No. And so I've learned that for me. Then the best thing to find out is typically way he'll say no, he just won't respond to something. So I'm sitting there thinking, you know what, I'm going to, I'll post this to him one more time and if I don't hear back then that's a no.
Speaker 2: 03:14 So I posted it one more time. Say, Hey, I know you're with family, I just want to kind of run this by before we do this. And uh, we have an inside joke about a guy who's been lily badgering Russell to do consult and this is a guy gets paid millions of dollars for consulting that Russell just doesn't have the time and the bandwidth to work with, but continues just to say, would you please, please? So he's just begging him in and it got to the point where it's like, listen, I don't respond. That's just my way of saying no. So I just kind of put the guy's initials there, said it might be in like this. And he kind of joked about it and vox dyson, all right dave, so this deal, why not, instead of lowering the price, even though it's the same price, instead of doing a payment plan, if you want to do a black Friday sale, isn't there something we can provide a value instead?
Speaker 2: 04:04 And I'm like, oh, of course price is the worst thing to compete on, especially during black Friday and cyber Monday. Because everybody else is doing that. And anytime you're competing on price, it is a race to the bottom. And everybody knows that there's no competitive advantage of being the second lowest price leader. It just isn't. So why in the world be racing to the bottom? And I'm like, oh, I know that lesson and I've said that lesson, I've taught that lesson a million times and yet I'm falling prey to it again. And so I was just kicking myself and go, oh, you got to be kidding me. So we came up with this other amazing thing where it was funnel emerged in which the product that we were sold in the past only in one time offers and fit and it has a $3,000 value, which they huge, huge bonus, which is a much better opportunity for anybody who is wanting to go to funnel hacking live.
Speaker 2: 04:52 But the other lesson about anytime you find yourself in a situation where you're lowering price, even on black Friday and cyber Monday, what happens here is now you are rewarding people for postponing purchases, which is a terrible thing as a business to do. In fact, the last thing you want to do is to encourage people to wait. That's why we use urgency. We use scarcity, all these kinds of things and so I sit there going why in the world where have done that and I was thought I was being so creative and so smart, but it was a terrible, terrible thing to do and then I'm going through some of my facebook posts that I've got this post from Dean Holland and in his his English cheeky way, basically sarcastically posts out there, shout out to all of the product owners and service providers that are about to alienate their trust in customers by discounting their products for black Friday, cyber Monday for the people that didn't buy yet.
Speaker 2: 05:43 And I was like, oh, it was like a knife to the heart and I know Dean's right to. So I got Russell and Dina. I'm like, okay, I totally screwed this thing up. But again, the lesson here I want to make sure you guys gain and get here is anytime. Find yourself trying to lower price in an attempt to gain market share. It's never, ever, ever going to work to your advantage. There has to be a way that you can add greater value and by adding greater value, the value will overcompensate for any price reduction, and so whenever you're looking offers, try to find ways of reducing price, try to find ways to where the value becomes so huge that the price seems ridiculously low because of all the extra value that they're getting. So that was the first lesson. Then the second lesson came this morning where I got this box from Steven Larsen, who's just love the guy to death.
Speaker 2: 06:38 He's just been doing amazing things recently and so he was in our facebook group and we've seen a lot of people complain and say, I just. I just can't afford funnel hacking live tickets. There are a thousand bucks. It's during the holidays and a million different excuses. Now you have to understand there's a. there's a huge different between resources and being resourceful. I've understand there's been a lot of times where I did not have the resources, meaning the money, the cash, whatever it was to actually purchase something, but the key is to find a way of becoming more resourceful. So you can either earn the money or find a different way of doing it. Now, steven has probably been the king of this when it came to funnel hacking live because this first year at funnel hacking live, he became extremely resourceful. He again still in college, didn't have a job, didn't have much money, was building funnels for people.
Speaker 2: 07:25 Thought you know what? I'm going to barter funnels for funnel hacking, live ticket, and I'm going to barter funnels for airfare and I'm in a bar to funnels for a hotel and it's exactly what he did. And because he did that, he not only got the benefit of actually being at funnel hacking live, he also got the benefit of of increasing his skill set by building more funnels, by becoming more resourceful instead of complainants. And I didn't have the money. So back to where Steven's box came in today, it's like, hey russell, Dave, I'm so tired of seeing people say they can't afford it. He goes, I personally think that person shouldn't pay their rent or shouldn't pay their other bills and she by the phone that can I have a ticket first? Because they do that, they'll find a way of paying their rent.
Speaker 2: 08:06 They'll find a way of of paying their bills. If they keep thinking they're eventually going to find a way to pay for fun, I can life. They never will. They'll never change the life. So he said, what if I actually jump on into the facebook group and I'll do a facebook live or something like that in the facebook group and and teach people how they can become more resourceful. And I'm like, Steven, that's an awesome idea. That's a great idea. And I think in everybody's out of town and didn't want to inconvenience people, I think know what, see why don't we do that like the first week of December and will be a great opportunity for us to come up with another offer and I get this little box back from Russell. He's like, Dave, you want to take advantage of this right now when we already have an offer going and like a slap in my face going again, that's like two lessons.
Speaker 2: 08:51 I know this more than anybody else and that is anytime you have a marketing opportunity and slapping you, staring you right in the face, take advantage of a right then and there. Don't think of postponing it because postponing that loses the momentum. It loses the excitement, loses the energy, and I'm sitting there just kicking myself going, Ugh, here I try to be so helpful and both times it backfired on me, but because of that seems actually gonna be doing a facebook live on Monday morning for us and it'll be an amazing facebook live. I'm sure he'll go for an hour plus just teaching people the seven lessons that he learned sitting next to Russell for two years as a funnel builder. The third lesson out of all this and that is whenever you are putting together offer understand there's a huge difference between price and value and the key when you're presenting the offer is you always talk about the value and not the actual price because the value is what people understand.
Speaker 2: 09:51 They perceive it's what they. That's what they're buying. So take for example, if you are to. We have the offer going on right now for funding by the time you listen to his argument pass, but it's a lesson in hindsight you can learn from. So what we have right now is you actually get a 2000, $997 value free, absolutely free when you go ahead and you buy your phone. I can like take before midnight on cyber Monday. The problem is if a person says, well, you know, it's, I saw it as an oto is only $300. If I was to tell the person, listen, you get a $300 product, when you buy a $997 value, they're going to go, ah, that's okay. But if I tell them that you get a $3,000 value, which to me, it's actually worth a ton more than $3,000. Considering all the values in that product is insane.
Speaker 2: 10:43 You have a $3,000 value for free when you purchase a $997 funnel hacking live ticket. So real quick summary here, understand first and foremost, never, ever, ever, ever compete on price because all it does is it alienates your best buyers. It also frustrates them because it encourages people to wait and so you lose urgency. You lose scarcity and you're doing everything wrong. He's got completely opposite of how any marketing should be done. Second, if you have a marketing opportunity staring you right in the face, take advantage of it, don't postpone marketing opportunities. They're there for a short period of time. And the third thing, always, always in your offers, talk about value and not about price. When you're talking about the value they're going to be receiving. So with all that said, if for some reason you have not purchased the funnel hacking live ticket, I don't know why I don't.
Speaker 2: 11:37 I honestly, I don't know why, but for some reason you haven't. Please go to funnel hacking live.com and get your and get a ticket. I would love to see you guys meet me there and say, you know what, Dave, I listened to that episode during Thanksgiving and I'm here because of that. That would be like awesome, or if you buy your ticket because you listened to this, send me a personal message or whatever. I would love just to see that this resonated. It made sense. Anyways, I hope you have an amazing day. I can't wait to see you guys at funnel hacking live in Nashville, the 20th through the 23rd of February. Again, funnel hacking live.com. Get your tickets and please take the heartless three lessons that I had to relearn from Russell today. So amazing. Have a great time and we'll talk soon.
Speaker 3: 12:18 Everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others? Rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get that next few 100,000 so we can get to a million downloads and see really what I can do to help improve and get this out to more people. At the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if there's people you like me to interview, more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or I do to make this better for you guys. Thanks.
While in Palm Springs for the EY Entrepreneur of the Year awards, Jennifer Garner was one of keynote speakers was Jennifer Garner. Dave shares the lessons he learned from her.
Tips and Tricks for You and Your Business:
"It doesn’t matter where you’ve been, it matters where you are going"
"Business pushes philanthropy"
"There is no try, there is only do"
"You can’t outsource your relationships"
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward.
Speaker 2: 00:17 Welcome back to funnel hacker radio. I'm so excited. I'm actually out here in palm springs and just enjoying a joint a day with my wife and uh, just after entrepreneur of the year have met with Russell and collect and she spent a ton of fun just kind of reflecting on things. And one of the things that happened while we were here yesterday afternoon, we had the opportunity of, of, of listening from Jennifer Garner and I love, I love just how authentic she is and how real she is. And I just wanted to kind of share some of the lessons I learned from listening to Jennifer Garner. So what some of the first things she talked about was, it doesn't matter where you've been, it just where you're going. And I know this is a kind of a trite little saying, but she grew up in a Hick town of a West Virginia and really where there was nothing at all and she talked about her growing up and how she had no desire of of being an actor or anything else.
Speaker 2: 01:15 You just didn't even know what that was. A. In fact, the statement she said was, I remember growing up and I thought that Gilligan's island was actually a documentary. I didn't even think of the fact that it could actually been on a set and just understanding the where she came from. She had no concept of, of movies, of Hollywood, of, of anything or like that. And I thought so often in life we get wrapped up as far as of our past and realizing you don't word. It doesn't matter where you've been hurled thing, it just mattered where you're going. I think the other things you talked about was this whole idea of success and how it changed you as you go throughout your life and really the importance of embracing it and using it to build on your dreams. My wife and I were out here and it's been kind of a surreal experience there.
Speaker 2: 01:59 We're sitting in with 200 of the world's greatest entrepreneurs who basically made it and they're successful all brought in by Ernst and young and sitting in the room, you have no idea who's sitting next to you and you have no idea as far as as the level of success at different people have attained it and where you're going. And it was kind of a funny thing where we're sitting there and as the the winners were announced in the technology division. I was obviously I really want to make sure Russell one, and it was an interesting thing. We got done afterwards and we're looking at the person who actually did win and it was Tom Siebel and this is the guy who basically bought, built siebold. The company who Marc Benioff, it learn from it now Marc Benioff is a. We would basically, it was mentored by Siebold who is now gone on to build and create another billion dollar company.
Speaker 2: 02:57 So Russell lost to a who it was just kind of fascinated that they're going, you just have no idea of the level of success. And then the overall winner happened to have been the guy who found a groupon and I'm sitting there going, all these guys are in this audience and you have no idea of the level of success, uh, the different people are at. And I think at times you get so caught up in your own life that you think that your idea of success is a certain level. And then doors get open and you're like, holy smokes, I can't believe what other levels of success are attainable. We had the same experience for those of you guys have been watching the funnel hacker TV. If you haven't, go check it out. We had three episodes in a from dreamforce in San Francisco where we're in Chicago and, uh, two private plans and, and literally within a 24 hour period of time and flying back with grant Cardone, it was just, it was just such a crazy thing when you start realizing how the level of success of the people have in life and where you're at, there's still a whole bunch of other opportunities and other ways of growing.
Speaker 2: 03:54 And so it was interesting to hear her talk about that aspect as well. One of the things she also mentioned was, uh, the time she spent with Matthew mcconaughey on the Dallas buyers club. So she was kind of reminiscing about a lot of the different movies and shows and stuff that she'd been in. And one of the things she talked about was realizing how, how much people give when they're actors, where they go all in, on portraying who they are becoming. And with Matthew mcconaughey, who's become a real good friend of hers by this time, had for Dallas buyers club, lost a ton of weight. And look to the way she described it as completely gaunt and was so weak and she was always afraid as he's walking down the stairs, it wasn't able to make it down the stairs and one of the times she actually saw him, his energy, his trailer there and he'd sit there talking to him, said, Matthew, are you going to be able to make it?
Speaker 2: 04:47 I'm just so concerned about you as a friend and I just wanna make sure you don't make it through this and, and you know what she can eat and you can do other things. And he's like, you know, Jennifer, I'm not focusing on the finish. He says I'm going through the finish line. I thought my wife has been an amazing athlete and still is to this day. And I and I've seen so many different races and marathons she's been in and there's such a difference for those people who make it to the finish line versus those people who are going through the finish line. If you haven't seen it, it's a completely different look on a person's face where they come across the finish line and they keep going because that wasn't the goal wasn't just to get to the finish line. It was I'm going through the finish line and I think that's so important in life that you realize that wherever you set your limit, that's where are you going to go, and so if you said, I'm just going to get to the finish line and I'm done when I'm done versus I'm going through that finish line and I thought that if you look at people who master things in life, that's the approach they take it.
Speaker 2: 05:51 Life is I'm going through the finish line and so I've. I'm really trying to adapt that more in my own life is to make sure that I'm going through the finishing line and not just to it. I want to do the things I really learned a ton from Jennifer on was her ability to pull the emotions of the story from the past to the present. Literally as if it had just happened. And I'm so fascinated by great storytellers because they have this insane ability to elicit so much emotion, just raw, deep seated emotion where you almost want to cry. You, you want to laugh with them, you want to because you feel like it's like you're watching it live right then and there even though they're telling a story that happened to them 20 years ago and it's something I'm really gonna try to spend more time on developing for myself over this next year is that ability to tell stories where you elicit just raw, pure, deep seated emotion where when you were crying, you could actually bring back those tiers when you were laughing.
Speaker 2: 06:53 You bring back the humor. When you are sad and you were experiencing pain, you can bring back those feelings without a destroying you, but in a way that actually helps other people really capture that same feeling that you had by doing it. That's how people are able to learn and to grow and experience things. And I think great storytellers have this insane ability to do that. And Jennifer, she was off the charts crazy with it yesterday. Uh, the other thing I loved was her, this concept of Jennifer has been a spokesperson for years and still to this day, obviously, if those guys would follow, you've seen our capital one that you've seen her involving with saving the children. And so she talks so much about the difference between being a spokesperson versus being an owner. And recently it was kind of fun. The reason she was there speaking to this group of entrepreneurs was because she's become an entrepreneur.
Speaker 2: 07:48 She's now become a business owner. And she says, and this is one of the guy believes soul so hard at the end that is business pushes philanthropy. And what she meant by that is it's one thing as a spokesperson to speak on behalf of a philanthropic idea, whereas this totally different experience to be a business owner where you can contribute your dollars, your time and everything else to that. Uh, so recently she, her whole thing is about kids and about saving the children and about making sure that young kids and young families are able to have farm fresh food. And so she's now has invested in and become a, a, a whole network of farms called once upon a farm. And our whole reason to doing that is because she wanted to be, as a business owner, to be able to contribute not only money and not only be a spokesperson, but to really crafted the business and the direction the business was going.
Speaker 2: 08:41 She goes, the hardest part as a spokesperson is you have all these great ideas you'd like to have let people know about, but they don't care because you're not the business owner. You're a hired hand. And I think the, the idea here as business owners, we have the ability to really push whatever philanthropic idea we want because you're the ones who are contributing the money behind it. You're the ones who were building it and driving it. And so I think, uh, we've tried to do the same thing with click funnels. We did donate to a dollar for every single follow that gets published to village impact. Uh, we spent over a million dollars last year, invested a million in, and they'll be a million dollars for our operation underground railroad by creating a, by filming, a documentary, paying for the documentary, and then using that documentaries you've gotten to raise money. We're now in the process of hiring an affiliate manager.
Speaker 2: 09:27 In fact, for those of you guys who might be interested, this by all means, reach out to me. If you're wanting to be an affiliate manager for operation underground railroad, by all means, let me know because we're in the process of trying to hire someone to help push this, this mission and this passion forward. And that's what you have the ability to do as a business owner, is to be able to actually make change happen. One of the things she talked about was, uh, this, some of the advice she said is, be decisive. In other words, go all in. Don't dabble. Don't dip your toe in. Realize whatever you're going to do, go all in on this thing. Focus on and spend. Don't just so often people and drives me crazy. I hear this happen all the time. Well, I'm going to try this. No, it doesn't work.
Speaker 2: 10:10 If you're going to try it, they'll never work. Uh, I think it's back to Yoda saying there is no one. There is no try. There's only do. And I think that's the whole idea here is you've got to go all in. I don't care if it's all in, on your business, all in, in your relationships, all in your parenting. Whenever you're going to do, go all in on it, man. Have a ton of fun. Get excited about it. It's one of the things I've loved, I admire so much with my wife is she has this insane ability when she's in something, she's all in it and I've. It's one of the things I'm so attracted to her because of this ability she has, if going all in with our kids. She's all in and our kids, I mean it's 100 percent as a mom. She's raising our kids in and 100 percent all in, in our relationship.
Speaker 2: 10:55 She's all in, in her church. Callings and service. She's all in on it. And I think that as you take a look at life, the people who enjoy life and experience life and love life the most, it's because they go all in on it. And I think too often people dabble thinking, I'm going to try this. I'm gonna try that. There is no try. There's only do so go all in. Have a ton of fun and experience life that way. That's the only way you truly get the most out of life without sending. I think she talked about this whole concept as far as balance in life. There is no such thing as really a balance, but you have to kind of look at it day by day and week by week and year to year. And as you kind of pay attention to those things on time capsules, you'll find areas where, you know, what, it's been a long time since I've focused in this area in my life.
Speaker 2: 11:41 And you got to go focus on that. Um, I think my wife and I were talking about it today as far as this idea that you cannot, you can't outsource certain things in your life. And one of the things you cannot outsource or your relationships, you just can't do it. You gotta you have, that's the one thing. I mean I can outsource a ton of other stuff at work and at home, but the one thing you cannot outsource or your relationships and you guys spend time, you've got to focus. You've got to develop those and build those. The one thing you can't outsource. So go all in, be excited and spend the time developing those relationships. The last thing, uh, the interviewer though, it was actually a friend of hers, she lifelong friend, she'd grown up with basically in her early days in New York trying to try to get jobs and interviewing for parts and all that kind of stuff.
Speaker 2: 12:34 And she was Korean, was sitting there asking her, so what would, what would you tell yourself today that you would do that would be important for your 28 year old self to know? And she goes at 20 slash 20. It was when Jennifer was just starting to have success and says, you know, Jennifer, what would Jennifer's now 46 as she sat on 46 and a half, just made me have a little bit 46 and a half, so it's almost 20 years before she had her first success. He says, what would you tell yourself? You went back to your 20 year old self will be the life lessons and things you would want your 28 year old self to know. And it's kind of funny because Jennifer said, you know what? The first thing I would tell myself as soon as you start having success is to understand, understand that success is stressful.
Speaker 2: 13:19 And so the very first thing I would do is I would, I would get, I would get a coach and I'd start therapy and everybody started laughing. She goes, no, I'm really serious. You have to understand that success is stressful and it will literally eat you up. And as I sat there, I thought, you know what? The greatest things I've done in my life, things I've learned the most is the importance of having mentors. Having coaches and she was talking about the same thing. Get a mentor, get a coach, get involved in therapy, find someone who can help you manage all the craziness that's going to go on in your life. And so as I take a look at all the things that have happened, the things I've enjoyed the most is when I started hiring coaches in my life and mentors, uh, for those of you guys have been following you on facebook or even hearing a lot of my podcast, uh, this, this last year, I've hired three different coaches.
Speaker 2: 14:07 I've got a coach for our financial goals and things where I'm trying to go to financially. I hired another coach as far as a trainer. I'm getting up at 4:33 days a week and it's the most brutal time and I hate it, but I love it and I'm so grateful for Eric and for all the things that he's helped me learn. I'm learning proper form and techniques and it's one of those things were working out as never. It's been one thing I've always wanted to do, but I've never focused on it and I didn't focus on it until I got a coach and I'm so thankful for him and I'm obviously I'd, I would love to have these rippling muscles and everything else. I'm not there yet, but what I am is I'm learning and I'm growing and I'm, I'm. I'm really loving getting in shape and staying in shape and focusing on it.
Speaker 2: 14:54 So realize you've got to hire a coach. And then the other coach have hired recently as a personal coach, a Jerrick Robbins, Tony's son. I hired him to help me with some of the things that my own personal life and in business and I've loved the time I spent with all three of these coaches and so I highly recommend that one of the most important things for you to make sure that you're doing is you're hiring mentors. You're hiring coaches. You're getting therapy or you're going through and that. You're using that to realize that success is stressful and your level of success. Every depends on the people you're associated with and the people you hire. And the people you're getting coached by and mentored by, so realize that you have to use coaches in your life. And I'm a huge, huge proponent of it. So as much as I love going to live events, I also love having coaches.
Speaker 2: 15:39 I hope you guys have an amazing time. Let me know if this kind of content is valued. Gee, I really, again, I value your time and I want to make sure that, uh, anybody who's listening to this, that they're getting something out of this that is a value to you. So please go to itunes rate and review this. Leave me a comment there. Send me a facebook message in instagram, personal message, email, whatever it is. Let me know if this is a value to you. If it's not, I want, I want to change it, I want to stop it because your time is the, is the one thing that I know I can never get more of, neither can use. So I want to make sure that day those you guys were listening to this, that you're getting value out of it. Having an amazing day and we'll talk to you soon.
Speaker 3: 16:15 Hey everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few $100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as at the pub like meaning. If you are more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others. And let me know how else I can improve this or I can do to make this better for you guys. Thanks.
Genius Network usually has about 200 people. This year it was about 400 people. Dave took away a ton of insites while there.
Tips and Tricks for You and Your Business:
"Don’t get hung up on your past, use it as raw material."
"You’re mindset is what focuses you behaviors."
"Every person has a purpose in life, even if it is to be a bad example."
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward.
Speaker 2: 00:17 There'll be welcome back to funnel hacker radio. I'm super excited today. I'm actually out in Palm Springs, a wee Russell and myself and Carrie wife and a collector here. It was just a ton of fun along with the Russell's parents and today's. Before we fly back, it's kind of a than I'm going to try to get caught up. I that so many things happening recently and I just feel like I haven't connected with people, so I want to kind of share some of the things have been happening and some of the lessons I've been learning, I've been traveling a ton as my wife will attest to, uh, over the last four or five, six weeks now. And so I really wanted to kind of give you guys some of the, some of the insights that I received while being at some of the events. So I can't even tell you.
Speaker 2: 00:58 I'm sorry, I can't remember all the place had been that, uh, one of the ones recently was genius network, which was last weekend and while I was there, so Jesus network is normally about 200 people and Joe Polish is the guy who basically had the standards, can usually kind of keeps it to that list, but this year he kind of expanded it and it was kind of a different dynamic, be a little bit larger. It was almost three 5,400 people. But the cool part was the insights and things that I got while I was there. And that's what some things I want to share with you. So this is going to be kind of a popery mix of a whole bunch of different ideas and kind of go through them pretty quick. But hopefully these are ideas or takeaways that might be a benefit to you and your business into your life.
Speaker 2: 01:35 And uh, hopefully this makes sense to you guys. So if there's, if you're liking this kind of content, if you don't mind, please leave me a comment. Send me an obstacle to itunes rate and review this. And if you don't mind either, uh, send me a personal message on facebook or instagram, email me, whatever. Uh, I just, I always appreciate the feedback and I want to make sure that you're getting value out of this. If you're not, I'd love to change it to make sure that you are so I appreciate the time that you're taking to listen to this and your ghost. Uh, one of the very first people who spoke was a boat Easton, and one of the things he talked about was this concept as far as who made the rules and those people that know me, I've always kind of taken it.
Speaker 2: 02:15 I've looked at rules as, as something that, uh, are, are great ideas. Had this really resonated with me because his whole thing was who made the rules. If it wasn't you, why are you following them? And I think a lot about some of the things that we typically do in life where we just keep doing it because we've always done it. Or you probably heard the story of the Thanksgiving Ham where basically what happened was a man was sitting there talking to his wife and each time I always asked them, so why is it ever safe every single thanksgiving you cut the ends off of the Ham? And she's like, I don't know. My mom always did. And she said, well great. You know what grandma's going or your mom is going to be here at Thanksgiving. I want to ask her why. And so sure enough, his mother in law was there.
Speaker 2: 03:00 And he said, so tell me why is it that you've always cut cut off the ends of the Ham before you cook it for Thanksgiving? She goes, I just doesn't make any sense to me. We're wasting all this good meat and steak. You know what I don't know my mom always had. And it's like, alright, I gotta get to the bottom of this. There's gotta be some reason why we cut off the ends of the Ham. And so he said, why don't we call grandma and let's ask grandma why she cuts the ends off of the ham every single thanksgiving. So it was sure enough they get grandma on the phone and grandma goes, well, because my oven wasn't large enough to fit the ham in, I had to cut it off and so it Kinda goes back to that same idea as far as sometimes we just obey rules and things without really knowing why.
Speaker 2: 03:39 And if it doesn't benefit us and you don't know who set the rules, you may want to question why. So it was one of things I got from bullies and I thought was just a great insight. Dan Sullivan who owns strategic coach always has a ton of words, wisdom. He's always dropping pearls, wisdom and some of the things he was talking about I want to share with you were things that I think I hope resonate with you in a way that is a value to you. One of things he said was that your past is just raw material for you to use for learning. I think so often as entrepreneurs we go through a lot of struggles and you're like, oh my gosh, I don't want to share this with anybody because I'm not very proud of it. And his whole thing was, you know what, it's just raw material.
Speaker 2: 04:17 Don't get hung up on your past. Just use your past as raw material to help you in your learning and to help others as well. Use that like a comedian would use their raw material and find ways of changing it to benefit you to make sure that it's a value to you. The other thing he talked about was this whole concept as far as that your eyes only see and your ears only hear what your brain is looking for. And I see this happen so often with so many people and it's always fascinating to me where two people can have the exact same experience and yet get a completely different meaning out of it. And I think it's really important that you take a look at the way you approach things is how you approach everything. If you approach things with the idea that I got to find out what's wrong with this, you will find out what's wrong.
Speaker 2: 05:02 If you approach it with this concept as far as what can I learn from this? What's the value in this? You will get value and you will get learning out it, and so I love the idea as far as eyes only see and ears only hear what your brain is looking for, so thanks Dan. One of the things he talked about was this concept as far as the difference between a consumer versus an entrepreneur on their mindset, and I think this is a real important for you. Anybody who's listening to this as a consumer and as an entrepreneur, you got to consider both sides to it. If you're selling a product, you're the entrepreneur and you've got to understand how are your buyers looking at this as far as consumer. So typically the consumer mindset is one of criticizing, complaining, and blaming. I think that this is one of the things I've seen happen so often.
Speaker 2: 05:43 It just blows my mind where someone can sit there and complain and blame other people for an experience that they purchased just because it wasn't exactly what they wanted. And I think too often consumers have this mentality that every almost an entitlement mentality these days and drives me absolutely insane. I hate, I have no room for entitlement in my life and I just don't do well with those people like it. The other thing he said was, as far as the entrepreneur, it says entrepreneur mindset is more of a transformers mindset and with the transformer mindset, what you're looking at is, is more things along as how can I contribute, how can I collaborate? How can I create, and I find this extremely valuable is as I look at the things that I've ever experienced, I'm in, whether it's even a negative experience, it's like how can I use this experience and what can I create from this experience?
Speaker 2: 06:35 How can I contribute to this experience? How can I collaborate with realize that every experience there's there is good in it. If you look for it, one of things he talked about again is Dan Sullivan was when you're looking as far as transformers mindset, the key to that is time, and this is one of the things I'm really going to focus a lot more on. My wife and I were just talking about this recently as far as the importance of of really dedicated and setting aside more time and Dan had a great idea here as far as the key to transformers mindset as time and too often we are so tightly scheduled that it actually constricts our ability to think and if you can't think you can't develop and you can't create, so one. A couple of things that I've made mentioned before on a prior podcast that I learned from Dan was his three types of days.
Speaker 2: 07:22 Free Days, focus days and buffer days, focus days. Those days where you're going all in and you literally are closing the door and there's no other. Nothing's happening, but whatever you've got, you've got to get done. That's your plateau, diploma type of days. These are your focus days. Those days you've got to make sure no matter what I have to get this done. Free days are the days where you're literally, which I've never done a very good job of. I'm going to. That's my goal for this next year is to start scheduling free days where you literally do nothing. You don't work. You actually allow your mind to think and to create and to develop and to be exposed to other things and one of the days that he's really well known for and that those are the buffer days where you literally understand as an entrepreneur, there's so many things happening all the time and you're trying to build and grow and develop things that we schedule things so tight.
Speaker 2: 08:08 They said what you need is a buffer day where this is your, is your makeup day. It's a day where you're like, I have nothing else to do except to get caught up on all the other things and you literally have to plan those. So you plan your focus days. You then plan buffer days and then reward yourself with free days. So those are some of the insights from Dan. Again, I always love Dan and sub is strategic coach stuff is just awesome. Um, another thing is to really focus on your strengths and not your weaknesses. That the whole idea here is to realize that your mindset, your mindset is what alters your behavior, and if you start focusing on your weaknesses and your mindset is all around your weaknesses, you will find that your behavior focuses more on your weakness. Whereas if you allow your mindset to focus on your strengths and you continue to develop your strengths and you outsource your weaknesses, you'll find that your mindset actually continues to grow and to expand.
Speaker 2: 08:57 So huge, huge believer in the idea as far as understanding. It's so much better to outsource your weaknesses and focus on your strengths. One of the things that Joe Polish, he's because you guys know Joe, he's very sarcastic guy who loves making fun of himself and others in and it's. This is a true Joe Polish, a statement that says, every person in life for every person has a purpose in life. Even if it has to be a bad example to you, and I think that is just so, so joe, but it it. I've, again, I totally agree with it that every single person who run across your life serves a purpose and sometimes that is a purpose to be a bad example, meaning I'm going to learn not to do, but this person did. So I thought that was pretty awesome. I want to do the things they had on there was actually a panel of four generations deep guys and a girl.
Speaker 2: 09:50 So three guys, one girl, uh, 18, 19 and 20 years old. And it was really cool for us, for me to, uh, I've got two kids right now in that age group and another one soon hitting it. And I've, I love, love my four boys and it's so fun for me to see how they learn. And it was fun as I listened to these four generation z people talking about how to market to generation z. So one of the things for them was that stories and experiences, what they look for, they really look for experiences for them. Everything is about the experience says we don't get too wrapped up in things as much as people think that they do. It says we've really kind of grown up with more of a shared economy and so experiences are super critical to them. The other thing he said is to make sure that you turn moments into movements and I'd look at what we've tried to do with clickfunnels and it's been one of the things we really have tried to do is to take moments and turn those into movements and I would encourage you in your own marketing to find out what those moments are and really trying to make a movement around them.
Speaker 2: 10:53 Uh, the other thing they talked about was the fact that to quote a conner blakely said, we breathe stories. And I thought, man, I mean we've talked a ton about stories and it's honestly one of the main reasons I'm doing this podcast at the recent. I'm doing it as many facebook lives as I am. I'm trying to get better at telling stories and not just telling the story, but hopefully have been able to elicit in to develop the story with more emotion. I'm sure this podcast is coming across probably more factual as far as things that actually happened, but I'm really going to try to, in upcoming episodes and things, I want to focus more on the emotion because what I've realized, and I've seen this, Russell does probably, it's probably one of the best at it, uh, is the ability to get into that state and to tell the story from as if it had just happened and to bring back those same raw, those st pure emotions because it's the first time that other person is hearing it.
Speaker 2: 11:50 And so for them, the greater the emotion that you can bring to it, the greater empathy and the greater connection they're going to have with you. So those are some of the things that they've talked about as far as generation z. A Dean Graziosi, he's a dear friend of mine and I just, I love talking to him anytime is just kind of hearing his insights. Has Been Marketing for over 30 years now. And just, uh, just always has great insights. And one of things he was talking about was to make sure that you take your marketing to the highest level of authenticity and I think that today so often there's this idea as far as kind of fake it till you make it type of approach or faking the Lambo Bose or, or the influencer type of approach to life. And I think people what I know what people want more than anything else is true authenticity.
Speaker 2: 12:36 And so don't be afraid to share your own insecurities. And I, it's again, I, I'm really going to, this is my goal in 2019 is to really focus more on, on really sharing more of my own insecurities of really. I've been an entrepreneur now for over 25 years and there'd been a lot of ups but there'd been a ton of downs and I think I probably haven't done the best job at sharing those and I hope to get better at doing that in upcoming episodes. And things. Uh, the other thing dean talked about was the importance of, of which again is something we, we tout a ton of click funnels and that is this whole idea as far as you need to focus more on raising your own money and focusing on cashflow versus going out to try to raise capital and have other people invest in you.
Speaker 2: 13:24 I'm a huge, huge proponent and believer in the fact that the greatest way to market and to grow your business is to sell, to do your own marketing, to do your own selling and to fund your own business through your own sales. That's the way you know your product and service actually resonates with the buyer. When they take the credit card out of their wallet and they actually swipe that and give you money for your product or service, that's when you know you've, you've done it right. And so I think that too often these days people are so focused on raising money and raising capital from outside ventures where the real benefit to knowing your customer, knowing your client, knowing whether your product or service actually resonates is when they pay you for it. So I did, again, huge believer in doing just that. One of the last things I want to talk to you about is a gentleman by the name of Andre Norman.
Speaker 2: 14:09 So Andre Norman, uh, ended up getting basically an African American guy grew up in the ghettos and the, some really, really bad experiences. Gangs and everything else. Ended up serving I think 18 years in prison and has now come out and is trying to turn his life around and is trying to help a deal is made thing right now is helping people with addiction, which is a huge cause that uh, Joe Polish is involved in. And one of the things he talks so much about was the pain that people experience. It says, and this is how he's taking a look at his own life. And I think it was a extremely valuable lesson to me is to realize that the things you go through in your life, they actually have a purpose. And what he said was, it's not about you and it's not about your pain.
Speaker 2: 14:58 It's about the people who are coming behind you. And I thought, man, that is so, so true. And I think this kind of ties in as far as the importance of being vulnerable, about being authentic, authentic is the Lord has given you experiences, trials in your life to help you grow and help you develop and help you to build and realize that it's not just for you. It's for the people who are going to come from who are coming behind you. And I've seen that happen so often in any of the mentors and the people I've worked with as they go through the trials of their life. They use those trials to help bless the lives of others. And I think that, uh, you take a look at, at your own life and the trials and the hard things that you go through. It's not about you.
Speaker 2: 15:40 And it's not about the pain that it caused for you, it's about how you can help the people who are going to come beyond behind you and how those lessons of your life will be a blessing to them. So with that, I hope you have an amazing day. Again, I greatly appreciate and I can't thank you enough for taking the time to listen to these podcasts. If you're liking this kind of stuff, please let me know a rate, review it on itunes. I read all the comments there, send me a facebook message or an instagram post, or send me an email. Let me know if this is helping, if it's a value to. If it's not, I want to change it because your time is extremely important to you and to me, and I want to make sure you're getting the most out of it. Have an amazing day. We'll talk soon.
Speaker 3: 16:18 Hi everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as the people you'd like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or can do to make this better for you guys. Thanks.
Over the last few weeks, Dave has been traveling to a ton of different events. In his travels, he always has take-aways. Listen to some of his Aha Moments from the road recently.
Tips and Tricks for You and Your Business:
"People pay for outcomes more than they pay for time."
"It’s marketing that makes people take action."
"You can’t serve people without selling."
"You can’t grow until you buy."
Hear more stories like this at Funnel Hacking Live February 19-23. Get your tickets now before they are gone!
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward.
Speaker 2: 00:17 Welcome back everybody. This is going to be kind of days ramps for the road. I've been traveling quite a bit. I'm going to start kicking up even more recently here at. You've got a lot of things going on, so it's been a lot of crazy thoughts. This is we're going to be a Potpourri of thoughts and things that had happened. I had been doing a lot of reading marketing books that person development books, business books. I'm speaking to a ton of different people recently, so this is going to be some of a whole bunch of just block, but I want to get it out to you guys and want to make sure you can share with us and make sure you understand some of the value that a of what I'm seeing these days. So first one is, and I've talked about this one before, but I cannot stress the importance of a story inventory.
Speaker 2: 00:57 So right now if you do not have a story inventory, you've got to write this down, air lock this thing, uh, do whatever it takes to make sure that you don't forget, start creating your story. Inventory. Store inventory is one of the things you're going to use whenever you find yourself in a situation that you have to explain things. It's all goes back to the kind of like bridges that Russell's talked about for years and it's been so fun. I was with Russell and Dan as we were traveling. I think we were in Chicago last two weeks ago and when we landed it was fascinating because all of a sudden we land and I think I had made, it was a red eye flight. We had an hour and a half, two hours of sleep exhausted and all of us were just kind of dragging.
Speaker 2: 01:39 Would come down the escalator. As soon as we hit the escalator, a land down to the bottom. It's in the Chicago airport, it'll hair. You have these underground pathways that just lead forever. I'm sure it's due to all the snow and stuff that get out there, but we hit there and above these walking. I'm walking little escalators, but walking paths, motorized, walking past, whatever you call those things. Soon as we got down there above them, are there all these little crazy lights and russell literally state totally changed. It's like, oh my gosh, I totally remember this place. I remember exactly this place and I was here with my dad and his state totally changed and Dan and are like, whoa, Whoa, whoa. We gotta capture this. So Dan grabbed his camera. He's like, all right, what backstory? What are we talking now? What are you talking about?
Speaker 2: 02:26 So the key to a lot of story inventory, you've got to have a backstory. You got to help people understand what's going on. So the backstory to it was Russell and his dad, the last time Russell was in that airport that you remembered was with his dad when he was in high school and they were coming out for the national wrestling, a meet and the emotion that Russell felt it was the craziest thing for me to see was literally changed from being exhausted to totally in state of being in that moment with his dad and when you're telling your stories, you've gotta be able to get in that moment for yourself. Tell bring other people into that moment with you. And Dan was just doing an amazing job as well. Russell, tell me about this. How were you feeling when this happened? How are you feeling when this happened?
Speaker 2: 03:07 Tell me about this. And so we're on this walk, this electronic moving path. Dan's in front with the camera. I'm on the other side with the different cameras looking at film and the story has Russell's telling us all of the raw emotions as a teenager that he had with his dad going to nationals, setting the goal, setting the dream of someday, Dad, I'm gonna. Be here, and it was fascinating, fascinating to see exactly the state that person can get into and then help other people get into that. A similar type of estate, so when you're telling your stories, first of all, you got to create a story inventory. Then you got to practice your stories. It's kind of like a comedian. Russell made mentioned this on his podcast. I've heard it from Dean Grasiozi. I was talking to a buddy of mine, Keith Yackey is going to be doing some, uh, he's doing some standup comedy and it's interesting to see all any comedian.
Speaker 2: 03:56 They basically start practicing their jokes. They've, they know certain jokes they're going to land for sure. And then they'll always toss into kind of a teaser or testing joke or testing story and they start practicing these stories. I've seen this with Russell where he will practices stories multiple times. You'll end up telling a story to me. I'll tell it to bread. I'll tell it to John. He will tell it to todd and Dale and seeing what type of reaction does he get out of it. Tells Julie and then keeps fine tuning and fine tune and then you'll take that story after he's told her one on one and then start doing small groups and then I'll actually do it on a podcast. Then they'll do it on facebook live. Then they'll actually take it like right now he's actually in San Diego just about ready to go on stage here in the next 45 minutes to a group and to make sure that every single person is a part of of exactly what's going on and so they can feel it.
Speaker 2: 04:47 They can test it, they can understand it, and they can experience that. So the whole idea behind this is to make sure that you're practicing your stories at different levels to perfect them so that you can actually tell them what the same impact with the same emotion as if it was happening to you live right then and there. So great storytellers have the ability to get into that state. I've seen it with Tony Robbins where he's told the same stories that a thousand times, but it can get in the same state, which then helps other people get in that state, so when you look at it, storytelling, a mixture, you're creating a story inventory and then start practicing those stories. Talk to the different people, see what the reaction is. Asos, we, you know, loving care about. You say, what can I do to make this story better?
Speaker 2: 05:25 How can I connect better with you? How can I get more emotion out of what I'm saying? That you can actually feel it because stories are all about eliciting emotion and feeling so that's the first thing. You have a store inventory. Practice your stories and make sure they work. The next thing. This totally, again, these are all random. Next thing here is a calendar as a reflection of your goals and your priorities. I've been doing a lot of things. I'm trying to become a better dad, a better husband, a better at every little aspect of my life, but really focusing right now on a lot of family stuff. I spent a lot of time with work and I love what I do and I love my kids and my family even more and that's why I do what I do, get my calendar doesn't reflect that as much.
Speaker 2: 06:05 Um, I'm a huge believer in, in dating my wife, but I don't, it's not in my calendar. And so I started actually putting it at the beginning of the month yet. Okay sweetheart, what are the actual dates we're going to do this and this month I've got a ton of travel. So I was like, holy cow, had I not done that, I would've missed three or four dates for my wife because I'm just not in town on the weekend. So we actually are doing our dates midweek and had I not actually set a time in advance and blocked it out on my calendar, those never would have happened. So realize that your calendar actually is going to reflection of your goals and your priorities. Uh, for me, one of the things I'm really trying to get better at is working out on a regular basis. And so you'll see at 5:00 in the morning, I'm at the gym, do Monday, Tuesday and Thursday, and that's in the calendar.
Speaker 2: 06:49 It's right there. Uh, it makes it a priority, spending time attending my kids' Games, uh, there in football right now. So football games or are super important and that's what's going on right now. Did you focus on making sure that you're looking at your calendar and your calendar is a reflection of your goals, your priorities. You'll find that you actually get more things done. Most importantly, you'll get the things that are most important done first. And next thing I want to talk to you guys about is the importance of outcomes. I would have been, right now we're spending a lot of time creating what we refer to as the four Rs. That's a four r document. Alex Charfen talked about this quite a bit. And whole idea behind this is each position, each job description actually has four rs to it. The first one is the role.
Speaker 2: 07:29 The role basically is what's the title, what's the compensation, what's the overall all ideas far behind that. The next thing is the actual requirements of that job, so what are the things they actually you have to do? Third thing, they are the results and the fourth thing then would be, I'm sorry, the second one is the root is the responsibilities, so one of the things I doing on a regular basis, they need to to actually do, to get the third thing, the third thing, then be in the results and the fourth thing then will be requirements, so the requirements, so you need to have a this skill or this skill or this skills as kind of a bare bones basic type of requirements. So those. That's what brief references as far as the four r document. If you wanna find out more about it, check out.
Speaker 2: 08:07 Alex sharpens a Huffington post article, so you just Google for ours. Alex Charfen, it'll come up, but I want to talk to you right now about when you start looking at those. For ours, the one that's actually most important that it's a in the document is actually third and that is results. One of the things we find as we start working with a lot of people that you've got to employees and you start to look at your own life. Too often we get focused on what being busy and busy. This means nothing. All that matters is what's the outcome. It's and people pay for outcomes more than they pay for time. So it's not the time or the task that matters. It's what the outcome is. And I've seen this happen a ton and uh, as I've hired consultants, I've worked with people, I don't care what it takes to get it done all at once.
Speaker 2: 08:50 I want it done. So whatever it takes to get it done, that's what I want to pay for. A same type of thing. We've had contractors over the house doing different stuff. I'm like, I don't care how many hours it takes. I just want this one thing finished so I will pay you to get it done. I don't care if it takes you 10 hours. If it takes two hours, I'm going to pay just for the result I'm paying for the outcome. So when you start looking at hiring people and you look at your business, focus on what are the outcomes when you're looking at selling, what people want to buy, our outcomes they want. What I want is I want to actually get a facebook ad up and running, making money. That's my outcome. I don't care it as far as understanding ad manager and all the different tasks and everything else.
Speaker 2: 09:29 What I want is I want the outcome. Uh, if you're a consultant and you're looking and you're working or an agency, people want the funnel built, they want, they don't care about all the time and effort you put into it. All they want is the end product. So as you start managing people, as you start looking at products is realize what people want are outcomes. And so focus more on the outcomes. Then a long laundry list of all the to do's and everything else. So if you focus more on the outcomes, you actually will get more outcomes. And that's what people want. Most. Number four is a confession here. And this confession actually is, I have ruined my family. I have totally ruined them. I have it. They can't go into the, can't see anything on TV. They can't go to the grocery store to go shopping without thinking like a marketer.
Speaker 2: 10:12 My entire family now, things like marketers as funny. The other day I, my boys were home and they were talking about, uh, uh, I forget exactly what it was like, oh my gosh, did I totally messed this up? If they had closed it this way or this way or this way, we actually would have bought from him. And I'm like, you guys all think like marketers. It's been a ton of fun, but our conversations these days revolve a ton around marketing. My boys are a little bit older. I gotta get, I've gotTa Chandler's 22, Parker's 20 Christians, 17 and Jackson's 15, but it's fun. I'm almost all listened to Russell's marketing secrets and we spent a lot of time watching funnelhacker radio or funnel hacker TV and it's been fun because they started thinking more like marketers and the reason why it's as you look at ruining your family in that way, it's really kind of fun because now conversations are around marketing and realize the whole reason why marketing matters so much is it's marketing that makes people take action and if you start looking at the way people take actions and moving their life, it's the marketing that gets put in place for them to actually think and to take the actions that they need to actually make things work in their life.
Speaker 2: 11:21 So for me, it's actually as much as I've ruined the middle and they all just think like marketers, it's been a ton of fun. So I'd recommend a. spend some time with your kids and your family and talk more about marketing. I remember years ago we started off watching shark tank and I was. I spent a lot of time with the kids. Said, okay, I need you to tell me how much is that company worth while they want $100,000 for 10 percent of the company? Well, what's that mean? The value of the company, his head, so all of a sudden they're doing math without realizing they're doing math, but I guess dad, that's, that's a million dollar company. Is it really worth that? Well, let's listen to and find out, and so as you start paying attention to marketing and you start having those kinds of conversations, it's actually a ton of fun.
Speaker 2: 11:59 Your family. More importantly, you actually will find that it starts motivating your family and your kids to start realizing what's it take for them to set things in their own life in motion. I'm number five. Here is one of the things that kind of ties into similar thing as far as marketing, but the idea here for a lot most people don't understand is you can't serve people without selling. I'm going to do a podcast later that's going to talk about my fear of selling, but for years I was always afraid of selling and what I've realized is I you cannot serve people without providing opportunities for them to buy and too often as marketers and as as people who are doing this as a business, the selling asking for the sale is so painful. It's so hard. It's like, no, I just. That's so far in my comfort zone.
Speaker 2: 12:48 I don't want to do that. Realize until there's an exchange that there can be no value given and I really want to make sure you understand that you cannot serve people until you sell them something. All the free content that you put out there, all of the things that allows them to opt in until they actually spend money with you. That's the only time that you can really serve them a everything else that you can be adding value in their life, but there's no true service given until they exchange money and it goes back to the whole idea as far as people who pay play. In other words, people who actually pay you money, those are the people who are going to take action and until they take action in their life, nothing else matters. There's so many people sit on the sidelines of life consuming massive amounts of content, but they never actually implement that or take action.
Speaker 2: 13:36 So realize you cannot serve people until you sell them something and you can't grow until you buy. So you need to be on both sides of that coin. You've got to be a buyer and you've got to be a seller, and the more you sell, the more value you will be able to give to people. The more you buy, the more value be able to consume, which in turn will then help you basically be able to serve people at a greater event later in your life as well. So please understand the importance of selling. I'm sure a lot is random potpourri type of thoughts I've had going, but I want to make sure that you understand this. The last one here was a one where actually refers to golf. Uh, so we just bought a house, built a house on a golf course. Uh, it's something I've always wanted to do.
Speaker 2: 14:18 I used to play golf when I was younger and it was always a fun, fun experience for me and I thought, you know what, these days I actually want to live on a golf course and have my kids get involved in golf. So as I mentioned, my boys are getting older and my wife's an avid runner and so it's been one of those things as a family, since we actually live on the golf course, we can go out real even late at night and just hit a couple of holes and just have fun as a family. It's been kind of a fun family sport, but one of the things you'll find in golf as far as the way people keep score is you'll hear people talk about par, about bogey, about double bogeys birdies, eagles, all kind of stuff. So real quick lesson in keeping score in golf par is what a good person should be able to get for that whole.
Speaker 2: 14:58 So that's kind of the benchmark. So if it's a par three means you should be able to get the ball from the tee, shot into the hole in three shots. If the for. Obviously it's for if the par five, it's five shots to get there. So that's par. A birdie is one less than par. So it's a par four and you've got to three, you got a Birdie, and if it's an eagle that means it's two less than par. So if it's a par five and you got three, you got an eagle, which is like amazing. On the flip side of the coin, we can go in the other direction. A bogey is one over par and a double bogey is too overpowering. But the real issue, when you start taking a look at what a double bogey really means and how this applies to you and your own life, typically the reason you hit the reason you get a bogey is because you had a bad shot.
Speaker 2: 15:44 That's why you're one over par is because you've got a bad shot and you're having to correct for that. A double bogey comments when you have a bad shot followed by a stupid shot, and what I mean by that is frequently when you're. When you're playing golf, you'll hit a bad shot and then you'll think, you know what? I know I'm kind of in the trees over here, but if I hit, I hit my ball just right and I get just underneath or between these two branches I can actually get on the green and not only saved my buggy, but actually might actually get to a par and she take a stupid shot trying to do this miraculous shot in an effort to save, save par, and what happens is you're taking a stupid shot and you're going to end up with a double bogey or possibly even a triple bogey.
Speaker 2: 16:25 So the reason I mentioned that is in life, the same thing happens where sometimes we make mistakes. There's nothing wrong with making a mistake. The hard part is when obviously you make a mistake and then you make a stupid mistake right after that, trying to compensate for it. Whereas in golf, the easy thing to do is if you make a bad shot, instead of trying to hit this miraculous shot, just take an easy shot, a simple shot where it's going to put you back in the fairway, which is the main green. If you just, instead of you're in the rough, you're in a bad shot. Instead of trying to hit this miraculous one, just take a simple shot, put it back into play and then take another shot from there. Same thing in life where in life, if your find yourself sitting there where you take something happens and it's just a bad decision, don't make a stupid decision trying to compensate that.
Speaker 2: 17:11 Just take a safe shot, make it easy and then go ball ball and make it happen. So those are some of the thoughts I've been having recently as I've been out to do it. A lot of the crazy stuff as I've been traveling, I run across all these crazy thoughts and ideas and I just, uh, I tend to run it down and sometimes I just throw them at you. Hopefully there was something of value here. If not, I apologize you spent the last 15 minutes. Listen to me anyways. Have an amazing day. If you haven't gotten your tickets to funnel hacking live, by all means, I don't know why you wouldn't, but please go to funnel hacking live.com. We'd love to see in Nashville it's going to be February the 29th, a 20th through the 23rd of two Thousand Nineteen February 20th through 23rd 2019 in Nashville.
Speaker 2: 17:52 Can't wait to see you again. If you don't mind. I love to get feedback from you. If you're liking these types of podcasts, especially this one, I know I'm all over the board on this one, but if it's a value to you, let me know. Send me an Instagram, a personal message or facebook pm or email me or whatever, reach out to me. Let me know what your thoughts are. I appreciate it. Again, if you don't mind, rate, rate, rate, and review this on itunes and share this. Thanks so much. Have an amazing day and hopefully our paths will cross soon.
Speaker 3: 18:19 Hey everybody. Thank you so much for taking the time to listen to the podcast. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get that next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people. At the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if there's people like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this. Share this podcast with others and let me know how else I can improve this or what I can do that do to make this better for you guys. Thanks.
Why Myles Decided to talk to Greg:
Greg Smith is the host the Rise Above Podcast. He is master at mentoring successful entrepreneurs scale their business to new levels. Recently, he helped take a $133,000 ARR business to over $1,850,000 in revenue in the past 11 months. He is a father of three and married to his high school sweetheart of 11 years.
Tips and Tricks for You and Your Business:
"You have to have somebody teach you the way."
"Go find a mentor, but be coachable and teachable, but most importantly, implement what you learn."
Finding a mentor who’s path you can follow and mirror is important to succeed quicker.
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Hey, what's going on everybody?
Speaker 2: 00:18 And welcome to funnel hacker radio. Today. I have a very special guest on, but you may notice this is a different voice than you're used to today. Dave's voice is very, um, I guess you could say raspy. He was yelling a lot yesterday. We did a funnel hacking live telethon. And so his voice, he's a little under the weather. So I'm taking over today. Hopefully this is close to the standard that he has already set. But today on the show, ladies and Gentlemen, I have Greg Smith. Greg, how you doing man? I'm doing great. Thanks. Miles. So, Greg, I want to start with kind of a different question than you're probably used to getting in that most podcast started off with. So I'm going to come right out the gate. Greg, what is your morning routine?
Speaker 3: 01:02 Oh, you know, uh, it's so funny because this has been something I've, I've really been dialing in. It's so funny you asked this because this has been something for me personally. Uh, growing up, like as a kid, I kid you not, I funny story. I used to sleep in my parents' room because they had TV and no other house, you know, no other room in the house did, but I'd stepped a one or two in the morning like as a five-year-old. Dang. Yeah. I've always been this night house. So for me as an entrepreneur over the past 11, 12 years I've gotten all of my work done primarily from 10:00 on, uh, because that's when my wife goes to bed and then it's just like my time. And as of recently, you know, I have three kids, six, 3:00 AM, you know, 18 months. So I've had to like start becoming a morning person and you know, the biggest thing for me in the morning, number one is, is I have my phone set to where it's on do not disturb mode and I only have like three people, like four.
Speaker 3: 02:05 So I have, you know, my parents, my wife and then uh, a few key business partners and a couple of ventures that I have that can get through to me at all times, but I keep that on do not disturb typically until 10:00 AM. And then I also now with the, the iphone has screen screen limiting like car app limiting and I turned all my apps off except for the ones that I read, um, you know, until 9:00 AM. And that's after I get my stuff done in the morning. I typically read something like I have a rule where I have a non digital morning. I used to just get up, check my emails right away and just like get into the day. And then when I found out is I was, I was always reacting to other people were throwing at me instead of like getting my mind set.
Speaker 3: 02:50 Right. So I typically don't work out in the morning. I'm a Jujitsu guy in the best Jujitsu a simply at nighttime because that's just what other people have the ability to go in. But for me, getting my mind right and reading something a pre Gutenberg like something prior to the printing press, whatever that might be for you is very important to me. So I get that in and I guess some wisdom and then I go on a typically to learn something or read something from, you know, thousands of years ago and then to go into something that I'm kind of hot on a which is marketing or mindset. And then from there I ended up, you know, kind of get thrown into the whirlwind, getting my kids ready for school, getting them off, then coming home. Then I can go into like more of reaction mode. So then my question for you, like when did you really start focusing on the morning routine?
Speaker 3: 03:41 And then there's a second part of this question and I'll ask that as soon as you kind of tell us when you really start focusing. Was it 10 or 11 years ago when you got into entrepreneurship or was it just recently? It's just recently. It was, it was really just within the past year because um, my daughter who's three now, she goes to a pre K and so her and my son Sam, they go to two different schools whereas prior it was just like, it was one school, uh, just for my boy and so my wife was really able to like take him in and kind of do the kid thing by herself and now we kind of both, like she could do it by yourself but it's just easier if we both, like I go to one school, she goes to another and so her doing kinda like Kinda loop.
Speaker 3: 04:24 So just within the past year has been like all about the morning and I don't know if that's just because I'm getting like I don't like mornings. I really don't like I am a night owl. That's, I mean that's just how I am. Like I record my podcasts episodes are typically in between 11 at night midnight. And that's because when, that's when my house is like guaranteed to be quiet because in the morning and you know, you'll find out, you know, being a new dad that in the end you probably have this now asleep. But even if you schedule, you're like, I'm going to wake up at five. Well there's, there's no law that your kid's not going to wake up at 5:15 and just, he's, he's waking up at 4:30 and stayed for two hours. So. Exactly. And then you're just totally thrown off. So it's really been within the past year because my, uh, my wife is asleep wizard.
Speaker 3: 05:09 I mean she has a thing throughout the night, even like at five months, our kids are typically get like five, six hour stints. So now there's your, there's your next funnel right there. Man. I know, I tell her all the time, I'm like, Hey, you know, she's like, ah, I just don't know. Like with the first kid we just thought it was luck. And then with the second kid, we were like, I told her, I was like, if you get the, our daughter Charlotte's asleep the same way you got Sam to sleep and we know like you're good. And then she did it and we're like, Nah, it's just too. And then we had the third one, it happened again and I mean it's literally like she is just, she's so good at it. She has been able to help a lot of our friends do the same thing too. But a lot of it comes down to the mothers, um, personality style and, and, you know, different, different feelings with letting the kid kinda cried out for a little bit. Things like that. So I expect it. I expect to see the funnel pretty. Um, I
Speaker 2: 05:58 did have one question on that. So you said you turn on do not disturb. So for me, I don't do that. I feel like I'm very reactionary even at night and it kind of takes away from, you know, sometimes family time and in the morning it's the first thing I do, I see in like, Oh man, I've got to put out these fires before I go into work. Um, and you mentioned it kind of getting your mind right and getting in that right state of mind. Do you feel by doing the do not disturb that even though like the messages and emails pile up, you're more productive during the day?
Speaker 3: 06:27 One hundred percent. Now let me tell you, because as you're saying that I'm envisioning like your phone in the morning because he's insane. Yeah. It used to be my phone. So let me tell you, the number one productivity hack that I've ever done this in productivity has been. This is actually been something where I'm like, dude, I need to put out a course on this because this has changed my life forever. Um, I have turned off all red notifications on my phone so I don't get my mail APP does not get red badges. My facebook doesn't get red badges. Instagram, my facebook pages app and my email app, they don't, they don't Ding, they don't give me red notifications and what I've also done, which is key because even when you're on do not disturb when you get a text, well I don't know if it's with texts but it will often show on your, on your screen.
Speaker 3: 07:17 You'll see it pop up. Like right now, uh, you know, you and I are talking on a podcast. If I didn't have, do not disturb on and I didn't have what's called banner notifications off, somebody could text me and I could see it and it, it would totally derail my thoughts. And so I also turn that off too. Like just to give a tip. Like you can turn all those things off and go and do not disturb, but you also have to turn off those banner notifications that are popping up on your phone because it's like, it's, it'd be amazing if you couldn't look at it. But like humans, you're just like, Dang, you know, and you look or it pops up and your, your phone, just like, even when your phone's screen just lights up, it's like, you know, Martha, you just look. So,
Speaker 2: 07:59 uh, and then we feel obligated to answer back. Like that's me. I'm like, Oh man, like this came in, I need as entrepreneurs or as employees and is people in general, like we don't want to leave people hanging. So it's like our first thought is I better respond to this. Even if it's 4:00 in the morning while you're feeding the baby or you know, as you're falling asleep, you're like, I better get this done before I hit the sack. So with that, I'm going to try to implement what you just said. I think that's great. Um, I'm going to do it and let you know. And then next time I'm on the podcast with Dave, I'll give an update.
Speaker 3: 08:26 That'd be awesome. I'd love to hear that. And it. And it will. The thing is what you find out. And I found this out, I used to travel a lot and um, we'd go over to Europe and other places where you didn't have the Internet, like legitimately, like 2009, like your cell phone carriers just didn't carry over. If it did, it was expensive and so we had all, like, we're as usually with a bunch of entrepreneurs, you get to the place where you had internet and you'd be like, oh my gosh, you know, I can get to my phone. And then when you find out is there's really not that many important things that happen within a or five hour timeframe that you just can't answer all at once.
Speaker 2: 08:58 I love it, man. I'm going to try to implement that because I agree. I think we overreact like in the instant or in the moment, like when you get back to this right away and in all reality, like people could probably wait a day, two days a week, two weeks. So if everybody out there that's listening, if my response time slows down, it's Greg's fault. Greg, I want to jump into your story. I'm like, you're a two comma club award winner, but we're going to get to that here in a minute. I want to hear about Greg. How'd you get into entrepreneurship? What was kind of that initial push into it and then what has kind of transpired over the last, you know, 10, 11, 12 years?
Speaker 3: 09:39 You know, ironically, I really became like, you know, everybody has a story, like I've always been an entrepreneur and always sold things and you know, that kind of thing. And I did like, you know, I sold like lemon heads and things as a kid, but I really didn't even know what being an entrepreneur was. I just knew like when I was 18 I didn't want to go to college. Yeah, exactly. I did my, my dad. Yeah. My Dad always joked because I always had money for things that I wanted and that was the key. Like I was a bmx or in a rollerblader, like thex games kind of did and I always had money for those things because I would work for it. And frankly I grew up in like kind of a poor middle class family. So I had to pay for my own things and so, you know, I always had that going on, but when I was 18 I had watched my sister go through college and I didn't really know what I wanted to do with my life.
Speaker 3: 10:27 And I thought, man, I'm, I just don't feel right spending money on an education where, you know, I watched my sister, not everybody's like this in college. So, um, but my sister, you know, like took bowling class and clay pottery and I'm like, you know, I'm like, this doesn't make any sense, you know, like, this is absolutely insane. And so I didn't go to college. I was in the pizza industry actually for seven years and I went off and did a bunch of odd, odd end things like bought a box truck for 800 bucks. I was going to have like a used tire business. And then I ended up, uh, the box truck was like a total lemon and I parked it in the middle of, well I won't say where, but I parked it and I never like, I don't even know what happened to it because I'm like this, like it was going to cost more to fix it and to keep it or get rid of it. So long story short, I always wanted something, I didn't know what it was. And then I had a friend approach me about network marketing company and this was when I was 22, I was working third shift and I made really good money at the time. I say really good, but you know, it was $45,000 per year without a college education.
Speaker 2: 11:31 Yeah, that's, I think a lot of people out there, you know, employees, that's a good wage right there actually for a note. No degree.
Speaker 3: 11:38 Yeah. Well, and I was watching all my friends, you know, coming out of school, out of college at that time and they couldn't get jobs in their respective fields that they went to school for. And so I was extremely happy with my job, but not my hours. The third shift, the whole, you know, climbing the corporate to where, you know, for me at that time, like I was in the trucking industry and these guys were 60, 70 years old like they were, they were bleeding it out. And so for me to get a pay raise, I needed somebody to retire, die. Yeah, totally. So, and I've always been a competitor. So for me it was like I want to be able to get rewarded for where my effort, the more effort I put in, the more reward I get. And so as somebody approached me with network marketing and I didn't even know what it was like, I had never heard network marketing, Mlm, direct sales, whatever you want to call it.
Speaker 3: 12:24 But what I saw was a product that I liked because I tried it, I loved the product I was into is the supplement space and I was a wrestler and I've always worked out and done those things. But more importantly is there was somebody attached to it that was already successful in it that said that they would mentor and teach me. And that was what I had always been lacking in the other like odd and end things that I had tried in the past with somebody to actually kind of hold my hand and mentor me through the process. And it was amazing because with network marketing, I believe you can get mentorship and training to different ways, you know, right now we're in double Comma Club, a x coaching and we pay for that. And it, my goodness just last week was, was one day of that was worth our tuition for the year.
Speaker 3: 13:09 And it's truly like unbelievable. And then the other way is you can earn favor from somebody, right? You can start to get into their good graces by serving them and providing value to them. And through network marketing, you have the opportunity to really do that by being a producer and actually taking things that people teach you and applying it, um, you gain their favorite because those people genuinely, typically like me. I love to coach and teach people as long as they're applying what you're, you're coaching and teaching and so long story man, you know, over 11, 11 and a half years now. That's what I've done. Network marketing relationships, personal growth, success mindset, strategy, like that's been my bread and butter, but that's ultimately what led me to click funnels, you know, after a long time because network marketing, I always tried to figure out how to, how to do it online, you know, I've built my business, you know, primarily I say offline, but we use funnels and stuff for our webinars and stuff like that.
Speaker 3: 14:07 But no advertising, you know. So then what was like your first initial step into click funnels? You said you were trying to get more of an online presence. What was your goal? And then like how did you find out about click funnels? Yeah, so I had um, since 2008, uh, so I started network marketing 2007, 2008. We started building our own boat called team website, like basically a training portals, right? You would come to it and you would get the documents that we have and systems and strategies on building your business and so forth. And so I started building all that, like html kind of stuff, you know, like just, I had to learn how to build websites and then I actually owned a gym for four years and I did a websites through that, um, you know, wordpress and things like that. And so I was familiar with all these different things.
Speaker 3: 14:55 And what happened was, it was, it would have been maybe a little over two years ago. I had a friend. We're trying many different softwares and we came across clickfunnels and this was like version one point. Oh yeah. And it. But it was still, it was still better than everything else out there, you know. And um, I started getting into it and it was amazing. All the stuff that was inside one piece of software and whereas before, you know, I had like 10 different accounts with different things and trying to implement it. So I saw these ability. But what really came, and I was, what I was trying to do at that time with clickfunnels was I was trying to run some ads and different things to a fitness professionals because that's part of my background with the network marketing thing as well, uh, owning a gym for four years.
Speaker 3: 15:45 But I just couldn't quite figure out like what it is that, that was like greg at that point. Like what, what was I sharing? And then I had an opportunity, uh, through learning all of this stuff. I mean, if you look in my office, there's just books and books and books everywhere. And I, I kinda, I relate it to like I had all the knowledge but I didn't have a playground to like get out there and click funnels gave me that playground. But then through a strategic relationship that I had with a couple of John, Michelle Bishop, uh, I was able to plug myself in to something and truly like show the skills that I had because they had a business idea and they were doing, you know, they're done pretty well with it, but they need somebody with the strategy. And the knowhow through click funnels and facebook advertising, Youtube, pre roll ads in those things and they needed that part.
Speaker 3: 16:38 And so we, uh, we actually formed a business and I just told them I had equity in order to do that just because my network marketing company is very successful. So in order to take time away from that and divert it had to be worthwhile. And so what was cool is through what I've, I've learned and the neat thing with click funnels, you know, going back to the mentoring thing is that you can either, you know, either pay for it or you can earn it. But the neat thing about what Russell has set up with.com secrets, expert secrets. And then you know, the final trilogy here, the final book, traffic secrets, when that comes out, he is truly given you, you know, mentoring from far with those books to show you exactly what to do with the software. And you know, if you can implement that and you learn it, it's amazing what happens.
Speaker 3: 17:25 And that's what's been phenomenal with us for the past 10 years of forming that relationship with John and Michelle is what's trending, what happened from the knowledge that I've learned throughout all the years. And we might have to cut this up and turn it into a promotional video and a testimonial video. It's all through it and it's, it's, it really is amazing. You know, the, the traffic event that we just came back to you, it really liked it. Honestly. I felt like it pulled the last 10 years of my life together and really like, even though I'd heard things and I knew them and I knew like little pieces, but the whole strategy and the overall concept that Russell teaches through that. I mean, if you can't build a business with that, I don't know what you're going to build a business with online. I really don't. I mean it's, it's the, to me, it's the end all be all in terms of like step one, two, three, playbook, and then you have the software to do it with
Speaker 2: 18:19 Mike drop seriously. Mic Drop, man. No, I totally agree at that event was unbelievable, right? Like the.com secrets, hey, how to, what you need a funnel for and how it goes, how to get the most out of your customers and then, you know, expert secrets, how to position yourself as the expert and become like the Goto or the guru and then traffic secrets, you know, how to get more customers
Speaker 3: 18:44 [inaudible]
Speaker 2: 18:45 to your product and a man like you mentioned, Russell was mentoring from afar and I think, you know, as people get into those books, implement, start having success, you know, they start moving up the value ladder and everything and try to get closer to that mentorship, right? Sometimes we have to go out and find that person, um, build a relationship with them and Russell's allowing people to do that through his books, through his courses and through as a higher ticket coaching programs. So I have a question for you, Michelle and John, you met them, have ladies edge. Tell us about the funnel. I mean, just so everybody out there listening knows this is a two comma club award winning funnel. They are crushing it. It's a beautiful funnel and the product and the results speak for themselves. So if you want to give us a little insight to that, that'd be awesome.
Speaker 3: 19:31 Yeah, it's been amazing. We, um, so originally Michelle has a background to where she used to do meal plans, you know, a long time ago prior to we actually met through network marketing. I mentored her in that specific business and then her and John got married and so then it was kinda like this mentoree relationship between me and then the both of them. And so we had a history of working together and what had happened was she had a child and a couple different moves and then she wanted to get back into the fitness industry, like, you know, and really share her message and her heart and help women, not just with meal plans but with the entire package, you know, women empowerment, a self love, all of those things that come along with it because that's a big piece of that whole, you know, world really with, with female specifically. So for us, the, the, we originally started out, um, we, we were at a premier price of $97 per month
Speaker 3: 20:22 and so that was December 17th and we are monthly reoccurring. So prior to, um, the bishops and I as they had just done kind of like a one month promo, they would say, hey, let's do a four week bootcamp. And their biggest one at one point it was like 600 people, you know, at $97. So they had had a phenomenal, phenomenal year. I won't get income for that, but we've more than 10 it since we, since we formed our partnership. And really it's just amazing how well we all work together. It's just a true blessing to be in business with great people. And so, uh, we started with $97 per month and what we did is we just transitioned, instead of trying to collect money, you know, once every month we create a continuity based program, which is the background I came from with my, my physical gym, you know, as, hey, let's get them automated and make them cancel.
Speaker 3: 21:15 And it's the best thing for everybody who holds them accountable and helps them get better results in the end and then just as of recently and, and so then we actually go back, we did that, we promote and promote it, and then we started doing like a front end hook to where we'd say $7 for seven days. We let them try us out for seven bucks. And it was a way that we could pre qualify who came in. So instead of just doing free seven days, we're like, because we're at $97 a month, I mean, you know, free seven days and then 97, that's a large jump. Even $7 for seven days in the [inaudible]. Ninety seven was lard jump. However we had a 72 percent trial to conversion rate. Holy Cow. Yeah. So that. So we knew like, all right, we have a winter. And so we built that up and we now call that the sisterhood.
Speaker 3: 22:01 And so we have the sisterhood. And then we had a lifetime membership open for, for a little while in the beginning with, since shut that off, you can't get a lifetime membership anymore. No longer. And we have now have a, a, I want to say lower tier, but lower priced package because we did have a lot of people with the demographic being in between 20 and 35 even though we have up to 60 and 65 year olds in there is phenomenal. And yeah, it's totally cool to see like the different demographics that are within there, just backgrounds and body types and everything is so amazing. The group of women, it's as crazy miles I run like I'm uh, you know, I'm a hunting, you know, fast car driving like a real man's man. Yeah. Like, you know, and uh, I, you know, I'm an, I'm an owner, you know, a partner in this women's right.
Speaker 3: 22:54 But it's amazing to watch what these women have done and like there's no judgment and it's so cool. Like it's, it's absolutely just changing a women inside out, which I know is, for me, I get passionate because I know that helps change the marriage. Yeah, that's really, that's really important to me. I've been married for 11 years, been with my wife for 17 years and so like to see that I think is like the most fulfilling part for me. But anyways, uh, we now have a lower tier and we do a free trial for seven days and then $27. But uh, we, we have kept the premier package called the sisterhood at 97 as well. So, so I think one of the big takeaways for that and that people need to realize is I'm providing value before asking for money. Right? Like, I know you did the $7 to 97, but you are providing them value where they are going to see results or to learn something. And like once they see
Speaker 2: 23:46 the value or see the results, it's like, you know what, this is what I want and that, you know, that's why we do the books. The free plus shipping, right? They're going to get it. They're going to learn, they're going to see the value and then they're that much more likely to sign up for clickfunnels, for, to join the coaching program because they've already seen how much value has been provided at such a low price point. So that $7 to 97 converting at 72 percent is absolutely insane and incredible. Um, so you guys are listening out there and provide value before the big ask. Um, Greg, I do want to ask a couple of questions. Is going to be a little rapid fire, so just, uh, as you can say as much as you want or as little as you want, but here we go. So I kind of already asked you what your morning routine was and you're already crushing it with ladies edge. We'll get to your podcast here before we get off, but you're killing it in network marketing. How do you stay motivated?
Speaker 3: 24:38 That's a great question. You know, for me it's always, it's always, um, I have journals from all of my past, like I keep journals and I've documented like the most emotional moments in that. And typically for me personally, that's changing people's lives through coaching and mentoring and so I always remember who it is that I'm serving in the end result and the feeling that comes from seeing them get that result and I keep them at the forefront of my mind and I have pictures all around my office, like if you know, you had it live, you would see like me with those people and so I keep keep the people in front of me, which was cool to hear a rustle talk about traffic is really people and when you start looking at traffic as the people and providing that value, like you said, that's what really motivates me is to see change in behavior and changing habits. So
Speaker 2: 25:24 dude, perfect answer. Next question then. What has been one of your biggest challenges? So you say you know, you're motivated by impacting people's lives, changing their lives, helping them out. Um, what has been one of your biggest challenges with doing that?
Speaker 3: 25:39 No, man. I'm gonna get a little vulnerable. I'll try. I'll keep it short though.
Speaker 2: 25:44 We love vulnerability. We think that that's important and kind of really helps people connect, right? We're not all on this pedestal. Uh, we've all been through things, so please go ahead. Well,
Speaker 3: 25:56 for me, so I started in network marketing. I've had great success in that. I love it. Like I'm still very active with my team and, and leaders in our organization and I'm absolutely love that side, but I believe that I have a bigger purpose in that I can help more people than ever, ever before with the Internet, you know, the fact is we're the first humans that have access to this thing called the Internet and we've literally touched the lives of almost every human in the world somehow. And so I've been trying to figure out, and this is what, what's been amazing is like I've been trying to figure all this stuff out, like how do I serve people? Like what do I do? Do I create a coaching program? Do I create a mentoring program? Like I still don't have the answer to that, but what I've done is I've been able to use the skills that I've acquired while trying to figure that out to do the ladies edge and that's what's been so neat is because I see my talent there, but then I also know like, you know, I also have another purpose to, to serve outside of that and I'm still really trying to figure that out.
Speaker 3: 26:53 Like what is Greg's funnel? You know, I don't, I don't necessarily have that. I know what I know what I want to do, but I don't have like the specific program lined out for it is really what it comes down to you. So that is still my biggest struggle. And I think the biggest takeaway from that that like as I as I journal about it is for anybody, because I know the clickfunnels community and I'm around it. And the two comma club thing, it's like even if you don't know exactly what you want to do, go help somebody else fulfill their vision. And that's what I've been able to do with Michelle is like help her fulfill her vision and, and I kind of took a back seat because I'm used to having the front seat, like I've spoken in very large stages and helped a lot of people in that sense, but like I've taken a back seat to, to now serve again in a different way to where I can figure out what it is that I want to do. I still don't know. So that's, that's my, you know, that's, that's still it, you know, I'm trying to figure out like how I'm going to serve the world on a bigger scale.
Speaker 2: 27:53 And I think we know that was perfect answer again. Um, but I think we all struggle with that, right? No matter how successful we are, we're always trying to find like one way or another rising something, whether that's our income or the impact or our reach. And so I'm not as a great answer. And so next, when you kind of talked about the gym, the pizza industry, the box truck, where you going to start the tire business. So I don't know how many of those were failures or how many of them just are learning experience, but how many times did you have to fail before succeeding? And then, you know, what are those experiences teach you?
Speaker 3: 28:24 Uh, yeah, there's, there's so many more stories. Unfortunately. So funny. Yeah. The pizza thing was just like my first, like I come from a very industrious town. So I started working when I was 14. I really started working when I was much younger than that. But the pizza was like my first job job that I stuck to for 77 years. And you know, I was actually one of my best friends. Well previous best friends, you know, almost 20 years ago now, uh, told me I was only ever going to amount to being a pizza boy because I didn't because I didn't choose to go to college and um, so anyways, we're no longer friends but um, you know, that always stuck with me and so I kind of had like this, like try to figure it out mentality. And so there were, there was actually like so many different things that I tried to do because at one point I just like, I just want to make money.
Speaker 3: 29:16 Like that was just like, I was like, God, I just want to make money and not have a job like, or a boss and control my life and I really didn't have clarity. And then, you know, through all of those, what I really learned is that you have to have somebody teach you the way. Like I think having a mentor and you can do this through books, right? Like, like we were talking about with Russell's books. Then Russell has other ways you can do at this even more hands on Double Comma Club coaching. Like that's even more intense. And so I think making sure that you're learning from somebody who's already gone through the experience of whatever it is you're trying to do is so important because it can literally raise like two or five or even 10 years of just regret and failures and struggles when you just say, okay, I'm going to do what they say, like the, you know, uh, Kale and talking about Hashtag do what Russell says, it's so important. So I think finding a mentor is so vital and learning and doing. And so that's like my message of life is like go find a mentor, but be coachable and teachable, but most importantly, implement what you learn. Okay.
Speaker 2: 30:24 Awesome man. Thank you for sharing that. Now. Awesome. Now these last two, we're going to end on a little lighthearted. I appreciate you coming in and getting vulnerable and telling your experiences and not just focusing on the successes, right? You're going back and talking about some of the harder things that you went through. And I think that's what, you know, a lot of us need to hear it right? Like we see these people that are having success. Russell and all those guys were like, ah, it's just so easy for them, but there's a story behind it and that was cool about traffic secrets in the week before we had, um, you know, the dry bar comedy where Russell went through all the stories and you saw the struggles that they went through, the literally the, almost being bankrupt and laying people off and you know, everybody goes through those things and I think people need to hear those so they don't get so discouraged and they were like, okay, they went through this, so can I. So I really appreciate you sharing your story. So we'll finish it off with a little light hearted. I'm a food guy. You've seen me. I'm a little bigger around the waist and everything. I love food. What is your favorite food?
Speaker 3: 31:20 Oh goodness. It's donuts. I can put down like six donuts. No problem.
Speaker 2: 31:28 Any certain type like maple chocolate, Maple Bay,
Speaker 3: 31:31 I'm a glaze with chocolate icing or glaze with chocolate icing with cream filled.
Speaker 2: 31:36 Ooh Man, that sounds good. I said, oh goodness. It's lunchtime right now. That sounds good for you. What would be your dream vacation, like kind of the favorite way or favorite place for you to relax and kind of step away for a minute?
Speaker 3: 31:51 Well, it depends, you know, you kind of have vacations that you take solo, which for me are a little mini vacations down to my property where I go hunting, but I am a very relationship focused kind of guy. So I love taking, going to amazing places like my most favorite vacation I've ever been to has been Bora Bora, hands down. But what made Bora Bora, Bora Bora was I was with about 50 people that were entrepreneurs as well and, and we all, you know, are of the same mind and heading in a direction. And so to have that experience with other people I think is, is as amazing. So for me, I love getting out and traveling really anywhere. It's about the company that I'm with.
Speaker 2: 32:35 Awesome. Man. I, I agree. Like I like to get away and relax, but I'm also a little bit of an extrovert. I talk with people. I like building relationships as well and so a kind of feel the same way. If there's not people there with me on vacation, was I really there? Is it really a vacation? So we're going to close this up, but I want people to know where they can find you. Where can they find you on instagram? Tell us about your podcast real quick and they find you on the other social platforms.
Speaker 3: 33:00 But instagram is just the real Greg Smith. Uh, that's my user. And then facebook, I have facebook page is Greg Smith. Hopefully you can find it. There's a lot of spirits, but the best place to find me is rise above podcast. So just started that, uh, were like episode 17 and uh, that's just, you know, I share a lot of really deep stories about catalyst. We only scratched the surface today on some of my past and the struggles and pains to get to where I am and continue to go through. So a rise podcast. That's, that's, uh, that's kind of what I'm putting out right now.
Speaker 2: 33:33 So where can they find that page? It's just rise above podcast.com. Yes. Awesome. So guys go to rise above podcast.com also. Go on Itunes, subscribe and review the rise of a podcast. Greg. Dude, thank you so much for coming on the show. I know it was kind of a little switcheroo on you instead of having Dave you had me, but I really appreciate you coming on. It was great talking with you. Can't wait to see you at the next event. Everyone out there listening. Go Follow Greg and then also make sure you go subscribe and review this podcast and then let me know how this episode when tell Dave if you want me to ever be back on the show or if you never want me back on the show, let us know. Greg. Thanks man. We will talk to you soon.
Speaker 3: 34:12 See everybody. Thanks miles.
Speaker 4: 34:15 Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few $100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if people you'd like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or, and do to make this better for you guys. Thanks.
Why Dave Decided to talk to Shaqir:
Shaqir Hussyin – founder of WealthAcademy, entrepreneur man on a mission. He has founded and created over 10 brands, promotions and companies that he has built to over $1 million dollars each. 2 of them to over $10 million in sales. He has created a hyper responsive profitable list of over 570,000+ subscribers and thousands of clients all over the world, and has personally hosted over 130+ live events, seminars and workshops.
Tips and Tricks for You and Your Business:
"It’s the relationship you have with your list"
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody welcome back
Speaker 2: 00:18 radio. This is going to be a wild ride. I wish he should actually record the prerecorded and secured. I talk and grab back and forth with each other here, but I've first of all, welcome to the show Mr. Secure who saying chick, you're welcome.
Speaker 3: 00:31 What's going on? Dave? I'm excited to be here.
Speaker 2: 00:34 All for those of you guys who don't know Shakira, this is a guy who's been crushing it for quite some time. He's been able to grow a list of over 600,000 subscribers using funnels. He's built over 10 different businesses that have each done over a million bucks. He's also got to. They're done over 10 million is that he's gone from zero to a million bucks in 30 days. The overall revenues like $30 million disguised. Just been crushing it. The best part though, what I love is this. The guy who is also ran out of money twice as a business guy and understands what it means to be on the highs and the lows right now. He's in the process of kind of changed this company to get some more life freedom. So he's a downsizing from 50 employees down to 18 folks on building them up. And the one thing I want from security is just not willing to sell and that's a domain. But uh, we'll get that out of him later. I think if he was joking, basically saying it's his life insurance policy. So if something goes wrong, he'll tell his family to contact, click funnels and buy the domain from him. But anyways, secure. Welcome to the show.
Speaker 3: 01:30 Welcome. I'm excited. Thanks so much. And uh, let's get this show on the road.
Speaker 2: 01:35 All right, so where do you want to start? Should we received this? So for those guys don't know. Shakira was one of our very first affiliates with click funnels way back when, four years ago, and started this whole idea as far as funnels. And one of the things he was complaining to Russell about at the time was, man, if you build software like that, I'm not gonna be able to charge thousands and thousands of dollars to build funnels and you're making it too easy. So with that set, secure, what? How's this whole funnel thing played into your game?
Speaker 3: 01:59 Well, the good news is my funnel, his business is still up and running. I actually had a Webinar that did over one point, $2,000,000, actually a on funnels. It's a mild concept is how do you go from a nobody to becoming a highly paid expert or why like to call? And that's the one of the brands that I'm involved in and I grow every day, which is google. It's essentially how do you take your message and you take the mess in your head and then turning around into a profitable message that attracts your dream clients. And then you can charge premium pricing. Because I run the business when I first got it. Actually, I should tell you where I started. So I started when I was 21 years old. Uh, just like most people, I was in my parents house and I used to um, watch late night TV and there was a guy called Andrew Reynolds and a guy called Bob proctor and they will come on and in the UK there was only one channel it was going to channel and they would talk about all this, you know, Internet marketing, all this law of attraction stuff.
Speaker 3: 03:09 And I was really attracted to it and the reason why I was attracted to it because when I was about 14 years old, I started selling stuff in the markets. I would sell clothes, I'd sell junk, I'd sell electronics. And I knew at that age now I realized and I'm very thankful. God bless my parents. Um, I had a lot of confidence, I guess talking to people a young age. So by the time I was 14, 15, I go to the markets and I would in front of hundreds of people are like, Hey, if you want to go and your mobile phone for say come over and all these, you know, elderly men and women, they would all surround me. And I was doing speeches to them, trying to sell them on back then and I must've been 14, 15, 15 years old, but now at 16 I discovered this thing called Ebay.
Speaker 3: 03:57 And I remember that night it was about 3:00 AM. I thought, man, I'm going to lie. God's going to punish me. God forgives me. I was like, because you have to say confirm are 18 years old. I was just staying up all night thinking, man, if I'm lying and got punished. And anyway, I just went ahead and I did it. Hopefully God forgives me. And so boom, 16, I started selling on Ebay. 16, 17, 18. And I never had a proper job until I worked in a construction company for my dad. So I was 16 to 19 hours, sold all of the junk from my house. And then I realize I'm out of stuff to sell. So I discover that my parents are very well loved in the, in the local neighborhood. So I started literally going door to door knocking on people's house and telling them, Hey, because I had listened to this quote and how it's changed our lives.
Speaker 3: 04:50 And the quote was, one man's trash is another man's treasure and I thought that's it, that's all. And so I would go door to door knocking on my neighbor's house and I'd say, Hey, do you have any trash in your house? Because I'm the guy that complained and I charge zero percent commissions. And they were like, I'd say something like, I'm on my way to becoming an Ebay power seller. So I charge you commission zoning and I don't know, I was young. So by the time I was doing that at 19 or 20, I had gone to an internet marketing event, a one of these seminars and the guys doing the back of clothes. And that was it man. I was like 19, 20 years old and I see this guy get on, there's only 10 people in the room. And he says, this thing is just get up, go to the back of the room. And I just look at the whole room. I had no idea about 2005 was to read. A lot of these guys get up and they go and sign up and I'm thinking to myself, he just made 4,000 pounds in 19 minutes back. I want to be like this guy, and so I'm at university. I'm starting to go there for two years. I'm starting to do a. becoming an investment banker will continue off. Can I. have you been to London before?
Speaker 3: 06:17 I was growing up, especially being an Asian kid. You know, old grandparents will tell their kids go and study and I don't know if you can see, I don't know if you can see that, but is basically canary wharf where all the big buildings and my parents would always say, son, you gotta work hard, get a degree, get a job and you're working up there. So it's cool because now I was beautiful. Three bedroom, penthouse and that's my view. Everyday I wake up the whole city from here. It's really amazing. So I'm going for this phase. I go to these Internet marketing conferences and one day I met a guy, he was, I was 21, he was 27 and he was making 100 grand a day on Click Bank and that's all done because the next day I went home, I told my parents I'm dropping out of university and my mom said, but you know, in our culture, no girl, it's going to mount.
Speaker 3: 07:18 That explains why I have an American wife by the way was important. I didn't get the get the Asian girl. So what happens is, um, I, I say to myself, I'm going to go and figure this stuff out and for nine months I buy everything under the sun. I bury myself in $45,000 worth of debt. And I was at the time 21 years old, I'm the next year I had broken through and made my first six figures. I had an 120 k. The second year I did 275 k and then my third year I hit one point $2,000,000. That was, I was 20. I had just turned 24, 23 or 24 and I just, I called up my dad, I'm like, Dad, you never believed this. I made a million dollars. And he's like, are you sure? I'm like, Dad, trust me, I'm done. I'm a millionaire. And he goes, son, don't tell nobody.
Speaker 3: 08:17 But anyway, that's a. that's a brand person job. So long story short, I go through that phase and I keep doing affiliate marketing, list building, building sales funnels. I'm, and I go into the knack of creating sales funnels, but more importantly, understanding that through each process of the funnel, depending on how you carry out a message, you can appeal to different types of people and different offers. So, you know, I didn't really go through this ascension model, which is, you know, sell a tripwire and you go seven slash 27. No, I just went, how do I set a $10,000 program? And I was very fortunate. God blessed me. Two things happened. One, I tried to click bank the first day, two days I made $15 each. And then I realized this Internet stuff works, but I can't work for 15 bucks if I'm going to do this, I need to make a lot of money.
Speaker 3: 09:17 And so then I come across these guys, call Jane and Aaron, I don't know if you remember these guys back, they used to run a company called carbon copy pro. Oh yeah. Million years ago. And through that they, I learned and I discovered the art of, if you ask people to fill out an application, you get them on the phone, you'll be able to help them with their problems, but then you'll also be able to charge a lot more. And that was my introduction to high ticket and since then I've built up a list which is really amazing. A list of subscribers, a good, uh, so about 600,000 subscribers now. So it's pretty cool. Um, in terms of the clients that I attract. And so now we have the online version where we sell digital courses when we publish lots of digital programs. And then we have the offline version, which is live events, which is guess what is the, to our free event that I went back down to our three events and then we them into a three day program. The three day program sells them into additional three day, five day, seven day programs. Um, and mostly
Speaker 2: 10:26 I'm gonna stop you. I want to kind of go through this because that's one of the things I haven't talked to too many people out on the interview. And that is um, I'm real familiar with this model. You and I were talking about some of the real estate seminars and things. And so if you're selling a high ticket, so the idea here is
Speaker 3: 10:38 you're,
Speaker 2: 10:39 you're basically sending people to a live event at a smaller one to our type of an event.
Speaker 3: 10:44 Yeah.
Speaker 2: 10:46 Okay. And so there at this two hour event as a free event or are they paying to get there?
Speaker 3: 10:51 It's a free event. Sometimes we have like a one time flip bump. Okay. 50 bucks or 100 bucks or something. Oh. Most of the time the focus is just get two hours, get them right into coming to the event. So registering online, did they register online for the event we used the online. The leads are very expensive. It scares a lot of people because if you don't do it right, you can lose your shirt. Like I've done many times over a specific campaign. However, once you kinda Dolly in, there's a lot of moving components, but one, one of the fastest ways I know how to turn $50,000 into 250 k in less than a month. And that's one of the reasons why what we've done, you know, over 100 live events.
Speaker 2: 11:40 I want to go through this. This is awesome. I love this fascinating stuff. I'm real familiar. This model, so basically I'm and the real estate stuff, we used to do it either through direct mail or through radio ads, even tv ads and stuff, driving people to a free event. So they go to the free event. You're doing it
Speaker 3: 11:54 online, so they're registering online with an upsale to get to the free events to our event. And then the speaker there is selling them to sign up for what and three day event and usually, I mean not now, but a couple of years ago I would be the three ds speaker. Well now I have two guys and a little bit older than me. And then one is the motor again, which always helps. And other one is a British, which always helps. Trust me. You know, the, the white speaker gets a lot more conversions than you told me to keep it real. So I'm this, I appreciate it.
Speaker 3: 12:37 Tell me, what are the conversions from. Let's say you've got 100 people in that first event, what's the conversions to get to the next one? So what we will do is you would in for at least a thousand registrations, so thousand registrations at 50 bucks a pop is about $50,000. That's from $50,000. We'll get a thousand people and we'll give 30 percent are people that will register to show up. So you're looking at about 300 people saying that they're going to show up. Unfortunately they don't all show up. So you have to have text messaging, facebook chat, someone calling them up, emailing them, text reminders, uh, there's a whole process in place where we follow up with them and then we take them with bribes. Hey, come and pick up one of my books or something away, a DVD or something, income hacks DVD. And so then we have from 300 people would have about 150 to 200 actually show up.
Speaker 3: 13:35 So you're looking at about 10 to 15 percent of people actually showing up. And then let's just say we have 200 people show up at 20 percent conversion rate. You're looking at, what is it like 40 buying and 40 bus, 40 buying units. Is that a good number? Because you know on the back end people minimum could be worth at least. And I, when I talk about people can be worth this much money. I'm only talking from a logical thought. Obviously they're human beings. Obviously we are buying it. It has a value by news. Got Dollar Man. So first of all, how many of those are you going to close? So you've, you've closed bout 20 percent 40 people, how much they pay in at the board. They are anywhere from $500 bucks to $2,000. Dollars is to have a lunch with the speakers and the crew and it's really amazing because we have a really high uptake on the people that would pay a premium and so we kind of know someone that is not a filter is not kind of making a fuss for paying 2000 bucks, they're going to be the person that upgrades at the live event.
Speaker 3: 14:46 So we have a group of people that will pay 500 bucks. Then we have a group of people that will pay 1500 to two grand depending on what country you, you're in something like Canada and we're doing Montreal and Vancouver will say we'll pay for your flight. So uh, if they're in one tool will say hey, you pay two grand and you will pay for your flight to come to Toronto. So a lot of the times. Yeah. So I mean we would, it depends on who the speaker is at that time. They will come up with creative ways to serve that customer by selling them into our programs. What's the three day event? We add a tremendous amount of value and then we used to do, you know, when I was younger, I guess when I was really young, only two, three years ago, we used to go to the back of grandma, a little bit of a hard server.
Speaker 3: 15:38 Now we've kind of, um, we've changed the methods and it's very simple. We offer a bunch of programs on stage and then we say, if you're interested then go and request an interview with one of our team members. If you like, what you see, upgrade. If no, don't play alone, don't play your home mortgage, don't like 10 credit cards. So I have to do that because of a religious belief, right? So for me, it's like if you can't afford our programs, don't worry. Like I've been around for the last seven, eight years, I plan to be around for the next 10 years. When you're ready, come one, what's the price point you're selling at that three day event? Then a bad event. It goes from 3000 to 10,000 to $40,000. It really depends. Yeah, three, 10, 40. Those are core offers. That's awesome. So how large are those?
Speaker 3: 16:34 So you've got typically you have theater events where you've got these 40 people. How, how large is your actual three day event? So those are very small. We found 40 to 50 is your id because if you have 40 and then you do a plus one, three guests, which is what we have to do. The reason is because we offer a high ticket programs and they will make educated purchasing decision if they don't have someone there like their spouse, girlfriend, whatever. So we will offer a free ticket for the past one to come in and we want to keep the room from 40 to 60. Forty to 60 is very containable. If you have 80 plus it gets really messy. If you have like less than 20, it doesn't usually work. So what we found is fortifying heads tend to 20 guests, maximum 60 in a room is perfect and they're selling what you're selling.
Speaker 3: 17:20 Wealth Academy was certainly worth academy products and services, so they usually digital, there's no affiliate program involved, so there's no vibe. So you can promote now that we just saying, hey, if you don't have a business, we'll show you how to set up a business and if you have a business we'll show you how to grow it and if you have the money then you can come and join shacks coaching program, which is $40,000 a year and I have over 100 people in that group. So that's, that's pretty much the model. That's awesome. So when you're looking at a large event like that, um, what's the typical breakdown as far as how many? By the three? The 10 and the 40 a. So usually we would get at least look, I just didn't want even last week, two weeks ago in London, we had 35 people in the room when I'm in London or when I'm in a country because I traveled alone when I'm in a country.
Speaker 3: 18:15 Then I just pop into the event. So there was one of my speaker, he's running the whole show. Why? It just popped in, said Hi. Hello. I did one, one or two key notes on funnels and usually they do the whole pitch or whatever, but we had a three people, three people by the 40 k plus programs and then we had maybe four people by the 10 K and then we had a whole range of people buying the three k and you know what it was really cool. Oh my gosh. I gotta tell you this. This is like I, I emailed my list everyday, seven days a week, you know, I, I send an email everyday and I've been doing that for the last five years. Okay. So I emailed every single day. There's no days I take off and back in 2010. December 2010. I had sent an email, I will.
Speaker 3: 19:08 Here's why. Did you have much money? So I bought traffic from twitter, from twitter, from fiverr. So I spent five bucks. I remember the stats like yesterday, this is no lie. I spending five bucks abandoned. This person sent you all over twitter. I go 40 clicks, 12 leads to sales. One Guy Julian gearing. Okay. I talk about him all the time that Julian, gary, he buys, he comes through that twitter, the $5 funnel or whatever. $5. Okay. And he buys a $10,000 program that I was promoting. Whoa, dude, this was back in. Was it? This was like eight years ago, seven, eight, seven, eight years ago. Two thousand and 10, so eight years ago, two weeks, two, three weeks ago he flew down to London. I never been awesome. It flew down to London from Thailand and then he decided, check, I've followed your work for so long, like you're the real deal.
Speaker 3: 20:08 I tried all this other stuff. He has worked. Boom, you buys a 40 grand program. That circle. That's honest. It's why we tell people all the time, it's the relationship you have with that list and as long as you providing value to these people on a regular basis, it's not just having people on a list, it's the relationship, it's how they engage with you and I know you. You're engaging with your list all the time. Jack. That's so, so that was a follow up. Nothing. You know, one of my previous mentors is no longer part of this industry anymore. He had built a substantial business and he would always tell, you know, this was like four or five years ago. He told me the concept of just outspend everyone and the reason why you can spend it on is because you're the person that's thinking longterm and they're not. Unfortunately, things changed for him, so he had to take an early retirement.
Speaker 3: 20:59 You know, those lessons have stuck with me. So again, thinking longterm has paid off very well. I love it. You got gotta close to wrapping things up here. What other words have. So first of all, people want to find out more about your work and they go wealth academy, both academy dot Com. That's basically where I'm at. Uh, we do a lot of live events. I guess that's one of the reasons why we talked about using funnels and live events and we actually teach our clients as well on how to set up their own live events where they can do to our free events. They can set their own mastermind coaching program, whatever. So one of the Academy Dot Com, uh, that's the main core side. I also have a blog, Shaquille.com, that's s h a r.com. Would you go to any of those two sides and join my list or you joined the list, you'll get an email a day of your life.
Speaker 3: 21:50 So I'm very proud of that because I've been consistent with that. And so I mean the emails that I done well and so I really appreciate the fact that we did this interview. It's been, it's been great to talk to you and the chat that we had prior to this as well. So I do appreciate, um, you know, one thing I would attend all of the students which is our listeners appliance and everyone that's listening to this is I was teaching my students this concept of reach out and reach up and I said, you know, when you find people that you look up to you, that you appreciate that I've been in the industry that have more wisdom that's smarter than you, then reach up and reach out to them. And so, and I said to them, I'm going to do this interview with Dave Woodward is actually interviewing me as soon as the interview is finished. I'm going to ask him. Hey, can I interview you? Yes you can. I'd be honored. I'd love to have you on my podcast. Shakira's in show is going to be exciting. I appreciate it. And we'll catch up soon dave. Thanks Jack. Well Dr. Alright, peace.
Speaker 4: 22:55 Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others? Rate Review this podcast on itunes. It means the world to me where I'm trying to get to as a million downloads here in the next few months and just crush through over 650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and, and get this out to more people. At the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if people like me to interview. I'm more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.
Why Dave Decided to talk to Yara:
Yara got her start in online business as a Relationship Coach, but as I worked with couples in strained relationships, she discovered something she just couldn’t ignore... Most relationships struggle because of BAD communication. She became obsessed with figuring out what makes someone a GREAT communicator, and realized that a simple shift in the way we communication with each other can dramatically repair and build—not just personal relationships, but entire businesses. As it turns out, the same is true for Entrepreneurs. Most entrepreneurs struggle in business because of BAD communication with their customers and audience.
Tips and Tricks for You and Your Business:
"It’s interesting what happens when you start treating people like people."
"Stop using your list like a booty call."
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward.
Speaker 2: 00:17 Hey everybody. Welcome back to funnel hacker radio. I am so excited today. I have the opportunity to have a dear friend on the show and it's been. I've had the opposite. I've seen her go through this change and metamorphosis and she's crushing it right now. I want to welcome to the show, Yada Golden. Thank you for coming.
Speaker 3: 00:30 Oh my gosh. I'm so excited to be here.
Speaker 2: 00:33 I am so excited. Now. What for those you guys who don't know Jada, she's actually going to be speaking at hacking live. So if you don't have your tickets, you want to go right now to funnel hacking live.com. Buy Your tickets, make sure you're there so you can actually see her speaking onstage. This is such an exciting thing for us. Um, so for those of you who aren't familiar with Jada, she actually got her start as a business, as a business and relationship coach online. But I'm sorry, you were more of a relationship coach online and in doing it it was. I remember when you were an inner circle, you're like, ah, I'm kind of dealing with it, trying to save or get people out of bad relationships. And it was kind of a weird situation, but as we were just talking offline, you have the opportunity of reaching this Aha.
Speaker 2: 01:17 That's the most important thing is communication and you've come, you've found this crazy ability and it's just be honest, probably one of the best email writers out there right now of being able to craft story selling into, into emails that actually touch the heart in a really weird way that most marketers would never even think of. So we're going to dive right into this whole story selling communication piece. But again, if you haven't seen Yada, check her out at Yada Golden. That's why a r a, G O, l d e n Dot Com. And again, make sure you go to funnel hacking live.com, get your tickets are gonna. Want to see her live on stage because of the value she's going to drop. You're just a few minutes. So would that Jada wanting to kind of just dive right into this whole communication thing a and I been talking right about this whole idea that, you know, for a lot of entrepreneurs it's like, oh I've got to send another email and you try to crank it out real fast and you don't really realize that what you're talking to is actual people on the other side and you missed the communication and people get frustrated that their emails don't convert and you've got this crazy ability to do it.
Speaker 2: 02:19 I know Jamie Cross is one of the first ones that I remember you working with. I don't know if she was your first client, but if you don't mind, tell people a little bit about what you've done for them and how it's working and why the story stuff is so important to you.
Speaker 3: 02:30 Yeah, absolutely. Well thanks for that awesome introduction and uh, yeah. If you haven't gotten your ticket for funnel hacking live, make sure you do it because it's going to be the first time that I'm actually speaking on stage and I am just as excited as I am nervous. Like when Russell asked me, I was like, I want to throw up and I want to like scream it from the mountaintops so that should be fun. I'm Jamie Cross was in fact my first client. She is actually one of the, she's actually the main reason I should say why I got into writing, which is what I'm doing now. Um, she approached me in January. She's just like, Hey, I love all this stuff that you write on facebook. Every single piece of content that you put out there. She's like, have you ever considered writing for somebody else? And at the time I had it. It was just my means of communicating with my audience was long form copy.
Speaker 3: 03:20 Um, and so I gave it a shot. I was like, Hey, I'll try it. And so I wrote for her and her audience just ate it up. And what I was doing really was telling the story of how she created her company and why she was so passionate about the products that she was putting out there, like why it was necessary for her to create these products. And so we just started telling the story of her growing up and her father and her children and how all of this kind of came to be. And a really interesting thing happened. Her audience started opening the emails more than they ever had and it became really, really easy to identify what a topics, let's say were important, were resonating with them, what parts of Jamie's story they resonated with. And what was cool that we were able to do with those is that we were able to take the, the, the front runners, the winning emails and turn those into facebook retargeting ads because now we knew that they resonated with the right people, right? The quote unquote right people. And
Speaker 2: 04:22 for context, I want people to understand what Jamie's businesses. That's the crazy part is the type of business. This is not the type of normal business. You expect emails to have any impact on at all, so if you don't mind just give a little context here as far as what type of business Jimmy had and why her stories were so magnanimous in conversion because of your
Speaker 3: 04:42 content. Yeah, absolutely. So Jamie Cross owns Mig soap and body and they sell organic soap. They do a organic skin lotions and face products and all kinds of amazing products, which if you haven't checked out, you definitely should add Mig, souq.com I believe. And so we were telling all these stories about how she was going wild crafting and finding these herbs and putting them in these lotion bars that are helping people overcome things like Eczema and psoriasis and skin conditions of all sorts. And so we started telling those stories and like I said, the front runners became really, really easy to identify and I believe one of the coolest stats that we have out of that campaign was that we took one of one of those emails which talked about her faith, right? How much faith she had and she had asked God for a sign and we took that story, put it on facebook, and I think her cost per acquisition, if I'm not mistaken, went from like $60 dollars per person down to like $3 and eighty four cents, which was just unreal.
Speaker 3: 05:45 Right? And, and the. And the other beautiful thing is that every story email that we sent out for her on the back end was making between a thousand and $1,500. Right? And so you're giving something, you're giving your readers, you're giving your audience something that they can connect with, something that they can be a part of, which is something that Russell is amazing at doing to. Right. Whenever he puts on an event or whenever he has a launch, he gives ownership of that thing to the audience, right? He gives it to the funnel hackers. He's like, hey guys, this is what we're doing. Like we need your help and we need you to show up and here's the t shirt and like this is the date and here's the website and here's a cool video. And he gives it to the audience, which allows them to become a part of something bigger than themselves. And you can do that around anything you can do that. I run a coaching product. You can do that around an ecommerce product, you can do that around an info product. It's just a matter of creating and crafting that story and then giving it over to the audience.
Speaker 2: 06:43 You've done such an amazing job, especially with Jamie story of helping her blossom as this attractive character. And I think that when you're connecting with people and the reason I love her stories because it's a physical product, and so often people think of email as well, I'm just selling an info product. She's selling a physical, tangible product. And the key there for me is I've taken a look at what you've written is you have this crazy ability to draw someone in so deep that they're literally waiting with bated breath for the next email. It's like, oh please, where's the rest of the story here? There's got to be a push. I want to see the next one right now.
Speaker 3: 07:21 How do I do that? Kind of like an innate ability like my, my way of moving through the world is through feeling right, like I want to feel all of the things and that that range of human emotion is just huge. Right? And so when I can wrap words around the emotion or the experience that somebody that's like, that's my, that's my gift, right? It's, it's being able to say, oh, I see how excited you are about this thing. Let me make sure that, that I can convey that to the audience. And so that comes with adding detail. It comes with really getting the story out of the entrepreneur and then conveyed to the audience like this is, this is why this is important, but also following Russell's kind of epiphany bridge story and saying, you know, they're on this side of the bridge right now and they don't understand why this is important or what's happening.
Speaker 3: 08:25 So let us tell them a story that helps them understand. And on the other side of that, one of my favorite things to do is to give the reader the win. So I never sit there as the glue on the top of the mountain saying, and that's why blah blah blah, blah, blah. You know, like, I don't want to be the teacher. I want to be appear. I want to be shoulder to shoulder with them and say, I know that you know this because I just told you this story. So you understand now you like where we get this together. Right? And it's amazing to see what happens because then you them an opportunity. So the call to action in most of my emails is, Hey, just hit reply and let me know if this resonated with you. Let me know if you've ever had an experience like this in your life.
Speaker 3: 09:05 Is this something that you're struggling with? Why don't you go ahead and let me know. My team and I are here to help. So it's a very, very open door and it creates a feedback loop between you and your audience. Like this is what people are missing with the broadcast emails or with the followup sequences that they're sending out. Is that all of the emails that I send out our broadcasts and what that creates is a couple things. It creates a perpetual ask campaign with your audience because you have your finger on the pulse of like, Hey, this is resonating, this isn't, this is what they need, this is what they're asking for. Right? It also allows you to create an audience selected indoctrination sequence because once you have enough email sent out and you know which ones are the winners, you can simply convince those to the very beginning of your indoctrination sequence and you know that there is going to resonate with the right people because your audience who's purchasing from you already have selected those as the winners.
Speaker 3: 09:59 Right? And the third thing is that, like I said, it is a feedback loop. Like you know what's going on with your audience and you know, I don't think that. I don't think that that will ever be a bad thing to have. Right? Like so many, so many marketers have spent hundreds if not thousands of dollars creating these lists only to ignore them. Right? And that's like, that's where your money is made, but I feel like people are scared to talk to them because they're like, if I say the wrong thing, they're going to go, but then leaving your list and you not talking to them, it's pretty much the same thing. It's getting you the same result. Right? So you may as well say the damn thing and see what happens.
Speaker 2: 10:40 I think you're one of the few email marketers I know that actually encourages people to reply. I mean, I honestly, I remember the first time they can wait a second if I reply, where's that really going to go? Someone asked me that is. I mean because most of the time when we send out broadcasts, it's, you know, buy my stuff, go take a look at this or stay tuned for the next thing. And there's really no true communication and that's one of things you really, really great at, Yada, is that ability to communicate with a huge list. I mean it's not like Jamie's only got five people on our list. I mean, she's got a very, very large list he's built and encouraging someone to reply. How do you handle all of them?
Speaker 3: 11:16 Yeah, I think that that's really on the business owner. I have a part in that, but I do warn them ahead of time. I think we, uh, we sent out, I was writing from Mike Schmidt for awhile and he has a digital marketing agency, right? Who helps other digital marketing agencies kind of grow their businesses and he also services his own clients. And I told him, I said, you're going to get replies. And I wrote one email and in 45, in the first 45 minutes from sending it out, he had 75 replies messaged me. He met me in a panic and he's like, they're replying. And I was like, I told you, they were gonna reply. He's like, well, what do I do? And I was like, solving some big.
Speaker 3: 11:57 And that was when it really became clear to me that we were in an ask campaign because the topic of the email wasn't actually a service that they provided, but his list went crazy over it. And I was like, well, just create that for them, right? Like you can't, you have the ability to offer that, so just create it. And so it's just a really interesting thing. You do have to be set up on the back end to receive those replies, um, and to be able to sell them something because I believe that when somebody replies, they're raising their hand and saying, Hey, I'm interested in what you just said. And so now it's the responsibility of the entrepreneur on the back end to say, okay, I understand that you're interested. Let me, let me convert that interest into a sale.
Speaker 2: 12:39 I love it. I think that's the part that people miss in the whole idea as far as email as a means of communication. It's really one of the ways that we start seeing a lot more emails getting opened, a lot more engagement on a lot of our social posts. You never talking beforehand about some of the things Rachel Peterson was doing them with regard to engagement. And the whole idea here is you wanting. Everyone talks about engagement on social platforms, but they never talked about engagement in an email campaign. I think it's one of the things you've done such a great job about doing is is increasing that engagement to where now all of a sudden that client feels like you as the business owner over your clients, as the business owner are actually interested in their success. They're interested in their feedback. They want to see what the next step is for them. How can, how can we help you? Which usually is just kind of given us, Oh yeah, I'm, I'm here to help you have better. I'm really not as to sell you stuff.
Speaker 3: 13:28 Yeah, exactly. Exactly. And people feel that, right? And people know that the entrepreneur, like the CEO of the company isn't sitting down every single day at their desk typing out an email to you. We would love to feel like, Hey, this is Russell's writing specifically to Yada, but it's not happening. You know? And so I think one of the things I've done is I've completely removed the first name. Like I know everybody loves Hashtag first name, right? First name, last name, and I'm like, stop it, respect your reader, like we know that you're not actually writing to us. Just, um, one of the things about the replies, so that I would, that I will say is that when you get replies from an email list, your deliverability goes up to, right? So this works on so many levels because now people are replying to a list that means that they want your email, you know?
Speaker 3: 14:22 So it's, yeah, it's really, really interesting what happens when you actually start treating people like people and you actually do what you say you're going to do by being there and helping them and answering their questions. And this can create your lead magnets for you, right? This can create your next product for you. This can, this can create so many things for you if you just utilize it the right way. And I think that one of the things that a lot of people are scared of is will. If I tell my story, people aren't going to like me or they're gonna leave my list or you know, they're not going to buy from me. And I think it's quite the opposite. I think that when we share the struggles that we're having, like no matter what level of success we're having, like there's still struggles, right?
Speaker 3: 15:06 There's still problems, there's still challenges and that doesn't mean that they're necessarily bad, but most of the people who follow you, they follow you because they see you as somebody that they'd like to follow in their footsteps that they'd Sunday, like to be like or have the results that they have. And so that means that they're somewhere on the path of the journey that you've already been on. Right in Russell says like, you only have to be a couple of steps ahead of somebody in order to inspire them or to motivate them or to be able to help them. And so being willing to be vulnerable and share those steps is what causes those people to come closer. Right? And so that's what your story does. It invites people in and says, Hey, let's sit down and want to tell you the story of how I got to where I am and everything that I've had to face on the road here, and hopefully that can be helpful for you and when you help them in the process of them becoming, you are the natural solution to their problem.
Speaker 2: 16:02 Oh, I love that. I think it's. It's funny. I was talking with Andrew Warner Interviewing Russell just two days ago down in Provo, Utah. Items Fascinating. He did a podcast with Pat Flynn and pat was interviewing him on. Andrea has this crazy ability to interview people and get just. It's probably one of the best. I wish I was more like, can I
Speaker 3: 16:21 them?
Speaker 2: 16:23 He actually, he gets every emotion out of it. It's the weirdest thing, but one of the main things he said was that he found the best way to get someone to become vulnerable, honest podcast was for him to start off being vulnerable, which I thought was really fascinating because usually people, especially on a podcast, if you're interviewing ceos and everything else, it's everybody's posturing. You know? Wait a second, who's who's taking the lead here? And it was fascinating as I was sitting there talking to him, he says, yet I. I learned that actually from reading how to win, how to influence when friends basically, and his whole idea behind that was the more vulnerable he was at the beginning. It almost, it wasn't self deprecating, it was just as being transparent and as he reached out that way at first that the interviewee wasn't real quick to be vulnerable right there, but they saw later on in the interview that it became much more open and much more vulnerable because of his transparency and I think I see the same thing in the stuff that you, right where you have this ability to, to be vulnerable but at the same time to let them know that I've been through it and I can still take you to where you want to go.
Speaker 3: 17:29 Yeah, no, and he is spot on about the vulnerability. I think that one of the things that people get backwards about vulnerability is that we're like, okay, well we'll be vulnerable once we see them be vulnerable and you get to go first. I know that if it doesn't, it's not what you want to hear, but you get to go first. And so if I come on here and I'm just like, Hey Dave, you know, this is like. I mean, I kind of did it in the beginning of the interview. I was just like, hey guys, if you haven't bought your ticket to funnel hacking live, go ahead and do it because it's the first time I'm going to get on stage and I'm just as nervous as I am excited about it. Right? Like that was, that was honest and authentic. But it's also a very vulnerable share if you think about it.
Speaker 3: 18:11 So, so what that does is that it's not, um, it's not a calculated, but it invokes the law of reciprocity. So as the conversation continues, as the weeks and months go by and people actually get to funnel hacking live who listened to this, they'll be like, oh, that's that Jada girl. She was really nervous about getting on stage. You know, maybe maybe I'll have people come up to me and say, hey, you did a great job. Like I listened to that podcast episode where you were nervous, you know what I mean? But it opens them up. And so as a service provider or as a course creator or as an ecommerce like widget creator, right? Or peddler of widgets. I guess when you say those things when you open up and you're just like, man, like I have this great idea and I'm not sure if it's gonna work or not, but like I want to just throw it out there and see what happens or you know, this is something that I can help you with because I've gone through it myself. Can you tell them those stories? The thing that you're going to get back is like, oh my gosh, I've been dealing with that too. Or I had no idea that there was somebody out there that was just like me. Right. One of the most powerful things that you can say to another human being when they're going through something is, me too. I've been there too. I felt that way too, and it just creates an instant bond and it's. It's intimacy, it's honest, it's real, it's raw, and that's where relationships are built.
Speaker 2: 19:31 I love that. Such a difference between empathy and sympathy. Yeah. The more empathetic you can truly be an come across transparently, man, it's so much easier for a person to go, you know what, I, I can connect with you now. I get you and because you're getting me in and we connected and that emotional level. So I think that's just amazing. Well, I know that one of things we were talking about was you've put together six different steps to storytelling or what's.
Speaker 3: 19:55 I did know the details of how all that works. I did. So I created my own lead magnet. It's my first one. I'm super excited about it and as of this podcast, it's not actually up, but by the time you go live it will and it's called the six steps to story, story selling framework. And I basically, you know, as a creative, I was just like, there's no way that I can ever duplicate this. I'm the only person that can do this and having so many a left or right left brain thinkers, the logical people around me, they were just like, you can do it. So as I was writing, I started just kind of. I kept a notebook by my side and I thought, you know, every time I do something over and over again, I'm going to write it down. And so I came up with these six steps and I already mentioned one of them, which is to drop the first name, right? Like you want to assume familiarity, but that will excuse me. That will be up on my website, Yadda golden.com. And you guys can find it there and you know, it's something that you can literally have next to you while you're writing that will help you create that story selling type of email and hopefully connect with your audience better.
Speaker 3: 21:09 What are the other six? So we want to make sure, uh, I think we talked about giving your audience or your reader the win. Um, so I'll just walk you guys through. We can do it really quickly here. So our first step is assuming familiarity, right? That's, that means that you're going to drop the first names. You're gonna start using contractions in your copy. Um, and there's no salutation. So I don't do a hey, happy Monday, like no, nothing. You just go straight into the story. A number two is creating a curiosity based pattern interrupt. And so that would be your headline, your subject line. You want to create something that they're going to cut through the noise of their inbox because there's just a ton of white noise static. If you want to be something that's like what? Like what did that say? A number three is you want to hook them immediately, so if you think of movies that start in the chase scene or the bank robbery, but you don't know who any of the characters are, you don't know what's going on. They just drop you in there and you're like, wow, hydroma. Right? So that's what you want to do. You want to hook them immediately. Number four is you want to guide our. Sorry. Uh, yeah. You're going to guide their epiphany. So you're going to fill in the story. Now you're going to be like, okay, this,
Speaker 2: 22:25 this is one of the things I really like it because I think too often people think you're just going to, they're going to get the epiphany by themselves and you've got this crazy ability to guide them. So keep going on this whole guidance.
Speaker 3: 22:36 Yeah. So you're going to fill in the details. So now you've started with high drama. You're just like, hey, there was a bank robbery and now I need to take you back to where it was all being planned and what happened and who was involved and why it's important, right? Why? What, what's the outcome that they're trying to achieve by doing this thing? Right? So we're filling in the details and at the end of that they're going to understand and so the fifth step is to literally give them the wind. So you're like, so as you know right now, you're just going to assume that they got it. You're never going to posture and be like, because I just told you all these things, or I just explained to you, blah, blah, blah. Right? Like you're going to actually sit back, be a normal person and let them have the win. And then the sixth step is literally just asking them to tell you about it. Did you learn something? Have you ever experienced something like this in your life? Are you experiencing something like that? Do you have something to share with me? Go ahead and hit reply. Right? And what's really cool about this?
Speaker 3: 23:35 Are you serious? You're like, no, don't reply please. And I think most of the companies that I'm working with are, are, have a big enough size that they have a customer service. Uh, you know, uh, I guess people that can kind of feel these,
Speaker 2: 23:53 but I think even if you're small, it's still so important. I mean hearing like right now we just hired a person is going to be head of our head of our speaker team. I'm working with NFL head of our sales and the very first thing Robbie wanted to do is as our head of our sales was, you wanted to get on the phone with people who are leaving clickfunnels and find out why. And I thought, you know, we've been for like four years now and no one's called, people have left, asked him why. That's probably a good thing to find out.
Speaker 3: 24:18 Sure. It's just, it's such great feedback, you know. And, and I have, um, I'm actually going through a Beta launch of a six week course that I'm putting together based on this framework. And one of the girls were in week two, she sent out an email to her list. She's like, I sit down to story selling email to my list and I sold $397 products and I had to unsubscribes, but I had more engagement than I ever had from my list. There you go. It's a win. Do you know what I mean? Like is the people that don't resonate with you are going to leave the people who do are going to come closer and you're just finding information out from your people. So it's good. It's not scary, Dave. I promise
Speaker 2: 24:56 I love it, Yada, Yada. Any parting words before we let you go?
Speaker 3: 24:59 Oh Man. I think my favorite thing to tell people lately is stop using your list like a booty call. Don't email them only when you want to sell them something, right? Like build an actual relationship. It'll be longer lasting.
Speaker 2: 25:15 I promise. Maybe that'll be the headline of the episode. Stop using your list as a booty call. Glad I can make you again. I appreciate your friendship and love having you on. Thank you so much again. So where can people go to get those six steps?
Speaker 3: 25:35 Uh, yeah. You can go to Jada golden.com, it's y a r a g o l d e n Dot com and because it's not up yet, I don't know exactly where it will be, but you'll be able to find it.
Speaker 2: 25:45 Awesome. And again, make sure you go to funnel hack live.com. You want to make sure you're there to see Jada onstage for the first time and we're super excited to have her. So again, thanks so much for your time today. Appreciate your friendship and we'll talk real soon. Okay, thanks Dave.
Speaker 4: 26:01 Okay. Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me. I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few $100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, please just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if you'd like me to interview more than happy to reach out and have that conversation with you. So again, go to itunes rate and review this, share this podcast with others and let me know how else I can improve this or what I can do that do to make this better for you guys. Thanks.
Dave unravels the truth about the theory “Practice makes Perfect” and explains how this is not always the case. If you are practicing bad habits, you will never achieve perfection. Accountability and coaching are both very important tools to use in achieving goals and seeing results.
Tips and Tricks for You and Your Business:
"Practice makes permanent"
"Little tiny changes and tweaks make massive massive differences"
"The best investment is in you personally"
Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here is your host, Dave Woodward
Speaker 2: 00:17 [inaudible]. Everybody. Welcome back to funnel hacker radio. I'm your host Dave Woodward. And this is a crazy topic that people, uh, hit me up on all the time. That is, I keep doing. I keep practicing, practicing, practicing, doing everything right, but I just can't. I'm not getting better at it. What's wrong? Let me just tell you what's wrong. So the key here is the old saint as far as practice makes perfect, is wrong. So practice does not make perfect what practice it actually does make his practice makes permanent. So if what you're practicing is bad form and bag techniques and, and bad copy, you're going to make that. You're going to make that permanent. You're going to have bad form, you're going to have bad copy your. And so understand. I'm a huge believer in the fact that yes, you always want to make sure that you're taking massive action and that you're practicing and doing everything.
Speaker 2: 01:02 Don't get me wrong on this, so take massive action, but the key to taking massive action is you've got to make sure that you're making changes. Too often people take massive action and they're taking all this action, but they never look at the results they're getting and it never tweaking and changing that to get to where they need to go. This is why I'm such a huge believer in having, in hiring coaches are currently. I've got two different coaches. I'm actually three different coaches, one for my finances, another one for getting me in shape. Finally. And the third one actually is for my business and personal life. So it's been interesting. All of my, uh, anytime I've ever had a coach, they've always talked so much about the importance of form. So Eric cafferty is the guy who literally beats me up at. I get up at 4:30 in the morning, 4:00 every morning.
Speaker 2: 01:48 I'm sorry, Monday, Tuesday and Thursday, not the gym at 5:00, at Russell's gym there, and he acts. Rustled actually comes and works out with Eric the next hour at six and it's kind of crazy because what I've realized is I've, I've never really been big into lifting weights. I've always tried to kind of keep in shape, but I've never been in the gym, has never been something that, uh, if you look at me, I don't have, I don't look like Arnold at all. Uh, but the key here is I'm want to get back in shape and I want to be in better, in better shape because I know the impact of health has on my business life, my emotional life, my family life, my relationship, all that kind of stuff. It's just a huge, huge, important part of my life. And what I've realized is I wanted to hire a coach because I wanted to get the correct form.
Speaker 2: 02:35 The reason I say that is what I've seen happen for, for me is I'll go in the gym and it becomes all of a sudden this testosterone infusion here because I've got A. I'm typically in there with my boys, so I've got four boys, my oldest chandler, 22 parker's 20 Christians, 17 in Jackson's 15 and all of them were blessed with these Adonis Greek Life God bodies where they literally just look at a weight and they just. Their shoulders pump up there just pumps up. I'm like, this is so unfair. It takes me 10,000 times the amount of effort to get any attempt of the results of these guys get, but needless to say, being the dad, I cannot ever admit defeat and so I've been in the gym many times with them where I'm like, I will lift whatever they lift just because I got to lift that number, that weight.
Speaker 2: 03:25 And what I've realized is I typically have created a ton of bad habits of a form and Eric has always tweaking my form whenever we lift in the morning. And the crazy thing is it's not like a massive drastic change. Sometimes it's literally moving my shoulders or my elbows an inch, two inches, and then all of a sudden the weight drops. I'm like, what happened? I was lifting all this weight. He goes, because you're using the wrong muscles, you're not. That's not what this exercise is for, and my only reason I mentioned this to you is I want to make sure that when you're taking a look at your business that you're, that you're making changes along the way that you actually are learning. And yes, I agree. I totally agree. You got to practice and you've got to keep keep at it, but you got to make sure that what you're practicing is the right thing and the way you practice the right thing is by getting a coach the way you practice it.
Speaker 2: 04:14 The right thing is by looking at the results that you're getting. Um, Julie. So I did the most amazing podcast the other day about funnel math. If you haven't listened to it, a check out Julie's podcast at the laptop lifestyle. I forget which number it was like 22, 23. Anyways, it's called funnel math. And the reason she, she did it was because funnel math. So often people get discouraged because they're looking at the wrong numbers. They're looking at the wrong results and they're judging their funnel based on on wrong numbers, and so she did an awesome job of going through and explaining exactly what are the actual numbers that you should be getting on. What's a good number for an optin, what's a good number for your first sale, what's a good number for an order form bump, what's a good number for an oto, how does that translate into a facebook ads and when do you know your funnels working versus that your ad costs are too high.
Speaker 2: 05:06 So she went through all of that and the reason I mentioned this is that's why practice is so important because you're always reevaluating you testing, you're tweaking and if you keep practicing without evaluating where you're at, all that's happening is you're making bad habits permanent. Like for me, as far as weight lifting, I had some terrible, terrible form habits that I'm not tweaking and changing and I'm starting to see results which are, which is what everyone. That's the only reason we practice stuff as we want results on the other side things. Um, another thing I'm, so golf is one of the things I'm starting to get back into a years ago I asked you used to be a pretty decent golfer and then I had four boys and uh, since then I just, it's been 20 plus years of no golf and so we hired a coach and it's interesting again, it's the little tiny things where it's, it's the angle of the golf club not only at the impacting the ball, it's the angle of, of how you're bringing the club head back and the trajectory as it's coming through.
Speaker 2: 06:07 A little little tiny changes and tweaks make massive, massive differences. But you have to have a coach. And the best way of getting a coach is to find someone who's already got the results that you want and modeled that. Russell's talked about this. A ton of Tony Robbins has talked about this. This is one of the things we are huge in a we. Oh Gosh, I wish. I wish you guys had all joined. Are One funnel away challenge. I'm sure we're going to be rolling this out again. Uh, so if you haven't, go to one funnel away challenge.com and sign up so you at least get the notifications of when we do this. So we did a 30 days.com, uh, where basically what happened was we went through and Russell reached out to people and said, listen, if you were to lose absolutely everything and all, and these were all two comma club award winners.
Speaker 2: 06:52 People that made over a million dollars on funnel said, listen, if you lost everything and all you had was click funnels and your marketing knowledge, what would you do to get back on top in 30 days? And so each one of them came up with a plan and we put these plans together in a 564 page book. And what happened was as they went through the funnel, what they had the opportunity to doing was to sign up for our one funnel away challenge. Now the one funnel only challenge is Russell, Julie, and Steven. So Russell gives you 10,000 foot level. Julie breaks it down into a bite size pieces so you can actually consume it. And Steven is the executioner where he's literally every single day out there feeding, feeding the drum, making sure that you're taking massive action and more importantly that you're looking at what's working and what's not and you're making the changes. So again, go to one funnel away challenge.com. Sign up so you get the notification that we're probably going to open this up sometime in 2019, but make sure that you're getting that. So if you don't already have a coach, that's one of the easiest places to get one. Uh, another one is to find someone and go out and basically find someone who can hold you accountable. And sometimes that coach is just an accountability coach where they're literally just holding you accountable to doing whatever it takes.
Speaker 2: 08:06 The reason for this you'll find is too often we get all, we got whole bunch of goals and a whole bunch of ideas and, and everything's set to go, but we don't take the action that's necessary. And an accountability coach is one of the best things you will ever have to do that. And again, this is where they're holding your feet to the fire to make sure that you're practicing. And then what's going to happen is then you can have, you can hire someone else to help you basically evaluate what's, what's taking place. One of the best things to do to help someone from an accountability standpoint is live. And I've, I've done this myself, actually got this tip from Russell that was, um,
Speaker 2: 08:43 find a dollar amount that is extremely painful for you to give up for, for you might be $100, might be a thousand dollars, it might be 10,000 feet. And for some of you guys were listening to a hundred grand and you basically go and you find someone, you've set a goal and you find someone who's going to hold you accountable and you literally write them a check and you send them the check and they have it's made out to them and they can cash that check. If you don't reach whatever it is that you want them to hold you accountable for, you will be amazed where all of a sudden, if it was a goal to get up early in the morning workout, if all of a sudden you realize, listen, if I don't get out of bed, that's going to cost me a thousand bucks. You know what?
Speaker 2: 09:21 You'll get out of bed in the morning and sometimes that's all it takes. So realize you've got to find an accountability partner or accountability. Partners are fantastic. Another thing is a mastermind. You don't have to join a expensive, you know, $25,000 mastermind and if you can't afford it or anything else right now, just find two or three people that you get together with on a regular basis where they're evaluating your ideas and your evaluating their ideas. You're coaching them, they're coaching you, and realize that as you're doing this, you're going to find that that accountability and that open mindset and as you start coaching other people, you will be amazed at what happens to your own, your own thoughts and your own abilities. So again, I started this off of this whole idea as far as practice makes permanent, so please understand you have to continue to reevaluate on a regular basis.
Speaker 2: 10:07 What type of success that you're having are, is what is the practice that you're doing is getting you the right result and sometimes you're going to have to actually pay a coach to really help you get, get the results as I'm doing right now with regard to my form and those are things that are are critical and it's worth it. Don't ever. It always amazes me when people shy away from the expense of a coach. That's the investing in yourself is the most important thing. I wouldn't invest a dollar in the stock market or real estate or anything else until you invest in yourself first. You're the best investment is in new personally. By investing in you, you will find that you're able to make a ton more money to invest in the stock market or bitcoin or or real estate or whatever widget or gadget one invest in, but you got to invest in your very first investment is for yourself.
Speaker 2: 10:57 So invest in yourself first, find a coach, finding an accountability partner, join a mastermind, do whatever it takes, and just realize that I'm just doing the practice by itself. That's not good enough. You've got to make sure that someone is evaluating that practice to make sure that what you're practicing is the right forum. It's the right technique. Take massive action, realized practice makes permanent, and if what you want permanent is perfection, you'll find that as you practice the right things, you actually will get it and it will become permanent and it will become perfect. So having an amazing day, getting so many different things happening right now. One of the things that actually is coming up, I've forgotten. I want to make sure if, if you haven't already signed up to attend funnel hacking live, please go get your tickets. Go to funnel hacking live.com.
Speaker 2: 11:39 Register. Get your tickets. I would love to meet you there. Love to have you come up and say, Hey, I heard your podcast, Dave and your podcast is what got me to funnel hacking live, or whatever it might be. Anyways, whether it is or isn't what got to funnel hacking live, most important thing is get to hacking live, so we'll go get your email@example.com. Can't wait to see you guys. Thank you so much. Again. I appreciate everyone who takes the time to listen to podcasts. I know you've got a lot going on in your life. I hope I'm providing value to you. Please reach out. Let me know if I am a. You can connect with me on instagram and on facebook. You can email me. Uh, just let me know whatever I can to be to provide greater good or value for you. Have an awesome day and we'll talk soon.
Speaker 3: 12:16 Hi everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me or I'm trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get that next few 100,000. So we can get to a million downloads and see really what I can do to help improve and, and get this out to more people at the same time, if there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'll be more than happy to take any of your feedback as well as if people like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or
Speaker 4: 13:02 I can do to make this better for you guys. Thanks.