Of all the prestigious titles she holds - Two Comma Club Award winner, New York Times best-selling author, and upcoming Funnel Hacking Live speaker to name a few - Sarah Petty values the title of 'mom' above them all. A mother of three, Sarah's passion is helping the 9,000 portrait photographers she serves make money so that they can be freed to put their families first.
Dave and Sarah dive into her entrepreneurial journey from marketing director at an ad agency to selling study-at-home courses to photographers eager to build their businesses while remaining engaged and committed parents. Key to their success, Sarah notes, is not in offering the lowest rates or hustling 24/7 to find more clients, but in changing the business model completely.
Sarah gives the inside scoop on how she creates courses and challenges that allow her clients to overcome the 'head trash' (aka self doubt), fosters a community of photographers that build each other up, and provides clients with the blueprint for building and scaling without sacrificing family time.
Instagram: @sarah.petty
Podcast: Worth Every Penny Joycast
joyofmarketing.com
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