At one point Kim Walsh Phillips had to sell her engagement ring in order to make payroll. Then she got a hold of Dan Kennedy's No B.S. Direct Marketing book and followed it to the letter. Within a year Kim went from 32 to 11,000 clients. Recently she was named #475 in the Inc 5000. Now she's the co-author of Dan Kennedy's best selling book of all time: No B.S. Guide to Direct Response Social Media Marketing. Talk about a turnaround.
Kim shares with Dave some of her most powerful advice on how she was able to refine her list of clients by defining exactly who her dream clients are. Dave and Kim also discuss how to quickly create months worth of seemingly live content on multiple social media platforms that authentically draw in those dream clients.
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